Sixteenth Minute (of Fame) - we’re talking about the manosphere the wrong way
Episode Date: December 10, 2024The manosphere isn't just one of the election's biggest trending topics, it's also one of the biggest outputters of internet main characters -- so why have most of the conversations around it been so ...unproductive? In our first part of our series on the manosphere, Jamie interrogates the flawed ways in which media is talking about this space, and traces its origins from the 1970s all the way to Gamergate and the Isla Vista shootings. Then, she speaks with researcher Becca Lewis about where we go from here. Follow Becca Lewis's work here: https://bsky.app/profile/beccalew.bsky.social Men Who Hate Women by Laura Bates: https://bookshop.org/p/books/men-who-hate-women-from-incels-to-pickup-artists-the-truth-about-extreme-misogyny-and-how-it-affects-us-all-laura-bates/19662669 Backlash by Susan Faludi: https://bookshop.org/p/books/backlash-the-undeclared-war-against-american-women-susan-faludi/8728966?ean=9780307345424See omnystudio.com/listener for privacy information.
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Sixteen minute of fame
Sixteen minute of fame
Sixteen minute of fame
One more minute of fame
You're so bad when you say here my mind
You can't do another character
I'm so you're so good I am.
Goodbye.
Uh, welcome to 16th Minute,
the podcast where, for most episodes,
we talk to a main character of the internet
and talk to them about how their moment affected them
and what it says about us and the internet.
I am your host, Jamie Loftus,
and feminism is a part of my whole thing,
like it or not, which is why, for the next three weeks,
we are going to be taking a look at one of the greatest churners of main characters in the Internet's history.
Bear with me, the Manosphere.
I know.
And I'm not sure what troubles me more.
The fact that some people listening, like me, have known this term for years or that people remain blissfully unaware, have to know what it is now.
The Manusphere, in short, is a loosely connected media environment that consists of podcasts.
podcasts, YouTube channels, TikTok accounts, and a shitload of intersection therein that promote at
bare minimum misogynistic, but often transphobic, homophobic, and racist ideals as well.
It's white supremacy leading with misogyny.
But it's not that simple.
Many of the shows and personalities will be talking about in this series began that way,
and others became that way.
And even so, this is to varying degrees.
There are, believe it or not, podcasts very successfully marketed to young men that will casually drop that women shouldn't be able to vote.
This is a tweet from the Fresh and Fit podcast.
A woman's vote should be 50% of a man's vote.
Women aren't in selective service and don't work in infrastructure by choice, so they shouldn't have as much of a say in the elective process.
Sure thing, fellas, they are, should not.
But then there's personalities that have been getting a lot of airtime since the election.
like Joe Rogan and Theo Vaughn,
who weren't necessarily always so outwardly open
to promote a fascist that they would be considered
a part of the Manistphere,
but they are very open to platforming
any number of misogynist, white supremacist,
boldly fascistic people on their platforms.
Joe Rogan, as many have pointed out,
hosted and endorsed my boy Bernard Sanders back in 2020.
But just a few weeks ago,
he was shouted out by the founder of UFC,
Ultimate Fighting Championship Dana White
during a Trump acceptance speech.
I want to thank some people real quick.
I want to thank the Nelp boys, Aidan Ross, Theo Vaughn,
bustling with the boys.
And last but not least,
the mighty and powerful Joe Rogan.
So everyone Dana White is mentioning here
are Manosphere influencers who hosted Trump
or explicitly endorsed him in the weeks
leading up to the election.
And they are all,
very successful among young men and have garnered millions upon millions of impressions on Trump's behalf
in the weeks leading up to the election. It's not the reason he won. I really don't believe that,
and I think to say that is to miss the force for the trees, but it certainly seems to have helped.
Podcasts are a very parasocial medium where it's easy to sell people ideology over time
after establishing a trusted relationship with your listeners. Please buy my book,
dog. The conversation here is not a simple one, and I am probably not going to get everything
right, because this requires taking a look at the history of American misogynist spaces,
and while women and trans folks have never reached parity, this is sliding backwards significantly,
even in the last few years. In the month since the 2024 election, young women on college
campuses are already reporting higher rates of emboldened comments from men their age,
inspired by comments like Nick Fuentes'
Your body, my choice.
In the same token, I don't want to participate
in a moral panic by implying that all young men
are under this umbrella.
That's not true.
But the fact that young men are feeling more comfortable
and are being more actively encouraged
to be openly misogynistic is pretty undeniable.
But recently, I have seen overwhelmingly unproductive
conversations that scapegoat this space as the problem and not what it is, in my opinion,
which is a symptom of a larger issue. So in our first installment, I'm going to give you a short
overview of what we're even talking about when we say Manosphere, mainly because my mom listens
to this show and she drives to work, and I'm aiming to have her and you have a better understanding
of it. It's vast, it's hard to categorize, it's overrun with deflective, ironic humor that
distances the salesman of this ideology from what they're actually saying.
And today, I'll tell you a little about it and speak to a journalist who's been studying it much longer than I have.
But before we start, I want to share where I am feeling at the top of this series,
because I think that a lot of what is lacking from what I've seen in these conversations,
mostly those led by men, is a lack of personal experience.
And I'll cite my sources here.
I get why the manosphere is a simple target here, but I want to start by saying that understanding and, if possible, working to dismantle this space would not solve the larger issue.
It's not a bad instinct, and I don't want anyone to feel silly because I get why the question is asked, but if there's anything I've learned from having participated in and carefully observed the last decade of feminist action, identifying the problem and pushing people out of our spaces is,
a step in a much larger, more complicated process.
If you want to get to the meat of this episode, skip ahead about 10 minutes, but I want to
start by kind of couching how I'm going to approach this topic using my own experience
first.
So if you'd like to stay, be warned that I will briefly be discussing sexual abuse here.
Three, two, Ian, play a little fart noise.
One, great, we're post-fart.
It's the trigger zone.
As it pertains to the manosphere, the more I dug into this world and its increasing influence,
the more I genuinely fear that on top of the policies that this space encourages,
rolling back already insufficient and hateful policies towards trans people,
fucking row being gone, the list goes on,
I worry about how these conversations are still centering on men.
