TBPN Live - China Blocks Manus Sale, Rick Caruso in the Ultradome, Zak Brown from McLaren Joins | Will Hurd, Anush Elangovan, Augustus Doricko
Episode Date: April 27, 2026(02:02) - China Blocks Manus Sale (03:38) - Zak Brown, an American motorsports executive and former professional racer, is the CEO of McLaren Racing. In the conversation, he recounts his ear...ly passion for racing sparked by attending the 1981 Long Beach Grand Prix, leading him to karting and eventually founding Just Marketing International, a motorsports marketing agency. Brown emphasizes the importance of aligning corporate sponsorships with business objectives, fostering partnerships that benefit both McLaren and its sponsors. (34:03) - Will Hurd, a former CIA officer and U.S. Representative from Texas, discusses his upbringing in San Antonio, his early interest in computer science, and his transition from the CIA to politics. He highlights his role as president of Icon Prime, a division of the 3D-printing construction company Icon, focusing on building military barracks and exploring construction solutions for space exploration. Hurd emphasizes the potential of 3D printing to revolutionize construction by reducing costs and improving efficiency, aiming to address housing shortages and enhance military infrastructure. (01:00:12) - Anush Elangovan, Vice President of AI Software at AMD, joined the company through its acquisition of Nod.ai, where he was co-founder and CEO. In the conversation, he discusses AMD's open-source approach to AI software, emphasizing the integration of AI to enhance performance optimization and the importance of a unified hardware and software strategy. He also highlights AMD's commitment to supporting developers by providing seamless, heterogeneous runtimes and compilers, enabling efficient utilization of CPU, GPU, and NPU resources. (01:18:19) - Augustus Doricko, CEO of Rainmaker Technology Corporation, discusses his company's pioneering efforts in cloud seeding, highlighting their success in modifying weather patterns to produce precipitation in regions like Oregon, Idaho, Utah, and the Middle East. He explains the process of cloud seeding, which involves introducing materials into clouds to induce rainfall, and emphasizes the advancements in precision and reliability achieved through their drone technology. Doricko also addresses public concerns about the safety of cloud seeding agents, noting the company's shift towards using naturally occurring proteins as alternatives to traditional chemicals like silver iodide. (01:53:16) - 𝕏 Timeline Reactions (02:28:59) - Rick Caruso is an American billionaire businessman and philanthropist, known for founding Caruso, one of the largest privately held real estate companies in the U.S., and for his significant contributions to Los Angeles' urban landscape. In the conversation, Caruso discusses his focus on family well-being, recent ventures including expanding the Commons in Calabasas and acquiring a golf course, and his strategic push into markets outside California due to challenges in the state's business environment. He emphasizes the importance of guest experience in his developments, the role of feng shui in design, and his commitment to creating generational wealth through local knowledge and disciplined investment. Follow TBPN: https://TBPN.comhttps://x.com/tbpnhttps://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235https://www.youtube.com/@TBPNLive
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watching TVPN. Today is Monday, April 27th, 2026. We are live from the TVPN Ultradome,
the Temple of Technology. The Fortress of Finance. The Capital of Capital. Earlier show,
starting with guests, we have Zach Brown from McLaren Racing joining just a few minutes.
Calling in. Will Hurd. From Europe.
Anoosh from AMD is calling in at noon. Then Augustus is coming to the Ultradome at 1220.
And Rick Caruso will be in person with us as well at one.
We'll take you through some quick headlines of what's going on in the news today.
Of course, the Elon Musk, Open AI.
Let's take a moment for the production team.
Yes.
We have a new screen in the background.
Much better contrast, much brighter.
We're excited to explore this.
The production team is stoked.
Good work, guys.
There's four key stories going on in the news today.
The first is Elon Musk's $134 billion lawsuit against Sam Altman goes to court today in Oakland.
Musk is alleging that Open AI and
abandoned its original nonprofit mission and became a for-profit entity focused on maximizing profit for
Microsoft. Jury selection is going on today. There are a number of reporters on the ground and we'll
be checking in on the progress there.
Yeah, already there was some reporting that said certain people were saying it would be difficult
for me to be unbiased here because of my general dislike for basically everything going on.
Okay. Yeah. The
Sam and Greg were spotted on scene.
Elon has not been spotted yet.
There's also other Microsoft OpenAI news.
They changed their partnership.
OpenAI can now serve all of its products to customers across any cloud provider.
Andy Jesse had a post about it saying it was a very interesting update.
Obviously, he's excited to vend OpenAI technology through AWS, which they are also have a partnership.
And so, in other words, OpenAI can potentially use Google TPUs, Amazon Traneum, other chips,
on the table now. There's a lot more flexibility that comes from that. Over in Meadow World,
China has blocked Meadows $2 billion acquisition of artificial intelligence platform Manus,
after regulators reviewed whether the deal violated Beijing's investment rules. This was something
that went back and forth. Did they get enough of the company to Singapore in order to clear
the hurdles that require the acquisition to go through? Then some members of the Manus team were
detained briefly in China on business. There were some issues there.
And one of the challenges is going to be clearly the Manus team wanted to do this deal.
They wouldn't have signed up for it.
It was a great outcome for the team.
They were excited to build with Meta.
But one of the challenges is you have all these different team members, many of which, you know, were born and raised in China.
And they still have family members and people back in China that they care a lot about.
So that's going to be, I would assume that's going to be a leverage point from the CCP.
And the last story also from Meta is that they are.
planning to use solar power from space at night, beamed from space.
They're partnering with overview energy.
A different company than the other solar space company we talked about.
They've been in stealth for about four years.
They're planning to beam up to one gigawatt of space solar power from orbit to Earth for around-the-clock power production.
They're also deploying one gigawatt of ultra-long-duration storage batteries with noon energy.
So some exciting deals coming out of Menlo Park.
well, we will be revisiting these stories over the course of the show,
but we have our first guest of the show in the waiting room.
Zach Brown from McLaren Racing is here with us and TV can alter them.
Zach, good to meet you.
How are you doing?
Yeah, I'm very good.
Yourself?
We're fantastic.
Thanks so much for taking the time to jump on the show.
I know it's later where you are, but we appreciate you taking the time.
I would love to be looking forward to this.
Should we start at the beginning?
Should we go through sort of the journey to how we got here?
Okay, so the backstory is that people in tax.
say they love F1, but they've really just watched maybe one, maybe two seasons of Drive to Survive.
So they know you in that, assume the audience knows you in that context, but we wanted to have you on
to actually understand your history more and then talk about how F1 is, the business of F1,
and then also how technology is shaping it today, because obviously it's always been engineering-led,
but there's some lot of exciting advancements. So, yeah, should we start at the beginning?
Yeah, I'd love to know.
Absolutely.
Yeah, I'd love to know, like, you started in karting.
What was the first initial spark that got you into racing so many years ago?
1981 Long Beach Grand Prix.
I'm originally from L.A., so I was 10 years old at the time.
And my mom and dad, who didn't have any involvement in motor racing, was kind of like the circuses in town.
And they took myself and my brother.
And as a 10-year-old kid, when you get around to a former.
on the one car and you hear it and you see it,
and the size and the scale and the speed.
I became a hot wheels kid.
And then went to high school, barely,
with someone that was in racing
and went back to the Long Beach Grand Prix in 1987.
At that point, I'd really had the bug
and met Mario Andretti, one of my heroes,
and asked him, how do you get started in racing?
And he said,
carting and there happened to be a little ad in the race program for Jim Hall cart racing school.
I'd been on Wheel of Fortune teen week at 13 years old, went and sold a bunch of his and her
watches at a pawn shop and Bay and eyes, bought my first goat cart, and that's how I got started.
That's amazing.
Amazing. Can you take me through getting your first interaction with the business side of racing,
just motorsports marketing, like what was the inciting element that got you into the business
side of racing?
Well, I didn't have any family resources or certainly not the family resources needed to go
racing.
My mom was, is a travel agent.
And so I just kind of school a hard knocks of how is this sponsorship work?
How do you raise money?
You just call companies and ask them for logos on race cars.
And it's much more sophisticated, certainly much more sophisticated than that today.
And she got me an intro to TWA.
airlines at the time and did a barter deal where they gave me some airline tickets and then I would
go to companies and say, sponsor me and I'll give you some matching value in airline tickets and then
just totally immersed in and kind of bartering and understanding what was TWA trying to do with
their business and just became obsessed with my career and knowing that the only way I was going
to advance my career was through getting sponsorship. So therefore I became obsessed
with understanding how companies, how I could help companies.
And then once I was done with my career, recognized I wasn't as famous as a lot of the racing
drivers out there.
So went back to a lot of the contacts and said, forget about Zach Brown.
What if I could take you to NASCAR, Formula One, IndyCar, Jeff Gordon, McLaren, etc.
And I had a lot of credibility as a racer that I understood how the sport worked.
No one was advising corporations on how to get the most out of motorists.
sports. It was more people representing racing teams. And that turned into a big business, kind of by
accident. It wasn't by design. Yeah, I think a lot of people, when they think of like a partnership,
they just think logo on the car, but it's a lot more than that. Like, when did you, how did you, how are you
positioning partnerships to actually, like to move the needle for a brand like TWA or someone else that
you worked with? Like, what was the key success or like the key innovation that led for, you.
led to maybe more confidence to deploy not just free airline tickets, but real dollars behind
partnerships with motorsport? I think it was trying to get corporations to not think about
our business, i.e. Motorsports, but to think about and inform us, what are you trying to do with your
business? And then, you know, I help bridge the gap between this is what you're trying to do
with your business, you know, TWA or, you know, now the, you know, the world's leading companies.
And then I understood how motorsports works.
So I kind of played a middleman, if you'd like, not just in brokering the deal,
but helping race teams understand what corporations needed and helping corporations understand
how motorsports worked and help them leverage it.
So it was really, tell me what your business needs are.
What are you trying to do?
Build brands.
you know, get new customers, retain customers, upsell customers, demonstrate technology.
And every company has some similarities, and then every company is different.
And then approach the industry based on what I knew corporations wanted.
Hey, I think you make sense in NASCAR.
I think you make sense in Formula One.
I think you make sense with this team for those reasons.
And really be focused on what the corporation needs and still very much take that principle,
very much today is, you know, one of the Googles and the Cisco's and the Dells, and we've got an
unbelievable group of partners and just trying to understand their business and how we can help
them move the needle. Yeah. Can you talk a little bit about scaling the marketing firm?
Like, how small was it at the beginning? How do you think about hiring? How do you think about
actually just servicing a larger swath of the market? Did you go?
region by region or or league by league or category by category like what was the philosophy
around careful growth and scaling of that business yeah we've been fortunate where if you
look at the brands on our car they're they're like-minded brands they're global you
know we're great in the technology space you know I'm sitting in near at McLaren
Technology Center you know so you know our brand is known and
as a premium brand, a lifestyle brand, a technology brand.
We're racing around the world.
So we approach companies that we feel are like-minded.
We approach companies that we're already doing business in.
So you take a Cisco, Cisco all throughout McLaren, long before we put our partnership in place.
Dell, you'll see Dell all throughout McLaren long before there was a commercial arrangement.
So we're in a very fortunate position that we can do business with companies that want to do business with us and that we think we can make a difference.
We don't need, we're not in a position where we need to just do business for the sake of doing business.
So that's a great place to be.
MasterCard being our new naming partner, which we announced last year.
So we're quite proud of our partnership ecosystem.
I've very much taken the same approach back when I had an eight.
agency. So we have the largest, to my knowledge, marketing department, but size isn't all that
matters. It's quality. So I'd like to think we have the largest staff. I'd like to think we have
the best staff and we're very much same principle of being focused on our partners' needs. We have
partners of all shapes and sizes. We're much more concerned with the affiliation than the size and
scale because that kind of takes care of itself over time and we very much play the long game.
And that's what our track record shows.
If you look at our partner base, since we kind of got started in what we're calling the
papaya era, our retention and growth speaks for itself.
And that's because we're focused on what our partners need.
Yeah.
How, as a leader, how do you deal with just managing the emotional roller coaster that is
an F1 season or a series of seasons together, it feels like one of the most tumultuous organizations.
Like, there's so many organizations where they're managing to like quarterly earnings or even just,
how did we do this year?
And you have a very different results that come in on a very much, much faster basis.
And I imagine that a big win or a setback can echo through the productivity of the organization,
even for people that aren't, you know, in the seat directly?
Yeah, it's all about culture.
I think that's our greatest strength is our people.
We've been working together a long time.
We've added people.
We haven't changed much, you know, since we've had our success here the last couple of years.
You know, I'm looking at CEO five years out.
I'm obsessed with our people.
That's my number one job is to have the right.
people in the right roles, giving them the right feedback, the right resources. My philosophy is I work
for the race team. They don't work for me. So I go around every day. What do you need? How can I
help? So I'm here to serve the racing team, not the other way around. It is difficult at times.
You know, cultures tested when things aren't going well. You know, a lot of what happens,
you see at the same time as I see it.
So our report card gets marked.
You know, sometimes when you have quarterly shareholder meetings,
you have time to plan for the results here.
You know, I go from having three or four strategists on pit wall
to about $3 million on social media instantaneously.
A lot of which, you know, are not very well informed
because it's a very complicated sport.
But, you know, sport is all about emotion for the fans, and that's great.
Chearing, booing, favorite drivers, you know, good guys, the villains.
But back at the factory and the racing team, there's no place for emotion.
We're passion-led.
There's a fine line between passion and emotion, and I think our job is to stay cool, calm, and collected.
Usually when we've made a mistake, it's not an individual person.
failure, it's a sequence of event. So, you know, when you're emotional, you have a bad
pitch stop, the right rear doesn't go on well. Everyone wants the, you know, your instinct,
the emotional response is that right rear driver might not a stop. Could have been a mechanical
failure with the gun. Maybe a light didn't work. Maybe it was the person's fault. There's three people.
One's taking the tire off. One's putting the tire on. The other's using the gun. Could be like,
So you've got to be very careful because, you know, it's kind of like those emails that we've all written.
And over time, you know what, I should have put that in my draft folder and saved it and checked it in the morning.
And I'm a big fan of when something happens, unless you need to correct it real time, say it's a bad pitch stop, it's over.
So review it Monday when the, you know, the passion, the emotion, the, you know, you can't fix it at that moment.
moment it's done. So I'm a big fan of tackle it in the moment if you can change it in the moment,
but if it's, you know, something that's happened, do a proper debrief on Monday because, you know,
it's hard to take, you can say sorry, but if you overreact or you say something, it's hard to
unwind an allegation, an accusation that was, you know, sorry I was just emotional. Well, you still
said it. So I think that's also part of just being calm in the heat of the moment. Yeah. You,
You mentioned that, you know, F1 is a sport that, or just a business where you have, you know, a chattering class.
You have so many armchair critics.
I want to know about your thought process going into the first season of Drive to Survive.
It felt like a risk.
You're potentially shining more of a light on your operation.
You're going to get more armchair critics.
And yet that choosing to actually participate in the very first season feels in retrospect like a fantastic.
decision for you in the organization.
But how are you processing it at the time as you reflect on that decision and what has
happened to the team and F1 broadly on the back of Drive to Survive?
How do you think about that initial season?
So I think our, you know, our initial thought was this was just going to be more shoulder
programming.
There's been shows done before.
So I don't think any of us anticipated it having the impact.
on the sport that it had two teams didn't actually participate in year one.
And they got all sorts of grief from their partners, their fans.
You know, I've always been, I'm a huge fan of racing.
And I think about that 1981 Long Beach Grand Prix.
And I think about the impact it had on me.
I think about the first racing driver I met, the first autograph I met.
And so I thought here's a wonderful opportunity to go from being a very exclusive sport
to a very inclusive sport.
So we were all in.
And the impact it's had when Liberty acquired, there were three main areas the sport needed to grow.
Needed a younger audience, more diverse women, and it needed a younger audience.
I'm sorry I mentioned that.
And a U.S.
And you've got to give drive to survive and liberty a tremendous amount of credit and to the industry for acting differently.
because I think under previous leadership, the sport was very closed book.
It was kind of what's behind the curtain.
And that works because that was in trade.
But, you know, we kind of opened the curtain and let you saw what the Wizard of Oz was all about.
And I think, you know, especially sport.
Sorry, I think we just.
Can you hear me?
Okay.
Yeah, we're good.
That sport and entertainment aren't one and the same.
Anything you buy a ticket to, whether it's a movie, sporting event, a fireworks show,
that's called entertainment.
I'm buying a ticket to go sit down to watch something.
So I think the sport's always been fantastic, but it's been closed shop.
And I think Netflix gave us the opportunity to show everyone.
We only have 20 drivers, now 22.
You only have 10 teams.
So it became very easy for the audience to get to know everyone.
And it's an unbelievable sport, probably a sport that has more excitement off the track than any other sports.
Right? Most sports are concentrated on the field of play. And our field of play is as much off the track as it is on the track. So it's been awesome. It's continued to grow. And it's changed our sport. And it's great to see how big our sport now is with a younger audience, women, North America. And we just need to keep doing the same. I don't see any headwinds in our sport other than, you know, the crazy stuff that's going on around in the world at the moment.
Yeah. Thanks, thanks, George.
Can you give us a history lesson on the major technology cycles in F1 in tech?
We talk about web, mobile, cloud, AI.
What are the equivalents in F1 and then bring us up to the present?
I mean, it's everything you just mentioned.
We're the most technology, sophisticated sport in the world.
I think it started with data.
And then, you know, applying that data, you know, we have, and some people will be impressed by this.
