Stuff You Should Know - Are crickets the future of food?
Episode Date: September 7, 2017Crickets are part of a larger insect-based diet enjoyed in most parts of the world. Loaded with vitamins, minerals and protein, and green to boot, crickets could help solve some of the world's food pr...oblems if Europe and America get on board. Learn all about cricket farming in today's episode. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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On the podcast, Hey Dude, the 90s called,
David Lasher and Christine Taylor,
stars of the cult classic show, Hey Dude,
bring you back to the days of slip dresses
and choker necklaces.
We're gonna use Hey Dude as our jumping off point,
but we are going to unpack and dive back
into the decade of the 90s.
We lived it, and now we're calling on all of our friends
to come back and relive it.
Listen to Hey Dude, the 90s called
on the iHeart radio app, Apple Podcasts,
or wherever you get your podcasts.
Hey, I'm Lance Bass, host of the new iHeart podcast,
Frosted Tips with Lance Bass.
Do you ever think to yourself, what advice would Lance Bass
and my favorite boy bands give me in this situation?
If you do, you've come to the right place
because I'm here to help.
And a different hot, sexy teen crush boy bander
each week to guide you through life.
Tell everybody, ya everybody, about my new podcast
and make sure to listen so we'll never, ever have to say.
Bye, bye, bye.
Listen to Frosted Tips with Lance Bass
on the iHeart radio app, Apple Podcasts,
or wherever you listen to podcasts.
Welcome to Stuff You Should Know
from HowStuffWorks.com.
Hey, and welcome to the podcast.
I'm Josh W. Chuck Clark.
There's Charles Malcolm Bryant.
And there's Jerry The Wiz Rollin'.
It sounds like an Aaron Cooper poster gone bad already.
Yeah, we will have like a swirly face,
like the weird people in Jacob's Ladder.
It's funny, we had a office visitor a couple of weeks ago
and I don't think you were here.
And in fact, I know you weren't here
because you had been in here.
But there was a, there's our great stepbrothers,
you know, the movie Stepbrothers,
for those of you out here out there,
there's a promo of John C. Reilly and Will Ferrell
with an Olin Mills type, you know, posed photograph.
And Aaron Cooper, our buddy from Kansas
who does our great Photoshop stuff,
made us into, I was John C. Reilly and you were Will Ferrell.
And the guy came in and was looking around
and was like, oh man, these are great.
And he went, look at that.
And he went, that looks like,
I don't know, it looks like it could be like something
like the movie Stepbrother or something.
And I said, oh, that's exactly what it is.
Yeah.
I tried to make him not feel bad.
That was nice of you.
That was very gracious of you as a host.
Yeah.
Like he didn't quite zone in on all of them or us.
I gotcha.
He should have like clapped loudly beside his ear.
Man, I had a little scary thing today.
Oh, what happened?
If I may, this is kind of part PSA.
This has nothing to do with cricket farming.
Okay.
But we're getting our basement waterproofed
because for 13 years it's been leaking water,
like really bad,
so much so that we have mold now.
Oh yeah, black mold?
Yes.
Oh no.
We're also getting mold remediation done at the same time.
Man.
So needless to say, that's a fun, fun way
to spend a lot of money.
But I come home today and my carbon monoxide alarm
is going off.
Oh man.
These yahoos are using a gas powered concrete saw
in our basement.
No.
And it's like full on saying,
get out of the house and my animals are in there.
So.
Oh man.
And I just happened to go home
after I went to a coffee shop to study
because I needed to grab something,
but I literally could have come home to dead animals.
Man.
And dead workmen in the basement.
Yeah, those guys too.
Wow, I'll bet they're not the sharpest tax
in the box anymore.
It was weird, man.
And they were down there.
I mean, not only did they not have on so much
as a dust mask for the gas,
but like concrete dust is really dangerous too.
They're like, I don't care.
I've got Obama care.
It was a weird man.
And just it freaked me out to the point where Emily,
she wanted to like fire the guy.
He wasn't even there like the, you know,
the foreman or owner of the company.
His subs were there.
Yeah.
And she wanted to be like, man,
if he doesn't understand that this is dangerous.
And he said, you know, open up your windows.
It'll be clear in 15 minutes.
And it took two hours for that alarm to stop going off.
Oh my gosh.
Wow, that is really scary.
