Something You Should Know - When Maps Go Wrong & The Science of Everyday Courage
Episode Date: November 6, 2025We’ve all done it — used a big fancy word to sound smarter or more impressive. But does it actually work? Research says no. In fact, the secret to sounding intelligent and confident has nothing to... do with big words at all. I’ll explain what is far more powerful. https://www.businessinsider.com/use-simple-language-to-sound-smarter-2015-9 Maps are fascinating. Did you know that early maps were not made for navigation at all, and a lot of modern maps are filled with mistakes and distortions that frustrate entire countries? Jay Foreman, co-host of the hit YouTube series Map Men (https://www.youtube.com/playlist?list=PLfxy4_sBQdxy3A2lvl-y3qWTeJEbC_QCp) joins me to uncover the strange, surprising, and often controversial world of mapmaking — and why maps still shape how we see the world. Jay is author of the book This Way Up: When Maps Go Wrong (And Why It Matters) (https://amzn.to/49gSlrk). Everyone remembers a time when they wish they had been more courageous. They wish they had spoken up, took a risk, or made a bold move. But what separates courage from recklessness? Harvard Business School professor Ranjay Gulati, author of How to Be Bold: The Surprising Science of Everyday Courage (https://amzn.to/42Tmg52), explains how to tap into genuine courage when it matters most — and why bravery often looks different than you think. Finally, have you ever noticed that almost every zipper in your life works flawlessly? That’s no accident. One company dominates the global zipper market — and their story is a master class in precision, persistence, and quality. Listen as I reveal how this quiet manufacturing giant came to control nearly every zipper on Earth. https://ykkamericas.com/our-history/ PLEASE SUPPORT OUR SPONSORS! AG1: Head to https://DrinkAG1.com/SYSK to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at https://Indeed.com/SOMETHING right now! QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to https://Quince.com/sysk for free shipping on your order and 365 day returns! ON POINT: We love the On Point podcast! Listen wherever you get your podcasts! https://www.wbur.org/radio/programs/onpoint SHOPIFY: Shopify is the commerce platform for millions of businesses around the world! To start selling today, sign up for your $1 per month trial at https://Shopify.com/sysk Learn more about your ad choices. Visit megaphone.fm/adchoices
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Today on something you should know, ever use a big fancy word to try to impress someone?
I'll explain why that's probably a bad idea.
then the fascinating world of maps.
Many are inaccurate, and some forget entire countries.
Well, that's interesting, because New Zealand goes missing from maps a lot,
but then again, so do plenty of other places.
So nations that go missing as well as New Zealand include Iceland, Sri Lanka, the Philippines, the Caribbean,
and a lot of maps forget Antarctica completely.
Also, why zippers almost never fail,
and why ordinary people sometimes do courageous things.
Nelson Mandela talked about this.
He said that, you know, I thought courage is the absence of fear.
I've discovered courage is conquering fear.
It's taking action in the face of fear.
It's looking fear in the eye and still choosing to do something.
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Something you should know.
Fascinating intel.
The world's top experts and practical advice you can use in your life.
Today, something you should know with Mike Carruthers.
It would seem that sometimes using big words can help you sound more intelligent.
but does it?
Well, that's what we're going to start with today
on this episode of Something You Should Know.
Hi, I'm Mike Carruthers, and welcome.
So just about everybody has tried
to sound more intelligent by using a big word or two
here and there.
College kids do this all the time
when writing papers because they think
it makes them sound more intelligent,
and maybe they'll get a better grade.
But actually, it turns out
it makes them sound less intelligent.
Different studies have
looked at this, and they all conclude pretty much that people value fluency, that is the ability
to read something easily and understand it, more than they value a fancy vocabulary. Better
fluency leads people to judge the author as smarter, more confident, and more credible. Now, it is
true that having a big vocabulary is linked to higher intelligence, but the takeaway here seems
to be that trying to sound more intelligent generally backfires. And that is something you should know.
One of the most useful inventions in human history, maybe the most useful, is the map. I mean,
it's hard to imagine getting anywhere without one. But here's the interesting twist. The first maps
weren't made to help you get from here to there. They had a completely different and far less practical
purpose. And even today, many maps we rely on aren't nearly as accurate as you might think.
The story of how maps evolved into these digital guides that we now carry in our pockets on our
phones is full of surprises. Here to tell the story is Jay Foreman. He's co-host of the YouTube
series Map Men and author of the book This Way Up, When Maps Go Wrong and Why It Matters.
Hi, Jay, welcome to something you should know.
Thank you so much for having me.
So one thing I've always wondered about maps is you can look at a map from 150 years ago, pre-flight, before there were airplanes.
How could they draw a map that was, it may not be perfectly accurate, but more or less had the right shape to it.
