TBPN Live - $1B GLP-1 Lessons, New AI Careers, China's 2030 Master Plan | Sam Broner, Jonathan Slotkin, Liz Hoffman, Bret Taylor, Ariyan Kabir, Atif Siddiqi

Episode Date: April 6, 2026

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Starting point is 00:00:00 You're watching TVPN. Today is Monday, April 6th, 2026. We are live from the TVPN Ultra realm, the temple of technology, the fortress of finance, the capital of capital. Happy Easter to everyone celebrated yesterday. How was your weekend, Jordy? Good. I saw it. I saw it. Project Hail Mary. Oh, you did? Yeah, I did. I finally saw it. Did you see it? I did not see it. How was it? Ben, you saw it, right? What was your review? It was great. I was telling you, I think it was fresh. It was fun. People put it on it. Will the Pew didn't like it. He said it was interstellar for Judds, right? Isn't that what he said? He said something. You liked it, right? I thought it was great. It was very enjoyable watch. I don't know. Should I see it? Yes, I think you should see it. In theater. In theater, for sure. It's definitely a good movie. It's not too long. It's like two and a half hours. But it's a, it's an Andy Weir. Have you seen The Martian? It's brutal. It's basically just like endless stream of problems and then like quick solutions. So there's a, it's a lot. There's some, it's a lot. There's, it's a lot. So there's, some sort of problem they need to figure it out problem they need to figure it out all of its I don't know like loosely like hard sci-fi like somewhat believable it does have aliens in it and stuff but it's a fun time anyway well speaking of real space what's going on yes with artemus two artemus two is is live streaming right now to almost a million people on youtube on the nassah YouTube channel I believe it's also on Netflix and the stream title is just we are about to fly
Starting point is 00:01:27 around the moon with authority from NASA. We can actually pull this up and see. I would love to hear what is going on right now because I think it's happening as we speak. They are up. I also wrote a little bit of a retrospective on the... Can we get some sound?
Starting point is 00:01:48 I have a spider on my... Yeah, okay, so one minute ago, NASA posted that the crew are now the farthest any human has ever traveled. 250,000 miles. from the earth. John is dealing with a little spider here on his microphone. I got it off.
Starting point is 00:02:05 There we go. There we go. There we go. Still living too. Yeah, still living. We'll take it up. What do we got going on here? Yeah, can we get the audio on that?
Starting point is 00:02:17 There's no audio? Oh, weird. I think there is audio on YouTube, but it might not be letting us, like, stream it through. I don't know. Sometimes there's like DRM stuff. Anyway, Matthew Gallagher, he's the founder of Medvi. And we were supposed to have him on the show today. He unfortunately cannot make it.
Starting point is 00:02:35 We do have John Slotkin coming on, the chief medical officer from Gelsinger to, or Geisinger, to talk about claims around oral GLP1 drugs. We read the New York Times story on Thursday, and then over the weekend, there was a whole bunch more analysis about the company. And there were later. So interesting because you would think that someone else would write the one-billion, one-person,
Starting point is 00:03:02 $1 billion company. Totally. And then the New York Times would take it down. Yep. But in this case, it happened in reverse. So last week, the New York Times broke down the story of MedVee, a telehealth provider of GLP1 weight loss drugs. And the framing was basically that this was the first time in history a single person had built,
Starting point is 00:03:21 quote, a billion dollar company. And that's what went. viral digging in, there were some small caveats and some big caveats. The small caveats were that you know, the founder, Matthew Gallagher, had hired his younger brother. So technically it was a two-person startup. Most people were like, yeah, okay, we'll count that. It doesn't matter. It's a family member. Right? And then also the other one. It's only twice as many people is the original challenge. But they had almost twice the revenue, 1.8 billion. So, but the question was the valuation. So the headline stat in the article was that they are on track to do $1.8 billion in sales this year.
Starting point is 00:04:00 And that on track is doing a lot of work, of course, because that's clearly an ARR number that's extrapolated out. And the GOP-O-1 market's moving very quickly. It's not like Roe and Hems and all the other providers are going to be, you know, just sitting down and letting this company run away with whatever secret sauce they've discovered around customer acquisition, although they might not go into this, which we'll go into. And it was insane scale, but companies don't unilaterally trade at one-x revenue. Like, that's sort of a given in this article.
Starting point is 00:04:32 It's sort of presuppose that if you're doing $1.8 billion in revenue, you would trade above a billion dollars. And so this counts as a billion dollar company. I always thought that the billion dollar company would be on market cap, not on. Yeah, valuation. Not on revenue. Because you could do, you know, if you're going to say, you know, okay, any, any, just try and say the biggest number, you would want to set up some sort of like payment network
Starting point is 00:04:54 where basically you could report GMV really, really high, and you actually have a very, very small business because you're taking like 1% as your true net revenue. And so there was always a question about the margins, and then also revenue durability matters. Like the ongoing question around building these, you know, one-person high-growth companies is their durability,
Starting point is 00:05:20 because if you can do it, and then I can do it, and then Tyler can do it, and then anyone with, you know, access to a coding model can build it. Very quickly, we're going to erode each other's markets and trade market cap very quickly. And I think any VC that would look at this, they might get to a point where they're like, yeah, this is a unicorn company. Look at the growth. I think there's something here. But at the same time, you could see someone like a private equity guy valuing this and saying, well, I need to see.
Starting point is 00:05:46 A lot of risk. I need to see durability. There's some lawsuits. Exactly. And we'll get into that. So MedVie uses two companies. is care validate and open-loop health to handle the doctors, pharmacies, shipping, and compliance, and we'll get into the compliance thing.
Starting point is 00:06:01 But that's a lot of outsourcing. And of course, that outsourcing takes a toll on margin because you have to pay the doctors. You have to pay the pharmacies. You have to pay the shipping. You have to pay the compliance. And they're paying care-validate and open-loop health to flow that value through to those individual stakeholders. So it's still a good stuff. I started asking, what does this company actually do itself?
Starting point is 00:06:26 Just marketing. And maybe they're too aggressive about it. We'll get it to do it. So these GLP1 drugs are also aren't cheap. And when you sell them, even when you sell them legally, even as a telehealth wrapper, a lot of the value is going to accrue to the pharmaceutical companies that own the intellectual property. At least that's how it should flow when things are functioning properly.
Starting point is 00:06:47 So you can effectively build a telehealth company on top of. a pharmaceutical company like Novo that you where you are taking a thin margin on top you can get to big numbers But the the pharmaceutical companies are gonna want to be paid because they did all of the expensive FDA trials all the expensive R&D and they need to recoup that So then the other question is you you add in the CAC from digital ads They were apparently spending a lot on Facebook to acquire customers and you quickly get you quickly wind up an estimate of pretty thin margins I think the estimate. Sheal shared, Sheel Monot shared was like 15% or something like that. But it's totally possible to get to a valuation that's lower than a billion dollars, depending on how everything flows through the same time. If they're outsourcing all of the kind of key areas of the business
Starting point is 00:07:43 to these other players, open loop, et cetera, it's possible that of that, those very thin margins, right, the 15-ish percent, the margins on that are very, very extreme, right? Sure. Yeah. So you could still get to a number that was in the hundreds of millions of dollars of, of, yeah. Yeah. Yeah, I mean, the 15% margin looks like 150 million, maybe 200 million in like basically profit.
Starting point is 00:08:08 That is crazy. But we'll see what the FDA has to say long term about that, whether there will be lawsuits or settlements. There was already a warning letter. And this turned into a big drama about the, the company. The drama... Was there any mention of this in the original story?
Starting point is 00:08:25 I don't think so. And so there were a lot of people that were... And I believe I pulled up the New York Times piece, and there was no, like, correction or anything yet. Maybe there will be more follow on. I feel like the founder does need to, you know, respond and have their opportunity to kind of correct the record because these things can kind of run away in either direction.
Starting point is 00:08:47 But even with all the drama, There were a ton of super legitimate questions about how valuable the company really is and how long they'll be able to continue their current business model without pretty serious changes. And that's around the marketing stuff. So MedV received an FDA warning letter just two months ago for misbranding violations. So warning letter, if you're not familiar with the FDA's language, it can be pretty wide ranging. Like sometimes it requires just a small change to marketing materials to remain compliant. And sometimes it's basically like a shutdown the company moment. This happened a lot with the nicotine category with illegal vapor products.
Starting point is 00:09:27 And sometimes like the warning letter would be like you are warned in that if you continue to sell these like we will put you out of business. And some of them are okay, we're warning you about this particular claim on your website. You need to change this language. And it's pretty minimal. I went through this. 10 years ago we started Lucy 2016 and while I was there we were extremely nervous about warning letters because if we got a warning letter we thought it would mess up the FDA applications that we had in progress it would mess up distributors like anyone who you're
Starting point is 00:09:59 partnering with would say well I don't want to work with somebody that has a warning letter have you dealt with this we were able to avoid all this but one one kind of concrete example is that we like Lucy cannot make quick claims about the nicotine gum product. So even though most people think, oh, this is like Nicorette, it's actually regulated in a different category. It's regulated as tobacco product, not as a pharmaceutical product. And so you can't run a digital ad that says, like, hey, you're a smoker, quit smoking with Lucy. That's a violation because it's not regulated as a pharmaceutical, as a smoking cessation aid is the term. And so in the nicotine category, you would have companies create a product.
Starting point is 00:10:39 Usually there would be no founder associated with said products because people didn't want to put their face on it. And they would do a lot of things. They would make sales grow incredibly quickly. Like, you know, making marketing claims, just where and how they decided to sell, et cetera, et cetera, that ad channels that they used. And so they would go from zero to hundreds of millions or billions of revenue very, very quickly. But the enterprise value of the company would be near zero, right? Because nobody would want to buy a company that had all that kind of baggage. And so if you were going to value it, it would be like, what is the very, very, very near-term, you know,
Starting point is 00:11:20 sort of like revenue opportunity? Yeah, yeah. I mean, the famous comparison is Jewel versus Puff Bar. So Jewel went, you know, raised a bunch of money, got very big, put into FDA applications, got those applications denied marketing denial orders, then got them stayed in the courts. They set up a, I think their whole headquarters was in D.C.
Starting point is 00:11:42 They were working very closely with the FDA, truly engaging to sort of clean up the, you know, all of the problems around marketing and sales and formulation, just really try and get to a clean bill of health with regard to the government relations. They were successful and they got approved as not as a smoking cessation aid, so they still can't make the claim that Jewel will help you quit smoking. But they did get approved as a tobacco product, which I think the FDA says it has to be suitable for the protection of public health, which is a very vague way of saying, like, it's a net benefit, net good, that it's on the market, which is, you know, people can debate that back and forth. But back in the Jewel days, they also could not say quit smoking with Jewel. They wanted to put, say, they wanted, like a lot of people that were, you know, were smoking cigarettes did switch to Jewel. And they were pushing for that. But they couldn't actually make quick claims. So they used the word switch. They said switch to jewel instead of quit with jewel.
Starting point is 00:12:45 And that seemed fine for a long time. I think they eventually trademarked it. And then I think they had to pull away from it at various points in time. But there's clearly like this gray area in your marketing. Can you say you want smokers to upgrade to nicotine gum? You know, all of these things need to be sort of litigated with the FDA. And what has Medvi been up to? We wound up playing it very safe,
Starting point is 00:13:09 and that probably kept us from mooning in revenue to $1.8 billion overnight, but I still think it was the right decision for Lucy. Now, Medvi appears to have taken a much more aggressive approach. They are apparently running 800 fake doctor accounts on Facebook to sell compounded GLP-1s. Sheel-Monat verified that the accounts are not actually doctors. Some even have cartoonishly fake names. Dr. Tucker Carl Zinn, MD.
Starting point is 00:13:39 If you, like, I feel, this is one of those things where I feel bad for someone who clicked on an ad that was deceptive. From Dr. Tucker Carl Zinn, MD. But if you're getting your GLP ones from Dr. Carl Tucker Zinn, like, you probably are in on the joke to some extent. I don't know. It's clearly not above board and they have to clean this up and deal with this. They were also sued in a class action lawsuit last month for violating California's anti-spam law. That stuff can be crazy expensive because a lot of the fines are on like a per instance basis. So it'll be like, okay, yeah, $10 fine for every text message you sent.
Starting point is 00:14:20 And it could be like you sent like 50 million text messages or something. So you could have some massive, massive liability. Of course, that will be litigated in the court of law and there might be a settlement and they can figure out what the right damage is. if they are even guilty, they're still early in the process. And so the end result is more of a story of pushing over aggressive marketing tactics. Yeah, I mean, so pull up the actual picture of Shields Post because I think that you can just see how confusing this would be to somebody maybe a little bit older. Yeah, zoom in. You can just see.
Starting point is 00:14:59 You see somebody that looks like a doctor. Oh, yeah, they get the stuff. You're 70 years old on Facebook. Yeah. You're not necessarily putting it together. It's Dr. Tucker, Carl's an MD. So my co-founder, Lucy, he has a PhD from Caltech, but it's in biophysics. And so he's not a medical doctor.
Starting point is 00:15:19 But he is a doctor of science from Caltech. Like he has a really good background, but he's not a medical doctor. And I would always joke with him, like, we got to put you in a stethoscope. we got to take some photos of you in a stethoscope. Like the aura is so high. And he was like, no, that's like such bad practice. Like we can't do that. Like a doctor is associated with medical doctor.
Starting point is 00:15:41 Even if you have a doctorate in something, it's like the famous like, I'm dying. Does anyone have a doctorate? Yeah, I have a doctor in a jurist doctor or whatever. The other interesting thing, Medvi uses the dot org. What? Domain. Isn't that for nonprofits, typically?
Starting point is 00:15:57 That's very hot. I would think so. I mean, I don't know that if it's a whole. technically illegal to use it as a for-profit, but certainly when you add that to all the other things. Yeah, because you land on that site and then you think, it looks like, oh, a doctor advertised this to me. And now I'm on a nonprofit medical website. Yes. So, yeah, in general, I think the story is pushing over aggressive marketing tactics to the limit more than AI allowing low headcount scaling.
Starting point is 00:16:26 And this has happened for a long time. Back in the old days, I want to say like 2014 Facebook era, but the early days of online marketing, there were countless stories of questionable supplement sales or telehealth operations scaling on the back of insane ads. The classic formula for like mega scale was if you could get an ad approved, if you could get it like whitelisted or through the approval process, it wouldn't automatically get reviewed that often. So once you were approved, you could spend $1,000 or you could spend $1,000 or you could spend $50 million.
Starting point is 00:17:00 And there wasn't, early on, there wasn't a natural trigger to like re, you know, like refact check. It was like if you could get approved for a small ad, you could scale it up. And so people would do all these crazy things to try and get the ads approved. There were all these tricky things where they would route to one website. And then after the ad was approved, they changed the website. And then, you know, all the ad platforms had to eventually figure out, like, okay, we need to be scraping a layer deeper, like, can.
Starting point is 00:17:28 consistently or like every day. But the canonical example of the health supplement or telehealth operation that would always go viral and always just print was if you could get an ad approved that had Harvard scientists brain pill and Johnny Depp all in one call to action. I'm not kidding about this. This is real. So it was like always this picture of Johnny Depp coming out of the ocean. That was the one that was like really scroll stopping. Pirates of the car. No, no. It was like a paparazzi photo. Which they didn't have the rights to use. They would not partner with Johnny Depp.
Starting point is 00:18:01 They should not be running that ad at all. And then something about brain boosting or like limitless pill, make you a genius, that type of marketing would, like, it's very general, like, who doesn't want to be smarter? So everyone would click on that. And then like Harvard scientists would like lend its like credibility because, oh, if it's from Harvard, like, it's good.
Starting point is 00:18:20 And so if you could get those three terms approved, there were a whole bunch of like sketchy operations that would get ads approved and then just pump like $100 million. of sales behind them. And it seems like maybe there's a little bit of that going on here where a lot of these ads should not have been approved. Maybe there needs to be a validation.
Starting point is 00:18:37 I know that a lot of companies that partner with doctors, even just to sell like skincare, supplements, sunscreens, really anything, the rate to advertise with an influencer who's a, who actually has some sort of medical credential is like way higher. Yeah, because it's way more effective. And that, yeah, it's way more effective. But if you can just like fake that, then you're basically arbitraging that, but you shouldn't be. We have two employees, but 800 fake doctors on Facebook.
Starting point is 00:19:08 Not great. Yeah, so we'll see how this works out. I think the press tour is probably like ended for the near term. Okay. Well, we're always welcome to have. I think people have a lot of questions for the founder, Matthew Gallagher. We'd love to have them on the show and dig into all this because maybe there are some good. good context that is missing from all of the criticism that's been levied over the weekend.
