Speaking of Psychology - Dreams, nightmares and sleepwalking: What can happen while we sleep, with Antonio Zadra, PhD
Episode Date: December 18, 2024Our dreams can be exhilarating, surprising, terrifying, even mundane. But where do they come from and what, if anything, do they mean? Dream researcher Antonio Zadra, PhD, talks about why some people ...remember their dreams vividly while others don’t remember them at all; whether exploring dreams can offer insight into our waking lives; why nightmares happen and effective treatments for problematic recurring nightmares; understanding lucid dreaming and sleepwalking; and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Confronting a monster, realizing you can fly, running into your ninth grade teacher while
you're not wearing pants.
The characters and situations we encounter in our dreams can be exhilarating, surprising,
terrifying, even mundane.
But where do dreams and nightmares come from and what, if anything, do they mean?
Those questions have interested philosophers and mystics for centuries.
In recent decades, scientists have begun to explore them as well.
Today we're going to talk to one of those scientists about questions such as why do we dream?
Why do some people remember their dreams in detail, like me, while others don't remember them at all?
Can exploring our dreams offer us insight into our waking lives?
What are lucid dreams and can you train yourself to have one?
What about sleep paralysis? And what about nightmares? Why do they occur?
How common are they? And is there any way to treat them if they're interfering with your sleep and your mental health?
Welcome to Speaking of Psychology, the flagship podcast of the American Psychological Association
that examines the links between psychological science and everyday life.
I'm Kim Mills.
My guest today is Dr. Antonio Zadra, a professor of psychology at the University of Montreal,
and a researcher at the Center for Advanced Research in Sleep Medicine.
He is interested in all kinds of questions about nightmares and dreams,
including how dreams relate to waking life and whether dreams have a function.
He's also studied lucid dreams, recurrent dreams, and parasomnias, such as sleepwalking.
Dr. Zadra holds an MA in experimental psychology and a PhD in clinical psychology from McGill University.
He's published more than 100 research articles and book chapters on dreams and parasomnias
and is the co-author of the book, When Brains Dream, Understanding the Science and Mystery of Our Dreaming
minds. Dr. Zadra, thank you for joining me today. Thank you for having me. Pleasure to be here.
I want to start our conversation by putting this right up front. I have always had extremely
vivid and convoluted dreams, which I often post about on social media to the vast amusement of
my friends. And I often feel as if I'm more creative asleep than awake. So it's hard for me to
fathom people who say they never dream or never remember their dreams. Is that possible? Are there
people who are really not dreaming or do they just not remember them? Well, for the vast majority of
people, the answer is that they never remember their dreams. And the reason we know that is that
we can take people who claim they never dream, bring them into a sleep lab, wake them up at
particular sleep stages throughout the night, particularly out of what is known as rapid eye
movement sleep or REM sleep, during which our most vivid and narratively driven emotional
dreams take place. And if we waken up then, and especially in that particular type of REM sleep,
known as phasic REM sleep, where there's more eye movements, a bit more body twitching,
and over 80% of the time, these people go, oh my gosh, I was dreaming. I remember this and this.
So we think that really everyone dreams, but there is great variability in how often we remember
our dreams. And we also need to keep in mind that.
that even the dreams we do remember, by and large, unless we tell them to someone or write them down,
those memories fade pretty quickly.
So you might have a pretty interesting, bizarre dream you remembered one morning,
but by lunch hour maybe it's just the core of it that remains,
and by a day or two later, it might have almost entirely washed away,
except for some maybe core details.
Where do those memories go as compared to other memories?
I mean, do we have any idea why dream memories dissipate so quickly?
Well, that's debated.
But one idea is that dreams, in and of themselves, are not generated to be remembered.
And so that is why we have difficulty remembering our dreams.
And many people who do remember the dreams, even every morning,
if you think that you have anywhere like maybe an hour and a half to two hours,
just a REM sleep where our most vivid dreaming takes place every single night you go to bed.
And we know you also have dreams in other phases of sleep.
