TBPN Live - George Sivulka, Topher Albedo, Cyan Bannister, Lee Jacobs, Preston Holland, JFK Files, Rubin AI Chip
Episode Date: March 19, 2025TBPN.com is made possible by:Ramp - https://ramp.comEight Sleep - https://eightsleep.com/tbpnWander - https://wander.com/tbpnPublic - https://public.comAdQuick - https://adquick.comBezel - ht...tps://getbezel.comFollow TBPN:Â https://TBPN.comhttps://x.com/tbpnhttps://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235https://youtube.com/@technologybrotherspod?si=lpk53xTE9WBEcIjV(09:32) - NVIDIA Announces New Rubin AI Chips (20:50) - NVIDIA and Taco Bell Team up on AI Ordering (35:37) - George Sivulka (51:27) - Topher Albedo (01:05:49) - Cyan Bannister and Lee Jacobs (01:23:52) - Preston Holland (01:46:15) - The Timeline
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You're watching TBPN. It is Wednesday, March 19th, 2025. We are live from the Temple of
Technology, the fortress of finance, the capital of capital. This show starts now. We got a
great show for you today, folks. We're talking Nvidia. GTC just happened. The Goat, Jensen
Wong, the Leather Jacket Killer dropped a bunch of impressive news. We'll break it all
down, tell you what the stock's doing.
Also, Nvidia's partnering with Taco Bell, let's go.
Huge.
This is a huge development.
The streets have been begging for this.
AI powered tacos, it's coming, it's not a joke,
it's a real story.
Also, it's actually pretty interesting.
And then we're gonna break down Intel,
what's going on with their new CEO,
whether or not Intel is gonna split up.
This has been something Ben Thompson's been hammering
for over a decade
Are they gonna finally listen to him or is he gonna change his tune?
He's breaking it all down in a new strategic update that we're gonna take you through and then we have an interesting deep dive into a
Defense contractor not a defense tech founder
But a defense contractor made seven billion dollars and became one of America's biggest alleged tax cheats.
Very interesting story in the Wall Street Journal.
Hopefully we'll have time to get to that.
But we also have a bunch of great guests.
So we're gonna talk to some folks, give you some news,
give you some updates,
but we gotta start with some amazing news.
Folks, the astronauts are back.
They're back.
They're back.
NASA, SpaceX, everybody working together.
We don't typically hit gongs for returns from space but we should hit one for
every day that they were in space 300 gong hits folks 300 gong hits gonna be
here all day it was supposed to be an eight day tour it was supposed to be an
eight-day tour they were up there for 300 days Clark on the timeline says how
it feels to return to say if you really love space though,
it's kind of an amazing opportunity.
I've been saying that.
They're pretty comfortable.
I think if I get an extra 292 days for free.
Yeah.
Imagine you're at the Amman.
You book eight days.
And they're like, hey.
Do they get paid overtime, by the way,
when they're up in space?
I mean, it's kind of a 24-7 gig.
Do they get frequent flyer miles?
They can just go back forever now?
It should be something where every extra hour
Yep, you're in space your comp your hourly comp sort of increases by 10%
If something goes bad like you just become like it's really there it's great
It's like an Armageddon that movie where they're like, okay, we're gonna have to go blow up the asteroid
Like what do you guys want to be paid?
They're like we don't want to pay taxes ever again
It's a great movie and
Jack has some good commentary on the timeline as well
He says if you put quote pod of dolphins greets
Stranded astronauts on splashdown at the end of a movie like The Martian. People would scoff and call it ridiculous. And Jake in the comment says life is
sometimes more beautiful than fiction. It's a beautiful thing. I'm just so
happy they're back. You know this turned into a little bit of like a not really
like a culture war story but it was very much like oh like it was political. It
became a little political but I'm just just so, it's an inspiring story.
The astronauts made it through.
SpaceX came to the rescue.
NASA sorted it out.
No one got injured.
It's just great.
As the news, we look a little bit silly not doing a post-game
press conference, being out there in the water.
Yeah, yeah, yeah.
If you ever watch WSL, which is this, yeah,
not your kind of thing,
but it's the global surf.
No, no, no, it's the world surfing.
World surfing.
They have a guy in the channel,
which is the section of the break
just outside of where the waves are crashing,
and he's on a jet ski,
and he's sort of doing these sort of interviews.
Next time we have a splashdown, we gotta be there. Next time will o'brien does a lot of work in the ocean
He says there is something truly divine about dolphins
I believe they and whales exist in a nearly entirely different class of animals to the rest
They are hyper intelligent and frequently show incredible levels of knowingness
I it would not surprise me if they know exactly what's going on in this situation. That's cool
Well, here's a little factoid you might be fascinated by
There was a NASA astronaut
funded experiment in the 60s with a researcher named Margaret
Lovatt mm-hmm and a dolphin named Peter and they did have they did have sexual encounters
And but great Jordy and they did have sexual encounters.
That's great, Jordy.
Thanks for bringing that to the show.
But it was a part of,
NASA was trying to have an experiment
to see if they could teach the creatures to speak English.
I think I've actually heard that story before.
Anyway, moving on to something less controversial,
Donald Trump mentioned that the astronauts
were indeed stranded.
Deleon over almost a year ago said crazy
that there are two American astronauts
stranded in low Earth orbit without a clear answer
on how or where they're gonna get home
and no one's talking about it.
He got community noted, it was a whole backlash,
like total fight over the definition of stranded.
Are they stranded?
They could come back any time,
but there's problems with the one capsule and they're just doing tests
and maybe they're just being an abundance of caution
and they actually could go if they needed to.
Anyway, the White House has issued a statement
and they said they rescued the stranded astronauts.
They used the word stranded.
And so that's probably how the history looks.
We'll remember it.
They were stranded, but they made it back
thanks to American innovation.
And I'm so glad that this didn't wind up being some international fiasco.
Anyway, can you imagine?
I mean, I was away from, uh, I was away in DC, obviously on Monday,
I slept in a hotel on Sunday.
I can't imagine being away from my eight sleep for 300 days.
That would be excruciating.
That probably the worst part about being stranded in space.
If you couldn't bring an eight sleep, I imagine the eight sleep team would have tried to get
eight sleeps. They're very good at delivering that. But like they did for the Doge team,
but I can imagine there's the transfer mechanism and potentially the cost. Right. And eight
sleep is very inexpensive compared to sending a capsule up to space. So the delivery costs
could have been a...
Well, hopefully the team's on it.
Aid Sleep are nights that fuel your best days.
Turn any bed into the ultimate sleeping experience.
We can't recommend an Aid Sleep enough.
And I am back.
You're back?
Not at my best.
I got an 84 last night, but I did sleep for...
Oh, I smoked you, 93.
Let's go.
Wow. Eight hours and 38 minutes. I got a little bit cocky about two weeks ago
averaging 80s I was in the 90s and then I let it get to my head we're back we're refocused and
eight sleep is having a president's day sale our code for $150, R code gets you $350 off.
Oh, that's a steal.
You got to go to this.
And let's get back to the show.
Well, we have some breaking news here.
X, the Everything app is now worth $44 billion.
The valuation is a rebound for Elon Musk and its investors
after the social media site was valued at less than $10 billion
in September.
Let's hear it for the X team, folks.
This is great.
Brandon, Tyler, the whole crew.
I got to just hand it to them.
I think the X algorithm has never been in a better place.
It's gone through eras.
There's been the slop era.
There was the maybe racist era.
There's just crazy politics all over the timeline.
And I feel like it's perfectly dialed
where I'm seeing entertaining stuff.
I'm not missing any tech news.
I'm seeing all the high signal people,
the David Holes from Mid Journey.
He posts like once every few days.
It's always really interesting.
Although we did miss some news yesterday.
We hit a little bit.
But like I feel like if I'm on X,
I'm seeing everything that's,
everything that's relevant to me,
and then also some fun stuff,
and it's the right balance.
So I gotta just give a round of applause to the X team.
They've just done a fantastic job.
They've helped us a lot with launching these.
They had to go to a dark place
to get to their adjusted EBITDA of 1.4 billion.
I heard that.
And we're very proud of them.
And they're gonna be launching payments soon.
So if you've ever, if you've ever wanted to pay your mutuals,
you're gonna get the chance to do that.
It's been a whole lot more.
We covered this sort of repricing,
I think like a month ago at this point.
It was rumored and now it's confirmed.
It's great to see.
But congrats to everyone at Axe.
Fantastic work. I mean, the platforms get better. And
I actually went and did a little tour of the other platforms to see just like could we
even multi stream our show over on threads, blue sky. And the functionality just is not
there. Like I think blue sky limits videos to like three minutes long. It's like can't
upload a three hour show if it limits three minutes, it's ridiculous.
Are they trying to fry the attention of their users?
They must be, yeah.
It could be a dark.
It was funny when we talked to Joe Weisenthal
about that and he was like sheepish,
like no, no, I actually really like X,
like I just post there every once in a while,
like you know, it's kind of dodgy.
I was like, I genuinely wasn't trying
to like call him out on that. I was like, I genuinely wasn't trying to call him out on that.
I was like, should we be doing that?
Because I want as much reach as possible.
Like, I see this as a business.
This is about money more than anything else,
as we've said multiple times.
Anyway, speaking of money and guys who make a lot of it,
Jensen Wong hosted a massive conference for Nvidia.
He called it the Super Bowl of AI, which we love.
We love sports analogies in tech.
They announced the new Rubin AI chips
and some corporate partnerships.
So, gentlemen.
I love the title of this.
Nvidia CEO says AI computing needs to surge 100-fold,
which is like, imagine, I mean, it's pretty great
that he can go out and say this and everybody gets fired up.
If a pharmaceutical CEO came out and said you know usage of SSRI
surge a hundredfold everybody would get pretty angry but we love the chips yeah
love the chips I don't even think the Celsius CEO could say that about Celsius
usage of Celsius needs to surge a hundredfold the GDP demands I mean, usage of Celsius needs to surge a hundredfold. The GDP demands it.
We're gonna get 10% GDP growth.
Satya called it, but he called it for the wrong reason.
It's Celsius.
I mean, unironically, usage of our sponsors
needs to surge a hundredfold.
Yeah.
Like there should be hundreds of more customers.
No, this is why we wanna see companies
doing large scale M&A using watches.
Yes.
And go acquire two million Daytonas.
Yes, yes, yes.
And go, you know.
Daytona.
Always the Daytona.
It's common ground.
It's common ground.
It's just a store of value.
It's the Bitcoin of the watch world, I suppose.
It is, it is.
The gold.
Anyway, the Wall Street Journal's breaking it down here.
Chief Executive Jensen Wong tried to quell investor concerns
about the artificial intelligence boom Tuesday
at an event he dubbed the Super Bowl of AI.
The world will need 100 times more computing power
for advanced AI than it considered necessary a year ago,
he said of the conference,
that has grown from a sleepy chip developer gathering
in Silicon Valley to a rock concert-like event
that filled a hockey arena.
I love it.
The AI expansion into models that can reason
and act as agents to carry out tasks for humans
will require far greater computational firepower,
which comes from the kind of chips
that Nvidia manufactures.
Jensen Wong said, this year, this last year,
this is where almost the entire world got it wrong.
Nvidia shares have been volatile
since the release of DeepSeek,
but there's also been a lot of other things going on
in the market since January.
Obviously, tariffs and just general Trump,
what's going on there.
There's been other competition, other entrants,
Intel's retooling, as we'll go into.
But there's a lot going on.
And then the market's just been selling off as a whole. A model, so DeepSeek was released.
But Jensen basically wants to put the word out
that we're back up.
Yes, that's exactly it.
We're back up.
A model released by a Chinese startup
that said it had to build sophisticated AI models
that required fewer of NVIDIA's chips.
That led some investors to question
whether future AI systems will need fewer NVIDIA chips
for training and day-to-day operations.
Some Jevons Paradox Disrespecters right there.
Oh, bad day for those investors.
Potentially, we'll see.
Never disrespect a paradox.
Never.
Because it'll come back to bite you.
It will.
So-called reasoning models spend more time thinking.
There's the internal reasoning tokens
that I'm sure you're familiar with,
about a problem before delivering an answer.
They break each prompt down into steps,
a process that is best used for complex problems,
according to companies building those models.
They might generate so much data
that computing speeds will need to increase
to process the data quickly for users.
We've all seen this.
Users won't want to wait 10 times longer
to get an answer that relies on 10 times more data.
He said that deep research is kind of the canonical example.
It's fine to go fire off a query
and then come back 10 minutes later,
but it'd be better if it came back immediately.
And that's what we want from Nvidia, baby.
Wong also spent time hyping up AI agents,
which are designed to complete tasks
such as booking flights
or making dinner reservations for humans.
Agents often rely on reasoning models required.
This is the simple use case that we're all just begging.
One person to build.
Yeah, yeah, it's like to book a flight.
I do think this is one of those things that,
it's one of those things that's so deeply obvious,
but if you just built a really good version
of OpenAI's operator, but for booking flights and hotels,
you could probably get to some ridiculous run rate.
And yeah, you're gonna get cloned
and wrecked by Fang eventually,
but you're gonna have a glorious few years
where you can just run it.