Starting point is 00:19:35 But we'll see. So I was reflecting on like, like, we're still in pursuit broadly of this one person, one billion dollar company. It's still an interesting question. Will it happen? Why might it happen? Why might it not? Yeah.
Starting point is 00:19:48 In my head, it was always new startup is created. Yeah. Like, solo founder creates a hit product. Yeah, yeah. raises a hundred on a billion, and that is the most, that is like the cleanest path. Yeah. Because for so many other paths, you just run into, yeah, maybe I want to be the one person, one billion dollar company, but I want to win more.
Starting point is 00:20:09 Yeah. So if adding incremental people helps me build a better company. Yeah, there's Ryan Pizs at this point. Yeah, why would I not add at least a handful of people? Yeah. Yeah, totally. So, yeah, I mean, I think software is an interesting category, especially if it was open source software somehow, where,
Starting point is 00:20:25 there was some sort of flywheel where you could verify what was actually built, and then you could verify what the sales were because it was done on some, you know, sort of open platform or some sort of, you know, some sort of thing where the actual reporting and the analytics. I mean, apparently the New York Times did verify the run rate that they used, so their money was flowing through the business. But having a much cleaner representation of what the financial picture is, I think would help. I was personally excited about the prospect of a video game and just more video game developers seeing breakout success.
Starting point is 00:21:07 So a couple of years ago, in the olden days when I had free time, I got woefully addicted to a poker-themed rogue-like deck-building game called Balatro, which I don't think anyone here is played. But this game is amazing. So much fun. So you're basically playing poker, but there's no financial stakes, there's no money, there's no micro-transactions at all. Interestingly, the game actually got banned, I think in Japan or some other country, for being like poker and being-banned. Ban for being anti-gambling.
Starting point is 00:21:41 No, no. No, no, banned for being like gambling aesthetics, because you are playing with cards. There's no real money. You pay like $10, $15 for the game, and then you can just play unlimited. but it's done extremely well. So it sold over 5 million units. I saw some reporting that it might be 7 million and maybe even more now
Starting point is 00:22:00 because they've gone multi-platform. And I think at $15, $20 a download that might be close to $100 million in revenue and it was made by a solo developer who goes by local thunk. Over a two and a half year period, he originally wanted the game to be a side project that he could put on his resume,
Starting point is 00:22:18 but it wound up being a massive success. And so depending on your valuation methodology, you could probably underwrite Bellatro close to a billion dollars if it's generated a hundred million dollars of basically free cash flow. You know, there was obviously two and a half years of R&D, but that was just this developer's time. The future revenue streams, the offshoots, the merch, like you get to a number that's close and you have to imagine that his two and a half year development like life cycle would have been pulled forward by the help of AI. So he basically developed the the game entirely in the pre-AI period.
Starting point is 00:22:56 So it came out of... Does it still have momentum? I think it's probably trailed off a little bit because people sort of... You get to the end of the game after, I don't know, 10, 20, 50 hours or something. And then there are some people on YouTube that will do like tons and tons of like
Starting point is 00:23:11 try and break the game because you can get really, really crazy with like combinations of different things. But at a certain point, like you do kind of finish the game and then you're like, okay, I'm moving on. And he never had to be. micro transactions, he never added like any sort of live service model subscription, anything like that. It was sort of just like it did really well and then we'll see. And so yeah, this came out
Starting point is 00:23:34 as a demo in 2023 and officially launched in January 2024. So fully like pre-AI development. And there's lots of, there is lots of hesitation in the video game community around AI, specifically around the art generation, like pixel art generation, all of that. But if you think about AI as a tool for writing game logic and particularly like replatforming. It took him, I want to say like a full year and I think he partnered with a developer or a publisher to actually distribute the game because it was originally a PC game and then I went to Nintendo Switch and then PlayStation and then Xbox and it's a perfect game to be everywhere. But that takes a lot of time and you sort of have to rewrite a bunch of the software and that's something where AI should be able to
Starting point is 00:24:15 pull that forward or make it even easier to launch everywhere on day one. And so, The interesting thing is that Bellatra broke through because it paired like this familiar design language with this wildly engagement engaging progression system and so bringing fun ideas like that to market faster is something that I'm really looking forward to and we heard Chalto from Anthropic talking about like building his own RTS game and obviously he has a full-time job. So this would be certainly something that would be like extra. We've been working on a bunch of simulators that are sort of feeling like games. Some of the mechanics, are getting pretty good now. Game-like. But you have to imagine that in the future there will be more and more game developers.
Starting point is 00:24:58 Yeah, I mean, some of the stuff that I've seen internally at TUPN, it's like gonna blow. Already vague posting? Are you the vague post king? Have you stared into the abyss yet? Because everyone talks about at the AI labs, they all have abysses.
Starting point is 00:25:13 And I feel like Abyss 101 is like, do not stare into it. Like maybe... It's like first at onboarding. Yeah. There's the abyss. I think a glance is okay. Or maybe like saddling up to the abyss and just kind of peek in your head in is fine.
Starting point is 00:25:28 But I would not stare into it. I think that's something. Let's go over to the App Store. Yeah. The App Store saw an 85% increase in new apps this past quarter. Let's pour one out for the App Store review team. Yeah. In most recent quarters, new app count has grown less than 10%.
Starting point is 00:25:45 So it was just ticking up quarter over quarter and then jumped. massively. No surprises here. I feel like everybody that I know outside of tech has an app now. They're unconstrained. They have an app, but at the same time, I have yet to find an app that's on my home screen that was solo developer vibe-coded, something like that. So I'm waiting for the Flappy Bird moment or the Bellatro moment, this like solo thing. Even if it's, like a productivity tool, there's clearly more apps, but actually going viral, like what is the Harry Potter Balenciaga moment? What is the, you know, the viral moment that breaks through and actually makes it to the top of the app charts? Because right now it just feels like
Starting point is 00:26:38 the long tail of the app store is getting potentially fatter because there's more single-use apps, there's more small apps, but will we see one of those break out and become, you know, fantastically successful. That's sort of like the next, the next, you know, critical moment that I'm, you know, eagerly awaiting, but we'll see. What's going on in China, John? The pork industry is a victim of its own success. This story is incredible. They got swine scrapers over there. Skyscrapers filled with swine. I'm not kidding about this. So, this is from the economist, and I read this yesterday and really enjoyed it. Pork holds a unique place in the Chinese diet. It was once a symbol of the good life. The Chinese character for home is a
Starting point is 00:27:25 pictogram of a pig under a roof. It is so important that the government has a strategic frozen pork reserve and the news media are always full of the ups and downs of the pork industry. It's like they got to cover it like it's a horse race. Like what's going on? It's the pork race. No, it's serious. TBPN for the pork industry in China. That's the real opportunity. There have been plenty of peaks and troughs in the past decade. The is active over there, literally. In 2018 to 2019, when African swine fever ravaged pig herds, many smaller backyard farms were wiped out.
Starting point is 00:28:00 Prices went through the roof before long. The industry came trotting back. The big worry now is that it is doing too well. More efficient farming methods producing ever more pork are colliding with slow consumption of the meat. Now all the news is about overcapacity. She who sells cuts of pork at a market in Beijing says she only got to eat the meat on special occasions of the child. These days, she says it's so cheap, people can have it whenever they fancy. The oversupply pushed live pig prices to a 15-year
Starting point is 00:28:27 low in March. Some farmers are losing over $40 per animal. Part of the problem is that some pig farmers have aggressively expanded production in an attempt to gain a bigger share of a shrinking market. On top of that, big companies saved their bacon in the downturn by concentrating their pigs into mechanized modern facilities where they could be kept isolated from the swine fever. Modern farms are marvel of industrial agriculture, though not of animal welfare. Tens of thousands of pigs are packed into multi-story concrete buildings. One in Hubei province has 26 floors.
Starting point is 00:29:02 It's a swine scraper. It's 26 floors of pigs. Do we know why consumption is declining? Just oversupply. So they got hit with this, they got hit with the swine flu, and they were worried about all the pigs getting sick and dying. And so they, instead of having them cross-pillar, colonate and like open fields, they push them into these literal skyscrapers that are 26 floors tall. But I would assume over, over consumption, overproduction, you have oversupply prices come down.
Starting point is 00:29:33 Yeah. But they're saying that just overall consumption is dropping too. Well, yes. So people are moving to chicken and seafood. Increasingly middle class, the middle class Chinese see pork is less healthy than chicken and seafood. But it's really like a supply side story. That may be more pork than even China can eat. The average Chinese person guzzled 28 kilograms of it in 2024, but that was two kilograms
Starting point is 00:30:00 less than in 2023. To boost prices, officials have slashed subsidies ordered farms to coal droves and told the pork reserve to buy more meat to little effect. Some big firms are looking elsewhere. That is wild. China's biggest pig producer hopes to export its business model. Instead, last year it said it would bring the first high rise. It would build the first high rise in Vietnam, capable of rearing 1.6 million swine a year.
Starting point is 00:30:25 Pig farms are going vertical as profits flatline. And so they are moving the pigs inside, which is winding up with like increased yields because the pigs aren't getting sick. Anyway, America's best new weapon in Iran is a drone inspired by Iran. you had asked about this on one interview we did with some... Yeah, I forget who it was with, but I was, you know, I was surprised to see the U.S. copying the Shahed because it feels like... You were surprised to see them copying it or not copying it? No, it feels like entirely the smart move.
Starting point is 00:31:05 Yeah. It's battle tested. Yeah. They're cheap. We have a good understanding of their capability because American allies have faced off against them. So there's a lot of reasons that it makes sense, but I feel like America had to swallow its pride to some degree to copy, you know, something that, you know, the enemy made. Yeah, they're calling it the Toyota Corolla of drones. The powerful, low-cost attack
Starting point is 00:31:32 drone the U.S. is using in its war with Iran doesn't come from one of America's more than 400 venture-backed drone startups, and it isn't the product of Silicon Valley ingenuity. Instead, The drone having its moment in the Middle East conflict was designed by the U.S. military itself using reverse-engineered Iranian technology. From the earliest days of the war, the FLM 136, or Lucas, as it is known, has been wiping out Iranian military targets, while better-funded hardware systems and drones from defense startups have had little involvement. It is a victory for the U.S. military, which went from blueprint to battle-ready drone in less than two years, jettisoning its tradition of slowly buying very expensive equipment. The creation of Lucas is an early proof point. That's a narrative violation. A new strategy of making cheap drones quickly and a sign that the Pentagon can change the way it does business to better prepare for modern conflict.
Starting point is 00:32:25 So I want to know so much more about like, so they're not subcontracting this at all? This is all like the entire supply chain, the U.S. military itself, are they milling the parts and factories that they've built? During the Biden administration, a small group in the defense department seized on the idea of America built. its own version of the Iranian Shahed, a fearsome attack drone that militaries and proxy militias across the globe have sought to duplicate Russia,
Starting point is 00:32:51 which is lobbying about 4,000 modified sheheds at Ukraine every month, according to Ukrainian government data, did more than any other country to demonstrate the drone's capabilities. A small team in the U.S. military's research and engineering office put together plans to build an attack drone.
Starting point is 00:33:04 Based on deconstructing a Shahed, the military had recovered from Ukraine. It was the first known occasion in around half a century that the U.S. had reverse engineered in other countries, military technology for its own use. Former defense officials said, the last time it was a Soviet-made pontoon bridge.
Starting point is 00:33:19 That's interesting. A former senior defense official described Lucas, which stands for low-cost unmanned combat attack system as the Toyota Corolla of drones. It may not have all the features or top-end components, but it was built to be affordable and plentiful. The cost of Lucas ranges from 10,000 to 55,000. That's a big range, according to a Pentagon spokesman in line with the Iranian model. Mohawk long-range cruise missiles, several hundred of which have been used in the war with Iran,
Starting point is 00:33:46 cut at least two million, cost at least two million apiece. The Defense Department is committed to scaling cost-effective autonomous solutions for the joint force, and Lucas continues to be a prime example, the spokesman said. Former Senior Pentagon official Michael Horowitz, who is one of the leaders of the team that developed, Lucas, said that other militaries had the ability to make their own low-cost, long-range, precision strike weapons. The issue was the U.S. was spending nothing, zero dollars, on that kind of system. who he's now on the Council of Foreign Relations.
Starting point is 00:34:16 Lucas was given a spot in a, in 2024, in a Biden-era initiative to field thousands of autonomous weapons by last August. Its inclusion was controversial, said former military officials. Lucas just wasn't just a mock-up, but it beat out more mature systems on the offering. Interesting. Because the government owns Lucas's intellectual property,
Starting point is 00:34:38 it is using the same approach employed in building ships during World War II, enlisting a cross-section of second and third-tier manufacturers, okay, who crank out the drones on demand during wartime. Little-known Scottsdale, Arizona-based Specter Works in Huntsville, Alabama-based integration innovation were tapped to build the drones. So they are partnering with private companies to actually do build an assembly of these drones. A total of five manufacturers will be selected, each set up to produce 300 drones a month, the former senior defense official familiar with the plan said. Spectreworks and integration innovation didn't respond to
Starting point is 00:35:15 request for comment. The Marine Corps was first to use the drones and then ordered around 6,000 destined for the Indo-Pacific. But then the war with Iran began. The drones were handed over to US Centcom in February and made their first appearance in combat. The Trump administration has enacted sweeping reforms in defense procurement, making it easier for the military to quickly buy weapons and emphasizing commercial technology to modernize the U.S. arsenal. In particular, in August decision by Defense Secretary Pete Hegseth to rescind longheld requirements, processes for acquiring technology made the rapid deployment of Lucas possible, current and former defense officials say.
Starting point is 00:35:50 Still, other changes will take longer to trickle through the Pentagon's bureaucracy, and it will take time to reorient America's to a new way of fighting wars, even as China is developing advanced ways to strike the U.S. While Lucas has been a success against Iran's degraded air defenses, that isn't a guarantee. It will be a battlefield star in more complex environments. An electronic warfare expert said, in the Middle East,
Starting point is 00:36:15 there is no meaningful jamming of GPS, which can cause drones to crash or fly off course. Every technology gets defeated at some point, he said. There's also a worrisome lack of cheap U.S. counter drone technology, which has allowed Iranian-backed militias to continue using small drones to menace U.S. military bases in the Middle East. The small number of unmanned surface vessels in the region are still years away from being the autonomous fighting machines their manufacturers have promised. The absence
Starting point is 00:36:46 of a broader supply of modern U.S. cheap U.S. systems in the Iran War has served as a wake-up call. We're not ready, said Julie Bush, co-founder of the defense tech firm Valanor Enterprises and a former Palantir Technologies Executive who's been on the show. The government doesn't have what it needs to scale that they... what it needs at the scale that they needed. Yeah. Did you see that AGM post, Antonio Garcia-Martinez, said about how maybe there are actually ships
Starting point is 00:37:14 that are going through the Strait of Hormuz right now, but they just turn off all of their transponders? Yeah, I mean, I think the estimate is around 10, 10 ships a day are going through, down from 100 pre-war. Yeah. But there could be more that just aren't, that again have their transponder turns off. Yeah, he was saying.
Starting point is 00:37:34 something about like people will turn off the transponders even when they find like good fishing spots because they don't want other people to find their good fishing spots and so it's done more than more than people think I guess but Satrini is over there Satrini research analyst made it over to the Strait of Hormuz in an absolutely insane move and some real crazy investigative journalism going on I'm hoping to have Satrini on I obviously want to be secure about whatever is shared because it does seem like a risky proposition to be over there right now. But love seeing them, love seeing the reporting so far.
Starting point is 00:38:15 In other tech news, Anthropics is making its own splash with an acquisition. This was on Thursday, April 2nd. $400 million for coefficient bio started last fall developing an AI drug R&D platform. The startup's team will be joining Anthropics Health Care Life Sciences Group, which is aimed at developing tools for biotech. tech workflows ranging from drug discovery to clinical tests. Very exciting. Dimension Capital owned over 50%. Who is Dimension Capital? Have we had them on the show? I don't think so. We probably should. That feels like a multi-stage research-oriented investment firm partnering with companies
Starting point is 00:38:53 across the frontiers of science and compute. Well, huge win for them. Congrats to the first. Not bad. Not bad at all for six months. There's also an article in the Wall Street Journal about open AI Anthropics finances reveal challenge from Berber Gin, Scoop God. Open Anthropic are racing toward potentially record-breaking IPOs by the end of the year. An inside look at the financials of both companies prior to funding rounds completed earlier this year show their Achilles heel, the soaring costs needed to train new AI models. Open AI expects to spend $121 billion on computing power for AI research in 2028. That means the company anticipates burning $85 billion that year, even after almost doubling sales from the years prior. Such losses would dwarf that of virtually any other public company in history.
