Start With A Win - Social Media Insights and Best Practices with RE/MAX’s Social Media Socialites

Episode Date: July 29, 2020

In this episode of Start With A Win, Adam talks with RE/MAX social media experts Heather Holliday, Michele Bellisari, Rebecca Steinhouse, and Inmar Barrera. They discuss how they use social media and their advice to agents looking to enhance their digital presence.Heather Holliday is from RE/MAX Elite in Melbourne, Florida, and her main focus is informing agents of the tools available to them through RE/MAX and training them on effective implementation of these tools. Social media can be overwhelming when you jump in headfirst with no direction. Heather helps agents take their social media platforms step-by-step, setting smaller goals to keep them motivated. Heather recommends that agents mention their listings on social media. However, their primary engagement on social media should be involved in groups and talking about their passions.Michele Bellisari is located in Boca Raton, Florida, and she will be the first to tell you her business is driven solely through social media and referrals. Michelle created the hashtag #soooboca, which also has its own Instagram account. She maintains a personal Instagram account, YouTube, TikTok, Facebook, Snapchat, a blog, and a podcast, so she is fully embracing the digital experience. To agents looking to get started on social media, Michele’s advice is to start on Facebook and get involved in groups. Or, start your own group and then branch out to one or two more platforms where you feel comfortable.Rebecca Steinhouse is also located in Boca Raton, Florida, and serves as the Director of Marketing. She mainly mentors agents by teaching them to start with one social media platform and master it before moving on to the next one to build a presence. She advocates for maintaining your personal Facebook page rather than creating a business page because you should go where your audience is. She says that the biggest challenge agents face is finding the time to maintain their social media platforms and being consistent.Inmar Barrera is with RE/MAX in Tracy, California, and he is a big proponent of using video on social media. Inmar combines his business and personal pages to maintain one personal brand. He focuses his efforts on Facebook and Instagram posts and stories. He says that video is the best way to connect with your family, friends, clients, and leads because it is more personal. People feel like they know you before you have even met in person because you feel familiar with them through video. He says the best thing you can do is be genuine and publish content even if you are nervous about it, and people will gravitate towards you.Contact Heather:https://www.brevardelite.com/heather-holliday/http://socialmarketingnut.com/about-smn/Contact Michele:https://michelebellisari.remax.com/https://www.facebook.com/MicheleBellisariRealtor/https://www.youtube.com/channel/UClnHkZc-r_4eTTBtXbtEc9ghttps://soooboca.com/Contact Rebecca:https://www.facebook.com/rebecca.steinhousehttps://www.linkedin.com/in/rebecca-steinhouse-marketingguruContact Inmar:https://inmar-barrera.remax.com/https://www.inmarsellshomes.com/Connect with Adam:https://www.startwithawin.com/ https://www.facebook.com/REMAXAdamContoshttps://twitter.com/REMAXAdamContos https://www.instagram.com/REMAXadamcontos/ Leave us a voicemail:888-581-4430

Every day is filled with choices. You're here because you're choosing to start with a win. Get ready to be inspired, learn something new, and connect with the win nation. And live from the RE-MAX R4 2020 convention in Las Vegas, Nevada, it's Adam Canto, CEO of RE-MAX. We start with a win in my mini studio here, the Fishbowl. The Fishbowl. We got a producer, Mark. How you doing, buddy? I'm doing so good.

Whoa. Yeah, we've been running around. I've already hit like 10,000 steps on my Fitbit. It's only one in the afternoon. And we've been shooting some fun video. That's right. Doing a little social media. That is also correct.

I think we're going to find out why this is super important today. I know. So in studio, we have an amazing friend of Remax, as well as a friend. Yeah. We have Heather Holliday. Heather's the technology and marketing coach at Remax Elite in Melbourne, Florida. How are you, Heather? I'm wonderful.

Thank you so much for being here. Thank you for having me. So a little background on Heather. She's been in the real estate industry since 99, although you don't look like you're much over 29. So I don't know how you did that. Thank you. I like you even more. Okay. So you've been with REMAX since 06. Yes. And then when I worked at Florida Region, I had the honor of naming you manager of the year of REMAX Florida Region. That was pretty exciting. Quite the leader as well, by the way. So you've got a passion for kind of all things social media.

