Start With A Win - The Five Gifts of Elite Achievers with Clint Bruce, Founder and President of Trident Response Group

Episode Date: October 7, 2020

Clint Bruce is a former NFL player, former Navy Seal, and founder of TRG Ventures. Adam talks with Clint on this episode of Start With A Win about his military career, his football career, and what he has gleaned from both experiences to help guide leaders in civilian life and assist veterans in their transitions. While watching Magnum P.I. as a young child, Clint decided he wanted to be a football player at the Naval Academy just like Thomas Magnum, which is exactly what he did. Along the way, he recognized the importance of surrounding himself with brilliant people, which is still one of his main life tenants, and one that he coaches others to pursue as well. Clint discovered that everything he loved about football was found in military service. Ultimately, he left the NFL to be a part of the Navy Seals. Once his first daughter was born, he realized that he wanted to be back home with his family and that he had acquired many lessons on the ballfield and the battlefield that could be practiced in the board room and the breakfast table. Since he launched TRG Ventures and has started speaking around the country, Clint has been teaching people to let go of their fear of failure, to choose the others on their team, and to pursue elite leadership by never being “done.” He defines being “undone” as having high ground for hard days, seeing curiosity as courage, tribalism – being a part of something bigger, and authenticity. He advises business leaders to recognize why you’re there and let the “what’s” be small in your daily life, to ask questions, to foster curiosity, and to set the pace for those who are looking up to you.Connect with Clint:Text UNDONE to 555888 to download his app, Hold Fast Harborhttps://www.clintbruce.com/https://www.linkedin.com/in/clintbruce Connect with Adam:https://www.startwithawin.com/ https://www.facebook.com/REMAXAdamContoshttps://twitter.com/REMAXAdamContos https://www.instagram.com/REMAXadamcontos/ Leave us a voicemail:888-581-4430

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Sounds good. All right. So today's show, we have a great friend of ours, Clint Bruce, former NFL player turned Navy of ours, Clint Bruce, former NFL player turned Navy SEAL, decorated athlete inducted into the Navy Football Hall of Fame, Navy Special Warfare Officer, graduate of the U.S. Naval Academy, and co-founder and CEO of TRG Ventures. I mean, this guy is amazing, works with veterans, founder and speaker, head fast veteran-led speaker bureau, and even goes out and rescues people. So within 48 hours of Hurricane Katrina, he helped assemble 10 former special forces

soldiers to extract 600 New Orleans inhabitants. So please help me welcome today, Clint Bruce. How are you doing, buddy? Hey, I'm great. It's good to be on the phone with you guys, on a video with you guys. So I'm excited to be here. Just our quick preamble before we talk, maybe even more excited to get some time with you. Yeah. I understand your pedigree, you know, your background in the Marine Corps and then obviously in law enforcement. Now you just kind of know where the X is and how to get there regardless of what you're doing. That's it, my brother. I mean, you know, it's, you got a lot of mindset share going on here and we had a lot of, a lot of great discussion before we hit record. I mean, you've got some SWAT officers in your facility there right now.

You might hear them in the background. You hear a bunch of bangs and all that stuff. It's just freedom. That's just what freedom sounds like. I love it. So you speak about the five gifts of elite achievers. And you got to that through your background because there's a lot of self-discovery that goes on in elite operators. And I want to step back and get into your backstory.

This is super interesting how you were at the Navy Academy and then the Navy SEALs were like, yeah, this is great. You can go play NFL football. Tell us about your background. Yeah, it's kind of, it's kind of Forrest Gumpian, really. At the end of the day, it's got like this, this persistent desire to stumble upwards, right? Someone asked me the other day why I'd chosen to come to the Navy SEAL.

And I'd always just kind of had this sense that that's what I wanted to do. And it influenced a lot of my decisions. And during this kind of recent dynamic season we're having as a nation, my daughter, I have three daughters. And my oldest came to me and she goes, Dad, do you want to watch Magnum P.I.? I'm like, absolutely. And she turned on the new one. I'm like, oh, stop. That's not Magnum P.I. We're not watching that.

