Something You Should Know - How to Figure Out Any and Every Problem & How to Use Statistics to Make Your Case
Episode Date: September 19, 2019If you want someone to do something for you, it is all about how you phrase it. This episode begins with a discussion on the psychology of requests and how to say it so people will respond the way you... want them to. http://nymag.com/scienceofus/2016/09/persuasive-techniques-that-actually-work.html When life dishes out problems you have to solve them. And according to my guest, the good news is that all those problems can be solved. Marie Forleo is a wildly popular entrepreneur, writer, philanthropist, optimist and author of the book, Everything is Figureoutable (https://amzn.to/32NIeVw). Listen as she offers a fresh way to look at and solve the problems of life. Marie’s website is www.MarieForleo.com So it’s not polite to stare but if you are going to stare, how long before you really creep people out? I’ll reveal the exact number of seconds – down to a tenth of a second so you will now know proper staring etiquette. http://rsos.royalsocietypublishing.org/content/3/7/160086 Statistics are a funny thing. It seems you can make them say whatever you want – in fact you can just make them up out of thin air and likely never get caught. Unless of course you are talking with my guest, David Spiegelhalter. He is a British statistician and Winton Professor of the Public Understanding of Risk in the Statistical Laboratory at the University of Cambridge. He is also author of the book The Art of Statistics (https://amzn.to/30amC8T). He joins me to reveal how best to use statistics to bolster your own argument and how to question them when other people use statistics to make sure they are real and relevant. This Week’s Sponsors -Zapier. Try Zapier for free for 14 days. Go to www.Zapier.com/SYSK -Native. For 20% off your first purchase of Native deodorant go to www.nativedeodorant.com and use promo code: SYSK -Daily Harvest. For $25 off your first box go to www.dailyharvest.com and use promo code: something -Babbel. To learn a language go to www.Babbel.com and get a whole year of access to Babbel for as low as $3.50 a month! -SimpliSafe. Get free shipping and a money back guarantee go to www.SimpliSafe.com/something -LinkedIn. For $50 off you first job post, go to www.LinkedIn.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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As a listener to Something You Should Know, I can only assume that you are someone who likes to learn about new and interesting things
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Now, you know about TED Talks, right? Many of the guests on Something You Should Know have done TED Talks.
Well, you see, TED Talks Daily is a podcast that brings you a new TED Talk
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Join host Elise Hu.
She goes beyond the headlines so you can hear about the big ideas shaping our future.
Learn about things like sustainable fashion,
embracing your entrepreneurial spirit, the future of robotics, and so much more. Like I said,
if you like this podcast, Something You Should Know, I'm pretty sure you're going to like
TED Talks Daily. And you get TED Talks Daily wherever you get your podcasts. are figureoutable. Rule number two, if a problem isn't figureoutable, it's not a
problem, it's a fact of life. Rule number three, you may not care enough to solve a
particular problem and that's okay, but find something you do care enough about
and go back to rule number one. Also, how to phrase a request so people are more
likely to say yes and the fascinating ways people manipulate statistics to
make their case.
In the US, if you go onto the websites, you can find out that there's a 2% mortality rate from heart surgery.
And in the UK, there's a 98% survival rate.
Whoa, well that sounds much better.
It's exactly the same.
All this today on Something You Should Know.
Since I host a podcast, it's pretty common for me to be asked to recommend a podcast.
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The Jordan Harbinger Show on Apple Podcasts, Spotify, or wherever you get your podcasts.
Something you should know.
Fascinating intel.
The world's top experts.
And practical advice you can use in your life.
Today, Something You Should Know with Mike Carruthers.
Hi, welcome.
Have you ever wondered how long you should stare at somebody before you should look away,
before you start to creep them out?
Well, whether you're checking out that beautiful woman across the room
or glancing at the new guy at work, you should count to three and then look away. Why? Because research shows that the perfect
amount of time to stare at someone is about 3.3 seconds. Any longer or shorter, and it starts to
get creepy. 500 people sat close to a screen displaying different clips of actors staring
at them. On average,
participants reported feeling uncomfortable after the actor's gaze exceeded or stopped short of 3.3
seconds. Now, this isn't a physiological response, but rather an unwritten social norm. Humans
decided that around three seconds seems to be the right amount of time to stare, and we've run with it.
Much like we inherently know how firm to grasp somebody when we shake their hand,
it's just the way we do things.
And that is something you should know.
Life has a way of putting problems in your path. It's just what life does.