How could they do that if they couldn't see from high up?
Well, it's really spectacular.
It depends how far back in history you go.
if you go back a thousand years to the first telemic maps, they were the first maps that were attempting to be accurate,
but without any of the kind of technology or data that we have now. And it was mostly just guesswork, just sort of walking around and doing the best straight lines possible.
But it's when they started to use trigonometry, when they started to use instruments that can very, very accurately measure angles towards points a long distance away,
that you can start to build up an accurate map. And it's important to remember that for the majority of civilization, accuracy was not the main priority.
in maps. Maps that circulated for many hundreds of years were primarily works of arts to go in
the monarch's office just so they could see what they were king of and they were decorative. And it's
only really quite recently that maps have become a scientific tool. But what it goes to show is just
what an amazing job these people did hundreds of years or how much harder it was and how we
take it for granted. So here's something I'm sure you would know. How old is the oldest map that's
ever been found?
The very first map that we know of was a map of Babylon, which is from about 9,000 BC.
And it took quite a long time for archaeologists to work out that it actually was a map
they were looking at, because I think map is quite a generous term for it.
It was a sort of clay rectangle with some triangles scratched into it.
But they worked out after a good long stair that it was supposed to be a map of the world.
And that is the earliest one that we know about.
Well, that's got to be interesting to see.
I mean, when you think about the level of knowledge people had back then, when they draw a map of the world, it's theoretically what they think the world looks like.
Yeah, so there's rather a lot missing from that map.
That's why it took them such a long time to work out that it was supposed to be a world map.
As you said a moment ago, you know, maps were not originally meant to be accurate.
And they don't really have to be accurate in this sense.
I've written drawn out maps for people back in the old days before GPS
and they were far from accurate but they did the job.
Well, exactly.
I mean, the only map, if you think about it,
the only map that could possibly be truly accurate
is a map that's of a scale of one-to-one
and includes every single possible detail
and that's a very limited use.
A map, by definition, has to distort the world in some way.
If the map's job is to make something easy to understand and easy to read,
then it has to make important decisions
about what detail to leave out
and probably the best examples of these
are metro maps, maps of
train and bus systems around the world.
So one of the most famous is the London Underground.
It was designed in 1932
by an engineer called Harry Beck
and what he famously did was
he decided to completely do away
with the concept of scale
and his map showed simply
where the stations were in what order
where the changes were between lines
and what you ended up with
was something that looked more
like a circuit diagram. As far as accuracy goes, it's absolutely dreadful. But as far as it being
useful for knowing where to get your train, it was revolutionary. And that's just one extreme
example, but really every single map you look at does exactly the same thing. And it has to do
some kind of distortion. So who makes the maps? Are there big players? Have there been big players
in the map-making business? You know, when I went to school, I remember maps in the classroom
that were, they were all made by Rand McNally.
There were.
So in the US, throughout most of the 20th century,
there were three major companies
that did the vast majority of maps in the US.
And one of them was Rand McNally.
The other one was general drafting.
The third one, I actually can't remember right now
what the third one is called.
But there was, not only did they have a,
I suppose the word is triopoly
on the maps produced in the US,
but there was a massive rivalry between them as well.
And a fascinating story about how one was very nearly
caught copying the other. And it caused all sorts of hilarious consequences. This is one
of the things that we found when we were researching our book is that there was a spectacular
story from the 50s of Rand McNally inventing a town specifically for the purpose of avoiding
somebody copying their map. But what happened was somebody else saw this fake town that was
called Aglo, built a store on the site where there was nothing there. And seeing on the
map that there was this place apparently called Aglo, they decided to name it the Aglo General
Store. And as a result, Aglo, which originally started out as a paper town, just a copyright
trap, it became a real place. And therefore, the case was thrown out of court and couldn't
be used. So, yeah, there were major players and there was massive rivalry between them.
And that's just in the U.S.
So where is Aglo?
So Aglo, well, it's actually an absolute nothing.
There's nothing there.
But it's supposed to be in New York State in the Catskill Mountains, very close to the border between Delaware County and one of the other counties that borders Delaware County.
My assumption is, and I think most people's assumption is that maps today, if you see a map on TV or you see a map in a book or you see that's reporting itself to represent something, it's probably a map.
accurate. That maps today, they've figured it out and all maps are accurate if they've been
made in the last 30 years. That's only slightly true. It's very easy to think that, of course,
a map should be accurate because these days it's made with satellites and it's made to be
as accurate as possible. Otherwise, it doesn't do its job. But there's a couple of things to
watch out for. And one of them is something I mentioned earlier, copyright traps, where map designers
will deliberately, and almost all maps can do this, they will deliberately have a
wrong detail, which causes no trouble to the map user, but big trouble to someone who tries
to copy it to make their own map. And examples of this include making a squiggly road slightly more
squiggly, or spelling the name of a town wrong, or just like in the case of Aglo, making up a town
that isn't there. So that's one thing to look out for for accuracy. And the other one is good old
fashion human error, which is all over maps. And if you know where to look, you'll find them,
especially on TV news networks. There are lots of great stories of maps on the news that show
this is where Hong Kong is
and they've got a great big map of Brazil
where they've labeled Hong Kong where Rio
should be. It happens a lot.
