Stuff You Should Know - Nickelodeon:The Best of Slimes

Episode Date: September 8, 2026

Today we tell the story of the kids TV network that changed it all, Nickelodeon.See omnystudio.com/listener for privacy information....

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Starting point is 00:01:27 Listen to Underground Zero on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Welcome to Stuff You Should Know, a production of IHeart Radio. Hey, and welcome to the podcast. I'm Josh, and there's Chuck and Jerry's here too, and that makes this a good old-fashioned Stuff You Should Know edition. That's right. And unfortunately, we have to issue a COA for this one. Oh, yeah. And it is pretty unfortunate for sure. Yeah, I mean, you see the title Nickelodeon and you think just a rip-worn good time and nostalgia fest.
Starting point is 00:02:09 And it is that, but we kind of tell the whole story of Nickelodeon, which very sadly includes some sexual abuse. And so trigger warning for people in general and definitely for parents listening with kids. There you go. Well done. We should just edit that as a clip. And any time we have a COA, just pop that in. Yeah, great. All right.
Starting point is 00:02:33 So let's get to the fun nostalgia part first, at least, right? Yeah, for sure. So Nickelodeon was probably a little after your wheelhouse, right? Were you always a little too old for Nickelodeon? Was there ever a Venn diagram with you and Nickelodeon in happiness in the middle? There's a brief time of a little bit of Nickelodeon stuff for me, but I was just on the edge of being a little too old. But some of the stuff, like I definitely remember you can't do that on television
Starting point is 00:03:02 and a little bit of double dare. Yeah. But yeah. I mean, this was right in the middle of your wheelhouse, so I bet. I watched this all the time. Yeah, that's great. I watched pinwheel. I watched, like you said, they can't do that.
Starting point is 00:03:16 You can't do that on television, double there. What else did I watch? Danger Mouse, Inspector Gadget. Oh, wow. I mean, just basically anything they would put on. Today's special. I was huge into today's special. Anything they would put on, I would definitely watch, and I loved it all.
Starting point is 00:03:36 I love it. Well, this one's for you, baby. Thanks a lot, ma'am. One thing I did not realize, though, is that Nickelodeon started in my home state of Ohio. And I don't know if you've noticed or not, but I'm pretty selective about when I claim Ohio is my home state. That's sure. And I know you love to rub it in that you're in Atlanta native, and it's just, you know, I'm a newbie, a carpet bagger. But at any rate, that's where Nickelodeon started, actually, in Columbus, Ohio, as part of, like, this. test that Warner Cable did, pretty forward-thinking test in 1977 when they're like,
Starting point is 00:04:13 hey, you know everybody watches TV with antennas, we're going to launch the first cable network in the United States, if not the world. Yeah, it was called Warner Cable. They opened that studio in Columbus, like you said, and they had 30 channels at first. I guess you'd pronounce it Cube, huh? Yeah, that's what I'm going with. Q-U-B-E. and you could pay $10 bucks a month,
Starting point is 00:04:37 and, you know, depending on what you were into, you could get shows like Flippo's Magic Cars. They had an early show kind of preceded Star Search, even, I think, called Talent Search. Yeah, and I was wondering if Star Search grew out of Talent Search, and I could find no correlation. Yeah, I couldn't either. So we give that rumor two and a half stars. Very nice.
Starting point is 00:05:00 I used to love Star Search. I never really watched it that much, but I do know that Rosie O'Donnell got her start there. Oh, really? Mm-hmm. Okay. Oh, she killed. That was a big fan.
Starting point is 00:05:10 She won like 15 weeks in a row or something like that. Was she, well, it had adult stuff too, or was it just kids? Oh, her sets were filthy. Right. So, yeah, they had talent search, but the cable system, it had a gimmick at first, which was a remote control that was wired to the cable box, I guess, that let you interact with the... shows and it didn't work out. I think they realized that that gimmick like didn't fully work.
Starting point is 00:05:42 They also had other financial difficulties. And I think it launched in 77 when it was done by 84. But one of the channels, which was Penwheel or C3, lived on. It was created by a woman named Vivian Horner, who came from the TV, the great TV show, The Electric Company. Yeah. And it was commercial-free programming for preschool kids. 20 or no, 12 hours a day of it, 14 hours a day on weekends. And like you said, commercial-free. And that was the network, right?
Starting point is 00:06:15 And Pinwheel also had an eponymous show called Pinwheel, which I also watched a lot. Now what was that? I mean, it was a show where live human actors interacted with puppets and the most memorable character for me was Gary Ganoo. Oh, is that where that came from? Yeah, there's no Ganoos, wait, there's no Ganoos, like good Ganoos with Gary Ganoo. I've heard Gary Ganoe. I had no idea what the origin was.
Starting point is 00:06:45 So any word that started with N, he said good, like, he added that G at the very beginning. What a bit. Can you imagine him just hanging out late one night, smoking a joint, being like, I've got it. Yeah, it was one of those things. It was late 70s, early 80s, pot smoking, like kids programmers, essentially, is what that kind of show was. Okay, that's great. It was good.
Starting point is 00:07:11 But the whole network was called pinwheel, too, at first until somebody was like, hey, I really like the sound of the word Nickelodeon. And they said it like 50 times in this one meeting. And finally, everybody was worn down enough that they're like, we'll change the network pinwheel to Nickelodeon. I think that was in 1979. Yeah, 79. And you're right. I think, you know, a Nickelodeon was like an old-timey, like, movie house that you paid a nickel to get into. But they didn't name it for that reason.
Starting point is 00:07:39 I think they, like you said, I think they just thought it had a nice ring to it, I guess. Yeah. And also, weirdly, they had an old-timey man is their first logo, an old-timey man looking into like a, I guess, like a small movie player. Yeah. And it was like right in, it dovetailed with that era. where if you went to Wendy's, like their wallpaper was made of like 1910 newspaper ads. Oh, yeah. Old Wendy's is great. And Tiffany lamps and all that.