Whether it's personal or business, problems always present themselves.
And the good news, according to my guest, is that all of those problems are figureoutable.
Marie Forleo has really made a name for herself as a thought leader, writer, and philanthropist.
She also has an online business
school, and she is, by her own admission, an eternal optimist, which is why she believes,
and why she wrote a book entitled, Everything is Figureoutable. Hi, Marie. Welcome.
Thank you so much, Mike. It's a pleasure to be here.
So this is really good news that everything is figureoutable because how often does it
seem that's not the case?
And so I'm so glad you're here to explain why it is.
Well, on a broad level, it really is about how one simple belief can help us change our
lives and the world.
And to dig deeper into that, my belief and what I've seen to be true is that every single human on earth has innate power,
innate wisdom that we're able to tap into to solve both our personal problems and I believe to solve
our collective problems. And Mike, if you look throughout history, any major leap that we've
made in terms of the sciences or sports or art or medicine has come because someone believed in
something that was not yet possible, but they saw it in their mind's eye and they figured it out.
You know, for example, the Wright brothers, right, had the audacity to think, yes, we human beings
can indeed fly. If we think about women's suffrage, right, women weren't allowed to vote. And now all
of a sudden reality has shifted. If we think about putting a man on, right? Women weren't allowed to vote, and now all of a sudden reality has shifted.
If we think about putting a man on the moon, you know, there are so many places where we
can look that the spirit of everything is figureoutable is alive and well.
So put this into practice for me.
Explain how it works, what it is.
Give me some examples.
What is it?
So everything is figureoutable is just what it means.
So if you find yourself frustrated
with any aspect of your life, and rather than sitting back and thinking that it only has to
be that way, or things are just going to continue to get worse, you just say that phrase and then
start looking for solutions. You know, one of the things that we walk people through is really
defining their dream. And you know, that could be a problem that you want to solve or a big goal
that you want to see come to life. But I think for anyone who's kind of unfamiliar with working
in this way, it's useful to get clear and specific on one thing that is so important to you that
you're willing to dig in and do the work and get dirty with it until you actually, quote unquote,
figure it out.
And I think Mike, maybe again, just in case anyone is either skeptical or wondering again how this works, I think we should go through three roles because this actually came up
when I was first starting to talk about the idea.
I was at brunch with some friends and my friend's eight-year-old son piped up and he said,
oh, what's the title of your book, Marie?
And I said, everything is figureoutable.
And he said, no, it's not. And I was like, this is awesome. Tell me more. And he
said, well, I can't grow human working wings out of my back. And I said, well, that's true right
now. I said, but do you know about a thing called CRISPR? And we human beings can indeed fly. And
he was like, oh yeah, that's right. And then he said, well, you know, I can't bring my dog back from the dead. The one that died when I was like three years old. And I
said, well, that's true. But you know, scientists are working on cryogenics and there is a thing
called cloning happening. It's like, yeah, that's cool. That's, that's true actually. And so I made
up these three rules to just help us create a mental container to your point of like, how does
it work? So rule number one is this, all problems or dreams are figureoutable.
Rule number two, if a problem isn't figureoutable, it's not a problem, it's a fact of life,
like death, laws of nature, gravity. Rule number three, you may not care enough to solve a
particular problem or reach a particular dream, and that's okay. But find something you do care
enough about and go back to rule number one. And once we go there, once you identify something that
you really do care about, Mike, then we go to what I like to talk about, which is eliminating
our excuses. Because I think some of the things that hold us back from figuring things out in our
life, three of the big ones that all of us use from time to time, again, my hand is raised,
myself is included, is I don't have the time to do this, or I don't have the money or the
financial resources, or I don't have the know-how. And that's where I think many of us can get stuck
and go, but I can't figure it out, right? And so we start to break that down and help people live
what I call an excuse-free life. Well, that's a really important point because everything may be figureoutable, but not necessarily by me because I don't have the money.
I don't have the time.
I don't have the smarts.
So sure, somebody else might be able to, but I have a lot of things holding me back, I suspect, is what a lot of people would say.
Right. And when it comes to those constraints like time and potentially money or resources
and know-how, what we do is actually walk people through how to eliminate those constraints.
So for example, there's a really great tool that I use for myself anytime I can feel those excuses
popping up. They're kind of like weeds in a garden,
right? You don't just get rid of your excuses once. You have to kind of keep tending to that
garden to keep it nice and healthy. And the way that we do that is to understand the distinction
between two little four-letter words, can't and won't. And here's what I've discovered.
