TBPN Live - Markets Surge, Apple's Tariff Strategy, Tracy Alloway, Justin Lopas, Paul Klein, Akshay Krishnaswamy
Episode Date: April 9, 2025TBPN.com is made possible by:Ramp - https://ramp.comEight Sleep - https://eightsleep.com/tbpnWander - https://wander.com/tbpnPublic - https://public.comAdQuick - https://adquick.comBezel - ht...tps://getbezel.com Numeral - https://www.numeralhq.comPolymarket - https://polymarket.comFollow TBPN: https://TBPN.comhttps://x.com/tbpnhttps://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235https://youtube.com/@technologybrotherspod?si=lpk53xTE9WBEcIjV(04:53) - How Apple is Dealing with Tariffs (58:40) - Paul Klein (01:28:52) - Tracy Alloway (02:00:53) - Justin Lopas (02:27:40) - Akshay Krishnaswamy
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You're watching TVPN.
It is Wednesday, April 9th, 2025.
We are live from the temple of technology,
the fortress of finance, the capital of capital.
And the fortress of finance has never been stronger.
The market's ripping, we're back, baby.
I, for one, I never doubted for a second.
I never doubted for a second.
I never said it was so over, but yet we are so back.
Always knew we'd be back. I always knew, for a second. I never said it was so over. But yet we are so back. Always knew we'd be back.
I always knew.
I always knew.
Yes.
It's a perpetual cycle.
It is.
It's so over.
We're so back.
If you haven't been tracking, the breaking news
is that the market's way up on the announcement
from President Donald Trump that some of the tariffs
will be put on hold, specifically for countries that do not retaliate.
The main thing here is Walter Bloomberg wasn't wrong.
He was just a little bit early.
And this is a lesson that founders, investors often learn.
Being early is often, being too early
can be equivalent to just being wrong.
But we're gonna give Bloomberg,
we're gonna give Mr. Bloomberg a little bit of-
You're joking, but like, maybe he did know something?
No, no, no.
He watched an interview.
The Monday move was, he watched a live interview,
kind of misinterpreted what the person said,
and then nobody could verify it.
The front of the Wall Street Journal says,
stock surge as Trump authorizes a 90-day pause
on some tariffs.
Meanwhile, he is raising the China tariff to 125%.
So I think that that's probably what's being under discussed
in the midst of this crazy 10% jump in the NASDAQ.
That is insane.
Is that like, this is turning into,
it originally was like,
we are renegotiating the global order of tariffs.
We're going back to Bretton Woods, baby
We're talking about you know, the Knicks in shock. We're talking about major geopolitical global world order
dollar reserve currency stories and now I think we are going to be more in the era of like this is truly just a
US-China trade war and that's where the pressure is going to be and
We have a lot to break down from that. There's, I mean, Ben Thompson's back, baby.
He's off of vacation, and he's been posting
every single day, dropping some great analysis.
We'll take you through that.
We'll go through some OpenAI news about the device
that they're potentially building and some other stuff
before we jump over to the timeline on our guests.
Let's kick it off with what Ben Thompson had to say about Apple because this
Apple is like the company to watch. Wait you didn't want to kick it off with this
other post that you have there? Why don't we start there John? Yeah this is this is some really important news.
This is from Landshark. Landshark writes not sure if everyone already knows this
already but there is a guy on Instagram who behind the back deadlifts 30 kilograms more
Than the deadlift world record in his backyard
And I just thought this was important to share because like obviously you knew this obviously I knew this obviously most of the people in
The show will know this but if there's people that have been living under a rock and maybe like the distant family members people have been
Traveling for a long time,
maybe they're doing one of those like deadliest catch things
and they just haven't had access to the internet.
You gotta let them know, because this is important news.
And the fact that this is not moving protein futures.
Yes, this really should move markets.
It should be market moving.
This should be right up there with the Trump tariff story.
Yes, so there's a man on Instagram who is deadlifting 1,168 pounds, which puts him in the
thousand pound club just on this one lift alone. Have you ever attempted a behind the back deadlift?
I've never attempted a behind the back deadlift. Now I'm super curious. Yes, I do wonder if this is
just innovation and it's easier somehow and no one ever realized. Like no human had ever said.
What if we put it behind?
Throwing the basketball like underhand,
granny style, people thought that might be easier
but it's like embarrassing so no one would do it.
But you actually could get a higher shot percentage
but it became like a meme thing.
530 kilograms, that's so much weight.
You have to think throughout history,
there were probably just random dudes out there
breaking strength records all the time and just never they just were in their village just going
through their regular workout routine having a good day breaking a world record. You look at the
bar and it's like so many plates it's like ten plates or something. Yeah. It's crazy. Anyway, very important story.
Anyways, well we just wanted to make sure
that we highlighted that to start the show.
It's very important.
Back to-
Back to Ben Thompson and what's going on
with Apple in China.
He starts the quote from the Wall Street Journal.
Beijing lashed back at President Trump's threat
of even higher tariffs on China,
raising the specter of an all out trade war
between the world's two biggest economies.
If the US insists on its own way, China will fight to the
end, the country's Commerce Ministry said Tuesday. Trump had said he
would slap an extra 50% tariff on China if Beijing didn't drop plans to
retaliate against extra levies he announced last week. In a sign Beijing is
digging in for a protracted battle. The government threw its weight behind the stock market and devalued the one against
the dollar, pulling a reference rate below a key threshold for the first time since the
fall of 2023.
In spite of the spiraling tensions, global markets broadly rose Tuesday, pairing some
losses after a bruising three-day sell off.
US stock futures pointed higher after market whiplash Monday,
ultimately left major indexes largely unchanged,
giving investors some hope
that Trump administration signaled
that it was open to discussing lower tariffs
with Japan, Israel, and some other countries.
Japanese stocks jumped
after Tokyo named chief tariff negotiator
and Treasury Secretary Scott Bassant said
the country would be prioritized
in trade talks. And so that we are now in the we're not quite at the Mar-a-Lago Accords,
but we are certainly seeing some differential pressure and the blanket tariffs. They did
seem aggressive and because of course, like there are lots of companies
that I think have been taking tariffs with China seriously,
like the first Chinese tariffs came into effect
during the Trump won.
And I was thinking about that discussion with Keith Reboy.
And Keith, there was this question about like,
you know, you're obviously aligned with the administration
and you're a good enough, you know, conversationalist
or you're good enough at arguing this stuff
that potentially no matter what happens
to any economic indicator, you can say it's good.
You can say, oh, like, you know,
interest rates went down, it's easier to buy a house.
Interest rates went up.
Well, you're earning more money
when you give the government money. That's great. Oh, the stock rates went down, it's easier to buy a house, interest rates went up. Well, you're earning more money when you give the government money, that's great.
Oh, the stock market went down, yeah, we're just,
the stocks are cheaper,
it's more encouragement to grind harder.
Oh, the stocks go up, we're all richer.
You know, it's like, if you can just justify anything,
it's like, how do we know if it's actually working?
And my takeaway from the Trump won Chinese tariffs
and the reevaluation of the US-China relationship was that the changes that Trump made to the US China
relationship, they stuck around during the Biden admin. And so I would call
this like, if to coin a phrase, Kugin's law, I would call this eventually
bipartisan. So when Trump does something, there is this natural reaction from
the left wing to say it's bad, even if they don't know
or they haven't really dug into it or no one could know. And the same thing happens on the other
side where the Democrats do something and the Republicans, this is the worst thing ever, right?
The real test is when the next administration comes in and is from the opposite side, if they're like,
you know what, now that we've seen what happened with the China tariffs, we're good with them and that's exactly what the Biden administration did and they eventually went further with the chip bands and
and the chips act and so
when I think about like like
Whatever you think about the first Trump administration
There were probably lots of things that everyone agrees with and some things that people disagree with
the the reevaluation of the China relationship, that did just technically,
regardless of what you think about it,
it did technically become eventually bipartisan.
And so my question is, is will these tariffs?
To give Obama some credit,
he was one of the first people to really
start bringing up China as being a problem.
Totally, yeah.
So it's not like, you know, Democrats historically just China is a perfect
sort of benevolent actor. Yeah, yeah, yeah. Yeah, there was this book 100 year marathon.
Marathon by Michael Pillsbury. And he wrote, he kind of wrote the defining book on like
China's strategy to become a global hegemon that they're not moving quickly, they're thinking
very slowly, they think about warfare not in the purely kinetic terms and there's economic warfare,
they're willing to invest in these industries like we've talked about with DJI and robotics
for a very long time, lose a lot of money but eventually be the winner. And I think this woke
a lot of people up in Washington and this eventually became kind of the backbone of China policy on both the left and the right, which is interesting.
And I'm and I do wonder, you know, with with with time, a lot of these like the Nixon sought the Nixon shock, for example, like like the the partisanship kind of evaporates over the years and everyone kind of comes to a more like cohesive understanding
of history because you have more economic indicators because you can see, oh, well,
like, what did the economy do over the next 10 years? Was that a good idea or not? And
of course there's debate, but in general you can tell. And so it'll be very interesting
to see how this evolves. Obviously things are changing very quickly, but that's why
it's fun to do a daily show. And that's why I'm happy that we've positioned this show
the way we have.
Anyway, let's dig into Apple's China problem
from Ben Thompson, Stratocaster.
He published this yesterday, Tuesday, April 8th.
And he says, it's obviously time to talk about Apple.
This is not, as I highlighted, the worst case scenario.
That would be war in Taiwan,
which would not only abruptly end
Apple's China supply chain, but also its Taiwanese one and potentially Japan and South Korean
ones as well. That is an existential risk. Yeah, I wonder how, you know, there's this concept of
20, it's 2028, right? The sort of year that our military leadership
generally predict, it's 2027 or 2028, I believe it's 2028.
I wonder what Apple's internal forecast is for a conflict
in Taiwan because they are the single entity
with the most riding on that conflict.
So Polymarket has it at 16%.
Will China invade Taiwan in 2025?
I hope that that goes to zero. Like it would be very bad for everyone. But there's a lot of
cutting your nose to spite your face going on in the global economy these days. So anything is
possible. But fortunately, you know, that's not at 80 percent% which is great. A trade war with China is somewhat more manageable although still very bad. He's, Ben Thompson then goes
through a report in the Wall Street Journal line by line. Apple plans to send
more iPhones to the US from India to offset the high cost of China tariffs.
People familiar with the matter said the adjustments are a short-term stopgap
while Apple attempts to win an exemption from President Trump's tariffs,
which has happened before. And Tim Cook has, even though he has positioned the company
not as like a right-wing company in any way, he went to the original Trump One tech summit.
He sat next to him. That was where the Tim Apple quote came from. And Tim Cook has been
good about not aligning the company not
saying like we are ride or die Biden like we're we're coconut-pilled here he
said you know we're an American company we you know will will work with any
administration and I think the fact that Tim Cook is willing to do deals and he
did that thing with where they reshored they quote-unquote like reshored the
production of the Mac do I don't know if you remember this,
but they opened, it was a plant in Texas
that was kind of already working for Apple,
and then they kind of reclassified some of the R&D
and CapEx as like, we're really betting on America,
but they let Trump come and cut a ribbon
in front of this factory that was kind of already working,
but it was a moment for the Trump administration.
I don't remember that.
So it was very much like a branch
We need to get some of those for sure American-made max. Yeah for sure
Need an American-made Mac and so yeah, so I think I think Tim Cook
He's very like quiet about politics, but I think he does understand how the games played
He does understand how to do deals. He is a deals guy. Yeah, and so it's Trump
It's play the video? Yeah.
Retalks of the zen and art of supply chains.
If we're ready to go, I want to hear from Tim Cook about why he loves supply chain manufacturing
and then we'll dig into his strategy in China and how Apple is retooling things going forward.
Manufacturing has always interested me because I'm very curious about how things are made.
I like to go to factories and see how things are put together, how they're created.
My degree is in industrial engineering, my undergraduate degree, and industrial engineering
is essentially the study of people and machines and how the two working together can create
things that they couldn't create on their own. And I've always viewed the supply chain piece of it to be a bit of a piece of art when it
was done correctly, because it's a symphony of things coming together, of thousands of
different components and parts coming together to create something.
It really is probably the most complicated
organism or just a collection of human progress.
Like the phone really distills everything from like,
the semiconductor is extremely complicated.
You need the best and smallest and fastest
and most energy efficient chips in the phone.
The screens are the most advanced screens
and the smallest, the batteries.
It really brings together everything
and you can see that I think the symphony analogy is fun.
But he's clearly, I mean I think he really is
being genuine there even though it is kind of a,
it's kind of a dry quote
because it's talking about supply chain.
But I think he really does feel that way.
And it's his, like Tim Cook is the reason
that Apple is dominant in China and
And the reason that Foxconn exists to the degree it does and the reason that Apple has been able to grow and scale so much
He was the guy that that that jobs brought in to fix the supply chain
he went over there figured it out and then scaled the business incredibly and now he has a
he went over there, figured it out, and then scaled the business incredibly.
And now he has a potential crisis on his hands,
but I'm sure he's been tracking this for a decade now.
And they've done some stuff.
And we put up a polymarket around the cost
of the next iPhone.
Oh yeah.
And seeing basically whether they're gonna pass costs
on to consumers or eat the cost.
Knowing Apple, they'll pass the cost on to consumers.
Maybe, but again, we talked about this
with the shift to services revenue increasingly,
and we'll get into this with some
of the Ben Thompson analysis,
increasingly the amount of money that every year,
Apple makes more money from services than devices.
That mix is shifting.
And so you could see a world where you're,
I mean already you can subscribe to an iPhone.
You can pay something like a couple hundred dollars
a month or something and get a new one every six months.
Yeah, but isn't that more, you're effectively financing it
or leasing it.
Yes, but you could imagine it's like, okay yeah,
if you have a Apple phone plan and you have Apple TV and Apple News
and Apple Health and Game Center
and you're spending tons of money on
Roblox credits or something that are paid.
Candy Crush.
Candy Crush, yeah.
You're a Candy Crush whale.
It's like, yeah, we're making $10,000 off of you.
We'll just give you a new phone, whatever,
it doesn't matter.
I don't know that they're actually there,
but it is interesting to think about. So for all the criticism of Tim Cook, writes
Ben Thompson, which has been mounting for years, recent, including from yours truly,
he's been throwing some shade. This is truly the opportunity for him to earn every dime
from his paycheck in an attempt to preserve the viability of the Chinese supply chain
that he built. He will certainly call back to his previous arguments. Massive tariffs on
Apple products will do a lot of damage to an American company and give a big
advantage to foreign ones, particularly Samsung. That worked during the first
Trump term. The problem is that the other bullet point in Cook's tenure, one can
certainly make the argument that Apple, more than any
other country, any other company, is responsible for China's dominance in manufacturing.
If China did not have Apple to ride the learning curve down, China would not be as dominant
as they are.
Particularly when it comes to a high-tech componentry that the US is so far behind it,
Apple's response might be that while that's true,
at least the company has been trying to diversify.
And so they moved into other markets.
They're trying to shift to India, Vietnam,
and I'm sure out of this will come a US iPhone factory.
Yes, but most importantly, when you hear,
oh, the iPhone has shifted from China to India,
that's the last stage manufacturing process.
That's not the componentry.
So Apple makes many iPhone components in China,
but in recent years has assembled more of the devices
in India, and they're not, and it's such a huge scale
that they manufacture,
or they assemble in both.
That allows the company to stamp India
as the country of origin for those devices
because they undergo substantial transformation there
from a pile of parts to a functioning smartphone.
Since 2017, Apple has worked with partners
to assemble iPhones in India,
starting with older models and gradually expanding
to include the latest ones.
The policy both addresses China's risks and import and avoids important tariffs
When selling in India one of the world's fastest growing smartphone markets the fact that India does little more than assemble Chinese source
Components gets at one of the reason for blanket tariffs Chinese imports to the US have actually fallen over the last several years
But a lot of that is because of similar schemes to do final assembly
in countries like Vietnam, Thailand, Mexico,
or in this case, India.
And that's the whole thing with what China does so well
in places like Shenzhen, where you walk across the street
and there's the world's largest button manufacturer.
And then there's an insanely scaled factory
for just glass.
For just camera lenses. Camera lenses, exactly. Mobile phone camera lenses. And so it's like an insanely scaled factory for just for just camera lens camera lens exactly and so
So it's not enough to say oh, yeah
There's some cheap labor like let's just put it together in India like that's not really solving the problem
Even though you get to you get to write something different on the box. Yeah, I mean Apple has two problems
Yeah, they have a China problem, and they have a Trump problem. Yeah, right and
they have a China problem and they have a Trump problem. Yeah.
And they're going to need a really solving just
the immediate Trump tariff problem
does not fix their kind of collective issues,
this dependency on China.
That, again, it could end up being,
if they do do some type of like Operation Warp Speed
to move production out of China, and
including the individual parts production that could end up
saving them if there's an eventual Taiwan conflict.
So Ben Thompson goes on to say building on the blanket tariff
point, probably the biggest question right now is if the
goal is to fundamentally reshape the global economic order or to simply cut off China we have more we have more information here I I think it
really it does seem more targeted at China now we're seeing that Trump's pulling back from this
idea of reshaping the global economic order but we will have to see where it all pencils out.
If it's the former then there is arguably less incentive for Apple to
change anything because if they go anywhere they're gonna feel the pain
everywhere and so that probably makes the most sense to keep the supply chain
based in China with final assembly elsewhere. If it's the latter, however, then
these final assembly shifts to other countries could be viewed as positive.
A company of Apple scale doesn't shift its entire supply chain overnight, it
shifts parts that are easier to shift
like final assembly and
That forms its own gravity of for high value components indeed
This is exactly what happened in China and so that idea of like economic gravity like even if you just say hey
We're gonna do all the components in China, and we're gonna do final assembly in India
Eventually you're gonna be like we ran out of buttons today.
Is there, like, we would pay twice as much for a button
that was just manufactured across the street
and then the natural market is gonna just figure out
that some entrepreneur in India is gonna say,
wait a minute, if I don't have to pay shipping costs
and tariffs and all this other stuff,
I should just set up a button manufacturer right here.
I would do that for everything.
Eventually, it takes a long time. I should just set up a button manufacturer right here. I would do that for everything eventually
Pay the equivalent of 10 UFC pay-per-views to get Tim Cook to break down why making an iPhone in America
Makes no sense long term right like basically saying like okay Obviously sort of reorienting supply chains is like decade plus long initiative
sort of reorienting supply chains is like decade plus long initiative,
but why wouldn't you be able to make an Apple,
top of the line Apple mobile device
with great margins in the year 2040, right?
Assuming massive technological advancements in automation.
I think the previous answer has been
that even though Apple is absolutely
massive they just haven't had the money to they would affect it would
effectively have to build everything vertically integrated right so they
would need to build every component they would need to make that company happen
because it doesn't exist in America so they they have to say, okay, now we are not just assembling
iPhones with Foxcon or an Indian contractor,
we are building our own Foxconn for assembly.
And then we are also building
our own camera lens manufacturer.
And so how do we staff those?
Well, we need to train people.
So there's this massive investment there.
The question is, Apple has produced over a trillion dollars
in cash over the last decade.
How much has China invested in this?
Probably more, honestly, if you think about the investments that have gone in from the
free market and from all the different economic incentives, because it's not just Apple that's
pushing China to develop capacity around high and
technological componentry, right? It's also Huawei.
It's also, uh, you know, every Xiaomi,
like every single company needs something that overlaps a little bit.
So these companies that are built on the back of, of Apple and Apple's maybe the
biggest client. Um, well,
even if there's a company that doesn't do anything with Apple,
their employees might
slide over to an Apple related supplier one day.
