SoccerWise - Paul Tenorio On Kevin De Bruyne & Axel Schuster On Whitecaps Success & Future Stadium/Owner
Episode Date: April 17, 2025Tom is out but the show goes on with a loaded Soccerwise episode. David is joined first by Paul Tenorio(The Athletic) to discuss where Kevin De Bruyne could land off the back of his reporting. And big...ger picture where MLS stands in the push for signing players of his quality, the schedule change vote, and MLS's preparation around the World Cup. Then Vancouver Whitecaps CEO & Sporting Director Axel Schuster joins for a deep dive convo on a range of topics from their coaching change & on field success to the future of the club off the field through ownership changes & stadium plans.3:00 USOC Recap & Draw9:00 Paul Tenorio On Kevin De Bruyne’s Future36:23 Paul On Potential MLS Schedule Change45:25 Vancouver Whitecaps CEO & Sporting Director Axel Schuster51:50 Jasper Sorenson’s Influence & Moving On From Vanni Sartini1:04:20 Whitecaps Development Process1:12:20 Ryan Gauld Health Update1:16:40 Pedro Vite’s Future1:20:19 Process Of Sale Of The Whitecaps1:23:05 Details Around A New Vancouver Stadium Soccerwise Live 2pm ET Every Tuesday/Wednesday/Thursday on Youtube/Twitch/Twitter
Transcript
Discussion (0)
Welcome everybody back to Soccer Wise. David Goss here with you for what is a packed episode.
No Tommy scoops today. He's busy with some other stuff. So I was able to call in a few
reinforcements and we have an incredible episode coming up for you
We have one of our favorites, of course from the athletic Paul Tonorio our good friend
He broke the news around the four MLS clubs that are in conversations with Kevin De Bruyne
So Paul comes on to talk about KDB where his future could lie what it would mean for all these different clubs
where his future could lie, what it would mean for all these different clubs,
where MLS stands in trying to bring a player like that in
instead of Saudi Arabia in that conversation,
all these other good talks,
as well as some conversation about what happened
coming out of the board of governors meeting
and a potential schedule flip
that was not voted through this time.
So a really good conversation with Paul in
just a moment. And then after that, we have the CEO and sporting director of the Vancouver
Whitecaps, Axel Schuster with us. The Whitecaps have been the story this year on and off the
field quite honestly. And with his role as CEO of the entire organization and then sporting
director on the soccer side, Axel Schuster was the perfect person to have on and talk to because we talked about the ownership change.
We talked about the process, how it's affected the club.
We talked about the news around the new stadium.
We talked about the schedule change and how that could affect the new stadium, where that
announcement came from.
But we also talked about what Jesper Sorensen has brought,
the process from moving from Vanni Sartini
to this new manager,
the talent they've been able to unearth,
their developmental process,
and of course the challenge that now lies
in facing Inter Miami in a CONCACAF Champions Cup,
and the growth of the sport in Canada,
and what it would mean to win that,
as well as of course the upcoming World Cup,
the launch of NSL, a new women's
professional soccer league that launched in Vancouver at BC Place last night and so much
more.
So it's a really good show because Tom was not here not doing a live show.
It also means we're not going to dig in to some of the other big topics going on.
So I think for starters, if you have missed the news, a heartbreaking
story coming out of the Far East as the news came that Aaron Bupenza, former center forward
for FC Cincinnati, passed away in a tragic accident falling out of a roof on the 11th
floor and passing away earlier today. So our hearts go out to his friends, his family, of course, anyone, especially in our little
soccer community in the Cincinnati space that had a relationship with him or was able to
cheer him on and support him on the field.
Everyone hurting a little bit from this one.
So we wanted to touch on that first.
We of course have massive news around the US Open Cup coming out of the latest round,
a round that was filled with late-grit game drama.
It felt like every single match last night went to penalty kicks or went to extra time.
Some unbelievable results, the Chattanooga Red Wolves, a cup set over the Las Vegas Knights,
Las Vegas lights,
excuse me, in a penalty kick shootout.
Tampa Bay Rowdies outlasting FC Naples here in Florida,
nine to eight in the penalty kick shootout
after a one-one draw all the way through stoppage time.
Phoenix Rising beating another USL championship side
in a shootout themselves.
Colorado Springs switchback were able to hang on against USL League 1-1 Knoxville SC for
their progression into the next round.
And that comes off the back of the first day of the third round where we saw a couple of
cup sets.
Ourselves, Union Omaha continue to be perfect against non MLS sides in their clubs history in
US Open Cup beating San Antonio FC
So USL League one against USL Championship 1-0 and AV Alta FC a brand new club launching this year
In USL League one out in California knocking off Orange County in a penalty kick shootout
So that was all the action we
saw. We just got the draw for the US Open Cup going into the next round. I highly
recommend that you go look this up so you can read it because what we got in
this draw is we got the next round but we also got the brackets and in the
brackets we got the pods of the 14 setups so we know what the matchups
would be and the hosting order for them into the round of 16. team setups so we know what the matchups would be and the hosting
order for them into the round of 16.
So when you look at this 2025 US Open Cup draw, what you will see is you will see groups,
groups that are named after US soccer legends, Kobe Jones, Landon Donovan, Clint Dempsey,
Paul Calaguri, Casey Keller, whatnot.
Inside of each of those groups, you have four teams.
You have the two matchups in the round of 32,
and then you have set the hosting order
inside of those matchups for the round of 16.
So that means we know exactly the pathway
at least to the quarterfinals.
For all of the teams left, of course,
a number of MLS teams, 16 of them.
Now enter the competition and they all push into
this portion of the competition. These games will be on May 6th and May 7th with the round of 16 on
May 20th and May 21st. There are some tasty ones in there. Of course, you get San Jose against
Sacramento. That's one that you're always going to be excited about. There are a couple of these local ones. A weird one
in that same Casey Keller group is Tacoma. Defiance, of course, the MLS Next Pro side
for Seattle Sounders against the Portland Timbers because Seattle not paying in this
competition. A tasty one. Phoenix Rising hosting the Houston Dynamo. The Dynamo, it sounds like are on the verge
of adding another attacking piece.
Signing an English forward,
currently playing in Scotland with St. Myron
in Toyasi Olusanya, a 27-year-old center forward,
has nine goals on the season.
So a nice little bonus or boost to the roster
for this Houston squad.
And it sounds like he will join
before the end of the Scottish season.
So we'll be able to join pretty quickly
with the window closing next week in Major League Soccer.
But for the Houston Dynamo,
a matchup against Pamo Dukas Phoenix team on the road.
That is super special.
Louisville City hosting Minnesota United is one
that I am excited about. Minnesota has been so good this year. We are working on an interview
to cover this Minnesota team here at Soccerwise. They have been one of the best teams with a very
unique style against the ball, very direct. Kelvin Yoboa has been awesome as has a lot of the talent on this team and they will face
off against a Louisville City team that is the class of USL Championship and to do it
at Lynn Stadium is going to be so fun to watch.
St. Louis City hosting Union Omaha.
So two of the newer clubs in the Midwest facing off against each other, which will be really
cool.
Nashville hosts Chattanooga Red Wolves.
So an all Tennessee match up there, the Tampa Bay Rowdies in that same group will host Orlando
City. So could we get another Nashville Orlando knockout game, which have been pretty eventful
over the last few years? Or do you get a situation where Tampa has the opportunity to host in
a big game? We've got all North Carolina
Set up in Clint Dempsey group with North Carolina
Hosting Charlotte FC and DC United against Charleston battery on the other side of that a
Tasty USL set up here with Rhode Island
Finalists last year. They will be opening their stadium right around this May 6th date a brand new stadium Tidewater
Stadium right on the banks of the river in the Pawtucket area and they are hosting the New England Revolution
So what a cool opportunity
Connell Smith, of course a former Rebs player
Everything's been trending up for this Rhode Island team early on playing a revs team struggling in MLS
And then you get the Chicago fire against Detroit City on the other side of
That Kobe Jones group so we've learned a lot here today
This is the obviously the largest draw we've had to understand what could happen going forward
So I recommend going to the US soccer
Article to find it. Of course, you should be following like at US Open Cup or OpenCup.us which has been a really cool spot to follow everything US Open Cup
as well. So that is all of our current news let's get into our conversation
with Paul Tenorio about Kevin De Bruyne, the schedule change and all things MLS.
Tommy scoops out today so I had to go to the number one newsbreaker in North
American soccer, Paul Tenorio the legend legend from the athletic, he's the one who had the story originally about KDV.
Paul, thanks for elevating our game today. Yeah, yeah. That's a nice way of saying that like you
had to go to the bench. Which like it's funny like things come full circle because back in the day
it was like you know we did the same thing to Sammy stay school, you know, and now I'm getting Sammy stay schooled by Tommy scoops.
And I, you know what? It's an honor.
It's an honor to get Sammy stay schooled by Tommy scoops. I will,
I will gladly be, you know,
the guy coming off the bench to replace a mustache like that.