99% of the time, not 100, 99% of the time, whenever we say we can't,
can't is really a euphemism for won't. And what does won't mean? Won't means we don't really want
to. It's not that important to us. We don't want to put in the time or be inconvenienced or move
around our other priorities to make it the number one thing.
And a lot of people bristle at that idea and they're like, no, that's not true. And I'm like,
just humor me. Try it before you deny it. Whatever you say you can't do, like I can't wake up
earlier and get my workout on, or I can't find the time to get my writing done, or I can't forgive
him or her. If you actually switch out
the word can't and replace it with won't, see how it feels in your body. Nine times out of 10,
it feels much more true. It's something you just don't want to do. It's not that important to you
right now. And that's okay. Admitting that doesn't make us wrong or lazy or bad people.
It makes us honest. Now, Mike, I have a question for you, actually.
Let me turn the tables. Has there ever been a moment in your life when you thought to yourself,
oh my goodness, I can't do that because I don't have the time or I can't go there. There's just
no space in my calendar. And yet something popped up that it was so important to you that you
somehow overcame all those constraints. Have you ever had an
experience like that? You either found the money, found the time, moved everything around, and all
of a sudden you were able to do what you didn't think you would be able to do before? Of course.
And I think everybody has that. Everybody has that moment where when it really matters,
somehow you get it done. That's right. That's right. And that's what happens
when you start to play with this idea
between can't versus won't, right?
You start to get real with yourself
and realize how powerful you really are.
And that allows you to go,
you know what?
It's not that I don't have the time.
It's that I'm not prioritizing it
or other things are more important
and that's okay.
And when you start to kind of break down some of those myths of constraints that you have, all of a sudden things become
real figureoutable real fast. I like the message because I try to do what you're talking about
every day in my life. And sometimes it's a struggle and sometimes it's not. And I agree
that everything is figureoutable, but not necessarily today.
Yes.
Sometimes I give myself permission to say, screw it. And today, I'm just going to give myself
permission to turn off the world, and I'll come back tomorrow and figure it out.
Absolutely. Well, this is about a long-term game, not a short-term game, right? Nothing
worthwhile in our lives. I think about
relationships. I think about businesses. I think about careers. I think about any skill or craft
that you want to learn. It's not going to happen overnight. I mean, when I think about me building
my business, I've been doing what I've been doing for 20 years now. The first seven years of it,
gosh, those were shaky. I had all these different side gigs and side jobs,
and there were so many things happening in my life that if I would have given up, what,
the first six months or first year or even first five years, I would never be where I'm at today.
So this is certainly not saying that everything is figureoutable instantly. In fact, we talk a
lot about a notion called progress, not perfection, right? Of really
getting in there and asking yourself, not did you get it right? Not did you figure it out today,
but did you make progress? Did you learn something? Did you discover something that you didn't know
before? Did you move anything an inch ahead, even if it's your own understanding of what the real
challenge is or you know what I mean? what the situation with the playing field is.
If you made progress, we're going to give you a high five.
And then if you need to like sit on the couch and take a minute, great.
We're going to come back up and go hit it again tomorrow.
Do you think it's important because at least from your own story that you do your, your
figure out, figure outing, figure-out-abling...
Go ahead. I like it. I like where you're going. I like that you're inventing new words with me.
This is fun.
One step at a time, or can you work on several things at a time,
or is that too overwhelming, or is everybody different, or what?
Both. So everyone definitely is different. What I've seen in my work with people
is that most of us are overambitious. Most of us want to figure like five important things out at
once. We want to change our career, start a side hustle, remake our relationship, overhaul our
finances, get in the best shape of our lives. That is a recipe for a disaster, Mike. And I think
especially when you're learning any type of new skill, and I really believe that this is a recipe for a disaster, Mike. And I think especially when you're learning any type
of new skill, and I really believe that this is a skill, it's a discipline, it's a mindset,
it's an attitudinal shift about how you approach your life. If you can choose one thing, and that's
what we encourage people to do, just choose one really important thing that you're so committed
to that you're willing to get up every day and work on it, what happens is not only will you see more progress because your energy is not spread too thin, but you'll start
to master some of the skills underneath this kind of larger umbrella of the figureoutable philosophy.
So then you're like, whoa, I get how this works. I've achieved X, Y, or Z that was really important
to me, or at least I'm seeing enough progress that I feel confident now, now I can go apply the same mindsets and tools and strategies to my next
project or problem. And here's the thing that you never want to forget. Every single day,
life will present wonderful opportunities for you to figure things out. You know, like there's a
member of my company, a woman named Meg, and she was laughing.