It was really bad, man.
I was out on my deck basically
for the rest of the morning
until I came in with my dogs and my cat in a crate.
Man, that's like how some people commit suicide.
I know.
You know?
Yeah.
And these guys are just doing it grottis for you.
Yeah, it was weird.
Yeah.
Yeah, anyway, so I'm slightly shaken.
Yeah, I bet.
I'm glad you made it, man.
You look good.
You look okay.
Thank you.
You look healthy.
Your pallor isn't gaunt.
I think you're okay.
Oh, I just got to calm down here.
The sound of the crickets on our miniature cricket farm here
are soothing me at least.
I know.
They put me to sleep.
I'm glad we set that up.
That was pretty good.
That was one of our better segues, sadly enough.
Thanks.
Yeah, we are talking crickets, aren't we?
Yeah, we covered Intimophagy.
I meant to look up when, but it was,
seems like a long time ago.
Right.
And that's eating bugs and insects.
But this is focusing specifically on crickets
because by all accounts, they seem like sort of the,
our best bet at trying to get something like this
going in America for real.
Yeah, I mean, they're pretty easy to raise.
They don't require much space.
You can set up your own cricket farm at home.
And really, we should say the point of all this,
the whole reason anybody would want people
to start raising crickets at home,
is because the,
well, the earth is about to collapse.
And our food supply is in real danger, right?
So I've got some stats for you, Chuck.
Okay.
So meat consumption per capita
has increased into the developed world.
Actually, it's doubled in the last 30 years.
And that's thanks in no small part to the rise
of the BRIC countries, Brazil, Russia, India and China,
who have huge massive populations.
And as they entered capitalist,
the capitalist global economy,
have generally become enriched.
And the more money they have,
the more meat a civilization tends to consume
at least these days, right?
Yeah.
So that doesn't seem bad in and of itself
until you look into what kind of resources
it takes to actually raise meat.
So you ready for this one?
I don't know.
I'm afraid.
To produce one pound of meat,
that's a half a kilo basically of meat.
Is this beef?
Beef, sorry, yeah.
It requires about 2,400 gallons of water.
I've heard stuff like that before.
Which is like absolutely nuts.
Even when you consider that,
not only are you watering the cow,
you're also watering the crops that you feed to the cow.
So there's double water consumption.
But one of the reasons cattle,
beef requires so much water
is because you only consume 40% of the cow.
So 60% of the water is going to sustain parts of the cow.
You're not even eating, right?
So there's a lot of wasted water.
Even if your water delivery system is 100% efficient, right?
Yeah.
That's just water.
51% of the greenhouse gases
that are emitted on planet Earth
come from animal agriculture, 51%.
And one third of the world's adequate
or high quality cropland has been lost to erosion
or pollution in the last 40 years.
Now that's a huge problem,
whether we are all vegetarians or not,
because we're talking cropland,
but we use way more cropland to feed our livestock
than we do to feed ourselves, right?
Something like 56 million acres of land
are used to grow crops in the United States to feed animals.
4 million are used to grow crops for human consumption.
So there's a lot, a lot of resources
that are used up just from meat-based diets, right?
A lot of people say, well, just go to plant-based diets
and other people say,
you can't get enough protein from plant-based diets,
which apparently is not true from what I'm seeing.
Other people are saying, fine,
you want some protein, I got something for you.
And it's crickets.
Yeah, I'm kind of, well, not surprised,
but it goes to show you the population boom
if meat consumption has increased that much
in the face of probably more vegetarianism
and veganism than ever before too, you know?
Well, that's kind of heartening,
like if there does seem to be,
I guess if societies follow.
Yeah, like we should, I mean, we've been dancing around
doing episodes on vegetarianism and veganism for a while,
so we should probably tackle that at some point.
All right.
I'm kind of curious about the history,
because it seems like in the,
probably since the onset of America until,
and then I'm talking off the top of my head here,
but until probably the 90s,
it seemed like everybody was just like,
meat, meat, meat, meat, meat.
Well, there's a, I mean, it's definitely associated
with wealth, right?
If you can afford to eat a nice steak,
kind of indicates you have a certain amount of status
in your society, right?
Well, like the 50s, it seems like they would eat steak
for lunch.
Right.
And I can't imagine like a steak for lunch
that seems so indulgent.
Yeah, I think it is, you know?