So I think that that gets back to that heart of that debate between Obama and jobs about,
hey, if we need 30,000 engineers, is that the job of Apple or is that the job of the
government?
And the government couldn't do it.
But could Apple have even done it if they tried I have to imagine for a trillion dollars
You could do that right like that's so much money per third per 30,000 people cuts
Apple's
Market cap. Oh, totally
Yeah, it's basically like saying hey
Nationalization at that point almost yeah, it's basically like saying, hey, it's nationalization at that point almost.
It's like, hey, this makes no sense to the shareholders.
It does not maximize shareholder value.
Instead, it is just something that we think
is generally good for America,
but they haven't had an incentive for that
because Apple is not responsible to America.
They're responsible to their shareholders.
And their shareholders are some Americans,
but some international folks.
That's the nature of being a global company.
While the iPhone got less attention than usual
at its launch event, by far the greatest amount of time
was spent on its camera.
And for good reason, review after review
has lauded the iPhone 6 camera
as possibly the best iPhone camera ever.
As it turns out though, there are a
couple of companies in the world that are capable of producing such a camera. And Largan
Precision is one of them. That's why they provide the camera for the iPhone 6. So this
was like one of the first stories of major outsourcing in the iPhone supply chain. They
had a $9.6 billion market cap, barely registers when compared to Apple's
623 billion number at the time, now it's in the trillions.
But when you consider that Largan Precision
is a relatively tiny company that's pretty darn impressive,
and I can assure you, the founders are living
much more comfortably than all but
the most senior Apple managers.
Moreover, it's not far off from Foxconn,
who actually builds the iPhone.
Their market cap is only 5X greater
than the maker of a single component.
And so really owning a single piece of the supply chain
in the iPhone supply chain, incredibly lucrative.
So seven years later, Largin Precision was under threat,
along with a host of other non-Chinese suppliers.
With the iPhone 13 model, Chinese outfit Sunny Optical
has finally broken into Apple's supply chain,
marking the first occasion upon which a PRC-based supplier has entered the iPhone's
optical parts realm to capture supply of one of the model's three main lenses, namely the
7P, seven-stack wide-angle lens.
Largan Precision is probably a bad example, writes Ben Thompson.
They are the best in the world and have bounced back to take more iPhone share while Sonny optical fell off
Although they may be back later this year
What is more pertinent by the way largan precision by the way is a 240 billion dollar market cap now company
I mean, there's a everyone has three cameras now
And I'm sure they make,
I'm confident they make a bunch of other components
for other cell phone manufacturers
and other device manufacturers.
Ben Thompson writes,
"'There's one fly in this ointment that is worth noting.
"'A big reason why those Chinese component suppliers
"'got off the ground is because of Apple
"'not just giving them a buyer
But also investing heavily in R&D on their behalf in an attempt to over to undercut the power of companies like Lorgan Precision That's controversial. Absolutely dog. We all three some bones on the R&D side. Let's get it going
Anyway
So Apple in the short term there is news from the Times of India that Apple
transported five planes full of iPhones and other products from India to the US in just
three days during the final week of March.
The urgent shipments which were made to avoid a new 10% reciprocal tariff imposed by President
Donald Trump took effect on April 5th.
Sources told said that Apple currently has no plans
to increase retail prices in India or other markets,
despite the tariffs.
To mitigate the impact, the company rapidly moved inventory
from manufacturing centers in India and China to the US.
And this was something that happened like all over the place.
There was reports of car companies, just Lamborghini,
put every Lamborghini on a boat, get it to America.
We don't want to pay a tariff.
I imagine there were even more planes
flying from China over the last few days,
and I wouldn't be surprised.
Yeah, there were some, to be clear,
a lot of these companies were predicting the tariffs
and had still been trying to get in front of them, right?
Just, you know, basically over-ordering
against what they would normally do.
To that end, I would imagine that Apple is going to try
to hold the line on pricing in the US for as long as it can
for the iPhone specifically.
I wouldn't expect any changes
until the next iPhone launch in September.
While Apple has changed prices mid-cycle
in countries facing significant currency changes,
they have studiously tried to avoid that in the US market,
which has the added risk of angering President Trump even as the company will be seeking
Some sort of exception obviously if people are complaining about the price of iPhones Trump's not gonna like that
and so
He's been documenting for several years now how Apple has actually been cutting iPhone prices in real terms in
inflation adjusted terms and we've seen the two- the two year old iPhone went from 499 to $411.
And the iPhone Pro Max, the top of the line one
went from $1,100 down to $900.
And so they have been reducing prices.
And again, I think that's driven by the increased value
that they get from software.
Yeah.
And so this is-
And from people losing their AirPods.
I mean, they are monetizing in so many other ways
of the Apple ecosystem.
I'm getting-
My average Apple order is so funny.
I walk in and I go,
yeah, I just want five sets of your wired earphones.
They're like, they bring them out
and they're like, you're sure you want these?
I'm like, yes.
One for every, one for the car, bag, desk,
you know, et cetera, et cetera.
Yeah, I'm getting extremely close
to just throwing away every Sonos product
and going with the Apple speakers
because I just know that they will,
I don't know if they'll sound better.
I don't know if they'll work better,
but they can't work worse than Sonos.
Sonos is truly terrible.
Sonos you may as well just hire live musicians
to schedule them to come, they'll be more reliable.
I think of the Sonos app as like a meditation app
because you click it and it just blanks screen
for like five minutes and it just gives you a second
to like reset and be like, okay, clearing my mind.
Nothing's coming in because it's just a blank screen
for five minutes before you put on a single song.
It's a good reminder.
It's getting worse by the day.
I was expecting it to get better.
I thought they just rolled it back.
Anyway, let's go to techs compliment risk.
This is Ben Thompson's big takeaway.
He says, whatever a disaster this is for
Apple or for tech generally, he wants to go back to what he wrote last fall. Apple
could not only manufacture an iPhone in the
US because of cost, it also can't do so because of capability. The capability is
downstream of an ecosystem that has developed in Asia and a long learning
curve that China has traveled
and that the US has abandoned.
Ultimately though, the benefit to Apple has been profound.
The company has the best supply chain in the world
centered in China that gives it the capability
to build computers on an unimaginable scale
with maximum quality and for not that much money at all.
It is crazy.
I mean, it has this new kid, new Apple.
It's a fantastic computer.
And yeah, works great. and it was dirty they don't get much credit for being the
backbone of what people love about Apple oh yeah it's just fantastic
reliable devices like I mean you buy a car and it's like there's a lemon law you
know like you could just get a car where it's like oh oh, the engine doesn't work and that's a thing.
Like I've never even talked to someone who's like,
oh yeah, my Apple, like my Mac,
like the hard drive didn't work when I got it.
Like it just doesn't happen.
It's always 100% perfect every time, it's crazy.
The benefit has extended to every tech company.
He has cooked, he has cooked over several decades,
whether they make their own hardware or not. It is fascinating though. So when Buffett really started dumping Apple, yeah
Tim Cook
like that that was like
That that one must have hurt for Tim because Tim was starting to realize that he was a little bit cooked
Buffett Buffett knew too. Right? He was just like, you know, he could kind of see the writing on the wall.
Trump presidency, you know, loves tariffs.
Apple, you know, Apple not being able to move
their supply chain without trillions of dollars
of investment.
Tim just sitting there being like,
well, I'm gonna give Apple Intelligence a good shot here.
Well, I'm gonna give Apple Intelligence a good shot here. So he concludes, to that end, the risk for tech is that tariffs specifically in Trump's
approach to trade generally do more damage to the golden goose than expected.
More expensive hardware ultimately constricts the market for software.
Tariffs in violation of agreements like the ITA give the opening for other countries
to impose levies on their own,
and the US tech companies could very well
be popular targets.
Yeah, I mean, I was thinking about,
so there's this whole idea that if you bring down
the cost of hardware, all software needs to run on hardware,
every app company, every software company
that we know and love, like Uber only exists
because everyone, the iPhone got so cheap that everyone got one right and you think about it's
very easy to say like oh well like everyone kind of has an iPhone they
don't really need to upgrade if prices go up by 30% you just upgrade every four
years instead of three years it's not that big of a deal but what about for
the next platforms we've talked about drones and humanoid robotics but even VR
like the the current the current Apple Vision Pro,
great product, super expensive.
I think like I bought like a max spec one
and it was like almost five grand.
And you add tariffs on top of that,
you're just gonna be fighting tooth and nail
to drive that down.
John Carmack, when he was at Metta,
said that he wanted to get to a hardware device for VR
that was 100 grams, so extremely light,
like the big screen beyond.
The big screen beyond, that's 100 grams,
but it's like $1,000.
The MetaQuest has been down in the three to 400 range,
but still nowhere near $100.
Carmack wants to get 100 grams, $100.
Because at that price, everyone has one.
It's like glasses.
It's like glasses.
Yeah, the sunglasses.
The install base gets so big that developers can say,
yeah, there are 100 million Americans with these out there,
and if I can make a breakthrough app,
I'll make a lot of money.
Whereas that's just not the case.
And that does get very, very difficult
if you see that there's just no way
to manufacture new hardware devices cheaply.
So it's a complicated problem.
US tech exports are primarily software and services
which aren't calculated in things like trade deficits.
One suspects that that means
that the Trump administration isn't very concerned
about them, although countries looking
for retaliation targets surely will be.
That though pales in comparison to the costs
of blowing up the hardware supply chain,
tech's most essential compliment.
This isn't the end, it's just an Apple story.
This isn't in the end, just an Apple story.
So yes, this idea that like if all the hardware devices
get more expensive because the supply chain blows up,
you could actually see like Google suffer
and Apple and Meta suffer is a very interesting take.
Anyway, should we move on to some ads?
Everyone wants to hear ads.
Yeah, people.
Let's talk about public investing for those who take it
seriously, multi-asset investing, industry leading yields, trusted by millions. ads, everyone wants to hear ads. Yeah, people. Let's talk about public investing for those who take it seriously.
Multi-asset investing, industry leading yields,
trusted by millions.
If you're looking to get in on the action,
you know, we had Leif on.
Bonds.
A lot of people were buying yesterday.
They did great, I guess,
because the market's way up.
I won't give you any financial advice, but.
Anytime there's news, people buy, good or bad.
It is crazy.
I mean, look at this chart.
No, but we are the generation but we are the generation that is,
we're the buy the dip generation.
We are the buy the dip generation, yeah.
We're someday all gonna be 90 years old,
and our younger members of our family will be like,
Grandpa, don't buy the dip.
I think you're really built for T-bills at this point.
I'm buying the dips.
No, no.
You know how they used to say you should have
a mix of stock and bonds, and the percentage of bonds
should be your age.
So if you're 30, you should be 30% bonds, 70% stocks.
And then if you're 80, you should be 80% bonds,% stocks like our version of that is gonna be like you should be
You know if you're 80 you should be 80%
Like levered long Bitcoin and 20% NFTs
He had a pack. He had a good line a post from earlier
He said like the proper hedge right now is just to bought like just basically go for
Democrats on polymarket
The markets aren't even up Paki
Polymarket doesn't do midterms yet, but they will in a year. Oh
Probably do like county level stuff
People are like I can't take these tariffs like I'll vote for anyone like
Democrat in my city council.
That's hilarious.
Anyway, Ben Thompson's clearly reflecting on this a lot.
This is his third post of the week.
He also did this interesting thing where he thought
that his Monday post was a little bit too casual,
so he made that more of an update.
I think he put it behind a paywall.
Then he posted a new front page article breaking
a bunch of his rules. He says, don't post more than one front page article a week. Well,
it's a special week. So he's posting too. And he started with
fired up. He's on vacation. And it's super, super important to him. I mean, it affects
tech super deeply. It affects China, Taiwan, America, all the places that he's involved
with. It's fascinating. So he starts by kicking off with Professor Clayton Christensen, who coined the term disruption,
a little minor coinage, I love it, in a seminal paper called Disruptive Technologies Catching
the Wave, and of course, the Innovator's Dilemma, which we've talked about a lot.
His most concise summary comes from this, and we'll give you a little refresher on disruption.
Yeah, I can read it. Soruption describes a process whereby a smaller company
with fewer resources is able to successfully challenge
established incumbent businesses.
Specifically, as incumbents focus on improving their products
and services for their most demanding
and usually most profitable customers,
they exceed the needs of some segments
and ignore the needs of others.
Entrants that prove disruptive begin by successfully targeting those overlooked segments, gaining
a foothold by delivering more suitable functionality frequently at a lower price. Incumbents chasing
higher profitability in more demanding segments tend not to respond vigorously. Entrants then
move upmarket, delivering the performance that incumbents mainstream customers require while preserving the advantages
that drove their early success. When mainstream customers start adopting the
entrance offerings and volume disruption has occurred. So when CNBC starts
posting unhinged you know sort of highlighting unhinged posts from the
timeline we'll know that from the timeline. Yep.
We'll know that it's working.
Yep, totally.
But we're counter-positioned.
They can't do it.
Yeah.
Built different.
So it's over for them.
Notice what did still happen in the United States, at least back then, actual chip fabrication.
This was the main driver of innovation.
It's kind of Silicon Valley 1.0, that was where innovation happened
and where margins were captured.
So of course US chip companies kept that for themselves.
So when chips started to boom,
US companies kept the innovation and the fabrication.
It was tedious and labor intensive assembly
and testing that was available to poor Asian economies
led by authoritarian governments eager to provide some sort of alternative to
communism and so that's why the the the you know like chip manufacturing went
abroad. One important point about new market disruption which Asian
manufacturing was is that it is downstream of a technological change
that fundamentally changes cost structures. In the case of Asian
manufacturing market, there were actually three. Number one, in 1963, Boeing produced the 707,
the first jet airliner capable of nonstop service from the United States to Asia. In 1970, the 747
made this routine. In 1964, the first Trans-Pacific telephone cable
between the United States and Japan was completed.
Over the next several years,
it would be extended throughout Asia.
So you could fly there with nonstop service.
So you wouldn't need to stop in Hawaii anymore.
So you could get there in a day instead of two.
You could also call.
And then ISO 6668 dropped in 1968.
Good timing, I guess, that one. Standardized shipping containers. And then ISO 6668 dropped in 1968,
good timing, I guess, that one, standardized shipping containers.
And that dramatically increased the efficiency
with which goods could be shipped
over the ocean in particular.
These three factors in combination for the first time
enabled a new kind of trade instead of manufacturing products
in the United States and trading them
to other countries' multinational corporations
could invert themselves,
focus on design products in their home markets,
then communicate those designs to factories
in other countries and ship finished products
back to their domestic market.
And thanks to the dramatically lower wages in Asia,
supercharged by China's opening in 1978,
it was immensely profitable to do just that.
So it was just basic economics.
And so yeah, we can go through some more of this,
but he goes back to-
Yeah, it is fascinating how there's this narrative
in Silicon Valley startups venture broadly
that we used to do hardware,
like we were this sort of like hardware culture.
It's called Silicon Valley for a reason,
yet all that silicone was actually scaled from a manufacturing standpoint
pretty quickly from Asia.
I think it's silicon, not silicone.
Silicone, is that what goes in?
Wait, are they different?
Actually, I don't know, anyway.
Silicon.
I think they must be related,
but just slightly different pronunciations or something
Yeah, I don't know wouldn't be the first time I botched a pronunciation need me to especially a person's name. I'm terrible at that
Anyway, let's move on to iPhone stuff again
Ben Thompson writes there is one other very important takeaway from disruption companies that go up market find it
Impossible to go back down and I think this applies to countries too. Start with the theory
Christensen had a chapter in the innovators dilemma dilemma entitled
what goes up can't go down. Three factors the promise of up market margins the
simultaneous up market movement of many of a customer's companies customers and
the difficulty of cutting costs
to move down market profitably.
Together, create powerful barriers to downward mobility.
In the internal debates about resource allocation
for new product development, therefore,
proposals to pursue disruptive technologies
generally lose out to proposals to move upmarket.
In fact, cultivating a systemic approach
to weeding out new product development initiatives
that would likely lower profits
is one of the most important achievements
of any well-managed company.
You gotta keep your profits high.
Now consider this in the context of the United States.
Every single job in this country,
even at the obsolete federal minimum wage of $7.25 an hour,
makes much more money than an iPhone factory line worker,
and critically, we basically have full full employment that is what full unemployment
full of vibes based economy and we do we do even even post-covid we bounce back
very quickly to like three or four percent unemployment by the way Ben
shares now seems obvious silicon silicone. Silicone is a synthetic polymer. It's different.
Made from silicon.
Silicon.
Silicon.
Silicon.
God.
Let us know in the chat how you pronounce it.
Silicon.
We're working.
It's kind of a...
Anyways, yeah.
But silicon is just silicon element symbol, S-I.
All right, we got it now.
And so he points to White House Press Secretary
Carolyn Leavitt making what he calls ridiculous statement
in response to a question from Maggie Haberman
of the New York Times about the types of jobs
Trump hopes to create in the US with these tariffs.
Levitt said, the president wants to increase
manufacturing jobs here in the United States of America,
but he's also looking at advanced technologies
He's looking at AI and emerging fields that are growing around the world that the United States needs to be a leader in as well
There's an array of diverse jobs more traditional manufacturing jobs and also jobs in advanced technologies
The president is looking at all of those he wants them to come back home
Haberman followed up with a question about iPhone manufacturing specifically
He wants them to come back home Haberman followed up with a question about iPhone manufacturing specifically
Asking whether Trump thinks that this is the kind of technology that could move to the US Levitt responded Trump believes We have the labor we have the workforce. We have the resources to do it as you know, Apple has invested 500 billion here in the United States
We covered that and it was kind of like money that they were maybe already spending but still like a move in the right direction
I guess
So if Apple didn't think the United States could do it, they probably wouldn't wouldn't have put up that big of a chunk of change
So could Apple pay more to get more US workers? I suppose so says Ben Thompson
Leaving aside the question of skills and whatnot
But there is also the question of desirability the iPhone assembly work that is not automated is highly drudgerous, sitting in a factory
for hours a day, delicately assembling the same components over and over again.
And again, it's like, I hear all this, but when I think about what's happening in humanoid
robotics, AI.
And not even humanoid, it's just...
Yeah.
Just...
Just one robotic arm or just a six axis.
Like, I mean, you look at what Hadrian's done with,
I mean, they've raised, Chris has raised a lot of money,
but it's not that much money.
And he's been able to build, you know,
he has a couple of robotic arms.
And this is what Sam said yesterday.
He has a couple of CNCs and stuff.
On-shoring, reshoring is not a jobs program.
Yes.
I think there will be jobs created,
but we're not going back to this idea that you know
50% of Americans will be assembling iPhones. It's like
America will do the iPhone assembly but at a more efficient rate
It's a huge challenge, but I just people say it's impossible because we're not down the learning curve and it's so hard
but when I think about like
in the same way that China took R and
D materials from Apple willingly and sometimes unwillingly, a lot of that strategy should
be able to be ported back. Like Apple probably knows at a very, very high level of detail
how Foxconn assembles an iPhone, right?
Yeah.
They can tour the floor, they probably have badges,
they can walk around, they can just see the stuff,
they probably have plans, they probably have all this stuff.
So if they really wanted to build a Foxconn clone.
Foxconn also knows how to make an iPhone.
Yeah, yeah, true, true, and they do for other companies.
So it's quite a standout.
Yes, yes, yes, but like, just this idea this idea of Foxconn is an amazing light self-actor.
It has so many interesting, amazing things
that are really hard to copy.
But at the end of the day, it is just
a building with a bunch of machines and people inside.