She was coming home from a work thing
and she was in an Uber
and she got to talking with her Uber driver
and let them know who she worked with, which is me.
And the Uber driver had heard the Uber talk
and was like, oh my goodness, I loved that.
It's been helping me.
And Meg, who's my employee, got home
and she didn't have her keys.
And she had to like crawl under the fence.
And the Uber driver was actually going, hey, it's figureoutable.
And they figured out how to get her back into her house.
So the point of that story is there are so many little opportunities to practice each and every day on non-high stakes issues that you'll start to build that muscle and that momentum.
And then you can take on more things as you get more comfortable and confident.
Yeah. I'm talking with Marie Forleo. Her book is called Everything is Figureoutable.
Hi, I'm Jennifer, a co-founder of the Go Kid Go Network. At Go Kid Go, putting kids first is at the heart of every show that we produce. That's why we're so excited to introduce a brand new
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Silver Lining on Spotify, Apple, or wherever you get your podcasts. People who listen to Something You Should Know are curious about the world,
looking to hear new ideas and perspectives.
So I want to tell you about a podcast that is full of new ideas and perspectives,
and one I've started listening to called Intelligence Squared.
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Check out Intelligence Squared wherever you get your podcasts.
So Marie, let's talk about your fail-proof test to make the right decisions, especially in high
stakes situations. Yes. So one of the things that can hold many of us back from figuring things out
is fear. And specifically, you know, the fear of failure. Maybe it's the fear of success. It's the
fear of being judged. It's the fear of losing money. It's the fear of being criticized. I mean,
there are so many fears. And one of the most frequent questions that I'm asked is, Marie,
how do I tell the difference between fear that is healthy and normal for me to move through,
because it means I'm on a growth path versus my intuition saying,
don't do this. You're going to regret it later. This is not a direction that you should be moving
in. And I think Mike, for you, and hopefully for most of your listeners, like we all kind of have
those gut hits where it's like, oh, I don't know if I should do this or not. But how do you tell
the difference between those two experiences, right? Fear versus intuition.
So the foolproof test is something that I've taught people.
And it is so incredibly useful when you're in a position where you don't know if you
should move ahead and you can't tell the difference if it's your intuition or just normal fear.
And it's a little test that you actually have to do with your eyes closed because it's
tapping into the wisdom of your body, not your mind.
And it goes like this. So you think about the opportunity that's in front of you. It might be to say yes
to a job. It might be to pursue a particular creative project. It might be to even, you know,
engage in a particular relationship, whether that's personal or professional. And so you close
your eyes and you ask yourself this, does the idea of moving ahead with this opportunity make me feel expansive
or contracted? And Mike, in the nanosecond after you ask yourself that question, I guarantee you
your body will have one of two responses. So an expansive response may feel like this. And again,
we're not talking about your mind. We're talking about you, your physical sensations, what's happening in your body.
So expansive may feel like a lifting of your shoulders, an opening of your chest. There may
be a little tingle of joy or excitement, even if it's something scary. It's just like you're moving
ahead. You feel this lightness, right? So that's expansiveness. If after you ask yourself that question and you pay attention to what's happening on the inside,
you feel something that we could describe as, let's say, contracted, that may be a sense of
dread in your stomach, a tightening of your chest. Maybe your head starts shaking. No,
even if you didn't decide to do that, or you feel your shoulders hunch over. Again, for all of
us, it's very different, but I have never had anyone do that particular task between fear and
intuition and not have their body have some kind of reaction that they then go, you know what,
that makes sense. And here's where it's most important is when our ego is involved. Cause
I'm sure everyone has had opportunities that come up
that on paper, it looks amazing, right?
Either there's more money or there's prestige
or a little voice in your head is saying,
oh my goodness, anyone in your position
would die to have this opportunity.
You should absolutely do it.
But there's something in you that's saying,
don't go or say no.
That is your internal guidance system trying to keep you on
the best path for you. And so that's that little test that can help you with a clear sense of
certainty know how to make the best decisions. I know you talk about time and I think a universal
problem people have is too many things to do and not enough time to do it. So what's your magic bullet
for finding more time or getting things done in the allotted time or what?