You could, uh, we, I could call you bird dog if you want,
but that would really go back deep into the chambers. You know what?
You know, Sam's going to hate that I say this, but he he stole that from me like I sold him on doing the bird scooters
And then he took us as as he typically does no you did you were the original bird guy was the original bird gang
But you know what it wasn't the bird gang part. I told him I had done the scooter in
California on a trip to see my friends. I I did bird around Venice Beach, and I I told him it was awesome. We were in
Atlanta. I don't remember if it was All-Star or MLS Cup.
No, I think it was Cup because we recorded a video of Sam.
And so Sam, later that night, took a scooter and then it took off. And I've left it alone
for years now. I've not said anything.
But now it's off your chest.
But now it's off my chest and I'm sure that Sammy stays cool
We'll give me a call to say that that's BS
You know your your typical Tenorio trying to steal my thunder as usual, but whatever let it is what it is Sammy boy
Well, I would say this first of all you went to Northwestern your capital J
So you couldn't lie it would be physically impossible for you, right?
And also like it wasn't telling him about the scooter that really was the bird gang right like
Only Sam stays cool could take that and turn it into what it to into a movement into like I start
Here's the thing though
I would say on the bird dog thing because we be the one who started calling him that I don't even know if we be
Knows why he calls him that oh
Boy, cuz that's a whole nother monsters like we yeah
Yeah, well you wouldn't want it with that. We don't have time to get into his head on the show
I'll tell you that much we we've got lots to talk about we have actual Schuster coming up later in the show
Incredible interview sitting down with him a lot of really deep topics
He obviously is a CEO and sporting director of a club that is currently on the verge of or working on a sale
Announcing stadiums playing in a concaved Champions Cup semi-final
There's a little bit to talk about in there and that was gonna be the bulk of or working on a sale, announcing stadiums, playing in a CONCAP Champions Cup semi-final.
There's a little bit to talk about in there.
And that was gonna be the bulk of the show,
except the number one news breaker in North America
had to go and do his job and do his thing.
And now we've got to talk about Kevin De Bruyne
for like the 15th time in the last three months,
but probably the most exciting time.
Paul, cause this out of your report,
it feels the most tangible, the most exciting time Paul because this out of your report it feels the most tangible,
the most realistic and I think the most interesting to me of not the generic European report of
like oh he wants to go to the MLS he'll either play for the Cleveland Cavaliers or the Green
Bay Packers or maybe a team in LA and it it's not, can Inter Miami find a way to shoehorn him in?
This feels more real of like,
this is how a player like this ends up in MLS.
Yeah, I mean, look, I love this too,
because it's like, it shows that, you know,
I am not a fan of the discovery process in general.
I understand-
You are on our list, by the way.
Why, yeah. It's on your on our list by the way. Why?
Okay, good Yeah, I'm glad that you have a claimant on me
But I think like this shows why it's kind of a silly thing and I think in some ways that the the discovery process
Has cost teams more money than just like it not existing would have cost them and having to trade allocation for players rights
Here's the reality, there are multiple teams
that want this guy.
There are multiple teams that can afford this guy.
So let's not have the league stand in the way
of him coming to MLS.
Like it's in the best interest of Major League Soccer
for Kevin De Bruyne to play in Major League Soccer.
And I think that's the stance that the league is taking
right now in regards to discovery rights.
Not that they're trying to screw Miami out of a payday if he doesn't go to Miami. Not that they're trying to say
to Miami, I saw a couple people commenting on Twitter on my story that the league is
acknowledging that if they did sign De Bruyne, it would be against the rules because they're
saying that whatever. I think what the league is really saying is we are not going to allow
discovery rights to stand in the way of a team signing it.
Like Miami, if you are going to, you know, if De Bruyne decides he wants 12 million in July,
and the fire can give him 12 million in July, and you can only give him 850,000,
we're not going to allow a protracted negotiation between the Chicago Fire and Miami
over its discovery rights to stand in the way of this deal.
We're gonna say here's what the cost is, here's what you have to pay, boom, or something to that effect.
And I think that's the smart decision. But yes, it means that like this feels real. This feels like
somebody is gonna land Kevin De Bruyne and he is gonna be playing in MLS come the summer.
And I think that's an exciting thing for Major League Soccer
This is a guy who when you look at his numbers in terms of chance creation
Still in the Premier League is the very very top
Certainly, I think we'd all agree he doesn't have the legs that he once had but you know, he's also had injuries
He's had issues like maybe a little bit of time to recoup bring some of those legs back and he shouldn't need the legs
That he needs in the Premier League
In MLS either so I think it's an exciting prospect
I live in Chicago
It'd be awesome for me if he landed in Chicago and make it make traveling for the press conference a lot easier
it
Or DC and then you got to move back to DC. That's yeah. Well, it's great
I the company saves on hotel costs when I go to DC because I just stay in my mom's house
with all my nephews and nieces.
It's great.
So it feels tangible.
It feels real.
Let's talk about the, I believe the term used was preliminary interest, right?
Yeah, they're not at a point where they where they're putting contract terms on the on the table
This is what we're willing to pay you. This is the number of years. It's not that advanced yet
So it's it's hey if you're interested in coming to Major League Soccer
We're interested in being the team that you come to and and and that's kind of where things are right now
And I you know my feel for this right now is that the bruinness is going to let this thing run for a little while, right?
It's in their best interests, you know, they're in no rush. He's not out of contract until the end of June anyway
You know, let's let's go and see how we can generate the most amount of money
You know, what's the best Saudi offer gonna be? What's the best offer in Europe gonna be? What's the best offer in MLS gonna be?
Let's make sure they all know
via, you know, Tommy scoops or whoever,
what those offers look like so that the number keeps going up as we get closer and closer to the summer and like fair play to them. That's what they should do. So we're at the beginning of this saga. Okay. I don't think that we're gonna know
one way or the other. I would say, you know, I
would be surprised if we know before like June 1st.
Like I don't think there's any way.
When you bring Saudi Arabia into the conversation,
would your thought process be,
or the scale of what we're talking about?
My understanding from what we've heard from the outside,
and I know someone who's researching some of this stuff,
but like Messi didn't take the same deal in MLS
that he would have gotten in Saudi Arabia, although he then got buy-in in multiple
areas.
Would the feeling be that a number that Kevin De Bruyne would get in Saudi Arabia would
still dwarf a DP number that a Chicago or a DC or NYCFC would give him?
Yes.
Yeah.
Okay.
Also because it's tax free, right? As long as you stay for the life of
your contract, whatever number they're giving you is net. And that's just not how it works
here, right? So like, you know, they offer you $20 million a year in Saudi, it's $20
million a year. They offer you $20 million a year here at Chicago to match that. Well,
you know, Uncle Sam's taken a big bite out of
that apple, right?
Just by that alone, it's not going to be the same.
I think that Saudi has the ability to say, okay, you've got a $15 million a year offer
from Chicago gross, cool, we're going to triple that, right?
They'll just do it, And it's not a problem. So it, you know, I don't think like you can think about Saudi in the
typical way in terms of competition. Like you've just got to hope that, you know, you
can sell the lifestyle of living in America over living in Saudi. Some people want the
lifestyle by the way of living in Saudi. Like it's not like, you know, that, that, but some
people don't. And some people also have aspired to live in the United States for a really long time.
Like, I think there is also, like, we've seen it before.
Like, I think, like, you bring Kevin De Bruyne to Chicago on a recruiting visit, you put
him courtside at a Bulls game and you tell him, like, hey, we're going to give you 15
million a year plus season tickets courtside to the Bulls.
Like, that has an impact on these guys, right?
Like, I mean to see
Mateus Buzellas get crushed in a playing game like that's a once-in-a-lifetime opportunity. Right,
like, you know, you sell them on the idea of Jordan. Right, you bring them to the statue on
non-game day. Right. And you're like, this could be your life. Like, it's the Bulls, dude. And then
he comes in and he's like, wait a second. Yeah. Then you got to buy the Bulls and remake them to
make them competitive. Yeah, it's not the same Kobe, but you know, it's just as fun to watch them sometimes. Yeah, that is true
Laflamma Blanca on that one. So
We're talking about Chicago because I think
One you live there but two it seems like the most logical step of these three to me
Is that your feeling as well? Yeah, I mean when I think I'm so ridiculous at this sometimes.
Like I'm so biased in terms of my own personal experiences,
but like I go back to 2015 when I was in Orlando and they
signed Kaka and it was an incredible signing like Kaka was
Kaka and like he was he had gone back to Milan and he was
playing again and he was playing well in Syria, but he still came
to MLS and they didn't have a roster around him to fit and
maximize what he could do.
They were the youngest team in MLS that year.
They played the youngest roster of anyone by a wide margin.
It was like by like 8x FC Dallas in terms of minutes for young players.
