Start With A Win - Quick Win: What Are People Really Buying?

Episode Date: July 15, 2022

What are people really buying? It's not just a product or service—it's a desired outcome! So when thinking about your customers, sell to them with their desired outcome in mind.Connect with Adam:https://www.startwithawin.com/https://www.facebook.com/AdamContosCEOhttps://twitter.com/AdamContosCEOhttps://www.instagram.com/adamcontosceo/

You're listening to Quick Wins with Adam Kantos. When people buy a product or service, what are they trying to buy? Let's take, for instance, let's say you go to the hardware store and you buy a drill and a drill bit. Are you buying a drill and a drill bit? No, you're buying an outcome. You're buying a hole in a piece of wood. So when you take a look at your business, when you take a look at your life, don't look

at what you're doing. Look at the outcome you're trying to create with what you're doing, what you're selling, what you're buying, what you're associating with. Life is about outcomes. Think about that. That's your quick win for the day. Thank you so much for joining us for this quick win. We release full podcast episodes on Wednesdays and quick wins every other Friday.

For more great content, head over to startwithawin.com. And until next time, stay positive, make the best of every situation, and keep winning.