You're always out there learning things, growing, changing with the business, because business is always changing, right? Always. 100%. Every day. And one of the things you guys really provide at Remax Elite is you make sure agents are up and using the social tools and the technology tools that are out there. So, I mean, let's start with that. What key tools do you really prescribe to agents? What do you think that they need to really take a look at to run their business? Well, a key would be all of the Remax tools that there are, because there are so many,

you're not going to use everything that is even available, but you need to find the ones that are going to work for your business. And we need to hone in on that to make sure that you know how to leverage that. And that's really super key because a lot of people don't know all the things that you can do on Design Center. And now we have the Booj. So there's just so many tools that are already available. So my key is we do agent orientation. We're going to set up every single profile. We're going to make sure that, you know, like what groups join, what, what platforms that, what works for your business, what are you doing? And then as we do like different coaching, we may, you know, introduce a different, like, Hey, I think we need to dive

into this. And then I did go to school to become a teacher. And so working with realtors really just kind of totally goes with that. But I like to give homework too. Okay. So, and the agents like that challenge and kind of accountability as well. I love this. And you're right because it is, I mean, it's a little overwhelming, all the things that a real estate agent can encounter as far as technology and tools and things like that.

And you kind of break it into bite-sized pieces and make it step-by-step for them to really understand. And you notice, and you and I have had these conversations about training challenges, things like that, whatever people have had. And it seems like we always end up talking about the challenges that people have when they don't actually take the time to fully understand something, and then they just move on to the next. Right, absolutely. Do you see that common? Always.

Especially after big events and stuff. They have all the notes, and they have to do this, this, this, and this. They're going to overwhelm themselves. They're going to back down and just go right back to where they were. So it's really about breaking it down. Maybe giving yourself little goals like weekly, monthly, quarterly. And kind of really embrace, I'd say pick three things that you learned. Let's dive in.

Kind of master those before you introduce more. But I know with our business planning, we really kind of have like a year, we break it down into quarterly, then monthly, then weekly, you know, daily, hourly. And that really kind of helps, I think, with our business planning and goal setting and stuff like that for them to be able to break it down into bite-sized pieces for sure. I love that. I mean, it's bite-sized pieces. Don't, you know, don't try and eat the elephant all at once, right? Right. Absolutely. And even with like Instagram, I'll say if you have a dog or something, create an account for your dog. Cause

I think that you'll get that whole sense of community and what like Instagram can be about. And then you'll start to enjoy it when, when it finally clicks. And then you can start to do that on a personal or business and bring in the real estate aspect when you get it. And then you can start to do that on a personal or business and bring in the real estate aspect when you get it. And that's kind of even what I did. I mean, my dogs have their own Instagram, Facebook page. I love that. I mean, yours totally. I don't know if they do or not, but they totally could because they're pretty darn cool. Thank you. It's interesting when you kind of take a step back and look at it from this perspective. And you mentioned a couple of things I want to unpack here. First of all, you talked about social media. So we mentioned the

REMAX tools, and there are a lot of great tools. Agents, if you're not with REMAX, go talk to one of your local brokers and find out what all those tools are, because we're actually rolling out some really cool new tools here at the REMAX R4 event. But also But also if you're with a Remax, make sure you understand the tools that are available to you. Cause you might be spending money on something you don't need to. Absolutely. And I see that all of the time. And I think, you know, even just starting different groups and stuff. And I've spoke at different, you know, brokerages all over Florida and now like in Tennessee and my favorite classes is my top 10 underused Remax tools. And it's kind of diving deep into some of these tools

that I know the agents don't even realize. Like they may see that tile inside of Mac Center, but they have no idea what that even does. So that's one of my favorite classes that I've been doing is just really diving deeper into just a logo and what can I do? How can that help me with my business? Because they're probably spending $100 a month on something that we already have.

Yeah. Found money, right? Absolutely. 100%. I love it. So let's talk about social media. Give me your perspective. Start from a 30,000 foot view on social media in real estate and what are your perspectives and viewpoints on that? I mean, social media is huge. You know, and it's not all about just posting your listings. You know, the sellers may like that, but it's really, I mean, I found different things that I was passionate about. I started groups about that, and that allowed me to kind of find my little tribe. It also allowed, like, for me to be able to help people because that was my passion.