Yeah, some glorious secondary sales,
maybe some dividends in there.
It's gonna be a good run.
The amount of computation needed is easily 100 times more
than we thought we needed this time last year.
Reiterating the point, let's go.
He's like, analyst?
I am the analyst now.
Oh, our projections?
We were off by 100x, actually.
And it's bullish.
It's bullish.
It's great.
But this is the real story.
He unveiled a new line of chips called Rubin
that are expected to be available
in the second half of 2026.
And so, Nvidia has a chip series,
but then also they package those chips.
So they do chip iterations based on the different
manufacturing technology, and then they package those
into the gaming versions, which are like the 2080,
the 3090, the 4090, the 5090,
and then they also do the A100, H100, et cetera.
And just a little insight here,
because we were talking about name popularity yesterday.
Rubin is the 2,924th most popular name in the United States.
I expect this to surge in the Bay in 2026
as Rubin rolls out.
People just kind of get it in their head.
Little baby Rubin comes into the world.
Do you think Rubin sandwiches will become more popular?
That's true.
You know, pastrami on rye.
What's the Rubin sandwich trade?
Yeah.
Got to get on public and get the Rubin index.
It's a little bit of an Nvidia.
We see Jimmy John's dominate the app store charts.
That's where you go to get a Rubin.
And then you get on OpenAI and you
inference some reasoning models using Rubin chips
Yeah, it's just Rubin all the way down. Yep the Rubin. Yes. Yes the Rubin underpins everything
Option the AI super chip named after the astronomer who discovered dark matter
And that's cool name is set to have more than three times the computing capabilities of the ultra chips an ultra
Version of the Rubin will offer 14 times the performance of the Blackwell," he said.
The Rubin will need to be a monster hit to meet sky-high investor expectations for the chipmaker.
Analysts expect this series of NVIDIA chips to generate nearly $40 billion in revenue in their
first year of sales and more than $95 billion in their second year, according to consensus estimates.
NVIDIA shares were down, though, by more than 3% in their second year, according to consensus estimates. Nvidia shares were down though,
by more than 3% after the presentation concluded,
slightly more than the tech heavy NASDAQ composite,
where there was a broad tech sell off,
along with declines in the S&P 500.
So we are reaching bear market territory,
not sure if we're fully in it yet,
but it's been rough couple months.
If you put a hundred K
into
Nvidia when they went public
I'm gonna run the numbers here. You would you would have
It just needs to be adjusted for the stock but but yeah, yeah, you'd have a lot of money folks
It'd be a lot of money, but you'd also be very old
and Nothing is more valuable than your your youth. Yeah
Anyway, just being in the game
The company also announced partnerships general motors to help provide underlying technology for its autonomous driving fleet as well as a partnership with Disney
Google DeepMind called Newton that can simulate physical systems. The time has come for robots
Said noting that there is growing shortage of human labor.
True.
This is an area where Nvidia can build on its legacy
as a gaming company, which demanded it create virtual worlds
in which objects and people behaved
as they would in the real world.
With a slow thinking capability,
Nvidia's physical AI can help robots perceive
and reason about their environment
and fast-
Wong's focus is actually amazing.
Oh yeah.
If you think about if most CEOs that had gone on this run
would start to let it get to their head,
they'd start cell phone,
they'd start mobile device companies.
Sure, sure, sure.
He'd be buying humanoid robotics companies.
He would just be doing a lot of stuff
because they have such a big balance sheet.
And you just don't see him doing that.
He's just focused on the next chip.
Yeah, hasn't gone into fabrication.
It's a strong partner of TSMC,
no word that he's trying to get into that market.
And then also, even the gaming chips,
they never even did an Alienware style,
oh, we make a gaming computer.
I think they do actually make a computer
that you can buy now that you plug into a monitor
and keyboard and you can inference AI on it.
But that's like a very, very small extension,
very small adjacency.
I was looking at like a summary of Nvidia's history
and the AI summary that came up with it was like,
Nvidia pivoted to AI.
And it's so funny because I guess they did
in the sense that they were originally,
like the whole story of NVIDIA
is they came out of scientific computing,
needing to run more calculations in labs,
then graphics kind of came up and people realized
that with parallel computing,
you could render individual pixels
all simultaneously as opposed to a CPU.
So you get this massive speed up then,
and then they took off during the gaming boom.
And then ultimately, the AI researchers.
And you were a big driver of a lot of that
momentum and growth because you were gaming super hard.
I've built multiple computers with many Nvidia GPUs.
They're fantastic.
They're the best.
But then, yeah, obviously AI came up
and that was kind of, I feel like it was ground up
in the sense that the AI researchers really said,
hey, we can run our algorithms faster on Nvidia GPUs
and then the CUDA ecosystem kind of blossomed from there.
But it doesn't feel like it was like a deliberate pivot
from Nvidia, but they still were a massive beneficiary
and that's what has added what, like two trillion dollars
to their market cap in the last couple years.
It's great.
Jensen is doing a lot of heavy lifting
for all the robotics companies
because he says everyone pay attention.
This could very well be the largest industry of all.
Yep, I love it.
I mean, it makes sense if you look at the labor market,
it's pretty big.
This is crazy.
Hotel rates in San Jose were up to $2,500 a night
as the city was festooned in Nvidia colors.
Restaurants and coffee shops will earn
their entire month's rent over the course of a few days.
San Jose Mayor Matt Mahon said in an interview,
hosting the event will be a test
for how the area handles the Super Bowl
and the World Cup next year.
So it really was the Super Bowl of AI.
It's great.
But you know what Jensen Wong's Achilles heel is?
Or his Achilles wrist?
Doesn't wear a watch.
And yet his cousin Lisa Sue over at AMD does.
Has got some hitters.
Hitters.
And so Jensen, you gotta go to Bezel.
You gotta get a luxury watch.
Bezel has 23,500 luxury watches,
fully authenticated in-house by Bezel's team of experts.
Go pick something up, pick up a hitter, make a statement.
We'd love to see it.
Make a statement. And you can bet that we will be doing risk
Fascinating that he's a jacket guy, but not a watch guy
Sometimes one is a gateway drug. He probably has something he just hasn't really
One of my favorite guys is also yeah
Just like it's you know two sides. sides of the same coin.
Okay, well moving on to more NVIDIA news,
we got tacos folks.
AI will soon take your order at Taco Bell and Pizza Hut,
and NVIDIA is partnering with Yum Brands
that owns Taco Bell, and it's an interesting story.
Basically when you go to the drive-through,
instead of talking to a human over a very scratchy
voice line where they can barely hear what you're saying,
you'll just talk to an AI agent essentially.
And it's kind of the most constrained conversation
you can possibly have.
You're just ordering from a list of like 20 items,
so you can very easily Use an open source technology like whisper or any sort of you know
Speech to text so get that in there and then map that to oh they were saying cheeseburger
They probably meant this they probably meant Big Mac. Yeah, we can clarify that so so the things here. That's interesting
maybe we'll get into it in a bit, but
This feels like sass but this feels like SaaS?
This feels like enterprise SaaS?
Is this potentially a marketing oriented partnership,
but why is Nvidia trying to deliver voice AI
at the enterprise?
So that's what's interesting is that the actual IP
of the SaaS lives with Yum Brands.
Okay, so they're developing it in-house.
Yes.
So Yum Brands has a CTO, a Chief Digital Officer
and Technology Officer, Joe Park.
And he said they're using NVIDIA's tools,
but they're building it in-house rather than relying
on third-party vendors with prepackaged apps.
So what's the thing that people always steal out of cars?
The catalytic converter? Sure.
So the new catalytic converter is just stealing the GPUs
from Taco Bell.
You know, they have like onsite GPUs.
People just ripping them out.
They're like, they got Rubens and Blackwells in there.
You just gotta go, it's 100K, you know, quick.
And that becomes the new hot scam.
Yeah, I think it'll be cloud based hopefully.
Well, that's the whole thing.
But maybe it needs to be on-prem.
Why do they need to actually,
if they're partnering with Nvidia
and they're actually buying chips.
I mean, have you ever read those articles
about Chick-fil-A's DevOps team?
They're like one of the most high-performance.
Yeah, they're cracked and they're just like really good
because they have to deliver the software
like distributed on the edge because it can't
Always go back to the headquarters. It needs to be like quick
You can't have delays every time you push a button
So they hosted all the way and they deploy all this and there's all the security stuff and they're actually like really really think
Do you think these recruiters are just on LinkedIn reaching out to these super senior? It's like Jane Street guys
They don't ask hey, would you be open to new roles? I just think what do you think about chick-fil-a and the person comes out. They're like, hey. The recruiter just, they don't ask, hey, would you be open to new roles?
They're just saying, what do you think about Chick-fil-A?
And the person comes back.
They're like, I love Chick-fil-A, bro.
I eat it every day.
For sure.
And so he said, we want to own the intellectual property.
This is the head of Yum's Yum Brands Technology Division.
They operate 61,000 restaurants.
And Park, Joe Park says,
we want to own the intellectual property.
We want to own the technology.
That's a shift in our strategy as we think about AI.
And they recently announced Byte by Yum,
a proprietary platform that will house the new apps.
And Park is the president of the platform.
They want that tech multiple so bad.
Yeah.
They're up 2% in the last few days.
Are they?
Yeah.
You're on public?
OK.
Third party vendors, however, will
have a role in certain areas, the company said.
Andrew Sun, NVIDIA's director of AI business development
for retail said the partnership was unique for NVIDIA,
partly because Yum's advanced in-house tech talent. The Yum team was primed to take advantage
of Nvidia tools and application frameworks like its NIM microservices, which is designed
to aid AI development. Yum's 2,000 technologists, they have 2,000 programmers and tech people
basically. They will use Nvidia software to build apps that leverage open source models
and take full advantage of the computing power of Nvidia's GPUs. They will use Nvidia software to build apps that leverage open source models and take full advantage
of the computing power of Nvidia's GPUs.
Nvidia will also provide guidance and advice.
Building in-house with Nvidia helped bring the cost down,
Park said, since the AI chip giant helped Yum
maximize every bit of compute on Nvidia GPUs.
I love it.
As a result, the app scale better and seamlessly fit
into Yum's tech stack.
I mean, you're talking about SaaS and the tech multiple.
There is an argument where this is much more aligned economically with YUM brands because,
yes, they have to fork over the money to buy NVIDIA chips, but then they kind of get the
NVIDIA software probably loosely for free because I think a lot of these are open source
projects that are maintained by Nvidia and I know someone who works at Disney on like the ride development and
When they build a new ride, they use the most cutting-edge technology
so they go and they they they'll actually build something that looks like an Nvidia gaming computer and
When you walk into like the Star Wars star tours like whatever's driving that
Simulation is the best at the time
star tours, like whatever's driving that simulation is the best at the time.
But then once they build it, they lock it in
and it stays there for like 40 years.
And so they're amortizing that R&D cost
as well as the CapEx of whatever chips are running there
over a long time.
And then it's good and it's loved
and people don't really expect it to change.
And so for Yum brands, it kind of makes sense
that it's like, okay, yeah, we're going to figure out exactly what hardware do
we need to actually take someone's order effectively.
Yep.
What software do we need?
And then, yeah, we don't really want
to pay a SaaS license forever to some company that's
like shipping a Navy for better features.
A lot of the SaaS companies, they
would set the pricing for Yum Brands.
Cool.
We have this tool.
There's no
minimum commit, but you've got to pay
10 cents in order and look how much money you're saving because you don't
have to use a human
to take the order. But then but then
eventually they say, well, we're doing
millions of orders a day and this gets
very expensive very quickly.
And you're just sort of at some point
replacing the cost.
Totally, yeah I mean the rise of online ordering
and I guess digital channels is remarkable.
Yum Brands took 19% of orders through online channels,
basically their app in 2019.
It's up to 50% already, pre-AI, just the app being popular. A lot of people,
when they show up to McDonald's, they order on the app and then they just pick it up because
they're like, I'm going, or it's faster than waiting in the line. And Yum Brands wants
to get to 100% through digital channels rather than humans. And this is kind of the last
step. You already walk into some McDonald's and there's like kiosks where you just push
and in a lot of airports, it's the same thing. And so consumers end up spending
more when they buy via digital channels Park maintains because the restaurant
can upsell, personalize, and entice eaters through notifications and that is
critical as the fast food industry faces a pullback amid inflation concerns and
churning economic policy. We love everything about digital sales Park
said. The more we can create channels,
whether it's voice ordering,
whether it's going to be tied to our kiosks,
whether it's going to be tied to AI investments
to help customers go to our mobile app.
I think all of these things add up to helping these
in these economic environments.
It is wild to think that these major food operators
are trying to replace human labor
at the customer interaction
level and in the kitchens. Yep. And there's gonna be this sort of squeezing
effect where eventually it's easy to imagine and not even too distant, in
not even the too distant future that there's one employee, one human employee
per location who's just walking around sort of monitoring making sure
everything's you know getting served properly and then location who's just walking around sort of monitoring, making sure everything's, you know,
getting served properly.
And then eventually it's just one human
for every five locations and they just sort of drive around.
And then eventually we're all paper clips.
