TBPN Live - Weekly Recap: Taylor Swift Gets Engaged, SpaceX Launches Falcon 9, Dr. Drew, The Labubu Craze
Episode Date: August 30, 2025(00:00) - Intro (00:04) - Intel's Tricky Dance with Trump (50:05) - Taylor Swift Engaged (54:37) - Dr. Drew (Board Certified Internist) (01:25:11) - SpaceX Launch Reactions (01:33:53) - ...The Labubu Craze TBPN.com is made possible by: Ramp - https://ramp.comFigma - https://figma.comVanta - https://vanta.comLinear - https://linear.appEight Sleep - https://eightsleep.com/tbpnWander - https://wander.com/tbpnPublic - https://public.comAdQuick - https://adquick.comBezel - https://getbezel.com Numeral - https://www.numeralhq.comPolymarket - https://polymarket.comAttio - https://attio.com/tbpnFin - https://fin.ai/tbpnGraphite - https://graphite.devRestream - https://restream.ioProfound - https://tryprofound.comJulius AI - https://julius.aiFollow TBPN: https://TBPN.comhttps://x.com/tbpnhttps://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235https://www.youtube.com/@TBPNLive
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Breaking the U.S. government now officially owns a 10% stake in Intel.
The Polly Market jumped to a 99% chance.
This broke over the weekend.
They didn't think Uncle Sam could get an allocation.
They didn't.
You know, this is technically Intel Series A.
They did a seed round of 2.5 million on convertible debt in 1967.
Invertable debt.
Inverteal debt.
Ventage.
Arthur Rock.
not the anonymous poster, not Arfer Rock, but Arthur Rock.
The OG.
The OG.
And then they raised $6.8 million in 1970, and that was their IPO.
So this is their Series A, in my opinion.
Anyway.
Back then, even if you would round down, right?
Like if it was going to be $6.9 million, the very Elon code to go with that number.
Oh, yeah, yeah, yeah.
We're close.
Yeah, yeah, yeah.
Decided, hey, let's round down.
We don't need to.
classy. Yeah, so over the weekend, the Wall Street Journal reported, President says U.S. will take
big stake in Intel. President Trump said the government is taking nearly 10% stake in Intel,
capping a two-week frenzy in Washington over the future of the company and fueling speculation
about what else might be done to help the trouble chipmaker. Trump said in the Oval Office Friday
that the company has agreed to give the government the stake as part of discussions about the
company's future and billions of dollars in grants. It has received from the 2020.
to Chips Act.
And to be clear, I don't think they've actually received it yet.
They've received $2 billion already, but there was something like, something that roughly
$10 billion, maybe $11 billion in grants and then another equal amount in loans for an Ohio
facility, and those are going to be rolling out and they should draw, and Intel should be able
to draw down on them, but they could always be rolled back if something changes and the Chips Act
kind of goes away. And so this is all the art of the deal. This is the pressure. And so it's very
funny the way Trump phrased it. He says, I said, I think you should pay us 10% of the company and they
said yes, which is not typically how people discuss equity investments. Government grants too.
Yeah, yeah. People just don't, people don't say pay us 10% of the company. Like a VC will come to you and
say, hey, I want to invest, you know, $20 million and I want a 15%
stake in your company. In exchange. In exchange. And if anything, I, you know, I would ask for that
stake. Or I'm trying to build towards that stake. I want to build a position in your company.
Not, I want you to pay me. But that's the nature of this thing. So there's, I mean, we've all been
tracking this. There's been a little bit of back and forth between Lipp Bhutan and Donald Trump.
He originally called for the, for the resignation. We can take you through the timeline. The
Wall Street Journal laid it out really well in an article, a deep dive that will go through.
but let's kick it off with this Howard Lutnik video.
Let's play it.
The Art of the Deal, colon, Intel.
And this is from Howard Lutnik sitting next to Lipputton in a beautifully appointed room.
If we can go full screen here, that'd be great.
I'm sitting with Lippoo in my office.
And at 3 o'clock, we're going to sign a document together in the Oval Office,
where the United States of America will own 9.9% of the great American technology company Intel.
I can't be more excited for America and for Intel that we get to work together.
First of all, thank you so much, Secretary.
And this is a big, important historical agreement that we can work together.
And more important, I don't need the grant,
but I really look forward to have the U.S. government be my shareholder,
and we can work together and make Intel.
Have you ever heard Lib talk?
So what happened is Lipu became the CEO of Intel.
And he came to see me.
And he said, you know, the Biden administration gave this company a grant of $10 billion.
And we don't need a grant.
We're a great company.
Maybe not with the best leadership.
But now it has leadership.
This video is absolutely insane.
He said, you know, and that was the conversation.
And then when we had the conversation with the president, he said, look, we don't want to take your money away from you.
But shouldn't it be fair?
And we agreed that it would be fair
that the same money
They're vlogging deals from the White House and your barrack.
America should have shares for it, because it's just fair.
And we agreed together, and then you went to your board of directors.
Yes.
And they agreed.
Yes.
And it's a giant public company, so it had to be fair.
Yes.
It had to be fair.
Had to be fair.
There's no other way.
And so we did it fair for Intel and for the American people.
And I think this is exactly what Donald Trump is all about.
I'm really excited.
that today we get to do the deal together.
Thank you so much for your support.
What's that handshake?
Is that a botched hand shake?
What happened there?
Whoa.
Wow.
Lipu went for the Dap-up.
Yeah.
And Lutnik hit him with the power, the power shake.
And it just was botched.
Interesting.
Interesting.
Very telling.
Ben, can we put that in slow motion and play that back?
Well, the journal has a timeline here.
Liputon was anxiously preparing for the biggest meeting of his life.
Just five months into his tenure's chief executive of Intel, Tan, was already fighting
for his job. A few days earlier, Donald Trump had demanded he stepped down over his past ties
to the Chinese military. The demand sent Intel's leadership into a panic. They immediately
contacted the White House for a meeting, and Tan flew to Washington huddling with advisors
for hours on Sunday, August 10th. His team reassured him that the president would hear him out
because, quote, Trump loves meeting with CEOs. Who doesn't? Even those whom he has attacked
publicly, according to people with knowledge of the conversations.
Yeah, yeah.
He's been...
This is WWE.
This is WWE.
You understand.
You call it your opponent.
You hash it out.
You're hash it out.
You leave it all in the field. Yeah, it's good.
The next day Tan met with Trump,
Commerce Secretary Howard Lutnik and Treasury Secretary Scott Besson in the Oval Office.
He sought to convince the president that he wasn't a Chinese spy and that the U.S.
government has a long-term interest in bolstering Intel, one of the only homegrown
manufacturers of the computer chips that power the modern.
economy. The CEO's argument proved persuasive. The president also took a liking to tan,
a Malaysian-born Singapore-raised U.S. citizen who once considered a career as a professional
basketball player and backed off his demand for the CEO's ouster. Can we get a, Tyler, can you
actually try to find a highlight reel of Lip-Boucan. Can you generate an eye image of
Lip-Buton dunking on LeBron James? But the truce came with a cost. In return for Trump
support, the administration proposed taking an equity stake in the company. It's interesting in that
video, they framed it as Lit Bhutan was like, you know what, we don't need the money. Why don't
you take a stake? Yeah. Maybe, maybe, you know, it's kind of unclear, uh, who made the initial
move. Both ways. So, uh, just for context, last year, uh, Intel brought in 50 billion dollars in
revenue, but they lost 18.8 billion. So they did not do well on earnings. They missed on
bottom line, essentially. Just a little bit. Just a little bit. Uh, and they switch CEOs, obviously.
they've struggled on the foundry side. They're not making chips for, they can't find
customers for their foundry stuff. Um, so, you know, if that continued for a really long time,
yeah, they, they would need the money, but they technically don't. And you can just look at the,
you can just look at the stock price. Like, before any of this, like, it's not like Intel was trading
as a penny stock. Like, it was still, it was too rich for Elon to buy with the, what was it,
40 billion that went into Twitter, something like that. Like, I remember thinking like, oh, I would
prefer if he bought Intel, potentially, because that one seems important. But it's always been
around $80 billion company. And so, like, if it was truly on the brink of bankruptcy, the shares
would be falling even more, in my opinion. So I think Lipbu is not being disingenuous there.
They actually could get by without the money. But they would, they need to restructure like very
seriously. And Liputon's like doing that. Like he's cutting a ton, he's going to cut more. And if you
cut everything that's not additive to that 50 billion, and you just try and hold on to as much
of that 50 billion in revenue as possible, and you cut everything that's losing money,
yeah, you should wind up with something that actually generates, I don't know, maybe $10 billion
of free cash flow.
Not a bad little business.
No.
Intel decided to convert nearly $9 billion in grants, promised Intel as part of the 2022 Chipsack
into a 10% equity stake in the company, an unusual arrangement that makes the government
Intel's biggest shareholder.
Meeting was a pivot point in a frenzied period for Intel once one of America's most venerated,
technology companies now stuck in a years long downward spiral.
The companies scramble, the control of fallout from the president's demand that Tan stepped
down.
Ton, triggered by a Fox Business Network segment underscores the unpredictable environment major
corporations face under Trump.
By the end of the two-week roller coaster ride, Ton's job appeared to be secure in the
company's situation more stable.
Japan's soft bank group agreed to invest $2 billion seeking to curry favor with Trump.
on Friday, Intel in the White House officially revealed the terms of the deals.
He came in, he saw me, we talked for a while, I liked him a lot, I thought he was very good,
Trump said of Tan from the Oval Office.
I said, you know what?
I think the United States should be given 10% of Intel, and he said, I would consider that.
Yet a host of questions remain.
I think this might be the gong of the day.
This might be the true size gong moment.
This is the biggest fundraising.
Hit that gong.
Clean first hit of the week.
It is good to be back.
We're calling it 1,600 Pennsylvania Ventures.
Yep.
White House Capital Group.
White House Capital Group.
Trump and Trump.
Tan must resolve core business challenges to get his company on track.
Some analysts say Intel isn't in a much better position without new commitments from customers.
Converting government grants to stock will only leave the company in a worse financial shape by diluting shareholders.
Trump will likely need to find more ways to support Intel.
wanting it to fail on his watch.
And that's why Liputon's genuinely excited.
Yeah.
Because he's like, now you're in.
Trump is effectively the SPAC sponsor of Intel now.
It's a new era.
Yeah.
He has bags.
And so he's aligned.
And so if Liputon needs to come to him and say, hey, you know, we're trying to make
this a facility in Ohio.
It's not going well.
We need you to put some pressure on those governments.
We need to line up some customers.
We need to line up some customers, all sorts of things.
Like in terms of- He's on the board.
He's value at.
He, Trump is value is a value at.
added investor. He's got audience. Yeah. He's got, I mean, he's got his own social media tech
giant. True. True. True. Could be a potential buyer. You know, maybe, maybe truth social becomes a
hyperscaler. Yeah. You know, it's happened before. Truth. Truth cloud. Truth cloud.
Intel needs a lot of help in the U.S. needs Intel said to me Goodrich, a senior advisor to the
think tank, Rand, who focuses on tech issues. Hopefully something good is going to come out of this.
We had, we had Jimmy on the show like two days ago.
yeah jimmy jimmy good work jimmy uh intel was founded in 1968 by semiconductor pioneers robert
noise who co-created the modern computer ship and gordon moore originator of moore's law the idea
that computing power and chip efficiency would likely double every year or two a guiding principle
in the tech revolution by the 90s intel dominated the market for processors used in personal
computers its pentium line and intel inside marketing campaign with dancers and multicolored clean room
suits made the company a household name then came a serious
of tragic missteps. The company largely missed out on the mobile phone and artificial intelligence
booms by over-emphasizing short-term financial targets, analysts say. Rivals and chip design like
Nvidia and manufacturers such as Taiwan semiconductors surged ahead. It's interesting how you, if you're a
huge tech company, you can miss maybe one platform shift and do fine, but you miss two. You're going to
be out of the game. Even Microsoft said, you know, we miss mobile. We're going to get into social media.
in LinkedIn.
Yeah, you could.
I mean, it's a really, really stretched metaphor,
but you could say that like Nvidia missed mobile, more or less.
Like the, like, they weren't really switching into,
okay, let's be the design arm of,
because the, the iPhone.
You were buying enough chips for your gaming.
Yeah, yeah, yeah.
No, it was just a gaming company at that time,
mostly in scientific computing a little bit.
But there is a graphics processing unit on mobile phones.
It's just part of the system on a chip that goes into the phone
and it was never,
Nvidia never really like figured out a way
to get a piece of mobile.
And there's a world where like
the cloud rendering stuff happens,
but the Nvidia kind of sat that out,
but it didn't matter.
Yeah.
Because they crushed AI.
So company is still as keen
to reviving U.S. manufacturing.
Look at Nvidia's sales,
this is sales by quarter.
And it's just like,
and this is what a 30-year-old company
is just completely,
completely right.
Looks like a WIC demo day.
Looks like a ramp.
It's crazy.
The company is still seen as key to reviving U.S. manufacturing.
In his first term, Trump touted Intel's plans for $7 billion manufacturing plant in Arizona.
Trump advisors began discussing what became the Chipsack, wanting to attract companies such as TSM to the U.S.
Has Arizona tried to brand like what they're doing?
They have so many different chip manufacturers coming into Arizona.
They need like Silicon Desert or something.
Chip City.
Chip City.