Starting point is 00:08:08 Uh-huh. I'm still unsettled by those high-laced women's boots that they always advertised. Yeah, too sexy. I might have seen ads for Wicker wheelchairs, too. Maybe that's where that came from. Yeah, your biggest fear. But at any rate, they got rid of that after a couple of years, and they came up with the first good Nickelodeon, um, low-eastern, um,
Starting point is 00:08:29 which is a silver pinball with Nickelodeon written over it in different colors. It was very pretty. Yeah, very popular bubble letter style at the time. A year later in 1980, a guy named Cy Schneider, who was an advertising executive, became the first president of the network. He had a little experience. He was involved on the marketing advertising side when Mattel sponsored the Mickey Mouse Club in the 50s.
Starting point is 00:08:55 So he had a little bit of experience with kids TV from the ad side. but this was kind of a new jam for him. So he started marketing Nickelodeon as the Young People's Network. And they had some, you know, fun shows. I do remember, I didn't watch any of these, but I remember Reggie Jackson's World of Sports. I remember that being a thing.
Starting point is 00:09:14 And I also remember the Leonard Nimoy show being a thing. Leonard Nimoy's standby, colon, lights, camera, action. Yeah, I never saw or even heard of either of those shows. But it kind of gives you a taste of how Nickelodeon started out is it skewed slightly older. So they can see 14-year-old boys watching those. Yeah, I was nine at the time.
Starting point is 00:09:37 So I was aware it was around. I was aware of the show LiveWire, which was a live tape show in front of a teenage audience at the Ed Sullivan Theater, even, in New York City. It was like a current event show. So I knew about that show, and it was really popular.
Starting point is 00:09:53 It won their, gave him their first Cable Ace Award. And then, I don't think we mentioned that they were splitting airtime, like they ran programming during the day, but the A&E network was on after hours. Right. Sexy ballet. That's right. Livewire, I looked into that a little bit because I never watched it.
Starting point is 00:10:14 I don't know that I'd even heard of it to tell you the truth, but when I saw like the set, it rang like a little bit, like a vague bell, but it was for definitely older kids, kids older than me, like teens. And there is a, there's a clip. can find of Adam Horowitz, King Ed Rock from Beasty Boys. Oh, yeah. As a 17-year-old posing as a, like he went into the audience of Livewire, and he asked a question of Africa Bombada, who was the guest at the time,
Starting point is 00:10:45 he's like, hey, have you heard that new record from the Beastie Boys cookie puss? And he got Africa Bombata to admit like, yeah, he'd listened to it and he had the record and he liked it without ever saying, like, I'm one of the Beastie Boys. Like he was just plugging this as like just some average audience member. It's pretty great. Oh, that's funny. I mean, Live Wire had some good stuff. Like Riem performed on Livewire in 83.
Starting point is 00:11:08 The Ramones. The Ramones did. I know that Frank Zappa was a guest. So they were definitely like somebody cool was running that show. Yeah, and not only like they were cool enough to want those people on, they were cool enough to get those people on that show. Right. Yeah. This is on Nickelodeon, everybody.
Starting point is 00:11:26 And this is one of their first. like really great shows. And then something else changed almost immediately when Nickelodeon just really started getting going. They brought on a woman named Geraldine Laybourne, and she was kind of like, not the antithesis to Syner, but certainly had a different view of what Nickelodeon should be doing. Syner's thing was, you know, like you said,
Starting point is 00:11:52 he came from the advertising to kids' world. What's wrong with that? And Geraldine Layboard, Gordon's whole thing was like, let's find out what the kids want and go on that premise and not try to sell them stuff. Let's just like really make this a network for kids rather than just saying that's what it is. And really it's for advertising or something like that. Yeah, for sure. I think Schneider was a bit older too.
Starting point is 00:12:16 Yeah. If he was working on the Mickey Mouse Club in the 1950s, this was like 30 years after that. Yeah. And she also recognized like, hey, you know, a lot of people are treating this network and these shows. is a stepping stone, like, get in the door doing these children's shows so they can go on and do other things in Hollywood. And she was like, I want staff that, like, wants to do this and wants and is dedicated to, like, kids programming, which seemed like a really kind of savvy move, I think. For sure, for sure.
Starting point is 00:12:45 It didn't matter whether you did cocaine. That was not part of it. It was, how do you feel about kids programming, right? That's right. Uh-huh. Full stop. One of the things that Nick did, I'm just kind of call it Nick because I watched so much of it. I'm on a first name basis with it.
Starting point is 00:12:59 Yeah. But they would basically poach TV shows from Canada. Yeah. They still do, as a matter of fact. There's still, like, a lot of the shows that were on Nickelodeon that I watched as a youngster, I was like, something's not quite right with this show. Turns out they were all Canadian. As an American, it seems slightly sideways.
Starting point is 00:13:19 Exactly. I'm like, these people are really nice. Yeah, exactly. You can't do that on television was a Canadian show. that came from Ottawa Station a couple of years previous from its debut on Nickelodeon in 1981. And that was a great show.
Starting point is 00:13:34 It was created by Roger Price and Jeffrey Darby. And it was a skit show that was squarely aimed at making kids laugh, like that kind of humor. Yeah, and one of the ways that they did that is that the teen and even pre-teen actors had like a say in how the scripts went and like what the scenes were.
Starting point is 00:13:54 And so that was cool in and of it. because, I mean, they were speaking directly to you. It kind of ran through that filter. And then also, they would, the show itself was almost like a character. The show itself could be like a set or a scene or something like that. And not just like them chatting in between shooting. Like there could be, if I remember correctly, there was a scene where one of the kids was playing a character who was chained up in a dungeon.
Starting point is 00:14:21 And another kid who wasn't dressed like them just came. in and took over for him because that kid had to like go home and do homework or something like that. And they did it in the middle of the scene. So like there was, it was just kind of weird like that. And it really worked for that show. It's, it's a really good show. I went back and watched it. And you definitely have to be of that age to really appreciate it. But I remember loving they can't, or you can't do that on television. Yeah. I, uh, I went back and watch a lot of this stuff like clips on YouTube. And I realized that I watch more of this. and I remember watching, I guess. And I remember that guy.