Like, Michelle has her community, and I think if you're passionate about something, it doesn't feel like work. It doesn't feel like you're wasting hours of your day. But I think a lot of agents, when they think of Facebook or something, they just think they have to be posting their listings all of the time. Or, oh, I'm just going to pay some company,

you know, $50 a month and they'll just post stuff for me. And that almost like makes me cringe because you're going to get out of social, what you put into it. And if you are posting stuff about your life and the personal, I mean, I, I get at least a referral a month. I haven't sold real estate since oh five when I got my license, but I have, you know, my Remax swag kind of, whether it's on me or behind me or my coffee mug or something. So people associate me with a balloon, even though I

have never said I sold anything because I haven't. They associate me with a balloon. So they come to me to look for an agent wherever it may be. You're a resource. Absolutely. You're an expert resource. That's awesome. So, okay. So we talk about using social media. You need to understand it and utilize it as part of the business. Particular platforms. If an agent walks in, you go, are you on social media, you need to understand it and utilize it as part of the business. Particular platforms. If an agent walks in, you go, are you on social media? And typically people go, yeah, I have a Facebook account and I surf through with my thumbs and I see things going on and I might post a few pictures here and there of my dog on Instagram. What do you tell them? What should they focus on in order to get really good at and make an impact?

Well, I would say number one would be Facebook because that's where most of the people are. And it is hard to leverage on a page, but I think if you can do video and stuff like that, you can definitely attract your audience. But I think your referrals are going to be coming from your personal account. And that's where you can post different things about you and you'll attract people that you want to do business with. But I think I love Instagram. It's definitely taken my Twitter time. I don't do Snapchat. My kids are, I'll, I snap them if, you know, Hey, when are you going to be home? Because I know they'll check that before a text message, but, and I don't do the Tik TOK. I went on there and it was like, like musically videos from my, when my daughter would use my phone or something. So

I'm like, Oh, I can blackmail with all these videos that I just found from when you were like 12. But that's funny. Um, so, but for me, definitely it's Facebook. I probably spend a lot more time on Instagram. It's cleaner. I like the pictures, the videos. Um, I just really like that. But Facebook with the groups and the power of all of that is just undeniable for sure. So a lot of good information here. Heather, we ask everybody that's on the show, how do you start with a win? So Heather Holliday, I mean, you're a busy person. I am.

There's got to be some things in your life that you really put into alignment. What's one of those look like? How do you start with a win? I start with a win. I wake up super early because I'll have a creative idea and I don't even put on anything. I just go and start creating my power hours like six to seven in the morning. Ooh, I like that. And I force myself to stay in bed till at least four in the morning if I wake up with an idea and problem solve overnight.

You and I probably power hour about the same time. Yes. Because when I finally am able to go online, you're just starting your start with a win. So it works out perfectly. Oh, okay. So we are power houring at the same time. Yeah. With the different time zones, it works out perfectly. I love that. Cool. So Heather Holliday, amazing technology trainer, marketing coach, mentor in the real estate space with Remax Elite in Melbourne, Florida. Thank you so much for being on Start With A Win. Thank you for having me.

Start With A Win, Adam Canto, CEO of Remax here. Producer Mark, we're in the fishbowl. How you doing, buddy? So good. I love it. And we have a very special guest was with us here today all the way from boca raton florida we have michelle bellasari how you doing i'm good i'm so excited to be in the fishbowl oh yeah this is cool because so cool

we got like this big plexiglass room and all these people are outside. And they all got us like on Facebook Live or something right now, right? Right, exactly. This is so cool because it is actually something that we're talking about today. We're talking about social media, right? You got it. And how you power your business with social media. So tell us a little bit about yourself, first of all. Oh my gosh, I'm a midlife mom of millennials.

My daughter's Kylie and Allie. Married 30 years to the same guy. He's awesome. Congratulations. Thank you. I've been with Remax since 2012, and it was the best decision I ever made coming over to this company. I love the brand, and I love the people, and it's just fantastic.

I started a blog at the age of 55 and have embraced social media to leverage it in my business and my world. Awesome. Okay. So a part of your social media is you have a hashtag. Let's start with this, and then we'll kind of go on from there. Okay. So, I mean, first of all, what's a hashtag for those people that are listening that actually don't know what a hashtag is? Well, a hashtag, it depends on what you want to use it for, but a hashtag is very searchable. So if you have a branded hashtag, like I do with hashtag Soboca, for example, if I put that on any posts that I do and you go on, say, Google or somewhere else, you know, Twitter, and you put in hashtag Soboca,

you can find all of the things that I've, it curates what I've put out there. I love that. So it's really important for agents to figure out a branded hashtag that makes sense for them. And when you put the hashtag in, it almost makes it like an easy to follow click, if you will, to find all the rest of that stuff. It's searchable and you can curate your own content, which is awesome. Cool, okay.