It really feels like there is a significant.
center of gravity that yeah that will ultimately become like a company town type vibe chip city as
discussion on the chip sacks crescendoed during the biden administration intel pat intel ceo pat
gelsinger lobbied aggressively hoping for some of the laws tens of billions of dollars in subsidies in
2022 he sat in the first lady's box for the state of the union speech during which president
biden touted intel's investment plans while the bill was being negotiated senators including
Bernie Sanders and Elizabeth Warren
pushed unsuccessfully for a version that would see the government
receiving equity in companies it backed.
Very interesting.
This is what Mark Cuban was saying last week.
He was saying this is Sanders and Warren's dream.
He said it in a little bit
less PG language, if I remember correctly.
But Intel became the law's biggest beneficiary
qualifying for roughly $11 billion in grants
and about $11 billion in loans for a plant in Ohio.
Ohio, an expansion in Arizona and other projects.
It seemed like a boon at the time, but the law's slow rollout in Intel's core business
challenges led to repeated delays.
Talk about ROI there.
Like, like, Liputon's saying, like, you know, we don't need these grants.
And I think he's, like, technically correct.
But it's an incredible nice to have.
And the ROI on your CEO going to the state of a union and just sitting in a box and, like,
taking some meetings.
And, you know, I don't know what Intel's lobbying budget was, but it probably was less
than 10 billion, right? It was probably less than 10 million. It probably wasn't very much at all.
And you get a huge friend of the show, Andrew Ross Sorkin said yesterday, should the government
start taking equity in every startup for the federal tax incentives we offer or Tesla? How about the banks?
How about when a state government offers a tax incentive? Should they get an equity stake in exchange?
Board representation? This is a super slippery slope. And Bill Gurley said, here's my take if the
government is a quote-unquote lender of last resort, they should take 100% take equity and
arguably 100% of the equity. Failed to do this with GM, Goldman Sachs, United, and other airlines.
How do you know if they're the lender of last resort? The company takes the deal, which
tracks. Because otherwise, the company would go with a financial investor who says, I only want
50% for the same price or whatever. And so it is a good. It is a good.
it's a good point. It's a good point by Bill.
So in reference to the original Chips Act grants, the journal says it seemed like a boon at the time,
but the law's slow rollout in Intel's core business challenges led to repeated delays.
Late last year, Tan, who had been an Intel director since 2022, left the board in protest of Gelsinger's strategy.
The board also soured on Gelsinger and pushed him out.
Trump's victory presented another curveball.
He had bashed Biden.
Quitting in protest, deeply underrated.
Deeply underrated strategy just in life.
yeah yeah i i respect tan for for quitting in protest and then ultimately getting
coming back for the top spot it's it's pretty it's pretty sick pretty sick under underutilized
strategy yeah just i'm out he decided basically in the trough of disillusionment he quit in protest
and then he said yep i'll pop back on the the roller coaster for the slope of enlightenment
that that's where intel is we're really yeah i think we're i think we were i think we were who
Who's on the slope of enlightenment?
I thought we were doing three colors, me, you, Tyler.
I didn't get Tyler on there yet, but you're on, you're just, you're just rounding,
you're just coming up to the peak.
I just went to San Francisco.
I mean, this is talking to AI researchers.
They told me deep learning is undefeated.
They told me that pre-training scaling will continue.
And so I'm, I have yet to, my expectations can continue to be inflated.
I am looking at the trough.
You're looking at the trough?
Looking at the trough.
You're going to the...
I'm straight for the trough.
Tyler, where are you?
I think I'm where Jordy is, too.
It's the red ones on the other side of the...
The downslope?
Wow.
I thought you were so AGI-pilled, bro.
I thought you were so AGI-I-pilled.
But, I mean, like, okay, even Dorcasch is extending his timelines.
Like, how can you...
I mean, it's hard to still be...
Extending the timeline just means that the initial innovation trigger slope is just going like this.
But he's still going up.
He's still going up and to the right.
He's happy.
Yeah, who is that in the slope of the lake?
Yeah, yeah, yeah.
YX is expectations.
I don't know.
I don't know.
Let's just sprint to the plateau of productivity.
The real move is that I don't think we're in the Trough of Disillusionment.
How about, how about, I think we need to make the TVPN version of this for the AI hype cycle.
Yes.
And the slope of enlightenment, we need to just like.
Another, another vertical line.
Another vertical line.
For the fast takeoff scenario.
Yeah, yeah, yeah.
It's like we get a bubble, we get a crash, and then we get a fast takeoff.
That's the most likely for sure.
No, our job is to recognize and diagnose when we are in the trough of disillusionment
and re-illusionment such that we can get to the slope of the light.
I've never been in the trough of disillusionment that didn't one day get to the slope of enlighten.
Exactly.
So there's always hope.
There's always hope.
Yes.
But anyways.
You know what could have made that video better if it was streamed on Restream?
That's right.
Live.
live stream, 30 plus destinations, multi-stream, and reach your audience wherever they are.
Liputon, Howard Lutnik, if you're listening, get on re-stream.
Anyway, continue, Joey.
Of course.
So Trump's 2024 victory presented another curveball.
He had bashed Biden's implementation of the chipsack, fueling worries that he could try to change deals
or cancel them altogether.
Intel's financial condition worsened, and the incoming administration worried the company might
fail, even with the recent share price rebound in August, followed by reports of the deal
with Trump, the company is now valued at $110 billion, a fraction of his dot-com bubble peak. The stock is down
roughly 50% since the start of last year. Wow. Intel has been left behind, Trump said last Friday.
So around Trump's inauguration in January, Lutnik and administration officials began evaluating Chips Act recipients
and which tech companies generally could increase their U.S. investments in line with the president's
goals. They asked semiconductor companies receiving Chips Act awards to increase their total U.S.
but they knew they might need to revamp Intel's deal
or help the companies in other ways.
What's interesting there is that when we talk to all of this
is like everyone's doing art of a deal on each other.
And meanwhile, like when we talk to Doug O'Loughlin
at semi-analysis, he's like realistically like all this
trailing edge capacity is going to be done in like South America.
Like it doesn't make sense to do it in America.
Like a lot of this stuff is just going to wind up getting offshoreed
because it's easier to build some facility
that's just copy-paste it down there.
And so it's very unclear, like, how, like, how it can actually work in the long term.
And then, and then on the leading edge, like, it seems like it's TSM and Samsung, like,
Tesla's going with Samsung.
And those will be in the United States.
And those will be, like, cutting edge, like, Ph.D. level jobs, amazing researchers,
like, really, really great, like, American innovation.
But, like, we're kind of already on that path.
And Intel's not really the party that you need to be twisting the arm of.
it feels like if you want America to be like the leading semiconductor country, you just need to make sure that you have leverage over TSM and Samsung.
Not so.
And maybe AMD Global Foundries a little bit.
I mean, Global Foundries is part of Intel now, but a lot of the trailing edge, like it seems like it might not be a long-term thing that America is ever good at again because it's like it's commoditizing so rapidly.
I don't know.
Anyway, clearly Trump cares about it and wants to keep it here.
So that's what he's pushing for.
The administration began early conversations with Intel's board about taking an equity stake.
The talks didn't move forward, in part because the board, which has often been mired in disagreement, wanted more than the administration was willing to give.
Did they want him to take a bigger position?
No, they probably wanted like $40 billion in grants or something.
Give us more for that.
Former banker, Lutnik has had in recent months asked other tech executives what can be done to help Intel, even asking other chip companies like,
TSM, AMD, and Micron, whether they would consider potential deals.
And this is what, this is what Doug is just generally wanted people with semiconductor
manufacturing experience to be involved with the company.
And so it's very possible.
This seems like a step in the wrong direction, according to his heuristic, because it's like
more government people on the board.
But, I mean, to be clear, the U.S. government is not taking a board seat and not having a
controlling stake.
It's a purely financial stake, which we'll get into.
So in March, Intel's board name Tan 65 as CEO, one of the biggest decisions he faces is whether to keep the company as one of the few chip firms that does both design and manufacturing.
Some analysts say Intel should consider splitting the business or doing other types of deals to cut costs.
Tan has so far shied away from spinning off the manufacturing segment, which lost $3.2 billion in the second quarter.
He has told confidence he has inherited a very bad hand.
In July, Intel said it would lay off 15% of its workers by year end.
So billions in planned investments and further delay work on the sprawling Ohio plant.
The new rules of the road were no more blank checks, Tahan wrote in a memo to employees.
TAN's early decisions at Intel were aimed at getting the company on more stable ground.
But the CEO's past work at chip design software company, Cadence Design Systems, thrust the company into the spotlight.
In late July, July, Cadence agreed to pay $140 million for violating U.S. export restrictions by selling ban technology.
to a Chinese National Defense University.
The sales happened while Tan was CEO.
So, you know, you, like, it seems like he probably had to sign off on that in some way.
Of course, it's like, is it a university?
Is that, like, I don't know.
I don't know how you, like, steal man this or dig into, like, you know.
Steel man it.
You're a steel manned champion of the world.
Steel manning, it would probably be like, the export restrictions are just, like, super complicated.
And it's unclear.
And it's one of those things where it's like there's the spirit of the law.
and the letter of law, and they made some case for, you know, in this particular, in this particular
technology did not fit within the export restrictions, because the export restrictions might
just be like, you know, oh, chips of a certain size or scale and they had, and they had a chip
that was like slightly under. And then they, the government like, you know, reinterpreted the export
restrictions to include that. Like, this stuff happens all the time. Because when these, when these export
restrictions get get um get written it's easy to crazy you don't hear much about cadence design systems
yeah huge company 95 billion dollar public company yeah and and and let that's why people think
lebuton so equipped to run intel because he took that company to like a hundred billion market
cap basically from i think like five or 10 or something when he when he uh when he joined the company
so he is uh he's a talented operator um so uh a week later senator tom cotton sent a letter
to Intel's board raising concerns about TAN's ties to China, Trump was watching, this is wild,
Trump was watching Fox Business Network on August 7th when host Maria Bartaromo highlighted Cotton's
criticism at 7.34 a.m. Eastern time. Five minutes later, Trump fired off a message on his
truth social platform. The CEO of Intel is highly conflicted and must resign immediately.
It's crazy. He's just watching the news and then posting it back.
it. Journal says it was one of the first times in modern history that the president publicly called
for the leader of a major company to step down. Trump's demand was seen by some on both sides as an
opening bid in negotiations with the CEO. The president had already grown intrigued by the idea
of government stakes in key industrial companies during his May trip to the Middle East. A senior
White House official said, though the official added that it wasn't what sparked Trump's post,
the president wants to see more such deals in the future. Well, if you're trying to maintain
compliance. Get on Vanta. Automate compliance,
manage risk, group trust, continuously.
Vantta's trust management platform takes the manual work
out of your security compliance process
and replaces it with continuous automation, whether
you're pursuing your first program. I imagine that will be,
we know that Trump is not going to be
on the board and not going to be sort of directly
pulling the strings on the business,
but I imagine one of the first things he wants
lip to do is get on Vanta.
Yeah, for sure. Yeah. So, Intel
stock price has been on a tear.
Shout out to Leopold
Aschenbrenner at situational awareness.
him. They mocked him. They said, this guy's fun must have already blown up.
Yep. Oh, he's long into. What a weird non-consensus bet. Oh, well, it paid off.
So, Trump called for TAN's resignation mid-August. Then Trump met TAN. SoftBank invested $2 billion,
and the share price rose from under $20 to over $25 a share. And the deal has been announced.
So anyway, sorry, I cut you off.
No, I think people were speculating whether Leopold.
hold had some inside information or he just viewed Intel as a super strategic asset that
there was some post about this where wouldn't possibly let fail there was some guy on on X saying like
oh this is like insider trading everyone is insider trading even like Warren Buffett made his money
on insider training very blackpelled and and so he quotes just being like there's no evidence of any
of this happening at all and and yeah wait what you got Tyler I think also like this trade like
him being long intel totally aligns with the thesis of the of the fun situational awareness
his whole thing is he's going to nationalize monitoring the situation yeah they're going to nationalize
like AI oh yeah so obviously like if the u.s is going to nationalize like start a lab start like
building computing stuff they're going to have like they're going to take the existing
you know infrastructure yeah yeah yeah i didn't even thought about it from that perspective i was just
thinking about it from from the perspective of like like we we we talked to ben thompson about intel
we talked to Doug O'Loughlin about Intel.
Like, we were kind of like noodling on it back and forth as like commentators.
And I didn't come away with a super strong like bowl or bear case.
I didn't really look at the stock price and the valuation of the financials.
But it didn't seem like crazy to come up with a like a, like an expression of your position in financial terms.
And it's very clear that like Leopold and his team just like looked at Intel more deeply and saw that there was an opportunity there.
You don't need, not every good trade needs to be insider trading people. It's like so ridiculous.
Yeah. And, yeah, I mean, it's the same thing. It's like, what does he know about Nvidia? Like, is it possible? He just, he just knows that like every, like he's not in Nvidia. What does he know? Is he insider trading? Or is he just like looking at like, oh, well, invidia is like the obvious bet. So everyone piled into Nvidia. It's like the biggest company in the world. Like maybe not a lot of juice left there. I'm going to go where. I'm going to go and bet on the things that have.
high upside potential and yeah i don't know anyway yeah uh in the oval office tan told the president
his ties to chinese businesses were years in the past and he was loyal to the united states
he presented ideas for turning intel around and investing more in the united states
ludnik told tan that he thought it was dangerous to have so much the global chip making capacity
controlled by foreign companies tan agreed and reiterated that he was dedicated to trump's america's
first manufacturing agenda by the end of the hour-long session the president was convinced
and agreed to lay off the criticism.