So you're spending several hours a night immersed in various kinds of dream worlds,
of which you might remember just a few minutes every morning.
And those memories, like I mentioned earlier, tend to fade.
So we think that one reason is if you were to encode your dream experiences as vividly as your waking ones,
your mind would be a mess because it would be hard to disentangle what was real, what is not real.
And there's actually some conditions, including some sleep disorders such as narcolepsy,
where people do encode their dream memories as vividly,
and at times even more vividly than their waking life experiences,
and they, lo and behold, have trouble deciphering,
did that really happen?
Did my neighbor's daughter really die in an accident?
Or did I dream that?
And if you have hours of that nightly,
it becomes really problematic.
If we believe maybe that some animals,
other mammals that also have REM sleep dream,
they have no one to teach them what a dream is,
what is imagination, perception, reality.
And so if you're a lion,
just dreamt that you hunted out a zebra and you're eating it and you wake up and a there's no zebra,
B, you're hungry.
Like, how do you make sense of that world?
And so it's probably easier never to remember them and that later on if we talk about the functional dreams,
that's also why we think that the functional dreams, if they have one, happens online as they
are unfolding, regardless if you remember them or not.
So that is a $64,000 question, the function of dreams. How much do we know about why we dream?
A lot and very, very little. I say a lot because there are literally dozens of ideas and theories,
but where dreams come from and why we have them and dreams and premonitions, dreams in health,
dreams and emotion regulation, and why did they evolve. But in terms of hard science, empirical
evidence, these models are hard to test. But we are like in many other sciences, including
neurosciences, including our understanding of why we sleep, making considerable progress. And we
got to remember that not that long ago, we still didn't really have good ideas of why we sleep.
How do people's dreams relate to what is happening in their waking lives and can exploring
that question be a useful tool for therapists? I think it can be. I think it can be,
a very useful tool for therapists. We do know that when we look at people's dreams, especially a
series of dreams, when you have 10, 15, 20, 30 dreams of an individual over a certain period of time,
you can often start seeing patterns in them. What are the main emotions? Where do they take place?
What kind of social interactions do they have? Are they friendly, aggressive? They might notice that
when Peter's in your dream or your exes in your dream, you're always frustrated,
or you're angry or you're joyful.
So sometimes there is emotions associated with certain characters.
So that's just to say that there are patterns we can observe in people's dreams
that fluctuate as a function of our circumstances.
But dreams can also be viewed as embodiments of our ongoing concerns, preoccupations.
And so we see that in many levels.
We see that in the dreams of people grief dreams after they've lost a loved one.
We see that in people who are trying to stop vicious cycles of drug or other alcohol consumption or other substances, when people are having relapses, in people with suicidal ideation, and people who suffer from depression.
And people who have even exciting events on the horizon.
It could be a wedding, could be a new job, could be moving to a new city.
But these stressors or apprehensions or concerns we have about it, am I making the right decision?
is this good for me, often get played sometimes, or oftentimes metaphorically, in our dream.
So an individual dream might look, oh, bizarre and meaningless, but you start paying attention
to more of them and when they are happening, then I think they shine a light into what's on
our minds, what is bothering us, and the kinds of emotions that we are presently dealing with.
And probably this is best exemplified, of course, in an extreme format.
in trauma survivors and how various kinds of traumas are reflected in people's dreams, including
bad dreams and nightmares.
Yeah, you know, I wanted to get to nightmares.
And since you raised them, why don't we jump there right now?
Because I know that you do study nightmares.
And I'm just wondering, how common are they?
And do we know what percentage of most dreams are nightmares?
Those are excellent questions.
So, first of all, there's maybe about five.
to 8% of the general adult population who complain of nightmares, who say they have a problem with
nightmares. So they are quite common. And to have the occasional nightmare, to have a few per year or so,
that is absolutely the norm. Actually, I would say people say I've never had nightmares and they're
probably never remembering their dreams. And that might happen. But they're in a minority. About
85% or so of people say they have them at least on occasion. So they are quite common.
And what proportion of our dreams are nightmares?
