Stuff You Should Know - PT Barnum: More Complicated Than You've Heard
Episode Date: May 8, 2018When your life is as outsized as the World’s Greatest Showman PT Barnum it’s pretty easy to - you know - gloss over the grimmer aspects when you turn it into an uplifting musical movie. But the wa...y to understand a person is to look at them, warts and all. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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On the podcast, Hey Dude, the 90s called,
David Lasher and Christine Taylor,
stars of the cult classic show, Hey Dude,
bring you back to the days of slip dresses
and choker necklaces.
We're gonna use Hey Dude as our jumping off point,
but we are going to unpack and dive back
into the decade of the 90s.
We lived it, and now we're calling on all of our friends
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Welcome to Stuff You Should Know
from HowStuffWorks.com.
Hey, and welcome to the podcast.
I'm Josh Clark.
There's Charles W. Chuck Bryant.
There's Jerry.
Hello, hello, hello, hello.
Jerry's got a top hat on.
I know, I don't know why.
I don't know.
She's trying to be all Mr. Monopoly.
Or P.T. Barnum.
Oh yeah, I forgot he wore a top hat allegedly.
Oh no, he did, I saw a picture of it.
Yeah, Hugh Grant certainly did.
Hugh Grant, Hugh Jackman.
Hugh Laurie, I think it's Hugh Laurie.
That's who it was, yeah.
No, it's Clive Owens you're thinking of.
Yeah, Hugh Jackman, man, where's that top hat like a champ?
He does.
I don't know how much you went on the internet
for this one,
because this is a pretty comprehensive article
by Jerry Grant.
It actually was, yeah.
But the greatest showman really set the internet
on fire, man, and a lot of like,
it really brought out a lot of people saying like,
whoa, whoa, whoa, whoa, whoa, whoa.
Yeah.
Whoa.
Yeah, this is the very definition of the word fantasy.
Yeah, it seemed like that movie can be best described
as a musical whitewashing.
In every sense of that word.
Yeah.
So let's destroy it.
Yeah, I mean, after reading this,
I didn't think like, man, P.T. Barnum,
what a complete A-hole.
No, he was just a lot more complicated than that
and did a lot of stuff
that you just shouldn't just pass over
because you can't figure out lyrics to what rhymes
with racism?
Yeah, I mean, he was definitely an enigma
and it seems like he did some good,
but also, I mean, he was a hustler, man.
For sure.
So this is what I didn't fully understand
until researching this, Chuck.
He's known as the greatest showman, right?
But there were plenty of other showmen out there
at the time, which makes sense
because you have to have something to be compared to
to be the greatest, right?
But I guess I had just assumed
he was like the first or the originator.
No, he was not the first showman.
He was a great showman.
What he really left his mark on was introducing America
to pure unadulterated hucksterism.
Sure.
And using it for marketing.
Humbug.
That's what he called it.
And he had a lot of quotes.
Some were definitely something he said,
like every crowd has a silver lining,
which means you can shake it out of them
and get some money from a bunch of people, right?
Yeah.
The one about a sucker born every minute
that's never been successfully attributed to him 100%.
Well, yeah, and one thing is for sure,
and is that his autobiography is,
I think if you order it, it comes with a salt lick.
So you can just lick on that salt while you're reading it.
Right.
I don't know what that means,
but it seems like something that they would do.
Yeah, I mean, I think when the man
is writing about himself, it's like,
you know what, you may just wanna believe a third of this.
Oh, take it with a grain of salt,
but so much so that you would need an actual salt lick.
Oh yeah, you didn't get it.
I got it now, I got it.
So there is one quote that I think
kind of describes this guy best, or at least his philosophy,
and it also kind of reveals like,
you can't call him harmless,
but also the intentions were not entirely evil, right?
Right.
He had a quote that said that,
people don't mind being deceived
so long as they're being amused at the same time.
Which is kind of true.
It does, and it largely lets them off the hook
as far as being a huckster, right?
But the thing that the greatest showman really glossed over,
just outright ignored,
was that a lot of the amusements
that he was presenting to the public
were extraordinarily degrading to people at the time.
They were super racist,
there were just a lot of,
there was just a lot of exploitation.
He made his money,
not just by hustling Americans,
but by exploiting other Americans too, right?
Yeah.
And again, a lot of this is contextual.
It's not necessarily fair for later generations
to judge previous generations,
although it's really fun to do.
But yes, you could say like this guy was exploitative,
even compared to like his contemporaries, right?
Perhaps.
So he is just this very complex character
who I think you and I can agree was not an evil person.
He just did some horrible things here or there.
Should we go back in time?
Yes, let's.
All right, let's go back to the beginning.
Let's hop in the Wayback Machine,
which is appropriately steampunky right now.
Yeah.
It takes many forms, I don't know if people realize that.
It has a clock without the glass
and you can see the parts inside,
but it doesn't actually function.
It's strictly for decoration.
So let's go back to 1810,
back to Bethel, Connecticut,
where this man was born, Mr. Finneas Taylor Barnum.
He had sort of a mixed family life.
I mean, he was, they point out in this article,
he was firmly American.
His great, great, great grandfather
came over from England as an indentured servant
in the 17th century.
Eventually became a landowner,
but they didn't, it's not like they had a ton of money.
His dad, Philo, great name.
Yeah, all these are great names.
He was not super successful,
so it was kind of up to young PT
to make his own way in life.
Right, his father was a farmer,
which introduced Finneas to the idea
that he really hated manual, mindless work.
Now, he didn't like doing that farm work.
But that's not to say he didn't like work.
He just liked very specific kinds of work
where his energies were appropriately channeled.
He was making people out of money.
Sure, yeah, I mean, that was kind of it.
