Start With A Win - Jason Yarusi: Why Most Leaders Never Hit Their Goals
Episode Date: January 7, 2026Dive into this compelling episode of Start With a Win with host Adam Contos as he sits down with the dynamic leader, Jason Yarusi. You’ll be drawn in by his powerful stories of transformati...on, strategic insight, and raw authenticity - all woven together with a sense of urgency that invites you to reflect and act. If you’re ready to shift perspectives, unlock new levels of influence, and ignite momentum in your leadership journey, this conversation is a must-listen.Jason Yarusi is a charismatic communicator who electrifies every stage he graces. His magnetic presence, coupled with his captivating storytelling prowess, leaves audiences spellbound and hungry for knowledge. With an ability to seamlessly blend his personal experiences with actionable insights, he transforms complex concepts into practical takeaways, equipping his listeners with the tools they need to conquer their own journeys to success. Jason is a Private fund manager of over $300 million dollars in commercial real estate. Since 2017 his company Yarusi Holdings has amassed over 3000 apartment and commercial real estate units. Jason has built and exited multiple companies: construction, restaurants, a brewery and multiple large apartment communities.He is an avid ultra runner and workout enthusiast. Jason is the host of LIVE100 and The Multifamily Live Podcast, runs 7 Figure Multifamily Mastermind and coaches’ clients on the Live 100 Principles. And most importantly a husband and a father to three amazing kids, a bulldog named Jill and fifteen chickens.00:00 Intro02:10 Tragedy turns into an aha moment…05:40 How to get to your moment without getting hit by a car? 08:35 Five second problem, five-year problem!12:20 What can be done today?14:01 First Phase of Break Free17:50 Second to Last Phase21:35 How to build this into building success?25:01 Favorite things to make the difference! 27:40 And how I do it… https://www.jasonyarusi.com/https://www.linkedin.com/in/jasonyarusi/https://www.youtube.com/@liveonehundred/videoshttps://www.facebook.com/JYarusihttps://www.instagram.com/jasonyarusi/===========================Subscribe and Listen to the Start With a Win Podcast HERE:📱 ===========================YT ➡︎ https://www.youtube.com/@AdamContosCEOApple ➡︎ https://podcasts.apple.com/us/podcast/start-with-a-win/id1438598347Spotify ➡︎ https://open.spotify.com/show/4w1qmb90KZOKoisbwj6cqT===========================Connect with Adam:===========================Website ➡︎ https://adamcontos.com/Facebook ➡︎ https://facebook.com/AdamContosCEOTwitter ➡︎ https://twitter.com/AdamContosCEOInstagram ➡︎ https://instagram.com/adamcontosceo/#adamcontos #startwithawin #leadershipfactory
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They say that you have to make these massive changes, but if you do a 1% change each day
and compound that over the course of the year, you think, oh, it sounds like 300%, 365%,
but it's actually 3,000% of improvement.
What we need to do is that usually when we're taking goals, it's like we feel like we're
jumping out of a, you know, a 10-story window.
We have to understand that the goal has to start with a step off the curve.
You got to get yourself a win out of the gate to get going.
But we set these goals like, oh, today I'm going to be on my path to lift, you know,
300 pounds.
Like, okay, what's your bench right now?
It's 185.
It's like, okay, well, let's get the two.
100 first, right? Let's set up a stage that we get there so we can get that one off the board.
But we set these goals so far off that your mind isn't used to breaking the mold or breaking the
pattern to understand how to get there. Welcome to Start with a Win, where we unpack leadership,
personal growth and development, and how to build a better business. Let's go.
Coming to you from Area 15 Ventures and Start With a Win, headquarters, it's Adam Contos with Start
With a Win. We're joined by Jason Yerusi today, a dynamic entrepreneur who's built and exited
multiple businesses, including a construction company, restaurants, and a brewery.
As a private fund manager, Jason oversees over 300 million in commercial real estate
with his company Yerusi Holdings, amassing more than 3,000 apartment and commercial units since
2017.
He's also an ultramarathon runner, host of the Live 100 and Multifamily Live Podcast, and leads
the seven-figure multifamily mastermind.