And when Kevin Molina went down from an injury with an injury, Kaká basically had no one else
to play with. Like people, the value of Kaká seeing where to play the ball two seconds before
anyone knows that he should play the ball there in a second before he even gets the ball is only
valuable if there's someone that's going to move into that space to receive the ball. And that wasn't happening very often in Orlando.
And the person who eventually got there and who benefited the most was Kyle Lahren, who scored a
ton of goals. But Chicago is set up to have a player like De Bruyne. They have a fast winger
who, you know, he can just play balls into space and let Bamba run onto him. They've got a striker in Kuipers who's his whole like value really comes from his movement and his understanding of how to
play. And, you know, I think when you just look at that kind of fit, you you can put him in and take
this team from being like a good MLS team into a contender. And that should give you enough reason
if you're Joe Mansuado to be sold on it right away. You're not kind of like
saying, Oh, let's just take the star and stick them into a team
because he's a star and he'll be sells tickets like no, like,
this guy will take the pieces we've already bought and make
them better. And I don't know that that's the same for Miami
as it is actually I do know it's not the same for Miami as it is
for Chicago. And so yeah, like, I think that he would be the best fit with the fire
It also feels track record wise
DC are currently not a team outside of Rooney that has ever done this before and so feels less realistic with them and NYCFC
For the good or bad like this is not their ethos right now
And you put the names in the article that you wrote with Pablo of, you know, these are the big names.
And there's a clear line of demarcation and time of that was then and this is now.
And I think the sale and I said it, I said it when Greg Burralter was looking to be a coach,
an MLS of like everything should build towards the new stadium in 27 and all of this.
But nothing NYCFC has done has proven that this is something that really interests them
Yeah, I mean but I do think that the model is dictated by the business reality sometimes right and like right now the revenue in MLS
Doesn't justify these expenses unless you're signing messy like they really just it doesn't
But I do think when you're opening a new stadium,
star power resonates.
You know, the new stadium becomes the cool, sexy thing
that everyone wants to come check out.
Just like it was the sexy thing at Yankee Stadium
when NYCFC came into the league.
They had great crowds, right?
And then they had star power.
And so all these great crowds that were coming in
were buying those jerseys.
It made business sense.
And then it was like, okay,
it doesn't make business sense as much.
We can go get good players. We have city football
group scouting network and they won MLS cup doing that.
So let's keep doing that until we don't until it doesn't
make sense anymore. And I think they're right on that line
of like, okay, now is the time to start thinking about
the right star to help us open the stadium.
And so it makes sense that they're like sniffing around
De Bruyne or They have the relationship there.
You know, there are ways to make it work.
You know, he is, I think, like somebody
who could help any team.
You know what his personality is like.
You know his approach.
That's the hard part with some of these signings.
And so I think it's an endorsement
for every other team involved in this
that the city football group team is involved in this
Right, like it's like the check marks on like personality how they are away from the field all that they are not scared about this
Yeah, they're not they're not there about that, right?
So so that's how I feel about that part of it
But yeah
I mean like the fire is interesting too for Greg Berhalter because it's like when he went to the Chicago
He was a very good MLS coach in Columbus
He went to an MLS cup with you know, not a high budget, you know with an owner who we knew was
had eyes on another market and
Part of the appeal was like, okay
Let's see what he does with it with an owner who is willing to spend like okay like that's what this would be, right?
It's like, you know, we've got you a superstar and two other high paid DPs.
Like can you actually go and win an MLS cup
when you are supposed to?
That's the next step.
And I think also like the fire are gonna try
to open a stadium too.
They're further away from that.
But what you have to start doing
from a business standpoint in Chicago is building momentum.
And the best way to build momentum is to win.
So if you have a superstar who's going to help you win, then you're playing with something,
right? And like, I go back to your point on like the trends of who are these teams and
what is their MO. They went and got Schweinsteiger in 2017. He stepped in, immediately made that
team better. I was on the sideline for that run. The stadium
was full. The team was playing really attractive soccer and you know, they kind of self sabotaged
frankly that team that season. But you had a comm you had Schweinsteiger you had Nikolic.
They were fun to watch. They were really good for a long stretch and then they blew out
in the playoffs and they were primed. Like if you take that momentum and you add to it
in 2018 like the story of the fire is a different take that momentum and you add to it in 2018,
like the story of the fire is a different one.
And they didn't add to it.
They did not add to it.
And so they halted completely the momentum.
Like the game plan, they had done so much right
to that point, and then it just completely downhill
from there.
And so like, this is the test for the fire.
It's like, you're starting to build something. You know, you want to make this work, you've got to build momentum. Like that's
why it's not a surprise to me that they're in on Neymar that they're in on De Bruyne.
They understand they've got to win games, but they've got to start getting people into
the building, they've got to get people starting to talk about the fire. So when they open
the stadium, they're not kind of starting from square one.
Or even the momentum to get the stadium done of like yeah obviously you have an ownership group
that is powerful and influential in the market but it helps if more people are wearing Chicago
Fire jerseys and talking about them in the city when you go into meetings to have a question.
Let me ask you this which you can tell me I'm being a nerd too much in this.
Let me ask you this which you can tell me I'm being a nerd too much in this
With Greg taking over the Chicago Fire and where they sit right now where the league sits right now
this feels a little MLS 2.0 to me and it's almost like I
guess my expectation would be that Chicago would
Elevate a Cucho signing because I look at it and those were still kind of
all waiting on the like who's gonna be the first team to sign a 26 year old in
their prime from a Champions League level team starter not superstar and
like make that player decide to come to MLS and I thought Chicago might be in
that category with Joe Mansuado's money and Greg Burrhalter and while I would be
excited to watch Kevin De Bruyne play on this team and I think he
fits what they're doing right now, it's still not that.
Yeah, but it's hard to sell that when you have the Fires history.
Like a player is going to look at where the Fires have been for the last dozen years and
be like, nah, I'm not leaving a Champions League team as a starter at 26 to play for you guys
like
That's just not gonna happen
Like you have they are three years of winning away from being able to do that
All of the rest of it will work like their training facility is insane
If they build in stadium in Chicago, it will be at that level
like that's just how Joe Mancuedo works.
And then you have an owner that's willing to plunk the cash down and a coach who typically
usually gets his teams to play pretty decent soccer.
I think in three years, yeah, that would make a lot of sense.
But they need to win for a couple seasons before I think you put yourself into the conversation
for that.
I think Miami could do it whenever they see fit, whenever they're
ready to move away from the kind of older player model. I think L.A.F.C.
could do it. You know, I think the galaxy were on the precipice of being able to
do it. You know, they were there. I mean, they kind of did with Pooj in a way.
I mean, he wasn't a starter, but like he was like a sign that like, you know,
L.A. still has that cache.
Atlanta. I think the big challenge for Atlanta is turf like yeah, it really is like, you know
I know people in Atlanta have said that to me
You know, I think that is a real challenge
But like the fire for me need to win a couple years before they can really put themselves
I think they can get a seat at the table right now because money talks
But I think to really truly convince somebody you need the whole package and and I think they can get a seat at the table right now because money talks. But I think to really, truly convince somebody, you need the whole package.
And and I think Toronto is probably the best example of that with, you know,
the fact that they were able to convince Joe Vinco when they did was such an anomaly.
Yeah. But like with Michael coming, things were turning.
They could sell. OK, you're not alone.
Here's where we're going.
Here's the crowds.
Here's what we did from last year or two years ago to last year.
Like the trajectory is going this direction.
You need a little bit of that narrative.
And I think the fire are just like, it's just a little bit too soon.
And that's where I think, like,
sometimes these decisions are made about winning now and like, and that's where I think like sometimes these decisions are made about winning now
and like and that's all that it should be about and
Sometimes it should be about building towards something and like the fire are in a mode where win now is the same thing as building
Towards something. Yeah, like they need to change the narrative in this market and
nationally and
globally to really be able to start to like
turn that into a real team. Because like realistically,
man, it hasn't been that.
Yeah, no, you're not wrong. And I think if you're saying that
bridge is that timeframe, that's probably all you're gonna get
from KDB. So it's kind of perfect.
Yeah, and then you're opening a new stadium, right? Like if you
win for three years with KDB, and the building is opening, and
then you're going to Spain, or France Like if you win for three years with KDB and the building is opening and then you're going to Spain or France and you're pulling from that pool of players,
what are you selling then? Hey, look, we were almost at MLS Cup or we made it to MLS Cup
and check out this new stadium we're opening. Like you're going to be taking the mantle
from De Bruyne. You know, like that sells right now. I
mean, you show them clips of the crowd against Miami. You you
make a sizzle reel where the crowd shots are all from the
same game and then you hope you know you put a storage of
highlight in there as well, but if you do some digital work to
clean it up. Yeah. Yes. Schweinsteiger you can create
don't you Shakira is like just the Miami game from two years ago
or he scored a bunch of goals and and you know shit like
Shakira is doing someone a huge favor
Which is whoever this player is whether it's the burner or not can bring the Shakira number to the table and be like
Yeah, so this is what you did for this and I'm here
So this number has to be at minimum at minimum in proportion to this.