So you do a ton of social media to run your business. In fact, your business is based off of social media pretty much, right? Yes. And referrals. Past referrals. So what platforms are you on? Why are you using social media to build a real estate business? So it's so funny. I loved Facebook when it first came out, like 2009, embraced it in my real estate business. But honestly, when Snapchat rolled out and my kids, my daughters were snapping me all the time. And I was like, would you stop that? They're like, well, you might actually like it. So get on there. Well, I got on there and then they got to a point where they're like, okay,

why are you on here? Because you're doing it way more than we are. But I loved it. And I met real estate agents there and had gotten referrals from the agents. So I embrace social media because I could see one, it's free, free, except for your time. And it just is amazing way to brand your business. Awesome. And you've gotten business from it. Referrals, which turns into repeat business. I love that. So what social media platforms are you on? I would say my favorite is Instagram right now, mainly because I have two accounts. I have one, TheMichelleBee, which is my real estate one, and then I have HashtagSoBoca. So I've got close to 20,000 followers between the two accounts.

I actually do micro-micro influencing with SoBoca, but it has cross-pollinated with my real estate business, which was the surprise. I didn't do the HashtagSoinated with my real estate business, which was the surprise. I didn't do the hashtag Soboca for real estate. It was just to have some fun and creativity. So those are my main ones. And then I do like YouTube. Okay. And I like, I do my blog. And so I would say those are where I'm playing around the most right now. Are you on TikTok? I am. Oh, what's your, now. Are you on TikTok? I am. Uh-oh. What's your handle on TikTok?

I think I just grabbed Boca Raton Realtor. Oh, nice. Okay. What do you think about TikTok? I think it's just like any other platform. The reason you want to try these things, and I'm 57, I'm 57. So don't listen to those demographics, right?

Right? So I'm 57, and I think it's grabbing real estate. Why? Because we don't know where it's going to go. Like we didn't know where Snapchat was going to go. And that's how I met Pinky Sue Benson and so many of my friends in real estate. So I feel like it's a land grab big time. Okay.

And you don't have to dance. You don't have to, if you're uncoordinated like I am, no dancing. But I am showcasing my yellow lab Brody a lot on there because he's a very good boy and he's cute and he'll be a star. Brody's a celebrity. He's a slob. Yeah, he is. So, well, I mean, obviously you just saw that I can't dance either. I suck at it. Same here.

Guilty. I do the mom dance in the kitchen and my girls are like, what are you doing? I'm good in this swivel chair. Pretty much. That's about it. I here. Guilty. I do the mom dance in the kitchen, and my girls are like, what are you doing? I'm good in this swivel chair. Pretty much. That's about it. Yeah, I can chair. Yeah. Got it.

That's why we have producer Mark here. I'm the expert dancer. There you go. Are you? No. There you go. I do the Elaine dance from Seinfeld. It's all about confidence, you know?

One tip you would give to an up-and-coming agent who wants to get on social media. What direction would you give somebody? Because it's a little overwhelming. Let's call it eight or nine platforms out there now. And it's growing. And everybody's like, hey, go get on TikTok. But nobody's ever made any money on TikTok, or so they say. I don't know anybody who's sold a house on TikTok yet.

But it's fun. It's like crack cocaine. It's kind of addictive. You go down that dark hole. Yeah, my wife just figured it out. Oh, boy. So, yeah. You'll see her around here someplace.

Oh, good. She's probably on TikTok. But what... She and I can do a TikTok dance. She could, yeah. Yeah, she's probably better at it than me. What advice? I mean, we've got a whole bunch of people out here.

Some of them are going, what social media platform do I sign up for and why? Okay. What do you got to say to them? So, here's my thought. Three-legged stool. Facebook, everybody's on Facebook. Get in your groups on Facebook. Start a Facebook group if you want referrals in your own community. Micro niche down, become hyper local. Facebook. Then pick whatever you're comfortable with. If you love doing video, get yourself on YouTube. Why? Because it's a search engine, SEO. And then I am, like I said, huge fan of Instagram. Huge. So I would say just pick one that you really like and focus on it and do it well. And then you can repurpose onto the

other platform. So it's not like you have to do content all day long that's different. Take it, cut it down. So if I'm going to do a video, I'm going to turn it into a blog post. I'm going to then cut that into my podcast, the Real Estate Influencer Buzz. Then I'm going to cut it into stories or an IGTV, or I'm going to flip it into Facebook posts. So when you start understanding