Yeah.
Like, yeah, just give me the 20 ounce ribeye for lunch.
Right.
It's just, I don't know, I can't imagine that.
But in three martinis.
I don't argue with that part.
That is pretty indulgent.
Three martinis in a 20 ounce ribeye for lunch.
I mean, that was Don Draper, you know?
Yeah, I never saw that show.
I know.
I never saw it.
It's available.
Where, is it out there?
Really?
I thought they erased it all.
Yeah, they did.
They said, that's it.
It's done.
Uh-huh.
Didn't he go become a lumberjack at the end?
No, he did not.
Oh, okay.
Oh, that's dexter.
Oh, man.
I know we talked about the ending of that show, Craig.
I actually never saw the end of that one.
Uh-oh.
But you just told me about it.
Yeah, I think you told it to yourself
just to watch the finale.
Okay.
Um, so this dude, Kevin, uh, how would you pronounce that?
Bach-huber.
B-A-C-H, which is fine.
That's clearly Bach.
And H-U-B-R, you just don't often see two H's side by side.
No.
So anyway, Kevin Bach-huber is a dude
that is kind of championing,
oh, not kind of, very much championing this movement.
In 2007, he went to Thailand
and tasted crickets, deep fried crickets.
And he's from California and he was like,
hey, this is really good.
He's a far out.
They've been doing this in Thailand
since the late 90s,
the king established a big growing program
for crickets and cricket farms, education and schools.
Like, you know, this is a good way
to get protein in your diet.
And he said, I think this is the direction America should go.
And I'm gonna get in on the money side of it.
Yeah.
Like the farming of it.
Apparently it's a $20 million industry already.
Not bad.
No, it isn't.
And we should say that Bach-huber is one of several people
who are into this, the idea of cricket farming,
commercial cricket farming.
Yes.
And he's definitely one of the OGs for sure.
His business was the first to get approval
to sell crickets as food in the United States.
You got FDA approval.
Because the cricket industry actually is kind of old.
Well, that's not too old,
but I saw anywhere between 50 and 70 years old in the US
and they were raised to say feed fish
for commercial fish farming
or to grind up as a protein supplement for livestock feed.
So people have been raising crickets for a while
or to feed to reptiles to sell them to pet stores.
Yeah.
So there was an established infrastructure
of cricket farming,
but making the transition from selling it to feed
to cows or fish or snakes
to selling it to people to eat directly,
that was a big step.
And Bach-huber was the first one to take it in the US.
I should just say the reason I point out
he's just one of many is because
this House of Works article is basically like,
here's my report on Kevin Bach-huber's TED talk.
Sort of.
You know?
Yeah.
I think just he definitely deserves credit
because he's leading the charge,
but so are other people as well.
Yeah, he's woven throughout this thing though.
Yeah.
And if you listen to the Entomophagy episode, episode?
No, it's episode.
We pointed out then and it bears repeating
that America is new to this,
but I think it was like Canada and the United States
and Western Europe are literally the only places on earth
that don't consume insects
as a regular part of their diet these days.
So I saw it.
So this article kind of says the standard 80% of the world
regularly consumes insects as part of their diet.
I saw that there's a food and agriculture organization,
the UN organization report said something,
it was more like about a third of the population,
rather than 80%, maybe like 30 to 35%,
which is still significant.
Yeah, that's a big difference though.
It is.
And in the West specifically,
the idea of eating bugs is not,
it's not commonplace, right?
And I actually saw a pretty good explanation for why.
Like 13 of the 14 large livestock animals
that are domesticated are found in Eurasia
and made their way over to the Americas.
And those things, those animals provide not just meat,
but also things like milk, clothing, everything basically.
So since these, what you would call Western countries
had access to these domesticated animals,
they never needed bugs as a food source.
And then secondly, since they were raising domesticated animals,
by definition, they had a sedentary agricultural lifestyle
which meant that their exposure to bugs was bugs as pests.
So not only were bugs not edible,
they were something that were just undesirable on their face.
So that led to the, it closed the door
on bugs being eaten by Westerners.
And so that came to be filled by a sense of disgust
which is a basic human emotion,
but it's the only one that's culturally bound
which means you learn what is disgusting
from your cultural group.
Yeah, for sure.
But that also means you can unlearn it too.
Well, if Big Cricket has anything to do with it.