He liked, he was the definition of the word enterprising,
right, he could figure out a way,
he could look at something, literally look at something
that you couldn't, you could almost not give away.
You certainly couldn't sell,
and turn it into pure profits.
Like he got into laudries for a little while once, right?
Yeah, I mean, he went to work, he left the farm,
went to work at a country store, and realized quickly,
like just because you're in the country
doesn't mean there aren't like swindlers and cheaters out here.
So he kind of learned some of the tricks of the trade there.
His old man died when he was 15,
and he was kind of, his mom had to get a job,
but he was basically like, all right,
it's kind of up to me now to provide for my family.
So he moved, got that another job as a store clerk,
and as you said, got into laudries.
Yeah, and he was early on pursuing a career at clerkship,
which I guess is a thing, but yeah, so there's this,
he saw easy money in laudries.
So he set up one himself.
Apparently when he was working for these owners of the store,
they were away at one point,
and he got his eyes on some tin kitchenware
that just would not sell.
So he took some other stuff that wouldn't sell at that store.
These things weren't his, by the way,
and he traded them for a bottle collection,
which I guess was the thing that people wanted at the time.
And he put those things up as prizes, right?
And he started a lottery, and these were the prizes,
and there were cash prizes,
but he ended up selling like a thousand tickets
or something like that.
In this little town store, based on these prizes
and some cash prizes, saying like half of all tickets
were gonna be winners, and you might win a bottle,
or you might win like a tin muffin pan,
but you could also win this cash.
And so these things that had just been sitting
on these shelves forever,
were suddenly turned into something valuable
thanks to his marketing expertise,
and this is while he's still a teenager.
Yeah, we've covered this in something before,
that laudries were a thing back then
that someone could just cook up, you know?
It's not like the laudries we have today,
like the sanctioned ways of stealing people's money.
But back then, you could just cook up a lottery
in a small town and be like, you know what?
I've got, it was almost like a Ponzi thing,
like I can raise money,
give away some of that money and prizes,
and then keep the rest.
Right, I think that was in our laudries episode.
Oh, really?
Yeah.
Okay, well, in order to do that though,
you have to be a natural born salesperson,
which is what he was.
You really do, and like laudries would play like a theme
throughout his early career,
like that's how he ended up making his initial,
I don't know, fortunes are the right word,
but that's how he staked himself and his family,
was through laudries and working in stores,
and then eventually owning stores,
like general stores, grocery stores, that kind of thing.
But the laudries are where he made his money,
and he actually figured out
that you could make more money with less work
than having to go to the trouble of setting up a lottery,
like you said, anybody could just set up a lottery,
by taking tickets from somebody else's lottery
and selling them further out at an increased price.
But then he figured out one more thing, Chuck,
you didn't even have to go out
and sell these things yourself,
you could hire other people to sell them even further out.
All you had to do was give them the tickets
and collect the money that they brought you.
So he ended up making money
by basically expanding other people's laudries for a while.
That's right, and in the middle of this,
and he had moved to Brooklyn at this point,
he was kind of hopping all over the place
there in the Northeast, but...
And to be fair, we're hopping kind of
all over his early life right now, chronologically.
Yeah, yeah, so in this time period,
he met who would become his wife,
a woman named Charity Hallett,
who he described in his autobiography as a fair,
rosy-cheeked, buxom girl with beautiful white teeth.
Did I mention she had big boobs?
Right, but those teeth, man.
So they would get married,
and I think they had four daughters.
But during all this time,
he had a little Josh Clark in him because...
How do you mean?
Well, he was writing letters to local papers
that weren't getting published,
so he said, you know what, I'm gonna start my own paper.
Yeah.
He Clarked himself a paper.
I'll see you all in hell, media.
Yeah, and much like yourself,
you started your own paper, which was kind of cool.
Sure, I mean, like if people won't print your crank ideas,
just go start your own paper.
So like if you wanna get your manifesto out there and...
Either, yeah, either become you and Obama or Esquich,
we don't recommend, or start your own paper.
That's right, and his was called Herald of Freedom.
Which is terrible.
And this is where it gets a little weird,
because he kind of went after people,
was eventually hit with a libel suit
and spent 60 days in jail,
but that sold a lot of papers,
and he was also hailed as a hero,
because apparently he was legitimately exposing corruption.
Right, so to me, Chuck, that one really stood out,
because it shows just how huge this guy's life story is.
Yeah.
That even if you make a movie out of it,
the best you can hope for is to pick
like five or six or 10 different things
and try to find a thread throughout them, right?
Right.
Whether that's an accurate portrayal or not,
it can't possibly be,
because this guy's life was just so enormous,
and he did so many things,
and he was such an outsized character,
that a lot of times you either vilify him,
or glorify him,
and it was much more a combination of both of those things.
And I think that example really says it all.
Like he had his notions, and he started his own paper
and ended up going to jail, and subscription boosted,
so ended up making money from it,
but at the same time, he was legitimately trying
to call out corruption in this town that he cared about.
So his character was much more complex
than you get from just about any source,
unless you read biographies about him.
Yeah, agreed.
So finally, he says, or I'm sorry, Connecticut said,
no more lotteries in Connecticut.
So he's like, all right, what am I doing here even
if I can't do this little scam?
Yeah, he's like, I love this town, but not that much.
So in 1834, he left the paper, shut that down,
moved his family to New York City,
and should we take a break?
Perfect time.
All right, we're in New York City,
and we'll be back right after this.
If you wanna know, then you're in luck.
Just listen up to Josh and Chuck.
Stuff you should know.
On the podcast, Hey Dude, the 90s called
David Lasher and Christine Taylor,
stars of the cult classic show, Hey Dude,
bring you back to the days of slip dresses
and choker necklaces.