This was actually mapped out in this sci-fi book,
I think it's a book called The Automat.
I think that's what it's called.
It's basically a cafeteria that you walk into.
And I mean, it's the vision of what you see it like an Amazon store where there's no checkout
Basically, there's just these I think this is actually a real place in New York in like the 50s or 60s and they put the
Food in these like little cubbies and then you could just say like, okay
I want cheeseburger you open it up you take it and you pay for it and
Dave Friedberg actually started a company
that was kind of in the same vein called Eatsa
that was the same idea where when you walked into the store,
you didn't see any human beings.
You would just see, okay, I, you know,
tap some buttons or swipe my credit card
or tap on the mobile app, and then my order is just there.
And behind the scenes, there were still people
making the food, but his vision at the time was to automate everything
on the back end as well.
And so, yeah, you kind of attack it from both sides,
and then eventually you just get to, yeah,
like the truck shows up and fills up the slop of fire,
and the meat goes in this way,
and the carbs go in that way,
and you slop it all together,
and everyone just takes from the hose.
Cows walking in, cows walking in one side.
It's great.
Humans coming in to just grab the food on the other.
They don't even see each other.
Yup.
Speaking of- Bull market and beef.
Speaking of cows, on the 101 right now,
there's a billboard that says, by PETA,
right around all the people whose homes burned down,
that says, meat brought the heat.
And basically blaming all the fires on just humans,
loving a steak here or there.
But anyways, we don't talk about animal rights on the show.
This is a business show.
Yeah.
Well, if you are encouraged by that news,
or maybe discouraged by that news,
why don't you go over to public.com
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Yeah. It would be awesome if somebody did a take private of PETA and then you could
sort of trade against, it's almost like a prediction market.
You keep saying take private,
but you mean take for profit.
Take for profit.
Take for profit.
You mean take for profit.
Yeah. Yes.
Yeah, yeah, exactly.
Take for profit.
I mean, we've said this,
they already know where all the most delicious
endangered species live,
and so they could easily start selling those rights
to hunters and poachers,
like overnight they could be printing money.
Yeah. And so, I mean, it's just a fantastic economic opportunity.
That's such an insane... We've spent decades developing a map of like where all the most
delicious exotic animals are in the world. And now it's time to capitalize, capture all the value,
trade it at 1000X multiple and just go to the moon.
Yeah, but they could apply the same framework they do
for what are the hunting licensee,
like you've got to get like a tag or whatever,
so they could do some proper demand planning
around those ecosystems and make sure that there's real longevity in those markets.
For sure, for sure.
Well, we got a guest joining in three minutes.
So we're going to set this up with some timeline posts
that we saw.
You know, we never talk about politics on the show,
but the JFK files broke.
And there's a tech angle, so we wanted to talk about that. So Brett Farf,
I don't think that's the, that must be somebody impersonating the famous quarterback.
Maybe it's the actual quarterback. I don't actually know. But Brett says, I don't have
enough life to go through 70,000 JFK files.
Anyone know what really happened?
So reading from this, I don't actually know the details.
This is the real Brett Favre.
It is the real Brett Favre.
Okay, it's the...
He says he's in his bio, he says,
former gamer, one-time pigskin thrower, concussed film.
Okay, so Brett Favre, Trump know, Trump released the JFK files.
There's 70,000 documents out there relating to the JFK assassination, JFK's presidency.
And SWYX, I believe that's SWYX, host of a great podcast on AI, says, all you chat with
PDFMFs, you have been preparing your entire life for this.
Don't miss your shot.
And George Savolka, a friend of the show,
who's coming on in a few minutes, says,
we've processed all 80k pages of the JFK files with AI.
What questions do you want to ask?
Well, we're going to ask him a bunch of questions
in just a few minutes.
Yeah, it's almost like they time the JFK file release
with generative AI so that the gen AI companies
could get a layup and demonstrate the power
of the technology for the world.
Yeah, I think Biden said that.
He was just like, I would have released them,
but LLM technology just wasn't there.
The context windows just weren't big enough.
I was waiting to be able to do proper rag on these.
Anyway, Devon AI tweeted,
Prime Will Depew would have embedded the entire JFK files
and shipped a rag enabled chat app by now.
And I was just like, what is this post?
Cause I think this is like from the official corporation.
This is from Cognition.
And it's a very funny post.
They're posters.
And it's like, it's so insider.
Speaking of Will, he's coming on the show.
He's coming on the show next week.
This next post, I was laughing at this earlier.
He says, 10 things I learned in YC Winter 2025.
One, never let no one know how much dough you hold.
Two, never let them know your next move.
Three, never trust nobody. Four, Never let them know your next move. 3. Never trust nobody.
4. Never get high on your own supply.
5. Never sell no crack where you rest at.
6. That credit, dead it.
7. Keep your family and business completely separated.
Money and blood don't mix.
8. Never keep no weight on you.
9. If you ain't getting bags, stay the F from police.
10, if you ain't got the clientele, say heck no.
It really hits when you censor it,
like that's fantastic, Jordan, you did a great job.
We need a, like a beeper button,
so whenever there's this rare word,
we just hit that instead of saying the word.
Yeah, very funny.
And yeah, long history of rap lyrics in Venture.
And I think we have George joining the show right now.
George, how you doing?
I'm good.
Is that a white claw or a Celsius on your desk?
This is a Celsius.
Very good.
Fantastic.
PG-13, I love it.
Are you a white claw in the middle of the day guy?
No, I'm just a third cup of coffee guy.
OK.
So, yeah.
Yeah.
That's my brand.
Where do you max out?
Where do you hit your sort of zone of genius with caffeine?
Is it in the 300 milligram range, higher, lower?
I think the unfortunate thing with caffeine
is I'm probably like half a cup of coffee,
and then it's just less productive.
I think it actually just distracts you slightly.
You need to be like, just.
So you go for three because micro, so you're
just so good at what you do that you got to make it a little bit
harder to have fun.
It's when you're when you're jet lagged or delayed, you've then
you then you've got a kind of discount or, or you need to rely
on Lucy or you know, all the different john kugin things.
We're on three cups of coffee.
Okay, oh, you're on three cups of coffee. Okay, oh you're on three cups of coffee.
Is that because you're diving into the JFK files?
Can you break us down?
What have you found so far?
Take us through the story.
That is actually why I am on three cups of coffee.
I was up late responding to different,
you know, conspirators on the internet.
But yeah, last night, as many folks know, there was a dump
of 80,000, formerly unreleased pages with no redactions to the JFK files, or the Trump
presidency. And obviously, no one has time to read through 80k pages of like scribbles
and scratch and a bunch of scan documents from the 70s. And we uploaded them to our system that usually
looks at virtual data rooms and a bunch of financial and legal
documents and instead just toss them all in there and like
instantaneously had access to an AI that could look over them. A
lot of interesting things that that came up, some of which I
can talk about on this on this podcast
Or I guess live live live show and some of which I'm probably less keen on
It's definitely like a variety of different mentions of multiple shooters
There were a few different mentions that people thought were of UFOs, but in reality it it was OCR getting stuff wrong. So there's nothing too interesting on UFOs. But then there's also, and I'm trying
to pull back into some of the old questions that I was being asked, a variety of different
mentions of folks like, I believe, Jay Garrett Underhill. It was interestingly enough,
someone that a lot of conspiracy theorists believe
was assassinated by the CIA for going and claiming
that it was a CIA inside job.
The very interesting piece of the entire dump
is that you might feel like if you were to guess who are the most
mentioned people, you know, you might met you might guess that it's like, you know,
Lee Harvey Oswald and JFK and a variety of other people. But it goes like in if you extract
all the entities from every document, JFK is first, john Kennedy is second. So you know,
just double mentions of JFK, then central intelligence is the third most mentioned, you know entity in the documents
then Fidel Castro
So so there's there's there's I believe if you actually pull up
18 documents that are thoroughly about Fidel Castro and then the fourth entity is FBI director and FBI agency
So as you kind of go down the list,
you can actually see like lots of mentions of Cuba,
lots of mentions of the CIA and the FBI,
but not as much on the other standard people
that folks would usually go and look into.
A lot of documents also mentioned Martin Luther King Jr.
Do you think applications of your guys' tech,
and more broadly, some of these models,
can help us just get a better understanding of history,
for every big story, like the JFK assassination,
there's just this incredible amount of evidence,
some of which is real, some of which is not.
They're all from different sources. And it's almost, if you have one human that sort of
dedicates their life to the topic, they can sort of figure out the truth behind it.
Is it possible that this is obviously not what, you know, what Hebia you guys are working
on, right?
You're sort of focused on the enterprise, but do you see a world where we just get a better understanding of these
sort of major historical events by kind of hacker historians leveraging, you know, what you guys are
doing here with the chat with the JFK files product? Yeah, I think that ultimately a lot of
history is subjective and the history books are written in a way that like presents
always one side of the story. And as you see a shift away from what I would call like,
synthesis, right, like history books towards people using first party knowledge, and then
orchestrating effectively an AI over whatever they'd like or whatever question they'd like,
you'll actually start to see people change. And the way that they work and the way that they understand history,
the way they understand historical events change. And just like social media allows
you to basically validate your own beliefs, I actually think AI can be used as a tool
to present like any side of an argument, whether good or bad. And that just means that there's
less maybe social control that traditional media news outlets and
publishers of books would have over like the cultural zeitgeist and how people refer to
historical events. Do you think there's, I mean, now that people are so aware of documents will be
embedded in LLM systems, and this is how these large troves are processed.
There's some sort of meta gaming going on where, you know, if I wanted to implicate
you in the JFK files, I could have released 80,000 files from JFK and then added another
200,000 files just about George.
And all of a sudden it's going to look, people are going to go, oh, well, why is George mentioned
so much and you know they don't really realize that these are
completely unrelated but by by contextualize contextualizing them as
like one block all of a sudden I'm kind of like data poisoning it is that do you
think that's gonna happen in the future yeah so so interestingly if you look at
if you look at things like RAG models,
so traditional, like retrieval, augmented generation,
and you ask questions like, who are the people mentioned?
You can data poison it.
One of the things that you're seeing
with a lot of deep research products like Hebia,
and so this is just like a differentiator
between Hebia and ChachiBT Enterprise,
or between Hebia and even like
the Perplexity spaces product
is that instead of like going and picking a search engine, Hebia goes in reads every
single file and tells you whether or not they're related or not. So it's not search engine.
It's more infinite effective context window. So they I can process a lot more information
and using that it's better about, you know, having slightly less bias
or having the data skewed in a way that a search engine might.
Speaking of context windows,
I know that there's been a little bit of an arms race.
Google, I think, has the biggest one at a million tokens.
Is that an important lever to pull
when you're building your product and your system? Is that an important lever to pull when you're building your product and your system? Like, is that an important optimization vector or is it just,
let's find the smartest model or the cheapest model or maybe cost doesn't even
matter because of your clients? What are you optimizing for?
Ultimately, we're trying to build the product that an AGI with infinite
resources and infinite intelligence would use.
We're not trying to build the AGI or the model or like the longer context window, we're
trying to build an agent orchestration platform, where you
wouldn't judge, you know, a artificial super intelligence
by its ability to use an abacus or to like to do computations in
its own context window, you would judge it by its ability to
use a tool like Excel to do structured data processing. Similarly, we think that like the best way to do unstructured data processing won't even even be in a larger, effective context for one model, but rather ways for it to orchestrate sub models do computation on every file. And so if you look at what's going on with the JFK files, you're actually having one God model orchestrate
a bunch of other smaller models
and read with full attention over every document,
but not have to jam that all
into one infinitely long context window.
It's an infinite effective context window.
Was there any like pre-processing
that you had to do with the files?
Because I imagine a lot of these are like screenshots
or like photos of like
pretty messy scans of documents like it's not exactly like a JSON file a ton
of different processing one of the the worst parts of like running an AI
company like processing old documents is that the documents like aren't are messy
and like ideally you'd want want a multimodal model
that could process pictures of every document and do that.
But that's even more expensive, even slower.
There's a context window issue there.
What we do is we have probably the highest throughput indexing
and the highest accuracy indexing engine
that will actually use multimodal models
for really hard documents,
sometimes use standard OCR,
do like table and layout detection,
and all this other stuff to feed it into something
that LLMs can like process in an easy way.
Can you talk a little bit about the history of the company?
Because you started like before the AI boom,
and I remember you describing the company early on
and I was like, ah, that sounds kind of cool.
And then like I saw you again, like a couple of years later, I was like, ah, that sounds kind of cool. And then I saw you again a couple of years later.
I was like, oh, this guy's working on the hottest
thing in the world.
So what's the prehistory of the company?
Prehistory is I think I made an early bet on large language
models, and it paid off.
I was in a PhD at Stanford, and I was working on, honestly,
just studying meta-, because I thought
it would be a really important piece of technology. And as kind of like summer of 2020 unfolded,
OpenAI destroyed all of our research, they released a paper on GPT-3, which was, hey,
large language models are meta learners. And it took like the academic world that was trying
to build AGI and we're like,
okay, you're never gonna do it.
It's gonna happen in a closed source way
and open AI will probably be the people that invented it.
