Stay Tranquilo - Xfinity Just Changed The World Cup Streaming Fan Experience 👀: SVP Growth Comcast, Javier Garcia

Episode Date: May 28, 2026

The World Cup is coming to Miami, and the excitement is REAL. 🌎⚽ On this episode of Stay Tranquilo, we sit down with Javier Garcia, SVP of Growth at Comcast, live from the Xfinity Stadium House to talk about: Why soccer is exploding in the United States The power of the Latino market in sports 🇨🇴🇺🇸 Messi’s impact on Miami and American soccer How Xfinity is changing the sports viewing experience Multi-view, AI-powered highlights, live stats, personalized sports streaming & more Why the 2026 FIFA World Cup will be a game changer for Miami From football culture to technology, this episode dives into how sports consumption is evolving and why Miami is at the center of it all. Who’s winning the World Cup? 👀 Javier says Colombia vs USA in the final… do you agree? #StayTranquilo #WorldCup #Miami #Soccer #Football #Messi #Xfinity #Comcast #FIFAWorldCup #Colombia #TeamUSA #SportsPodcast #LatinoCulture #InterMiami #streaming #sportstech Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Soccer will probably become the number two here in the States. And the big influence is because how much Latinos we have here in the United States. Largest growing demographic, they represent over $3 trillion in purchasing power. So there is power in that marketplace. And us Latinos, we love football. Yeah, absolutely. And we are absolutely seeing that power already. Welcome back to another episode of Stay Tranquilo.

Today, we are here at the Xfinity Stadium House, and we are joined by Javier. See ya. Thank you so much for this, for this opportunity, and for taking the time. André, thank you so much for having me. And I wanted to say hi to the state tranquil fans, which I'm one of those. Thank you for having me. Absolutely. So, of course, World Cup, not only here in the United States, but here in Miami, right? A lot of anticipation, a lot of excitement. Talk to us about what this excitement is for the city, not only in the United States, but here in Miami. In general terms, I think this is the culmination of, uh, uh, a lot going on around soccer.

The sports is just growing and growing in popularity and is essentially driven by a very young demographic, right? Multicultural demographic like us. So we think this is going to be huge. What it means is obviously the culmination of a lot of things that happen. Messy in Miami, that's huge. All of the women's sort of Team USA wins. I have two daughters.

and they got infatuated with the women's sort of... And now one of them actually plays in one of the universities, et cetera. Oh, wow. Yeah, I do think that really this is going to be just another step in stone for soccer. And we're ready at Xfinity. We're absolutely ready counting the days to get started. When we talk football, right, I think from what I'm seeing, right, even based off some of the facts that you were just mentioning,

You talk about the growth of soccer here in the United States. You're talking NFL has been obviously a big priority NBA, MLB, the staples of the United States. But in my opinion, soccer will probably become the number two here in the States. And the big influence is because how much Latinos we have here in the United States. Largest growing demographic, they represent over $3 trillion in purchasing power. So there is power in that marketplace. And us Latinos, we love football. Yeah, absolutely.

And we are absolutely seeing that power already. But something that you touch, I think, is important. I think it's not instead of, right? Like, I think me Latinos still love baseball. It still love the NFL, the NBA. And the idea is how do you bring everything together, which is one of the things I wanted to talk to you about. We'll get into that.

But is how do you have, you know, able to, any given Saturday, watch all of those sports at the same time. Exactly. Absolutely. No, and I think that's the perfect transition, right? here with Xfinity today. You guys are making a big push not only in soccer but all sports like you mentioned, right? But here we are for the World Cup. Talk to us about what Xfinity is providing for the consumer, for the fan, all the fanaticals that are here being able now to provide an

opportunity to be able to watch these games. Absolutely. So before I get into Xfinity, let's talk quickly about the experience of a sports fan. I know you guys go deep into that. But today, Even, let alone soccer, like, think about the NBA and other sports. For the most part, folks are streaming it, right? And it's very complicated, right? And take the NBA, you have to have different streaming platforms. If you even want to have some sort of coverage with soccer the same. And to your point, soccer is global.

So you may want to watch Messi, but you also may want to watch the English Premier League, Mexican League, what have you. So it is not only complicated, but it's expensive. Right? Yes. And then when you get into stats, odds, all that, it starts becoming even more complicated. So we have been making a bet to say we want to be the best soccer and sports platform in the United States.

