SOLVED with Mark Manson - Confidence, Solved
Episode Date: July 1, 2026Confidence isn't something you build. It's what's left over. You've done the pose. Hands on hips, chest out, an affirmation on a sticky note stuck to the mirror. And then you walked into the room feel...ing exactly the same, or worse. Here's what nobody tells you: the entire concept of confidence you've been sold was invented by an anxious preacher in the 1940s who mistook his own coping mechanism for a universal law. The research is even uglier. Affirmations reliably make insecure people feel less secure. Visualizing success decreases motivation. The most famous confidence technique in history was built on a study of 42 people that the lead author eventually had to abandon. In this episode we trace where it all went wrong, from Norman Vincent Peale to power poses to the self-esteem movement that quietly failed a whole generation. Then we get into what actually works: a discovery made in a room full of snakes, a 2,000-year-old framework that turns out to be empirically correct, and why the sequence runs exactly backwards from everything you've been taught. Get your free PDF guide: https://solvedpodcast.com/confidence. CHAPTERS: (00:00) CHAPTER 1: Why Confidence Advice Is Backwards (07:46) Norman Vincent Peale and positive thinking (10:44) The Peale Fallacy (16:09) When confidence was a sin (27:41) Do affirmations work? (31:19) Does visualization work? (47:01) CHAPTER 2: How Confidence Is Actually Built (53:59) Why confidence generalizes to the rest of your life (01:03:04) Self-efficacy and its four sources (01:09:35) The "Do Something" Principle (01:18:56) Mark's coaching story: lower the stakes (01:32:28) The case for a little delusion (01:40:25) CHAPTER 3: Confidence vs. Competence (01:46:09) Calibration and the Dunning-Kruger effect (01:51:46) Imposter Syndrome and the high-performer trap (02:02:05) The Spotlight Effect (02:04:04) Narcissism: why it gets mistaken for confidence (02:11:20) How to actually tell confidence from narcissism (02:26:56) CHAPTER 4: What the Self-Esteem Movement Got Wrong (02:30:26) Where self-esteem came from (William James) (02:44:49) Why the self-esteem movement backfired (02:54:10) How you actually build generalized confidence (03:06:52) Meta self-efficacy (03:16:20) CHAPTER 5: Is Confidence Even the Point? (03:17:02) When confidence was an insult (03:29:04) Courage over confidence (03:36:20) Facing fear: the driving-lessons experiment (03:40:23) Why pursuing confidence is the wrong goal (03:45:13) The takeaway: competence first, confidence follows (03:50:41) The 80/20 of Confidence CHECK OUT OUR SPONSORS ⏹ Get 100 blades for free with the purchase of a razor. That’s over a 2 year supply! Head to https://www.hensonshaving.com/solved and use code SOLVED at checkout ⏹ Always say hello with QUO. Try QUO for free PLUS get 20% off your first 6 months when you go to https://www.quo.com/solved ⏹ Start eating better: Head to https://www.factormeals.com/solved202650off and use code SOLVED202650OFFto get 50% off and free daily greens per box ⏹ Stop waiting for permission to build something. Your next revenue stream starts free at https://www.shopify.com/solved ⏹ Get a new operating system for your mind. Go to https://www.wakingup.com/solved to start today and get 14 days free. ⇨ Sign up for my newsletter, Your Next Breakthrough. It will help make you a less awful person: https://markmanson.net/breakthrough ⇨ Get clarity on what actually matters. Try Purpose, Mark's AI mentor app that learns your patterns, challenges your blind spots, and helps you take action. Get started at https://bit.ly/4w46FMH FOLLOW MARK Mark's IG: https://www.instagram.com/markmanson Solved IG: https://www.instagram.com/solvedpodcast/ Twitter: https://x.com/markmanson LinkedIn: https://www.linkedin.com/in/markmanson/ YouTube: https://www.youtube.com/@IAmMarkManson Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
This is an interesting one, Drew, because I feel like maybe I'm overconfident about this episode.
I've not worried about this episode one bit.
I know what it is.
I got that sense.
Zero, zero concerns.
Yet I've been surprised that you have seemed quite underconfident.
Yeah, I think that's what makes it work, though, too.
Is my overconfidence merged with your underconfidence?
We somehow form a balance.
Okay.
I think so.
There's a balance in the force.
I think so.
I'm not confident about a lot of things to be honest with you.
Like, what?
You know.
Just anything?
I don't know.
I've never put a whole lot of stock in confidence anyway, so I don't know.
Well, you might be ahead of the curve on that one.
I just feel like this is such a bread and butter topic, and I have been writing about this and talking about it for my entire career.
It's bread and butter topic since we've been working together.
I mean, the last 14 years, we've discussed confidence so many times.
We've researched it so many times.
I just feel like, why worry, man?
What do you, like, hang loose?
What, like, like, do you see, see what I'm doing my, my hands here?
This is what we do in, in L.A. here.
We hang loose.
It's like Hakuna Matata.
Hakuna, yeah.
This is a great intro.
Little God.
People are going to love this.
Why don't we get into it?
You've done the thing.
You know which thing I'm talking about.
You stood in the bathroom before the meeting, the interview, the date, and you did the pose, the hands on hips, the chest out.
Maybe you whispered to yourself, I am confident.
I'm capable. I deserve this. Maybe you read a book. Maybe you wrote an affirmation on a sticky note
and put it on the mirror. Maybe you visualize the promotion so vividly you could feel the handshake.
And then, of course, you walk into the room and you felt exactly the same. Or worse,
because now there was an expectation that you told yourself you should feel confident,
and then what you actually felt made that gap even harder. So you tried it again, you did another
book, you did a different mantra, you watched another 10.
talk. You've been doing this shit for years, maybe decades. And here's the thing you've never said
out loud to anybody. It has never worked, or at least not in the way that they promised. So here's what
nobody tells you about confidence. The entire concept, the way that you understand it, the way it's
been sold to you since childhood, was invented by a preacher with an inferiority complex. Before that,
for centuries, confidence was an insult. It was vanity. It was a lack of trustworthiness. It was sin.
And the research, it's even worse.
The most popular confidence technique in history was based on a study of 42 people that the lead author themselves had to eventually abandon.
Positive affirmations make insecure people feel less secure.
Visualizing success decreases motivation.
The entire confidence industry is built on the same error repeated for decades.
And that error is exactly what we're going to explain to you in this episode.
Today, we're going to tell you the story of a minister so crippled by his own insecurity
that he built an empire around overcoming it.
We'll tell you about a singer that sold out Carnegie Hall without being able to sing a single note.
We'll talk about the Stanford psychologist who discovered how to cure lifelong phobias
in a matter of just a few hours.
So here are just a few of the things that you're going to learn in this episode.
You're going to learn why everything you've been told about confidence,
from the affirmations to the power poses, to the positive thinking,
is built on a single fundamental error that's been repackaged and resold for 70 years.
You're going to learn the accidental discovery in a room full of snakes that revealed how confidence
actually works in people and why the sequence runs exactly backwards from everything you've been taught.
You're going to learn why affirmations reliably make people who need them the most feel worse.
You're going to learn why you can't think or visualize your way into confidence
and what the science actually says about the only thing that builds it.
We're going to talk about the cult-like psychological movement that convinced an entire generation
of parents, teachers, and school systems to do something that research quietly showed was not
working from the beginning. We're going to talk about why the most psychologically healthy
people are slightly delusional about themselves and the precise reason that same trick fails
for the rest of us. We're going to talk about why some people seem unshakable in every
situation that they walk into and why it is nothing to do with what they believe they can
accomplish. We'll also cover the 2,000-year-old framework that turns out to be empirically correct,
confirmed by studies on spiderphobic women, Air Force cadets, and a basketball player who vomited
before every game. This and much, much more. So before we take a deep dive into this subject,
I just want you, the listener, to sit with a question. What if confidence isn't something that
you actually build? What if it's not a feeling that you generate or a mindset that you adopt or
muscle that you strengthen. What if the entire framework, the books, the seminars, the affirmations,
the poses is based on a fundamental misunderstanding of what confidence is, where it comes from,
and what it's actually good for? My name is Mark Manson. I'm a three-time New York Times best-selling
author, and this is Drew Bernie, my co-host, producer, lead researcher, and a man whose entire
life has been one never-ending power pose. Look at you. So confident over there. So confident.
And this is the solved podcast.
We aim to be the most comprehensive podcast in the entire world,
where every episode we try to solve one practical life problem for you once and for all.
And today, we are solving confidence.
I'm pumped, Drew, not only because this is just a classic topic that we've been addressing our entire careers.
I love these episodes where we get to do the little switcheroo where it's like, oh, you think you want to be
confident. Actually, the research shows that you probably shouldn't want to be that. I think out of all
the topics we've done so far on the SALP podcast, this is probably the topic where the self-help
advice in the actual psychological research are the most diametrically opposed to one another.
Oh, yeah. Oh, yeah. We're going to see that. This is one area that the industry just flat out
gets wrong repeatedly. Yeah. Astonishingly, repeatedly, over a long, long period of time, too.
over many decades.
Many decades, many culprits, we will name names, and we will correct the factual errors.
We'll be right back after this message from our sponsors.
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Okay, jumping back in.
All of the confidence advice that you and I have ever heard started in the same place.
Came from a preacher in the 1940s who was terrified of everything.
So his name was Norman Vincent Peel.
And when he was young, he was just absolutely freaked out and anxious about everything.
He couldn't sleep at night.
He couldn't stop comparing himself to the other preachers and seminaries.
school, he was constantly afraid that he was failing to live up to his father's enormous expectations
of him. He genuinely believed that he had what Alfred Adler called an inferiority complex.
He just felt bad about himself all the time. And every time he had to go up to the pulpit to speak,
he was just so overrun by anxiety and nerves that he could barely function. So eventually,
Peel developed kind of a system for himself. He called these thought conditioners. And really what they
were was just a series of affirmations, positive visualizations, and some prayer techniques that
he kind of cobbled together for himself. And he essentially just used them to kind of pump himself
up enough to get up and deliver a sermon. And he found that the more he was able to do this,
the more likely he was to get up in front of people and have a good sermon and, you know,
perform really well. Now, the critical point here is that this was a personal coping mechanism
that he developed for a very specific context and situation that was unique to him.
Most people don't have a profession where they're forced to speak publicly on a regular basis,
but Peel did.
And so because he was a highly neurotic anxious person,
he had to find some sort of system for himself.
He found that thing.
All of that is great.
That's all, like, everything up until now, I think, is, like, pretty normal and okay.
Here's where things changed because he decided that his little personal coping mechanism
was the solution to everybody's problem in the entire world.
In 1948, he wrote a book called A Guide to Confident Living
that became a bestseller.
And then in 1952, he followed that up
with a book called The Power of Positive Thinking,
which a lot of our listeners have probably heard of.
Maybe they've even read it.
It's been 186 consecutive weeks
on the New York Times bestseller list.
Not bad.
It's not, you know, 325 weeks.
Okay, okay.
You know, it's a good, a respectable showing.
It's been 48 weeks at number one.
Sold over 5 million copies has been translated in over 40 languages, on and on and on.
It's been a massive hit.
It's a self-help classic.
It gets recommended all sorts of places.
And inside the power of positive thinking, he recommended 10 simple rules for developing confidence in your everyday life.
The promise of the book was essentially that confidence is a feeling or a belief that you
generate through consistent mental habits. And the implication of the message of the book was that
you feel confident first and then you act or perform second. That is kind of the chain of events
that happens around confidence. For the purposes of our episode here, I would like to call this
the peel fallacy because this is 100% wrong. And we're going to spend most of this episode
digging into why this is wrong and why this leads people astray.
So the Peel fallacy is essentially the belief that to be successful at anything,
you must feel confident, and then because you feel confident, you will perform better.
And I think this fallacy has persisted across the decades because I think, A, it feels
intuitively true.
Let's say I'm really nervous about coming in here and shooting this podcast.
In that moment that I feel nervous, I am looking for something to sort of,
solve that anxiety. And there is an erroneous belief that if that anxiety gets solved, then the
podcast will go well. Right. We want it to be true, right? Right. Whereas like that is actually not
necessarily true. The research is born out over and over again that that is not always the case.
I think the other reason this has persisted for so long is that it's extremely marketable to people,
right? Like, people look at high performers and they perceive that high performers
don't seem to be very worried or anxious about their performance, and they assume that that high
performer was confident, and that's what made them a high performer, whereas the causation is
completely backwards. The high performer is a high performer, and because they're a high performer,
they don't really worry about their performance a whole lot. The other aspect of the peel fallacy
that we're going to come back to in the next chapter quite a bit is that there is a tendency,
both with us as individuals, but also in the self-help industry, just as a market,
to take something that works in a specific context and then generalize that across the population, right?
So it's like, I have found things in my life that ease my anxiety, that make me feel a little bit better about myself, that help me get through the day.
And it's human nature to assume that because it worked for me, it must also work for you, and it must work for everybody else in this studio, and it must work for everybody listening to this.
And that is just not true.
a vast majority of personal advice that works is personal.
It is very specific to our personality, our history, our environment, our goals, our dreams, ambitions, all those things.
So again, we're going to see this aspect of the policy crop up time and time again.
And again, I think this persists because as consumers, we want to believe that there's a trick.
We want to believe that there's a one-size-fits-all solution to all of our confidence issues, to make us,
to ease our anxieties, to make us feel good in high pressure situations, to improve our beliefs
about ourselves. And it's a very seductive thing to buy into. But it's just not the case.
You've come right out and said, okay, this is wrong. Right. And you've been harbored against this
my whole career. 15, 20 years at this point, right? Yeah. What I found shocking a little bit was
that it hasn't just been that, oh, we kind of figured out along the way that, oh, this isn't right.
People were like, no, this isn't right away. I didn't know this either. They were like harsh
critics right out of the gate. We kind of take it for granted now. It's like, oh, yeah,
of course you want to be confident. And then you can act and you can perform better and all
this. We kind of like just assumed that or I assumed that when I was a kid anyway, for sure,
when I was younger. This is the water we, you and I grew up. Absolutely. It's like my teachers and
parents told me when I was a kid. Just think positive. Just believe in yourself. Right.
This was actually kind of a crazy idea at the time. For instance, there's this guy, R.C. Murphy,
who came right out. Same year or maybe a couple years after the book was published that the power positive
of thinking was published. And he pointed out right away, he was exaggerating the fears of the readers,
right? Like, when you're taught that negative thoughts are going to ruin your life, you're not going
to tolerate those at all in yourself, right? And then not only that, though, his big point that he
wanted to make was that you're not going to tolerate the other people who point that out to you
either, right? There's like a whole social aspect to it. And we saw this as like the self-help movements
grew and grew, you know, through the 70s, 80s, 90s. If you came into some self-help movement and you try to
point out, hey, this probably is a little bit toxic, you guys, you would get this huge backlash
from it, right? That was happening right away. So Peel had all these fans, like these fanatic fans.
Murphy came and pointed out, he's like, these people, if you come and point out something realistic
and some fault with this, they just double down back at you. Or do we see this all the time now, too,
right? Your favorite method or whatever, somebody criticizes it, you just double down on it.
Yeah, well, and you see this also just, I guess, kind of in the therapy culture of Instagram and
TikTok, right? It's like just, like, just,
block out the haters, cut people out of your life, don't tolerate any sort of, like, negative people.
You call someone a narcissist.
Yes.
Somebody's like, well, I don't know if they are.
And then you get like, oh, you're enabling the narcissist.
Yes.
It's a total incapacity to tolerate criticism.
That was already present right after this book came out, which kind of shocked me.
I just thought it was kind of like this big cultural thing and everybody hopped on board and it was a big bandwagon and there wasn't a lot.
There was some real pushback against this.
Another guy, Donald Meyer, he wrote this piece in a New Republic and he called it the
competence man.
And it was a critique against Peel.
That is not a compliment.
Okay.
That is not a compliment.
This is actually where the term con man.
I didn't know this until we researched this episode.
But yes, con man comes from confidence.
Con man comes from confidence man.
Meyer pointed it out.
It was a specific American archetype.
And this is a little bit of foreshadowing.
We're going to get to later.
But this was a very American thing at the time.
The con artist or the con man was somebody who sold you a belief in something that wasn't real.
And so it was very much an insult to Peel.
He said that he was more of a grifter that you're trying to manufacture something in yourself that isn't real. That isn't there. That isn't actually based in anything. His real indictment, though, was that these Peele fans, these fanboys and fan girls that signed up for this. They don't actually trust ability. They don't trust competence. They don't trust work. They don't trust talent, right? They trust the chant. They trust kind of the mantra that Pule was peddling, right? In older traditions or in traditions up to this point or even,
maybe a few decades before this, this had a name that he pointed to, okay? And it wasn't faith,
it wasn't an undying belief in yourself or anything like that. It was actually an appeal to a
lower power at this point. Like in Christian theology, let's just take that, for example,
up to this point. Claiming some sort of mastery through like ritual or incantation, because that's
what people were saying is like, if you just repeat this enough, and if you just have the right
set of words and mindset and you can overcome anything, up to that,
that point, like bypassing genuine effort and faith, especially like in the Protestant tradition,
you know, the Protestant work ethic, that was kind of seen as sinful, right? That wasn't an
innovation. This was heresy. This was like black magic almost. And there was a real backlash
against this, a small but vocal group of people led by this like people like Donald Meyer,
who pointed this out and said, it's almost like a cult that you're selling here. So this was
very, I just found this really interesting that this was actually very present right away.
It's interesting to me that this backlash existed in the 50s
because you don't really see this backlash show up
in the preceding decades.
By the time the 60s and 70s come around,
you're into all the free love, hippie-dippy,
Sillin Institute, you know, human potential movement.
It seemed to be just the whole culture was moving towards that.
Right.
It's just if it feels good, it is good, right?
These people, there was a small group of people like,
hey, hold on.
We haven't thought this for a long time for a very good reason,
and it just weren't listened to.
not to jump ahead too much
I mean
and not toot my own horn too much
I promise I will not like
fucking self-congratulate myself
this entire episode
I will hold you to that
I will hold you to that
so like I said earlier
like you and I grew up
in this water
and like all of our teachers
told us this stuff
our parents told us this stuff
you turned on TV and like
Oprah and Geraldo
were like telling you this stuff
it was mainstream
that you should always just think positive
and believe in yourself
and you know
It's if you can dream it, you can do it, all this stuff.
I think our generation, because we grew up in this, we became very cynical about it.
If I was to do kind of like an objective assessment of my own career, I think the first
five or ten years of my career, I really made my name on being kind of the millennial
who calls out a lot of this bullshit.
If you just like blindly tell yourself positive stuff, you're going to become untethered
to reality and you're not going to be able to deal with consequences and you're not going to
be able to accept feedback or criticism, so you're not going to grow, right? All this stuff that
sounds pretty obvious on the surface, and especially now in 2026, it sounds very obvious. But like,
back in 2012, 2013, like, this was pretty transgressive, right, especially in the self-help space.
But it's been interesting because I do feel like the self-help industry has gotten much
healthier and more realistic over the last 10 or 15 years. It is interesting to see, like,
these sorts of critiques have become quite commonplace now.
Like, you know, not just us, but like there's plenty of podcasters and authors and
people on YouTube and seminars and stuff that like openly talk about this now.
So it's interesting that we've kind of come back to this after a few generations.
Okay, so how much credit can we give ourselves here, though?
Because was it just kind of like that youth rebellion that we had to?
Because I remember this too, growing up like in the 90s and like watching Geraldo or Oprah or
something like that.
And I'd just be like, what the hell?
are these old people. I think some of it is just like youthful rebellion too, right? A little bit of it.
I mean, it didn't sit right with me either. I was just like, this doesn't make any sense to me.
And like, yeah, I read thinking Grow Rich when I was like in my late teens, early 20s and I'm just like, what the fuck is this guy talking about?
I remember my mom and all of her friends became obsessed with the secret when it came out.
Yeah. Okay. Yeah. That's a good one. Yeah. And I remember reading that in high school and just being like, what the actual fuck is going on here?
The youthful rebellion piece like opens you up to kind of, right, like you always want to look for
the counter argument to whatever your parents believe when you're young.
Now it would be called cringe.
Like that's what I felt back then.
It's like, oh, this is cringy.
Well, what's interesting, too, is that you're, you're seeing a return to these sorts of beliefs
and mindsets with Gen Z, right?
So if you go on self-help TikTok and you like watch all these Gen Zers who were posting stuff,
it's all this shit.
It's like manifestation and like, you know, don't let anybody kill your vibe.
Because I ask myself, I'm like, do I do any of this stuff in my life?
Like, any of it?
There is one thing I do.
Oh, what is it?
Okay.
There is one thing I do.
It's actually ironically quite similar to what Vincent Peel used to do.
So when I go on speaking tours, obviously, like, when you're going to get up in a theater in
front of 2,000 people, like, it's fucking nerve-wracking.
There's something, too, about being a solo speaker.
You're backstage in the green room, like, by yourself in the dressing room alone.
and it's just you.
The whole show is you.
So it is a lot of pressure
and it is like pretty fucking nerve-wracking.
And so I remember on my first big speaking tour
back in 2018, 2019,
I developed a ritual,
which is music has always been
kind of my state pump.
You know, it's like always the thing
that makes me feel better.
So I found a song.
It's so cheesy, dude.
I feel, I'm like so embarrassed to say.
No, no, you got to say it.
So Oasis has this song
on their first album called Rock and Roll Star.
Okay.
Okay.
And it's,
And I just started playing that backstage on repeat before my shows.
And it became like my pump up.
It's like, yeah, dude, you're fucking rock and roll star.
You know, like, it would just get me over the hump to get me on stage.
And then I was fine.
Well, I'm not saying like none of this stuff like doesn't change the way you feel necessarily in the moment, right?
No, but that's the whole thing, right?
It's like, what if imagine if I came on this podcast and I, like, looked into the camera and I told a million people watching this, you need to
download Rock and Roll Star by OASIS because that's what's going to make you confident.
Like that is essentially what Norman Minson Peel did.
I see.
Okay.
You're saying you're taking that specific thing and generalizing.
Yes.
And we will cover this once we get into all the confidence research about how domain specific
confidence is and how domain specific interventions are.
But that is essentially what is happening is that Norman Minson Peel found a handful of
his version of Oasis is rock and roll star and then wrote a bestselling book and sold
it's millions of people and it's still around today.
I was racking my brain.
I'm like, do I do any of these things?
I think the one thing I might do is if I don't feel confident about something,
I just avoid it.
I'll say that.
But I don't, like, I don't think there's a lot of things.
I don't try.
I really don't try to give myself a pet talk before anything.
I'm just like, I'll just throw yourself into it.
I've noticed if I hesitate that, you know, yeah, that sucks.
Like, I guess my, my method is just jump into it and go,
which we'll kind of get to that too.
But I wonder if some of it was like, I grew up in a small town in the middle of nowhere, right?
And in the 90s and it always seemed like we were a decade or two behind everybody else.
I don't know.
The people around me were never like, they were just like, just do it.
Just go.
Just work.
That's why that's all it was.
Maybe that's just in my head what was going on there.
Have you heard about this new thing called retard maxing?
No.
What is that?
Maybe we should do a retard maxing solved episode.
What is this?
So apparently it's just some random guy on YouTube, his life advice is literally what you just said.
It's like, don't think about it. Just do it. Like it's, you know the midwit meme, right? Or it's like the Jedi on one side and the midway and the idiot on the other side and then the midwits like freaking out and obsessing about all this complicated stuff in the middle. His argument is basically like just be the idiot as much as possible because in a lot of cases you're going to end up doing the same thing the Jedi does. Right. So it's like if you want to be confident, it's just like,
Don't worry about confidence.
Just go do the thing and not to spoil this four-hour episode.
There's the episode.
We're done.
But maybe we should just go home.
I do want to talk on just kind of the lineage of this strain of thought through the industry over the years.
I don't want to spend too much time on this because it's like I could do a whole podcast just on the history of the self-help industry.
But it is you do see this lineage show up again and again and again.
you know, Tony Robbins in the 90s and 2000s, Tony has a more nuanced approach to the positive
thinking angle. I think what I appreciate about Tony's work is that he does implement a lot of
legitimate psychological principles and recognizing your emotions and working with your emotions and
the powers of your, you know, your belief and challenging beliefs and dealing with trauma.