Yeah, to that point, they're not getting a discount right now
either. Right? Like, that's just, you know, it's that's
people talk, I think we're gonna talk about this idea of like,
you know, ownership and, and De Bruyne and like Miami, of
course, it'd be Miami, like, Miami's earned the ability to
tell the Bruyne like, hey, we're gonna have to shoehorn you in
this way. And him being being like I'll think about it
Right. So
Let's talk about has the ability. Yeah, which is I mean I came on this show and sort of said and I've said this in
The past around the galaxy in a little with LAFC of like I think teams to an extent have earned
This right which fans say to us is like oh, it's cheating. Oh, it's unfair. It's only for these big markets it's only for these teams and I sort of said of like
everyone's a billionaire Cincinnati or Denver chose you know if Colorado chose
to do this like I guess the point being in the league's best interest it is to
have these players come in whatever format they want to do it in and to have
good teams what do you make sort of of that reaction to Inter
Miami being in this convo with the way their structure is with the three DPs already and
like what other teams could do or if they if it would be possible outside of these three
markets to be in this situation. Yeah. I mean it's one of my least favorite things about
like MLS you know know discourse, right?
Like I get frustrated at fans that tweet at me or in the comment section complaining about Miami or their owners or whatever
Like I love that Miami is like the evil Empire like I love that. Everyone wants to beat them
I think that's good for the league
I think that it's always good to have kind of like the one team that everybody hates that's all winning
Yeah, you want the Cowboys or the Dodgers or the Yankees, however, you want to think of it. I think that's a good thing. And so I'm not discouraging hate, hating on Miami. But like, I think that this narrative that like, the league has favorites or whatever is BS. Like, to your point, like, I go to the BOG meetings, I see who walks in the doors. The number is one of the wealthiest
collection of sports owners anywhere in the world. MLS is up there with the NFL and the Premier League
in terms of the ability to spend across every single market in this league.
So big market, small market, you have for the most part, maybe there's one or two exceptions,
your owner can go spend big on players. Your owner can go get, maybe they won't get De Bruyne,
they can go get Cucho.
They can spend to go do that.
Columbus is a great example of that.
No one is like, I want to move to Columbus.
They're all like, where the hell is Columbus?
And then it's like, oh, you wanna pay me $8 million?
Sweet, is there a direct flight to Columbus?
No, I have to connect through Philadelphia, no problem. Delta, no problem. Let's go. And that's the reality of this, man. There are
multiple cities in Europe that people don't want to live in, but the money is right and they go
and they play there. I said this to you before we went on air, Jesus Ferreira wasn't considering a
move to Russia for the sights. He was considering the move for the money like money talks. So every team is capable of doing this one
to I
Think this is a great example of why these rules
You know the people think these rules are in place to limit the high spenders and they are
Like they are definitely done so that some teams can spend the bare minimum of what they want to spend and still be
Competitive enough to make the playoffs so that they can say, well, we made the playoffs. We had a shot
at the championship. Great. But in reality, the big one of the bigger advantages that
these big markets have is now that these rules are so restrictive and more owners are willing
to spend money, more often we're confronting this reality of teams that have their DP spots and U-22 spots completely
filled and what does that lead you to? Well, Miami and LA and probably New York can get a discount.
They can convince a guy like Hugo Luis to come and to pay play for a million bucks or 850 or
whatever his numbers. I think it's like it's ridiculous. I haven't looked recently, but it's
ridiculous, right?
Like that's not going to probably not going to happen in Kansas City.
It's probably not going to happen for Houston.
Like those people that know those big cities are going to say, yeah, like, all right.
I'm at the end of my career. I'll take a little less money.
I want to live in L.A. and be by the beach.
Yeah, I want to live in, you know, I think San Diego could benefit from this. For me, it's the greatest reason why going with a cap and a floor
with still one or two DP spots within that gives the smaller markets, the lesser known markets,
the less sexy markets a better chance to compete in today's MLS because the million dollar
or two million dollar players that are out there that can't come to MLS right now because
they are too expensive for tam slots and they're not good enough to be DPS. All of them all
of a sudden will be eligible, not just for the small markets, but for the big markets
too. And that will benefit the level of play for the league.
But if a big market's already signed to Brenna as their fourth big start, they don't have
the money to sign to Colombian International Center. And you know, the whole
theory is if you have a team that is balanced, that has six or seven million and a half to two
million dollar players, five million dollar players, and like, guess what, you have a homegrown
territory or you have done a better job scouting domestically or whatever, that you can compete better with
a team that's top heavy.
And so, you might not be able to get the beach discount of Miami or LA, but you don't need
it because you can go sign a $2 million player from Italy that nobody knows until he gets
there but is a difference maker.
Or you can go find the kid from Paraguay who is a four million dollar player that doesn't fit you 22 and you don't
have DP spots.
But now that you have a ceiling and a floor, you can fit them into your team and it works.
Like it gives I think some of those markets a better chance to build under their models.
And so like I think the rules are not just standing in the way of the overall growth of the league
and the quality of play.
Like I think they actually stand in the way of the models for a lot of these quote unquote
smaller market teams who feel like it's a lot harder and a lot more expensive for them
to get the big name stars.
You mentioned the board of governors.
The meeting was last week.
I believe obviously
the huge topic on the table was the schedule flip in which MLS chose to kick the can down
the road. So they did not adopt it. But with the intention of talking about it again in
the future, it feels like a big miss because the World Cup felt like this. We have no choice
opportunity to test it at a minimum and say, what else
could we do?
The largest soccer event in the world was coming to our shores in the middle of our
season.
Like we had no choice.
And I think that's where a lot of people thought it was going.
What did you make of sort of as you watched it go down and what it came out with?
Yeah, I think I understand why the meeting ran the way it did.
I understand why there wasn't a vote in the end.
I think it was still a productive meeting.
Like, you know, I think we quoted Larry Berg basically saying he, you know, he told me,
I asked him straight up, like, are you more optimistic leaving today than you were coming
in about the schedule flip? And he said, yes. So like, I think this is going to happen.
I would guess that there will be an announcement at the BOG this summer at the All-Star. I am hugely disappointed that this is not happening
in time for the fall after the World Cup because I think that MLS has a lot of big issues that it
faces, a lot. And one of them is the quality of play, which I think over time will help
the league gain more fans and will get more people to watch, but I think has less of a
short term payoff because the casual soccer fan is probably not going to know that million
dollar write back from Serie A that all of a sudden you can afford if you do what you
should do, which is completely tear down the rules and rebuild them in a way that makes more sense.
And so like, you know, to convince an owner, hey, we're going to increase your bill or we're going to sign more of these guys with no guarantee that it's going to bring more revenue in the door in the stadiums is is is tough when you saying also like the payoff on the TV numbers is going to be a bit of a slower burn.
But the league is set up for that right now.
The TV deal with Apple goes for a while.
You have time to let that slow burn of quality of play happen, first of all.
And second of all, that is why the value of the World Cup was so important.
Flipping the calendar and flipping the calendar coming out of the World Cup presented an amazing
opportunity for a short-term gain.
And that was a chance to go out during the World Cup and
tell everybody that was watching this sport that doesn't
typically watch the sport, or that maybe they do typically
watch it and they don't think MLS is very good. They say you
are not good enough. You are a minor league, you are not the
Premier League, that actually we're better than you think. And
not only are we better than you think, but we're the new MLS
now we're actually we're getting so much closer to the rest of the world that we flipped
our calendar to get on their schedule so that we can be more active in the transfer market
because we are closer and closer to their level. That's a compelling story. The new
MLS, the new, and you just hammer it all during the World Cup. And the greatest part is you
can do it at a discount because every news station across the country every local newspaper
Every local sports broadcast and even the national ones are gonna be saying we have to talk about this World Cup thing. It's huge
It's taking over the whole summer. Yeah, who do we go to? Well, we're gonna go to our local soccer teams
So you have all of this earned media and all of these free opportunities to go on air and talk about oh while you're watching
there's actually 180 players from MLS playing in the World Cup,
and when the game's over, come out and watch the new MLS.
It's a new, you know, we're flipping the calendar, it's a totally new era of MLS,
it's better soccer than what you think it is, like, come watch us.
And they're gonna lose all of that, and they're gonna kick that can down the road.
And, you know, there's's this idea that oh, like this
actually happened before 1994. MLS was supposed to launch in 95
coming off of it. And they didn't they launched in 96. And
things turned out okay. Things turned out okay is doing a lot
of work. Yeah, sorry. They almost went bankrupt. And some
saved them. And they're still in the same place now that they
were 15 years ago in terms of their place in the kind of consciousness of the American soccer fan and the temporary mutiny in the
Miami fusion would love to disagree with that, right?
So like and not only that but how long ago was 1994?