I will no longer call for your immediate resignation
on my social media app, Mr. Tan.
That's great.
Tan and Lutnik then moved quickly
to hammer out a deal for the government
to take a minority stake in Intel.
It was complicated negotiation
because it was unusual to convert government grants
that had already been awarded into equity.
While they were in talks, SoftBank,
led by Masa,
suddenly agreed to put $2 billion into the company
part of its campaign to bet on U.S. firms
and appeal to Trump.
Absolutely.
If they were putting together like a pitch deck for SoftBank, I feel like they should have used Figma for that.
Yeah.
Think bigger, build faster.
Figma helps design and development teams build great products together.
I would be shocked if SoftBank uses Figma for the design of their decks.
Yeah.
Because they seem to be very PowerPoint coded, but they still are powerful.
Imagine how powerful they could be if they would, you know, simply get on Figma slides.
Let's see here.
Did I tell you?
that my first internship ever was at a soft bank backed company.
No way.
Yeah, Dr. Drew.com.
So Dr. Drew was a radio host with Adam Carolla on Kiss FM in 2005.
Wait, that's crazy lore.
Yes, this is insane lore.
So Dr. Drew was a, like a board certified psychologist, psychiatrist, I think.
Wait, we're pulling up this website, by the way.
And so Dr. Drew, during the dot-com boom, wanted to start his own, like, live stream property, basically, and raised money from SoftBank and built a team of engineers and had their own data center racking servers.
And one of my jobs was like to go to the, well, I mean, this is like what it is now because he has like a podcast and stuff.
And you don't really need like necessarily like a venture back startup to.
be an influencer, but, uh, uh, uh, so Dr.
Drew went to the same high school as me.
Uh, and, uh,
every single famous person has gone to John's high school.
Yeah, it's wild.
Um, but yeah, like, but, like, one of my like, you know,
pop by the summer, uh, office was like, go in the data center and it was like super cold.
It was like not like a data center like people think today.
It was like a room with a couple racks of servers, but there was no AWS.
So if you wanted to set up,
website you had to like rack a server and like put let's put the code on the server and then run it just
put the servers in the bag bro yeah the brand was a little bit different back then uh the first show that
they were going to green light was this sort of like it was about a lot of his stuff was like
relationship coaching so love line people would call in about their relationships and so I think I believe
they were going to put two people like a like a man and woman who were maybe dating and they were
going to go to a road trip and they were going to like live stream it um and it was going to be like some
sort of like new, new media.
Well, all I can see is I can see why Masa needed to be in that website, John.
It is, it is incredible lore.
Is that part of how you underwrote the internship, too?
You're like, look, you know.
I wasn't really, like, technically an intern.
I was so young.
I was just, like, stopping by the office, basically.
But, but it was cool.
It was like a true startup environment, like a pool table, like pretty big office, like very
much like.
Pool table?
Yeah, pool table.
Amazing.
It was very, it was very iconic of, like,
I don't see pool tables in office.
Now it's like ping pong tables.
Yeah.
They've taken over.
We should, do you like pool?
I like pool.
Okay, we should get a pool table back here.
Billiards.
Billiards.
Yeah.
Yeah, it was like the classic like kind of overfunded venture back.com bubble company where like huge staff for something that like would ultimately be a small media company.
So yeah, yeah, a media company that should focus on like the media piece and then and then like the YouTube should just be like a platform.
And so it's like, it's like, it didn't make sense to be in like the middle.
You either just wanted to be like the influencer or the, or the platform.
Anyway, so SoftBank had already pledged to spend at least $100 billion in the U.S.
on AI and other tech investments, a move announced by Sun at Trump's Mara Lago Club last December.
SoftBank had also earlier this year discussed a potential deal to acquire Intel's chip manufacturing business.
Intel and the U.S. soon agreed to the government would use $8.9 billion in grants that have been committed,
but not paid to take a nearly 10% stake at a slight discount.
The U.S. won't have a say in governance.
It already gave Intel $2.2 billion in CHIP's Axe Grants.
That was what we were talking about.
Earlier, some had been given, but not all that was promised.
David Shapiro, a former partner on the Wall Street firm,
Wachtel, Lipton, and Rosen, and Katz,
drew up the terms, including a provision that the government could acquire
another 5% of Intel at a discount if the company sells a majority of its manufacturing business.
underrated naming scheme. I really wish startups would do this. Like the next like AI startup should just be like
Coogan and Hayes and Cosgrove and this could be totally a new meta. It can only be done once. Yes.
By a great team. If we did Coogan Hayes, Cosgrove and Kohler, it would be amazing. I mean, at some point we should just add the whole team. The whole team. It's just the longest. We could definitely get the dot com.
Cougain and Hayes and Cogsgrove and Culler and just overnight.
over and over. So the administration insisted on this provision is 5% at a discount as a type of poison
pill meant to dissuade the company from fully exiting the manufacturing segment. And this is,
this is what people are really excited about, you know, government involvement in the decisions
of highly technical projects. Highly technical, complicated businesses. Government famously good at
building things. Yes. Yes. So if Intel were to give the government another 5%, obviously dilute
shareholders and complicate things. So despite the initial optimism, many analysts say the agreement
will only be a boon for Intel if Trump can also find customers and attract more investment for
the company. He might be able to do that. I think he's going to be able to do both, to be
honest. I think he's going to be able to strongly encourage other companies. He's not going to be
like a VC that just like sits back and like reads the investor updates. There's one thing.
People can criticize Trump for a lot of things, but he is available the week of August 25th.
Yes. He's online. While many allocators, he's not a burning. He's not. He's not. He's not. He's
not a Burning Man.
Which is crazy.
Interesting.
Which is crazy.
You'd think that he's starting to get into venture.
Yeah.
And he would naturally...
He would go to Burning Man.
Set up an Oval Office camp.
Yeah.
But instead of being at Black Rock City, he might be at Black Rock.
That's right.
That's right.
Doing deals.
That was one of our good...
There's an early episode of TBPN where John and I are riffing out Black Rock City.
The home of Burning Man.
man and wondering if there's a connection to there's almost certainly a connection
obviously connection to black rock financial institution uh soft banks two billion and the eight
point nine billion in government funding that had already been promised aren't game changing for
the chip manufacturing business and the grand scheme of thing it's it's not it's so crazy they lost
18 billion last year like we're not even covering last year's losses but it's better to have
and not need i suppose yeah so the agreement is fueling speculation that the president could
lean on other tech companies to work with Intel. Lean strongly encourage, demand that they are
fired if they are not, if they do not. He's going to rip some posts. Tan has met with potential
customers, including Apple CEO, Tim Cook, trying to win support for Intel's next generation
manufacturing process. This is not the kind of thing. I see Tim being super interested in. He's
like more expensive, less performant. Apple has spent, what, a decade getting off of Intel
and Intel Macs and going to Apple Silicon,
which are like so integrated,
so perfect for the Apple ecosystem.
Like, like, now, like, you can run iOS apps on Mac and vice versa.
Like, it's like, there's a ton of, there's a ton of,
like, they've been spinning up, like,
the, the ecosystem on top of Apple Silicon for so long,
like the different graphics engines and getting developers
to go deeper into optimizing for Apple Silicon.
And they just, like, rug it around the app.
rack on. Yeah, so the journal says many executives say they would need big incentives to use Intel for
manufacturing, given how badly it trails industry leaders like TSMC. Yeah. It is difficult to switch
semiconductor manufacturers because the processes are specialized and have to be planned out years
in advance. The government's stake in Intel is the latest in a series of extraordinary
interventions in the private sector. I mean, what's the craziest thing that they could do? Like,
Apple GPU for a cluster at Intel or something, like kind of fresh start? That seems like something
way out of their wheelhouse of both companies.
I have no idea how they would do that.
But I mean, if Amazon can do Traneum and Google can do TPU at TSM,
like maybe there's a world where that happens?
I don't know.
Anyway, I'm a couple of founders punching the air right now.
Anyway.
So they highlight a couple of the other deals.
It's worth covering to the president when a quote unquote golden share of control over
Japan's Nippon Steel in return for allowing it to take
over U.S. steel.
Yeah.
These golden shares are in reference to what the CCP...
Oh, I thought it was in reference to the president's toilet, which is gold.
Yes, and many of the fixtures in the Oval Office.
Yes.
But in last month, Trump struck a deal with NVIDIA and AMD for the federal government
to take 15% of their chip sales in China in return for allowing the exports.
Yep.
In early July, the Defense Department took a minority stake in MP materials and maker of rare earth
magnets. Days later, Apple, which the Trump administration had long pressured to expand its
U.S. supply chain, announced a $500 million deal to buy MP's products. Yeah, so that's an
example of, like, Trump, like, acting as, you know, biz dev, basically for the companies he likes.
I mean, he's really going to make a lot of ECs look bad. Oh, yeah. Big promises during the
deal process when they're trying to win allocation and then kind of... I'll help you ramp your
revenue for sure. Yeah, I'll help you hire founding engineers. I know a lot of the top guys. I know a
a ton of founding engineers. I don't have 50 other portfolio companies that also want to hire
founding engineers. I got you. I got you. But the Intel stake is among the most notable,
given Trump called for Tand to resign, then quickly brought him to the negotiating table.
There's this Darth Vader aspect of the whole thing, said Guantam Makunda, a lecturer at the Yale
University School of Management, never heard of it, who studies innovation and leadership,
referring to the Star Wars villain who started as good became evil, then redeemed himself.
Anyways, do you want to read through this post from...
The big question is, is this socialism?
Maga-socialism?
Is this magas socialism?
A lot of people have been saying this.
And I mean, I think, like, my default take is that, like, I don't know that Intel is so critical
that we need necessarily a backstop.
I don't necessarily know that
the government is the right
board member. You don't trust Doug on this?
Doug really doesn't want
Doug from semi-analysis really
does not want Intel to fail.
Yeah, I don't know.
I'm still like on the fence about it.
But so the debate has been raising
like, is this socialism?
And so we're going to the socialists
who are self-proclaimed.
The people's line from Carl
Beher? And Carl says, no, but that hasn't stopped Democrats from complaining about it. And this is
interesting because obviously the Trump camp is very pro this deal. And they're saying,
this isn't socialism. What are you talking about? We're just doing art of the deal. We're making
good deals. And this is an America First Agenda project. The Democrats are saying, oh, wow,
Trump is a hypocrite. This is socialism. The socialists are saying this isn't socialism. It doesn't go
nearly far enough. It doesn't count as socialism because it's not a controlling stake. So
Carl says former Obama Undersecretary of the state, Rick Stengel, is freaking out right now
over the news that the Trump administration has taken a 10% equity stake in chip manufacturer
Intel. This is a quote from Rick Stengel. Trump's strong-arming intel for government equity
is something Mao and Stalin would be proud of once the GOP believed in a laissez-faire capitalism
and government not interfering in the private sector.
Look it up.
The state owning the means of production is called Marxism.
So, Carl, continue.
I couldn't find any evidence of Elizabeth Warren or Bernie Sanders taking a victory lap on Trump's
acquisition of Intel shares.
Yes.
Which was surprising, given that back in the Biden admin era, they were pushing for this.
Yes, but the key discussion that's going on right now is, is,
financial ownership versus true control over capital, and that's what Carl's going to get into
here. So he says, anyone old enough to remember the phrase government motors, this is from the
era of the takeover GM, should be able to appreciate what a wild line of criticism this is to
hear from a former Obama official. As part of his troubled asset relief program, TARP, Obama took
for the U.S. government a 61% equity stake in General Motors, and the rights backlash was
entirely predictable. Rush Limbaugh called this a sterling example of the left's crusade for
government control of business. That proved the left's enchantment with socialism. John Stossel
complained that this was a move toward more government control of the economy, and in the end,
that's pretty close to socialism, that so many liberals have adopted this line of criticism, Joe
Scarborough took it up on Thursday, and Democratic consultant Jessica Tarlov ran with it on Friday, for
example, should probably provoke some reflection among socialists who think of liberals as
fellow travelers. While socialists may share certain egalitarian values and other priorities
with contemporary Democrats, American liberals are still reflexively ambivalent to hostile toward
the basic socialist agenda of nationalization. They will opportunistically support it when it's
time for Democrats to bail out the economy, but they will aggressively attack it if they think
this will score points against Republicans. There are a few things that contemporary liberals enjoy more
in catching a Republican doing something that they can rightly or wrongly construe as socialist.
In this case, I would say wrongly, Stengel's definition of Marxism as state ownership of the means
of production is confused for all kinds of reasons. But here are the most salient that,
but here the most salient is that ownership does not imply control. Even if this was ordinary
equity, 10% would hardly give the government any kind of significant control over the company.
But as Intel made clear in a statement, this deal doesn't even give the government 10%
percent control, quote, the government's, but no, no, so there's more. The government's investment
intel will be a passive ownership with no board representation or other governance or information
rights. The government also agrees to vote with the company's board of directors on matters
requiring shareholder approval with limited exceptions. So this notion of passive ownership perfectly
illustrates why socialist would would do well to talk about control rather than ownership of the
means of production, a major function of modern finances to sever the relationship between those
two. To identify control, you have to look past the legal and business terminology and figure
out who actually has the final say over any given lot of capital. In that light, it isn't
clear that 10% ownership stake even represents incremental progress towards control of Intel, which is
what the socialists want. Convincing a business to give you a 10% non-voting stake in their
company is very different thing from getting a 10% voting stake, let alone a 51% voting stake.