that you don't have to spend hours and hours and hours, that you can really batch what you're doing, I think for a new agent in particular, it's the easiest, freest way for them to brand themselves as a local real estate influencer. Because at the end of the day, whether you like that word or not, that's what we do. All right. So let's unpack this just a little bit more. So let's say that we are, I mean, I think probably everybody that's standing out here is on Facebook, right? Everybody on Facebook? Yeah. All right. Nobody's going to tell us if they're not, right? Okay. You're on Facebook. And so

should you be writing like real estate agent, realtor, things like that all over your Facebook page? Or is it, I mean, my perspective is it's probably more about the community than about you in general. I mean, people are going to figure out what you do here and there. They're going to see you're making recommendations, right? So what should you be talking about if you're not talking about yourself? I'm a big fan of like, look, 80-20, 80% personal, fun. If you like to travel, you like food. Like I know some people, one person in particular,

he went to the Culinary Institute of America. I'm like, dude, this is what you need to be doing. You need to be in your kitchen once a week shooting a video of whatever dish you're making or a new utensil. Or you went to Pottery Barn or wherever and showcase what you're doing because who are your people? There are other people who like to cook. There are other people who are chefs. There are people who like to, like, that's their thing. You know, like find something where you can connect, which is the same thing on Instagram or any other platform. It's like find people that you have something in common with. So if you work out all the time, right?

So you go to Orange Theory, which is by the way, based down by me, start looking at that hashtag locally and see who else is working out at Orange Theory and then start connecting with those people because that ends up being your community because that's really what this is about, right? Exactly. So here's what I'm hearing from you. Be present. Yes. Be part of the community. Yes.

And connect with people of value. And give back. And give back. Get involved with a local nonprofit that you that you love or or several if you like go to things awesome you know support your community i love it uh michelle bella sorry remax services so boca yes yes huge social media influencer um lifestyle media speaker things like that i mean you you do so much for us in the real estate community and in the social media community. So thank you. Now, I do have one question we usually ask people who

are on Start With A Win. Michelle, how do you start with a win? So the way I start with a win is probably a little different. I start with a win every day with the serenity prayer. And there's a number of reasons why. I support sober people in my family and I myself have gone through Al-Anon. So the serenity prayer is a big piece of starting with a win for me. It helps set my day. And it also, believe it or not, helped me in business understand that I can't control everything. I love it. Michelle, thank you so much for being on Start With A Win. We appreciate all that you do. Thank you.

Some huge value bombs in this. Make sure you guys go back and listen to this again. Take some notes. She left us with some great tips. Thank you, Adam. We appreciate you and all that you do. Thanks for your leadership. Thank you.

And thanks for starting with a win. Absolutely, my friend. and top of the first floor at the remax r4 convention 2020 in las vegas nevada at the mgm grand adam canto start with a win ceo remax all the rest of that goodness. In studio we have producer Mark. How you doing, buddy? As always, so good. We're having some internet issues, which stresses me out because I spend all day previously getting set up, making these things try to go smoothly.

It never works the way that you want it to. It never does, but that's why you've got to stay positive. You've just got to push forward and then do your best, and it all works out in the end. I love your attitude. And speaking of attitudes, we have another person with this amazing smile and huge, great attitude. We have the Director of Marketing for Remax Services in Boca Raton, Florida, Rebecca Steinhaus. How are you doing?

I'm doing great, Adam. How are you? I'm awesome. Thanks for being on the show today. Of course. And so you are, okay, you're a social media expert, okay? Yeah, I guess guru, whatever, millennial. I don't know, whatever you want to call me.

Well, yeah, expert guru, millennial. All of the above. We'll do that, yeah. You got the badges to prove it. Yeah. Okay. I do. Remax socialite.

Yes. And just a fun person to begin with. I think so. Yeah, there you go. You've been a director of marketing with Remax Services for, call it three years? Call it three years in June, yeah. Cool, awesome. And what do you do as being kind of this social media guru person?

I think the question is what do I don't do? Okay. What I don't do. Let's rule some things out here. Okay. So, I don't know. All right, what would you like to rule out? All right.

Do you make coffee? See, okay. No, we have an amazing director of hospitality who helps us with coffee. We'll see. There we go. Do you sell real estate? You're not a realtor. I have my license, yes.

You have your license? Yeah, I have my license. But you are a social media expert. I'm a social media expert, yeah. You mentor agents on how to sell. Okay. Right on. I like that.

Yeah. Because if you're going to be like a surgeon, be a heart surgeon or a brain surgeon or something, focus on something and be really super good at it and help other people in need, right? Yes. So what do you predominantly do when you're helping agents with social media? So I like to be very hands-on with them. So I think when I first started almost three years ago, I would do lecture classes and just go through slides and be like, this is what you need to do on Facebook.

