Stuff You Should Know - The History of Streaming Music

Episode Date: September 3, 2024

When Napster reared its head in 1999, it marked the beginning of the end of the compact disc era. Today, we trace the history of the slowly evolving death of physical music media. See omnystudio.com/listener for privacy information.

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or wherever you get your podcasts. Senora Sex Ed is not your mommy's sex talk. This show is La Platica like you've never heard it before. We're breaking the stigma and silence around sex and sexuality in Latinx communities. This podcast is an intergenerational conversation between Latinas from Gen X to Gen Z. We're your hosts, Viosa and Mala.

You might recognize us from our first show, Locatora Radio. Listen to Senora Sexed on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Stuff You Should Know, a production of iHeartRadio. Hey and welcome to the podcast. I'm Josh and there's Chuck and it's just us streaming along merrily on our way. Right, little harakas?

This is off to a terrible, terrible start. Life is but a dream, right? Yeah, but aren't they talking about a stream? Merrily, merrily, merrily. Ring around the rosies, pocket full of posies. No, that's different. No, that's not it. That's about like the Black Death or something.

Yeah, let's just move on. Okay. So, we're talking today about streaming music. That's why I made that joke. I should make scare quotes for joke. We're talking about streaming music, the history of it. And I love this Chuck. This is a great idea of yours. Was this your idea? A listener suggested idea? No, this is just me. I was maybe waxing philosophic about LimeWire with somebody and then I was like, that would be kind of a fun episode. Well, you were right and one of the things I love about this is this is history, like world changing history

that we lived through and not like as kids. Like this happened very much in like our adult lives, you know? Oh yeah, for sure. Just a seismic shift in how music was released and consumed and the finances around it. And yeah, I thought it was super fascinating.

There was a point in history, not so long ago, where people were spending a lot of money comparatively on buying CDs and physical media until they just said, you know what, I'm not gonna buy music anymore. I want it for free. Like screw all those musicians and trying to make a living. Yeah, pretty much. And it's not, so the musicians were caught in the middle. It was the labels that were the greedy fat cats

that pushed it too far. Because it didn't matter whether it was the clunkiest album or the best that Richard Marx had to offer. Both ends of the spectrum. You were paying $19.99 for that thing, whether you liked it or not. Was that how much they were? Yes, absolutely.

I don't remember being that much. Yeah, they definitely were. I think they got down toward the end in maybe the $12.99, $15 range. That's what I remember. They were very much $19.99 for a while. You paid, it was like 20 bucks a CD. Like that was a birthday present right there.

One CD. You know who, uh, who, who initially fought the big fight and refused to release a record unless it was, I can't remember how much it was, but it was quite a bit less. Who? Tom Petty, baby. Man, what a cool dude. Yeah, RIP.

So, like you said, people just kind of got tired of overpaying, but at the same time, this was a time where frequently albums were released, where no one, even the band probably, thought that more than one or two songs were worth buying. The rest were just crud. What? You didn't get burned time and time again buying an album and being like, God, I only like the two songs I heard on the radio. Everything else on this album is terrible. No, I was a little different. I wasn't a singles guy. I never bought Kussingles. I was always

an album guy. Right. And so I would buy albums that were good and not albums that had one good song. But that's what I'm saying. You didn't know how good or bad the other songs were until you got the album because you only had heard the one good song on the radio. So you would hope, hope, hope that the rest of the album was as good as the song on the radio, and it never was.

There was like an avalanche of difference between the quality of how good the radio song was and how bad all the other songs of the album would be. That was my experience at least. Well I didn't fall as prey to it I think because and I'm not like some snob or anything but most of the albums that I would actually invest in buying because you know I had a limited amount of money were like, really great bands. OK, whatever. Let's move on. I think we've missed one of our famous stumbling blocks.

I'll stick with my guns. You stick with yours. Well, I just didn't have the kind of dough to be like, oh, I like that song. I'll get that album. I had to really know it was awesome. I didn't either. That's why I hated it so much that I'm still

upset about it today. Maybe I was better at it. Yes, you were. I think that's ultimately the point you're driving at. I'm glad you just came out and said it. So everything changed from the big heyday leading up to the 1990s into the 2000s when a teenager from Massachusetts,

a hacker named Sean Fanning, got together with a finance partner named Sean Parker, who would later go on to be the, very famously, the first president of Facebook, got together and said, hey, we got this new thing. It's a file sharing software, it's a peer-to-peer thing. So you can get music for free basically by trading it with your friends. And initially it was just, I believe Sean Fanning was like, I just want to trade music

with my friends who live on the other side of the country. Then they realized they could get investors, make it into a real business, and that was Napster. Yeah. And one of the other things that was required for this to work were CD ripping program software that came out around the same time where you could put in a factory made label produced CD and rip all the music from it and turn it into MP3s.

As you did that time and time again, your MP3 collection would build up. And when you installed Napster, it would find all those MP3s and then you could trade them with other people like you were saying. And it was such a hit Chuck that within two years, we'll talk about Napster shutting down, it only lived for two years originally. By the end of two years it had something like 57 million users in two years. Yeah, I saw 80 million. That's, I believe it.