Others will go, that's nothing because I know who the audience is, you know, watching your show.
But we're pulling down one and a half terabytes of data a weekend.
We run 50 million simulations.
We have 300 sensors on the race car.
We change about 80% of our race cars over 50,000 parts, the amount of simulation that we run.
If you take the car at the beginning of the year and you left, that was on poll for,
and it was untouched by the end of the year, it would be last.
So the pace of development in our sport, we live in a prototype world.
As soon as that suspension is done, we're right back to the drawing board of how do we make it lighter,
how do we make it stronger, how do we make it more aerodynamic?
So we are constantly developing.
We don't kind of do something and go, right, we're done, let's go produce that for the next five years.
So we live in a prototype world.
Of course, AI is here in a big way.
We're fortunate to have Gemini as a huge partner of ours.
We learn a lot.
You know, our technology partners are all integrated into our business.
We have two different types of partners.
We have consumer brands.
There we go.
I see your Coke.
You've got to turn it a little bit if you want to kind of get some partners.
Wow.
We're dealing with an accident.
That's how you do it.
So we have consumer brands.
And what we're,
we do with our consumer brands is we want them to help us engage with our fans, grow our fan
base, build our fan base. So that's what we look for from the monsters, the master cards,
the Googles. Then on the technology side, we look at the Googles, the Del's, the Cisco's, the
work days to help us be a more efficient business, run HR better, run finance better, produce our
race car quicker, do our financial forecasting better. So that's where partnerships have evolved.
to is in the good old days, it was, I need your money to go racing.
Of course, this is an expensive sport.
We need their investment.
But we also need their technology because that's how our data is getting moved around.
That's how our communications are happening.
That's how we're using AI to figure out strategy, entire strategy.
And so all this new technology, we embrace it.
And we have the type of people at McLaren in Formula One in general that want
know what technology is coming tomorrow.
How do you guys sort of develop and maintain your own sort of IP and processes as a team?
One of the things that having gone to a number of races, I've always found it fascinating
that I could just walk into one of the garages and I see, you know, computer monitors.
I'm looking around.
I can, you know, so much of it is out in the open, and yet you guys are trying to maintain an edge and develop, constantly kind of developing and refining your approach.
How do those two things balance?
So, healthy degree of paranoia.
A high amount of trust with our team members.
You know, IP is critical.
Obviously, security in it itself, because you've got a lot of bad actors around.
this world. So, you know, protecting, because there's two things. There's people that just want to
disrupt. You know, we had an incident, 25 years ago, where someone broke into our radio comms
in the Australian Grand Prix. We were running first and second, and this was just someone in the grandstand,
broke into our radio comes, told our driver Mika Hacken in the pit, and he did. Fortunately,
we were running first and second, so we were able to reverse them. But, so, so,
Right? So you have everything from bad actors in this world who would love to, you know, we can't start our race cars. It's not keys. You started on a laptop. So, you know, the redundancy and the protection, cybersecurity, security, how quickly we're moving data around the world because we're very much like NASA, whether we're racing in Australia, Austin or China, it's all coming back to Woking here, you know, not far from my office.
And so protecting that with people from bad actors.
And then, of course, we're in a very competitive sport.
We're constantly analyzing the competition.
Things like 3D scanners were coming into play.
We do a lot of photography of each other.
3D scanners have now been banned.
But that's certainly trying to understand what the competition is doing.
So just to be clear, that's a team walking around and effective.
trying to scan another team's car vehicle or some of their equipment correct correct 3D
scanning is now banned but it wasn't before you'll see every team do you think it still do you think it
still happens though I mean no I mean no see somebody with a scanner right yeah you would see it
I I think you know our job in Formula 1 is to find the loopholes push the boundaries but there's a
between working the gray areas.
So I'll give you an example.
You're not allowed to have movable aerodynamic devices.
I mean, we do now with DRS, but we weren't in the past.
So these very clever engineers found materials that flex under load.
Yeah.
So it's not a movable aerodynamic device, but it does flex.
Ah, very clever.
Then the FIA are governing body went, okay, we're going to do a push-down test on
your rear wing, put load on it, and you can only have so much flex. So then the teams went,
ah, so there's a pushdown test. Now let's come up with aerodynamic where it falls back.
Now there's a pole test. So the engineers are always one step ahead. And then the governing body
who do a very good job go, I don't think so. And that's the cool part of this sport, right?
where when you have technology that is constantly evolving, you're always trying to figure out what's the new technology.
AI is an interesting one because we have limitations on how much CFD and wind tunnel time we can use.
But we don't have regulations around AI yet.
So I think it's going to be interesting.
We had George, we had George Kurtz on the show on Friday.
And he was saying that they're eventually could be.
restrictions on like how much, how much compute you can have as a team because of what I think
you're getting at right now.
Yeah. Exactly right. And I think that's where the sport, it's never going to stop because
technology is never going to stop. So it's about how do you get that competitive advantage?
So you get to, you know, what the sport called is flexi wings. Eventually they stop that.
But because we're looking for the smallest incremental gain for as long as possible, you go until
they tell you to stop. And then you go find something else until they tell you to stop. So it's a
constant as technology evolves, I think there will be regulations around AI that don't exist today
that will exist in one year, two years, three years, four years, and then there'll be another
technology. And that's the beautiful thing about our sport. And technology is the ball is always
moving up the field. And it's about finding that competitive advantage and trying to capture it for as
long as possible.
What are the norms around poaching?
There's in Silicon Valley, there's a famous email exchange between Steve Jobs and Larry Ellison,
or is it Adobe?
No, I think it was with Google.
Oh, Google.
Yeah, sorry, sorry, mixing it up.
But anyways, basically, like, people having a kind of a handshake agreement not to poach,
but obviously drivers are kind of open season.
but what about like the rest of the people on on the team?
Yeah, it's interesting.
So where a lot of sports are regulated, you know, there's trade windows,
and we know the, what was it?
I think the dolphins had a bit of a no-no.
If I got the team wrong, I'm sorry.
You know, what was it, talking to a quarterback and they're not allowed?
We don't have any of those where we have contracts.
But if I want to go talk to a driver or someone wants to talk to my drivers,
we have contracts, but there's nothing stopping them from having conversations or taking them to dinner.
America tends to be a bit more of an at-will state, a country from an employment point of view where here, on the more senior side, you get into two, three, four-year contracts.
We've got gardening leave.
We have non-competes.
The more senior, the tougher those are.
but you do sign people early and play the game of because we live in a cost cap world.
We are signing people early.
And then the competitive team has to go,
how long do I want this person around that I know is going to competitor?
When do I shut them off from IP knowledge?
Then if you put them on gardening leave, you got to pay them.
We're living a cost cap world, so that presents a challenge of I want to spend every pay on performance of my race car, whether that is on performance of my people or technology or the race car.
So now I'm in a predicament of I'm now paying to park someone so they don't go to my competitor.
So I'm stopping my competitor from getting smarter, faster, but I'm actually really not getting great value for money because I'm paying someone.
to not work. So those are the tricks of the trade. So, you know, the senior people are under contracts.
And that's, and what's happening is people are getting signed earlier and earlier. So we're not, you know,
we're regulated by a contract's a contract, but there aren't rules in our sport like there are on other sports of trade windows and rules. And, you know, in other sports, they publish, you know, the players' salaries, things of that nature.
So it's a fascinating game of poker, chess, and batgammon, which again, I think, is part of the draw of what fascinates people about our sport.
Last question for me.
If a company came to you looking for general advice, they had 100 million of annualized revenue and they wanted to get into sponsoring F1, obviously you'd put together, I'm sure, a nice package for them at McLaren.
but how would you think about breaking into F1 sponsorship as a kind of a mid-sized company today?
Yeah, I think it's all about what are you trying to do with your business?
Who are the companies involved with that particular race team?
Are those companies synergistic?
If they're, you know, conflicting, then obviously you...
Yeah, you want synergy?
You think it's, like, helpful to have kind of a shared?
because when we were in Vegas last year for the race,
it was so funny because we had friends, companies were basically on every team
because every company needs like a neocloud now,
or every team needs a neocloud, et cetera.
But you're looking for like synergy across the portfolio of sponsors.
Absolutely.
You know, we, I call kind of Formula One,
it's 24 Super Bowls from a consumer point of view,
and it's 24 Davos from a business to business point of view.
And so, you know, our ecosystem, everyone does business together.
They benefit from giving each other exposure.
When Cisco runs a global television campaign, all the partners benefit from that.
Dell runs their campaign, you know, the Dells, the Googles, the Cisco's, the MasterCrist.
They're all doing business together.
And there's a lot of stuff that goes on behind the scenes, business to business, that people don't necessarily see.
So that all comes down to, you know, the Davos side of our business.
When you come to a Grand Prix brings a tremendous amount of sea level of executives
and the amount of business that we've facilitated for from dinners at Grand Prix.
And we're very active in that.
You know, it comes back again to knowing what our partners want.
We're a technology extension.
We're a brand extension.
We're a sales extension.
We're a culture extension.
And so once we understand what our partners, we're a technology extension, and so once we understand what
our partners are trying to do, we're not thinking just about going racing. That's what our racing
team's thinking about. But our commercial team's thinking about, Dell has this objective,
ah, this person's there this weekend. And so there's a tremendous amount of business to business
that's going on. That's fantastic. Doing deals. I think, yeah, I think, yeah, there's,
I love that, that, how much you've embraced, you've embraced the commercial side. I'm sure there's,
I'm sure there's managers that just think of it as like a necessary evil.
I'm going to do the bare minimum to like keep the team running.
But clearly it pays dividends to really invest in the partnership side.
And I really appreciate the time.
Yeah.
Thank you so much for coming to this.
We love it.
And thank you for giving us the opportunity to chat about it.
And good luck this weekend.
We'll talk to you soon.
Cheers.
Cheers.
Cheers.
Up next, we have Will Hurd returning to the show, but this time he's live in person, in the TVPN Ultramad.
We have Will Hurd.
Welcome to the show.
Thank you so much for taking the time.
You know, you've been on the show before.
I know we have some exciting announcements today, but I was hoping we could sort of, since we have 30 minutes, we have some time.
I was hoping we could go back and tell a little bit more of the Will Hurd story because it's one of my favorite stories, but
Does that sound good? Can we start at the beginning? Where did you grow up? I grew up in San Antonio, Texas.
How was it? Born and raised. I loved it. I was the baby of three.
Okay. So my father's black, my mother's white. And so growing up as a biracial kid, that word biracial
didn't exist when I was growing up. But love San Antonio, love San Antonio Spurs. I love everything about it.
Do you play sports in high school? I did. I played basketball. And so, and I was on
the practice squad at Texas A&M for three days.
When I went to, when I went to college, I realized I'm going to, I'm going to play,
I'm the only play defense and maybe get to ride the pine later now.
So then I got involved in student government.
What, okay, student government, I want to ask you, like, what was your perception of
the U.S. government at that time?
I didn't have one.
Okay.
Like, I wasn't, you know, I wasn't reading the Constitution when I was nine or things like that.
I played basketball.
I loved robotics.
I got to intern at the Southwest Research Institute in San Antonio,
which is the largest private research institution in the United States.
And I worked for this woman who graduated from Stanford,
and she was doing some cool robotics off.
And I'm like, I want to be like her.
And that's why I decided I knew I was going to major in computer science.
but I thought I was going that route.
Politics wasn't anywhere on my radar,
but my freshman year in school,
somebody said, hey, you should get involved
in student politics and help
because you meet a lot of people that way.
And I ended up as a freshman running this guy's campaign
for student by president.
He won.
And so that's kind of how I got involved
in student politics a little bit.
Yeah, I'm always so fascinated by your story.
Any marketing hacks?
What?
Look, so for us,
he used this is this is this I'm dating myself right um he had the first the guy we we built the
first website every huge in student politics in in in 1995 right and it was it was like earth
shattering um and and and you know it's like we were still using you know 2400 bod modems
at the time um and so so yeah so that was really that was really the beginning of kind of digital
marketing. Have ever told you the story about when I ran for, I didn't run for student body president,
but I read for class government. And my entire philosophy was just name recognition and like
add impressions effectively. So I just put up huge banners everywhere that said vote Kugin.
I made every single person in the school a t-shirt that said vote Kugin. I bought these like
cheap shirts and would spray paint them on so they were really efficient to make. So everyone had,
everyone was very aware. They didn't know what I was running for. They didn't know what I
stood for. But they knew my name. And so when they went to the ballot, okay, I guess I'm voting Coogan
because I've been told vote Coogan so many times. Name ID. Name ID is important, right? It's the most
important thing. It's hard to break through. So you knew that. You knew that early age, you know.
But I mean, the reason that I'm so fascinated by this interplay is because it feels like
computer science and government have been on a collision course for years. And we are now at this
moment where there are very serious discussions. But I want to continue into, you know, actually
studying computer science, like, what was that like? Where did you think that was going? Did you think
this was, was this like, you know, the birth of big tech? Were you watching that? Like,
where were you, what was, were you just interested in the technology broadly? Like,
how were you processing computer science? So I was interested in technology broadly. I was
interested in the problem solving. For me, what I always say was great about computer science is it
teaches you a way of solving challenges. And regardless of being able to be able to, you, and, in, in, in, in,
to vibe code now and all that. That mentality is important.
100%. And so I thought it was going to be cool to be on the cutting edge of stuff.
And look, I had some pretty cool offers out of school. My first offer in the CIA was in the
science and technology department. Basically the queue of the CIA, but I knew I wanted to do
ops and recruit spies and steal secrets. And so I went that way instead. But it really is weird.
this understanding technology enough and the implications of it and how it's adopted and some of
the consequences and how you use new technology to solve old challenges is, it's funny.
I sitting here thinking about go back in my life. It's like those are things that I've been
focused on since I was 19. Yeah. Take me through the decision to run for Congress.
Look, in addition to recruiting spies and stealing secrets, I had to brief members of Congress.
You know, I lived, I was in D.C. for two years at what I used to call our super secret CIA training facility called the Farm.
Now it's on Google Maps.
I did two years in India, two years Pakistan, two years doing interagency work in New York,
and then a year and a half in Afghanistan, where I managed all of our undercover operations.
In Afghanistan?
Yeah, I was in Afghanistan.
And so my career started with the USS Coal bombing.
This is when a lot of the public first became aware of Al Qaeda.
Al Qaeda and Bin Laden had been along for a long time.
And then my career kind of ended with right before Coast.
Coast was the deadliest attack in CIA's history.
A double agent got onto one of our bases and blew himself up and killed many of my colleagues at
time.
So I was there in the global war in the war in the global war in terms.
And in addition to recruiting and doing that job, I had to brief members of Congress.
And I was pretty shocked by the caliber of our elected leaders.
And there was this time in Afghanistan.
Shock to the downside.
Negative, yes.
I had a negative impression.
I had a negative impression.
I've had some interactions with members of Congress.
And I've been shocked to the upside on how good of people they are, like how much they're trying.
but shock to the downside of just you regurgitate some basic fact and they just have a surface level understanding.
But then you dig a level deeper and you're like, what would it actually take to have an encyclopedic knowledge of every discipline?
And so there's a lot of sort of gelman amnesia whenever you're talking to somebody in government.
You come in, you're the expert in media or you're the expert in technology or you're the expert in oil and gas and you're like, this person doesn't know anything about oil and gas.
It's like, well, they have to know 1% about everything sometimes.
And so it is somewhat forgivable, but you clearly thought that it could be done better.
And let me be clear.
Like, there are many members of Congress that are fantastic.
And I just didn't get the chance to meet them, right?
And there was an experience in Afghanistan where a bomb went off in front of our compound,
killed some of our local guards, took out a section of our protective wall.
And my unit was responsible trying to figure out what happened.
And basically, we conducted a bunch of operation
in a short period of time,
and I had a briefing with members of HIPSI,
the House Permanent Select Committee on Intelligence.
And basically what happened in the meeting,
someone asked, what's the difference between the Sunni and a Shia?
And I'm starting explaining, you know,
the divide between the two.
Excuse me, he asked why,
the question was actually about Iran.
Why was Iran not supporting the Taliban in Afghanistan
where they were supporting other groups?
And then I started explaining the Sunni Shia,
divide. And this person raises his or her hand and says, what's the difference between a Sunni
and a Shia? And I'm thinking this person is about to make a really inappropriate joke and who
am I to deny them that opportunity? And I said, I don't know, Congressman, what's the difference?
And I'm getting ready to go, but-um, bum, they didn't know that difference in Islam. And that
was really the one that thing said for me, it's like, hey, my mom always said you the part of the
problem, part of the solution. And decided to move back to my hometown in San Antonio and run for
Congress. And I had been student body president at A&M. And I only needed like 6,000 more votes in a
primary to win than when I got when I was student body president. I can't, hey, I can do this.
I can do this. But look, to your point, right, but the amount of information that members of
Congress had to deal with, like a day, like when I was in there, you know, I would do probably
30, 35 meetings a day. And that started with, but how does that actually work?
What does your calendar look like?
Your team is what matters.
My scheduler is like the single most important person.
Pre-briefs, read the briefs, have the information down, right?
Like it's, and you're talking about it's like a five-minute, five-minute meeting here,
30-minute meeting later, 10 minutes.
Usually about 30, right?
You need about 20 to 30.
And some of that may be speeches, some of that, you know, all the different kinds,
different physical activities that you've got to be prepared for.
And one day you would start about the sheep and goat herders of America,
which is a true, like I had a lot of sheep and goat herders in my district,
to the San Antonio Chamber of Congress,
to a company that's putting technology along the border,
to some issue in cis-lunar space with overhead architecture.