And so I think being close to that shift
and being close to the realization
that this technology was gonna be important early on
was like, okay, I should probably leave my PhD
and this will be the most important product
and technology that I can build. And then spend the next two years, like, in the desert,
searching for customers that would pay for anything, building the best possible enterprise
product that I thought future agents, that I thought future people working alongside
LLMs would want. And that just set us up to strike in a really fast, big,
and market grabbing way when the iron was hot.
I think, yeah.
Oh, please.
You're focused on the enterprise,
but I'm just interested to get your opinion here,
because we talked about it yesterday
with Scott from Cognition.
Do you feel like we're close to,
have you seen any teams get that you're excited about
around like building a truly great consumer AI agent?
We've sort of been promised for a long time
this like workflow of like, hey, we're gonna book a flight.
It'll book your hotel, it'll do this.
And we just haven't, there's no dominant product
that's doing that today.
I'm curious just to get your opinion there
Do you feel like we're close to that super super magic moment other than the sort of chat GPT sort of?
Conversational chat search if people talk more about like super intelligence timelines than they do about just like AI booking me a flight
Yeah, I want to know I want to know your flight booking agent timeline. Yeah, that's what I want to know. It's definitely more near term than a paperclip. Yeah. Paperclips
are are your airplanes. I would say useful agents in consumer almost assuredly will be
solved by the big model providers.
And so it's almost like the worst space
for a startup to work in.
Honestly, there's a million startups now building B2B AI,
like trying to compete with us
and a bunch of our other competitors
are trying to build, it's like, it's already too late.
Like if the whole world's trying to do it,
like you're already way too late.
Like that you have to start way before
everyone's trying to build it.
But I think it will be done by OpenAI this year,
or sometime in the next year.
I don't think it's going to be a startup that does it.
And I think it's just not because it requires partnerships.
It requires, like, honestly, API handshakes between agents
and APIs of external providers like Delta and United.
And I think that'll be a problem that
requires a large language model scale company,
a training scale company to develop.
Yeah, I think that's a good point.
We have the anti-bot industrial complex that's just
preventing bots everywhere.
And so if you're trying to build a consumer AI agent that's
just a rebranded bot, it's very hard to do unless you're open AI
and you can go to DoorDash and say, look, let's do this deal.
Our users want this.
We're going to be able to drive a very meaningful amount of traffic.
Can you give us an update on where the company is, where people can find you, and just wrap
it up because we've got to move on to the next guy?
Absolutely.
The company is Hebia AI.
You could just search Hebia on Google
and then click on one of our paid ads
to drive up our customer acquisition costs.
And it's Hebia.com now I noticed.
You got the dot com.
We got very bullish.
There was someone squatting on that for like,
you know, the longest period of time.
And I was like, they know exactly who I am.
They're just gonna charge me a crazy amount of money for it.
But yeah, you can find us on Hebbia.ai or Hebbia.com.
And I'm George Savolka on Twitter at G. Savolka.
And we should be releasing, as the Trump administration
releases more files, a variety of other interesting,
like AI deep dives.
So I give follow and big fan of this show.
Thanks for having me.
Thanks for calling in.
Yeah, it's been a fantastic way to just demonstrate the power of the product and and thank you for your public service
appreciate it
Bye
Citizen techno journalist citizen journalist my two favorite
wild-card JFK conspiracies
The driver was responsible. Okay, I think that there's this conspiracy theory.
You wanna grab the hat, John?
Yeah, yeah, the hat.
So people think that the driver was responsible
because there was like an,
there's a burst of acceleration right at the wrong time.
And it shows that like maybe he was in on it,
like slowing the car down to make the shot easier.
And then the really crazy conspiracy,
it was a suicide by JFK.
He wanted to like send a message to someone and so he was like, I'm gonna
die. So he got strangers. Right. I mean, I guess strangers use
that too. But there's an unlimited amount of
conspiracies. The crazy thing is, is I do believe there was
there was truly many, many documentaries released all at
the same time. Yeah. And it was just intentional. Like, I'm
sure the truth was always in there somewhere.
Anyway, let's move on to Topher from Albedo.
Welcome to the stream.
Wow, that is a great background.
The command center.
The command center.
In the command center.
Congratulations.
Thank you.
Thank you.
It's fantastic.
Yeah, Young Company incorporated in 2020, right?
And first satellites in orbit already.
And breaking news, you got to update your Wikipedia page because on Albedo space, it
says the company plans to launch its first satellite in 2025.
That's old news.
Old news.
Yeah.
Hopefully someone updates that we need to figure out the Wikipedia thing.
Yeah, we started late 2020 and Y Combinator, winter 21
batch. Fantastic. We got to start. Wow, hard tech in in YC
another narrative violation. But but break it down for me, like,
what does the satellite actually do? And like, where is the path
I see on the wiki again, plan to have a fleet of 24 spacecraft?
Is that accurate? Are you thinking bigger? And what
happens when this constellation goes up?
Yeah, so so basically what we do
We we build satellites that fly super low in this new orbit called Belio very low Earth orbit And so this first one they're pretty big. They're like walk-in freezer size
We just launched this first one on Friday as the cake top run transporter 13
So like the big satellite up top got dropped off in Leo as epic was epic drop off video of us getting like dropped off right over the Nile.
So that was super cool.
But the kind of novelty that we're bringing is building these satellites to
operate in this very low orbit for an extended period of time.
And so then we can capture imagery or other things at a resolution that today you
can only get from planes or drones on the commercial side or from the national systems
on the government side.
And so it kind of is a breakthrough
in terms of the data quality at low cost
that we can capture from this new orbit
where there's a lot of drag and different things
that have prevented people from building satellites
that could fly this low before,
but that's what this first satellite will do.
And we'll get down there in about two months from Leo to Vileo.
So talk about just from when you started the company, there had been plenty of
high profile, you know, space oriented companies, but it feels like I just can
imagine there was way less just excitement and interest even then when you
were starting the company, how have kind of conversations even on the capital side shifted since then?
Because I'm sure your inbox these days is full of inbound, but maybe it wasn't always a
case. Yeah, definitely.
There's a lot more interest these days from the capital allocation
community on the national security technology side.
the capital allocation community on the national security technology side. And for us, so where we got the idea was actually in President Trump's first administration, he tweeted this
classified satellite image, basically declassified it as the president. People saw it. They were
like, well, this looks like 10 centimeters per pixel, which is about the size of a coaster
that you put your drink on, must be from a billion dollar reconnaissance satellite. It
would be amazing to have commercially because it could replace planes and drones for all
these industrial applications that go through the pains of flying those platforms today,
but it would cost a billion dollars even from Lego because you would need a huge telescope.
So that's what initially drove the idea for very low Earth orbit. At that time,
say investors were still bullish on Earth observation as a whole today. That is not
generally the case. It's been a tough market in terms of the capital that has gone in compared
to what's come out. For us, tapping into that commercial aircraft and drone market, which is
just super fragmented and the value prop is pretty obvious. If you can match that resolution from
space, you have global coverage. It's on demand. your image spot's much more frequent and it's much cheaper. And so the resolution is key there.
And then to the question on the national security side,
there's this big shift right now
to proliferated architectures
because of counter space threats from our adversaries
that make our big bespoke satellites very vulnerable.
And so what has historically prevented that
in a lot of ways
is the capability trade-off,
where if you proliferate and build away more satellites
than a few big bespoke ones,
maybe the capability isn't as good.
In our case, Belio really unlocks these two things
that have previously been mutually exclusive,
which is that exquisite capability, but at low cost.
So now you can spend that cost savings on proliferation,
which is much more resilient, creates much more coverage.
And so, yeah, it's definitely a good time
to be launching this first satellite, B-1st Sevillea,
with the tailwinds underway on the national security side.
Speaking of national security,
when you see espionage and enterprise SaaS,
does that keep you up at night?
You guys are obviously in a much more critical industry
in many ways.
SaaS is important, but also having global visibility.
Neck and neck, really.
Yeah, neck and neck.
But yeah, do you think that how seriously do you guys
have to take security given that you're processing
all this very sensitive data?
Definitely, seriously.
And we not only from the data perspective,
but a lot of our technology is ITAR controlled.
And so that drives certain security levels.
We have what they call a tier three license
from the remote sensing regulatory body.
That means that we have additional kind
of cybersecurity requirements.
And so that has driven us to think about the cybersecurity and those sorts of things early
on because we had to.
But given what we're doing and the more exposure we have now than we did years ago, it's definitely
... yeah.
Can you talk a little bit about the pros and cons of VLEO?
I'm sure that you get higher resolution with smaller telescope.
I remember early on someone was telling me that, oh, imagine the Hubble telescope, just
turn it around and point it at Earth, and that's probably what the spy satellites look
like.
And there's probably some benefits there.
But then you're also fighting gravity.
So do you have like crazy booster capabilities?
Is that what you're optimizing for?
Like just pros and cons of V-LEO.
Yeah, so we would say actually the hardest part
for our architecture in V-LEO is like the kind of robotics,
precision pointing control system technology
that we need to build because the satellite's moving
so fast and we have this big telescope and a tiny angle.
And so being able to collect a bunch of different areas,
make those images not blurry.
That is where really the hardest part is for any big space-based telescope,
but especially in BLEO.
But then there also is a lot of atmosphere there as well.
So we have a bunch of propulsion on board, uh,
being heavy and having a slick area is pretty helpful for that.
And so like if you put, I think historically a lot of people have looked at Belia with CubeSats
and those just don't last like very long there because you can imagine like a bowling ball
versus a feather ripping through the atmosphere.
And so we pack a ton of mass in these pretty big satellites with solar arrays covering everything
because we keep them body-mounted opposed to deploying out like traditional satellites, which
Which which hurt some of the power
but then there's a bunch of like atomic oxygen stuff there too and there's special coatings and things that we do for that and
To protect the optics and the solar ray
So there's a bunch there's kind of like a bunch of different categories
The most obvious one is drag that for us our average mission life will be about five years per satellite.
It's actually very dependent on the 11 year solar cycle. And the good thing about the
drag though is it's a safe place to be. So like from a space safety perspective, there's
concerns in Leo, if satellites break, they're in orbit for you know, 50, 100 years. But
in in Belio, it's like a matter of weeks or days. And so it's not, you know, it's a sustainable
place to be.
Has running this company made you want to travel more or less?
I can imagine you just get an image of somewhere sometimes
and you're like, ah, been there.
I feel like I've been there.
I need to go to the Maldives.
I know what it looks like.
It's a bunch of water.
But I could also see it.
You see this place and you're like, wow,
this looks fantastic.
Yeah, there's no one else around.
I got to go to this barren island I found.
Not that you have time to travel, but someday maybe.
Yeah, yeah, I have definitely gotten better
at my geography skills running this company for four years.
But I mean, we won't start getting our first pictures
in a couple months when we get to Velia,
so that's really when we'll have been there, done that,
in terms of all the sparsely imaging
and maybe travel less.
How do you think about the market size and the trade-off between commercial and government
contracts?
I don't know how much you can talk about the government size, but there's like famous examples
of satellite imagery being used to see how many cars are in the Walmart parking lot and
some hedge funds saying, oh, well, Walmart is going to miss on earnings because they
didn't have enough cars in the parking lot buying stuff and it's a proxy metric. Obviously hedge funds have a lot of cash, they can pay for a lot of data. It's
maybe less cool than, hey, we're helping keep America safe. But obviously it's a real market
like you're running a business, you got to sell to whoever you can. How are you thinking
about in the early stage for customers?
So with this first satellite will operate solo for the first two years, then we'll start
deploying more in 2027. And we have, we have this reserve program because there's a finite amount of imagery capacity that
we have. And we've signed 22 customers on that. And the by far majority are commercial. And it's a
breadth of different industries like we have mining, power lines, agriculture, mapping,
natural gas pipelines, like a lot of these different kind of industrial use cases. And so we see a huge opportunity there, not because there's
any precedent for it, because like kind of like I was saying, the Earth observation market
has not done as well as it was hoped. But from that aircraft and drone perspective,
and those proof points of those those contracts, we have kind of strategically
tried to cover a lot of those different applications so that for the first two years, we can demonstrate
the value across those. And we've like completely sold out of our capacity over the United States,
as well as a few other regions. Our allies as well are very interested in this level of exquisite data.
And so that will be a big customer base for us. And then from the kind
of split with the national security side, we have this, you know, not only this clarity satellite
that we have, but we've built the bus that we call Precision in-house for the VLIO environment,
and it can host these very large payloads. And so from a platform perspective and these kind of
proliferated but exquisite mission sets, that's where some of the opportunity
with the US government will be,
along with delivering data from our satellites,
but we also see the need for these dedicated platforms
and what VLEO can bring to the table,
not only for just pictures, but a lot of other things.
Do you think the dynamics of space
have made you and the team better operators?
There's so much around just sort of these
long-term planning horizons. There's so much around, you know, just sort of these long term
planning horizons, like startups traditionally are like, we're
just trying to do this as fast as possible. We're gonna ship,
we're gonna iterate. But like, that doesn't, you can't, it
doesn't, you got to move fast. But then you can't just, you
don't want to be breaking things. It's expensive to get
stuff up. And then it sets you back years. And that can be that
can kill the company. Right. So
has that you know how has that impacted how you build.