Why don't we take a quick break
and then we're gonna come back and talk to about a UN report
that kind of changed a lot of things about four years ago.
Then inside Big Cricket I should love and shock.
On the podcast, Hey Dude, the 90s called
David Lasher and Christine Taylor,
stars of the cult classic show, Hey Dude,
bring you back to the days of slip dresses
and choker necklaces.
We're gonna use Hey Dude as our jumping off point,
but we are going to unpack and dive back
into the decade of the 90s.
We lived it and now we're calling on all of our friends
to come back and relive it.
It's a podcast packed with interviews, co-stars,
friends and non-stop references to the best decade ever.
Do you remember going to Blockbuster?
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Do you remember getting Frosted Tips?
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No, it was hair.
Do you remember AOL Instant Messenger
and the dial-up sound like poltergeist?
So leave a code on your best friend's beeper
because you'll wanna be there when the nostalgia
starts flowing.
Each episode will rival the feeling
of taking out the cartridge from your Game Boy,
blowing on it and popping it back in
as we take you back to the 90s.
Listen to Hey Dude, the 90s called
on the iHeart radio app, Apple Podcasts,
or wherever you get your podcasts.
Hey, I'm Lance Bass, host of the new iHeart podcast,
Frosted Tips with Lance Bass.
The hardest thing can be knowing who to turn to
when questions arise or times get tough
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Ah, okay, I see what you're doing.
Do you ever think to yourself,
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This, I promise you.
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Um, hey, that's me.
Yep, we know that, Michael.
And a different hot, sexy teen crush boy bander
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Kids, relationships, life in general can get messy.
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Listen to Frosted Tips with Lance Bass
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Cha, cha, cha, cha, cha, cha, cha, cha, cha, cha, cha, cha,
cha, cha, cha, cha, cha, cha, cha, cha, cha, cha.
All right, so I promised you a UN report.
2013, there was a big kind of sea change.
I don't know about sea change.
It was the beginning.
Beginning of a sea change.
They issued a report called Edible Insects
Colon, Future Prospects for Food and Feed Security.
And it was basically just championing entomophagy
and all the benefits that surround it,
like how nutrient-dense crickets and other insects are,
the fact that it's socially sustainable, economically viable,
and friendly, environmentally friendly.
And it kind of paints it as like, hey, this is the future
or it could be part of the future, at least,
of getting protein into Americans.
Right.
And the report itself doesn't focus exclusively on crickets,
but crickets feature prominently in the report.
To the star.
It was about bugs in general and eating bugs in general.
And it made a pretty big splash.
I remember when it came out, like it really
hit the news cycle pretty hard.
But it also caught the attention of that Bachcuber guy
who said, all right, I think I'm going to get into this,
because he'd already been exposed to eating crickets in Thailand.
And then when that UN report came out,
he, I think, began his startup here in the states
of his commercial cricket farm startup.
Yeah, it's funny.
They put in this article that it was the most popular document
in the history of the UN.
Yeah, I didn't see that anywhere.
I think he said that at his TED report.
Yeah, yeah.
But it definitely made a splash.
I'll give him that for sure.
Yeah, he spoke at a TEDx Youngstown, Ohio,
because that's where he's based.
That's where his company is.
And I guess he just made up his own TEDx probably.
All right, so let's talk about crickets.
Well, all insects in particular are very rich in protein,
like we've talked about.
They have a lot of healthy fats, a lot of zinc, a lot of iron,
a lot of calcium.
And there's something called, I guess, efficient animals.
Well, yeah.
I mean, this is when vegetarians and vegans are like,
these kind of terms make their skin crawl, I'm sure.
But the kind of efficiency you get out of raising and killing
and eating an animal is on a spectrum.
And from cows, like you talked about, it's probably the worst.
I wouldn't guess, don't you think?
Right, right.
The animal itself is efficient at converting food
that you feed it into stuff that you can get from it.
Yeah, so like you said, not a lot of the cow is used to eat.
No, it's like 40% of a cow is edible and digestible.
And I think the chicken is about the most efficient animal
protein right now.
Right.
But nothing like crickets.
So there's two different things here, right?
So you've got efficiency in nutrient conversion, which
is say, like if you eat an apple, you can convert X amount
of the energy available in the apple into energy
for yourself, metabolism, right?
And poop.