Beyond his professional achievements, Jason is a dedicated husband and father to three amazing.
and kids. Jason, welcome to start with a wind. Adam, thanks for having me. Hey, you've got a really
interesting background. So I want to do a quick flyover real quick of that. The reality is,
folks, this guy is a grinder. He gets out. He makes things happen. He gets things done. And he doesn't
give up. He's got the great mindset to go the distance. And, you know, you're part of your history,
ultramarathoner and somebody who goes after it. Jason, how did you, how did you,
get to where you are today. Take us just real briefly through a snapshot of Jason Root,
Yerusi's life. You know, I think so many times we're worried about failure, right? So we just set
a stage that we just follow the path that someone else says we should do, right? And then we're
very scared to just go off that path. And I've been in that path where I saw my dad struggle,
you know, with our small construction business, family business. So I'm a struggle for a long time,
right? And that was that hard thing that my mom was constantly pushing me to go a different direction.
but I just didn't really have that energy to go that direction.
And then in high school, I had a lot of losses, right?
So, you know, my best friend died in a boating accident.
My neighbor, who was my friend forever, committed suicide.
I had a girlfriend for four years.
She got a car accident.
So I was like just really lost going to college, right?
I like, I played football for a bit in college.
And I just like went there, like without really even just having any confidence or guidance.
It felt like a lot was just lost and it just felt out of control.
And that was just growing up, right, I got a degree from college and finance and I just had no desire to go on that path.
I kind of just was doing things that were just in front of me.
Moved into New York City, I started working odd jobs, working in bars and restaurants.
And lo and behold, just wasn't happy with anything I was getting.
Right.
So I was doing chaotic things, getting periodic results, and then asking why, right?
And you're just, and that's that thing that many of us have in our lives where we do all these things that we don't like.
And then we don't get all, we get all these results we don't like.
And then we're just shocked that we're not getting the life we deserve or that we want.
And one night, it's like two or three in the morning.
I'm on my bike riding home across the city from a bar I'm working at.
And nowhere, I get hit by a car.
And the phone year, and I'm in the hospital.
And about a day later, I get out.
I got a pin in my wrist and I crack in my shoulder, stitches my face.
And all I'm thinking about is like, I need to get back to work because I have to make money for rent.
And I had this like moment of pause where I was like, okay.
So all I do is complain about what I'm doing right now.
Then I get hit by a car.
And all I want to do is get back to exactly what I'm doing.
Okay, so something has to stop.
But, you know, the pinnacle moment is that most of us say that, but we don't know what to do.
So we just go back to do exactly what we don't want to do.
And so I made this agreement with myself where if I just keep doing it, I just have to stop complaining or just do something different.
And so I just didn't know what to do.
So I started doing the opposite.
Stop staying out late and drinking.
Get up at a said time in the morning.
Start working out again.
Start reading books.
I start like taking in information.
I had this agreement with myself.
Like I left college.
I never had to learn again.
And it was like, you think about that.
It was like so outside the box of like anything that was just an honest response about
how you should go about the world.
And it wasn't magical, but overnight, things started to change, right?
You know, my mind got more positive, right?
I started to have things like come into my world.
Instead of seeing everything as a negative, started seeing things that are positive.
And the snowballed just started to work from where I went from, you know, working behind a bar
to opening a bar, opening a restaurant in New York City.
I opened and sold a brewery before actually moving to New Jersey and helping my dad.
with the family construction business and helping him really change the narrative on that
business. Got him in retirement. We moved into real estate as the next chapter of our life.
And we started in single family, moved into multifamily. And from there to today, we've grown
in a portfolio. We've acquired a little over about 350 million of a multifamily real estate.
Wow. It's it's incredible. Just listening to that rapid fire story of your life and the mindset
shifts you've gone through in order to accomplishment, it seems like,
As you said, you know, everything started when you got hit by the car.
As far as, wait a sec, wake up, you've got to make some changes here.
How do we realize that moment if we're, you know, the average person on the street and we're stuck in that rut?
We're riding our bike home in the middle of the night from the bar that we just closed down.
How do we get hit by the car without getting hit by the car?