We're gonna use Hey Dude as our jumping off point,
but we are going to unpack and dive back
into the decade of the 90s.
We lived it, and now we're calling on all of our friends
to come back and relive it.
It's a podcast packed with interviews,
co-stars, friends, and non-stop references
to the best decade ever.
Do you remember going to Blockbuster?
Do you remember Nintendo 64?
Do you remember getting Frosted Tips?
Was that a cereal?
No, it was hair.
Do you remember AOL Instant Messenger
and the dial-up sound like poltergeist?
So leave a code on your best friend's beeper,
because you'll wanna be there
when the nostalgia starts flowing.
Each episode will rival the feeling
of taking out the cartridge from your Game Boy,
blowing on it and popping it back in
as we take you back to the 90s.
Listen to Hey Dude, the 90s,
called on the iHeart radio app,
Apple Podcasts, or wherever you get your podcasts.
Hey, I'm Lance Bass, host of the new iHeart podcast,
Frosted Tips with Lance Bass.
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Ah, okay, I see what you're doing.
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Stuff you should know.
Stuff you should know.
I got a falafel.
Is it good?
It's pretty good.
Is it from the Halal guys?
Uh-huh, of course.
Oh, man.
Who else are you gonna get a falafel from?
That's good stuff.
Yeah.
So, man, this guy really, just reading through this thing,
he did so many jobs.
Right, he was a fact totem.
Dozens and dozens of jobs through his lifetime.
Yeah, and I'm glad he didn't just stick to clerking, right?
Or even lottery.
He had this thing, like something about show business,
attracted this guy.
Oh, yeah.
I don't know what it was.
Maybe nobody but him knows what it was.
Maybe he doesn't even know what it was.
But he was attracted to the idea of, like,
wowing and amusing and amazing crowds.
And he did that pretty early on, I think he was 25,
when he got into exhibiting a human being
who he purchased and owned for a while.
Which, by the way, does not show up in The Greatest Showman.
Right, and this is after, in New York,
he started a boarding house for a while
and co-owned a grocery store for a while.
Right.
And so, like, his life is full of him just trying
to do these kind of regular things.
And then being like, nope, gotta go buy a lady
and put her on display.
Right, and this was after Chuck, by the way,
he had come down with smallpox for a while.
Oh, did we miss a smallpox?
Yeah, that's what I'm saying.
Like, this guy had a huge life.
But let's get to Joyce Heth, right?
Because she is a very controversial part
of P.T. Barnum's life.
She was the first, his first foray in the show business.
And there's no other way to put it.
Like, he purchased her.
She was a slave, an elderly slave,
who he purchased from another promoter
who had been touting her
as General George Washington's nursemaid.
Yes.
When George Washington was a child.
This is 1835, right?
You do the math.
She was supposedly 161 years old.
Yeah, so he negotiates a price.
He went and saw her and she was blind.
She had no teeth.
She was partially paralyzed.
But she could talk and tell her story.
Yeah, she told stories about young George as a boy.
Oh, yeah.
And to be fair, she was already being exploited.
It's not like he, which is not great,
but it's not like Barnum introduced this into her life.
No, he just purchased her and took it over.
Yeah, exactly.
Took over the exploitation for a month.
For $1,000 and he toured with her until she died,
not that long later, just like a year later,
not even in 1836.
He made a lot of dough and it was,
it was sort of a watershed moment for him
where I think he was like, wait a minute,
I've realized that I can get people in a room
by cooking up these stories and getting things
in the newspaper and printing these posters.
And even if like, if business was down,
he would do these crazy things.
Like one of them, when business was down
appearing with Heth at one point,
he accused her of being a robot,
what they called at the time, an automaton.
In an anonymous letter to the editor in a newspaper.
Yeah, a robot made of whale bone, rubber and springs.
So everyone was like, whoa, whoa, whoa.
Not only is she George Washington's nursemaid,
but she's really a robot.
Right, and what that did was it got the people
who had been avoiding going to see her
because even at the time, people were like,
this is pure exploitation.
This woman is being exhibited like a giraffe would be
or something like that.
She's an old lady's working her 10 to 12 hours a day.
Some people think that he worked her to death, literally.
And so there was part of the press that was saying
and reporting on this with great distaste.
So there's a segment of American society
who would not be caught dead seeing
George Washington's 160 year old nursemaid.
But they would conceivably go see an automaton
if that's really what was going on.
So he managed to do the very people
who were critical of this exploitation
that he was undertaking.
He got everybody in that one.
Well, yeah, and it gets even worse.
Finally, when she passed away,
he actually sold tickets to a public autopsy.
In a saloon.
So people could come look at this poor woman's insides
and this is where it was finally revealed.
Doctor said she's maybe like 81 years old at most.
Right, and this was, so Jane McGrath kind of walks past
like what a controversy this was.
Like this guy had been like very much touting
that she was the nursemaid.
Like he supposedly had the bill of sale
to George Washington's father for her.
So like he was saying, like this is legitimately
a 160 year old woman.
So in this autopsy that he charged for
when it was exposed that she was actually half that age,
it was, there was a bit of disgrace there.
And he had to learn to roll with the punches.
And it was about this time that he basically said
to himself, you can take this as a lesson
and go on the straight and narrow.
Maybe get back into clerking.
Yeah.
Or you can double, maybe triple and quadruple down on this
and see where that goes.
And he chose the latter of the two for sure.
That's right.
He sure did.
The next thing that he did, the next person
that he kind of took under his wing
was his greasy, greasy wing.
Was someone called Signor?
Signor.
Is that Signor?
Yeah.
Why is it spelled that way?
That is the Italian spelling of Signor.
Oh, well, let me turn it on then.
Signor Antonio Antonio.
Nice.
Antonio Antonio.
I added an extra bit in there.