So you had to deal with all of it.
And for me, what I try to do is focus on technology,
because that's what I had experience in.
I had helped build a cybersecurity company before I was in Congress.
And so that's where I tried to focus my lane on.
And it goes back to that intersection of technology and national security
and to be able to help continue to make sure that America stays the greatest country on the planet.
And then now in my post career to be able to be involved in companies that do that.
and to work with friends on this, on that intersection, right?
Because the company, Icon, right?
I'm the president of Icon Prime.
We build 3D printing structures, right?
And all those places I lived, I lived in some pretty crummy places.
And people were living in shipping containers.
Like my colleagues and I were in shipping containers.
We're working 18, 19-hour days, putting ourselves in harm's way,
and we're going back to basically a cot in a shipping container.
I'm sorry.
What's the first thing you do if you get in the shipping container?
How do you make it comfy?
You get a good mattress?
Good mattress.
Yeah, good mattress.
Do you try to insulate it at all?
So some of these did come with insulation, so you didn't have to have that, and they would
have an AC unit, right?
So they were a little kidded out before you got in, but it's still a box, right?
And men and women that are putting themselves in a hard way deserves better.
And that's one of the things we're focusing on on ICOM problem.
It starts with barracks.
There's like the black mold.
And there's like $19 billion worth of problems from weather events
that our soldier, sailor, airmen, Marines, and guardians are living in.
That's unacceptable.
Secretary Hexeth has said this is an erosion of our military readiness.
Right.
And so that's, you know, to be able to use big robots to help, you know, repair military readiness as one thing, as part of what we're doing at ICOM Prime is pretty exciting.
Okay.
I think we have some photos of the actual structures.
We're going to have the team pull them up.
Walk me through the bull case for 3D printing because I've talked to some folks in construction and they've said that, well,
3D printing is great when you need something very unique,
but a lot of houses are just flat walls.
We're actually pretty good at just milling flat structures,
laying two by fours together.
Why is 3D printing an important technology here?
Well, first off, and you're seeing,
this is one of our robots building.
You know, we can build bunker.
That was a bunker, I think, what you're seeing there.
The first part was some barracks.
Whether you want a box or a Fibonacci spiral,
the cost is exactly the same.
So flexibility.
And then here's what happens.
When you curve, if I took a piece of paper, you can't stand it up.
It'll fall down.
But if you curve it, it's a little bit sturdy.
That's why that internal structure is curve.
And so that's why you can start doing some unique things with internal structure.
And we have gotten the price down.
So the construction has been the same since the middle ages.
Yeah.
And we have gotten our price down to below the national average.
of putting up walls.
Walls are the most expensive part of construction.
That's what Jason Ballard, our CEO, and our founders,
the unique insight was,
if you're going to disrupt construction,
what is the thing that can do
have the biggest impact?
And they discovered it was the wall system.
And so now the fact that, like,
we can make wall systems below the national average.
So why do you want just a box?
Now, here's the other thing.
Guess what happens with concrete?
Termites don't eat it.
Sure.
You can't burn it.
Sure.
It can stand up against a flood.
Yeah.
Right.
And so these are some of the challenges you don't have in traditional construction.
Now, the U.S. military has also done some unique things with our walls to test their strength.
Really?
And there's an added benefit for that when you're trying to help project force in difficult places.
So that's the use case of Y3D printing.
Now, construction technology companies have been around and many have failed.
There was a company that was 3D printing.
They sent out about 110 robots, but they only built like 100 structures.
Wow.
You know, at ICON, we have built over 250 individual structures.
And so, and the reason we're unique is that we've done the entire vertical integration.
That's a difference.
It's the design.
Designing structures take time.
and there's different elements of design.
Then you have the construction piece.
We also deal with the regulatory effort.
So the fact that we've done all of this vertical integration
is what has made us successful.
And we have, this is not novel technology.
This isn't science projects.
This is real technology, real robots,
real AI-enabled software, real material science.
Like, the most PhDs we have
is in the material science area.
And so this is what makes us unique.
And now we've started the technology business.
We're going to be selling robots to people.
So it's an exciting place to be.
Oh, and by the way, if we're going to be an interplanetary exploring civilization,
we're going to have to be able to build in other places.
And we're going to be building the first structure on the moon using some of the tactics,
techniques, and procedures we've learned down here on Earth in order to do that.
It's exciting.
This actually feels like you could probably mix cement from moon, from dirt on the moon, like fairly easily and use the actual materials on the moon.
Fairly easily.
Well, it's easier than wood.
Sure.
Easier than getting wood up there.
Here are the three insights on how you're going to be able to be an interplanetary exploiting civilization.
You got to use the resources there.
Institute resource utilization, right?
That's one.
You got to have some robots to do.
do it. And then those robots have to be generalists, not specific. And the moon has some
unique challenges. But right now, look, we're excited. Just a couple of unique challenges. It's a few.
But look, we're super excited because, again, when I was in Congress, like, I knew about this
barracks problem. Sure. I was on the appropriation subcommittee that dealt with this issue.
And the fact that now we're solving this.
And we are right now printing 10 barracks in six months in Fort Bliss.
This is, the Army came to us that, hey, can you do it in a year?
We were doing the negotiation.
They came out of can you do it in six months?
To have one of the largest military construction projects to be done in six months is absolutely unheard of.
And these are places that give our warfighter the dignity,
that they deserve. And because of this work, we got another project in Louisiana at Fort Polk.
And this is our newest one. It was $201 million contract.
Two, two.
There we go.
Yeah, yeah, yeah.
I want to talk about the aesthetics of 3D printed housing and materials.
We saw a Starbucks that was 3D printed and it had sort of the signature like ripples of the concrete.
People, the Starbucks community was up in arms about it.
They don't think it looks good.
I think that for military applications, people will probably take whatever safe and comfortable.
Yeah, you just want something that's highly, highly functional.
But do you think that-
Not issue-prime?
Do you think that people will, like the taste will evolve and people will start to see
3D printed structures is a sign that it's more sustainable and it will actually just be normalized
and people will be cool with that?
or will we be like plastering over this to create a flat wall?
I think people will, and this will, you know, evolve.
And I live in a 3D print of now, right?
We live, when I'm in Austin, we have a, we call it House Zero.
This was the first home that we built to show that this is great living.
And my wife and daughter love it.
My daughter is 13 years old.
And she loves the ripples and friends when they come over.
They love.
Now, the Starbucks, I don't know who built it.
It wasn't us.
Right?
So just like when anything, quality is different everywhere you go.
Sure, sure.
And so we've done a 100 home neighborhood in North Austin with Lenar, the folks that are there, love, love living there.
We have a community in South, south of Austin called Wimbly.
We're looking to build in Miami as well.
So we've done the whole range from helping the chronically homeless in Austin to
high-end luxury in Miami to folks in the military in barracks in El Paso and then
the astronauts on the moon right like we've done the whole whole bit and and again this is the
the thing about a 3D printing is it at the walls are probably the thing that
creates the most now make something a home and and and when you have the waves and the
unique structures it makes it it you have a different experience and I've seen it
in my personal life and the folks that are living in the 240 homes that we've already built
are loving it as well too.
Great part of the sales pitch.
They're like, well, how is it to live in?
You're like, come over for a barbecue.
One hundred.
Look, when y'all are come to Austin, y'all, I got a place.
We're coming.
We're crashing.
We're crashing on the couch.
You know, y'all can, y'all can, you all can attest to it.
Yeah.
The company is sort of like a dual-use technology now.
working with the government but also building homes.
How do you see that evolving?
I have to imagine that the commercial real estate market is massive compared to the United States military barracks market.
Same with the residential market.
Is the Army project, or is the Department of War project more about proving the technology, scaling the technology,
or do you see yourself as evolving into primarily a prime?
Like where does the business go?
This seems like a fork in the roads.
Sure.
So the business is really three parts, right?
It's, you know, my part, the being a government contractor.
We are.
We've done already $360 million of work.
We have more coming.
You know, my goal is to build 900 barracks in the next five years.
And so the immediate, we're doing it because the customer,
needs work, right? And this project we're doing in Fort Bliss and the demonstration in Louisiana
and say, this is real, right? Like this is, and we're moving at a scale that people don't have.
We also are going to help, you know, deliver force projection in hard places. How do you build
in situ in difficult places, whether it's the first island chain in the Indo-Pacific or
somewhere else, right? So how do you do that? So delivering force projection and then we've talked
about space. Now, we just started a technology business where we're going to be selling the robots
to others. And yes, that right now, if we had, if we sold 2,500 robots, right? And to give us some
context to that number, John Deere, of their big tractor, sells about 66,000 a year, right?
So we're talking about 2,500. That would make the icon builders guild the long. The
largest home builder in America.
Because it could build so many.
You could build so many with those robots.
And when you look at the market share, it rounds down to zero, the global market share.
That's how much opportunity there is in this space.
And so, yes, the technology business is going to grow in that opportunity, but we are going
to have a core government because that's our responsibility, we believe.
And then our third part is we have what we call it design built.
This is our general contractor in-house.
This is how we've proven all the steps you need to do.
How do you have the ecosystem and the tools necessary in order to build?
We've proven that with all these structures.
We're to continue to prove that with the government business.
And that's what's going to inform when we have the icon Builders Guild start printing with our robots.
That makes sense.
What do you think the future of Prefab is in this case?
Look, there's a $2 million,
excuse me, two million home deficit.
Yeah.
In the United States, just in the United States every single year.
So, you know, there's going to be tools for everything, right?
I think there's a place for it.
I believe, and we believe that 3D printing is the way to go
because not only of the quality to withstand rains and fires and bugs,
But it's the ability to deliver something that's beautiful as well, too.
Yeah, on the national level, was there ever any proposal around home building or solving that home deficit that perked your interest but maybe didn't get across the finish line?
It feels like a lot of the housing crisis is driven by specific markets going through bull cycles or permitting or timeline.
and then of course there's the materials
and all sorts of different technologies
that can happen, but I haven't,
I've heard the price of housing elevate
to a national conversation,
but I haven't heard of someone
put down a plan that actually gets traction.
So affordability is probably the number one issue
across the United States of America right now,
and so I agree with you,
but this is a problem that has,
this is an issue that has multiple problems.
Now, I can make an argument that because of poor design over many years, that is what's caused all this over-regulation because people weren't doing the things in order to take care of their communities, right?
We just went through this process of getting into the UFC, not mixed martial arts, but the uniform facilities code.
This is what the government uses in order to build.
It was a process, and we went through it, and now we're in, and we're going to be able to start doing more.
And so the difficulty of doing this community by community is why some people want to see that change.
But I think it starts with do innovative things.
We use robots to change the walls.
That's just the beginning of this process.
It's labor, it's time, right?
All of these things has what impacted the issue of housing.
And for us, the key insight was how do you stop?
How do you do something different and change something that's been going on since?
the middle ages and do it faster and better and smarter and cheaper.
And that's, it is, right?
Okay, let's be honest.
If you had a house that was 100 years old,
it would probably be a little bit more stable than one that was built five,
10 years ago, right?
And this is one industry that hasn't been changed,
and that's what we're trying to do.
Cool.
Well, thank you so much for taking the time.
Great to get that.
We'll talk to you soon.
Our next guest is in the waiting room already.
Let me pull my headphones back on.
We have a Noosh from AMD.
He is the vice president of AI software.
And we'll bring him in to the TVP and Ultram in just a minute.
Here he is.
How are you doing?
Good, good.
How are you doing it doing?
Great.
Happy Monday.
Thank you so much for taking the time.
Since it is the first time on the show,
I would love for you to give a little bit of introduction on yourself and how you fit into the AMD organization.
Yeah, I joined A&D about two and a half years ago.
I came into an acquisition called Nord.a.i.
And we'd been building ML compilers for five, six years, the precursor to AI.
And I was at Google prior to that building Chromebooks, Chrome OS.
And now I lead AMD's software strategy, software execution, and trying to make sure
AMD has a, you know, a pervasive AI software story as much as a pervasive AI hardware story.
Got it. I'm sure the question that everyone is asking you is around how AI is, you know,
speeding up the actual deployment of AI models onto other silicon stacks, other chip sets,
AMD specifically. How is it going? What is really?
how much acceleration are you feeling?
Obviously, we've seen incredible performance from AMD on semi-analysis, inference max,
which I think has been renamed, but...
Infference X.
Infference X, that's right.
And so, like, it is clear that AMD can provide incredible inference for AI models.
And I think there is an expectation that the AI models themselves will allow for more powerful
models to be deployed IMD more effectively. But what are you feeling? What are you seeing? What are your
sort of timelines for more fluidity between the silicon stacks that are out there?
Yeah, very good question. So until about December, I was, you know, I saw it like a linear
progression, right? Like I'd been here for two years at AMD and it was like hard work, grind,
grind, grind, and then suddenly it was like, oh, wow, software is just tokens and time.
So since January, it's just supercharged our ability to execute.
Even performance, things that we were, you know,
traditionally took a little bit longer to kind of get for, you know,
when we launched the MI-355, it would take us a little bit to like get,
understand workloads that are not in the well-lit path and go after the performance.
Now all of it, like, you know, we have to be everywhere at the same time and be performant
and AI helps us do that, right?
So we have, like, automated performance loops that just run with, you know,
as soon as the customer tries the model,
we start an agent that's just, like, nonstop optimizing the customer's model, right?
And then that allows us to not just make the performance aspect,
but also the breadth of coverage to make the out-of-bought experience delightful and magical.
And that we're seeing it in our, like, you know, customer feedback,
in what we hear on social media.
I track that very religiously just to make sure that the experience is good,
and it's been good so far.
Yeah, I think I've seen you do the little Yadi walkout once or twice
courtesy of some AI company and semi-analysis, of course.
Walk me through the key levers of AI-enhanceding.
productivity on AMD, because I feel like there is potentially a world of secret tricks to
model performance that are maybe not in the pre-training data and are locked in the heads of very
talented folks that work at AMD and often are deployed with a company to actually get
the last 1% out of whatever production run is going on. But then there's the other side,
which is this feels like a perfectly verifiable reward.
You can run this loop.
You can sort of brute force it.
And if you're deploying a large-scale model
and there's a lot of money on the line,
you can potentially put a ton of compute behind it.
And so even if the training data isn't 100% there,
you'll get there through reinforcement learning.
But what are you seeing as moving the needle?
What else, what's the next thing that needs to happen?
Are we just purely scaling compute here?
And everything is like, you know, one click on AMD and everything's great.
I don't even know what the benchmark is.
But the hypothetical full performance is real.
Yes.
Right.
Yes.
So very good question.
I'll just take a step back and say, AMD has had this, you know, ethos of open source, right?
Which really plays to our advantage.
Every frontier model that I use has already seen every bit of AMD source code.
Sure.
And I can even, like, it will rewrite my spec for me.
Because it already is in the pre-training data, right?
So, which you cannot get from closed ecosystem, right?
Because you are constrained by, like, what is out there.
Like, we publish our ISA specs.
In fact, I built a virtual GPU simulator just based off of our public specs.
And now I'm running it on the GPU.
So I can run, like, cross-generational, you know, GPU simulations on a,
on an existing order.
So to your point on pre-trading data,
we have that advantage,
and we'd run a dev-day contest
where we generated more tokens on AMD,
like Triton kernels and hip kernels,
than that existed on the internet at the time.
So GPU mode had set this up.
Wow.
And so now that's all part of pre-training data, right?
So, which, again, it's a superpower
because now you're open source
and you're agentically, you know,
accelerating this process.
And then the second part is, you know, that's already the foundation is solid.
And now agent loops just, you know, they're working nonstop, right?
So we know our roof lines.
And so these agents just continue and execute towards those roof lines.
And so it makes us achieve that.
So from where I see it, right, I think AI is just, you know, it's become like this great equalizer.
I thought abstractions alone will be the great equalizer for GPU programming, like, you know,
Triton and higher level Pythonic ones.
But now it's like that plus agentic AI, you know,
I have agent loops that are running nonstop, you know,
every night that are, you know, looking at bugs, PRs,
and they're just automatically fixing them.
Of course, we have humans in the loop where needed.
But if your harness gets really robust,
it's good to be an autopilot.
So I'm very confident in like the enablement
that, you know, EJETCA has given AMD as a whole and how we can execute and kind of skate to
where the fuck is going, not all the journey of where it went to now.
Okay.
Yeah.
That makes sense.
In the theme of skating where the puck is going, you know, I'm loosely familiar with this,
you know, the paths around Kuda and some of the trends that we're seeing there.
What is going on in the CPU world?
It feels like we're incredibly CPU bound from a physical number of chips perspective.
But what are you hearing from developers and engineers on what needs to happen to unlock all of the capacity and use the CPUs more efficiently?
Is there a need for more software there?
Is this just purely just make as many chips as we can, like the job's finished?
Or what are people asking you?
Yeah, that's a very good question.
Software, the job is never finished.
It's just you're going higher and higher in terms of orchestrating and enabling the last mile, right?
Like, you always want to try and see how much more efficient you can make a system.
And like we started the thing, right, the discussion, MD, even on our laptops, right, like the Strix Halo laptop, it's got a CPU, GPU and NPU.
And now with Agent TKI, we are actually able to provide a very clean,
heterogeneous runtime and then a compiler so that now you can actually bounce between these based on the usage.
So if it's tool calling and it's like, you know, it's compute, it's not GPU bound and you can use it on the CPU,
we can shift to the CPU. But then the interfaces, we want to make it seamless so that it's elastic between where you want to run this.