Like, there is a lot of soundness to the advice that he gives, even though it's often packaged
in kind of the same like rah-rah, just believe in yourself type packaging.
The worst culprits of this are very much kind of the manifestation,
whatever thoughts you put into the universe.
That's what the universe sends back to you,
crowd.
We already mentioned The Secret by Rhonda Burns.
The most recent iteration of this is Joe Dispenza.
Like, it is just an ever-present segment of this market.
Yeah.
Well, it goes back to think and grow rich.
That's basically just the secret, right?
Yeah.
I mean, and this strain of thought goes, it goes well back into the 19th century.
Like there was a movement in the early 1800s called New Thought
that actually emerged out of the transcendentalist.
If we wanted to go back in time
and murder somebody in the cradle to get rid of this,
it would ironically, it would actually probably be Ralph Waldo Emerson.
Oh, no, really?
Which sucks because Emerson is awesome.
Emerson is awesome.
You planted the seeds, though. I'm seriously.
But, you know, Emerson really spearheaded transcendentalism,
which transcendentalism was kind of this idea of like,
you can, like, we have a capacity to kind of evolve
beyond who we are when we're born and we can control the direction that our lives grow in.
And then that got like kind of perverted in the mid-19th century into this concept called new thought,
which was that whatever you believe is going to be true about yourself will become true about
yourself.
And then that's kind of where that strain began.
The whole point is that this is still alive and well.
It is alive and well because of what I mentioned earlier.
A, it is in the moment that we are feeling in crisis when we are feeling most unconstitutional.
confident, this intuitively feels like the problem that needs to be solved, even though it's not.
And then B, you have that fallacy of people look at high performers and they see that they
appear confident. And so they erroneously assume that the confidence preceded the high performance
when it's actually the other way around. It's the high performance generates the confidence.
There's other modern renditions of this, too, like certain techniques or whatever that get peddled
in those circles, I think. And there's some interesting.
research around some of these as well. So we have things like affirmations, visualizations,
power posing even too. So if we want to real quick just run through some of this research,
because it's kind of interesting, actually. Let's start with affirmations. Okay. So there's a study in
2009 that was the first to really seriously kind of test if affirmations work or not. And so
they gather these participants and had them repeat, I am a lovable person every 15 seconds
and they had them do this 16 times, I guess, okay? What happens? What happens?
is that the exact kind of people who need this actually it doesn't work for them, right, basically.
So if you already have kind of a low self-esteem and you repeat to yourself, I'm a lovable person,
I can do this, I'm, I'm going to be okay.
I'm awesome while you have low self-esteem.
It actually makes it worse.
Right, because you sit there and you're like, wow, I'm such a loser.
I have to repeat to myself that I'm lovable.
Exactly.
Over and over and over again, which just makes you feel worse.
And then if you do feel good about yourself, you're like, wow, I don't really need
to do this because I feel good about myself.
It's exactly what they found.
It's just cognitive dissonance is all it is, right?
If you have beliefs about yourself that you are, you're not a worthy person or whatever,
and you're telling yourself, I am a worthy person or I am level of or whatever, all this
doing is highlighting that gap and it creates that cognitive dissonance and you have to resolve
that cognitive dissonance in some way.
And usually what it is is making yourself feel worse.
Your self has to be aligned in some way.
You know, it has to be consistent.
There's been some other studies around this.
There's like a 2020 study that didn't quite replicate that, but they also just found no effect on it.
So it's either no effect or a bad effect on this.
If you are somebody who has a high level of like self-confidence and self-efficacy and all of that,
like your example when you go and speak, right?
Like you've done it before.
You know you can do it.
You throw the tunes on.
You say you're a rock star and it helps a little bit just to get you over the hump.
That's fine.
Because there's not a huge gap between that and what you've already done.
There are techniques to pump up your emotional state in the short term, right?
So I listen to that song or Norman Minson Peel like does his affirmations or whatever.
Like the ending result of that is that it improves your mood very temporarily.
And once your mood is improved, that can make you feel a little bit better about what you're about to do.
Where things go amiss is this assumption that anything permanent is happening.
I've met a lot of people who swear by affirmations.
And it's funny, I've been on a number of podcasts where people have like come at me and they're like,
I do affirmations every morning.
like why why do you tell people they don't work and i'm like well hate to break it to you it gives
them that little mood boost makes them feel better maybe you know at the beginning of the day
for a minute five minutes and then they just kind of falsely think that that is carrying on through
in a more permanent way throughout their lives when it's it's actually not the podcasters or whatever
come at you they probably have a good track record of you know doing well and so telling themselves
they're going to do well they're like oh yeah i'm going to do well it's fine
It works out.
And then they move on.
Yeah.
Like, that's fine.
But if you're telling yourself, I'm going to do well and you're just a wreck,
no, that's not going to help you.
Just telling yourself that's going to work out is not going to help you.
Okay.
Clip that.
Put it on repeat.
Okay.
Okay.
Anyway, okay.
Let's go on the next one.
A very related one, though, too, is the visualizations, right?
This is a big one, you know, vision boarding or whatever.
There's this psychologist from NYU.
Gabrielle Otogen, I think, is how you say her name, has been testing this for, like,
decades and it like really got another weeds on this. Basically what she's found is that like
positive visualization on its own, it's really interesting. It actually reduces the energy you
want to put towards whatever goal. So if you're visualizing a goal you have and you put a lot of
like positive visualization of you attaining that goal, it reduces the the motivation you have for
that goal. It's like you've already consumed part of that goal. You get a small hit of satisfaction
right from the fantasy. So your motivation is decreased from. Yeah. Like your brain kind of almost
treats it as like, oh, you've already got the goal, so I don't need to be as motivated towards it.
Why bother?
So why bother at that point, right?
One of the studies she found, like, women who fantasize more positively about losing weight
actually lose fewer pounds, like they don't lose as much weight.
Another one, she did it on hip replacement patients, and those who have these rosy recovery,
like, goals are like, oh, no, I'm going to be fine by next week or whatever.
They did worse.
Students who fantasize about job offers, like, oh, I'm going to get this job offer.
you know, I can see myself getting and all that.
They end up doing worse in their interviews and everything like that.
Exam grades all this.
She did this in all these different situations and found the same thing over and over again.
So this is where we run into the manifestation crowd because you get a lot of people who are like,
I manifested this, right?
It's like, I dreamed about this and then I made it happen.
When you do visualize something you want in your life, there's a usefulness in that it orientes you towards
I guess thinking more critically
about how to attain that thing.
You leverage your perceptual biases
to help you get it.
But so maybe there's there's like a fine line
between simply like
explicitly defining a goal for yourself
and then like actively fantasizing,
visualizing about it on a regular basis.
She actually found kind of where that boundary is.
Visualization isn't all bad,
but the thing is that just like only visualizing
the end goal,
goal, only visualizing having done the thing, that's what's back.
Interesting.
So visualizing the process of getting there.
She calls it whoop, W-O-O-O-P, versus the wish.
Okay.
This is something you want to attain.
So that's the like the thing you want, right?
Then the outcome, so you do have to visualize the outcome, getting the outcome and all
that.
But then, importantly, the next two I think are the most important obstacle.
Visualize the obstacles that you're going to enter counter along the way.
Okay.
And really see like, okay, this is probably going to come up.
It's kind of like that stoic negative visualization.
Something wrong is going to happen, right?
And I need to be ready for it.
And then the last one is to have actually create a plan around it.
So it's a whole visualization arc that you can use.
But it's not really a visualization necessarily.
It's more engaging in a process.
So most people just they stop at whoa, which is the wish in the outcome.
And the outcome.
And that's essentially just fantasizing.
Whoa.
Yeah.
Whoa.
I wish it was Wu because that would be so perfect.
But yeah, the obstacle and the plan that like that's,
actually where the rubber meets the road. That's what generates, I guess, the momentum or the
velocity towards the outcome. That's a very active engagement with, I don't even know if I would
call that a visualization necessarily, but I mean, there's visualization elements to it, but it's more
just like an approach to something. You're creating a plan. You're envisioning the obstacles.
You're getting ready for them. And it's just a lot more realistic than. Do you do visualize,
like, outcomes you want in your life? Because, like, I do. And it's funny, I don't do it intentionally.
I just kind of like I'll just daydream about stuff I want.
No, I don't.
I guess I don't really do a whole lot of that.
Interesting.
Take me through your process.
I've always done this naturally.
I've never did it.
I remember when I read visualization stuff, I was like, well, yeah, sure, whatever.
You know, like, it just seemed like very obvious and kind of dumb to me.
Like, if I have a certain goal or something, I will just think about not only the outcome,
but like the process of attaining that goal, right?
So it's like, I just kind of will mentally rehearse what it will take to get there.
And also, like, some of the benefits.
of having it, like how cool it'll be if I, you know, I don't know, whatever.
I actually have started doing this more recently. One of them, I was just talking with you about
this earlier. I've been getting into running, like, longer distances and more endurance stuff.
And I have a good friend who does like crazy endurance stuff. And he's kind of taking me under
his wing a little bit. I start, I guess I did start kind of doing this a little bit with that.
Oh, that'd be so cool to do these like crazy trail runs. These guys are up in the mountains,
you know, middle of nowhere and like you're running overnight and stuff like that.
I'm like, oh, that'd be crazy. So there's kind of the wish and the outcome to cross in that
finish line or whatever. But what I really started doing lately was more of the, okay, the obstacles.
The training is rigorous. And so I have to like really plan for that. So he got me signed up for
like a coaching app and stuff like that. From that you get a plan out of it too. But the obstacles,
I've really been thinking more around like almost like visualizing the process around it,
running by myself and the heat in the mountains or the cold in the mountains even too.
I guess kind of when I visualize or fantasize about stuff. Yeah. It is.
is both the positive and the negative are present,
which I guess it's worth noting that Ottingen's entire findings
are essentially that visualization is only useful
if you include the negative thoughts as well.
Yeah, you have to be realistic about it.
Right.
Like if you block the negative thoughts
and you're just focused on the...
As soon as they come in, those are going to wreck the fantasy, right?
It's a rehearsal for action is what it is.
It's not a rehearsal for like,
oh, I got to sit back and just enjoy all this,
because that's what the motivating part.
It's not a rehearsal for being awesome.
It's rehearsal for accomplishing things.
Putting work in.
Yeah.
Putting work in.
Yeah.
Okay.
Okay.
Last one that I'm going to cover in this time.
Power posing.
Oh, yeah.
Okay.
I remember this.
Have you ever tried this?
No.
We'll get into this.
We'll get into this.
Okay.
So in 2010, again, not that long ago, a study comes up.
I remember this TED talk.
It was massive.
It was one of the most viewed TED talks.
But what it was based on,
tens of millions of views.
Yeah.
What it was based on was this 2010 study they did, okay?
42 people.
So already small small size, as you see, right?
They had the high power pose and a low power pose.
So basically, you know, the high power, like, should we demonstrate?
You should demonstrate this.
I, I, I, is this, is this the high power?
I don't know where you're sitting down.
If it's very, is this chest out, hands on the hip, like, that's the power pose, right?
Wait, I got to suck my stomach in.
Okay, now, now I'm, now I'm calm.
You look powerful, Mark.
You look so powerful.
I'm so confident right now.
Their claim in this study, though, was that, um, just doing that, that you would have
measurable increases in certain hormones, like raised testosterone, lower cortisol, which is the
stress hormone, right? Not only that, but then they took more risks after this, too, so they had
them perform, you know, tasks that involves some risk and the people who power pose would take more
risks. That culminated in 2012 in this huge TED talk, and it was, again, one of the most viewed
TED Talks out there. It was kind of just one of those fake-it-tell-you-make-it-it-it-date-it-
data points. Problem was it didn't replicate. In 2015, there was another set of researchers who did a
a pre-registered study of 200 people,
they found no effect on testosterone,
no effect on cortisol,
no effect on risk-taking.
The only thing that survived
was that people did report feeling
a little bit more powerful,
a little bit better,
a little bit more confident in themselves.
State pump.
Just like before you go on stage, right?
Same type of thing.
This is not confidence, people.
This is a momentary state pump.
The lead researcher,
I think the senior researcher on this in 2016
finally...
Gave up.
Retracted.
And she said,
this was Dana Carney.
She said that she doesn't believe that the power pose effects are real.
She even walked through all the flaws in this study.
Good credit on her.
I'm sure she had a lot of pressure.
Good for her, though.
Honestly, more researchers should do this.
She noted a tiny sample.
There was participants who dropped they didn't include in this.
They had a whole bunch of measures that they took that they didn't report even to.
So they were cherry picking big time out of this.
And it was just this one small study and outlier effects that they saw.
You know what this reminds me of?
I remember back when I was like 20 years old.
I read this, but there was a book, I think it was called the Book of Body Language.
And it had all this research in it.
Like I remember there was one study supposedly where people in an audience, if they cross their arms, they're less likely to agree with the lecturer or something.
Whereas like people who like put their arms by their side and opened up their body were like more receptive to the information.
Closed poses, yeah.
All of it turned out to be bullshit.
And I actually think the lead research, I think it was a Dutch guy.
It turned out he was just like making up a lot of data.
All this is to say is that this sort of like nothing burger has been around for a long time.
This is kind of pointed at as one of the poster childs of the replication crisis that happened in psychology that I think we're kind of starting to come out of a little bit like people were aware of it.
The late 2000s mid-2010s there was just this whole like, oh shit, we can't.
Like nothing's replicated.
And this was one of them.
And it had a TED talk behind it, right?
That blew up that everybody,
I mean, people still probably watch it today and believe it.
This was the poster child for the replication crisis.
Affirmations.
Bullshit.
Yeah. Oh, yeah.
Visualizations, mixed bag. You need to visualize the obstacles and the problem solving. Which I would argue isn't really using visualization. But anyway. Yeah. News alert, everybody. Planning works. Powerposing body language embodiment stuff. Right. Bullshit.
Have you tried, do you ever try like the power-posing?
I tried all this shit.
Yeah.
I tried all this shit.
Yeah.
I mean, I got really into all this stuff in my teens and in early 20s.
I remember doing the whole thing like looking at myself in the mirror and telling myself things.
I felt ridiculous.
I was like, this is so stupid, right?
Like, if I actually felt these things, I wouldn't have to look in the mirror and say them.
You know, the visualization stuff, like, I have a very active imagination and I visualize a lot of things very easily.
So, like, I never understood that.
And then power posing thing, it's funny because I remember back when I was a day in relationships
coach, a huge emphasis was put on body language.
And it was interesting because it was body language was, first of all, huge component
of just physical attractiveness is body language and posture and, you know, standing up tall.
It was interesting because it's like when you do correct people's posture and body language,
like you do, there is a noticeable kind of.
Oh, there's a state change for sure.
There's a little emotional pump that happens, right?
And they do feel a little bit like, yeah, yeah.
I'm, I got this, right?
A useful question is, like, is there anything from this that is salvageable from...
Okay, yeah.
Let's call it the mainstream corpus of self-help advice.
You've tried it all, so you tell me.
The only person that I will, like, give a little bit of credit here is Tony.
What most classic self-help people do is they just state pump you endlessly, right?
Like, you just go to one of these seminars or you read the secret, and it's just like, you are just getting bathed, you're getting showered in
positive affirmation and just being like told that you are fucking amazing in the center of the
universe for for hours and that feels really good for a short period of time i think tony's a little
bit more sophisticated in what he does he still does the state pumping like a lot of his
methodology is really like if you look at what he does in his seminars it's like very driven by
like state pumping people he's a little bit smarter and that he recognizes that people are a little bit
more open and suggestible when they're in a good mood.
So, like, when you're feeling like shit, when you haven't slept, when you're cranky and
you're angry, you had a big fight with your mom or your sister or whatever, like, you don't
want to listen to anybody's advice.
Your focus is very narrow.
Yeah, you're like, dude, don't tell me, right, what my morning routine should be.
Like, fuck you, right?
But, like, if you're in a great mood and you're just, like, vibing and you're having a great
time and you're meeting all these cool people, right?
and then you get hit with a piece of life advice
of like, hey, you should try this.
Like, you're going to be much more receptive
to that advice.
And so I think he uses it as a tool.
He still sells it as like,
we're going to make you confident.
We're going to make you feel good about yourself.
We're going to unleash the giant within, right?
That's his whole thing.
It is a means to an end in his program, at least.
So like, so I'll give a, like, I guess half credit there.
Yeah, I just think a lot, most of this stuff is feel good bullshit.
What do you think about anything, though, like limiting beliefs or anything like that?
I don't know if this is the same category or not, but, you know, we just did the episode on
change, and I think you could, you could kind of think of limiting beliefs as adaptations that
we talked about in that episode where it's like a layer of your identity almost that you buy into.
I don't know if that's a different category, though, maybe.
Yeah, we're going to talk about beliefs quite a bit in the next chapter.
I do think there is a lot more credit around the belief stuff, because you, you believe,
really do create kind of a self-fulfilling prophecy, right?
Like that's further downstream and you're, it takes some work to get to them and
Yeah, well, and it is tricky, right? So I mean, we will talk about this, but like if you go back to the example of like me backstage about to go on, you know, talk in front of a bunch of people, my belief about myself in that moment and my ability to deliver a good talk matters a lot. If I believe I'm not capable of delivering a good talk, I'm, I'm gonna be, I'm gonna struggle and suffer a lot more than,
if I do believe I'm able to give a good talk. This is where maybe a little bit of moderate
delusional thinking can sometimes be beneficial. You're not going to change a belief with an
affirmation necessarily. That's what you're saying or a visualization or anything like that or a power
pose. To sum up, everything we've been told about confidence from affirmations, the body language,
the positive thinking, the raw, raw stuff. It's essentially been built on a mistake, which we call the
appeal fallacy, which is this idea that you need to feel a certain way in order to perform a
certain way. And that is not the case. Not only is that not the case, but it's also not useful
because you can't really just gin up confidence out of thin air. Ultimately, confidence is built
by evidence. It's built by experience. It's built by being in situations and coming out the other
end okay and therefore knowing that you can handle other situations like that one in the future.
confidence is actually not very complicated at all. It's this is one of those topics where the research
in some ways is kind of just obvious, but it's all the narratives and stories and beliefs and
things that we tell ourselves that make it complicated around it. So we're going to spend most of
next chapter dispelling a lot of those narratives and false beliefs around confidence. We're going to
get into the actual nitty gritty of what confidence is, how do you actually build it,
what the research actually says about it. The interesting thing is that the most successful
confidence researcher ever.
A, you've probably never heard of him.
And B, he figured it out on accident.
And C, it involved a room full of snakes.
We'll be right back after a word from our sponsors.
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That's QUO.com slash solved. All right, let's get back into it.
So as we covered in chapter one, for the last 70 years, the self-help industry has been selling
us the same formula. You feel confident first, then that allows you to act and perform at a high
level. This is just simply not true. And in this chapter, we're going to dig into the research
of what confidence actually is. How do you actually develop it and how does it really play out
across your life? And interestingly, this started with a single psychologist who stumbled onto
this topic on accident, and it involves a roomful snakes, which I'm always a fan of. So the researcher was a man
by the name of Albert Bender.
And he was a researcher at Stanford
for over 60 years.
I did not realize this until
we were prepping for this episode,
but he was the most cited living psychologist
before he died.
He was huge.
Which you went to grad school.
You learned about him in Psych 101 for sure, yeah.
Yeah, you went to grad school.
I'm sure you heard a lot more about him,
but it's just funny.
Like, I would never have guessed
that he was the most cited psychologist.
Bendura had an interesting life story.
He grew up in an extremely remote town
in northern,
Northern Canada. He went to a high school with only two teachers and pretty much from an early
age, he learned that, you know, whatever you wanted to do, you kind of had to figure it out
yourself. Now, he never aspired to be a psychologist. He kind of stumbled into it on accident.
By going to such a small school, there was large gaps in the scheduling and there weren't
tons of classes available. So he took an intro psych class just to kind of fulfill a credit and
to kill some time before his other courses. And he immediately became a lot of the school.
obsessed. He couldn't get enough of it, and he would go on to become one of the most revered
researchers we've ever had. So the study in question here is a very classic, dramatic study.
Isn't me, Drew, or did they not make psychological studies the way they used to?
They have all these review boards now and, yeah, ethical considerations.
Dude, kind of getting away. I feel like, like, when you read about psych studies from the 50s and
60s, like, there's crazy shit going on.
The Milgram experiment.
Dude, there's like fucking prison experiments and like snake experiments.
Shocking people.
Shocking people and making them thinking that they're torturing somebody.
And the good old days.
What happened to us?
What happened?
This one, they were at least trying to help people.
So that was good.
No, this one is awesome.
So what he did is he recruited a bunch of adults with life crippling phobias.
So, I mean, we're talking phobias that was deeply interfering with their ability to just,
get by on a day-to-day basis. And in this case, it was people with extreme phobias of snakes.
And so just to give listeners a sense of the extent of these phobias, you had people who
change their routes to work because they didn't want to drive past a park. You had a woman
who refused to have never worn a necklace in her life because necklaces reminded her of snakes.
You had people who obsessively checked rooms and under furniture. Every single room they ever went
into, they would have to obsessively check under all of the furniture to confirm that there was not
a snake in the room. Like hardcore phobias. And what's incredible is that the intervention that he
designed, it involved no pills, no therapy, no visualizations, no mirror affirmations, definitely no
fucking power poses. It was a simple intervention that he called guided mastery. And the process
was really straightforward. First, they would watch through a window as he handled
snakes. And after they got comfortable with him handling the snakes, he would simply invite them
into the room. They didn't have to do anything. They just had this step into the room. Once he got
them into the room, then he would invite them to touch, simply touch a snake with thick gloves on.
Once they were able to touch the snake with thick gloves, he would invite them to take the glove
off and then touch them again. And then eventually he would get them holding the snakes in their
collapse, putting it on themselves, holding it.
And essentially within an afternoon, he would take these people from crippling phobias
to holding and handling snakes for an extended period of time.
I know CBT and exposure therapy was kind of just getting off the ground around this same time.
I mean, he called it guided mastery, but I read this and I was like, that's just exposure
therapy, essentially.
Yeah.
It's like you break off a little piece of the thing you're afraid of and you do that first.
you get a little bigger piece and then a little bigger piece and then eventually you're not
afraid to do it at all. But that's a bit of an aside because the point here is not about fear.
It's actually, you know, this is an episode about confidence. And this was the most stunning and
unexpected finding that Bendera found, which was that when he followed up with these people
who had the snake experience, they reported feeling more confident in other areas of their lives.
They were more willing to speak up in meetings at work. They were more likely to ask for a raise.
they were more confrontational with difficult people in their lives.
They had a better time sticking to diets, sticking to routines.
But basically the snake cure had kind of wide-ranging subtle effects in other areas of their lives.
As a specific example, like I mentioned, the woman who never wore a necklace because it reminded her of snakes.
Sure enough, after the experiment, she started wearing necklaces.
And what's interesting is that nobody told her to wear necklaces.
She just started wearing them.
Now, the reason this experiment is important,
the reason this whole concept of guided mastery is important,
is that the peel fallacy tells us believe in yourself first, then act.
But what Bandura's research shows us is that you act first,
then you start to believe in yourself.
So confidence doesn't precede experience.
It is produced by the experience.
A simpler way to put this is that,
a feeling of confidence, an expectation of success or an ability to handle a situation,
it is built through evidence.
When you accumulate evidence in your life that you are able to handle certain things,
then that is going to create a belief that you are able to handle subsequent things.
If you've never handled anything difficult before and you try to believe that you can,
you have no evidence to base that on.
Yeah, nobody came into that lab.
Like, I want to be more confident in my life, right?
They just came in to, like, solve a problem.
But they had this crippling problem in their life,
and they wanted to come in and solve that problem.
And they left being like, oh, I can solve problems now.
And that kind of gave them a more,
just a more confident outlook in life.