That is a trickier one to answer, but we've done a study where we collected close to 10,000 home dream reports.
So these are not laboratory dreams.
These are the dreams people tend to remember when they wake up in the morning.
And so these are the dreams that we tend to have, which are, again, the more bizarre, emotionally laden, narratively driven.
And roughly 3% of these 10,000 dreams we looked at from several hundred people were nightmares.
And about another 10% we could call bad dreams.
They were highly negative dreams with all kinds of negative emotions, fear, but also disgust, jealousy, confusion, sadness,
but usually not as intense as those that we find in nightmares.
So a sizable proportion of our, at least our home dreams,
contain these highly negative intense emotions.
So most of the studying that you do would be in a lab, right?
But for nightmares, I mean, you can't really put somebody in a lab,
tell them go to sleep and have a nightmare.
Is the only way to study nightmare through self-report?
No, you can study nightmares in a lab as well.
The challenge, again, it really depends what question do you want to answer.
So if I want to know what's going on in terms of your electrical brain activity,
when you're having a nightmare, what goes on in terms of your respiration rate or heart rate?
Does it shoot up when you're having a nightmare?
Then that I have to pretty much do in a lab, ideally.
I also, if I want to know, is it happening early in the night in REM sleep, later in the night?
So depending on the questions you have, the lab might be a good place to do it.
The challenge with studying nightmares in the lab is that even frequent nightmare sufferers
rarely have nightmares in the lab.
And so they actually often want to come back to the lab because they go, I didn't sleep
that well in spite of all the electrodes and so on in a long time.
And so that's an interesting observation in and off itself.
And we think that one explanation for this is they know they were being monitored over the night.
They know someone is watching over them.
And that might be something that has a positive impact on them.
and they feel maybe less vulnerable with respect to their nightmares.
Now, if I want to know what are the most common themes we find in people's nightmares,
how often they occur over periods of weeks or months in some individuals,
then it's not practical to have someone come in your sleep lab
and sleep there for three weeks consecutively.
So then these home dream studies are better.
And if we want to know the relationship between,
do you have your nightmares or bad dreams because of stress,
then I can have you keep a home dream diary and every day complete some questionnaires about maybe
your stress levels, emotionally salient events you've had. And so then it allows us to plot over time
the occurrence of nightmares and what's going on in terms of your waking life, waking stressors,
psychological adjustments, and so on. So both methods are useful. They're complementary. It really
depends what are you trying to answer in terms of a clinical or research question.
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What are the treatments that are available for people who have frequent nightmares?
Maybe they're suffering from PTSD or there's something else that's going on in their lives
and it's become really, it interferes with their daily waking life.
How do you treat people who are in that situation?
I'm really happy that you're asking this question because we do have,
very effective treatments for most kinds of nightmares, and it's true for war veterans,
trauma-related survivors, children who have nightmares.
They're easy, relatively easy to implement.
They're highly effective.
And unfortunately, many people who suffer from nightmares,
including mental health professionals who treat all kinds of psychological issues,
are unaware of their existence.
And so people and many professionals think there's not much you can do about nightmares.
Second is many people think, oh, yeah, well, if I'm going to work on my nightmares,
then the mental health professional is going to want me to go explore my childhood,
my relationship with my parents, what's going on.
And I don't have the energy for that.
And so here, erroneously, nightmares are viewed as a symptom of something else.
But you can also view nightmares as a primary sleep disorder, a disorder which we can treat directly
as a problem in and of itself without having necessarily to go explore any presumed or underlying
causes and that you can have a positive impact. People end up sleeping better. And many say
they are sleeping so much better since they no longer have nightmares or have them a lot less
frequently, that they feel more energized, more self-confident. And then if they are interested in doing
other forms of psychotherapy or addressing much more ingrained, older underlying issues for other
reasons, they feel they have the energy to do so. And the same thing happens with trauma-related nightmares.