I have a Strix Halo here on my desk that's running like a local voice model that does my transcription.
it's a hacked up version of Codex
that can actually do real-time voice transcriptions.
That's cool.
And I have a small keyboard that just has next session,
previous session, and this is push-to-talk.
That's awesome.
And this one here is extra high or high or the model selector.
And then you can just speak to it.
And so in that case, it's running all of the voice on the NPU, right?
So it's able to do like real-time voice translation.
And then it does GPU and then CPU.
And then where it's required, it funds into, you know,
the thinking models are up on the cloud.
So it gets, yeah, it gets a combination of all of those.
Yeah, yeah, that makes sense.
The flip side of that incredibly cool four-key keyboard is,
it's over for you if your entire job is based on the traditional QWERTY keyboard.
I'm sure that there's a, I'm curious about like AMD seems like a fantastic place to work.
in an AI takeoff in a crazy AI future world.
What are you seeing on the people that are joining AMD right now
that are set up for success?
What does it take to get a job at AMD?
Where are the new high-leveraged positions
within the organization where you see, okay,
this person is on a fantastic career track inside of AMD?
Well, it's a very, very good question.
So what I do like about AMD is that, you know,
I think it comes from a humble place of being through 55 years of a journey, right?
But then deeply ambitious.
And then, you know, at the right place, at the right time, you know, have been executing on hardware for so long.
And now the software piece is like, you know, accelerating it.
So the way I tell my teams is that it's, we're a startup.
We're a 55-year-old startup.
And, you know, and even in the AI group, it's like two thousand.
and people, I encourage everyone to work like your startup of the right thing.
It's a, you know, I have an all hands with everyone who has a manager because in the future
it's going to be manager of people and agents, right?
Like, you're just going to accelerate that, you know, capability and your breadth of what you
do is going to increase.
So I think the workplace and the culture is like, hey, let's go do it.
be humble, ambitious, go do it.
And then the AI acceleration is just something that I look for people to look at it as,
it doesn't replace first principles thinking, but it can do a lot of your work, right?
And so my coding interview is like, show me your plan, your skills,
and solve this problem while you're sitting at it.
right? Like, you know, like the first 10 minutes of what you do with code or codex,
I know exactly your thought process in terms of like how you're going to approach it.
And what your harness going to look like.
So, yeah, I'm super excited about the overall team, how we're adopting Agenticare,
but also the folks that are joining us that have deep experience in the fields.
And now, you know, just supercharging it.
What is AMD's equivalent of the forward deployed engineer?
Like at any given point, how many engineers do you guys have on the ground at different data centers
or even within the offices of labs or other companies?
Yeah, that's a very good question.
We didn't get very creative.
We called it forward deployed engineering.
My thing's a very broke.
So we started that about two years ago.
And, well, I guess now we should have an FDA, also, power-deployed agents.
So FTE and FDA.
But, you know, it's multiple hundreds of people that are just,
the way they're focused on the customer.
But the way I phrase FDE is that,
you know, SE or software developers are the forward pass and FDs are the backward pass.
So the forward pass executes to a PRD and the FD is executed from a customer backwards
and that's your entire model of operation.
And both of, you know, you have to be a software engineer to start, but, you know,
you just come at the same code base from, you know, whether your forward pass or backward pass.
Yeah, makes sense.
How has, I wanted to ask about the story of George Hatz and how he sort of raised alarm bells,
but it felt like, you know, you said AMD as a startup, and I did not think that AMD,
I didn't think of AMD as a startup three years ago, but when I saw that interaction and the
back and forth there and the change that actually happened, that felt like, okay,
this company is in founder mode, this company is in.
startup mode. How has the flywheel of feedback from the open source, the individual, the
random Twitter poster actually become actionable? Because I think there's a lot of companies
that will see something being said, but not necessarily take action. How culturally has
AMD changed to actually move the needle when something like that happens?
Yeah. It's a very good question. First, mad respects to George Hots and the skills that
you know, he has, right?
Like, I, I wrote a rocking port on Mac OS just based off of, like, you know,
tiny grads, you know, what he's done, right?
So now I have MacOS, Rockham running with an EGPU.
And that's, you know, that's the power of open, right?
Like we can see, and now, you know, the industry moves forward.
On the flywheel, I personally monitor all effects.
as much as I can, like all the keywords, AMD, software, sucks, or something like that.
So if someone, if somebody posts, you're going to take it personally.
It's going to ruin your afternoon.
It's okay.
It's okay.
I take that as one of my jobs to do.
So I personally respond and to, you know, whether it's George Hots or whether it's anyone
else, I may not know who that is, but usually my response,
is if there's a specific issue with a GitHub,
I will go personally track it down and make sure it's fixed.
If it's an opinion, it's hard to fight opinions
because it's an opinion.
And sometimes opinions are like lagging indicators,
and that's fine.
We'll earn their trust and we will, you know,
take step by step to get there.
But the problems that exist, we want to, you know,
like double down and go actually fix.
And, you know, we started this about a year ago
where people were like, oh, you remove support,
support on this card or that card or you don't support Windows well.
So a year ago, I took a like a poll and we started all the systems that we needed to support.
And now, at least as a community supported version, all of those hardware for Windows and
Linux and now Mac OS too is all being like enabled so that customers or developers can,
can, you know, use AMD and be delighted by it.
Last question.
Is AMD a car?
Is AMD a car?
Um,
uh,
is it a car?
Okay,
let me see what.
Um,
well,
tell me more about the car.
It's a Formula One car,
it might be a car.
It's a Formula one car.
There we go.
Yes.
That's the correct answer.
That's a correct answer.
It's a good car, sir.
It is a good car.
It is a formula one car.
and the race we run, you know, sometimes we're a little two inches behind and one inch ahead.
Yeah.
But we're ready for the race.
I love it.
I love it.
It's been fantastic following the race.
It's been fantastic following your progress.
One thing I know for certain you did not wake up a loser.
That's for sure.
That's 100% true, obviously.
It comes across very clearly.
Thank you.
It's obvious.
Thank you so much for taking the time.
The news today is that annual developer,
day, San Francisco, April 30th, go check it out. And thank you so much for taking the time to come
join us. Nailed it.
Okay, thank you. Great to, great to Hank. We'll talk to you. Goodbye.
Up next, we have Augustus from Rainmaker, who's the CEO and founder. He's Teal Fellow and is in
the TBPN Ultradome, live with us in studio in Hollywood. Welcome.
to the show. You're looking fantastic.
Thank you. And not as good as
Gordy in the Rainmaker green suit.
Yeah. You did that just for me.
Yeah, the background. Everything fits.
Give us the update. How's life? How are things going?
Blessed. Better than ever.
Rainmaker is the first company in human history
to unambiguously,
repeatedly modify the weather and prove it.
Okay. Yeah. This past year.
Break it down. When did this happen? Where?
So, you know, I've known you guys for a while.
It's pretty tough to be the
mulleted kid running around saying that you're going to
modify the weather for a few years without being
able to prove it. The mullet looks less mullity.
It's a little just out of it. You're growing out the front, so now it's party in the front,
party in the back. I would say either party or just disheveled all around. Yeah, yeah. But across
our operations in Oregon, Idaho, Utah, and the Middle East, we've been able to run these
operations and in areas with otherwise no precipitation whatsoever see snow happen
exclusively downwind where our measured and modeled air so for anybody that's not familiar with
cloud seating.
It's this technology that's been around for 80 years.
General Electric invented it in 1946.
I would actually be shocked if there's someone in tech that is not familiar with the cloud's name.
Just because you've been around the circuit for the last few years.
But give it to us again.
Anybody's been living under a data system.
It starts with what a cloud is.
Scientists don't actually know.
That's a separate question.
By the way, speaking of people not in...
This goes deeper than I thought.
People that might not...
heard of cloud seeing before I was talking to some big fancy show producers and we're like
hey do you want this story and they're like well maybe if you go on TBPN first
then we would take it and so there's some other hits this week it's all
credited to you but the long story short is there's lots of clouds that have
small drops of liquid water in them too small to naturally fall if you can find
those clouds release the right material into them those drops will freeze
onto your dust and become big enough to fall problem is if you blast a cloud
and then it snows, who's to say whether you actually made it snow?
Attribution.
Attribution.
Oh, he's reading the investor updates.
Yeah, yeah.
It's just like brand marketing.
Yeah, but now the most like normy interpretable attribution we have is downwind of where we're seating.
Sometimes you can see the water in the cloud in the entire portion that we seated, freeze and then fall out.
And in an otherwise overcast day, this hole will open up in the sky.
And you can see the blue sky and sun
and snow falling downwind
and otherwise is totally overcast.
So using data from
our own proprietary radar, from the
National Weather Service radar, even
NASA satellites, we're able to show
exactly how much of the precipitation is manmade
and then tell our customers,
be they, governments, hydroelectric utilities,
insurers ski resorts now,
actually. I can imagine ski resorts being early
adopters. Yeah, yeah.
Although isn't it very narrow?
It's such a small target. When I think about like
rainfall on the cornfield, that seems like sort of spray and prye and you're good. But if you want
that double black diamond to be hit perfectly, that feels like precision. Are we there yet on the
technology? Well, really what the ski resorts want is the off pied to get snow, right?
Is that? Like, uh, dude, you got a, yeah, off piece. Yeah, yeah, off piece, sorry, off-eased.
Um, yeah, yeah, because you're, because your snowblowers, the conventional stuff, they can get
the actual, like, trails. But if you want to do the backcountry,
cloud seating is best for that.
Okay.
And so historically, cloud seating has been no more precise than a few hundred square miles at a time.
You're flying these planes at hundreds of miles an hour.
The entire watershed will get water.
We've gotten it down to because of the wind sensing that we're doing, the modeling that we're doing.
We're like an AI company now.
Sorry to say it.
We've gotten it precise enough to land on about 8,000 acres at a time.
And doing all of like our snow zone.
That's what we're calling the area that we're hitting.
We can probably get it down from 8,000 to a little bit smaller, maybe 1,000 acres at a time,
which is easy for any mid to ultra large resort in the US.
Yeah, makes sense.
Where has demand been?
You mentioned a few different geolocations.
You mentioned a few different industries.
Do you think that you will be narrowing down at some point?
Like finding a beach head, finding a product market fit, and it's like...
Yeah, they're narrowed down.
already, Earth. Yeah. I know, I know there's a broad, there's a broad vision, but every company goes
through a narrowing and a focusing point and then a broadening diversification. Do you see
yourself going more narrow for a little bit and just being like the dominant main player in,
you know, the Pacific Northwest in ski and then going other things? Or do you want to keep
running in multiple places? Is there a benefit to that? It's a super salient question.
right because if you look at say Reflect Orbital yeah the guys that are offering sunlight on demand
Yep infinite potential applications for that rain or snow on demand
A bunch of different demos could use that for us it's two things exclusively
It is municipal and state water agencies so say like the Utah Department of Natural Resources
the California Department of Natural Resources water for them
That's straightforward we're very legible to them they understand the value of snowpack and how
how that relates to their water table.
So that's one, and then just ski resorts.
So all these other markets, although eventually we'll play in them,
I think insurance is really interesting for like crop insurance.
How does that work?
So right now, there's insurance against crop failure due to drought.
Sure.
So if you have like a parametric insurance play where you can structurally reduce the risk of drought
killing your crops, then you can price your water down.
Exactly.
Makes sense.
Although that'll all be interesting, it's really going.
to be alpine, Rocky Mountain, Sierra ski resorts, and then just the governments that I mentioned
for.
Makes sense.
What kind of advancements have you made on the hardware side, the actual drones?
Like you guys are flying drones in probably more extreme conditions and, like, I would guess,
any other company or organization on the planet?
Is that accurate?
There's some pretty cool defense companies that are building crazier drones than ours,
We have the only rotor wing vehicle that can fly in severe icing in all of NATO.
Rotor wing vehicle.
Does that mean like quad copper?
Quad copper rather than fixed wing.
Sure.
Yeah.
And so the advancements have been candidly last year.
Our drones were basically like bottle rockets.
They'd go up.
The icing was really severe.
We had not perfected the system required to sustain flight through severe icing.
But now in atmosphere...
Bottle rockets as in they would go up, they would deliver a payload,
and then they would just kind of fall.
I was kind of making a joke about them exploding.
Yeah, yeah.
So all of the development that's been done in the last year
is about reliability and precision.
These vehicles...
Because you don't want to lose a drone every time.
No.
It doesn't work.
Exactly.
And so we're flying three to four miles above ground level.
That's being done pretty consistently.
Up to 60, 70 mile an hour winds in these atmospheric rivers.
That's the big development there.
also another big thing is the aerosol sizing.
So this was part of the big breakthrough that happened in January.
We realized we needed significantly smaller,
so like nanometer scale,
and then significantly more concentration
of these particles to deliver the effect that we were intending.
Before that, we were releasing micron-sized particles.
But now, because we're releasing more and smaller particles,
we're able to more reliably see our effect.
Wow.
How is the responsibility?
into just the vanilla pushback of like dangerous chemical goes in the cloud.
This,
this,
like the actual silver,
is it still silver iodide?
Is silver iodide something you can't just chug in a glass of water, right?
Did you see a Daxon video?
Yes.
I want you to unpack that.
That did not look very good.
Like,
what's going on there?
Yeah.
So shout out to Daxon from soon.
Great filmmaker.
Yep, spectacular.
Potential investigative journalist going on.
What's going on here?
So silver iodide is still what we're,
using. In this upcoming winter, we're going to have scaled operations with our alternative
seeding agent. It's this bi-naturally occurring protein from like American soil.
That's so one brand for you. Yeah, yeah, exactly. We think that, you know how like you're trying
to make it? It's like a naturally occurring white monster. Exactly. So we're going to mix the
protein into way and then I'm going to do that and it's going to play. But no, I mean, putting
salt in the atmosphere doesn't, it seems like that could be if it's a natural
substance, if it is something that you could drink, that would kind of close the loop.
But are you thinking about moving away from silver iodide entirely and moving over to this new
seating agent?
So silver iodide, because it's safe, because it's proven, because this problem's already
inordinately complex, we'll continue to use in most of our commercial ops for the next two years.
The reception is generally, like there's two things happening at once.
There's more awareness of cloud seating.
Like in the last three years, there's 400 times more searches of cloud.
seeding than there were before. We're all wondering who's responsible for that. And then also on the
like public sentiment side, as long as you can disambiguate like the sort of Bill Gates dimming the
sun type stuff from cloud seeding, which is localized precipitation enhancement, people are pretty
receptive. And silver iodide, if you back out the math for people, they're willing to talk 90% of the time,
10% less tractable, but we're always going to be open and transparent with them. Long term, though,
my primary interest in alternative seating agents, it's not just because I want to get away from
like the PR of using silver iodide. It's that these proteins are about a thousand times more
effective and nucleating ice. And the Chinese have that one primary advantage over our weather
mod program. So they're doing very advanced material science for different graphene particles
that much, much more effectively manipulate the weather conditions.
But that seems more problematic?
Graphene.
From an environmental perspective.
Like if it falls on my corn, I eat it, I don't necessarily want graphene in my digestive tract.
Something like that.
Yeah.
That makes sense.
Yeah.
But maybe in certain applications, you don't care about the chemicals in the water.
I don't know.
Like, I mean, if you're skiing, you're not necessarily eating the snow.
So there's potential for chemicals.
Lots of people who eat the snow.
So maybe that's not the best example.
But there must be some sort of, there's probably some applications where you're,
you know, you're not net polluting the environment potentially.
Yeah, and I think there's also always the like dilution is the solution angle.
Sure.
You say, okay, if you put down 50% more water, then it's still an inconsequential amount of material in the soil.
That's their angle right now.
Yeah.
Yeah, that makes sense.
Jordi, you have someone else?
What's the team like today?
And where are you guys like, where all over the map are you?
Yeah.
So we were, I don't know what we were last we spoke with.
This time last year, we were about 30 people.
We're a little bit over 130 now.
Wow.
Yeah.
That's huge.
How is that divided up?
So there's about a third, 40 or so in Los Angeles at any given time.
There's about 60 in Salt Lake.
Sure.
Shout out Utah.
Shout out Governor Cox.
Shout out LDS Church.
Yeah.
Love them all.
But then we have a smaller operational site in Pendleton, Oregon.
An operation in the Middle East, which we still cannot talk about the location of.
And then our DC team and shortly, actually, in Alaskan as well.
Oh, Alaska.
Yeah.
Are you still going to, like, local court hearings constantly?
I feel like you were on a run there.
Also, there was, like, a potential of, like,
is this going to get completely banned in certain states or at the federal level?
Like, what's the status of, like, the government pushback?
I know the government's doing a lot of different stuff, but...
Yeah.
At the state level of the 31 bans that were proposed, only two went through in last session.
Florida?
Florida and then Louisiana.
Unsurprisingly, the discourse in everywhere east of the Mississippi, where they don't need the waters badly, is more liable to Camtrail conspiracy discourse.
West of the Mississippi, people need the water and are willing to hear you out and disambiguous.
I think that in terms of federal involvement and potentially preemption, President Trump brought up the necessity of saving the Great Salt Lake, right?
We have operations for the Bear River, which is the primary tributary into the Great Salt Lake right now.
And if we were to scale up our operations about 10 times, we could radically accelerate the timeline to reversing the erratification of and refilling the lake.
And so we might get to see some participation at the federal level in clad seating because it's the only way to produce net new water for the lake.
And that's an interesting project, not just because the lake is.
a piece of national American heritage,
not just because it's something that all of the ski industry is dependent on in Utah,
because that lake affects snow is what gives you the champagne powder.