And so I took her back to the 1980s. And that story is actually, the show is pretty amazing. It was one of the first shows that positively represented Vietnam veterans. It's one of the first shows that co-equaled and even celebrated a co-star of color with T.C. being an entrepreneur, being a pilot, and being someone who consistently bailed Magnum out. I mean, T.C. was saving Magnum more than Magnum was ever saving anybody else. And they both had to save Rick all the time.

And there was this, we were watching the movie, I mean, the show, and there was this one episode where they kind of revealed that Thomas Magnum, the character, had played football at the Naval Academy and had become a Navy SEAL. And I remember being this chunky little fifth grader in Little Rock, Arkansas on a Thursday night, and I just remember casually turning and looking at my father and going, hey, Dad, I want to play football at the Naval Academy and be a Navy SEAL. And he was like, okay.

So that was kind of the genesis of all these other things. And I kind of just made a lot of decisions after that based on, hey, does this help me do what I told my father I'd do or not, right? And so I had an opportunity, was part of a really good program here in Dallas and had some amazing coaches and incredible teammates. And I have this habit of surrounding myself with brilliance and just kind of blend in, like don't buy it back once somebody thinks you're smart. And we were pretty successful.

My father passed away my senior year. And I remember one of the things he and I talked about before he passed away was, he said, son, you have to make a 40-year decision and not a four-year decision. And as the oldest son, and I'd always loved the Army-Navy game. The Army-Navy game had always been something special, very significant for my family. And I got interviewed a few years ago, I think it was by CBS or ESPN or something. And they asked me what I thought the greatest rivalry in all of football was. And I said, what do you think? And they listed all these names of these games that you would expect.

And I love those games. I said, listen, I love those games. Those are amazing games. But Army and Navy stands apart. And they go, why? I said, well, you show me another game where everybody playing is willing to die for everybody watching, and I'll tell you that we have company. And I just wanted to be a part of that. So I went to the Naval Academy.

I had a successful career there. I had incredible teammates. And, you know, when you're playing at a service academy, you know, Chad Hennings and some of us were talking about this, like a lot of the metaphors that you use in competitive sports, they become very real at service academies. Like play like your life depends on it. Play like the guy's next year. Life depends on it.

And we know in our world that there's a very strong possibility that's going to be true. So I'm incredibly grateful for the Naval Academy experience. And then I was actually given an opportunity to play for the Baltimore Ravens. No one knows that because I play the same position as Ray Lewis. He's pretty good. Wow. Yeah. Talk about some competition.

I remember. Oh, yeah. Well, I don't think he thought so. I remember being at practice one day going, man, it might become, it might be easier to become a seal than a beat out Ray. And I had been, I've been afforded an opportunity by Annapolis. I was very, very honored to be selected for one of 16 billets, post-commissioning. And I just remember being, and I love the game,

but I also remember at practice one time going, man, the game has taught me so much. And I think I've given myself fully to the game and I don't know if I can do that. So I got to go where I don't know. And I wanted to steward that selection from the Naval Academy. And I wanted to do what I told my dad I could do. So I left, went through training in class 217 and made it, checked in and sealed Team 5. This

was pre-9-11. And the Saints had given me an opportunity to come back out. So I went back out to the Saints and was there for a few weeks. And man, just remember everything I loved about the game I found in spades in military service. And this isn'tishing uh pro sports or the game at all it's just it's just saying a hyper acute experience of all that you love is found over here and and so for me it was very easy to leave and go back to the special operations community and did did multiple deployments pre and post 9-11 and then um i just kind of done everything i could do as an officer or that i was good at or that involved being around the guys. And they're like, hey, give us your gun.