Starting point is 00:39:46 Anthropic doesn't expect to spend nearly as much, but its rosiest forecasts tell a similar story of mounting computing costs. Both companies are releasing new versions of their AI models at a faster cadence than ever before, while pouring more resources into the training runs that create them. The arms race is showing no signs of slowing. Yeah, so pull up this chart from Andrew Curran. This is from the Wall Street Journal piece. Projected Open AI and Anthropic Model training spend for the remainder of this decade. In billions, the Wall Street Journal says they got the data from financial documents shared with investors.
Starting point is 00:40:21 So, yeah, I think, I mean, obviously absolutely wild numbers here. I think this is for training specifically, which is a cost that can be adjusted. Yeah. This is a question of like, yeah, like each model by itself is profitable, but you keep having to spend more on the bigger model? Tyler, this is like emblematic of like the Dworkesh critique of Dario, right? Where he's like, if you basically compare Open Anthropic, like Dario's being way more conservative about spending. Like he's like, oh, well, we don't want to, you know, go broke or whatever. But, yeah, I mean, when you see the chart like this, it's like pretty crazy.
Starting point is 00:41:02 What was it, the YOLO philosophy? It does seem like there's a debate internal at OpenAI, according to the information around IPO timing. This is from the information from Anisa Goddhardizzi and Amir Afrati. OpenAI is CEO and CFO diverge on IPO timing. Sam Allman has committed OpenAI to spend six. $600 billion in the next five years and privately said he wants to go public as soon as the fourth quarter despite expectations his company will burn more than 200 billion before it starts generating cash behind the scenes according to the information Sarah Fryer his chief financial officer has voice concerns that reflect the tensions and risk inherent in the CEO's extraordinarily ambitious plans opening eyes committing billions of dollars a year in advance to help finance data centers fryer last year began reporting to the head of applications instead of Altman
Starting point is 00:41:54 Altman has excluded her from some conversations related to financial plans. And so you can go to the information to read more about that story. But it is extremely high stakes. In general, the AI companies have, like, are they railroads? Are they SaaS companies? There's this incredible about CAPEX. Are they both? Are they electricity?
Starting point is 00:42:17 Yeah. No one really has consensus here yet. And it feels like there's an ongoing divergence in. How do you model these financially? How much risk should you take? There's also this question of like the end of the curve, the end of this of the exponential. We're seeing this exponential growth in model capability
Starting point is 00:42:39 relative to investment dollars. The scaling laws have held for a long time. But at the same time, you can't just throw endless money because at a certain point you don't want to spend a trillion dollars to get like one more IQ point out of the model. Like there is a limit to this. And so nailing that is really, really key. If you're thinking about like hiring an employee, it's like, okay, so this, this one individual is, you know, their base salary is going to be 200K a year.
Starting point is 00:43:05 Or you could, you could hire this other person. And they're one IQ point smarter, but you have to, you have, it's going to cost you $5 trillion. $5 million a year. The choices is obvious. So we'll see, we'll see when we get to that. We'll see when we get to that point. Overall, I think, like, tensions between, this is not the first. there's been tension between a CFO and like an ambitious CEO and so have you ever hired a CFO at any of
Starting point is 00:43:32 your companies no wow coded no we hired a CFO at our at my first company and it was it was an awesome experience actually but the tension was insane but but I was not I was not the CEO and so the CFO came in and she had taken multiple companies public and was like this is just a widgets business this is so simple. Like, we should just be, like, running this sufficiently. And of course, there was, like, a big debate about that. But she's, she was very, very formative in my early business career. Yeah, it's interesting because that was, you know, consumer package goods company, but with a lot of Silicon Valley venture capital jammed into it. So the pressure from the board was one thing. Yep. And then you have the CFO who's saying, hey, we're selling. Yeah, and so much organic growth. But the, the, the, the, the nature of,
Starting point is 00:44:22 Soylent and consumer packaged goods, like, it's not a fundamentally different business at the end of the day. Like, it does just become a marketing, manufacturing margin game and you eventually trade on EBITDA. And so the, what do they call it, the reality distortion field doesn't quite apply. But when you're dealing with an entirely new technology, it's a whole different discussion. Anyway, there's another article in the Wall Street Journal about the new jobs that are being created by AI. Let's go through this. So AI is raising big fears about employment losses, but it's also giving rise to new engineering and training jobs. And we're going to have Liz Hoffman from Semaphore on the show later to talk about the March jobs data.
Starting point is 00:45:12 There was a massive jobs beat and a whole bunch and more jobs added to the economy, but the chart is crazy. It's like up and down every quarter there's a, yeah, the tough thing that, you know, every single jobs report has been revised downward so massively that it's hard to look at a new jobs report and actually get excited when you have a good print like that. So yeah, this time it's different. This time it's different. The last 12 have been revised downward. And then now you have a war and major geopolitical tensions and this weird dynamic where the oil prices are driving gas. prices, which is driving inflation, which is maybe going to cause less driving-based vacations over the summer, less tourism.
Starting point is 00:45:56 Like, you could see inflation plus some economic weakness, regardless of what the technology industry is doing. And so you could wind up with a situation where rates have to stay high. And so that creates unemployment. And it's a rough time to be a Fed governor, I'm sure. But let's dig into what the Wall Street Journal is talking about. the where different jobs are playing a part here. So artificial intelligence has sparked fears it will become a job killer. There's also a research paper, I don't know, a PDF from Open AI today around the social contract and how the government should be thinking about redistribution and the safety net in the age of AGI. It's a long document and honestly I haven't had a chance to read it, but we will go through some of it later this week. I saw one response. someone just said, just put the, just put the tokens in the bag, bro.
Starting point is 00:46:52 But we'll read it and we'll cover it. Yeah, we'll figure it out. And, yeah, it'll be interesting to see how it maps on to like previous political platforms. Like, who picks it up? Because like there's obviously a collection of political ideas and various politicians might say, hey, I've been saying that for a long time. I like that. Or, hey, like, I don't, I completely disagree with that.
Starting point is 00:47:13 I have a different philosophy. But we'll work through it. So, it's also, AI is also fueling a crop of new careers. AI created 640,000 jobs between 2023 and 2025 in the U.S., according to an analysis by LinkedIn of job posting data, including new white-collar positions such as head of AI and AI engineer. That tally doesn't include the huge number of temporary construction jobs tied to building the mammoth data centers AI relies on. And I'm wondering how temporary will they be if the ramp?
Starting point is 00:47:47 I mean, if the, if the, if the, if the, if the Cappex ramp continues, and, you know, you're going to build 10 times as many data centers, you would imagine there's 10 times. Yeah, in some ways, like many construction jobs are temporary, right? You build, you build a house. Job is over. Yeah. You move and build the next one. Yeah. So LinkedIn's head of economics, Corey Kentenga, says, we're not talking enough about, we're not talking about enough jobs to change the direction of.
Starting point is 00:48:14 the labor market, but for AI roles, growth has been pretty much straight up. And Citadel had something else. Yeah, and for roles like AI engineer, to me, that was just you were going to hire an engineer and you're slapping AI on the front of it because you want somebody that is excited about. Yeah, just somebody that's excited about AI. Yeah, and maybe more greenfield projects. Yeah.
Starting point is 00:48:35 Something that's, you know, the, it's like the new full stack. Like, no longer are you hiring like a back end engineer, front end engineer necessarily. like you might be hiring someone who's more flexible. What do you laugh at him? I love how the first example, this guy, Zach, who they're profiling in this, the first picture of him is just him with a surfboard running into the ocean. Hey, surfing after work. He's got a good work-life balance.
Starting point is 00:49:01 That looks like the middle of the day to me. Look at the, you know, just look at where the light is, John. That's not after work. Unless he's wrapping up work. Not another word about surfing. I don't want you getting canceled again for being anti-soucern. surfing post. What were you? You were anti-surfing before work afterwards? I was saying surfing in really cold water before work. Oh, he's bad. It has not worked well for me. Okay, for you. Apparently,
Starting point is 00:49:24 there's people out there that death threats. Yeah. Did you get death threats? No. No. You just got dunked on. It's fine. It happens. Zach Kinsler, who's 25 years old, got his master's degree in business analytics less than two years ago. In February, he assumed the title of head of human AI solutions at Boodlebox, an AI education startup based in Colorado, Springs, Colorado. His job involves client training and using AI to speed up tasks for coworkers. That is a good gig. Kinsler works remotely from San Diego, wanted to work with AI and says he feels lucky to land in a growing field. The conversation about whether artificial intelligence is good or bad needs to go away because
Starting point is 00:50:08 it's not going to go away, he said. One of the biggest questions facing a shaky U.S. labor market has been. that has been especially hard on white-collar workers is whether AI's ability to mimic human skills like research, writing, and coding will cause significant layoffs. Big cuts at Oracle this week, while the company invests heavily in AI data centers, underscored some of these worries. Corporate leaders, including some in the tech world, have issued grim forecasts about AI's potential to replace white-collar workers at a massive scale. According to a recent Goldman Sachs research report, AI could automate tasks that account for a quarter of all working hours.
Starting point is 00:50:44 in the United States, especially in fields such as administrative support, legal work, and architecture and engineering. One interesting pitch I was hearing, I think it was from the Open AI Doc, was, like, you know, I think it was during the Industrial Revolution, the unions lobbied for the weekend, the idea of the weekend, and that just became a thing and stuck around forever, basically. And so there's a question about, like, you know, do we pitch a four-day work week? somehow nationally, some like, you know, bigger thing. I don't know.
Starting point is 00:51:17 There's all these interesting, like, competitive dynamics, and obviously people wind up working on the weekends because they're like, I want to out-compete the rapists. David Senator is like, I want all my enemies to move to a four-day work week immediately where they can properly relax and recover. Mandate that, actually. Mandate that for everyone, except me.
Starting point is 00:51:32 Still, analysts say it's hard to judge how many job cuts thus far genuinely attributable to AI and which are being made for financial or operational reasons. This is something we've been going back and forth on forever. A new survey of, 750 chief financial officers found that AI had essentially no negative employment effect in 2025. But data show employers are increasingly hiring for AI talent in 2023.
Starting point is 00:51:58 AI-related roles made up only 1.6% of all job postings, according to an AI job tracker, co-led by Anil Gupta, professor at the University of Maryland's Robert H. Smith School of Business, and job market company data company Linkup. I've never heard of that before. years later, that figure had more than doubled to 3.4% of all AI, of all job postings being AI related. One rising job is head of AI. That's a good gig. In the three years from 2023 to 2025, companies sought to fill 225,000 such jobs. There are now 225,000 heads of AI. You need 20 years of experience prior for most of these jobs, which is...
Starting point is 00:52:42 Maybe. Tough. Tough. Tough to put that together. No, I'm joking. We should talk about China's, what's happening in the Chinese AI talent race over in the economist. Yes. Dave Freiber was talking about this on stage at Hill and Valley about how there's been this big flipping, flipping,
Starting point is 00:53:01 from where research is coming from. The headline stat is something like 50% of, where is it, 50% of, where is it? 50%? Okay. This was from Jensen Wong at Nvidia. He said, is it possible that the United States falls behind China? He asked himself a question during a question and answer session about artificial intelligence late last year. He says the answer is absolutely yes. That may seem surprising.
Starting point is 00:53:30 For much of the last decade, America has been comfortably ahead in the AI race, home to the most advanced companies producing frontier models. Its engineers have access to deep pools of capital as well as a redacted. regular supply of NVIDIA's cutting edge chips. But Mr. Wong's concern related to an equally important ingredient of innovation human talent. Until recently, most leading AI research was produced by experts based in the West. That is changing. In 2025, for the first time, more studies presented at the world's top AI conference had lead authors based in China. Tyler, you have more Yeah, I think it's just misleading, right? Because a lot of the best researchers in the U.S. are
Starting point is 00:54:13 studying, but they're not putting that work into studies. You can see, if you scroll down on that article a little bit more, you can see a chart where the U.S., like between 2015 and 2020, it looks like it's starting to go exponential, and then it basically plateaus, right, because all the best researchers
Starting point is 00:54:29 basically go to the labs, then you don't publish anymore. So which chart are you referring to? The one in... I'm looking in the economist. Is it called active AI researchers in the thousands? Yes. student early career. And so in the United States, it's growing and then up until 20, 21, and then it stagnates because all the labs went closed. Yeah, and all the Chinese labs are still open source.
Starting point is 00:54:52 Are still open source, yeah. So yeah, I think that's a, I don't know, that's, that's a very reasonable mitigating point here. There is just the question of like, do you still need a pipeline of open source researchers of a robust research practice. Also, like, if you're in the Ilya Sutskiver camp of, like, the age of research, maybe you do need a bunch of bizarre ideas
Starting point is 00:55:17 that are happening, and you get, like, more trapped. Yeah, but I mean, Ilya's, like, definitely not publishing, right? Oh, true. He's, like, even more secret-trial. Yeah, yeah, but I think you could, like, expand from that into, like, the... Like, there might be interesting, like, knock-on research
Starting point is 00:55:35 that gets pulled from random places. And like the cross-pollination is valuable. And even if he's not a practitioner of that, you can still make the argument that research is valuable and cross-pollination is also valuable and China does have that advantage. Yeah, I just think like if you look at China,
Starting point is 00:55:52 like there's the anecdotal evidence of like what happened to the Kuen researchers, right? Like, you know, the people running that company are just like not... Do we ever find out that they go to XAI or META? I don't like we know yet. We don't know yet. But like clearly like something is like
Starting point is 00:56:05 different about how the thing about researchers than in the US, right? Because those guys are like extremely good. Yeah. And somehow there was some re-orog happening. The chat is demanding an ad break. We'll figure it out. A lot of people are saying that, you know, the ads were part of the program. We will figure out a way to do something ad-related. Until now, you have to put up with some random soundboard. And that's the best I can do for you. But there is a different article in the economist. People, we were just watching for the ads, I guess. China's new master plan for its tech economy in 2030 and beyond. And so they have, this is the 15th five year plan for China's economic development. This was adopted in March and the economist is breaking it down.
Starting point is 00:56:52 It talks of industrial upgrading, new quality, productive forces and the like. Yet in plain language, it translates into Elon Musk's fever dream. So China wants to build, skies dotted with flying taxis, fusion power fueling factories manned by humanoid robots, unstoppable quantum computers, 6G mobile devices plugged directly into people's brains. It's a dream come true for you, Jordy. Are you going to renounce your citizenship? What? Yeah. You're like, yeah.
Starting point is 00:57:26 Yeah, no comment. Absolutely. Yeah, sign me up. Sign me up. Six G. But there's, I mean, obviously they're taking. They're taking like frontier sci-fi development very, very seriously, and it has a lot of knock-on effects. So past plans also displayed gumption.
Starting point is 00:57:42 In 2015, the most high-profile plan in years, dubbed China Made in China 2020, set the goal of catching up with America and ending reliance on foreign technology. But catching up, which China has pulled off in areas like electric cars, clean energy, and even artificial intelligence is one thing. dominating technologies the future is another. Can they do it? One reason for this breathtaking ambition is the desire of Xi Jinping, China's leader, to usher in a modernized socialist state by 2035. Remember, he thinks he's going to live to, I think, 150 he was caught on, maybe some hot mic saying, so he's thinking in centuries still. A modernized Chinese socialist is generating. Yeah, it's possible he knew he was miced up and he wanted to kind of down play how he's thinking, right? He thought he thought he in his, in his head, he's like,
Starting point is 00:58:34 oh, easily a thousand. Easily a thousand. If I don't hit one K. Yeah, but I don't want to sound crazy. But I don't want to sound too crazy. I'll just, got to give him something believable. Yeah, ballparking. So currently a modernized Chinese socialist is one generating between 20,000 and 30,000 USD in economic value per year. That's up from less than $14,000 today. So in 2035, they want to be more than double what they are today of 14,000. Sorry, that backwards. To meet that goal, it itself a step towards China becoming a modernized socialist world power by 2049, the centennial of communist rule. GDP per person must grow four to eight percent a year in the next decade with Chinese consumers in a dower mood in exporters facing geopolitical
Starting point is 00:59:22 uncertainty. The party believes only world-beating technology and resulting productivity gains can ensure success. So that requires picking up the pace, says the economist, whereas earlier plans set distinct objectives for strategic industries and for scientific innovation, industrial policy is now being extended to out there tech, notes Camille, of Rhodium, a research firm. The latest plan ordains the commercialization of fledgling fields like AI robots, hydrogen power and brain computer interfaces all in the next five years. Within another five of the party wants breakthroughs and applications. I hate to interrupt you, John, but the chat is saying, Ryan and Jeff are saying put a scroller of the guest schedule. Oh, that's good.