How much work has been done to talk about what the
Attention span is of a normal person now
versus in 94. You know, the the year of weight has a greater cost in today's marketplace than it did
in 94. Yeah, in 94. There wasn't the Premier League on every Saturday morning. There wasn't
the Champions League on wasn't sorry times from there weren't summer tours. The relevant lawsuit
just got settled right there. You know, you think the Premier League and the and the Syria and La Champions League on wasn't so retires from there were in summer tours. The relevant lawsuit just
got settled right there. You know, you think the Premier League and the and the Syria and La Liga
aren't going to be trying to take advantage of the post World Cup moment. And you're going to be like,
no, it's not that important. It's a very romantic idea that you think we should link it to the
World Cup. I get why you think but actually, we want to make sure we do this right. So we're
going to wait till 27. I'm just, I just, as you can see,
I very strongly believe that a big part of doing it right is
getting the timing right.
And this isn't a surprise to them.
The U S got rewarded,
awarded the world cup a long time ago.
The fact that they're acting like this snuck up and bit them
is a joke.
And I do think it's a huge mistake that one year wait is a,
is a massive mistake. And I think it it's a huge mistake that one year wait is a massive mistake.
And I think it also causes hardship.
You have a natural break in the calendar already.
You're taking the time off.
And now you're going to ask the league to do it again the next year.
And you're going to have a mini sprint season in the spring.
And you're going to disrupt things again.
Why you have the natural opportunity to do it.
And I think it's a missed opportunity.
I think it, you know, I am encouraged by the fact that they are going to do it.
I recognize the business challenges of doing it.
I think that sometimes the risk is worth it.
The way the league is going now is not sustainable.
You cannot spend the way they're spending on players on a model that is completely game day revenue dependent
you have to start getting TV ratings and
Those things don't work together, right?
Like you have to spend more to get better TV ratings and there's no guarantee that you will but like the way you're doing things
Now is not doing it
So like I respect that they're recognizing that and that they're saying this is a huge risk
We have to do it and and it comes with enormous amount of risk, but we're doing it anyways.
But like that doesn't erase the fact that the best time to do it is coming out of the
World Cup, and you're not going to do that. And so like, that will always be an asterisk
for me on whether this works or not, or whether it takes seven years longer than it should
have to work, or whatever. Like, you had this moment, you had plenty, you had ample time to prepare for this
moment. You didn't in the fashion you should have. Messi arrived, he's been here for 21, 22 months,
whatever it is now, you didn't even use that to fully accelerate it to the point you could have.
And now you tried to you tried to get this last little sprint and it didn't work and and it's just too bad man and and
You know, maybe someone will grab this in 10 years and pull it and say look Tenorio
You're an idiot and you know, you're talking about I'll be happy if that happens
Like I will like I cover American soccer. I'm writing a book about it. I spent I've dedicated my career to it
I want it to grow. I want to do better. That actually benefits me personally. I am not rooting for
this to fail. But that is why I am so frustrated because I felt like this moment was primed for it.
And I am concerned about the implications of missing it. Yeah. I think that's the feeling for
a lot of us that are close to this and
around it of, um, it feels like there are some obvious steps to take, uh, and the
lack of desire to do that.
And then the push pull of the decision making and who's pushing forward and
who's pulling back and everyone in the room and whether or not that's the right
move, um, we're going to have to have you on again in the future
because we're hearing rumors around messy extensions.
We've got a CONCACF Champions Cup semi-final coming up
for this Inter Miami team.
We've got a Club World Cup coming up, USMNT, all of that.
But Paul, I appreciate you taking the time
to do this with me today.
And next time you break some big news, we can do it again.
All right, we'll bench Tommy scoops once or twice.
I know you're watching out there, Tommy.
He's 100% going to listen.
And I realized that like five minutes in where I was like,
is this going to ruin Tom's day? And I didn't do that. So he knows I love him.
He knows I love him. If he's still hanging on, we love you, Tom.
And for anyone listening, we're going to go into our interview with actual Schuster. We talked about schedule flip
We talked about the stadium plans the sale with them the success under yes per Sorenson
We talked about Ryan Galt's health as well as Pedro Vita's future
So stick here for that and it's a nice long episode for all of you. We haven't been live this week
So for all of you. We haven't been live this week so for all of you out there enjoy it. Alright well here on Soccerize we like to talk about the biggest stories
in soccer in North America and as you have noticed over the last few weeks
there is no story bigger than the Vancouver Whitecaps making a historic
running CONCACAF dominating in Major League Soccer. Big news on and off the
field so we had to go straight to the source. We
have now the CEO and sporting director of the club Axel Schuster for the first
time ever here on Soccer Wise. Axel, thanks for joining us. Thank you for
having me. So last week around when the stadium news came out I put together
this list of what the last four months have looked like for the Vancouver
Whitecaps and it was an endless set of headlines every at a minimum three weeks.
It was intention to sell, new head coach, old head coach and then once the game started
it went from strength to strength.
Knocking out Saprisa, dominating at Portland Portland being the last perfect team in Major League Soccer beating the holding champions knocking
off on fellow Canadian team the two results in Mexico that are historic in
their own right and we'll talk about it how you doing how's the experience been
how has it been living through all of this yeah it's a great week to ask me
this obviously this is the first week since a while where we have no midweek game and we
can maybe really enjoy it for a second and we can think about it for a second.
So far, it was really going from one game to the next and I actually felt a little bit
for everyone who is involved here in the club because we never had really time to even enjoy
it for a minute. Yeah, I had to say thank you to everyone in this organization.
I think we had a meeting, I think two weeks ago,
where I said thank you to everyone in the organization
because in December when the news came out,
I told everyone nothing will change.
We will not change our goals. We will not stop competing for a high bar.
And we have to fill this with life. We want to play at the best season. And they filled this with life.
So it's not me doing this alone. And it's easy to say that in a moment then of course I have
to go first and I have to be an example for that but that everyone in this
organization as showing up in this moment this way makes it so amazing and
yes I had a few conversations also around the board of governors meeting
where people said,
but that's not normal.
You know, everyone expects, okay, this becomes a transition season, the club is on sale and
you also have a coach change and all of this.
And then you are doing the complete opposite.
I really believed in it.
To fill it with life, it's not only me, it's a lot of little pieces that are coming together right now.
And it's probably the first week where we all really can think about it.
And at the same time, we obviously don't want to lose momentum and we are aware that we
haven't even played 25% of the season yet.
That's wild to say with everything that's happened already.
You said you believed in it. What was it though?
Like when you looked in December November of last year
Of course when you had to make the decision to move on from Vanni Sartini
There was clearly something that you felt more could come from this roster of this squad
If you had put that on paper or thought about it, where would that have been?
Would it have been first place in the league right now into a CONCACAF semi-final over two Mexican squads?
Yeah, no, I could try to sell you that I'm genius and I saw this all coming and I was
100% aware where we would be. No, that's not true. But you know what, I'm living this every
day. I'm traveling with the team to every game. I'm in the locker room. I'm everywhere where the team is.
And I felt the energy that we have in this group.
We all felt that we have put the pieces together that are needed.
We all thought, including the players, and I could hear that in all the exit meetings,
that last season was a missed opportunity.
We all thought we could have done better.
That we missed a little bit to finish higher understandings in the last seven games of last season.
Then we found our energy back in the playoffs.
And the game against LFC was a game of inches.
So we all had the feeling, if we do this right, then next season all of the puzzle pieces
can fall in the right place.
The players were very self-critical. The players were also still full of energy for the next season.
In regards of the goals, it felt still a little bit like to really get to the real highs,
that it would need some new and fresh ideas and maybe a little bit of a reset from outside.
That has led to the coaching change.
So I would say my belief, but I would not have guessed that it would go that well. My belief was that if the things come together, that we can definitely
compete for a top four spot in this Western Conference.
And it's nothing more than that yet also. That we have not to be shy to say we can play one of those
seasons where a team ends up very high in the standings where everyone has not seen
it coming before. We had this examples with St. Louis, with Colorado, with Salt Lake last year. But if you would have asked me before
and told me that with all this travel,
with all those games in the Champions Cup as well,
that we would have such a start,
that we would play a game against Austin
like we did last Saturday, I would not have believed it.
Yeah, every week it feels like
when I'm ready to close that list of like,
here are the great things,
then it's five goals against Austin and it just keeps growing and growing.
I want to talk about that outside force Jesper Sorensen and what he has brought.
How did you land on him and what is it that he has brought to this club that has allowed
this group or helped this group take this next step?
There are two things.
The one thing is his profile and the other thing is the coaching change in general.
I would say let's speak about his profile first.
He is somebody who has a proven record of making teams better by making players better. Something that I think is super important in this league because we
have, that's naturally in our roster, not all the players on the same level and we have
a lot of players also from the domestic player pool who need development. We are not, we're
not Real Madrid or Manchester City where you solve your problems by just buying
one of the best players in the world.
You have to solve the problems also by developing players.
He had also a proven record of making teams right away better when he took over a second-tier
team in Denmark and promoted with them right away into the first tier.
He took over Brandby, which is the biggest club in, or is the biggest club in Denmark.