That it was sensational. And the idea that it was a teenager that not only introduced this to the world, but completely changed the way that music is made is just, it's satisfying, but also just mind boggling. Cause things have been done a certain way for so long and the labels were so in control. The idea of this guy coming along,

it's like the original disruption. Yeah, at the peak of Napster, there were 27 billion transfers per month, song transfers. That's so nice. It's just incredible. And this is another great stat that Livia found. At one point, supposedly, 61% of all traffic on college servers were people sharing MP3s. Totally by that too.

So, like we said, musicians mostly got caught in the middle of this. It was the labels that were really taking the hit. And some musicians were like, this is great. This is a great way to spread music and awareness. Chuck D was very famous, a proponent of it early on, but there were also the exact opposite. Some artists were like, to heck with that. I think there's a famous quote from Dr. Dre. And he ended up joining Metallica, A&M Records, the RIAA, and started filing suits against Napster. And some of them, including the RIAA and Dr. Dre, started suing Napster users, that is,

their fans, for pirating their music. Like suing them directly, personally, individually. Yeah, they went after them under the RICO Act, the Racketeering Act, Metallica was specifically seeking 10 million bucks. And what they didn't realize was this was, you know, this was an online thing. So you could get another software program. Like if, you know, what they ended up doing was they ended up getting a list of more than 300,000,

it's like 330-something thousand individuals who had shared Metallica's music and got Napster to ban them. And what they didn't realize was that all they had to do, those users, was get another piece of software to allow them to get into Napster under another name. And so it was a pretty quick workaround. Yeah, and so Metallica got such a bad name for this. This is such bad PR for them.

And I can't remember the name of their bassist, their original bassist, or maybe their second bassist. He left in protest saying, like, this is wrong. Newstead. But was it Newstead? OK. They were, there's still today, people are like, Metallica sued their fans.

They did not. They found the names of their fans and had Napster ban them and there was a screen you would get that said, the request of Metallica, you are not allowed to access Napster any longer. But they didn't sue any individual fans. The RIA did and so did Dr. Dre and I read about one 12 year old girl Brianna Gahara who had to pay $2,000 because the RIAA sued her. And she had to pay two grand, a 12 year old girl. That's what it was like.

That's how upset the labels were at this point. Well she probably didn't think about that when she was getting $2,000 worth of free music. Well essentially it's what they're doing. But she still ended up paying like $2 a song, which is really that's outrageous today in 2024. Yeah, double. Yeah, at least. So one thing this did was just, you know, brought it to the news. And a lot of people that weren't sort of on the on the front edge of that technology were like,

oh, wait a minute, there's a site where you can just go get music traded? So it actually, it was sort of like the Barbra Streisand effect. It ended up creating more users. Napster tried to hang in there. There was an attempted acquisition at one point for 90 something million bucks that a judge shut down for some reason that's not worth getting into, but they tried to become like a legitimate player. They paid royalties eventually, about 26 million dollars of royalties. They tried different models. They tried subscriptions. Nothing really worked,

I think, because that time, by that time there were other, like I mentioned, LimeWire, that was the one I used. I never used Napster. Kaza, FrostWire, these other ones, competitors came along. And so Napster, while like completely changing the game because they were the first ones, didn't end up being some big, huge, they couldn't get some big acquisition for it. No. They just, like you said, changed the game. But one of the things that also was changed from Napster in its brief two years and then its follow up successors, like Kazaa, is the idea that like people aren't going to pay 15 or 20 dollars or even 12 dollars for a CD anymore. It's not how we want to do it. That's ridiculous. We're not doing it. I would rather take my chances at getting sued by the

RIAA and get music for free than pay for an album that I'm only going to like one song on. That's what I said. And it was just the everything was completely upended and Apple came along in 2003 and brought massive stability to this huge sea change. But it didn't go back to the way it was. They said, we're going to, we have a model here that can actually accommodate both in this new kind of environment of how music is created and delivered now. Yeah. I want to jump back a second. I wonder if, because I think it's a real shame that, you know, maybe $15 is too much for a CD considering

how cheap they were to produce. But I think it's a real shame people were like, I want to pay $0 for music now. Like I think it should be free. And screw everybody that makes a living doing this. I wonder if initially if the record labels had immediately just gone down to like $6.99 for a CD, if that would have changed the game. I don't know, maybe. I think one of the things that did change attitudes like that was a general public awareness

that was spread that the artists were being harmed by this. Yeah, you're totally right. That making music did deserve, you did deserve to be compensated for the music you made. Like it shouldn't be free. That took years though, you know. So it's kind of like the, it was like the pendulum of development, you know? But with music instead. All right, so I agree.

You mentioned Apple and specifically iTunes is what came out in 2003 and the iPod and they started selling songs for 99 cents. One thing we didn't mention was that if you had a PC and you were on LimeWire or Napster, like, there was a decent chance you might get a virus. They were pretty rife with viruses, so you could avoid that danger and you could pay 99 cents, you could get that single song, if you're you, if you're Josh and you don't wanna take a chance on buying a full album, you could just get that single Richard Marks song.