Well, the interesting thing is that map mistakes
they often do very, very well online
and on social media. There's a whole phenomenon
there's a Reddit thread called
Maps Without New Zealand, which is people
across the world collecting every time
they see an example of a world map where New Zealand
is strangely missing and it happens
rather a lot. And no matter
where you post a map, if you post a map that's
wrong, if it contains anything such as
spelling mistake or a city in the wrong place, people love to get involved and to respond
and to, you know, to get angry about it being in the wrong place.
And you could even argue there might be some news networks that are potentially getting
their maps wrong on purpose in order to generate clicks.
It's not impossible.
But why New Zealand?
Why are there so many maps of not New Zealand?
Well, that's interesting because New Zealand goes missing from maps a lot.
But then again, so do plenty of other places.
So nations that go missing as well as New Zealand all the time include Iceland, Sri Lanka, the Philippines, the Caribbean, and a lot of maps forget Antarctica completely.
I think the reason that we hear so much about New Zealand going missing, and I think the reason that there's a Reddit thread with far more views dedicated to Maps without New Zealand than Maps without Navia Zemlya is because when New Zealand goes missing, it's the funniest.
Partly because it's quite large and it's a comparatively easy game of spot the difference when it's not there,
partly because they speak English and partly because they've made it their own.
The government website has it.
They've also New Zealand tourism produced this series of genuinely funny videos all about the great conspiracy to remove New Zealand.
So that's why we see so much about it.
And I think the reason it happened so much in the first place is because it's in the bottom corner.
So it's very easy to accidentally crop and forget it's there.
So maps represent what's there.
But do maps, when people see them, ever inspire change in the landscape?
And in other words, for example, the border between Connecticut and Massachusetts,
there's this little notch where Massachusetts dips down into Connecticut or it's the other way around.
But was that the result of somebody seeing?
the map and going, hey, we need to change that or something?
The answer is absolutely yes.
This sort of thing happens all the time and it specifically happens in North America.
There was a famous case where after the Treaty of Paris, they were trying to draw the border
between what would eventually become the US and Canada.
And what they decided to do was, let's just stick to the 49th parallel.
And it's supposed to continue from east to west in a unwavering dead straight line.
But of course what happened was most of that continent wasn't really known to the mapmakers
at that time.
There was rather a lot of guesswork going on.
So they drew the line first and the map became the border between the two before the actual
world itself had the border imposed onto it.
And as a result, they found all sorts of things that if they'd had an accurate map in
the first place or if they'd gone out to look in the first place, they never would have chosen
a dead straight line on the 49th parallel.
So there are two big examples.
of them is Point Roberts, which is in, it's supposed to be in British, Columbia, in Canada,
but it's actually in the US. It's a peninsula that behaves like an island because you can
only get there from the US by boat or by driving through Canada and having your passport checked
twice. So all the American citizens that live in Point Roberts, if they want to go to their
nearest high school, they have to drive through Canada and back again, effectively using their
passport four times a day. And there's another one as well.
There's the angle inlet, which is the same thing, but closer to the east coast.
And that was an example where the treaty said the border should be at the northwest corner
of the lake of the woods.
The trouble was nobody at the time knew exactly where or what shape the lake of the woods was.
And so when they went to actually survey the land with this treaty in their hand, they had no
option but to draw this line in an absurd straight line down, cutting off part of the US
when it should actually, by all reasonable logic, it should be in Canada.
But to this day, it's a part of the U.S. that you can only access either by boat
or by traveling through two countries.
We're discussing things you never knew about maps.
And my guest is Jay Foreman, author of This Way Up,
when maps go wrong and why it matters.
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So, Jay,
you know,
people used
to have all
kinds of maps
in their glove
compartment but now everybody's got GPS on their phone and you know the map's pretty accurate it
seems to get you from here to there and and then services like ways and and google maps i mean
they give you actual driving directions seems like a pretty good map but on the other hand
we're losing a vital skill there were some studies done that showed that the rise of gps is
likely contributing to an epidemic in Alzheimer's and that's because um using a good old fashioned paper map
In fact, it doesn't even have to be a paper map.
Using a map, it can even be on your smartphone, but where the map doesn't revolve around
you, where you have to look at it and work out where you are.