And here's a laptop. And I'm like, I don't type well. Like, this is going to go poorly. And my bride had had our first daughter. And I felt like it was time to come home and begin to try to take in everything that the ball field and the battlefield had taught me and deploy it on behalf of my family. Who just, you know, I needed to and deployed on behalf of my family who uh just you know i needed to come home and help lead my family and uh my brother my sister my mom and they just fell in love with starting businesses i fell in love with start not not the mechanics

of starting businesses i've always loved the meritocracy i've always loved going hey who do i want to be around what do they need that i know how to do? And how do I earn audience with that type of person so I can learn from them what it is I want to learn? So like if I've done something you don't know how to do, it makes me feel less insecure when I ask you the dumb question. I've earned the right to ask you the dumb question by doing something I know how to do that you needed. So kind of the mathematical clarity of the meritocracy has always made sense to me. And I knew who I wanted to be around. My

gift as an athlete was finding amazing linebackers and taking a percentage of what they know how to do and make it my own. And then same thing in business. So for me, it's always been a capture strategy. And also I've been very spoiled i've been very spoiled in in the military and as an athlete to just be around great leadership and so i just knew that the way to surround myself with great leadership was to find ways to provide value to these leaders and earn audience and my place at the table and and now to be able to do that and create opportunities for other veterans as they transition and the current protectors and rescuers with some of our infrastructure now, it's really neat. It's really a lot of fun. It's a great honor.

Well, first of all, thank you so much for your service to our country and to freedom in and of itself. And, uh, and that sacrifice that you make and, and that your, uh, your team has made on a daily basis and continue. Thanks to you and the viewers for being worth it. You know, that's, that's the thing is you, you're over there and you go, man, I hope these people are worth it. And then you come home and you find these great leaders doing the best they can, where they are for who they know and who they don't know. And that is by every measure worth it. So it's, it's, you know, it takes a nation. I love it. I love it. And, um, you know, I know when nation are, our listeners are so grateful as well. We have a lot of people around the world who appreciate the freedom that, uh, that has been bought and paid for by people like yourself. So, um, and, and I love, you said a few things that really struck me. You know, as a warrior, you leave the battle on the battlefield, but you bring those principles

of problem solving, of understanding, of, you know, reflection, things like that. And the willingness to be vulnerable and fail back with you. You know, you mentioned a few things like that throughout your conversation. What does it mean to you when it comes to failure and how can we you know how can we make that a learning experience as opposed to yeah i love that question so so for me i kind of these four terrains right so you have the ball field the battlefield the boardroom and the breakfast table and and and there's a kind of a nautical saying that, hey, rising tides raise all boats. And so for me, my desire is to kind of incrementally and forevermore just raise the tide on the ball field, on the battlefield, on the boardroom, on the breakfast table.

And so if I have great success on the boardroom at the expense of the breakfast table where I'm trying to build, lead, and love my family, have I really won, right? And so those maps have given me experiences that I can export into the terrain that I'm on now, which is really largely the boardroom and the breakfast table as I get to lead businesses and build this amazing family. And for me, I kind of lost my fear of failure a long time ago. And I tell people, hey, when you lose your fear of failure, you can become a very dangerous version of yourself.

And dangerous in all the good ways, right? And I think in a lot of ways, we've been told and sold that there's this X on a map, and we get to it, and everything's great. And I just kind of reject that. I think there's Xs on a map. I think there's a map, and there's Xs on it, and there's there's a map and there's X's on it and there's people you choose to adventure with to these X's. And that is really life. And when you unshackle yourself from the expectation of perfection, you begin to see the world clearly and yourself fairly. For me, I think also, and you experienced this too as both a Marine and a peace officer,

there's an expectation of failure and the progression of becoming better at your job. That's why our facility is called the Ready Lab. We call it the Ready Lab because you can't learn if you can't fail. So how do you learn to do the things you never want to fail at in real life? Where a lab is an environment where program failure. So for me, I just, like when I talk about curiosity, we talk about the five gifts of elite achievers. And I'm jabbing at the word gift because it's not a gift. It's not, it's a discipline.

It's a decision, right? And so to frame that, what I try to tell people, and I'm very fortunate, I get to go all over the United States and kind of share this thing that I've learned along the way. And what I say is like, hey, there's really five outcomes. We're either bad, average, good, excellent, excellent or elite and I don't care what people do I just care very deeply about how good they want to be that the things they say are important to them so when it's our passion or profession I would submit to you that we should only be okay with somewhere between excellent and elite on this continuum of outcomes and for me the difference between excellent lead is

something this is are you done or you're not done? Do you get the X and do you hug and you high five and celebrate? We should. We have to rest. We have to recover. We have to revel. We have to celebrate. But after that, we have a choice. Do we reload or do we relax? And I've always wanted to be around people who have a habit of reloading to get restless on the X. And they find some ridgeline. They go, hey, what's that? Who wants to go there? And there's a story I tell, and for the sake of time, I won't share the whole thing, but I will tell you, I was incredibly blessed to be around a senior enlisted throughout my career that were very epic.