This is what you need to do on Instagram. In one ear, out the other. Then I was like, I think they need to be more hands-on. So I'll meet with them or I'll do a class together and I'll say, okay, everybody touch this button. Now what screen are you on? Okay, are we all on the same screen? Great, let's move to the next screen. Awesome.

Does anybody have any questions? So when it comes to social media with other agents who may not understand it or may not know, like they don't know. Sometimes they don't know how to post a picture on Instagram. So you can't just assume everybody knows how to do everything. So you're kind of describing my functionality on social media not long ago. And I had to find somebody like you to walk me through. I heard you have a really good helper. Yes. Yes, I do. So I've got, well, a few helpers. Yeah. I produce a mark for podcasting, but I have social media, Kayla. Hi Kayla. So, um, she tells, don't push that button. What? Every now and then I hear that. So,

whoa, I hear a car horn. Don't push that button. Don't push that button. What was that? But what, I mean, is it possible to break social media? I mean, if you do it wrong, or is it just... I mean, you can break the internet, people have. Really? Yeah, there's one woman, I think, out there that broke the internet. Whoa, check that out. Did you see that guy that drugged the wagon full of iPhones across the bridge to start a traffic jam? No, I didn't see that. He broke the internet, too.

Oh, yeah, and it started to do traffic and stuff like that because it thought there was so many. Yeah, Google thought there was a traffic jam there. He broke the internet. So we're not going to do those things. I haven't broke the internet yet. Good, okay. Not yet. We'll try not was a traffic jam there. He broke the internet. So we're not going to do those things. I haven't broke the internet yet. Good. Okay. We'll try not to.

Get in there. Tell us what platforms you typically teach. So a lot of people want to learn about Instagram, obviously. Okay. So what I tell the agents is say, master one, move to the next one. Okay. Now, when I listened to your podcast a few weeks ago, I think it's great, like you guys discussed, to have dabble everywhere just in case something happens and Instagram decides

to pull a plug. But I tell them, master it, move to the next one. Because they get so overwhelmed with the amount of content they have to put out. I say, where's your audience? They said, all my clients or all my realtor friends are on Facebook. I'm like, keep posting on your Facebook. They're like, what about a business page? I'm like, how many followers do you have on your business page?

100. How many Facebook friends do you have? 500. I'm like, post on your personal page. Okay. Follow where they are. You know where the crowd is. Well, that seems smart.

I hope so. Yeah, you're like, oh, what do you know? Where do you go? Where the customers are. Yeah, where your audience is. Yeah, where do you fish? Where there's so. Yeah, you're like, oh, what do you know? Where do you go? Where the customers are? Yeah, where your audience is. Yeah, where do you fish? Where there's fish? Yeah, so I help our agents. I train classes. I meet with them one-on-one. I call them workshops. I even have a Calendly link, so they get a whole hour of my time if they want it. I teach them Canva. I was teaching somebody TikTok the other day. Okay, pretend I don't know what Canva is. Okay. So Canva's

a really awesome site. Actually, Heather Holiday and I were talking about it yesterday. It took me, just like it took her, to merge over to Canva. I'm a big Adobe fan. But Adobe's not for everybody. Canva's super user friendly. You can just plot pictures in. You have it on your phone. You have it on

your computer. So you could save it on your phone, save it on your computer, go wherever you want that post to go. So it's a photo editing site. It is photo editing. Oh, gotcha. Okay. And you can put words on stuff too. Yeah. You put words, text. It has really cool templates. They have awesome, they even started doing videos

I think. You can make like little cartoons. I love that. It's pretty cool. And it's like the basic app is free. Oh, hello. That's cool.. And it's like the basic app is free. Oh, hello. That's cool. Okay. So Instagram, Canva, biggest challenge people have on Facebook. What would that be?

I think consistency and finding the time. Okay. So a lot of people will come to me like, I don't have time to do all this. And I'm just like, well, it's a five minute thing. Just kind of comment back whenever you see an application. Or I was talking to, I think, Ed back there. I'm like, when you're sitting on the toilet, like, just comment on people. Like, that's.