And if you get the right machines
and you tell them right to do and you have the right code,
you should be able to copy it.
And then there's the question of at what point
does the labor ratio to automation ratio
flip where it is competitive at all in the United States
and is a 45% or 100% tariff or a 200% tariff
or 400% tariff enough to offset that?
It doesn't seem impossible to me.
It doesn't seem impossible that America could wind up
developing automated manufacturing capacity
that could assemble an iPhone with robotic arms
and three axes, you know, different pick and place things.
Yeah, the question is.
Really, really hard, but it seems possible.
I don't know.
Clearly, it's one of those things,
clearly Apple doesn't want to do it.
Yeah.
Clearly it's not in the immediate and direct benefit of the shareholders to do it. Yep. Clearly it's not in the immediate and direct benefit
of the shareholders to do it.
Yep.
At the same time, the China supply chain
is this massive, massive, massive risk to the business
that will also impact their market cap over time
if they just don't actually address it and don't try to.
And the question just becomes like,
how hard can they lean on India?
Right. How hard can they lean on Vietnam if they spend hundreds of billions or
trillions of dollars to sort of rebuild these supply chains elsewhere?
Is, is there a world where in 2040 suddenly we have, you know,
problems with another country?
Yeah. And this is the question of that center of gravity.
And this is what's so interesting,
is that right now, if, let's read from Ben Thompson again,
and then I'll give some extra context.
At the same time, it is important to note
that this drudgery final assembly work,
the stuff that can't be done for $7 an hour,
it's a $3 an hour job or something like that,
is a center of gravity for the components that actually need to be assembled and these parts are all of significantly higher
value and far more likely to be produced through automation.
And so there's this question of like, if Apple goes to India, you might get the component
manufacturers popping up in India and then we haven't reshored that stuff even though
that's higher value
and more automatable.
And so there's this weird scenario where I don't know exactly what you could do to stimulate
this, but maybe iPhone assembly in the United States is what you need to do to get to kickstart
all of this.
And so any economic policy that you can put in place that gets the iPhone assembled, even if it really is,
yeah, we're paying people $20 an hour
and college kids are doing it.
And it's just the best option.
It is grueling, but we know that we're gonna automate that.
And you don't go into the career of iPhone assembly
knowing I'm gonna be doing this for my entire life.
You go in knowing I'm here to do this really hard work
Under under American, you know human rights rules, and so it won't be as brutal, but it'll be rough
I'll do that for a couple years
And then I'll move up and become a manager of robots or I'll become an engineer or I'll become someone who works in componentry
And it's higher value. That's not that crazy of a trade. It's not great, but it is possible.
I always have this riff about maybe what we need to do
to reshore manufacturing is make Happy Meal toys here.
Everyone's talking about, oh, we need aerospace
and defense parts made in America.
And it's like, yeah, those are really, really key.
We gotta make our drones and we need our andral stuff here.
But maybe part of the reason why DJI exists in China is because the Happy Meal exists
in China.
To be clear, that's a big issue with the China tariffs
is just how much of the supply chain for the toys
that our incredible young American children
depend on for joy and happiness.
Yeah, we were talking about this,
the American toy manufacturer. Yeah, yeah. I got a pitch just the other day for one. Really? Yeah, we were talking about this, the American toy manufacturer.
Yeah, yeah.
I got a pitch just the other day for one.
Really?
Yeah, people are starting to think about it.
I thought it was cool.
The Advanced Toy Manufacturing Company of America.
I mean, you've used these toys,
like some of them are like so rough.
No, I hate it.
It's so sloppy and you're just like,
this thing is gonna last three months
and it's gonna be in the landfill.
They don't last three months.
Yeah, and it's- A lot of flint. They don't, they don't last three months. Yeah.
And it's things last 24 hours.
Yeah.
And it's not like I have like a toy a day.
And I'm not even that panicking about like,
oh, we're gonna run out of landfill.
It's more just like the aesthetics of it.
They're just like, like the emotion of like,
like I was, I was reading a book last night
and the inscription was like to John, like to me.
Cause like we passed that down
It's a big 25 year old book or something a 35 year. Yeah, my son plays with my Legos
Exactly that I had when I was a kid exactly my dad had yeah
And it's like what what are the new toys that you're gonna pass down certainly not some some sloppy injection molded like robot
That's gonna. Yeah, you know completely explode. in three months or 24 hours as you put it.
And so let's close out with a little bit
of Ben Thompson's takeaway.
He is defining a better plan.
A key distinguishing feature of a better plan
is not that it doesn't seek to own supply,
but rather control it in a way that US does not today.
So the question is, do we actually need to own the supply chain or do we just need to
have really confident control over it?
And so he says, first, blanket tariffs are a mistake.
I understand the motivation.
A big reason why Chinese imports to the US have actually shrunk over the last few years
is because a lot of final assembly is being moved to countries like Vietnam Thailand Mexico
Blanket tariffs stop this from happening at least in theory and so that's a reasonable argument But it could be risky. Yeah, the problem
He argues is that those final assembly jobs are the least desirable jobs in the value chain at least for the American worker
Assuming the Trump administration doesn't want to import millions of workers
That seems kind of counter to the foundation of his candidacy.
The United States still needs to find
an alternative trustworthy country for final assembly.
This can be accomplished through selective tariffs,
which is exactly what happened
in the first Trump administration.
And today it seems like that's maybe where we're going
with these selective tariffs.
Secondly, using trade flows to measure the health
of an economic relationship with these countries,
really any country, really, but particularly
final assembly countries, is legitimately stupid.
And this is what you were talking about
with Switzerland, right?
It's like, the trade flows really make a great sense.
But it's like, yes, we buy a lot of Swiss watches.
But yes, they also buy a lot of digital services.
Yes, of course.
Our movies and our Netflixes is a good point.
Yeah.
Makes a ton of sense.
And those are not getting factored into the calculus.
So simply looking at trade flows,
where an imported iPhone is calculated
as a trade deficit of several hundred dollars
completely obscures this reality.
Go back to the iPhone. The value add of final assembly is in the single-digit
Dollar range it's all the components that are expensive the glass and the chip and stuff you put it together
That's a couple bucks
The value add of Apple software marketing distribution is in the hundreds of dollars
And that's where they extract their actual profits from and so more moreover, the criteria for final assembly country
is that they have low wages, which by definition,
can't pay for an equivalent amount of US goods
to said iPhone, and so they're making the iPhone,
we're bringing it over here.
It feels like we have a trade deficit of hundreds of dollars,
but really we only got $5 of value per iPhone
out of this country, and of course,
because we're paying them a dollar an hour,
they're not gonna be able to buy $200 worth of Netflix.
It would be interesting for Apple to do effectively
a request for startups.
And I know they highlight like a lot of their top vendors
and say, hey, these are the companies
that we're spending the most money with
that do various things.
But you have to imagine if Apple put out the challenge
to bright bright young or
Mature technologists and said hey, we need to make this button the cost needs to be half a penny
And you need to be able to hit
You know, well, that's interesting kind of like an Apple driven warp speed where yeah, if you can produce this we will buy it
And then VCS can underwrite it and everything. Yeah, that's kind of interesting
I like that. Yeah. Yeah, that's really cool
I bet you that the problem with that is that if they open source their supply chain economics that
Opens them up to a bunch of different attacks from other companies from other countries and stuff our companies
Let's let's continue with Ben Thompson at the same time
The overall value of final assembly does exceed its economic value for the reasons noted above final assembly is
Gravity for those higher value components and as those components that are the biggest national security problem
This is where component tariffs might actually be a useful tool
the US could use a scalpel instead of a sledgehammer to incentivize buying components from trusted allies or from the US itself or
To build new capacity in trusted locations.
So yeah, if the US could sell the higher value components,
that makes sense.
It's much easier to imagine,
oh yeah, we have an amazing,
even Intel reshoring chip manufacturing,
TSMC's going to Arizona, right?
You can imagine that, oh yeah,
iPhone lenses for the really crazy seven layer pancake
wide angle lens, yeah, there's some amazing crazy seven layer pancake wide-angle lens like yeah
There's some amazing company in like San Jose. That's doing that right? Yeah people
So when you look at the Apple supply chain problem and you say okay Apple might have to invest or somebody would have to invest
Trillions of dollars to bring it to America. Yeah, that looks insane, right?
Because it's basically like saying take all of Apple's
to America, that looks insane, right? Because it's basically like saying,
take all of Apple's profits for the last 10 years,
and don't distribute that out to shareholders
who do buybacks or anything like that,
and just invest it in this sort of new ground-up supply chain.
But then you look at how much money Foxconn makes a year
in their revenue, which is in the hundreds of billions
just on mobile devices, right?
And so there is probably an economic equation
where some combination of Apple,
Apple, you know, its own sort of off balance sheet investment
and other private capital that could, over time,
we could make it in America.
Yeah.
It's just not as easy as Trump asking nicely
or slapping tariffs around
and expecting things to happen immediately.
What a chaotic week.
What an interesting week.
I'm excited for our guests.
We're gonna be asking more folks about their tariff takes,
how they're processing all the market turmoil.
We have Tracy Allaway from Bloomberg,
Odd Lots coming on the show, which would be great.
But you know what isn't tariffed?
Time.
And what is time?
Money.
And how would you say both?
I'd go to ramp.com, John.
Why?
Easy to use corporate cards, bill payments,
accounting, and a whole lot more.
I couldn't have said it better myself.
Go to ramp.com. Sign up for it better myself. Go to ramp.com.
Sign up for ramp.com.
Go to ramp.com.
It really is the best.
Now, there's never been a more important time
to save time and money.
Yeah.
It's always been important, but now more than ever.
Yeah, I mean, when these market shocks happen,
like all the VCs get on their podium and say,
hey, here's my memo, there's economic turmoil,
you need to buckle down, we don't know what's gonna happen in the funding rounds, in the funding markets,
but never a bad time to save money,
and never a bad time to understand
what's going on in your business.
So that's why you should sign up for Ramp,
get clarity into what's happening in your business
on the expense side.
And we have Paul from Browserbase coming in the studio,
breaking down computer use,
the next generation of large language models
and artificial intelligence.
Very excited to talk to him.
And he's here.
Let's bring him in.
He's ready.
Welcome to the studio.
How you doing?
The baseman.
Hey guys.
The baseman.
What's up?
Looking good.
Came prepared.
Looking fantastic.
Looking sharp.
Do you wear that everyday?
This is the big leagues. You got to dress up to impress. Yeah. You know, uh, do you wear that every day?
You know, you gotta, you gotta dress up to impress. So, yeah, dude, I love, I love this.
Uh, is this a green screen background or whatever?
Well, this is a lot of, this is a lot of people.
No, I'm kidding.
I'm kidding.
People are working.
People are grinding.
I like it.
I love the whiteboard.
I love the whiteboard action in the back.
Fantastic.
Oh, somebody's actively whiteboarding some integrals.
Yeah.
It's Matt.
Yeah.
Why, why, why, why do you, why do you got a human doing that?
Can't you just wire up one of these computer use tools
to do it for you?
That's all in the cloud.
It's all in the cloud.
This is in real life.
Yeah, you need the analog stuff every once in a while.
Hundreds of engineers running in the cloud right now.
Fantastic.
Yeah, those are just paid actors.
Yeah, paid actors.
Anyway, can you introduce yourself, the company, kind of what you do for everyone?
Yeah.
Hey, everybody.
I'm Paul, founder of Browserbase.
We power web browsing capabilities for AI agents and AI apps.
So we're kind of building like a web browser for AI.
Basically, we think the future of software is software going to have to go out and do
work on your behalf.
But a lot of the work that we do is in a web browser on a website. So we want AI to do work on our behalf. We're gonna have to have a AI
use a web browser and we provide that web browser. Now we mostly sell to developers,
people who are building these cutting edge AI features and applications, and they integrate
our AI web browser into their applications to give them superpowers. What that might be
is like going out to a thousand websites and finding the right screw for your procurement
team. Or maybe it's going out and booking demos to help figure out what your customers are doing or
trying to automate all the tedious work that people have to do every single day.
We do that with BrowserBase. I want to talk about MCP, APIs, and kind of the future of how
agents and LLMs will interface with the internet.
There was a meme for a while that was just like the front end is the API, just get good at web scraping
because the API might change, but the front end
is gonna stick around for much longer,
and so if you can be really dynamic there.
And I always wondered about, you know,
are APIs just kinda gonna go away as LLMs get better and agents get better at computer use?
What's your take on how we will see companies
make their content or their websites available
to LLMs going forward?
Yeah, we really believe that computers
are going to be just as good at people,
at browsing the web, and for a very long time, there's still going to be humans using the web doing the same
tasks they do every single day. So why do we have to rebuild the internet for AI when
AI can use the web the same way people do? So there's certainly going to still be APIs
and MCP servers, especially for high volume stuff. You know, if you're booking a flight,
you probably should do that through the Delta MCP server, not through a website, because
that's just not the efficient way to do it.
But when we talk to companies that are not the cutting edge companies like our customers
like Perplexity, but more cutting edge companies that are old school, have been around for
a long time, there's a lot of websites that aren't going to have MCP servers.
The Nigerian immigration form won't have an MCP server for a long time, and AI needs
to automate that just as much as automate kind of the more high volume tasks. So we view the browser as kind of really the most primitive MCP server that can work
on every single website without having to have, you know, first party integrations.
Can you talk about how you thought about the opportunity early on? Because I imagine
you, you know, you've made a tremendous amount of progress, raised a bunch of money,
you've made a tremendous amount of progress, raised a bunch of money,
working with some of the most important companies
in the space.
But early on, I imagine some people would have said,
hey, like browser automation software has existed before,
like we don't think the market's that big.
And clearly you didn't agree with them.
And I'd love to hear you kind of speak to
why you understood the opportunity is so much bigger
than people might've originally thought.
Well, yeah, there's a lot there.
I mean, frankly, I just love this browser automation stuff.
If it wasn't as popular as it is,
I still would be doing it because I just love the stack.
I love the problem.
It's really interesting to me.
Kind of, it touches on the programming I did
when I was a developer starting out, which was,
how can I automate something and help my life
and make things easier for me?
And that often was interacting with websites on my behalf.
So there's a bit of luck there because I just love the space.
Now, I'll reference one of our angel investors, Jeff Lawson,
the founder of Twilio.
When he was starting Twilio, people were saying,
well, SMS is going to go away.
Why would you build a company on SMS?
And his point was that it's a very long bridge.
I think it's the same thing here with browser automation,
is that sure, when we have Neuralink
and all of our brains are talking to each other,
software is going to be a lot different.
But I think we have a really long time until software,
especially software on the web, goes away.
And taking that perspective where browser race
is going to build for that short, medium-term future
and really build great technology
to help agents run and do tasks on the web. That felt like an
opportunity that was a bit contrarian. And you know, when
you're contrarian, you find alpha. And that's what we've
done at browser base. And as you can see today, the public
markets are reacting, you know, after our q1 results, yeah,
triple Q up 10%. I don't know what happened. I think they may
have gotten wind of what's happening at browser base and have really
corrected accordingly.
I love it.
I love it.
Can you talk about, you said you sell to developers, obviously, perplexity, it sounds like as a
client and a very large company.
Do you have kind of self-serve offering where someone can just kind of start import this
in one line and start to get hacking and kind of how do you see the the market
developing from like prosumer you know just some no code developer is going to be using
a browser based like product or or you're going to be under the hood maybe to someone
who's you know building a business on top of browser based.
Yeah for us you know you could get started self serve you can sign up as a free plan you can upgrade accordingly and then you know as you could get started self-serve, you can sign up, there's a free plan you can upgrade accordingly.
And then, you know, as you get to a certain volume, we want to give you pricing that's
right for your use case.
So there is more of a contact sales option longer term.
Yeah, but you know, what we think about most is our business model, we're a consumption
based business model, which means that we only win if you build something that's successful.
So our incentives are very much aligned with helping our customers actually build applications
that use browsers a lot that are used by lots of customers.
And a lot of my job as founder and CEO is going out and helping our customers really think about
how can they use AI in the best way to help impact their users because you can kind of map one to one
the browser hours using on browser base to the time that they're saving for people.
And we get really excited seeing that number chart up every single month because that means
there's hundreds of thousands of hours that are being saved
by people instead using browser base.
How do you...
Was deep research the Studio Ghibli moment for agents or is there one on the horizon in your view?
It feels like, you know, we've talked about this on the show over the last year. There's been a lot of, you know,
we were at YC Demo Day. there was a lot of AI agent infrastructure companies.
I don't remember getting pitched that many
individual AI agents, but it does feel like
as the underlying tech gets better
and people figure out how to actually build quality agents,
that that will flip at some point.
But I'm curious, do you think that agents
are even priced into the
market yet? I imagine you're seeing a lot of stuff like, you know, in, you know, using browser base
that like hasn't isn't really in the public domain yet. Yeah, it's it's interesting because I really
like to think about the vastness of our customers, like sure we have cutting edge companies, but we
also have a 55 year old dairy trucking company in the middle of America. And they hadn't hired a single engineer in all 55 years, but then they
hired one and the first thing they got was browser based to automate, hey, how do we know what the
gas prices are along this route? Previously, like an ops person calculating all the gas prices and
they're like, oh, maybe we can hire an engineer to make this easier with AI. So it's certainly
AI has escaped Silicon Valley. And every company
in the world is thinking about how to use it. And thankfully, browser based since it's pretty
easy to get integrated and get started with, we have a framework called stage hand, which
makes it easy to tell AI how to control a browser, station team behind me. Those guys,
it's much easier to on ramp to use AI. So we really try and think about like, you don't
have to know what the cutting edge models are.
You have to keep up with the research.
If you're using browser-based,
we try and bring it all to you.
In terms of it being priced in,
I think there's a lot of people who maybe moved a little too early to AI agents.
I think the Klarna study,
this story is a really good use case here where they went all in on AI agents,
they threw away all the software and then I think they had to walk that back a little bit.
So it's still early days for agents and a lot of that's limited by great infrastructure.
And we think that if we can build good infrastructure that
works best with the models, it can really help ease adoption.
How do you everybody's been really worried about AI agents
and their sort of potential to be used in nefarious ways?
So like releasing agents across the web that are just like, you know, effectively spamming people. Is that like, were you at all? I'm sure you can see if
somebody is using browser base and in a nefarious way, you can kind of identify it quickly and
eliminate access. But I feel like people have been just like worried about this idea of AI spam,
but it hasn't seemingly had, it isn't so prevalent yet that it's that we're in like a crisis.
Yeah, the only place that I've seen it is LinkedIn,
and we just disable LinkedIn on browser base.
It's just not a business that we work with.
And we think the LinkedIn, you know, everyone at my LinkedIn inbox is crazy.
It's just something we don't want to contribute to for us.
We really we really want to think about like,
how can browser is being an arbiter of good bots long term?
I think there's this cat and mouse game and anti-bot blocks all bots, but there are good
bots and bad bots.
And we're in this really great position where we can actually be advocates for our customers
that can talk about how so-and-so customer has 20,000 employees on workday and the workday
APIs aren't really cutting it for them.
And this is why they're using Browserbase to automate it and build that relationship.
That's why in our last round, we brought on Octaventures as an investor,
the founders of Clerc, the founders of Stitch, the founders of Work OS. These are people who
are really thinking about authentication and my view is that the Antibot problem is probably
solved at the authentication layer. Antibot is just proof of personhood, right? So if an agent
can log in on your behalf, that's going to be really good to match their actions to the
person that they're saying they're acting on behalf of, and
hopefully match the rate limits there accordingly.