And they were in the middle of the table and one and a half year later they missed the
championship by one game.
So it was this combination of having been a U21 coach, having been a player developer,
and at the same time being somebody who has an immediate impact to a team, to a team performance, who doesn't need before, you know, it is sometimes unfortunate for
a coach who is coaching a team for many years.
And Renny Zatini is part of the story why we are where we are now.
He has helped to build this over three and a half years and we had constantly progress
in our development over the three and a half years.
But then in professional sports it is three and a half years is already a very long time,
way, way longer than the average coach stays with the club.
Actually, the average time a coach stays in
a professional league in the first 20 leagues is in all other leagues than MLS, less than a year.
Said that it's the nature of a change that things get shaken up again,. Everyone gets hold accountable in a new way. Players who had not that much
playing time, they see a new life and they come back with a lot of energy and they want
to show up in the best way. That means that players who have played, they get feel challenged
and they have to show up in a very good way. And everyone has to compete again for something. And also, even if you say the same thing with different words, it sounds suddenly new and
you listen more carefully to it.
If a coach is there three and a half years and he explains a certain thing, it's the
way he explains it.
And players who are with you longer, they sit there.
That's the same how I was in school and was the same teacher.
And I said, yeah, I have heard that already.
I know all that.
So there's now somebody else coming in and he speaks a little bit different
and he explains things different.
Of course, there's also no next coach who does it exactly the same way.
And it also gives, he comes in with a different view and he maybe questions things that you
never questioned before because they were actually okay, but with a different approach
they might be even better.
So that's just the nature.
So it was important to do this and And that was actually what I what I
felt that we need after three and a half pretty good years for the club, not excellent, not
great, but good years. We made the playoffs, we won three championships, we have been more
successful than this club has been in the past. but we all still thought there's a next step. And then it was very important to bring somebody in who can do what is needed in our club,
making players better, but also can immediately have an impact because we didn't want to have
a transition year, as I said before, for various reasons.
One of the things it feels like that has helped
this development forward, and I want to talk about
some of the players you mentioned,
especially the domestic players, but on an overall feel
is the style and the confidence that it feels like
has been breathed into the players and the belief
that has come with this style.
And I don't know how much you pay attention
to all of us talking about it, but it feels very Columbus. It feels very Wilfred Nansay has gone into Columbus and told players like,
I believe in you. You can play through pressure. We're going to play out of everything and they can.
And that's a lot of what it feels like with Vancouver and what we've seen right now from
Vancouver is doing it in places MLS teams have never done it to go do it in Mexico. That style,
is that a style that you felt
had to be played? Or are you one of the people as someone who set sporting direction who
says there's a right way and wrong way to play soccer and it's the way emotionally
you feel it? Or was this Jesper Sorensen was the right guy? This is his style and he's
free to play it.
Yeah, there are again two things to that I want to say to it. So first
of all, there is there's for me no right and no wrong style. There's only a successful
style or whatever team you have. This is for me a little bit like and I always try to explain
that people who maybe are not the soccer experts, I try to explain like, if you want to run a restaurant,
you know. So you have a wonderful place, you want to run a restaurant. And so you have
to decide what this restaurant should be. Is it an Italian cuisine or is it a Japanese
cuisine? And you cannot mix those two things. You cannot say it's an Italian cuisine, but I hire one cook, a chef who is
Italian and I hire another one who is expert in the Japanese cuisine, for example. So the
important thing is that everyone is on the same page. That's what we do and that it is
the fit for what you have. So said that, that's the one style that is the right style for you.
And that doesn't mean that not around the corner there's another restaurant with a different
cuisine and that's working very well there. So, the style, it's depending on a lot of
things. So, what kind of market you are, what are the people, what does people like in your market. There are so many different successful styles in the world
but you want, do you want the people to buy in in your market into it. So I
always say the best example for me was all the World Cups that I went to and
before you would say that for example a team Germany played several times, Argentina
in finals, and you think like Argentina plays a complete different style.
But in the matchup of the two teams, it was equal.
It was tight games, although two complete different styles played each other.
It's about executing your style to perfection.
And then to be successful in your market to have a style that people like.
That's different. Our style here in Vancouver is definitely based on hard working, on fighting,
on having a work ethic and also good team spirit, mentality and discipline.
spirit, mentality and discipline. It doesn't matter if you have the ball a lot or not. That are the core principles that also people want to see. People want to see a hardworking
team. We are a hockey nation here. People are used to a hard, rough game where you fight for your result. Regarding the second question, is this something where the coach is free
to do, look, my job is not to control my coach every day. And that's maybe interesting for people to understand.
People sometimes think that I go in the coach's room
and I discuss with him the lineup.
I'm not doing that at all.
I don't know the lineup.
I know it a little bit earlier than all supporters.
I know it a little bit earlier than the supporters,
but I learn about the lineup like a fan
because I'm not there on the training pitch. I don't coach this team. I don't have the time
to watch every training. I don't know who has the better momentum. I also don't analyze our opponents.
I don't know what is the biggest strength of them and how we maybe have to adjust to this.
I don't know what is the biggest strength of them and how we maybe have to adjust to this.
So this is a coaching decision.
I always say in the locker room and on the pitch, the coach is the boss and he makes
all decisions.
No player ever has to come to me and say, oh, he hasn't played me last weekend and I
don't think that was fair.
I have to say you have to figure that out with your coach.
My job is to look at the greater picture. Are we working towards the right direction? Are we improving? Is this all in the whole concept of the club? And then now I go back a little bit to style. Yes, my job is to hire a coach who
fits to what we think our market should be, what our culture is, how we want to position
the club. That was actually the first question that I asked when I came to the club because
the one thing that I don't like, that's my opinion and everyone in this business can do things
different is if you hire a key person like me or the coach and you just give him the
key, you just give him the keys of the club and say do what you think is right. Because
that means you have to change maybe every time you hire somebody new. That goes back to the cuisine, the kitchen
and the restaurant. My first job when I came to the club in end of 2019, beginning of 2020,
was to speak with supporters, with the ownership group, with employees, with former players,
alumni, to understand what does this club mean for you, what does this city stand for and
what do you think this club should do to make people happy and make people coming to the
stadium.
And then I take it from there and my job then is to execute it.
And so I have to hire a coach and I have to hold him accountable that he does it within the guardrails of our direction.
But if he's in this, he's completely free. And if in this general approach he wants to play with more possession, he thinks we have the players out,
he can convince the players to do this and he can give him the belief that we can do this,
fine, I come back if it doesn't work and then I will hold him accountable and have him with
him discussions what we have to change or not. You talked about the domestic players,
which I want to key in on because you've had great success with some big international signings.
Obviously, Ryan Galt has had MVP caliber seasons,
Pedro Vite having a huge year up the spine,
but I think the exciting part about what's happening
for a lot of people from the outside
is the Ali Admeds of the world.
The Sebastian Berhalt is JC Nagando out of a draft.
What is it about your process
that you feel has been so successful of,
whether it's identification or development, that these
players have stepped in in ways that we don't see very often players from these profiles
make differences for MLS clubs, but especially not from all these profiles in the same team
at the same time.
Yeah, you know, don't forget Tate Johnson, by the way.
No, I wasn't going to, but I was giving you a little more time just because it's his first
Year. Yeah, I got a rowdy's Jersey behind me
It's still his first year. I know but you know, it's
It's a little bit a combination of everything I don't think you you you cannot just go by developing domestic talent.
You cannot just go with your homegrown players.
We, way early when I arrived here, were speaking about what should be our scouting approach
and what should be the mix of players that we should have at every time
to build this successful for our market. So you need always a few experienced key players
who build the skeleton of the team because having only young up and coming
development players will not make you successful because the nature of them is
that they have ups and downs and also it's that they are inexperienced and so
you need some players who can take them at their hand and guide them in the game. So that's our now Brian White,
Ryan Gold, Andres Kubas, Rango Vizelinovic, Sam Adekuba. So you always need them. Then
our homegrown market and our domestic market gives us a certain number of players that we can identify and can bring in with that we can work.
We're not there that we can fill every other spot with them. So we have to be open-minded to also look into
potential
next players that we can develop here from from other markets. That's that's the
that we can develop here from other markets. That's the Eddie Ocampos, Pedro Vitas,
Ranko Vez and Ljumic when he came here, he was only 20.
So it has to be the right mixture.
And of course, we enjoy a lot if it is a kid
from our academy or it is a young kid from Canada that we have found
because we are a Canadian club and a North American club and we also want this game to
grow and we know that excitement is also built by having local talent and domestic players. But I don't think that the whole market, the whole game is there
that you can only rely on that. So from the beginning, we always had, like I would say,
the three pockets that we were picking from. And we still do this today. And if one player
leaves from a certain pocket
we want to replace him with a player that fits in the same category and the player can
grow from one in the other category.
Rakovic Ninovich for example grew obviously in a different category and Zerb Berhalter
is a player who's on the path to grow in the next category.