What you're pointing at, I think, is a very important pattern
that we need to hammer on repeatedly throughout this episode,
which is that generalizable confidence is not built in general.
what happens is
is you build confidence
in specific domains
specific context
and once you do that enough
it kind of bleeds out
into the rest of your life
it's like a skill almost yeah
yeah and this is what bandura found
is that confidence is
domain specific
you tend to only feel confident
about the things that you have already
accumulated evidence for
that you've shown yourself that you can handle in your life
and then once you've shown yourself that you can handle that
You tend to feel confident in that specific domain, but you've also built evidence that you have handled something difficult before.
Therefore, when confronted with other difficult things, you have a little bit more self-belief going into it.
It starts specific and then it moves into the general, not the other way around.
It's also related a little bit to the self-determination theory, which is another big theory in psychology that came up by these two researchers, DC and Ryan.
We've mentioned it before in a lot of different contexts, but it's a wide-ranging theory.
one of the key points in that is that people who do seek, like, I want to be more confident and they seek ways to be more confident and up being not as confident when the people who just seek out competence in some domain, just like you're saying, they're the ones who end up being confident.
It's a byproduct of all of it, right?
It's not what they're seeking.
They're just seeking competence.
They don't really have confidence in mind at all.
But then they come back and they're like, oh, yeah, since I was able to do this thing and I proved to myself I can do this thing.
I feel a little bit better about all these other things.
You know what, the irony of this?
I want to come back to Norman Vincent Peel for a second.
The irony is, I imagine what happened.
I've not studied his life closely, but he's in seminary school.
He's terrified of public speaking.
He's extremely anxious.
He develops all these little tools and systems that get him up onto the pulpit and delivering
sermons.
It goes well.
There was one domain in his life that he was particularly insecure about.
He developed a handful of techniques that helped him accumulate that evidence
that allowed him to be confident in that narrow context.
And then once he became confident in that narrow context,
it generalized a little bit across the rest of his life.
But he drew the wrong conclusion from it.
He looked at it and he said,
oh, it must have been my affirmations and techniques
that made me confident,
not I got up and delivered a thousand sermons that made me confident.
The solution was actually hiding in plain sight
and he got the exact wrong lesson out of it.
Yes, he did.
Yeah.
Bandura, though, like he did have this specific framework around what he called self-efficacy.
This isn't confidence and self-efficacy is what we're talking about.
It's competence, really, is what it is, right?
He said, what predicts whether somebody will attempt like a difficult task or try something difficult or something that's uncertain, right?
Which is really what we're trying to do here with like when people are trying to be confident and then act.
That's what they're trying to do.
Act on something that's uncertain.
He says that it's not about how you feel about yourself generally, but it's whether or not it's based on that actual evidence, that they can actually execute those specific behaviors for a specific task.
Yeah.
Okay.
So there's really three features that he highlighted out of this.
It's not really a feeling that you have.
It's more of just a belief that you can at least address whatever situation you're in.
Not even necessarily that you're going to succeed.
Just like, well, I can try this, right?
So it's not a feeling of, oh, I can definitely do this.
Let me give this a shot.
Also, it's task specific as well.
Okay, like you were just saying, it's not, I have this general belief about myself that I can do anything.
No, it's like, here's a thing in front of me.
I can probably do this.
Let me see if I can.
This self-efficacy, this belief in yourself is evidence-based.
It's not based on just some affirmation.
It's based on experience.
It's based on experience with a specific task in domain.
You've lived through it. You're not sitting at home putting post-it stickers on your bathroom mirror. You've actually gone out and done the thing a hundred times.
So right there, you can just see the whole industry. You got it backwards, right? It was like, no, you have to act first, and then you're going to feel like you can't actually do it, right?
So if confidence starts with a domain-specific experience, probably what happens for most people, right? It's like when we're, when we hit adolescence, we become socially aware.
we start measuring ourselves against others.
And when you're a teenager, you haven't done a fucking thing.
So, of course, nobody's confident.
Everybody's highly insecure.
And I feel like what happens for most people is that they develop competence around
one thing when they're young.
That allows them to build confidence, which then allows them to approach other challenges
later on in their life.
I'm curious what that first thing was for you that allowed you to develop confidence.
And do you feel like it bled over into other things?
Like, I was good at school.
I don't know if I was to say that was necessarily,
I was smart or anything like that.
I just knew I was good at school.
And as a little kid, like, that's probably pretty important for a lot of little kids.
If you're not, then that's pretty hard.
That makes for a pretty hard life as a kid.
So for me anyway, like that kind of like bled into other areas too.
It was like, oh, maybe sports too.
And I was okay at some sports as well.
And then they did kind of build out from that for me anyway.
That's what it felt like.
I feel like that's kind of the classic.
That's a very classic one.
traditional, you know, like if you talk to parents and teachers, like that, what you just described
is like the goal for, for kids. This is also like when I talk about when and where I grew up.
I'm like, it was a really good place and good time to do it. Well, because I kind of fit in with
that, that traditional kind of value, I guess, yeah. I was a mess. Yeah. Yeah. I was a mess.
Where did you find your first domain of experience that gave you some confidence? Honestly,
with me, it probably happened pretty late. We'll get into this in the following chapters. Like,
I definitely developed like some narcissistic tendencies as like a defense mechanism.
Interesting.
Yeah.
So I was not great at school.
I was terrible at sports.
All the things I was really into like music and, uh, reading and philosophy and art,
weren't really celebrated or appreciated where I grew up.
So yeah, I mean, the two things I got good at when I was a teenager were like music and video games.
I guess music gave me a little bit, but honestly, like not a ton.
I don't think I actually developed real self-confidence.
until I was well into my 20s.
And I think I compensated.
Chapter 3 will talk through, you know,
some of the coping mechanisms
and overcompensations that happen
for people who are not confident.
I think I definitely, like,
struggled through a lot of that through my 20s.
I was very insecure for a while.
Where's an area now that you still have low self-efficacy,
would you say?
Anything physical.
Like, I'm terrible with my hands.
I'm terrible, like, I'm bad at sports.
I'm not coordinated.
I'm not athletic.
So anytime I'm in a situation where you're supposed to do something that requires a lot of physical acuity or coordination or strength or something, I'm just like, oh, I'm going to suck at this.
Does it really bother you, though, anymore?
No, I don't really care.
Yeah.
But when I was young, it did.
Yeah, sure.
It really did.
Sure.
Yeah.
Certain things get rewarded socially when you're young.
And so for example, like the first thing that I was actually really good at when I was young.
was video games. And I know, like, a lot of people say that, but like, I competed in tournaments. I
competed nationally. I competed in internet. I won tens of thousands of dollars playing video games.
Nobody at school thought that was cool. Like, it was, there was nothing, nothing at. There was
like, I'd make maybe one dorky friend who was, like, really impressed by that. But it was,
it was mostly just me on the internet in the late 90s, like playing these games with a bunch of
strangers. There was no sustenance to that evidence, right? I did, I built all this
evidence that I was good at a thing, but I wasn't being socially rewarded for it. In fact,
I was being shamed for it. So it like didn't, it didn't bleed out into other areas of my life
the way that like, say the snake example did. I didn't feel like very confident around girls for a
long time. I can tell you that, you know, that's another. That's a whole other thing. That's a
whole not one. When you do develop that kind of, um, kind of a base level of I can acquire these
skills and whatever. If anything does seem a little bit out of your reach at that point,
like I developed imperfectionism around that and an avoidance around it too.
So I think that's what some people you've got to watch out for.
Because you sit here like I've been saying, like, yeah, no, I don't really, I don't do these things and I don't visualize and I didn't have to do all this because I just avoided it.
You know, if it wasn't, if I didn't feel even a little bit of confident about it, I didn't try to make myself confident.
I just wouldn't do it.
Yeah.
So I think there's some of that, too, going on.
Yeah.
Well, we're going to talk about self-esteem and the self-esteem movement in Chapter 4 because it's one of the things that we have since learned about the self-esteem movement is that if you, if you're,
tell people to feel good about themselves without them earning it, it backfires. What you,
what you create is a little narcissist. And I grew up being told that I was amazing and could be
amazing at everything without earning it, without accumulating that evidence. And so I became a bit of
a narcissistic twat, which we will. We'll get to that. We'll definitely talk about. First, though,
first though, let's talk about where self-efficacy comes from. Yes, so domain specific confidence. Yes,
Let's talk about that.
So he came up with where does this self-efficacy come from?
Like, how do we build this?
You know, we've talked about the evidence and all that.
He had these four sources that he came up with, though.
First and foremost, and these are an order of how big of an effect they have.
Yeah, how big of an impact they'll have.
First is the mastery experiences, kind of what we've just been talking about.
You do it, you have some success with it, and it kind of feeds on itself.
And you build up that evidence.
It updates the beliefs in the most durable way, okay, because you have direct experience.
with it, you have a felt experience with it, you have all the emotional stuff that comes with it,
you have the evidence right in front of you. Importantly to though, like early on, like failures,
especially early on, can be, can kind of wreck that process as well. So it's fragile at first. It gets
more durable as you accumulate more and more evidence. That's pretty obvious, right? The second one is
vicarious experiences. So watching other people do it and succeed. That can have a lot of impact too.
importantly though, it needs to be someone you see as a peer or near peer.
So this is why, like, if you see like a, I don't know, an NBA player doing, you know, something crazy, like slam dunking from the free throw line or something.
And then there's me.
You and I am no chance.
That is not motivating whatsoever.
That does not make me feel like I can do that.
But if it's like somebody else who maybe I grew up with or maybe just a little bit older than me, maybe they're just a little bit ahead of me, that makes a lot of sense to us, too.
Like we can watch other people succeed in a domain that we have some experience in.
Maybe we're just starting out.
Maybe we're just starting those mastery experiences.
And then we see them doing like, oh, that's a little bit motivating for us, right?
Yeah, I think it's there's a relatability component that has to be there.
And it's the role model thing, right?
Like it's growing up or having somebody around you that it's like, okay, if they can do it, I can do it.
We already shit on one TED talk.
But in general, I do actually like TED Talks because a lot of times it's somebody you don't, you've
never heard of that has this like amazing talk.
and they're like, oh, I was this way, and then I did this and something happened.
I love those.
Kind of the people I follow maybe in our industry, they usually have some sort of background
where it was like, I was in a really shit place, right?
I relate to those people way more than somebody who was just like, oh, yeah, I came out
of the womb just like shit in excellence, right?
Like, it's just interesting you bring this up because I actually think you just touched
on like a really, really important point about the personal growth and self-help industry
in general.
It's this piece, right?
It's the relatability of the.
person that you're listening to, right? Like, tons of people listen to Mel Robbins. She's a
middle-aged woman. I imagine a large percentage of her audience is middle-aged women, right?
Moms, like, with minivans living in the suburbs. Because it's when you hear it from her,
it's going to land differently than if you hear it from me or you. There's a demographic component
of this because it's, we need to feel like somebody who came from our background or
or came from our situation, made the transformation that we want to make.
It's having those two ingredients side by side that is what inspires us.
Well, and I think that was part of the problem with the kind of last generation of the whole self-help thing was a lot of them, you know, were put up on a pedestal or try to come out and say, like, I'm superhuman and here's how you should be too.
It was the guru model.
The guru model.
Yeah.
These days it's much more about, hey, I'm just a person like you, right?
Which I said I was going to check you if you patted yourself on your back, but I,
I'll pat you on the back a little bit because that was one of the, like, early on, you know, you were somebody who was like, man, I fucked this up.
Very anti-gour.
Yeah, yeah.
And that was a big appeal.
And still is a big appeal to a lot of people that you're very honest about that kind of stuff.
And that's what we try to do here too.
Right.
So I get that.
But those vicarious experiences need to be rooted in some sense of reality for somebody to actually be able to relate to them and learn from them and gain some self-efficacy from them, right?
Third one, verbal persuasion.
So we're getting down the rung here.
Okay, pretty quick.
Being told you're capable can actually help you develop some self-afficacy.
Okay.
Again, though, it's very similar to the vicarious experience.
This has to come from like a credible source, somebody you're familiar with,
and somebody who is giving you some grounding in reality around what they're telling you.
A close mentor or coach who you've worked with for a while, they know you, they know your flaws,
they know your strengths and weaknesses, all of that.
Something coming from them telling you, hey, no, you can actually do this and I've seen you do it.
a few times before. That means a lot more than the guru telling you, you can do this. I know you can.
Or, you know, just somebody on YouTube staring at the camera saying, I know you can do this.
Come on. So the evidence is getting weaker as we go down a little bit here. The last one that he,
he talked about was physiological and affective states. This one. We talked about this. The state pump,
the emotional pumps. Yeah, yeah. There's a way you interpret those types of things. So
somebody could be like super jacked up high heart rate.
like thoughts going crazy and whatever and just be like on a meltdown and somebody could be like,
wow, I'm really like this is awesome. I'm locked in. I'm locked in. I'm getting going. It's not real
dependable. It's not a dependable source of self-ethicacy. So that's kind of the hierarchy he came from.
Again, those mastery based experiences are the ones that produce the most durable, longest lasting
states of self-efficacy that we can have. So that's what you really should be focusing on.
That was his whole point. I was like, go out and do shit. I think if you look at,
at effective interventions, whether it's Bandura, or we talked a little bit about Tony Robbins.
Like, there's kind of a laddering up of these four sources, right?
Like, you know, Bandura just didn't bring him in and throw snakes in their lap.
He, like, brought him in.
He probably talked to him for a while first and kind of, like, built a little bit of
credibility and confidence.
Then he had them watch him do it.
And he probably did it in a way that it's like, see, I'm just a normal.
I'm not even a snake handler.
I'm just a guy at Stanford, right?
And then he, like, once he's kind of built a little smidgen of self-efficacy enough for them to actually try it and do it themselves, then they get to have the mastery experience. Right. But so many people in the industry just stop at those physiological states, right? You just need to pump yourself up and it's like, no, there's a ladder to. Because it's easy. Yeah. It's easy and it feels good. And also people spend money when they're emotionally pumped up. So. Ultimately, it's those mastery experiences that you have to get to wherever you start. Okay. So this gets us into like, what is the actual mechanism for?
building this self-ethics, this domain-specific confidence. You know, in the subtle art of not
giving a fuck, I had a thing called the Do Something principle, where I point out that most people assume
that the loop is you have inspiration, that creates motivation, and then that creates action.
And I pointed out that that loop actually starts with the action. It's action generates motivation,
which generates inspiration, which generates action, right? So it's the entry point is actually
the action. It's not the exit point. I think there's a similar loop with confidence, like,
People assume that, you know, they have to develop a high amount of self-belief.
That will create good performance.
That will create a feeling of confidence, which will then create high self-belief and so on and so forth.
And it's like, no, you actually begin with the performance, the action.
That builds some self-belief, which then that builds a feeling of confidence.
The feeling of confidence is the output at the end of the algorithm.
It's not the input at the beginning of the algorithm.
So there's actually a really cool meta analysis in 2018 about self-efficacy and performance.
And it found that performance shapes self-efficacy nearly three times as strongly as self-efficacy shapes future performance.
So they've actually been able to deduce like a ratio between these two variables, right?
Like where it's your belief in yourself is about as third as impactful on your subsequent performance as your performance.
as your performance is on your belief on yourself, right?
So the performance is the higher leverage entry point.
You're just going to, you're going to generate a lot more momentum in your life if you start
with the action rather than starting with the self-belief.
But the self-belief, you still get something out of that.
You still get something out.
Yeah, it still matters.
It's way higher leverage if you go at it from the other way.
If you start with the performance and the mastery experience.
Yeah.
I see.
And then it builds more self-adicts you that way.
Okay.
So here's a really.
important caveat. There's an age split here. So for adults, you get this kind of mutual benefit
between performance and confidence. Whereas with kids, it's more unidirectional. So with children,
performance leads to confidence, whereas if you try to make the child confident, it doesn't have
an effect on the performance. Wow. So in many ways, telling students that they can do something
that they haven't done is not helpful. We will, when we
come back to self-esteem in a later chapter, we're going to discover that it's actually
unhelpful in many ways.
See, this was the thing.
Like I said, when I was growing up, I never felt like the teachers around me or anybody said,
you can do it.
They just said, do it.
Maybe that was just my interpretation of the whole thing.
I don't know.
Maybe it's where we grew up, right?
Yeah, it could be.
I went to a hoity-to-y private school where everybody was fucking special.
So we've established this loop, right?
The correct entry point is action that kicks.
off everything else. So then the question becomes like, how do you get the loop going? Like this,
this is the problem that everybody faces. It's like, how do I start? Right. Like, it's a catch 22.
I am anxious, insecure. I have no experience. So like, how do I get experience? It's like the confidence
version of the classic job conundrum of like, how do I get a job if I have no work experience?
How do I get work experience if I have no job? Right. It's how do I get confidence if I have no
evidence. How do I get evidence if I am no confidence? The trick is to break it down in the small
winds. We've talked many times about a concept that I call minimum viable action. It's been in
every course I've ever produced. It's been in like probably a third of our episodes of
Solve that we've done. It is the solution that just comes up over and over and over again throughout
any psychological intervention, which is whatever the desired action or behavior is, you break it down
to a point that it feels feasible and doable, and then you just start there. A really simple example
that I use all the time is meditation, that if it feels intimidating to sit down and meditate
for 15 minutes, sit down for one minute. If one minute feels intimidating, then just fucking sit down.
Close your eyes for five seconds, right? Anybody can do that for five seconds. And then once you do it
for five seconds, you're like, oh, this isn't so bad. Then you do it for a minute. After a minute,
you're like, oh, okay, yeah, I can do this.
Then you do it for 15.
So the same way we kind of talked about that entry point to building up self-efficacy
through guided mastery.
There's also just an entry point with the actions themselves.
If you can start with the smallest possible action, it removes a lot of the intimidation.
It removes a lot of the narratives and what ifs that are going on.
It lowers the stakes to the point that it feels doable.
So that's a good example.
What are some other examples of this, though?
because I think this is a really important point.
And like, what are, there's lots of areas where people aren't confident.
We just did a, a webinar for our community members a couple months ago.
And one of the questions I was asked, and I get asked this quite a bit, is that when you started writing, when you first started publishing your writing online, were you confident?
Did you have self-advocacy, right?
And my answer is no.
But the answer I always give people is that when I started writing online, the stakes were so unbelievably
low. Like, I started blogging because my roommate had a blog and he was like, it's pretty cool. You have
some good ideas. You should write a blog. And I was like, okay. My expectation was that I was going to write
a couple hundred words each week and like my roommates and my mom would read it. And that was kind of
it. I didn't have any of these grand visions about being an author and having millions of readers and
followers and all this stuff. If I did, I probably would shit my pants and never published anything because
it would have been terrifying, absolutely terrifying. I hadn't built any self-efficacy in that domain yet.
But because my audience was just like three or four people, I'm like, well, I talk to my roommates all
the time. So let me just write down some of the stuff that I would talk to them about. And then that
built up a little bit of confidence. And then they started sharing it with some of their friends.
Now I'm like writing some stuff for some people that I've maybe met once before or I've heard
about once before and they like it. And so they start sharing it with people. And after about six months,
you start, strangers start showing up, right? People have never met in my life. But I remember
the first time that started happening. I was like, oh my God, I have no idea who this person is.
They don't even live in my city and they're like reading my blog. That's like such a strange thing.
And so it was a very gradual ascent, right? Whereas like a counter example to that would be when I went into music,
I really did have aspirations of like,
I want to be a professional musician.
I want to play arenas.
I want to play theaters.
I want to play stages.
I want to record albums.
I want to do all these things.
And there was just an incredible expectation put on myself.
I went to music school where I'm like surrounded by just unbelievably talented people.
And it was extremely intimidating.
It was very difficult to keep with it.
I was insanely insulated.
secure despite the fact that I was good at music. I put myself in an environment where I'm like,
okay, I know I'm a good musician, but I don't know if I'm this good. And I'm about to be judged
and critiques and like my life is going to be based on those judgments and critiques. And it was
just too much. I couldn't handle it. That's an important point to Bandura makes that point.
And also DC and Ryan and self-determination theory make that point that usually in those mastery
experiences, like it has to be kind of like just maybe a little bit past your comfort zone where
you were kind of trying to shoot for, I need to be mega star, mega rock star guy, you know,
and you're like, well, no, you need to practice your scales a little before.
Yeah, yeah.
I believe what it was, right?
Okay.
Let me return to the blogging example, because, like, what ended up happening?
I ended up mostly writing about my dating life because that was mostly what my roommates
and I talked about.
And that started getting traction.
The readership started to grow.
And pretty soon, like, hundreds of strangers who I had never met in my life were reading
about my dating life.
And they started emailing me and asking me for advice.
Long story short, I became a dating coach. And it was my first business and it was kind of the very nascent stage of this career. And so there was a period of time where I took socially awkward single people out and helped them meet other single people. Like that was my entire job. I was like a professional wingman.
You've lived a weird life. Anyway, go on, go on. It was interesting because it was the exact same principles. I would get these people. It was usually like very, very nice.
nerdy men, right?
Like some engineering guy who had read 16 books about evolutionary psychology and mating theories and, like, you know, social cues and all this stuff.
Who had all of these aspirations for what kind of woman he wanted to marry and how many girlfriends he wanted to have and what his dates were going to be like.
Meanwhile, I'm, I'm talking to him.
I'm like, okay, you can't hold eye contact.
You don't know how to even say hello to a stranger.
you haven't showered in three days.
Like, okay, let's take care of the basics first.
And so I used to get clients.
I was usually the guy that they came to when like nothing else worked because I was very
practical and I was very critical of that industry.
These people would show up and they're like, I've tried everything.
Like nothing's working.
I've studied all the few.
I've done seminars.
I've hired coaches.
I've like hired matchmakers.
It's like nothing's working.
And I would take them out and I'd be like, okay, so your goal today.
is to stop and say hello to 10 attractive women.
That's the whole goal.
That's all we're doing.
Just stop, say, hello, how's your day going?
That's it.
And they would look at me, like, they would almost be insulted.
They're like, I'm paying you all this money,
and you brought me to a mall to say hello to random women.
And I'm like, yes, that is what we're doing.
And it was amazing because they had all these theories and ideas in their head of,
like, what was supposed to happen.
and it turned out that for the majority of them,
if they just walked up to somebody politely and said hello
and introduced themselves and asked her for her name,
things went pretty well.
The piece that was missing was just really basic social skills
and kind of getting over that initial anxiety about an interaction.
And then once they were kind of in the pool, so to speak,
they figured out how to swim.
Like the rest kind of took care of itself.
I remember regularly having experiences with clients who they would get angry.
Like they would actually like, I would spend a weekend with them and they would get fucking angry
because they're like, I've spent tens of thousands of dollars and I've spent two years trying to figure this out.
And you took me to a mall and made me say hello to a bunch of random women.
And it's like, that's all I ever had to do.
That's like this whole time, that's what I had to do.
And it comes back to the self-afficacy thing of like they just need to get those small wins under their belts.
right? It's like stop reading about women
actually go talk to one and
then once they talk to one they're like oh this isn't
this actually isn't that hard. Like why
was I obsessing over this? Why was I worrying about this so much?
And then, you know, after they talk to a certain amount
maybe they get a phone number, maybe they get a date.
They're like, oh, okay, yeah, I just go do this a hundred times
and then I find my wife and like,
that's it. I mean, when you break it down like that,
it's like, oh, okay, it's because you have a very
actionable thing you can do that you can approach.
it removes a lot of the worry and anxiety around it because that thing is so simple and so low stakes.
So I definitely get that.
Yeah.
Dating itself is a good example of self-efficacy in general because it is something that you kind of have to be bad at to become good at.
And being bad at it is very uncomfortable and very painful.
But there isn't really a way around getting good at it without doing it.
It's something that you have to actually like get out of it.
their experience, build that evidence, because so much of attraction and chemistry is confidence-dependent,
right? Like, you can't really truly present yourself authentically if you don't feel good
about yourself in that situation. There is no other way to do it than to do it.
What about if you're in a relationship and you're not confident in that relationship? Maybe you had
some confidence at one point, some self-efficacy at one point, even too. What then?
It's interesting because I think in the context of relationships, you know, a lot of the output is outside of your control.
So for example, if you're learning woodworking or whatever, the output's 100% within your control.
It's very tangible, yeah.
And so you can watch yourself slowly get better at it over time.
And then that builds, that accumulates the evidence.