So what are these treatments? There are mainly two. The number one recommended treatment. When I say
recommend it. It's by people who work in the field, the American Academy of Sleep Disorders,
again, because it's where we have the best evidence of randomized control trials, good
outcome, follow up. One of these treatments, the most common one, is called imagery rehearsal
therapy, which in a nutshell is, when you have a nightmare, take the time to reimagine it while
changing something in it. Change whatever feels right to you. Now often people will say, oh,
you're supposed to change the ending to something triumphant, whatever. Now, you can do that,
but you should not tell the people what to change. And some of them will change the ending.
Some will change the beginning. Some will change some minor details. Some will make a friend or
supernatural character appear and save them at the end. But there's part of the exercise of
making this decision and working through how you want to change it and how it'll unfold,
that's probably empowering.
And for many people, it's the first time that they look at their nightmares,
not as something that they are helpless to do anything about,
but the idea that they can manipulate them, change something,
something really new to them.
So in essence, the exercise is this.
It can be adapted to children through drawings.
you can have them draw a different version of their nightmare.
And anytime you have these nightmares, that's what you're supposed to do.
Take a few minutes of your day, engage in these imagery exercises, and then imagine the nightmare in a different format.
Now, the sessions can certainly be more complicated than that.
Some people have trouble using active imagination.
Some people have at first, have trouble trying to imagine these nightmares, especially if they remind
them, a very painful events. And so sometimes there's exercises you need to do, relaxation
exercises, imagery exercises. So start by learning how to imagine a positive scene. So sometimes
there's these things they need to do. But by and large, imagery rehearsal therapy,
as I say, is something relatively simple, no real side effects. We're talking just about a few
sessions. You give these people these tools, which they go and practice at home. It can be done
individually in groups. And by and large, there's clinical improvements observed anywhere between
75, 85% of those populations, which is really quite an astounding figure. We have very few treatments
in psychology, for anything. For anything with that level of success. The other treatment is a
pharmacological one and is really only recommended for people who have severe cases of post-traumatic
stress disorder. And for instance, if we're talking about people in combat areas, they might
not have access to someone to do imagery rehearsal therapy, what have you, but they might have
access to medication. And we know people who suffer from post-traumatic stress disorder in their sleep,
a key neurotransmitter hormonal modulator, known as norapinephrine,
their levels become abnormally high during their sleep,
including REM sleep, which is probably why they have dreams that replay the traumatic events.
Now, you're mentioning at the outset, Kim, that you have these,
when you remember your dreams, it'd be very bizarre and so on.
And that's true of many people.
Our dreams rarely replay our events of waking life as they occurred.
There's often there's twist.
The setting is wrong.
The characters are wrong.
There things are blended or it starts off in this place and then goes to another one.
And that's how dreams are constructed.
People who have PTSD tend to replay these negative, strong, traumatic events from their lives.
And we think part of that are due to these imbalances in their neurotransmitter systems.
Prazazin, this pharmacological agent, which is actually originally developed for hypertension,
for high blood pressure, has as a side effect, if you want, normalizes, brings back down to normal levels,
these levels of noraphyran in your brain, particularly during REM sleep.
And that, we think, inhibits the formation of these episodic memories in our dreams,
memories of events as they happened.
So regardless what kind of nightmares you have, trauma-related, stress-related,
and there are some many what we call idiopathic, just a fancy word, meaning we don't know why you have them.
And again, imagery rehearsal therapy works very well, first-line recommendation.
And again, in cases where access to these kinds of treatments aren't available,
Prazacin for more trauma-related ones is a plan B.
So there are things people can do.
And then there's other things.
There's relaxation exercises.
There's something called lucid dreaming, becoming aware that you're dreaming.
But these tend to be harder to teach, not as effective.
And so when I see people working on these new treatments,
for nightmares, sometimes honestly, I think, why? We already have something that's really simple
and we know works really, really well. You mentioned lucid dreaming a minute ago, and also,
as you were describing imagery rehearsal therapy, it sounded to me a lot like the self-training
that you might try to do if you wish to have lucid dreams. Can you talk about what that means
to have a lucid dream, why people are interested in doing it?
lucid dreams essentially are dreams in which you are aware that you are dreaming while you're still
in the dream. And the people are interested in either learning to have lucid dreams or having them more
often because they're associated with an idea of being able to influence or control the outcome
of your dream. And so people think it'd be great if I could soar through the air tonight in my dream
or meet person X or Y or I do these activities and so on.