So the first thing is, I worry about the targets of these men,
once again, not being asked to interrogate the way that they're perceived and treated, because that
was my experience. I was in college in the early 2010s when I was repeatedly sexually assaulted.
And while that was a million years ago in internet terms, it is quite historically recent.
And I do think that with the sheer density of the last decade and the discombobulation of COVID-lockdown
era, a lot of us sometimes failed to see how much has changed.
in Western culture in the last decade, which is why it sometimes confuses people when I tell
them that when a partner repeatedly assaulted me just a little over a decade ago, I didn't
have the tools to understand what was happening and internalized all of it as my fault,
tale as old as time. And the reasons why are more complicated than I realized at the time.
Keeping it simple, the city I grew up in did not have a lot of sex education, basically none
in my case. It wasn't because the state I lived in was draconian about abstinence-only education.
I'm from a firmly blue state, but rather because where I'm from was lower middle class to poor
and was generally underfunded, whose status as a majority non-white city in the great state
of Mack Wahlberg often led to our schools getting fucked over big time. When I got to my
fancy little arts college, I knew very little about sex and specifically consent.
really just my own experience and what I'd learned from watching TV and movies. I'd been with my high school
boyfriend for years who was very respectful and loving, and partway through college, I joined a comedy
group. I had pretty intense social anxiety then and now and didn't want to go to the like welcome
party for the group when I got in, but a guy in the group told me that I had to in order to join.
So I went. I was one of three girls in a group of around 12.
I didn't make my drinks that whole night, and then, hours later, I woke up on a couch,
being assaulted by whoever was behind me. I didn't even know who. I was scared. I had just
woken up, and I just let it happen, because once I realized I was being violated, my first thought
was, how could I let this happen? And as it was happening, I tried to focus and think of one of four
men that it could have been behind me and what to do when I turned around and saw who it was.
And I clearly remember thinking, who would I be least upset to learn was doing this to me?
And I feel comfortable sharing that.
I have a therapist.
The point is, this was 2012, and I did not know that this was assault.
I spent that whole weekend placating my assaulter once I learned who it was, thinking I was this horrible slut who had
cheated on my high school boyfriend, and I ended the relationship of over three years out of
shame. And to his credit, he was the only person in my life to tell me that he didn't think that
I had done anything wrong. But I was so convinced that I had. I had no anecdotal proof that I
hadn't, including conversations with friends and family. So when my assaulter got in touch
and asked if I wanted to start dating him,
I thought I had to because I had made this horrific transgression
and I had to make it right.
And I was afraid that if I didn't agree to date him,
I would be sort of ostracized within this comedy group,
something I had worked to be a part of for years,
and I really didn't want to lose that.
So hopefully this dynamic sounds fucking nuts now,
but I want to repeat, at this time,
I had a support system. I had peers and adults I could and did go to about this issue,
most of whom were other women. And what was scary was that most of them, particularly older
figures at the school and in my family, also did not understand that this was assault
and that I hadn't done anything wrong. And to this day, I don't know to what degree my
assater had been educated or conditioned to blow past a no, whether it was a case of he knew better
and didn't care, or that he was operating on what he had seen and observed in media.
I might never know. So again, this is in the 2010s, and I would end up in this relationship that had
begun with sexual assault for about three years. You will probably not be surprised to hear
this was not the last assault that took place, and that the instance of assault that finally made me
realize what was happening would come months later and was far more straightforward. I said no,
and it happened anyways. And while it took a long time to extract myself from this relationship fully,
hopefully you know it often takes people in abusive relationships, a lot of time to leave for all these
different reasons, I can tell you the exact moment I began to realize that what was happening
to me wasn't right. This was within a few months of my first assault.
when a fellow student at my college began to speak out against the school's failure to address
her own campus assault, the mid-2010s had become this inflection point for discussing
the widespread rape culture on college campuses. Big examples were a Yale fraternity that
both George Bush's had previously been members of was suspended for five years because of the
rampant allegations of rape. And the Brock Turner case caused a lot of debate and clarification that
campus rape was not less of an offense than any other. And even today, it still feels a little
embarrassing to admit, but it wasn't until I read stories and accounts that were similar to
mine that it was a wake-up call that this had happened to me too. I didn't think of myself as
someone who had experienced assault because I hadn't seen anything that had happened to me
characterized as that. My understanding of rape was that it couldn't happen by someone you
knew, and that it couldn't happen while you were drunk. I really just did not know. And not to be
callous, but I couldn't have been assaulted at a more annoying time, I think.
2013 was a year that people were really waking up to this issue, specifically with college students.
And, you know, if this guy had waited another year to do one of the worst things that's ever
happened to me, I think that the conversation and my experience might be a little different.
But he didn't, so it wasn't.
I went to a school counselor at Emerson College, and they said,
sorry if it happened off campus, they can't help me.
And besides, I had been drinking at this party.
I went to people in our comedy group, people my age,
and everyone, including other young women, nodded and said they were sorry,
but either no one believed me or no one knew what to do.
And so by the end of that year, I wasn't just feeling out of my fucking mind and self-harming,
but I felt like, oh, I guess I was wrong and I need to say,
stay with this person and make things okay.
This is just my experience, but like being assaulted was horrible.
But being surrounded by people I trusted, who felt the same way my assaulter did, was more
painful than anything.
In retrospect, I don't really know who in my life felt that this was a problem that was
worth taking seriously.
And while I held anger about it, particularly towards other women for a long time,
I don't know that any of them knew any more than I did about consent or assault or what we should expect in terms of autonomy and respect.
And if I hadn't encountered stories like that other student on my campus and later seeing Emma Sulco at this mattress performance in 2014 where they carried the mattress they'd been assaulted on to protest Columbia University's unwillingness to address the assault, I genuinely don't know how long it would have taken me to understand that I would.
wasn't crazy and that what happened wasn't okay. But again, I was coming from a pretty privileged
place and I still had no information. And the less information you have, the more danger there is
in a culture where discussion around rape culture and gender discrimination and subjugating
other people's bodies is run by men. I say all this because, while I think centering the
Manosphere as the problem is a mistake. I know that it is a problem. My big fear here is that while
the progress feminists have made in the last decade is characteristically flawed in intersectionality,
as it always is, that there could be a teenager right now or in the near future who does not
have the information to understand that they have been violated and will internalize it as a
personal failure. I worry about seeing the progress I have seen be replaced.
with Manosphere grifters who will always get algorithmic preference and be far better funded
than their opposition. As things are now, it feels like 2013 all over again, but worse.