That skill is something that is very good for the hippocampus.
There was a study done, and they worked out that of 400 different occupations,
the occupation that had by far the biggest hippocampus was taxi drivers
because of the regular exercise they were doing in memorizing the streets
and knowing their way around London without having to depend on GPS.
So it's something that we're missing out on.
There's another study we found out about.
UCL did another study in 2014, where they got a bunch of students to walk around Soho,
this neighborhood in central London.
Half of them were using their sat-naves.
They were using GPS on their phone.
And half of them were using paper maps.
And they were all walking around wearing this special equipment on their head
that monitored how much their hippocampus was being used.
and it turns out that those that were using maps the old-fashioned way,
their hippocampuses were being used rather a lot,
and it was firing away during this experiment,
and those that were just staring down at the blinking blue dots in their phone,
it was barely being used at all.
So it's a rather worrying trend,
but not a huge amount we can necessarily do about it
because they've become so indispensable using GPS,
to the point that there's now plenty of people
who know their way around their city perfectly well,
And yet even they use GPS because it now has information that you couldn't hope to know yourself,
such as where the traffic jams are or which roads might be closed.
You know, I think everybody has mixed emotions about ways and other navigation systems
that send you on different routes than you would normally take.
And you're so tempted to say, yeah, I know a better way.
And yet so often when you do that, you get stuck in traffic.
And you wonder, like, you wonder whether their way is the right way or the best way or not.
When they send you on these routes, especially if you use ways, which is the, it's the GPS that specializes in squiggly little shortcuts to avoid even the slightest traffic jam.
And I sometimes wonder, they might be experimenting on you.
And they're sending each driver a slightly different way so that they can get data about which way was quicker.
And if that were true, that would explain why several times it said,
turn this way take the little squiggly road to the left and i've ignored it and got there much
faster than it said i would except when you don't except when you say you know what except when you
don't there are there are plenty of stories of people who are relying too much on their GPS and they
end up in some absurd situations and some dangerous situations my favorite story is um there was a couple
on holiday in italy they wanted to get to the um luxurious island of capri but they drove for hundreds
of miles and ended up in the city of Karpi, which is very similar spelling, but completely the
wrong side of the country. And there were some other people who tried to get to what turned
out to be an island in Australia, and their car was instructed to drive across a lake, which
they tried to do. There was a woman who drove onto train tracks because the Sattnav told
her to. And actually, I think my favorite one of all time, there was a Belgian woman who
was supposed to be driving less than an hour away from her house to Brussels Railway.
station to pick up her grandson and she drove for more than two days all the way from
Belgium to Croatia across five countries and she only realized something was wrong when
the saturn said you have reached your destination have there been any like because we think
of them as being so accurate have there been anything anything that anyone's found lately
like in the last 50 years that said wait a minute that's actually not there or that's not the
way that goes.
The most recent one that comes to mind is a case in 2012 where Google Maps, which we usually
think of it as the best map that humanity has ever produced and very accurate and updates
itself all the time, an entire island that wasn't there, which dates all the way back to
Captain Cook.
So the story is there is an island, a so-called island that isn't there, called Sandy Island,
which Captain Cook thought he'd spotted.
To this day, we don't know why he thought there was an island there.
It could be that he'd spotted a different island and didn't know where he was, or it might have been a Fatim Organa, it might have been a speck of dust in his eye.
We don't know.
But the point is maps were produced for hundreds of years that said there is an island here, despite nobody ever checking.
And the incredible thing is, that Phantom Island lasted right up until the age of satellites, because Google Maps, despite most people thinking that you take lots of satellite images, you take photos of the world and then use that to draw the maps, it's actually the other way around.
it's a lot quicker and cheaper and more accurate to take the map data that already exists
and then paste your photos on top.
And so because they did that, in the part of the Indian Ocean where they expected Sandy Island
to be, there's a great big, well, up until 2012 when they got rid of it, there was a great
big black smudge because that was where they told their computers, don't use plain blue for
ocean, use actual satellite photo.
And so where the island should be is an actual satellite photo of the.
ocean, which in real life is a very, very dark blue that looks like a black smudge.
So, yeah, this is a map era that lasted right up until 2012.
You would think that there isn't a lot of controversy when it comes to maps, but maybe
there is because, you know, and maybe there are countries that aren't particularly
happy with the way their country is portrayed on the map or on the globe.
Is there any of that?
We're always keeping an eye on what's in the news with maps at the moment.
Any geography-related news story is interesting to us.
was one that came up just less than a month ago, where the African Union, which is a union of
African countries, has put out a statement that they wish for most world maps to be changed
because most world maps are using an old-fashioned projection method, the Mercator projection,
which famously is accurate for shape, but not very accurate for scale, takes the...