Starting point is 01:00:08 Put the guest schedule on the scroller, which I think is good. Okay. And then Nick says, where should we go to save both time and money? You guys already know the answer.Ramp.com, baby. Time is money. Save both. These years corporate cars, bill pay accounting a whole lot more all in one place. You know I'm not going to forget the adories. I still have them. John rattled off a lot to me over the weekend. Yeah, yeah. It was just just for the two of us.
Starting point is 01:00:35 Yes, subliminal ad reads. This will happen. The point of the plan is to signal to officials and investors, which initiatives to back this unlocks funds from central and local governments. Private capital follows on the assumption state involvement reduces risk. Research clusters attract not just technologists and money, but also marketers, lawyers, and other professionals needed to take tech from the last. into markets, host cities, enlist armies of bureaucrats who develop domain expertise.
Starting point is 01:01:03 Proponents of Chinese techno planning point to AI as proof that it works for cutting-edge innovation when in 2017 China declared its intention to enter the global high-end value chain for AI by 2025. Foreigners scoffed, have they succeeded in entering the global high-end value chain for AI by 2025? No? Global, I mean, the... When I think global high-end value chain, I think... Semiconductors?
Starting point is 01:01:35 Yeah. Yeah. Not quite... I think like the actual end product. I mean, the video model is really good. See dance. Totally. But that's...
Starting point is 01:01:44 Maybe that doesn't count as the high-end value chain? I don't know. Anyway, let's see what the economist has to say. In January last year, Western market shuddered when Deep Seek, an AI lab, released a model that rivaled top American ones. No one is... is scoffing at the new goal of turning China into, quote, the world's primary AI innovation center.
Starting point is 01:02:06 I'm scoffing. Are you scoffing? Scoffed up. Scoffed up. What do you think? Yeah, I'm scoffing. You're scoffing, right? The whole reason that Chinese AI is good is because they're just distilling on American models.
Starting point is 01:02:17 Like, we know this. This is, like, true now. Like, we know this for sure. And the reason that the video models are good is because they don't follow ID? Yes. Yeah. This is not cope. Yeah.
Starting point is 01:02:28 I don't think this is cope. I think the economist is coping. Oh, well. They are doing a lot of other things, though. So early results in several other areas look encouraging, too. The low altitude economy. Ooh, new buzzword, new coinage. We got the orbital economy up in space.
Starting point is 01:02:47 We got the low altitude economy of delivery drones and flying cabs, born of private sector ingenuity, took off after capturing the attention of official dome around 2021. State imprimatur for brain computer interfaces first name a future industry in 24 and a subject of its own plan in late 2025 has led universities to set up research projects and startups to launch products. Cities host specialist industrial zones and hospitals have published pricing guidelines for brain implants. They're moving quick. I would expect that the low altitude economy does very, very well. I mean, DJI is super legit.
Starting point is 01:03:26 And of course, they're going to have to compete with all of the different, I mean, not really compete because I doubt that their type. Yeah, does DJI have any delivery-focused products? I don't know. But, I mean, Zipline just raised more money. They're doing very well. Google has a project, and there's a whole bunch of other companies that are going to drive. Okay. I wonder what the scale is.
Starting point is 01:03:47 Specifically for, it's an 85-kilogram max payload capacity. Yeah. 12-kilometer max flight. But again, that's something that doesn't, I mean, it. requires like innovation, but really it's like a lot of manufacturing and regulatory. Like, it's not necessarily frontier. Yeah, when I looked at, yeah, looking at the top of their, looking at the top of their plan. It's like they wanted to do electric cars, clean energy, and AI. They have absolutely crushed it for the most part. So for sure. Skepticism is warranted. However, thank you,
Starting point is 01:04:19 economist. We will be skeptics here. Earlier plans, including made in China 2025, missed many goals. It doesn't feel like it. It feels like they crushed that one. They made everything. China beats the world in renewables tech, renewable and electric cars and matches it in AI, debatable, but lags behind in critical areas like advanced chips. Capital ends up wasted if it flows to places in which local officials duplicate efforts elsewhere. Chase industries despite a lack of tech talent or are loath to abandon failures. China's apparent desire to dominate every emerging industry may spread resources too thinly. Making a hoo-ha about the plans does not help. Uh-oh, we're in trouble. Made in China 2025 spooked America, which saw it as a challenge to its
Starting point is 01:05:04 techno-economic dominance. It hobbled Chinese efforts in areas like chipmaking by restricting exports of crucial American inputs, the ASML lithography machines, of course. There is now talk of Made in China 2035, but any technology named in the latest plan can still expect a target on its back. Talk of using undefined unconventional measures to achieve the plan's goals will not put Americans' minds at ease. The biggest challenge for Chinese planners is a function of their catch-up success. Those occurred in fields where the technology, like photovoltaic cells or lithium ion batteries, had been around for decades, and the market for electricity or cars was mature. Moving to tech's bleeding edge involves a lot more unknowns. Is there a business case for hydrogen
Starting point is 01:05:48 power? How many people will want brain implants? This guy. This guy. This guy. over here. Sign me up. Can quantum computers and fusion even be made to work outside the lab? China's plans implies it knows the answer. Market forces may have other ideas. Interesting. Well, we have some advice for young men in China who are trying to unseat America's techno-capitalist dominance. This comes from Sean Frank. He gives 25 practical tips to improve your life. Let's run through them. He says he's about to have his first son. So congratulations to Sean Frank over at Ridge. Here's what he wished he learned earlier in life. And I want your agree or disagree. So a $40 to $90 water flosser can save you a minimum of $4,000 on dental work. Use it every day. Are you a water
Starting point is 01:06:35 pick guy? Does Sean have a, uh, does John have a water pick? I guess, Fordless advanced 2.0 water flosser. I don't know. I've heard really good things. I've never done. Have you ever used a water pick? Uh, when I had braces, I used it. Like, I do the analog. I actually, I actually floss. But I use the physical floss, but maybe I should get one of these. I don't know. He speaks highly of it. Are you a big cavity guy? No.
Starting point is 01:06:59 Have you ever got a cavity? Maybe once or something. But no, I do pretty well. I like brushing my teeth. I feel it's refreshing. Two, learn something people will pay you for. Sports are awesome. College will be fun, but you need to learn a skill that the market values.
Starting point is 01:07:15 It can be anything. A locksmith will have a better life than a master's in archaeology. taking shots. Didn't you take a dinosaur class? I did. I did. Wow. Okay.
Starting point is 01:07:28 I studied for at least one semester. Okay. Or a specific requirement. You're basically an archaeologist. You should get a master's in archaeology. Yeah, it is interesting because if you want to make, you know, $40,000 a year and spend all your time thinking about dinosaurs. And that is what you qualify as a great life, then you're probably going to have a much better time. much better life than, you know, being a locksmith.
Starting point is 01:07:54 And I think we were predicting that, like, you know, everyone's wondering, like, where will Jordy, where will John go as influencers? And I think, like, the logical place was that you'd become a member of the datosphere, sort of like the manosphere, but for fallahood. And a true knowledge of dinosaurs is pretty key to rearing a child, especially a young boy. Yeah, I would say when I became a dad,
Starting point is 01:08:20 I struggled intensely early on with pronouncing the names of the different dinosaurs. There's hundreds. They have these names that are all just kind of like mashed together. It seems like they're always making new dinosaurs. You're getting, you know, they renamed a bunch of them too. We probably have like over 50 different dinosaur books. We were lied to in Jurassic Park. The velociraptor is the size of a chicken.
Starting point is 01:08:43 I know. That's one of the biggest, that's one of the biggest kind of like moments in popular. I think they refer to it as like the red pill. It's like the red pill moment where you realize like everything you learned in school was alive. Like when you learn the philosopher being the size of chicken with, you know, a bunch of feathers. It makes you question everything. Yeah.
Starting point is 01:09:03 Makes you question everything. It starts a lot of conspiratorial thinking for sure. It sure does. Okay, what about this one? Number three. Just buy timeless brands. Head to toe, Ralph Lauren looks good in 1990, 2020, 2010, 2020, and it will look good in 2030. You have no idea when this photo was taken.
Starting point is 01:09:20 Could be this week last year, 2004. It was 2004. What do you think? Timeless brands, bullish, bearish. Yeah, I think I think a millennial, early Gen Z forgot about the timeless brands because there were so many new D to C brands for every possible category. But I think Ralph Lauren and some of the other classics have just continued to cook. Yeah.
Starting point is 01:09:46 If it doesn't matter, buy a second hand. My best friend spends less than 500 per year on clothes and shoes, gets by just fine. This applies to most things. Oh, buy secondhand clothes. But your wedding suit, let's just buy new, dude. Be funny. Being funny is a skill. You can get funnier.
Starting point is 01:10:05 You can learn to be funnier. People will like you more if you have a sense of humor. You will get dates by being funny. Those dates will go better if you are funny. In 180 days, you will be top 5% funny, and your life will be. 60% better? Is he selling? How is that possible?
Starting point is 01:10:19 Is he selling a course on humor? This is a crazy thing to learn. I don't even know where you would. In 180 days, I guarantee you'll be in the top 5% funny or your money back.
Starting point is 01:10:33 Funny mastermind. Is he on intro.com? I want to sign up. We need to get him to coach us. He's certainly funny with this post. Be the friend you wish you had. Everyone is lonely. Everyone is sitting at home more than they want.
Starting point is 01:10:46 just do things and invite people. It isn't weird or cringe if they feel that. It's on them. Text people out of nowhere and wish them well. Don't wait around for someone to invite you on their adventure. Time for a side quest. You have to make the life you want. It's okay to leave everyone behind and go do something cool.
Starting point is 01:11:00 Don't feel obligations to people who are trying to hold you back. I swear. Whoa. Whoa. Whoa. He's taking insane shots of it. But before I think that I think I've figured out why Sean's doing this. He's a very busy guy.
Starting point is 01:11:16 Yeah, yeah, yeah. He's running a business with hundreds of millions of dollars of revenue. He's launching new brands, all this stuff. So I think this entire list is try to, he sees some of the young guns, kind of nipping at his heat as a little bit. And he's like, I need to distract him. I need to distract him. I need to throw him off the scent. I believe it.
Starting point is 01:11:35 Well, he's taking shots at me with number eight. He says, being tall doesn't matter. Being lean does. Yeah, this is a good point, though. He says, you have no control over your height. And honestly, it's just cope to care. I'm 5-8 or 5-9 and height has never been a factor in anything I do, but you do need to be physically strong. Everyone needs to be able to do a pull-up. That's a good point. But with inserts, he could be
Starting point is 01:11:55 6-1, 6-6-2, cowboy boots, cowboy hats. He could be up 6-3-6-4. Yeah, no problem. Sounds like cope from Sean. He says, no one is thinking about you. Well, I'm thinking about you, Sean. He says, how often do you think about your old coworkers, maybe once a year in passing? They aren't thinking about you either. Don't do things for the opinions of other people because those opinions are fleeting. That's a great point. It's okay to fail because only, people only remember the wins. You can be a loser for 10 years in a row. Failure after failure, bankrupt, but as soon as you hit it big, win, everyone loves you. This is a common theme here, but other people's validation is worthless. Money is very important. Speed run makes, speed run making as much money as possible. Leave jobs, move states,
Starting point is 01:12:37 change careers, get equity and build leverage in your field. Be an expert. Be vocal. Share your learnings. Life gets easier. Don't choose a profession that is someone's passion. If you are competing with someone who would do it for free, get out of the field. You want to be one of one. Your profession has to be your passion. These are good missions. And then he goes back to sunscreen. He's just giving life wisdom. And then he's just like, and here's two more screenshots from direct to consumer companies, face moisturizer and better screen UB. Cereum. Is he holding keels? He says, I use Peel sunscreen and Wild Roman. I do love Wild Roman. Uh, shout out South Hill Bloom, but anything is better
Starting point is 01:13:18 than nothing. The cheapest $1 tube will put you in the 1% of men. Are you, are you a daily sunscreen guy? No, but you, uh, lotion, anything's moisturizer? Yeah, I'll use, I'll use, sauna. I'll use, uh, moistureizer, but, uh, yeah, sunscreen. I got kind of, I got kind of cooked this weekend. Oh, yeah, a lot of time on the beach. Find your cohort. This is a group of people around your age in your chosen field, most often not school friends. He says drinking is bad. You should still try it and do it, but the risk reward is pretty low. It would be good to stop drinking by the time you're 25. Weed is bad and you should skip that. Agree. Maybe old school weed was fun and free, but now this newest stuff is too strong and will make you crazy. That is a good point. Find your
Starting point is 01:14:02 relationship with God. God is real and cool and great and everywhere, but someone can't just tell you that. You've got to find it. This will take your whole life. shame someone for doing what they have to do to survive. You don't know how easy you have it. You aren't better than anyone. The world is built brick by brick by every single person doing their part. I don't know how my microwave works or water treatment works, but I love a burrito and a shower. If someone earns less in a different way, they are important. Just tip well. So much fighting and discourse about tipping, getting out of hand. Just forget it and tip well. We had this discussion earlier about when they turn the iPad around. You got to just tip.
Starting point is 01:14:39 Be generous, but logical. I'll give anyone in my life money once. It's a gift. I'm never being paid back. But when they ask again, they think you are a piggy bank. You are. Who you marry will be the most important decision of your life. My wife is my best friend.
Starting point is 01:14:54 We are perfect partners. And you better find that because you are with this person 12 plus hours a day forever. Act with honesty and everything you do. You can be cutthroat. You can be swift and decisive, but never steal and don't lie. You are, you, if you are going to beat someone, you tell them how and why ahead of time. And number 25, no one is coming to save you. You are a man.
Starting point is 01:15:18 No one cares if you are wronged. No one cares if something is unfair. You have to save yourself. Well, Sahel Blum says this. And Sean saved threads. He saved threads? I mean, we haven't seen a thread like this. Oh, yeah.
Starting point is 01:15:31 In a long time. This could have been an article, but he went back to the thread meta. I wonder if the thread meta is permanently, permanently back in vogue. I don't know. Anyway, we have our first guest of the show in the waiting room. Let's bring in Sam Brunner from Better Money. Sam, how are you doing? I'm doing great, guys.
Starting point is 01:15:49 First guest of days, fantastic. Yes. Starting the week off strong. And kick us off. The whole problem we're facing is there's not enough noise. There's not enough soundboard. So kick us off with your news so I can slam the gong as hard as possible. Well, look, we raised $10 million to build a stable coin clearinghouse.
Starting point is 01:16:08 We're here to solve the problem of doing payments with stable coins and making stable coins really work for payments companies. Okay, back up and explain what is a clearinghouse broadly? Give me like the trap-fi analogy. Yeah, well, you use clearinghouses all the time. Like when you do an ACH, you're sending money from one bank to another bank. Yeah. This is a clearing house is just how you connect. financial institutions. There's a bunch of them. They're used frequently in payments. Today,
Starting point is 01:16:46 just so you guys know, for stable coins, when you want to go from one stable coin to another, it's the equivalent of if you had to like sell Wells Fargo dollars to buy Bank of American dollars. And we know that's not how payments work. You probably have an intuitive understanding for that. And if you're a trad payments company, you're confused by this. And so we solve that problem. We make stable coins sort of work how trad payments companies expect them to work. Okay, and is that going from USDT to USCC or are there a bunch of other pairs? What pairs actually matter? Yeah, there's a bunch of pairs.
Starting point is 01:17:19 So we support the Genius Bill compliant stable coins. And we work with a bunch of the stable coin issuance platforms like bridge, like Braille. We can work with Agora, M0, and frax. And so we have a bunch of great partners that we support their stable coins. And walk me through the background, how you got to this moment, launching the company, all that. Yeah. So I worked with the Boston Fed on their Staplecoin initiative.
Starting point is 01:17:47 Pretty trad stuff, excellent institution, and loved that experience. And then I was an investor at Andrewson-Horowitz crypto for three years. Price off 300. Explain Andreessen. Explain Andreessen Horowitz. Yeah, yeah, yeah. So A16. Yeah.
Starting point is 01:18:03 Wait, what was the Boston Fed project technically like a CBDC? Yeah, it was. It was kind of controversial. by the way, in real stablecoin land. They don't love SACs, but it was very interesting. Have it feels like the CBDC movement has like very much lost momentum. Is that your read? Or do you think there will be like a resurgence and central banks will actually play a role in the stable coin ecosystem maybe a few years down the line? Yeah, I think that stable coins work well now. And the fact that you can send any amount of money anywhere for a fraction of a penny, is a good thing.