Because back then, my assater could at least claim to not understand how consent worked and
never be educated on it. But now, there's people saying, your body, my choice. They understand consent.
they just don't care about it.
And I want to do everything in my power
to prevent anyone from going through
what I did, or even less.
What the Manusphere in its current state is
is a lot of highly monetized, regressive rhetoric
that is aiming for young people specifically.
I believe that then and now,
it's the people who have suffered tremendously
under patriarchy and white supremacy
who are always asked to do the most
difficult work in deradicalizing and preventing its spread.
There's many other reasons I want to discuss the Manosphere, but I share this example to make two
points. First and foremost, that what happened to me was a pretty decisive systemic failure.
Neither me nor most of my support system were equipped with information, and every institution
from the college to the Boston fucking police did nothing. However, the Manosphere does come in here
and amplified the problem.
Because in the middle of this relationship came Gamergate,
a targeted harassment campaign of women in gaming
that the men I was surrounded by, including my assaulter,
were decidedly on the wrong side of and came up a lot.
The way that the Manosphere affects people
and exacerbates existing problems
has only gotten worse in the last decade.
And I do feel a certain amount of responsibility
to try and have a coherent conversation about it
because to get back to the point of this show, boy, has this space generated a lot of main character misogynists.
And here we are, in a space where our technology increasingly makes it difficult, not just to understand where the people who hate us are coming from, but what they're even fucking seeing.
So if you're in a similar headspace right now and not sure how to have these conversations, or if you're shaking out of a manosphere fog, that's where I am coming from.
from, that is why I would like to interrogate and understand these spaces. I do believe that it's
important to understand a space in order to protect yourself from it. Okay, so to my listeners
who are not men, I can only speak for myself, but I have found it unbelievably frustrating to hear
centrist men behind laptops pontificating about, actually, we had a Joe Rogan on the left. It was
Joe Rogan and then call it a day, right? It's so obnoxious and the churn of like, I get it,
content just feels like clocking in. My feeling is that men will encourage the targets of this
abuse to show these young men bending towards fascism, empathy, and grace in order to de-radicalize
them. And while I do think that would help, it makes me fucking furious. So let's get into how and why
The Manosphere exists as it does.
A little history lesson when we come back.
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Welcome back to 16th minute.
You thought I was oversharing when my dad died, baby.
And without further ado, here is a brief history of the manosphere, sort of.
And I'll make a quick note here.
So much of how this space is written and talked about is in very gender binary language.
So I'm going to do my best to keep the language inclusive.
but know that this is often a feature of this line of study.
I've asked everyone I've interviewed so far
what they consider to be the origins of this space,
and I tend to get one of three answers.
Was it?
Backlash to the Me Too movement in 2017.
Was it?
Gamergate in 2013.
Or was it?
All the way back in the 1970s before the Internet even existed.
Sorry.
With regret, the Manosphere as we know it today, which ranges from the podcast that Dana White shouted out the night of the election all the way up to really extremist content that says women belong in the home and should no longer be allowed to vote and be traced all the way back to the 1970s during the second wave feminist movement in the U.S.
I've actually covered this period of history pretty extensively in a past podcast series of mine called ACCAST, where I took a look at how Kathy Geist
White's Kathy comics commented on second and third wave feminist movements through the lens of
a middle class, chocolate-loving, working white woman. The second wave feminism ran approximately
from the 60s during the civil rights boom until the early 1980s, when Ronald Reagan halted
all social progress and replaced it with wham singles. This period of feminist action was very
flawed, but did accomplish quite a bit. While first wave feminism's big win was suffrage,
Second Way Feminism focused on reproductive rights and equity in the workplace,
a time that encouraged women to push back on the domestic goddess image of the post-war era
and to begin their own careers.
The Equal Pay Act was introduced in 1963.
Roe v. Wade was passed in 1972, giving anyone with a uterus the right to a safe abortion.
Rape Crisis Centers were opened.
The feminine mystique was published.
I am aware it is flawed.
And a number of specific organizations pushed.
back on specific issues. The National Organization for Women and ERA America focused on passing
the Equal Rights Amendment, which we were never able to do, by the way, and the National Women's
Political Caucus, whose ranks included Shirley Chisholm, focused on getting pro-women candidates
in office across political parties. And wouldn't you know it, there were a number of men
marching alongside second-wave feminists. For men's rights, stay with me, this was actually
actually a pretty good thing at the time. The original men's liberation movement was not a crusade
against women, but rather a challenge of what the expectations of masculinity under capitalism
were. They argued something that is categorically true, that men suffer under patriarchy,
and that with the shifting politics of the time, a hyper-masculine persona wasn't a realistic
expectation of a man, not that it ever was. If women were being confined to the home they
argued, then men were being exiled from the home.
And this movement had the same intersectional failings as the feminist movement,
but were positioned alongside them, not in opposition to them as we think of the term men's rights now.
Something called the California men's gathering began in 1978, where men could convene and discuss
how patriarchy affected them.
And these continue to this day.
And I know it sounds weird, but the men's liberation movement was embraced.
by feminists of the time. By 1992, there was an entire book on the subject that, while critical,
was generally supportive. Called, Women Respond to the Men's Movement, a feminist collection,
it featured a foreword from Gloria Steinem and featured writing from Bell Hooks and Ursula K. Le Guin.
Steinem writes,
Make no mistake about it. Women want a men's movement. We're literally dying for it.
If you doubt that, just listen to women's desperate testimonies of hope.
in our lives will become more nurturing toward children, more about to talk about emotions,
less hooked on a spectrum of control that extends from not listening through to violences,
and less repressive of their own human qualities that are called feminine,
and thus suppressed by cultures which men dominate.
And if you know anything about what the men's rights movement looks like now,
this is obviously not the movement that Steinem is describing here.
And that's because, by the mid-70s, a schism had formed.
within this men's movement between pro-feminist and anti-feminist men.
And by the end of the decade, the two were distinctly different groups,
and guess which group was better at accruing power and attention?