Starting point is 00:15:00 Who was the main guy on that show? Like, the main adult cast member. His name was Les Lie. Less Lie. That's it. I think he went by Les, too, because they all went by their real first names. Yeah, it was kind of like,
Starting point is 00:15:12 if you've ever seen the Larry Sanders show, it was kind of like that. They would have these meta moments. Right. Well put. This preceded the Larry Sanders show and was actually where it came from. Are you joking?
Starting point is 00:15:24 Yeah. Okay. I might have been. You never know. And Alanis Morissette was also on it, too, because you can't have a Canadian TV show without having Alanis Morissette on it. Yeah, ironic that she was on that show, right? I don't know. Do you think?
Starting point is 00:15:40 Well, that was where the slime came from. Nickelodeon is very famous for its slime. In fact, I am using the title that Livia, who helped us with this, titled it, Nickelodeon, the slime of our lives. Great title. But Nickelodeon has always been associated with that green slime, and it got its first dump on, you can't do that on television. Yeah, if you said, I don't know, you would get slimed. That's just how it went.
Starting point is 00:16:06 Oh, is that the trigger? Yeah, I don't make the rules. It's just how it. Except for one show, and this just goes to show you how early 80s this was, they had an episode where the Russians took over, and the slime was red slime instead. And if anyone who said the word freedom would get slime. Well, apparently the story of how it became green slime was an accident because they had made the slime but couldn't shoot that day or something and it turned green by the next day.
Starting point is 00:16:34 And so they ended up with green slime. Yeah. And then I guess you would get like a bonus of something between $25 to $50. I guess it depends on how much you held out for. And they would shoot all the sliming scenes at the end of the day. And then you would get slimed and then they would cut and you would run off to the showers because different iterations. of slime sometimes turned to paste in your hair if you didn't get it out fast enough. And they finally found the right one is a methyl cellulose blend that had zero allergens in it,
Starting point is 00:17:06 so they could even dump it on audience members without fear of litigation. Right. Yeah. Or at least them winning litigation. But it went through all sorts of different things like cottage cheese, vegetable oil, vanilla pudding, jello for a little while. Yeah, applesau. Yeah. Should we take a break?
Starting point is 00:17:25 Yeah, I'm getting kind of excited, so yeah. All right. It's getting good, everybody. So we'll be right back with more on Nick. The long loading times. The glitchy video calls. That's your house asking for better internet. Switch to Bell Pure Fiber, Canada's most reliable internet awarded by Open Signal from $75 a month.
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Starting point is 00:19:34 who's full of life and don't talk. Listen to Here's the Thing on the IHeart Radio app Apple Podcasts or wherever you get your podcasts. All right, so you can't do that on television was a pretty decent success, but Nickelodeon itself was not like a huge hit yet. In late 83, a guy that named Bob Pittman,
Starting point is 00:20:14 who we've talked about, you know, one of the founders of MTV and our boss at IHeartMedia. Several rungs up. I don't know if he would consider himself our boss. I think he may know who we are, at least. Perhaps. But yeah, Bob runs IHeartMedia. And he became head of Nickelodeon's parent company, which was Warner Amex at the time.
Starting point is 00:20:39 He was in 83. He was a lot younger than Syner was. and the writing was on the wall that Schneider wasn't going to be around too long and younger folks were going to be running this younger viewership network. Yeah, and Pippin had a lot of cred around the television world because of MTV
Starting point is 00:21:00 just from two years before, right? And so he took over Nickelodeon, or he didn't take over Nickelodeon. When he became the head of Warner Amex, he was now over the people who are running Nickelodeon, and he took an interest in it early on. And so after Schneider left, Geraldine Laborn was put as the head of the network.
Starting point is 00:21:24 And now Nickelodeon really blossom. Like, this is the Nickelodeon I remember and really loved. This is 1984, I think. Yeah. One of the first things that Laybourne did was she turned to the Fred Allen agency, which had helped basically figure out how MTV should brand itself. She said, do this for Nickelodeon, and they got to town.
Starting point is 00:21:46 Yeah, the other thing they did was they started selling ads and commercials, which they realized, I think, pretty quickly afterward, like, hey, that's a pretty good idea to start getting some money flowing in. So Fred Allen, the firm comes in. They said, all right, we're going to do focus groups. We're going to get kids together, and we're going to find out what they want. and what they found out was kids were kind of roundly annoyed by adults that were patronizing and trying to get them to watch something that basically sucked, and they were tired of it. So they said, you know what we're going to do then?
Starting point is 00:22:24 We're going to craft this network around this idea and this theme that, like, this is for kids and this is for kids to stand up, stand up and like shout, like, hey, you're not listening. to me, like, this is for us and do things that we want to see finally. Right. If I remember correctly, an early iteration of their new logo was a child setting a couch on fire inside a living room. I think you're right, yeah. But they actually did redo the logo.
Starting point is 00:22:54 They're like, this pinball and rainbow letters thing is so childish and patronizing. Sy Schneider. Come on. I still like it. Oh, really? Yeah. I thought it was very cute. All right.
Starting point is 00:23:05 I would look at it all day long if I could. Well, you can do that if you want to. But they, I guess I could. But they changed the logo by essentially picking what designers roundly think of as the ugliest color around. It's Pantone 21. I don't know if you say the zero first, maybe. Pantone 021 orange, which is now recognized pretty much everywhere is Nickelodeon
Starting point is 00:23:31 orange. But at the time, because everybody thought it was so ugly, no one used it. So Nickelodeon basically claimed this ugly color and it became just like completely synonymous with the network. It was a great branding move. Yeah, actually, I just looked up the previous logos and I had forgotten the little pinball multicolored balloon letter thing. But now that I see it, I totally remember it. No, it was a good logo. Yeah. Anything with different colored balloon lettering is a. Okay in my book. Well, you're child of the 80s like me. Yeah. And, you know, as a we'll see many of the sets and everything in the 80s.
