Stay Tranquilo - Live Like Bella CEO Nicole de Lara Puente: Fighting Childhood Cancer in Miami + Beyond
Episode Date: February 4, 2026Good morning—buenos días ☕️🥐 Welcome back to Cafecito y Croquetas, brought to you by H&CO and Stay Tranquilo.Today we’re joined by Nicole de Lara Puente, CEO of Live Like Bella—back on t...he pod to share how Bella’s legacy has grown from a community hashtag into a nationwide (and global) force supporting families battling childhood cancer.We get into:How Nicole went from media + Baptist Health to “working from the garage” with Live Like BellaThe 3 core lines of service: financial assistance, memorial support, and researchThe real-life ripple effect of research funding (including Logan’s story)How Live Like Bella helped launch Florida’s pediatric cancer research initiative and why other states can replicate the modelSurvivorship, the mental toll after treatment, and why connection + community matterWhat’s next: the Comprehensive Childhood Cancer Network (CCCN) and expanding access + collaborationAnd the simple, powerful meaning of “Live Like Bella”: show compassionJoin the Live Like Bella Superhero 5K! 🏃♂️🦸♀️📍 Tropical Park (Miami)🗓️ Sunday, February 8⏰ 8:00 AMUse code TRANQUILO when registering to support the cause + show love from the Cafecito y Croquetas family.If this episode moved you, please like, comment, and subscribe—and share it with someone who needs a reminder that compassion and community can change lives.#LiveLikeBella #CafecitoYCroquetas #StayTranquilo #HCO #ChildhoodCancer #Miami #PediatricCancerResearch #Nonprofit #Community #5K Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
Good morning.
Buenos days.
Welcome back to another episode of Cafecito and Croquetas, brought to you by Stay Tranquilo and H&Coh.
Today we're joined by Nicole, CEO of Live Like Bella, who we've had on the podcast before.
We had Raymond on the podcast, a very emotional and impactful story.
But today we have Nicole here who's with us.
And I just want to say thank you again for being here, all that you guys do and being such a big part of the community.
Thank you, Andre.
It's a privilege to be on here.
So thanks for having us.
Absolutely. So we had Raymond on a few months ago, and of course he was able to give, you know, his story, obviously, the legacy of Bella and what she left behind now with the foundation.
So I definitely want to, you know, touch on that, but also here kind of your journey into getting involved with Live Like Bella.
So I joined Live Like Bella almost nine years ago this summer. And I have to tell you personally and professionally, it's one of the biggest privileges of my life.
How did, how did I end up here? I think it was Bella tapped me on the shoulder.
There's nothing else I can tell you.
The first half of my career I spent working in media, I worked for MTV, I worked for Sony Pictures,
not care with anything that I'm doing now.
And I had left the television industry and was working for Baptist Health when Baptist Health opened the Miami Cancer Institute,
which was right around the time that Bella passed.
I had followed Bella's story forever.
I'm sure Raymond told you.
It started with a hashtag, everybody in this community.
was praying for her. If you don't know the story, it's because you didn't leave here at the time.
Right, pretty much, yeah. And I followed her story forever. And I met Raymond and Shana, who had
started the foundation in her honor when they named the pediatric proton cancer center at Miami
Cancer Institute after Bella. If you walk into Miami Cancer Institute at Baptist, it says live like
Bella. The family fought really hard to bring a proton machine for children in Miami. So we met. And
Long story, longer, like my friend says.
We had a conversation over Cafecito, as a matter of fact, that la garrette and kendos.
And we were sitting, having coffee, and just talking as friends.
And we had started to work on some legislation, which I can get into a little bit later.
But we had this conversation, and I said, hey, Raymond, what's next for Live Like Bella?
And he's like, look, we're at the kitchen counter.
I have a job.
Shana has a job.
We do this as volunteers, but I don't know where to go from here.
And I said to him, I said, we should think about working together, but I kind of meant, like, what can I do to help?
Of course.
And, you know, two weeks later, I was sitting in front of the board of directors, and they offered me this opportunity because, I don't know, Bella just started talking to me.
So I left and came on to go work in the garage, which everybody told me I was crazy, but Bella didn't.
Right.
And I took this opportunity to get involved at a time that was a big crossroads for live like Bella, of, you know, keeping.
it in the kitchen counter and do what we're doing or move it forward.