Can you talk a little bit about the llama evals for llama four? I
saw that I believe someone from your team posted that they had
done some kind of, I don't know, I don't even know how you
describe it like private evals, stuff that you guys just look at
directly. And how do you build that stack up? What are you actually testing for? And then
what are your vibes around llama four? Yeah. So what we did over the weekend, of course,
whenever something comes out, we want to move quick and try it out. We're all engineers here.
I'm an engineer and I love to try and play with new models. And with stage hand, you can kind of
imagine it like a burst cell SDK just for building what's called a web agent or an agent that browse the web.
So we can slot in any sort of model into that.
And we have a standard eval set that we run Stagehand against. Common tasks on the web that we've kind of built up to evaluate different performance like websites with drop downs,
website with date pickers, you know, the many different types of elements you see on the web.
We want to see how our automation framework can stack up against that.
We spent a bunch of money this weekend evaluating every single model that we could get our hands
on against that eval framework.
And we actually found that Gemini was one of the best performing models.
I think it was Gemini 2.0 Flash and Lama 4 a little bit more disappointing.
Now Lama 4, we used it with a inference provider and we know that different inference providers
can have different performance based on these different
open source models so I think it's still too early to call on llama for but we're
definitely excited about the stuff that Gemini is cooking up and they seem to
have really figured out some of this interesting stuff with long context
models yeah and also llama for they haven't released the behemoth model like
their biggest and best so maybe that changes the conversation when that
happens and there was also a discussion about they might have used a different one on LM
Arena is getting getting a little spicy on the timeline. What's your
What's your Paul doom? What's your PD?
And specifically, I'm curious how you reacted to AI 2027
Because I just want to go out and say like if any of AI 2027 comes, you know, becomes
true, I hope that you'll turn into a defense tech company really quickly and you know,
help unleash an army of good browser agents to protect fighting on our behalf.
No, but I'm quite the good fight.
Yeah, exactly.
In terms of P Doom by Paul Doom right now, very low. It still feels like there's a
lot of capabilities that need to improve, infrastructure needs to be built, and everyone
seems really willing to work together, which is positive. I think I see a lot of partnerships
happening in the ecosystem. For us, Browserbase will be a partnerships company. We need to work
with the cloud players of the world, but also the open AIs, the labs. When computers came out,
we were able to launch alongside open AI and kind of get early access
to that model and give them feedback.
So it certainly seems like everyone is being collaborative
to solve these problems.
I mean, we'll see what tariffs do to model prices.
I don't know if that comes down one of these days, right?
But in terms of what's gonna happen in the future,
it's still too early to really tell,
but I'm feeling pretty confident.
What, I was gonna say, what are,
what are use cases that you want to see more of?
Like maybe you see it happening on browser base today. Like the,
the example of a dairy company, like trying to more strategically, uh,
route their, you know,
basically like manage their logistics to drive down costs is cool and sort of
random.
But I'm curious if there's other areas where
you think there should be more people building these sort
of browser use type experiences.
Yeah, for us, we really look to all these issues cases
that probably don't need to be standalone products on their own
but really help individual businesses.
We get really excited about companies
that are kind of building things in-house.
One insight that I've had is that as code creation
has become easier, more and more companies
are kind of opting to kind of semi build a house
where they're pulling some primitives off the shelf,
like some infrastructure, like browser based
or maybe super based for the database,
but then still building their own agent internally.
And it's kind of interesting.
It's like, if you have all the primitives available,
can you just stitch those together using cursor and actually build something that's more bespoke to you?
What we found from some customers is when they buy black box solutions, they aren't
able to really tune it to their specific use case and agents still need a lot of tuning
for each individual use case.
On the wider side of use cases I want to see, I really love seeing stuff around like every
CEO should be looking at what do they have an operations team doing?
Is it going to an insurance website and doing a credential check on a provider or
insurance verification? Is it doing some interesting procurement tasks?
Is it doing some manual research and how can they automate that?
There's a lot more tools out there than there were before and it's easier to integrate than ever.
Can you talk a little bit about the actual tech decisions you've made?
I could imagine one version of computer
use on the tech tree is like, take a screenshot, use a diffusion model to understand this.
We're seeing this with images in ChatGPT. It's getting very good at recognizing text.
It can recognize people within images. You could imagine taking a screenshot and just
asking the vision model, where is the call to action? Like define that in pixel terms so I can click that button.
At the same time, you can imagine just passing
the entire view source, like the entire DOM,
to an LLM and just saying, hey, write some jQuery
that clicks on the call to action
and make an educated guess based on that.
You could imagine hybrid approach.
What has been most successful?
What are the paths that you are not looking at these days?
Yeah, for our framework, which really kind of abstracts all of this, we use everything. And I
think that's the important thing is it's not one size fits all. If it's just screenshots or just
DOM or hybrid, you really need to kind of think about what's the context size of the website.
It's a very long, complex website with a lot of HTML. You probably want to go a vision approach.
If it's craigslist.org, DOM is probably sufficient.
So I think every single website has different configurations
that work well for it.
And with our products, we really try and help developers
make those right choices or not have to even think about that
and just give us all of the models they have access to.
We can route between that model based on the type
of website that's important and help them build
the reliable web automation.
For us internally, we do really love the DOM based approach or the HTML based
approach just because it's frankly more cacheable such that instead of having to send a screenshot
to an LM every single time, if the website doesn't change, you could probably reuse the
same button you used last time to perform a workflow. So that DOM based approach seems
to be like the more performant and cacheable longer term, it's also a little bit cheaper,
but we'll see as computer response keep getting better.
Maybe there's gonna be some, you know,
model level caching on screenshots
where they can say this screenshot we've seen before,
this is the prompt we've seen before,
we can say this is the same button.
So as computer response get a little bit better,
it might be on more equal footing
with the Dom based approach in terms of cost,
but it's gonna be up to the labs
to really do some innovation there.
What's the team's take on Vibe coding right now?
Is it not a fit when you're needing to build reliable products that customers depend on
for business processes or are you guys making it work internally?
Yeah.
So I mean, the team doesn't Vibe code very much on critical infrastructure that goes
under a lot of review, but it's made shipping integrations with browser-based and stagehand
easier than ever. And we've been able to integrate with lane chain or llama index or crew AI and those
kind of come out a lot faster.
So this interconnected world that you're seeing with every tool, integrating with every other
tool, that's a lot easier.
Vibes wise, something happened one day where the whole team switched from cursor to windsurf
overnight.
I'm the only cursor user left.
Maybe that means I'm slow to adopt,
but it seems like people are moving
between these IDEs pretty damn fast
and the next tool that comes out maybe could,
this like the great flippening, you know,
between cursor to windsurf,
it just kind of happened at browser base.
Yeah, it feels like there's this
Cambrian explosion in like AI tooling
and there's a lot of businesses
that have built pretty solid businesses.
We've seen like the crazy charts and the revenue ramp. Um,
and in the past, like cloud era,
a lot of the companies actually went public, you know,
like Twilio and MongoDB, you know,
are very point solution companies in my opinion,
but they both built fantastic businesses eventually. Um,
but you could imagine a future where there's more competition and you're
building into adjacencies or there's mergers or acquisitions and you kind of get some sort of like
new age roll up of all the different AWS style tools in this infrastructure. Like how do you see
the market evolving? Because at the same time I imagine the hyperscalers are thinking about
I imagine the hyperscalers are thinking about,
could browser base be an option in AWS with the other
25,000 tools they have up there. But, but yeah, I mean, obviously you're very, partnerships driven right now. How does that evolve over the next couple of years?
Yeah, you know, we are seeing hyperscale interest for sure.
Amazon just launched Nova and the Nova SDK took a lot of inspiration from what
we've done at SageHand, right? And we really appreciate that.
That's the DX that we're all settling on.
It's the right way to do things.
Now, the model performance is a little bit subpar.
And I think trying to build a model while also building a great framework is just a
really impossible mission for browser base.
We think about how do we build best in class infrastructure and are able to go super
deep on a single vertical in a way that a hyperscaler might not be able to do.
If you've used, you know, Amazon RDS versus maybe a more focused database
provider like PlanetScale or SuperBase,
I think you'll find that the product just,
it's not as exciting for developers to use.
I think Stripe is a good example of a company
that's gone very focused on something
like payment infrastructure,
but then layered on this product platform on top of that.
When we look at the expansion opportunities
for browser-based, I think there's a lot of interesting stuff.
Think of every Chrome extension you have.
You have your password manager.
You have your payment information saved in there.
You have your browser history,
which is like memory for an agent.
So we can think about more areas within the browser
to offer as agent primitives longer term.
But we're really focused on just building
best-in-class infrastructure that developers love,
building a framework that really works well for everyone,
and just continuing to move up the stack
and find things that we can do
to help developers build browser automations
easier than ever before.
Can you talk a little bit about some of the optimization vectors that the various foundation
model companies are kind of sprinting towards?
We saw this with Lama 4.
They were claiming, hey, we got a 10 million token context window.
I think that was 10 times bigger than what Google was touting a year ago or even a couple
months ago there's obviously the the length of time a reasoning model can stay consistent
and that's like doubling every couple months now there's different things
about just maybe it's not the highest IQ model but it doesn't make stuff up
because it's got a rag integration or something and it's actually pulling real
facts instead of just hallucinating constantly and you can imagine there
that if I'm just thinking about like,
what does a computer user need?
Well, I don't want them to lie,
but I also don't necessarily need like a chess grand master.
So maybe I'm not optimizing for IQ,
but where are you most optimistic about
where the foundation model companies will go
and what kind of problems or vectors
or the shape of that progress looks like.
What does the shape of the progress need to look like
for you to really succeed?
Yeah, for us, I really like this paradigm
of splitting up reasoning models to other types of models.
I think trying to make a generalistic model
that's great at everything,
it's gonna be really, really hard.
And you can fine tune different types of models
and different types of tasks if it's code gen or reasoning,
or even UI automation, like a computer use model.
So more models means more choice for our customers.
In the end, our customers are trying to choose
the best model for their task.
And that varies because the internet is so big.
There's billions of websites and billions of choices
on what you can use and or should or shouldn't use.
For us, we do see the reasoning models
being closer to the agent loop,
whereas more like a 4.0 or Gemini 2.0 flash
being more close to the tool calling makes a lot of sense.
You want the expensive model making the decisions
and the cheaper, faster model
maybe making the individual tool calls.
That's been a great paradigm split
and more of our customers than ever
are actually using models from different providers.
So it does seem like more choice means more innovation and more ways to kind of mix and match the best of every sort of eval.
Very interesting. I want to get your take on the latest from Microsoft today.
They just this just leaked out or something that Microsoft said it would no longer move forward with its plans to build data centers in Licking County.
The company had planned to invest a billion dollars
initially towards three data center campuses,
New Albany, Heath, and Hebron.
Microsoft plans to ensure the land at two of the three sites
will be available to be used for farming.
And Nick on Axe says,
yep, it's over.
So how are you feeling?
I mean, obviously there's a lot of turmoil
in the markets around tariffs, but I feel
like the whole narrative of like, maybe we're getting over our skis on CapEx and hyper scaling.
Is all this just noise to you because you're just focused on product experience and you
don't really need a 10x improvement in the foundation model performance that might come
from a bigger data center build out?
Or are you still like inference bound and you're like, yeah, it'd actually be great if they move forward with that.
What's your take?
Yeah, from what I've seen, the labs are still innovating
and I don't know if Microsoft is a lab
that I really think is gonna be an innovator as much,
so I don't think OpenAI or Anthropic
are holding back on investment.
Now, does that mean they're signing
massive data center contracts right now?
I think people are kind of waiting to see what happens in the macro sense. For us, I'm very
downstream of that, right? And then of course, we're, you know, a private company, venture
backed, things that happen in public markets tend to trickle down to private companies.
So being aware of it, but you know, with browser based, you know, with the traction momentum
so far, we've had no shortage of inbound and it feels like there's a lot of room to run
for us,
so not really concerned.
My last question, and you've covered some of it before, but can you talk about just
general capability overhang?
There's this like, you know, with all the evals and the sort of pressure for the labs
to constantly be number one or at least be, you know, at the top, it feels like that's
almost like a distraction at times from just delivering
all of the capability that is now possible.
But I'm curious what your take is on that.
Yeah. Maybe answering this in another way and we can go deeper,
but for browser ways to exist,
there needs to be healthy competition at the model layer.
We see that models are more fungible than ever.
People are switching between models all the time.
People don't want to switch their infrastructure.
They want to have a piece of infrastructure that works.
They can kind of integrate with a little more deeper.
And if that means plugging in different models,
that's just going to help them long term.
I think there's a lot of innovation
that needs to happen at the model level.
Some stuff like multimodal tool calling
being supported by all model providers and not just
Anthropic, this is like a lack of capability.
But it seems like every time someone innovates,
that does trickle down to the other labs.
So it doesn't seem like there's gonna be a shortage
of choice from customers.
And there's still a lot of innovation happening,
especially long contexts.
Like we think that long context is gonna do a lot
for DOM based web agents.
And there's still a lack of true performance there,
but we think with time,
all this stuff does just get better, cheaper, faster,
and it's inevitable.
I want to ask you about this other story that kind of broke recently that OpenAI is considering
acquiring a hardware device manufacturer that was started by Sam Altman and Johnny Ive,
the ex Apple designer, potential and designed includes a phone without a screen and an AI enabled household devices.
And I'm curious to know your take about like, generally we saw like the first wave of this
with like the Rabbit R1, the Friend, the Humane and some of those didn't go so well, some
of them are plugging along.
But I could imagine that maybe the Studio Ghibli moment or the Turing test moment is when,
yeah, I don't need a screen because I trust
that I'm not just using this pin or this device
without a screen as a knowledge engine,
but it's actually able to go use a web browser
on the backend and just talk to me in conversational.
I know that's a little like sci-fi and maybe like,
I don't know, maybe it's like three months out, who knows? But I want to know your take on kind of devices
and how you could see browser-based plugging into all that ecosystem.
Yeah, you know, for us, like consumer web automation isn't really a focus just because
that I think that is one on the device level. And I think that with Google, the Apple, I
mean, Apple intelligence, not really something I use every single day. And oh, I hope it
gets better, right?
But you can imagine the amount of data they have access to,
the integrations with your existing life.
They're really well positioned to offer more consumer web automation.
You can tell Siri, hey, go book that restaurant,
and it's going to have a lot more capabilities to do that,
maybe even on your device, right?
But for our customers, customers who are kind of building,
like I said, these more traditional RPA, or maybe using BPO,
or maybe they BPO or
maybe they're a company that's building something more verticalized to go sell to someone who
uses RPA or BPO.
Those people are still going to need infrastructure the way that they, because they're building
applications and that's who we focus on.
I wish OpenAI the best with that and I hope it works.
I want more cool devices.
I wanted to grab it to work and Humane to work and I don't have a friend, Avi, hook
me up. I'd love to get one.
I want all these things to work
because I want this cool sci-fi future.
So I try and stay super optimistic about that
and hope it into existence.
Yeah, it doesn't feel like it's super in Apple's DNA.
Like if they, even if they just had
an Apple intelligence query,
oh, like summarize the news for me,
you know that they're gonna do a bunch of partnerships then they're going to pull that in from an API, and it's
going to be as deterministic as possible.
I feel like Apple does not have probabilistic computing in their DNA, and I'm sure you have
to deal with a lot more rough edges.
Are you seeing, the thing that we're seeing with agents, and we heard about a little bit of this with the dust up with AISDRs,
is just that a hallucination rate of 1% is unacceptable.
How are you thinking about keeping a human in the loop
and just kind of like, even how do you message to a client
the reliability of your model?
Obviously you have benchmarks for all the LLMs
that you're using, but what kind of claims are you making? Because I think we all understand
that like, Hey, this stuff's new, it's moving fast, it's improving. Like you got to go,
you know, fast and, and, and, and just, uh, you know, test this model and not put it in
like a life critical situation yet. And you can still get a lot of value out of it, but
how are you pitching browser based to folks?
Yeah. You short term, you are going to need some human
supervision at some point, right?
And the way that we allow this with browser based,
we have this thing called the live view where you can
actually embed an eye frame that shows the browser working.
And with the browser working, a human can take over
if the agent gets stuck.
And you can imagine maybe the future that's like very
immediate is not a browser doing all your work for you,
but maybe more of like a Devon experience where the browser is doing 90% of the work for you and maybe
you have to come in and do the last 10% once in a while.
And when we talk about with our customers, like how do we build a human into the loop
into the designs that you currently have in your application to make it just super easy
to have that escape hatch into the human operator if something isn't working.
Yeah, yeah, that makes sense.
Well thanks so much for stopping by.
This is awesome.
This is great. Thanks guys. So the whole team would love to have you back on next time. There's news
Yeah, this would be great. I guess we'll talk soon. Bye
Next up we have Tracy Allouay coming in to the studio
But first let me tell you about bezel shop over
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Download the app as well and we have Tracy in the studio, I believe.
Not yet, she's coming in in just a minute.
She's been covering the chaos in the markets very closely.
Odd Lots has been on absolute terror.
They had Ryan Peterson on, they've had a bunch of people
dig into the reactions to the tariffs.
She also just put up everything about the basis trade, which I want to dig into with her.
She writes, it's worth taking a detour to explain just what the basis trade is and why it became so
popular. To do that, we need to go back even further into the dark days of 2020, all the way back
to the aftermath of the 2008 financial crisis. Scarred by the near collapse of the financial
system, policymakers moved to make bank safer and here she is
She's in the studio. Welcome to the show Tracy. Thank you so much for having me. It's been a wild week. It's hard
It's hard to imagine. It's it's just been seven days since liberation day. Yeah, it's crazy. And I was I was messaging you about this
I really appreciate you coming on in the midst of the chaos
because I think it makes for a better conversation.
But also, when the markets are crazy, is your job crazier?
Are you doing more episodes, more research, more blog
posting?
I mean, I'm reading from your stuff.
Or in some ways, the job easier because there's
just so much attention.
Yeah, yeah, you don't have to come up with a wild story.
Hey, let me take you on this really obscure deep dive
that you've never heard about.
What's it been like on the work front? Yeah, we definitely don't have to scramble for content at the moment. It's been a fire hose
of content. We've been rushing out episodes. The great thing about ODLOTS is, as you mentioned,
we span this wide range of finance, markets, and economic subjects. We did a lot of supply chain and trade episodes
back in the 2020 pandemic
when there were all these disruptions.
Now we can just tap our previous guests,
all the logistics experts, the truck drivers,
shipping companies, small and big companies,
and ask them like, what's going on
and what impact is this actually gonna have
on your business?
Yeah.
I want to start by asking you to explain the basis trade to me,
but like I'm a VC.
Similar to explaining maybe like a child,
like I'm five years old, but to a VC that considers themselves
a macro expert, but maybe isn't.
Yeah, what will this look like in the form of an X thread in three months or a memo that's
hastily written to every entrepreneur in the portfolio in two weeks from now?
Oh man. It's going to be hard putting it in language for a VC. What I would say most simply,
basically, the basis trade is arbitraging the difference between a cash treasury and
a futures contract on that treasury.
And historically, this has been a really safe trade.
The spread or the difference between them has been pretty range-bound, very, very tiny.
Because it's been tiny, investors like hedge funds and active funds, what they do is they
go out in the
market in something called the repo market, the overnight funding markets, wholesale markets,
whatever you want to call it, and they borrow from banks, from broker-dealers. And this
leverage allows them to amplify the returns they're getting from this arbitrage between
the cash and the futures. Now the problem, and
we've seen this a couple times now, is when the entire financial system starts de-risking
all at once, suddenly investors can't really roll over these trades, they can't necessarily
sell the cash treasury bond in order to close out the trade because the broker dealers, they do not have the space
on their balance sheets to actually absorb those extra bonds. That's the big difference
we saw in the pandemic and we're seeing it now in 2025. The thing to remember is really,
the financial system isn't built to handle like a 10% decline in the S&P 500 and a simultaneous
surge in bond yields.