And from here on out, with all due respect,
I'm going to leave the pro-feminist men in the rear view,
although I love you guys,
and I would love to cover the California men's gathering.
Fellows, please hit me up.
The anti-feminist men's movement built power through a,
throughout the 70s into the early 80s, citing texts like The Inevitability of Patriarchy
Why the Biological Difference Between Men and Women Always Produces Male Domination by writer
Stephen Goldberg.
Sounds like a page turner.
And while the anti-feminist movement was growing, the feminist movement itself was experiencing
setbacks.
There is a whole terrific book about the pattern of progressive feminist movements being
pushed back in the decade following gains called Backlash, originally published in 1991 by
Susan Fuluti, which illustrates how the first, second, and third waves of feminism were all
followed by legislative and cultural backlash. Sound familiar? Because that's what's happening
to fourth wave feminism right now. Throughout the 80s, the anti-feminist men's movement was
empowered by the notion that the cause of men's oppression was not patriarchy, but
feminism. And the answer to their discontent was not redefining what masculinity looked like,
but rolling back progress to, ostensibly, put women back in their places. Again, most
writing about this defines, quote unquote, a woman's place as a middle-class straight white
woman's place. But it's important to note that men's rights movements have been popular
across racial and economic lines for decades. This mentality was expanded on by characterizing
in women as entitled castrating liars, citing figures like Gloria Steinem, Lorena Bobbitt,
and Anita Hill as women who wanted nothing more than to destroy and oppress men without any
acknowledgement of their oppression. Here we see the start of a repeating pattern. Instead of
men's oppression stemming from the same systems that oppress everyone, we actually live in a
matriarchy where women seek attention and power by punishing men acting as nature programmed them.
What becomes clear in the men's rights space is that there's no way that women can win with their ideology.
If women return to the home, as suggested, they are freeloaders ripping off their husbands,
wasting money shopping and going out.
If women go to work, they're taking jobs from men and are outside of their own lane.
It's impossible to be the right kind of woman for a men's rights activist, it appears,
without not just being subservient,
but to openly and actively agree with these misogynist views.
There is no call to action other than to rollback progress.
To quote a 2013 dissertation from Bethany Koston and Michael Kimmel called
White Men as the New Victims,
The real trouble is that men's rights guys don't know
if they want to be restored patriarchs or liberated men.
That is, they don't know if they would prefer to live in 19,
50 or 20-50.
As a result, men's rights, websites, and pamphlets are clogged with howls of anguish, confusion,
and pain.
And this anguish, confusion, and pain, we believe, is real and well-grounded.
Real here is not to be confused with true.
These men do feel a lot.
But their analysis of the cause of those feelings is decidedly off, especially when we see
that the howls of pain
have been transformed into rage
and the men's rights movement
has become a movement
of reappropriating power
at all costs,
no matter who gets in the way.
This paper goes on to trace
a handful of cases
that seek to illustrate that point.
How the solution to this
is that women are bitches
and therefore should not be allowed
to divorce me in the first place
is anyone's guess.
By the time the internet
comes into the picture, though,
the men's rights communities
went along with it.
No coincidence that white-collar white men are still most likely to have internet access.
And once men's rights activists hit the internet, they splinter over time into a number of different factions.
These spaces are covered extensively in Laura Bates's 2020 book, Men Who Hate Women, a difficult but worthy read.
And she identifies the following groups as prominent and empowered throughout the 2010s, particularly during Trump's first administration.
So we're not quite at the heyday of Joe Rogan that is making the rounds in the media outlets right now.
This is more of the online forum era.
These groups were not small, but they also weren't really talked about in a mainstream way until closer to the mid-2010s.
In cells, involuntary celibates.
This is a community that believes that women's rights have rendered them virgins,
and also a place where pill ideology comes from.
from. Taking the red pill means that seeing feminism has taken everything from you, which either
leads to looks maxing, which is a sub-community where men try to make themselves look like a Chad
or traditionally desirable man, or the other direction, which is more common, is blackpilling,
which is essentially a death cult that states that women will never like or be attracted to you,
and therefore your life should be dedicated to bitterness and vengeance. More in them next week.
pickup artists. Oh boy. These guys predate the internet significantly, but we're certainly very
empowered by it. The vibe is very, milady, with an undertone of violence. These are the oft-dunked-on
men in fedoras, sure, but they do more than advise nagging women or insulting them to make
them feel insecure and, quote-unquote, more likely to sleep with you, although that's never been
my experience. However, on the more extreme end,
Pick-up artists also have a history of explicitly advocating for and perpetuating sexual violence
in our one of the many Manosphere groups that are pretty obsessed with how fake they think the rate of sexual assault against women is,
framing it more as a way for women to exert power over and punish men with these accusations.
With Pua's, no means yes is the norm.
Plow through resistance is a common,
phrase that was used in these forums. And as with most of these groups, the way they talk about
women also leans heavily into cruel, racial, and cultural stereotypes. Their seminal texts include
the TV show The Pickup Artist, starring now prolifically accused abuser Mystery, and his protege
Neil Strauss, who published the very successful book, The Game, claiming to be a journalist who
had infiltrated the space while he had demonstrably been a part of it for some time.
Because all pickup artists are cowards, he backpedaled on this ideology over time
after profiting from it to the tune of millions of dollars.
The Neil Strauss journey is a deeply frustrating one.
I'm talking about starting here.
This is a clip where he's attempting to seduce Jessica Alba on Jimmy Kimmel.
Let's hear you, the whole, that's awesome.
And the whole thing about this, and those are great qualities.
The whole thing is guys are always trying to sell themselves to women.
They're always trying to say brag about themselves and say what they do for a living.
And instead, you kind of got to flip the script, make someone that's absolutely never.
interest in you, start selling themselves to you.
And that's like one of the pieces.
Wow.
But thanks for playing long.
Wow.
Wow.
Was that, do you feel like that was effective in a way?
I felt like that's just what intelligent people that, I don't know, that talk to me do.
They don't care so much about the physical, and they do actually look for more than that.
No, no, that's the guy or girl.
To hear just a few years later.
Howard from the Big Bang Theory may have learned a few tricks from author.
Neil Strauss, he taught what he calls average frustrated chumps to manipulate the women they want.
In his controversial bestseller, The Game, Strauss infiltrated a group of pickup artists revealing the secrets of seduction.