Yeah, you know, it's a simple little mantra that I think anyone can use. And this is very,
very actionable, especially if you want to create things in your life. So we live in a time and an
age right now, Mike, as you know, there's so much incoming, right? People have their phones in them. Some studies show up to
five hours a day. Other studies show that people are still watching up to five hours of TV a day.
And I think all of us can agree, you know, you walk around any town or big city and most people
are looking down, right? They're sucked into a screen. Our devices are designed to be addictive. And unless we consciously remove
ourselves from that addiction loop, you know, our time just fritters away on stuff that's not really
that important to us. So here's the mantra that I always use, and it's very flexible in how it's
deployed. Create before, yeah, create before you consume. So create before you consume. How does
that look in real life?
Rather than waking up and picking up your phone and scrolling through your social feeds or scrolling through your news feeds or scrolling through your email, create the thing that
is most important to you.
Let's say your goal is to have a stronger, healthier body.
Well, get yourself up and actually do that workout before you consume the information
of the world or the agenda of other people or just consuming
the products of what people put in front of you.
Let's say that you want to create your first novel, right?
Rather than waking up and going to your computer, flipping it open and starting to answer emails,
create just a few pages of that first draft before you go consuming all of the media that's
constantly surrounding you.
So Create Before You Consume really helps people get a grip on their time.
And what's cool about it is it doesn't prevent you from going to check social,
if that's a crucial part of your business or your creativity.
It doesn't prevent you from watching your favorite shows,
if that's one of the ways that you relax at night.
It just prioritizes the creation of the life you want first.
And lastly, it's great to hear this. And what so often happens is people get all excited and they
go out and they talk to other people and all they hear is, well, that'll never work. That's
the stupidest idea I've heard. Oh, no, no. It's always those naysayers that like,
you suck the life out of you. And Marie got me all excited. And now this guy's saying,
this will never work. And so what's your armor for that?
Well, I think, first of all, it's understandable. A lot of people in this world have been
disappointed. A lot of people in this world have tried things and failed and then just didn't get
themselves back up to try again. So we have to have a bit of compassion for those folks.
But we also have to be self-protective in this way.
We need to build what I like to call our figureoutable force field.
That's like having a crew of figureoutable friends who share this philosophy with you,
people that you can text, you can jump on a Skype call with, you can jump on a real
call with, you can go and have some coffee in person and stay surrounded with people who, even if they don't have the answers, hey, look,
I don't have all the answers, but I know that what we talk about in this book, the tools and
the strategies can help people find their own. So you have to surround yourself and build
consciously a network of people who believe this same way, who behave the same way, who have
created their lives to go, you know what? I may not know how to do this yet, but it's totally
figureoutable. Let's start working on it. People, if you go to, when you have a challenge, you can,
you know, spitball and brainstorm about, okay, great. I hit a stuck point. Fine. This is
figureoutable too. Let's talk about different possibilities for how I might want to move ahead.
So I think having that support system is crucial. And for anyone saying, but I don't know how to build it, that's total BS. You can
absolutely build it. Most of my dearest friends, Mike, have come from people that I've met on the
internet, meaning through email or through online forums or groups or whatever. And so there are
folks all around if you're just willing to, again, make that one of the things that you hope to figure out. It's so interesting to me, and you talked about it before, about how you find the
time, you find a way. And, you know, if you're stranded on the highway and your car's in a ditch,
somehow you find your way home. There is a set of steps that get you there that
people are amazingly resilient and able to figure things out, but they tend not to believe
it in the moment and think, oh, crap, I can't do anything. But you will. You have to because
otherwise you just die. Correct. And to your point exactly, Mike, if we can wake up each other
to that reality of how resourceful and capable we really are, I think so much can change,
both on an individual level and more importantly, on a collective level.
And to be honest, that was one of the deeper reasons why I wanted to write this book.
You know, if you look around our world right now, there are many collective challenges
that we all face, from violence to corruption to the environment.
You know, there's many, many different things that we need to figure out.
And what is going to change that is to have individuals who believe in their own capability
and then are willing to work collectively to make those bigger changes happen in the world around us.
It's one of those things that it's good to hear.
It's good to get confirmation that I think everybody knows deep down inside that they have it in them,
that everything is figureoutable, or at least
everything important is figureoutable. Marie Forleo has been my guest. You can find her at
her website, marieforleo.com, and the name of her book is Everything is Figureoutable.
And there's a link to that book in the show notes. Thank you, Marie.
Oh, thank you so much, Mike. This was fantastic. I so appreciate it.