It just isn't.
There are supposed to be hedges that banks can tap to manage their risk, their capital.
Instead, they're de-risking all at once, and that has consequences.
So, who's hurting the most?
I've been joking that this is a bull market for short sellers,
it's a golden age in the VIX, but with regard specifically to the basis trade, is this putting
more pressure on banks, hedge funds? Will this actually affect the VCs that we were
joking about, or can they just kind of ride it out because they have LP agreements that
date out like 12 years?
Yeah, definitely a good question. Who's hurting most? I mean, obviously hedge funds that had the
basis trade on active fund managers, by the way, are really big players in all of this. And we've
heard anecdotally in the markets that they've been selling quite a lot to banks probably are not having
a fun time at the moment. But on the topic of VCs, I mean, I think we have to step back a little bit from the basis
trade and talk about just those surging bond yields in general.
So you know, bonds are supposed to be boring.
They're not supposed to be moving around that much.
They're not supposed to be talked about as much as they are in general news over the past couple of days. And the reason is bonds are the benchmark
borrowing cost against which all other loans are basically judged and measured. You know,
refinancing for mortgages, refinancing for corporates and companies. And this is where it comes in for VCs, right?
Over the past few years, VCs have been showered in money.
I know there've been breaks in that trend,
but in general, showered with money.
Cost of financing has been going up.
That would seem to be an issue, at least, for a lot of VCs.
And then the one other thing I would add here
is uncertainty in the market doesn't look like it's gonna go away. at least for a lot of VCs. And then the one other thing I would add here is
uncertainty in the market doesn't look like it's gonna go away. So yes, we had
the pause on tariffs just announced today. We still don't know what's gonna
happen with China and the US. Trump has basically destabilized every form of
capital out there. Stocks, bonds, domestic, international. It's not
clear whether or not he's gonna be able to put the tariff threat toothpaste back
in the tube now. So I think that uncertainty is gonna stick around and
what that means is less capital willing and available potentially to actually
fund a lot of risky activities like VC like tech.
I have this narrative and I want you to tell me if it's cope or not.
Somebody was I was talking to a friend and they were saying like this feels as bad as the COVID
drawdown or the SVB crisis and the interest rate hike that caused a lot of turmoil in markets.
crisis and the interest rate hike that caused a lot of turmoil in markets. And I was saying like, yes, the magnitude of the move is significant and the economic
indicators are significant, but this is fundamentally different potentially because that toothpaste
can kind of go back in the tube because it's within the president's remit to just say,
hey, everything is going back to exactly the day before liberation day. That was a weird, you know, fever dream.
We're back to what it was before.
And markets might respond to that.
Whereas during in 2020, no one could ever say, oh, actually, like
covid cases are non-existent now.
It was not within the within the purview of the president.
Is that a ridiculous narrative or is there something there?
I mean, I think some investors would probably say
in certain ways it's scarier right now.
And I think you need to remember the experience of Monday.
So we have one person, the president,
who's effectively controlling this entire narrative,
this entire story.
As you mentioned, at any one time,
he could have issued a statement announcing a softening in the position, or maybe just
saying something other than be cool to markets, something comforting and realistic for them.
He chose not to do that. And in fact, whenever there seemed to be a positive headline on
the horizon, whenever people seemed to
be talking about like, maybe things are going to start to calm down, the administration
really seemed to rush out to bat those away. And the big example was we saw that mistaken
headline on Monday about a potential pause and the White House was out, you know, with... For the other Bloomberg. Yeah. That's right.
For Mr. Bloomberg.
They were out within minutes to slap that down.
And this is the difference, right?
In previous crises, 2008 being a really good example of this, we knew that policymakers
were basically all pulling in the same direction.
They were trying to rescue the financial system
and as part of that, they were probably wanting
asset prices to go up.
I don't think that's been certain at all
over the past seven days.
Yeah, how do you rate the admin's spin
on the announcement today,
like, you know, you had said earlier that they just,
they blinked, right?
A lot of people, you know,
Trump supporters historically have just said like,
oh, it's 70 chess, like this was the plan all along, right?
And so your position generally was like, no, he blanked, you know, the tenure was
like ripping in the wrong direction and like they basically needed to do something. Is that correct?
I think that's right. The thing to remember here is, okay, the great thing about 4D chess,
14D chess, whatever. We're so past 3D chest, which I think is the original metaphor.
It's like those Gillette razors, right?
We just keep adding blades.
I saw someone posted a picture of one dimensional chest.
It's just one line.
I thought that was pretty funny.
Right.
Okay.
So when you have this 14 dimensional chest or whatever, you have a great tool to basically
spin whatever happens the way you want it.
And you know, I think it's very clear that Trump supporters are seeing this in a different
way and Trump critics are seeing it in a different way. I would say the one thing to look at
is the administration's own scorecard. They've been pretty explicit that part of what they wanted to do on the
U.S. economy was to bring rates down, bring bond yields down. They want to make it cheaper
for people to get mortgages. They want to make it easier for companies to refinance
their debt. They want that booming market in the U.S., a booming economy, all that manufacturing
to be built, which necessitates quite a lot of capital, all that manufacturing to be built, which necessitates
quite a lot of capital, and that has to be secured and financed as well. And instead,
we saw bond yields ripping, right? Like, touching 4.5% this morning. So I think by that measure,
by the administration's own scorecard, This has been a miss.
Are there any other levers that the administration could potentially pull to bring down bond
yields? What do you think is at the top of their tool chest right now?
Yeah, I mean, the 90-day pause alone is having a pretty big effect. And this has been the
story of, certainly today, probably the past three days,
is the whiplash in markets. So, stocks plunge, stocks rise. I think the last time I looked
at the S&P 500, it was up like 8% or 9%. You have to keep your eye on it at all times on
this day because it moves around so much. Same thing for bond yields. So after the announcement
we saw the 10-year, I think it went down to like 4.36%, something like that. That's a pretty big
drop. And then just to give you an idea of what the mood has been like on Wall Street and how
whiplashy everything has been, Goldman Sachs actually put out a note this morning saying that their baseline
forecast for the US economy was now a recession because of tariffs. About an hour later we had
the the tariff pause announcement and they had to send out another note saying that they were
rescinding their forecast and no US recession was on the table. What percentage of true socials users do you think are finance bros?
Like trying not to miss the next trade.
Like I have to imagine there has to be some edge in being, you know, in the first hundred
people to see what these posts.
That was a great time to buy.
Is there, do you think there's high frequency truthing where people are trying to get near
the,
basically get near the.
I'm sure the feed's going in somewhere.
But yeah, how do you,
what's your, I mean, I don't even know.
I was gonna ask like,
we don't even need to go there.
It's gonna get too political.
What do you got, John?
I mean, I guess I want to know.
I was kicking around this idea with Jordy earlier
on the show that there are a lot of ways
to evaluate these new policies and new regimes.
And there's been a lot of discussion of,
this isn't just a slight change in trade policy.
This is like a complete flipping of the board,
a complete reevaluation.
And it seems like
the most cautiously optimistic folks are like, maybe this is short-term pain for long-term gain.
But there's been a little bit of squirminess amongst supporters to say, oh, well, I was joking
earlier that, you know, well, you know, the 10 year is yielding more. So it's the best, it's a better time than ever to give your money to America and you'll
earn more money on that money.
And so maybe that's good for that type of person.
And you can kind of spin any of these economic indicators in a positive sense if you try
hard enough.
But the the measure that I use is one that I go back to the Trump One presidency and I look at
the original tariffs on China and those were not rolled back by the Biden administration.
And so it's what I'm calling like, eventually bipartisan.
And so I'm wondering if it's like, I don't know if I can really withhold judgment for,
I don't know, it might be eight years or four years or however long it's going to take.
But if this policy, if we look back on it and we say, okay, yes, like it stuck around,
it eventually became bipartisan.
Is that a win or do we need to just look at it through an economic lens in the short,
medium and long term?
I mean, that's a really good question.
I don't know if you watched the Trump press conference that was just on a few minutes ago, but he was talking about how Biden left the U.S. economy in a terrible
position and wasn't able to strike good deals with China. I mean, I would say the Biden
administration kept a lot of the restrictions on strategic exports to China over the past four years.
And in some ways actually went harder on China technology as well.
So I just don't know how a bipartisan deal would actually be interpreted and
viewed by not just politicians but the general public.
It's really hard to tell.
Everyone seems to be on their own little plane of reality at the moment.
So who knows. Who are you tracking? I mean you mentioned that you went through
the logistics and the shipping folks and the ones that are most impacted, like
they have iPhones on planes right now. That's the most immediate impact. What do
you think the second and third order industries that are most important to
track in order to understand the impact
of the tariffs as they evolve? Yeah, I mean oil is a really big one and in fact
we had a really interesting survey from the Dallas Fed. I think it was last week
or two weeks. I can't remember because so much is happening. But they're basically
in charge of the oil patch, right? They're down in Texas monitoring what's
going on with energy businesses,
and they put out this survey where they basically go to a bunch of oil companies, you know, drillers,
suppliers, and they ask them, hey, what's going on? How do you feel about things at the moment?
And the replies are all anecdotal, but, you know, the respondents, they talk about how they feel,
and they put little numbers on it.
They grade the vibes, as you might put it.
But they also get to write written comments.
And again, they're anonymous.
But if you look at what was in the survey one or two weeks
ago, those written comments were dire.
I mean, people were talking about how the threat of tariffs,
and again, this was before the tariffs were actually unveiled,
how bad the threat of tariffs actually
was for their business.
And I remember there was one quote in there.
It was a supplier for energy companies
saying that he had gotten a call from a customer in Canada asking them if they
could move production to Canada because they were worried about the tariffs. That
is the opposite of the you know presumably intended effect of all of
this. Yeah I saw actually Mr. Beast of all people commenting on the tariffs he
said ironically because of all the new tariffs it is now way cheaper to make
our chocolate bars that we sell globally not in America because other countries
don't have a 20% tariff on our cogs which I never thought I'd see Mr. Beast
know the word cogs but he's in the business now you know things are wild
when mr. beast is making coherent you know tariff commentary yeah no and makes sense. Like he does shell globally. He has a massive global audience
and he makes everything in America now and then he sells it all over the world. But it
makes sense that he would take some other stuff offshore.
Where do you look for signal, right? You obviously have your Bloomberg terminal. I feel like
Joe shares more screenshots of that than you do probably. But where do you look for signal in a world where everybody is conflicted in a different
way?
Some people are, some of the loudest people of the last week are fund managers who have
big positions on the line.
And everybody's got some conflicts, but I'm curious how you try to sort of see through
all the noise. Both Joe and I are glued to the Bloomberg terminals and Twitter X interfaces at all
times.
One of the things I've kind of enjoyed doing over the past week is just basically looking
at what the hosts of the All In podcast are saying online and then assuming that the exact
opposite is going to happen. So, you know, we had David
Sachs, for instance, talk about like, oh, the crash is over. Then we saw stocks plunge
again. We saw Chamath. He was he was very much in favor of the tariffs. He was kind
of cheering them on. And he was also criticizing stock investors who were, you know, complaining
about their losses. I think he had a David LaChapelle quote investors who were, you know, complaining about their losses.
I think he had a David LaChapelle quote,
basically saying to, you know, shut up about those losses.
And then at the same time, he starts talking about
how he's buying credit risk, credit risk insurance
through CDS, so effectively betting
against corporate America.
At the same time, he's talking about, about like how good these terrorists are gonna be. Yeah
How do you think about reading into the the insider commentary that's happening?
There's there is that take that it's like oh like they're wrong and you do the opposite but at the same time like
proximity to power is a valuable source of information
That you have to imagine that there's real information
that's being disseminated, even if it's just like,
oh, this is the vibe and I'm passing that along.
How do you balance those two things?
Yeah, I think you're absolutely right.
Like, VCs are very good at interpreting the vibes.
And in fact, I remember we had Jason Calacanis
on the show a few years ago.
And one of the important things we learned from him
is that the emphasis on the vibe shift.
So, you know, back in 2020,
a lot of technology companies made money hand over fist,
but a lot of them didn't, right?
And the criticism was, if you cannot make money
in this extraordinary time period when rates are really low and
people are scrambling for all these different tech services because they're stuck at home,
then there's a real problem with the business model.
That was one of the narratives, but the point Jason made was that some of this made sense because investors at that time
they were not demanding that companies actually make money right they were very
satisfied if companies were just spending to grow their market share so I
think that's really interesting and you know something to watch like what are
investors actually gonna start asking for here? Sorry.
No, I had a, I'm curious.
So we spent the beginning of the show
talking about Apple specifically,
and the position that Apple basically
has a China problem, and that if your supply chain is dependent
on China, and China invades Taiwan at some point,
you're probably not going to get, certainly not get
as many iPhones or components out of there.
But then they also have a Trump problem
and that they're just sort of like
probably also internally refreshing truth social,
you know, wondering what Trump's gonna do
to their business next.
But Bill Ackman had a post,
this was right around when we started the call.
He said, time is not China's friend.
Every US company that sources products in China
is in the process of finding alternative suppliers.
Supply chains are time consuming
and can be expensive and challenging to move,
but once they're moved, they are sticky TikTok.
I look at this and I'm like,
if we have a three month pause on tariffs
and the Chinese tariffs are still happening,
like sure, it's hard for me to see,
still happening, sure, it's hard for me to see,
you know, for these big multinational firms like Apple or Nike, it's not like,
like yes, they're starting to make moves,
but I'm not sure that, of course time isn't their friend,
but I don't know, I'm not sure I'd sort of broadly agree with this take yet.
I'm curious how you think Apple should just
be responding to this in general,
because it feels like it's going to be this sort of dark clouds
over the share price for basically potentially
a decade, right, the sort of big China problem.
Yeah, so a couple things on the China problem.
So number one, the 90 day pause on tariffs
on pretty much every country except China
opens up a pretty big window for companies
to actually start arbitraging manufacturing costs
between China and the rest of the world.
We saw that in the first round of Trump tariffs back in 2018.
A lot of Chinese production just moved across the border to Vietnam or it moved to Mexico
and effectively, you know, these were Chinese goods that were just being shipped somewhere else
before they were shipped into America in order to avoid the tariffs.
That's a real possibility now, especially
if Trump sticks with those higher rates on tariffs,
the ones he threatened earlier today.
And then the other thing I would say on China,
you know, the thing to remember is
China is in a really interesting place right now,
and obviously so is the US.
The Chinese economy has been slowing and as part of
an effort to reverse that, policymakers are really trying to revamp the whole structure of the system
and increase consumption domestically. They want people within China to be buying more goods. At
the same time, the US seems to not want people to buy a lot of goods,
or at least not foreign goods, and we're all about manufacturing. The roles have reversed,
right? The US wants to be a manufacturing powerhouse, and China wants to be a consumption
powerhouse. It's very weird in many ways. But the big question is going to be like,
how successful is China in transforming its economy? Because if it manages to do that,
it never really has before. But if it manages to do that this time, that could be a pretty decent
buffer for, you know, some of the economic impact. The grass is always greener on the other side, I guess.
I want to talk about the penguins.
I saw that there are tariffs on the penguin island.
Everyone was laughing at it.
But it seems like entrepreneurs are so enterprising that if I
needed to do final assembly on some penguin inhabited island
to avoid a 200% tariff on my Chinese good.
Like there's an economic equation
where I would actually do that.
Was it that crazy or do you think there's some theory
to the Penguin Island getting tariffed?
You're gonna ask the Penguins to put together your iPhones?
I mean, probably like bring in people
and set up a basic assembly.
I mean, it has a high cost
because you gotta get there and get back. But at a I mean, it has a high cost, because you got to get there and get back.
But at a certain point, it maybe makes sense.
I don't know, is it completely crazy?
I mean, look, I think moving production around
is definitely a possibility.
Are we going to move it to tiny islands?
Somehow I doubt it.
And this kind of like,
this opens up the question about why the US is doing this in the first
place. So for instance one of the tariffs that Trump unveiled last week was I
think it was like a 30% reciprocal tariff on the island of Nauru. Like this
is a tiny island it primarily exports like pig meat and sausages
to the U.S., like a million dollars of pig meat a year.
So what exactly do we wanna get from a place like Nehru?
I don't think they're gonna be buying Ford cars
when they have like basically 12 miles worth of road.
Yeah, I wanna talk about TikTok a little bit.
It's been odd to me that the tick, the progress on any,
any news around TikTok has been so slow and yet the tariffs have been so fast and
aggressive. Is there some underlying thesis there?
Is TikTok one of the chips in a larger discussion or do you think it's just like,
ah, it's just low priority relative to everything else?
And I really don't know.
It's very hard for me to tell what the administration is prioritizing at the moment.
And I got to say, you know, on the same day we saw Trump make this huge announcement,
Howard Lutnick said it was one of the most important truth social posts ever written.
The same time he announced the 90 day pause, he also signed an executive order to increase water pressure in
showers. Like this actually happened, you know, he signed the order. There are
stories out there where he's saying no longer will American showers be weak
with low water pressure. I mean, I don't know.
With everything going on in trade and markets,
I might not take the time to fight
against low water pressure, but the president
is idiosyncratic in that way.
He loves a good headline.
He loves starting a new cycle.
I think if it doesn't happen in a single day, it's a failure.
He's like trying to distract the Panikins by giving them, you know, uh, uh,
you know, more water pressure. That's his strategy.
Yeah. Yeah. I mean, so, so, I mean, you've obviously been following this very
closely. Uh, we'll, we'll let you go in like two minutes, but, uh,
just general like predictions for where this goes or how people should be
thinking about this more holistically?
Because if this is what it's going to be like for the next four years, it's going to be
full employment for us, but a lot of chaos for everyone else that's maybe listening.
Where do you think this goes and what are your big takeaways from the last week?
Yeah, content for us, but bad news for a lot of other people for sure.
I mean, I think it goes back to that uncertainty element.
So the first thing you learn in financial markets
is investors hate uncertainty.
What we've seen over the past week
has been in many ways unprecedented.
Like a single man, the president,
controlling this entire narrative around trade.
We've seen fake headlines that have had a really big impact on markets. The reason they're
able to have such a big impact on markets is because investors are hanging
on every single word from the president. And so if they think the president has
said, oh there's a 90-day pause, they react to it, right? That is really weird where we have this like single source
of information that the market is focused on. And that's not going away. Like the threat
of the tariff, as I mentioned, like the threat, the tariff threat toothpaste not going back
in the tube. And I think even if we see countries really rush to strike some trade deals,
which they might actually do, the threat of tariffs is going to be hanging around in the
background for the next four years. People are going to be wondering about what exactly America
is trying to do here. It seems very clear that Trump thinks America's special status in the financial system, the dollar's status
as a reserve currency, is a burden rather than exorbitant privilege.
A lot of people would say America benefits from this.
Trump doesn't seem to see it that way.
I doubt he's going to change that particular worldview over the next four years, but you know maybe he starts
listening to some advisors and he tones things down a bit, but I really think the
uncertainty is here to stay. For sure. Well let's hope we get some certainty.
Prediction. More uncertainty. I think that's a we can lean on that. That is certain.
Yeah. Well thanks so much for joining
Thank you for joining. Thank you. It was fun. Yeah hopping on have a great good luck with everything. We'll be following along
We'll talk to you. Cheers. Bye and
Next up we have base power coming into the studio
We got Justin little bus from base power announcing a massive round get the side ready idea how big this round was
He told me he was announcing like a Series B
and I assumed, oh, Series B, 20 million, 30 million.