Starting point is 00:24:07 I guess we'll get to that, but they had some pretty legendary, like, super 80s sets on their shows. Yes, they do, man. I could look at pictures of those all day, too. But the logo was animated, so it could take, you know, take different shapes,
Starting point is 00:24:19 like sometimes it was an ice cream cone or a rocket ship or something. And then later on, when slime became, like, sort of what the network was, you know, at least like a symbol of the network, it looked like a slime splat, and that's kind of what they stuck with. Right.
Starting point is 00:24:35 They also did bumpers, you know, coming in and out of commercial breaks. Mm-hmm. Like the animated ones. There was a series of them by like a doo-wop singing group called the Jive 5. Those are great. Do you remember those? Yeah, and I went and watched some of them today, and I was like, oh, yeah, I remember these. They were great.
Starting point is 00:24:54 There are two standouts. One I can do is Nick, Nick, Nick, Nick, Nick, Nick, Nickelodeon. Right. There's another one. I've never been able to do it. too fast for my my thick tongue, but it is great. So just go look up Nick Jive 5 bumpers and you'll see what I'm talking about. Well, what was the fast one? Like, just tell me a slowed down version or something, so I might recognize it. Um, no. No. All right, I'll look it up after. Yeah.
Starting point is 00:25:24 You're going to have to do that. Hey, man, I admire your, you know, gumption to stick up for yourself. I thought about it. Uh, so with Lay Bourne running the show, they started doing some pretty great original programs. They had a sketch show called Out of Control that I remember was hosted by Dave Gouillier of Fitch, Full House. Yeah. Yeah. And a show called Turkey TV,
Starting point is 00:25:48 which I had not heard of until I saw the description that it was like a clip show basically hosted by a VJ essentially. And then I was like, yeah, I think I remember that one. I do not remember that one at all. But they would do something that Nickelodeon was also really good at, besides poaching Canadian shows, they would go overseas and find funny clips or funny commercials or whatever.
Starting point is 00:26:15 Sometimes other clips from other kids shows in completely different languages, and then they would overdub them in English and use them. And they did that with Turkey TV a lot too. So that was like, that was, they just did that all the time. Now I'm like, yeah, those kids were totally day-nish. I had no idea at the time.
Starting point is 00:26:35 But again, I was like, there's something not quite right about how these kids are dressed and the toys they're playing with. Yeah, that's funny. Yeah, that's exactly what it was. I was watching that without knowing it. That's just funny that a kid can be like, something slightly off here, and I can't pinpoint what it is. Yeah. Because you didn't know they did stuff like that back then. And I always shrugged and it was like, whatever, it's still fun to watch.
Starting point is 00:26:57 It's on TV. It was always there, you know. The Great Gazoo was over my shoulder like, it's European, don't know. So Laybourne went back to Darby, one of the guys who co-created, you can't do that on television. It was like, hey, what else you got? And he said, what about like a game show where kids go through kind of a crazy obstacle course or do these wacky things?
Starting point is 00:27:22 And that was the seed of the idea that became Double Dare. I watched an episode of Double Dare earlier today, too. It was a lot of fun to see. So good. And it was like, Truth or Dare, where you could. answer a trivia question or dare the other team if you didn't have the answer. And if they didn't have the answer, they could double dare back. And generally at that point, the team would opt for what was called the physical challenge. And it was, you know, the one I watched today was two kids
Starting point is 00:27:50 stand on one side of the room and throw eggs at the two kids on the other side who were blindfolded and holding like marching band crash symbols in their hand. And the first one to just randomly crash a crash symbol as the egg comes at them without being able to see it as the team who wins. So just really fun, dumb stuff if you're, you know, nine to 12 years old. Yeah. Like, what a great idea. But not only though, was it like, like there were great little parts like that. The whole thing, every single part was just operating on all cylinders. Yeah. The host Mark Summers was somehow perfect for that show. He was great. He was wonderful. The set, like you said, it was in the Memphis style, which was huge in the 80s.
Starting point is 00:28:37 Yeah. Like, Peewee's Playhouse was Memphis. You would know Memphis if you're not familiar with the term, you've seen it a million times. But those sets are just a feast for the eyes. And then, yeah, the things they came up with, like, one of my favorites was the picket, where you had to, for a physical challenge, you had to get a flag out of a giant nose. And to get the flag out, you had to pick out boogers first. and then slime would come out of the nose. And then after all that, you had to stick your arm all the way up there
Starting point is 00:29:07 and pull the flag out. That's just so fun to create shows like this. That's what kids want to see. Exactly. Yeah. And then the other thing, every single contestant was so psyched to be there. And it took it so seriously. It was completely sincere.
Starting point is 00:29:24 It was just a wonderful... I love Double Dare. I could watch Double Dare. I could watch Double Dare. All day long. Yeah. I can do a lot of this stuff all day long. Can you imagine getting that phone call or letter in the mail where you are picked to be a contestant on that show and what that must have felt like as a kid?
Starting point is 00:29:43 Yeah, for sure. For other kids, I would have dreaded that. Oh, really? Yeah, I was that kid who was like in the circus when the clowns were coming down the aisle. I would be like, do not pick me, please, God, please don't pick me. Yeah, that was my dad. What, he would, he wanted to be picked? No, no, no, my dad would always...
Starting point is 00:30:03 You didn't want me to pick. Yeah, like, I wonder if I should even say this. I think I will. No, I'm not going to say it. Okay. My dad was not a participant. Let's just say that. All right.
Starting point is 00:30:12 Well, I'm... In life, like that. I'm with him on that. I just, I don't like... I don't like the spotlight, you know. What about today if you, like, went to a theme park and they were like, let's get this guy out of the audience. Would you do it? Because you've got a lot of experience on stage now.
Starting point is 00:30:26 I would have to do it. I mean, you're a jerk to not just do it if they pick you. But you wouldn't like to do it. like love being picked. No, and I would be just like breathlessly anxious the entire time. Yeah, yeah. They'd be like, why is that guy's hand trembling? That's funny, because you stand on stage in front of like 2,000 people and are great.