Starting point is 01:18:41 And so the need might have dried up. Like private stable coins that are well regulated are working. Are there people in government who are still like, oh, we got to get, you know, the Fed to control this? Like we just like as a matter of like political ideology, like the Fed must have control over the issuance of something that looks like U.S. dollars. I don't think that's a huge narrative right now, mostly because when you, go to a bank, like, you're, you're relying on their balance sheet to do your banking. So the Fed doesn't
Starting point is 01:19:16 really get involved with everyday consumer payments anyway. They like to work through these institutions. There's this big bill called the Genius Act that came out in July 2025 that sets for the regulatory tone for stable coins. And it builds into that meta. Like, the Fed expects to work with other institutions to make it happen. Yeah. Yeah. Yeah. Well, Walk through the genius. You said it's still being implemented. Like we've covered it a few times, but like where are we in the rollout and like the calcification of the actual law and rules that will all be downstream that like wind up getting implemented into stable coin platforms? Okay.
Starting point is 01:19:59 Yeah. So July, the legislation comes out and it has really widespread bipartisan support. Over the last few months, the rules are now getting made more specifically. Like, you know, literally, how do you do the accounting? What is the compliance obligation? Where does the money have to sit? The more interesting thing, though, is that big companies now feel very ready to adopt stable coins. We hear about multiple RFPs for stablepoint projects a week.
Starting point is 01:20:28 You get to work with people. And that's actually for a breakneck pace for these big orcs. Like, they're not a big payments company is not accustomed to shipping a whole new product line on a whole new payment. in rail in seven months, but that's what's happening right now. So what yeah, so so a big institution is like okay stable coin seemed to be sticking around. I kind of need to create a strategy here. What are the things going through their head that they care about in terms of actually, you know, integrating them into their product suite?
Starting point is 01:20:59 I'm assuming they want to figure out how to make money from them. I'm assuming they, they are very risk-averse early on, but how are they thinking about you know, setting up a project. Yeah. I mean, the first conversation probably is what should we do about stable coins? And then, you know, that's not the right time to really launch into a new stable coin project. You've got to identify a real need. And the real need is typically we can improve the quality of our treasury management or we have a product that involves payments that we could do much better.
Starting point is 01:21:35 So that might be remittances. It might be agentic payments. It might be streaming payments. could be trade finance. And, you know, that's often what would be. But this is the kind of thing that they're excited to improve on. At what level of abstraction is integration actually happening? Because I imagine if I'm, like, if I'm a big company, can I just go to my bank and say,
Starting point is 01:22:00 okay, I'm sick of like these ACH fees. I want you to figure out how to use stable coins and then I want to pay less or whatever platform they're using to move money, like the platform probably jumps on it. At what point is a company that's not a financial institution integrating stable coins? So first I just want to give a little contact on this. There's been a long history of big enterprises getting deeper into the payment stack. Airbnb, Shopify, Square. These companies like kind of own banks now, but they want that additional level of control
Starting point is 01:22:36 to make their product better. And they can do all of this interesting next generation stuff once they get that integrated. And so we see a similar thing where for many companies going to your bank or your payments provider is the right place to start. But there's a ton of ambitious tech and fintech payments and banking companies that want to get even closer to the rails so they can optimize the quality of their product. We'll see all things happen. I mean, there's always been retailers to simplify the stack. I remember, it might have been Uber or maybe it was Airbnb, but there were a few companies that sort of launched like instant payouts for, it happened a lot on like gig work platforms. And it felt like the platform was basically just eating two days of working capital by paying for the service that's rendered immediately, even though they weren't going to get money from their customer for two days because of like the transfer.
Starting point is 01:23:32 Is that the main motivation, like speed? I love that you brought that up, by the way. pretty deep cut. So that whole thing is unlocked by Durbin exempt debit cards. This is the ability to charge a higher fee on cards. Okay. Yeah, totally a wonk thing. Yeah.
Starting point is 01:23:50 But there's this rule in the U.S. where if a bank has under a certain amount of assets, they can issue a debit card that takes a higher fee on swipes. That's how they pay for the working capital in that example. They don't just front the two days. I thought they were just like raising debt or so or doing some financial engineering and just being like, look, it's going to be so valuable for our customers to pay on Monday. And then the gig worker that delivered the food or delivered the car on that day to get paid the same day that they were just like, yeah, and we'll just have this massive two-day growing working capital bill. But it's interesting that they've already found a workaround.
Starting point is 01:24:29 So then does that make the stable car an argument like weaker because they already figured out a hack or will stable coins allow them to like drop the cost of doing that project? Okay. So I think it's both. Okay. It's often about cross-selling. The Durbin exempt card pays for part of that working capital bill, but not all of it. Yes, it takes for a more compelling product. But probably the most interesting part is to build that product takes a ton of engineers and a ton of money. And there's many businesses who can't afford that and would like to still offer that kind of compelling product.
Starting point is 01:24:59 And mind you, like, that's a pretty limited product. We've only figured out instant payout for that one category, big workers with debit cards. There's a ton of other places. Maybe it's buying groceries, maybe it's agentic payments, where you might want that similar instant payout facility. Yeah, that makes sense. So, yeah, what has like the launch of the company looked like? Is it like, are you dealing with regulatory filings and getting like banking licenses?
Starting point is 01:25:27 Is it writing code? Like, what's the shape of the business? Yeah. Well, we write a lot of code. I'm an engineer, like that's one of my favorite things to do. We rely on great partners for the regs, like that, you know, they help us with that. So we build on their infrastructure. But the shape of the company is really figuring out how we can build better products for payments,
Starting point is 01:25:54 codes, fintechs, money apps generally, where they get this one-to-one guarantee, one stable coin equals $1, and they know when the money will arrive. Those are two things that don't exist right now for a lot of stable coin offerings. It might be surprising, but that's something that payments companies really do require for them to run their business as well. How are you thinking about the strength of the dollar broadly? Is that like an important thing to track? I mean, we saw the news about tether buying like an insane amount of gold, and then there was this sort of narrative violation around the war causing actually a flight to the dollar and the dollar strengthening,
Starting point is 01:26:34 even though obviously it's a very tumultuous time. Like, how have you been processing just the demand for the dollar generally? Because that's like the entire stable coin boom is sort of predicated on it. Yeah. I mean, I'm unabashedly pro-dollar, but it's kind of besides the point. There's no product in the world that has more product market fit in the dollar. There's like nothing you could give anyone the world that they, everyone agree is valuable more. than a dollar.
Starting point is 01:27:05 Yeah. And so look, we can talk all day about whether that changes a little bit, but for now, people want dollars. Yeah. And then in terms of your sort of go-to-market growth, are you focused on those big companies, Fortune 500 companies? Are you selling deeper in the stack B2B or B2B? like how are you actually sourcing customers growing the business?
Starting point is 01:27:33 Yeah. A little bit of all of that. Like, our, we see big companies who really want to be on stable coins now because they can simplify a global treasury or build a new product. And we see a ton of very fast-moving, very savvy vintechs who want the same. Luckily for us, it's the same platform. It's the clearinghouse. And that's similar to how JP Morgan, Chase and Wells Fargo all use ACH, but so does Ridgewood Savings Bank and Seattle First Chemical Bank, you know, all types of, of money as
Starting point is 01:28:06 I'm sorry we just had something fall in the studio just a chair or something I want to talk about particularly other movements to like stableish things on chain there was a there was talk
Starting point is 01:28:22 like a few years ago about like mortgages on chain real estate on chain have you been tracking any of that like RWA is just like the buzzword have you been tracking any of that is there progress? There's a ton of progress. I mean, certainly we're, I think today, there's a big announcement about another large trading venue trying to do on-chain securities. I think it's
Starting point is 01:28:47 likely to happen because people want access to 24-7 trading. There's events that happen outside of trading hours where it's helpful to have deep liquidity to react to it. Certainly at A16C, you know, saw so many of these table coin companies and so many of the RWA companies that were bringing the rest of finance on chain. In the recent months, I've been pretty narrowly focused on payments, but they touch RWA's because often you're paying into a trading venue in order to do trading there. We'll see a slow trip over months. This is not the kind of infrastructure that gets built in a day, but I think it will surprise
Starting point is 01:29:24 people by being the type of infrastructure that gets built in a year or in 18 months, and you start to see a lot more access soon. Yeah, why is it slow? Is it is it because I understand with like Bitcoin, you know, you have this consensus of all these different developers. It takes a long time to get agreement. But at some point it feels like the pace of acceleration in software needs to catch up. Are you feeling that at all? Yeah, it's definitely happening right now.
Starting point is 01:29:53 I'll give you one little example. You own some public equity and you once a quarter get this thick booklet of paperwork from them. Oh yeah. tells you all about their guest as they're quarterly. This is a requirement. Like when you own a stock, you are getting that paper in the mail with their quarterly earnings. And so you've got to bring all of that infrastructure to interact with on-chain ownership. And there's these little pieces that all need to be solved well in order to bring all these assets on-chain.
Starting point is 01:30:23 A lot of financial assets still involve paperwork. And they just aren't situated for a digital world yet. but I think we're all going to enjoy it when they are. Yeah. Yeah, another way to think about it, like bringing, you know, real estate on chain, right? It sounds like cool and futuristic, but then like four transactions, like somebody buying their own home, if somebody comes to them and says, hey, I can help you buy your home on chain and you'll save, you know, a couple thousand dollars on this part of the process, that's not a very, that's not a super compelling pitch. Whereas, you know, Sam over here, if you're saying like, hey, you're moving, you know, millions, hundreds of millions, billions of dollars annually, you can save a very meaningful amount by adopting stables.
Starting point is 01:31:11 It's just a very different kind of trade. I agree with that. And I think there's still homeownership records that are in some basement underneath the municipalities building. That's going to take years to digitize those files. So these are the kinds of things where you really got to think through the weeds of how you bring things on chain. I will say if you're using the same technology every day, people get accustomed to it much faster. I think it's likely to happen with the payment scenario where you're saving a couple of bucks on a daily transaction and it starts to feel like part of your life. It's something that you can really rely on.
Starting point is 01:31:48 Last question from the chat. Do you see prediction markets driving stable coin adoption? Easy one. What was that reaction? Yeah. Well, the truth is that as the on-chain world gets more active, it's a positive feedback loop. Because more people have wallets, more people have identities, and people get more comfortable with the UX. So there's sort of this general network effect, similar to what the internet had, where actually one more popular website begets the next popular website because you're accustomed to going into the search bar and Googling the next thing.
Starting point is 01:32:27 And so, yes, I do think that we'll draw more folks in disables. Yeah, but probably like less important than the Genius Act. But still, like, you know, one link in the chain metaphorically. Well, thank you so much for taking the time to come shout with us. Congrats on the round. And we'll talk to you soon. Sam. See you guys.
Starting point is 01:32:47 Have a good one. Goodbye. Up next, we have John Slotkin from Geisinger to revisit the story of the $1 billion, one person. start up. We're getting to the bottom of it. Let's see if he's here. I think he is. John, how are you doing? How are you guys doing? And first of all, congratulations on everything. Thank you. Thank you. Thank you. Yeah. Great to see you again. So, I mean, how did you process this story? Where do you think is good to start? Do you want to maybe set the table with sort of your, a little bit of your background and then some of the understanding of what the claims were made and then we can
Starting point is 01:33:27 kind of go through them one at a time. Yeah, sure. Sounds good. So I'm a neurosurgeon. I practice. I'm also an investor over at Scrup Capital. And I invest in digital health quite a bit. And I look, when I saw this story, just like I think a lot of us, I wanted this story to be true. Yeah. So we have an extraordinary reporter and a great venue. And I think what happened is we ended up with a tech story when what we needed was a health story. Yep. So we needed different questions asked of different people to really go a layer deeper before we anointed this as this great example of where we should go.
Starting point is 01:34:04 And look, I think part of it is we're all guilty of having wanted this to be exactly what it seemed to be. I think investors were guilty of it, writers, founders. And honestly, guys, probably patience too, because tech stories, they feel consumable, they feel easy. But look, revenue when it's absent probably some of the needed regulatory context, that's where we need to go deeper. So that's where I came from at this. So, yeah, unpack that idea. Revenue, you know, free of the context or it needs more context, because there are like several different pieces to that, the marketing claims, but also the margins, all these different things.
Starting point is 01:34:43 Like what popped out to you first where you were like, ah, this seems maybe too good to be true? Yeah. So for me, the biggest thing about the article, and it's a great reporter, a decorated reporter, was what wasn't in the article? So six weeks before the article came out, FDA sent a warning letter to this company. Now, to be clear, they sent them to many. And that's fair. But those weren't featured and anointed in the New York Times. Yeah. Those other companies that received those letters. They are also, some of their, There are supply chain partners named in the article are subject of a RICO lawsuit right now. There are multiple class action lawsuits. And look, some of those look like they're coming from these volume firms, to be fair. But to me, it's that one of those things alone may be one thing. And look, Maggie Harrison reported over a year ago fake patients, fake testimonials and AI-generated photos.
Starting point is 01:35:43 She actually put out a piece this morning. That was a great piece. So that's a year old. So to me, that constantly- That seems to be a repeating pattern in telemedicine of people saying like, well, real patients don't want their face on a website. Oh, yeah. I'll use a fake name or a fake picture,
Starting point is 01:36:01 but then it just keeps coming up as, again, an issue. Also, though, as you saw, there were fake doctors. So there was Dr. Albus Dungle-Dor. There was Dr. Tucker Carl Zinn, spelled with his D. Like that's that's another layer. And it's just that I'm saying when that constellation comes together, I think there's almost like a burden of why are we telling this story in this way?
Starting point is 01:36:30 And that's where, you know, I think we needed a lot more of, well, wait a second, is the medicine work that we're talking about. And I want to make a point here, the day before this article ran, the day before Lily's oral got approved. it was not terseptide. In fact, it wasn't even a peptide. So it's often been said, the last thing that the weatherman needs to do
Starting point is 01:36:55 before going on air is look out the window. Well, so we have this company selling, and others too, selling an oral version of the medication that has no biological plausibility of working. And to me, the best witness of that is that the day before, Lilly announced an entirely different medication
Starting point is 01:37:13 despite the fact that it would cause market confusion. potentially. So you think they'll be, you're expecting there to be sort of issues with the actual product assortment that the company has been selling as well. Well, some of what they sell and others are products that work. And let's be clear, a lot of these work really well. But the problem when we sell ones that don't work is it sets those people back. It sets back their metabolic time.
Starting point is 01:37:47 But also, if this administration, and I love that they're doing this, is being so pro-innovation in this regard, then we need to be particularly harsh when people are bringing things that are completely irrational and have zero evidence-based. And when I say that oral terseptide has zero evidence base, somebody email me if they find otherwise, but Lily is quoted as saying, it's true. There are zero. No published studies on oral ters appetite in humans. None. Okay. And so when that's the subject of the RICO lawsuit. So what we get into there is in order for there to be innovation, we have to punish snake oil.
Starting point is 01:38:32 And we do want innovation in peptides. How do you think about the like just the broad. broader boom in peptide prescription telehealth? Because I'm familiar with the warning letter process. It's usually violation of like marketing languages, but it can also be used for a variety of other sort of regulatory actions. Do you think that there needs to be like more clarification
Starting point is 01:39:03 from the FDA or is it pretty easy for the companies that you've talked to and interacted with to steer clear of FDA warning letters? in this particular category. You've really nailed it there. And let me be clear. Not only am I pro development in this area, I myself have had peptides as part of my own health journey.
Starting point is 01:39:26 That's been great for me over the last couple of years. And so let's start here. The demand is real. And part of what leads to this is the supply constraints are also real. So that's true. And these drugs, when done right, there's some of the most powerful agents we've ever seen. Look, I don't want to put too fine a point on it, but this is true.
Starting point is 01:39:46 In a subset of people, and before everybody messages me, I said a subset. We have cured obesity in a subset of people. And yes, they need to continue on the medications. But all three of us live long enough to see that happen in some people, and that's real. And so I'm thrilled that this administration is encouraging development here. But that's why we need to police better. So what do I, what, you, you had pointed an important space, a gap that's allowing this to occur. And it's a little bit inside baseball, but it's important.