It don't mean nothing and you would be super excited. Well, that was the thing. Richard Marks is a bad example because I think his two major albums both had multiple hits on them. Okay. So, all right, I'm just going to say it. Well, let's go with Utah Saints. They're a perfect example from roughly this era.

They were a, I don't even know where they were from, maybe British electronic. I think I remember that song. Yes. Because that was the name of the song, right? It's something good. It sampled Kate Bush. And they would say like, Utah Saints. Yeah. Yes, that good. It sampled Kate Bush. Um, and they would say like Utah saints.

Yeah. Yeah. You, you, you, yes, that song. So you bought that album. The rest of the album, you would just be like, God. Well, that's your problem. You don't buy a Utah saints LP. I was big time into electronic music at the time.

And people weren't coming out with albums like every week that were, you know, electronic, it was still very guitar heavy. So you had to work with what you got and you frequently get burned. Sorry Utah Saints, if you're out there listening. So overall statistically from, and this is a pretty staggering stat, from 2001 to 2010, when this first started,

over that next decade, fiscal music sales dropped 60% all over the world, about $14 billion in revenue loss, digital sales rose about $4 billion, but that left a $10 billion annual discrepancy in what the music business was bringing in. Yeah. If that doesn't get it across, I don't know what does. Yeah.

So yeah, because at that point, it's basically just Richard Marks keeping the music labels afloat. The fact that they had any money was essentially 100 percent attributable to him. Well, you know what they say, don't mean nothing until you sign it on the dotted line. That's right. That's what he's talking about, my man.

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Okay, so while Napster was like, hey, we're into file sharing, some other ones were as well, at the same time, roughly, an alternative model was developing, and that was just streaming, right? So rather than downloading an actual MP3 that you would keep on your hard drive, you could burn on the CD, do whatever, this was like, there were music servers, this is crazy, just bear with me for a second,

that would actually, you would stream the music over the internet through a player on your computer. You usually had to download the player itself. This is before they called them apps. And you could sometimes select songs, and then other times it was more just like a FM radio station where they would almost play it, play whatever random songs that you had no control over.

Right, well you did have control in that you could skip songs and stuff, you just couldn't pick the songs. Sometimes though you could only skip a finite number of songs before it's like, nope, you have to listen to this card-y one. Yeah, but that was the big problem with launch media, that they probably could have gotten away with it if they didn't give you the ability to skip songs, because it was a little more like radio, but because they had that fast forward button, the RIAA got involved again and was like,

we don't like that, because one thing I don't think we mentioned is, radio was, it was a way for people to listen to songs and music and get turned on to new stuff. It was a live transmission. Yeah, but what radio also was, was a free advertisement for those bands. So, you know, every time a song gets played on the radio,

that's an ad to little Josh Clark, like, hey, sucker, go out and buy this album if you like this. These Utah saints are great. This disrupted everything, the fact that you could skip songs. That's why the RIAA got upset because they're like, well, this is a lot like radio, but you can't skip songs on the radio. We want people to hear these songs because they're little ads.

Right, exactly. So that was a big problem. The streaming services were as big a problem, maybe not as big, but pretty close to the same amount of problem as file sharing services were too. They weren't like any kind of solution as far as the music industry was concerned. Yeah, and those were like Launch Media

who eventually became Yahoo Music. Those again though were just playing, there was like a, I don't know if it was a real person programming, but it was as if a DJ was playing music. The first legit on-demand streaming service was rhapsody in 2001 Which started out as part of listen calm? was bought by a company called real networks and then Eventually in sort of an odd twist it bought Napster and in 2016

Rhapsody was rebranded as Napster. Yeah, do you remember Real Player? That was one of those, that software you had to download to stream music? Oh yeah, I remember that. I went and looked at old Real Player skins, and it's just like, oh my God, the nostalgia. Those things were so ugly.

I gotta see that. But they, I mean, they were super, they look super 2005. Just seeing that little lime wire lime actually gave me some feels. Because I was doing, by the way, I was doing the same thing. I'm not saying like, when I said it's a real shame that people just said I want my music free, like I was doing it too at the time. Oh, okay. Well, I'm glad you said that. I was part of that real shame, you know?

I was like, oh great, LimeWire, I can trade music. But pretty quickly I was, I mean I kept buying CDs for a while, the bands I loved, and pretty quickly I was like, wait a minute, there's something about this that doesn't feel right. Hey, one other thing that's occurred to me, Chuck, is I'm sure somebody's like, well yeah, CDs might be like $15 a piece, but

don't forget Columbia house where you get like 10 of them for a penny. I never did that. You didn't. Did I ever tell you my Columbia house story? You did, but I think people need to hear it if they haven't heard it. Okay. So last week at a Cubs game, was it, was it just that recent? And I got to work on my memory.

I need some Prevagen. So like you would send off, for those of you who don't know, you would send, like literally you'd tape a penny to a postcard and send it into Columbia House and you could check like what albums you wanted them to send you. And like Magic, they would send you those 10 albums for a penny, but then you were automatically signed up for their subscription service and they would send you those 10 albums for a penny. But then you were automatically signed up for their subscription service and they would send you albums that you didn't want at like two times the price. So it really wasn't a good deal unless you could

get out of it with just those first 10 albums. And I did exactly that because when they sent me the first handful of records that I didn't want, I sent them back with a letter explaining that I was 12 years old when I entered into this contract and there's nowhere in the United States that it's legal for a 12 year old to enter into a contract. So please stop sending me albums and they did.