Have absolutely like learned a ton as a first time founder the last four years and it's been an amazing journey. We I think the main way we've approached that is just by hiring more experienced
engineers than the average startup would. And so that people know, you know, even whether they come from a new space
or kind of a tech world or like an OG aerospace prime world, they know exactly
what needs to be done from day one.
And so we've been able to move a lot faster via that while still with this
level of, you know, these aren't CubeSats.
These are like very complex space robots, basically with precision optics and crazy control systems.
And so we don't have the thousands
and satellite production line where we're like doing
the on orbit testing constantly,
but we've spent more time testing on the ground
and just kind of understanding, you know,
the traits based from an architecture perspective.
And I think that's helped us move faster,
even though it is a complex capability.
And especially the learnings we'll take from this first one.
And I mean, the commissioning that we're doing right now, we're like,
I think, like two weeks ahead of our internal schedule, because you wouldn't
expect to put up a space robot and it just like it's not buggy and stuff.
You have to fix stuff.
And we've been our engineers in here on the first day.
We're like, is this actually the real data or is this simulated data?
Because it's just kind of working. And I think a lot of that is just
smart design, like really good planning. And that's all kind of a result of the engineering
team and the bias towards the seasoned experienced folks on that side.
That's a great answer. We'll let you get out of here soon. Last question, how was DC?
DC was great. Yeah, I heard you were out there as well, right?
Yeah, very briefly.
The podcast, it's very important work.
It was great.
We did Manifest Demo Day, which was awesome.
It was this event to kind of present to different military and intelligence potential customers and users.
We had the big mock-up on stage of the satellite so you could see it to scale.
We had just done a pass where we had sent some dark dark pixels through the payload sensor and
Yeah, yeah, it was it was a great turn all the all the demos were honestly awesome
Like the the guys that put on the event that everybody brought out. It was it was pretty incredible to see all the tech
Yeah, Mike's a killer. He's awesome event
Anyway, thanks so much for stopping by. This is fantastic
Thanks. I'll be back Cheers, I want to see some of those photos of that. Anyway, thanks so much for stopping by. This is fantastic. Great to meet you.
Thanks, John.
We'll be back soon.
Cheers.
I want to see some of those photos.
Yeah.
Where are you sending it first?
Amman, right?
You send it to the Amman, and you zoom in so closely
that you can read the capital allocators' pitch deck
that they have at the pool next to them,
and you can see what they're investing in your competitors.
You've talked about the good fundraising strategy, right?
Yeah, leave your deck around Amman. Yeah, no, just good fundraising strategy, right? Leave your DACA around the Amon.
Yeah, no, just get a mole at every Amon
and have them print out the DACA.
The janitor.
And just leave them around the property.
Take them by the hot tub, leave them by the pool.
Whoever your head of spying is,
just embed them at the Amon as a janitor.
Let them kind of cruise around.
It's a 10-year game.
Let them become the manager at Amonkiri
and just sort of let them become
so embedded in the property and get the guests
really trust them and say, hey, are you leading
any series A's?
Yeah, yeah, yeah, what's going on?
You doing term sheets this week?
Boom.
Boom.
All it takes is one trade to make back all those double
bags of cash.
That's great. It is a very, very cool company.
He was kind of eluded to Planet Labs.
We got Lee Jacobs and Cyan Bannister.
Let's go.
Hey.
Welcome to the first chain.
Hey, guys.
What's up?
Nice chain.
What's up?
Congratulations, guys.
Thank you.
Thank you.
Already putting those LP dollars to work with some nice jewelry.
Yeah, yeah.
This little thing.
Yeah. That was a fun one yeah, that was fun one. That was fun
one. That was around here at Long Journey. So yeah, sometimes I put this on. Fantastic. Can you give
us the overview? Where'd Long Journey start? How'd you get here? What are you announcing today?
Yeah, Long Journey started in 2020 when Cyan and I, you know, we've been really good friends from our days at Angelist.
And she had decided that, you know, she wanted to go back into her roots at early stage.
And we decided to start a fund together. And that was in 2020. And that was like five years ago.
Yeah, I basically asked him to meet me at a coffee shop. And I said, what do you think
about me joining you? And we team up together. And he said, I've been manifesting this basically like, yes, and that was it. Like there was no further discussion really.
That was it.
Totally. I kind of knew it was going to happen. We had just had this really powerful way of
working together. And when she said, let's work together, I was like, yeah, I've been
waiting for you to ask for that. Let's do it. That was about five years ago. And today we announced our newest fund,
which is 181.18, as many 18s as we could fit in
with 18 on the end of it.
There's always a few more, at least in crypto, you know?
Yeah, totally, yeah.
There you go.
The numerology is big in tech these days.
Everyone loves numerology.
Yeah. Totally.
But I prefer a more creative one than just the 4.2069.
The 4.2069 is a little played out at this point.
I like that you're new tasers.
Yeah, we're going high as it means life.
And you probably heard L'chaim or L'chimisfer or something.
You're given 18 or 36, which is like life.
And we really think of it as our role is to,
is really respectful of the dollars we've gotten
from our LPs, but also to give the gifts to entrepreneurs
so they can give more and more gifts.
And ultimately we're pro-life.
I mean, that's not exactly what I mean to say,
but it's like, we love life here.
Yeah, of course.
Yeah, you know, long journey.
Yeah, is this, sorry if I didn't catch it,
is this Fund 3, Fund 4?
The third institutional fund,
but it's technically the fourth fund.
I tried to, it's confusing for a reason,
just to throw people off.
Keep them on their toes.
Third institutional fund.
Has the strategy changed at any point?
Obviously we have a very close relationship
with Justin Mares.
We've joked about this on the show.
He's a venture partner at Long Journey
for those that don't know.
And I always joke about it.
Anytime I see an exciting company,
Justin Mares is always like,
yeah, I got in at a two and a half gap.
I'm like, what do you mean?
So I mean, you guys have been very intentional
around valuation.
You actually have an extremely, I feel like,
risk on approach where some of the,
and not to say it's not calculated,
but you're willing to give $100,000 at some point
to somebody who just literally just has a crazy idea.
How, talk about kind of your strategy,
has it evolved or has it just been coming back, you know, always back to stage roots?
We start with our thesis, which is chase the magically weird. And when we went and looked
back at all of our companies that had the highest returns, they had one thing in common,
which was that nobody believed in them at the time. And so Justin is remarkable at finding people and companies at their inception point, where
sometimes he created inflection grants, for example, and he's always doing interesting
things on the edge, like doing things in EdgeCity.
When he started Keltland Fire in 2015, he was like, yeah, I he was like,
there's this thing called bone broth. And I was like, what's
bone broth? He was like, Yeah, you take these bones, you like
squeeze them, put them in a box, and you can sell them for $8 at
Whole Foods. And I was like, Okay, tell me more. That was
pretty absurd. Now, as you know, it's a thing.
Yeah, bone broth is everywhere and everything. And everybody
talks about it. So what we like to do is invest in things before it becomes a buzzword, and it becomes consensus. And so, we've got this everywhere and everything and everybody talks about it. So, what we like to do is invest in things
before it becomes a buzzword and it becomes consensus.
And so, when everybody is chasing, for example,
the application layer of AI right now,
we're thinking about what is next.
And so, we're already planning ahead for the future
that comes after what everyone's investing in right now.
And we've done that consistently
and I think that's where all of the alpha is.
And it really works for us and it's where we like to play.
Do you think it's getting harder?
People have talked recently about how the YC batches,
everything feels very on trend.
You've got defense tech space, AI agent infrastructure.
It feels like 15 years ago, there were still secrets, right? Whereas now, information gets
out super quickly. Now the benefit if you're an investor is
like, if you're ahead on a trend, you can invest in
something and then two months later, it's getting a 4x, you
know, markup and you look really good. But do you find that you
know, do you see that the internet is is making it even
harder to stay ahead of and find what's weird?
Or is it just about, you know, sort of thinking differently?
And no, I think that so I always think that I love Y Combinator. So I don't ever want to say
anything negative about them. But, you know, I think that they serve a great purpose when you go,
I found a couple of companies in my career at Y Combinator,
but you have your security, for example,
you're basically searching for a needle in a haystack.
And you're also, you're dealing with some pretty stiff
competition when you go in that room,
it's like the who's who of venture capital
and angel investing.
And so, I don't really wanna play in that arena.
I want to dream about the future
and figure out what's coming. So that when that entrepreneur
starts to go out and pitch people initially, a lot of
people will be like, well, that doesn't fit into our thesis. You
know, investing in nanotechnology right now, right?
You know, like no one's thinking about nanotech, but maybe
nanotech is one of the next things. And so that's where we
want to actually figure out, you know, where are we going
to be in six to eight years and that's, we want to get ahead of it and do the
picks and shovels of whatever that is.
So we did that with Crusoe.
We did that with Together AI.
We're doing it with, um, we have a stealth company that's, you know, in the chip
space, and so we're doing things that will power AI, but staying away from kind
of the, this Cambrian
explosion of people investing in things at high valuations.
Because we're not going to get a price advantage if we enter now.
We should have seen it in advance.
Yeah.
Yeah.
So can you tell me about the Diamond Age?
Oh my gosh.
Yes.
It's my favorite book.
It's by Neil Stevenson.
And I remember the first time I read this book, if you if you pick it up, and you tried to
read it, the very first 10 pages or so there's this character
that's so annoying that I couldn't get past the first 10
pages. And then my husband was like, Hey, he dies. And then
like, when it goes like by like page 11, if you could just get
it. But he's a horrible character with like a skullgun
attract to his head. Yes. But once you get through this, I think his name's Bud. He's a horrible character with like a skull gun attached to his head.
Yes.
But once you get past that, you know, Neil Stevenson,
one of the reasons why he's one of my favorite authors
is he's a historian first and foremost.
And so he predicts the future by going deep into the past
and understanding historically what the trends have been.
And you can determine how the future will play out
based off of that.
And so one of the things that he predicted among many things,
like in Snow Crash, the book that he wrote, he predicted meta, he predicted VR,
he predicted second life.
And there was a company called there.com in virtual reality period.
And then in the diamond age, he predicts an AI future where there's a little girl
who gets a book and
it's indistinguishable from an iPad and this book basically teaches her to adulthood.
And so you can imagine a future where scarcity, we live in a world of abundance.
So the other thing in Diamond Age is everything is manufactured and 3D printed and on a level
where everything is perfect.
So if everything's perfect,
the thing that becomes valuable is human innovation
and human thought and human artistry.
So while everybody's worrying about
how we're gonna mass produce art and music will be,
and code and all of these things
are gonna be created by AI,
the artisan is always going to be able to create
that desk that you're at, a piece of art, a piece of music that's original from the human mind is always going to stand out as being different.
And so I think that human innovation and human ingenuity and things made with human hands are just going to become incredibly valuable.
So I based a lot of my investment decisions over the past, probably over 10 years based off of Neil Stephenson's
work. And so I'm just a huge fan of his and I'm going to be on a panel with him coming
up. I'm excited about it.
Yeah. I mean, you think about Palmer with Oculus VR coming from Snow Crash. Deleon's
favorite book for a long time was Seven Eaves, another Neil Stephenson book. Can you tell
me about the actual diamond market? I believe you invested in a company that makes diamonds. And that's so
interesting to go from sci-fi to actual investing thesis. Yeah. So I invested in diamond foundry
early. And the thesis behind that was when everybody thought that they were just going to
make fancy diamonds that we wear for wedding rings, I thought, what is the secret here? The secret is that we're actually going to need compute and
diamond wafers are going to be a thing. And also, industrial diamonds, which are actually the more
expensive diamonds and they're not pretty, we're going to need that for cutting, for manufacturing,
and for all sorts of applications, saw blades are made out of diamonds. And I went around to other investors,
and I told them about this future, going back to magically weird, they're like, you're crazy. Like,
this is just going to end up being a three carat diamond. And this market is they kept comparing it
to the beers and caring, you know, comparing it to, you know, the diamond market. And I said, No,
that's not you're not seeing the bigger picture here. And that was completely informed by the diamond age
because in order to have this, you know,
post-scarcity future of abundance,
diamonds were a critical part of that.
And I don't know if you remember in the book,
but there are things that are made of diamonds in there.
You know, there are buildings made of diamonds.
They're just like, all of the technology was enabled
because of that unlock that we needed this material that was virtually indestructible.
How, how important do you feel science fiction is to the future?
Right.
It seems like, and, and is there more that the technology industry should be
doing to invest in, you know, we have, we've, we've had, uh, people like Jason
Carmen on the show who make documentaries about tech
today, he wants to eventually make sci fi but do we need to be
funding a lot more science fiction media? Is that one of
the ways we're running out of sci fi? It feels like we've
invented most of the things that you know, I grew up with except
for, you know, flying cars, but there's already flying car
startups, right?
Yeah, so my biggest gripe with Hollywood and with media in
general is it's cheaper to create
a dystopia than a utopia.
So when we move into AI generation,
we'll be able to create utopias cheaply.
And that actually will allow us to tell stories
about a scientific future that actually is possible.