You told that to Ed Stulak. Yeah. Ed's shrugging his shoulders like, whatever. Inmar's going, he does it. There's somebody over there. He does it. Just find the time. And it's just like a five minute thing. I mean,

even when you, I need to stop being on my phone as much because my screen time is way too high. Do you get the reminder from your phone that says you're doing this way too much? Yes, I do. I really do. It's,

it's not good. My eyes have gotten worse. Like it's bad. So, um, have you tried those blue glasses that help your eyes? My daughter has those. She goes, these are awesome. Yeah. Highly recommended by Ashley. Yes. Um, but yeah, I think

it's just like when you're eating lunch, like just scroll and post or when you're in the moment, post a story. It's not, if you want to be very consistent, you can use something like Hootsuite, which is a schedule app. You could use Facebook scheduler, which I love. The algorithm on Instagram changed. So when you use an app like that, that automatically pushes out the Instagram post. Instagram knows that it's kind of a robot. So you need to physically go in there, manually post it, will like it better oh okay so I was gonna ask you that so these these posting sites they don't perform as well in the algorithm is

Instagram I've noticed okay the one that doesn't promote as well gotcha yeah that's good to know see expert tip right there from Rebecca Steinhaus yeah Rebecca Steinhaus expert tip. Hashtag. Hashtag. Okay, cool. All right, Rebecca, you and I talked about this. I love your answer to this, and I think everybody else is going to also. We ask everybody on the show, how do you start with a win? I start with a win by bringing my dog to Starbucks,

and it's not for the reason that you think. It's because everybody at Starbucks knows who my dog is. The employees, the regulars, the homeless people, they all want to say hi to my dog in the morning. And it's great to see them happy in the morning. And that starts my day with a win. What's your dog's name? Wilkie Gilkey.

Wilkie Gilkey. Hey, Wilkie Gilkey. We'll be watching out for you. Does Wilkie have an Instagram page? I think he does. I think it's Wilk the Gilk. Okay. Check it out, everybody. Awesome.

Rebecca Steinhaus, amazing social media expert, trainer, mentor, all things social media. Yes, out of Florida. Yes, focus on Florida. Thanks for being here. You are a Remax socialite. You're going to be running around the conference here. Yes, Boca Tampora. Thanks for being here. You are a REMAX socialite. You're going to be running around the conference here. Yeah, follow me. Awesome.

So thanks for all you do. And Rebecca, thank you for starting with a win. Thanks for the cheese, Adam. Hey, coming to you live from the Remax R4 Convention 2020 in beautiful Las Vegas, Nevada. Adam Canto, CEO of Remax with Start With A Win. Producer Mark. Yeah.

How you doing, buddy? So good. And our awesome guest, great friend of ours, Inmar Barreira. Hello, hello. Buenos dias. Buenos dias, mi amigo. Buenos dias. Mr. Scuba Diver over here. There we go, man. How you been? Good, good. Buenos dias. Buenos dias, mi amigo. Buenos dias. Mr. Scuba Diver over here.

There we go, man. How you been? Good, good. Excellent. Hanging out, enjoying the convention. Coming to us from Tracy, California. That's it, Northern California. There you go. Hey, question for you. Yeah.

So a lot of people come up to you and ask you about social media, my friend. Yep. What do you say we talk about that today? Yeah, let's do it. Right on. Okay. And I mean, you are really prolific on your different social media platforms. You do some great business off of social media and really in your community.

I try. Thank you so much. Yeah. Why don't you tell us about, kind of give us an overview of how you run your business and how social media plays into that. Well, the way I do it, I mix personal and business because I don't want to be the guy that's like, here you go. This is all I'm doing. Like, here's all my listings. So you got to mix it up a little bit. So I do Facebook and Instagram. I do Insta stories. And

then I'm also transitioning to do more Facebook stories as well. But I do video on both. Love it. Okay, let's talk about that. Because videos like this, it's like the monster under the bed for a lot of people. They're scared to death of it. And by the way, I love, love, love that you do so much video. I love it. It's great to see from the top down our CEO pushing video, putting it out there all on his own. Every day, baby. I know. Video.

So, first of all, why do you think video is important? It's a way for you to connect with your customers, your friends, just your family, whatever, just in a really normal, fluid setting. This is personalized. It is. It just makes you that much easier to connect with. Well, and it's so cool. I mean, you and I see each other, call it like twice a year, maybe. A couple times a year, yeah.

Okay. But I feel like I know you so well because I see you on video and on social media all the time, right? Right. Yeah, absolutely. Do you think the customers interact with businesses that way as well? Yeah, absolutely. I mean, just the way I start off communicating with people, I'll send them a video email just to introduce myself. Whether I've known them or not, I get a lead, and I'm like, hey, by the way, just wanted to introduce myself. Let me know if there's anything that I can do for you.