American partisans clearly aren't interested in litigating the fine details between ownership and control.
And that's why socialists have an interest in this fight.
If Democrats are going to vilify Trump as a socialist, the best response is to complain that he isn't even doing socialism.
He's not doing enough.
He's not doing enough.
And so my takeaway from this is that it's a good point.
Like, it is not the goal of socialist, but at the same time, it reaffirmed that I do not want to do the socialist thing here because I don't want the government voting on what Intel should do.
I don't think the government's equipped to make the decision on how they should position against TSM, where they fit in Apple Silicon versus TPU versus Traneum.
It just doesn't seem the government's set up to actually run this company more effectively than anyone else.
And so I'm very hesitant about that.
It sounds like something that's like very good in some abstract sense to the socialist, but I have no, I have no faith that if the government were to get a 51% voting stake in Intel,
that we would get a better outcome here.
Well, the better outcome people were talking about this on the timeline would be Trump answering questions on earnings calls.
That would be fantastic.
Maybe that's the good outcome.
Yeah.
But it'd be odd to have like, I mean, if we went to pure direct democracy and socialism, like you go to the ballot box and you vote, like, are we going to do three nanometer?
Like, decide. You decide. Like, yes or no. Like, I think it's, I think it's a waste of it.
Or just have the, the, whoever's the Intel CEO, just have that as, you know, an elected official.
Yeah.
Like, let the people vote on who should be running.
Yeah, I mean, the question is like, how much democracy do you want?
You can vote on everything.
You can vote every single day.
California is extremely democratic.
We have ballot measures for all sorts of things.
We tend to not do ballot measures for different things at the federal level.
We have a representative democracy, not a direct democracy.
And but if you really play out the direct democracy, socialism thing, it's like, yeah, you'll be voting on
or not Intel launches a GPU or like Intel like hey we miss mobile what should we do about
that okay let's ask the American people broadly at the ballot box like that is the
should Intel have should Intel launch energy drinks yeah it's not really in our wheelhouse
today but you know yeah big potentially large opportunity yeah it just it does seem it does
seem fraud it doesn't seem like it seems like they're there's potentially one of the
slippery as slopes that we've ever been on as a country.
Well, I don't know.
This is saying that like we're like, like his point is that this isn't, this isn't a step
towards real socialism because it's not real control.
It's, it's purely a financial instrument.
Yeah, but the Intel board said, uh, the government also agrees to vote with a company's
board of directors on matters requiring shareholder approval with limited exceptions.
What are those exceptions?
So what are the exceptions, right?
I'm not sure, not sure that we know.
But anyways, the timeline says it's a bad idea.
We can vote against you.
That's the exception.
Anyway, first step I would vote for if I was in a democratic socialist society,
I would vote that Intel gets on graphite.
Dot Dev, code review for the age of AI.
Graphite helps teams on GitHub, ship higher quality software faster.
Get started for free.
Can I or in the chat says I think Intel needs to launch short form content.
well make sure your voter registration is up to date because uh president aOC might just make it
happen you never know i could see it i could see it possible um i mean the the the the real wild one
is yeah tesla because teslas had uh a number of government incentives that they'd take
advantage of you could make the same argument you put the screws to them and you say hey we need
we need voting shares for this for the years and years is what andrew sirkin was saying yeah
And he was saying, like, yeah, like where, like, where do you stop?
And I understand that, yeah, there is this, like, slippery slope.
But to Bill Gurley's point, like, Intel could have said no.
They could have said, like, yeah, we're actually going to be fine without the Chips Act money.
And so we don't want, we don't want an equity stake.
Although, let Bhutan is sitting there just on fire.
And you should be like, you don't need to help.
You don't need to help put it out.
I'll be good.
I'll be good.
Flames.
I'm good, I'm good.
He's like, I don't want to, I don't want to give the president.
Watch me cut more.
I don't want to give the president the ick.
I'm just to act all like.
Hey, I mean, BlackBerry is a cybersecurity company now.
Maybe Intel just like pivots all the way down to just like, yeah, we actually just own real estate at this point.
Like all we own is, we're real estate and we just lease to TSMC.
And that's it.
We're completely out of.
Probably decent business.
In other news, Taylor,
Taylor Swift is getting married.
The private jet enthusiast.
Well, I feel like most of our audience would know her for her Wall Street Journal op-ed in 2014,
where she said for Taylor Swift, the future of music is a love story.
Where will the music industry be in 20, 30, 50 years before I tell you my thoughts on the matter?
You should know that you're reading the opinion of an enthusiastic optimist.
One of the few living souls.
Yeah, one of the few living souls in the music industry who,
still believes that the music industry is not dying, it's just coming alive. There are many,
many people who predict the downfall of music sales and the irrelevancy of the album as an economic
entity. I am not one of them. In my opinion, the value of an album is and will continue to be based
on the amount of heart and soul an artist has bled into a body of work and the financial
values and the financial value that artists and their labels place on their music when it
goes into the marketplace. Piracy, file sharing, and streaming have shrunk the numbers of
paid album sales drastically, and every artist has handled this blow differently. In recent years,
you've probably heard the articles about major recording artists who have decided to practically
give their music away for this promotion or that exclusive deal. My hope for the future,
not just in the music industry, but in every young girl I meet is that they all realize
they're worth and ask for it. Music is art, and art is important and rare. Important, rare things
are valuable, valuable things should be paid for. It's my opinion that music should not be
And my prediction is that individual artists and their labels will someday decide what an album's price point is.
I hope they don't underestimate themselves or underestimate or undervalue their art.
So did she get this right to date? Not really.
I think she got, the thing that she got right is that what an album is can be extremely monetized if you continue to think about what, like the,
album is scarcity. Like, you either have it or you don't. And the internet kind of reduce that
scarcity to zero because you could stream it. You could pirate it. But there is still scarcity to be
created if you are an artist, if you are a musical artist. And so the way she does that now is
when she releases an album. She goes on a tour that becomes so big that again, there is scarcity
because there are only so many tickets at SoFi Stadium and you have to be there. Because
It's a moment.
One of the best monetized recording artists of all time.
Yes, yes.
And so she gets the long tail eventually.
And eventually her music is essentially free and played in grocery.
So I'm going to read you something from their Instagram caption announcing the engagement.
Yes.
It's not just a marriage dash, M dash.
No way.
It's the perfect love story.
No way.
No way.
It's back on X is calling this out saying, claiming that Taylor,
Travis or one-shot it.
No way.
What did you got, Tyler?
Was that?
No.
Well, I was going to say something about her, like, her, like, monetization.
Like, um, yeah.
Kyle Scannon has this good post.
She said, um, Taylor Swift's engagement is actually very relevant to monetary policy
because she is the most powerful stimulus tool we have.
Oh, really?
How so?
Well, I mean, her tours are like massive.
Like, you can see the, like, rise in consumer spending.
Yeah.
Ooh, interesting.
Especially, like, smaller countries.
It's like very noticeable.
Yes, yes.
But, but how does her being married?
like she could just go on tour and be single, right?
Is she going to sell more tickets because she's married now?
Does it allow her to tour more?
You could also see it in a lot of people are talking about birth rates, right?
So maybe a new boom, baby boom.
Catherine Boyle just posted a picture and just said,
with the captioned, their picture pictures just said American dynamism.
I do think this will be good for the birth rate.
It's also going to be some, for anybody that's in a longer term,
relationship in their late 20s, early 30s, pressure is now on.
These photos are going to be getting sent around.
They're setting a new bar, right?
Quite the floral display by Travis.
Got to give them props there.
How many, how many kids do you think she'll wind up having?
She's 35.
She's 35.
She's got to get going.
Oh, yeah, 1980.
And hopefully a ton, right?
I mean, I think we'd like to see.
It is the last luxury status symbol, apparently.
I'd like to see at least 10.
Yeah.
It'd be great.
Wow.
Looking sharp.
You really understood this.
You said you were just going to do a phone call, and now here you are.
No, I thought I'd do the full Monty here.
This is amazing.
Okay, so first of up, I need to apologize.
I completely botched the story of Dr. Drew.com.
In my defense, I believe I was 10 years old when I stopped by the office as a kid.
But please break it down for us.
It's so funny.
The only thing I found disturbing was how, how miserably you did.
with my credentials.
Oh, I'm sorry.
I'm sorry.
Let me start with that.
Okay, please.
I'm a board certified internist.
I'm a board certified dictionalysis.
I'm a fellow with the American Board of Medical College of Physicians.
I've got multiple, I was an assistant clinical professor of psychiatry and practiced medicine my whole life.
I'm not a psychologist.
Okay, yes.
We did you love line back in the day.
I loved Love Line.
I sincerely love Love Line.
I wish I listened to it constantly.
It was amazing.
Well, it was very popular.
And it served a function back in the day.
But this business.
spun out of it. I thought you guys would really like to hear this history, because it is a piece of history.
Incredible.
Good friend of mine from high school, Polytechnic High School.
We went off to Amherst College, and then he went to Harvard Business School. I went to medical school, and I'm going along doing all these wild things, practicing medicine, and then doing radio.
And he shows up and he goes, I want to show you how to form a business. We're going to do a dot-com company.
And, of course, I was hearing about all the dot-com stuff in the wind. And he'd got some stuff.
seed capital from a company in Orange County like a million dollars and then he put together a
little board and we went he grabbed me by the arm and took me up to Sand Hill Road and we sat at
softback soft bank rather and made it he just said follow me I go what are we doing what do we
I had no idea what we were doing didn't know how to start a business I didn't have you had you
bought your dot com by the way had you like gone out probably had done something it's like that at that point
I don't think we would have been sitting there without that.
Yeah, exactly.
And he just goes, follow me.
And I was like, okay, so I followed along.
And they go, what do you want to do?
And I'm like, I don't remember what I said.
But the six or seven SoftBank VC representative marched out of the room.
And my Harvard Business School friend was anxious.
And I didn't even understand what was happening.
Still, I did not.
And they came back in and they go, okay, $10 million.
That was that.
Let's go.
We went down and we built the company exactly as you described it.
And in fact, drove my wife crazy.
She goes, what are people doing here?
Why aren't they working?
It shouldn't be this nice an environment.
But most of that was for the tech team.
And you pointed out how weird the tech situation was.
You got that part exactly right.
The part you got wrong is, remember,
people didn't have any idea what a website was and so we had an editorial staff we had a medical
staff we had a marketing team and they envisioned I kept saying why do we need a magazine on my
computer screen why you're building this really great magazine but with a chat room and with
some feedback and they kept all the all the all these sort of trigger words back now were
interaction and and I didn't understand I saw no
value in any of it. I kept saying, I kept, I, we had 120 employees and we had a board of directors
from, from Northern California who were demanding we, quote, get big fast. This is interesting
start. Get big fast. This guy, this, I came to our first board meeting. I said, look, I, I'm trying
to decide if we should figure out how to make money, how to make this profitable, or what we should
be doing or how to, you know, did they tell you, don't worry about that. Don't worry about that.
Worse than that, this one guy goes, he was manic as hell.
And he goes, if I thought you were so stupid, I never would have been on this board.
And he jumps up and he goes, here's how you make money a dot com company.
And there was a giant whiteboard.
And he wrote in huge letters, get big fast.
And they were demanding we burn through capital faster to try to get big fast.
So that became the weird, it was the weirdest thing I ever seen in my life.
But the one thing I got right, I kept saying it's.
going to be video why else do we need this thing it's going to be video but look what we're doing
right now right yeah and i just kept saying that and we put together a one night a week television show
that was really a high quality show we still have some of the tapes from it and everybody came in
paul rudd uh Tommy lee everybody came on that one night a week show because it was the cool
thing to do because there's this new idea this dot com company creates a tv show and nobody could
watch it you know why
Because you couldn't stream it?
Because nobody had stream.
Nobody had broadband.
Yeah.
Broadband.
You needed broadband back then.
That's how far ahead of the technology we were.
Sounds like you weren't making a ton of money, but were you selling the show on a
subscription?
Like what did that?
Was there any business model?
Was it any revenue model?
No.
Just eyeballs.
So Get Big Fast didn't mean revenue or profits.
It meant eyeballs.
eyeballs get big meant money been number of people and they kept talking about how the
you know how the ascetic curve would develop around viewership and engagement and this kind of
stuff and we literally this was a company i mean had lots of traction and engagement and stuff
people were kind of intrigued by it so people were stopping by and looking at this thing i'm not
sure we did lots of interviews with celebrity it was sort of like e meets uh teen b meets you know it was
all these different sorts of things all together in one site.
And we literally were sitting in Goldman Sachs on, I believe it was March 19th,
2010, when was that?
I'm sorry, 1989 or 2000.
The day the NASDAQ fell apart.
Oh, sure.
The day.
We were sitting in Goldman Sachs and the woman across the table was contemplating giving us 30
million dollars on a 110 million dollar valuation for a company that had never made a penny.
Wow. And I just thought it was the dumbest thing I ever saw, but I knew it was tulips the whole
way. And I kept, and one friend of mine finally goes, look, it's Amsterdam 1680. It's tulips.
You're going to grow Brussels sprouts or are you going to grow tulips? What are you going to do?
I thought, all right, I'm going to grow tulips.