One technique is called negging.
He writes, quote, the purpose of a neg is to lower a woman's self-esteem while actively displaying a lack of interest in her.
By telling her she has lipstick on her teeth, for example, or offering her a piece of gum after she speaks.
10 years later, Strauss is out with The Truth, an uncomfortable book about relationships.
He opens up about cheating, monogamy, and how he changed.
Good morning, Neil Strauss.
Thank you.
Speaking of uncomfortable after that introduction, there's nothing I can be but uncomfortable.
But you've done basically a complete reversal in this book.
Yes, and the game, I was reporting on a culture that was there, not kind of coining these techniques that already existed,
and that kind of popularized ideas, though it's kind of sad that your contribution to the culture is people wearing ridiculous clothes.
So you've had a change of heart?
I'm bigger than that, a complete transformation as to kind of who I was and what I thought was important.
And the pickup artists, they pretend this didn't happen, or that Strauss was corrupted by women.
Then, there's men going their own way, or Migtow.
These guys are qualified by the Southern Poverty Law Center as a male supremacist hate group,
who frequently align with racist and homophobic alt-right sentiments,
and ultimately want men to separate themselves from society and women altogether.
Migtow also subscribes to their own pill ideology,
ranging from rejecting long-term relationships with women
to dropping out of society altogether at their most extreme.
Their community is driven by a fear of women,
often being convinced that women are hoping and trying to accuse you of rape
in order to ruin your life.
This group actually can be traced back to the 80s, with their predecessors primarily identifying as the deep masculine movement.
Sounds pretty straight to me.
And finally, there's MRAs, men's rights advocates.
And in the ultimate example of taking a real-life problem that deserves examination and turning it into a campaign against women,
there is a faction of men's rights activists that call themselves father's rights activists.
another community that predates the internet that calls attention to the systemic tendency
to give mothers custody of children over fathers, regardless of if it's in the children's
best interest, which is a valid concern, but this group believes this can only be addressed
by removing the rights of mothers and that these tendencies are proof positive that we live
in a matriarchy. And MRAs have generally had the best luck breaking through to the main
stream because of their ostensibly more political mission.
But make no mistake, the underlying beliefs are the same.
Be serious!
And there are more sub-communities where that came from.
As the space continued to grow online, we get a whole crop of media influencers
either appearing organically or pivoting from other areas like academia and right-wing
radio to create sub-communities like Sigma's.
And we'll be talking about them in the next episode.
But as far as the first run of online misogynists, these were your guys.
Jordan Peterson, Ben Shapiro, Julian Blanc, who gave way to today's Andrew Tate's
and the Fresh and Fit podcast hosts.
The tricky thing here is that within these communities, there isn't much unity in
spite of the fact that they have a common interest in taking women down a peg.
Pickup artists aim to have transactional sex with women and find in-cells
pathetic. Black-pilled guys resent hypersexual men and looks-maxers, particularly if they have
had sex with women before. Now, I'm not encouraging these communities to unionize. I fear the power
they could accrue, but as a passive observer, it's pretty fucking ridiculous to watch all these men who
agree on one scary thing continue to bully each other in order to define a sense of community.
And for a long time, these communities were considered to be niche, until they weren't.
I and a lot of people first became aware of this space around 2014.
This is around the time of my personal ordeal, the stretch of years that brought in an intense
culture war over campus assault, the Brock Turner case, the Emma Sulkowitz performance, and on
and on.
The first reason for this, as I mentioned earlier, was Gamergate.
the biggest public feminist backlash in years, which grew to a year-long fear-mongering and harassment campaign that targeted women in the gaming community of how women were presented in games, which was and is a very male-dominated space.
The primary targets of this hate were women who develop video games or prominent feminist media critic and past guest of my other show, the Bechtelcast, that same creator who my college boyfriend so despised Anita Sarkeesian.
During these campaigns, anonymous users organized on right-wing sites like 4chan and Reddit
before these spaces were more carefully regulated.
The second example that empowered and made these communities more well-known
was the mass murder at Isla Vista by 22-year-old Elliot Roger in 2014.
You probably know this story, at least in the abstract.
Roger murdered six people and injured 14, including two young women at a sorority house.
But, as Laura Bates points out, in men who hate women, while Roger's crime was widely reported,
it mainly accomplished starting yet another mental illness discourse, largely ignoring the misogynist
manifesto that Roger left behind, leaving it as a footnote.
The media didn't seem to know what to do with it, and certainly didn't seem to understand
who he had left this manifesto behind for.
Roger was an active member of in-cell groups.
He'd left it behind for incels.
What Rogers' manifesto, which would be cited by many other mass shooters in the years to come,
should have been treated as, was a harbinger that misogynist online spaces had become quite literally lethal.
But if you recall this time, that conversation didn't really happen.
In spite of a trending Twitter hashtag, hashtag yes all women, and a few articles,
we are socially trained and the media reflects more empathy for white and white passing men.
And so the conversation shifted to this young man needed mental health care as opposed to focusing on why he had committed the crime in the first place.
Again, we are always centering white men in these conversations.
Bringing my blood pressure down, Laura Bates tracks Roger's legacy carefully in her book, noting that at every turn, mainstream media outlets,
would mention the misogynist screed that Roger had left behind,
but never went so far as to prescribe it as a problem that extended beyond one mentally ill young man.
It was treated as an isolated incident, a bad apple, certainly not the kind of thing that would
inspire future crimes. As we now know, this was not true and was a call to action for many,
while not acknowledged in most media outlets, to take a closer look at what spaces Roger's violent,
hateful beliefs had calcified inside of. And all this happened over 10 years ago now.
There's a lot to talk about in terms of how this space has developed in the last decade.
First, I wanted to talk to a woman. Please let me talk to a woman. When we come back, I speak with an
expert on the ever-expanding Manosphere, researcher Becca Lewis.
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What would you do if one bad decision forced you to choose between a maximum security prison or the most brutal boot camp designed to be hell on earth?
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Listen to shock incarceration on the IHeartRadio app,
Apple Podcasts, or wherever you get your podcasts.
Welcome back to 16th minute.
My blood pressure is skyrocketing, and my first interview in this series comes to me by way of fellow cool zone media host, Molly Conger, of weird little guys.