Signor Antonio is another way to say it.
Well, sure.
If you're a dullard.
I'm a bit of a dullard, Chuck.
I think you know that after 10 years.
So this guy, we're really milking that 10 year thing, huh?
I've got my SYSK 10 year army shirt on.
I see that.
It's really nice.
Thank you.
I've been working on my buxomness.
You're quite buxom.
So Signor Antonio was a balancer.
He was one of these guys, like a plate spinner,
walked on stilts, juggles.
He could throw things in the air and catch them very fast.
Yeah, he's like a hippie.
Yeah, exactly.
He would be on tour with, he'd had those little sticks.
What are those called?
Devil sticks.
Devil sticks.
Or a hacky sack, any of those things.
Yeah, he'd pull a hacky sack out of his ear at any moment.
So this guy, he said, all right, you need to be my newest
client, I will make you famous, change your stage name from
Signor Antonio to Signor Vivalda.
Nice.
Because that's a little more, I don't know, exciting.
I guess, I like Signor Antonio.
Yeah, I did too.
It's a lateral move.
Here's the thing, though, is there were a lot of dudes out
there spinning plates.
So it wasn't like he was so unique, but Barnum thought,
you know what, I think you're better than the rest.
So here's what I'll do.
And again, this is just another example of how good he was
at promotion.
He said, I'll do a free performance for a theater.
And I'll even be your assistant on stage.
And people came.
And so the theater said, all right, I guess if people come
for free, they'll pay.
I think what he was saying was he, yeah, I think that's
exactly, I think you're right.
He just wowed them enough, I think.
That's the impression I have.
But even still, despite Vavala being genuinely good,
he was, I think, head and shoulders above most
of his contemporaries.
Most plate spinners.
Yeah, I think people saw in the press,
oh, there's a really good plate spinner.
We saw a plate spinner at the office last week.
So I'm not going to go anywhere to see another plate spinner.
I'm certainly not going to pay.
So Barnum had a pretty good idea.
But it actually came out of an uncomfortable situation
that fell into his lap with Robert, another plate spinner.
Yeah, so this is a rival plate spinner who apparently would
go to performances.
He was West Coast.
Yeah, he was a Crip.
And he would go to Vavala's performances and heckle them,
I guess.
You call that plate spinning?
Boo, terrible plate spinning.
Stuff like that.
And so P.T. Barnum cooked up a thing where he was like, all
right, I'll offer $1,000 to anyone
who can perform Vavala's act in public.
Robert's accepted, but here's what really happened
is he got together with Roberts.
And they all three hatched a plan
to do these kind of staged competitions.
Right, so they promoted in the press.
Plate spinning competitions.
East Coast, West Coast, plate spinning rivalry
is going on right now.
It's a hot battle.
Everybody's going to come see this.
And everybody did.
And in that first performance, Roberts, as was staged,
conceded he could not replicate Vavala's act.
It was too good.
But I would love to see Vavala replicate my act.
And I challenge you, senior Vavala,
to replicate my act tomorrow night at this same theater.
And they kept going back and forth
like that with this staged rivalry
that they made some cash off of thanks to Barnum's
ingenuity.
They did.
Finally, in 1836, the circus comes into the picture.
He joined a traveling circus.
Barnum did as a ticket seller, which I take it to mean
he doesn't sit in a booth and sell tickets,
but he goes around town selling tickets.
Yeah, like chambers of commerce or something like that.
Yeah, and of course, he got a little commish off this thing.
So he was making some dough.
Vavala joined that same circus as a performer.
Of course, they were attached at the hip at that point.
No, that was Cheng and Ang, Bunker, you're thinking of.
That's a dad joke.
It totally was.
And this one, I thought, was a little bit weird.
Apparently, the circus proprietor, a guy named Turner,
was into practical jokes and not very good ones,
because this practical joke was he convinced a crowd
that Barnum was the Reverend Ephraim Avery, who
had been acquitted of murder.
But everyone thought that this guy had committed murder.
And back then, no one knew what anyone looked like.
So he said, this guy is Ephraim Avery.
And he almost got lynched, apparently.
Yeah, like Ephraim Avery's name was not
very well liked in the area.
He was, at the very least, he, through having
an adulterous affair with a young woman,
had induced her to kill herself.
Or at worst, had murdered her to prevent her from having
his illegitimate child.
But he'd been acquitted, right?
Andy's a Reverend, did we mention?
So yeah, the crowd, according to Barnum, almost killed him.
That's a real funny joke.
I know.
But then later on, Jane says that Barnum got even with him
with his own practical joke.
I could find nothing anywhere, including in Barnum's
autobiography that mentions that.
I think you covered his toilet and saran wrap.
Oh, good.
That is so nasty.
No, no, no, he gave him an upper-decker.
Gross.
That's even worse.
So apparently, these guys got into business together,
and it became a thing where people would go see the circus
where the two ringmasters would go at each other
with these practical jokes.
That became a thing.
So there's a transition going on, another transition now.
He started out store clerking, lotterying,
got into show business, where he's basically a Colonel Tom
to different performers.
And then now, he's transitioning into the circus.
But by now, he's been married to the road
about as much as he's been married to charity as well.
And from all accounts, he was very much in love with her,
and he was faithful.
And they were a real couple, but he was on the road a lot.
There's just no ifs, ands, or buts about it.
He was out there on the road quite a bit.
So transitioning to a circus was basically the same thing.
It was just a little bigger of an outfit.
So it was like a step up.
But you've got to also keep in mind here
that he's spending a lot of time on the road at a time
when travel was really long and really tough.
That's right.
And so he eventually decides, working for someone else
the circus is for the birds.
I'm going to start my own.
You buy some horses and wagons.
I'm going to get a clown.
You've got to have a clown.