Starting point is 01:40:21 FDA regulates substances and devices largely. And as you know, they cannot regulate the practice of medicine. That's key. Only the states can. So that's, that's one of the spreads here that's leading to this daylight for operators like this to come in, which is, is FDA approves, you know, subcutor's appetite. Great. Zep bound, Monjaro. Formulations, that gets into the practice of medicine and compounding. FDA is statutorily forbidden from getting involved in the practice of medicine. So I'm looking to, and over an HHS, between Abe
Starting point is 01:41:01 and some of these other guys and Marty, there are some extremely smart people that I think we need to now think about this is an issue of, yes, regulatory lag, but also regulatory gap between federal we get to control the substances, but states we control the practice of medicine. It's allowing too much daylight. That's interesting. What about the gap within the pharma companies themselves around e-commerce? It feels crazy to say, but like the pharma companies, Novo, Eli, Lili, they market a lot. They run Super Bowl ads and they somehow are getting beat on e-commerce or something.
Starting point is 01:41:43 Or they just don't, it's not like the average customer's journey starts at Eli Lilly.com, right? And it could, I would imagine. Of course there's this, you know, compounding loophole because of supply constraints. But is there something else going on where they don't feel like because of their business relationships with other distributors and doctors and other networks that they can just be their own Amazon.com and just put their own website up and say, hey, look, no one else can say, can buy it because Apple did this. Yeah. They were a distributor. Right. Yeah, there's plenty of,
Starting point is 01:42:19 there's plenty of other companies that have said like, we want to be the sole supplier of our product online. There's going to be fake sites that pop up, but our URL is the only destination where you can go to get the real thing. Everything else is fake. Instead, we've lived in this hybrid where there, I mean, even just among the two venture-backed telehealth companies, one's doing compounding, one appears to have a partnership, very different regulatory structures. That's a lot for consumers to wrap their minds around. I'm wondering, like, do you think that the actual formulators, the drug companies with
Starting point is 01:42:52 the intellectual property should just be going deeper into e-commerce? Well, I think we caught them where there was their own internal friction and inertia, right? where these venture-backed entities that can stand up and move quickly on mobile. And that was lead time here that they had. But I will tell you, and I hear this from a bunch of my patients, they have gotten better. So right now, for example, Lily, if you want to go cash pay, you get an order from your doctor. They send the prescription. And I'm not associated with Lilly.
Starting point is 01:43:24 I'm sure we go. He has the same exact things. I'm not picking those sides here. but your doctor goes in and sends the prescription, just like it's to a pharmacy. You receive a text message the next day. You click it. You pay easy. It shows up the next day at your house in a cooler.
Starting point is 01:43:42 So that is where they are now. Now, they were way behind in getting that. But we also made a point, and I'm sure you've heard friends, where the Lilly price for Zepbound is getting pretty darned close to what the compoundings can charge. And the compoundings are starting to not be able to charge. you know, even less. But what we really need here, in my view, to make this work right where we want to reward innovation and punish snake oil is come up with a structural way and it may need to be regulated because of this regulation gap where the right thing to do is the easiest thing to do. And the right thing to do is the profitable thing to do. Right now, I don't think we're structured that way and it gets to this federal and state gap. Yeah. Among other reasons. Last question from my experience with the FDA in the tobacco industry. They would send warning letters, but a big problem was that there were distributors abroad, usually, that would manufacture illegal, unapproved vaped devices, basically, e-cigarettes, bring them in, and then push them through a whole bunch of corner stores and gas stations.
Starting point is 01:44:50 And the FDA just didn't really have the enforcement team to go store by store. Do you think that they will face a similar challenge in regulating peptides online? It feels like it can be done a little bit more behind a computer. You don't need as many people going door to door. So maybe they're more equipped for it. But I'm wondering if you have any thoughts on like what it actually takes to play the game of whackamol here. I think Marty and team are the right team to think this through because there's there's this permissive lens above them that wasn't there in prior groups on as. to these medicines. So once there's a permissive land, now you can get positively innovative
Starting point is 01:45:31 instead of thinking like, this all needs to happen in shadow where Jordy walks up to me with it below a jacket and kind of like hands it to me. This needs to be done right. And look, FTC, teaming up with FDA, that's going to be, I think, some of the power here because some of the enforcement we're seeing is already coming from FTC as to the way these things are marketed. but let's get clarity and start collecting evidence, folks. So if you say I'm giving this thing orally and I know it works, we'll write that up and share that news with the rest of us because right now we think we have no evidence that it does.
Starting point is 01:46:09 Let's get there and let's realize these are extraordinarily powerful medications and let's not let a couple of bad actors ruin what could be great progress for us. I think it's a great message. Well, thank you so much for taking the time to come chat with us. Well said. Have a great rest of your day and great week. Great to see you. I'll talk to you soon.
Starting point is 01:46:31 Have a good one. Up next, we have Liz Hoffman. She is Semaphore's Business and Finance Editor and host of Compound Interest, a podcast from Semaphore Business. Powerful name. We will welcome Liz in to the TBPN Ultronome. Just a minute. As some hope for everyone.
Starting point is 01:46:50 They say the world's oldest known tortoise is still alive. Reports of death revealed. I heard about the death of the tortoise. This was an April Fool's Day post. Oh, it was? Yeah. I thought it was real too. Very, very sad.
Starting point is 01:47:03 But that's amazing news. How old is the world's oldest tortoise? Over 100, correct? Let's see. Okay. 193. Wow. That is amazing.
Starting point is 01:47:16 So this is a chance. Fantastic news. There's a chance. We have to study this tortoise and implement it into our daily lives. Oh, we have Liz Hoffman here. We have Liz Hossman. Let's bring her in.
Starting point is 01:47:26 Liz, how are you doing? Hey, guys. I'm good. How are you? Thank you so much for joining. It's been a big couple days for TVPN. It's been a huge couple days. We logged off the weekend.
Starting point is 01:47:37 I will say that. Listen, as you noted, we just launched a podcast, so I just appreciate the good exit comp. Yes. Yes, we're very excited. Tell us about the podcast. Where can they find it? What's the flow, the philosophy, the topics of conversation, the structure.
Starting point is 01:47:54 Yeah, it's a weekly interview show. You can find it wherever you find all your podcasts. Like everything, you know, I started calling it a podcast and I was told, don't. It's a show because everything, as you guys know, is video now. Or whatever the next platform is going to be. But no, it's, I mean, these are conversations that, you know, we're having all the time as reporters where you're trying to, like, squeeze five minutes and shake some information
Starting point is 01:48:12 out of someone. But there's a really interesting seat that they're in that they can talk about, maybe a company, but also just, like, why do big chunks of the economy work the way they do? And so we've had, you know, we had the partner from Andresen Horowitz, David Ullovich, who's like kind of running their defense tech. I've just been obsessed with like, why is venture all of a sudden playing in big, heavy things to blow up? So that's been really fun. You know, tomorrow's episode we'll drop.
Starting point is 01:48:34 It's the CEO of ORA talking about sort of the future of wearables and really why he's actually running towards really regulated health stuff, which is like sort of counterintuitive. So it's been a lot of fun. You guys look like you were having a lot of fun. So I decided to join you. Yeah. ORA is a monster of a business. Yeah, it's absolutely huge.
Starting point is 01:48:50 Whoop. Yeah, and I think a lot of people were skeptical about these companies. They're like, yeah, gadget, 100-mell revenue, maybe. And now they're like a billion in revenue or something like that. It's, they're big businesses, but it's funny. You know, to me, you've been covering business for a long time, and this is about as wide open a space as I've ever seen. Like, it's clear that something is going to win the intersection of AI hardware and wearables,
Starting point is 01:49:12 but it's not at all obvious to me what it is. Yeah. Also, I mean, crazy to go after this, wow. the Apple Watch already killed Pebble and like totally dominated and became, I think, like, tens of billions of dollars in revenue, just absolutely massive product. But then there's been all these different form factors that have snuck through with different value props. It's been good.
Starting point is 01:49:32 Anyway, let's talk about the jobs report. The U.S. added 178,000 jobs in March, but weak wages and falling participation signal a softening in the labor market. Yeah, how do you even process new jobs report? We were saying earlier on the show, I believe nothing. You know, every time. there's a jobs report for the last 12 months.
Starting point is 01:49:50 It feels like we were hitting the gong. Yeah. And then, you know, the revision comes out later. Retracting the gong. You have to retract the gong hit. It's the worst. Yeah. Obviously with the big asteris that like we will see what the revisions are.
Starting point is 01:50:02 This was pretty good. It's come on the heels of a couple of bad ones. Yeah. But I actually think that the way to think about the job market right now is that we've, we've sort of been programmed to expect a certain number of jobs every month. And you have to think like, well, why? And part of that is that we expect the economy to keep growing. But the input into growing economy in history has been people.
Starting point is 01:50:23 And we're not growing the people, you know, mostly because of immigration and demographic shifts. You know, fewer babies started getting born about 15 or 20 years ago. So we have fewer people coming in. And at the same time that AI has just totally scrambled what we need those people to be doing, I actually would like to see less focus on the monthly jobs report, but the market's just so addicted to it. Yeah. So where would be focused? Yeah.
Starting point is 01:50:43 I mean, I think probably the unemployment rate, if you're trying to stay in the labor market land, that's probably a more helpful thing. And particularly the cohorts in it, right? Like, I think you were going to see youth unemployment that like, you know, 18 to 25 just skyrocket mostly for AI related reasons. I think, boy, that class of 2026, 2027, like, I do not know. And then sort of like socioeconomic bands within that. But, you know, this is like maybe the first tech revolution history that. benefits blue collar workers over white collar workers. And so just the way we think about the economy and what we're looking for,
Starting point is 01:51:19 you know, J-PAL and this last press conference said, you know, the labor market's in a balance. It's a pretty uncomfortable balance, but it is a balance. And I kind of compared the U.S. to a lifestyle business in like a dig that will land with your listeners. It's okay to not be growing as long as the supply and the demand of the things kind of balance out. And that's sort of where we are.
Starting point is 01:51:38 But it's not comfortable. Yeah. I was having this debate with Sager and Jetty about, like, Is AI holding up the economy or is healthcare holding up the economy? And I feel like AI is holding up like the market and the market caps. And it's the reason that the markets are up or down on a given day outside of the geopolitical stuff. But in health care, that's actually where we're adding jobs. Do you have more context on the health of the health care market, what those jobs are?
Starting point is 01:52:06 Can 18 to 24 year old slot into the growing healthcare sector easily? Is that too complicated? Like what's going on there? Yeah, healthcare is messy because we're talking about a lot of different things, and it's like 20% of the economy. So it's both big and fuzzy. It tends not to be a very reassuring indicator if you're talking about the job market, because it kind of tends to grow no matter what. Sort of one of those just like blobs that just keeps getting bigger in part because we're getting older. You know, there's certain, like the massive shortage of clinicians in certain places.
Starting point is 01:52:35 But also this is one of those, you know, healthcare is one of those sectors of the economy where the AI, the outcomes are really levered, right? Like a little unclear whether it's going to replace radiologists, you know, reading, reading scans. Or if you think about, I don't know if you have any friends who are doctors, like the amount of their day they spend doing just really dredge work. Like literally paperwork and checking the thing and making sure that this application is talking to that one, could be a total tailwind for that industry. So that's a big question mark for me. Yeah. How are you tracking the Iran war from a capital flow standpoint? at all how you know I think a big question the the tech and venture community has had obviously
Starting point is 01:53:21 the the war is is you know tragic first and foremost but so much of the funding coming in to the technology industry over the last 10 years has been from the region and I think a lot of people have questions around how how durable that will be given how much instability there is in the region yeah I I think if you're thinking about the Gulf is a big pot of money, which it has been for a lot of the startup scene, and a lot of like global investment markets for the last 10 or 15 years, I think that was already starting to change anyway. You know, I remember 10 years ago covering the Soft Bank Vision Fund and Uber and like there was a sense that the Gulf was frankly dumb money, that they were sort of the world's ATMs and they were kind of looking for financial returns, kind of looking to get their name out there. And ultimately kind of did neither. and they've massively pulled back into, okay, like, yes, they are still willing to write checks for the Gulf.
Starting point is 01:54:16 You saw there a big funder of the EA buyout. But they really want to see that money come back, like, literally on the ground in Saudi Arabia in the Emirates. And so the calculus of doing business in the Gulf, I think, had already been changing. You know, I was there in December, and I was talking to an executive at Mubadala, who said, you know, very proudly, He was like, you know, when asset managers, when Wall Street guys used to come here 20 years ago, they would end the meeting and say, and this is how much we want from you. And now they say, like, where can we partner? What can we do? How can we help you grow an export economy?
Starting point is 01:54:48 So I think that was already starting to shift anyway. And I think, look, this really does remind people that these really modernizing economies in the Gulf, they are a nice house in a rough neighborhood. Sure. How much have you dug into like the dumb money? and how it played out. Because one of the big rounds that I think Saudi Arabia did was like Uber.
Starting point is 01:55:12 And Uber has done very well. And yes, there's like the WeWorks and there's like a, you know, a smattering of failures. But if you were just broadly investing in America or tech over the last decade or two, I feel like you should have done well even if you were like just picking randomly.
Starting point is 01:55:32 So did they do particularly worse than just random or do they actually feel that way? It's a good question. They were so big in the biggest pot of this, which was the Soft Bank Vision Fund, which obviously did not go great, that they're sort of one-hand tied behind their back on the investment side. But the answer is that if it was really working for them, they would be doing more of it, and in fact, they're not, right? The public investment fund, the PIF has been tilting its portfolio back towards sort of domestic stuff. And by the way, like they need money, but what they really need, they have a lot of oil, and we'll talk about, if you want,
Starting point is 01:56:03 about oil goes on all this. But what they really need is, is a domestic economy and the know-how to build that. So, like, actually, a great example is Lucid, right? I think they control Lucid. And it is an accident. Lucid is building a factor in Saudi Arabia, not because that's, like, the logical place to manufacture cars, but because Saudi Arabia wants it.
Starting point is 01:56:21 Yeah. And that feels like a really big give for a motor company that will probably deliver most of those cars to America or Europe or somewhere far away, and so you have to pay the transit. But for data centers in particular, you know, inference takes time. I don't really care if my tokens come from across the world. I know that a number of companies have already been using data centers in different time zones because the American data centers are really busy during the day. And so during the day, if you can
Starting point is 01:56:51 go and generate an image in Malaysia and then have it sent back, it's fine. So maybe that becomes more of the give. But again, big questions about like, is just having a bunch of data centers in the desert like the backbone of a new economy, or is it just like one step towards? I mean, it does nothing for employment, which like we're starting to learn here. But also, I had a story the other day that the cost to insure an insurance policy on a single asset in the Gulf right now, you can literally buy war and terrorist insurance. It's gone up 1,900% in the last six weeks. So if you can't insure it, you can't build it.
Starting point is 01:57:22 So we don't have to see that shakeout. That's, yeah, that's really brutal. What are you tracking on prediction markets? Have this been useful in the actually understanding, what's going on in the rest of the economy? Are you a fan of them as a data source? Like, do they help you in your day-to-day? I think as a journalist, you're always looking for more inputs,
Starting point is 01:57:41 and, you know, aggregated intelligence is always a good one. As a social force, I don't love it. Like, I think the long tale of nonsense is sort of sucking up attention and, frankly, in capital that could go to be doing more useful things. One thing that I am interested there is that I think it's going to replace huge portions of investing. Like if I'm an investor and I think that Coca-Cola is going to beat its earnings next week, it's going to do better than the market thinks, right now my options are like, all right, I can go buy a call on Coca-Cola, short Pepsi and hope that there's not like a weird weather thing
Starting point is 01:58:18 at the bottling plant in Atlanta or whatever, right? There's a lot of weird risks there. And actually, if you can just hit yes on that contract, it seems to me that a lot of investing is going to move that way. Interesting. And I think that's why New York Stock Exchange put $2 billion in a polymarket. I think they think so too. Yeah, yeah. There is as like democratized as like option trading has become.
Starting point is 01:58:37 Like it is still complicated to understand like exactly how like how you should even express something as simple as like, I think the war will end quickly or I think Coca-Cola will beat earnings. There's a lot of different ways to actually build that option strategy. People obviously sometimes really enjoy that aspect of the intellectual pursuit of making the right trade, but it can be hairy sometimes. But I'm sure someone like made and lost money on the desert on the tortoise that you guys were talking about on the way in, right? Maybe. But actually a human went outside. I think it was like the governor of the island, wherever it is, went outside. They said, no, the tortoise is just sleeping.
Starting point is 01:59:13 Found the tortoise. I think it's fascinating that suddenly people, everyone, you know, these mentioned markets seem to be some of, like the biggest. distractions. It's hard to make the case for why the information is important or necessary. And I think if people want to trade it, that's fine. But I think it's generally, you know, we saw something yesterday. Trump had had a pretty odd post saying, you know, praise, I think he said praise be a law. And it seemed very out of place. And so people assumed like, hey, maybe, maybe that is because it had like, you know, somebody either in the ad, you know, who, you know, Who knows how that could have happened?