Starting point is 00:30:43 I know, but think about how much stage fright I had to get over. That's true. And you're still standing up there with your hand trembling. Exactly. Have you ever seen me on stage at a stuff you should know show and I'm picking up my water with both hands? Right. It's because they're true trembling.
Starting point is 00:31:01 to pick them up by themselves. Well, maybe that's part of the magic. It makes you good. Thanks, man. I think you're great, too, because you're so laid back, it's just so easy for you. Hey, it's, uh,
Starting point is 00:31:10 we're the yin and yang, you know? I'm the, um, the shuttery side. That's right. So these were all shot, uh, at the time in Philadelphia, the W.H.Y.
Starting point is 00:31:20 Studios. And, um, you know, it was a big hit. Mark Summers. Everyone loved him, like you said. And that was not their first,
Starting point is 00:31:28 but, you know, one of the early, like big, big, big breakouts that made Nickelodeon kind of a juggernaut. Yeah. One of the other things that made Nickelodeon a juggernaut was after A&E was like Sianara, we're going to form our own full network. Nickelodeon had the evening hours to fill all of a sudden.
Starting point is 00:31:48 So they just did what to do. They went and turned to reruns of classic TV shows, but they branded it as Nick at night. And I was into this, too. Yeah. Like, I seriously had Nickelodeon on all the time. This is the stuff I would watch when I would go buy a six-pack of Kingsbury non-alcoholic beer and slim jims and twicks and just settle in for the night. It was just sit there and watch like F-Troop and Mr. Ed and I spy.
Starting point is 00:32:12 I just, the whole network just spoke directly to me. Yeah, I mean, I still say if I had like one wish, it might be for you and I to have grown up in the same neighborhood and been the same age. I could have learned a lot from you. We'd both be a lot different, I think. Yeah, probably so. I'd be more like you and you'd be more like me. Exactly. There's probably a lot of listeners out there right now who are like, wait a minute, you guys didn't grow up in the same neighborhood. I wish. So the network grew. They eventually would partner with Universal Studios and open a like studios there and kind of moved Nickelodeon there, which was a big deal because all of a sudden that was like a tourist attraction. And if you were a visitor to Universal, you could sit in the audience and maybe even be on some. of these shows if you got pulled from the audience.
Starting point is 00:33:02 Not me, not me. And after Doubledayer, they were like, these game shows are kind of hot. So they had a show called Finders Keepers. I don't think I watched this at a time, but I definitely remember because it was a big giant fake house, and they would hide stuff in there, and kids could just basically completely destroy the place
Starting point is 00:33:21 looking for the hidden items. Yes, I don't know if I watched that one either. I went and looked at pictures of the set, and that didn't really ring a bell, but I was familiar with the concept. Guts I'd never heard of before. Same. It was like a ninja warrior type thing, I think.
Starting point is 00:33:38 Yeah. But again, from Nickelodeon years and years before. Legends of the Hidden Temple, it was essentially like a double there where you would answer questions, usually geography-related. And then for the physical challenge, it was running through this giant temple
Starting point is 00:33:55 that was like cross-section so you could see the person running through in it, and there are secret passages and stuff you need to find, like, the artifact or whatever. I didn't watch that, but I remember seeing ads for it when I was watching the next level of stuff on Nickelodeon, like Pete and Pete. Yeah, the late 80s and early 90s, and this is, you know, late high school and early college for me, so I was definitely out of the picture by now. But I remember for sure the show, Hey, Dude.
Starting point is 00:34:25 And I remember us in college even, I think. sort of ironically watching it occasionally. Okay. Yeah, I didn't watch that. I didn't watch Salute Your Shorts or Clarissa Explanes at all, but they were all sitcoms like live action sitcoms. Yeah. And they were huge hits, right?
Starting point is 00:34:40 Yeah, oh yeah. The one that gets me, this show is Canadian too, if I'm not mistaken, but The Adventures of Pete and Pete. Yeah, that was a big one. Is still one of the best shows ever made. Like, it still holds up. Okay. I never saw it.
Starting point is 00:34:54 You're just going to have to trust me. I didn't know I was about to stun you with that revelier. No, I mean, I was just too old and I never caught it after. So I've heard the legend of how great that show is. I should probably check it out now. Yeah, you should. And you know who else would love it is Ruby? It's totally up her alley, like the kind of weird humor.
Starting point is 00:35:14 I really think she'd like it. All right, we'll check it out. The only time that I've ever been starstruck, Chuck, that I can remember, like genuinely starstruck was when we did a live show in San Francisco at the Mariners Hall. And we followed a Pete and Pete reunion. Oh, that's right. So they were there when we were coming in, and I could not believe who I was in the same room with.
Starting point is 00:35:39 I hung out and talked to Little Pete. Big Pete was kind of in and out, but I was just barely hanging on during that conversation. Yeah, I remember one other time you were starstruck when we got to go to the Simpson Stable Reed, and we met Matt Graney. Fair enough, yeah. Because I was the same.
Starting point is 00:35:54 You and I were both, like, tiny children. That's true. That's true. Yeah, that's great. Should we take a break? Yes. All right, we're going to take a break and move into the cartoon era right after this. The long loading times.
Starting point is 00:36:20 The glitchy video calls. That's your house asking for better internet. Switch to Bell Pure Fiber, Canada's most reliable internet awarded by Open Signal from $75 a month. Price guaranteed for two years on a two-year term and auto pay credit. Visit bell.com for more details and to check availability. Bell, connection is everything. Hey, this is Robert Lamb. And this is Joe McCormick,
Starting point is 00:36:48 and we're the hosts of the Stuff to Blow Your Mind podcast. This week on the show, it's Star Trek. So we're going to be talking about the Borg all week long. Are you ready to get some probes put in your flesh? That's right. Tune in. Resistance is futile. We're going to talk science, the culture of the Borg, various interpretations,
Starting point is 00:37:05 and we're going to talk about Star Trek First Contact on Weird House Cinema on Friday. Listen to Stuff to Blow Your Mind on the iHeart Radio app, Apple Podcasts or wherever you get your podcast. Hi, it's Alec Baldwin. This season on my podcast, here's the thing I'm speaking with more artists, policymakers, and performers like actor Stephen Root. I think for me to be any good or for any character to be any good,
Starting point is 00:37:27 you've got to put enough of yourself and your empathy for people in it. I'm a people watcher. You see that guy going down the dream and go, yeah, I can use that. Open Igloo co-founder, Alia Muhammad. I love staying on top of what is going. going on in our city, what is going on in city politics, what is on renter's minds, and taking all of that knowledge to build a platform that hopefully is going to make New York City better in the long run.