So the problem is taking a round earth and making a flat map of it is impossible to do without
some kind of distortion. You have to either stretch bits or squash bits or slice bits. And the
most popular method for doing it is the so-called Mercator projection, which sort of imagines that
the globe is a balloon inside a tube. You blow up the balloon inside the tube, and then when you
deflate it, the ink has left behind where the countries are. And the consequence of this is it
makes all the regions near the poles, such as Greenland, enormous. And that's at the expense of
all the regions close to the equator, which look much smaller than they are.
So on the most common scene flat map of the world, Greenland is about the same size as all of Africa.
And it also makes most of Northern Europe look bigger than it really is.
It stretches Scotland.
It stretches Norway to be enormous.
It makes Canada twice the size it really is.
And the African Union pointed out that this is a unhelpfully sort of colonialist way of looking at the world.
And when you have a map on a classroom wall, you've got to ask yourself, what's the job of that map?
Is it so that people can navigate the world using lines?
Does it have to be an accurate shape?
Or is it perhaps more accurate to learn something like Africa is huge?
So that's why they're pushing for the Mercator map, the Mercator projection, to be retired after hundreds of years of imposing itself on the world.
And for it to be swapped with something that better acknowledges that any flat map,
map of the round earth is a distortion, and it shouldn't always be distorted at the expense of
Africa, which in real life is massive.
Well, no wonder you have your own show on YouTube.
You know, I would have thought, maps?
I mean, how interesting can that be, but clearly it is.
I've been talking with Jay Foreman, co-host of Map Men on YouTube and author of the book,
This Way Up, When Maps Go Wrong and Why It Matters.
And there's a link to that book at Amazon and the show notes.
Jay, thank you for coming on.
Thank you so much. Thanks for having me on.
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We tend to admire people who are bold. The ones who take chances stand up for what they believe.
or do things that most of us would never dare do.
But what gives them that courage?
Are they born that way,
or have they learned to face their fears differently?
My guest, Rangay Gulati, says there's real science behind everyday courage,
and anyone can develop it.
He is a professor at Harvard Business School
and author of How to Be Bold,
the surprising science of everyday courage.
Hey, Ranjay, welcome to something you should.
should know. Thank you, Mike. It's pleasure to be here with you today. So when someone is described as
courageous or bold, another word that's often used is fearless. Are courageous and bold people
fearless? Is that what courage is? Courage is not the absence of fear, which is the way Hollywood
and other fictional accounts portrayed. Courage is taking action in the face of fear. Most of us are not
fearless. The fearless are far and few between. Most of us experience fear. Courage is being able to
take action in the face of fear. So you often hear people say, oh, look what he's doing. I could
never do that. Like skydiving or climbing up a mountain. I could never do that either because
there's something I have that gets in the way or there's something he doesn't have that allows
him to do that. So, you know, it's a great observation. And actually, one of the starting points
for cowardice or lack of courage is this self-talk. We all have a narrative that we tell ourselves
about ourselves. This is who I am. This is what I'm capable of doing. This is what I'm not
capable of doing. And this inner voice can be a powerful enabler. It can also be a powerful
disabled. I'll just give you an example of this. So when I was a teenager, you know, my mother
was a successful fashion designer. She was doing very well. She bought a piece of land. A real estate
developer was desperately trying to get this land from her. And one day he sends somebody to speak
to her. I'm a teenager. He wants to come in for five minutes. My mother agrees to meet him. I bring him
in. She's in the living room. He sits down across from her. And he says, ma'am, I need to buy your
land. And she says, well, I'm really sorry. I've told you before. I don't want to sell it. I want to
keep it for myself. He takes out a blank check and a piece of paper says, ma'am, please, you write the number.
She says, it doesn't matter. I don't need the money. I just don't want to sell my land. I'm going to
build a farmhouse over there. He then gets a little more belligerent and says, ma'am, I can't
leave without your signature. And he's a big, burly guy. And my mother is five foot one. And my mother
says, I'm sorry. Not going to happen. So he then, he's wearing a blazer, leans back and shows a gun.
Now, I'm at the door. I see it. I'm panicked. I'm thinking, what should I do? What should I do?
Should I not? Should I call the guard at the gate? Should I jump him? Should I wait for him? Is he
bluffing? My mother, without hesitation, stands up, walks across the room and slaps him across the
face. He doesn't even see it coming. Wow. How dare you come to my house and try to scare me and
bully me into giving you my land and you're scaring me with a gun get out of my house
afterward i told him i said mom didn't you see he had a gun she said yes i said that was scary
why didn't didn't you think you could shoot us she said you know what i was scared but being scared
doesn't mean you do nothing and and it dawned on me that you know fear can paralyze us
we have our own little self and fear is a primal human emotion hardwired in the
primitive brain. So most of us are paralyzed by fear. We don't want to, and we have this
self-talk in our head. I can't do this. This is not me. And you have to change your self-talk.