Hey, everyone. Join me, Megan Rinks. And me, Melissa Demonts for Don't Blame Me,
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When someone makes an argument using statistics, it can often support their case.
Statistics sound impressive.
If 90% of people believe something, or your risk of getting sick from this thing is less than one-tenth of one percent,
those kinds of statistics can be persuasive.
But as we all know, statistics can be manipulated. As my next guest will tell you, he can pretty much make any number say anything
and still be technically correct.
The other problem is sometimes people just make them up out of thin air.
David Spiegelhalter is a British statistician
and Winton Professor of Public Understanding of Risk
in the Statistical Laboratory at the University of Cambridge in London,
and author of the book, The Art of Statistics.
Hi, David. Welcome to the podcast.
Oh, it's great to be on it.
So, this whole idea of statistics, you know, when people say, well, 80% of this, or only 27% of that,
somehow that all of a sudden takes on some authority the people revere
Statistics and yet clearly they are so they're so
Malleable that that often they don't mean anything
Yeah, people have got a quite I think an ambivalent feeling about statistics. They do feel all its numbers
That sounds like you know that's very authoritative.
But they also have a skepticism about them.
They sort of are quite very happy to sneer about them and dismiss them.
And I think, you know, this difference between, oh, well, just having to accept them as if they're God-given truths or reject them as just being made up.
What I'm trying to do is steer somewhere in between those.
So because I love numbers,
I think statistics are fantastically valuable things.
But I get put off if people start spouting
lots of numbers at me and I can't take them all in.
So I think the crucial thing is to see
that numbers can be valuable,
but we need to be able to question them.
And actually, they don't speak for themselves.
The way in which people tell the story, the way in which people package them,
makes such a difference to how we feel about them.
Yeah, well, and as people have come to learn,
you can make statistics say almost anything you want if you know how to play that
game. I think I'm a decent statistician. I can make any number look big or small, depending on
what story I'm trying to tell. And that's part of the trade. But at the same time, it means that,
you know, I think we've got some skills at taking apart other people's use of these tricks. And I
think, you know, we can teach that and encourage people to question numbers and say,
well, is this a big number?
Should I be impressed?
No.
Is it that important?
Great.
So teach me that.
What's your advice on, you know, when someone is trying to convince me of something using
some number that I've never heard before, what do I do?
Well, there's just a few questions one should always ask first of all you know can I actually
believe the number you know is it true you know the actual number that's quoted
or is the evidence so bad that someone is essentially making it up and then the
other thing is to is to think about well the number might be true but are the
conclusions that the person draws, are they reliable?
Are they going way beyond what the number actually says and making some grand claim on the basis of it?
And then the final thing I think one needs to ask is, well, why am I hearing this?
What's the story?
What's the interest?
What is this person trying to make me feel?
Are they trying to worry me?
Are they trying to reassure me? And so on. What is this story? All these are questions you can ask and
enable you to get some sort of skepticism about a number, not a cynicism. You shouldn't just reject
them out of hand, but you should be able to just ask, well, as I said, is this a big number? Is it important?
Or is it being packaged in a way that's trying to impress me? Yeah, well, right. Because sometimes
people will throw out numbers and the jump from, well, maybe that's a true number to the conclusion
they're drawing from it isn't there. I mean, it's... Exactly. And, you know, somebody might
talk about the risks of alcohol or the risks of something else,'s exactly, um, you know, somebody might talk about the risks of alcohol or
the risks or something else, and then draw some, you know, huge conclusion about, well, therefore
people should not do, should not drink anything or shouldn't do this, that, and the other.
And if it were actually, it doesn't necessarily follow. You haven't even shown necessarily that
there's a causal link, uh, between the link between the exposure, what we would call
technicum exposure, which might be having a drink or eating a certain food. We always know those
food stories come up all the time about the risks involved in those. And you haven't even proved
that, let alone got the authority to start telling me what to do. So talk about some of the interesting statistics that people have come up with, that people
have used as examples of what we're talking about to make this a little more real.
Yeah, I mean, the classic one is using this idea of what's called a relative risk, telling
you that something, oh, this doubles the risk of a heart attack, or this increases the risk
of cancer by 20% or so and so on and
and that's a well-known and sort of manipulative way to tell a story because psychological
experiments have shown that this gives a rather exaggerated sense of the importance of something
um i mean it's an old example but one often gives you, people about eating bacon. I quite like bacon.
And then you read that, well, if you eat bacon regularly, it's going to increase the risk of bowel cancer by 20%.
And this, I think, actually is probably roughly true.