And for those who don't know much about the military, the enlisted is where a tremendous amount of the talent and ability in the united states military reside you know the enlisted are the backbone the senior enlisted are the spinal cord the master chiefs the guns the first sergeants right and we had this pretty successful operation i looked at my chief and i said hey chief my chief was amazing he played football at fresno state he'd been in the seal teams for 18 years actually was one put me through hell week when i was a candidate and i said said, hey, shoot, the boys were excellent, and we've got to do something for them. And I'll never forget this. He stopped dead in his tracks, and he turned and he looked at me. And he said, hey, sir, the reward for excellence is no punishment.

I'm not here to be excellent. I'm here to be elite. I'm not done yet. And when I lost my father, I just started, I think a lot of life comes down to who you choose to chase and being honest with yourself and what your life's going to look like if you catch him. So I've tended to chase the right people. And there were men and there were women and there were business people and there were athletes and there were warriors and there were parents. And I just took percentages of what I saw them doing and tried to build it into my own life. And there's tremendous diversity in who these people were.

But all of a sudden they had this thread of continuity and all of them and it was simply this is they weren't done yet they found a way to reload they were they were super intentional with their time and I wrote this down I said what are they not done doing well they're not done being balanced curious tribal intentional and authentic and balances having high ground for hard days right because if you're doing anything hard it's going to be hard this high ground these faith family and friends and kind of people and passion and purpose like those places remind you who you are what you're about and why you started doing in the first place right and then curiosity um for me curiosity is

courage curiosity is the co-equal and precursor to physical courage. Because if we're honest with ourselves, the only reason we don't, or I'll just speak for myself, 46 years old, been fortunate in a lot of different ways. And to this day, I have a knot in the pit of my stomach when I have a question. Because I'm afraid. I'm afraid of what people will think when they find out I don't know. Or I'm afraid of the answer, right? Well, that's the definition of courage is action in the face of fear so when you see curious people you are in the presence of courage curiosity is a creator it's a it's a catalyst and it's a complacency

killer tribalism is kind of what you're doing right now uh tribes know they need something more themselves do anything bigger than themselves and they always want to be a part of something bigger than themselves at least they're intentional uh They always know why they're doing what they're doing. They're not accidentally anywhere. They may be wrong, but they're not wandering. And elites are authentic, and they preach from their pain, and they share their scars. And so for me, I look at these things.

They're not linear. They're not sequential. It's like five lanes on the road I said I want to go to. And at any given time, one of those could be more than the other, but I got to know where the other lanes are because sometimes life throws you something and you got to switch lanes really quickly. And so I just have been blessed to have learned a lot from a lot of people and try to create a framework that allows me to remember those things well. One of the things we said earlier is, you know, you don't rise to the occasion,

you sink to the level of your training. And so how do I categorize these things that were powerful life lessons taught by valorous men and women when I need them most? And then how do I distribute that knowledge to my girls and my friends and these people I get to live life with? And so those gifts, I mean, those aren't gifts at all, right? Those are decisions, right? As a matter of fact, I mean, those aren't gifts at all, right? Those are decisions, right? As a matter of fact, I think talent, there's an inflection point where talent, you know, for me, talent can kick the can of diversity down the road far enough to where you're not familiar with discomfort, right?