Right, but poop is waste.
So that stuff wouldn't count toward efficiency.
It would actually subtract from your efficiency
and lower your efficiency.
If you ate an apple and used every bit of it
and it produced zero poop, you would have 100%
efficiently converted that apple into useful energy, right?
And that'd be a weird apple.
It would be a be a magic apple.
And you wouldn't need a poop chute.
But instead, you do because there is no such thing
as 100% efficiency in any animal, right?
But some are better than others, like you were saying.
And with a cricket, it's something
like they're like 12 times more efficient at converting food
into usable energy or stored, in this case, stored protein,
right?
So for every kilogram of live cricket weight, which
is a pretty substantial amount of crickets,
but kilogram to kilogram or pound to pound,
it just takes 1.7 kilograms of feed
to produce 1 kilogram of live crickets.
Not bad.
For a cow, it takes 10 kilograms of feed
to produce 1 kilogram of beef.
Very inefficient by comparison.
So if you take the fact that it doesn't take much feed
to produce a biomass of crickets,
and that crickets are 80% edible and digestible
compared to the cows, 40% edible and digestible,
then you really have a, if you're just going pound
to pound or kilogram to kilogram,
a much more nutrient dense, much more efficient,
and then therefore much less wasteful animal
that you could eat.
Yeah, a lot of that has to do with the fact
that crickets are cold-blooded, so they're
very much more efficient at converting that feed into protein.
And crickets aren't even the most efficient insect.
No, no.
I'm not sure which one is, actually.
I think mealworms are pretty efficient.
He just said that because you're eating a mealworm.
Right.
Well, I have a mealworm farm.
I was going to ask you to buy in on it.
Oh, really?
Uh-huh.
All right.
How much in my pocket?
See?
Is that a mealworm farm in your pocket?
It is.
My pocket mulch.
So like we mentioned, Mr. Bach Ruber is,
if he's not German, he should be.
Kevin Bach Ruber?
I think he's Irish German, maybe.
It's spelled KVN, though.
So we're just inserting vowels for me.
All right.
Like D-N-C-E.
What's that?
It's this band.
Oh, OK.
Probably a young person's band?
I believe so.
No wonder.
I don't know.
But he is one that I think they're about,
and this has probably changed even since this is written,
about 25 or so, cricket start-up farms here
in the United States.
Yeah, I couldn't find the current number.
Let's just say at least 25.
OK.
Although, I'll bet they go under pretty quick.
You think so?
I could see losing your shirt on cricket farming right now.
And so it's just so early, and the market is so not there,
and the stuff they're producing is so expensive.
Well, and their output right now is still really small
in the early years here.
But the dream for him and all these cricket farmers
is that one day it will, I don't think
they have designs that will ever be in some parts of the world
where it's on every menu and every restaurant.
But they would certainly like to see cricket snacks
in grocery stores and menu offerings
in some of the more wacky hipster restaurants, at least.
Yeah, do you watch Shark Tank?
Oh, you know I do.
OK, so did you see the one with Rose Wang and Laura Desario?
I've seen them all.
OK, so you saw the one with chirps.
They're cricket-based snack product chirps.
I want to try it.
I do, too.
I'm not an adventurous eater, as you know,
but I would totally try fried crickets and things.
It doesn't gross me out for some reason.
No, and I would try it as well.
And I don't know if you remember or not,
but when we did that locust thing for Science Channel,
the second time it's come up this month, weirdly enough,
they made fried locusts and I refused to eat them.
And it wasn't because I was grossed out.
It was because I was sure that I was going
to have some sort of weird allergic reaction to them.
Oh, right, because they're shellfish, right?
Yeah, yeah.
And I would have had to have been like, you know,
life-flighted somewhere to a hospital
and would have missed my flight home.
That's what you cared about.
That is the only reason I didn't eat them.
It had nothing to do with disgust.
But in that UN report, they address allergies
and they said that it's actually exceedingly rare
that somebody has an allergic reaction
to an arthropod or to an insect, I should say.
But the reason why I thought so is because, yeah,
I had had like a shrimp blow up once.
Right.
And I just was not about to roll the dice on that,
not for what Science Channel was paying us.
Well, I think it's very funny that you,
I remember your shrimp years in that
you had an allergic reaction to shrimp,
but you wanted to eat shrimp so bad,
you started to eat shrimp a little bit
just to see if you could eat shrimp.