Becca Lewis is a Stanford postdoc who researches the politics of Silicon Valley and the tech world,
and she's been looking at the development of the manosphere for nearly a decade.
So as a point of entry, I think it's important to not just you're an expert on the subject, but, you know, not a good.
die. Here's our talk. I'm Becca Lewis. I'm an academic researcher at Stanford University,
and I study far-right movements and how they use digital media. You'll never be out of a job
again, I don't think. The goal is to eventually make the job irrelevant, but unfortunately,
that seems far away. We're recording this three days after the election, and it's unavoidable
on any internet space right now to see the manosphere brought up by people I would not even
have guessed would know what this is. In this moment, because you're an expert, does it feel
cogent the way people are talking about it? Does it feel like the threat is being under or
overstated? Yeah, it's a little bit surreal. And in some ways, it's reminding me of the follow-up to the
2016 election where, you know, people are searching for answers. And at the time in 2016,
the first answer that came up was fake news.
And that was the really big thing.
And that kind of spawned a whole like subfield of journalism and academics and everything
around disinformation and fake news and all of that.
And now I, you know, it seems clear that the Manosphere and podcasts in particular are going
to be one of the big areas of focus.
And I think that, you know, as with fake news, there's some truth.
it. There's some oversimplification. And I think there's a lot of decontextualization because
the Manusphere has been around. Podcasts have been around. And so, you know, why is our
attention turning to it now, I think, is worth exploring. And also, like, what we think of as
the Manosphere has changed, too. I think that people are pointing to this series of podcasts that
Donald Trump went on in recent weeks. But that's actually kind of different than what the
Manosphere has been over the years. So there's a lot of searching for explanations and maybe not
quite understanding the dynamics behind it yet. Something that I've seen a wide birth of opinions on.
So I want to know what you think. Where does the story of the Manosphere start? In my opinion,
it did start in the 70s as a direct, maybe not the Manosphere, but the men's rights movement
as a reaction against feminism certainly started in the 70s. How did you fall into this?
line of work. It's very specific and very important. I actually was one of the people that got
drawn into it following the 2016 election, but I've been researching the internet and politics
for a long time and have always been interested in digital media and, you know, the political
impacts of digital media. And then after the 2016 election, I joined a think tank called
Data and Society that was specifically bringing together this project to look at media manipulation.
they called it. So the ways that, you know, the alt-right at the time and the
Manosphere and other groups were becoming really effective at manipulating mainstream media
outlets into accidentally publishing disinformation or amplifying some of their talking points
without even realizing it. You know, someone like Richard Spencer was so good for a while at
like getting people to give him softball interviews. So we were looking at all of that. And then it
kind of lit a fire in me and I haven't looked back. I have an academic mentor who says people
are either drawn to their research subjects out of an abiding love or an abiding hate. And I learned
that I'm a hater, I guess. You are academically a hater. And when you started doing this research
towards the beginning of the first Trump presidency into now, what are some of the bigger changes
you've seen in this space in the last eight years? It was already there to an extent. But I
I think we have seen like any illusions that this is somehow a fringe phenomenon have kind of
fully broken down. If you look at the top 10 podcasters, solid third, two, a half of them are people
that, you know, could reasonably be understood as somehow being in the manosphere or somehow
devoting a lot of their energies to countering what they see as the ills of feminism and social
justice. You know, that was the case to a certain extent. Even when I started looking at this, I mean, in the late
2010's PewDiePie
Pie was like the biggest YouTuber
and there were all of these things
about, I mean, particularly with race
and anti-Semitism, but with gender
too, I don't want to suggest
like it was completely fringe before,
but I think as you've had kind of like
the influencerification
of everything, that
you
really have had this particular
style of misogyny and anti-feminism
just becoming ubiquitous.
I've been thinking a lot about GamerGame
because it was 10 years ago this August, I think, is when it started.
It was, I think, like such a breakthrough moment when online misogyny did kind of, you know, spill through into YouTube, into all of these different spaces and gained legitimacy and popularity and visibility in ways it didn't have before.
You know, it's very strange to me that for the longest time when I would talk to like very online young people,
GamerGate would be like the reference point.
And now when I bring it up to my students, they've never heard of it.
They were children.
What are the patterns of how young people and specifically young men are kind of drawn into this space
and have those tactics changed at all over time?
Yes and no.
I mean, if we think back to like the general contours of Gamergate, it was a lot of video game
players who started to feel like this was, first of all, that this was their outlet of, like,
you know, space where they didn't have to think about politics or, you know, for them,
it seemed free from politics. And then also it was a lot of men or, you know, teenage boys
who didn't feel like they fit into normative, like, concepts of masculinity. They weren't the
alpha men. And so they already had this sense of, like, a grievance that, that they weren't
getting like the respect around masculinity that maybe they deserved. And so then to have these
feminist commentators come in and start to critique the politics, the gender politics of their
video games, that kind of set off this fuse. And I think you still see that being this fuse
so much that, you know, they, there is this sense, you know, whether it's by not being a brawny guy
or for any number of reasons, guys who feel aggrieved for some reason, or it can be a genuine reason.
It could be that, you know, they're struggling financially or any of these other things.
But it's really easy then to point the finger at feminists as here's why you are facing these problems.
And, you know, here's an explanation for what you're experiencing.
And then in terms of the tactics, I mean, a lot of it is just like good old,
social networking that, you know, GamerGate started as this gamer-driven thing, but then you
had these men's rights activists who were ideologues. They were explicitly in communities
devoted to countering feminism and, you know, trying to change legal structures and stuff. And they
swept in and saw this as an opportunity to spread their ideas. And so they began doing social
networking with gamers. And so you had these kind of loose alliances getting formed and you still
see a lot of that too. At the same time, a lot of the format has changed. You know, now we're in like
much more algorithmic driven systems and, you know, the platforms have changed and some of the
issues have changed. But some of those core things have stayed the same. Has this space grown?
Can you sort of take me through this going from 10 years ago as a fringe thing into now, you know,
you have five podcasters shouted out during a presidential victory speech.
Like, take right.
There's a few different things.
You know, when you had these groups form, they were pretty fringe.
You know, they started to build up some political capital, but for the most part, they were pretty fringe.