It's very straightforward.
It's like, you know, a lot of things in life are like that.
With social skills, dating, relationships, so much of the outcome is outside of your control.
And so much of the outcome is actually dependent on one specific.
specific person or maybe a small group of people. At a certain point, you have to ask yourself,
what self-efficacy are you trying to build? If the confidence I'm trying to build is that my wife
likes me, that is not going to go well because I can't control how she feels. She is her own person.
She has her own thoughts, feelings. There are so many things that are outside of my control that
happen in her life that have absolutely like nothing to do with me but can affect how she feels
about me in that very moment. So if I base how I feel about myself, if I'm using her reactions to
me as the evidence from my own self-worth, it's not going to go well. If I decide to build confidence
on my ability to manage the ups and downs of a relationship, that is a skill that is 100%
within my control. I guess there's a control piece here. Yeah. And where you're targeting your
efforts there too. Yeah. Well, and this also comes back to SDT, self-determination theory, because
I believe part of their framework is there's an autonomy component of it, which means that it's
something that you do have control over. Like if you don't have control over it, you don't have
autonomy so you don't develop that sense of confidence or motivation. And then there's the
with them, I believe it's belongingness. There's a there's a social component of it. Building self-efficacy,
whatever you target to build your confidence in to generate that generalizable confidence,
it needs to be something within your control. For it to generalize outside of that specific domain,
I do think there needs to be some sort of tangible benefit or observable benefit.
You know, my problem was, was the thing that I got really good at was not helping me
anywhere else in my life or it wasn't winning me any points anywhere else in my life.
Whereas, like, I guess, you know, somebody who got really good at football or basketball,
it builds friendships, it builds relationships, it gets them, you know,
noticed and admired at school and the teachers take notice and compliment them and applaud them
and reward them, right?
And it's, whereas what I was doing, I was sitting by myself in a bedroom with a bunch of, you know, random strangers on a screen.
Right, right.
Okay.
Okay.
You were starting to touch on what I wanted to get into next year, actually, which is there's one little gap in Bandura's theory in his framework here.
And that is you and someone else, we could go through the exact same experience, right?
Same failure, same result, same success, same circumstances.
one of us comes out more confident and one of us comes out not so confident, right?
Exact same experience.
Like, why is that?
It's this guy called Bernard Wiener.
Okay.
Nice name.
I'm sorry.
I'm going to laugh like a little teenager through this.
I'm sorry.
We're on the name Wiener.
This is what got you.
Okay.
Maybe it's Winer, but it's spelled Wiener.
So, yeah.
He has this framework, though, and you just mentioned this.
There's two dimensions that matter most.
Like, how do you attribute the confidence that you get from these mastery experiences or
whatever, right?
One of them is the locus of control, what you just said.
Like, do you, what kind of control do you think you have?
Is it internal?
Like, oh, I did this and then something happened?
Or, oh, I just got lucky, right?
So there's kind of an internal versus an external control.
That's self-determination theory, too.
Yeah, very much so.
The other side of it, though, is also stability.
Okay, so is it the outcome?
Is it fixed and permanent?
It's just kind of what always happens?
Or is there some sort of variation to it?
Okay.
So you have these two dimensions, and then,
What you can see here is there's like these two axes, you know, and you can get all nerdy about it.
I won't get too deep into it.
But like someone who attributes their success internally, they said, okay, I did this thing.
Yeah.
I had control over it and I did it.
And it paid off.
That's internal and it's variable.
I did something and it could have went bad or it could have went good and it went good.
If like you have that mindset with it, you get a really strong signal of efficacy from that.
Okay.
Maybe that exact same thing happened where, you know, whatever the interaction went well with someone or
whatever and like somebody comes in and they say okay I went up to them I was you know made strong
eye contact or you know whatever it is that they did and the interaction went well cool I can do this
somebody else might do the same thing and say well they were just being nice to me and so it doesn't
really count right so it doesn't it doesn't build any self-exact same experience that happened
totally different internal experience that happened within them right this is part of a attribution
theory basically that that Bernard Weiner came up with can I throw something in
this really quick because I think it relates to this. So remember Malcolm Gladwell's whole 10,000
hours thing, which turned out to not be a thing. The thing of the 10,000 hour rule that actually is a thing
is the concept of deliberate practice. The researcher Erickson, who like did all the research
behind a 10,000 hour thing, he actually found some interesting findings that are related to this,
which is that when you are practicing the thing, when you are accumulating that evidence,
there's kind of two principles at work that are really important. One is, is that it's more valuable
to do things more frequently at like kind of a steady state than to just occasionally like go all
out. Say you want to get good at something instead of doing it once a month but doing it really
hardcore. Like it's not really going to build that confidence the same way it does if you do it like
say an hour and a half every single day for 30 day straight. So there's like a consistency
that seems to matter a little bit more than intensity. But the other thing that's really interesting
is that he found that you don't really build self-afficacy
unless you are what he called the edge of your ability zone,
which is essentially like you need to find the limit
of what you're currently capable of and try to expand that limit.
So if you try to do something insanely hard and you fail at it,
like dunking from a free-flower line,
obviously that's not really going to build any self-efficacy.
Whereas if you do something extremely easy,
and I think this is much more common within secure people,
is they don't want to push themselves to the edge of their ability
so they like stay in the in the kitty pool
and do things very safe and easily over and over again
that doesn't build self-efficacy either
so if you're not being challenged it doesn't build any confidence
and then if you challenge yourself too much
to the point that it's impossible
it also doesn't build any confidence
he was kind of vocal against the 10,000 hour rule
if I remember it was one of those things where like yeah
it got completely butchered and bastardized by pop psych writers
like Malcolm Gladwell and then he was
he came out and he was like, you know what, forget it.
From what I recall, it was like, it was literally just a throwaway line in one of his papers
is he was just like, oh, generally it seems that people who achieve mastery, they've put in
at least 10,000 hours.
But they've, there was like a very wide range of hours that people put in, like some
put in 3,000 hours, some put in 30,000 hours.
He kind of just made a generalized statement of like, it seems most masters at crafts have
put in over 10,000 hours and then Gladwell zeroed in on that and turned it into a quote
unquote rule. But the reason I bring this up, because I do think it relates to the attribution thing.
I mean, ultimately, there is such a thing as quality of evidence. The same way there's
shitty evidence in a courtroom that like nobody really believes, there's shitty evidence that you
can show yourself that you probably won't really believe. And so if you were playing basketball
30 hours a week and you're just beating up on a bunch of six graders over and over again,
you're not going to build any confidence
because that's not good evidence
that you're good at basketball.
That's bullshit evidence.
So the quality of that evidence
really boils down to,
is it something that's in your control?
Is it something that has a variable output?
Right?
Like, does your effort matter?
Is it something that you are challenging yourself?
Are you at the edge of your ability?
And is it something that you're doing consistently and repeatedly?
Right?
It's like, and if you're hitting all those things,
then it becomes good evidence.
Because then you get to see the progress you're making,
You get to feel the challenge.
You get to feel yourself overcoming the challenge.
Basically, what you're saying is like the work that you do put in has to be interpreted correctly.
Yeah.
More or less, right?
Like, there is a way where we can interpret all of those things in the wrong way.
Like, oh, I just got lucky, even though you did put in the work.
I actually just thought of a really interesting example of this.
So back when I was coaching, one thing I noticed is that, you know, a lot of clients that I worked with had social anxiety.
And so I would take them out to a bar or a party or whatever, you know, to meet single people.
And a lot of the socially anxious people would drink.
And one thing I noticed over time is that all of my socially anxious clients that drank,
they never got over the social anxiety.
The social anxiety never improved.
They used it as a crutch.
They used it as a crutch.
And I think what was happening, right?
Because it's, you know, to build self-efficacy, you need that evidence.
But that evidence needs to be grounded in reality.
you need to feel like it's you that's doing it.
But if you're drunk, it's not you.
It's not you doing it.
It's the booze.
And you're not getting an accurate reflection of the result, right?
Because you're drunk.
So you probably think she's totally into you and you're just like fucking making a fool out of
yourself.
It's filtered through the booze.
Yeah.
Yeah.
So it's a good one.
I never put that together until just now.
It's an interesting.
I never knew why that was, but that actually the self-efficacy.
loop explains that.
Really what Bandura is showing and what we're trying to say is you have to base it on evidence
and that evidence has to be grounded in some sort of reality.
Right.
SB, high quality evidence.
Can't be bullshit evidence.
There's one little caveat.
I want to bring up here, though.
There was a little bit of a monkey wrench that got thrown into this.
All right.
There was a couple of researchers back in the 80s, Taylor and Brown, and they actually found
that mentally healthy people kind of fudge this a little bit, maybe.
like they actually tend to overestimate just a little bit on their evidence.
Okay, so they see the evidence out there and they embellish it maybe just a little bit.
They see and they're like, oh yeah, look, I did that thing and it was a really good thing.
When it maybe was due a little bit to luck or circumstance or whatever it was.
It's like, that was me.
Yeah.
There's three positive illusions that they hold.
Okay.
One was an unrealistically favorable view of themselves.
An exaggerated sense of control.
So we talked about that locust of control.
And they're like, oh, no, I control this.
I definitely control this.
again, it might have been due to outside circumstances or luck. And then there's a tad bit of
unrealistic optimism around it too. Okay. So people who are like generally mentally healthier and
stable over time kind of have a little bit of a bias. They're a little bit unrealistic in these
things. So we've been arguing again, like based this evidence in the reality of the situation
and not based on trumped up thoughts about yourself, right? Which I, that is true. At the same time,
two, a little bit of positive self-delusion seems to go a long ways. A couple of caveats to this,
though. So they found that people who are actually like more depressed though or even anxious actually
tended to have a more accurate view of themselves, unfortunately. Right. So there is a little bit
of the truth to that saying like, oh, smart people are depressed, right? Because it's like they kind
of do see themselves more accurately. You know what drives me crazy is like every time somebody's
really pessimistic and you tell them stop being pessimistic, they're like, I'm not pessimistic. I'm
realistic. Like that, that is always a pessimist default defense. Just being realistic, yeah. And I
fucking hate that the data shows that they're correct. Yeah. Well, I mean, so what if you're right?
You're miserable. Exactly. Exactly. Right? Like, like, believe what's useful, not true type of thing,
right? Like, we've talked about that a lot. There's a kernel of appeal in there, almost that you could
say, right? Like, you could be a little bit delusional about yourself. And we've already said that,
yeah, if you can kind of trick yourself for a little bit. Another, though, important caveat to this,
too, though, was the kind of durability of that stability, I guess, comes from actual evidence
already being there to begin with. Like, you kind of have to be someone with a healthy self-esteem
and evidence to be able to benefit from that delusional, slight delusional positivity.
Interesting.
Okay. So, like, let's say a brain surgeon or something like that, who just thinks they're
awesome, you know, and they're super smart and all of this. Well, there's a little bit of truth
that already. They might be a little bit inflated in that, but there's already something underneath
that. It goes back to like, this doesn't help the people who are already in just a horrible
place. You can't delude yourself from a horrible place. So there does still have to be kind of like
that baseline of realistic evidence underneath all of this before this actually a whole
before the delusion actually benefits. Actually benefits you in a healthy way. Okay. That's so ironic.
Isn't that weird? It's like the people who don't need to be delusional are the ones who benefit from it.
Yeah. And the ones who could kind of use the delusion, it just makes them feel worse.
So it's a cool fact of life, I guess.
The rich get richer, as usual. I mean, this reminds me a lot of Daniel Gilbert's research. He found a very similar thing around happiness, which is that happy people tend to be slightly delusional, and that depressed people tend to be pretty accurate in how they see the world and how they see themselves. He called it the psychological immune system. We kind of need to be monitoring.
utterly delusional on the positive side to keep ourselves motivated and functional and I guess
taking risks that day-to-day life requires taking the social risks, the physical risk, the financial
risk that that life requires. I mean, we're all a little bit narcissistic, right? Absolutely.
We kind of have to be. Absolutely. If you did just look around and see reality for what it was
at every single second of every single day, that would be tough. It would be rough. Yeah. It's,
But it is important to note that there is a sweet spot here, right?
Like, it's the optimal amount of delusion is more than zero, but it is still a small amount, right?
You don't want to be like full-fledged delusional thinking you're the queen of England and, you know, that you're going to cure cancer with a bottle of snake oil.
Basically, what we've covered here, we've covered Bandura's research, right?
Confidence starts in a specific domain.
and then once you achieve it in that domain,
you accumulate the evidence and that domain,
it then kind of bleeds out into other areas of your life
and it makes it more achievable in other areas.
But that accumulation of evidence within that single domain,
it really has to happen in a particular way.
The most important method to do it is through actual action and experience,
but you can also accumulate it through watching other people do it,
through being told and persuaded by people you admire that you can do it.
But most importantly, that evidence cannot be bullshitted.
You cannot fake the evidence.
You cannot put it on easy mode and convince yourself that you're an expert.
Like you actually have to genuinely challenge yourself, put yourself in situations that have real stakes, and then also pursue confidence in something that you have control over, that you actually affect the outcome in a significant way.
And so these are the fundamental principles of building confidence.
If that wasn't already complicated enough, as you just covered, there's a whole attribution process to this.
this, which is that you could do something amazing, but if you don't believe you're responsible for
doing it, or if you think you just got lucky, or if you think that it doesn't really matter,
you're not going to benefit from that evidence. You're not going to get that confidence boost.
And so attribution is a big part of this. And what we're going to find is that we make attribution
errors all the time. And that's what we're going to get into in chapter three, the ways that we all
misattribute the effects of our actions. And this is going to get into everybody's favorite topics.
We're going to talk about narcissism. We're going to talk about imposter syndrome. We're going to talk
about overestimating yourself, underestimating yourself, like completely missing the clues to
your own abilities. Things that all of us have experienced. And it turns out that it's actually
very difficult, I think, to be realistic about your own skills and your own competence.
around a lot of things.
And we're going to kick it off with maybe my favorite story we've ever done unsolved.
I can't believe this is a true story.
I'm so excited to tell it.
It's utterly incredible.
Stay right there.
More solved coming up after this.
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let's jump back into it her name was florence foster jenkins and she might have been the most
delusionally overconfident person who ever lived i love this story drew i don't totally know why i love it
It is so absurd and just ridiculous, but I do think it proves a really important point that is important for this episode.
So Florence, she was born in 1868 in Pennsylvania.
Her father was extremely wealthy and rich.
And it turned out that she was actually a child prodigy at piano.
So she competed in a bunch of competitions, was lauded and celebrated.
But at age 15, she eloped with a 30-year-old guy.
and got married to him. Shocker, that guy gave her syphilis, and so she left him. But in the process,
her father disowned her. And so she ended up moving to New York City, where she was this broke,
single, syphilitic woman who gave piano lessons to survive. And this went on for decades. Now,
once she got to her 40s, her father passed away, and he left her a lot of money. And he left her a lot of money.
And once she inherited all of her father's money, she decided that she was going to pursue a lifelong dream of becoming a professional singer.
So she went out, she hired a singing coach, she hired an agent, she hired a manager, she hired an accompanist.
And she started practicing.
And it quickly became apparent that she could not carry a tune to save her life.
She was completely tone deaf.
She had no rhythm.
She was always offbeat.
But she had so much money and she was paying people so much to,
support her singing career that nobody really wanted to tell her. Everybody just kept encouraging her,
told her to keep going. So this went on for a while. She wasn't really getting any better.
And it soon became apparent that she couldn't get a gig because she couldn't sing. And so she decided
instead of singing for somebody else's venue, why don't I just create a club myself? And so she
founded the Verdi Club. It had over 400 members. It had a lot of members of New York's elite society as
part of it. And she started hosting annual charity events, fundraisers, all sorts of things,
where, of course, she would sing and she would perform. And again, she ended up in situations
where everybody in the audience is there because of her money. Everybody is there because
they want to maintain a relationship with her because she has all these connections in high
society in New York. And so the fact that she can't carry a tune to save her life,
everybody just kind of overlooked it and was polite and applauded anyway.
This continued to escalate and after a number of years, Florence decided, you know what,
I really want to take my singing career to the top.
I'm going to sing in Carnegie Hall, the most prestigious venue in the Americas.
And so she booked herself at Carnegie Hall and invited all of her friends.
It's amazing because this was the 1940s and at this point, she became a kind of meme before there were even memes.
Like word got around that this woman thought she was a professional singer, but she actually couldn't sing.
And people thought this was funny.
So they just kind of bought tickets because it was funny.
So she sold out Carnegie Hall in two hours.
There was a waiting list two months long to get a ticket.
And when she showed up, she showed up with little tinsel angel wings, a little cheap plastic tiara, and threw out roses to the audience.
And on top of that, she selected the most difficult operas.
in existence. I have a list here of the pieces she tried to sing. She tried to sing
Queen of the Night from Mozart's Magic Flute. She tried to sing Brahms. She tried to sing Strauss.
These were catastrophically beyond her capabilities. And anytime the audience started bursting into
laughter, they just covered it up with more applause. So the end result is a ridiculous situation,
which is that Carnegie Hall is being sold out night after night, has a way.
waiting list to get in for a woman who can't sing. It shows the absurdity of what happens when
confidence goes too far. This is the end result, right? Like if you do just believe in yourself,
if you apply the peel fallacy and just blindly believe in yourself with no attribution to reality
and just assume that anything you want is going to happen and you are enabled by the world
around you, this is the end result. It's just absolute absurdity, ridiculousness. So in last chapter,
we talked about how confidence is built through accumulating evidence. And that evidence that's
accumulated, it must be tethered or mapping to reality. But the complication is that often our
understanding of reality is relative based on what the people around us see as reality.
Florence Foster Jenkins thought she could sing
largely because the people around her
continued to let her think she could sing.
And so she developed a delusional level of confidence
around this one area of life
that she was actually fucking terrible at.
And this is where we get in the trouble.
When we are completely miscalibrated
towards our actual competence in a specific domain,
when we think we are excellent at something,
but we're actually terrible at it.
Or when we think we're terrible at something,
but we're actually excellent.
Both of these traps crop up time and time again.
We all succumb to them.
We all get tricked by them.
And we all tend to make the same mistake over and over again.
If we drastically overestimate our abilities,
we will become delusional and narcissistic
and completely untethered to reality.
And not only will this cause us to fail,
but it will cause us to fail in some of the most embarrassing
and catastrophic ways.
And then if we drastically underestimate our own abilities, then we prevent ourselves from taking action.
We hold ourselves back and prevent ourselves from being able to succeed as much as we potentially could.
And so it turns out that there's actually a number of mechanisms in our minds that can get out of whack or lose an accurate reading on where our own abilities and our own competence lies.
We easily succumb to either overestimating or underestimating ourselves in certain domains,
and when we overestimate or underestimate ourselves, our confidence works against us rather than for us.
Okay, so the most common of these is the Dunning Kruger effect.
And a lot of people have probably heard of this one, right?
And it's what Florence fell victim to here.
This is when somebody who's really incompetent thinks they're actually competent,
or like a stupid person thinks they're really smart or an incapable person thinks they're capable with something, right?
A lot of times, too, it's when capable people don't realize how capable they are.
They think they're incapable or stupid or whatever it is, right?
Okay, so there were two researchers who figured this out back in the 90s, Dunning and Kruger.
That's why it's called the Dunning Kruger effect, right?
And what they did is they had this study where they brought students in and they gave them all sorts of different tests on like logic and grammar and humor.
Before they gave them their scores, they had them rate themselves.
What they found was pretty interesting is that people who scored low on these different tests, like the bottom 25%, they thought,
they actually scored in like the top 30%, 30 or 40%, right? They overestimated their ability by that
on all these different tests. Some of the people who scored higher to thought they scored lower and
all that. But the main finding is that incompetent people think they're way more competent than they are.
Right. Dumb people think they're smarter than they actually are. The conclusion they came to out of
this was that the skills you need to do a task are the exact same skills that you need to assess that
task to evaluate how good it is, right? So if you don't actually have those skills, in the
first place, you can't evaluate yourself accurately, which is exactly what we've been talking about.
It's like, you need accurate evidence, right, in order to have real confidence. You know so little
that you don't know what you don't know. Exactly. Kind of like the beginner's fallacy a lot of times
you start out and you figure out something, you think you know everything about it. I do this all
the time. Like get into one little thing. I'm like, oh, I know everything about this. The thing is,
though, is that once you get trained in this a little bit, or like once you are shown that,
you can correct that evidence back to what it was, right? I didn't realize this too, but
The story that kicked this whole thing off for them.
It happened in Pittsburgh, another Pennsylvania reference here.
It was this guy MacArthur Wheeler.
He robbed a couple of banks in Pittsburgh in the mid-90s.
It was on camera.
He got caught.
And the police show him, he's like denying it.
The police show him the footage with him on it.
And he said, but I wore the juice.
And they're like, what the hell are you talking about?
The guy rubbed lemon juice on his face thinking that would hide him from the cameras.
Okay.
Okay. Okay. So, like, his incompetence and robbery was only matched by his incompetence and not noticing what he didn't know, basically, like not knowing what he didn't know.
He was so scientifically illiterate. It made him confident.
Yes. He knew so little about this that he was so sure about it. Okay. That's the Dunning Kruger effect.
One of my favorite quotes ever. It comes from Bertrand Russell, and he said, the whole problem with the world is that idiots are so sure of themselves and smart people are so full of doubt.
And I always think about that when I come across to Dunning Kruger.
There's interesting, too, there's a, there's a medical condition, which is if someone has a brain injury that paralyzes them on one side, sometimes they will not even realize that they're paralyzed.
You can ask them and they're like, hey, can you grab that with your left hand when their left hand is paralyzed?
And they're like, I just don't really feel like it right now, you know.
That's so weird.
They will convince themselves to that degree.
They have an actual medical condition.
Well, there's people without medical conditions who can convince themselves of just as many absurdities.
again though what they did find to in one of the studies that they did they took all those those people who scored really low like in the bottom 25% and they retrained them on some logic tasks and then gave them another logic assessment after that they were much more accurate in assessing themselves it's a really simple fix to bring this back to the attribution piece that we talked about to effectively build confidence in your life you need to be able to accurately attribute the results of your actions to yourself and if you're just
an idiot and don't understand anything, then you're not going to have an accurate attribution.
You don't know what actually produced the result. You don't know how much of it you were
responsible for, how much was just luck. And because you don't know any of these things, you probably
just assume you're awesome and without any basis in reality whatsoever. But then as you build up
that knowledge and that understanding of what you're doing, you start realizing all the different
variables and factors and all the different ways that you could potentially mess something up,
or that you could be better.
And that actually, in a sense, lowers your sense of confidence.
But it makes it more realistic.
Yeah, but it's all in that attribution.
Like you misattribute your own ability,
and then you misattribute the actual assessment of your ability in that.
So, yeah, there's the mismatch there.
You're right, yeah.
It's just kind of funny, too,
just one little tidbit in that original Dunning Kruger study.
They ended it with a little joke that said,
this article may contain faulty logic,
methodological errors, or poor communication.
Let us assure our readers that to the extent
this article is imperfect,
it is not a sin we have committed knowingly.
So they just came out and said,
maybe we did this same thing.
Very ironic, yeah, yeah, yeah,
which I thought was kind of funny, so yeah.
So the second misattribution error
that I want to talk about
is another very common one, which is imposter syndrome.
And interestingly, there's not a whole lot of research
and literature around imposter syndrome,
which I find very fascinating,
especially given like in our industry like it is becoming a pretty hot topic i mean there's so many
prominent examples of imposter syndrome you see this all the time of just like insanely
successful prestigious award winning people who are like i got lucky like i don't understand why
how this is happening one of them that i've written about before is my angelo you know she published
11 books she won the presidential medal of freedom she's three grammies a poem read at bill
Clinton's inauguration. She wrote a feature film screenplay, directed another. She collaborated with
Martin Luther King Jr. on the civil rights movement. She was nominated for multiple Pulitzer
prizes. By any neutral measure, she's one of the most accomplished American writers of the
20th century. But it's interesting because apparently before publishing each book, she tells people,
she says, each time I send a book to the publisher, I think to myself, uh-oh, they're finally going to
find out. They're going to find me out. Every book.
with that, yeah. This was all luck. I had nothing to do with it. So imposter syndrome, I think,
is really interesting because in a lot of ways, it's kind of the inverse of the Dunning Kruger
effect. With the Dunning Kruger, you're so ignorant about the domain that you're in that you kind of
just naively adopt some beliefs that overestimate yourself in that domain. You don't understand
what goes into it, so it seems simple to you, so you just assume you're going to be good at it.
