Stay Tranquilo - Why YOU Should Start Your Personal Brand AND How To Start Yours??

Starting point is 00:00:00 What's up guys. Welcome to Day 9. If you're new, welcome. If you're not new, welcome back. We appreciate you guys for tuning in to the last eight. If you haven't seen the last eight, make sure to listen to them on iTunes, Spotify, watch it on YouTube, wherever that may be. But thanks for tuning in. We hope you enjoy this one today. Today's topic is around building a personal brand and why building a personal brand is so important. So four years ago when I started, stay tranquilo. Part of what I started was also building a personal brand. brand for myself on the side. You know, as I started building this, people started coming up to me and saying like, hey, are you the Tranquilo guy? Hey, are you the Tranquilo guy? You know, what went out the

Starting point is 00:00:39 window was my name. My name was gone. I wasn't Andre anymore. I was now the Tranquilo. And obviously that started to become my brand, right? And aside from Stay Tranquilo, a lot of what I wanted to do was use my platform to not only promote my brand and stay Tranquilo, but to continue to promote that same message, you know, showcase some of the hobbies that I have, showcase some of the ways I kind of live my life. And, and the reason I want to do that is just because it's another avenue to kind of market myself. It's another avenue to market my brand. It's another way to make some money, to monetize, right? And to do something where I think can be impactful. So what my personal brand became was obviously the Tranquilo guy. And what that entailed was,

Starting point is 00:01:22 you know, just my sports likes, you know, the ups and downs of being a Dolphins fan. promoting the podcast, promoting marketing, because what happened was I started getting people reaching out to me saying, hey, I love what you're doing with St. Tranquilo. Can you help me market my brand? It just opened up different avenues of things that I can basically present and basically put out there for people to enjoy, for it to laugh, to relate with, to be educated by, whatever it may be. But it was an avenue for me to kind of leverage my brand and kind of showcase all the things that I can offer, present, and essentially kind of give to, you know, to the, to the, to the world essentially. So the reason I say a personal brand is so important is because you never know what doors it can

Starting point is 00:02:11 open. For example, when I started kind of stay tranquil and kind of started this whole kind of of personal brand slash external brand that stayed at tranquil is, again, people started reaching out to me. They were like, hey, I love what you're doing. You're obviously knowledgeable in marketing. you're obviously knowledgeable in brand building. And that opened the door into getting marketing clients and got into consulting business. It kind of opened the door into this whole other world of essentially business that I wasn't even inclined to do or was even looking to do when I started to stay tranquilo, right? It opened up this door of being an expert in the space of podcasting, an expert in the space of personal development, kind of being this optimist that people want to reach out to and be like, hey, I love the message that you're resonating. Can you kind of go do this talk for us?

Starting point is 00:02:57 So it's opened this door that outside of Stay Tranquilo, I can now do speaking engagements. I can go be a co-host on a podcast. I can go help a brand develop their marketing. I could do consulting work, right? All these additional things that kind of have presented itself due to the fact that not only I started my own brand in Stay Tranquilo, but I also kind of created my own personal brand about being knowledgeable,

Starting point is 00:03:21 being an expert, being kind of spiritual in the way I do things, kind of being an optimist in the way I do things, and just being a way to help people. So not only does it kind of benefit you, but it obviously can obviously benefit other people along the way. So I highly recommend starting a personal brand. If you don't know how to start a personal brand, reach out more than happy to help. But essentially, it doesn't really take anything. It's about being yourself. It's about being authentic. It's about being true to the things that you care about. You want to start a personal brand around how you water your plants every single day. Start a personal brand around that.

Starting point is 00:03:58 You want to start about a personal brand about your workout. Start about, you know, do something around that. Yoga, meditation, you know, your books. Start a brand around the books that you read. You really don't know where it can take you. It's a hobby at the end of the day. It's about being you. It has nothing else about being a business.

Starting point is 00:04:17 It has nothing else to do with that. You know, if you collect records, if you, if you collect cards, if you collect hats, anything, be that guy, create something. Because at any given day, you can be fired from your job, you can be released, you never know, or you could say, hey, you know what, I'm not happy with my life. I want to do something different. I want to do something that's fun, engaging. It's just something that you can have on the side while having a full-time job, not having

Starting point is 00:04:43 a full-time job, however it may be. But it's a great way to kind of just be your authentic self and try to make something out of it. and who knows where it takes you. So highly recommend starting a personal brand. Just be yourself, be true, and have a good time doing it. Thanks, guys. Appreciate you for tuning in.

Starting point is 00:04:59 If you're new, follow us across. Stay Tranquido. If not, welcome back. And we look forward to having you on the next one. Thanks, guys.

Stay Tranquilo - Why YOU Should Start Your Personal Brand AND How To Start Yours??

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.