And my mother's mind, you know, she had worked incredibly hard, overcoming credible obstacles
to reach where she had. From being a laid-off school teacher, anthropologist, turned businesswoman,
fashion designer in France, you know, she wasn't going to let's say.
somebody bully her now.
So how do we change that talk in our head is the starting point in this journey?
It's not the end point.
Well, wait a minute, though.
I admired that your mother had such courage, but there were some other options that were
a little less scary, like trying to stall him or let me talk to my lawyer or let me set
up a meeting with, you know, my people.
I mean, she could have de-escalated the situation, which she chose to do what she did, but.
But there was, I skipped that part.
I skipped the conciliatory conversation to say, I don't want to, this is not going to happen.
He was adamant, I am taking your signature today.
I will not leave this room without your signing this paper.
Still, though, slapping him was, you know, as the title of your book suggests, was a very bold move to make a statement.
But there were perhaps other options.
But here's the thing.
When I hear that story and when most people hear that story, as I just said, I admire
her for doing that.
And probably because I don't think I would have ever done that.
And then I think, well, why?
I mean, because he's not going to shoot her.
I mean, he wasn't going to shoot her.
You know, I asked her, I asked afterwards.
Well, you know, the thing is, Mike, you have to understand the cultural context of India in
the 70s, a bit lawless, you know, where.
this is a thug. He's a fixer sent by a real estate guy. This is a pretty lawless thuggy system
where the guy is pulling out and showing a gun and he's saying, I'm going to get your signature
today whether you want to or not. And she had to do something. I mean, I was home as a son. My
sister was at home and the guard was outside. And he knew he had the upper hand. So we can debate
the situation and say she could de-esque, I skipped a lot of detail. She tried very hard to
conciliate with the guy and he said, I am taking that signature of yours today. And he got belligerent
from being very polite and conciliatory to belligerent. And, you know, he was a six feet three
big guy. And I think the point to take is, you know, we can debate the story and the merits
of the story. I think the point I want to take from this is that, you know, we all experience
fear in uncertain situations and some of us most of us will freeze up and and sometimes you have
to do something drastic and why do we freeze up is my sense is because we're afraid of what
might happen next to understand that you have to understand that where does fear originate fear
is a primal survival human emotion it's hardwired in the brain in the amygdala
the primitive brain. And it originates from what is called uncertainty. What is uncertainty? Uncertainty
is not risk. Uncertainty is where we don't know. Risk is where you can look at the distribution
of outcomes, put probabilities on them, you know, say 10% chance of this, 30% chance of that.
You kind of like, you know, laid out. The entire field of finance is based on risk, risk management,
you know, risk adjudication, all that stuff. Uncertainties where you don't know.
You know, one of the worst words you can use to describe somebody as coward.
Well, cowardice is a normal response running away.
Survival.
Yeah, if you look at our ancestors, Mike, most of our ancestors were not brave.
The ones who were brave didn't make it.
The ones who made it were the ones who ran and hid when there was danger.
Sometimes.
Yeah, but again, human progress.
is because a few of them chose to face into danger.
The right brothers, when they invented the airplane, guess who flew in the plane?
They did.
That was risky and uncertain, right?
When you have Alexander Fleming injecting himself with penicillin to see if it works.
So you have all these people who really put themselves out there in the face of uncertainty.
So the puzzle then, the puzzle, the question really,
is what is it that allows ordinary people to take bold action? And into that question is rolled
another question, can we learn to become bold or are we simply just born bold? To which you say what?
To which I say what I looked at all these courageous people and I interviewed them and there was
several hundred of them, most of them became courageous. They had taught themselves to be
courageous. And then I discovered that they actually had strategies to deal with fear. They
tamed the fear, they engaged with the fear, they took action in spite of the fear. I'll give you
an example. Brandon Say. Brandon Say was a cashier at a dance hall in California. And a gunman
shows up. He's already shot up another dance hall a few miles away. And he shows up with an AK-47, I think
it was. And Brandon's fur, he's a pacifist, slightly built fellow, and he's behind the
door at the cashier window. His first reaction is to duck under the table and hide. Maybe the guy
won't see me and he'll just go into the dance hall and do whatever he has to do. And then he
asked himself, you know, like, what am I doing? This is my grandmother's dance hall. My mother worked here
her whole life till she passed away. This has been our families kind of I'm the custodian of this place
and by the way the people who are dancing inside are all the people have known since I was a kid.