How do we have that realization without a tragic moment or, you know, in your life?
life and death situation you have to decide to scale both sides right so we in our minds always see
the worst thing right because we usually have bad things happen to us and so it's easier for us to see
the worst thing happening right than the best thing happening right so if the one percent of one percent
is i ride home my work and get hit by a car well then the other side of it is the one percent of one
percent right i can go out there and change my life and have a magical life and you know and meet the
person that i love and you know be in great shape and and have a job that i really love to be around
have a great family, you know, make a ton of money, you know, really go and travel, right?
That's a possibility too.
But we can't see that because we haven't done that.
But when you have to say, okay, if I can figure out that this is the worst thing, well,
the chance of that worst thing happening is very rare.
And the chance of the best thing could be very rare, but some in the middle you have to make
a choice.
Do you want to be in a scale where you're having the worst days all the time or the best days?
And you think you have to make these dramatic changes where like tomorrow you have
to get up at 3 a.m.
And then you have to run 3,000 miles.
And then you have to go and, you know, put all your money into something and go all out and go for it.
No, it's not what has to happen.
You just have to start changing little things each day.
They say that you have to make these massive changes.
But if you do a 1% change each day and compound that over the course of the year, you think, oh, it sounds like 300%, 365%, but it's actually 3,000% of improvement.
So you think about that, if you could just get up at a set time tomorrow and drink a glass of water and do a 15-minute workout and do that continually for the rest of year, what could happen?
If you get up and instead of saying, you know, I can't do this and just think of the words that are coming into your mind, the thought you're having and being just self-aware and start saying, well, why can I or why not me? Or how can I? Or like, what can I do to do that? You start open your mind to be in someone who doesn't just look at problems as a problem. You look at a problem as a solve, like something I can solve and create a solution for. And things start to change when you do that. It sounds silly. But if you just start thinking about something in a way completely opposite of what you're doing, it push
and forces your mind to have a reaction that it's not a constant negative and to start to open up
the positivity that's available at all times. So you think it's about understanding where those little
microwinds are and coming from and actually recognizing them because we have them every day.
But I guess what we focus on is those micro losses more than anything, don't we?
You think about if you ever had like a splinter, right? And you have this huge body in all this
part, you get a splinter in your finger and all your attention goes there, right?
Just a little thing is right. Or if you have a splinter, right? Or if you have a splinter,
glass of water, right? Say you have a glass of black coffee, right? And you take a drop of water and drop a
water is positivity and you put it into that black coffee. There's no change, right? But if you take that
black coffee and take just a drop from that and you put into a glass of water, the whole water is
distorted. That's negativity to positivity in the nutshell. We can take the little part, right? Someone
cuts us off, you know, going to work. And for our day, our day is ruined because of nine seconds
where somebody may have just not seen us or they're rushing to the hospital. Who knows, right?
But that nine second is set the stage for your fantastic day to be ruined.
But the other side, if you have something great happen and you've had a horrible day,
that horrible day crushes that good thing.
So if you put a perspective of how your day goes, I mean, I like to say like there's five
second problems and five year problems.
The five second problem is where something happens like that, that you say, okay,
that just happened and you just let it go.
But most of us can't.
We get stuck on it, right, versus the five year problem, something that's going to be
transformational that if you don't deal with it right now, it could set the stage to
just you know crush you financially hurt you physically right anything in those parts well that's
where you have to put your attention to but we treat them all the same is like we're running a car
like r pm like 8000 at all times that's how we treat our problems and treat our urgent tree and treat
our stress but you have to say like stress is good stress is good in the right way because we put
stress upon us the problems that seem like problems five years ago you can't even remember today
but five years ago they were crushing us but as you grow in the right way you want to
to see those problems because those are the challenges that help you to be you know mentally fortify your
mind and create obstacles that you can now can go across right and get through it to the other
side because you know on the other side is the greatness that you want that most people are just stopping
you're saying oh there's a you know there's a roadblock that's interesting and you know your
analogy to you know as somebody cutting you off in traffic or you're you're going somewhere
and just something small and silly happens and
And then it ruins our whole day.
Or maybe it doesn't.
And you look at it and go, huh, that's not going to get me.
It seems like happiness is an advantage here.
Tell me what that means to you when you take these challenges that seemingly can just,
you know, really upset you.
And you see somebody road rage and they just get super pissed off.