And that's what children battling cancer needed.
So I took the opportunity.
And at that point, we were a team of three and now we're 10 and serving families across
the entire nation and in 30 countries.
So I ended up here, the answer to your simple question is because Bella tapped me on
the shoulder.
Yeah.
And I remember it's crazy that you said that, right?
Because I remember when Ray came on, it was always like Bella was in everybody's life, right?
And she would come in and you would feel her.
right and I remember even like the day that I recorded with with Ray like I could I could feel her like I'm like she is here in the room she is with us and she's like I'm glad we've got into to this point right because it was Bella's legacy right and then like for you to say that now it's kind of like wow like this is the actual legacy and impact that Bella is leaving on an everyday basis by bringing in people like yourself right because like you said it was a crossroad that the organization was at and there were
so many, I guess, challenges of what they went through, right? And they were like, how do we
fix some of these problems, right? So that other families that are going through something similar
don't have to fix that. So if you can kind of touch on what were some of those challenges
that Ray and the family and Bella were kind of facing through that process that inspired
live like Bella to become the foundation that it is today. I think the basics, which are still
are, let's call it bread and butter today, is providing financial assistance to families
while their children undergo treatment.
Okay.
I know Raymond mentioned that I say this all the time.
When a child is sick and we see this every day, one of the parents has to stop working,
and that's if they're too.
If not, you can end up in a situation that families like you and I that have had everything
we need, we can't pay our rent.
We're having a hard time checking out at publics.
And there are really not a lot of resources.
There isn't a comprehensive place.
There's different foundation across the...
the world that do work, but it was very hard for families to be able to pay their very basic
bills. So live like Bella to this day, I would say has three lines of service, the primary
one being the basics of providing financial assistance. The other one which I know Raymond
mentioned, which is very sad, but from my perspective, very privileged, is to be with a family
if their child were to pass away. It may be the saddest thing that we do, but from my perspective,
one of the most privileged to be with a family, especially when it's been a family,
we've been taking care of for a long time.
So there's the financial assistance, there's the in-treatment support, I mean the memorial support,
and then the research, which I want to talk to you a little bit about.
Which that at that time, there was nothing.
I remember in that cafetito conversation in La Carretta.
Raymond and I had talked to a mutual friend a couple of months before who had been in the legislature
for like 16 years.
And we asked her, we said, oh yeah, what has ever been done in childhood cancer?
She was, man, I've been here a long time, and I don't know.
I got to go back and look and see, you know, if there's ever any, she went and she checked
and she came back.
She's like, the state of Florida has never done anything in childhood cancer.
Wow.
And at the time, I'm like, I don't understand, right?
Because you're like, okay, if somebody told you, Andrea, what do you mean that people
don't care about kids with cancer?
It's not that they don't care.
It's just that the funding had never been allocated.
So together, we created something.
called the Live Like Bella Pediatric Cancer Research Initiative.
It's a partnership between the Florida legislature and the Department of Health and Live
Like Bella that it's a grant program that essentially takes several million dollars in
recurring funds a year that applicants or researchers in Florida, regardless of whether they're
part of a major cancer center or whether they're part of a university, are eligible for funding
to do child to cancer research.
Right now, a lot of, even in the state, right, if you,
weren't what they call an NCI center.
Like there's four major NCAA centers in the state that do incredible work,
but this fund was particularly important because the NCI centers get regular funding
and some of the other ones don't.
You're an FSU alum.
FSU was never eligible to apply for funds to something like that.
Even here in Miami and FIU, there was right now, since it's, since it began,
there are 75 studies being funded at 11 different institutions across the state.
and so many of which we can be proud of that are happening right here in our community.
Absolutely.
So you can't get me started on that because this podcast is, you know, it's not long enough.
No, absolutely.
But, I mean, I think you bring up like the most important part about all this, right?
Like one of your initial meetings that there was no assistance, right?
There was no research.
There was no funding behind something like this.
And now I'm sure as you look back, you know, looking forward from that meeting to today,
it's like, holy cow, look how much we've been able to.
accomplish, right? And being that pioneer and being that impact for so many different families,
I mean, I can't only imagine that just by starting these initiatives and having the universities
involved in research and having, you know, kind of this funding now in place, like how many lives
have actually been touched because of this. Look, I'll share a story with you that happened to
happen here in the community and I'll do my best not to get emotional. In full disclosure,
when I started this, remember, I told you I had words in television. I didn't know anything about
about the healthcare profession,
nothing about childhood cancer.
