Stay Tranquilo - The Perfect App for Everyday Golfers | PGA Show 2025 ft. Hayden Wing from Backswing

Episode Date: February 18, 2025

This week on Stay Tranquilo, we sit down with Hayden Wing from Backswing, an innovative app designed to make booking tee times easier and more user-friendly than ever. Currently in development with exciting new capabilities, Backswing is set to revolutionize how golfers plan their rounds.Live from the 2025 PGA Show, we dive into:🏌️‍♂️ How Backswing is improving the tee-time booking experience📲 The future of golf tech and app innovations🚀 What’s next for Backswing and the golf industryWould you use an app like Backswing for your golf plans? 🔗 Don’t forget to like, comment, and subscribe for more golf content. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My business partner, Noah, his big thing is, hey, we're not Scottie Sheffler. We can't go to jail, come back and shoot six-under, right? That's not us. We're the average golfer, so why don't we actually create things that benefit the average golfer, the everyday golfer? There's tons of T-Tan booking games. T-T-time booking software. But do they really focus on what's most important than the average golfer and people getting on the course? Not one fast food restaurant.

There's not one golf polo out there. It's not one of anything, right? There's hundreds, maybe thousands of pretty much everything at this point, right? It's about how do you stick out from, you know, the norm or the masses and just add, okay, these guys are doing this right, these guys are doing this right, these guys are doing this poorly, these guys are doing this poorly, and you just, you learn from other people and then you try to implement it to make it your own. I love it.

What is going on, everybody? Welcome back to another episode of Stay Tranquilo. We're here at the PGA show. We got Hayden from Backswing, which. You guys are going to love this app that they're developing here. And again, another guy that we met today, just been one of those things. I'm like, damn, we're going to do pods right here.

And we're going to do them with the people that I think got cool shit going on. Tell us a little bit about yourself and a little bit about back swing. Sure. So I'm originally from Washington State. So on the other side of the country. I moved to Utah when I was about 22, got married, I have two kids. And I've been in sales and marketing, basically.

my whole professional career. But golf has always been an underlying passion. Yeah. I've always sucked at it. I'm getting better. That's a common denominator amongst stuff. Pretty much everyone. But, you know, then I had the opportunity to be part of this app, app development and software

development with a back swing. And I took it. And so here I am. And I literally saw you guys walking around, stay tranquilo. And I was like, dude, I follow those guys on Instagram. I got to go see how. That made my day, by the way. Yeah.

I love that, dude. Because you saw it through like a sponsored post, right? Yeah, I saw it on a sponsor post. And I saw you guys walking by and I saw on the back of your shirts. I was like, ah, there it is. The Brandon on the back. Yeah, dude. Yeah, no, I'm always like, fuck, man.

Like, I have a boo-boose thing. Obviously, like, we're going to get our exposure to out there and all that. And I'm like, people even, like, are the right people saying this? And here we are in PGA show. And our man got it. All the way in Utah. I got it, bro. Fuck, yeah.

That's awesome. So you were in sales and marketing, right? And then you get approached by someone. when they were starting the app and then like come in or how did that work? So basically the person that started the app, his name is Greg and there's a couple others that are involved. But he started a tech company a couple years ago and then he started a backslane. Oh, nice.

And I was working with him on a, you know, marketing and sales level on my other job. And then he said, hey, we're starting this. And I was like, sign me out. Where's the contract? Exactly. Yeah. Did you say golf? Yeah, yeah, yeah.

Okay. And so I signed with them and we've been going on, you know, I've been developing for the last, I'd say, six or seven months. Can't give too many details because, you know, we're about to launch here soon and want to make sure that we are all taken care of and everything's buttoned up. But it essentially, do you want me to explain it more or less? Yeah, yeah, I was going to say, give us a little context of like what the app does and all that. So basically think booking a tea time like golf now, but, you know, a little more user-friendly.

Right. So we are in the game on the course. Experience is a huge thing with a golf course. And like if you can't book a tea time or can't find a tea time, it's going to suck. Most of your guys will probably book it, go somewhere else, right? And so we want to enhance that experience by allowing people to dive in within like four to five clicks, have their tea time booked.

And we have some cool features like splitting payments in the app. So you're not playing the Venmo game. I'm sure Pooch over here. You will pooch some money, don't you? Exactly. There's always, uh, There's always like that miscellaneous, like, fuck, I never paid this guy for the tea time. And then you send a request and then you forget.

And so we see that golf is so fragmented from a tech space. Yeah. You get on the course, you have to book it on one app or on a website. You get on the course, you're on 18 birdies, the Grint, 19th hole. And then you get off the course and then what? There's really nothing for like reviews or like all these other things. Payments after you bet around. It's so fragmented that they focus on one thing.

Yeah. It's like, why can't you just bring that all into one app? So the average is going to technically have capabilities. It's going to have so many capabilities moving forward, right? Yeah. And that's the name of the game because, let's be honest, my business partner, Noah, his big thing is, hey, we're not Scottie Sheffler. We can't go to jail, come back and shoot $6,000, right? That's not us.

We're the average golfer. So why don't we actually create things that benefit the average golfer, the everyday golfer? Not even average, everyday golfer. Right. So that is our goal. and at the end of the day I think we're going to be able to do that and this app is going to be

the T-time booking site will be the first like iteration into it right and we want to work with brands and content creators like Stay Tranquilo and others where

you know they see the opportunity and we see the opportunity and stay tranquillo and the growth there and yeah it's going to be good where we have a lot of good partners right now hell yeah man I mean that's that's the name of the game you're in that development stage

and then now it's like launch phase and that it's growth you know and it with that comes such a different level of complexity along the way so i mean but it's it all starts with a good idea at the end of the day you know like people ask oh how do you start i'm like well start with an idea you got an idea now think about what do you want to do with that idea you know and it's just a constant evolution of the process of that whole idea at the end of the day 100%. i think like everybody has similar ideas and people start them it's just like it's they're tranquil i'm sure there's others that have done similar things to that but it's perfecting it and also making it more simple for people to come in and just enjoy it.

I think that's what we're trying to do too. There's tons of T-time booking games. T-time booking software, but do they really focus on what's most important than the average golfer and people getting on the course? Not one fast food restaurant. There's not one golf polo out there. It's not one of anything, right? There's hundreds, maybe thousands of pretty much everything at this point, right? It's about how do you stick out from, you know, the normal or, you know, the masses and just add okay these guys are doing this right these guys are doing this right these guys are doing this poorly these guys are doing this poorly and you just you learn from other people and then you try to implement it to make it your own i love it yeah that's it's it's it's

I appreciate you for coming on. I think it's going to be a sick little app. You said March. End of March, we're looking to launch. If it moves, obviously we'll talk. Apple Android. Apple Android. And a website.

Oh, yeah. And you guys are going to have the site live in March too? Yeah. Okay, cool. Yeah, dude. All right, man. Well, dude, I appreciate you. Come on, dude.

Absolutely. Yeah. See it soon. Later, guys.