And you're going, wow, that person is really miserable.
And other people, they just wave and smile.
What's the difference?
Why is that happiness so much of an advantage there?
Yeah, it's easy to say, but, you know, life can happen for you or against you, right?
And that's an easy thing to say.
But most of us go through our day, and I was guilty of this forever, where I felt like everything was against me.
But when you see that, then you see everything as a challenge and it just compounds, right?
But if you look at the day is that we all have our challenges, right?
Even if you're, whatever you're showing on Instagram or whatever you're putting out to the world, right, we're all facing challenges in some way.
It could be, you know, mentally, physically, emotionally, you know, we have a sick, you know,
relative, you know, our kids are having challenges, right? Our business is having challenges,
right? We're all facing challenges. It just, many of us wear those on our sleeve at all time
instead of just saying, okay, you know, oh, this has happened to me. Oh, what was me? I feel
bad for me. But if you turn it around and say, okay, this has happened. But on the other side
of it, right, I have healthy kids. I have an amazing wife who's there for me, right? This is a
blink in time that has happened right now, but it's not something that's going to change my future,
right this is a moment in time that I can learn from how can I learn from this how can I progress
and when you think about that you let it go in a way that you say okay I need to deal with it and get
it go but I remember watching you know struggles for for people around me for years and like what
they would do is they would like hide those struggles right like oh like there's a bunch of bills
to pay but instead like okay how are we going to figure out to build this pay let's just put
them into the drawer as if that was going to like solve it right like we just won't look at them
right right but what happens right it's on your mind it's in your mind
you're not dealing with it. And so it just continues to grow and grow and grow into this thing
that you can't get over, right? Because now it's Mount Everest. But if you look at a challenge,
you say, okay, this isn't in front of me right now. Let's just get through it and just get done with it.
Okay, that's one thing off. And you start making progress because progress is everything.
We think, again, like you have to create like today, I have no money in my bank account.
Tomorrow I have to figure out how to be a millionaire. So everything in between is a failure, right?
But okay, if you have no money today, like what can you do today to create value to start creating
some income, some revenue, right? Because that next part of figuring out the action is where the
reward is. But we really value the goal as a reward. But in your life and in my life, the goal is
something that happens. And like, maybe it happens in three weeks. You hit the goal. It's not like,
oh, life is over. Fantastic. I hit the goal. Now it's the next day. But the whole time you spend
on doing the actions, doing the work. And if you can find value in the actions and understand the
actions are where the rewards are, life becomes a lot more pleasurable because now,
you're focused on the actions, not on something that may happen in three weeks, but it might happen
in three years. You don't know when it's going to come. And that's the beauty of life.
So true. So true. It's interesting when you look at this because life is an endurance sport. It really
truly is. And it can't be, okay, I want to finish this sport. I want to cross the finish line after,
you know, in your case, running 100 miles or, you know, finishing a game and either winning or
losing, whatever it might be, there's an end game to all of those particular items. But
ultimately, you're right. The people who are truly successful look at it as the action is the
thrill of the moment. That's what I'm going after, is creating action and getting better at that
every day. Not the goal that eventually I'll achieve because my action will help me actually
outachieve that goal if I focus on that action. So you have a really cool way of putting together
this, you know, this way for getting rid of bad habits and creating lasting success. You call it
break free, a blueprint for ditching bad habits and achieving lasting success. And there's three phases
in this. And I want to talk about these three phases briefly. I encourage everybody to go out and
check out Jason in order to understand this blueprint because it's very helpful to get deep
inside of this when you have the opportunity. But the first phase is the break phase. Can you tell
us about that yeah i think so it's break build and magnified a three foundational blocks with break really
most people want to get to the build right they they don't have the foundation and you just want to build
the house right and out there on soil right and you can imagine how that goes right but you have to really
look internally about yourself right so you have three pillars right three principles that that fall
within to the break block and it's being self-aware owning where you are and positioning yourself for
greatness and what that means is that you have to be self-aware how you're showing up right if you
walk into a room and your shoulders are slanched and you know and you're what was me you're like
iore right and everything is a negative right and you're putting that feedback into the world right
and the words you're using the labels you're using everything is not serving you or serving the people
around you you have to notice that right you have to say okay oh it's like i like to think you know
the king uh arthur's um king arthur's round table right he had all these people come together it was
servants it was knights it was commoners all these people to come together had different values
to help them go against and hope we hope we not have war into the future right
that's the principles in your mind right you might have love kindness but you might have anger gluttony hatred right
you have all these things that are fighting for your attention and you have to notice what is winning the day in my mind and you have to be aware of that and then you have to own it right that doesn't mean you have to put yourself down and kick yourself for being you know having have negativity or or all these bad thoughts right but you have to own it and the reason you have to own it because then you can take onus to say okay how can i change this how can i change what what's happening
in my mind because how you can look to changes is that when you go to the third principle
of position yourself for grain, as you say, okay, today I'm a person that's not succeeding
in my life. My business is not achieving the levels of growth that I think it can. I'm having
struggles with my wife. I'm not being present with my kids. But I want to show up as a person
who stands up, who's a leader in my business, who's a great husband to my wife, who is always
present when I'm there with my kids. Okay. So the values you have today, right?