One of the few families
that had never been directly affected by cancer.
So this was really something that I got into,
I had no idea what I was doing.
I'm not going to lie to you, Andre.
This has been a pulmon, right?
De Puerta and Puerta,
looking for these funding
and building relationships
with all of these different institutions.
And I went to visit several labs across the state
that had received funding
from the Live Like Bellin Initiative.
You had brilliant people doing research
across the state, many of which, though, if you're not a clinician, if you don't see patients,
not all researchers are doctors and not all doctors are researchers, right? They all have a PhD,
but they don't do the same thing. Exactly. So you have researchers that are working in a lab
that perhaps have never met a child with cancer. And it was a resounding no. Every time I asked,
hey, has anybody in this room ever met a child with cancer? No, never met a child with cancer.
I'm like, man, there's a disconnect here. Because I think it's important for families to have access
to researchers and vice versa.
So, an invento that happened in Jacksonville in the summer of 2021, that it was still COVID-y in
2021, but you'll say yeah.
I was visiting the University of Florida, their cancer center, one of them is in Jacksonville,
and I met with one of the researchers who had been one of the originals to receive funding.
And as we were leaving, I had been, you know, I had toured the lab and he walks me out to the
lobby, he was, man, it was so nice to meet you.
Wouldn't it be cool if we got it?
all of the researchers that so far have gotten funding in one room.
And I was like, yeah, actually, we're going to do it at our first annual research symposium
in Miami and September.
This was like July.
Okay, maybe it was June.
But we're that summer.
And I'm like, we're having our research symposium in September.
He's like, I'll be there.
Count on it.
And I was like, awesome.
And I walked out into the parking lot and I called him and I go, oh, hey, I just invented
a research symposium, right?
What happened?
What is that?
So I had no idea what we're doing.
Yeah.
And I did it the day before Bella's ball.
They're really the team at that point.
I thought they were going to quit.
Anyway, how did we structure?
We're in year six now.
We have huge, tremendous partners to help us do it
because it's expensive and complicated logistically.
But one of the big things when we built this symposium
was to give access to families to attend.
You talked the same way I was talking to researchers
that had never met a family.
You were talking to families that didn't know anything about research.
Right.
So in one of the symposiumsiums about three years in,
a researcher that's become a dear friend, Dr. Diana Azam, she's at Florida International University.
She has, she's doing a study, actively doing a study that I'll do a poor job at explaining.
But basically it takes patients who are relapsed, takes a tissue sample of that patient,
takes it to Nicholas Children's Hospital, sends it back to the lab, they run a test on it with
already approved FDA drugs and see what hits, right?
So like if a child was under X protocol, we say, okay, that protocol didn't work.
And now drug A plus B plus Q works, and they give it to the patient.
That study was featured on the cover of nature medicine, which is like, I don't know, if you're a fashion designer, you're on the cover of Vogue.
I mean, it was one of the most major research studies.
What happened?
We're at the research symposium.
Diana, the researcher is presenting.
And there's a mom in the room who had been there all morning.
And during lunch, there was a poster session, which imagine like a science fair.
Okay.
So there's a poster talking about the study.
and a mom is looking at it, and she's like,
my son is patient number 13.
And look, I did what I told you, I'll try to get it.
So the researcher standing there, you have a mom there.
Her son was very, very sick.
He had relapsed.
They had told her there are no more options for him.
His name is Logan.
He's playing soccer.
Logan is a super cool kid.
He has a brother and a sister.
And this is a child that had there not been somebody fighting a pulmon,
to make sure that this can happen.
Especially I say very proudly here in this community,
Logan might not be with us.
And stories like Logans, there are dozens.
So I share that story with,
you can talk about research,
and research is complicated.
You and I, like, you don't know much about research.
You're not a physician.
Right.
But when you talk about this and you humanize it,
you know, both of those women were in tears.
The researcher was in tears, the mother was in tears.
Because you're sharing a story.
You know, I'll send you stuff if anybody wants to see it
to meet Logan.
But anyway, that's why we do what we do.
It's complicated to talk about research, but you don't have to even talk about people.
Right.