There's a lot of evidence of that now.
But then, actually, well, okay, does that matter?
You know, do I care?
Because you have to ask, well, 20% of what?
And how much of bacon Because you have to ask, well, 20% of what? And how much of bacon do
you have to eat? And it turns out that you have to get you have to eat, you know, three or four
bacon sandwiches a week for that to hold. And that your risk of bowel cancer anyway is about six and
100. And so that 20% increase really goes from six and 100 to seven and 100. That's the 20% increase really goes from 6 in 100 to 7 in 100. That's the 20% increase.
So that means that 100 people are going to have to eat, you know,
100 and 200 bacon sandwiches a year for their whole lifetime
to get one extra case of bowel cancer.
That's about a million bacon sandwiches.
Now, I'm putting that perspective where you think,
well, you know, maybe I might occasionally have a bacon sandwich.
You know, maybe even if it is carcinogenic, it clearly isn't that carcinogenic.
And so I think by reframing the numbers in a different way, we can change the emotional impact of a story.
Yeah.
But see, only you could unravel that the way you just did.
I mean, I could not hear that argument about bacon sandwiches and be able to analyze it the way you
just did. Yeah, this is so important. And thinking in terms of what does it mean for 100 people,
you know, see, that's what I did. I thought, what does it mean for 100 people? Well, the technical
term is expected frequencies. You know, how many would you expect out of 100 people or a thousand people
and the telling it the story in that way first of all it's actually not that difficult to do
and we can teach school kids to do it you know that's been shown um and and secondly you know
it's it provides a quite a good visual image if you want to do little infographic, you can show 100 people and light up the one extra
getting bowel cancer because they're all stuffing their faces with this disgusting bacon all
the time.
So it's an enormously powerful and extraordinary simple tool just to think, what does it mean
for 100 people?
Sometimes I hear people use numbers, statistics.
Politicians do this a lot where they use statistics.
And I probably don't care enough to go research it to see if what they said was true.
But I've often thought, well, wait a minute.
Well, says who?
Where did that come from?
Where did that number come from?
And I know that sometimes people have been caught and they said well they you know they just they just made it up you know this thing
of just working out is this number even feasible is it is often you know they
can be numbers can be way out and very important to think of when someone does
give a number again is it a big number is there is isn't even a correct number
is to give it a reality check and to put it in perspective.
Often just thinking, well, what does that mean per person? Or what does that mean,
you know, in a town that I know? How many people would this be? And it's extraordinary how people
can get away with using idiotic numbers because nobody just takes them apart and decides whether
they're reasonable or not. Do you think it's, since you play in the arena of statistics, it's very common when people are trying to show the hugeness of a number to, you know, express it in its largest possible way.
And when people are trying to show that it's minimal impact, they will take that same number and it's, you know, pennies a day per person.
Do you think
that's fair or and that's just the rules of the game or do you think not i i think that there's
no correct frame for any of these things you know the simplest thing is positive or negative framing
when we're talking about a risk so i can in the u.s if you go onto the websites, you can find out that there's a two, roughly
a 2% mortality rate from, from heart surgery.
And in the UK, there's a 98% survival rate.
Whoa.
Well, that sounds much better.
It's exactly the same, but we, we use survival rates and in the US you use mortality rates.
And so that's a simple reframing to change the emotional impact of a number.
And the recommendation is we use both. Just, you know, when you're explaining to someone that,
you know, maybe there's an offer, you can do an operation, you say, you might use survival first,
there's 98%, 98 out of 100 people to get this operation, 98 will survive, but two will die.
And that's, and that's giving you you both frames a positive and a negative frame
not just choosing one because if you just use one it is manipulative you are trying to either
reassure or rather frighten people so so similarly if you're expressing a number you can say well
you know over a year in the whole country it adds up to you know billions of dollars and then you
can also say yeah but you know at an individual level, that's only a few cents per day per person.
And so I think you need multiple frames.
There's no correct way of expressing a number.
And actually to give both ones that make it look large and look small is a fair and balanced thing to do.
Nobody ever does it, I note.
But that's what
you really should be doing. And then someone who's genuinely trying to inform you rather than persuade
you would be giving you about the positive frame and a negative frame. I've often seen people say
when using statistics, they'll throw out a number and they'll say, you know, 87% of blah, blah, blah.
And I will say, or someone will say, well, where did that number come from? And, you know, 87% of blah, blah, blah. And I will say, or someone will say, well, where did that number come from?