Yeah, shrimp chips.
Yeah.
Which use real shrimp powder.
It's like, I think Japanese or Korean or Chinese delicacy.
But now you can eat shrimp, right?
Yeah, I did immunotherapy and now I'm fine.
I can eat shrimp all day long.
I love that you were so dedicated to eating shrimp.
Yeah, I love shrimp, man.
Good shrimp, like seasoned with old bay, just simple stuff.
Oh, man, so good.
This is a great time to bring up one of my big pet peeves.
I know that cooking with shrimp heads and tails on
increases the flavor quite a bit.
Does it?
Yeah.
Okay.
Which is why they do it.
But it's one thing if you get an appetizer
with like a prawn with a head left on
or something, but if you, like I get pasta dishes sometimes.
Oh, yeah.
That have like heads and tails on them.
If there's a fork involved, you don't want to have to
put your fork down and take the head and tail off.
No, like you literally have to dig them out of the pasta,
take the head and tail off and then put them back
in your food, which is just, I don't get why restaurants
do that, like maybe cook it in there
and then take it off for us.
So I ran across a reason probably why.
All right, let's hear it.
There's something called chitin, which makes up the exoskeleton
of bugs, but it also makes up the shells
of crustaceans as well.
And chitin supposedly, if you don't have
an allergic reaction to it, chitin is apparently good for,
it's said to be good for weight loss, digestion,
it aids in digestion allegedly.
And I think it has something to do
with your blood pressure too.
And in other countries, non-Western countries,
I think they prescribe chitin quite a bit
as like a dietary supplement.
And I saw one study that said, yeah, it had a little bit
of an effect, a little more than placebo,
but not clinically significant, but it was just one study.
So I'm curious if chitin actually does have an effect,
but it's possible they're saying you should eat
the whole thing.
Well, that's what I was gonna say.
All of this shell.
What?
I mean, I don't know, they could also just be a fat,
lazy chef, you know?
Well, I mean, I'll eat a soft shell crab
till the cows come home, but I'm not eating a shrimp tail.
Yeah, it sounds gross.
Well, it's just not like, they don't soften up enough.
But if you think about it though,
if you're eating a fried cricket or something,
you're eating the whole thing, shell and all antennae.
Well, yeah, but I feel that in the soft shell crab zone.
So you eat the shell of the soft shell crab?
Yeah, that's what you're supposed to do.
That's what it is.
I don't know that I've ever had soft shell crab.
Oh, my friend.
Is that like a blue crab?
No, I think it's a special kind of crab.
Oh.
That has a-
Parents must love it very much.
I might be wrong.
I think it's a special kind of crab
and then you prepare it with the shell,
but I think the shell is soft to begin with though.
I don't think it's just from cooking,
but like the spider roll is one of my favorite sushi rolls.
That's soft shell crab.
Okay.
Yeah.
I thought that was crab like spelled with a K,
like fake crab.
No, no, the little legs are coming out of the end
and everything.
What?
That's why they call it a spider roll
because it looks like little spider legs.
And I'll try that.
And then like a soft shell crab sandwich is,
I mean, you open the bun
and there's just like this crab staring at you.
Yeah, go on.
How's it going?
Right.
You're going to eat me in a second, aren't you?
I'm getting hungry now.
You want to take a break real quick?
Well, quickly before we just should mention
that they did get a deal on Shark Tank.
Oh yeah.
With Mark Cuban for chirps.
Right.
We're contractually obligated to mention Mark Cuban.
That's right.
We get our kickback coming.
I would try chirps for sure.
If the chirps people are out there listening
and you want to send us some chirps,
I will try them up.
All right.
So let's take that break.
OK.
On the podcast, HeyDude, the 90s called David Lasher
and Christine Taylor, stars of the cult classic show HeyDude,
bring you back to the days of slip dresses
and choker necklaces.
We're going to use HeyDude as our jumping off point,
but we are going to unpack and dive back
into the decade of the 90s.
We lived it.
And now we're calling on all of our friends
to come back and relive it.
It's a podcast packed with interviews, co-stars, friends,
and nonstop references to the best decade ever.
Do you remember going to Blockbuster?
Do you remember Nintendo 64?
Do you remember getting frosted tips?
Was that a cereal?
No.