The most important thing in our whole process is that we now, after five
years, can prove to players that we have enough examples, let's say this way, to lay out a
plan for a player to say, look, we can do this we we have done that and
We can lay out a plan for you that if you come here that we are a good organization to come to
Because you can grow here you have stability here. You get the time here
Yeah, and then you can jump at some point into another category in our club
What gives you a different
contract or maybe somewhere else if you think that's the right thing to do.
Doing this consistently and over a long time, sustainable is obviously what then in the
future makes it actually easier to have new players buying into it or getting them hired because
players always, always look into what happened to other players and that I would do this
because if you try to hire somebody, they normally look into your team and see how have you how have other players done in my category before and
If you move players every year, then it is much harder to convince a player to come. We've kind of seen colorado do this
um, and and it feels like the path you're following there and
And those I assume this is the convo you're having with the jaden nelson and asabi and a ralph preso of
We believe that
you can be the next, you know, pieces that we've had and come here. And I would assume
that's a large part of the pitch to them to joining Vancouver.
Yeah, you know, the thing is, to be as honest as possible with them right from the beginning.
And then maybe somebody doesn't sign into it and
doesn't like it to bring a player in like Valfpiso and say look we don't promise you that you will
play here more minutes than in any club before right away. But we can show you that we had
brought in similar players and we gave them time to go.
We have individual player development programs here.
We actually have laid out a full plan for you
and we have PDFs that we go through with them.
We have presentations for them.
We go through that with them and say,
look, in the first six months,
this is what you have to expect.
In the second six months,
that's our expectation where you should be then. And then in the second six months That's our expectation where you should be then and then in the second year
That's where we want you to be and if not we come back and we will sit down and discuss why you are not there and
and
That's we actually do this also with players that we sign from outside of the thing
We were speaking with a with a young player and we we told him look
of the thing. We were speaking with a young player and we told him, look, don't expect that you play any minute in MLS for the first six months. You are only 20 years old. If
you come here, you play first in our second team. If you don't like it, don't come because
we don't think it makes sense. This is obviously something that comes with, would say more proof the longer you do it and you
longer you do it successfully because then players come with the right
expectation and you know that they come with the right expectations and those
who have a different expectation that's fine this is a worldwide game this is
played in 190 countries there are a million of professional clubs and there's another platform that might be the better platform for these players because the biggest thing in hiring and scouting and signing is those who you don't sign.
That you don't sign those who will not be the right fit for you
What doesn't mean that they cannot be outstanding players on Wells? Yeah
I could talk about development and the two team and all of this for all day
But people would be mad at me if I don't ask some of these questions first one being
Ryan Gould what's the expectation of timing for him?
And then you talked about those guardrails and that identity for veterans it feels like Ryan is a huge part of this what has it been like
working with him and watching him be sort of this leader and the Stalisman
for this group? Yeah the timeline is that we cannot risk anything we haven't played
25% of the season and we cannot risk anything for one game. So the timeline is that he most likely will not be available
for the first game against Miami in the Champions Cup.
And then we have to see how far he is for the second leg.
That's the timeline and Medici and player recovery,
there's one truth that I have learned over the 26 years.
Nothing is 100% and every player is different.
So you can never predict it exactly. That's not possible.
So the range is from the week of the second leg till a week later.
So we will see where we see where we land. And we
have also to be careful that we don't risk anything because of one match and then he's
out for another long time because that would hurt us. What he means for us and I would
put him together with Andres Gubas. For us, those key players in our market, it is super important and the approach that we have here, that there are role models to what our basic principles are.
So we don't need a player who can at every given time, let's say every second game, he
makes a difference and scores this goal.
But other than that, he's not within the principles of the club.
He's only a game changer from time to time because of his quality.
Our lead players, those two, they have to be the first who run and work hard and help
to win back the ball, who have to follow the rules that are implemented by the coach means having
the discipline, having the work ethic, being good teammates, but also being guys who are
not shy of telling a younger player what to do, being somebody who helps a younger player
next to them, giving them structure. That's for us a very important thing, and both of them are doing this.
Ryan Gold was, for all the seasons he's here, the defensive best in all stats,
defensive best number 10 attacking midfielder in the league.
And that's what makes him so good for us.
Because the other things we see anyway, you know, the other things, the many goals that he scores,
the many assists he has, the record numbers he's putting in for the club, they are great and obviously helpful, but what makes him so important for us and how
he pays in into the whole system and makes the whole system work is the other things
that he's doing.
That you can have a player in his position in our U16 and U18 who say, you have to look
what Ryan Gold does.
And if you cannot do this in the U16 or U18,
you will never make it here in this club. And that's how we hold players accountable, because
that's also what happens, that we tell players, yeah, if you tell us I'm so good offensively
and I have scored so many goals and I cannot work every time back, we say, but Ryan Gold
is doing it, so why cannot you do it?
And that's how it works and that's what we need from them as well and that's what makes them perfect for us. The working class MVP which we've loved absolutely and we are excited to see him
back out on the field. One of the huge pieces that stepped in or has elevated his game I think you
could say in his absence has been Pedro Vite and it feels very obvious now from the outside
After hearing you explain the six-month processes of what his growth was from this, you know
Exciting high-priced signing attacking mid to the way he got on the field the last two years a little deeper and has now elevated
His game in that final third there are reports and rumors connecting him to some huge
in that final third. There are reports and rumors connecting him to some huge European clubs as well, which you'd expect with his performances. Our number,
our charts say that he's in the final year of his contract. Is there any
conversation around his future and how does the potential ownership change or
the success this season change the way you handle a situation for a special
young player like that?
There are conversations about the future of every player at least every six months, as I have described before.
So we are in constant discussions with him,
his agent, about his future.
I can tell you that a lot of those rumors might be true,
the clubs internally discussing that,
maybe shared this with somebody,
but the latest rumors,
no one has reached out to his agent or to us yet.
So yes, we had laid out a plan,
and I can say he's an amazing example for that,
because I would say one and a half years in,
his agent actually told me that he reached out to Pedro and said,
hey, you haven't played that much and should I speak with the club and maybe discuss alone or
whatever? And he said, no, no, I'm fine. It's all good. I know I'm speaking with the coach every
day and I know where I am and I'm perfectly fine with the process and I believe in this
because they are honest to me.
I think that has made him so successful now because he was always buying in in the process.
He was doing it 100%.
He was coming in every day with conviction, doing everything he was asked to do.
So he developed this consistency that he is showing now.
We are super, super happy for him
that he found his way in the national team
because that is important for him.
And I can tell you from my latest conversations
that he is very, very happy where he is.
And that means the club, the position on the field,
also performance-wise.
And we are discussing with him what's the best next for him.
We have laid out what the possibilities are here.
There's a World Cup coming next year.
Ecuador is almost qualified already,
and they will be qualified at the end.
So there's also this question,
how much risk you want to take so shortly before
World Cup while you are now having a very important role. You play every game, you perform
on a high level, you can make your case for the national team coach because every change
to a bigger club also comes with a little bit of a risk that needs transition time and you don't have the playing minutes. So if he dreams of doing the next step, it's the
best moment not for that, maybe after the World Cup at some point. So we're working
through this. I shared a little bit of insight, but I think everyone understands that I cannot
share more than that at this point.
Absolutely. Let's go off the field though. And hopefully you can, you know,
explain a little bit your experience so far since the announcement in December of
the ownership's intention to sell the team because of things going on inside of
their family and the process of where it stands right now and sort of what are
the steps it needs to go through.
Yeah, it's a interesting thing for itself, interesting topic for itself. I have to say the most important thing and what also gave me the belief from the beginning
that it will not have an impact to the club at this point is that
our ownership group loves this club. Our ownership group is mostly here from the city.
They are fully committed. They have done an amazing work to have the club where it is right now
and they are not running away
they have not given up on this club they do this because
They they think that it
happens naturally at some point anyway that to have to head over the cup and they want to
Do this at the right time and they want to do it with time to find the next good owner who
takes it from here and takes it for a long next period of time.
And so it was a starting point of a process that can take for longer.
It wasn't in a rush.
It wasn't they are all on the way out and whoever comes first they will sell to. And so this is a very thoughtful
and intense process that is in place right now.
I would say, are we in the middle of it?
I don't know, more likely closer to the middle now.
Not any longer at the beginning,
but there's not really something that I can update
on every given month because, as I said, it's an intense and thoughtful process and there
are a lot of little steps and those little steps, they're not really something that you
can speak about, that you can update people about.
The only thing I can say and continue to say is that the plan hasn't changed.
We want to find somebody who doesn't turn the club upside down, who doesn't do completely
different things, somebody who takes the club from where it is now and who then continues to be a good
ownership for this club and allows the club to sustainably grow from where it is now.
A huge piece of the news that came out, and I think it's been part of this emotional swing
for Vancouver fans up and down over the last few months with these high highs. And then some worry in it was the news
around a potential stadium to come out.