Whereas the imposter syndrome is kind of the reverse, where you are so thoroughly educated in your
domain and you are so unbelievably aware of all of the variables and factors and different
luck and chance that goes into a thing that you can't help but look at it and say, how did this
happen?
Like, why me?
Right?
You know, we talked about building confidence through accumulating evidence and that evidence
is accumulated by breaking things down in the small task and then slowly building up.
The process that you go through when you do that is this process of like starting out like,
okay, I only know a little, so I'm going to get a little bit better,
and then I'm going to get a little bit better.
It's kind of like compound interest, right?
Like you just slowly over the course of years,
you accumulate all this knowledge and understanding and competence,
and our brains are calibrated in such a way
that that learning curve kind of happens at like a steady rate over a period of time.
I think what happens with imposter syndrome is when the results start to vastly outstrip the effort.
Like I went through this when Settler and Not Giving a fuck took off,
I went through a period of pretty intense imposter syndrome
because it's like, I was just, I mean, you were there.
I was just a fucking dude with a blog and like posting a bunch of shit on Facebook.
And next thing I know, I'm like number one in 12 different countries.
I'm being invited to speak in front of thousands of people.
I'm being invited to like Fortune 500 companies to speak to executive teams.
And I'm like, what am I doing here?
This is an accident.
You're like 32, 33.
Yeah, it was 32 years old.
Yeah.
And it, again, it's another miscalibration, right?
Of, like, I assumed my, my improvement and my progress in terms of competence was, like, pretty steady over a number of years.
And the real world results that I received reflected that steady inconsistent improvement.
And then all of a sudden you get this, like, 10x or 100x jump.
And it's like, well, I didn't get 100 times better, but my results just got 100 times better.
So something's wrong.
Either I got lucky or somebody made a mistake around here.
And I think in essence, that is what imposter syndrome is.
It's like, it's this feeling of like, okay, I'm good, but I'm not that good.
I'm sure Maya Angelou like was like, why am I getting invited to the president's inauguration?
Why am I being like handed all these awards?
It's a mismatch, I think, in proportion.
Yeah.
Yeah, the results outstripped your perceived competence there.
That makes sense to me.
You know what I mean?
because like, yeah, your results, like you said,
your results are 100x, but your abilities were like,
you were still the same guy.
Right.
Right.
Yeah.
What happened in my case, and I think this is kind of maybe how I got over imposter
syndrome, is I eventually just recognize that the industry or the area that I'm in,
that curve is extremely exponential.
When you're kind of far down on the curve, a 5% improvement results in a 5% increased
result. But like once you get up towards the top of the curve, once you go from like 98th percentile to
99th percentile, that's not a 1% jump. That's like a 500% jump. And then when you go from 99th percentile
and 99.5 percentile, that's another 500 percent jump, right? So ironically, I think it is just
having an accurate understanding of the domain that I'm in reoriented me appropriately to be like,
oh, okay, no, this actually makes sense.
I'm not this crazy imposter who, like, randomly ended up.
It's the nature of the industry.
It is.
Yeah, yeah, yeah.
You don't necessarily have to experience these huge results to experience imposter syndrome either.
A lot of times people even see it as a sign of progress, because you probably are pushing
yourself just a little bit, even too, and you're in a new situation where you're like,
ooh, I don't know if I belong here.
That's maybe a good sign.
Some people see it as a good sign.
I would see it as a good sign too.
If you think you're an imposter in a situation, it's probably a good sign that you're at least
paying attention.
right? You're paying attention to what's going on around. You're like, I'm pushing myself maybe into a new territory or something like that. And maybe it's probably good to have a little bit of that. It's definitely better than Dunning Kruger. Oh, absolutely. Absolutely. I've been in rooms with like a lot of extremely successful people. And my experience generally is that most of them feel this way. It is interesting that at the top of the pyramid, most of the people are like, how did I get up here? I'm just a guy with a blog or,
I just went where they told me to.
Whereas when you go to the bottom of the pyramid, you run into Dunning Kruger.
You run into the people who think they're the next big thing.
John Steinbeck had this amazing quote about Americans.
He said the problem with America is that everyone who's poor thinks that they were just an unlucky millionaire.
Anecdotally, like, I've seen this quite a bit.
When I lived in New York City, I had a neighbor who was one of the top researchers at McKinsey.
McKinsey, I mean, you know, they work with all the biggest companies and corporations.
in the world. And I remember I had dinner with him once, and he told, like, the most fascinating
thing. He said that he was actually, when he was there, he was in charge of, like, one of the
larger research projects across all their client companies of really trying to identify top
performers very early on. How can you correctly identify maybe a future CEO or a future C-suite
executive or a future, like, brilliant researcher straight out of college? And so they ran, like,
tons of studies in experiments and tracked people for, I think, like a decade across lots of
different companies. And he said that the conclusion that came back is that there are two
ingredients that generally have to go together. All of the superstars had both of these ingredients
at the same time. And he said the first one was they were obsessive overachievers and perfectionist.
The second trait was they chronically underestimated themselves. He described it so many,
He said, like, overachievers with crippling insecurities.
Yeah, yeah.
Just a neurotic ball of net mess.
It's basically people who are like excellent at what they, they like obsessively pursue excellence,
and they always think everything they do sucks.
He's like, they're miserable people, but like they will make a great CEO one day.
Corporate America.
The little research they have done on imposter syndrome, they do find it, it's not that these
impostors actually underperform.
They just expect to underperform.
And generally speaking, they're no different than anybody else on any measure that they give, all right, or that they've been tested on.
The real attribute is that the bad outcomes, they attribute those to their ability.
And then the good outcomes they usually attribute to luck or circumstance.
There's a couple of good things, too.
They cheat less.
Impostors cheat less.
Yeah.
People who feel like their impostors cheat less because they're like, they're trying to prove themselves all the time, right?
There's two types of imposter syndrome.
You have the true impostors who really just, they really do think that.
It's probably these people at McKenzie.
They really think they are impostors.
They really do have a negative self-evaluation.
And then they have what they call these strategic impostors, which I kind of like this.
Oh, they like downplay it because it's more of a social save and face type of thing.
They actually are accurate in their assessments.
Yeah.
But they just downplay as kind of a socially acceptable way.
Yeah.
Performative type thing.
They're showing how a humble I am.
Yeah.
Right.
You mentioned something a few minutes ago that I want to double click on it because I do think it's important.
I don't want to let it just pass because it is actually really important.
You pointed out, you said, like, anytime you are put in a situation that maybe stretches you beyond your current level of competence, it is natural and expected that you should feel a little bit imposterous, right?
Then you see this a lot, you know, people who get maybe a big raise or a big promotion or starting a new career or a new company or whatever.
I've seen this with friends with like when they become parents for the first time.
They're like, I don't know what the fuck I'm doing.
And like, why is anybody trusting me to like take care of this thing?
It's a very natural response.
There's that old quadrant thing, right, where you start at unconscious incompetence,
then you go to conscious incompetence, then conscious competence, then unconscious competence.
You are being thrust back into the quadrant of conscious incompetence.
You are suddenly very aware of all the things you don't understand and all the skills you have not yet adopted.
But that discomfort and that feeling is what forces you to adopt those skills.
That's a healthy place to be.
Right.
That's where growth happens.
Yeah.
The closest thing that's the thing.
we have to like a mechanism for it, it's called the spotlight effect, right? We overestimate how
much we think people are paying attention to us, right? And it done various different studies on this.
Basically, that's kind of the underlying mechanism is that we overestimate, oh, everybody's
looking at me. I got this new job. You know, I got this promotion. Now everybody's looking at me.
When it's like, everybody's kind of like, oh, yeah, he's there. Cool. Moving on. People tend to
overestimate this one. There's this kind of like cool study they did where it was back in the 2000s
where they had people put on a Barry Manilow shirt, which for college kids back then, it
like that was embarrassing, right? Let's go. Very mad. That was embarrassing for them. And
they predicted about half of the people who put this on thought, oh yeah, everybody's
looking at me and making fun of me. It was only about a quarter of the people, not
half. So it's just a simple example of how we overestimate. You probably remember this.
I did a video a few years ago about the spotlight effect. I went down the Venice
boardwalk in a chicken suit. I delivered the entire video in the chicken suit. Nobody stopped me.
Nobody said anything. Nobody cared. The whole video was about how like nobody fucking cares.
Nobody's, nobody's paying attention.
Everybody's going to forget.
The spotlight effecting is important because, again, a lot of our understanding of what is reality, right?
What is evidence is socially based, you know?
So if we assume everybody's looking at us and expecting certain things from us falsely,
then we can draw the wrong conclusions about our own competence.
I've seen a handful of people in our industry who have, like, very publicly said that
imposter syndrome is, like, not a thing.
and you should never feel it.
And I just think that's like the most fucked up.
That's a good point.
That's a really good point.
Unrealistic, because if you were the type of person who never feels imposter syndrome,
never feels like you need to learn more and grow to earn the spot that you're in,
there's another name for that.
And that is our next miscalibration, which is narcissism.
This is the internet's favorite pet subject at the moment.
I think the first thing to understand about narcissism is that it's a little bit more nuanced
than the lay person probably assumes.
I think these days narcissism is often just interchanged with the word selfishness, right?
You know, people are like, that person is selfish.
They must be a narcissist.
Narcissistic traits are actually, there's a lot more subtlety going on than just being a dick and overestimating yourself.
The useful example here, arguably one of the greatest chess players ever live, was a prodigy from America named Bobby Fisher.
What I hear said a lot is that Kasparov had the best career, Bobby Fisher at the highest peak.
In 1972, he became the world champion.
He defeated the Soviet Union's champion Boris Spaskey.
He was very big because it was hide of the Cold War and everything.
But Bobby Fisher was like a very enigmatic person.
As soon as he won the world championship, he completely disappeared, like just went off grid.
And then he refused to play again.
And then when the chess federation really pushed him to defend his title,
he kept nitpicking problems with the game formats, with the way the tournament was going to be hosted.
the scoring systems, there was always some technical, technicality that he could point to for
why it was unfair that he would have to play under those conditions. And so he ended up never
playing again. He ended up vacating his world championship. And he actually retired from chess
completely. And what's interesting is that once he lost that kind of domain expertise of chess,
the rest of his life unraveled. Like he had been a child prodigy. He was one of those kids,
like, I mean, he was playing chess professionally since he was like,
fucking 12 years old. So he was not a balanced person. And once chess was removed from his life,
he didn't really have anything else to fall back on in terms of self-efficacy or a well-rounded
identity. And so he spiraled. He became a little bit of a crackpot conspiracy theorist. He would
go on radio stations in random countries and say crazy things. He got arrested in Japan. He had his
passport revoked. Basically, I,
eventually, like, allowed him to live there because that's where he won his world championship.
And he died there at 64 completely alone. No friends, no family, kind of forgotten by the world.
You and I discussed this before the episode. We settled on him as an example here because there's
plenty of selfish assholes that we could have picked here, right? But I think Bobby Fisher is an
interesting example in that narcissism, it's not about
the selfishness and it's not necessarily even about overestimating yourself because Bobby Fisher
was legitimately the best in the world at what he did, but he was narcissistic because he could not
tolerate ego threats. He could not tolerate criticism. He could not tolerate negative feedback or
negative judgment. And so if the Dunning Kruger is just somebody who's very ignorant and assumes
they're much better than they actually are, and imposter syndrome is somebody who is so aware of
all the factors that went into their success that they,
they underestimate themselves or maybe feel a little bit less confident than their
competence reflects.
Narcissism is just a person who is constitutionally incapable of accepting the negative
feedback into that calibration system.
And so the only evidence they receive is the positive.
And so it just, it pumps them up endlessly in kind of a delusional self-confidence that is
actually incredibly fragile. It can be derailed in a single moment. It must be defended at all times.
And it actually makes for a very miserable person in a person who's very miserable to be around.
I think it's very important to stay on narcissism for a bit here, not just because of the miscalibration
thing and that's what this chapter is about, but more practically just because so many people
mistake confidence for narcissism and vice versa.
I've done a many series of videos on Instagram about the difference between confidence and narcissism.
And it's interesting because I know when you look at dating research around narcissism,
you see a pretty consistent effect where narcissistic people are genuinely mistaken for being confident
and they are judged as being much more attractive in the immediate term.
But then after the person gets to know them after a couple dates,
they become perceived as extremely unattractive
because the fragility shows up, right?
So the narcissist has a lot of self-efficacy.
They, like, have a lot of belief in themselves,
but that belief is very tenuous.
It's very reliant on external validation
and people buying into that frame of reality.
And so if anything happens in the narcissist environment
that does not support their delusional self-belief,
the narcissist lashes out.
attacks the person, undermines the person, refuses to hear certain things, refuses to accept
feedback, and ultimately finds ways to kind of sabotage the situation. This is also why I tell people
that the fastest way to distinguish between a narcissistic person and a confident person is to
simply give them critical feedback. Just tell them no. Just say, no, actually that's a bad idea.
A narcissist will lash out. They'll get very defensive, they'll get very angry, they'll attack
you, they'll tell you that you're an idiot, that your idea is stupid. A confident person will actually,
you know, even if they're a little bit hurt, they'll want to hear more. They'll say,
oh, interesting. Tell me more about that. Why do you think that? Even if they don't agree with you,
they will respect your opinion. But a narcissist, because their self-afficacy is so tenuous,
they can't stand for you to have a different opinion. Your opinion must be like either rejected
or changed. It's because they've staked all of that on that external validation, right?
Like, their whole self-regard is staked on that. So any threat to that is very, it's very
threatening. It's very dangerous for them because if they accept that, then what do they have left?
There is nothing left. It's kind of the opposite of the self-mastery that that Banduro talked about,
right? It's not based in any real-world experience. It's just based on that external drip of external
validation that they have. I think what is also distinct about narcissism versus, say, Dunning Kruger
or imposter syndrome is it is extremely socially validated, right? Like a Dunning Krueger person,
they might overestimate their own abilities, but it's not because they think they're a special
superior person. They're just clueless, right? They think they're good at a thing that they're not
good at. Whereas a narcissist, they need to believe that they are extremely good at a thing,
because there's also this narrative piece of,
I'm better than these other people.
I'm special.
I deserve special treatment.
And so they need to feel superior to others.
And that is also part of the miscalibration, right?
Because it's like if every social interaction you go into,
you have to feel superior or better than others,
then by default,
you're never going to get accurate feedback from the world
about where you actually stand,
and so you're never going to build real confidence.
Like, an actual confident person
would be able to walk into a room,
be like, well, I hope I'm better than these other people.
I hope I'm good at this thing.
I think I'm good at this thing.
But if I lose, that's fine.
I'm just going to learn from it.
I'm going to improve.
A narcissist is going to look at it,
and they're not going to be able to tolerate
the thought of being inferior.
But that's just one type of narcissism, right?
Yes.
And that's the most common one we think of.
When people use the term narcissists,
in just the general sense, that's what they usually mean.
So there's two types of narcissism.
There's the grandiose narcissist, which is the classical narcissist.
The narcissist who believes I'm better in everybody else, so give me special treatment.
But then there's also the vulnerable narcissist who also has a delusional belief that they are
somehow worse off than everybody else, that they are uniquely victimized, that there's
something especially unlucky about their existence, and therefore they deserve special
treatment and attention. Right. Right. So the commonality is, I deserve something special. I deserve
something. I'm entitled to something. Exactly. It's the entitlement. Both are based on a
completely inaccurate measurement of self versus others. All of us externally based. All of its,
the validation comes from the outside. Yes. And so the grandiose narcissist has kind of this
inless craving for other people to validate how great they are, whereas a vulnerable narcissist
has this inexhaustible craving for other people to validate.
how fuck they are, how unlucky and unfortunate they are, how victimized they are. So you get this
really fucked up situation with vulnerable narcissists where they will like actually put themselves
in positions to be taken advantage of and to be victimized because that feeds their own
narrative of how special and how much attention they deserve. Just goes, you know, it's so wild.
We just, we have to have a consistent story no matter how fucked it is, right? Yes. That's,
yeah, I don't know. We would rather.
be miserable than uncertain. Yeah. Do you find yourself
spending a lot of time around narcissists these days? I know you've talked
before that, you know, you've, there definitely were a lot of narcissists in your
lives. And I'll admit I've had some narcissism at different points. We're all a little bit
narcissistic. I went through a phase where I think I was a bit narcissistic. Today, I've
developed like a pretty strong allergy to narcissistic people. Like, I, I feel like I spot them
pretty quickly and I have zero hesitation of like, bye. But, you know, coming back to kind of my story,
my situation, you know, I mentioned earlier that I never felt like I developed that domain
confidence when I was young. You know, the video game thing obviously didn't really pan out.
The music thing, it gave me a little bit of confidence for a little while, but then, like,
as soon as I tried to take it professionally and went to music school, like, I could,
felt incredibly inadequate and then I ended up quitting, which also didn't feel very good.
I actually think one of the reasons I got into self-help so much, and I think this is probably
true about a lot of people, is I did feel so just broadly insecure across all of my life.
I felt insecure in school. I felt insecure socially. I felt insecure romantically.
I mentioned earlier, I went through this phase where I did try all this self-help stuff. I did try
all the affirmations and I did try like the body, you know, the body language shit.
and all that. And I got into the dating coaching stuff. And I looked back at that period and I was
like pretty narcissistic. Like I was very self-absorbed. It was all positive thinking all the time.
I was very kind of like had this grandiosity thought irrationally highly of myself. And it just
made me an asshole to a lot of people. And I think two things happened concurrently in my 20s.
One is, is that I discovered that I actually did have quite a bit of talent and skill for
communicating with people, relating to people, and then also for writing. And I did develop a lot
of domain confidence in those two areas. And then simultaneously, I realized that, you know, I ended up
hurting a lot of people that I cared about just from, like, being such a selfish prick. And it's
one of those classic cases of like, okay, you know, eventually all of your failed relationships,
the only thing they have in common is you, right? So it's like, you built some evidence.
Yes, yes, I definitely built some evidence.
I'm like, okay, I've like really pissed off
half a dozen people I care about in the exact same way.
I think I'm the problem.
Kind of the confluence of those two things.
One was like actually building some genuine confidence
and competence in some areas of my life.
And then secondly, realizing that I was kind of overcompensating
through some narcissistic tendencies
and I needed to like chill out a little bit on myself.
By the time I got to my late 20s, my 30s,
I was a little bit well adjusted and had kind of a genuine good self-esteem and self-afficacy.
But it was a messy process to get there.
It's a very messy process.
I don't know.
The older I get and the more I see narcissistic behavior, I just feel sorry for them now.
And that'll ruffle some feathers because I get it.
Like, they do hurt a lot of people.
Like, I get that.
And I went through periods, too, where I had, like, probably been a little more narcissistic
than I needed to be.
But when it's taken too far, I get it.
It hurts people.
But it's like there is some sort of,
they weren't taught how to build that evidence.
It's a coping mechanism.
They're hurt people,
hurting people, right?
Yes.
There's that old saying,
hurt people,
hurt people, right?
Right.
I'm not saying to dismiss their behavior.
I'm not saying it excuses it.
It explains it to some degree.
And so, I don't know.
The older I get,
the more, I'm just like,
man, I feel sorry for these people,
you know?
It's kind of sad.
It's a dead end.
Yeah.
Yeah, it is a dead end.
I don't know.
Maybe it is because I used to kind of be like that,
but I just try to stay away as much as possible.
Yeah, and I still think that's the right move,
but you can still feel sorry for somebody for it.
Why do you think narcissism is having such a big moment right now?
I mean, it's like, I will say this from our content.
There's like an insatiable demand at the moment for narcissism content.
And I find it interesting because this has not been true
up until maybe like three or four years ago.
I think this is one reason.
I don't know if it's the reason or a big reason.
I do think a lot of it is people don't want to take
some responsibility for their own behavior too. And it's a little bit of a, may not projection,
but it's just a way for them to deflect some responsibility around things. Again, I get it. I know
these people can be hurtful and do a lot of harm. That's, that's true. But I also think it's just a way
for people to excuse their own, they didn't take responsibility in that relationship necessarily.
People just have different wants and needs sometimes. And some people interpret that as selfishness.
and then that gets taken to, like you said,
that gets taken to narcissism.
So instead of saying,
this person wanted something different
than I wanted and they held a boundary,
sometimes that's the thing too.
It was like when people hold boundaries,
other people see that as selfishness.
They can't handle that.
And like, oh, this person is a narcissist
because they told me what they wanted
and they didn't want the same thing I wanted.
I think there's some of that.
I don't know if that's the full story.
I think there's a lot of that going on.
It's just easier to call somebody a narcissist
rather than saying,
I was hurt by this and it's nobody's fault.
Then they have to deal with like the icky
messy feelings of, you know, dealing with other people.
And complication and dealing with other people who have different wants than I do.
I don't know.
How does that land for you?
I have a very cynical theory around this.
Extremely cynical theory.
I don't know if I believe this, but it is something that has occurred to me,
especially given, like, how popular this content is specifically around social media,
like short-form content.
So when you look at research around social media, social media power users can to be
pretty high in narcissistic traits. So narcissists by and large are on social media the most.
They tend to engage the most on social media. They tend to post the most on social media. And
narcissists don't think they're narcissists. Yeah. They think everybody else is a narcissist.
Oh, okay. And so what I think is that you have these social platforms where their power users are
pretty high in narcissistic traits. And because they're high in narcissistic traits, and because they're high in
narcissistic traits, they probably struggle in a lot of their relationships in their lives. And because
they're high in narcissistic traits, they don't take responsibility for those struggles and they blame
everybody else. And so when they see content about narcissism, they're like, that's why,
that's why I'm surrounded by narcissists. And so they like and they share and then I just make
another video. That is pretty cynical. But it makes a lot of sense. And we make money, Drew.
That's true. Yeah. I use that term very carefully anymore. I don't.
We should. It's so overused. Yeah. It's so overused right now. Especially like if you're
talking about narcissistic personality disorder, that's a whole different ball game. A whole different ballgame.
If you're just calling somebody a run on the middle, narcissistic even though, too, I don't even use that.
I'll call people an asshole. Yes. A lot. I like that word way more than being a narcissist.
Because sometimes people are just an asshole, you know? And it comes back to that subtlety, right?
Like selfishness is not necessarily narcissism. Like plenty of non-narcissists behave selfishly at times.
Having a big ego, being overconfident, right? Like a lot of
of people who are not narcissists are overconfident at times or have a big ego at times.
Narcissism, very specifically, it is that combination of the entitlement plus inability to accept
feedback. It's like those two things wrap together. If you're not good at establishing your
own boundaries, then other people who establish boundaries are threatening to you. And that can look
like narcissism, some people. So again, it's just like, I wanted this person to do something.
they said no, they're a selfish, narcissistic asshole.
I think that comes up more than people realize.
So just to summarize, you know, leading into this chapter,
we talked about how confidence is built by accumulating evidence,
that evidence is dependent on it being realistic.
It's based in reality.
This chapter, we talked about how if you can't calibrate what is realistic
or what is reality, right?
Like if you have some sort of delusional perception around yourself or the world,
or if you're surrounded by people who enable a delusional perception like Florence Jenkins,
then you will not get an accurate level of confidence to your competence.
I do think it is worth stating plainly that the goal in life in general is not necessarily
to be confident all the time, right?
Like, you shouldn't be confident about things you're bad at.
That would harm you.
That would be bad.
Whereas you should be confident about things you're very good at.
So the goal with confidence isn't to accumulate as much.
confidence is possible. The goal with confidence is to have an accurate perception of your own
competence in your own abilities in each situation. And so if you want to feel confident in more
situations, then you should aim to be more competent in more situations. So in this chapter, we
covered a few different ways that we get miscalibrated. There's Dunning Kruger, which is we're just
so clueless that we assume we know way more than we do, which ironically then prevents us from learning
because we feel like we don't need to learn anything.