It was a ballroom dance place for seniors. And he gets himself up, opens the door, comes out
and confronts the gunman and is able to, after a fight where the gunman punches this guy in the
face multiple times, he's able to grab the gun away from him. This is a guy who has never really ever
fought with anybody ever so i had to ask him like how did you resource yourself and what did you do
to compel yourself to do this i talked to marines how do they compel themselves to put themselves in
harm's way i talked to an astronaut who was a top gun pilot before like what compelled him to
do what he does i talked to a ukrainian mergers and acquisitions lawyer who is now a front line
commando in their undercover operations.
Like, why is he doing what he's doing?
And you discover that these people have found deliberate strategies that allow themselves
to take on fear and take action.
But doesn't there have to be some sort of live to fight another day, that there are
plenty of fearless people who are dead because they did something fearless.
and it didn't work out.
First of all, I want to be very clear.
You said, fearless.
I didn't say fearless.
These are fearful people.
Fearless, you're right.
There are a few handful of people out there who are fearless.
These are people taking action in the face of fear.
But you make an important point.
There's a distinction between Aristotle made this distinction between courage and reckless.
So courageous doesn't mean reckless, first of all.
You know, you're taking action within means and within limits.
The second piece of the puzzle is, you know, courage doesn't always lead to good outcomes for people, right?
That's what courage is.
You're taking action in spite of fear.
One of my former MBA students was Francis Howgan, who became the whistleblower at Facebook.
And she felt morally compelled to do what she did.
She lost her job and her career.
So sometimes it doesn't have a good outcome.
So it's not like courage is, that's convenient courage.
I'll do something, but it's not.
long as the outcome is good, I'm courageous. No. And you're right that the media and all of us
tend to portray examples of people where courage has a good ending. You know, the hero, the heroine
wins. It doesn't always happen that way. But that's what courage is, that you're willing to
take action, not reckless action, but with the full understanding that this is uncertain and it may
or may not end in a good way, but you feel compelled to do something. But you feel compelled to do something.
Do you think there are some people, though, that really are just that way?
I mean, it seems like there are people who just, it's almost as if they don't care.
It's not like I'm not going to sit here and weigh the pros and cons.
I'm just going to take action.
And that's like part of who they are.
Absolutely.
There are some people who are wired that way.
But what can the rest of us learn from them?
I mean the point I want to make is that there are ordinary people who may not be wired that way
who still choose to act boldly think about the lion and Wizard of Oz right he finally gets to
the wizard and says give me courage give me courage and the wizard says but you already have
courage he said no but I'm scared I'm scared all the time he said but you still chose to take action
even though you were scared you are courageous and I think
what we need to understand is how can ordinary people who may not have this congenital
magical quality of fearlessness can resource themselves to act with courage meaning taking action
Nelson Mandela talked about this too he said that you know I thought courage is the absence
of fear I've discovered courage is conquering fear it's taking action in the face of fear
it's looking fear in the eye and still choosing to do something
When you think about it, or when I think about it, there seems to be a connection between confidence and courage.
Yes?
Actually, there's a really interesting body of research on self-efficacy by a Stanford psychologist, Albert Bandura.
And he said that, you know, there are two aspects to confidence.
One is domain-specific efficacy.
I'm the master of my craft.
I know my job.
I know my skills.
you know, Captain Sullenberger has to fly a United Airlines flight where the engines
both fail at takeoff from LaGuardia and he has to land the plane in the Hudson River.
He's a 40-year-seasoned veteran pilot.
He knows what needs to be done.
That's called domain-specific efficacy.
But there's a second kind of efficacy, which is the generalized can-do efficacy.
I got it.
I can do it.
So when Katie Couric asked Captain Sondberger, like, listen,
What did he need to do?
Did he know what you need?
He said, I knew what I needed to do, but I've never done it before.
So Katie Kurek said, but there's a big if, you know, you hadn't done it before.
And he looks at it in the eye and says, I knew I could do it.
I knew I could do it.
So where do you find that?
So similarly, I have a set of kind of other practices that individuals can do.
I then pivot near the end of the book into collective courage.
How do you bake courage into organizations,
into teams, into collectives.
How do sports athletes, coaches of sports teams,
how do they build a winning mindset, a bold mindset into their team,
whether you're a football team or a soccer team or a basketball team?
And if you look at some of the coach memoirs,
they all talk about this, this winning spirit.
When people are in that moment where they have to be courageous
and they're feeling the fear, what are they afraid of?
afraid of what?
Is it, what's it going to happen?
Is what will people think?
Or what is the fear that paralyzes people?
You know, first of all, you know that fear is a primal human emotion that is hardwired.
It's a survival emotion.
There was actually a book not long ago, Go about the benefits of fear.
That you need fear.