Now, that can happen, but people often underestimate how tricky and hard it is to have
these kinds of lucid dreams.
So before I was mentioning nightmares, some people at the very end of their nightmare might go,
oh my gosh, yeah, this is just a dream, and they wake themselves up.
So were they lucid?
Sure, for, you know, one and a half seconds.
That's all that that's it.
On the other hand, you have people who can become aware they are dreaming.
They know where they are asleep.
I'm visiting my girlfriend or I'm in my apartment.
I'm sleeping here.
I got an exam tomorrow.
So they have access to some kind of memories of their daytime lives.
And then to various degrees, they can use this awareness to try to manipulate or change how the dream unfold.
So you might be having a dream where you're at work, you're stuck in traffic, you're in a class, something that is sort of mundane.
You want something more exciting.
Then you can try to transport yourself through lucid dreaming to an outdoor cafe in Paris to the moon, to whatever.
Now, that might work.
That might not work.
And so becoming lucid, I tell people, that's the easy step.
Becoming aware that you're dreaming, that's the easy step.
The heart step is how do you?
go about using this awareness to change the dream if you want to do it and to do it in a way that
you don't get overly excited so that you wake up. We're talking about nightmares and often
people wake up because the emotions they feel in them become overwhelming. They overwhelm their
system. They're so scared by what's about to happen. They wake up. But being overenthus, overjoyed in
your dream can have the same impact. On the other hand, it's very easy also to freak
get that you're dreaming and to fall back into a non-lucid dreaming. And so you're sort of on a tight
rope. On one side, you get overly excited. You wake up. On the other one, you're a bit too detached,
and you lose your lucid, your dream lucidity. So all I'm saying is that it's great fun. Lucid
dreaming is actually the reason I got interested in sleep in dreams is from really wild lucid
dream I had while I was in college, the first dream I ever wrote down. And that's the reason.
what sparked my interest in all of this. So it literally was a life-changing dream because it changed
my career path or what I was aiming for. But it's not as simple as many people or as easy as many
people make it out to be. I want to change gears for a minute now and talk about sleepwalking or
somnambulism, which is a great word. I have a really good friend who at one point in her life,
she would go to bed, go to sleep. And at some point, she'd get it.
get up, she'd unlock her apartment door, she'd vacuum her living room in her sleep and then go back to
bed. No consciousness she'd get up in the morning and the vacuum cleaners in the living room,
like when the door is open and she realized that she was doing this. What makes people sleepwalk?
Why do some people sleepwalk and do wild things and some people never sleepwalk at all?
That's an excellent question. So we know that most people who sleepwalk have a genetic
predisposition for the disorder, for sleepwalking. So it tends to, no pun intended,
run in families. Now, the kinds of behaviors people engage in are really very variable. Some people
have fairly mundane episodes of sleepwalking. They might just sit up in bed, point out a wall,
mumble, play with their bed sheets, maybe get up and then go to sleep on the couch,
whatever. Some, you know, they'll wake up somewhere else. But,
they're not in any risk of injuring themselves, injuring others.
You mentioned your friend who would go up and who would get up and vacuum.
That'd be good.
That's, you know, that's really effective use of her parisomnia.
You know, maybe they tag on, you know, doing laundry and so on and folding.
Yeah.
That'd be a good use.
So some people do engage in these activities.
We've had musicians, even from local orchestras here, who were sleepwalkers.
And during their episodes, would play, would take out their.
musical instruments are playing it. So, you know, you're hearing a cello at two in the morning
of your neighbor is and all that thrill. On the other hand, there's people who put themselves
in situations of danger. They can unlock the door, leave the house. I'm in Montreal. February here is
pretty cold, snow, ice. They might leave their home just in their underwear or in their pajamas.