And I saw this in the NFL and I saw this in the SEAL teams. I tell my daughters this. I said, hey, the body, the brain, and the mind all have a vote. And if you're not used to adversity, what's going to happen is the body and the brain are just going to take over. Like they are just going to survive. It's like a really bad open mic night at a rough roadhouse. Like the body and the brain are going to grab that mic

and they're going to start talking. And you've got to have a mind that can just reach down and grab the mic and go, no, no no we're gonna find we're gonna be fine we're gonna make it and and and i've just tried to take real good notes because i know i'm lucky to be there most of the time yeah everybody's going through some interesting challenges right now in life some self-imposed some societal imposed some sure other forces that they're they're struggling but everybody, it seems, is dealing with some struggles that are new to them. Take the experiences that you've had and the leadership

training and combat experience and teamwork and things like that. What advice do you have for business leaders right now? Yeah. So, I mean, what you're doing right now, I think is amazing. So one of the things that I always tell people is like, when it comes to being intentional, you always got to remember why you're there because the what's are many and the what's are the heel biters, man. The what's are the one more is one more rep, one more call, one, one more, um, mile, one more minute. And we know why we're doing something. The what stays small because they're able to reconcile remember in our terminology we have this thing called commander's intent and commander is intent is the one thing you don't forget and you reconcile all adjustments accordingly to and when leaders

can remember themselves why they started this in the first place and remind their teammates why they started doing this then the what's kind of take, they don't go away. They're not invisible. They just don't become the dominant domain of risk. And the other thing that people do is, I think leaders stay curious, man. Like for me, I get to do a lot of elite athletes. And I remember I was talking to this one extraordinary athlete the other day. I said, hey, you don't ask a lot of questions. And so here's what that tells me. That tells me you're perfect or you're done. And you can't be perfect. So now you're a liar or you're lazy. Which one is it, right?

And so fostering curiosity, being curious about our people in a way that we maybe never have, and then having that clarity of cause, those are the things. That's that cardinal north. That's that red star cluster that kind of remembers where you are and where you're supposed to be going. And I think it's on the leader. We have to set pace in that in some ways. And it's hard.

I mean, being a leader is hard. That's why we rotate people out of command in the military because we know it carries a weight beyond its role, if you really mean it, if you really care about your people. Being in command is a half second on this. We talk about leadership. I'm really intentional when I talk about this. I said, listen, when I talk about leadership, I want to define leadership.

And for the time that we're together, please use my definition. Because sometimes when I talk about leadership, people who don't think they're a leader stop listening because they associate leadership with positional authority. But fundamentally for me, leading is an action. If you're driving, you're a driver. If you're swimming, you're a swimmer. If you're flying, you're a flyer. And we're defined by what we do.

And I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So fundamental leading is action. And everybody's a leader. Everybody wears the weight. Then you have positional authority, which is action plus oversight and resourcing. Right? So you're going to be doing stuff or you're going to be resourcing or overseeing. Then you have command.

Command is really interesting because command's probably the least about action. And it's the most about oversight, resourcing, and accountability. And it doesn't have that outlet of action in some ways. So it just kind of exhausts these energy systems that are unique to the position, right? And so I think being honest about how hard it is is really helpful. I love working for commanders that didn't act like they knew everything because it made me feel needed. I remember a very senior military commander who you'd all right now is like, Clint, man, I haven't shot one of these in a long time how do i use it and it didn't diminish

if anything it made me want to work for more because i i knew i was like one i knew i know he knew how to do it but two he's just told me that he needs me and i can demonstrate value to him and i always want to be a value proposition i love this clint you and i could go on for hours just i mean listening to you talk about so i get a little passionate i get a little bit position. I love this. Clinton, you and I could go on for hours just, I mean, listening to you talk about it. I get a little passionate. When I talk about it, I love helping people become this heroic version of themselves. I abide by the

Cretan definition of heroism, which is to be of magnificent use to those who need you when they need you most. I mean, that's one of the reasons if you were to interview a Nazi general, what they would tell you is the reason they lost is because of Crete. Because it's the island of heroes. And they invaded Crete thinking they could get to Russia.

And when you're in Russia, you're either fighting the Russians or the Russian winner. You might beat the Russians. You're not going to beat the Russian winner. And what they didn't anticipate in Crete is they didn't anticipate fighting everybody. They fought everybody, men and women and because creed had this expectation that to be heroic is to be of magnificent use to those who need you when they need you most and so i tell people like man what's the hero of you like how do we figure out this heroic version of you and and i need the rogue version of you more than you need the rogue version of me honestly

and uh because every everybody has the capacity for to be heroic and it's fun to help people realize that it's awesome clint uh i know our listeners want to hear more from you where can everybody find you online i i yeah i would so technology and i are we're not great friends like i'm still trying to figure out my daughters. I know you're on YouTube, man. I've seen some of my daughters the other day. I was like, Hey, my Insta face isn't working. They're like, there's no such thing as Insta face dad.