Listen to your fear.
It's telling you something.
So don't neglect fear.
Fear is telling you there's danger around you somewhere.
But usually the fear we have is of downside risk.
There's a Nobel Prize around this idea of loss avoidance
that we experience the pain of losing more than the pleasure of winning.
The pain of losing is greater than the pleasure of winning.
So we are loss avoiders.
In fact, in golf, the pain of getting a bogey is
greater than the pleasure from getting a birdie right in tennis the pain of a double fault is greater than the
pleasure of you know winning the point and so you know that's why in tennis you know all these coaches
what do they teach their players second serve should not be just some lame serve it better be a damn
good serve too that is a huge bottleneck for these people what happens to golfers they have a
bad hole and then they become all nervous and cautious about having another bad hole in fact scotty
sheffler you know the number one golf player these days uh in an interview not long ago was asked
like what changed his game like the sky is like just cranked it up and he said it was a round of golf
that he played with tiger woods the masters in 2022 and i think it was the 12th hole or something
is a par three hole and tiger hit two balls into the water hazard and he got a 10 on a par three
and immediately he was out of contention in the tournament and so scotty's watching this quietly because he's
paired up with tiger and what he watches is tiger comes back and birdies the next five holes one
after the other he's completely tuned out of that but you know loss avoidance becomes
And by the way, in sports psychology, they say that when we encounter fear, it also creates
muscular overt tightening.
Our muscles tighten up.
And that wrecks the game.
That makes it even worse.
So I think it's important to understand the emotion of fear, as you pointed out, and also
recognize that fear is about the downside risk.
What is the worst thing that can happen to me?
But its origination point is uncertainty.
Because in uncertainty, you don't know what's going to happen.
So you can only think of the worst case scenario.
And you don't see that, you only see the downside.
Well, you know, there's nothing like a rousing conversation about being bold and facing fear
that'll give yourself some courage in whatever scary thing you have to face next.
I've been speaking with Rangay Gulati.
He is a professor at Harvard Business School and author of the book, How to Be Bold,
the Surprising Science of Everyday Courage.
There's a link to that book in the show notes,
and I appreciate you talking about this today, Ron J.
If you grab almost any zipper on your jacket or backpacker jeans,
there's a good chance it's stamped with the letters YKK.
And that's a good thing.
YKK are the initials for a Japanese company
that roughly translates to Yoshida Manufacturing Corporation.
The company was founded in 1934, and today, YKK, is estimated to make around half of all the zippers in the world, billions every year, and has earned an unmatched reputation for consistency and reliability.
Designers and manufacturers trust YKK because their zippers almost never jam, split, or corrode.
The company now produces other fasteners and snaps and architectural products, but Zipers,
Zippers remain its core business.
And YKK zippers are so ubiquitous
that it would be hard to find a household anywhere on the planet
that doesn't have at least one YKK zipper somewhere inside.
And that is something you should know.
As a listener of something you should know,
I trust that you find value in listening to this podcast,
and I'm sure you know other people that would also find value in it.
So I hope you'll share it with them.
Ask them to give a listen.
Just use the share button on the player you've got, and it makes it real easy.
I'm Mike Her Brothers. Thanks for listening today to Something You Should Know.
Hi, Bald. It's me, Trixie Mattel, Skinny Legend, and Board Certified HVAC Somali.
And me, Katia Zamalachikova, the sweatiest creature in showbiz, reminding you to subscribe to the Bald and the Beautiful podcast.
Listen as we cover topics as varied as proper bidet usage, celebrity impression tutorials, and a television show I recently watched that I'll base my entire birthday.
personality on for six weeks. As well as creative pest control, tasty lymade recipes, and fun sex
act trend. We also chat about boobs and movies and wigs and stuff, which is obviously the public
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fabulous. Go subscribe to The Bald and the Beautiful with Trixie Mattel and Katiazumalachkova
on Apple Podcasts, Spotify, or wherever you're listening right now.
Oh, the Regency Era.
You might know it as the time when Bridgeton takes place,
or the time when Jane Austen wrote her books.
But the Regency Era was also an explosive time of social change, sex scandals,
and maybe the worst king in British history.
And on the Vulgar History podcast,
we're going to be looking at the balls, the gowns,
and all the scandal of the Regency Era.
Vulgar History is a women's history podcast,
and our Regency Era series will be focusing on the most rebellious women of this time.
That includes Jane Austen herself, who is maybe more radical than you might have thought.
We'll also be talking about queer icons like Anne Lister, scientists like Mary Anning and Ada Lovelace,
as well as other scandalous actresses, royal mistresses, rebellious princesses,
and other lesser-known figures who made history happen in England in the Regency era.
Listen to vulgar history wherever you get podcasts.