I love it. Very precocious kid. Thanks, I like that story. I was a little bastard. Yeah. You mean like the rapper? No, that's old dirty bastard. Oh right. I was thinking Lil Wayne and old dirty bastard got together. Right. Lil bastard. That's my new rap name. Not Teppany? Mm-mm. All right. So Pandora, Pandora, not Pandora, Pandora came along in 2005. It began as Savage Beast Technologies.

And they were founded on this idea of the algorithm to recommend songs to where it would curate like, this is Chuck Station. And the way they did this was through something called the Music Genome Project, which I remember just thinking it was the coolest idea and thing ever back then. And it was a cool thing. It was basically that they would analyze 450 unique attributes of every song that exists from, you know,

as simple as like what genre is it to like how nasally somebody's voice was. Wow. Then they would evaluate it on a scale of one to five with half increments and the end result would be the songs, you know, quote unquote DNA. Initially they had a musicologist that did this by ear in the hand and it took like 15 to 30 minutes a song. Eventually AI took over.

But it was, that was the big attraction for Pandora, was like this super cool project where they're categorizing music so specifically that it will start to learn what you like and you can curate your own radio station. That's nuts, I never heard of that music genome project before. Oh really? Mm-hmm.

It was sort of all the rage at the time. Pretty groundbreaking, I mean I'm taking it this is in the early 2000s? I mean it was when Pandora started, that was sort of the the rage at the time pretty groundbreaking. I mean I'm taking it. This is in the early 2000s I mean it was when Pandora started that was sort of the basis of how they worked Wow, so yeah, 2005 Okay, so Pandora also started to try a subscription model. Were they the first they may have been well I think Napster tried it, but it didn't work. Okay So Pandora was the first, I guess, that was successful at it. It was, I think, $3 a month for streaming music

with no advertising, which sounds like a deal, but there were only like 10 songs on the internet at the time. It's, it did, and they tried like 10 hour free trials, kind of like those AOL sample disks. Yeah. But only one, they only had like a 1% conversion rate. Yeah.

And one of the reasons why I think that doesn't get mentioned very often is that we're talking, this is like the mid aughts, 2005. People were not at all comfortable with giving their credit card information out over the internet. Yeah. And that's the only way you could buy back then.

Yeah, when it just seemed like the most top secret thing you could even have as a part of your life. Right, yeah. So I really truly think that that was one of the reasons why this got a slow start. People were just not comfortable with paying for things using their credit card over the internet. And that's, I mean, how else are you gonna bill somebody?

Are you gonna send them a physical bill for your online streaming service? You get a letter from a 12 year old after that. Yeah, exactly. Imagine Pandora getting checks mailed to him every month. That'd be hilarious, but I mean, I guess that's what you'd have to do to get business going. Yeah, I think you're totally right.

Those early days of e-commerce, I think a lot of us had some trepidation about entering those digits online, you know? Yeah, and it might be, is it confirmation bias? I was like that, so I just assume other people were as well, but most of the people I knew were not comfortable giving out their credit card info at that time. No, I think you're right on the money.

No bias whatsoever. You're just right. Cool. So, Congress got involved actually, in the United States at least, and they came up with the Copyright Royalty and Distribution Reform Act of 2004. That's how disruptive Napster was. Yeah. In four years, Congress had passed an act, essentially trying to help smooth this over.

I'm sure it was largely in the favor of the labels, but it set up the US.S. Copyright Royalty Board where these software companies and streamers would come and take claims or be taken to this board by music labels to figure out who owed who what. Right. Yeah, which was a big, you know, through a big wrench in the plans of a lot of these companies that were just emerging. I think the ones that were sort of smaller gave up pretty quickly because it was such a legal quagmire. Like Yahoo Music wasn't even, you know, a smallish one. They shut themselves down.

Yeah, for sure. So again, Apple kind of rides to the, to the rescue and in 2007, they, they introduced the iPhone. Cause I don't know if we said it or not before the iPhone came along, if you wanted to listen to downloaded music anywhere away from your PC, you had to buy an iPod or one of its also ran competitors like zoom or something like that. But you had to have like a physical device to listen to.

When the iPhone came out, it was like, throw all that crud away. Um, now you can not only listen to your MP3s that you're buying off of the iTunes store, you can listen to streaming music. You can do everything you can on the internet. You can do on your iPhone. So it provided a super stable, safe platform, not at all skanky.

You weren't gonna get viruses or anything like that from downloading apps from the app store. And Pandora actually saw the writing on the wall very early and they had an app like I think the next year that was available for the iPhone that was a Pandora streaming app. And I think the first year within nine months that the app store came out,

the Pandora app was on almost a quarter of all iPhones in the world. Yeah. This also brought back funny memories of, this is kind of like when we were getting going with the TV show-ish. Really? That was 2013. Well, I'm just talking about, no, no, no,

I'm not saying the launch of the iPhone. I'm saying the apps being like the end all be all. Like I remember very specifically in some of those TV meetings, some of the guys on staff, like all they could talk about was apps and look at this new app. And it does this and it does this cool thing and it does this cool weird thing. they could talk about was apps, and look at this new app, and it does this,

and it does this cool thing, and it does this cool weird thing, and it was just app, apps, apps, and it's just funny to look back how that is, at least changed for me, I mean, maybe people still use all kinds of funky apps, but almost every app I have is utilitarian and serves some kind of function for doing something.