Well, I mean, it's interesting to think back. And if it was structured as an investment that was
actually in you and your name and likeness it would have been a tremendous investment but that
wasn't a good dot-com story it was why we got the money though uh in fact as it says an ink article on
my wall here i was going to actually pull down and wave in front of the camera but it'd be almost
impossible to do it uh were that they were sort of saying that's what they were you know that's
kind of what they were thinking they were doing but it was not it was not a clear thought but they were
looking for brands.
Yeah.
And I don't think they really knew that, that, that was not a fully developed thought at
that time.
Yeah.
So what was the, what was the conclusion?
It was like going to business school.
Yeah.
I saw the entire, the entire, from, from seed to dissolve, I saw the entire business
cycle in one year.
So did you, did you eventually take, take over the site again yourself or what, what
of that?
No, Dr.
Coop brought, bought the site.
Remember Dr. Coop?
You wouldn't.
You're too young.
He was the attorney general.
And then he had a website.
that actually did rather well for a minute.
Did he just redirect the website, or was he still using Dr. Drew.com?
No, no, he was a redirect.
Okay, cool.
Dorbed everything.
And he went bankrupt, as everybody did.
Yeah.
And we got, we were able to weasel it back.
I forget how we got it back, but we had to do some sleuthing or we finally got it back.
So, yeah, what, what, what, what, what, what, what, what, what, what, what, like, how do you
think about packaging everything that you do now um you know there there is i was listening to you guys
talk and i was thinking boy i don't have any framework this is all very interesting to me but but i
don't have a framework to sort of understand what i do my stuff is always an improvisation sure right
when i started radio in 1983 i had no designs on radio i was leave me alone so i can practice medicine
i'll come here in the evenings on sunday and do community service yeah that was my very little notion in
1983 when I started doing radio.
Then some television guys came along.
I'm like, how do you do a TV show?
I've never, I don't even know what you're talking about.
Well, this was the same thing with the dot com.
My good friend comes to me and goes, we're going to do this.
And I thought, I don't see it.
I don't get it.
But I think we might be able to do something with it.
It would be interesting.
This was a hell of an education.
And you're asking how I frame everything I do now.
Yeah, I was wondering.
Well, it's just been interesting how many technology friends.
from the dot com to you know podcasting but it all comes back to basically radio and tv yeah like
over over the past uh you know more recent tech boom history have you been hit with the
hey let's do uh let's do a i dr drew or let's do an ai thing is this coming is it rearing its
head again that has been that has been i've had conversations like that yeah of course of
exactly what to do with it nobody knows nobody right uh but it's part of the
I'm doing streaming shows regularly.
You guys blasted them up there.
It looked like hell.
Wait,
where you put it up there.
I'm going to talk to my webmaster.
I mean,
it looks really good for conversion optimization.
It made me want to click.
I think your person is doing a good job.
Not meant to be showing other people's shows, I guess.
But, you know, that's been interesting.
It happened.
That all happened just because I got canceled for daring to say people shouldn't panic about COVID.
Oh, yeah.
And that caused me to just stop doing everything.
And I had somebody who said, hey, you should do a streaming show.
I was like, what's that?
Again, that's sort of my, that's where I start every one of these projects.
Yeah, you had a bad experience streaming the first time where you're like,
if I make the show, you're sure people are going to be able to watch it.
But well, no, I knew we were at this time.
No, no, I knew it.
I already knew that.
I already, I saw what was happening with videos.
I just kept, we just kept saying we were so early.
We just, we could have been, who knows what, we could have been, you
God knows we could have been YouTube or something if we had sort of been the first to really advocate for this kind of platform.
But we were way early and nobody else was quite as much of a believer as I was.
And so the streaming thing has been very interesting and you just, I'm in my own, my kid's playroom doing this.
And it's the same thing.
Everything here used to require me to go out to a satellite booth at CNN.
Yeah.
And now I just do it from here.
So the efficiencies are fantastic.
And so I do television out of the studio.
I do podcasting out of the studio.
I do streaming shows.
And it all started because I got canceled.
And my webmaster said the streaming is probably going to happen pretty soon.
I said, let's try that.
And I wanted to talk to all the people, other physicians who have been canceled.
One of them happens to be the director of the NIH right now.
And so I have the sense that these people had something to say and the cancellation thing was some sort of bizarre aberration, certainly in science and medicine.
Had you, have you gotten, you know, the opportunities that you may be lost due to the cancellation, have you gotten invited back in the last year or so?
Or is it just a different set of opportunities?
Or is it, yeah, are you looking at totally different?
Or do you not even want to go back to kind of the old?
These are great questions.
I don't know that I want to go back, but I probably would because I've taken the position that my opinions have never changed.
I'm happy to express them on any platform anywhere.
What has happened in the meantime is, you know, well, I used to do, say, all the news outlets, all of them, all of a sudden, the only people that would have me on was Fox.
Yeah.
Now, just last week, CNN called.
So I thought, okay, good.
This is a good sign.
I couldn't make it, but I would have had I been able to schedule.
Nature's healing.
Nature's healing, yeah.
We've been really obsessed with this idea that sort of a barbell is emerging in modern media, where all,
the value either accrues to the platforms, like YouTube, Twitch, Instagram, or the individuals,
the Joe Rogan, the Andrew Huberman, the 10% and that it's very hard to actually build anything
in the middle. Would you agree with that? Would you, is this something that you've kind of experienced?
It feels like something that, um, I, the, I absolutely concur with the, on the talent side.
Yeah. That, because it used to be, I would require.
to do what we're doing right now.
There'd be an executive producer,
there'd be a segment producer,
there would be a director in the studio,
in the satellite booth,
there'd be somebody directing
in the other end at the satellite booth.
And then you got the unions,
the unions involved with it.
There'd be unions, there'd be sales forces,
there'd be executive structure.
Now it's me.
Yeah, that's it.
So it's so much more efficient
and it drives that world crazy.
Yeah.
So when Colbert gets fired for losing $40 million a year,
I just looked at that and I go, well, of course.
Yeah. That's going to happen to all of them.
This is just not a model.
Yeah, and our reaction at that point was he could just go set up his own home studio
and probably have a fantastic business just with his existing fan base and none of the overhead.
100%, but they are, they are, you got to know how that world thinks.
They're very spoiled.
They're very spoiled and they're used to gigantic infrastructure and dozens of writers.
And this is the world we're living in right as we have this interview.
to them look sort of cheap and dumb and people who aren't talented to do that the real people
people back back us with infrastructure and money that that just just not so this the other side of
the barbell yeah which i'm wondering how you see it i just see it as largely non viable so much of it
has got to shrink dramatically and it's resisting yeah it's resisting like crazy yeah i mean i i would
almost put the the traditional media corporations like in the center when i think of the far big mega side of
the barbell, I think of the platforms. Spotify, Facebook, meta, YouTube, Twitch, LinkedIn,
the networks, and they actually accrue a ton of the value. And it is extremely hard to
start one of those companies. If you do, you're not talent at all. In fact, you're probably
an engineer. And you probably at this point have the backing of like a state government because
that's the only way TikTok got going was, you know, so much energy and capital flowing into actually
you know,
break through.
The ship has sailed on starting like new platforms for the most part, in my opinion.
I think that's probably right.
And they don't need to buy talent.
No,
not at all.
It just comes to them naturally and they give 50% of the revenue or whatever.
Yeah,
we would rather,
we would rather just have you jump on our show from your studio.
Yep.
And you benefit because people are going to trickle over to you.
And,
and we don't have to be,
we just get to focus on making content and not,
not focused on.
But the interesting thing is, you just have to wonder,
are we somewhere in a business cycle that's going to lead to some consolidation?
And when the talent consolidates, are they going to start negotiating with the platforms?
Is there going to be some sort of, I mean, that would be a natural business cycle, right?
Yeah, what was that new left-wing substack publication that just announced?
They said they're libing out or something.
Remember this?
Yeah, what are the...
Anyway, there's like a collection, the argument.
So there's a new, a new publication that's launching that's aggregating a number of writers who are sort of on the left.
And we were kind of debating, will they have leverage over different platforms because they're all together?
Or does it actually make more sense for Matt Eglacius and Derek Thompson to just have their own substacks and go direct?
And then, you know, and then on the far other side is the platform and there's really no one in between.
But we're still early in the development of the argument.
There's something very strange.
It says there's a weird confluence of worlds right now.
My son just texted me, and he's been trying to get to you guys.
Really?
No this.
Does he want to?
Does he want to hop on?
We'll send you a link.
Yeah, yeah.
You can join right after you.
I'm listening.
Maybe call my phone, and I'll put you up to the microphone here.
Let's do it.
Let's do it.
He's consolidating the ad department, you know, the management, the lawyering, the
The ad services, the distribution, he's trying to consolidate that onto a tiny little team.
Because these things aren't necessary.
All this stuff is not needed anymore.
Yeah.
You need an ad agency.
Yeah, this is amazing.
The chat is going wild.
Everyone's really happy with this.
They're calling your son the prodigal son.
I'm going to see if I get him to call me.
He said he emailed his partner named Jake emailed one of you guys.
Okay, okay.
We'll have to follow up.
But they're having him to call me.
huge success and he's the one that he's the one to start talking about AI he's in the middle of
all of this the tech influencers the google store the tictock store all of everything yeah but all of
that is more efficient more efficient more efficient yep right i mean and the and what you have is these
the talent agencies and the ad agencies and the managerial services and the lawyers holding on they're
like they're like going to the foxholes yeah as opposed to adjusting and adapting and changing
what it is they do they are just insisting the things continue to be done the way that they've always
been done and it's it's it's i guess a classic business mistake right yeah totally yeah um i have one
i have one uh one one health one health question for you yeah what are the uh john and i are
starting a what we hope to be multiple decades run of of uh daily live stream
what would you have done when when you were earlier in your career health-wise to to better
sell you know you seem to be doing incredibly well now so what are what are the key things to
look out for health-wise to make sure you can do this for decades um be hypomanic
helps which which a lot of successful business people are yes you're going to
you know as I hear many of the podcasts you're going to suffer you're going to work hard
you're going to lose sleep i wish i'd pay more attention to sleep but if i had i couldn't have
done most of what i did i'm trying to pay attention to sleep now and um you know you've heard
it all before it's it's not this is not new trust your instincts uh explore don't be afraid to
fall down i uh for me the the the big as i look back on all the things i did
it's just the willingness to improvise and to go into dangerous situations
made a lot of, oh, he's calling now.
Let's go on.
We got the sun on.
I don't know if they can hear.
I'll have to translate.
Yeah, yeah, yeah.
But on speaker phone.
Hey, how's it going, guys?
How you doing?
What's happening?
It's not obviously, but we, my business partner and I actually emailed you a couple
weeks back.
Okay.
We rep Roberto Nixon.
Oh, no way.
I love Roberto.
That's amazing.
Okay, yeah, we got to get in touch.
My dad was on the air.
Fantastic.
I'm flying back from Seattle.
Okay, yeah.
Okay, I do it.
So we did have a little exchange.
Yeah, yeah, yeah, let's follow up.
He's going to keep talking, okay?
I'll tell him what you said.
He can't hear you.
He's talking, Douglas.
I was going to say that I, so Rob and Jake are going to an oasis concert next week in Pasadena.
And I was going to ask you if you could meet Rob in Pasadena.
Okay, yeah.
His sister also, her kids are going to Polly.
And Douglas went to Polly too.
That's amazing.
It's a little reunion.
Like you said at the beginning of the show, only famous people go to Polly Technics School.
Oh, yeah.
that's fantastic um no i just wanted to say hi and uh show you that we're not like uh the rest of those guys that
probably email you randomly asking for things and wanting to to build a relationship it's it's
very funny that this all happened in a strange way so yeah this is amazing incredible i actually
have to take a call for this car name corcheath who's a gen a i creator because he's in dubai
and i you know just trying to get on the you got to get on with dubai we know we know how that goes all right get
go on i i call these guys because they butchered my my uh my dot com and i did get some
john is that which one's john i'm john john was actually at dru dot com when he was like 10 years old
yeah yeah i was in the very cold data center yeah rack and servers that's the calculator so there's
there's a long history on on on all fronts and he went to paulin so okay we'll talk later yes
Okay. Okay. I have one more question on the health side. For you, for you. Okay. Sorry, Douglass. Later, Douglas. Later. For you. Last week, we had Mark Cuban on the show. He said that drinking raw milk is extremely dangerous and should never be done.
Is there anything too bad? I'll go on the record. I drink a liter of raw milk every day, every day for two years straight.
They were fine. Yeah. What's the, uh, so anecdotal? Did he explain why? He didn't, he didn't give any underlying.
rationale. Yeah, I doubt he knows why. He was just saying that the LLMs might convince you to drink
raw milk, and that might lead to some sort of doom scenario. You can get brucellosis. You
probably get Tuilemia. You can get Listeriosis. And we can treat that with antibiotics, no problem.
But they can make you very sick, and they're very rare. I wouldn't do it, but I don't,
The fact that, look, there's something terrible going on where people are so fearful of being the biological agents that we are and the reality that we are going to die that they are afraid to live.
Living well is the goal, not living forever, not living perfectly free of illness.
It's living a good life.
And we are off of that.
i can't great we are so far off that it is disgusting and for a non-physician to have an opinion
about milk that contains pathogenic organisms that he's never heard of or he learned to pronounce
yesterday is disturbing to me the same thing was when people went after hydroxychloroquine the day
they learned how to say that word a medicine i've been prescribing for decades so it's all we
are so out of whack with this going to live forever fear of death oh illness infection
Oh, shit. Yes, we are, we, we, we, our my generation of physicians, we walked into illnesses that had 100% fatality.