I think he still had Vivala at the time and started
Barnum's Grand Scientific and Musical Theater
toured all over the place for a little while,
and then they disbanded.
Right.
Nothing ever seemed to work out for very long.
No.
I think that he got fed up, it says,
with some of the rivalries with other showmen
that you would build your whole circus around an act.
And all of a sudden, the act would be like, I'm sick of this.
I'm sick of being on the road.
I'll see you later.
And all of a sudden, your circus would fall apart.
I think they were kind of tenuous outfits, right?
But the thing about Barnum is something about this
called to him.
When his circus collapsed and he was out
in the middle of the country on the road
and he had to go back home, the first thing he would do
was start figuring out his next circus or his next act
or whatever it was.
He would go back out again.
He was indefatigable, indefatigable in that sense.
Yeah, so I mean, we'll quickly speak
through the next couple of years.
He did a little steamboat circus for a little while
along the Mississippi River.
That didn't come along.
He tried to do a respectable business again,
went into business with a guy who manufactured
a grease paste and cologne.
That did all right for a little while, but then that failed.
And then this whole time, he still feels that pull to the tent.
Right, he sold illustrated Bibles for a little while.
Yeah.
Finally, here's the thing.
He wanted stability, like being out on the road was tough,
as Steve Perry, right?
But he wanted this to be tied to show business in some way.
Finally, one day, and I think the 1841,
he had another big breaker, another big vision.
There was a place in New York, a museum.
And what you would call today a museum that was up for sale.
I'm not sure where it was, but it was in New York, right?
Yes.
And it was called Scudder's American Museum.
And Barnum heard that Scudder wanted to get out
and was putting the whole collection up for $15,000,
which is a substantial amount of money, and definitely more
money than Barnum had.
But he said, that's it, right there.
I can have a permanent place where people come to me,
and I can be home with my wife and daughters,
but I can still have this daily interaction with show business.
I got to buy that thing.
Well, and it will also accomplish this,
is I can still have my freak show performers
but because it's a museum, somehow,
it has a little bit more respectability,
because apparently, at the time, theaters
weren't like they are today.
It wasn't like we're going to the theater.
Theaters could be a little bit like a second tier
entertainment.
Right, it was like a Hoy Palloy, Todry crowds
went to the theater that was associated with Berlesque
or something like that, or even like Humanities Exhibition,
stuff like that.
That was theater stuff.
A museum, like scutters, like respectable people
could go there.
So what Barnum did was he bought a museum
and then dragged it down into the mud.
Right, and this holds the way he financed the museum.
I didn't fully understand, to be honest.
Do you want me to explain it?
If you want.
Or we could just say he ended up with a museum in 1841
through a lot of work and swing.
I think that's fair enough, because it is a little bit
like Robin Peter to pay Paul.
It wasn't just a straight up purchase, let's just say that.
Right, but so one thing that you can say about this museum
was he renamed Barnum's American Museum.
It was a big success.
And one of the reasons it was a big success
was because he tirelessly worked at finding
new and interesting ways to market the thing.
Right?
Yeah.
And by, I'm not sure exactly when,
but by a very short time after he opened it,
I think that same year in 1841, he was charged 25 cents
a person for admission.
He had something like 4,000 visitors a day.
Yeah.
And he took this thing.
Like I say that he dragged the word museum down in the mud.
He definitely added and expanded to the definition of museum.
And then he also had this lecture hall
where he had performances that you would see in a circus
or something like that.
And he turned this place into an emporium, just something
huge, an enormous spectacle.
And something like 850,000 pieces
were on display in his museum.
So you definitely got your quarters worth, for sure.
Yeah, and those are just the pieces.
He also, I mean, as far as the circus element,
he had everything covered.
He had dancers, musicians, plate spinners, ventriloquists.
Well, you got to have the plate spinners.
He had little people.
He had big people.
He had ladies with beards and robots and puppets and animals.
He had giraffes and grizzly bears.
Like he really had everything humming on all cylinders
at this point.
Yeah, he really did.
And again, there was still, there was that whole thread
of like, you know, there are people being exploited.
There were people who were complicit in that.
There were people who were, anyone
who came to the museum was gawking
at the weirdness of these other people or whatever, which,
again, today is very odd to us, but at the time, was still odd.
Like that's the thing that I think gets lost on people.
Like there were side shows and things like that,
but Barnum took it to an extraordinary degree
and really ran with it and became extremely rich
as a result, actually.
Should we take a break?
I am ready to.
All right, the museum's humming along.
We're going to take a break.
We'll be back right after this.
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OK, we're back.
Yeah, so we mentioned earlier about the humbug,
this kind of hucksterism.
In his biography there, or autobiography,
which was rewritten by himself, by the way,
after people read the first version and said, what a jerk.
Yeah, yeah, he was just openly boastful and a braggart
about how much he exploited people
and how much he duped the American public.
He toned it down a little bit in the revision.
But he did talk a little bit about being slightly embarrassed
about kind of how shameless he was.
But then again, in the next line, he would say,
but you know what, this is how everyone is in my business.
I'm just better at it than them, basically.
Yeah, he said, oh, there's a great quote.
I can't find it anywhere, though.
Where basically, if he, oh, here it is.
If his advertising was, quote, more audacious
than his competitors, it was not because I had less scruple
than they, but more energy, far more ingenuity,
and a better foundation for such promises.
He thought a lot of himself.
He definitely did.
But he also worked pretty hard at it, for sure.
And I think if you compared apples to apples at the time,
Barnum's jam was way better than anybody else's jam.
Yeah, for sure.
So he had three really big successes in a row
with his museum here.
The first one was called the Fiji Mermaid, F-E-E, J-E-E.
And this was in 1842.
And this was a big deal.