Starting point is 01:59:56 A draft or something. But yeah, somebody out there thought maybe benefited from that. And the problem is like it just creates this big question with like everything that people say in the world in certain settings. Yeah, I don't love it. Well, I'm sure you'll be able to unpack it. Please say Bitcoin right now before you leave. I'm sure you have plenty of time to unpack it on the show. So compound interest is the show launched yet or it is about to launch?
Starting point is 02:00:29 Yeah. We're in week six. Oh, amazing. Congratulations. Well, thank you so much for taking a time to come chat with us and congrats on the new show. We'll talk to you soon. Thank you. Yeah, great to you guys.
Starting point is 02:00:39 Cheers. Bye. Up next, we have Brad Taylor from Sierra. Sierra just launched Ghost Writer and Agent for Building Customer Experience agents through conversation with bringing Brad Taylor. Second or third time on the show. Welcome back. How are you doing?
Starting point is 02:00:53 Third time. Thanks for having me back. Appreciate it. Great to see you. Well, kick us off. Give us the state of the union on Sierra. How is it going? What's the traction been like?
Starting point is 02:01:03 What's the progress? Sierra's going amazing. We agreed a hundred million dollars in ARR and seven quarters, 150 and eight. We're in the middle of our ninth. Hopefully we get multiple dogs this show. We're working with 40% of the Fortune 50 now. brands like SingTel, Sky, Nordstrom, Prudential.
Starting point is 02:01:27 But most importantly, we're just really focused on helping people get successful quickly. One of my favorite stories is Nordstrom went live in four weeks with their voice agent, ramp from 1% to 100% in one week. And our whole philosophy is the solution to every problem in AI is more AI. And so we're really trying to kind of orient the whole company around that. And that's where Ghost Rider comes in. I'm happy to talk about it. But I think the product I'm most proud of that we've developed at,
Starting point is 02:01:53 so far, it really kind of just re-imagines the whole platform around AI in a way I'm really excited about. Well, first, I maybe want to go back in time a little bit, because you said Nordstrom's was a success case at a four-week implementation. That sounds like a success for implementing like any piece of software, really, like, even ERP, without anything, anything, anything takes time. But, you know, when you started the company with your first clients, how much longer was it? Like, what made it take longer then, and then why is it getting faster?
Starting point is 02:02:26 Yeah, actually, it's a good segue into Ghost Rider, too. I mean, first, our first design partners, we were building the airplane as it was taking us. Yeah, of course. What took long because we had to make the product. And, you know, we had some early design partners like Sirius XM and SoNos that were amazing, just very patient with us. And I think it benefited from being now very early to this market. But after the product really existed, it was you're just really figuring out what does it mean to make an agent.
Starting point is 02:02:49 You know, it used to be, if you talked to a chatbot three years ago, I call it BC before Codex or before Claw. You know, these things were robotic and rules-based. How you actually model a customer experience, not as rules, but as goals and guardrails, you really want these agents to be human-like. And to be human-like, you can't have them be reading a script, right? But that's a really different way of thinking about software. When you built a website before, you knew every button that someone could click. And now you have this kind of free-form conversational interface. and you're almost putting guardrails around it
Starting point is 02:03:20 rather than drawing a path through your customer experience. So it's going to sound funny and almost technical, but we had to design the right abstractions for our customers to actually build their customer experience. And actually, just to take it to Ghost Rider this new product, we think the era of the web app is kind of over. If you think about what is a web app in the context of enterprise software,
Starting point is 02:03:41 we made these databases, these systems of record in the 80s and 90s. And then, you know, as the web browser came out, We said, okay, we're going to give you some forms and fields in a web browser to manipulate those systems of record. Now we think in the future, most people are just going to be talking to AI agents and then it's going to be performing those actions on your behalf. And we were thinking after December when all of us got pretty AI-pilled with codex and cloud improving so dramatically. That's when you got AI-pilled? No, you'd be like everything, people were that. They were just toys, but this.
Starting point is 02:04:16 I mean, honestly, talk to any softens. No, that was a very, like, we're just joking around. There was a lot of people that, like, went on winter break, and they were like, wow, this actually seemed pretty, like, it's going to be a pretty big deal. Well, that's why it does feel like BEC, like, before code. It's, like, December was this point, like, there's a before and after. Sure.
Starting point is 02:04:34 And so we came back to the office after the holidays, and we're just, our minds are blown. Because we're all software engineers, right? We're like, yeah, and if it can do this with code, why are we clicking around forms and fields in a web browser still? And we're like, if we were to start over today, our product, you would be using Sierra like you use Kodax. And so that's what Ghostwriter is. It's an agent for building agents. You can just talk to it.
Starting point is 02:04:56 You could say, hey, I want a customer service agent that enables people to do a warranty claim. You know what? Make it a little more empathetic. You know what? Let's update our policy from 30 days to 45 days over the month of December so our return window extends this past New Year. You can just talk to it and it will actually perform all of this on your behalf. So the cool part about it is you have this evolution of how do you build agents, and now we've made it accessible to everybody.
Starting point is 02:05:22 And just like I think you probably all, I know so many people aren't technical, have built their first apps with Codex now that it's so accessible. Our view is that anyone in the world can use our platform now to make these incredibly sophisticated agents. Can we bring that four weeks down to four days? And I think that's really the value here. And I think it's exciting just because the era of like signing into a web app and filling out forms and clicking to submit button,
Starting point is 02:05:45 I think it's sort of a thing of the past. Did you, like, how, at what level of abstraction are like the CEOs of Fortune 50 companies operating right now? Because when I hear like, okay, we made an agent that creates agents, I'm still seeing a text box, and I know a lot of CEOs that are like, I don't do text boxes. I do meetings and I do conversations.
Starting point is 02:06:10 And maybe I will literally. I do deals. I do deals. I do. But, like, how, like, what is the flow? Is there, like, a head of AI at these companies now that's implementing this and they're doing this? Or are they calling you and say, hey, it's great.
Starting point is 02:06:25 You built Ghost Rider. I would like you to use Ghost Rider to do what I want. Well, I'll give you the whole spectrum. Because as you intuitive, like, every culture is different. I'd say our audience for this are the people building these customer experiences, like the head of sales or head of customer service, how to customer experience. because for a long time to do any big digital project, you'd have to have your IT team,
Starting point is 02:06:47 probably an outside systems integrator, a bunch of tech vendors, and the actual essence of your customer experience, it doesn't get lost in it, but it's like any product management process, right? You have to distill it down to a product requirements document and wait six months. Can we actually empower the people who understand
Starting point is 02:07:05 your sales process, your customer service projects, and empower them to run an AB test to actually make those changes, changes on their behalf. So our audience, I would say, is one notch down from the CEO. It's like, who is the people who really understand your customer who should be empowered to actually build these things. But I think I've been really surprised that I think I love the word agent because I've seen a lot more agency in every executive team and every one of our clients, like boards, CEOs, everyone I know, it's like there's like my CEO uses like open A, like
Starting point is 02:07:37 uses chat TPT every day. They run like every time I give them a report, they, you know, give it to their agent. I was talking to one CFO of a CPG company who literally has two Mac minis running open call all the time. I couldn't believe it. And, you know, I wasn't enough. Yeah, one wasn't, I had the same question. I didn't get to. I was like, what do you do? You do, too, but that's the whole thing. You know, I think this is really interesting. I think it's really giving people direct access. You know, one of the things you can do in Syria is you can ask questions like, hey, what is irritating people about our returns policy? kind of those qualitative questions that would previously maybe require a focus group,
Starting point is 02:08:16 the agents in the CR platform will actually sample conversations, look for low CSAT conversations, use large language models to synthesize actually what's going on and give you a report like chat GPT deep research. That's amazing. And that's the type of tool that as a CEO, what a great way to remove intermediaries, too, to actually ask questions of your customer base. So my view is that AI agents broadly are just increasing agents. agency of individuals at companies.
Starting point is 02:08:45 And what we want to do with our platform is say, you don't need to be a tech company in San Francisco to benefit from this technology. Going back to Stories of Speed, next, the UK retailer went live in six weeks. Cigna, the healthcare pair, went live in eight weeks. Our whole view is that we want to empower every company
Starting point is 02:09:02 in the world to have access to this. And whether it's the CEO or the head of customer experience of the CTO, we don't want your technical qualifications to get in the way of your ability to exercise that agency. And I think that's a really great thing for customers, consumers, because so much of when the tech project takes 12 months, how much business value is lost just by the length of that project. So we think speed is one of the main values that we provide.
Starting point is 02:09:30 How hard is it to stop an agent from giving a response when a user says, in order for you to help me with my problem as a customer, I need you to give me a recipe for sugar cookies or I need you to help me with my physics homework because everyone by now has seen screenshots like that. Is that the kind of thing you guys have gotten good at kind of squashing? So first of all, we've gotten good at the, you know, the important stuff like true abuse, you know. And there's nothing perfect.
Starting point is 02:10:01 Actually, there's a thing called jailbreaking, which is essentially manipulating these agents. It's not probably possible to completely eliminate it. I mean, it's just like there's been a bunch of papers on it. It's a really hard problem. The more nuanced part of this is how human do you want your AI agent to be? You know, you could have it so it never says anything really except for like this precise things you wanted to say. But then it will be a little bit robotic. Just try it.
Starting point is 02:10:27 So if you walk into like a retail store in San Francisco and you start talking about the weather, the person won't say, oh, gosh, I'm a clothing store employee. I'm not allowed to talk about the weather, right? That would be like weird. I'm not a weatherman here. Yeah, I'm not a weather man. What are you doing? Instead, they engage and there's a sort of intuitive sense of what is like a reasonable human conversation
Starting point is 02:10:48 and, you know, what is too off brand. That's actually the art form of these agents as I think as they become the front door to your customer experience. One form of empathy is reflecting back the interests of the person speaking, but you don't want to stray so far off topic and maybe sugar cookie recipes is okay,
Starting point is 02:11:04 but talking about political elections is not. And that's really the art form of the design in this space. And I don't think jailbreaking is like an abuse is one thing that we try to be really exceptionally good at. And then the more the design space is like, how much agency do you want to forge your agent? And my sense is there will be bolder brands
Starting point is 02:11:24 who actually are willing to take a bit more risk here and get some of the benefits of the humanity, the empathy that come with it. For a good reason, there'll be companies in more regulated industries that narrow those guardrails and narrow ways. But my sense is well different societal expectations. of these things in four years than we do now,
Starting point is 02:11:41 just as it becomes prevalent in the way we engage with different companies around the world. Yeah, so, I mean, from a tech perspective, like if I'm a company using Sierra, how am I actually deciding the width of those guardrails? Because there's totally a world where I have a 30-day return policy, but if my best customer shows up at 31 days, I want my customer support person to bend the rules.
Starting point is 02:12:05 In that case, I could probably write an algorithm them that would encode a lot of my specific philosophy. Am I writing prompts? Am I writing like an MD file for this now? Like how am I actually like setting the rules of the road if I do want somewhat of a fuzzy response curve? Yeah, so this is what we enable on our platform. And under the hood, you can think of it as modeling these conversations
Starting point is 02:12:31 as goals and guard rails rather than rules. And so you can put guard rails that are qualitative, like the person, is really upset. You could also put goals that are quantitative, like they're a member of our loyalty program. And so it's pretty easy to model. The neat thing about Ghost Rider is, you know, used to be ancient history two weeks ago. You had to learn, you know, how to use our product to model it. Now you can actually, you could just say what you just said. In fact, you could take a recording of what you just said and upload the audio file and Ghost Rider would make the agent for you.
Starting point is 02:13:02 You know, it's like that flexible. And so, you know, we're trying to, we've created a bunch of abstractions for companies to build these agents we're really proud of. And now I think we've just lowered the bar for people using it. And just given our traction with some of the largest companies of the world, I hope that we'll just accelerate our momentum going into the middle of the year. How do you think agents are changing enterprise sales? Are they valuable to Sierra at all? Do they move the needle? I'm curious what role you think they play. And like, it's, truly elite enterprise GTM? I think it's huge.
Starting point is 02:13:42 We have a whole team dedicated to this. I don't want to pretend we figured it out. But when I think about true enterprise sales, like I'll say high touch, Fortune 100 type enterprise sales, you're really trying to have your best practices consistent across your client base. You know, if you have a...
Starting point is 02:13:59 And what's so hard is before you used to just have to train people, there's a... You know this because you know sales. There's like, it's enablement. actually train people with new best practices, new products. I think one of the most exciting parts of agents in the context of go-to-market now is AI agents can assist your frontline sellers or post-sales team to actually understand those best practices, understand products. Let's just take responding to an RFP as an example. It's something that used to probably a lot of inconsistency
Starting point is 02:14:31 in how you answered those questions, and now you can have AI agents assist a lot of that. And what's exciting about that is I think many of the best sellers are really great listeners. They're there to understand your customers' problems deeply, and that doesn't necessarily correspond with understanding agent architectures, like, you know, something you have to describe in our world. Can you
Starting point is 02:14:51 have these AI agents actually assist it? So you can end up with the world's best sellers sort of equipped with like an Ironman suit of enablement and knowledge to help them do that. And the other thing I think about is just, you know, we're trying to scale faster than any enterprise software company in history. And so far, we're doing a pretty good
Starting point is 02:15:07 job of that. But for Clay and me, our big fear is like, as you expand to Japan, we just did an acquisition there, you expand to Southeast Asia, you expand Australia. You end up with these little Galapagos Islands versions of your company that aren't quite the same. And so
Starting point is 02:15:24 can you use agents to make things more consistent as well? So, you know, if we're talking a year from now, I'd like to say, like, our agents made us scale our company consistently globally and have kind of that consistency to the high level of service our clients expect of us. And that's something that would just be a ton more effort
Starting point is 02:15:42 with a lot more inconsistency without AI agents. So I think it's huge in enterprise sales. Tell us about the company you bought in Japan. We inquired a company called Opera, 11 people. They self-describe were created the Sierra of Japan. I was going to ask. It's a life hack right there. That actually seems like a smart strategy is like
Starting point is 02:16:04 find the leading AI companies in America and then build that company for your region. They're amazing founders. We just said rather than the Sierra of Japan, why not just take out the of and just be Sierra Japan? And they're amazing. And they're like young and hungry and understand AI. And I'm really excited just because we have a lot of, we really believe in the value of humility here.
Starting point is 02:16:29 And it's like entering a market like Japan, it's very hard for Western companies to succeed. there. And you have this group of 11 people who are not only great entrepreneurs who I just have an innate respect for all entrepreneurs, but understand the market, had been in the market with some regulated clients, and now they have sort of the full power of Ciro behind them. So I'm excited for it. I don't know a ton of precedent for sort of like doing a kind of technical acquisition to enter a market. We're really excited for it. And I hope I can come back here in six months and tell you it's a wild success, but I'm really excited for it. Well, what's the smallest company that you'll work with. It feels like the, you know, the headline goal is enterprise, the Fortune 50, but is this
Starting point is 02:17:12 going to be, you know, one-click, and I'm not even talking to someone sort of self-serve at the very low end eventually? You know, maybe I would say, like, we tend to serve, we serve with mid-market and enterprise, so we're not, you know, opposed to smaller firms. And I would say we really care about high-growth companies, so it's important us to serve high-growth tech, high-growth retail. If you're a startup, we really want, we want Sierra to be your first phone call. So we're trying to make it as easy as possible. We're not necessarily going to go into self-serve,
Starting point is 02:17:42 not because the technology won't enable it, but to some degree our business model is helping people transform. One of our MedTech clients has 40 call centers, and they need to consolidate into one and deploy AI at the first time. And you all, this is not your first rodeo. You know, like technology is like one-fifteenth of that problem. It's like, you know, we actually come in and we can actually help you say, hey, here's actually the order of operations so you can realize the value quickly. Here's how you can help with the change management.
Starting point is 02:18:13 All that stuff can feel boring to a technologist, but if you're actually a company who's reading the headlines about ClaudeCode and Codex and being like, man, I have 100,000 people and 40 business units, how do I get this? We want Sierra to be the answer to that question. And I think as a consequence, you're building a company design. to help with that kind of question, you just create a different shape of company. And so we're really trying to serve the enterprise. And it doesn't mean size. It sort of means, you know,
Starting point is 02:18:44 do you want a partner rather than a vendor? And that's how we think about it. Well, thank you for serving the enterprise. Thank you for your service generally. It's so important. Have a great rest of your day. Do you have another minute? Yeah.