AIDS had 100% fatality and we did not know what we were dealing with.
And we didn't cower in the corner. We marched in. It's the right thing to do.
I don't know what's happened. I can't understand this at all. But here we are.
We need to focus on living well, living a good life, period.
Did you, did you predict?
biological stuff comes what may did you predict the decline of alcohol consumption
hmm it's it did not it's not off a cliff right yeah yeah i did that's still surprising to me but
it fits with the lack of dating and the lack of having sex the lack of socializing it that was
that was a prime social lubricant for decades i'm glad to see it it's a good thing you know the
people are starting to understand it's a poison and it's not good for any tissue in our body ever
but it makes me also I mean
what happens
when did we become such pussies
when did that happen
that's my question
when did that happen
I don't know I have you ever said
something like that on CNN
this is why you've got to stay off the networks
you just got to do your own show
I guess I'm just I've been through
so much lately I've just lost all
inhibition I'm a huge advocate for freedom
of speech and freedom of many sort of I'm not happy about this flag burning thing we freedom freedom
freedom is what I'm all about now so I'll put you one possible explanation um I I think that
the the fear of very you know consequential but low probability events um like the raw milk or the risk
from raw milk or the risk from COVID uh yeah is tied to a lack of belief in immortality uh and not in the
sense of of living forever like biological immortality like science will cure you this and let you
live forever that's just one way to think about immortality you can also about think about
immortality and your legacy if you are written about and you have lived a great life you will
be remembered and immortalized you can also think about it through your children and also through
the afterlife if you're spiritual or religious you could think that you're going to heaven
and if you don't believe in any of those modes of of immortality you don't believe that
you're going to have kids or do your life's work and be remembered in the afterlife or go to
heaven or you don't believe that science will be able to fix you if you do wind up getting sick
from raw milk. Then even a small chance has the has an incredible incredible penalty. And so you
discount it very, very high. I agree with you. With a couple of caveats. I do agree with you.
yeah um embedded in that observation is a general lack of meaning making is that if the meaning is
i'm trying to ascend to a afterlife whatever whatever the meaning is of my living that meaning
should be deeply meaningful to me and purposeful it doesn't it does not have to include an afterlife
you can also include just creating a good life for my children that's why i'm here to do that that
that kind of thing but but we people are here for their narcissistic needs and that's when things
become fragile.
Yes.
Because we are not the beginning and the end of everything.
We just are not.
And if we think we're all there is is what's happening to me,
man.
And then we have people whipping the frenzies and the fear
and they're learning to control us with that.
And that is disgusting.
Yeah.
So what about, have you been tracking AI psychosis at all?
Any thoughts there?
I hear about it.
I don't believe it.
I'll take, I'll take, I'll make a bet that it's over, way overblown.
It was somebody who was already psychotic and, you know, whatever.
Not that the AI relationships are necessarily going to be good.
I worry about that.
But this psychotic episode, I don't know.
I don't know if you remember back in the 90s, there were news stories every night.
I wasn't born, sir.
Okay.
Do you have to rub that in?
You just said, no, I don't remember.
No, no.
Later 90s, I got into the action.
But there was news reports like every night, like, oh, these parties where all the parents throw their keys in a bowl and they just, they just grab a set of keys and that's who they go home with that night.
Oh, sure, sure.
The press, the fake, I don't think people were sensitive to fake news.
We have to be very sensitive to reporting these days.
So much of what's being reported is fake and it's just to catch your eyes.
It's just to get your attention.
They, they, the person that wrote that article was a 23-year-old segment producer somewhere who'd,
doesn't do any research of any meaning it just becomes something that they catch on the line
they saw other people report it they report it it's ridiculous yeah i mean the the my my read on
it is is it seems obvious now that if a large number of people take ayahuasca some of them are
going to have some type of psychotic break of sorts and and maybe they were prone to to to or
or had some underlying issue that enabled that but the issue with very you're right they already
had a psychotic illness and they just happened to break when they're working with AI but you're
raising you're you're making a very smart observation that the that AI world is populated by
people that microdose on acid and do ayahuasca which i tell you it categorically causes severe
psychiatric problems i've seen it my entire career scares the hell out of
me. They should not be doing that. If you're listening to Burning Man, please. If you're listening
live from Burning Man, just listen to Dr. Drew. Did you ever go to Burning Man, by the way?
No, we've got friends. Keep trying to get us to go. It's not my jam, exactly. It's not my jam either.
Well, you could go there and try to, you know, talk people out of it. How about we stick to the
bud light, buddy. Yeah, let's stick to the crushing beers. Have a couple of glasses of wine.
Anyway, this has been fantastic. Thank you for joining.
Come back on anytime. We appreciate this. We'd love to.
You guys are great.
I learned something just listening to you guys,
talking about the baseball cards.
That's fascinating.
You guys have a great,
you're obviously extremely well trained in your respective fields.
And it's very interesting to hear you talk about these various markets and opportunities and things.
And I leave with one caveat.
Please.
If you don't call my son,
he's going to kill me.
We will definitely.
We're going to go to this concert with him.
We will.
We will.
Exactly.
And it's in Pasadena.
I live in Pasadena now.
You live there now?
I do.
live over by the Rose Bowl.
Rose Bowl is literally walking distance for me.
So do I.
Amazing.
There we go.
Okay.
Did you guys just become best friends?
I don't want to swing my address, but I'll swing by you.
We live over by Anadale.
Oh, okay.
Yeah.
I'm right over there.
Okay.
So just up late to Vista.
No excuse.
I don't want to get too, I don't want to get too precise show up with people in my front door.
Anyway, thank you so much for hopping on.
This is fantastic.
Great hanging.
We'll talk.
Cheers.
Bye.
Massive.
news from SpaceX last night.
They did it.
They did it.
Flight 10 made it back, took off from Star Base, South Texas.
The booster landed in the ocean and the, I think, the Gulf of America, technically.
That's absolutely right.
And the actual starship executed a successful flip maneuver, deployed a mock payload of a bunch of non-function.
Starlink satellites, survived re-entry, just barely, as we'll see. It was a really dramatic
video. It was amazing. And then splash down on target in the Indian Ocean. It was a full send.
It was a full send. It was a crazy, crazy video to watch. Yeah, let's watch the recap video
that the Wall Street Journal put together. This is pretty interesting. Star Base, Texas. This is
yesterday. They scrapped two attempts on Monday and Tuesday because of some, some problems with
the vehicle, but they got it off the ground. Look at that. They lit the candle. Stunning. Going to
space. I wish we could get a better sense for just how massive it is from those angles.
And so that those are the dummy Starlink satellites. You can see that little motor conveyor belt
on the left. Yeah. Just the number of things that have to go right to actually
release something from this rocket
is insane and then this is the crazy
part there's just a bunch of debris
where did the stuff come from
we clearly didn't need it
you would think that as soon as I saw
I was like okay it's over the whole thing's gonna blow
for sure it definitely doesn't make it back
because if it's like
losing parts like every
part should be important right like what's
going on here
and so and they're also
the whole time they were like testing the
flaps like really pushing them to the limits
going farther. There it is splashing down
in the ocean. You were mentioning earlier
there's a soundbite of them saying they were
they were actually testing. They were going further than they needed to
so they were doing things like like okay
let's stress it. The final moment?
And then boom!
Convenient cut you would have thought the journal
and the legacy media would have let that
a little bit longer
massive explosion. Yeah I mean
the vibes going into this were rough
honestly. Lots of people with the
Elon's been distracted by politics take. Lots of people with
the Elon two focused on AI Romantic Companions take.
We covered that.
You can imagine the conversation between Elon and Anni yesterday, right before the launch.
You got this, babe.
I mean, you know that, you know that Ani, apparently, allegedly, the original Ani romantic companion model runs on the non-reasoning model.
Just GROC 3, I guess.
Just pure love.
Pure love.
And if there's any evidence out there in the just market of AI chatting and companions is that you don't need a reasoning model when you are chatting with a romantic companion.
So a lot of like the backlash to the GPT5 launch was something like, you know, people were using it, not just as a romantic companion, but just as like a life coach, somebody to talk to.
It was very conversational.
And that quick back and forth was what people actually enjoyed.
They like the tone.
They didn't care that it wasn't, you know, incredible.
incredibly good at solving hard math problems or like the IMO or whatever what you got for me
Tyler I think there's also something to be said for like reasoning models kind of mess with the
vibes yeah totally it's like the music thing where yeah sometimes you want a friend that's not
gonna think too hard they're just gonna yeah yeah yeah in the musical um like taste thing yep all the
reasoning models gave like these weird answers because they would like subtly prefer you know
artist names with numbers yeah yep yep although I mean I think the reasoning models
actually had the best taste of all, but that's a bit of a hot take.
Well, we've got to pull up this post from Red Bull Futurists.
It's very important.
He says super heavy, the effing goat, wow.
And I just needed to highlight this because obviously Red Bull,
some of Red Bull futurists work actually has went into this.
Yeah, of course.
It's amazing.
So absolute legend.
A win for Red Bull, really.
For sure.
For sure.
Yeah.
It's actually surprising that Red Bull and SpaceX haven't tried to collab.
yet, you think that Red Bull would just be like, we'll give you millions of dollars if you just
put Red Bull branding over this.
Yeah, yeah, yeah, that'd be, why not?
It'd be good, it'd be good for both parties.
Even the, even the explosions feel like on-brand for Red Bull.
Totally.
Red Bull's down for the crazy risk-taking.
I could see Elon going with the White Monster, too.
Don't really good.
Yeah, you really should do that.
That's an entire advertising is special, and maybe you don't want to delete that.
I mean, are you, would you go so far to say the white monster brand isn't special?
Would you say that Red Bull?
It would be added.
It would be added.
It would be added.
It's special.
They, the reason I was bringing up the reasoning models
was because apparently Elon wanted Ani to use the reasoning model.
Like the AI companion has to be able to do the hard math problems, which is funny.
So maybe she really was in use making, doing rocket science and calculating the last final decisions before this rocket went out.
But it was a huge success.
The Wall Street Journal has kind of the plot.
play-by-play here. SpaceX pulled off a smoother test of its Starship rocket, managing a more
complete mission after setbacks earlier this year. The Starship spacecraft flew through space after
launching from the company South Texas Complex Tuesday around 7.30 p.m. ET. The vehicle successfully
deployed a batch of dummy Starlink satellites and reentered Earth's orbit, facing intense heat
and forces before splashing down in the Indian Ocean. This is the 10th launch of Starship. I believe
this was ship like 37 or something.
They've built a lot of these.
Not all of them have launched.
Some of them have been scrapped.
Some of them blew up in the test stand.
They really pushed these things super hard.
So it's a 403-foot-tall rocket.
They started testing this in 2023.
There's been a series of explosions, mishaps,
previous test flights that have been cut short.
Elon Musk has much riding on the rocket
envisioned to one day carry satellite,
scientific devices, and eventually astronauts.
Just to put this into context,
the White House is 70 feet.
tall. Wow. So this is... Yeah, it's like the size of the, isn't it closer to the Statue of Liberty?
I think it's like around that tall, 403 feet. You have to look that up. The Statue of Liberty is
305 feet. Oh, mocked. Absolutely mugged. A extra 50 feet on that. For now the company is
pushing to show it can consistently fly Starship and experiment with his design, SpaceX set up
Tuesday's mission to stress test parts of the Starship spacecraft. We certainly saw that.
on display with the parts flying all over the place,
seeking to give engineers information
to continue developing the vehicle.
Basically, the calculus here is like,
how cheap can you make this thing?
If you use duct tape, will that work?
Will you use tinfoil?
They really are pushing these things
like crazy, crazy hard.
I think the other way to put this in a context,
not everybody is fortunate to be able to launch,
build and launch rockets for a living,
but anybody that's built software knows
that even if you're launching
a relatively simple feature, it'll oftentimes break and have issues and bugs and things like
that. And it's a little bit, you have a little bit more leeway to ship stuff and make changes on the
fly. In this case, they're doing it in this incredibly public setting where the internet is going to
have a very strong reaction one way or another. So the pressure is just insane. So Musk wants both the
Starship booster and spacecraft to be fully and rapidly reusable, more akin to an airplane
than a traditional rocket.
SpaceX has made major strides with reusability with its workhorse Falcon 9 rockets,
which are powered by boosters.
It can be used many times.
SpaceX faces self-imposed and external deadlines with the much larger Starship.
Musk wants to launch an uncrewed version of the vehicle to Mars next year, but has said meeting
that goal will be tough.
Of course, there's a March transfer window that only comes up, I think, every 18 months or so.
So it's really critical to hit it in 2020.
or else you've got to wait until 2028, I believe.
In 2027, a lander variant of starship is supposed to be ready to carry astronauts on a NASA
moon mission through the agency's Artemis Exploration Program.
That's going to be really hard because I think they have to refuel in orbit and then also
make it safe enough that restaurants can fly on it.
They have a lot to do there.
This is why we need to get Ani to be able to solve complex physics.
For sure, for sure.
Today we are talking about Labuboos and the story of Pop Mart, which to me really stands
out as a similar, like in the dot-com boom, there was this, the Beanie Babies went on a similar
run. Incredibly popular, built on the back of dot-com technology. I remember going over to a friend's
house and loading the Beaniebabies.com website and it was so heavy because it had all these
images. Did it take like minutes to load? It took minutes to load because they, like,
whoever built the website just didn't kind of think about how long it would take.