Yeah, but I think that's the gist of it, right?
You may not have to know everything from the outside about exactly what's going on behind the scenes in this research,
but that's the perfect case study that without the research, right,
and without the testing and learning and having a budget to be able to execute this, right?
Because like anything, it's going to cost money.
But if you have the backing and the support to do something like that,
you're going to find solutions like this.
And to your point, if that trial doesn't even happen, who's to say that it doesn't save Logan's life,
it doesn't save God knows how many other people's lives, right?
So I think more than anything, I think this is like you would hope a recipe for success for other organizations to follow, right?
I know we were talking kind of like offline before, but one of the biggest thing was like pushing the legislation,
getting the state of Florida, you know, to be an advocate for this.
So if you could just kind of talk about that process as well of like,
how it was like, I want to say like going to battle with the state, but like convincing the state and finding
solutions to work with the state that maybe other states can kind of follow to replicate what you guys have done.
Look, to be honest, I think you don't always have to be the smartest person in the room.
You have to be the most resourceful.
Right.
And anything you want to get done, you have to have a champion if you're not in that space.
Because you could have access to money, to contacts, but if you don't have somebody that's willing to go up to bat for you.
and we had a friend that was working in the legislature who just cared
and knew how to find funding that it's very difficult to get funding
when there's a taxpayer burden.
Taxpayers don't want to pay more taxes,
even if it's help kids who canter.
Right.
Right? None of us do.
Yeah.
funds that existed similar to the live like Bella were eligible for pediatrics.
Right.
Pediatric researchers were like looking for scraps everywhere and there was no scraps to be found.
So it was a very creative way to say, okay, where do the funds live and how do we use them
for a good purpose?
In Florida, we did it with cigarette taxes, but you can do that with any other money somewhere
else.
Right.
Right.
I can't pretend to know about different legislatures, but there's always something somewhere.
Exactly.
Every year, right now, Florida is in the middle of the legislative session.
We just started a few weeks ago.
And every year you hear the same story from every single state.
this year is going to be the worst year.
There's no budget.
Nobody gets so long.
And I'm like, dude, this is the same story.
We're hearing this story forever.
But there is a glimmer of hope if you have somebody that really cares.
That's like, you know what, we have to get something done.
And if you have somebody with influence and with knowledge of how to, I don't want to say work the system, but who knows how to find it, it's there.
It's just, you know, I've spoken, I spoke at a conference at Texas Children's Hospital last year.
And there was a lot of different folks in the audience from different organizations.
One of which is based in D.C.
And they were like shocked.
They were like, how did you get this done?
I'm like, man, a pulmong, the same way that's invented all the research symposium.
We fought for it and we got it done.
And I think, you know, you mentioned when you spoke with Raymond, we have the opportunity here to serve as an example.
To serve as an example to other states in terms of advocacy.
I'm the first one to get on a plane.
Tell me, where do you go?
Who do you need to talk to?
I'll help you.
And Raymond said it too.
He's like, I don't care what you call it.
It doesn't have to be called.
Deliblaik Palan anything.
call it whatever you want. But we all these kids, I think, you know, one day my sister lives in North
Carolina and I was flying back and I was sitting at the gate and the flight was late. And there was a
guy talking next to me, just Abalando. And he says to me, he goes, oh, what do you do? And I said,
oh, I run a childhood cancer foundation in Miami. And he says to me, did you lose a childhood cancer or
something? And I go, no, thank God. I have two healthy girls. And he's like, oh, okay, nice to meet you.
So I got on the plane. I put my bag. And the old.
ever had been, I sit down. And I'm like, you know what, man, the next time somebody asked me
if I lost a child to cancer, I'm going to say, I did and so did you, because Bella wasn't my
daughter, but we all lost a child to cancer. And when we started thinking about it that way,
you know, and some people will tell you like, oh, you know, not that many children die of
cancer. Let's talk about years of life lost. And again, Bella wasn't your daughter and she
wasn't mine, but we lost her. And every day, 43 parents hear the words, your child has
cancer. And it's on us to make sure that that changes.
Oh, absolutely. I think you worded it perfectly, right? Like, it may not be your child,
but at the end of the day, it is directly maybe affecting someone close to you, right?
Friend, another family member, right? Someone that you know, it may not be you, but someone that
you know probably has been affected by it, right? And I think that is already too close.