He got a man named Levi Lyman, or Levy Lyman.
He was an old colleague of his.
And he said, here's what I'll do.
You are now Dr. J. Griffin.
You're a naturalist for the British Lyceum
of Natural History, which was not a real place.
And you are an ownership of what we'll call the Fiji Mermaid,
which was a, what did we call it in the taxidermy?
Rogue taxidermy?
Yeah.
It was rogue taxidermy.
It totally was.
It was like a jackalope, except what was it?
It was a head of a baboon, torso of an orangutan,
and a fishtail just for a good measure.
Yeah, and as far back as they can tell,
it was probably made by a Japanese sailor in the 1820s.
And it passed through a few hands
before Barnum finally leased it and put it on display.
I wonder where that thing is now.
I looked.
I don't know.
There are other Fiji mermaids out there.
There was, it was like kind of a thread of rogue taxidermy
in the mid 19th century.
And I think Harvard has one on display.
But I looked to find out where PT Barnum's is,
and I can't find it.
It's probably like on Richard Branson's headboard
or something.
It may have actually burned up in one of the many fires
that plagued PT Barnum's life, sadly.
Things are going to get fiery here in this last bit, too.
Yeah, well, let's get back to the Fiji mermaid, though.
OK.
OK, so Dr. Jay Griffin is touring with this, supposedly
touring with this mermaid, right?
Sure.
And Barnum, but the guy's actually not out there touring.
Barnum basically creates out a whole tour of this mermaid,
writes letters about how great this thing is
in different people's names, and then mails them
to friends that live around the country
and asks them to mail those letters in to newspapers
in New York, talking about how this thing has
to be seen to be believed.
Yeah, so people came far and wide
to see this piece of taxidermy.
Yeah, and by the way, this whole Jay Griffin thing,
like this guy was posing as him.
He was giving public lectures made up as a naturalist,
a British naturalist, and he was an American promoter.
He had nothing to do with it.
He was just making all this stuff up,
but he would give public lectures on it.
I love it.
Like the audacity, it's amazing.
So the second big victory was when
he met up with a four-year-old named Charles Stratton.
He was a little person.
His cousin, actually.
And he stopped growing when he was two feet tall,
and he changed his name and rebranded him as General Tom
Thumb, and that name probably rings a bell.
They became very famous together.
He said he was 11 years old, and they
were a media and ticket-selling sensation.
Yeah, they would be invited in to meet royalty, whatever
country they toured.
He was a huge hit at the museum.
It was a big deal for both Barnum and Charles Stratton.
That's right.
A sensation.
That's the best way to put it.
And the final big victory of the trifecta,
when he was in Europe with Stratton, he heard of Ginny Lin.
She was a Swedish opera singer.
And this was the kind of thing where he was like, you know what?
She doesn't have a beard.
All she is is a talented singer, but she's amazing.
And this would really legitimize me
if I did a straight-up act for a change.
So even though she's big over here,
they don't know about her in America,
and she could blow up there.
So I'm going to offer her $1,000 per performance, which
was a ton of money and a big risk.
But he made about a half a million dollars with her,
or more, who he branded the Swedish Nightingale
by trotting her around the United States.
And she was beyond a sensation in the United States.
Yeah.
That was another thing, too.
I mean, she was pretty big in Europe,
but I don't think she was well-known, if known at all,
in America.
But by the time she showed up for the tour starting in 1850,
he had managed to, like you said, just turn her
into a national sensation.
People had Beatlemania for this lady.
This article says that she was not a very nice person.
I didn't see that anywhere else.
And I actually saw that.
So after the contract between her and Barnum was up in 1851,
she continued to tour America with an actual orchestra,
I believe.
And she made $300,000 in 1850s money
from this whole American tour and donated
every single penny of it to Sweden's public school system,
which was burgeoning at the time.
Yeah.
So I don't know what Jane was talking about,
but I think she just kind of didn't find
America very cultured is what I get.
But apparently, Jane didn't like that.
Well, America probably wasn't very cultured in 1850.
Right.
But I thought that was pretty neat, man.
She took all of that money and donated it to the public school
system in Sweden.
Man, that's crazy.
But yeah, so Barnum was not legitimized thanks to that.
I think it actually didn't go all that well.
But he did enrich himself thoroughly
through Jenny Lin, for sure.
That's right.
But he would go broke again because he's PT Barnum.
Jesus.
And that's what he does.
In the 1850s, he bought up a lot of land near Bridgeport,
Connecticut, because he wanted to make East Bridgeport that
happened in place.
He invested in the Jerome Clock Company,
wanted to relocate it to East Bridgeport.
It was not a smart thing to do.
The company went bankrupt.
And all of a sudden, he was broke again.
And this is fire number one.
He moves out of his mansion because he's broke.
And then after he had moved out, the mansion burned down.
Right.
But if he had to move out, you would
think that he had relinquished ownership.
So why does it matter as far as his life goes?
Unless he had a bunch of money stuffed
into the insulation or something.
I don't know.
Breaking bad thing going on.
It might have just been a footnote or something.
Or maybe he did.
No, I guess if he had to move out, then he didn't own it.
I just thought that was a little weird.
So he was in debt, big time, like broke, bankrupt, in debt
because of this terrible clock company thing, which you should
always take as a reason to never put all of your eggs
in one basket, which I guess is what he did.
But he managed to emerge from debt after, I think, five years.
And he ended up, during this time, he pawned his museum.
But he also put the name of the museum in his wife's name,
who was not bankrupt.
And so they were able to make some income off
of the lease for the museum.
And then when he managed to buy the museum back
after five years, he just went right back to it.
He didn't miss a beat.
Yeah, I mean, this 10-year period from 1850 to 1860,
he went broke.
He did the smart thing, like he said with his wife.