But even then, it was like, this is so cool.
It takes 30 minutes to go to the store.
Exactly.
Oh, if it takes five minutes to load all down.
And so, yeah, the page would load, the HTML would load,
and then slowly one image after another would load in.
And you can really feel the difference at the time.
Many people were on dial-up, which was 56K,
which is like a staggeringly slow speed compared to what you get.
even just on like a plane.
Yeah.
And then DSL was one level up.
Daniel posted that United has star length now.
Yeah, and I think it's 300 megs per second.
300 megs.
So that's what, 6,000 times faster than what we were experiencing back in like the mid-90s.
Yeah.
And so then you could upgrade to DSL.
DSL was between 256K and 1.5 megs.
I had a friend who had a T1 line, which was like enterprise.
prize level internet in the 90s. It was one meg up and down. So you could get equal upload symmetrical
line. And he could still, he could load the Beanie Baby website faster than anyone. It was like
true status symbol at the time. Yeah, it was Alpha. His parents were very successful. What was the
the most expensive Beanie Baby transaction ever? Do you know? I don't know. I do know that prices
peaked throughout just, they perfectly tracked the dot-com boom. So in 2008,
Ty, which is Ty Warner, his company is called Ty, T.Y. They make Beanie babies. They made
$1.4 billion in sales, making it one of the fastest growing toy companies in history.
Two years later, the market crashed almost overnight. Prices on the secondary market plummeted
a supply, overwhelmed demand, and speculative buyers exited. So people were in the habit of, and yes,
the chat is correct. eBay was a major, major driver of,
beanie baby's growth because people could buy them and then the secondary market was way more
liquid than ever before before it was like okay if you buy some some rare drop or some limited
edition thing and you want to go sell it you have to go to like a trade show that maybe happens
every once in a once a once a year you have to find maybe your local shop but there's not that much
liquidity remember when we were talking to our friend about the the the collectible card market
Beatles memorabilia, he was saying, like, I only need two buyers. It's very easy to find two buyers
if you're, if you're interacting at internet scale. Totally. It's harder if you're in some town
and you have a rare Beanie Baby and you need to see, are there any other crazy Beanie Baby
fans in this town? So eBay was a huge, yeah, Beanie Baby is the original or unicorn startup
essentially. I mean, it was an overnight success in the sense that I think the business was
gone for about a decade before the boom. But they rode the wave of the internet.
Interestingly, the most expensive Labibu ever sold was $170,000 in June of this year.
Yep.
And the most expensive Beanie Baby ever sold was something around half a million dollars.
Half a million dollars.
Oh, we got room to run, baby.
We got room to run in the Labibu market.
So my question is like, what is driving the Labou?
Yeah, Aiden.
Enjoy your victory lap.
Get out there, get some exercise.
Do some push-ups halfway through the lap.
Aiden.
Beltsky.
Did we see that right?
Beltskis.
Yes.
Beltskis?
You said your full name now.
There we go.
Thanks for watching.
The, yeah, so Labu, clearly, clearly a beneficiary of the social media boom of TikTok
of the unboxing culture, Timu culture, live shop culture, flex culture.
Because you people put them on, you know, their purse.
Interestingly, not, even though it's like, it's like money is cheap right now, everything is going up
and to the right,
the market is booming.
I can't find a, yeah,
I can't really find a bridge between like the AI boom and the,
and the,
and the booboos. It seems like it's just the social media boom
that we're continuing to see. Yeah.
It's the fart coins, the loboobo.
Yes, yes, yes. Yeah. There's a little bit of that.
There's a little bit of just like gambling culture has,
has infiltrated everything from sports betting, obviously,
is legal in more states and has been on a,
tear for a long time to folks big gambling on crypto and stocks and out of the money options
all the way to, you know, the collector culture on all sorts of different platforms.
Like there's a big, there's just a broad boom happening here.
And then there's also the China angle, which I think is interesting.
We were talking about this yesterday, that China hasn't had a major cultural export.
And this might be sort of the first one.
more or less, like TikTok counts in some ways, but TikTok, I see it as like a bucket that
fills up with the local culture of the people that open the app.
Like, if you're in, you're in L.A., you see L.A.
Yeah, exactly.
But you can certainly access that if you wind up in that filter, if you search the right
keywords, and then you can go there.
Yeah, same with Instagram.
But by default, I don't see TikTok as like a uniquely, a uniquely Chinese cultural export.
It's an export, not a cultural export.
It's a technology.
It's technology.
And, of course, like, China has been exporting, like, manufacturing technology and manufacturing
prowess for a long time.
And so my...
Got a real win with the demon dolls.
They do look crazy, right?
I just, I don't like them.
They just rub me the wrong way.
I don't know.
Something is weird, but I'm just not into it.
I don't know.
That's why we bought one for Bill Bishop's dog.
Tashi.
We're excited for Tashi to rip it apart.
Rip it apart, yes.
It feels, it just, it's not a good look.
I don't like the aesthetics at all.
It's very odd.
I would not buy one for my child.
The bigger question that I have that I think we want to answer.
So we're going to dig into the history of Pop Mart,
take you through some of the history of Lububu's.
The question that I have is like, the horse is out of the stable
with like gambling on toys, clearly.
Think about the TikTok story.
There was a big discussion nationwide.
discussion a few years ago, should we ban TikTok? Is it spyware? Is it influencing our culture? Is it causing
brain rot? Where did we land on that as America? We said, yeah, that's fine. We're good. The answer was
YouTube will compete in shorts and Instagram will compete in reels and, you know, TikTok will be out there
and, you know, buy or beware. Like, you know what you're using and you're an American, you're a free
person. And if you want to use that app, you can. And if you want to come over to a different app and you
trust Mark Zuckerberg's team or stated versus revealed preference people are like I just
want to follow my friends yep the you know feeds that are Algo driven yep get to use more
and so my my pitch and what I'm what I'm kind of digging into what I wrote about in the
newsletter this morning you should subscribe at substack to our substack tbpn dot substack
tbpn dot substack.com is is the conclusion to the TikTok debate was
the YouTube team and the Instagram team need to launch direct competitors
and take it very seriously.
And Mark Zuckerberg invested, like, tens of billions of dollars, I think,
in, like, data center build out to actually support reels and the Algo feeds,
and they took it really seriously, and they executed very well.
So what's the conclusion to the Lubu-Boo story?
Well, it's probably, like, Ty, the maker of Beanie Babies,
or Mattel, the maker of Barbie,
getting into blind boxes.
Like, that's the only answer.
That's where the arrow of progress moves in one direction.
Children want to gamble.
They want to gamble.
And so I think that that's the end state here.
And I'm just, I'm, I'm, I'm, that's the situation that I'm monitoring.
I'm not holding my breath being like, oh, yeah,
Labouos are going away anytime soon.
Yeah, sure, there might be like a bubble and then it subsides.
But in general, I think that the future is like more mystery boxes under the Christmas tree,
generally, broadly in American culture.
Like, we love gambling.
We love freedom.
Pick your poison.
That's where you're going.
I buy somebody gambling as a gift is crazy.
Like, I buy you this blind box.
You never give someone scratchers?
Give someone scratchers.
great. We should give the team Scratchers. Send them off into their three-day weekend.
I bet some of the boys are like, I'm, I'm into Scratchers. I had a friend in college who was
into Scratchers. Really? You know, the thrill of a scratcher. I bought one lot of ticket in my life,
and it was electric. I was like, I'm going to win. Like, it's going to happen. And then it
didn't. And I was like, okay, I'm never spending $2 ever again on that. But anyway, this is
what happened with video games. They went free-to-play plus micro-transactions, the whales, drive everything,
discrimination and everything. We see this with
only fans. We see this with the future of
romantic companions. Price discrimination
is key and this will probably
unlock some of that.
It'll be interesting to see where it goes. But
I think if you're a tommaker, you've got to get into mystery boxes
unfortunately. Maybe unfortunately, but like that's where
the culture's moved.
Late stage capitalism.
Pretty much. Which I would say we're just getting
started. Pretty much. Anyway, let's go through. Brandi Gorell has a fantastic thread on Pop Mart and
Tyler has the story here. Full history. Do you want to take us through the history? Yeah. Tyler,
what you got for us? Can we pull this up on VHS, Ben? I think this is this is going to be important.
There we go. There we go. Clear is day. Oh man. Yeah. It is. So I think we should first. I just love
the way this looks. I can't help it. Okay, let's first go through some big, big numbers here. So
So, Pop Mart, public company, currently at, what, like around 55 billion?
Yes.
Hong Kong markets.
Wong-Ning is now the 10th richest person in China.
He's worth $28 billion.
Wow.
Pretty, pretty crazy.
Credit is due.
And a lot of the data sources here are Chinese, and we tried to double-check everything
by translating, but there might be some details that are wrong.
So, you know.
Okay, so, yeah, they have almost 600 retail stores, 25-5.
vending machines, revenues at 1.8 billion.
Vending machines, that's fascinating.
Yeah, that's really the big thing.
That was big.
It kind of, so the kind of main story of Popmart is that they basically took a lot of
things that were first in Japan and then brought them to China and then exported them
basically worldwide.
Yeah, yeah.
But yeah, the revenue is 106% growth year over year, and then 700 million of that is just
overseas.
Yeah, the stat was crazy.
I think in the first half of this year, they beat last year's total revenue.
Yeah.
And they're already, like, a scale of a pretty huge company.
Is that good?
It's, I think it's better than Invidia.
It's the backbone of the economy.
Okay, so it takes through some of the industry.
Yeah, so 2010 in Beijing, Wang Ning starts it.
Originally, basically, it's just, like, retail store for these little collectibles.
Yeah.
They don't, there's a bunch of stores that do, like, license other people's IP.
So there's, like, I think they originally started with some marble.
Okay, yeah.
But then really, I mean, the majority of the revenue is just from, like, their custom IP that they basically license from artists they find.
Yeah, so that's the nature of, like, Pop Mart.
Like, it's like pop culture market.
And Brandon says, started as a single variety mall store, thinks Spencer's are Hot Topic.
They couldn't get investment at the time because no one thought adult toys would work.
Now he's the 10th century.
And when Wang was growing up, his parents ran small shops.
So it was in the DNA.
Family. Okay. Yeah. So then 2014, this is when they basically bring over these sunny angels. These are the Japanese like figurines. Yep. And this is when they start the blind boxes. This is like really the main thing that spurs the rest of their growth. Yep.
Wait, wait, wait, before this, this is actually crazy. Brandon has some extra context here.
So he starts the company in 2010, a year out of college. He had an undergraduate degree in
advertising and a short stint at the Chinese version of Twitter. His single variety store
in Beijing, in a Beijing mall, it's essentially a reseller. His seven employees spends two
years selling third-party stuff on thin margins, trying to scale with debt. But it's hard to
finance because investors don't get selling toys to adults. He managed to raise $320,000.
equivalent in R&B, and then one million dollars around there in 2013, which he uses to open
three new mall shops. And then in 2014, he hits his first lick, finds a repeatable format
blind boxes. So take us into that. Okay. So then, so they start with that. These are still
different figurines from Japan. Yeah. These sunny angel blind boxes that look kind of like 90s
troll dolls. Interesting. Yeah. And I don't think we already covered specifically what a blind
box is. It's you're going in, you're paying a generic price for something and you have no
idea what's in it. It could be this super generic one of, you know, 100,000 item or it could be
ultra, ultra limited. And so you just get this massive buyers get this massive dopamine rush when
they're buying it. They're paying. And that whatever item they unpack might immediately be worth like
some significant multiple of what they paid.
Yeah, yeah, kind of like angel investing.
So it has, it has, yeah, but, but way more condensed.
It's like, I buy this and then I immediately figure out, am I going to get a crazy
return, 10 cap?
But unlike angel investing, I think there's like a floor, right?
Angel investing easily go to zero.
Laboubos like have, you know, somewhat stable.
Yeah.
Like, it has some market value.
So if you're trying to like gamble less and you're addicted to angel investing, maybe, you know,
downgrade to just Labubo.
and wood boxes.
A big attraction of, especially the little booze, which you can get into later, is, like,
they have, like, these sets that come out.
So it'll be, like, 10.
And you would collect the full set.
Yeah, it's like 10.
And then they're basically all the same, like, the color of the fur is slightly different
or something.
So people are trying to create a complete set, which will then sell for more than...
Yeah, but obviously if there's 10, you can't just buy 10 of the boxes because you're
probably not going to get all of them, so you have to buy way more.
Do you think that Porsche should get into blind boxes?
Imagine if you just, imagine if like a nine, you could just buy, you could just buy
9-11s only with blind boxes.
It's like, it's like 200K.
You might just get a base, you might get
a career T, like super base
model. You might get a
G2RS. You might get a nasty.
Wow. Yeah, yeah, there might be
something there. I don't know.
I mean, people would be
sending it on those.
I think so.
Yeah, I mean, and you just work out the expected
value, right? So you just charge whatever
the expected value is.
There isn't quite enough of a delta
They need to throw in, like, a Carrera GT as well, a few of those as well.
You used to see a similar thing in the sneaker market when that was like a really big thing.
On eBay, you would see these like a third party like mystery boxes.
Oh, eBay would just do it.
Interesting.
It wasn't, no, no, no, people on eBay, but that's crazy because like that's even like less regulated because they can just totally like cook the box.