Look, there's a good quote that I'll butcher probably a little bit, but it says justice has not been
served until those who are unaffected are as outraged as those who are. And I know you have a cousin
who battled cancer. I did. All of us know somebody who has battled cancer. And even if you haven't
been impacted, we should be as outraged as those who have. Absolutely. And I mean, I don't know,
you know, fully the extent of, you know, her process. I do know that it was a very aggressive
chemo process. She had stage four non-Hopschkins lymphoma. I think they had given her a 20% chance.
Like, I mean, it was, it was dark. It was bleak. It did not look good. But I remember she lives
in Tennessee and they found good doctor here in Tampa. I forget the name of the doctor now,
but apparently was one of the best, especially here in Florida. We have on her side of the family,
she has some cousins that live down there. So logistically, it also worked for her to, you know,
have a home and family around.
Because to your point, right, like, it's not that easy to just, like, uplift your life, right?
Like, my uncle had a job, has his job.
Like, he can't just say, I'm going to move to Tampa because he's going to pay the bills for,
you know, the hospital bill, his everyday living, you know, all these things that go into
just, like, everyday life.
And then all of a sudden, this is thrown at you.
So it was, it was tough.
Like, how do they make this work?
And, you know, knock on wood, here we are a couple years later.
And she's amazing.
You know, she's a teacher.
She just finished her master's.
Oh, that's awesome.
You know, all these amazing things that, you know, she's doing.
And, you know, I think, and I'm actually curious to ask you this question, right.
She wasn't necessarily maybe a child in college, right?
So obviously still young, right?
So I guess adolescent, you know, older, older child.
But the kind of the post trauma that comes from cancer, what's kind of like, I guess,
some of the thoughts and reactions you've seen from some of the people that you guys have interacted?
with when it comes to that.
That's actually a great question.
And actually at the research symposium,
we always have a session about survivorship.
We have a board member who's also a Columbus alum
that he battled cancer when he was in high school.
And today he's, I don't know, probably turning 49 or 50 this year,
and he still struggles thinking about what he went through.
A lot of survivors have something that's referred to as survivor guilt.
A lot of these kids, as they get older,
you know, if they had a friend that passed away, like, why did I get to live?
And my friend didn't get to live.
There are lots of issues, psychosocial issues, physical issues.
You know, we've met.
There's an incredible pediatric gynecologist at the University of Miami that I didn't even know
that was a subspecialty.
And I was like, why does that happen?
Why do they work with kids with cancer?
Young women who are undergoing cancer treatment, their reproductive organs can be affected
by the treatment.
Of course.
And you're already asking questions of, like, will they ever be able to have children?
So I think, you know, and I was showing you earlier, my jacket.
I'll show you later.
There's a bunch of pictures of kids who are survivors, and they still deal with it.
You know, they still deal with it.
There's a couple of different programs around the state, but there's a lot of disconnect,
I think, around the country.
There's a program called Passport for Care.
But what happens is in terms of resources, if you receive treatment, even if you were in college,
right, like you may not remember the medications you were on, the doctors you saw,
because in theory, you know, an adult would have taken care of that.
And how do you go back later to talk to your doctors?
Where are those records kept?
How do you?
So there's a big disconnect.
And to address that, I think Raymond also mentioned,
we received another grant from the state last year,
different than the existing research grant because that goes to other organizations.
This one came to live like Bella,
to create something called the CCCN,
the Comprehensive Childhood Cancer Network.
And that is a network that,
that the core of it is to connect researchers with patients and vice versa.
You have some researchers that are like, man, we have the money, but we can't find the patients.
Got it.
Or patients that say nobody's ever offered us a clinical trial.
So that was the core of it.
But one of the very important things, as we're building it now as we speak, is to have a survivorship component.
So people like your aunt, she's a young adult, let's call it, right?
And she's going through places and is like, where do you go?
I'm sure if you talk to her and you ask her, like, what are the challenges that you live with,
we're working on on making resources available for families.
That's amazing.
Because, I mean, you know, now I'm seeing it on like on the other side and I can see the,
you know, the effect, right?
Yeah.
And I think she's obviously done a good job of, you know, honing in herself and taking
care of what she needs to take care of, like, you know, doing a master's and, you know,
doing all these things to get over that hurdle, right?