He started giving lectures about making money.
He went on tour again with Tom Thumb.
He got a dead whale.
He bought a dead whale and said, surely people
will pay money to see this.
So he was still doing all this crazy stuff.
He bought a hippopotamus.
He bought two beluga whales.
It's just crazy the things that he was doing.
Also, Chuck, we have to say the title of the lecture tour,
the art of money getting.
It's not even the art of making money, the art of money getting.
So his star is starting to rise again.
At the very least, his fortunes are
reversing from just doing any kind of work
he can get his hands on.
And then all along this way, like Barnum was a pretty,
he was what's known as a Jacksonian Democrat.
Andrew Jackson was a populist president.
And he was, I think, didn't we lay, he was the one who
was responsible for the Trail of Tears, right?
I'm pretty sure that was Andrew Jackson.
It was.
Remember our two part on Trail of Tears?
I do.
OK, so he was, PT Barnum was of this man's party.
He was a Jackson supporter.
And then the civil war breaks out.
And all of a sudden, Barnum has this total conversion.
He was not like an outright bigoted racist who
worked to keep African-Americans enslaved,
worked as a Confederate sympathizer, anything like that.
He was fairly unremarkable and pretty normal.
Like, for example, at his museum, if you were black,
you couldn't come in.
It was a segregated museum.
But that was like a lot of businesses at the time.
So he was a very normal, pedestrian person
as far as his politics go and socially as well.
But something happened around the time of the Civil War.
And he converted and actually became an abolitionist, huge
union supporter, and just basically became patriotic
and dedicated this idea of preserving the union
and abolishing slavery.
Yeah, and he used that museum as a sort of ground zero
for his cause.
He had speeches.
He had plays that sort of endorsed this.
He had southern copperheads that were protesting outside.
They threatened his life.
And then he said at this point, you know what?
I might as well just get into politics legitimately.
And in April of 1865, he actually won an election
to the Connecticut General Assembly,
where he worked really hard to ratify the 13th Amendment
and supported another cause to allow the rights of black people
to vote in Connecticut.
Yeah, so he was legitimately dedicated
to the cause of abolition, which is totally bizarre, right?
And about this time, too, is when the revisions
to his autobiography are starting
to get much more contrite, much less boastful,
and even more apologetic.
So something happened, and he was converted to the right side
of history, I guess you could call it, you know?
Yeah, so here's where fire number two comes in.
After a few months after this election,
his museum burned down, along with the animals in the exhibit,
which is super sad.
Yes.
It's the first of two animal fires.
He opened a new museum a couple of months after that.
Three years later, that museum burned down.
Didn't want to rebuild that one.
And then finally, in the 1870s, it
took a long, long time before he became the PT Barnum that most
people know as the big circus guy, the greatest show on Earth
guy.
Yeah, he hooked up with Barnum and Bailey
after hooking up with a guy named William Cameron Koop,
or Koo, I'm not sure which one it is.
But he had PT Barnum's Grand Traveling Museum, Menagerie,
Caravan, and Circus.
Yeah, a little wordy.
That was 1871.
And then did you cover the 1872 fire?
No.
There was another fire that killed all the circus animals.
At the winter camp, which is on the site of where Madison Square
Garden is right now, there was a horrific fire in the winter
camp in 1872, killed a bunch of other circus animals,
which this is one of the reasons why, years later, Barnum
and Bailey's Ringling Brothers Circus went away
was because of animals.
Yeah, and he was, by the time this fire happened,
that what was it called, the hippotheatron?
I think so.
He was very successful with that circus.
He started with Koo.
They made about 400 grand in the first year,
and it was the very first circus to do the traditional thing
that we all think of, is travel by train, acrobats, clowns,
exotic animals, stuff like that.
And that's when it officially was called the greatest show
on Earth.
So the hippotheatron, such a strange word, burns down.
And then he's visiting his friend in England, John Fish.
And this is when his wife, Charity, passes away.
And as Jane put it, he was supposedly too grief-stricken
to return for her funeral.
But the grief must have subsided quickly
because he secretly married Fish's daughter.
At 63 years old, he married 22-year-old Nancy Fish,
about three and a half months later, after his wife passed.
No word about her teeth.
No, or her bra size.
So they got married secretly 14 weeks after Charity died.
And then when they came to the US,
they had a public wedding nine months after that.
So yeah, he married her.
And I guess he was with her until his death, right?
Well, yeah, in 1865, he took a break from the circus,
got back into politics, and became the mayor of Bridgeport
for a little while.
Not East Bridgeport, though, he's talking trash about them.
It's Bridgeport.
And apparently, he gets a little on his high horse now
because even though he was a pretty heavy drinker for a while,
he quit drinking and then campaigned
against Sunday sales and saloons.
And kind of got a little self-righteous, it seems like.
Yeah, he also sponsored the Comstock Law in Connecticut,
which banned contraception, which puts a lot of onus
onto the ladies.
And it was in place, apparently, until 1965.
And there's a really important word in there, Chuck, sponsored.
That means you're the person who brought it
to the General Assembly.
You didn't just vote yes on it.
You're the one who said, everybody, everybody,
let's ban contraception for 100 years.
And it was successful, actually.
So yeah, he was a weird dude with a lot
of different weird thoughts about things
that were sometimes very contradictory over time.
And then finally, ironically, here at the very end
of this podcast, in 1880, he partnered with one James A. Bailey
for PT Barnum's Great London Combined.
That's a terrible name for a circus.
Worst circus name ever.
Then he had the word circus in there.
And this is when he got Jumbo the Elephant,
which it was, Jumbo was a legendary attraction until 1885
when Jumbo was killed by a train.
And probably caught fire, too.
And did you know, we were just in Boston,
that Tufts University, their mascot is Jumbo the Elephant.