Get severe frostbite cross the street. Risk of being hit by an automobile. Some have
very agitated episode, they think there might be an intruder in the house. People have
unintentionally, of course, spat on their children because they did not recognize their children
during their episodes. And some people have manipulated firearms, knives during their episodes,
have gone up on roofs. Again, so they're putting themselves in situations of danger. And so it's the ones
who have these more agitated, complex episodes who are the ones who are most likely to come to a sleep
clinic. So there's a genetic predisposition. And then why do you have an episode on Tuesday,
not on Wednesday? Why do you stay two weeks without having any? And then you have three in one week.
And we know that having irregular sleep schedules, being sleep deprived is one factor that contributes
to why you have it one night and not another. And the reason is that sleepwalking occurs in
slow-wave sleep, our deepest stage of sleep. We tend to have most of it in the first third of the night.
But if you are sleep-deprived either acutely because you're doing shift work, because you stayed up
all night to study, what have you, when you go back to bed, that is the stage of sleep
that will come back with the biggest rebound. Not all stages of sleep resurface equally.
So that one has priority. And because episodes occur out of slow-way sleep, if you have
a lot more of it and it's more intense, you're more likely to have a sleepwalking episode.
Many will say also if they are in periods of stress, it doesn't matter what the stressor is,
could be a financial stress, could be a good stress.
You're going to give birth to a child, you're starting a new job, you, anything that stresses
you can also facilitate the occurrence of sleepwalking.
And incidentally, sleepwalking takes place.
the people are not fully awake, nor are they fully asleep.
When we look at what's going on in the brain during the episodes,
some neural circuits are fast asleep,
and some of them are partially awake.
And depending what circuits are doing what,
you have agitated episodes, calm episodes,
people talking, understanding,
people are really agitated when I need to get out of the house
because they think there's an immediate danger.
because there's a noise in the room, a disturbance, they're changing positions in bed.
Normally, a non-sleepwalker might just wake up.
There's a bang in the room, for instance, a sudden noise.
For sleepwalkers, their brain gets stuck transitioning from slow way sleep to wakefulness.
It gets sort of stuck halfway.
Some parts of the brain are awake.
Others are still asleep, and that what gives rise to this state.
And that's why you're mentioning a friend who would vacuum.
Well, if you're vacuuming, you've got to be able to see your bedroom door and open it and see where the vacuum is.
And then to be able to find the electrical cord and plug it in.
So you are interacting with your environment.
On the other hand, your logic might be completely off.
You look at the sleepwalker do something and you go, my gosh, what are they doing?
and it makes sense once you know what is going through their mind.
So the other example I like to give is someone who during the episode sees his dog,
which is on his bed, and his real dog was on his bed,
jumps out of bed, grabs the dog, runs to the bathroom, turns on the shower,
and throws the dog under the shower head.
Now, again, the spouse is like, what are you doing?
but he had seen little flames shooting off the dog's fur.
So if you think your dog is on fire, well, that action makes perfect sense.
So sleepwalking also very interesting because it raises all kinds of questions about the mind,
consciousness, volition, are we responsible for our acts?
Do we remember them?
There's all kinds of also medical, legal implications.
So a fascinating to me, sleep disorder.
You know, it sounds a lot like migrating birds that can put half of their brain to sleep and they can continue flying.
I mean, have you found similarities in that respect?
Well, for the migratory birds you mention, or dolphins in whales who also have what's known as unihemispheric sleep,
which is half the brain, one hemisphere sleeps at a time.
migratory birds is what allows them to fly days on end as they're crowcing the oceans.
For example, some dolphins, they need to surface to breathe.
And so the reason they had unihemispheric sleep is that it allows part of their brain to sleep
and the other one to go, oh, okay, it's time to surface, we need to breathe.
And so it is analogous in the sense that sleep and wakefulness are co-occurring or co-execurring.
existing inside the same brain at the same time.
Just that in the case of migratory birds, some species of ducks and other mammals,
it has an evolutionary basis.
It works.