Starting point is 00:37:52 And actress and singer Melissa Eriko. Partnership took on a whole other meaning when I started making my own work. It's like you with a great actress or actor. It was best to come out of your trailer, full of life, and just face another person who's full of life. And don't talk. Listen to Here's the Thing on the IHeart Radio app Apple Podcasts or wherever you get your podcasts. So I think one of the things we're back, by the way, Chuck,
Starting point is 00:38:37 and one of the things that Nickelodeon is now thought of more than anything else is a place where some really great cartoons have been birthed. Yeah. Not the least of which was Renan Stimpy, which I always associate with MTV because it got picked up by MTV. Like, I think while it was still original stuff was running,
Starting point is 00:38:59 but they syndicated it so fast that MTV had it too, if I'm not mistaken. But regardless, it started out on Nickelodeon. Yeah, the Renan Stimpy show, a show called Doug and, of course, Rugrats, all premiered in 1991, which is kind of crazy because those shows were all huge. Laborn was still the network head in 91, but left about five years after that and was succeeded in 96 by a guy named Herb, Skinnell, I guess. Sure. And he really, I guess, was like this animation thing is the thing.
Starting point is 00:39:31 We should keep doing it. Ren and Stimpy, and, you know, parents, this is where things get a little dodgy if you want to tune out if you have kids in the car. But the creator of Ren and Stimpy, John Chris Falusi, he ran the first two years, two seasons of that show. And it was really his brainchild. and it was such a just amazing, wonderful, hysterical show. But apparently he, like, couldn't stay on budget and would blow a lot of deadlines. So they were like, you're out of here.
Starting point is 00:40:00 And the last three seasons, I think he was not a part of. And everyone was crushed at the time. But then many years later in 2018, he was exposed. Two women came forward and was like, this guy sexually abused us in the 90s. When we were 13 and 15, I think one of them, like he had a full-on like relationship as a 15, 16-year-old, which is just, you know, horrendous and sick.
Starting point is 00:40:27 And he later on gave a pretty terrible non-apology, where he blamed his mental health at the time and his poor impulse control. He quit the business. The statute of limitations had passed to do anything about that, unfortunately. But that was, you know, that was unfortunately sort of the sad way
Starting point is 00:40:48 that Renan Stimpy ended. Yeah, Renan Stimpy, like you said, it carried on without him for years, and it was great still, too. Yeah. So by 96, Nickelodeon is the biggest thing in the world, basically. They had the most daily viewers of any cable channel, and they held that spot for 16 years, which is quite a run.
Starting point is 00:41:09 They had a bunch of other big cartoons called Hey Arnold that I had heard of. The Adventures of Jimmy Neutron Boy Genius was a big one. in the early 2000s. And then, you know, kind of leaning away from these sort of wackier shows, they had shows like Avatar, The Last Airbender, and then it's spinoff, The Legend of Cora, which is voiced, Cora is voiced by Friend of the Show and Friend in Real Life, Janet Barney.
Starting point is 00:41:35 Yeah, I saw that. It's pretty awesome. It's the best. Ruby really got into that show, and for a while, and I was watching it with her, and it's really good. And Janet was very sweet and would send Ruby birthday video, with her, like, kind of talking as Cora and it's just, Janet's the best. That's awesome. Yeah.
Starting point is 00:41:52 Yeah, I remember you telling me that, and now I've connected the dots. Yeah, yeah. Yeah, so we've gone way out of my wheelhouse. Now, the last one, the last cartoon that I watched consistently came out in 93. It was Rocko's Modern Life, which was really great. And I also used to watch Doug. It was a sweet cartoon. Yeah, I remember Doug.
Starting point is 00:42:12 Kind of like a diary of a wimpy kid kind of thing a little bit, too. You know, he's just too gentle for, you know, his age group or something like that. Yeah. But far in a way, the biggest cartoon that ever came out of Nickelodeon, the biggest cartoon that maybe had ever been on television was and is SpongeBob SquarePants. And that started in 1999 and a guy named Stephen Hillenberg, who I guess studied to be a marine biologist kind of famously. He created SpongeBob SquarePants instead. and I think it was probably a pretty good move on his part. Great move.
Starting point is 00:42:49 It's still going today. It's in a 17th season. As of two years ago, when it hit its 25th anniversary, the world learned that Nickelodeon had supposedly earned $16 billion from SpongeBob retail stuff. Yeah. Toys and clothes and, you know, you name it, like anything up to and including a Broadway musical.
Starting point is 00:43:13 Yeah, and Hillenberg got a specifically. substantial chunk of that. He had negotiated, I think, from the outset, like a pretty decent amount of the merch percentage. Yeah, George Lucas advice. Yeah. Oh, yeah. The back end is what you want, right? Well, no, Lucas was like merchandising. Like, he negotiated that Star Wars merchandising early on, and from then on, everyone was like, that's the move. Yeah, it's always really paid off for us in Aces. Well, he, I think they got mad at him about that, though, right? Yeah, so we can kind of jump ahead a little bit because today, there's a lot of Nickelodeon fans who are just really upset and heartbroken and frustrated
Starting point is 00:43:50 because they feel like the network was allowed to really get run into the ground. And they lay the blame mostly at the head of the network from 2006 to 2018. Her name is Saima Zorgami. And she is apparently well known for not being happy that Hillenberg made as much money as he did from the SpongeBob Revshaer arrangement. And so she made sure that, if you were a new creator coming to bring a show on to Nick, you got zero bagel percentage of the merch sales from your creation. So that would scare away new creators who had anything good under their belt, right? So that was one thing.