And, you know, they brush that aside.
It isn't important where it came from.
It's a statistic.
And they'll say, what's a well-known statistic?
Well, not to me.
And to me, that ought to be a deal killer.
If you're going to use a statistic and you can't explain where it came from
or who came up with the number, well, I don't think you get to use the number.
It's very difficult because this, as I said, is the first question you could ask is, well, where does that number go?
Can I believe the number, let alone the conclusion, let alone the story?
You know, can I believe the actual number?
And again, I wish more people were just challenged on that you know when i
listen to the radio the television and some politician or somebody else spouts out some
number i want the interviewer to say well how do you know where did you get that from and i bet
they'd be just say oh and they wouldn't be able to answer they wouldn't know where that number
came from they wouldn't know whether it was true or not. They just were given it by some researcher or somebody and it's a soundbite number and they didn't know where it comes from.
So I think people should be challenged more often to say, what's your evidence? What is your
evidence for this claim? And I think that's the most basic question that we should be asking of
anybody making a claim. First of all, you know, even before we start saying,
is it a big or a small number, we should say,
well, do we actually believe it?
You know, what's the evidence for that?
And I think that would stymie quite a lot of people
who want to persuade us rather than inform us.
I work in a group in Cambridge,
and our sort of motto is to inform and not persuade.
And because we know that the way that statistics are so often used is to persuade us.
I'm much more willing to believe somebody when they, in their argument, say, according to the blah, blah, blah, blah, rather than just give me the number with nothing to support it.
I mean, if they'll at least cite their source, they don't have to go, you know, footnotes, but at least give me an idea.
As a sign of trustworthiness.
First of all, they should be able to say where that number came from.
Secondly, they should be able to say how certain are they about it?
Because, you know, they don't know most of the time these numbers as we know we know that they're based on quite
often based on surveys a lot of judgment you know how do they how do they know this oh i must just
say one thing that we've got a wonderful philosopher here in cambridge called nora neal
studies trustworthiness and trust and uh and she's really identified uh features of a good trustworthy
communication transparent communication of of of a number and uh the four aspects which is really um
you know very sensible of any actually they hold for any information first of all that the
information should be accessible that people should be able to get at it and find it and and secondly it's got to be comprehensible they're going to understand
what they're being told um it's got to be usable it's got to it's got to actually answer their
questions their concerns it's got to be relevant to what they're actually anxious about and then
her final one i think this is so clever and is it's got to be accessible. Somebody, if they want, needs to
be able to check you're working. Now, most people won't. They will just take it on trust. But some
people might want to know, where did that come from? How do you know that? And they have to be
able to, you have to be able to demonstrate you're working if someone asks you. You said earlier that
you as a statistician can make any number do whatever you want.
You can make it sound big to support that side of the argument.
You can make it sound little to support the other side of the argument.
And so if statistics are so easily manipulated, what's the point then?
Why bother?
It's not always like that.
Sometimes, you know, there are good numbers there.
And to be honest, you know there are good numbers there and to be honest you know i love numbers and with all for all their faults and with all the way they can be used and manipulated
i'd rather have them than not have them because otherwise all you've got is appeals to emotion
you've got populism you've got you know just people just making arguments they can say anything
because they don't have to provide the evidence they don't have to provide the magnitudes of the problem someone can complain about oh there's too many of this is too many you
know migrants there's too much this system and yet well actually you know well how many are they
because unless people can give a a magnitude of a problem and to actually we cannot judge whether
this is something that's genuinely important or whether this is someone who's just manipulating our emotions.
So that for all their problems, without statistics, without an idea of magnitudes, tricks of the trade, either to interpret statistics or to use them?
So the other thing, of course, is correlation is not causation.
It's an old cliche that every statistician says that just because two things happen at the same time doesn't necessarily mean they're causally linked. I mean, the classic one is vaccines and autism,
which do tend to be, you know, autism often is diagnosed. That's roughly the same time that kids are being vaccinated.
So, of course, many times when the diagnosis just follows close on the vaccination.
So they're correlated.
But as far as anyone can make out, they are not causally related.
And so we can be easily misled
by correlation. And to, you know, to be check on that, I think is another really crucial question
to ask. Well, you know, 96% of our US audience loves listening to people with British accent.
So thank you for coming on and talking about this.id spiegel halter has been my guest he
is a british statistician and he is author of the book the art of statistics there's a link to his
book in the show notes thanks david thanks mike it's been a real pleasure doing this i'm uh i'm
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