where you're egocentric, right, where you're focused on ingotony, where you constantly have
negative thoughts where your hatred. The person on the other side of that, right, if they were looking at
you, is that the person that shows up, that's loving, that's kind, that's a leader in his business,
that's great husband, that's there for his kids. So what are the values that person has? Because if
that person is showing up and they have empathy, right? They also have confidence. They have self-awareness.
Then you can look at where you are and where you want to be and you can say, what's the first step to get
there. What's the steps that I can start to grow into my mind so you can take action? Which gets back
to our prior discussion is that you can track actions. You can, you can say, okay, the result may come,
but you can track the actions you do. You can say, okay, what are the three things I need to change
today? I can get up, right? And I can go and say good morning to my wife instead of saying,
hey, is breakfast ready, right? Or, you know, something simple like that, right? Instead of going and just,
you know, accusing my staff of never hitting goals, I can make sure they're clear and understanding
of our core values, understanding what our goals actually are, right? I can make sure I'm putting
in the work for them so I can set the stage and make my life better. And when you do that,
you can start breaking the mold of what you were before, so you can start chiseling the new
future of who you want to be. I love this. You tear it down so you can build it up. So let's
let's get into that second phase, the build phase. Talk to us about that. So building is a part,
now you get to the part of positioning yourself of greatness, right? Well, now you have to have
habits and rituals. So what are the habits and rituals that you need to bestow upon yourself,
Right? Because those habits and rituals are so important.
Because when you look at those habits and rituals, those are the making breaks of everything, right?
Those are the tools, right? Those are the steps. Those are all the pieces that you are going to become.
Then you have to master them. So you have to start mastering those habits and rituals daily.
And we think they have to be big things. But it could be, you know, if you're not healthy, okay, instead of getting up and drinking Mountain Dew, get up and drink a glass of water, right?
Just doing these things that can start to change the narrative very slowly. So you can form, you know, you see like the New Year's resolution.
people say they want to like get in shape right 92% of near resolutions fails because they get out
the gate on day one and hadn't worked out in nine months and they go work out for four hours
in that first day and then they can't move for three days and they're like I can't do this again right
or they lose 30 pounds in three weeks and all of a sudden they're like well I don't know what to do now
so they just start going back to her habits and they gain the weight back well you have to start
mastering habits and rituals that can incorporate into your life and become your life
because the fifth principle is intentionally executing where you can start to intentionally
where you are, right? So you're going to start lead your life to where you want to be because that
builds upon yourself, right? So when you think about this, you have to execute in a way that can really
serve the future you because you want to do things that you can replicate not only today,
but it can become your life. And you'll have seasons, right? There might be seasons where you might
need to execute in a different fashion, right? There might be a very busy family season, right? So your
energy needs to go there or a sick family member, right? Your energy needs to go there. Or
or some pressing deal that you need to close and your energy needs to go there, right?
So you may have to understand what your seasons are, but you have to execute in a way that
serves you that can carry you forward.
And that really leads us into that part here when you grow into that next stage of your life,
right?
You can start to accelerate that growth, right?
Because now you're putting in a fashion where everything's moving in a track that can
really carry you forward.
And when you have that, right, what happens in most of our lives, we just want the growth.