Right, but if you wanted to razzle dazzle a C-suite executive who is like 15 years older than you at the time, all you had to do is even let them know you were thinking in terms of apps and they would just automatically promote you. I totally remember that time. It was pretty funny. We've survived a lot of weird times, haven't we?

Hey, we have, including the great stuff you should know fire of 08. Yeah. Right at the beginning. Death of Richard Marx. Oh, he didn't die, did he? No. Okay.

That was a terrible joke. I'm sorry, Richard Marx. Sorry, Utah Saints. Sorry, Richard Marx. Right. Uh, so we have to talk about Spotify. Should we do that or take a break first? Uh, let's talk about Spotify, should we do that or take a break first? Let's talk about Spotify. Alright, Spotify comes along, they change the game.

Pandora was still trying to be, you know, kind of like radio in a way. Spotify was like, no, we're really going to be on demand. And this is kind of what everyone's been waiting for it was a company out of Stockholm, Sweden very famous for Sweden is for encouraging and supporting their tech industries. That's why there's so many coming out of there, right? but they launched in 2006 and then I think waited had to wait until 2011 to launch in the US because they had to, you know, they were, I guess, smart enough early on to pre-negotiate with record labels and

kind of get all that settled so they weren't just dragged into court right away. Right. So early, in their early years, even when they were just available in Europe, in Western Europe, they had 10 million users and that 1.6 of them were already paying users, right? So before this thing even hit the US, it was valued at a billion dollars Spotify was. had 10 million users and 1.6 of them were already paying users, right? So before this thing even hit the US, it was valued at a billion dollars Spotify was. And when it hit the US, it just reached this incredibly massive level.

One of the things that Spotify did, I think today they're at like 615 million active users, something crazy like that. That's a lot. But one of the ways that they managed to kind of come in and be like, hey, peace everybody, was that they really paid royalties to the artists and the labels or whoever owned the copyright of that song.

They paid like 70% of their revenues went to pay royalties. And so they have been losing money every year since at least 2011, probably back when they debuted in 2006. And I think 2023, no, the first two quarters of 2024. Yes. Um, they, uh, they made record profits and because they lost money every year up until then, a record profit for them could have been $1. But they finally turned profitable, essentially. And they're saying, like, now we're going to be profitable from here on out.

One of the criticisms they took is that they became profitable by going through massive rounds of layoffs and jacking up the price of their subscriptions. But the point to know about Spotify is they created a new standard by saying, we're going to actually pay real royalties to the people who own this music. Oh, for sure. So I think we take that break now. Okay. We'll be right back.

Hey, ho, and ho, how's it going, how's it going? For so many people living with an autoimmune condition, the emotional toll is as real as the physical symptoms. Starting this May, join host, Martín Hackett for Season 3 of Untold Stories, Life with a Severe Autoimmune Condition, a Ruby Studio production, and partnership with Arginics. From myasthenia gravis, or MG, to chronic inflammatory demyelinating polyneuropathy, also known as CIDP, Untold Stories highlights the realities of navigating life with these conditions from challenges to triumphs. In this season, Martine and her guests discuss the range of emotions that accompany each

stage of the journey. Whether it's the anxiety of misdiagnosis or the relief of finding support and community, nothing is off limits. And while each story is unique, the hope they inspire is shared by all. Listen to Untold Stories, Life with a Severe Autoimmune Condition on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. out there about lifting weights, pelvic floors, cold plunges, anti-aging. So I launched Body and Soul to share doctor approved insights about all of that and more. We're tackling everything. Serums to use through menopause, exercises that improve your brain health, and how to naturally lower your blood pressure and

cholesterol. Oh and if you're as sore as I am from pickleball, we'll help you with that too. Most importantly, it's information you can trust. Everything is vetted by experts at the top of their field and you can write into them directly to have your questions answered. So sign up for Body and Soul at katikurik.com slash body and soul.

Taking better care of yourself is just a click away. Welcome to the CINO Show. I'm your host, Cino McFarlane. I'm an addiction specialist. I'm a coach, I'm a translator, and I'm God's middleman. My job is to crack hearts and let the light in and help everyone shift the narrative. Whether you get down to sex, drugs, alcohol, love addiction, self-hate, codependency, or anything else of that matter, I want to help you wake up and I want to help you get free. I want to help you unleash your potential, overcome obstacles, and achieve your goals.

Most importantly, I don't want you to feel alone. So join me on The CINO Show, where each week we'll feature a compelling individual with an even more noteworthy story that will be sure to inspire and educate. Listen to The CINO Show every Wednesday on iHeart radio app, Apple podcast, or wherever you get your podcasts. All right, so 2015, several new players came on the scene. Tidal you might have heard a lot about at the time, all capitals, T-I-D-A-L. This was an artist-owned alternative, kind of, United Artists and Movies back in the day, like musicians actually got together under the guidance of Jay-Z to buy a company initially.