Starting point is 00:44:31 So much so that they actually had what can really only be taken as a desperate attempt to attract new talent. They had a Nickelodeon animated shorts program in 2012, which is like, hey, if you're unknown, submit a brief version of your cartoon and maybe we'll pick it up. You don't do that if you have like established creators coming to you with shows, right? Yeah.
Starting point is 00:44:54 That's kind of a sneaky way to get free programming. Exactly. Or to get people who you can exploit because they're hungry to get their foot in the door, right? So there's that. She also turned down Adventure Time when it was picked to Nickelodeon first, which is like if you're a cartoon fan
Starting point is 00:45:09 and you turn down Adventure Time, you're just a pariah. Yeah. And then also, Chuck, and this is much more serious, she is basically, she's really criticized for essentially turning her head the other way, looking the other way, while a guy named Dan Snyder basically carried out a reign of terror among a lot of the live action shows that featured child actors who did not get enough protection from the network. Yeah, for sure. Like, there was a systemic child sexual abuse problem at Nickelodeon. That's the only way to say it. Yeah. There was a documentary.
Starting point is 00:45:46 Did you ever see it? No. What's it called, Quiet on the set? Yeah, quiet on the set, colon, the dark side of kids' TV. It was a couple of years ago, and I watched it. It's pretty upsetting, but, you know, you're a big Nickelodeon guy, so I don't know if you want to, like, you know all this happened, but it might be upsetting for you to, like, actually see the documentary. Yeah, I mean, even without being a Nickelodeon guy, I'm sure it's upsetting, right? Right. It is. But Dan Schneider, you may know him. He was an actor. He was Dennis on Head of the Class. He was in Better Off Dead with John Cusack. And like that was him. Yeah, yeah. He was the sort of loser neighbor who the exchange student live with.
Starting point is 00:46:26 Yeah. I never put those two characters together. But yeah, I see it now. So that's where I knew him from. But he started out as a writer in 1994 on the sketch show All That and created some of their biggest life. action shows, the Amanda show with Amanda Bines, Drake and Josh, Zoe 101, I Carly, Henry Danger, like, these are humongous shows. And at the time, he was being criticized, like, even while he was there of, like, man, this guy's, like, putting pretty overt, like, sexual humor in these shows. And, like, making girls do, like, really kind of pretty obvious sexual things, like, you know, things that were very very very. phallic. Like, obviously, like, when you see clips in the documentary, it's just like, man, are you kidding me? Like, why didn't someone say something? Right. It's just so obvious. Well, later on, he denied, like, we never did anything like that intentionally.
Starting point is 00:47:19 He basically gaslit everyone with his apology later. Uh, but there was more abuse going on too, right? Yeah, Drake Bell, uh, who I didn't watch it, but I'm guessing he was one of the characters on Drake and Josh as well. Yeah. He started out on the Amanda show with Amanda Binds. He had a dialogue coach who sexually abused him, a dialogue coach named Brian Peck, who was convicted in 2004. 2004 was also a bad year in that production assistant named Jason Handy, who worked with some child actors on all that in the Amanda show. He got a six-year sentence for sexually abusing two girls.
Starting point is 00:47:56 And then a few years after that, another Nickelodeon worker, an animator named Ezel Channel, was convicted of sexually abusing boys at the studio. this is what I was saying when I was saying, like, Simon Zorgami is not very well thought of among fans, just at the very least for that, just for not doing anything about that. And even if she or the other heads didn't know what was going on, the fact that there was that,
Starting point is 00:48:28 it was that easy for people to pray on child actors, when you got child actors, man, And, like, they deserve special protection, even more than your average kid, because your average kid is not in a situation with a bunch of creators and teamsters and whoever else. Right. Like, when my niece, Mila is on the set, both of her parents are there, and at least one of them is there all the time. Oh, yeah. I'm sure. Like, that's just what you have to do if you have a child actor.
Starting point is 00:48:58 And apparently, that's just not what was going on everywhere in these shows. No, it was way more lax back. then and you know you hear all this stuff and you're just like what is going on at Nickelodeon and it's the sad truth is it's it was a kids network with kid shows with kid actors and that's where like someone who's a predator will like go and get a job and it's it's deeply deeply upsetting that that happened and was allowed to happen and there weren't more protections in place like the documentary is just a brutal watch I bet so So Dan Schneider finally, after I think 24 years, maybe, no.
Starting point is 00:49:40 Yeah, 24 years at the network, he was fired because an actress named Jeanette McCurdy, who was on I Carly and also starred with Ariana Grande on Sam and Cat, which was an I Carly spinoff, she basically came out and was like, I'm not going to keep quiet any longer. And she started essentially like saying, like, Dan Schneider did this, Dan Snyder did that. Dan Snyder insisted that I wear a bikini for a hot tub scene, even though I wanted to wear one piece. He encouraged us to drink as like 16-year-olds and stuff, right? So that was enough to get Dan Snyder pushed out. But then she went further.
Starting point is 00:50:19 She published a memoir in 2022 titled, I'm Glad My Mother's Dead. And there's not some ironic twist to that title. Like it's exactly what you think. Or it sounds like she was glad her mother's dead, in part because her mother pushed her into action. and basically set her up to be exposed to the stuff she was exposed to. And in that, she refers to Dan Snyder as the creator, and she just alleged some more stuff, too, that really just put a really negative light on Nickelodeon.