No, I didn't know that.
Yeah, my buddy Robert explained that to me.
And apparently Barnum was one of the early, what do you call
the people who give universities a lot of money?
Endowment donors, grand person.
Sure, he was all of that.
What is that word I know what you're talking about?
He was all that to Tufts.
And so Jumbo the Elephant became their mascot.
And I think, because it does say in here,
he displayed Jumbo's preserved hide and skeleton.
I think it was, or maybe is, on display at Tufts.
Oh, wow.
I'm not sure if it still is, but I think at one time it was.
So wait a minute, this guy also gave a substantial amount
of money to help found a university?
I don't know found, but to the university.
That's a benefactor, is that the word?
Benefactor, yeah, maybe to found it.
I'm not sure of the timeline there.
Man, that's really crazy.
He did a lot of stuff.
So go Jumbo's.
Yeah, the fighting Jumbo's or the passive aggressive Jumbo's
or what?
The stomping Jumbo's.
That's pretty good.
So Barnum and Bailey weren't together for too long initially.
They parted ways, but then again joined in 1887, ultimately
finally for the Barnum and Bailey Circus.
Yep, they broke up and then they got back together
and then it stayed that way until 2016, I think.
And then the circus finally closed down.
I went to that thing as a kid.
I think we talked about that.
Sure, I did too.
And now we will only go to the Big Apple Circus, as you know.
And I took a long break because Emily and I
were tired of going.
And then now that we got a kid, my mom was like,
you got to start going again.
You have to.
So we went this year.
How was it?
Oh, it's OK.
I'm not the biggest circus guy, I've realized.
Are you afraid of clowns?
No, not these.
Are you afraid of acrobats?
I could take these clowns.
No, and actually the acrobats at the Big Apple Circus
are the what's it called?
It's the famous ones, the family.
Oh, the Flying Zambonis?
Yeah, or was it Zambonis, not Zambonis?
I don't remember, it's something like that.
But it's them and still that family.
Wow, that's really something.
And they did a great job.
But at the end of the day, I'm just kind of about a third
of the way through.
I'm looking at my watch, you know.
Oh, I got you.
I've seen a couple circus so late.
Those are the last circuses I saw.
Yeah, those are OK.
We saw the Michael Jackson one in Las Vegas, and man, alive.
Was it good?
Yeah.
There's a Michael Jackson Cirque?
Yes, dude, and I have to tell you,
I'm not some die-hard Michael Jackson fan,
but you don't have to appreciate this.
It is amazing.
It's worth going to Vegas to go see.
Who's not Michael Jackson fan?
And turning around and going home.
I don't know.
It's probably a few.
I'll bet we hear from some Michael Jackson, anti-Michael
Jackson fans.
Finally, 1890, P.T. Barnum has a stroke during a performance.
He has one weird strange wish at the end of his life
is to have his obituary published before he dies.
I don't know why I did that, maybe to.
I don't know either.
I think I don't know, but that's a heck of a way
to end this podcast.
Maybe he wanted to feel the public outpouring or something.
It could be that, or he wanted to proofread it or something.
I don't know.
But if that was what he was after,
why didn't they just send it to him ahead of time?
They actually published it.
Yeah, that's weird.
Well, we'll find out one day when we die and go to heaven
and meet P.T. Barnum.
Agreed.
So you got anything else?
Nope.
There's probably tons more that we missed.
And if you know something about P.T. Barnum
that we didn't know, let us know.
We'll just add to this guy's story over time, OK?
In the meantime, if you want to read this great article by Jane
McGrath, type in P.T. Barnum in the search bar
at How Stuff Works.
And since I said search bar, it's time for Listener Mail.
All right, I'm going to call this Unabomber follow up.
Oh, good.
I was into that one.
The Unabomber?
Yeah.
Yeah, that was a good episode.
I thought it was cool.
That was a good 10th anniversary episode.
Milk.
Hey, guys.
Congratulations on 10 years.
Milk, milk.
I look forward to many more.
I listened to Unabomber and thought
I would share something that covers a related, if somewhat
different, aspect of the story.
About 10 years ago, when I was still a we law student taking
a legal ethics course, one of the situations we discussed
was Ted Kaczynski and the ethical dilemma his lawyers faced.
Criminal defendants had the absolute right
to dictate certain aspects of their representation,
like whether or not to plead guilty.
But there are other aspects of the representation
that the lawyer controls, the most notable being trial
strategy.
While lawyers should always listen to the client's overall
goals, sometimes it's necessary to override a client's
wishes on how to achieve their goals because the client's
desired strategy is either legally incorrect,
unethical, or simply ill-advised.
Kaczynski's case presented an interesting ethical problem
for the attorneys because he refused
to allow them to pursue what they perceived
to be his best defense and his only hope of avoiding
the death penalty, namely claiming he was not guilty
by reason of mental disease known as the insanity defense.
The conflict was that, on one hand,
his attorneys had a duty to zealously represent him,
but Kaczynski objected so vehemently
to the chosen defense that at one point
he attempted to go pro se, aka represent himself, which
would have been an utter disaster.
As you noted, he plead guilty, so we'll never know what they
would have decided to do had he gone to trial.
But his case is one which most lawyers have thought about
or discussed at some point in their careers.
That is good.
Fordham Law, go Rams.
And that is from Deb.
Thanks, Deb.
Appreciate that.
Yeah, I remember kind of saying his whole thing was he didn't.
He pled guilty because he didn't want to plead insane
because his ramblings would have been the ramblings
of a convicted, insane madman.
Yeah, very interesting.
Again, thanks, Deb.
We always love hearing from lawyers out there.
That whole joke about lawyers at the bottom of the sea
being a good start, we have always found it tasteless.
Sure.
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