It's not just important because if the lake erudifies,
you end up with toxic arsenic getting kicked up, like in the Salt and Sea.
But also, it's the training wheels for what an interstate weather modification project
would look like for the Colorado River, right?
The Bear River, which flows through, or the watershed, which flows through Utah,
Wyoming and Idaho.
That is sort of the precedent setting that we're looking for for the Colorado,
which is down to about 8.1 million acre feet through Lee's Ferry every year.
That's the place where they measure flow of the river, so they figure out allocations.
That's about half of where the water was measured to be or suspected to be when we made the Colorado River compact.
Rainmaker's goal to call a shot publicly is to get the Colorado River back to its 1920 supply levels
by 2031. That will mean about 8 million more acre feet of water down. And a lot of that will come
from cloud seeding and some of it will come from other technologies that we're looking at right now.
How do you structure your customer contracts? Like how does that work, right? I'm assuming
you have these different types, different types of groups that you're working with,
but what is a typical contract look like? I'm assuming it's like,
annual contract, you're trying to deliver a certain amount of effect in that period, but walk us through it.
So there's two modes depending on the customer. With B2B, it is value-based pricing. We've recently
hired on some guys from Palantir. They've been instrumental in us figuring out how to set up those
structures. It is some program stand-up fee and availability in like operations maintenance repair fee,
and then being paid based on the inches of snow that we produce,
the gallons of water that flow into the system of interest.
People value the water from clouds eating very differently.
And so we structure that outcomes-based pricing differently
depending on the customer segment and what they actually want.
Then on the B2B side, I'd prefer to do that sort of outcomes-based pricing,
but you wouldn't be surprised to find out that governments have a harder time paying for outcomes
than they do for infrastructure services.
and so that has looked like
firm fixed fee for the most part
so all of our operations
priced into the initial contract stand up
can be an update on the gundo
um
dude
it feels like a bunch of companies have grown a ton
potentially outgrowing the gundo
are there more what's net inflow like
you know what's going on well I think the first
it's also just less noisy now
I feel like the meme like
because they all locked in wins and then locked
right yeah yeah there was a pretty deliberate discussion that happened in the group chat after
your piece came out um we were like radio silence like we all have to shut up yeah yeah yeah so i think
the most important thing is that uh it didn't blow up in like a fiery disaster um which it totally
could have yeah um but if you look at us if you look at valor if you look at neros um a lot of these
companies are like at scale and and operating in size now um valor and the older guards
doing well too. Radiant and Impulse and Varda, that crew, they're like the, I feel like they're like
the, the, the, Unks. Yeah, they're the Unks. They're like the juniors. You guys are like the sophomores now.
And the seniors like the Spacex is and the Lockheed, Mattel. Mattel is there, of course.
Classic Gundo company. Yeah. So I think that our original like Gundo bro cohort having matured, that's something
that's pretty cool. But yeah, every single one of these companies now has operations
manufacturing, namely, outside of Gundo. Yeah. R&D will stick in and around Gundo Torrance,
the Greater Gundo area. The Greater Gundo area, including Bel Air and Malibu. I consider these
Greater Gundo. I think actually Greater Gundo extends all the way down to Costa Mesa.
To include and...
Yeah, there's a prolific defense company in Gundo.
Yeah. Throw San Diego in. Why not?
Yeah.
Las Vegas, that's greater gunned.
No, we don't claim Vegas, actually.
But right up until San Matea.
You get in video, maybe.
Not Facebook.
You stop at the chips.
Yeah.
And the inflow has been pretty consistent, largely through Decipulus.
Yeah, that's right.
Jacob.
Yeah, Jacob's been crushed it last week, right?
Yeah, yeah.
That was really cool to see.
Give me a rundown.
How to go?
Well, I'm personally investing.
Cool.
in some of the companies from DeCipulus.
I think there's a few worth checking out.
One, just at the top of my mind, is Western Chemical, Jared West.
He is the guy, I don't know if you saw the-
Jared West of Western Chemical.
Powerful.
Oh, that's so good.
Yeah, yeah.
So he's doing water processing, taking wastewater,
and then putting duckweed into it,
harvesting and cleaning the water,
and then taking the hydrocarbons out of the duckweed thereafter.
Yeah, so that's one of the first processes that he's scaling up production of.
Okay.
Yeah.
What were the other trends?
I mean, it feels like one interesting trait of the gundo companies was that they were maybe more like pointed to specific solutions.
There was already, there were already like a big energy company generally or like big oil or like, you know, a big defense tech company.
but then you'd get somebody like Nero Sensorin
who were like laser focused on this one application
and still breaking through.
And like it's not like you were framed
as like, just like, oh, like dealing with water broadly.
You weren't the water company.
You were like cloud seeding specifically
and it was this sort of off the beat technology.
And I feel like that's part of what made the Gundo experiments
so interesting was that it felt like a science fair
in some ways.
And there were a lot of people that were like,
they weren't biting off more than they could chew,
but they were taking on really ambitious projects
like if they scaled, they'd work.
But is that culture alive and well?
Like, are there, are there, like, the disciulous thing,
are those companies like coming to the Gundy?
Are there new freshmen joining every year, basically?
Yeah, yeah.
Sometimes I feel bad because it's the original cohort.
Go bad for the hazing rituals?
No, in 2023, I assure you I'd have instituted something like that.
But 2026 Augustus, not so.
He's grown, man.
Grown up.
Yeah, nobody even lives in the office anymore.
Wow.
I know.
There's no squat rack in the office.
Brutal.
It's brutal.
Gone corporate.
Yeah, it's over.
He's big cloud seating now.
Big cloud.
But what's interesting about this most recent cohort is it's largely like chemical manufacturing.
Interesting.
Yeah, so I think that if we'd pumped out more defense slop or energy slop, or energy
sloppy.
Like that space is pretty...
Well, it's hard, yeah.
Anderil has a bet in almost every category and a lot of funding and a lot of talent.
And so there's a big question about should you try and compete with Anderrol or just go work at Anderrol, right?
Yeah.
You can certainly fulfill a mission if you want to work on some particular, you know, solution in defense by just going over to Anderrol.
It's not some abstract company.
Do you have any younger competitors as in like startups or?
Or is your competition somebody deciding just not to do it?
There's a newer, hotter cloud seating company with a longer mullet.
He's just mobbing a guy.
Because I know you guys, you guys acquired a company at one point, right?
Yeah.
It was doing something in the space broadly.
But has anybody been crazy enough to try to fast follow you?
So we did acquire one of the legacy cloud seeding companies.
It was using planes and ground generators.
And we're going to continue rolling those up,
just because it's very simple to inject our tech, produce significantly more water, prove our yields, and then upsell accordingly.
No, I don't know of anybody that's started a company that's competing with Rainmaker.
And I think that they'd probably get bodied instantaneously if they were to do so.
It would be a nightmare.
No, I'm sure there will come a point where people will be like, wow, he figured it out.
And basically, like, once you hit a certain scale, then they'll be like, oh, that seems like a good idea, but it'll be too late.
You'll already be getting dragged in front of Congress for monopolizing clouds eating.
Yeah, I think that I'm supposed to be magnanimous publicly about that sort of thing.
Do you have to be magnanimous publicly about energy drinks?
About energy drinks?
Because the first time we recorded anything together, we did a tier-like.
We did a tier list.
I want you just a quick tier list of rank all of these, please.
And you rank every, then you rank every.
You got the Alani New up there.
This is the biggest tier list I've ever seen.
Are you an Alani New guy?
These are unranked.
This is the beginning of a tier list where you have to sort these from absolute heaven,
S tier.
A, wonderful and amazing.
B, pretty damn good.
C, it's fine.
D gets the job done.
F, why are you drinking this?
Then instant kidney failure
is the lowest possible tier.
And then, of course, you can put things in never tried.
There are a lot in here. I didn't even realize
some of these existed. You have full throttle. That's pretty cool
throttles in there. We got a lot. Anything
standing out? Anything make it in the
Augustus rotation or the
rainmaker fridge
more frequently than previous.
I think the
biggest ones is not actually listed here.
Oh, deep cut. There's like
I think it's called like Red Tiger. It's
This is this Jordanian energy drink.
They don't list the ingredients.
And so I would actually disagree with the premise and say instant kidney failure if it gives you the optimal neotropic effect is probably what we're optimizing.
We never got you to rank Diet Coke.
Are you pro-Di-Coke or are you a hater?
You know, I think unfortunately Diet Coke is SF-coded.
Oh, okay.
However, I'll offer my olive branch to SF.
Yes.
We did the meme.
We dogged on you guys for making nonsense for long enough.
We can be friends now.
Yeah.
Now they're shipping, I don't know, semiconductors and hardware.
There's a lot of companies up there.
Ulysses.
I don't know if your buddy's with Will.
Yeah.
Right?
Yeah.
And he's building real stuff up there.
Will, David from Poseidon.
Yeah.
There's a ton of also just like, I feel like.
Both Ulysses and Poseidon.
Yeah.
That's hilarious.
There's also the, there's also just a boom of like consumer hardware
industrial robotics.
There's a lot of stuff.
And I feel like even
even if it's like a consumer robot
that does your laundry or something,
like that's a little bit more,
I don't know,
just like a more optimistic future
than just more ad tech.
And I think it sort of checks the box.
It's close to checking the box
of the Gundo criticism,
which was fair.
What is the TBPN like public policy
on prediction markets, by the way?
Public policy?
Well, we don't,
we don't engage.
We don't engage in them.
We don't trade on them.
They're sometimes useful to pull up, like, the Elon Sam Altman lawsuits going on right now.
I think it's sitting at exactly 50%.
So bad example, because that tells you nothing.
But in terms of, like, the midterms flipping, I find that really useful.
But I generally hear your criticism about, like, we don't need more sports betting.
So we've had Saga and Jetty from Breaking Points on it.
I think you agree with him.
I think we're, like, in loose agreement with that.
Okay.
that the sports betting is like zero sum, negative sum.
Did you hear about the, what was it, the SF guy that, not San Francisco, but Special Forces guy, that bet on the Maduro extraction?
Yes, that feels.
Yeah, he's betting on himself, but obviously a violation of the job, I imagine.
So not good.
I mean, it's crazy because it puts you and your team in insane harm's way, because you have to, like Maduro and his
government have access to the data source too. I hadn't even thought about that. That's crazy. And so
you're basically telling the enemy indirectly like when you are going to. Yeah, because they can see
a spike in the chart. Yeah, it's a signal. And so yeah, the more the more I sat with that,
I was like, yeah, Trump's reaction when somebody mentioned it to him was he was like comparing it
to like betting on yourself and baseball. That's a joke. That's not the real thing. Yeah, but this was like a,
you know, putting, I, I think that guy should.
probably go to prison for like 20 years or something.
But not based in SF, I think both companies are in New York.
True, true.
Yeah, stick it with the finance price.
We haven't yet made money off of snow prediction markets.
Well, you heard about the hair dryer, right?
Oh, you saw it, you saw about the hair dryer, right?
So there was a Paris weather market and this guy gets caught on video pulling a hairdryer up to the meter.
Yeah.
I mean, the other thing that was sort of irksome was we got to a point where there were prediction markets around what people would say during their TBPN appearance.
Oh.
And so that creates this weird thing with the chat where the chat will chime in and be like, hey, ask him about Bitcoin.
And sometimes that's like a reasonable thing.
Like maybe we do want to know is there a crypto integration to this thing or, you know, they might want to ask you about, oh, ask him about like,
Abu Dhabi specifically.
Or ask him about, you know, Spain specifically.
Is there anybody's bag we can pump right now?
Yeah, exactly.
And so it creates this weird dynamic where it sort of like degrades the quality of
the questions that are getting asked in the chat, which is annoying because the chat is
very useful for us to, you know, bring an extra character in.
And then we had a very weird interaction where at one point we had prediction market scrolling
across the bottom and a guest, actually Sam Alman, was looking at them because he could see
them and one of them was like Sam
Alman declares AGI and he's like
running this weird thing like this is weird like
people are gambling on what if I say this
word right now this triggers this thing and it's
just like distracting yeah and so there's been
like a back and forth there but
still some cool intelligence and some
cool like meta analysis for
like understanding what is
going on and just synthesizing a bunch of
like polling data that's still pretty interesting to me
yeah but yeah no I
I think they should be illegal
even though even the
even the political ones, like who's going to win the next to presidential election?
So, well, yes.
But, like, I heard one person say you could self-fund a campaign.
You ever read this article where it was like...
Yeah, bet on yourself.
Yeah, exactly.
All that to say, though, like, gundo still, all the changes it's gone through corporatization,
not, like, sleeping in the office anymore.
Like, everybody does hate the Get Rich Quick, cash-out slop stuff.
And if only for the sake of some moral fortitude and, like,
the mitigation of the degrading mental quality of everybody across the country and also like
the middle and lower classes just being utterly bodied by people that are doing de facto insider
trading on these things like yeah they should probably be illegal yeah that was a saugger's point
about just gambling broadly that like the inaccessibility of like Las Vegas is like a future not a
bug and should not be worked out and you should need to like explain to your friends and family
like why you're going to Las Vegas and then like maybe you're only there for a weekend you come
back and you're like not just like stepping away from the gambling but also probably hung over
and being like I don't need to do that for a couple of years as opposed to like push notification
it's available now yeah yeah very tricky but stay safe out there uh any sure any more shots you want to
call for this year um um for this of coming year um ASI yes or now ASI are you are you are you a
AGI pilled?
I would have said two months ago, no, absolutely not.
But some of our smartest philosophy graduate, like super, super AI native young kids
rebuilt some of the most sophisticated weather models in the world with LMS this year.
So, yeah, I would say actually you have to AGI harden your company.
And so we're doing all of this.
That feels like AGI piled, not AI God-pilled.
Yeah, yes, yes.
Not, not.
But also you-
Like useful tool-pilled.
Yeah.
Not slop.
Oh, it's a bubble.
It's nothing.
It's not even useful.
Like, it is useful.
No, super useful.
I think the weird take, though, is like most of the economy's fake already.
So everybody's job's getting automated is like ostensibly no different.
You've seen those Instagram rails, right?
It's like, AI is going to take my job?
What job?
And it's like a guy, like, you know.
know, skateboarding or something.
Yeah, exactly, exactly.
Too many examples.
So, yeah, I think it'll probably, like, revolutionized a bunch of stuff now.
I think on the water thing, I brought this up before, the water critique of data centers,
yes, sure, we'll talk my own book all the time, but, like, they don't actually use that much water.
I think all of Google used 50 golf courses worth or something like that.
It's crazy easy.
Yeah, 50 golf courses just around Southern California.
And Google controls, like, 20% of computer or something like that, maybe more.
Yeah.
It's, like, absolutely insane.
It's not a water issue.
It is a power issue.
Are you bullish on desalination?
Yeah.
Yeah, I think desal is going to be pretty instrumental.
I mean, is there a bit of you where you're looking at what Isaiah is doing and you're like
Mega Project desal, like this feels like you could crush that.
And it's, I don't know, like, it's a different, it's a different shape of company.
Like what you're doing right now is maybe more innovative than just being like there's a desal
nation plant that works here, I'm going to build another one, copy paste. But what's really
involved in that is like what Isaiah is doing, which is like marshalling the capital,
marshaling the political will, getting stakeholders aligned. Like it's this very soft, messy thing.
All things that you're quite good at. You're good at this. And I feel like, I feel like if, you know,
is like, yeah. Isn't there a desalination plant right down from your office? Yeah. Well,
it's off, right? The, the desal plant, well, are you thinking in Carlsbad down in San Diego?
I thought there was one in El Segundo.
Is that not, right?
There's the water treatment plant.
Hyperion, Hyperion.
They do a ton of recycling.
No, I think a shot that I will call is by Q1 of next year.
Rainmaker is going to be doing some desal.
Let's go.
And yeah, a lot of that is, a lot of that is like marshalling political will and stakeholder engagement.
It's also, you've got to take the perspective of modular manufacturing of units, right?
That's what Valor's big thing is pretty clear.
We talked to somebody who is doing a desal at the scale.
of like a cooler.
So, you know, you're going camping.
You can fill it up with just swamp water and you can get clean water, battery powered.
It's a smaller unit, you know, but you can kind of scale up.
Yeah, sorry.
I'm laughing on myself.
I realize I haven't told any of my investors yet.
Don't worry.
It's not like it's live.
We'll review this before we posted.
No, no, no.
But, yes, stay tuned for desal.
I think the desal, really the roadmap is.
really good at snow time precipitation enhancement.
Then come next year, we're going to be doing operational summertime,
like warm cloud precipitation enhancement alongside hail suppression.
That's the same period when an arm of the company will start doing this desal work.
And then thereafter, the third thing that you have to do is automated tractor tilling of biochar or hydrogels into soil.
Because we make a ton of water right now via cloud seating.
But if you do that and say Moab in southern Utah, your effective precipitation is about 10%.
Most of it evaporates away before it actually percolates into aquifers or runs off into streams.
If you start to till the soil with these absorptive materials that increase the amount of organic matter there,
you can change the trophic potential of the soil such that it's not just sand anymore, but grasses can start to live there.
Biota can start to survive in the soil.
And then you retain more water year over year because of that.
That's more of like a 2028 arm that we're going to stand up.
But snowpack now, rain and hail next year, desal towards the end of that,
and then automated track of tailing thereafter.
Very cool.
Yeah.
Thanks for coming on the show.
Fantastic to get the update.
Thanks.
Great.
Hang it out.
We'll see you soon.
We have our next guest, Rick Caruso, joining in about 30 minutes.
What you got?