And they went online and they would operate in forums, but they would kind of stay in their own space.
as you have more and more systems, you know, YouTube, Reddit, different platforms that are
specifically designed to bring people together, you start to have these groups getting access to
and networking with other people. So that's what you had with Gamergate, right? As they saw this
kind of like misogynist like bark of a fire and they leapt in and started building these
alliances. So that's a piece of it. You also have
like all throughout all of this, the collapse of traditional news and information sources.
Yes.
And so when you think about Silicon Valley building platforms like YouTube and Twitter and so on,
a lot of it was specifically kind of targeting traditional news sources and news sources
were struggling to go online.
They were also struggling because they were getting like bought up by major.
conglomerates and gutted. More and more you start to have traditional news struggling and you have
a lot of different people from a lot of different political viewpoints pointing to the news media
and saying, look, you can't trust them anymore. And there were a lot of valid reasons to say that
and a lot of things that I think are less valid. And one of the less valid claims was, well, it's all
just a bunch of political correctness, you know, as they called it then. Right, right, right.
in the news media.
So as you have that getting attacked,
you have kind of this whole new information ecosystem getting built online,
like both attacking the media and attempting to take its place.
And then I think you can't discount the role of Donald Trump in all of this,
even back in 2016,
that he became a major force in terms of like taking things that were on like fringe forums
and then tweeting them out.
And suddenly they became national news stories.
And so you can see.
the role of like influence and fame also playing a role because instantly certain things
would skyrocket to visibility that just wouldn't have before. You have all of these different
genres of online content, you know, gaming, comedy, any number of things. And these are genres
where it's like politics isn't necessarily the first and foremost thing that people are focused on,
but it seeps in in all of these ways. And so if you have a space where there's kind of like some
latent misogyny, then one thing that a lot of the Manosphere has done is it, like, it gives
you certain, like, facts and figures that become instantly available that you can draw on, right?
Like, maybe certain talking points, like, claiming to debunk certain feminist ideas.
And so suddenly, if you, like, already have some of those latent tendencies, then you can
start to feel, like, bolstered and say, like, oh, no, actually, this is justified, and it can
become actually a bigger and more legitimized piece of what you're doing. And again, this goes back
to the 70s too, which like not coincidentally, at a moment when way more women and people of
color and like generally marginalized groups started to enter into universities at higher levels,
the workforce at higher levels, the public spheres at higher levels, then you had at the same
time this like attack on traditional forms of expertise and saying, actually, no, we should be
turning to entrepreneurs, stand-up comedians, celebrities, all of these different things that
surprise, surprise, notoriously dumb people, like famously dumb-ass people. Has there been an increase in
saying the quiet part loud? Has that always been a facet of this space? Does it vary? It ebbs and
flows. And I do think a lot of that comes from like how well Trump is doing at any moment, right? And, you know,
he very much helps legitimize saying the quiet parts out loud.
So, you know, last time around the 2016 election, this was a big question within the
Manosphere and the alt-right of kind of how open can you be with your politics.
And there were a lot of YouTubers who were like open, white and male supremacists at the time.
And then there were a lot of people who would collaborate with them and who would dabble in
those ideas, but they would never outright align themselves that way. And ultimately, that proved
to be the smarter strategy because the open white supremacists and male supremacists mostly got
kicked off of the platform. Someone like, you know, I spent many years watching the content of a
creator named Tim Poole. Oh, yes. Who's now a proven op? Is that? Yes, that's right. He was always
so strategic. He would ask questions. He would maybe drop a suggestion or a hint that something
was happening. But then he would say, I don't know. I don't know. And he would never claim to be
a white supremacist or a white nationalist or a male supremacist, any of these things. And I think that
from the perspective of staying on platforms, people have gotten really savvy about where to draw the line.
And I guess it doesn't hurt that now on Twitter ex, you know, Elon Musk is in their corner anyways. They
know where the winds are blowing and people will dip a toe in and see how open they can be
and see what the reaction is like. And if they're getting a positive reaction, they'll
maybe dip another toe in and go on from there. But one thing I've found in my research is that
these figures are like very, very, very conscious of audience response. And in fact, some of them
will get pushed to, you know, there's all this discourse about like influencers are radicalizing
audiences, but a lot of times the audiences will kind of demand more extreme content from
creators. And so creators will just kind of be kind of responding to what their audience wants.
When you look at our current media ecosystem, like the boundaries between these things have
kind of collapse, but it becomes this easy way to kind of not think about potential harms
that happen. And, you know, like at what point are you interrogating someone's views? At what
points are you just giving a megaphone for them, you know, draw the boundaries between that.
And that I think is not something that Rogan or some of the other guys like him have any
incentive to think about. I'm curious for you how slash when algorithms became an important part
of building and preserving this space. How does that factor in? Yeah. So I think it was really
throughout the 2010s that like we went from social networking sites to these algorithmically driven
media spaces. It has certainly complicated and changed dynamic. As a researcher, it has
frustrated me a bit because I think it's really easy as researchers and journalists and people
working in the space for us to just kind of point the finger at like this technology and say like
it is the fault of the algorithm. And you know, that's partly why I like to stress that these things have been
going on since the 70s because I think it can give us false hope in some ways that like, oh,
if we tweak the YouTube algorithm in just the right way, these problems are going to go away.
Like, I do think that that's one thing that's maybe like when we look at the reaction to the
election and everyone being like, oh my God, there's this whole world of podcasts.
Like, I do think that might be part of the reason there's this sense of like dawning horror around it
because podcasts are not always driven by algorithms.
For a really long time, there was this sense of, like,
the algorithms are the problem.
They are radicalizing young men on YouTube in particular,
and they are drawing them down into rabbit holes of far-right content.
And the thing that always frustrated me about that was I was seeing
how much, you know, influence or culture and dynamics were playing a role in this.
So it's like, you know, if you start to listen to Joe Rogan and become a fan of his,
you don't need an algorithm to recommend new content of his, right?
I mean, you may still defer to it in terms of like what you choose to watch next,
but you're watching it next because you've already watched a piece of content from him and enjoyed it.
So there's that piece of it.
And then I do think also like this whole idea of getting drawn down into like the deep dark corners
and the rabbit holes and stuff does give this false sense of it being, you know,
staying fringe content when in fact we were seeing that.
this massive ecosystem of some of the most popular creators was...