Starting point is 00:50:50 Yeah, I mean, Viacom, CBS at the time, they did an investigation and came out and said, well, we don't have any evidence of sexual misconduct. But Dan Schneider was verbally abusive, we found out, and he threw tantrum. so he's out of here. When she, and this is even more upsetting, when all this came out after Sam and Cat was canceled,
Starting point is 00:51:10 she had a conference call. This was Jeanette McCurdy, the actress who wrote the book, and the victim, one of the victims, she had a conference call with a bunch of agents and managers, and she was offered and didn't take it, but she was offered $300,000 just to never talk about it again. Don't talk about Dan Schneider, don't talk about Nickelodeon. And she turned it down, and then after that,
Starting point is 00:51:31 There were leaks to the media that, well, the series really ended because she was mad that Ariana Grande was paid more than her, which is about as vile as it gets. What, scumbags, man. That's just terrible. So, like you said, that docu-series came out and really just kind of got the point across about what was going on. There's a journalist who was part of the documentary Scotchy Cool, and they said that a lot of these people are still working in the industry, by the way. Yeah. So like you said, Dan Snyder issued an apology on YouTube,
Starting point is 00:52:06 but you said it was a non-apology. I didn't watch it. Yeah, I mean, he basically gas lit everyone and was like, yeah, you know what? I did some embarrassing things, but I didn't intend to have any sexual jokes on the show. Like, you're just seeing what you want to see, basically. Right.
Starting point is 00:52:21 And then Nickelodeon didn't do itself any favors by issuing like a really legalese non-apology itself, saying they couldn't corroborate or negate allegations of misdeeds decades. ago. Like, get over it. This sexual abuse is like 20 years ago. Yeah. Pretty disappointing. Nickelodeon, like you said, has really gone downhill a lot since then, and, you know, partially because that's kind of what happened to a lot of cable TV networks. Like people, including kids, obviously, have been moving away from traditional television in that model.
Starting point is 00:52:54 And kids probably, like, quicker than even older viewers. So their ratings have dropped a lot. You know, they were number one for 16 years, the number one cable network. Now they are the 60th, 60th, 6-0, most popular cable channel with about 122,000 daily viewers. But, you know, they're diversifying. They're doing programming for other TV networks and also doing, like, web stuff and app stuff. Yeah, I look that up. It's about, it's about the same that Disney Channel, not Disney Plus, but the Disney cable channel gets every day.
Starting point is 00:53:29 So it seems like it's not just Nick, but they also have about 2.5 times what Cartoon Network gets, but it's only a third of what TV land gets every day. So people go nuts for those friends reruns. I watch those in hotels a lot. Do you? Yeah, like, you know, flipping it around. They have the awful motion smoothing on all the hotel TVs. No, you hate this.
Starting point is 00:53:56 Oh, man, of course I do. I just don't even know what you're talking about. Well, I'll have to show you sometime. Okay. But some of those older studio audience sitcoms don't look as bad with that on. I see. So that's why I'll watch that. Yeah.
Starting point is 00:54:10 Once I've seen the Friends without the Laft Track videos, I can't watch it anymore. Oh, yeah. I forgot. That's were fun. It wasn't a big loss. But anyway, that's Nickelodeon, everybody, for you. Sorry to end it on a bummer, but that's the state of affairs right now. Hopefully it'll come back and get great again.
Starting point is 00:54:27 And in the meantime, while we wait for Nickelodeon to get great again, how about listener mail? All right, this is short and sweet. Hey, guys, this is on rope. When rope is cut to length and used for a purpose on a ship, everybody, it becomes line. Oh. Chuck was using line when hoisting jibs and sails. I've never sailed myself, but whenever I talked with my boss who did sail, I would say rope, and he would correct me and say, no, it's line on a boat. So as soon as Chuck said rope in his Nantucket's story, I stuttered.
Starting point is 00:55:01 It's all good to me, though, guys, but passing this along in honor of my old boss. And that is Bill from L-T-T-T-T-S, I guess is how you pronounce it. L-I-T-Z, Littitz, Latitz. Is that in a state or is it its own micronation? I've never heard of it. I'm going to look it up right now, though, while you chit-chat. Okay, well, thanks a lot, Bill. We're going to try to figure out where you're from.
Starting point is 00:55:24 Pennsylvania. Okay, Pennsylvania. I get to guess that. Yeah, Lancaster County. I'll love it. Sure. Okay. Oh, hey, Bill hangs out with the Amish there. That's right. All right, well, Bill, be sure to tell the Amish we say hi. And if you want to be like Bill and correct us ever so gently and kindly like Bill did,
Starting point is 00:55:41 you can send it in an email to Stuff Podcast at iHeartRadio.com. Stuff you should know is a production of IHeartRadio. For more podcasts to My Heart Radio, visit the IHeartRadio app. Apple Podcasts are wherever you listen to your favorite shows. Welcome to Decoding Women's Health. I'm Dr. Elizabeth Pointer, chair of Women's Health and Gynecology at the Atria Health Institute in New York City. I'll be talking to top researchers and clinicians and bringing vital information about midlife women's health directly to you. A hundred percent of women go through menopause.
Starting point is 00:56:23 Even if it's natural, why should we suffer through it? Listen to Decoding Women's Health with Dr. Elizabeth Pointer on the IHeartRadio app, Apple Podcasts, or wherever you get your podcast. Hi, I'm Michael Imperioli. I want to tell you about my new podcast, Underground Zero. We're looking at the opportunity of a lifetime for us and the other families. It's about the aftermath of the 9-11 attacks. What's in the tunnels? Gold bars, Silver Ingets.
Starting point is 00:56:48 It could be worth half a billion. Starring Steve Sharipa, Ray Abruzzo, and me, Michael Imperioly. How far you're prepared to go? Depends how far you are. Listen to Underground Zero on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcast. Hey, it's Alec Baldwin. This season on my podcast, Here's the Thing, I talk to actor, Stephen Root. I'm a people watcher. You see that guy going down the dream, yeah, I can use that. And Open Igloo co-founder, Alia Mohamed. I love staying on top of what is going on in our city,
Starting point is 00:57:22 what is on renter's minds, and taking all of that knowledge to build a platform that hopefully is going to make New York City better in the long run. Listen to Here's the Thing on the IHeart radio app Apple Podcasts or wherever you get your podcasts. This is an IHeart podcast. Guaranteed human.

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