We talked about imposter syndrome,
which is somebody who is put into a new situation.
Maybe the results of their efforts
have outstripped their perception of their own confidence.
And so they feel like they don't deserve it
or they're not ready for it.
But I think you and I both agree that this is generally,
it's either A, a high-quality problem
or B, it's just part of the payment of growth.
You know, it's a natural side effect
of putting yourself in new situations
and expanding your,
own abilities. And then, of course, we talked about narcissism, which is less about the confidence in
general. It's more about the inability to accept feedback and the social narrative around entitlement,
special treatment. You have grandiose narcissists who have just delusional levels of self-belief,
self-affecacy coming out of their ears. They probably believe they're amazing at things that
they're actually terrible at, much like Florence Jenkins. Whereas you have vulnerable
narcissists who chronically underestimate themselves because that gets them special treatment and that
gets them validation from others. And so they refuse to accept feedback from the world to maintain
that self-perception. It's funny because at the top of the episode, you kind of joked. You're like,
I've never really worried about confidence. I just do things. And sure enough, here we are,
like three hours in. And it turns out, yeah, you probably shouldn't be worrying so much about
how much confidence you have because confidence is downstream of competence. So the goal of confidence
isn't to accumulate massive amounts of it. The goal of confidence is to accurately reflect
the competence you feel in the world. And when that confidence does not accurately reflect
your competence, you suffer. You either overestimate yourself and set yourself up for
massive failures and embarrassment, or you chronically underestimate yourself and put yourself
in a situation where you never realize your potential, you never achieve the things that you could
achieve, and you never live up to maybe some of the goals and dreams you have. This raises a really
interesting question. Because if confidence is domain specific, if it's really just about building
evidence about one skill or one situation, how is it that some people seem confident no matter
what situation they walk into? Some people just seem to be pretty okay trying a new thing and
understanding that like, hey, I guess I'll just get good at this. Whereas some people, like,
really freak out and become very neurotic and anxious around any sort of newness or uncertainty.
And so up until this point, we've talked about how generalized confidence is the way, like,
Norman Vincent Peel espoused, isn't really a thing that the route to general confidence is
selecting specific domains and accumulating evidence of competence in that domain. It turns out
you can build generalized confidence, but that approach to building generalized confidence is a bit
counterintuitive. And as we'll see in the next chapter, experts for a long time thought they knew
how to build generalized confidence. They kind of bought into the peel fallacy for a while.
And if you were born in the last 50 years, it probably fucked you up a little bit as a kid.
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All right, we're back.
Let's jump back into it.
So a quick recap up to this point.
In chapter one, we talked about how most self-help advice gets confidence completely backwards.
This is the peel fallacy.
This idea that you need to feel confident or believe that you're confident before you can actually perform well.
Turns out that's not true.
In chapter two, we learned it's actually the reverse. You have to perform well, and that's what builds confidence. Confidence is the output, not the input of high performance, but there are a couple caveats to that building of confidence. For one, confidence is domain specific. Two, you have to build that evidence, but that evidence has to be rooted in reality. And then in chapter three, we learned about all of the ways that we misinterpret reality, let's say. We are miscarpeted reality. We are miscarpeted.
calibrated towards reality. We overestimate ourselves in some situations because of our ignorance. We
underestimate ourselves in other situations because we just assume that we got lucky or that we were in
the right place at the right time. And then, of course, there's all sorts of social comparison aspects,
different narcissistic tendencies that can warp our perception of how good we are at something. And that
can give the illusion of confidence. Now, that last point is really important because in this chapter,
we're going to take a little bit of a detour to talk about self-esteem because self-esteem
is very relevant to this discussion of confidence. And up until this point, we've really
been shitting on the self-help industry and traditional self-help advice and the peel fallacy
and how it's gotten it backwards. But it turns out that conventional psychology also got this
backwards for a good 60 or 70 years as well. And their version of getting this backwards,
was the self-esteem movement.
So I want to take a few minutes
and just kind of briefly catch our listeners up
on what self-esteem is,
where the idea came from,
how prevalent it became for a number of decades,
how it infiltrated public policy quite a bit,
and what the repercussions of those mistakes ended up being,
because it's going to relate back
to a lot of this discussion of confidence that we've had.
So the concept of self-esteem,
it goes all the way back to the early days of psychology.
I think from the beginning, everybody kind of had this intuitive sense that people seem to have a relationship with themselves.
And if you have a good relationship with yourself, where if you tend to have positive feelings and thoughts about yourself, you probably are doing better in life versus if you have bad thoughts and feelings about yourself.
William James was one of the first people that really tried to pin down this concept and put a framework around it.
And he simply defines self-esteem as your successes divided by your pretensions.
Essentially, what you achieved divided by what you expect of yourself.
And so if you have insanely irrationally high expectations of yourself,
you're probably going to feel bad about yourself quite often.
Whereas if you have very low expectations for yourself and you actually achieve quite a bit,
you're going to feel very good about yourself.
Now, this little equation, it's fun, but I think it's more descriptive.
than prescriptive.
Like it doesn't really tell us what to do, right?
Like it does it mean we should have low expectations for ourselves?
I don't know if that's necessarily the case.
Does it tell us that we should go out and achieve as much as possible?
I don't know if that's necessarily great advice either.
The thing that William James intuitively got correct was that he saw self-esteem as an output
of your actions and behaviors, not an input of your actions and behaviors.
As we're going to see, this is going to change pretty soon.
because the next generation of psychologists came along, starting with Carl Rogers in the 40s and 50s.
And Carl Rogers, you know, Rosarian therapy, we've talked about it on some previous episodes.
You know, his big thing was this concept of unconditional positive regard.
So what he noticed in his clinical practices is that generally people who came in with a lot of problems,
there was an intense amount of self-judgment and an intense amount of shame.
And they seemed extremely critical about themselves and often in,
and very irrational and unfair ways towards themselves.
And so Carl Rogers was just very focused on getting people to accept themselves, right?
Like just tolerate their own flaws and faults.
And sure enough, he discovered that if you were able to do this, it then seemed the free people
up to actually improve their lives in some meaningful way.
Now, around the same time, Abraham Maslow was doing his early work around humanistic psychology,
and he was playing around with different hierarchies of psychological needs.
You know, most people at this point are pretty familiar with Maslow's pyramid.
Turns out the pyramid is not very empirical.
It was just kind of a throwaway framework that he jotted down in a notebook.
But that's a podcast for another day.
But Maslow was the first person who really put self-esteem as a need.
And not only that, but he put it like pretty high.
high in the hierarchy. And so he saw it as a prerequisite to high human functioning. And I think this is,
uh, him and Rogers are kind of the first point where you see this argument of like, no,
self-esteem is not the result of living a good life. It is necessary to live a good life. And so
this is where the Peel fallacy creeps in. And I have not seen any direct evidence that Norman
Vincent Peel pulled from Maslow and Rogers, but Maslow and Rogers were prominent.
and doing a lot of their work in the 1940s when Peel was going through all of his insecurities and anxieties.
So it would not surprise me if Peel kind of pulled his framework off of Maslow and Rogers and then popularized it to the mainstream.
Yeah, either way, it was kind of in the zeitgeist, right?
Yeah.
That was just kind of the thought that was coming up in the culture for sure.
So once we get into the 1950s, you start getting into, uh,
some of the work by Nathaniel Brandon, and he wrote a very popular book called The Six Pillars of
Self-Esteem. And this is where you really see the concept just like take hold. And Brandon and a number
of researchers and psychologists around him, like really strongly believe that if you could just
make people feel good about themselves, then you would see all sorts of good positive outcomes
happen as a downstream effect of that. It was really just the Rogarian idea of,
of unconditional positive self-regard on steroids.
To the point where it's, it's, there, there was a strong, uh, moral inclination of like,
we should be implementing this into schools.
We should be implementing this into prisons.
We should be, this should be part of our public policies, like giving people high
self-esteem, making sure that everybody in society feels good about themselves.
So then that will enable them to go out, uh, and achieve great things.
And so by the time you get to the 1970s and 80s, this is just the water that everybody's swimming in.
Self-esteem and the peel fallacy, not only is it dominating the personal growth and self-help spaces,
it is now just kind of accepted orthodoxy of psychologists and is being aggressively pushed into public policy.
So one simple example of this is that in the 1980s, there was a California assemblyman by the name of John Vaskinsellis.
and he was the chairman of the Ways and Means Committee and controlled the entire California
educational state budget.
Now, Vaskinsellis became a bit of a self-help junkie.
He attended Eslin Institute.
He got really into the human potential movement.
I believe he went to like a Wayne Dyer seminar or something.
And he just got completely converted.
He was like, this changed my life.
Everybody needs to do this.
And he actually had quite a bit of power in the state of California to implement.
a lot of these changes. So in 1986, he managed to create the California Task Force to promote
self-esteem and personal and social responsibility. God, you've got to love bureaucrat. These names.
So good. So this task force commissioned UC professors to research the link between self-esteem
and six social problems, crime, drug abuse, teen pregnancy, child abuse, welfare dependency,
and academic failure. And so the California state system started implementing this research. They
They started really digging into everything and really trying to see where these interventions helped and what sort of difference they were making.
So the researchers studied for over three years and they found nothing.
There was no link.
There was no connection.
There was no causation.
They couldn't find anything.
The problem was, was that the guy who controlled their budget wanted there to be a link.
He had basically staked his career on there being a connection between self-esteem and all these.
pro-social outcomes. So in 1989, the task force published its public report, and the press release
declared a strong relationship between self-esteem and social problems had been, quote, unquote,
definitely confirmed. The statement itself was false. It did not reflect the data accurately.
The researchers who allowed it to go through knew it was false, but they also knew Vasconcellus
controlled the University of California state budget. This was crazy. I didn't know that. I knew that. I knew
that, you know, the self-esteem movement started in California, like, I've heard that story.
I did not know there was like a systematic kind of papering over of the actual results at the time.
They knew it was false and they kept pushing it.
I think this is wild.
This is one of the few times that political corruption has intersected with psychology.
And actually had a very real impact and effect on the world.
This task force report from California, it went on to become the best-selling state document in history.
It sold over 60,000 copies.
Vasconcellus became a national celebrity.
He went on countless talk shows.
More than 40 California counties form their own self-esteem task forces.
The ripple effects lasted for decades.
What it did is it validated the hypothesis, which had been around, you know, since the 60s.
that if you could just make people feel good about themselves, then they would perform highly
as a result. It's the Peel fallacy all over again. Well, it's one thing to be like peel and write
a book about it. And it's another to be a government official on like, this is our policy,
institute it and scale it to that degree and institutionalize it. So that's what I just found wild.
And they did it knowing that it wasn't actually true, that it didn't actually work. I mean,
I don't know about you. We talked a little bit earlier in the episode. You know, you said that you didn't feel like this stuff was pushed on you. And feel like it was like shoved on my throat in that way, yeah. I do remember like the great inflation stuff. That I do remember being a thing. Like when I was in middle school like, oh, everybody's getting A's and B's. Like this is weird. So I do remember that. Yeah. We had great inflation. We had participation trophies. I remember I was horrible at sports and I got a trophy for everything I did. Which I remember at the time just thinking it was ridiculous. I'm like, why are they giving me a trophy? Yeah. Like I don't even want to be here.
This also could have just been the water I swam in though, too, and it could have just been like there was a lot of positive regard around.
Because I do remember there were definitely adults around me saying, oh, you kids are so coddled these days.
I do remember that.
But I just don't remember it being like shoved down my throat.
Like everybody's special and everything like that.
Great inflation was definitely there.
There was a lot of that.
So I very specifically, because I was an underachiever in school.
And I very specifically remember my teachers telling me that I could do anything I wanted, that I was brilliant.
anything I dreamed I could accomplish.
I just had to believe in myself.
Like, I remember going to school counselors and they were telling, you know, like,
you have like assembly speakers come and stuff.
Oh, yeah.
Okay.
Okay, maybe I'm misremembering.
Yeah, yeah, yeah, yeah.
Yeah, yeah.
There was like motivational speakers who would come to our schools.
Yeah, we had motivational speakers come.
We had, uh, I remember we, yeah, I mean, there was tons of stuff.
Okay.
Yeah, okay, I might be misremembering this just a little bit.
Like, I think it was a little bit.
Since I was a kid, I didn't know what came before that.
Yeah, yeah.
And to tie this back.
into some of the research we talked about earlier, right, about the link between performance
and confidence. Remember, adults, if you make them feel better about themselves, they will perform
a little bit better. Kids, they will not. And in fact, what you find with children, and this is
actually a very important point for the parents out there, when you are trying to motivate and
validate your kids, it's very important that you validate them for things that they've done,
not for things that they are.
Because if you tell a kid, you're so smart, you're so great, you can do anything,
and they haven't done anything, what you're actually subtly doing is you're creating an incentive
for them to not do anything because they're already being rewarded for just existing.
And so if they actually try and fail, then they risk losing what they already have.
Whereas if you only validate them for the things that they try,
then you create an incentive for them to keep trying new things.
And this is really important.
This is something that I mean, you see it come up a lot with gifted children.
You actually, there's some, I did a YouTube video on this last year,
but there's some really interesting research around kids who are particularly talented or gifted.
It's very common that they get validated way too much when they're young.
And so what happens is that they actually become demotivated.
Because obviously when you're young, anything you try to learn, you're going to fail at.
You're going to be bad at it first.
And so if you're one of these kids that is just always being told how great you are without doing anything, then you actually develop some neuroses around trying and failing.
You just kind of become a sloth.
Right.
Yeah.
Or perfectionism takes over to the point where you don't act and don't get those risks.
And yeah.
Yeah.
Yeah.
Yeah.
You see that a lot.
So, yeah, we kind of forget now, but it is hard to overstate how big the self-esteem movement got.
not only did it comprise the entire self-help industry and personal growth industry, by the mid-90s, it's a multi-billion-dollar industry.
But we're talking about education systems across the Western world.
We're talking about public policy.
We're talking about like government bureaucracies are being created.
NGOs are being created.
You're talking about like prison systems, correctional systems.
Corporate programs.
Corporate programs, seminars.
Billions and billions of dollars, tens of thousands, maybe hundreds of thousands of jobs,
are hinging on this idea that if you can make people feel good, they will perform better.
The problem was, is that the academics quietly knew the math was not mapping.
The data was not lining up.
There was not much strong evidence going on.
So around the year 2000, the Association for Psychological Science decided that somebody needed to get to the bottom of this.
Somebody needed to like really figure this out.
And so they tapped a researcher by the name of Roy Baummeister at the University of Florida State.
And Baumaster is a superstar.
You and I are both fanboys of him.
Like anybody who's like, if you're a psychologist listening to this, you probably know who Baumaster is.
And if you're not, you probably, you probably don't.
But Baummeister is a bit of a badass.
And he was tapped by the Association of Psychological Science and basically told, like, look, you have all the resources you need.
We'll give you all the researchers you need to help you get to the bottom of this.
Figure this out.
Like get the data right and come back to us with what the reality is, what the effect sizes are.
And it's worth noting that Baummeister himself fully subscribed to self-esteem.
He was completely bought into the movement, totally bought into the idea that you needed to make people feel better about themselves.
And so he took the project on with a lot of pride in gusto.
And over the next few years, what he found was basically a nuclear bomb to the self-esteem
movement.
He published a paper in 2003.
And the results pretty much just murdered the self-esteem movement, like shot it in the
fucking face.
Deadness tracks.
Yeah.
And it has been dead ever since.
Yeah.
Yeah, I shot it dead in his tracks more or less.
And then it basically said what we already knew about it, that too, right?
That self-esteem really is largely an outcome of success, not the input, not the cause of it.
Artificially inflating it, like you said, especially in children, doesn't produce better outcomes, doesn't produce achievement.
It actually a lot of times does the opposite, like we've talked about.
There were two tiny effects that did survive kind of the scrutiny of it, though.
One of them was just kind of people with higher self-esteem were a little bit happier.
and they did they were a bit more likely to just take action on things like this behavioral activation
type things right but the quote from Baumeister was it fell short of of what many psychologists had
hoped for including himself like he said so he took a very honest look at this and you know up to
that point that he kind of thought that for the past 30 40 50 60 years this has been the holy
grail of psychology is finding a way to get people to feel better about himself and he just flat out
admitted like, no, that's actually wrong. He also found though, too, interestingly, which we've
kind of already talked about, a connection to narcissism. High self-esteem, they found, was actually
positively associated with a lot of narcissistic traits. And not only that, but when ego is
threatened under these circumstances, aggression became actually a lot more common. So somebody who
was very high self-esteem staked a lot of their identity on something and you threatened them,
they were much more likely to become aggressive out of this.
I believe they even did some of these studies in prison populations.
You think about this a little bit.
Just think about it.
If you go into a prison, you're probably actually going to find a lot of people who are very high in self-esteem.
They think a lot about themselves, right?
And they're also very, very aggressive if you threaten their self-esteem in any way, threaten their identity in any way.
Baumeister was one of the first ones to really find that connection there.
The conclusion that they really came to, though, out of this was that it was that it was,
wasn't the level of self-regard that you have the level of self-esteem that you had that
predicted the problems, but like whether or not it was anchored to anything real, which is exactly
what we've been talking about this whole time, that evidence building, that mastery experience
that you have. If you can link your self-regard and your self-worth to something that's actually
real in the real world that you've done, that's a more durable form of self-esteem and that you
don't get all the aggression and everything with it. If you just pump up self-esteem and don't
anchor it to anything real, it becomes very fragile at that point and turns into narcissistic.
So this is kind of what they found through the, in the early 2000s when they started doing all that.
There was another set of researchers to, another couple of them, Crocker and Knight.
They basically found that same thing.
And they said self-esteem, it wasn't about the level that you had.
It wasn't how much you had, but what you staked it on, what you staked your self-esteem on.
So if you tie your self-esteem, if you tie your self-worth to a specific domain, then any threat to that domain is also a threat on you.
okay and this is where you get the like you get a lot of people coming back at you and it can turn into aggression at some point like physical actual physical aggression at some point what they found is just even ordinary feedback if you've placed all your self-esteem in this one area and you get ordinary feedback from it you you'll get very defensive with it too i don't know about you but i like definitely been times in the past where i stick a lot of my self-esteem on being the smart kid or whatever like i was good in school and like went to grad school and like had this whole identity around being smart and any perceived slight of my
intelligence, I would get incredibly defensive about it.
Yeah.
And even lash out at people sometimes, too.
Or just be like, oh, fuck you.
You don't know.
You're dumb.
You know, whatever.
You don't know what you're talking about.
And I had to kind of really sit and wrestle with that for a long time.
It's interesting because by my definition, that's not self-esteem.
Right.
Like, if you're having to defend yourself.
Yeah.
All the time.
You don't have a whole lot of self-esteem.
Right.
You clearly don't feel great about yourself.
So it is, I mean, maybe at some point we'll do an episode on self-esteem.
But I've always felt like one of the core issues of self-esteem has just been a definition problem and a measurement problem.
And it is interesting because if you do go back to some of those original researchers and writers in the 50s and 60s, they did define it in a much more holistic way.
Or they tried to at least, right?
And if you go back and read Nathaniel Brandon, like he talked about that self-esteem is it really is a comfort with yourself even when things are not going well.
It is a willingness to be different or be rejected or to have your ideas not accepted because you feel comfortable enough with yourself, right?
And this is often the difficulty with psychology is that when it comes time to measure things, it's very difficult to measure psychological processes and psychological experiences.
And so to get some form of measurement, you have to boil things down into like a simple survey.
And once you kind of water it down into a survey question, you dilute the concept and you kind of make it a little bit of a caricature, like a cartoon version of what the original kind of philosophical claim was.
Right.
I mean, just like with Carl Rogers or Maslow or Young, like they were not, they were not advocating.
Empirical at all.
Yeah.
But they were also not advocating for like an unrealistic form of self-esteem.
They were trying to get at like, hey, there needs to be something here that you can rely on it.
You can lean on.
Yeah.
Right.
Can I go on a tangent really quick?
I'll allow it.
I mean, we're already on it, tangent.
This comes up a lot.
You know, there's a lot of discourse these days around like therapy culture, right?
And one of the more intelligent things I've seen written about it came from a writer named Freddie DeBore.
And he basically made the argument.
He said that therapy concepts, you know, there's a certain class of ideas and concepts that are very good and healthy on an individual level, but they become unhealthy on a social level.
Yeah.
And I could see self-esteem being one of those things.
Because when you think about Carl Rogers, right, like, I have a lot of sympathy and understanding for, like, where he was coming from.
You know, if he was a clinical psychologist, right?
He's working with individual people.
people are coming to them with like massive life issues, huge crises going on in their lives,
and they're probably coming in being unbelievably harsh on themselves.
And so, of course, he rightly observed, which I think all of us have observed the same thing.
Like all of us knows somebody in our lives that is irrationally hard on themselves
and makes themselves miserable quite frequently because of the amount of self-judgment that they have.
And so I think Carl Rogers was just making a very obvious observation of like, hey, dude, you should
shouldn't do that so much. You should give yourself a break. Have some love. You know, like,
if you're, when your partner fucks up, you don't like scream at them for every little error that they
make. Like, you, you have some compassion. You forgive them, you know, you tell them it's going to be
all right. Uh, you, you look at the better sides of their, their personality. Like, why don't you
do that for yourself? That was it. I think what the self-esteem movement is they tried to take that
concept that was true in the micro and then make a macro version of it. And it's like, well, let's
just make everybody feel great about themselves. And because then clearly it will map,
you know, well onto society. And I just think it's one of those concepts. It just doesn't work
that way. You can't scale it. With Peel, whereas like this worked for me, so it should work for
everybody, right? Same fallacy. Yeah. Whatever it is, a technique, a therapeutic modality,
whatever it is, working on the individual level, once you scale it, then it just gets perverted.
That's a definitional problem, I think, too, because everybody has a different definition of it,
like you said. So, yeah.
Yeah, that's an interesting little tangent we went on. I'm glad I allowed it.
You should feel good about yourself for allowing that.
Where this like gets into problems though, too, so the Crocker and Knight, the whole thing around staking your self-esteem on a single domain somewhere, right?
You've also talked about this before, too, about like diversifying your identities, right?
If you do stake your identity on too many things, this is something I definitely realized where like a long time I was just like, I got to be a smart person or whatever it is, right?
And that's a very fragile way to live.
So you need, you know, maybe there's some relationships you need to stake your identity on as well.
Maybe there's other areas.
Maybe there's hobbies.
Maybe there's whatever.
So, yeah, but the problems you run into, though, Crocker and Knight, they identified several areas.
The two big ones, though, really were learning and relationships.
It's like when you learn, when you're learning something, you're staking a lot of your identity on that, any setbacks on that are, like, considered huge catastrophic failures at that point.
And then you're stupid or you can't learn or you can't do this.
you're incompetent. And again, it's just like a catastrophic failure on your part. The other one is
relationships, though, too, because at that point, what you're doing is you're staking your self-esteem on all
of that external validation, which we've already talked about too. You're looking for an external
source of a little drip of validation. And when you don't get that, boom, that's also a catastrophic
failure of your identity around that. So there's kind of a metabolic tax to it, too, that they've come across.
You know, like when if your self-image needs this constant defending, there's kind of a low-grade
vigilance that's going on.
You're always on guard and you're always like looking for some external way to get that
validation.
And it's just, it's exhausting.
Self-esteem is definitely not what it's crap to be, but that's what we found.
Yeah.
Yeah.
Again, it's, it's the side effect of getting things right.
It's not the cause.
So we were raised to believe that self-esteem was something that we could be given, you know,
and we could be given it through trope.
fees, compliments, encouragement, great inflation. But what nobody actually told us is that self-esteem
that isn't earned doesn't stick. People can tell us all the best things in the world about ourselves,
but if we didn't do anything to be told that, it's not actually going to help us. It's not
actually going to make us feel better about ourselves. And it turns out in many ways,
this can backfire. And that backfiring explains, I think, a lot of the problems.
that the last few generations have grown up with.
So we've taken the self-esteem detour,
and I think that's useful as context
for what we're going to explain
in the rest of this chapter,
which is how you actually do build that generalized confidence.