But, um, so if anybody wants to, like when I say hear more, I like, I love this one people like I love learning from people too. But one of the things we did is we built this free app. And if you text the word undone, U N D-D-O-N-E, to the number 555-888, U-N-D-O-N-E, to the number 555-888, it will invite you onto this app we call the Holdfast Harbor. And the Holdfast Harbor is like this curated library of experience and insight. And it's shared. Like I'm not the only contributor. One of the neatest things

is when I log in and read something that a senior enlisted wrote about overcoming. I mean, those are the people that coach me, right? So the whole Fast Harbor app is a lot of fun and a lot of way to stay close to people. Awesome. I love it. Clint, I mean, a warrior, a leader, just a great human being. I can't wait to hear your answer to this one because, and this is a question I ask all of the guests on Start With A Win. Clint, our audience is dying to know here. How do you start with a win?

Yeah, I love that question. So for me, you start with a win by knowing what a win looks like before you start, right? And one of the things we visited about before we got on the call, we talked about transition. And one of the challenges with transition is we spend these seasons of our life hyper-immersed in an environment where there's total clarity on what the win is, right? when at most is maybe a few days away. So as an athlete, I knew whether I won or lost every 25 seconds or every series or at halftime or after the game. As an operator in the military, it was at most a few days. Then you go in the private sector, and you don't get that feedback loop. So the industry and some of those things impose those feedback loops on it. So we have to pair that score system with our own score system.

So what I learned to do very quickly is I had to create this, I call it C4, and it was career, compete, contribute, and have a catalyst. And I had to create this language that was unique to me that I could look at at the end of the day and go, hey, I won today, right? And we had to create this way to score ourselves effectively in this supply chain of this ultimate thing we want to do. Because I tell, you know, it's like flying map of the earth, right? And also you're in a cloud bank. And creating a language of well thought out unique wins to you, it gives us that artificial horizon.

And we know what happens when we try to find a low visibility environment without a horizon. Like we're going to hit something, right? And creating that language of wins that's tuned to us and how we see the world and what it is we're trying to do and is thoughtfully kind of uh um teased out to where we can achieve those on an hourly daily weekly basis then we have the sole currency to stay in the fight right and to start with a win is to, defining a win before you even start and then paying attention to those wins as I'm going on a long duration effort, right?

I have to feed my head, heart, soul, and hands and feet. You know, I call it head, heart, hands and feet with a currency of effort that tells me whether I'm winning or not while I'm waiting to be told that I won by whatever it is I'm doing right I love it I mean this is this is amazing I mean it's I wrote down like one big word here that I took from what you talked about here and that's you are aware of your

wins and if you don't if you're not aware you're lost well I gotta be aware I wrote them down right like I I agree to be measured by certain things based on what sport I'm participating in but it's up to me to create this currency that's relevant that I measure myself by and score just as effectively right and we manifest our skill we know there's these little things that we do and maybe we think we do it better than anybody else and that's why we think we could be successful in that but if we lose sight of those things along the way that's why there's dotted lines i mean you look at you know tolkien's lord of the rings like everything there's a little bit of an incremental step towards that ultimate x and we have to we have to measure those daily efforts otherwise we

just exhaust ourselves on all fronts and then we exhaust those we love the most we're trying to take care of the most right we have to know how to create a scorecard of wins that's achievable and measurable and that matters to us. Awesome. Thank you so much, Clint. We appreciate you being on Start With A Win. All right. Y'all have a great one. Thanks for all you do. Hold fast, stay true. All right. Thanks so much for listening to Start With A Win. If you'd like to ask Adam a question and be on our next episode, hey, give us a call and leave us a message at 888-581-4430. Don't forget to go on to iTunes and subscribe, write a review, and rate the show. For more great content, head over to startwithwin.com, follow Adam on Instagram, Facebook, and Twitter, and remember,

start with a win.