What that means is really three things. One is the technology. So the last thing that you want is you're watching any game and then your Wi-Fi goes down. Right. actually watching at the same time it might happen so you need to have a technology like a finity where that doesn't happen because the network recognizes hey this family is watching a soccer match so we're gonna boost the signal

automatically so it doesn't sort of go down I think the second one is this idea of aggregation and personalization where we make it very simple to create the sports experience that you want so you can mix and match Mexican League, EPL, we have all our providers into sort of a seamless experience. So, and then the third one is very important for Latino families is what we call El Bolzillo, which is you cannot break the bank, right?

Like, this experience could become very expensive. Absolutely. And we now, and we can talk about promotions if you want, but for us, for starters, today, for example, if you are experienced, Finity customer, you have been four or five years with us, you have World Cup included in your service. So you don't have to pay additional. If you have our gig level service, you don't have to pay additional.

So we start there and then we start building packages. We have a package built for the Latino families called Now TV Latino that has more than a thousand games for $14. Wow. And like Mexican League, EPL and others. So we think with those three things, obviously the technology, content aggregation, personalization, and then the value, we think we have a winning combination. Yeah. And I think something interesting when you mentioned like Latino families, we're very different

as far as being a consumer, right? The way from everything, from the way we travel to the way we consume content, right? There's a ton of data and analytics that also back up the fact that Latino fans are younger than general market, right? There's so much power behind the Latino market, but I think as a behavior standpoint, right, when they come to the house, we got eight, 10, 15 of us in La Casa, right? It's abuelo, prima, it's everybody, right? And I think it's interesting because it's a different dynamic. You got maybe one in the room playing his video games, right? You got one watching his or her TV over here, el'o de'o, and then, you know, the kids on the iPads. It's a very different dynamic. And, you know, it's a very different dynamic. And, you know, I think kind of the way you're talking about is creating this holistic experience where it fits for everybody in the family. You know what? You're absolutely right, Andre.

And I was demonstrating our platform to someone in Chicago the other day. And that person was like, oh, my God, this is amazing because my kids love basketball and I love soccer. For the first time, we can all be on the same couch watching. And it's like two or three completely different matches. And that's awesome. But the second piece that is sort of embedded into that is you need a network that can help you manage it. Like, you'll be amazed how many gadgets or devices or even people are connected to your Wi-Fi. So you should be able to say, hey, kids, after 7 p.m., no more games, and I'm going to shut that down from the Xfinity app.

Or, hey, I have a video conference. I want to make this for work. I want to make sure that I have the right speed, so make sure you can configure that and make it very simple if the DOTA, they come. And what is the first thing they're going to ask is the Wi-Fi? Every time. So make sure you make that in a very simple way. So, yeah, definitely our technology is at service of the Latino multicultural family. Absolutely.

So talk to us a little bit about the product, right? Now you talked about multi-game views, some of the other feature statistics. So what does this experience? We have the TVs in front of us now, and we can walk through it a little bit after. But I want to talk from you and your perspective of all the features that are offered through Xfinity. Yeah, definitely very proud of what the team has accomplished

in terms of features. And I'll probably say at its core is a very personalized experience. So first, something that you and I have been just doing now, switching between Spanish and English. The platform recognizes, if I say, World Cup to here's my Xfinity remote and

if I say World Cup it will take me into the experience but if I say Copa Mundial it will also take me into the experience then I get to watch the games in Spanish from Telemundo if I want to I have two daughters

like I said and they probably say no puppy change it to English and we'll do that and all I need to do is to say I want to watch it in English and then the platform Then from there, there is, look, there is 104 games. So there is way too much to watch unless you're gonna get fire or something. So you need to personalize the experience.

So you need to be able to say, look, I wanna follow Team USA. In my case, I wanna follow Colombia. I know you're rooting for Colombia as well. Yeah. And then from there, then the platform knows what is the type of content that you want. So it's going to not only give you the games, but give you highlights, stats, like odds, things like that. You mentioned Tio and Tia,

and I know at least in my family, a favorite conversation is, how are we doing if Brazil wins, do we make it to the next round and all that? Yes. So you have all that stats at the fingertips, essentially, just one click or one voice remote away from the experience. And then the other one is you're able to watch the games. at your own pace. So the platform recognizes that you are a fan of Colombia,

so it's gonna record all those matches. And then you're gonna be able to either watch the entire thing or via artificial intelligence, the platform knows the key moments of the match, right? It could be like a corner kick or a goal. And you just say goal, corner kick, and it'll just take you to those highlights at your own sort of pace.