Because if you can't delude yourself into feeling confident,
as we saw with the appeal fallacy and the self-esteem movement,
how the fuck is it that some people just seem to be so self-assured
in so many situations?
Like, there are generally confident people in the world.
all met them. We've all been around them. Maybe there have been times in our lives that we've felt
that way ourselves. So where does that come from? How do we get it? If self-esteem is not the way we get
it. If the peel fallacy is not the way we get it, like how do we actually get it? So Bandura came
back to save the day. In the late 2000s, I think around 2007, 2008, Bandura returned to the concept
of self-epicacy, but he added to it. He found a broader, more widely applicable version of self-efficacy.
Now, we talked earlier, Drew, about me not patting myself on the back too much, but...
Go ahead. Go ahead. Can I just give myself... Can I just take a victory lap on this one?
So I wrote something probably about 12, 13 years ago. I think it started as a viral article since then. I post it on social media all the time.
One of the drums that I bang on frequently is I say confidence is not an expectation of success.
Confidence is a comfort with failure.
And that is exactly what Bandura found.
That generalized confidence, it is not feeling like you're going to succeed in every domain you go into.
Generalized confidence is a comfort with failure and setback, no matter what you do.
So one way to think about this, right, is Bandura's original finding was that self-efficacy or confidence can be built only within a domain.
Right.
But that domain can be.
be a lot of different things. That domain, it could be woodworking, it could be music, it could be
relationship skills, it could be your career path. It could also be managing failure. You could treat
managing failure as a skill that you can develop confidence in. And almost magically, if you choose
that skill to build confidence around, a tolerance of failure, that makes you confident across the board.
That is what allows you to walk into any room and feel self-assured and not worry what's going to happen to you.
Because you know you can handle the worst-case situation.
Now, Bandura called this coping self-efficacy.
I like to think of it as like meta-self-efficacy.
Yeah.
Yeah, it's a very meta-scale, yeah.
Because it's almost like if you and I have been drilling towards the core of what confidence is, I think this is, we have now just entered the core.
Yeah.
Like, this is the base level that if you want to feel confidence across a wide span of areas and experiences in your life, the way to do that is to become comfortable and develop self-efficacy around the tolerance of failure, around the tolerance of challenge and setback.
And, of course, there is just, I mean, this is not new.
Like, once you get into accepting and embracing failure, like, now you're calling back to the ancient Greek.
and Romans, like, this is stuff that's been around for thousands of years. Obviously, any process
of learning requires a certain degree of failure. Any process of growth requires a certain degree
of failure. And acceptance and tolerance of failure is what drives humility. It's what drives
compassion. It's what drives forgiveness. Like, so many of the classic virtues of the Western
world are rooted in a tolerance for failure and an ability to manage and, an ability to manage and
and overcome failure.
You know, when we were doing research,
the best example I came across of,
like a process to build this meta self-efficacy is,
is there's a great story about Sarah Blakely,
who's the founder of Spanx,
a billion-dollar company.
Blakely had zero entrepreneurial experience before she started the business.
She had sold fax machines door-to-door for seven years.
She had faced constant rejection.
She had no experience in fashion.
She had no experience in clothing or textiles.
She had no business degree, no connections, no venture capital.
She had never started a business before.
All she did is one day she cut off the feet of her panty hose, wore them under white pants to a party, and realized that she had found a gap in the market, that a bunch of women were really interested and excited about this super simple thing.
She called dozens of hosery mills.
She was turned down by every single one.
And then finally she convinced one to make a prototype.
And it's, you know, from there, the rest is history.
But the interesting thing about Blakely, there's this anecdote that she tells from her childhood that's super fascinating, which is that every day that she came home from school, you know, most parents, I don't know if your parents did this, but mine certainly did not.
But most parents, though, when kids come home from school, the question they ask is, what did you do at school today?
Right.
Her father asked a different question.
He said, what did you fail at today?
Every single day.
And so she had to come home and tell him something that she tried and failed at.
And what this did was it conditioned into her brain that failure is completely normal and okay.
And actually, that that is what you get rewarded for in life.
First of all, I'm trying to imagine my parents asking me this question.
and I'm like, I can't, I like can't even visualize it.
Yeah, yeah.
Second of all, I'm trying to imagine what the hell I would say to them, you know.
Like my parents would say, you know, tell me one good thing that happened today.
Right.
You know, it's more of a.
It was back to, it's all the positive thinking, right?
All the positive thinking.
All the positive thinking.
Yeah.
Yeah.
I do like to say when I go skiing with my friends, I joke a little bit and I say, if you don't eat shit at least once, you're not going hard enough.
Yeah.
Terrible advice.
Don't take that.
You're going to hurt yourself with it.
But the spirit behind that idea is definitely there.
It's a weird upbringing she had for that.
That's not a normal thing.
Very weird.
Right.
Yeah.
I imagine this mindset's pretty common in athletics, right?
Like I could see coaches, right, like trying to like really foster this in athletes.
But other in athletics, I really think business is the only area that you see this, like, widely encouraged.
I remember I remember very early on in my career where I was like,
very much struggling to get by,
like was not making much money,
trying to like launch products, sell products.
Like nobody was buying anything.
I remember going to a seminar.
And this guy got up on stage and he said that if 5% of your customers
are not asking for a refund,
you're not selling hard enough.
And that blew my fucking mind.
Blew my fucking mind.
I was like, shit.
Yeah, I'm not doing anything.
You know, and it's, I don't know,
like I have personally found.
And I do think in many ways, like, business is often a very great proxy for personal growth and development because it has the financial stakes, obviously.
So it's like, you fucking care. And at the end of the day, you fuck your ego. Like, if it's, if you're losing money, like, you just have to leave your ego at the door. It is ruthless in making you reevaluate, like, a lot of your own emotional assumptions and dispositions. Learning how to accept that what you thought was true is just like not true at all. I agree with definitely.
with that, I think it's more accepted in that community and it's not, it doesn't, that hasn't gotten
really as distributed throughout other parts of society and culture. You know, we talked about the loop
back in chapter two, the competence loop, like getting that started. Like, you know, there's that
chicken and the egg thing. The obstacle to getting that started is rarely like a, a, uh, the belief in
this goal. Like, a lot of times you're like, yeah, I could probably do that. But really what it is is
like, ooh, but what if I fail? Right. I could probably.
figure that out over time, but a lot of people, including myself, with a lot of things,
is like, I don't, I'm not sure I could handle the failure around this. You're right, there's a high
tolerance for that in the business community, in the entrepreneurial community. It, for whatever
reason, and athletics, too, for whatever reason, it just hasn't spread to the other parts of, you know,
there's a, like, for instance, if you grow up in a really difficult background, like, there's
no margin for error. That's true. That's a good point. That's a very good point. Like, I think about
how my wife grew up, like, she had zero margin for error. Like, she couldn't afford to fail a test,
or miss a week of school, you know?
Like, it is, it could be catastrophic.
Yeah.
Not only that, but actually, too, if we think about it, the default kind of is to just
not go there, right?
Inaction is kind of the default for a good reason.
Like, it's, it's less risky.
Not taking the risk is actually the better option just from a survival standpoint.
Inaction, really, it's not a character flaw.
It's kind of what we do.
We have to learn to be okay.
with failure. It's not the other way around. So remember all the, like the research on learned
helplessness? Yeah. So back in the, what was this, like the 50s and 60s. Yeah, they did,
they did the research on that. And that was Martin Seligman, actually, to you, another famous
psychologist. And what they found, I don't know how far you want to get into it. It was the dog
study, though, where they were. Yeah, were they shocked dogs randomly. And they found that if you,
if it was unpredictable when the dogs would be punished, that they just gave up. Yeah. Yeah.
So that's what the conclusion they made was like, oh, if the dogs,
didn't know,
it's just uncertain,
unpredictable,
they couldn't,
they couldn't figure out
what was going to,
they couldn't predict what was going
to happen,
they would just give up, right?
In the mid-2010s,
they actually came back
and they said,
actually, we got that backwards.
The default is to just not do anything.
We actually have to learn that,
to do something in the face of failure and uncertainty.
Yeah.
So they had that backwards for like 50 years.
If I can bring Maslow back for a second,
okay.
This just occurred to me.
All right.
Like listening to you talk.
Let's just accept at face value Maslow's hierarchy, which I don't think either of us totally buys into Maslow's hierarchy.
I don't think even Maslow bought into Maslow's hierarchy.
The pyramid actually wasn't his invention.
That was a marketing thing in the 60s and 70s that came out.
Yeah, yeah.
And it's it's it was also, it was a concept that was revived after he died that he never published himself.
And he probably never published it because he didn't put a whole lot of weight on it.
It was an idea.
It was just an idea.
It was like a throwaway idea.
that he had. To bring back Maslow's pyramid, because I do think it is used, there's enough
truth in it that it can be useful to think about. If you think about the lower levels of his
pyramid, right, like physiological needs, safety needs, and then community or connection needs,
right? Those you can't really risk losing. Right, right. Those are very high stakes things,
and those also kind of become the safety net for you to take risks in other areas of your life.
So if you do have a stable environment with a loving family and a strong network of friends who can support you and take care of you, that liberates you to take more risk and become more tolerant of failure, which then builds confidence and self-efficacy and self-esteem, right?
All the great things.
But if you don't have those things in the first place, like it's actually irrational to risk your financial stability to, like, become comfortable with failure.
We talked about this in the purpose debate we did.
do a little bit. Yeah, yeah, yeah. And, you know, my friend Scott Barry Kaufman has, like,
revised Maslow's hierarchy to, he revised it into a sailboat, but he basically made this differentiation.
He said there is a fundamental difference between the lower levels of the pyramid and the upper
levels of the pyramid, which is that the lower levels of the pyramid are, uh, they're protective,
right? You have to have them. If you don't have them, you will suffer and be miserable.
Whereas the upper levels of the pyramid are like optional.
but they are optimal.
They help you flourish.
You don't need them, but by pursuing them, they help you flourish.
And so that would be your esteem and your self-actualization and your sense of purpose and all that stuff.
So anyway, that's just something that occurred to me.
I mean, I don't want to say self-esteem is a privilege because that feels like it's probably going too far.
But it's if you have the opportunity in the safety net in your life that you can tolerate a lot of failures,
to a certain extent that is a privilege position.
Yeah.
Yeah.
And there's probably some people going to do it without that,
but most people are not like that.
Yes.
Yeah.
Yeah.
That makes sense to me.
Okay.
So we kind of just established that meta self-efficacy is actually a domain-specific competence around failure, right?
I actually think it's broader than that, though.
I think it actually has to do more with uncertainty.
Like you're good at sitting with uncertainty.
Interesting.
Which failure has a lot of uncertainty around it, right?
That's very Buddhist of you, Drew Bernie.
Well, hear me out.
Okay.
There's a really rich literature around what they call the intolerance of uncertainty with this too, okay?
Now, an intolerance of uncertainty, there's kind of like there's cognitive, there's emotional, there's behavioral aspects to it.
You think uncertainty is a bad thing.
It's a stressful, bad thing, right?
It's unfair, it's dangerous, whatever.
Yeah.
So right there, you've already kind of pigeonholed yourself into a certain way of dealing with this, right?
You have an emotional response to that, too, an
adverse emotional response.
You're anxious about uncertain things.
What might happen.
What might happen?
And oh, my God, there's a million of horrible things that could go wrong in a situation,
right?
Yeah.
But then you also have all these behavioral responses to that.
So what that does, you know, you have those cognitive distortions.
You have those emotional reactions to it.
And that motivates you to engage in a bunch of coping mechanisms around uncertainty
that actually just end up making it worse.
Okay.
Right?
Okay.
So for instance, yeah.
there's like excessive information seeking,
you know,
somebody who goes out and researches for,
whatever,
months before they can buy a carpet
or a rug or something like that, right?
Then you have like reassurance seeking.
That's a big one.
If you're not confident in a relationship,
you go to the person,
you keep,
like seeking reassurance from them.
You avoid the decision altogether, maybe.
You keep checking on things.
You premature commitment to the safest option.
You just see, okay,
that's the highest certainty option.
I'm going to go to that.
with that, even if that's not the best situation or the best decision in that situation,
right? Each one of those, okay, each one of those behaviors that you do,
they give you short-term relief from that anxiety of the uncertainty, right?
Right.
But it actually prevents you from discovering that you would have just been fine without
having that certainty.
Wait, so, okay, that's actually really interesting.
So back in chapter two, we talked about the mechanism of building self-efficacy.
There were a few factors that were involved in one of, one of,
which was you needed to be at the edge of your capability. And then the other was that you needed
to have accurate feedback that was based in reality of like how you performed. And if we're
constantly looking for reassurance and for other people to tell us that, you're okay, you're doing
fine. No, it's going to be fine. Everything's okay. Like here, look, everything's arranged perfectly.
What you're doing very subtly is you're robbing yourself of the ability of developing that
self-efficacy around uncertainty because you are removing a, you're no one.
longer at the edge of your capability. And then B, the feedback that's coming back to you is that
you need somebody else to reassure you to handle uncertainty. If you look at uncertainty as a skill,
you're never developing the skill. It's like you're never taking the training wheels off.
And so you just, you continue to flounder in a fear of uncertainty. Right, right. You're learning,
but you're learning in the wrong direction here. Yes. Because what you're, what you're learning is
not how to deal with uncertainty. You're learning how to avoid the discomfort.
of uncertainty. Okay. Okay. That's, that's really what you're doing here. And so every time you do that,
you're just reinforcing like, oh, no, I need to avoid this uncertainty by engaging in all these
behaviors and all these reassurance seeking behaviors. Yeah. And so every time that comes back up again,
you're just going to engage in that loop over and over again. You're not actually going to get good
at sitting with uncertainty. Yeah. You're just avoiding the discomfort of the uncertainty. That's what
you're teaching yourself. Interesting. That makes sense to me. Yeah. So, and you know, people,
people who are high in the intolerance for uncertainty, they actually, they, and they see this.
They become less confident over repeated decisions. Like, it's the exact opposite of what they're
trying to do, right? Each decision, rather than generating like that mastery evidence that we talked
about, is actually draining your confidence further. Because again, you're just avoiding the,
the discomfort rather than engaging with the uncertainty there. Yeah. It is interesting. I mean,
I'm just doing like a common sense check. And when I think about the most confident people,
I know or the most confident people I've been around, there is kind of just this, like,
it, like, they don't even think about the result.
No.
Yeah.
Right.
Devil make care, right?
They just do things.
They just do things.
Yeah.
And it's.
And they take what comes.
And they understand, they're like, hey, it might not go well, but whatever.
We'll deal with it when it happens.
And, uh, to me, it's, it's like a piece of this too is really coming back to that, like,
knowing, understanding what you control and understanding what you don't control, right? Because
it's the things you don't control, you're never going to be certain about them. There's nothing
you can do to be certain about them. And what you just pointed out, the mechanism you just
described shows that the more you try to be certain about them, the more you just foster a greater
sense of uncertainty. Exactly. And so, yeah, I do think it does kind of come back to the stoic thing
of just focus on what you can control and then just let go of everything else. If you think about
it too, taken to this extreme, this is like OCD, right? Yes. So people who have an obsessive,
compulsive disorder around something like cleanliness or whatever, the more they check, the more
anxious they get about it. Yeah. Because again, they're just reinforcing that. Like, I can't sit
with this discomfort, so I have to engage in these repetitive behaviors around it. So it's taken to
extreme. That's what it is. Yeah, that makes sense. One of the biggest takeaways here is that
uncertainty is not the enemy. It's actually the price of admission.
to kind of anything worth having or having a broad generalized sense of confidence.
And the people who try to eliminate uncertainty,
they just unintentionally promote greater intolerance of uncertainty,
greater anxiety, greater fear of the unknown.
So ultimately, if we're trying to build a skill, the skill of confidence,
it is the ability to act without needing to know what the outcome is.
Like that seems to be like the seed at the core.
of all of this.
So it's interesting.
I mean,
this episode is taking us
on quite a journey.
You know,
we started with a very conventional
understanding of confidence
from Norman Benson Peel.
At this point, we've now
we've dug into all the research,
we've debunked it
in a bunch of different ways.
We went through the self-esteem movement.
And really what we're drilling down
and we're finding
is that at the end of the day,
the trick isn't to feel more certain
of your success, it's to become more tolerant of your failures, which means that pursuing confidence
isn't really about pursuing anything per se. It's almost about allowing things to happen. It's developing
this kind of paradoxical ability to do things without expecting a certain result, which is a
bit of a mind-fuck and like we're now leaving psychology land and entering into philosophy land.
And I think that's where we're going to end up in chapter five, because the conclusion that I've come to, that we've come to in our research, is that confidence isn't even really the right question that people should be asking, right?
Like, we've been hammering on this point throughout the episode that confidence is a byproduct of doing the right things, not the cause of doing the right things.
It is the output, not the input.
So the question remains, what is that input?
What allows you to act without expectation?
What allows you to tolerate failure and uncertainty, but still do things that seem worth doing?
And what we'll find is actually an ancient virtue that has been around for as long as human civilization has been around.
And it turns out modern psychology backs up that this is what we should have been focusing on all along.
We'll be right back.
Stick around.
This episode is brought to you by waking up.
There's a voice in your head that shows up right before anything that matters.
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Now we think confidence is making that voice shut up, but it actually doesn't work that way.
See, you can't argue with that voice, and the harder you try to fight it, the louder it becomes.
What actually helps is changing your relationship to the voice.
Now I've meditated for over 20 years and the app that I keep coming back to is called
Waking Up.
It isn't about emptying your mind or feeling bliss out.
It's actually about seeing your thoughts for what they are.
Thoughts, not facts, not orders.
It turns out that's what confidence really is, not silencing the doubts, but knowing that
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stop fighting it. All right, let's get back into it. So we have spent multiple hours now,
breaking down confidence into its most fundamental constituent parts, analyzing it, understanding
the nuances of it. I want to return to the question that we raised at the time.
of the show, which is, is confidence even the point?
Is this even something that you should be worrying about, thinking about?
And in this chapter, I want to argue that it's not.
I didn't realize this until we started researching this episode, but for most of human history,
confidence was not a compliment.
It was not a good thing.
It was not something that people aspired to have.
And I think once people understand why that is, they'll actually agree.
So if you look at the etymological roots of the, of the,
word confidence. It comes from Latin. It comes from confidier, which is the combination of con,
which means with, and then Fadir, which roughly translates to faith. So it's like with faith or
with trust. And for most of Western history, confidence meant it was a relational status. It was
essentially that you trusted somebody or that you had faith that somebody was going to come through
for you. It had nothing to do with how you felt as an individual in the moment. It had nothing to
do with your ability to perform anything. It was simply, I have confidence in this person. It means
I trust that this person's going to do what they say that we're going to do. It wasn't until
the 15th century that this idea of confidence in yourself began to take shape, this idea of like
you could rely on your own powers and your own ability within your own life. But what's interesting
is that at the time, this was seen as a bad thing, because ultimately, you should only have
confidence in God. That was the argument at the time. The church saw self-confidence as transgressional.
It saw it as a sin, because you were essentially saying that I don't need to believe in God.
I don't need to trust God because I trust myself. It's with this background that you get to the United
States in the 18th and 19th centuries, where you have a phenomenon that's cropping up,
which is essentially just these snake oil salesmen.
People start popping up on the Western frontier
and in different American cities,
claiming to have cures for everything,
claiming that they can solve all your problems,
running all sorts of scams and frauds and misdirections,
and basically cheating people out of their money.
And you know what these scam artists became known as?
They became known as confidence men.
Again, alluding to this idea that they had more trust in themselves
than in God or society.
So you really don't see the transformation
of the word confidence happen
until the 20th century.
And as with self-esteem,
it began with William James.
You know, everybody's heard the term,
fake it till you make it.
Well, it turns out that this idea
originated with William James.
He had a principle that he called
Act as if.
Act as if you're already good at it.
Act as if you already know what you're doing.
And then the behaviors will generate the reality.
This idea wasn't taking that seriously at the time.
It wasn't until World War I broke out.
And 15% of the soldiers who were fighting on the front came home with what today we would call PTSD.
But at the time, they called shell shock.
They were completely debilitated mentally, like falling into constant panic attacks, just completely immobilized.
And the Western militaries looked at this and they're like, well, we would actually like to be able to kind of predict who's going to be able to be able to.
maintain their poise and their effort in battle and who's going to crumble and fall victim to
shell shock. It was during the war that they went out and contracted a bunch of psychologists for the
first time that start studying soldiers and really trying to deduce who was going to be useful
and reliable in battle and who was going to crumble under pressure, who was going to fall victim
to shell shock or PTSD. And so it was here for the first time that the
idea of a soldier who was confident in himself and confident in his ability to handle adversity
finally became legitimated. Is that a word, Drew? I'm the author here. I don't know. And from there,
we get Maslow and Rogers and Norman Vincent Peel and by the late 20th century confidence was
not only seen as a good thing, it was seen as a virtue itself. As we discussed in chapter four
with the self-esteem movement, a multi-billion dollar seminar industry arose.
teaching confidence to the masses.
Dozens, if not hundreds of self-help books were coming out, promising the benefits of confidence.
Psychologists and institutions were trying to implement self-esteem practices into education,
into society at large.
Everybody wanted confidence.
It was seen as a virtue.
And by virtue, I mean it was seen as a inherently good thing, something that was worth having
in and of itself.
But as we covered earlier in the episode, confidence is not always a good thing.
You don't necessarily always want to maximize as much confidence as possible.
There is such a thing as overconfidence.
There is such a thing as being confident in something that you have no business being
confident in.
There's a lot of situations in which confidence can backfire on you.
And this seems to have been lost in all of the modern discourse.
Even today in a more skeptical, critical self-help industry,
confidence is by and large seen as a universally positive thing.
I guarantee you everybody who is tuned into this episode and listen this far,
they have done so because they want to be more confident.
So I think it is important to point out the fact that confidence has not always been seen as a positive thing.
For most of human history, philosophers, religious leaders, people at large have looked at confidence with skepticism, with lots of criticism.
And everything that we've learned up into this point has shown us that confidence is not the input for high performance.
It is the side effect or the byproduct of high performance.
And that if you try to give people confidence without them earning it, what you essentially create is just a little narcissist.
Now, what's interesting, we have not talked about this in at least four or five episodes, which must be a record for solved.
Aristotle got this right.
He returns.
For Aristotle, one of his cardinal virtues was courage.
We talked about Aristotle and his virtues way back on the values episode over a year ago.
And Aristotle defined virtues as a golden mean between two extremes.
Aristotle saw balance as being the fundamentally righteous and virtuous way to live.
And everything that is good in life is a golden mean.
a balance between two extremes that when over-invested in, like, lead to bad effects.
And so for Aristotle, the virtue of courage exists on a continuum between cowardice on one end
and confidence on the other end.
If you are unwilling to face challenges and deal with uncertainty, then you will just behave
cowardly.
Whereas if you run into every situation without any concern,
or fear for what is going to happen to you,
you become reckless, you become overconfident.
And what Aristotle argued is that a courageous person or virtuous person,
it's not that they don't feel fear,
it's that they feel an appropriate amount of fear
and they're properly able to calibrate their own abilities
in relation to the threats that they face.
And this sounds familiar because we spent pretty much all of chapter two and three
talking about how it's not about being more confident,
it's about having an appropriate level of confidence,
given your ability and competence in that situation.
So everything that has led us up to this point
has led us to the fact that confidence is the output
of being able to act despite uncertainty.
And that acting despite uncertainty, that is courage.
Courage is the input.
I'm going to do this thing,
not knowing if it's going to go well or not.
And then confidence becomes the output.
It's like, oh, either that went well, which builds confidence, or it didn't go well, but I survived it and I learned from it, which also builds confidence.
So when we say that confidence needs to be earned, courage is the mechanism by which it is earned.
When you are able to act despite your fears, when you were able to act despite uncertainty, when you are able to do something despite the chance of failure, that is what eventually builds that.
coping self-efficacy, that generalized confidence across many, many domains.
And it grants you the ability to walk into a room with some semblance of self-assurance
that, you know what, whatever happens, I'm going to be okay.
What's funny, yes, Aristotle got it right, right?