We want the Instagram success.
We want to go and just really not doing well in my life, but tomorrow I'm going to change
and everything's going to work.
But it's like you have a car and you're trying to go drive a car with no wheels.
So when you do this, you can move yourself into the last step, break, build, and magnify
where you can start to accelerate your growth and you can start to have all inspiring rise.
And I've jumped a little just for time here, right?
But the all inspiring rise is that last section where you're in a part where you're growing,
you're hitting on all cylinders.
But most importantly, you're starting to help other people.
come along the ride with you.
We always think it's about our self, right?
We always think it's about us, you know, like being our best version of our self.
We forget that we're only at our greatest form when we're helping others too.
We're helping others to realize how they can be their best self.
Because if you're in a room where you're constantly bringing everybody down, that's very easy to do.
But why not be in the room when you constantly bring everybody up?
We've all been around people that walk into the room and make everybody better.
That's what the message serves will live 100.
It's a message that you not only can transform yourself.
to live your best life. But you can help improve everybody around you. That's awesome. I really
love this blueprint here. It's very simple and very defined. The one question I have for you is
how can we build personal accountability into this? Because as you know, we can put the best
plan in front of somebody and they can try it a couple times. And maybe they get through a week.
Just like the example of, you know, the number one New Year's resolution in existence to lose
lose weight. But how many people end up executing on that? You know, maybe five to eight percent
ever. So there's no accountability. How do we build accountability into building success in our
personal lives? Create progress and wins. And it sounds so simple, but it's so hard to do. And I'll
give you up an instance. So, you know, my aunt, she had a problem just like losing weight because
she was on that track just in this part. And so we just came up an idea like she wasn't able to like go
run, right? She's just on a verge. She's at 60 now and wasn't able to go and like do these big
workouts. And I was like, well, are you walking? She's like, yeah, I just kind of walk here to
there. I was like, okay, well, let's just walk a mailbox a day. And it doesn't sound like a lot.
But what happened is first day, walk one mailbox. Second day, walk two mailbox, right? It doesn't
sound like a lot, but you just get undo it, right? And if you commit, okay, every day at 9 a.
I'm going to walk a mailbox, right? After a week, walked seven mailboxes, after two weeks, 14 mailboxes,
after a month, right, we're at about a third of a mile, you know, and lo and behold, got up to a
mile than two miles of walking just by that little action. And what happened each day is you
said, oh, I just got to walk one more mailbox. So there was a game with it, right? You gave yourself
something to act to. You gave yourself some progress marker, some part. What happened? She got
healthier and she stuck to the model because this model wasn't something that was so far stretched from
where you are. And what we need to do is that usually when we're taking goals, it's like we feel like
we're jumping out of a, you know, a 10-story window.
We have to understand that the goal has to start with a step off the curve.
You got to get yourself a win out of the gate to get going.
But we set these goals like, oh, today I'm going to be on my path to lift, you know,
300 pounds.
Like, okay, what's your bench right now?
It's 185.
It's like, okay, well, let's get the 200 first, right?
Let's set up a stage that we get there so we can get that one off the board.
But we set these goals so far off that your mind isn't used to breaking the mold or
breaking the pattern to understand how to get there, right?
And that's the big difference.
I remember buying our first multifamily building.
We had brought duplexes and triplexes before.
The next one we brought was a 94 unit.
And it was a big jump, right?
But I had great feedback to set up all of the pieces, right?
It was like, you know, instead of just trying to play chess without, you know,
having the pieces on the board, I set up all the pieces, right?
Understore the market I wanted to be in, understood the building type I was going after,
understand all of the positions I needed, property manager, all the insurance, you know,
mortgage broker will say a lender right everything that came with the puzzle right there who were going
to be my investors what kind of lawyers are going to have on board and I had all these pieces lined up so as
I went through and understood the deal and found the deal I had all this energy building into the deal is
it to me just saying let me get the deal okay I got this property okay now what are all the pieces right
and I have to go build it all backwards and that gave me enough energy to understand what I want to do
the model of how to do it how to implement that model and then how to succeed with that model
And that's been the use case that we've carried through
to buy multiple buildings going forward.
That's incredible.
I mean, it's listening to you here.