But it puts a face to just type. It puts a face to whoever they're going to be hopefully dealing with for a big transaction. So you talk about this generating business. Do you think this is a, call it an untapped resource for agents? Yeah, absolutely. Because like you said, agents are so nervous. They're self-conscious.

Listen, I'm self-conscious too. I can't stand the way I sound, but I'm not going to ever be able to change it until we get into the future and I can change this voice box. But yeah, I mean, everybody has insecurities. But at the end of the day, you're going to meet this person. They're going to see you. They're going to hear what you sound like.

You might as well just get over it and just do it. I think that's so funny because I'll be vulnerable here. I can't sit in the kitchen when my wife is watching my videos. She'll pull them up on her laptop or on her iPad. She'll crank up the volume. You turn around and you're like, no. And I'm out of here. I go running out of the room.

And she's like, what's wrong? And I go, I hate the way I sound. Yeah, me too. And she goes, I got news for you. A lot of people hate the way they sound. It must be. It's a human genetic thing. I don't know.

Yeah, I don't understand it. I can't get it. I'm just like, no, that sounded horrible. But we got to do it anyway, right? Exactly. It's just called being human. Exactly, just get over it, just be yourself. And that's another thing, when you're genuine in your videos, people that you work with or you want to work with will gravitate toward you.

They'll feel your energy, they'll know, hey, I like that guy. I'm going to work with him. I love it. I love it. So a big question people have is, what do I say? I mean, if somebody, if an agent walked up to you and said, Inmar, I want to do a video. I want to start putting videos on my social media. Call it, you know, a lot of people are like, I don't want to do too many because I'll do one a week. I'm like, dude, do them every day. But realistically, what would you tell somebody to say? I tell them to answer the questions that they get on a daily basis. If they're going to do a video weekly, daily, whatever it is, they talk to their customers on a daily basis.

What kind of questions are you getting that you feel like, hey, that question would be good to answer for a lot of people. Take that one question, answer it. It's like a two-minute video, and put it out there. I bet you, in your sphere of influence, there's people that have wondered what that question is, and they would love that answer. So, I mean, you can even just go out and solicit questions from your customers, right? Yeah, absolutely.

Ask a couple of your friends, hey, listen, I'm going to make this video. What are some of the things that you question in the housing market? What questions do you have? Gather maybe five or six, write them down, and then you've got a list. Start going. That's a great idea. It's simple, man. Yeah, yeah.

But a lot of people have that fear, so they're not even going to do any of that. Okay, so fear one is I don't know what to say. Yep. Fear two is then you've shot the video. And you don't want to put it out. And it never gets anywhere, right? Oh, man. Listen, truth be told, I have a folder of undone projects just sitting there.

I don't know, probably like two or three. But we all do it. But if you watch yourself back, you're going to be your own worst critic. You're going to be critical. But when you feel good about it, just put it out there. You know what I tell some of my friends? If you get 80%, 85%, 90% of the way there, put it out. You're done.

Because otherwise, you're just tweaking, tweaking, tweaking, and you're worrying over nothing. Just put it out there, and it'll be fine. So done is better than perfect, right? Exactly. I love that. Exactly. Okay. Man, that's like a how to do video masterclass right there. That was like, yeah, in like 15 minutes. I got a question I ask everybody that's on the show. Yeah. Okay. It's called start with a win. So buddy, how do you start with a win? Man, you know, I knew you were going to ask me that. And I'd love to say something like, oh man, I start off by like eating the frog first thing in the morning and getting that done. But I'll be a little bit mushy, man. My start with a win is I'm very blessed and fortunate to be able

to take my kids home or drop them off at school. So when I watch So when I watch them walk away, I give them a hug and tell them, hey, buddy, you're going to be awesome today. That's my win for the day. That is cool. And seeing your face light up when you talk about that is really fun. Yeah, totally. Thanks, man. Hey, thank you for being on Start With A Win.

No, thanks for having me. I appreciate it. Inmar Barrera, amazing agent from Tracy, California. Oh, thanks. We appreciate you. Appreciate you. And all that you do. Yeah.

All right. Thanks, man. Thank you. Thank you so much for listening to Start With A Win. If you'd like to ask Adam a question and potentially be on our next episode, give us a call and leave us a message at 888-581-4430. Don't forget to go on iTunes and subscribe, write a review, and rate the show. For more great content, follow Adam on Instagram, Facebook, and Twitter.

And remember, start with a win.