Look at the American Conservation Coalition.
There we go.
Looking sharp.
Well, we have about 40 minutes until Rick Caruso joins us live in the TVP and Ultradome.
We will go through some news since we really haven't been through the timeline.
We got to start with these Diet Coke videos because I fell down a rabbit hole of Diet Coke Instagram reels.
I'm surprised you weren't in this.
Yeah, it took them a long time to figure out that I drink three Diet Coke's a day and I love Diet Coke.
But these videos have brought me a lot of joy.
way. So we can play one. There's been a new study about Diet Coke versus Coke zero. And we can pull
it up in just a minute. We can also flow to something else, whatever we want. The world is our
oyster today in the TBPN Ultradown. Rick Caruso will be joining at 1.30 to talk LA fires
retrospective state of the LA real estate market, his management style, risk preferences, deal philosophy
will go through it all at 1.30. I want a feng shui deep dive for sure. We're going to get that out of them.
Anyway, let's play this video. It just came out with this new study that compared people that drink
Diet Coke versus people that drink Coke Zero. And what it actually found was that people that
drink Coke zero are idiots and people that drink Diet Coke are actually Sigma chats that are way
better than everyone else. Thank you. Thank you. We needed that. Wait, play the restock video. There's a restock video
that is, it claims to be $4,000 of Diet Coke
stored all over this person's massive house.
I think it's about 200.
Let's count it up. Let's count it up.
Let's pull up the restock video.
And you tell me, is this $4,000 for the Diet Coke?
Okay.
That's maybe $20 of Diet Coke.
This is maybe $10 of Diet Coke.
Here's another 10.
We're what, under $100 still of Diet Coke, I would imagine?
I'm just so curious, when do they opt for the plastic bottle
versus the can. It is odd. Some people have preferences. I saw, again, on Instagram in my Diet Coke,
deep dive, someone who insists that the 16 ounce aluminum can of Diet Coke tastes better than the
12 ounce aluminum can. That's the level of Diet Coke. Also, check out the organizational
inefficiency here in this fridge. What's going on here? She's not putting up.
Broding. In the front. Yeah. Frauding. Frauding. Yeah, because you could stack the
Diet Coke much deeper, but once you're that far in the reel, you call it quits.
Instagram is just the Diet Coke app for you now.
Yes.
Well, I'm getting, I'm so deep that I'm getting Diet Coke vibe reels.
Let's pull this one up because this one is electric.
This is like peak content.
Play this, play the next one.
Is this it?
Yeah.
Is this it?
No.
No, this.
There's so many, so many Diet Coke videos.
It says, it's a must be heaven.
Says think on the thumbnail.
There we go.
This one.
Add in an accident
because this must be heaven.
This is like...
John just watching...
The fact that somebody
took so long to edit this together is...
That looks like something you could one shot?
Not.
And I mean, it's like in Capcut
and you'd need to like choose the words
and place them and add the features.
Like you should be able to puppeteer that with an agent.
But I don't...
don't know of any agents that are really there on the video editing front. Certainly, like,
the next chip to fall, the next opportunity.
Anyways, says, a Chad might mog, but when the jester performs, even the king sits to listen.
True.
And this is incredibly true. We have a friend of the show that is 100% a jester. And the
closest thing we have to Kings in this industry will pick up his call and listen to whatever he has to say,
even if he's jester maxing. That's true. Every time. Baste 16-Z, got to be honest, bro.
Oh, I think you got deleted. But said, got to be honest, bro, I have no idea what a semiconductor is.
Do you know why they call them semiconductors? That made me laugh so hard.
It's deleted. Do you know why they call them semiconductors?
I do not.
So full-on conductors like copper.
Electricity flows through it constantly.
A semiconductor is like geranium or silicon.
The current can be turned on and off.
So it's semi-conductive.
And that started the computing boom
because you can effectively store ones and zeros in it.
A little more complicated than that,
but that's like the very high-level version
for why they are semiconductors.
That's not why they call it semi-analysis.
It's because Dylan just says
he doesn't want to do full-on analysis.
he only wants to do semi-analysis.
I think his analysis is totally full-on analysis,
but he decided to go with semi-analysis.
Anyway, imagine genuinely believing
that the entire human race was going to be wiped out
in the next year,
and then you just kind of aimlessly argue about it on Twitter.
That is a weird, weird phenomenon that's going on.
Oh, Phil is looking for a large gong in the Bay Area.
If you are in possession of a gong that is over 30 inches,
give him a call.
He's in the market.
Is that even a large?
Is it a 30-inch gong?
a large gong, though?
How big is our gong?
I think it's 42.
42?
We're around there.
We're around there.
Anyway, do you know where we got this gong?
Gongsunlimited.com.
Gongsunlimited.com, Phil, you have your answer.
Okay, but here's the thing.
I couldn't reply to this on X, but I chose to save it to Monday.
Okay, here's the thing.
And tell it to you in person, yeah.
Gong, why is, why did we get the biggest gong?
Why did we?
Like, why is there a limit on gong size of gonged?
I absolutely.
We've seen bigger gongs online.
They do exist, but they get very expensive.
Sort of an exponential relationship between gong size and price, unfortunately.
Which is rough out there.
If you're in the gong market.
Okay.
We have to talk about the study that went viral over the weekend.
It is placebo sleep affects cognitive functioning.
And the takeaway is that literally,
just having a delusional golden retriever mindset measurably changes outcomes in physiology. Sleep badly,
convince yourself you're well-rested. Stressful day, convince yourself its fuel. Failed,
convince yourself its useful data. So in this study, it says the placebo effect is any outcome
that is not attributed to a specific treatment, but rather to an individual's mindset. This phenomenon
can extend beyond its typical use in pharmaceutical drugs to involve aspects of everyday life,
such as the effect of sleep on cognitive functioning. In two,
studies examining whether perceived sleep quality affects cognitive functioning, 164 participants reported
their previous night's sleep quality. They were then randomly assigned one of two sleep quality
conditions or two control conditions. Those in the above average sleep quality condition were
informed that they had spent 28% of their total sleep time in REM, whereas those in the below average
sleep quality condition were informed that they had only spent 16.2% of their time in REM sleep,
assigned sleep quality but not self-reported sleep quality significantly predicted participants scores
on the paced auditory serial addition test and controlled oral word association task assigned sleep quality
did not predict predict predict participants scores on the digit span test as expected nor did it predict scores
on the symbol digit modalities test when it was unexpected the control conditions show that the findings were
not due to demand characteristics from the experimental protocol.
Those findings supported the hypothesis that mindset can influence cognitive states in both
positive and negative directions, suggesting a means of controlling one's health and
cognition.
Takeaway.
Golden Retriever Mode.
Golden Retriever Mindset.
They made a movie about the Golden Retriever Mindset years ago.
I know you haven't seen it.
Have you seen it?
It's called Yes, Man.
I was thinking the Airbud.
Everybody is a great answer to that.
No, that's about a literal golden retriever.
Yes, man, with Jim Carrey, is effectively about the golden retriever mindset.
Basically, he's a bank loan officer.
He's become withdrawn.
He's going through a divorce.
He's having an increasingly negative look, outlook on life.
He then goes to this seminar with an inspirational guru who has him
enter a covenant with the universe and say yes to everything asked of him.
And so he just has to say yes to everything.
And hijinks ensue, but he has a fantastic time.
And it's a very, like, interesting like silver lining story.
Bradley Cooper's in it, Zoe DeChernell and Jim Carrey star.
Highly recommended if you're looking for a good, a good uplifting movie this week.
Should we talk more about Meta's space solar project?
Absolutely.
What's going on there?
so they announced this morning
two new partnerships
to bring innovative energy generation
and storage to our data centers
we mentioned this earlier
space solar
partnering with overview energy
to beam up to one gigawatt
of space solar power
from orbit to Earth
for around the clock power
production.
What is the company
I think they're in El Segundo?
Reflect, Robloorble.
We talked about that.
Yeah.
I think Sean McGuire did the deal.
Yep.
And so yeah, I was not
familiar with
with overview energy
And then they're also doing.
And also, who is it, co-founder of Robin Hood, Badu?
Is that his name?
Yeah, but I thought that was more of a compute player.
He has done more compute, but at least at one point, a piece of the business was collect energy on solar panels in space and beam it down via laser.
And so that was, all of these projects are.
are incredibly difficult to math out
and require a lot of different things to go well.
They're very exciting, but this company,
we've clearly been working for a long time.
But if it's working for them,
and it winds up working for meta,
you can imagine that there are going to be lots
and lots of buyers,
because energy, of course, is in short supply.
The mirror in space is such an interesting solution
to what I'd heard before,
which was collected on a solar panel
and then beam it down on a laser.
Amir is such a simple solution to that.
So we'll have to see.
It feels like the step one is just getting more solar panels
down on the ground.
You know,
you see these data center projects
and a lot of natural gas turbines,
not a lot of nuclear.
Well, the question is like if you have this capability
to bring basically 24-7 sun,
can you bring a lot more solar projects online
because the economics just make more sense
because you can power things like data centers,
especially if you have batteries.
The batteries that they are doing in tandem with this,
apparently have 100 hours of capacity.
So presumably even if you had a few days of cloudy weather,
you could still keep energy coming through the system.
Yeah, yeah.
It feels tough because data center wants to run 24-7,
needs to run 24-7, the math on depreciation and the cost of the chips.
completely changes if you have intermittent electricity. And in some cases, if you have,
if you lose power, you can actually damage the data center. And so there's a whole bunch of
other things that you need to, uh, to work through. Uh, did you see this post from Benjamin Todd?
This was a very interesting post. We were, we found this. You, you, you, I mean,
you were the first person that, like, kind of brought this up. I, I, I had looked at,
that I'm aware. So, so, so, so the question is, you know, AI's impact on, on, on jobs, on jobs. And, and, and, and, and,
employment broadly. And I had brought up the, I had looked at overall employment in India,
overall employment in the Philippines, and how it was tracking this year, because of course,
there's a lot of outsourcing. There's a lot of, you know, lower skilled white collar style work,
call centers, BPO's outsourced processing centers, like small, you know, atomic tasks that get
done abroad. And so I expected that if there was going,
to be an uptick in unemployment. It would show up in potentially India in the Philippines first.
Of course, we heard that somewhat hilarious quote that 90% of the Philippines economy is call centers.
Of course, it's not. It's closer to 5% or something, that maybe 6%.
But everyone sort of agrees, at least on the surface level, that it's, as Benjamin Todd put it,
It's hard to think of a more AI exposed job than Filipino call centers.
But oddly, in 2025, employment was up 4%.
And so, of course, people will say, well, maybe it's earlier.
The technology is getting better, you know, all these different things.
But there has been a process of automation around call centers.
I mean, I was trying to get on the phone with the company just earlier.
I had to go through a whole phone tree.
It was even hard to find the phone number.
There's a whole bunch of steps that companies take to try and reduce the amount of call center operators that are in the in the flow.
And so this was not necessarily a new trend.
There were some other there was some other commentary about this that I saw that
That I don't know if I can find it now. There was a quote
US call center worker employment is in decline, but that started before chat GPT and is probably main
mainly about outsourcing. So the outsourcing
outsourcing boom, you would think it would have started with like the dawn of the internet.
I would have expected the trend to start in 2005, you know, like internationalization, globalization was well underway.
In fact, U.S. call center business support services, all employees for the United States, the peak happened in 2016 and then declined sort of during COVID and then has been declining ever since, probably as things move offshore.
So there is a world where, you know, these technologies, they take time to diffuse.
And so AI might play the similar role in the sense that, like, there is some sort of onboarding
cost to moving from a U.S. base to a Filipino call center.
That's taken a decade to actually decline by, you know, not even half.
It went from 900,000 people to 650,000 people over the past decade.
Certainly not good if you're in that industry in America.
But interesting, interesting nonetheless.
Also, Poland is having a breakout year.
Income in Poland is on track to overtake income in the United Kingdom.
This is based on a forecast for advanced economies.
UK has growing now slower than Poland.
So everyone who's a fan of Poland will be excited to hear the news that Poland really is.
going through a fast takeoff over there in Poland. They are doing some great stuff.
Anyway, Poland was once a communist third world country. Now it's overtaking Britain. This is in the
telegraph. European superpowers luring a record number of UK immigrants with its restored economy
and robust patriotism. Interesting. Three months ago, the British businessman Johnny Mercer
advertised a marketing role in his construction firm, Polstraud, based in Poland. Not long ago,
people weren't interested in moving here as he sits down with
at a trendy French bistro.
This time, however, Mercer was inundated with Britain's, eager to work in Poland.
35 applicants for the job were British and happy to relocate permanently, including one
without any British links who got the job.
People are excited.
Nome Brown shared some interesting details about the differing constraints on AI progress.
He says, Noam Brown suggesting that model weights become relatively less important as inference
becomes more important, which means securing weight still matters, but securing inference capacity
becomes a strategic advantage.
This is from a slide for a talk he gave, which is very, very interesting just from an AI safety
perspective, the idea of sneaking the weights out on a hard drive that you've smuggled
in your suitcase and that being equivalent to a suitcase box.
is or refined uranium.
Yeah, yeah, it's not quite the same.
Maybe the chips are the refined uranium more than the actual weights and the weights
are merely one piece of the puzzle.
Do you have any?
Yeah, it's interesting because I think like recently the past few months we've seen this big
fuss over like distillation.
Yeah.
But like, you know, maybe there's an angle where like distillation actually gets less important
because, you know, even if the, you know, the Chinese can distill our models,
they actually can't serve them.
It's like, you know, is that even important?
Yeah, yeah, and even if the models are exactly the same,
if I'm able to put 10 agents securing my bank account
against your one agent trying to break into it,
I will have 10 times the amount of solutions.
And so I should win that battle almost all the time.
And it does seem like we're shifting towards this,
the incredible value of inference and capacity,
which of course makes the whole data center slowdown ban
so much more complicated,
because once you get into like the geopolitical considerations
and what happens when large inference clusters start coming online elsewhere,
and you go back to the Dorcas, the Dorcas, what was it,
probability density curve where he says like if AGI comes soon,
America wins if it comes over long-term China wins
because he's worried about China ramping up their capacity over time,
but they're behind currently.
Semaphore posted an article, said,
meet the man who's outsourcing almost everything in his life to his AI assistant.
It listens to every conversation, reads every message, emails, and schedules meeting for him,
all while pretending to be him.
I didn't ask it to help me.
I asked it to be me.
And Taylor says, I think this will be normal in five years.
She has an excerpt here.
So he's made a small fortune selling multiple companies to Apple.
Multiple companies to Apple.
That's always, that's all I love, I love stories like that.
And recently launched.
launched a voice recognition startup called Olive, said his personal AI has all but taken over his life.
Now when he wakes up most mornings, he consults the agenda. His AI assistant is crafted for him
and then spends his days following its directions. The AI has permission to email people on his
behalf and sometimes sets up in-person meetings with people he has never met. It listens to
conversations he has with his three kids and then suggests parenting advice, which he says has
improved his relationship with them. It's a portrait of an emerging, uh, uh, uh,
class of token maxers, power users who are plunging tens of thousands of dollars
in the MacGyver-level AI assistance, not by waiting for the next big model release,
but by orchestrating today's models and loops with more computing power, more passes,
and more automated checking, and a massive dose of risk tolerance.
The idea is to give the system an unlimited amount of tokens and access to every conceivable
piece of relevant data.
I didn't ask it to help me.
I asked it to be me.
So some of this is extremely weird.
some of this is maybe very normal.
I'm trying to think of like how many of my interactions my daily life are like mediated by technology already.
Like my alarm clock comes from my phone.
It decides when I wake up more than anything else.
In fact, I have the eighth sleep will decide like the optimal time that I wake up within a few minutes, right?
Because it's like an adaptive alarm.
And then I get in the car.
I select maps.
It sort of tells me what streets to go on.
I'm merely like the embodiment of the AI to get where I need to go.
And then I have a calendar that tells me what I'm doing when.
There are some level of like intermediation.
But I don't know.
There's still incredible value in touching grass.
And I think that the we will be a bullmarked.
I just think we're going to be in this barbell world.
for so, potentially forever, where you have, Larry Ellison is, is, you know, buying Oracle data centers
and going super long on AGI and also CBS and Foghorn Leghorn and you got to own Bugs Bunny and
you got to own Superman and Batman, right? And then on the flip side, you have Josh Kushner,
investor in Open AI, a ton of different artificial intelligence companies. And then on the other side,
SF giants. And it's like, are these diametrically opposed or are they actually, are they actually
both true visions of the future of the world? It seems like something that is going to continue.
We should go back to Manus. Do you want to read through the Financial Times with Tyler?
And I'm going to take a quick break. Let's do it. Can we do it two up with Tyler in place of me?
And you can read through the financial times and sort of some of the reactions because
Yeah, so regulators reviewed the deal, reviewed whether deal violated Beijing's investment rules.
China has ordered META to unwide its $2 billion acquisition of AI app Manus,
as Washington and Beijing vived for dominance over the emerging technology.
The decision marks an extraordinary late-stage intervention by Beijing involving two non-Chinese companies.
Meta had already begun to integrate software from Manus, which was founded in China, but relocated to Singapore last year.
It was unclear how the acquisition could be unwound at such a late stage.
A person briefed on Beijing's decisions said the announcement could be intended primarily as a warning for similar deals in the future.
The person said the gesture was pretty harsh and it carries a strong intention to stop follow-on deals like Manus.
In reality, it's hard to unwind a done deal.
Manus has been live, I believe, in the Facebook ads manager.
it has obviously been heavily branded as a meta platforms company for some time now.