It was a Norway-based company called Aspero that were developing, it stood for Wireless Music Player, but the WIMP. And it was higher bit rates, supposedly better quality, and also like real human editors making music recommendations. So Jay Z gets on board, he's like, man, we can't call it WIMP in the United States. It's not tough at all, so they changed it to Tidal. Right, I read a interesting article,

also big ups to Livia for helping us with this one, but she found an article from LoudAndQuiet.com written by Stuart Stubbs called Five Years On, the Very Silly Launch of Title. And if you like just kind of laughing a little bit at the misfortune of super egotistical wealthy people, you're going to like that article a lot. He just slams this launch. I haven't seen it because I can't bear to watch it based on his description of how awkward it is. But apparently, it was one of the most awkward

star-studded events ever held. Yeah, I've seen it. It was awkward. It was just, I don't know, man. Sometimes companies just screw it all up. Right. I think one of the big screw ups was to basically tell the audience not to clap for anything,

which I'm sure was a decision, because you don't want it to seem like these stars showed up so that they could be applauded for everything they said. But instead it made it super awkward and quiet from what Stuart Stubbs says. It is very weird for Madonna to walk out on stage and be met with silence. It was slightly surreal.

So, Tidal's deal was another company, obviously because they were artists that wanted to pay through pretty well, and musicians got a 75% royalty on each song. It wasn't too long after that they were being sued for underpayment and it ended up not being a financial success as a company. Right. It's a bit of a mess it seemed like.

But it got bailed out by Jack Dorsey, the co-founder of Twitter. He was leading a company called Block Inc. And in 2021, he used Block Inc. funds to buy an 86% share in title for $300 million. And essentially the shareholders in Block sued, they sued Jack Dorsey for this because they're like, you did this as a favor to Jay Z. You can't do that to us. This is a terrible deal. And they actually had the lawsuit dismissed.

Yeah, I think, I mean, if you want to compare, I believe that Jay-Z, what did they pay? Like 50 something million? Everybody chipped in 56 million, yes. Okay, so then flipped it for 300 to his friend. But really, it was probably worth half of the original price by this time because it was not a success at all and even still today I saw it has about

five million users it says but that that's even disputed by by people outside the company and like I said that judge dismissed the case against Jack Dorsey and he said that that there's nothing legally wrong in approving it even though it was quote a terrible business decision. Yeah. Man. That's pretty funny. I would be so mad.

Oh yeah. I wonder if you snuck up behind Jay-Z and looked at his phone, what he's playing with. The real player. He's OG. That would be great. I did look up that logo by the way and it was a wave of nostalgia. All right, another one that came out in 2015, you might have seen Neil Young screaming at people on your television set right around then.

It was Pono. That was his, this was an actual device. It was a player, the Pono player, and it was a crowdfunded campaign that raised about 10 million bucks. And the whole pitch here was, from Neil Young especially, was MP3s are garbage and that compression stinks. And this is all the nice way. Like Neil Young was much more critical and probably cussed a lot more. But he's like, the quality here is better and this is the way music should be listening.

It's a travesty how we're listening to music these days and that company, I mean I guess New Young failed to realize it, by and large most people don't care about the quality to that level. Yeah a lot of people just can't detect it. It's not even that they don't care. It's that once you get to a certain bit rate measured in kilobytes per second, that's how much how many bits are being transferred per second. So obviously the more bits transferred, the more of the song that's how much how many bits are being transferred per second so obviously the more bits transferred the more of The song that's captured the better the sound quality Somewhere outside of 256 kilobytes a second when you start going over that people generally can't tell the difference

Especially if you're just using like earbuds or something like that, you know, we're just playing it through the speaker of your iPhone, especially Yeah Do people do that? Earbuds or something like that, you know, we're just playing it through the speaker of your iPhone especially. Yeah Do people do that? very obnoxious people do yes a CD just for comparison is a little over 1400 kilobits per second And you said 256 is where people can't tell much of a difference That's like that's like people with a good ear. They say if you're around 90 to 100, and you're not the most discerning listener,

and you're not playing through something great, then you probably won't be able to tell the difference. Right, but again, if you're Neil Young, yes, you're really upset about this, but he really missed the mark by assuming that everybody felt this way about it. And yeah, I mean, you can get just great quality of music from a fairly compressed rate. Yeah, I agree.

2015 also, and this kind of surprised me, it felt like it had been around longer, but that's when Apple Music, not iTunes, but the Apple Music streaming finally was launched, surprisingly late to the game, supposedly, because Steve Jobs didn't like the idea. So Apple and Amazon, who had been selling MP3s just like Apple had, they launched about a year later. So they're both giants that were kind of late to the streaming game. Yeah.