What I'm realizing more and more to is that whenever we say that, Aristotle got it right
because he just noticed something that's already kind of within us, right?
And this has kind of been born out in their research as well, and this is what we see
over and over again as well. We kind of just discover, yeah, Aristotle was right, but that's because
there's like a fundamental human nature that he discovered underneath of it, right? For example,
Christopher Raid back in the late 2000s, he ran some studies on Air Force cadets around courage.
So he wanted to know what, like how do people see courage? What do people think courage actually is?
So got all these, all these Air Force cadets together, and he starts running these different experiments,
came to the conclusion. Everybody kind of converged on the same things around this. And this is
what I mean. It's like, it was already there.
Everybody who kind of knows this, they weren't fed Aristotle or anything like that.
Of course.
What he found was people defined courage as one, you deliberately choose to act.
Okay, it's a deliberate choice that you go out and make.
You do it knowing there's real risk as well.
And you do it for something that is worth the cost.
It's a worthwhile activity that you're engaging in.
Right.
To you personally, right?
If you strip out that last part, the worthy goal part, that's what Aristotle was talking about when it's just recklessness.
If it's just something you choose to do and it's risky, that's just reckless.
If you choose to do it, it's risky and it's worthwhile, that's what defines courage.
These people, these cadets, and they've done it in other just general populations too, everybody
kind of converges on those things.
Notice what's missing from that, though.
There is actually nothing about fear there.
You might feel fear in that, or you might not.
You can make a courageous decision without fear.
This is the problem with people when they try to really focus on the confidence part.
What they're really trying to do is, I don't want to feel fear in this.
right?
Beer has nothing to do with it.
And this is why the Peel fallacy has proliferated so much.
Because really it's just people buy into it because they just want to stop being scared.
They don't want to be scared.
Yeah.
Whereas really it's you feel the fear and you do it anyway.
Yeah.
Yeah.
Or fear might not even be there too.
It might not even be the case.
But most people, when they think about it, it's a fearful situation, right?
What matter really, though, was the choice, the risk and the worthy goal again, okay?
There was another set of studies they did around people who had phobias of spiders.
So what they did is they kind of, they have a courage scale that they gave them and a fear scale
and then a phobia scale, all of this, and then they expose them to spiders, see what happens, right?
What they found is those courage scores they took beforehand actually predicted how close
they would get to these spiders in the lab, regardless of how scared they were, though, too.
Some of them had very, very high fear with very, very high courage.
some of them had high courage with low fear,
all the combinations you can think of,
didn't matter. Courage predicted it independently
of all of that, whether they would approach
these spiders or not. You can
have the fear there and still have a lot
of courage and
still act and do it in a
positive way. Yeah. Right?
There was kind of a strange wrinkle with this, though, too,
that they found, which was
they measured these
women's courage scales twice,
once during the lab and then once a couple weeks later.
And what they found was that it was only the in the moment courage that they had, kind of the state courage that they had that predicted whether or not.
Because maybe two weeks later they didn't have a lot of courage.
And that didn't predict whether or not they approached those spiders in the lab or anything like that, right?
The conclusion they came to, I think it was a really interesting one.
It's not that you can read your courage.
Like if you're just sitting there and you're in a safe environment, nothing's going on.
There's no opportunity for you to be courageous.
You actually don't know how you're going to be, how you're going to act.
only in the moment that you're going to act,
that you can actually leverage courage to act in a way
that you need to overcome something.
Like, you can't predict it unless you do it,
which I find is kind of interesting.
You can't just say, I'm a courageous person.
It's like, well, what situation are you courageous in?
Right, right.
Which is really interesting as well.
Can I just point something out really quick,
which is really interesting?
So you listed those three factors of courage, right?
Like you deliberately choose to act.
You know there's a real risk,
and you do it for something that you perceive
as being worth the cost.
Yeah.
If we go all the way back to chapter two of like what builds self-efficacy,
like what that feedback loop actually needs to look like, those map perfectly onto those
same requirements, right?
You deliberately choose to act.
It's that internal locus of control.
You have to believe that you have control of your actions or behaviors in the situation
that you're in.
Otherwise, you don't get that perception of building a skill.
There needs to be a real risk.
You need to be at the edge of your ability.
You need to be pushing yourself in some.
way. You need to be like stepping outside of your comfort zone. Otherwise, if you're just playing
on easy mode, you're not improving anything, which means you're not building any confidence.
And then you, you're doing something worth the cost. You're doing something that actually has
stakes involved that actually matters to you, which again, it's putting yourself on the line.
It's giving yourself, it's opening yourself up to that negative feedback in a real way that is
necessary to ground the evidence that you're accumulating in truth. Otherwise, if you're just,
If it's stuff that doesn't matter, if it's stuff you don't care about, it's not meaningful evidence in any way.
So it's the same mechanisms that are present in building that self-efficacy and building that evidence of competence in your life.
They're essentially rooted in the process of courage itself.
And confidence has nothing to do with this.
Again, confidence is a side effect.
It might be the output of it, right?
It's the side effect.
Really, the conclusions, all these courage researchers come to.
Courage means it's acting when confidence and when certainty and when clarity isn't there.
Yeah, this by definition, yes.
That is the definition of the, like, it's not that the fear isn't there or anything like that.
It's acting despite all of those things, right?
Again, it's just another variation of the peel fallacy, right?
People think they need to be confident to be courageous, and it's like, no, you have to be courageous to become confident.
It's the causation arrow is pointed in the wrong direction in most people's heads.
Okay, yeah.
So just to drive this point home, to beat the dead horse here, that,
that courage is not like acting without fear or anything like that they found with like paramedics
firefighters emergency responders first responders right really what they found with this is that it's not
that they carry more tolerance for like the chaos or uncertainty or anything like that it's that they've
simply been through those things enough times that they notice the pattern that even if everything goes to
health like it's like they know what to do they've responded to that enough times right that they can do that
They have this calm banked experience that they have.
It's not that like courage is kind of this accumulated deposit of prior, prior encounters with
that uncertainty is what that is.
And they find this, again, like in the first responders and people who are very uncertain
chaotic environments.
It's the meta self-efficacy.
It is.
Right.
Exactly.
It's the skill of tolerating discomfort.
Right.
And the way you build this, which we've already mentioned in some ways, right, is through exposure.
So exposure therapy is, I'm a lot of.
actually one of the most effective therapies for all sorts of different anxiety disorders, which, again,
people who are looking for confidence are trying to mitigate anxiety and fear around things, right?
But exposure therapy, you know, it's a frontline therapy for phobias, for panic disorders,
for social anxiety, OCD, even PTSD, right? High, highly, highly effective at treating that.
It's difficult. It can be difficult for some people. It's definitely not fun.
Not fun. But you can actually mitigate a lot of these, uh, uh,
these maladies with just a few hours of work even too, right?
Just exposing people to that fear, that uncertainty, and showing them that even though that
ramps up, that it's going to be okay, right?
Now, for decades and decades, we've known that this has worked for a long time.
The mechanism is really interesting, though, because for a long time, a lot of these
researchers and clinicians thought, well, oh, we're reducing that fear.
And actually, that's not the case.
You're just teaching people how to sit with that fear and how to deal with that fear.
And actually what they want you to do, they want you to be keyed up in these, in these situations.
They want you to be more fearful in these situations.
So you can face higher and higher levels of fear and see that you're going to be okay.
Okay.
So that's kind of one of the lessons you need to take from this is like, yeah, when you fear something, turn towards it.
Like, engage with it.
It ramp it up even too.
So the real goal of exposure therapy is like this expectancy violation, right?
So if you're somebody who is seeking a lot of like reassurance in some way or if you're even have one of these disorders that we're talking about, you have this expectation that if I don't do this or if something wrong happens, then something terrible, even more terrible is going to happen to, right? So the point is to violate that expectation repeatedly. So you get into a situation, maybe it's snakes, maybe it's spiders, maybe it's clumbliness. Maybe it's just failure in general, right? I don't want to fail. If I fail, then everyone's going to hate me. I'm going to die alone. You know, you go. You go.
to that. The goal of an exposure therapy, though, is to violate that expectation enough
time so you see that it's not no longer true. And again, Aristotle had this right.
Aristotle must have known about expectancy theory, you know, 2,500 years ago because what he said,
he said courage is it's building your courageous character through repeated brave acts, right?
You only become courageous by being courageous, by facing whatever fear it is, and realizing
that nothing, your worst fears almost never come true.
And even if they do, you can probably handle them.
Yeah.
It took modern psychology, you know, all these years to figure that out, that, again,
Aristotle was right.
There's a related, like, stoic practice here to, you know,
called negative visualization, which is imagine the worst case scenario and then, like,
mentally plan for it ahead of time and realize that it is not nearly as catastrophic as you think
it is or that it feels like it's going to be, right?
So it's, you know, you have this idea of like, okay, well, I've got this presentation I have to give tomorrow.
And what if I bomb and I embarrass myself and I just like completely make a fool of myself?
If you actually, in that moment, it feels terrifying.
But if you actually sit down and start kind of writing out like, okay, what does bombing look like?
What actually happens?
Like, what is everybody in the room actually thinking?
Who's paying attention?
What repercussions this is actually have on my career?
And you realize you're like, oh,
it's actually not nearly as big of a deal
as I thought it was going to be.
Even the worst case scenario sometimes.
Even the worst case scenario, you're just like,
oh, that's not that bad.
I could handle that.
Yeah, I'd be fine.
But it doesn't feel that way in the abstract.
It was really cool.
A few years ago, we did a YouTube video.
Honestly, it was like one of the most satisfying things
I've ever done in my career.
So we took two women.
They had never met each other.
They were both terrified of driving.
And we flew him to Vegas.
and within two days.
So one of them, their names were Angelica and Nora.
Shout out to them if they're watching and listening.
I believe one of them, she couldn't drive further than her neighborhood.
So even like the furthest she would drive was to her gym,
which was like just a few minutes away.
The other one, Nora, I think she had only been on a freeway once in her entire life,
both like very intensely afraid of driving.
and flew him to Vegas, rented a car, put him in the car, and within two days, I had them
drive us back to Los Angeles from Vegas, which is a seven and a half hour drive.
And it's, it is incredible because, I mean, essentially what I put them through, it was
entertaining at points, but what I put them through was just very intense exposure therapy,
right?
We started them in a neighborhood, and then I got them onto a freeway, and then I got them into,
We went to a racetrack, had them race Ferraris and Lamborghinis, and just kept, like, blowing up that expectancy over and over again.
Everything we did, they would kind of freak out at first and be like, this is going to be a disaster.
You know, I'm in danger.
And next thing you know, like, they're driving through L.A. traffic during rush hour, and they're fine.
Just a couple days, yeah.
And the coolest thing about it is, you know, I've kept in touch with them a little bit since.
They became friends over the course of the video.
And they still meet up every couple of years to do road trips together.
Cool.
Yeah.
That's really cool.
Which is like very, very awesome, very satisfying.
Just this I know, my favorite part of that video, you had them do challenges, right?
Yeah.
And one of them lost and they had to go through a drive-thru and like a Barbie car or whatever.
Yes.
And a toy, a toy Barbie car.
That was good.
She did it.
Yeah.
She did it.
Yeah.
horribly afraid of driving, not afraid of being embarrassed.
Comes back to domain confidence, right?
I want to draw a connection back here that is just like so massive and obvious.
Exposure therapy is the process of building courage around something.
If we go back to Bandura and his seminal study with the roomful of snakes and people with phobias,
you could look at that study again as what was actually,
happening was simply exposure therapy, right? Bandura had this whole idea about guided mastery and
how to build self-efficacy through like developing competence and skill. But in a sense, what was
actually happening was these people were confronting a fear. They were being courageous and they
were building courage through exposure therapy. And yes, while they quote unquote developed a skill
or a competence of, I guess, handling snakes, what they were really building, the skill that was
actually being built in that room back in the 60s was meta self-efficacy, was the realization
of like, I can do hard things. There are things that I am deathly afraid of that I can go do
them and they're not that bad. And sure enough, Bender's own results showed that those people
went into other areas of their lives and suddenly had more courage. They had more confident.
They were able to act more independently and accomplish more things. So I think in a
a sense meta self-afficacy is simply courage. It is building the skill or the virtue of courage
over a long period of time and confidence is the output of that courage. And so anybody listening to
this who wants to feel confident, who wants to feel more comfortable in difficult situations,
pursuing confidence is not the point. Pursuing confidence, especially if that confidence is not
earned, feeling more confident in situations if you have not built the appropriate evidence of
that confidence, it's going to backfire. It's going to lead to narcissism or Dunning Kruger
or imposter syndrome. You're going to be miscalibrated based on your actual experiences. What you should
be pursuing is courage. Courage is ultimately what matters. And what's crazy too is that there are
actually many examples in the world of people who are incredibly high performers.
And they are not confident.
We talked about them in the imposter syndrome section,
but I'm going to go one further and tell an even more incredible story
of somebody who was fucking terrified and became definitely the best in the world during his era at his craft.
Maybe one of the,
maybe the best person ever.
So we are recording this is during the NBA finals.
I'm a big basketball fan.
I don't even know if you watch basketball.
Not since the 90s, man.
Yeah.
He's so boring, Drew.
I'm a big basketball fan.
fan. And, you know, these days there's a big goat debate of like Michael Jordan and LeBron James.
Everybody forgets Bill Russell. Bill Russell was the original OG goat. His winning track record is
like comical. I'm going to read off his resume and you're going to be like, that's fucking fiction.
That doesn't exist. Okay. So Bill Russell, he won 11 championships in 13 years. He won an Olympic
gold medal. He won five league MVP's. He was the first black.
head coach of any major U.S. sport.
He coached his own team to two more championships
while he was still playing on that team.
In elimination games in tournaments,
he was 22 and 0.
He played high school basketball for three years
and won national championships, two of them.
He played college basketball for three years
and won national championships for two of them.
Basically, of every year of Bill Russell's life
that he played basketball,
he won a national championship
or an international championship
in 85% of those years.
That's how have I, yeah,
how is he not in the conversation?
Yeah, he is.
That's insane.
The most winning athlete
I have ever heard of anywhere.
So people who know sports
have probably heard of them
and they probably know
a lot of the things that I just said.
The thing that most people don't know
is that he vomited before every single game.
Just the locker room barfing?
That is not an exaggeration.
Really?
Not the big games, not the big games,
Not the championship.
Oh, every single game.
Every single game.
He puked before every single game.
It was so routine that his teammates described it.
They said that it became part of their pregame routine.
There was one story that they were in the NBA playoffs.
I think they were in the like the semifinals.
And it was time to take the court and Bill Russell had not vomited yet.
And so the coach called all of the players back into the locker room and told them that they weren't leaving until Bill Pute.
This time, too, they're still playing 80 games or whatever a year,
60, 80 games a year.
So he's peaking 60 80 times a year.
It's like every three nights he's puking before a game.
Because he's just like so overwhelmed with anxiety.
I mean, it's interesting because interviews with him and interviews with some of his teammates,
like they all say the same thing.
They say it mattered so much to him.
Like he wanted to win so badly that he like drove himself to to becoming sick before each game.
And it comes back to that point about Kurt.
right? It needs to matter to you. Like, there has to be stakes involved. It has to feel something that is
worthwhile to you. Like, the point I'm making with this is that I don't think there's any world that
you would look at that. If I told you, I said, there's a basketball player and he becomes so
overwhelmed with anxiety before every time he plays, he vomits in the locker room. Would you call
that a confident person? No, I would say he's probably a terrible basketball player. He's right. But he's the most
winning American athlete in the history of U.S. sports.
Confidence is not the point.
It's not the point.
Courage is the point.
Bill Russell had courage.
It's something that mattered so much to them that he didn't care about the anxiety.
Like you said, he habituated himself to the fear and the anxiety.
He took something that mattered so much to him that he was willing to buke before every single game.
And so I guess after four plus hours of you and I,
pontificating and sharing research.
I think this might be the first solved episode
where the final conclusion is
you should not really be thinking about
the topic of this solved episode.
I mean, you kind of joked
at the top of the show of like,
I've never really thought much about confidence.
I just did things.
And I kind of joked of like,
that might be the point.
Like that we might just end the episode
right there because that is kind of the point. You should kind of just do things. Obviously, don't do things without any thought put into them. Don't do things for no reason, right? Like, don't be reckless. Don't be cowardly. Don't don't be stupid. Like, pay attention to the things you care about. Push up against the edge of your own abilities. Find things that matter. Find things that have stakes. And do things in a way that you get realistic feedback from them. And yes,
Having confidence in various domains, it is nice.
Once you've done something a thousand times and you've done it well, yeah, you will start
feeling confident around that thing.
And it will be nice.
And that confidence will modestly help you perform better in the future.
But that is such a side effect.
That is such a footnote to like the larger story here, which is that the skill you should be
getting good at is courage.
because that courage will allow you to tolerate failure, to tolerate uncertainty, to act in the face of obstacles and challenges.
And that skill will bleed out into every area of your life and will just make it more likely that confidence results as part of the process.
So if I could summarize everything we've talked about in just a sentence or two, it's that confidence is not the input that results in high performance.
that is the peel fallacy.
You don't need to feel confident about yourself.
You don't need to believe
that you're good at something to perform highly.
Confidence is the output or the side effect
of the courage to do something and do it well.
And so if you are trying to improve your life
and if you want more confidence in your life,
you should not focus on confidence.
You should focus on courage.
It is in many ways analogous
to the episode we did on happiness
where we pointed out that if you pursue happiness,
you are likely going to remove yourself from it.
Happiness is the output or the side effect
of doing things that are purposeful or meaningful.
It is the same thing with confidence.
Confidence is not the thing you should pursue.
It is the output or the byproduct of practicing courage.
Well said.
So to wrap up, you know, we always do an 80-20.
I feel like this is going to be a very short 80-20.
What would you say is,
80, 20 of confidence.
Stop chasing it. Yeah. It's one of those.
You made the parallels with happiness. I would argue, though, that happiness, you do want
happiness, right? It's just, you got to go about it kind of the backwards way.
Right. With confidence, I just don't even think you need it almost. Like, you just,
you know, it's not like happiness where it's like it is a, it's a good, good thing to have.
I know for me, anyway, okay, the whole uncertainty thing was really kind of eye-opening for me.
I think I knew it, but what I've seen, I think in my life, when I don't feel confident about something, there's a huge problem I have with uncertainty around whatever it is.
Whether that's in, you know, anything I'm trying to do professionally, in relationships, whatever, I notice that as soon as I am uncertain about something and I get anxious about that uncertainty, I start grasping.
I do a lot of grasping.
It's that external, I'm looking for external things to grasp onto for some security, right?
Yeah.
If it's in a relationship, it's like, I need reassurance from you or I need some sort of
commitment from you, external commitment from you, or some sort of just reassurance that
I'm okay in this and that you can provide that for me.
Yeah.
And that ends up backfiring a lot.
Yeah.
Right.
I just finished up like a public speaking course that was doing for this.
This was part of a mastery experience that I'm trying to do too.
This is what I realized, you know, is that I wasn't super confident when we started
doing this and instead of just trying to be confident and get in here and puff my chest up and
whatever. No, go find the skills that I need to do. Be competent. To be competent first. But what's
interesting, there's another little layer in that, a little inception in that too, is that in this
course, a lot of it was just like, just start speaking. You will find your way. Yeah. Right. Like,
it's not about confidence. It's just that it's already there. Yes. It's already there for you. It's just a
matter of accessing that. And you don't need to over-prepare a whole bunch of things. You don't need
these external structures to grasp onto that I'm always grasping onto. I'm like, well, there's a
framework here. Or there's a method that I need to be using. No, it's just, it's there. We all kind of
have it, you know. It's really just courage and courage and trusting in yourself that you're going to be
okay and not some external source. So that whole uncertainty thing for me anyway, it was really,
like I said, it was really eye-opening
and kind of just a new way for me to
that's something I really do have to work on
I think because I don't think
about confidence a lot, no
but I also don't sit very well with uncertainty
in a lot of situations. So I'm really learning how to sit with the
uncertainty of things and just be okay
with it and be more accepting like you were saying.
Like whatever happens happens. Come what may.
Yeah. I'm trying to think what my takeaway.
I mean, I definitely think the 80, 20 of this episode
is very simple.
It's basically retard maxing.
It's like, just do the thing.
Stop thinking about it.
Just do the fucking thing.
We need a better name for that.
But yeah, okay.
Just doing the thing.
You're right, though.
It's like, it really is.
I mean, it is, it's one of those concepts in psychology.
It's like, it's so brain dead simple, but it is not pleasant.
So people make it complicated so they can avoid it.
And this happens with so many things.
But I think particularly with a,
around courage, anxiety, confidence, like that people really do this a lot.
Like it feels difficult, so they assume it must be difficult, therefore it must be complicated,
therefore I must understand all these like frameworks and flowcharts and all this stuff
to just get off my ass and try a thing.
Whereas it is, in many cases, brain dead simple.
You know, Alex Formosey talks about this thing that I like a lot, which, you know,
I've seen him when he gets asked about confidence.
His answer is just do so much volume that it would be irrational for you to not be confident, right?
And he uses the example of public speaking.
He says, like, if you practice a talk a thousand times.
If you're afraid of something, practice it so many times that it would be irrational to be afraid of it.
If you're still afraid of it, that means you haven't practiced enough, which is in a nutshell, like,
self-epicacy. It's like, okay, don't pursue confidence, pursue competence, because the competence
will spit off confidence as a side effect. I think the fear thing is important. The fear and
uncertainty thing is ultimately like kind of the philosophical bedrock of this topic. It's interesting,
you know, we talked in the last episode about personality and like I'm generally off the charts
and openness to new experiences.
I think because I am so open to new experiences and novelty,
I'm generally very comfortable with uncertainty,
which is generally like I think made it easier for me
to just try things and not really worry about if they go well or not.
What I have noticed throughout my life is that the people around me
have a perception that I am extremely confident about most things.
And my internal experience is that I am like fucking white knuckling,
it and like screaming half the time.
But you have a tolerance for that white knuckling.
But it's exactly.
But it's like that is normal.
Like that is that is home base for me.
So that's that's very interesting.
Yeah.
It comes up a lot, you know.
I won't start going analyze it too much.
But yeah.
So it has been interesting.
And I do think a side effect of that is that I've kind of bled into some narcissistic
overconfidence at times in my life.
But it is, at the end of the day, it is, it is just, it is simple.
It is just doing hard things, showing, like, repeatedly building evidence that you are
capable of doing hard things.
That mastery experience, yeah.
And what I do like that came up in this episode, and I think it was in, in the section
you talked about around uncertainty, intolerance, is how there does seem to be a couple,
like, fundamental core categories that have just.
massive exponential or outside of outsized effects on other areas of your life.
The ability to deal with fear and discomfort or uncertainty in discomfort is one of them,
clearly relationships is another one of them.
And in learning, the ability to learn and grow, like learn from mistakes,
accept negative feedback is another one of them. And to me, those just feel like very
core foundational
skills that if you build confidence around
those skills, if you build confidence
in your relationships, build confidence
in your ability to learn from mistakes
and build confidence in your ability to face fear,
you're probably doing really, really well.
Yeah, those meta skills like that, yeah.
Just bleed over into everything.
Yeah.
Any final takeaways for you?
Hmm, I think that's all I got, Mark.
That's odd, yeah, man.
You just want to get the fuck out of here?
No.
Go eat some sushi.
Mark's treat?
Yeah.
Easy for you to say.
All right, everybody, that is it for today solved episode.
Thank you for tuning in and sticking with us.
Again, if you love the show, please leave us a comment, subscribe, follow us on whatever platform.
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So the best thing you can do to support us is to like us, subscribe, leave a comment,
recommend us to somebody you know and care about.
Recommend us to somebody who needs a little bit of confidence in their life so that they can
sit down with us for four and a half hours and realize that they actually don't need confidence
in their life.
And of course, we have PDF guides with all.
all of our sources, citations, full summary of everything that we discussed in this episode.
You can go to Solvpodcast.com slash confidence to get that PDF guide and to get notified
when new episodes come out. So we look forward to seeing you again next month with another
exciting topic and more Drew Bernie. We'll see you next time. See you next time.