Starting point is 02:18:57 I just wanted to, what are, when you meet a CEO, how quickly can you clock whether they have an elite enterprise GTM motion, and what are the indicators that you look for? Yes, I think I can. And just because I've, partly you want to know why? Because I just stunk at it when I created my first V2V company. I transitioned from being at Facebook to starting QIP, but I had never sold software before.
Starting point is 02:19:29 I only sold ad-supported software. And so, you know, when you went through the really awkward transition of sucking at something and learning it the hard way, you learn to pattern match on the old version of yourself. And, you know, my main indicator is does that CEO spend time with their own customers? So many, like, I would say product and tech founders outsource sales in the way you outsource things you don't care about. And I think it's almost impossible to start an enterprise software company and not personally spend time with your client. and it's probably the main leading indicator of someone who hasn't figured it out. I'm hearing golf handicap and stakes. Not quite.
Starting point is 02:20:12 Yeah, I'm sure there's a lot more to it. I spend time with my customers. 36 holes a day. No, of course, there's much to it. You were at Shop Talk. You were out in Vegas. That's a serious conference. It makes a lot of sense that you were out there personally.
Starting point is 02:20:26 It's a trip. Thank you so much for coming out. We'll talk to you soon. Talk soon. Goodbye. Up next, Gray Matter Robotics. We have the CEO and co-founder joining bringing physical AI into U.S. shipbuilding,
Starting point is 02:20:40 scaling autonomous production for national security. We need this more than ever. And I'll let you introduce yourself. Welcome to the show. Thanks for having me. Thanks for having me, John. Thanks for having me, Jody. Of course.
Starting point is 02:20:52 R.D. and Co-Fa founder's CEO of Graemeanor Robotics. By the way, we're actually neighbors. We'd love to give you a tour. Actually, we should have done this today at our facility. with the robots in the background. We, neighbors in Hollywood, neighbors in Los Angeles, neighbors in California.
Starting point is 02:21:06 How precise are we being? Los Angeles. Because we have neighbors right behind us, and I haven't seen you on the campus. But, yeah, why don't you kick us off with a little bit of backstory, how you got into the industry, how you identified the problem, and then what you're building now?
Starting point is 02:21:22 Yeah, as you, as you know, as you both of you just kicked it off, that, you know, we're living in a moment where it's more than critical, more important than ever to accelerate the production, production, accelerate the capacity building for our industrial base, especially in shipbuilding, right? US makes most of the advanced naval vessels in the world, aircraft carriers, destroyers, submarines
Starting point is 02:21:42 to name it, and we have more than 5 million man hours short in shipbuilding in the US. Between World War II until now, the amount of ship US has built. China has more than that in the last 12 months, right? And we are actually today at a milestone moment in the history for shipbuilding, in the history of national security and our U.S. Navy. Yeah. We are launching a partnership. Today we're announcing this partnership
Starting point is 02:22:06 with Huntington Ingalls Industries, H.I. Yeah, they're huge. And together, we're bringing factory superintelligence to shipbuilding. Okay. What does the partnership entail? I mean, and maybe just to zoom out, Huntington Ingalls is, they literally make
Starting point is 02:22:21 the aircraft carriers, right? They make the exquisite systems. They ship build at the biggest scales, correct? That is correct. They make all the large aircraft carriers, submarines and some of the advanced vessels. Also, they're launching some of the latest and greatest unmanned vessels for the U.S. Navy. Is there a Shaheed drone of ships that America should be copying? We just read a story. It's called a Jetsky, John. Is it a jet ski? I don't know.
Starting point is 02:22:47 It's actually what, I mean, they have. I've seen a few of these demos, but I haven't, I've heard about the Shaheed drone for years, and then it became very important with this latest conflict. And then apparently with that, what was it called, Lucas drone that America built very quickly, it feels like that was copied. Is there some sort of next-gen autonomous surface vessel that you think is coming down the pipe in a major way? We're seeing that. We're seeing that from Andrew. We're seeing that from Lockheed. We're seeing some of that also from Serenic, right?
Starting point is 02:23:16 Let it be the existing primes as well as the new primes. They're bringing low-cost, sometimes even dispensable, unmanned vessels. Let it be, you know, over-surface or subsurface. Yeah. So what does the partnership actually look like? I mean, Huntington Ingalls is a huge organization. Like, how are you plugging in? What organizations are you working with? How do you actually? How many rounds of golf does it take to land a partnership like this? Zero. Zero. Zero. Zero rounds of golf. Because we're dealing with such a big national security issue. We don't have time to play golf. We have to go build this autonomous robot. that can start building all these autonomous vessels. Yeah. So at Grimeter Robotics at the floor, you know, you asked me, Jordy at the beginning, like, John, how did we get into it, right?
Starting point is 02:24:06 Yeah. So my co-founder and myself, we started Grimeter Robotics about six years ago. And when we started, at that time, anyone doing robotics and AI was doing one of the two things, either cell driving cars or pickback and shape our assembly in logistics. Sure. No one was paying attention to this massive need in manufacturing. All of our factories, best 90% of them, are done manually by people by hand, every single operation. And we have this growing demand for physical goods, and we have this growing shortage of skilled people,
Starting point is 02:24:38 skilled tradespeople in manufacturing, especially in shipbuilding. And we have to do something to bridge that gap between demand and capacity. And robotics is one thing, but what truly started to change the picture is that when we started bringing in physical AI, marrying it with robotics. But then we also had to start thinking about beyond robotics. If you look at a factory operation, there are manufacturing processes like sanding, grinding, painting, coating, blasting, you name it.
Starting point is 02:25:05 A lot of manual labor goes into it. But beyond that, there are a lot of other engineering activities, a lot of industrial engineering, process engineering, material science, a lot of sustainment operations, MRO, you name it. If you don't bring AI and autonomy across the full entrant picture, if you don't start bringing AI agents in each layer of engineering, we're not going to unlock our factories. So that's our mission at Grimeta Robotics,
Starting point is 02:25:29 connecting it all by bringing domain agents and factory superintelligence. Yeah, how agent-ready are manufacturing systems? Do they have APIs or their CLIs? I imagine that they don't have MCP. Give me an example of, like, there's one machine that makes a part that goes on the aircraft carrier, like how is the agent interacting with that? What is it doing?
Starting point is 02:25:55 Right. If you look at a manufacturing operation, it's an in sequence of different processes. In each process, you take a tool, you make some value added change to an object using a tool. Yeah. Welding the parts together. Let it be grinding the weld,
Starting point is 02:26:10 blasting the surface, putting the surface, a lot of inspection. So we deliver autonomous robot cells that are capable of... So is this like a six-axis robot arm? Is that what I'm visualizing? Yeah, we work with, you know, we're agnostic to hardware.
Starting point is 02:26:25 We embody our physical AI into different form factors. Okay. Industrial robots sitting on the floor. Sure. Or industrial robots on a rail on a mobile base that can work, you know, move around a submarine and work on these very large structures. We work with anything from as small as a military helmet to a fire truck to fighter jets to a submarine component, you name it. So we're agnostic to shapes and sizes of robots. Interesting.
Starting point is 02:26:50 Very cool. Well, thank you so much for coming on and breaking it down. Yeah, great to meet you. Great to meet you. And amazing job navigating my soundboard. I was throwing a lot at you. Yeah, very exciting. I want to learn more about Huntington Ingalls at some point. It's such a fascinating company. Congratulations on the deal with them.
Starting point is 02:27:08 Thank you. This is a big moment for national security and U.S. Navy. Yeah. Have a great rest of your day. We'll talk to you soon. Great to be you. Great to meet you. Thank you.
Starting point is 02:27:14 Have a good one. Up next we have Atif Siddiqui from Branch. He's the founder and CEO. He's in the waiting room. Let's bring him in. Ah, Tiff, how are you doing? What's going on? Going well.
Starting point is 02:27:27 How are you guys? We're great. Thanks so much for taking the time to join the show. Since this is the first time I'm on the show, would you mind giving us a little bit of introduction on yourself and the company? Absolutely. Yeah, Tiff, founder, CEO. Ranch is the leading workforce financial infrastructure that delivers
Starting point is 02:27:45 faster, more flexible options for people to get paid. So we focus on, you know, the majority of the American economy that works in an hourly job, gig job, tip job. So it could be gig workers, nurses, restaurant workers, getting their tips instantly. And, you know, I think really companies are turning to branch because they know faster payments can help them strengthen work loyalty, saving time and money. I was actually tuning in earlier. I heard your combo with the better money guys around the Uber driver payouts. That's us. Wait.
Starting point is 02:28:17 Oh, no way. companies. Yeah, we work with companies like Uber, Instacard. That's amazing. That's perfect. Quick question. What is the Screw Award or the Spring Award behind you? What is that? This one right here. It looks like a spring, like a giant spring. Yeah, 2020 Webby Award winner.
Starting point is 02:28:37 That's a Webby. Did you win that for Branch? For Branch, yeah, in 2020. No, what? That's amazing. Yeah, Webby is deeply underrated. Anyway, give us a tour of the business currently. I mean, if you're working with Uber, obviously big company, but how can I think about the shape of the business?
Starting point is 02:28:57 Are you in person, multiple offices, scale of fundraising, just get me up to speed on the scale of your operation? Yeah, we're distributed. We have a couple of offices, sales offices in Tampa, but distributed workforce, about 230 employees raised over $100 million of equity. And yeah, it's been, we're off to the races now. You know, I think, you know, one area where we've been really leaning into as of late is just the embedded finance offerings. And that's kind of the news today, right? So is that, is that embedding into another B2B company that is acting as like the master payroll provider for an organization? That's right.
Starting point is 02:29:41 Yeah. So think platforms, right? It could be a vertical SaaS where they touch our end users and, right? you know, these gig or hourly workforces or we can live right there and make it really frictionless for those end users. Yeah, I've had a few like HR platforms where I've had like a few employees on hourly and they've sort of added like, oh, if you want to add this plug in or add on, I could, and I don't know if we were using Branch back then.
Starting point is 02:30:08 This was years ago. Yeah. But, but yeah, it makes a lot of sense that that would need to seep through the rest of the HR, H-R-IS software suites across the pros and cons and building in an important but let's say less hyped category than stable coins and something like AI. Do you feel like you have to perform even more than you would because like if you want to get the attention of the capital markets, you really need to prove that you're, you know, basically have to prove everything in the numbers. That's right. Yeah. I think, you know,
Starting point is 02:30:45 oftentimes a lot of this is just education and how big the problem is, right? Especially when it comes to attracting and retaining talent. I don't think a lot of people know how fast these workers churned. So anything you can do to kind of slow down that churn is huge impact, right,
Starting point is 02:31:00 to the bottom line of these companies. You know, we've seen companies retain using a service like branches, like retained users 60% longer that it normally would, right? So if you think about everything that goes into getting a new worker on, onboarding them, that's a huge cost.
Starting point is 02:31:15 Yeah, what are the key features that result in lower churn, higher retention? Yeah, I think a lot of it has to do with this idea of just really improving workers' cash flow at the end of the day, right? So if you look at the industries we work in, especially as of late more of these 1099 industries, cash flow is huge for them, right? It's the difference between them going out and using that to go earn more money, right? Uber drivers putting gas in their car to go out there. and try.
Starting point is 02:31:45 Yeah. So if there's two, if there's two competing platforms where someone could go to work, one's going to pay them every two weeks, one's going to pay them every single day, they were more likely to go and stick around or stay or choose the one that's paying them
Starting point is 02:31:58 on a daily basis essentially. Yeah, absolutely. And it's becoming table stakes, right? I think a lot of this was driven by like gig economy, the ubers of the world. We're seeing this now across W2 workforces as well, right? Traditional industries there.
Starting point is 02:32:12 You mentioned the 1099 trend, or can you get me up to speed? I remember, what, five years ago, there was debate over how Uber drivers were going to be paid, whether they were contractors or not. Like, what do you mean when you talk about like a 1099 workforce? Like, what are some examples of that? Yeah, I think there's a, you know, I think a lot of the headlines focus around sort of ride sharing and the ubers of the world.
Starting point is 02:32:38 But like we're seeing 1099 workforces rise, even industries like healthcare, right? We work with some of the largest nurse marketplaces out there where nurses are turning to these platforms to supplement their income, pick up additional shifts on their off hours, right? The other big trend we see is the rise of like the solopreneur, right? You're an individual that wants to start their own business and like what are the tools out there that really help you grow? Yeah, which brings it to my other thing. You know, one thing we announced too is that last week we announced with Stripe will be embedded. into their connect platform, right? So now if you're a marketplace or platform and Stripe,
Starting point is 02:33:22 you can get up and running with a digital wallet, a debit card instantly from the Stripe system. Okay, so yeah, give me an example of a customer or company that would wind up using branch through Stripe. Yeah, let's say, I mean, obviously the marketplace example makes sense of the Uber's overval. I'll give you maybe like a mind body, right? There's a lot of, they service a lot of like salons.
Starting point is 02:33:47 Oftentimes they're independent contractors working for these salons and they want to get them paid faster. Yeah. Right. So they can kind of now offer this as a branded solution to their independent contractors. And so if I'm in this hair salon example, I imagine that I have some sort of like general W2 focused payroll system set up for like the corporate employees. but is there an advantage to having the money sort of stay within the Stripe ecosystem and then get 1099 to the contractors that I'm paying because I don't have to move the money around or something like, is that it?
Starting point is 02:34:25 Yeah, that's it. Yeah. I mean, in addition to just like minimal API lift, right? The other is like no pre-funding. Like Stripe has the money. And so we can move that money right there. So it's not like you're having to come up with the capital, pre-fund it, send in an Astra account and use that a working capital.
Starting point is 02:34:41 Okay. Okay, so you're like in this, in this example, like a customer comes in, they pay, it's processed on Stripe Rails, and so the money's right there, so it's much easier to move directly into the bank account of the worker who provided the service all in the same day. So we're just sort of squeezing days out of the working capital budget as much as possible. That's right. And I think for the work themselves, right, it becomes like a financial hub for them, right? As a solopreneur, you're starting out, we've offered, you know, addition to just like fee-free
Starting point is 02:35:10 banking and there's like cash back rewards that are very relevant. Yeah. The workplace expenses. I mean, Uber drivers are getting up to like 10% cash back on gas in certain cases, which is, which is huge. Yeah. Is, uh, is a big piece of, basically are you seeing any acceleration like form filling and regulatory filings alongside 1099s and on and the workers actually onboarding?
Starting point is 02:35:32 Is that like a, a point of friction or something that you've been working on, like improving? That's right. Yeah. You know, the other announcement we had was that we did end-to-end tax filing capabilities for 1099 workers. Yeah. Right. So in addition to, like, faster payments, I think another critical infrastructure needed is like collecting W-9s, IRS verifications, earnings trackings, right?
Starting point is 02:35:55 Just all in a seamless experience. Well, congratulations in the progress. Great to meet. And thanks so much for taking the time to come chat with us. Yeah, great to find the meet. Yeah, thanks, guys. Have a great rest of your week. We'll talk to you soon.
Starting point is 02:36:05 You too. Goodbye. Have some more stories that we will go through tomorrow. Is there anything that you want to close with, Jordy? Hopefully, we need to get to the bottom of Satrini's. Analysts. It's a long post. We're also going to try and get someone from Satrini on the show to break it down
Starting point is 02:36:28 because it is a crazy story. And I don't think we can do it justice with just, you know, a few random posts. Satrini analyst number three got picked up by the CID, the Gulf CIO. IA because of the tweets about him. So I think everyone needs to be careful talking about Satrini analyst number three. Based 16Z says Hunter S. Satrini number three. Last post from Francis. He says, I think the next LinkedIn post I read about the TBPN acquisition might finally reveal the future of media.
Starting point is 02:37:00 Just need to find one more. That's true. There was one more post. There were so many good posts. It was a lot of fun. And Nate, you. with an absolute banger and a place that we will end it. He says, hear me out.
Starting point is 02:37:15 TBPN for sports. They're very well, could be something here. And I liked it, and I got screenshoted because it's official. There very well could be something there. Well, get out there, build something. Maybe go treat yourself to the largest buzzball that has ever been built. It weighs 3,000 pounds. It opens up as a lemonade stand capable of holding 17,000 drinks,
Starting point is 02:37:39 which will be served around the United States. That's a good way to. The only place you can get technology coverage and buzzball coverage, hard-hitting buzzball analysis. Anyway, thank you so much for watching. Leave us by high stars on Apple Podcasts and Spotify. Sign up for the newsletter at TBPN.com. And we'll see you tomorrow at 11 a.m.
Starting point is 02:38:01 Goodbye. I love you.

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