It's 200 million, it's 200 million.
He's gonna break it down for us,
explaining what they're gonna do.
Let's read through their announcement
while we wait for Justin to join.
He says, we're excited to announce that Basepower has raised 200 million dollars in series B funding
co-led by addition Andreessen Lightspeed Valor with support from Thrive Capital,
Altimeter, Trust Ventures and Terrain Capital. Additions Lee Fixel joins the
board alongside Antonio Gracias of Valor Equity Partners. What a stacked board and
we'll have to ask Justin about it. He's here in the studio. Welcome to the show Justin. How you doing?
Congratulations, congratulations going on absolutely phenomenal series B announcement. How are you doing today?
Can you hear us?
He's locked in he's locked in he's building he's putting the 200 million to work already
How you doing?
Nothing?
I'll keep reading.
Power demand is soaring and the grid must evolve
to meet the challenge.
We're accelerating an energy abundant future
through distributed battery storage
and investing in American manufacturing capabilities
needed to make it real.
Another company that's focused on American manufacturing.
We've talked to a few of them,
all major beneficiaries of the tariff chaos to some degree,
although I'm sure that there's deeper supply chain stuff
that we'll get into and try and understand
where all that goes.
In under a year since launching,
BASE has become the fastest growing,
one of the fastest growing battery storage developers
in the US.
More importantly, we've assembled a talent-dense team
of engineers and operators,
all focused on modernizing the grid
to make more power, more reliable and affordable affordable and let's hear from Justin I believe
he's in the studio how you doing Justin? Good, good thanks for having me really
appreciate it guys. Yeah, no it's great to have you on big day for you and the
whole team congratulations you know following certainly journey for a while
now and seems like the momentum is just building. Yeah. Can you give us like a brief introduction on the company?
I actually don't know the prehistory.
I'd love to know kind of how you started the company, how you got to this moment.
It seems like a quick ramp to a $200 million fundraise.
Some stuff must be working really well. So break it down.
Certainly. Yeah. So I guess I started,
started the company about two years ago, launched the product just a little
under a year ago.
Now let me tell you what we do.
So we are developing distributed energy storage for the grid with the ultimate mission to
fix the grid in the US.
I think if you look at the sort of modern energy industry and sort of power companies
there within, you'll see that there's a lot of money and smart people and technology going
into making more electricity generation.
You guys report on it a lot, SMRs and solar and wind and oil and gas and such.
And the same thing on the consumption side, more EVs, more heat pumps and better consumption
and cleaner consumption all around.
But the grid is the thing that connects those two.
And that has been sort of woefully under-invested in from a technology and operations standpoint.
And so that's what we're really here to do is to ultimately fix the grid.
Where we're starting today, or about a year ago with our first product, is distributed
energy storage.
So what that means is we install batteries on homes that we own and we operate and we
use to support the power grid.
We're based here in Austin, Texas, and we have operations in Austin, Houston, and Dallas,
and San Antonio, the kind of the Texas triangle.
And that's the business today.
Today we're announcing the Series B fundraise,
as you mentioned, and using that to sort of fuel
the next stage of growth in and out of Texas.
Can you talk to me a little bit about
what this means for the grid long term?
Is this something where it reduces the variable load
on the grid and we can train more AI models
in the data center or something?
How does this play out? Like how bad are the problems?
Are we just, are we fighting like the basic fires
or are we dreaming of like a utopia here?
Yeah, so I'd say we're still in the,
from the grid writ large,
we're still in the fight to basic fire.
So here's why, here's why batteries
and in particular distributed batteries
are good for the grid and help add capacity.
If you look at any sort of average wire going through the grid, whether it's on the transmission
side, sort of think the stick-built steel structures on the side of the highway or the
distribution grid, think the wooden poles in your neighborhood, any one of those lines
is heavily underutilized with respect to its capacity. So let's say that a, you know, a line can carry a hundred
units of energy at any given moment, units of power. On average, that line is used on the
distribution side 20 or 30, with 20 or 30 units of energy. So it's heavily underutilized. But the
problem is that certain times of the year, think August 15th at 6 p.m. when everybody came home and turned on their air conditioner
and plugged in their AV and turned on their oven,
that line is at 100%.
And so the grid has to be built for the peak load.
It's not built for the average load,
it's built for the peak load.
And so what distributed batteries allow you to do
is reduce those peaks in specific areas.
You can choose where those areas are,
our software does that.
And therefore utilize
the existing grid infrastructure for far more load. So that's AI data centers, as you said,
that's more EVs, that's more electrification of heavy industry and such.
Can you talk about the decision to start in Texas? I have some ideas around it and then
I want to ask you about what's going on with the California utility providers.
Apparently, I live in Malibu and apparently
like our local utility provider is in like
an adversarial relationship with like the city government.
They're basically just like fighting all the time.
And so what that means is they just turn off the power
if there's any, ever any issues.
But maybe let's start with kind of why you guys
got started in Texas and then where you're thinking
of expanding to and then maybe,
and then really kind of like that dynamic
between cities, utilities and consumers.
Certainly, so the reason we started in Texas
was pretty much the obvious place
to start building a business like this.
So there's a few reasons.
One is, folks might know this, Texas is actually its own grid. So there are three grids in
the US, there's West, there's East, and then there's Texas. Texas is basically an island
from a grid standpoint. And so what that simply means is you can't borrow from your neighbors
when you need more and you can't share with your neighbors when you have too much. And
so that leads to a lot of volatility on the grid
where you have sort of supply demand crunches,
for lack of a better term.
Additionally, there's a ton of renewables
on the grid in Texas.
It's a little bit perhaps counterintuitive,
but there's more solar and wind on the grid in Texas
than in the grid in California or anywhere else in the US.
And so that also drives the need to store energy
when the sun's not shining or the wind's not blowing.
Furthermore, in Texas, there's a sort of regulatory aspect.
And so our first go-to-market motion is what's called the deregulated portion of the grid.
All that means, by the way, there's a ton of regulation.
This does not mean it's the Wild West.
What it means is that you can sell power to people.
So if you're a homeowner in Houston or Dallas or North Austin or other parts of the state, you not only
can but you have to choose who you buy your power from. So if you're in Malibu, you're
probably your utility providers probably LADWP or maybe SoCal Edison. And if you want electricity
at your house, you got one option, the only one game in town. Here in Texas, companies like us can start
and become a utility provider.
And what that means is that we buy electricity
from the generators,
we pay the poles and wires companies to get it to the house
and then we sell it to the house at retail.
And that allows us to monetize the value of the batteries
behind the meter at the customer's home.
So again, we own and operate the batteries
as opposed to sell them outright to customers.
And so what that means is that customers don't have to shell
out tens of thousands of dollars to go buy a battery
like they would if they went and bought
a competitive product or they bought a generator.
And so that's sort of the other sort of fundamental reason
why Texas.
Now you also asked about cities and utilities and such.
This is a, we could spend hours on this topic,
but very simply there are a handful of some utilities
in the country like LADWP,
which I think is your utility,
is actually owned by the government,
by the city of Los Angeles.
It is a government run utility.
Funnily enough, actually here in Austin,
Austin Energy is the utility
that's owned by the city of Austin.
In other parts of the country, like in Orange County, where I used to live in
Southern California, that's a private company.
That's a company called SoCal.
Let us send the publicly traded.
And so you have this weird dynamic between cities and utilities that can
result in frictions around technical standards and permitting and all this,
and shutting off power when there's too much wind and all this other stuff
and it's
I think the thing that you that you guys maybe you're listening to this in Southern California is different in the Detroit area where I grew up
Different in you know, Florida, etc. It's a it's kind of very state-by-state thing and the state
Governments typically have a lot of authority and control over how the energy markets are run and how the utilities are regulated.
How are you guys reacting to the tariffs? There's a lot of, I mean the only thing you
can lean on right now is uncertainty. We don't really know what's going on. I imagine there's
businesses in the energy space and in solar that that are,
you know, specifically like low margin completely dependent on on China and maybe aren't
even viable at this point. Base powers, like, you know, sort of got, I think,
a more sophisticated model, but I'm curious what your guys is reaction,
how you're thinking about it, and then kind of the broader industry,
how you think people are reacting to these changes.
Yeah certainly so you know as part of our series b announcement one of the one of the big things
that comes with that is us building a factory here here here in here in Austin and so that very much
puts the supply chain in the in the manufacturing in our hands we already do some assembly this
will further that and will really mean
that we assemble the whole unit, both the battery itself
and all of the power electronics that are built on top of it.
Today, the tariffs are certainly uncertain, as you mentioned.
And the battery cells, like the individual things,
modules that sit inside of the battery,
those are typically made in China and we're working aggressively to,
to, to bring that supply chain, uh, here to the U S and, and, and we're,
we're, we're very close to doing that. But do the tariffs affect, uh,
affect the industry? Certainly. Uh, a lot of energy products, not, you know,
even in oil and gas come from manufactured goods in China and around the world
Yeah, what was your take on the skydio news that?
Their battery supplier was sanctioned or something and they they kind of lost that aspect of their supply chain seemed like a very rough go
Now you focused on the consumer market. So probably a little bit less, but even skydio
I don't know that they have a big DOD business. And so it was a weird shock to the system.
Yeah, certainly. I don't profess to have a ton of insight into them in particular, having
spent a lot of time at Anderil, though I can say there are a number of sort of commoditized
products, batteries, one or one of them, that the supply chain is primarily in Asia or in China.
And us and a lot of others are working quite aggressively
to bring that here to the US,
or at a minimum to more friendly nations.
So yeah, batteries are, go ahead, sorry.
Just given that you spend time at Anderol,
can you walk me through the decision to go consumer first you could imagine that someone's I'm building battery packs
And yep, I'm going do D with this. It's a defense tech company
We've seen that even with some like nuclear energy companies where they've said hey
Yeah, what we will sell the oil and gas companies, but this is gonna be
You know a power unit that's dropped on a military base instead of a diesel generator.
Is that on the roadmap or do you think that like
the real opportunity is just in consumer
and how'd you get there?
Yeah, so I don't think we looked at it from like,
is it B to B, B to C, B to G?
Like that wasn't really the sort of initial thinking.
It's more about if you look at the grid writ large
in the US or even in a more
microcosm like it is here in Texas, where are the where's the actual problem to solve and
a majority of the load on the grid comes from residential single-family homes, which is where
we're starting and so we more looked at it from that perspective rather than like what is the sort of you know,
hypothetical best go-to-market.
On the consumer side also it allowed us to build a brand. and like what is the sort of hypothetical best go to market.
On the consumer side also it has allowed us
to build a brand.
So we're very focused on the brand of base power,
the resiliency and reliability that it adds to homeowners
with the backup power.
And that can carry itself into a more B2B model.
As we grow, we're moving towards working
with the regulated utilities.
So some utility like LEDWP, like SoCal Edison,
like DTEnergy where I grew up, and again, in Michigan.
That's a different business model,
but it's the same technology stack.
In that case, we go deploy a battery on that utilities,
on a home that that utility serves.
We don't sell power to the homeowner,
but that utility actually pays us for access to that battery.
It's like a basically a distributed power plant in a box, so to speak.
That is a not being a G but sort of more B2B motion that we're,
that we're starting.
And we've actually already announced our first partnership here with a regulated
utility starting in Texas near San Antonio.
Can you talk a little bit about the actual customer experience on the consumer
side? If you, is this, uh, is it like a prepper argument?
I just don't want to, or is it purely economic? Uh, who's the ideal customer?
What's motivating them? And then walk me through the actual like installation
process. Is this something I need to get permits for? Does it take months?
Like how does all that work? Where does it sit in my house?
Is it in my garage or basement or outside?
Is it huge?
Is it small?
I want to know everything.
Yeah.
Yeah.
All great questions.
So in terms of the ideal customer, it's really a very wide swath of today single family
homeowners in Texas and in the future renters and small commercial business owners. Our view is that batteries and generators
have been sold as a luxury good previously,
that basically rich people have put these on their homes
so that they don't have power outages.
And you'll see a lot of these in wealthier neighborhoods
and such.
And our view is that the battery really
should support the grid and also support the home
and the power outages, but really it should be a grid asset.
And so again, by this business model whereby we own the battery, we don't charge the customer
for the capital cost of the battery, that really opens up the market.
And so we have sort of first time home buyers, we have elderly folks, we have everybody in
between.
Certainly there are some people that are thinking more about their energy resiliency
and sort of the maybe prepper mindset
that you're referring to.
But that's definitely not all of our customers.
We've got now thousands of customers
that are, again, from all walks of life.
In terms of the experience, this is
an area we put a lot of focus into.
And a lot of our software stack is built around.
And we think about it from start to finish like a factory.
My background's in manufacturing.
And so the concept of having a customer sort of start
at the beginning of the line,
which is put their information in on the website
and end on the end of the line with the battery installed,
operating and providing them backup and supporting the grid.
And every step in between is the sort of regimented,
highly documented and relatively automated process.
What that actually looks like in practice
as a customer puts in their information,
they send us a handful of photos
of the side of their home,
basically to make sure that there's a place
for us to put the battery.
Then we go and handle all the rest.
So some cities require permits, some do not.
We handle all of that.
We also work with the utility
to do what's called the interconnection.
Again, it's kind of like another permit.
And then we have our own installers come out and install the battery that typically takes
a few hours.
It's installed on the side of the home right next to your meter or very close to your electric
meter.
And you can see on our website, basedpowercompany.com, but it looks like kind of like an air conditioning
unit, roughly.
It's a white box that's about two and a half feet cube, roughly.
And that supports the home for a day or more, depending on usage during an outage.
How how much has, you know, your time at SpaceX and
Anderil influenced, like, just the way that you guys operate?
Obviously, you know, 10 years ago,
investors, you know, might, you know, we shied away from these sort of like Obviously, 10 years ago, investors
shied away from these businesses that are capital intensive
and just logistics intensive.
But you went and worked at two companies that have done this
and basically set the bar of how quickly you can spin up
these real world operations.
But I'm curious the key the kind of key learnings
from both companies.
Yeah, feel extremely fortunate to have worked
for excellent leaders at both companies
and have learned a tremendous amount.
Yeah, I think you're right.
Look, I mean, you guys talk a lot about this.
There's a large number of startups
in the sort of hardware physical real world space funded by venture capital
than there was not you know five ten years ago in large large part thanks to companies like SpaceX
and Andrel. You know I think the the big learnings from from those two companies are a combination of
operational technical and cultural maybe starting with the cultural. You've likely heard this, but there's,
the cultures at SpaceX and Androl,
both were extremely high ownership.
They had a really high talent bar.
They're very execution and operations focused,
especially in the areas that I was working in,
which were more manufacturing production operations.
Execution and how do we produce more
units, more drones at Androl, more rockets at SpaceX, how do we install more batteries
here at Base Power.
There's a lot of similarities on the culture that you sort of build around that and being
very data-driven and metrics-focused and how do we get dollars per kilowatt hour down,
kilowatt hours per day up, and we're like laser focused as a company on that.
So I'd say that's some of the cultural learnings.
The technical and operational,
we're taking a pretty vertically integrated approach.
So we're developing the hardware,
we're writing all the software that runs on that hardware,
all the software that manages the operational stack
that I outlined from the customer journey,
we're directly interfacing.
So both of those companies take a very vertically
integrated approach and they're able to drive costs down over time, um, because, because
they've been able to do that. And so, uh, that's something we're also sort of lessons
that, you know, I learned and, uh, that others, uh, that, that joined me at the company here
who have worked at SpaceX and Andrew learned from both of those companies, as well as Tesla, Ramp, Apple, et cetera.
That's awesome.
Well, I think we'll let you go.
I'm sure you got a busy day with the launch.
Thanks so much for joining us.
We appreciate you taking the time out of your busy day.
Yeah, you're our new energy, official energy correspondent.
So get ready to regular appearances.
Yeah, we'll have you on again soon.
Have a report live from the field, guys guys really appreciate it. Love it. I'll talk to you soon. Congrats again to the team. Bye. Yep
You know if you're
Managing a wander maybe you should throw base power on that do it great
I'd be a home go to wander comm find your happy place book a wander with inspiring views hotel-grade amenities dreamy beds
Top to your cleaning in 24 7 concierge service. You just you knowy beds top to your cleaning in 24-7 concierge service
You just you know, the power goes out you call your 24-7 concierge. That's a luxury you fixed immediately
Wander it's a vacation home, but better we got some other news from layer hip-ow. They launched their their next fund
This is their ninth seed fund. They've been in the game for quite a long time. $200 million new capital.
They'll invest in pre-seed and seed stage companies.
This fund represents an increase from the last fund,
which was 140 million.
Committed, continued commitment to supporting
the next generation of founders
while maintaining a focus in approach.
This fund also includes several dozen
LH portfolio founders as limited partners.
They love it. Taking the money from LHH now they're putting the money back in LH
one hand washes the other you love it to see it yeah it's great that might that
must be one of your favorite phrases oh it's the best the best yeah go raise
some money go raise a pre-seed from layer hip out and then yeah or seed and
then buy a billboard for your
company on ad quick advertising made easy and measurable say goodbye to
headaches of out-of-home advertising only ad quick combines technology out of
home expertise and data to enable efficient seamless ad buying across the
globe and breaking news TBPN will be having a billboard our first soon ad
quick campaign is going out it's going soon we're not gonna leak the strategy we're still debating it exactly what
the image will be but you can expect to see it in the timeline we're gonna be
spamming we have been this has been in the works for a while but and in close
collaboration with the ad quick team so very very excited yeah I like this this
post we have since we have a couple minutes before our next guest,
let's go to Matthew Prince, the founder CEO of CloudFlare.
He says, I'm playing everyone's favorite party game.
Guess the Trump administration's strategy.
Like most of you, I have no inside information,
but that's what makes it fun.
Here's my best theory.
Some assumptions first.
One, they're not crazy.
There is a strategy.
It doesn't align with conventional economic principles,
but there's something they're playing toward.
Two, they're not stupid.
I know enough of the players involved
to know that they're not idiots.
They may be making what will turn out
to be accurately predicted to be horrible decisions,
but they do have a plan and it's coherent.
As part of this, while I think they can bring that while they
can increase US manufacturing they don't really believe they can bring
everything on shore so they're not completely naive about that three they're
intentionally being opaque as to what the real plan is Trump fashions himself a
negotiator holding his cards close to his vest even lying about what cards he
has as part of the game are the deal.
Four, they're not just in it for themselves. I get that this has become non-conventional wisdom, but I'm going to assume that this, that, that for this, that the goal isn't merely grift, even if
you believe it is, suggest that's an easy out to thinking through what may be more complex motivations.
And number five, which
we are starting to see today.
China is the real enemy.
China has done some things in the last two years that have made it even that may have
made even the China doves in the last administration into hawks.
Again, I know there's lots of media saying Trump wants to kiss up to Xi Jinping, but
having spent enough time with folks in this and the last administration, they really worry
about China morning, afternoon, and all night.
So with this context, I posit the strategy is entirely destabilized and ultimately decapitate
China.
If that's right, you could just impose tariffs on China, but China has lots of export markets,
so goods will flow through those.
What if instead you impose tariffs on everyone?
While China and the US have similar GDPs, China is much more dependent on exports. That means while the countries of the world
like cheap Chinese exports, they don't depend on the Chinese market for their exports yet.