I feel like versus like a real company that has probably some sort of oversight.
Yeah, I mean, you don't really know how many people were actually buying it.
It was just like for YouTube that they would make the videos like,
I bought this $500 mystery box?
I remember I bought a mystery box of cords on Woot.com, which was an electronics reseller
that was bought by Amazon.
That's so Kugan code.
It's incredibly, just buying a box of cords.
It was just electronics, electronics.
It was like, so Woot.com would go around and find like a bunch of electronics that have
been discounted.
I bought a, I bought an HD projector that was probably like three grand for like 600 bucks
because like they were like going out of stock and they just needed to like liquid
and so we would go and buy the liquidation
and then put it on the website
and you could just buy it, but it was limited time
they would just do one daily deal every day
and one day they just did a mystery box
and you could just buy, they would just maybe like
literally like whatever was in their facility
they would just like back like
pack up for you and who knows? I got like
oh it's like HDMI to
DVI cable or something.
You can probably trace back to something like
do you remember Storage Wars the show?
Yeah, yeah.
They open it, you can't go in
but you can just see the front
and then you can try to ask me
the value and then yeah yeah so there's probably some lineage there's great so when did china figure out
that this was gambling because they banned the sale of lububu's to kids under eight years old yeah
but that still means you got 10 years before you're legally adult here in the u.s at least where
yeah also i i don't know how many like actual eight-year-olds are going to the store and buying it's not
their parents yeah so it's kind of unclear well if you're worried about your employees gambling with
your company funds get on ramp dot com times money say both easy use corporate cards bill pay
accounting and a whole lot more, all in one place.
GoToaderm.com.
Very easy to set a rule in-ramp.
No Pop-Mu-Bubu.
No Pop-Mark.
Anyway, continue.
Okay, so let's go back.
So, 2015 is when LLibu first appears as,
it's in a picture book.
So this has nothing to do with Pop-Mart.
It's just this other artist, Kai Singh Lung.
And then 2016, this is Pop-Mart's first, like,
kind of real IP that they created that, like, went super viral.
Yes.
In 2016, Ning tries something new.
He flies to Hong Kong and meets with artist Kenny Wong,
who had created the trendy toy figurine Mali in 2006
and was a big designer in the toy niche.
There, he negotiates an exclusive license with Wong
to develop and sell Mali products and blind boxes.
Yeah.
So I think this was, it's done around $800 million in revenue.
Whoa.
Since 2016.
Let's go.
So selling Mali not only gives,
Ning more control and capitalizes on trendy toy plus blind box signal, but it capitalizes
on Kenny Wong's fan base and leads Ning to his next big unlock, betting big on controlling
existing toy IP with a built-in fan base instead of selling third party. So in 2017,
sales of Mali are going nuts. Total $22 million by end of year for Mali. Pop Mart rolls out vending
machines, reducing rent. They had to pay in malls and establishing way deeper reach with fandom.
company begins repeating, replicating the molly
products. Unregulated slot machines.
Yeah, basically.
And then they, uh, uh, Puckie is another Hong Kong artist derivative, uh, they launch
and then they launch a satyr, you know, it's like half, uh, half like goat legs, which is
very odd.
They're getting, not beating the anti-christ allegation.
Yes.
If you've been at the PT lectures in SF for who the Antichrist is, I think we got a lead here.
I think we got a lead here. I think we got, did you already write that?
Yeah, this was already there.
Yeah, there's a lot of allegations here.
I mean, it's unclear whether, you know, what's the original...
I think we solved it, folks.
Yeah, we've solved it.
Wait, is there really a star on them?
Is that a thing?
No, I just wrote it.
A pentagram?
Okay.
Well, that's why, yeah, question marks.
Max over in the substack chat says, we need to tokenize the Labubu's.
I think that's how you get the next light up.
That's obviously happening next.
We know that's going to happen.
We know that's going to happen.
CSGO loot boxes walked so Labubu could run those.
Brandon.
Brandon in the X-chat says we've got to get a bezel box going.
I totally agree.
Quaid, let's get some blind boxes gone.
You might get a Nautilus.
You might get a tutor.
Yeah, there you go.
There you go.
Okay, so where are we?
So now 2019.
Lubbibu is then licensed to Pop Mart.
Yep.
So just in 2018, right before this, sales spiked to 73 million on the back of Mali.
Around this time, Pop Mart filled its own in-house design team,
the pop design center, like a Porsche design center,
it becomes a powerful pipeline
alongside ever more exclusive artist licenses
and big non-exclusive entertainment licenses.
If you want to entertain people on a stream,
get on re-stream, one live stream 30 plus destination.
That's right.
Multi-stream in each of audience, wherever they are.
Continue.
Okay, so they license in 2019,
but they don't actually release like the modern Lubbubo doll
until 2023.
So it's in the book or whatever.
Yeah.
They're starting to build the lore, build the IP.
They do characters, they do a little figurine,
but it's not like the kind of modern
instantiation. So then
let's go to 2020. The IPO
at $7 billion in Hong Kong.
Hold on. So continuing
with Brandon, 2019. Pop Mart
begins selling Labibu Blind Box as an exclusive
deal with artist Kassing Lung.
Labubu's original character in Lung's
picture book trilogy called The Monsters
but was selling his figurines
in Hong Kong by 2015.
At time of the deal, it's only popular
among niche toy collectors. And we do have some
images in the deck, by the way, guys.
If you want to pull up the pictures of these
monsters, yeah. If you scroll down a bunch,
there are some photos of the Labububus.
It has like kind of a street art vibe, very chaotic
drawings. Keep going. There's one more.
Keep going. One more. Keep going. That's Molly.
There we go. That's the first Labubu.
The Monsters Trilogy by Causing Lung.
The story of Puka, Pato and the Girl,
Miro's Requiem.
And so these start selling in 2019.
In 2020, Pop Mart raises $100 million on a $2.5 billion valuation.
Hit the gong.
I see a large IPA.
And a few months later, IPOs in Hong Kong, stock rips 80% on opening day.
You thought meme stocks were just an American phenomenon.
Meme stocks are a worldwide phenomenon.
They got him across the pond.
Nings net worth doubles overnight.
He's worth $3.2 billion at open, $6 billion at close.
Pop Mart has a 12.5 billion market cap at close.
That's a big company.
That's a big company.
So let's continue.
Okay, so 2023 is when the blind box,
Lubbubu, like phenomenon really takes off.
I think probably it's mostly due to TikTok.
You see a lot of this.
And then, yeah, 2025.
Right now it's like around 55 billion.
Now it's at 55.
Absolutely incredible.
What a run.
Should we pull up the Wall Street Journal?
video, watch some of that. What do you think?
Yeah, let's do it. While they're pulling
that up, let's tell you about figma.com,
think bigger, build faster. Figma helps
design and development teams. Build great products
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your next liboooo-boobo drop.
Yeah, I mean, developing
real IP this quickly
is incredibly impressive.
Yeah, yeah. IP that can do
billions of...
Yeah, I mean, it just takes so long.
I remember learning about the
the Lucas film acquisition that Disney did,
even the Marvel acquisition.
These are like,
they were big acquisitions at the time,
but like single digit billions,
low double digit billions.
And then they just created so much value
as they actually monetized the IP
and created like shows and merch
and like ran the Disney machine around it.
It seems like Pop Mart's capable of running
like a Disney-esque monetization playbook
on top of somewhat new IP,
which is pretty crazy.
Anyway, let's pull up the Wall Street Journal video and watch a bit of that.
Aidan says, it's nightmare fuel.
I agree.
Whenever Chinese retailer popmark dropped a new Labuobu designer toys, it sells out within minutes.
It does seem like it's truly like a worldwide phenomenon in a sense that it's not just women that are doing it, it's not just men, it's like, it's really people are not just adults, it's children.
Children and playgrounds.
Yeah, yeah, you would think it's like, oh, it's just kids.
So, yeah, their revenue doubled in the last year.
And boxings have flooded social media.
Yeah.
Fans flock overseas to buy exclusive products.
I mean, it just has the natural hook.
Look at Madonna promoting it.
I go pop mart everywhere.
But can the company continue to grow beyond this viral moment that has seen its share
prices rocket more than 1,200% since the beginning of 2012 for?
Here, pause it.
So are you rooting for their downfall?
Mm, praying on it even.
the, I don't know, I think the bigger question is like, there's something that, so it's easy to say, like, these go viral on social media.
Like, it's a beneficiary of social media. But, like, if you actually think about why is, and why is a Lubbubu more viral than, you know, the latest iteration of Barbie or Beanie Babies, like, there is a reason, and it's directly related to the nature of the algorithm.
So when you do an unboxing, it naturally takes about one minute, if you edit it down to do it.
And the reveal comes at the end.
So when you watch it, you say, oh, someone's doing an unboxing.
They're introducing what the stakes are.
It has a natural-
It's good for the creator because they get that retention.
Exactly.
It drives retention because it has a natural storyline of like, okay, how did I get this box?
How much did I pay for it?
What are my expectations?
Do I have something on the line?
Maybe I'm hoping to build a set, right?
I want to build a set.
I really am hoping for the red one or whatever.
And then you're taken on this journey.
And I believe when they, when they unbox them,
there's like two stages to the unboxing.
You take it out of the box and then there's packages.
Yeah, so there's a box.
The third stage is when you have your dog rip its head off.
And see what's inside.
What was this?
So there's a box.
Then there's like a nice opening, like you like rip it.
It's like nicely packaged.
And then inside there there's a little bag.
a little bag, and then inside the bag is the actual boy. Yeah, yeah, yeah. So even that, like,
lends itself to, like, keeping you engaged for 60 seconds, which is going to drive more
virality in the, in the feed. Aaron Frank, uh, partner at, uh, light speed says, I have the largest
single collection of Lubbubu's in America. No, I'm kidding. He texted me and said,
this is hard to watch. This is hard to watch. So, sorry, we're, we're forcing you to sit through this,
Aaron.
Let's play a little bit more of the journal video.
Yeah, let's pull it back up.
Yeah, keep going.
Of pop art.
Look at this culture.
This is crazy outfits for this.
Javon, Lawrence in the chat says my startup has done $75 million in unboxings.
Say more.
Yeah, elaborate, please.
Tomogachi, for real, should come back.
AI-powered Tomogachi.
That's a good business, Daniel Cook.
What we've done is just added our own flavors.
to that.
Yeah.
Now, the company has more than 500 stores and 2,000 venues worldwide.
All Southeast Asia.
When you decide to splurge on a popmark blind box, which could cost around $20 to $30,
you don't go in totally blind.
Take this collection.
There are six possible characters you could unbox and a secret one that you have a one
and 72 chance of getting it.
One of the things that the brand can do to keep engagement, to encourage consumers to get
a little more excitement out of it, is to label the box.
This one says, have a seat.
You know, people throw the satanic panic around a lot, like white monster, monster energy drink.
There's like a whole six, six, six, it's satanic.
But it's always unclear if it's like the founders are like poking fun at Satanism.
Like, no one accuses like John Carmack of being satanic by, I mean, I guess people did when he released Doom.
But in Doom, it's like you're clearly playing as a, as a, you know,
immortal like killing the demons. And that's the name of that. That's the virtual of the game.
Aaron just sent me the stock chart for Buildabair. Have you seen? Oh yeah. Bill
the Bear's ripping too. Does Build a bear have loot boxes yet? That could be the next
unlocked. Build a bear is up. It's outperforming in video I believe.
It's 4703% over the past five years. It's absolutely ripping. Who's clapping?
Build a bear blind boxes. No more building. Just just gambling children. Just come into the store.
Yeah, if Laboo is like the slot machine that you could be pull out of the,
uh, the vending machine,
build a bear should turn it into like a game of like high stakes.
Has anybody a lot done like remote Labibu openings?
So it's just actually like,
I think I've seen that.
Yeah.
Uh, who was it?
Blake Robbins posts about this a lot,
how there's like apps in the app store that are.
Oh, it's probably happening on like whatnot, to be honest.
Well, have you seen,
have you seen the claw game?
Uh,
so there is a,
there is a,
an app that you can download and you can pay real money to use
a claw in the real world to pick something out of a, out of a, you know, a machine or like a bucket
and whatever you pick out, you get to keep and they will mail it to you. Wow. And so it's not
technically gambling somehow. That's something like loophole there. Very, very, very good. Right now and
whatnot, there's like seemingly hundreds of streams selling Labuboos. Wow. Don't gamble,
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Anyway, the last two years of,
what's interesting is the last two years of sales
in,
of Labibu
have been heavily driven by international expansion.
They've definitely figured out
how to take the brand abroad.
It was predominantly growing in mainland
China. And I believe it's still growing, it's doubling in China, but it's also like seen
maybe like a 10x increase in international sales over the last two years. So it's on a tear.
It's on a tear. We'll see. We'll see how people respond. We'll see how the American toy companies
respond. I feel like this is like the horse has left the stable. The cow has left the barn.
The dog has left the dog. The children yearn for the slots. They do. They're going to, they're going to
figure out how to gamble one way or another. I mean, what, what's the alternative? Like,
ban libou-boo-boo? Airwan, uh, air-one, uh, air-one blind boxes, combo plates.
Yeah, combo. You might just get the worst slop bowl if you're like, how about sweet green
blind boxes? Or you get 12 ounces of blue. It's like you might get a bunch of steak. You might get
a bunch of kale. You might get some caviar. Never know.