Here it seems to be a bit of a breakdown in how these systems, which are very complicated
to work.
And if we think transitioning from wakefulness to sleep to back from wakefulness is things we take
for granted, but it's like going under anesthesia.
I mean, you lose consciousness, and there's a lot that goes on in your brain to allow you to fall asleep and then to bring you back into wakefulness.
And a lot can go wrong in there, as many people with all kinds of sleep disorders, starting with insomnia, unfortunately, no.
But yes, what you mentioned are interesting parallels that show us that having sleep, wakefulness coexist in the brain is something that we can naturally observe in other species.
So last question, I want to ask you about your concerns that I know you've expressed around dream hacking, where advertisers try to work their products into our dreams.
Can you talk about that?
How well does it work?
Is this something that we should be worried about?
Okay.
So it's not something that is ongoing now.
And as far as I know, I haven't been paid by some secret sleep advertiser to say that.
But there is this growing technology that is being used for good, for treating nightmares, for
mental health issues, known as dream engineering.
And dream engineering is the use of various technologies and techniques to try to influence
and manipulate dream content.
And it can work quite well.
But like many things, many technologies that work well, they can be used for different reasons.
And so we do have enough evidence to believe that it wouldn't be that far-fetched to use some techniques or develop variations of them to engage in product placement while we dream, of which we may not even remember having dreamt of that.
And these can be images that are implanted, but it can be auditory stimuli that are presented in our sleep.
And now as more and more people have sleep trackers, have different monitors during their sleep at home, various wearable devices, devices also that record your sleep.
I mean, any sounds, which can be really useful because you want to know, are you snoring, are you not snoring?
And you can have these apps that will record you.
But there's nothing precluding these apps from sending you stimuli.
And if you're sleeping with the sleep wearable, then the company might know when you're,
REM sleep when you're in deep sleep and so know in which phase of sleep, these stimuli might be
most effective to influence your choices, behaviors, purchases. And so are we there now? No, we're not.
Could we be there in the near future? Certainly. And there's at least 40 sleep and dream
researchers who are worried enough that we all signed this letter petitioning to put guardrails.
we should have one last refuge where we are not exposed to advertisement, and that is our land of
dreams. My so-to-speak nightmare is one day where I'll be able to say, Kim, give me $10 a month,
and I'll guarantee you, you know, add-free dreams, so you can opt out, right? I think that would be a
horrible world to be in, and so we're bombarded sufficiently, and personal data,
collected sufficiently throughout our waking lives and activities that we think that sleep and dreams,
which also have very important functions, should be off limits.
Especially since there's good evidence that you can do these manipulations that can impact people's choices,
even for like a brand of candy, for instance, has been shown to work.
but they have no idea why they change from like smarties to Skittles, things of that nature.
But it's because of stimulation presented during their sleep.
And so I think that anything that can change people's views, preferences, without them knowing why,
that is the key to me is something should be off limits.
So like I said, it's not here now, but we think we should maybe be proactive and vigilant
And if we think what advertisers are willing to spend for 30 seconds of advertising during the Super Bowl
or during some highly rated shows or podcasts or what have you,
how much are they willing to spend if they can have a technology that can access your mind
for a couple hours every night?
Well, it turns out a lot.
And if researchers with meager memes, like many sleep researchers in the world,
can do these various simple experiments if companies with a lot of means and a lot of resources
could certainly develop techniques that are much more effective and potentially much more
harmful depending on how you view it. So yeah, so we are concerned more about what lies down the road
and then we should be proactive than 10 years down the road going, oh my gosh, this is horrible
and how do we get out of it, which is what we're basically doing now with many other technological developments.
Well, I'm glad to hear that you're working against that. I think we all have enough to worry about in life right now.
So, Dr. Zadra, I want to thank you for joining me today. It's been really interesting.
Oh, it's been fabulous exchanging with you. Thank you for having me.
You can find previous episodes of Speaking of Psychology on our website at speakingof psychology.org or on Apple, Spotify,
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Thank you for listening for the American Psychological Association. I'm Kim Mills.
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