So all of this is just a lot, but ultimately, if I were to boil it down, is personalization of the experience. I forgot multi-view. We talked about it, but that's another one where I can watch. Yeah, and we have it right now, and I'm sure we can show it to your viewers. But essentially what I'm showing right now

is this is mission control for everything sports, right? If you're a sports fan, you have four sports at the same time, all the stats, all the odds, everything that you need to know is right there at your fingertips. So that's a little bit of the experience, but if I had to boil it down and it's personalized. Yeah. No, I'm just observing it here and it's got everything, right? You got baseball and you got basketball, racing, soccer. And we'll show the experience, but you can essentially choose what you want on like the main screen and then have kind of on the side what you want on the side, correct? Exactly.

So when you talk about personization, you're actually itemizing everything as to how you wanted to look. Exactly. And personalization also implies, Andrew, that, But you can make it, obviously, you look at a view like this, and it looks complicated, but maybe it's because for it, the two of us, there are sports fans. But my dad, right, he's going to want something very simple, so he can have that. So it really is as sort of immersive as you wanted it to be. Right. Simple or more complex? Exactly.

It's impressive to see this, you know, being a very big sport. and our audience, obviously, being very big sports fans, it's always that dynamic of when there's a lot of things going on, how can I watch? I've done it in my own living room where I have a spare TV on the side where I literally bring it into the living room, plug it into an outlet, and then I have the main TV on with one game and then another TV on this game.

This obviously eliminates the need to have to do that. Exactly. And then you're able to, yeah, to have everything, all your favorite teams and sports at your fingertips and then you're able to enjoy it. Absolutely. So Colombia is who you're rooting for for the World Cup. Columbia versus Team USA that's going to be the finals in World Cup.

Oh, my goodness. Can you imagine? Imagine that, man. I can't imagine that. That would be awesome. Because New York is hosting the finale. And then Miami's hosting the third place game and a semi-final game. Exactly.

So it's just going to be a lot of fun and, you know, great action. Absolutely. Well, Javier, I appreciate the time. Thank you so much for showcasing the experience. And now I want to go and kind of walk the. so you can kind of teach us a little bit about how everything looks. Sounds great, Andre, I cannot thank you enough for having us in the space and looking forward to, yeah, counting the days for welcome. Mm-hmm, a pleasure and go Columbia.

Awesome. So there you go, that's what I was showing you. Like, obviously you have the stats. So you see that those are also the, you can even have the commentary. And this is probably the coolest one because this is where you select all the different sports. so you want to watch four. So you select here on the right. Exactly.

And then you have it. Boom. Watch it in multi-view. Oh, wow. So not only you have the four matches, but you have all the stats. If it's World Cup, then you have all the stats to the right. Right. And sometimes you want to have one, you still just want to watch soccer, but then follow the other ones.

Like what you just told me with the little TV. So you just spotlight it, that you'll be your main TV. Okay. And now what I'll do is to have the other three. but I can also bring, if I click here, I can bring the stats. And then you have all the stats and odds and even has an integration with Fund Duo

and things like that you can actually from the TV. So it really becomes like your sports control center. Imagine a Saturday afternoon in your couch. This is the more immersive experience. Yeah, you're distracted maybe on the phone, maybe trying to look up some of this information, but all right you could see everything. And those odds for,

Any sport, right? Any game? Exactly. So you have that. Obviously, the conversation of, hey, who was. And this is what I'm saying. This could be like a very family-oriented experience because you have everything right there.

And if I keep clicking, then... The group standings is cool too, right? Because it's hard to sometimes keep track, right? Who's one in the group? Exactly. So we can get into that and then have the entire group standings and you still have the audio of the match. Yes.

That's pretty cool. Oh, that's incredible. And let me see what else. The other one, probably the other cool one is the DVR. Like, for example, right? Now I say, yeah, recordings. And it'll take me into, let's say, Brazil, right? So I want to watch it. A click there. And this is what I was saying. If I say steel, then get me there, a goal kick, it will be, the penalty kick will be there. And then go and then boom, then you have it. So it's not like your, you're, typical highlights that you get out of, you know, the internet. See.

It's something very personalized to experience. You can go back and forth and watch. Right. Yeah, if there's a game you miss, you can go back, see exactly how everything went down. You might know the score, but you want to see exactly how it went down. Well, for Colombia, they're going to have a lot of lines because they're going to be scoring a lot of goals. Yeah, so that's pretty much. And then obviously, this is the piece that we talk about.

you can take the experience with you because it's, I mean, streaming is going to be an important component of this. So all of these can also be in streaming. Amazing, amazing, great experience. Did I convince you, Andrew? You did I have sold. I sign up.