Is that a situation where that is parallel
to this conversation about ownership
or is this fully tied in of the city saying,
like we want the Vancouver Whitecaps to be a part of this
and that you are the driving force
behind getting this project done?
Yeah, there are two things to it.
The first thing was after we announced this, there was a very positive and great reaction
in our market.
That also gave me and gives our ownership a lot of energy right now because a lot of groups in the city came to us, including city and province and other groups who said, look, we heard about
that. Is there anything with what we can support? So do you need us at a certain point in this
process to help to make this successful and to do what I said
before to find the next good ownership group that is committed to do this here long term.
And so we have been pretty clear that an option for a new stadium and not just a dream, a pretty concrete option that really can be executed would be very
important to have.
Because we can improve our situation at BC Place, and BC Place is a World Cup venue,
and it's the best stadium in Canada, and it's our stadium, and the contract that is now up to negotiating is is 15 years old
So it's a little bit outdated so we can get to a better contract that fits better to the times that we are living in now
But the new stadium is always a game changer and we have seen that in other markets
We have seen how big of a game changer the stadium in Cincinnati for example was on Nashville. So
there is no question
that the stadium of the Bengals is a great stadium in Cincinnati, but having their own
stadium was a big game changer for FC Cincinnati. So to have that on the table. So why we went
public now, even if the talks with the city for having a ready-to-go plan are also
in the early stage, was that this market had a very bad experience with a professional
club that told everyone that the club will not be moved and that the club will stay in Vancouver and
that have been the Grizzlies.
Everyone was coming to us and say, yeah, we heard all of this and we hear what you are
saying but we went through all of this and six months later the club got moved away from
Vancouver. So we also wanted to send a sign, a message into the market
and say, no, no, you can't believe us. What we say is too, we are working only on plan
A and even part of that whole process is even working with the city on such a solution.
And getting some excitement in the market in a moment,
that is not an easy moment for the market.
Sporting-wise, we're doing great.
Right.
There's still, we got confronted with the same questions
again and again and again.
So we needed to send something into the market to say,
hey, take us by our word, we're working only one direction.
And there are a lot of exciting things part of this process.
And we want to give you a little bit of insight into that.
I think it definitely worked because I think we definitely felt the reaction, which was
the excitement.
This might be way too far down the road or too specific, but I'm curious in the conversation about a stadium in Vancouver what the
Requirements would be around a potential roof or being indoor and how much the schedule
Change or non change in the vote last week to delay it would be sort of considered in all of that
Yeah, you know, of course everything is considered and everything is thought through and we will
continue to do this.
I have to say that by my experience now five years, we are living in one of the best weather
markets in MLS because yes, in winter it rains here, but the amount of weeks where you wouldn't be able to play are maximum two, I think.
We train outdoor all year long, and we had like a one week with snow on the pitches.
You could have cleaned the pitches.
It wasn't even really cold, but there was a week of snow.
That's the thing that you have here in Vancouver, downtown Vancouver.
I'm coming from a world where you play through the winter and you play in crazy cold conditions.
We played in Toronto a couple of weeks ago and I tell you the weather there was worse
than it ever becomes in Vancouver. So we are the last market that has to be worried about
weather conditions. I think the whole West Coast is similar to that.
We also don't have humidity in summer that becomes crazy hot.
So we always say to the league, look, don't be worried about us.
Whatever the calendar is, whenever you want to play in Vancouver, you can play.
If you have a roof or not, you can play.
The weather in Seattle or Portland is
not very different to ours and they don't have a roof and they play all year long. So
it's possible. I think we have to look what's the best for the league, what is the best
in the greater picture in the whole, I would say, world of soccer and find a solution and our market is up for the right
solution, whatever it is.
You've talked about it a little bit, but it's been five years that you've been a part of
this project.
You've lived in Vancouver.
It is five big years for soccer in Canada.
Overall, some massive highs,
qualifying for the World Cup, playing in the World Cup,
winning an Olympic gold medal on the women's side.
Some lows as well because of some of the chaos
we've seen around CSA and question marks
around some of the professional clubs and all of that.
What's your feeling about where the sport is,
where, how it's growing, and maybe your
and the White Caps responsibility inside of all of that.
Look, yeah, we had a few setbacks, I would say. And I don't think that anyone who is involved in
the game in Canada is happy about them, because it felt like we had a great momentum qualifying for a World Cup, and everything was going straight upwards,
and then you had a few setbacks
that first needed to be solved.
I have to say that we're back on track.
That's how it feels for me.
I think the new leadership of the CSA is doing an amazing job on cleaning things up and at
the same time focusing on what are the important things to set us up for success for the future,
to use the momentum.
We are a little bit late to the process because we got holed up by a few things.
But now it feels like we are back on track. I feel, I think that we are responsible, like
everyone who is a bigger player in the game in Canada, to now work closely together, to sit all together at one table and think what can we all do
together to use this one momentum to make it a game changer to having the World Cup,
to having a national team that is one golden generation and the excitement that exists around the sport.
How can we use that to make that a game changer for the future?
And I think we are getting to it.
We have very good conversations between all professional clubs and I mean the three MLS clubs, the CPL and
the NSL about what can we do from the professional club side, how can we help and how can we
support the CSA. Because if we don't do it right now, then this is a big missed opportunity
that maybe doesn't come back for many, many years.
I would say the most positive I can say or the very positive thing that I can say, let's say this way, is that the players that are sitting at this table, they all agree on we have to do what is
good to grow the game and then our benefits will come afterwards. We don't have to look what is our benefit today and tomorrow. If we
are so short-minded, the only thing about that we will not get anywhere.
But we are really now, we came together and we think about what can we do now
that will help us in three years, in five years, in 10 years. And I think that's the right approach. And that makes me optimistic that we will catch up on the time that we have lost and
that we will be in a good place next year.
What would, and final one, because I know you're busy and I appreciate the time.
It's been really fun to talk to you.
But last one would be what would the Vancouver White Caps winning
CONCACAF Champions Cup this year mean in all of that?
We've seen Montreal make a final, we've seen TFC, you're on the cusp of it.
It's not going to be easy the next two steps, but everything we've seen so far has proven
you're capable of it.
When you think about what it would mean to have a final in Canada or to host, to lift
that trophy going into this year and a half plus,
what does it make you think about?
Look, first of all, I ask everyone in my organization
always to put the bar high, to dream of things,
to visualize them for themselves
because that's how you get to it.
You have to believe in it. You have to believe in it.
You have to dream of it
because it's a good feeling that also gives you power.
But then I always ask everyone to come back in the reality
and think about what's the next step.
And the next step is to win and get a great result in the first leg.
Somebody asked me for the season, how do we get deeper into the players?
I said, look, the first thing is finishing higher in the regular season standing, and
the first step to get to that is to win the next game.
So I dream of it sometimes and I think how amazing
that would be and for a lot of the players that might be the best day in their whole
career. It would be definitely a push and it would be a jump for all what we are doing here. But then my job is to hold everyone
accountable for what we are doing today, to get everyone back to Earth because the only
way to get there is to remain focused and work on what we can do today to get there and then after that we can celebrate it if we done and executed very well.
So honestly I don't waste too much time because I don't want anyone to waste too much time
and to be very focused for the game on next Saturday in St. Louis will not be an easy one.
It's another new long travel in a great venue with amazing support there.
We have to prove and set us up again for being in a good mood and having a lot of confidence
to go into the Miami game with a lot of confidence and a good feeling.
Then we can celebrate later.
It has been special to watch.
It's been fun to watch.
Congratulations so far.
Look forward to continuing.
I know a lot of the people that watch this show
and enjoy this show, we talk a lot
and we are all enjoying it from afar.
So good luck in the next few stages
and hopefully we'll have you on again soon
to celebrate some of these things coming to a completion.
But once again, the CEO and the head of sporting,
sporting director at the Vancouver Whitecaps,
Axel Schuster, thank you for joining us.
Thank you for having me and have a great day.
Well, thank you once again to all of our guests today.
Thank you to Paul Tenorio.
Thank you, of course, to Axel Schuster
and the Vancouver Whitecaps as well
for taking the time to talk with us.
Tomorrow, we've got another fantastic interview.
Chris Albright sat down with me
at the Generation Adidas Cup.
We talked some of the similar topics
that we talked about with Paul and Axel,
talked about the schedule flip.
We talked about Evander and Lucho and Denke
and the success of Cincinnati so far
and where that club sits as a market
in the MLS ecosystem as well as in the bigger world.
And of course, his cousins, two kids, Quinn and Kevin Sullivan who are doing good things and the Academy structure that
has grown in leaps and bounds very quickly for that Cincinnati club. So
that's something to look forward to you for you tomorrow next week we'll be back
normal schedule we'll have your weekend recap we'll have your live shows with
Tom and with Jordan we've got some special things cooked up as well we're
gonna continue to cover all of the great soccer that's going on across
North America.
So thank you once again to all of you for listening and we'll talk to you again
very soon.