But, you know, I think there's like, you mentioned kind of like that guilt, right?
I've definitely seen that.
Kind of the fear, like, is this going to come back, right?
And, like, how do you deal with that?
I think there's, like, a lot of, like, this mental component that you need to go through,
a version of, like, now a different type of healing, right?
And I think that in itself is extremely difficult.
I think it's important to find a network, a circle of folks, if somebody had lived it.
I think there's a lot of loneliness.
Yeah.
Because I can't, you know, she could talk to me and I can't really relate.
Exactly.
You know, and that's the hard.
That to me is the hardest part, too, like being on the other side of it.
It's like, I want to help you.
And I can give you advice and give you that.
But like, who am I to say you should be doing this when I've never been in that situation?
It's hard.
And we, I think we try to do a good job of connecting people because there's, like, awesome support groups.
So sometimes you don't want to go to support groups because they're sad.
Or sometimes you need a network, whether it be for the kids themselves or for the parents or for survivor or somebody who gets it.
Yeah.
And we don't always get it.
I mean, we see it every day.
And I can tell you,
we see that all the time.
I get it.
But I don't get it.
I haven't lived it.
You know, Raymond has had that experience as a father.
Yeah, sure.
I have only lived that, you know,
from the privilege of the sidelines to see how we can be there.
But I definitely think that survivorship is an issue that we're working to address,
not just with kids, but with young adults.
And I'm telling you, I don't think it's something.
I mean, I can't speak to it myself, but I don't think I've ever spoken to somebody,
even as a grown-up that battled cancer.
think about it every day.
Yeah.
No.
I can only imagine.
But don't.
That's great that there are initiatives.
And, you know,
honestly, I was just curious
from more of, like,
the personal experience side
and just seeing it.
But as always, you guys are doing,
you know, amazing work,
the research,
all the initiatives that you guys have in place,
I think,
is only the starting point with all of this.
So I guess that takes me to my next question.
What is next for Live Like Bella?
What are, you know,
obviously, outside of continuing to do what you guys do,
but what's kind of like the next vision
for Live like Bella?
When somebody asked me sort of what my vision is, I always say it is for live like Bella to be the subject matter expert on childhood cancer.
What do I mean by that?
If you're a parent that needs resources, we can help with financial assistance.
If you are someone who is doing a podcast and you want to talk about cancer, who you cause it like Bella.
If you're a journalist for a major news network and you're running a story on Childhood Cancer Awareness Month,
if you are the governor of the state of Texas and you want to talk about, hey, who's doing this well?
I think it's important for us to build a credibility and reputation of an organization that is the
go-to place for anybody living with childhood cancer. Going back to what's in the near future is the
building of the CCCN, the Comprehensive Child of Cancer Network. It brings together, we were doing
that anyway, but we had never formalized it, right? When we sat down and we saw that we might have an
opportunity to receive a grant. Yet another time I had no idea what I was doing. I can't lie to you here.
But opportunities come and I just open my heart. That's how it works sometimes. Anytime like a young
person asked me like, oh, how do I, you know, what should I do for my career? I'm like, dude, just open
your heart. Exactly. Because you don't know. So we were doing a very good job at connecting people
because we're not health care providers, but we're very good connectors. And this network that we're
building now will do that. So I think the future of Livaville will be to continue providing
assistance, which is what we do, but to increase collaboration and access. So I would say that
that's the biggest project we have on the radar right now. That's amazing. And then one last
question. What does it mean to live like Bella? Oh, man. There's several ways to live like
Bella. I can tell you my favorite, which is to show compassion. I have a poster on the wall in my
office that's show compassion because the hashtag Live Like Bella, side note, the way that it started,
Bella was receiving, Bella had a major surgery at MD Anderson in Houston. The surgery was like 18
hours. And while she was in recovery, I wasn't at Live Like Bella at this time. Her mom posted on
Facebook, like it's a beautiful day in Houston and Bella's in a coma, please pray for her and do things
today that she would love. Wear red, sing a song, take a bubble bath, eat some.
more. There was a whole list of stuff she liked to do. And one of them was to show compassion.