Where before, in order to render all those things
and to get things that didn't exist
was incredibly expensive. So the filmmaker just went to the dystopia. It's much easier to create
a wasteland to create like robots destroyed everything than to create robots made the future
better for us. And so I do think here's what's really interesting. I gave a talk recently and
I asked everybody in the audience who here has read Diamond Age. only one person and he was 20 years old, raised his hand.
That is alarming to me that people are not reading more science fiction and not writing
more science fiction and not thinking about the future and what it can become.
You know, I'm really excited about shows and books like Three Body Problem, because we
do need to start thinking about we did send signals into space.
They will be received at some point and there will be aliens
coming if they exist. And so these are things that are existential threats, not only well to
all of humanity, that will bind us together where we actually start caring about things as humans
rather than nation states and things like that. Is when Earth is going to encounter an outside
force is going to be one of the most unifying forces
for our entire planet.
And so I think we do need to think about that.
It is a future that could happen.
Yeah, the utopia.
It's disturbing to me that more people don't read in general.
Yeah, we're not helping there.
I can't wait to invest.
We're reading a hundred posts a day to people.
No, I think the utopia versus dystopia thing is super important.
We see this on social media.
If you post, everything's bad, you'll get a hundred thousand likes.
But if you go, no one's ever had more access to food, education, healthcare, all this stuff.
It's like, nobody even engages.
Nobody wants to see that stuff.
We want conflict.
Yeah, we need good-
Dystopia means conflict, means antagonists.
I know, because if you think about it, we don't talk about a means conflict. And things about it. Um,
we don't talk about the 99% of everything that's going right.
We fixate on the 1% that's going wrong.
And it becomes this narrative that the world is going to connect curse.
The world is going to shit. And, uh, and, and basically, unfortunately,
young people, when you ask them if the world is a better or worse place,
they think it's a worse place because on Tik on TikTok, because they're on social media, because they're being
fed a feed of nonstop violence and death and Tesla cars blowing up.
And so your view of the world is dark and gloomy when it's actually, you know, people
are living longer, people are more prosperous.
You know, there's so many things going on that's just so great for humanity, but we
don't celebrate those things.
And so I'm really hoping that part of the next four years of,
when you see people working on deep tech and there's this new sort of
reinvigoration of technology where people are excited about the future,
that they start actually highlighting and talking more about the things that are
going right than the things that are going wrong.
That makes sense.
Sort of one last sort of random question,
I'm curious to hear how you guys think about this.
We seem to be entering a period
of sort of renewed nationalism globally,
like Europe's waking up,
America's fighting trade wars with our closest allies.
This comes at a time where,
Lee, I think we met for the first time
at this sort of pop-up city, right?
And there's sort of these renewed experiments
around cities, nation states, network states.
Do you foresee a future where people are traveling way more
and we're all investing globally,
or are we going through an era where,
do you imagine that most of this fund, as an example, will be deployed here in the US? How are you
thinking about international?
Yeah, let's say I answer the broader frame. I think from our perspective, we're really
open-minded. If you're really going to invest in the magically weird and do things that
are absurd before it becomes consensus, you have to stay
open-minded.
So we've done things all over the world and Europe and in Brazil and stuff like
that.
But in general, we've always been really excited about what happens in America.
Uh, and I think if I had to guess most of the dollars will be deployed that way,
but I, um, yeah, these little mini cities, it's such an interesting future to
imagine.
I do think that there will be, we're on the recombination phase and like the Havoc, actually,
the first name of the fund that I started was Havoc VC. Naval wanted me to keep it that
way. But, you know, maybe one day we'll get back to Long Journey, we'll rebrand in a few
years and you guys will get the exclusive on back to Havoc. But, Fantastic. But Havoc.VC was my URL.
But I do think that the recombination creates
the opportunities for new ways of living in new cities.
And Edge City, the stuff that Janine and team there
are working on is really powerful.
Where we met, Jordi, I don't know what you think about.
I think different countries have the culture
that we have in America where it's OK to fail.
Like when I speak broad, I go abroad and I speak in France or Italy or wherever,
I have entrepreneurs who come up to me afterwards and they say, you know, I don't live in a
culture where failure is an option.
And so I think that's one thing that makes us special.
We also have laws that are pretty well established around businesses, like that we understand
how the framework works.
Whereas if you invest abroad, you have to understand the legal framework of that country,
which can be problematic sometimes.
And then I think going back to the diamond age, the diamond age does cover network states
and it does cover some really interesting, very futuristic concepts there.
There's this group of people that they call the neo-Victorians. And they basically have everything that's made by hand,
but they're the most technologically advanced
and the most wealthy group of people.
And they basically band together on a set set of values.
And so it's possible that we'll start seeing
that going forward and we might see
investable opportunities in those,
but it's still very frontier
and it's still very on the edge. That sort of
thinking. But in general, I think probably a majority of our investing is just going
to stay in the United States.
Makes sense.
Love it.
Well, thanks for stopping by. Congrats on the new fund. We got to ring the size gong
for you.
There we go. Thank you for bringing the chain on as well.
It's a big fund.
It's great to talk to you guys.
Thank you. Thank you so much for having us.
And we'll talk to you soon.
See you guys. Good luck out there. Bye's a big fund. That's great. Yeah. Thank you so much for having us. And we'll talk to you soon. See you guys. Good
luck out there.
Very cool. It's hard to do. Hard to do for funds in basically
what they didn't call it fund for now I know Chinese in
Chinese the number four is for death. So yeah, that's probably
what from the numerology perspective, that's probably
why they skip that go straight into fund eight coming up quickly.
That's right.
The Chinese number of wealth.
That is right.
We got Preston Holland.
Welcome to the stream.
There he is.
There he is.
What is up, brothers?
What's up?
What is up, brothers?
How you doing?
If there's anything that we should talk about
in the temple of technology, it is private jets. I think that this is probably one of the more fitting segments.
Now we've been waiting for this. You're our private aviation correspondent.
You got the professional studio lighting set up. You're looking great.
Should we pick it up with a G650ER versus BBJ? You know,
like a lot of our, a lot of our listeners are trying to decide between those two.
Where, what, like what, what considerations would you make if you're trying to make a big purchase?
If you're going BBJ or 650 ER, personally, I'm going 650 ER for the sole reason that the market is far more liquid.
BBJs tend to sit on the market. I think the absorption rate is something like 450 days on market is the average Because you have to think you have Grant Cardone and Saudi princes
Those are your two buyers of your jet and if they don't like it then you're just gonna be stuck with it
Whereas with the 650 er, you know, let's say ramp might do another up round. I don't know
We'll see Eric's way too modest. He's way too modest.
Way too modest.
But yeah, I take your point.
I take your point.
But hey, Evan Spiegel.
He's also a buyer.
Evan Spiegel.
He's got a BBJ.
Yeah.
That's a good point.
He has his own hanger there too.
The snap hanger.
Yeah, when we discussed this,
our argument was that BBJ,
a little bit less flexible on where you can take it.
Sure, it makes sense if you're a politician,
you're landing at major regional airports, major international airports for big
campaign stops. But if you're more of a CEO doing the off-sites, doing the ski trips, you want something
that can land at a smaller airport. You think that's a reasonable way to think about it?
I think that it's almost like you've been reading my newsletter because I make that exact argument
because BBJs are very cool, but now you're limited
to really long runways. And so who, you know, the whole point of private jets is that you
get to access the over 5,000 runways that exist in the United States, which is a fun
fact. There's more airports than Chipotle is in the United States. So like just to,
just to put it into perspective of like how many airports there are.
Wow. And we got to triple it.
And then we got to triple it again.
We need an airport in every suburb of America.
I mean, that's the answer to the flying car.
I just have airports everywhere.
I can fly, oh, I'm going 10 miles across town.
We have a flying ER.
Yeah, we've had a popular flying car manufacturer
called Gulfstream for a very long time.
Yeah, yeah, exactly.
No, I always say, my line is you can sleep in a jet,
you can't fly a house.
So if you're making that kind of money,
if you're coming up, oh, should I buy my first house?
Should I get a private jet?
The answer is obvious.
The answer is obvious.
And you guys talk a lot about stock tips.
I mean, where better to get good stock tips than the FBO?
I mean, it is prime listening for stock tips.
That's right.
Talk about, I'd love to get a high level market update
on just private aviation broadly.
We're at this interesting time.
Are we in a correction?
Are we in a recession?
Is the economy crashing?
My sense is that the whales that sort of move
the private aviation market are insulated to some degree
from fluctuations in the market,
but what's happening in your neck of the woods?
So private jet flyers tend to fly above
small market corrections, right?
So, you look back to 2008, now there's a lot of carnage there and a lot of...
You've got bad practices, obviously, in real estate, you had a lot of bad practices in
private jets too.
And so, people were buying positions and flipping them and just a lot of nonsense shenanigans
that happened.
What we're experiencing right now is not that. The market has got really hot during COVID.
You saw, if you look at valuation softwares in private aviation, and they do exist,
you see this kind of depreciation curve, and then there's a pop right at the end of 2020,
tended to peak fall of 2022, which is when all the other
sort of assets. But really peaked in that. We've been coming down off that high. I wouldn't say
that we're back to normal quite yet. So if you look at the trajectory we should have been on in
2019 barring the pandemic, because you've got to remember, if you remember way back then,
which felt like 30 years ago,
but during the pandemic, so many people that probably could have flown private but didn't
now said, oh, well, I still want to be able to travel, so I'm going to go ahead and fly
private.
You saw Wheels Up, you saw Vista, you saw all of these companies just kind of go bananas
in growth because so many new entrants were into the market.
Well, that sense eased off as interest rates have gone up and the economy's cooled off
a little bit and the fringe private flyers.
An interesting quote that I heard in a happy hour setting from an aviation executive was,
there's a lot of wheels up King Air flyers going back to comfort plus.
They're not even the first class flyers. They're more the comfort plus flyers. And so, you know, we kind of had this
market correction, but this year there's some tailwinds for 2024, some optimism. 2023 in kind of
the transaction space was relatively slow. You typically see a bump in the fourth quarter and
we did again last year, but not quite as sharp as we had kind of in
previous years and what everybody's expecting.
A lot of people anticipating bonus depreciation.
And for those that are not obsessed with buying assets and depreciating them, it means that
you can take 100% of the cost in the first year to reduce your tax basis.
So what it ends up doing kind of when you do the math is about 20% of your purchase
price that you get in tax
savings in that first year. So if you finance the aircraft, now you basically are just paying
monthly for access to the airplane and are able to carry it over the life of the drone,
only the aircraft. Charter market slowed down a fair amount last year. It's recovered okay in
the first quarter this year, not to the levels that it was in 22 and 23,
but it's definitely better, sorry, 21 and 22,
it's better than it was in 2023.
But there's been this, and this is a macro shift
into kind of fractional,
the net jets and flex jets of the world,
even from owning aircraft or chartering,
there's been a lot of growth in kind of that segment.
So it's a little bit of what we're seeing.
Bonus depreciation, whenever it does get passed,
is definitely gonna be a stimulant
to transacting of airplanes.
When is the, when will that be decided?
Is it known and what's your,
is there a prediction market set up for this yet?
Are you going long?
That's a good question.
I would love to see if Polly Markets got a 100% bonus depreciation set up for this yet? Are you going long? That's a good question. I would love to see if polymarkets got a 100% bonus
depreciation set up when it actually happens.
So Trump addressed it in the State of the Union speech.
He said 100% costing.
That's kind of code word for 100% bonus depreciation,
as the rest of us know it.
It was almost through Congress last year.
I love that he's addressing the private jet market
in the State of the Union.
Yeah.
Well, the private jet market got, well, it's a beautiful,
funny that you mentioned that, it's
a beautiful contrast from the last budgetary proposal, which
specifically called out private jets something like 12 times,
specifically, in like a two page document, basically saying
we're going to cut all of the private jet loopholes for corporate executives, yada,
yada, yada.
Obviously, Trump, he likes private aviation.
There's no hiding it that Trump appreciates a good private jet.
And so, yeah, so kind of the sentiment is a little bit more positive.
100% of us appreciation actually almost made it
all the way through Congress last year,
but the Republican Senate did not wanna give
the Biden administration a win before the election.
And so it died, but it was there.
I mean, we were on the two yard line.
So I think, I don't know exactly when,
kind of what I'm hearing from some of my clients is they're anticipating
You know one of those any day now type things from what they're hearing in Washington
So I think it's any day now. What about Starlink? How has adoption been of Starlink on private jets?
It means it seems like it'd be a no-brainer
But are there barriers to actually retrofitting planes and are there certain planes that are easier to retrofit?
Is it expensive?
I imagine that it's got to be the number one request for a lot of people.
It definitely is.
Starlink is gobbling up market share, but as a percentage of the overall fleet installation
base, it's still pretty small.
I don't know exactly off the top of my head what kind of the percentage penetration is,
but it's growing faster than any of the other providers.
There's transitions.
Connectivity in private jets has undergone a little bit of a transition from surface
to air.
So think a cell phone tower to private jet to satellite from above low earth orbit. The so there's been the legacy ground to air systems
are kind of phasing out.
You've got the ATG 4000 for instance,
which is a very technical older wifi system.