The meta team has been investing in scaling it.
And so, yeah, very much feels like a done.
It had been a done deal.
I don't think there's been any reporting on it,
but I would assume that the full cap table had been paid out in large part already.
So it's very unclear how you,
undo
something like this.
It's not super surprising
given that we obviously
force the sale
of TikTok
and this feels like somewhat of a response.
Yeah, it is interesting
like, you know, is this the moment
when like China wakes up, right?
People, you know,
they're super like,
AGI pill, they're like, okay, at some point China's going to
like wake up. Like this seems like
directionally towards that.
But it is interesting because like
I don't know, like, you have this and then you have, you know, China approving the sale of
Nvidia chips there. So it's like, okay, how much do they really want to, you know, disantangle
from the U.S. regarding AI? It's interesting. Yeah, AI 2027 had China wakes up in mid-20206.
Yeah, it feels like, I don't know, Manus is, I mean, it's not like a cash flow acquisition.
It's not a highly profitable thing that you're trading on earnings.
It's a team.
And it's a wrapper.
And it's a technology, but the technology is somewhat commoditized.
There's been code leaks from cloud code.
It's a super talented product team with a demonstrated track record of like getting real paying users.
Yeah.
And so the question was always, you know, how much does Zuck care about, you know,
keeping this as a standalone product?
Yeah, yeah.
An AI assistant for business that can.
even buy the whole company then? Why not do one of those zombie acquisitions where you get the talent
and then you get a license and then there's a ghost ship and you leave the ship there because that's
got to be harder to approve. I would assume that's what I'm assuming that that's kind of what
happens. I don't know. I mean, it seems like it's too late. They already bought the company, right?
Like they already did like the proper acquisition like, you know, as you said, like paid out the cap table.
I don't know. I don't know the exact terms of the deal. But it would have been, it, it,
probably would have been easier to do something like what GROC and
Nvidia did or like the windsurf Google thing where like you're bringing people over
with this with this like contract and then like yes China blocks it but it's like what
are they even blocking it's just people getting a new job and a licensing deal that the
money flows through and then maybe they try and claw that back I don't know it is it is a
tricky tricky situation yeah I'm not familiar with an acquisition that actually closed
in venture that was then later fully unwound?
I don't know.
I don't know.
Delian's taken a victory lap.
He said, wow, so weird that they can do this.
Since it's not a Chinese company, according to Gurley,
there's always been back and forth about whether or not China would have any power
over the Manus team.
It seems like they have some, some sort of power.
Chris McGuire is writing about this.
He's on the Council of Foreign Relations.
He says after China's cancellation of META's purchase,
of Manus. Why would any founders start an AI company in China if they had a choice? I mean,
well, you can make money and cash flow in China. Like, you don't necessarily need to sell to an
American hyperscaler to have a wonderful life as a founder of an AI company in China. But he
makes the argument. In China, you have access to less compute, less capital and salaries are
lower than in the West. And if you are so successful that a non-Chinese firm tries to acquire you
for billions of dollars, the Chinese government will lure you back to
Beijing, ban you from leaving the country and take your profits by canceling the acquisition.
Manus did everything right.
They even moved their entire business to Singapore to comply with U.S. outbound investment
restrictions.
Their only mistake was that they originally founded the company in China.
It's not even clear what this means for China to force Meta to unwind the transaction.
Is it going to force Manus researchers to return to China and place ex-abans on them, too?
Is it going to force Manus' founders and shareholders to pay back $2 billion to Meta?
This is what happens when you regulate by Fiat, right?
rather than by rule of law.
Ultimately, this is a much larger defeat
for the Chinese AI ecosystem
than for the United States.
Interesting.
Meta will be fine without manis,
but Chinese nationals looking to AI,
to found AI companies
will increasingly start them overseas.
Hmm, that's interesting.
The message from the Chinese government here
is that every AI company founded in China
will forever remain subject
to the Chinese government regulatory pressure
and manipulation regardless of its legal status.
So he goes on, but you can read that there.
What's Bill Bishop up to these days?
he says, he's quoting from the Financial Times,
do we already read this?
A person familiar with the matter said Beijing
had told the two companies
that the deal must be unwound completely,
including returning funds,
re-registering the company's ownership
and halting meta's use of the menace algorithm.
The person said that if the parties failed
to fully undo the acquisition,
Beijing could impose penalties on meta,
limit its China-related business,
and possibly pursue criminal charges
for individuals involved.
That is a wild.
China does have a good amount of leverage, given that tens of billions of meta ad spend,
yeah.
It originates from Chinese companies.
And so they could put pressure on Chinese companies to pull back spend, which would hurt mema, meta.
So yeah, very, very unclear how this will all sort itself out.
But, yeah, unfortunate for everyone involved.
Yeah. What else is going on in the timeline today? I mean, Besson says game over if US doesn't win AI over China in the Walser Journal. As I said, winning this race is a national imperative and they will throw everything at it riding the wave. Lots of people chiming in on that. Ethan Mullick says, we really need a better word for the good kind of AI psychosis, the one where someone goes into a fugue state with the latest model and returns 40 days later from the mountaintop with something.
new. There's, yeah, AI mania instead of AI psychosis. There aren't enough examples of that. I guess
OpenClaw would be a good example of AI mania, where he was deep in vibe coding and vibe coded a product
that wound up going mega viral, making money and satisfying a lot of people. Like, you can just
debate whether or not OpenClaw is like a game changer overhyped or will be copied or all that
stuff, but like, like, people definitely enjoyed using it and people still enjoy using it. And,
uh, and that's probably the good, the good outcome. Uh, but, uh, yeah, I don't know. There,
there aren't, there are, there are simply too many examples of people saying, I stayed up
all night. I vibe coded for, you know, 10 million lines of code. And then you ask them what they shipped and
they just don't have anything really tangible to show for it. But, uh, hopefully this all changes
soon. Forge frenzy.
I like this.
There was something else from Taylor Lorenz.
She did an analysis of how much
AI content is distributed
across each category on
substack. So, pulled in.
Did she, like, vibe code this?
Let's run this article
through PANGram. Yeah.
Did somebody do that already? That is a funny joke.
Extracted from the link, truncated.
Fully human written
says Pangramed Labs.
So she says, I use Pangram Labs, the AI detection tool, to analyze thousands of posts from the top substack newsletters across every category to find out.
Here's what I discovered.
And the main screenshot is that near pure AI is overrepresented in technology, philosophy, and health content, and underrepresented in fiction, music, and food and drink content.
Also, U.S. politics.
I would have expected a lot more political slop.
I am also, I mean, I'm not surprised that fiction is not being sloped because, like, when you try and get an LLM to write something fictional, it seems to fall down more there than code or math or research or anything else.
Like, when you're thinking about technology or even health, if you're just trying to summarize, like, here's all the literature.
I did a deep research report, even if you're transparent with your audience and you just say, hey, like, here's my take, but then here's a deep research report.
on pulling together all the different resources.
AI seems very, very good at that,
so I would expect that representation.
Fiction has been stuck for a little bit.
I'm not exactly sure when we'll see a breakthrough there,
but there isn't really a great benchmark for it.
It's somewhat like comedy.
You know it when you see it.
It's hard to determine.
It's hard to RL against.
It's oddly stickier when people thought it was the first thing to go
when the computers learned to write.
It's turning into like,
the last thing to go, which is just a very odd outcome.
Anyway, we have our next guest joining the TV panel, Drum.
Rick Caruso is here, and he will join in just a few minutes.
And we are ready for him whenever he is ready.
Let's see what else is.
Porsche sold off their steak in Bugatti,
oh, yes.
Upon completion to eight, uh, Hoth capital, right?
Oh, yes.
I think it's Hoff capital.
They had invested in Rimack in 2022.
They said drawn to what Mata had built from a garage in Croatia
into one of the most technically ambitious companies
in the automotive industry, home to record-setting hypercars,
a tier one supplier of batteries,
trusted by leading global auto makers
and since 2021, the iconic Bugatti brand.
And so we are looking to get some of the relevant parties on the show.
I'm very excited about,
but excited to see what the Bugatti Remak does as an independent brand.
Very cool.
Pull up this post from Michael Chang is showing sort of a glimpse of like the future of generative UI.
So the prompt here, hey, chat, GPT, what's the weather like today?
Might have been a little bit more complicated than that.
But using the new images 2.0, it is rendering sort of a video game style map.
I don't even know.
This feels like the type of map that you'd see at the front of like the Lord of the Rings book or like a Game of Thrones book.
But it's giving you the actual information, like accurately telling you for each neighborhood what the weather is like.
Of course, you didn't need that much information because every single town is 56 degrees, maybe 57, maybe 55.
There's very, very slight differences.
But it is, it is an interesting world where you're getting closer and closer to.
this generative on-the-fly UI. Ben Thompson wrote a big bull case for the meta-augmented reality
headsets, not just Orion, but also the meta-rayband displays today, talking about as AI models get
better on-the-fly UI generation with less Chrome, which is like the top bar and the bottom bar
and less permanent UI functionality, is what actually feels magical. Like when you go to
to look at something and you get something
that perfectly sums up exactly what you're looking for on the fly.
And previously, was it possible to build something like this?
Absolutely.
But you would have to hang out in Blender
and create the 3D map and render it
and then build some web page
that would go and pull in the data from APIs
and place it on the...
Ryan says one tower golden gate is a crime.
There's still hallucinations.
There is.
I found a benchmark that images, image in two fails at.
If you want to take a look at an anagram and you want to show how that anagram maps to a different word
and you want lines and string between the letters.
So they're, what's the quick brown fox jumps over the, no, that's a, I don't know.
You know an anagram where you take one word and you rearrange the letters and it becomes another word.
Like drawing the lines between the two words that map up.
it's bad at that.
It's still bad at that, even on pro.
So more work to be done, jobs not finished.
But we have our next guest, Rick Caruso, live with us in the TVP and Ultradem.
Welcome to the show, Rick.
Please take a seat.
And I just want to say thank you so much.
Pleasure.
Yeah, thanks for having me.
And speak with us.
How is your 2026 going so far?
It's going well.
Thank you for asking.
Yeah.
Very good.
Family's good.
Yes.
Business is good.
So I have no complaint.
What is on the top of your mind for this year, next year?
What are your biggest goals?
Are you talking about from a business standpoint?
I'm talking about from an everything standpoint.
Zoom out and I want to know.
360.
What does a great next year look like for you?
A great next year starts out with a lot of happiness and health with the family.
First and foremost, it's all I care about.
Always.
Yeah.
And we just became grandparents.
Congratulations.
That's really great thing.
The place goes wild.
The place goes wild.
The place goes wild over Luca, Luca Caruso.
Luca.
Yeah, Luke, that's a great name.
Yeah, Luke, a good Italian name.
I love it.
And on the business front, we are pushing really hard and growing.
We've got two projects already under construction, one in Calabasas.
We're expanding the commas of Calabas, residential tower, and more retail.
And we bought, I can't say where yet because we haven't completely announced yet,
but we bought a golf course and a club.
Cool.
And that's under construction.
and we're expanding our club business.
Generally in California, L.A.
But I just spent a lot of time, as maybe you see, on my social media.
I was in Nashville.
We were in Austin.
We were down in Florida this last week and making a big push to be developing outside the state.
What does pushing look like for you in the real estate context?
Does it mean going broader on the fundraising side, on the prospecting side,
evaluating more properties, hiring more staff to evaluate more potential projects?
Good questions.
So we're a little bit unique.
Everything that we do, we've done on our own balance sheet.
So we're not out raising funds.
And we've continued to grow on our own balance sheet.
So when we're looking at pushing, there's really multiple levels because we're fully integrated
as a company.
So we not only design and build our projects in-house.
And we bring in outside contractors and outside architect.
but we oversee it all in-house.
We operate all of our properties in-house.
And so we are just like a dog on a bone
in terms of pushing our operating profits,
generating more cash flow,
and at the same time, elevating the guest experience,
which at all costs can never be sacrificed.
And then at the same time,
we're putting new projects in the pipeline.
And we're very disciplined about how we do that,
what our returns look like.
So that's the big push.
We want properties that are irreplaceable, that are in high barriers of entry, and we want
properties in cities and states that actually respect and want our investment, and we think our investment
is safe.
And since it's, you know, our own capital, my own capital, we're very careful about how we
invest it.
But we can make decisions very quickly because we don't have a lot of committees to go through.
Have you ever had doubts about that model?
We don't see a lot of venture capital firms in the tech industry that, you know, you know,
We see some very high GP commits.
We don't see very many firms that have no outside LPs at all.
Jane Street in high frequencies,
notorious for also not having LPs.
Have you ever considered it?
Or has it been the model works don't.
It creates a better product.
I feel like it ultimately the client, the customer wins
because if you're spending your own money on something,
like the experience has to be fantastic.
Yeah.
Well, I think that's right.
I mean, I think that's right.
There's a couple things there.
So when I started the company about 40 years ago,
I would have never been able to raise money and do what I wanted to do.
Okay, so it just was an option.
Well, if I would have, you know, even more recently,
if I would have said to you or anybody else,
I'm going to go build a hotel up in Montecito on the beach,
and it's going to be a five-star hotel.
and
but I got one small problem here
we got a train that runs through the property
I don't know if you've been up to Marmar
I was there this weekend
I'm going there a couple of guys
I go there all the time
you'll laugh at this I'm in I'm in Malibu
but when my wife and I want to get away
it was our wedding anniversary
we love going to the Rosewood
I love that because I'm like
I'm literally on like living on the beach
in Malibu and I'm like I need to get away
for a week
and go straight to the beach
it's pretty good
You're in rare air there.
No, but the funny thing is my mom's side of the family is from Orange County.
So I have like a love for the surf liner, right?
That runs through Orange County too.
So when I'm at the Rosewood, it feels like I'm at home.
And I would tell you that before the hotel was built, just describing that, rightfully so, you'd say you're crazy.
You just can't put a five-star hotel with a train running through the property, six-sexual.
seven times a day. So, you know, the question is, can you take pieces of real estate and do something
really special? We have a rule in the company also that every piece of real estate's got some
kind of issue. So you can either isolate that issue or you could celebrate that issue.
I can't isolate a train, so I better figure out how to celebrate the train and make the train
an amenity to the property. And I say that just, I could have never fundraise around
the Miramar. Right. Now, maybe now I could. And we're actually.
actually looking at a model that would allow,
because we get a lot of requests from firms to joint venture with us and whatnot.
So we're starting to look at that model,
and I think maybe we could do that now,
because even if I said to somebody, okay, I'm going to go build the grove,
I'm going to turn my back on the street,
I'm going to create my own street,
and then we're going to have this trolley going up and down,
and actually the trolley goes nowhere,
but it's going to be really cool.
They would have said, no, the trolley's gone.
We're not paying for the trolley.
If you didn't have a trolley at the grove, the grove would be the grove.
I love it.
I know.
I know.
No, no.
You're sitting in my childhood.
I know.
A lot of guys are.
Okay.
Speaking of your childhood, speaking of starting out in a point where no one would finance these projects,
did you have a mentor or did you have sort of a historical legend that you look to the way a value investor
might look to a Warren Buffett or a technologist might look to Steve Jobs?
Did you have someone that you were identifying with or learning?
from in the early days? I had my dad.
Yeah. My dad was my best friend and certainly a mentor. He started his own business. He was an
entrepreneur. And he was a great advisor. He was the one that literally drove to my house.
We spoke every night after work. We never worked together. But after I announced that I was buying
the Miramar, he literally drove to my house that night saying, you've lost your mind now,
which I actually were just very much. What was the state of Miramar when you bought it? Was it?
It was, there was a lot of the old buildings were still there, pretty decrepit.
But it wasn't an operating property. It stopped operating for about 15 years.
Wow. So it was just falling apart.
Falling apart. We were the third buyers, uh, intern. And I, I bought it from Ty Warner,
who tried to get it developed and couldn't. Yeah. And then Ty bought it from, I'm blanket on the
name that has Studio 54. Studio 5. Yeah. Wow. And who, who had Studio 54 in New York?
I know, I'm dating you.
I'm familiar with Studio 54.
He bought it before Ty, and they couldn't get it developed.
So we were the third group into it from the original family.
But listen, I think curiosity is one of the most important things in business.
And so I study a lot of people.
I study a lot of companies.
I've done it my whole career.
I think meeting people in your industry or outside of your industry is really critically important.
And I call people, and I'll say, do you mind have a lot of
a cup of coffee. I have zero agenda. I just want to understand how you think, what you do,
how you became successful. And I learn a lot from that. I think it's a constant learning arc that
I'm involved in. So if you're, if you don't need to worry about or deal with wrangling outside
investors for a new project, who are the stakeholders that you're trying to build a constituency with
to make sure that a project goes flawlessly or has the best possible outcome? Because there's retail shops,
employees, there's the local community. How do you think about them and making sure that everyone
is aligned throughout the process? Well, first and foremost, it's the guest experience. So we have
a guest experience and then we have a customer experience. The guest experience is you guys coming
by with your families. Sure. Shopping, staying with us, whatever. The customer experiences, our
customers, Nordstrom, Allo, Apple, whoever we're doing business with. We have to be really great
landlords and deliver great value to them. And we want to make sure we're taking care of their
customers really well. And then we think about our employees. We want to have an environment where
people are excited to work. We work hard. There's a lot of intensity at our office because we tend
to be perfectionist and we're trying to constantly reinvent the curve on these properties. And so I
want to take care of my employees. I have an incredible team of people. And then, you know, it's
my family because I want this company to be dynastic.