China has actually been on a nationalistic spree recently. So foreign brands are more
out of favor. We saw this with Tesla and some of the luxury goods manufacturers declining
in sales in China
Meaning they're an even less interesting market to sell to the US on the other hand is the world's largest buying market We are the consumers to the world if we stop buying everyone suffers
That means nearly everyone needs to come to the table with the US
Even if there are universal tariffs the US is also unique in that it is among the only country
The only countries that that don't need to import anything. Don't get me wrong, we
want to import iPhones and PlayStations and French wine and German cars, but we
don't need oil or food or water or most of the other raw materials to make sure
people stay alive. So the US will hurt under a high tariff regime but it won't
collapse. Some manufacturing will move back on shore, but the biggest thing is every country needs
to negotiate with the US.
So what does the US ask for?
I'm sure there's a bunch of nits with every country, but what if the big ask is it's us
or them?
You either trade with the United States or you trade with China, but trading with both
isn't acceptable anymore.
For some countries, Vietnam, Indonesia, Philippines,
the promise is to be the next China,
but this time under more careful rules
dictated by the United States.
For most of the rest of the world,
there are already massive net importers from China
forced to make a choice between selling to China
or selling to the US.
I guess that most would pick the US.
German automakers are terrified of BYD,
and the Italians and French haven't proven
they can sell wine or cheese to China at any real volume.
So what's China's response?
It's tricky because they've preached self-sufficiency and internal focus, but if the world order
suddenly aligns against them, what do they do?
I have no idea if this is the Trump administration's actual plan, but it is the only thing I've
come up with that passes the sniff test.
What do you think, Jordy? Yeah, I mean, this is already somewhat out of date.
But in the sense that where I think it could make sense
is that Trump is basically saying,
you basically have 90 days to recommit
to aligning with the United States.
Otherwise, the tariffs are back on for you. And yeah, I think I like these sort of thoughtful attempts
at analyzing what's going on.
I think Trump is happy for people to believe
that he's crazy because it sort of plays into his strategy,
but I don't necessarily believe that they're, everybody involved is completely crazy.
And I believe that they aren't very,
clearly being as intentional as they can be, but who knows?
I'm hoping that candidly we can shift back to talks,
SaaS espionage and topics like that.
Yes, yes, I mean seriously,
I do get a lot more energy from deep diving llama
than tariffs, although this is a very important story,
so we are covering it,
because this is the technology business production network?
Programming network.
Programming network, TVPN.
Technology and business is our focus,
but politics creeps in there every once in a while.
But as you know, we never talk about politics.
Never.
But I was thinking about, in terms of geopolitics,
there was this alignment of you're either with China
or you're with the US.
And China has the Belt and Road strategy.
And they've kind of brought, when I was doing,
I was interning
at a venture capital fund that was investing
in Africa and India and a lot of the deals
like on the ground level, the government would kind of
have to decide like do we want to align
with an American company or a Chinese company
to do this like infrastructure build out, right?
Are we going with like Halliburton or some Chinese company?
And one of the things that leaked in the cable gate news was like
on the ground, a lot of American embassies were highlighting that developing nations
were more inclined to work with China because they felt like the government was more of
a backstop. Whereas in the US, if you had to deal with an American company and they
didn't come through and they went bankrupt, there wasn't going to be, you weren't just
going to ask America to, hey, the company that we were doing business with is an American company and they didn't come through and they went bankrupt, there wasn't gonna be, you weren't just gonna ask America to,
hey, hey, the company that we were doing business with
is an American company and they didn't come through,
can you come fix it?
China would, and that was kind of the Belt and Road strategy,
a lot of debt stuff.
And so you can kind of imagine that there's a new order
kind of building around China aligned with Russia
and Iran and some African nations
and some other nations
in Asia. And then on the flip side, you have America, the West, and that kind of bridges
us into our next discussion. I'm sure we won't get too into geopolitics, but we are joined
by someone from Palantir. And so we have Akshay here. Please welcome to the stream. Thanks
so much for joining.
How are you doing today?
I'm doing great.
Hopefully you guys can hear me OK.
Yeah, you sound great, look great.
Everything's fantastic.
With the fake plant in the background, of course.
No, it's going to be with you guys.
My name's Akshay.
I'm the chief architect of Palantir.
I've been here for about 12 and 1 half years,
lived a lot of lives.
Things are still moving super fast,
but I'm excited, kind of given where you guys are taking the discussion and everything
you guys have been talking about
throughout the day and morning as well.
Yeah, yeah, I mean, I don't wanna go too into
the whole thesis of Palantir and the West,
but maybe we could start with what you're working on today
and really, what does Palantir actually do?
I'm kidding, I'm kidding.
It is a meme, but how do you describe it?
I think it's funny because it's been this, in some ways it's been so consistent in intention,
but I think the way the technology has evolved has been because we had to keep pushing the
frontier of what we were limited by, what we built originally and what we had to fulfill.
Long way to way of saying, it was always about how do we help people in operational contexts make better decisions.
So it was very simple early on of these are people
who are working in counter-terrorism
and specific defense workflows, and it's like,
they need to be able to do their jobs better
to avoid roadside bombs,
to be able to uncover intelligence networks.
These are the actions, the decisions they're taking.
And the cheeky, kind of naive first version of that
was like, can't we build like a fine terrorist button
or do some cool like algorithmic, you know,
kind of analysis to do this.
And it's like, well, you first need to build like the,
the dirty, dirty data integration plumbing to be able
to then enable people do the interesting stuff, right?
So that's the whole data integration,
bringing together disparate systems piece of Palantir.
And then it's like the requirements keep changing on you,
right? Because it's like, okay,
that works for the first intelligence workflows.
What about the next set?
What about then going into war fighting, which is much more kinetic, much more real time?
And so you have to keep building new parts of the stack to be able to enable different types
of decision making.
And then there's kind of the whole commercial journey, right?
Which is like, okay, if we think about all of these pieces of technology,
being able to reconcile complex systems, enable decision makers,
it's like at BP, those were now petroleum engineers,
or at Airbus, those were like people working
on the A350 ramp up.
And it's like kind of a different problem set,
different nouns and verbs,
but kind of the same kind of OODA loop
of like how do we get people to be able
to make decisions better in these contexts?
And so then you see kind of more layers of the platform
and the architecture evolving
to kind of meet all of these different needs.
And it's like, I joke,
it's kind of like building something
through back propagation.
It's like you keep doing this forward deployed approach,
seeing what doesn't work,
seeing what you built isn't sufficient
and having to understand kind of from the coal face
what to build.
Can you talk about the potential trap?
Because you guys like made the sort of
forward deployed
model and you know, I think startups now can kind of like
look at your, you guys and your success and be like,
okay, we're gonna do the same thing,
but I don't necessarily think that's always gonna end up
in the same place.
I'm curious how you thought about kind of, you know,
as you were rolling it out, the sort of traps,
what you wanted to avoid and how to make sure that,
you know, you were actually building a, you know,
real software business behind the scenes.
Totally.
And, you know, I could make it sound like it was all,
you know, predestined and perfectly planned out,
which it certainly was not.
But I think like, the funny thing to me also
is that it's become such a meme,
because it was the ugliest of ducklings
back in the mid-2010s,
where it was like,
you guys are working for the government,
deploying and doing what?
And it just was the complete antipode
of the consumer B2B SaaS kind of thing
that people expected to see.
And I think now it's become very in vogue,
which again is just very bizarre, I think.
But to me, it's like, it is, like, I think you're intimating here. It's like, it's easy to say you're doing it
and just put a label on what somebody might call it, it's sparkling sales engineering. It's not
forward deployed engineering. I think it was one meme, right? And it's like, to me, it's like,
it kind of comes from how the organization is run. So like the first forward deployed engineer
was Sham Sankar, right? Who's our CTO and like basically the organization was built around like the field has this primacy.
It's the primacy of winning and showing up for the outcome and product has, you know,
it was Bob McGrew and folks back in the day and a lot of talented folks on both sides now.
But there's always this dialectic between like field and core, right?
And so it's like as the field is uncovering what needs to be built like, how is the core responding and how much circulation is there between the two? I think it's very
different than the normal construct in Silicon Valley, which if you kind of go up and down
the peninsula here, it's like we have the kind of high priests or the privileged engineers
that sit, you know, eating berries in Palo Alto or in New York. And then if you're like
a sales engineer or like a solutions architect, you go into the field
or we delegate that to somebody who's like a consultant.
And I think that is kind of the inverse model
where it's like, if you're just relabeling that team
as being a forward deployed engineering team,
that's not kind of the same thing as saying
the way you do product development is kind of front to back.
And like you have to orient kind of your entire organization
around that.
And I think to your point, it's like you have to think
that there are complexities or worthwhile things to uncover
through that method to make it worth it, right?
It's not something that's going to make sense for maybe,
you know, simpler product schemas.
Yeah.
Can you talk a little bit more about the forward deployed engineer?
In a lot of B2B SaaS, if you think about the implementation of an ERP or even an email
client or email SaaS product like MailChimp, there are agencies that pop up and effectively
act as forward deployed engineers and maybe they're like partners, gold tier, silver
tier or whatever.
I can imagine that that doesn't make sense in a security environment. But was that ever evaluated on the commercial side? Or is that just completely
off the table?
Being able to have those automations or sorry.
Specifically like independent agencies or companies that are building an entire business
just around Palantir implementation.
Yeah, it's interesting because that's now coming to life through alums that we have.
Sure. We've actually gone on to kind of make these kind of like more Spartan, I'd say smaller
squads that are kind of dedicated consultancies now. I think the joke back in the day was like,
nobody who was a consultant or was external would like bother to do this because like we're trying
to build this plane in midair. We're trying to like understand like your job as an FTE is not
just to service the demand or to implement the use case. It's also, we're trying to understand. Your job as an FDE is not just to service the demand
or to implement the use case,
it's also to figure out what to build.
And you are given that creative power to say,
you now have to spend your nights, your evenings,
the off time you don't have,
talking with product about what to build.
And then showing up the next day or two days later
with a new version.
And it's much more collaborative with a core engineering org.
And I think that's where, we tried to outsource that. I think there was always
fantasies in the painful moments about like, we just get other people to do some of this
stuff. But it's like the real magic is saying like you are all part of that shared engineering
core. And it's the same, by the way, like kind of hiring profile of somebody who's kind
of a core dev or somebody who's an FTE. And all the people who are like core product leaders
now were FTEs before. And so I think that that kind of results in a different kind of profile
between the two.
Yeah. Can you talk a little bit about where just some case studies on the commercial side?
I remember hearing about the Airbus case study around manufacturing logistics. When everyone's
somebody asks, Oh, what does Palantir actually do? It's very easy to say like, you have a bunch of parts, you need to know where they are and how much
they cost and whether or not they're in stock and all this stuff. But are there other, how
are you explaining it to like a non aerospace fortune 500 company today?
And I think that that very much is the kind of progression over the past couple of years.
I think as the business has really grown, there is of course like the industrial like
hardcore, I love this stuff, right?
It's like, it's the new warp speed cohort.
It's like, it's Saronic, it's Anderil, it's Eporus,
and they're doing, and like, it's like nuts and bolts stuff.
But I think what's more subtle,
and I think what's kind of unifying among all these things
is like, what are we actually doing with the software now?
Especially with the AI platform, with the GenAI piece.
It's like, you're modeling the world, right?
Of course the other Palantir meme is ontology.
They just say ontology to everything, right?
It's like, what do we mean by that?
And it's like, it's a shared model of decision-making.
And it's like, you have to model, of course,
all the objects and links, like it's the underwriters,
it's the claims, it's the movements across those things.
But then it's also all the actions you can take,
and it's all the compliance and security requirements
around who can take what actions.
And then it's like the reasoning or the business rules
that govern how all of these like states can change, right?
So it's kind of almost like a digital twin
of not just the asset, but the business process.
And so in that sense, like you're seeing a lot
of really cool workflows now in hospitals.
So like Cleveland Clinic, HCA, Tampa General,
where it's like, they're talking about nurse scheduling.
And what's cool is like, you have this kind of teaming between human users,
like the nurse schedulers, and then AI able to actually be useful in those
contexts because you can kind of measure when and how you're injecting the AI.
You can put guardrails around what it can do and what it can't do.
And it's kind of right there with you in the same context.
So it's not like this weird black box off to the side where you're like,
I hope the AI does something useful. And then
if it doesn't, like, I'm just going to pivot back to doing my
other thing. It's this kind of like incremental rollout within
these existing workflows, staff scheduling, you know, patient
lifecycle, things like that. One that's really cool is AIG
recently talked about underwriting, and like how
they're driving automation through underwriting, you know,
with other core benches. And Dr. Karp and Dario from Anthropic were on stage with, with the CEO.
And they were talking about kind of how this incrementally happened by, you
know, first modeling the underwriting process in the software and then gradually
driving more automation through it.
So I think domains like that are showing a lot of really interesting and like
kind of colorful usage outside of what you might typically associate with Palantir.
Yeah.
It must be so funny to be, uh, using Palantir in the global war on terror and then as a
field medic and then you get your job as someone in a hospital and Palantir shows up again.
You're like, yeah, this software defines everything. So, do you think that just agents in a B2B context
are sort of overhyped, underhyped?
Has your thinking around them changed at all?
I mean, when you guys started the company,
agents were just called bots,
and now they've got a shiny new name,
and it's very exciting, but I'm curious
how your thinking around sort of the high-level concept
of agents has changed from
basically over the last decade.
It's a really good point.
I think it is interesting to see the nomenclature shift on you over time.
I think our perspective is there is something unique and significant about the rise of generative
AI, like all the transformer-based architectures, what you're seeing, especially with the latest
generation of frontier models, as being essentially like a reasoning engine
that can be used in concert with decision making.
And so like, from our perspective,
it's like what these agents are showing
is the ability to actually creatively be able to deal
with that decision graph,
with that model of decision making,
and then actually provide real horsepower
that first augments human users,
then can kind of slide up to automation.
But I think to your point,
it's like, how is this not just hype from our perspective
is like, is there an actual story you can tell around?
Like it could be 10% useful
with maybe the first phase of underwriting,
like the exploration phase.
And then I can actually have a smooth curve up
as I chart to drive more agentic behavior
through the workflow.
I think where we tend to see like the hype bounce off
of people, especially enterprises, at this point in the cycle, especially is where they're saying,
you know, when people are telling them, just trust us, you know, it's just you're just going to like
flip a bit. It's not going to be a sliding scale. It's going to be a bit flip and hope that it works.
Because I think we all know that that's not how it works. And I think what's actually kind of
ironic is that's not how it works with any human user either. Right. It's like if you're training
an employee or like the Japanese call it like deshi, like an intern,
it's like you're gradually leveling them up over time,
right?
And so I think we're very bullish on that.
And I think we're seeing a lot of very cool use cases
in that sense.
Can you talk a little bit about the tariffs?
I'm sure that a lot of customers are rethinking
their entire supply chains potentially.
How does Palantir play into making great business decisions
in uncertain times?
Yeah, I think it kind of gets what you were saying
at the very beginning around ERP systems, right?
And kind of these rigid legacy systems.
And in some ways, you know, these system shocks,
these exogenous system shocks especially,
are a bit reminiscent of things like COVID,
where it's like,
it kind of tests the state of your software, right?
It's almost like an environmental pen test against the state of your operations. And so I think where,
you know, we've tried to provide value for existing customers and where we're engaging new folks
is where they're saying like, hey, like we feel trapped by the rigidity of the existing system
structure, right? Like, you know, our ERP models things one way, our second, third and fourth ERP
models things in a discontinuous slightly different way.
Same with our MES systems, our PLM systems, our ordering systems.
And it's like what we really need to be able to do is understand A, what's going on across
everything and then be able to impose strategy and kind of reconnect strategy with operations
in a way that can actually be adaptive, right?
I think what we're not doing is going to people and saying, hey, there's a magic wand that
will magically fix all the tariff issues, you know, no matter what the circumstances, but can we instead give you like an operating
system to be able to say you can now actually like kind of like you're a pilot in a jet,
be able to navigate through as conditions are changing, test things, get leverage through
AI and automation, and kind of be on the front foot when it comes to this stuff. And I think,
you know, we've had customers who have talked about their supply chain journey with Palantir,
with General Mills, Tyson, others. And I think they you know, we've, we've had customers who have talked about their supply chain journey with Palantir, with General Mills, Tyson, others. And I think
they're great examples of people who have like, it's almost like they're retaking control
from like all those legacy systems.
Can you talk a little bit about the, uh, kind of the broader Palantir ecosystem? I know
that obviously Palantir sits on top of a lot of like on-prem servers and cloud different
mixes of cloud tech. And then, uh, now with now with AIP, there's now companies that are building on top of Palantir.
So they're kind of sandwiched there.
How are both of those going?
Where are the pockets of opportunity that you're seeing in like the high growth
that's maybe indexed to Palantir's growth, which has been fantastic.
But outside of the Palantir direct ecosystem.
Yeah, no, it's a great question as well. Unlike the stuff below, I would say,
it's like the infrastructure we deploy on. There's, of course, a broad strategy to keep
adopting more and more infrastructure substrates we can deploy on. So whether that's Metal,
that's the three major hyperscalers, that's Oracle, that's being able to deploy in sovereign clouds.
We've built our Apollo platform to allow us to be able to kind of do this
in a highly leveraged way without having to rebuild
those core components in every single environment.
I think like it kind of, there's a general trend
towards more options there.
I think we're also to your point,
like kind of riding the wave around,
people have gotten to the cloud
or they lifted and shifted a lot of data
and maybe some data science workflows,
but now it's like, it's time to operate.
It's like, okay, like am I actually like,
are the core business workflows,
those nurse scheduling workflows,
those underwriting workflows actually changing?
And I think there's a ton of like kind of tailwind
from people saying I did the first step now,
like what's the operating system I'm using in the cloud?
And I think that answer more and more is palant here.
Things on top, I think that are really interesting.
There's of course like,
there's partnerships with the AI providers, there's partnerships with folks like Databricks and others, but I think that are really interesting. There's of course like there's partnerships with the AI providers,
there's partnerships with folks like Databricks and others.
But I think what's really cool,
and we actually just announced it
I think a couple of minutes before we went live here,
is like it's the startups cohort.
So it's people being able to actually build
their entire kind of businesses on top of Palantir
and say, I like the leverage I get from the integrated,
data tooling, model tooling, workflow tooling.
It's like I don't want to start from scratch,
like 2016 style with the hyper scale.
I want to build like on the 10th floor now.
And so there's a ton of great startups there.
Yeah, talk about why companies should be taking
that product extremely seriously.
Cause I remember there was not that long ago
when people said, oh, don't build a Shopify app.
And then you have all these unicorns
that started as Shopify apps.
Don't build a Chrome plugin.
And honey sold for a billion dollars.
Yeah, so I think if you want to do anything, especially
in industries around national security,
I feel like building on top of Palantir
is a way to potentially accelerate trust and things like that, but I would love to hear
it in your words.
No, I think that's well put.
I think there's two dimensions I think about.
One is, like you said, it's being able to get leverage in kind of the access and compliance
and these sorts of things.
So it's like I want to work in, I want to get access to problem sets or mission sets.
And so our mission manager offering on the government side
allows you to be able to get high side,
get into these domains and deploy your products.
And there's a ton of great examples of that.
And I think people see a lot of value.
That's kind of more of the infrastructure
enabling you as a startup.
I think there's then building with kind of the platforms
that are at kind of the above the infrastructure level.
So this is Foundry and AIP.
And there are folks saying, like there's Helmgard and others who have presented recently that say,
like, to build the like the AI enabled applications that I want,
this is the toolkit I want to use to build them, right?
Because kind of everything from that data integration layer, the ontology layer,
the workflow layer, the SDKs, all of that stuff is like now it's the equivalent of like the,
you know, in the personal computer era, like the op,
it was great to build against core components on my IBM PC or my son workstation,
but it's like, I could really use an operating system to be able to like build at a higher level and build much more sophisticated things.