And if you ask me what it means to live like Bella, there are so many ways, but I think
showing compassion is something that we can all do more of. So that for me is what it means to
live like Bella. That's amazing. Well, I know we have a 5K coming up, right? And that's a big thing
for you guys. Great for awareness. Great for fundraising. So talk to us a little bit about the upcoming
Live Like Bella 5K. So our Live Like Bella 5K is our live like Bella 5K is our
Superhero 5K. It's on Sunday, February 8th. It's Super Bowl Sunday, but don't worry,
you don't miss a Super Bowl because it's in the morning. It's already in the morning. It's at 8 o'clock.
Yeah, it's at 8 o'clock on Sunday morning, February 8th at Tropical Park. And it brings together,
gosh, almost 2,000 people who come to run or walk. It's not like the Miami Marathon. You can
chew. There's been people that walk with like a wagon with their kids. You don't have to be intimidated
by the runner walk. But it's impressive. We call it to Superhero 5K.
because really these kids are superheroes.
So it's the theme, and you will see kids who have battled cancer
or are currently battling cancer who are there.
It's an emotional experience.
No, I can imagine.
It's beautiful.
We have a huge party afterwards with a beer garden.
I didn't know people drank beer after five kids, but they drink it.
It's like a whole thing.
It is a thing.
It's a thing.
It's a thing.
It's a whole thing.
So there's like seven breweries there that are going to be there.
Very cool.
There's music.
There's vendors.
It's a really special event.
I think it gives us a chance to do something cool together.
And I know in Miami there's something every week.
There's a gala, there's a 5K, there's an arts festival, especially during this time of year.
But this is one of the opportunities that you can take a couple of hours and bring your family and run or walk and support children battling cancer and have a really good time.
Absolutely.
I've been to a few 5Ks in my time and they're always a great time.
And it's always great that you could do something like that to support obviously a good cause, right?
How long has the 5K been around?
Since before my time I live in Philadelphia, I think, yeah.
So it's one of the early.
One of the earlier initiatives.
I lose count because of COVID.
Right.
But one of the years of COVID, we did it anyway and we did a virtual 5K, which actually was awesome.
How did that was awesome?
It was like you had to run one on your own.
Oh, okay.
You know, like we still did the medals and the shirts and we did it.
But like you did it, you know, even if you weren't there, you did it sort of in solidarity.
Right.
Which by the way, if you can't go that day, you can still run virtually.
Right.
And in solidarity, when you go online to register, if you're like, no, I can't go because my son has soccer practice or whatever it is,
there's an opportunity to regent.
Yeah, they also call it the sleep-in option.
Okay.
But you better be in town if you're not.
No, no, that's the thing.
I'm not going to be in town.
Okay, no, then you're a virtual participant.
I'm going to do a virtual participant.
Yeah, and I'm going to run in Sanford at the Super Bowl.
You see?
Okay, so you're going to the Super Bowl.
Good excuse.
It's a good way to.
You don't have to do it at the right time because of the time difference.
Exactly.
I have a little bit of leeway because I'm there.
I'm going to send you the shirt before.
I want a picture.
Do it.
I will do it.
I promise.
I want a picture of you there.
Absolutely.
No, but it's a lot of fun.
That's awesome.
No, well, I'm excited for anyone that's listening February 8th, right?
It's Sunday, February 8th.
And wait, P-S, hold on, back it up.
We're doing a coupon.
Okay, yes.
I'd like to call it, but I call it a code.
Yes.
That all of the listeners of this podcast, if you write the word,
Tranquilo, when you go register, you register at live like Bella 5K.org.
It's a live like Bella 5K.org.
And when you go on there to check out, it'll give you the opportunity to add a code.
So put Tranquilo, and then people will know.
And I'll go back and tell you how many people register.
be awesome. Go register. It's going to be an amazing event for an amazing cause. It's an opportunity
to embrace the live like Bella lifestyle, right? Like she mentioned, compassion and so many other
things that Bella represented it. So it'll be an amazing time. Whether you can go, right,
or not, you still have the option. So there's no excuse. But if you're in Miami, February 8th,
be there. Tropical Park. Tropical Park. Absolutely. But no, thank you so much for being here.
As always, again, thank you so much for everything that you guys do, everything that you guys represent.
And whenever we want to do this again, it's always here.
Awesome.
Thank you so much.
Awesome.
Thank you.
Thank you guys, as always for tuning in.
Make sure to enjoy your caficito, enjoy your croquettas.
And this time also, join the 5K February 8th at Tropical Park.
See you soon.