Apparently, Steve Jobs thought that it was basically piracy to make people rent music rather than own it, and that people didn't want to rent music, they wanted to own it, so therefore subscription streaming services were basically just taking advantage of their users. And he kind of said, if you pay $100 a year to listen to your favorite song, over 10 years you paid $1,000 to listen to that song, and you don't even own it, rather than just buying it once for a dollar or something like that. And he makes a good point, but he's also leaving out

all the other music that you've listened to over that 10 year period. Yeah, that's a weird way to put it. Yeah, it's a little disingenuous, but he was very much opposed to it, and Apple was not about to get into the streaming game while he was alive. He's like, if you're wealthy like me, you'll pay for a different streaming subscription for every song you want to hear.

Just to make it fair. And that's madness. Pandora, we should mention, was bought by SiriusXM in 2019. And we should, you know, talk a little bit about how the finances work today because it was, you know, there was a bit of a, things have regulated just a bit, you know, things really went in the tank. I think that the 2014 was at the lowest point in dollars for the music industry. They've come back now in 2022, revenues hit 26.2 billion, which is about a 25% drop compared to when CDs died.

But that's a 70% increase from where they were in 2014. Yeah, I mean, that is a low point for sure. Yeah, so they've sort of course corrected enough to where I think they're like, hey, it'll never be the heyday of CDs again. Right. But not every, like people are actually paying for music now with these subscriptions. Yeah, and it does turn out that Steve Jobs was absolutely wrong.

People are generally totally cool with renting their music through subscription services. I think 84% of music revenue comes from paid subscriptions. Yeah. I mean, that's significant. I think 84% of music revenue comes from paid subscriptions. Yeah, I am. That's significant. And one 2009 study found that piracy had dropped because of the affordability of legal ways of consuming media, not because of enforcement,

not the threat of being sued by Metallica, but just the fact that it was easier. And by this time, people got used to putting their credit card info on the internet. The threat of Lars Ulrich coming into your room and speaking to you for 20 minutes. Yeah.

That's enough right there. For sure. As far as what they pay, I mean Spotify is the biggest dog in the market. They have about 30% of the streaming market and like you said, more than 600 million active users. But these royalties, Tidal pays the most at 1.3 cents.

Apple's 0.7, YouTube Music 0.7, Spotify pays 0.4 cents per stream. Same as Amazon, and then Pandora's down to 0.1. You're obviously making a lot more money off of Spotify because they're the biggest player. So it's less per stream, but as an artist, if you're a hit on Spotify, then there's a lot of money to be made. Right. Yeah, I think Spotify paid over $9 billion

in royalties in 2023, three times more than they paid six years earlier. And there've been studies about how much money is actually made by the artists. Um, there's 66,000 artists that make 10 grand or more a year on the platform through music sharing. 11,000 of them make more than a hundred thousand dollars a year, and then 1200 of them make a million

plus, and of course, most of the 1,200 are names that you've heard of that are already making tons of money anyway. But, you know, toward the lower end of that scale, there are indie artists that never in their life would have made a million dollars in a record label deal. That are now, like, making, producing, sharing their own music, running their own social media, and they're making a million dollars a year or more from their music, which is,

that's one of the ways that this completely changed the game, not just in taking money away from the music labels, but also in making it easier for independent artists to just exist without the music labels. Yeah, yeah, for sure. I got a couple of things for you here on that line. Our beloved pavement that we both love. Sure.

Harness Your Hopes was a B-side kind of throwaway song, not throwaway, but a B-side from 1996. It never made it onto their album. It went viral on TikTok last year. You know about all this right? No so the song goes viral on tik-tok for some reason and Like huge pavement for a song from 1996 got a hundred and forty eight million streams on Spotify Wow, which if the math is right

close to six hundred thousand dollars just from Spotify from a B-side from 1996. That's awesome. That's amazing. So that kind of stuff can happen, which is great. And then I looked up, I was curious who the most streamed song ever on Spotify is. My guess would have been a Taylor Swift song. Believe it or not, Taylor Swift has the, her highest charting Spotify as far as number of streams go is the 42nd highest. What?

Is it just that she has so many songs that that counts for her streams? I guess. Cause she has tens of billions of streams. No, that's for a song, like one specific song. Oh, oh, I see. You're saying in dollar amounts in royalties. No, no, no, in streams. Like her most streamed song is Cruel Summer,

and that is number 42 on the list. First of all, that's Bananarama. And secondly, I think my point still stands. She just has so many songs and variations of her songs that when you put it all together, she has like 38 million, 38 billion streams a year on Spotify. Yeah. Yeah.

That's for her whole catalog, which is incredible. So who's number one that she's way down at 42. The Weeknd. Which one? His song, Blinding Lights. Wow. Is the most downloaded song on Spotify And I did I think it was I can't remember I think it was like four or five billion

Streams and I did some math and I may not be right But if I did my math right it looks like that that dude has made More than a hundred million dollars on that song off of Spotify. That's just off of Spotify, right? Yeah. That's not including like YouTube music, Amazon music, sales of the actual MP3 of your album. How many ways can I say, only Spotify? In hindsight even, that doesn't quite make sense. I'm not like, oh, that makes sense.

I know. It's funny how the internet can do that. I would have guessed Gangnam style, but that's a little dated, I guess. If that math is right, that's incredible. Yeah, for sure. But that's the kind of money you can make off that. I saw Drake made like $300 million off of Spotify in a year recently.