So I think that's what we're seeing.
We had our second developer conference three weeks ago and they had a bunch of startups there kind of telling that story in effect.
I think I already know the answer, but do you feel like you guys are just getting started? I imagine
with these customer relationships you have right now and the existing products every single time
you maybe like think you hit the end of the product roadmap for like a certain category.
It's like you get the next request from a customer and it's like hey there's this whole area and opportunity that we weren't even thinking about a year ago much less five years ago
You took the words out of my mouth
It's like it's that it's kind of an incredulous thing to say I realize a little bit of like self-awareness in Silicon Valley
To say like you're 12 and a half years in and it still feels like it's been a blink
And there's like it's just it's like the I joke is like it's the end of Dune book one in like the first, but it's like, it's like,
we're just getting, like we haven't even gotten off
of Arrakis yet or whatever.
Like whatever metaphor you want to use.
And it's like, I totally feel that way
because it's like a lot has happened, a lot has transpired
and it's meaningful and there's so many people
that were part of the journey that are now in the ecosystem
of folks you guys have been talking to and others broadly,
but it does really feel like it's just the beginning.
I want to know about the shift in security mindset, specifically in the commercial sector. We've heard a lot of talks about corporate espionage, even in B2B SaaS, but obviously
there's a bigger national story around security, even outside of a government context.
Are you seeing increased demand from corporations that maybe don't need to be
ITAR compliant just around taking their software and data more seriously in terms
of security? 100 percent.
And I think that manifests in a few ways.
One is just like it's the core kind of like hygiene or meat and potato is part of that,
which is like, it does feel like the threat vectors are increasing, the threat profile
against any prominent company in America is increasing.
So the way that we operate our core workflows, the way we secure our data, I think is more
top of mind.
It's not just sort of in the purview of the CISO or the CIO.
I think everybody's thinking about it now, especially given global
volatility trends writ large.
I think there's also this sense of, if we're going to have to take these big leaps forward
with AI or with building the next generation of digital applications, these seem like they're
going to be big shifts in the business.
They're going to affect a lot of, not just the technical users, but the business users,
the operational users.
So, for building essentially the next foundational parts of the business,
like I want to be very sure that we're building it in the right way. And I think as you guys
probably know, like a lot of people have battle scars from the prior generation of stuff not
having built been built the right way or there being, you know, things that people have had
to deal with off the back of those designs. So I think people are definitely tuned into
that. You're totally right.
Yeah. Culturally, what's changed as Palantir has become a public company? I know you've
been there before when Palantir was private. Now you're public. Is it stressful having
a stock price out there every single day? Have things kind of been business as usual?
What's the shift been?
I think, honestly, for those who've been around know I think what's cool is that the the hiring profiles and the people that are coming in seem as good now as they ever have been
You know, this is the shameless plug for we are hiring all the things but it's like it's still a very young and vibrant place
Which is why maybe like the temporality in my mind is a little bit broken as a result of these things
I will say one thing that's different for sure is like your friends and your family and your college friends like talking about the stock up and down. It's like people couldn't
pronounce the name. People had no idea what it did for like most of the time I've been
here. So like it's still very bizarre. I think for anybody who's been along or been around
it to be like people care this much about this. And it's like, of course we always cared,
but like that's still kind of bizarre when you get these ping like, you know, LinkedIn
requests from somebody went to high school with and he's like, Hey man, I'm in the retail investor community, keep it up.
Or it's like it went down and it's like,
hey, can you do some of it?
It's like one or the other, right?
Can the devs do something about the stock price?
How do you personally think about AI safety?
So not speaking for Palantir on this one.
My, one of the reasons I'm curious curious is reacting to AI 2027, which
who knows if you even had time to read through from last week. I'm not halfway through, but I
did the mistake of watching the interview and then reading some of it. Yeah, but in the sort of doomsday
scenario, I imagine you and the Palantir team are like in a war room with the president and it's like hey We got to like figure out how to like, you know save humanity from the bots
but I'm curious like
You know general maybe reaction to that piece and then you know how how you're thinking about it more
I mean just the shift from
Deterministic computing to probabilistic computing injects like just so many risk vectors. I'm dying to know what you think
No, I think I again I'm on the same wavelength as you guys.
I think, A, I like those pieces.
I think even if people dismiss them
or try to critique them for being kind of sci-fi,
it's like, I think it's good that people
are doing some definite thinking,
even if it is a bit forecasted.
I think this is true of the piece,
Machines of Loving Grace, that Dario put out as well.
And it's like, I think it's worth having these
sort of like future looks just to be able to
at least game theory through some of the implications here
as you're saying.
I think what you touched on John, I think is exactly it
which is like, if you assume these things are probabilistic
or probabilistic in some degree
and are gonna have more agency over time,
like what is the outer shell of assurances
that we're building to keep the machine subservient
to the human, right?
In like the grand sense of like human agency, right?
As people of the world.
And I think like that's where careful system design
from our perspective is so key.
It's like there's kind of testing the models in isolation,
but then there's like the live fire exercises
of how do these things actually perform
in indicative contexts?
Like whether that is a battlefield
or that is a production line or that is a hospital.
And I think like we have to evolve the testing frameworks
to take into account more of the operational theaters,
so to speak, and then be able to pull back
the requirements from there.
There's a lot of pontificating, I think that's easy to do
when you're just looking at the models themselves
against benchmarks, but it's like,
how do you evolve past benchmarks to operational testing?
And this is kind of what we've done with other sectors,
right, with like, whether it's electrification,
or it's like other kind of core assets
that make up the digital world,
not in the same level of sophistication,
but we had to evolve how we're measuring efficacy, right?
Yeah.
For sure.
I feel like Palantir's taken a pretty foundation model,
agnostic approach, kind of a bring your own
foundation model if you're a company.
Obviously, you do have some partnerships that are bigger than others, but that makes sense
from a commercial or DOD perspective.
But what has been your reaction to DeepSeek?
It's open source and people think, oh, well, if I run it on my own hardware, I'm all good. But there's been kind of a sci-fi-esque debate
about is it possible to embed kind of a Manchurian candidate
in the weights that wakes up when it is like,
hey, it turns out I'm in a DOD data center.
I wanna do something different.
Is that pure sci-fi?
Is that something that we need evals for?
We need extra testing.
We need to air gap and then kind of test in a, you know, offline environment first before
we deploy these or do you think it's all sci-fi and it's not worth worrying about?
Well, I think there's probably some like Aristotelian mean there, right?
Where it's like, I think even if it's not all sci-fi, it's like, I think there are real
challenges across like the intersection of different considerations. One is our ability
to mechanistically interpret these models is still limited. So even if you assume it's not malicious
behavior on part of the DeepSeq or a CCP proxy, you could still have a situation where the models
are not understandable and therefore you can't trust them for the spectrum of utility. I think given that ambiguity,
and also the ambiguity around like,
what was the story behind DeepSeek's creation?
I think there's less ambiguity around the control
that the government kind of can exert on them in China.
I think it all points to like,
why would you add up that composite risk profile
and kind of go all in on that
if you had open source options or equivalent options in the Western world.
I think this is why it's important for us to have
the ecosystem of proprietary models,
commercial models are great, but also open source models
like the llama release that we saw.
You're going to have different cases where the capabilities,
the capabilities, and the controls provided by
each of those
different types of models is going to be suited for different domains. Like for instance,
there are going to be certain government domains where a commercial model provider will not
be suitable. There are going to be domains where it will be. And it's like we want to
have as the West, as the US especially, the full range of options to come to the table
with. I don't think we want to be in a case where we feel like we're backed up against the option of having to go with
a foreign model, especially one from a rival regime.
Yeah.
Do you think every kind of Fortune 500 company
needs their own set of evals for when these new LLMs drop?
Because you see what happens on LM Arena
and it's kind of driven by the vibe
of whoever's voting that day or
even MMLU and some of these like IQ tests don't necessarily translate into
better business value and so I'd love to know what you're seeing from you know
fortune 500 folks or bigger business folks on how they make decisions about
what models to use is just cost to benchmark or is there more nuance to it?
Yeah, I feel like there's a great tweet in there.
I mean, the evals vibe,
like vibes are not enough for something like that.
But it's like, I think certain absolutely, right?
I think this is part of like the idea
or the thesis we have for like this shared model
of decision-making that is this ontology system.
Like how we design evals is literally around that, right?
You can say there are sample workflows,
there are unit tests that have to pass every time you upgrade
the agentic logic for that underwriting workflow at AIG
or whatever it might be.
And it's not just an abstract set of tests.
These are actual in vivo tests that
have to pass and yield certain results,
either deterministically or probabilistically,
for us to be able to go forth and continue with this workflow.
Even if nothing is changing,
maybe we're just periodically running these tests because
these models like you said are probabilistic.
Things can change over time,
so the underlying model is shifting on us,
we want to know that. But I think you're totally right.
Enterprises have to get into a mode,
I think, of thinking about the way they're instrumenting and
validating the application of AI
as being kind of one in the same
with rolling out these evals in an operational sense, right?
If you're, you can't, you can't, you can't kind of control
or improve what you can't measure, right?
And I think it's kind of the same concept here
for bringing AI into these critical spaces.
Yeah, it's kind of like the way a hedge fund
would back test a strategy and see, okay.
Exactly.
Yeah, if we apply this to all of our historical data,
it's like new model comes out. Let's just reevaluate every piece of debt we've
ever underwritten or every policy we've underwritten and see if we get a better performance. That'll
be fascinating. I imagine that there's a business to be built there. Maybe it happens at Palantir
or somewhere else, but very, very cool idea. Jordy, you have a last question or?
No, this is fantastic.
Let you get out of here two minutes. Thanks so much for coming by. Looking forward to the next one. No, this is let's get out of here too. Thanks
I'm looking forward to the next one. Yeah, this is fantastic. Yeah, look aboard guys. Thank you so much for having me
We'll talk to you in the time by yours
Let's run through some timeline to finish it out
Cole Rotman says mazl tov to open AI fund for turning eight million dollars into
600 million dollars of paper gains from just two deals and $175 million fund
based on his math.
Did you see this?
They did Harvey.
They led the $5 million seed in 2022.
And now the Series D in 2025 is a $3 billion valuation.
Hey, turns out Sam Altman is pretty good at being a VC
when he wants to be.
It's insane.
And then Cursor, they led the $8 million seed in 2023.
And the Series B is at a 2.6 valuation
and might be getting like a 4x markup soon.
I think we saw some leaks around.
So could be a 5x fund off of two deals in just three years,
which is remarkable, remarkable.
You'll love to see it.
Anyone who's in that fund, anyone who's exposure
to those deals, they're gonna be sleeping well,
but they could be sleeping better
if they got on an eight sleep,
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turn any bed into the ultimate sleeping experience.
Go to eightsleep.com slash TBPN.
Lindy Man says, there's nothing to fear.
Smart people adapt.
In the 2010s, they went into software.
In the 2020s, They will open up factories
It's all the same thing finding angles and edges. Well, this is a kind of interesting white pill you threw in there
It is interesting that like that's the nature of capitalism
It's it's you know water finding cracks in the middle midst of jar full of pebbles
There's the way sand flows through a jar of pebbles
full of pebbles or the way sand flows through a jar of pebbles. If tariffs go up and there's a bunch of incentives,
like the Hadrians and the base powers,
they're ahead of this curve.
But that's not the end of the story.
There will be plenty of people that see the news
if the tariffs stick and say, hey, this fundamentally
changes the economics.
I'm ready to write checks if I'm a VC.
I'm ready to build a factory.
And yeah, maybe it will be a slightly different
in work environment than building B2B SaaS,
but I'm ready to make it fun.
I mean, a lot of the, one of the coolest things
that's happened over the last few years has just been
like the El Segundo movement and like the Aaron Slodovs
and the re-industrialized folks just making, you know,
that meme obsolete of like,
everybody wants to re-industrialize
but no one wants to work in a factory.
Well, like a lot of people are down to work in factories now
because it's not that dirty.
It's actually like, oh, there's just a big machine
over there, there's still some offices, quiet,
throw on headphones, you're fine.
Anybody that has ever made something
in the context of a business,
it doesn't really matter what it is, right?
Even if it's a startup and you get a little bit of revenue
and you make some merch and you can suddenly hold
a product in your hand.
It's amazing.
So I actually do believe that many people would rather
work in a factory or work around factories
and be involved with producing things, not just software.
Well, after you produce things
and you start selling it online,
what are you gonna have to do?
You're gonna go to NumeralHQ.com. go pay your sales tax you're gonna go to numeral HQ
It's sales tax on autopilot folks spend less than five minutes per month on sales tax compliance
Go to numeral HQ and 25 states are now taxing software sales. Yeah get in front of it
Just do it and we had a really cool launch video from zip line. This company's been around for a long time
We should ideally pull up the video if we can but regardless zip line is a drone
They're kind of vertically integrated drone delivery. They make the drones, but then they also
Run the service and so they were in Africa doing blood deliveries via drone
So it's a very important to get it there very fast.
Someone's bleeding out, you need a blood transfer,
send it from the central hospital as fast as possible.
So even though drone delivery is expensive,
totally makes sense in that case.
They built out a ton of technology,
ironed out a bunch of problems,
and now they're ready to bring it to the United States,
and they are launching in a few states,
Texas and a few other places. Seems really cool and we were talking to somebody here we can watch
this video because I think this is so cool. I love to work on things I'm
passionate about. I think when you're passionate about something it doesn't
feel like work anymore. You might observe it as like type 2 fun because often if
you're passionate about something you're willing to do things that other people
would find harder than anybody would want to do but it turns out when you're
passionate about it it's just you know it about it, it's just, you know, it's fun.
It's just such a different vibe than the normal hard tech vibe reel that's like really intense with like over the top music.
We would be proud to hand to our kids. It's just like chilling and having fun. Warm.
I know it's been a lot of sacrifice for a lot of people to make this happen.
I don't think any of us thought it would be easy.
Yes, the drones are going to be a little bit noisy.
Hopefully they can figure out the noise problem.
The magic now of pressing a button on your phone and getting an item in three minutes.
We were talking to someone who I think was an investor in Zipline and he said that something
like 80 to 90% of all of the goods in a Walmart fit in that drone
Yeah, and so yeah, you're not gonna drone delivery like a couch
but like for most things you can actually use the service and hopefully the economics pencil out in in a viable way I
definitely want to have the the team on the show soon and talk about it, but
Really like above all else it just stuck out that they went with such a different style and aesthetic for their
launch video with something much more ethereal and it just feels like summer and it just
feels like you're just relaxing and a drone comes deliver. And it's like, yeah, this is
cool. This is sci-fi. This is tech, but it doesn't need to be cyberpunk. It's the future
feels like the future. There's something futuristic about this, but it's still very pastoral and it feels like something that integrates with
just like the kind of vibe of like hanging out on a ranch in Texas. It just it was just a really nice video and it was just it was just cool to see someone take a very different direction from what we've seen that it's been a cool meme. We've played into it a bunch.
played into it a bunch, but it's maybe at the end of that road and maybe something like this is what's next. So go watch the full video and sign up for
Zipline if you're in the delivery area, I guess. Will Nitsie says, the only career
question that matters is what can you be world-class at? Everything else is noise.
I like that. It kind of paired with what we were talking about yesterday with the
the intersection
of two novel ideas or areas of expertise being something that LLMs struggle with,
and I think this will be a continual... Big opportunity for humans.
Big opportunity for humans. Yeah, I mean, I think AGI in many ways has been achieved,
G.I. in many ways has been achieved, but very few people would say LLMs are world class
at really anything.
And they kind of go through this gel man amnesia thing
where if you don't know about a topic
and you ask an LLM to talk about it,
it can kind of get you up to speed.
But when you talk to somebody who's much deeper,
much more aggressive, much more definitive
in their worldview around that topic,
they're going to give you much more insight.
And that's why, you know, we're chatting with people.
Well, John, I would disagree.
They're world-class at creating Studio Ghibli copycats.
That's true.
Or, you know, pennies on the dollar.
That's true.
They're world-class at creating viral content, as I tested,
because the actual Studio Ghibli photo I posted
from the real movie, Spirited Away, not a banger. banger. Flop. But when I took Oppenheimer and made it
Ghibli it got like 30,000 likes. So people like that. Let's go to MDA. They
say, VCs told me build a pitch deck, design a roadmap, hire a dev team. But no
one told me post TikToks, trigger FOMO, make it look like a trend, not a tool.
That's when I started thinking like a dropshipper,
not a founder.
What do you think?
Insight?
I don't know, I don't know where to take this,
but I think if a lot of companies posting TikToks,
good way to get customers.
I talked to a Gen Z founder who said that my distribution strategy is if I'm in if I'm building something for consumers
I'll make viral tic-tacs and if I'm selling something B2B, I will hire nepo babies
Because the nepos will have parents who are involved in businesses
Yeah, and and they will be able to get my
You know one one thing this made me think of is this guy, Cormac, who's
built a company called Oasis.
He started posting information about water quality,
started posting TikToks, and eventually built out
a database where you can get access to different data.
And he basically tapped into something
that was very much a trend of people
wanting to understand what's, what's in their water, what's in other
products that they're consuming.
So yeah, I think in general, powerful to, um, tap into it, you know, make sure
that your tool is part of a bigger trend.
Otherwise it's going to be really difficult to get type of real traction.
Totally.
Yeah.
The hype can get too much and you can get lost in the sauce and you can just
become like a tick tock company. Uh,
but there's something about the communication and casting a wide net that
clearly lets things ramp. I think we probably saw that with the, the, uh,
the Craya team, they had like 20 million users or something like you don't get
that without going viral. Uh, I'm not sure if they did it through tick tock,
but they certainly became a trend and that enabled a lot of fundraising and stuff.
Speaking of fundraising,
25 year old police drone founder,
Blake from Brink Drones,
just raised a $75 million round led by Index.
I met him camping like a year or two ago.
He's a Teal fellow, great guy and fascinating.
I love this photo, this drone's just hovering behind him. Oh yeah, yeah, yeah. He's a fantastic builder. He's guy, and fascinating. I love this photo, the drone's just hovering behind him.
Oh yeah, yeah, yeah.
He's a fantastic builder.
He's like, they come with me everywhere.
Yeah, yeah, yeah.
And he has a very interesting use case.
So I really wanna have him on the show to talk about
how do we build the American DJI?
Obviously, how do you get to market with something reliable?
He's going after drones for police,
because the police legally cannot buy DJI anymore,
or in many jurisdictions they've been banned.
But if there's a broader ban,
I'm kind of getting burned out on the defense tech stuff,
and I want consumer products now.
I want there to be world peace,
and then everyone's like,
oh yeah, actually we can pivot back into hardware.
But we did this whole defense tech thing. Well yeah, this is the obvious thing with Neiros, right? Soren was a drone racing pilot.
I imagine he wants to save the world and then get back into his original passion of racing
drones. So you can imagine Neiros doing something in consumer.
Totally. And it's just like a, it's just the nature of the market that, um, if Sorin at Nero's had said, Hey, I'm this fantastic drone pilot.
I'm going to build a consumer drone FPV product. People would be like,
that's too capital intensive. You'll never be DJ. Blah, blah, blah, blah, blah.
There's a million reasons why this won't work. He wouldn't be able to get
funding. Um, you know, let, let, let's, uh,
let's bring about world peace and then get back to having fun with some drones,
making some cinematic videos. That's what I want anyway
Any other posts you want to close out on or I think we're good. I think we're good. This is a fantastic show Thanks for watching everyone
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