I wanted to live long after I live and hand it down to the family.
So I think about all of those people, but every day that all of us wake up, we are literally
thinking about the guest experience and how we continue to elevate that and make it something
really special.
On that guest experience, I heard a conspiracy theory that I want you to address.
I can't wait to hear it.
I heard a conspiracy theory that the guest experience is so important that 90% of the people
that you see at the Grove are paid actors.
Yeah.
Everyone you're sitting next to on the train.
The person that's looking at the fountain excited.
Not the people in the Apple store, not the people serving you food, but the people walking around.
And on certain days, I might be the only real normal guest.
Is there anything to that?
Could be.
Could be.
I don't know.
Could be.
I'd hate to have that payroll.
That does sound like a thousand extra.
18 million people coming through the grove.
That's a hell of a payroll.
18 million people come through.
Okay, your dad thinks you're crazy when you buy Miramar.
At what point does he call you and say,
I think you might be on to something.
Ooh.
Well, you know, Pop was, Pop, the greatest gift that he gave me was permission not to go into his company.
He was in the car business.
And I know he wanted me to be in the car business with him in the worst way.
But I think that's one of the greatest gifts your parents can give you is to say,
all right, go do what you want to do.
you're good at and passionate about.
He never lived long enough.
He died when he was in his 90s.
He never lived long enough to see the completed product.
But I know that Pop would be very proud of it.
You know, he didn't understand the Grove at first.
It's like, what are you doing?
And, you know, why are you doing it that way?
But he was always super supportive.
But I think the conversations we had every night,
it was not only a father and a son,
it was a father and a son who were both in business.
And him challenging me was like really important.
Because I didn't grow up in the real estate business.
I had no background in the real estate business.
So it's not like I came out of this industry or from an industry and I knew what all the rules were.
I actually believe very strongly that one of the reasons we've been successful is I didn't know the rules.
And so I didn't know I was breaking a lot of rules.
I didn't know I had to build a property with a roof and no sunlight.
and no windows and no landscaping
and make you feel like you're walking through a prison.
That is the default.
Right.
If I would have grown up in the mall industry,
that's what I would have built.
Yep, totally.
But it was great having him challenged me
with many, many people challenging me along the way,
including communities that we serve.
That goes to the other priority of people we're thinking about.
We're very, very protective
and supportive of the communities we're in,
whether it's Montecito or L.A. or Calabasas.
and they're good people.
Have any data center developers called you and said,
how do you do it?
Like, what's your playbook?
Because, you know, data centers are ugly.
They don't employ a lot of people.
They're probably a harder sell than a lot of the developments that you've done.
But you certainly have faced a lot of opposition over time,
but got people around and got them aligned
and ultimately created spaces that,
I think make the whatever area they're in better.
Thank you.
Well, a data center doesn't need to worry about any of that.
I mean, they need to get their permits,
and I know there's a lot of push against data centers now.
Yeah.
But they don't have a guest experience to worry about,
other than they're doing what they're intended to do.
So, no, they've never reached out to me.
But don't you think, but don't you?
Maybe they should, because if they were less eyesores,
they might face less bookback.
They could.
That's true.
There's nothing.
Listen.
I'm a big believer.
It's always good to make things really, really nice and attractive.
And we spent a lot of time and a lot of money making things nice and attractive,
and it always has worked to our benefit.
Is feng shui a valuable lesson?
Everything is feng shuied.
Explain that.
How did you get into feng shui?
We got into it because I started studying it a little bit.
And in fact, when you take a look at the Grove, our advisor in feng shui,
Catherine, does every one of our properties.
She reviews all of our plans before a property is built.
She is on the property before we're open, blessing it, and all the things that need to be done.
And it's respectful of a culture that we care about as a guest.
But it also makes a lot of sense from a development standpoint.
So the way the railroad at the Grove goes and how it moves and turns was very important not to intersect or get too close to
the fountain because that's bad feng shui. It would be cutting off a lifeline. The number that's
on the trolley was feng shui. Now, it ends up being, which most people don't know, it ends up
being my birthday. There's all these things in all of our properties. So the number for the trolley
is 1759, being January 7, 59, which I wanted to use, but we had to make sure it was properly
feng shuied. Interesting. Did you have any projects early on?
on that didn't work that you now attribute to poor Feng Shui?
I don't think he can talk about it, but I know that he passed on something.
But yeah, because I think everyone, whether or not they've even read about
Feng Shui, believe in it, all these things, everyone has been in a space and being like,
there's nothing objectively wrong with this apartment or store or hotel, but it just,
it's just bad.
It doesn't feel right.
It doesn't feel right.
And I've had, you know, I, I've had.
a home where I never used like one or two rooms and for some reason.
You got to function your current office.
Your back is to the door.
That's a crime.
Yeah, that's not good.
Oh, that's true.
No, seriously.
But you can, there's countermeasures.
Yeah.
You can use countermeasures.
Yeah.
It's interesting.
I think that feng shui is important along with a million other things are important.
Yeah.
When we are so focused on making that guests feel comfortable in the space.
And that's why we go around the country
and we go around the world
actually studying spaces.
We'll look at retail centers.
We'll look at malls.
We'll look at ones that work
and we'll look at ones that don't work.
But mostly what we're doing
is we're studying streets.
And so when you go to the Grove
or you go to the Americana or whatever,
the height of that curb,
the slope in that street,
how the railroad is sitting there,
the fact that there's gutters
and there's drains and there's all these things,
they're there because your eye picks it up.
If we would have built the grove as a flat plaza without curbs and gutters, you wouldn't read it in your mind as a street.
So the rhythm of the trees, the rhythm of the streetlights, we study all of that stuff.
And we actually had a landscape architect on the grove that threatened to quit because he wasn't going to design curbs and gutters.
He said, people are going to trip.
I said, people don't trip walking around the cities.
Why are they going to trip here?
And then he finally came around.
But we studied the grove is patterned very much in scale down in Charleston.
We studied Charleston in terms of building depths and whatnot.
But all of that's really important.
How did you experience the dot-com era,
where there are people telling you that retail was going to be over?
It was all just you may as well shut down now.
The Internet is going to be everything.
Because we have a lot of people in our, you know, in the technology industry,
that are building
building products
that are either, you know,
the benefit from AI
or are threatened by AI
or totally unknown yet.
And so a lot of people
are going through an existential crisis.
How did you, did you ever doubt?
Did you ever believe in
the more out there
internet pitches that you were getting?
Or were you always confident?
I was always confident.
I tell you why.
And maybe it's because I'm naive.
I love it.
You were right.
I'm not trying to be arrogant about it.
No.
No, no, but it's a good philosophy online.
But here's why, if you looked at it through my lens,
why did I go in the retail business?
I was never in the development business.
So why did I go in the retail business?
Well, I went in the retail business
because I love people and I loved real estate.
So where am I going to do something
where I could marry people in real estate?
And I started in the warehouse business.
And that was just hugely boring to me
because I could care less at the end
the day about dock high loading and clear spans. And there were no people there. There's just a
bunch of trucks. So I got into retail because as a young kid visiting family in Italy,
I was always taken by the piazzas. And at the end of the afternoon, the sun's going down a little
bit. The people are coming out. The kids are running around. Somebody's having a glass of wine.
There's a little music in the back. Very, very, very, my family came from a very poor, very
modest town. It didn't matter. There was this joy of life. I wanted to duplicate that. That to me is
my psychic income. You're like, the internet's not going to do this thing. It can't copy it.
And from the beginning of time, what have we done as human beings? We've gathered. We went around a
fire, right? We protected each other. We're just human beings in that way. So the last thing I would
say is there's always been multiple ways to buy a product.
there was the Sears catalog long before there was the internet, right?
And so nobody buys just with one channel.
And the best retailers, I want them to have a really robust online operation.
Because that means they're a better retailer.
So it doesn't scare me at all.
And our business has grown, our Kager is 18%.
So I'm not too worried about, I'm not too worried about.
I'm not too worried.
That's a hairhorn for 18% Kigger.
Was that a good thing?
That's a good thing.
Fantastic.
You,
what's been your thought process?
You've,
you have such an incredible presence in California,
such an incredible track record.
You've made so many of our communities,
like better spaces.
I feel,
I didn't live in the Palisades,
but I would go to the Palisades.
You know,
your property there at least once or probably twice a week on average.
Thank you.
Just passing through.
And when after the fires,
it felt like some part of our community was just gone.
And what has been your,
I imagine people from all over the U.S.
have tried to entice you to bring this kind of scale to their states.
What has been,
when have you indulged in those conversations?
you mentioned earlier in the conversation exploring more opportunities outside of the state.
What has been the thought process?
Was there early like a loyalty to California?
It seems like it was your...
I'm a big believer.
It's a great question.
I'm a big believer that if you want to create generational wealth in real estate,
it gets done because you know the area incredibly well.
And you're local.
And when you take a look, and I'll give you an example, if you look at the Palisades,
so many people said the Palisades is never going to work.
There's not enough people there.
People would even say they don't go out at night.
It's a bedroom community.
It's just not the case.
There was nothing to go out too, right?
And the case study for the Palisades, because I live in Brentwood Park,
and if you live on that side of the 405, you cannot literally travel east after about 3 o'clock.
It is bumper to bumper to get over the 4.5.
405. So you have this enormous population that's balkanized that can travel west easily to dinner
and the movies and shopping, including the other side of the 405, Bel Air Holmbi Hills that can travel.
So to me, it was understanding that dynamic of how the mobility of people.
It's almost like the feng shui of the city.
Well, it feng shui, but also just the actuality of the mobility of how people moved.
Yeah.
So I've always wanted to stay local because that local knowledge is critically important.
And if you look at the most successful businesses in real estate in any category, it's usually local families.
And you get that from a feel, not from data, I assume.
You get it from a feel.
You get it from learned information or living it.
Yeah, you're stuck in bumper to bucket of traffic.
You know you don't need to pull.
I drove my kids to school every morning.
And I know at 8 o'clock in the morning, you can barely go.
and if you want to go pick them up at three,
you need an hour to get to the 405.
Yep.
So that I think is super important.
What we would do is if we go outside the state,
and we're going to go outside the state for a number of reasons,
we would just make sure that we have a lot of really local talent
surrounding us to backfill that kind of knowledge that we're going to need.
Why are you going out of the state then?
What are the reasons?
Well, California and Los Angeles are very difficult to invest in anymore.
especially L.A. City.
We have not built anything new in L.A. City since the Palisades very intentionally because it's too
over-regulated, too expensive, too unpredictable.
And frankly, you know, we spend an enormous amount of money on our properties on security
because the city, you know, has struggled with having enough police.
And we're very adamant on having a very safe, secure environment on our properties.
So I want to move our capital.
I hate leaving El.
L.A., but I want our capital to go into places that I know where's going to grow and be safe.
Now, I don't have to leave California to do that.
That's why we're investing in Calabasas.
It's a great community.
We'd love to do more in Glendale.
Incredibly good communities, safe schools, clean streets, safe streets.
Those are the kind of things we're looking for.
But there's also great growth happening in, like, Nashville.
I was born away by Nashville.
How many years do you feel like you kind of raised your hand with the local government and said,
hey, these things aren't working?
We need to make changes because this wasn't something that overnight you were like,
oh, this city doesn't feel safe anymore.
I'm going to move out of state or I'm going to move out of, I'm going to move up to a different county.
You know, listen, a lot of years.
And I worked for three mayors.
I had the benefit of working for Tom Bradley when I was in my 20s as a commissioner.
I worked for Dick Reardon as a commission.
I worked for Jim Hahn as the head of the police commission.
So I understand the city.
So I worked for the city for 17 years while I was growing my business.
So I understand it well.
I understand what was working and I understand what's failing.
And so much of what we're doing now is just failing
because we have leaders that frankly aren't qualified and they're incompetent.
And they're not bad people.
They just don't know what they're doing.
And if you look at other cities, it blows my mind on how well they're doing.
There's no reason that L.A. shouldn't be doing well.
It's only not doing well because our leadership isn't making smart, aren't making smart decisions.
And we're paying the price for it.
Do you already follow up there?
Are you going to run for president?
No.
It says we're here to announce.
Yeah, right.
Yeah, yeah, yeah.
Comment?
Yeah, right.
How about that for breaking?
What other, what other, but I don't want to be, you know, let me add, before you interrupt you, I'm a very optimistic person and I love this city.
Yeah.
And I believe in the city.
You're not moving out of the city.
We're not doing anything like that.
And I think this city will get back to where it should be in terms of being the most productive city in the country.
It just has to.
Yeah.
And it will eventually with the right leaders.
I was optimistic during your campaign.
Well, I tried.
I've heard a lot of, a lot of negative takes on L.A.
and things that are going right.
And I just keep coming back to like the waves crash on time and the sun shines on time.
And so Los Angeles will be great for a very long time.
And the rest of the things are solvable.
Well, yeah.
I think I think the, because of the natural environment, it sort of enables some poor government.
You get a lot of shots on goal.
There's always new people.
You do get more.
You do get more shots on the world.
But you do have a net decrease of population.
That's what's going on right now.
Yeah.
So, unfortunately.
Just like, you know, I remind people, if we operated the Grove and it was dirty, there
were encampments, it felt unsafe, people vote very quickly with their feet.
Yeah.
No different in cities.
Sure.
And so there is a tipping point that people are going to say, you know what, I know the weather's
great.
I know the views are great.
Blah, blah, blah.
but my quality of life now or the quality of life for my children have gotten to a point that it's not worth it anymore.
Sure.
I mean, we should never get to that edge.
We both continue to make this decision.
We work here in Hollywood, but our families are not in the city.
We both moved out of the city.
And I would love to, I would love to buy a home in the city someday, but there's a bunch of things that would have to change.
What cities and states do you think have the best sort of business environment right now?
What's appealing?
Because I'm sure there's places that would love to have your business
and would offer a number of incentives to try to bring them out there.
But then I'm sure there's places that are just already great and you want to set up shop.
Well, we've spent time, like I said, we spent time last week in Nashville.
I was very impressed.
I met with the mayor of Nashville.
Very impressed with him.
There was a lot going on there.
And businesses moving there, but the streets are clean.
You know, the environment was great and people are happy.
You can feel the energy along the streets.
So it was terrific.
Austin was the same way.
We're focused on Austin.
Last week or, yeah, it was last week.
We've been moving around a lot.
We just covered a big chunk of the state of Florida from Palm Beach to Coconut Grove.
A lot of interesting opportunities.
Coconut Grove is a very cool city down there.
So we're looking at a lot of places, but I would also say in California, like our property in Montecito, I think that region of Santa Barbara is managed very well.
And we're doing another project up there. We're expanding the retail up at the hotel. We're starting that at the end of this year. We're investing a lot of money in workforce housing for our own employees actually on the property so our employees can live there.
And Calabasas is a good example.
We're putting in another $130 million.
That was a property that I built 30 years ago.
It's effectively that downtown.
But it's an incredibly well-run city.
Good schools, good neighborhoods, and it's safe and clean.
And same with Glendale.
I mean, Glendale is a phenomenal city.
And we want to invest more in Glendale.
So you don't have to go far.
Culver City's done a hell of a job.
I mean, look at what's boomed in Culver City with the offices that have gone there.
Yeah, I was shocked at the office.
lease prices in Culver.
Look at Century City.
It's part of L.A.
Yeah.
But it's the part of L.A.
Because it's sort of this contained bubble that's clean, safe.
There's a lot of emphasis by the ownership there versus downtown.
Basically the same office product.
And the office product downtown because of the homeless problem and the crime, you have a 40% vacancy rate.
You go to Century City, you have the highest rent probably in the United States outside.
of New York City.
Oh, wow.
So that just tells you what people are looking for.
What do you think it takes to make it in real estate in 2026 if you're an up-and-comer?
I think the opportunities are huge.
You know, you mentioned AI.
I would tell you, I think anybody coming into whatever industry today, coming out of college,
the opportunities are now endless because the world is on a pivot and it's going to be a little
bit inefficient. And inefficiencies are the greatest opportunities. And because there's so much
uncertainty how AI is going to impact different industries, that's the best time to be leaning into it.
And then finding out how, if you want to be in real estate, how AI is going to create a better
guest experience, how it's going to create lower cost of building, how it's going to create
lower costs of operating, designing. I mean, we do things now in our company through
AI, I would have never thought we could do a year or two years ago. And one of my biggest
frustrations is I'm constantly pushing the team. What more can we do in AI? Are we adopting
everything we should be adopting? And so I think it's just jumping in. Jump in, get in, take any
job you can, is what I tell people coming out of college, work really hard, don't necessarily
do what you're just passionate about,
that's great,
do what you think you're really good at.
And if you're really good at something
and it marries up with passion,
then that's unstoppable.
And then you just keep going.
We'll close with the challenge for everyone listening.
Use AI to feng shui your home office.
Wherever you work,
take a picture of it,
uploaded to chat, GPT, tell it.
That's actually a great...
That is a great application, John.
I think it'll work. I think we're close.
That's brilliant.
might be able to reposition your desk, follow the room.
You're the cutting edge next generation that way you married those two guys.
I actually got into feng shui like two or three years ago, re-did my whole office.
It was so much more relaxing.
I'm a true, true believer.
Well, you married one of the oldest cultural science with the cutting-edge science.
That's very cool.
Yeah, it can take time to get up to speech.
You should have a horn.
Thank you so much for coming on the show.
We will wrap up here.
Leave us five stars on Apple Podcast and Spotify.
Sign up for a newsletter at TBPN.com.
And we will see you.
tomorrow. Goodbye. Cheers.