So yeah, and if you're, again, indie bands are now at the table. They can do this all themselves. They can just split it among themselves as bandmates. And if you just hit it just right, you can go viral like that pavement song did and really make it. Not just money-wise, but your career, you can expose yourself to so many people virtually on social media or streaming music is what I mean. Um, but also there's a other side to it as well because record executives haven't gone anywhere.

There's still plenty of them around. And so when you do have a contract with the label, they'll very frequently be like, Hey, this song has to have an amazing hook that's no more than 10 seconds long because we want to get it viral on, on Tik TOK, go make a viral video be like, hey, this song has to have an amazing hook that's no more than 10 seconds long, because we want to get it viral on TikTok. Go make a viral video on TikTok, essentially, is what they're saying. And so that's shaping how artists are making music, and a lot of them are not happy about that.

Yeah, it's also reshaped, you know, the sort of album era is kind of dead. I mean, there's still plenty of albums and still plenty of artists doing that. But it's almost like Livia points out, it almost is like going back to the days of the 45s in the 1950s, where it was, you know, these singles are being released. And that's interesting. I know that, you know, one thing we should mention

is that there is, they're trying to get it pushed through now, the Living Wage for Musicians Act, through the House where they're basically saying, hey, minimum royalties should be a penny per stream. I know you make a lot more on Spotify because it's the biggest player, but they're paying 0.4 cents and if everyone paid a cent, that would be a huge difference. Yeah. If you're like, I totally agree with that,

you can go to actionnetwork.org and look for Living Wage for Musicians Act. This morning, they only needed 432 more signatures to reach their goal. So apparently, it automatically becomes law at 12,000 signatures, if I'm not mistaken. Nice work. I'm glad you put that out there. I am mistaken, by the way. But yeah, there was one other thing I wanted to point out, too, the way that it's evolved.

Because there's not a huge gamble in making music like there was when you have a whole production going on and a label and you're actually physically producing the albums, there's way more availability and potential for artists to explore genre-bending, genre-fusing, all sorts of gambling, risky new types of music that they would never be able to try if they had like a major album or a major label contract

and that label was not willing to take those risks. So that's another way that it shaped it positively. Yeah, I mean you and me could get together and put out a song and get it out there and streaming. Like we could do that. Okay, what should we do? Should we call ourselves Pendulum of Development? And we're gonna play, both of us are gonna play the mandolin, but

neither of us know how to play the mandolin is the hook Well, who's our slide whistle player? Jerry okay sure We're gonna cut her in on this Well, no, I mean but she can still be the slide whistle player. Okay, great You got anything else I got nothing else. This is a fun little trip down memory lane. Yeah, it was agreed. Good choice.

And that's it everybody for streaming music, which means of course it's time for listener mail. Yeah, I'm going to say this is we're sort of correcting our omission of our Minecraft episode when we couldn't think of the kid's name. Oh, good. Remember, it was a kid in the audience and we couldn't remember his name, so we got a letter from Bowden's mom. Oh, wow. Hey guys, my son Bowden was the kid who asked about Minecraft at the Medford show. He was the one with the glasses who also made the joke about being a retired factory worker. That was so great.

That'll make sense if you've seen this show. He didn't ask about mobs and in fairness there were probably ten other kids after him who also asked about Minecraft. I don't think that's true. So I'm not sure if he's the one you're thinking of. Well he was Sarah but she says regardless I'm pretty sure he considers this to be his greatest contribution to humanity to date. Man that kid is so cool. Sincerely thanks from a very grateful parent, and that is from Sarah. So big thanks, Bowdoin.

And I'm glad we could get your name out there. Yeah, thanks a lot, Bowdoin. That was a great idea, and we appreciate your mom writing in. That was Sarah? Yes. Awesome. Well, if you want to be like Bowdoin and Sarah, come to one of our shows and suggest an episode. You can also just make it easier on yourself and send it via email.

Wrap it up, spank it on the Minecraft, and send it off to stuffpodcast at iHeartRadio.com. Stuff You Should Know is a production of iHeartRadio. For more podcasts, my heart radio, visit the iHeartRadio app, Apple podcasts, or wherever you listen to your favorite shows. For so many people living with an autoimmune condition like myasthenia gravis or chronic inflammatory demyelinating polyneuropathy, the emotional toll can be as real as the physical symptoms. That's why, in an all-new season of Untold Stories, Life with a Severe Autoimmune Condition

from Ruby Studio and Argenics, host Martine Hackett gets to the heart of the emotional journey for individuals living with these conditions. To find community and inspiration on your journey, listen now on the iHeart Radio app, Apple Podcasts, or wherever you get your journey. Listen now on the iHeartRadio appamy DMs, answer your listener questions and more. The more is punch each other. Listen to the Amber and Lacey Lacey and Amber show on Will Ferrell's Big Money Players Network on the iHeartRadio app, Apple Podcasts,

or wherever you get your podcasts. Just listen, okay? Or Lacey gets it. Do it. Hi everyone, it's me, Katie Couric. You know, if you've been following me on social media, you know I love to cook, or at least try, especially alongside some of my favorite chefs and foodies, like Benny Blanco, Jake Cohen, Lighty Hoyk, Alison Roman, and Ina Garten.

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