Now they have the selection between,
do I go to the L5 wifi or do I switch over to Starlink?
And when you talk about, you know,
it's anywhere from 150 to $350,000 to install the equipment.
And then last time that I looked,
I think the unlimited wifi package was like 10 grand a month
for unlimited Starlink.
It's funny, the way they measure that is by speed.
How fast are you going is how they determine
how they're gonna charge you.
So if you go under 300 miles an hour,
it's like 200 bucks a month.
And if you go over that, it's like 10,000 a month.
So it's pretty significantly different.
You ever heard this line before?
What's the difference between private aviation
and crack cocaine?
I have, yeah.
You can quit crack cocaine? I have, yeah. You can quit crack cocaine.
I have a more, I'd love to get your take.
Vista Jet announced a $600 million investment.
I believe it was yesterday.
I think that's when we first chatted
about having you come on.
What are, historically private aviation, when we first chatted about having you come on,
historically private aviation, you see a lot of tech guys look at the market and say,
I'm gonna, I need to dominate this, I love this,
I need to get a piece of it.
We've seen sort of a lot of Silicon Valley attempts
at cracking the private aviation code
that just haven't worked for one reason or another. Some of these companies like even over the last few
years I feel like they spacked and then like really struggled right. Talk about
the the Vista fundraise and then maybe I'd love to kind of hear you expand
around is this should venture just stay far away and just let private equity
play their game or their venture opportunities in the category?
Yeah, so VistaJet just announced a $600 million fundraise,
which, interesting enough, that's actually down off
of the original leak came in the fall, where it was going
to be around a billion dollars.
And then come February, it was going to be $800 million.
And then they settled it at $600 million.
So it's not public information of what it raised at.
Vista is actually based in Malta.
So they're not a US entity.
And so there's a lot different reporting rules
and all of that kind of stuff.
Well, we're not going to hit the size gong,
because they didn't hit their target.
But a little golf clap.
Little pencil on the gunk.
But really, the main reason is when you think about software
and you think about financing growth of something that
has really low fixed costs and low cost of goods sold,
you can really gas it with a bunch of capital,
and it's gonna just grow
really quickly because your cost of goods sold
don't scale proportionately with that revenue growth.
And that's the whole beautiful point of venture, right?
Is that you can, if I've got a pile full of money today,
I can throw gas in the fire
and it's gonna grow exponentially.
Well, private aviation is just really expensive.
And so Vista, the reason that they raised this
mostly is for kind of a deleveraging activity.
They had levered up a lot of their assets.
They do have a really young fleet,
which is part of the appeal for Vista.
So if you guys remember back to Taylor Swift
flying back for the Superbowl,
if you followed that saga, she flew on VistaJet.
Because they're young airplanes,
they're really good at international operations.
So if you're going to Asia a lot,
or you're going to Europe a lot for the United States,
this is a really good option for you.
Because not every charter operator's great
at that type of international operation.
And so they had levered up all of their planes,
and then they went on a buying spree,
and they bought XOJet, they bought TalonAir, they bought, I mean, like literally went on a private equity
style roll up of a bunch of different providers in the space because having the thought that
if you get to a certain scale, then you all of a sudden unlock a lot of opportunity.
Well, if you think of traditional EBITDA, right,
if you remember what the D stands for, depreciation,
if you hold the assets, like that's a real cost.
That's not just a financial ad-back cost.
And so kind of restructuring some of the debt on their fleet
and freeing up free cashflow in order to be able to continue
to service their members.
And so, you know, they're not publicly traded.
They kind of flirted with an IPO a couple of times now.
But frankly, the companies in private aviation
that have gone public have, you know,
tended to struggle because retail investors
and institutional investors do not understand this space
because they don't understand the cost of,
the fuel fluctuation costs and the engine maintenance costs. And oh, guess what?
All of our pilot salaries just doubled because the airlines doubled.
So now we have to follow suit.
And so reporting quarter to quarter is really challenging in this business
because it's really hard to take a step back in a public market and kind of see
the bigger picture. And so that's kind of why these companies look.
It's part of it too,
that some guys and girls out there
love private aviation so much that they'll own an asset
almost as a trophy asset.
They just don't really care how much money it makes.
They just want to say that they're in the game.
Is that part of it?
And then if you're trying to compete
on really putting up earnings, you're like,
well, this guy doesn't care if he makes like,
as long as he's breaking even, he's happy. And we're trying to run a business here that that kind
of introduces a pretty poor competitive dynamic.
Yeah, I mean, there's no industry that is sexier. I mean, let's be honest, right? Like,
to say that you own a portion of a private jet company is something to talk about it,
you know, the cocktail factor, which is like a real thing
when you're raising money, right?
Hey, check out my B2B SaaS, my B2B HR SaaS that I own.
Like, no one's gonna be like, oh wow, tell me more.
Well, not after Monday,
but it'd be like what's your spying operation?
Okay, I got- What spies are you doing?
I got a question for you.
Has there been any corporate espionage meets private aviation, right? Somebody bugging
their competitors, Gulfstream, picking up those private conversations. Have we seen that before
in the past? Oh, none that I'm aware of, but that sounds juicy. You might be given some bad
after some ideas. Yeah, no, we know you got some stories, but I do have a Question on kind of like the future of the industry
Obviously a huge cost associated with with private aviation is just the pilot two pilots, etc
There's companies like what's the what's the one that does automation for the military?
Flight automation. Oh flight automation. I
Don't know Palantir?
Shield.
Shield.
Don't they do that?
I don't know, Shield, I mean they make drones, but yeah.
Yeah, yeah, okay.
Are there exciting companies working on autonomous flying?
I know a lot of the underlying manufacturers
have really good autopilot, but how close are we
to sort of more integrated systems
that are communicating with air traffic control
and actually just sort of landing.
You talked to a self-driving,
or like self-driving cars for the Sky company,
but they were working on the C-130,
and then the AC-130, more like troop transport
than private aviation.
But there's a bunch of interesting laws
he was talking about where you can't have
a non-deterministic system in the loop.
There, like you can have deterministic software for cruise control,
but you can't have an AI-generated
non-deterministic system actually choosing
to step on the gas or the brakes.
And so his solution was he puts an iPad here
that tells the human what to do,
and then there's a human in the loop at every step.
But I'd be interested to just hear about
what's the state of self-driving technology in planes?
Yeah, so there's a big regulatory issue.
The FAA is historically, well, it's the government.
So like, first of all, like, let's set the benchmark
of speed and innovation at that.
And then, you know, the FAA is somewhere below
whatever that benchmark is, which is by design.
Look, nobody wants to feel unsafe when they get on a commercial airliner
or even when they're getting onto a private jet.
Regulatory capture in this situation, to a certain extent, is good.
The problem is when you start to disrupt and interrupt some of that regulatory framework,
you have to create an entirely new basis
for how you think about some of these technologies.
So a couple of interesting companies that are doing this
and your point to the end of the loop,
that's totally right.
And frankly, there's a long slew of basically
the whole framework for the regulation
is built around the pilot. And so
you now have to create a scenario, basically create an entire new regulation for automated flight.
One interesting household name brand company that's doing really cool stuff in kind of the safety
world is Garmin. It's like they don't just make watches, they also make avionics and aircraft.
And so they came out with a feature, I don't know, a couple of years ago called Autoland.
And it's specifically designed for kind of the owner flown pilot.
You can get it in King Airs and Vision jets and TBMs.
I think Epic's about to come out with it, where essentially there's a button and I call
it the oh shit button.
And if something happens, you push the oh shit button,
and the screens go white.
And it says, OK, we're in emergency scenario.
It communicates with the tower.
It finds your nearest airport.
It puts your gear down.
It lines you up on the approach and literally lands you
on the runway without a pilot intervention.
Now, it's designed for, it's literally
designed for emergency situations.
It's not for every day.
But for lazy pilots.
Or a crew had a couple extra drinks and you know,
don't do that.
Don't do that.
Also don't-
Don Pering Yon, private jets, they mix,
but not in the cockpit.
Usually John gets angry if anybody mentions Garmin,
but it's in regard to Garmin sport watches.
No, yes, yes.
We're responsible for bezel. We're responsible at Bezel.
We're supportive of their aviation products.
Yes.
Yeah, well, the dueling apps on their sport watches is just UX.
Just.
But anyway, so that's an interesting company.
There's a company called Skyrise.
You guys may have heard of them.
They've done a couple of raises.
I got to fly their simulator over the summer.
It's a helicopter simulator.
Essentially what it is, it's a fly-by-wire system, fully reimagined avionics.
What it does is, now there's still a human in the loop and you're still flying it, but
what it does is it sets up an envelope that you can't go beyond and basically create
an unrecoverable situation. So helicopters have a lot of different variables when you're talking
about tilt and lift and all that kind of stuff. This basically makes sure that you as the pilot
cannot exceed those barriers and put yourself into an unsafe situation. That's really cool because
everybody loves to talk about flying cars
and there's been a lot of carnage in the flying car space recently. It seems like almost every
week somebody can't raise another fund. There's a lot of movement actually going to Dubai
now in that sector. The sovereign wealth funds are starting to pick up the slack where USVCs
have gotten a little tired with projections.
I mean 2025 is supposed to be our year of flying cars and I don't know if you see
any outside but I know that I personally don't.
But we got slop on the timeline.
Yeah.
So there's that.
Last question I'm going to leave you with Preston.
If you were flying you don't do this very often, but let's say hypothetically you're
flying in a commercial aircraft. pilot had an issue would you be able to land a Boeing 707 fairly easily
you confident in that i think everybody every guy every guy i know is pretty confident but
where's your confidence level at 10 yeah i'm about halfway through my private pilot so
i'm going to go with better than probably 80% of the guys
on board, 90% of the guys.
I mean, I had the friendly one.
You're the guy we're putting in the cockpit.
I at the very least know what to say
to the air traffic controller.
And I know the buttons that we need to push
to alert everybody that like, hey, by the way,
like heads up coming in hot.
Coming in hot.
Well, thank you for coming in hot.
This was a fantastic conversation.
We appreciate you stopping by.
Thank you so much, our private jet correspondent.
We'll have to do the next version of this.
On a private plane.
Thank you, by the way.
You were helping us look at a flight recently.
We didn't have a plane trigger.
But hey, if you're looking to fly private,
go talk to Preston.
He will walk you through the process
and get you some great prices.
So thank you for coming on.
Look forward to the next conversation.
Thanks a lot.
Thanks guys, this was fun.
Cheers.
If you were on a private plane, you get off
and you need to find a place to crash,
place to sleep, nice little vacation home to rent.
What would you do?
I would use the driveway of a Wander as a private airstrip
and I would just land at the closest one.
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hotel-grade amenities, dreamy beds,
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It's a vacation home, but better folks,
go to Wander.com and use code TBPN.
And also, they're giving away a Wanderer,
so sign up and you can win.
Not the whole house, but a free trip.
A free trip.
Wanderer.com slash TBPN, check it out.
Yeah, let's do some timeline, get out of here.
What do you think?
Let's do it, I'm excited for some timeline.
Yeah, me too, I'm itching for it.
It's not a real show unless you get some posts in.
I like this one from ATF recovery diver took the GF to the hell. Yeah museum
Suits of armor and
Crazy tapestries and and I love it. I love it. It's fantastic
And another thing that should be in the hell
Yeah
Museum is the pebble. Pebble is back.
Back in 2012, Pebble was my on-ramp
to wearable technology, says Michael Fisher.
And over the next four years,
it evolved into a proper smartwatch platform
that never lost its distinctive personality
until Fitbit bought it.
Now it is back with an open-sourced OS and new hardware.
I don't know, do you remember the story of Pebble at all?
Wait, it's called rePebble?
RePebble, because they're repurposing it
I guess they couldn't get the full calm, but this has been talked about for a long time
It was a YC company Eric mccoffskey became a YC partner after pebble fan
Fascinating company one of the few consumer hardware ecommerce companies
So was a bit of a mentor to me back in 2012 talked to them a bunch
So it was a bit of a mentor to me back in 2012. Talked to them a bunch.
Crazy business because it was a very popular Christmas gift,
as all consumer electronics are.
And so they had to do this crazy demand planning
and forecasting where if they didn't lock in the design
by July or August, then get them all made
and know their marketing plans to ship to the Best
Buys by October, to get them on shelves by November, to get them under Christmas trees
by December.
They would just miss their entire plan for the year because I don't know, 60, 70, 80%
of the revenue would come in that Q4 window.
And so very difficult business, but they definitely basically invented the smartwatch became very popular
And then Apple came out with the Apple watch and absolutely decimated them
But I don't think you should be afraid of me. I love this you now because as we've covered on the show before Apple isn't innovating
That is right, but who knows I'm on the site it says for those unfamiliar with pebble
It is an e-paper smartwatch with simple functionality,
long battery life, and fun, quirky design.
And it sounds like the founders just
self-funded everything to date to just get this back
into business.
And I love that.
He says, I have personally funded development
for these new watches.
I just really want them myself.
So very cool.
The whole team, as soon as they had, they had like a very tough funding environment
with the Apple competition.
They kind of framed it as like a David and Goliath story, but it didn't really break
through.