It seems like you establish these limiting beliefs.
And you go, okay, here's my boundaries.
And then you inch your way towards them.
And next thing you know, you're surpassing them.
And it's uncomfortable.
I mean, let's face it, folks.
Passing up your limiting beliefs is really uncomfortable.
But if you do it one foot at a time, it's easy.
Because you're getting better every step you take.
And Jason is showing.
that so well here. Really, we're breaking these habit chains is what you talk about. And, you know,
what are your favorite reference materials for this? Do you have any favorite books or quotes or
anything that you've gone back to? You know, anybody inspired you in order to get you into this place?
You know, what's the line? It's no man ever steps in the same river twice, right? And so there's many
books that, like, what it is is that you find one book that works for you and then you can use it at
different stages, right? And whether that be the Bible or some stoic philosophy, right,
or something about habits, right? Any book can carry you forward. It's more just implementing
through the book. And what I find with that is that you can do anything, like YouTube videos on
inspiration, things that get you going in the morning, just find something to get you out of the
gate because I find with this, like book or reference point, it's all about starting your morning
out of the gate. Because if you start the morning in chaos, your day follows in chaos and you end
in chaos. And you ask, how did I get here and why I'm never going to do this again? And then you do
the next thing the next day, right? So I find that if you can just do three or four things in
a morning, get up at a set time, have a glass of water, maybe 15 minutes of movement, you know,
five minutes of meditation, say to say that's your morning, right? If you can do that consistently
or does every day go perfect? No, but I say you get out, you know, five or six of the seven
days a week, you will start growing a track in your mind and in your patterns that will lead to
more successes because you basically said, I'm going to do this and then you did that.
That's a differentiator.
Usually it's that I should do this, you know, I think I want to do this, and then you never
do this.
But the difference in people who do it just say, hey, I'm going to do this and then get up
and do it.
And when you start that, you not only set the stage for you, right, but you set the stage
for your mind.
Because when you start doing that, you prove to yourself that, you know what?
I've been saying I was going to learn to play the guitar forever.
Well, I just picked up the car and started playing the guitar.
Because what we usually do in our lives now is like, I should learn to play the guitar.
well let me see if I can schedule this in the third week of November and I'll find an hour at 2 o'clock and then that comes you forget about it instead of just being like well there's a guitar and let me just pick it up and start playing it and you start doing that five minutes a day that's the difference all right there you want to do something do it right now a little bit tomorrow a little bit the next day and lo and behold I think about it like if I was you know 46 if I started playing the guitar at 23 think how great it was right but I still haven't played the guitar right because at this point out you know but at this point if I started playing the guitar at that point
think of where I was today. But at 23, I was telling myself, I'm too late to play the guitar.
Well, it illustrates the point that I've been told by a wise person. If it's important,
you'll find a way. If it's not, you'll find an excuse. That's right. So I love it.
Jason, you've set me up perfectly to ask you this question and I ask all the great leaders on our show.
And that's how do you start your day with a win? Yeah. So get up at a said time, a consistent time.
I get out of bed. I do have a glass of water. I followed. But I basically said,
what I do, right? I'll go and meditate for five minutes. I'll get a workout in. I come back out
and my wife's getting up where get my kids off. I take them to school. And I set those up and
those are some non-negotiables that I do in the morning. And then that gets me into where I'm ready to
go when I get to the office or I get to my next point of reference where I need to be because my
mind is clear. I'm fully engaged. I'm ready to go out of the gate. And I can focus on what's
ahead. Awesome. Jason Yerousi. Thanks for being such a great example to so many people.
You're a huge success. Keep going, buddy. You just haven't found the peak yet and it's going to keep
getting bigger and higher and life is going to keep getting better for you. So we're glad to
to have you on start with a win. Everybody, make sure you check out Jason Yerousie at jasoniarusi.com.
He's on LinkedIn, YouTube, Facebook, and Instagram. Go like and follow him there. He puts out a lot of
great content is on quite a few different podcasts talking about what can you do in order to break
these limiting habits and help yourself get better as an entrepreneur, as an athlete, as a
human being, as a family member. So Jason, we appreciate all you do, my friend, and thanks
for being on Start with a Win.
Thank you.