I've been thinking this since you mentioned, you know, how, you know, the people saying
the quiet part loud from the beginning, you know, they tended to get deplatformed.
I feel like that's part of why podcasts have been so successful.
It's like, that's where you go when you're kicked out of somewhere else.
Totally.
That it's a way of creating the, you know, digital media brands and producing content where you're
not dependent on a single platform. Cool. Okay. So I want to go back to there not being a lot of
incentive for these Manifesphere podcasts slash just influencers in general. What do you mean when you say
that? I know it's related to, I mean, this seems like a tremendously profitable space. It certainly
has gotten way more profit-driven over time. I mean, this is why it's easy to go back and look at
early YouTube and get really nostalgic, even though there were, you know, awful things going on then.
in terms of harassment and stuff.
But I think the beauty of something like early YouTube
was that people weren't making careers off of it yet for the most part,
that people were just kind of like making weird things
and posting them online and some of them would go viral.
You know, that very quickly changed.
But what we think of now as this like influencer economy,
you know, that's been like the past 15 years.
It has grown from essentially nothing into like this,
massive, massive entertainment ecosystem. And so the profit incentive is there. There's a certain
genre of creator who has marketed themselves as like a provocateur. And so for them certainly like
saying the quiet part out loud is the whole schick and kind of like, I will go there when other
people won't. I would say that that's like Andrew Tate, right? Like he. He thrives on open misogyny
and like saying the things that are like as shocking as possible. And he
has made a massive career out of that.
So that's a big piece of it.
There are other people who have found, like, other niches.
I mean, I would say that not to keep going back to Rogan, but he's just such a be a myth in
this space.
He's very much the like, I'm just asking questions guy, right?
So he's not out there looking to shock.
You end up hearing similarly misogynist ideas on his platform because he invites on
misogynist and asks them questions.
I don't know.
Yeah, totally.
Stefan Malinu.
He just walked in the room.
Let's see what things.
When it was like just radio and television,
broadcasters had to make sure that they were inviting on like multiple different
perspectives and points of view around controversial issues.
Not to say that that was necessarily a great system.
I mean, there were a lot of issues with that too,
but people legally had to do that and they legally had to ensure that they were somehow
providing content that like was beneficial to the public interest,
aka like for creating an informed citizenry.
So another media narrative I've been seeing a lot in the last several days that has given me pause, specifically the focus around, oh my gosh, Gen Z men are becoming increasingly misogynist. What do you make of that?
Yeah, I also have a lot of issues with it. I mean, you know, I don't, I don't firsthand research like the media consumers. I look at the producers. So I don't know precisely how these things are impacting Gen Z men. But I think the.
There is a strange fixation on youth and the internet, and, like, that internet is destroying
our youth that is very pervasive. I've been doing a lot of research looking at the 1990s
recently, and, like, everyone was breaking out about cyber porn at the time. That was, like,
the big thing. And it was like, cyber porn is going to ruin our youth. And it feels like every
few years there's a new panic and like obviously we want to be critical of what media is getting
consumed. First of all, it can end up making it seem like somehow older generations have not also
been dealing with misogyny. Right. And then also I think, yeah, it can really create these
kind of moral panics that ironically end up reinforcing certain conservative ideals of like, we must
keep the children safe. And the way that you do that is kind of by like re-inscribing traditional
family norms and stuff. Things like algorithmic bubbles, things like infinite content that will
sort of reinforce your worst instincts. Like that certainly plays a big role in it. But I worry that
it just feels like another sort of turning on a generation in a way that is ultimately like
really unproductive and if it's perpetuated enough could really, you know, cause people,
like cause young people to double down on it. But it's also like you're saying,
everyone got more conservative. Why are we? I mean, and I think it is alarming as when it's young
people because you're like, is this going to be forever? But everybody got more conservative.
And specifically white people got more conservative. And yeah, I think it also is like once you're
pointing the blame at like an algorithm or like a,
a few specific podcasters, again, not to, not to say that these, these forces are like
not worthy of critique. They absolutely are and it's a lot of what I do. But these, these are all
downstream of other like systematic failures. You know, like I do point a lot to this fact of like
local, there has been a massive collapse of local news. Local news used to be one of the primary
sources that people got like information for their voting habits, like their civic needs. And
all of these things. And, you know, within the past a couple of decades, you have had these massive conglomerates coming in, buying up local news, gutting the newsrooms and selling them off. When you don't have those actual kind of public interest informed news sources, people, I think, very reasonably start to distrust a media that's focused on kind of horse race, celebrity-based coverage that often is driven by sensationalism. All of these things.
People are hungry. People are hungry for answers. And so you then have this new ecosystem of people cropping up that provides, that echoes your concerns with the mainstream media and provides an alternative set of answers. And so there would be no Joe Rogan without some of these other factors, you know.
Do you think that this space is going to change again because of sort of this newfound attention? Where do you see it going?
It's important to tweak algorithms.
It's important to, you know, understand individual creators.
These issues are also not going to get solved by just doing that.
And as you mentioned earlier, you know, by trying to create a left-wing Joe Rogan,
like that is not going to succeed or solve anything.
I think there is this misconception that like if you simply present people with the correct facts,
they will come to the logical conclusion that what they believe is wrong.
And in fact, what so much of this is about is identity, sense of belonging, you know, ideas
about how the world should work and who should be in power.
And the facts are kind of downstream from that.
Like I've seen a genre of like tweet or response in the later weeks of this election of like,
well, we really have to be paying more attention to men and the male loneliness epidemic and all
these things and it can be easy for it to like fall into like we need to be coddling men more
essentially this isn't going to be solved just by taking like individual action against like
bad eggs or whatever like we need to think about what are like how do institutions or like
education systems or information systems start to create this set like belief that men can and
should be doing this in the first place.
to Becca for lending her time and expertise, and you can follow more of her work on Twitter
at Becca Lou, L-E-W.
Okay, I release you for the week, but we have a lot more ground to cover, first by those who study
this space, and then by those who have experienced it. Next week, we take a look at the expansion
of the Manosphere, growing from the seeds of public recognition in Gamergate, and expanding
now into the highest levels of American government.
And for your moment of fun, here's pickup artist cringe.
All right, see you next week.
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