Apple was just delivering at such a higher level on the actual functionality and features
and just styling and distribution and all the different things integration that they
eventually had to sell the business.
But immediately everyone on that team, even even kind of just some of the random executives were like,
we gotta buy it back.
We gotta do it.
We go, I love this company.
And I love that hustle.
It's interesting, they haven't slapped an LLM
in this thing yet.
There's no mention of AI.
It's a hardware device in 2025 without.
I still think the kids watch is the opportunity there.
There are some brands that have done wristwatches for kids.
They already have it at Children's, Daytona,
Children's, Nautilus.
Yeah, yeah, yeah.
I guess we should have a Children's smartwatch as well.
For sure.
Well, when they get Pebble off the ground,
they need to advertise it.
I think they should put up a billboard.
I think they should go to adquick.com
because adquick.com makes out of home advertising
easy and measurable.
They could say goodbye to the headaches
of out of home advertising.
Only AdQuick combines technology, out of home expertise,
and data to enable efficient, seamless ad buying
across the globe.
Anyway.
Boom.
Moving back to the Wizz acquisition
which we covered yesterday,
amend and pretend is breaking down who made money.
Wiz backer Sequoia Capital is posed to deliver a return
of about 25 times its invested capital
from the cybersecurity startups pending sale to Google.
The multiple on invested capital,
MOIC is roughly 10% stake in Wiz.
Alphabet agreed to buy for 32 billion cash,
so Sequoia is about to reap three billion from the sale and a man this was Sean says was this is Sean
McGuire we'll have to ask him I mean he would he's definitely has worked with
the team I mean yeah he posted about it his haters are in are in disbelief and
now and so Amanda and pretend says it's good to see Sequoia and green oaks
finally get a win on the board Yeah, yeah, absolutely. You don't see that often. No kidding
Average week for them. Yeah
Size it is it is funny when when you are a really scaled
Allocator, yep, if a big exit is happening and your multi-stage fund and you're not in it. It's like
What were you doing the last five years?
You had how many, you know,
sometimes they just intentionally are passing,
other times they don't necessarily have an opportunity
to get in, but.
Well, let's move over to online dating.
Eric Yang at XAI says, he just deleted Hinge.
I will not go on another date until we achieve AGI.
The only late night grind in my foreseeable future will be of the professional variety
There we go instant banger you love these posts from the alpha
Just going to X or X AI and just getting into the banger vortex. That is the team
It's a scene, you know blowing you up. Yep, helping you hit some big numbers
It is it is like a remarkable shift from the pre and post Elon owning Twitter It's so crazy. You've seen blowing you up, helping you hit some big numbers.
It is like a remarkable shift from the pre and post Elon
owning Twitter.
Because before Elon owned Twitter,
I never saw a single SpaceX person on the timeline
or a Tesla person on the timeline.
And I really don't see them that often now.
So SpaceX and Tesla clearly have a culture of like, hey,
don't post.
But XAI and X, like the everything app,
their employees clearly like to get wild on the timeline,
which we love to see.
You got it, you got it.
Mene Marzakis says, if you leave before 6 p.m.,
be honest with yourself, it's a half day.
Love this.
L'OTAM banner.
Yeah, Mene's a good friend,
and he's on the founding team at another very close friend
And yeah, they're absolute grinders and they're actually I meant to put this in but they're company called Anon
They're working on B2B agent product and they're hiring for a bunch of roles. So go check it out. Shout out to the absolute dogs
Let's go to Luke Metro. He's
absolute dogs. Let's go to Luke Metro.
He's reposting a video of a Xiaomi EV factory.
Someone sharing that the SU7 Ultra parks itself
while he heads to a meeting.
Ben, do we have a video?
Luke Metro says, in 10 years,
Americans traveling abroad are going to look at Xiaomi cars
like Boris Yeltsin looked at American grocery stores.
Hey guys, if we don't, just for the record,
if we don't have video tomorrow,
I wanna see some angry DMs to Ben.
He just said tomorrow.
So anyways, I'll explain the video.
So this is a complete and utter knockoff of the Taycan.
Oh yeah.
It does look pretty cool.
Yep.
They made some upgrades.
They added a wing.
Does it depreciate the same depreciation curve?
I'm sure even faster.
Even faster.
Apparently this is like one of the top selling cars
Yeah in China. I mean it's crazy with these cars. They have one that floats you can literally drive it through a lake
And it won't sink that's amazing. They have another one that comes with a karaoke machine inside of it
They have the ones with like the LED bar on the back so you can send a message to the person that's tailgating you
They're having lots of fun, but yes,
we wanna stay competitive.
We want our car companies to be dominant.
He just sort of drives up, gets out of his car,
it perks itself.
It's a pretty cool demo, at the very least.
But if you're running a car company
and you wanna compete with Xiaomi,
you gotta get your finances in order, folks.
Time is money, you gotta save both.
Head over to ramp.com.
Easy to use corporate cards, bill payments,
accounting, and a whole lot more all in one place.
Go to ramp.com.
Anyway.
Ramp.
Ramp.
We got a post from Tyler.
It says,
Pomplona has the running of the bulls.
California needs the running of the bears.
At great big.
This is a great pick too, if you can scroll down.
He's fresh out of a run.
I love how he, yeah, he's really out there doing things.
You can just run from bulls.
Yeah, I wonder how much more dangerous it would be
to run with bears.
Do you think that's significant?
Bulls are dangerous, bears are very dangerous.
Is it comparable?
So I've seen, you would never have seen this,
because you don't follow mankind's greatest athletic
pursuit, MMA.
But the Russians, there's a bunch of videos
that come out of Russia with these wrestlers growing up
that actually wrestle with bears.
MMA, Muscle Man Assault or something?
What does that stand for?
Exactly.
Exactly, something like that.
You can wrestle with bears, okay
We were we briefly looked into getting one just I think the future of the Boy Scouts is just
domesticating bear our American young American boys learning to wrestle with bears, yep, and
learning the dance between sort of mankind
learning the dance between sort of mankind and
We got a post from signal he says every post you write should be instantly shareable to a group chat You need to give people at least one of the these three reasons and I'll take action immediately
To flex an opinion they couldn't articulate or hadn't considered until now to post a thought they're too afraid to say outright
To signal their own wit or intellect to everyone else
by sharing something extremely relevant, funny, or profound.
The best posts do all three at once,
and we call this a signal, a signal post,
named after the great signal.
Signal.
And I'd say if you're in Signal's group chat,
hats off to you, you're some of the most brilliant folks.
We really salute to you, and hopefully this post
finds its way into your group chat.
All right, there we go.
We got another.
You can always just glaze your way into a group chat.
Yeah, yeah, yeah.
I mean, somebody else was posting about that,
how like, it was Nikita.
Nikita was saying, you need to be really nice to designers
because it'll do numbers, and they'll share it
in their slacks, and everyone will look at it if you're nice to their designs.
And so that's another way to get into the group chat,
be shareable instantly.
Nate Cooper.
We got a Nate Cooper post.
I thought this was a good reminder.
Don't build to an exit.
Don't build to a sale.
Build a great business.
I think every entrepreneur, if you grow up reading TechCrunch,
you have this sense that companies just start,
they have a good idea, and then they get bought
for a billion dollars.
And those exits can happen randomly and by chance,
and you can get lucky, but the really big exits like Wiz,
it's like, you know, phenomenal outcome
in a very short period of time, but they were adding
like 200 million ARR a year, right?
So it's like they didn't need to sell
and they could have just kept growing the business.
They had a lot of optionality.
They could have gone public.
They could have gone, there's a bunch of potential buyers
at a range of prices and having that optionality
because they were just building a good business.
It's the best thing to do.
You just make better decisions when you're not desperate.
You don't need the sale.
You don't need an individual customer, et cetera.
Totally.
Should we go to Sean Frank?
Breaking down influencer marketing.
He is CEO of Ridge Wallet.
One of the best wallets in the world.
I carry one.
He's actually the top wallet salesman in the world,
I would argue.
I bet they sell more wallets than.
And I think of the Ridge wallet as a status symbol.
It lets everyone know when you pull out a Ridge wallet,
you take performance marketing seriously.
That's right.
They are a fantastic performance marketing organization
and everyone will know.
You get it, you get it.
So he says, I've spent 10 billion,
10 million dollars on influencer marketing.
10 million dollars on influencer marketing 10
I would think
Well, he spends a lot on Facebook so no I know but I feel like I gotta get those numbers up Sean come on
No, he spent way more than that. He's just he's just just picked a nice round
humble Influencer marketing is the closest thing to be able to pay for word-of-mouth marketing
You can't turn a switch to scale word- mouth, but influencers have direct relationships with fans they talk
To and with their audience youtubers in particular are getting a hundred percent attention share
It's the closest to word of mouth marketing you can pay for the time impression quality of these ads are high
Facebook ads are a swipe and gone a YouTube creator ad can be two minutes
There are five big ad units you should buy.
In feed, social posts, story posts,
in content, ad reads, on YouTube,
podcast ads, in content, rights.
It goes down.
Above ad units, let's talk program strategies.
Gifting, free product with guaranteed post,
affiliate, pay for content, flat fee posting,
CPM based deals.
So he goes into a bunch of details here,
but the important thing is I own a company
that does YouTube advertising for brands
and you can go use brandednative.com.
So thank you, thank you for the plug.
Branded Native actually got started via Ridge,
you know, basically running their in-house
YouTube marketing strategy.
It turns out a bunch of brands need it.
So it's now run by the great Maria Taverne.
You can just email DME, I'll connect you to her.
She's fantastic.
Run some ads, folks.
And run some ads.
We love ads.
I love ads of all types.
We got another post from Nir.
I'd like to publicly state, I don't buy the whole,
there will be a ton of new jobs thing for normal people.
There will be many new jobs, but not for normal people.
So lesson, be abnormal.
Yes.
Yeah.
Be goaded.
Yeah, skill issue.
Find some, yeah, I mean. Find some weird hobby or something,
or some weird segment of the market.
George was talking about leveraging LLMs
to understand historic history.
That's basically what he's doing in this one edge case,
as a marketing strategy.
But you could imagine
somebody who just nerds out using LLMs to better understand history and that's probably
a $5 million a year business if you just get the content right and really.
Yeah.
Yeah.
It's kind of like you don't want to be in a massive hoard of undifferentiated labor
because that will be the first target for an AI company.
Because they'll say, oh well there's 10 million people
doing the exact same job, it's very automatable.
Versus, oh yeah, there's a one of one person,
what's the economic value of creating an AI system
that can replace that one person?
Probably not that much, so you won't be replaced.
We got a fundraise from my friends over at Crossment.
They're excited to announce a $23.6 million fundraise
led by Rivet Capital.
Also a friend over there, Zach Rosen, who's the man.
We saw him at Demo Day briefly.
To bring every business and AI agent on chain,
just as every business moved online,
every business will move on chain.
And with the rise of AI agents, there
will soon be billions of new economic actors using stable coins to transact in the real economy.
Crossman's all in one platform makes building on chain easy with low code API's for wallet stable coins on ramps tokenization and credentials.
Crossman has a really cool story that in this sort of NFT boom they built a way to like basically buy NFTs with a credit card. So they just like rocketed, their
growth was insane. And they have just kept this tremendous pace
up expanded the product to do a bunch of other things. This was
an example. So CrossFit was a customer party round. And they
were raising I believe, on like an uncapped note, because they
were just growing so quickly. There was like some small
discount. I was like, I'll just wait,
like whatever, I'll wait for the next round.
And then the next round came like a week later.
So I just ended up paying.
Like ended up at a got in
and very excited about what they're doing.
So.
Well, I think we should close out
with the David Senra post here.
He's quoting Tom Osmond who says,
heard a great line the other day on Founders podcast.
Shout out to Tom. Like, when you find an edge, shut up about it.
Feel like this is more important ever than now. Yes, secrets are important. And
David Senra says, I had dinner with one of the wealthiest people on the planet.
His family has commissioned two biographies of prominent family members. I
asked him for copies so I could make an, so I could make episodes about them. He said,
absolutely not. I have no interest in educating my competitors.
Amazing.
Filled different. I love it.
Skill issue though. We tell the world pretty much everything.
Yep.
We told them our secret plan.
Yes.
Which is to be the news.
Be the news you want to see in the world.
Be the most profitable podcast in the world.
This is a fun show. Yeah be the news you want to see the world profitable podcast in the world This is a fun show yeah, it's great
I would have liked to do another four hours. Yeah of time. Well, we have more stories for tomorrow
We can go through Intel and maybe that
The the eight billion seven billion dollar defense contractor. So stay tuned for tomorrow. Maybe we'll get through that
I still want to go through humanoid robotic supply chain stuff
There are so many deep dives to do and not enough time folks
But we have delian coming on tomorrow our space
Correspondent Delta V with delian we're as as we're calling the segment. We have a bunch more people scheduled
So stay tuned stay locked in folks and have a great day
We should see if delleon could bring a dolphin
to his appearance since they love space clearly
and celebrate it.
They celebrate it.
Thank you for tuning in folks.
We will see you tomorrow.
We'll see you tomorrow.
Great day.
Bye.