TBPN - Weekly Recap: Casey Neistat, OpenAI Cracks Math, The Future of ChatGPT, Apple x F1, Intel Layoffs
Episode Date: July 26, 2025(00:00) - Intro (00:04) - OpenAI Achieves IMO Gold (26:07) - OpenAI Product Roadmap (53:20) - Apple Goes Full Throttle on F1 (01:07:36) - Google Doubles Down on Cloud AI (01:31:36) - Int...el Lays Off 15% of Workers (01:48:24) - Casey Neistat (ModRetro) TBPN.com is made possible by: Ramp - https://ramp.comFigma - https://figma.comVanta - https://vanta.comLinear - https://linear.appEight Sleep - https://eightsleep.com/tbpnWander - https://wander.com/tbpnPublic - https://public.comAdQuick - https://adquick.comBezel - https://getbezel.com Numeral - https://www.numeralhq.comPolymarket - https://polymarket.comAttio - https://attio.com/tbpnFin - https://fin.ai/tbpnGraphite - https://graphite.devRestream - https://restream.ioFollow TBPN: https://TBPN.comhttps://x.com/tbpnhttps://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235https://www.youtube.com/@TBPNLive
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OpenAI has announced that they have won a long,
they achieved the longstanding grand challenge in AI,
gold medal level performance on the world's most prestigious math competition,
the International Math Olympiad.
That's the IMO.
So this went up at 12.50 a.m. on July 19th.
Typical timeline.
Yes.
So this is, this has been.
basically like Friday night, Saturday morning.
You're looking at basically 1 a.m. from Alexander Way.
And he shares a picture of a strawberry with a metal,
with the Open AI logo on it.
Someone also tested, they took this picture,
they uploaded it to chat GPC.
What's the fruit in the image?
How many ours are in that fruit?
And it nailed it.
So we are truly, we are truly,
AGI has arrived, has arrived.
Also, before we go deeper into that story,
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You saw it in the intro.
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If you have...
A lot of the Fortune 500 already for all their live streaming infrastructure.
So if you need to go live, go live with Restream.
And you see Open AI do streams.
That is a thing that has entered the...
standard com strategy.
I don't know if XAI is running on re-stream.
But they do stream.
And, you know, it used to just be the hyperscalers, the Mag 7, the big, big companies that
would do a live stream around an annual event.
Then Brian Chesky came out and created Founder Mode and basically said, put all your
announcements on an annual release schedule, bundle them all up, have the team celebrate,
push to get across the finish line.
And part of that is let's throw an event.
Part of that is let's get the CEO
and the product leaders on stage.
Tell the community about what we're building,
what we've built.
And now a lot of people are streaming it.
If you're gonna stream your stuff, you need restream.
Anyway, go check it out.
So Dylan Field, someone who has streamed events.
Figma obviously has config their dev event annually.
And they actually do two of them.
And those are streamed all over the place,
probably using restream.
And Dylan chimes in on the Open AI news.
He says, congrats to the,
congrats 2025 IMO winners and participants,
including Open AI, who trained a general purpose
reinforcement learning model and achieved IMO gold.
Open AI team includes these two folks,
Cheryl and Polynomial.
Fun fact, Polynomial also won the 2025
Diplomacy World Championship as a human.
And so people are saying AGI is right around the corner.
AJ from
semi-analysis says what stands out to me
scaling RL a non-verifiable
rewards likely via rubrics
and LLM as judge
thinking and reasoning for several hours at a time
for a highly specific task
this is what the $20,000
per month
model will look like
and so there were a bunch of interesting
things about this apparently there are
a few different ways to tackle
math
IMO level math problems one is
using this program called Lean that is a formal math proof verifier and there's rumors that
Google's building their system to leverage that a lot. OpenAI apparently went way, way down
just the text-based LLM reasoning path and had a lot of success there. So even though, as we'll get
into in this story, it feels like it's neck and neck. Maybe Google was earlier and they just didn't
release it faster and maybe this is a comms thing. There's a whole bunch of
of different stuff going back and forth. But potentially the more interesting thing is did they
take different technical approaches and get similar results? Yeah. If they're neck and neck,
which one will scale better, which one will generalize better? There's a whole bunch of
different discussions there. Do you want to get into some of the controversy or the pushback? Do you
have a post pulled up from someone saying about Google's attempts? Yeah, I mean the whole thing
came down to timing.
Dennis over at DeepMind was
pushing back a little bit,
which I could pull up.
Demis Hesavis from DeepMind,
the co-founder and now at Google.
Yeah, it was interesting because we immediately
jumped to Polymarket because this whole
idea of an AI system
beating the IMO, we talked about this
with Scott Wu from Cognition
months ago. Back in April,
I found the clip.
And he said, I would be very surprised if an AI system this year does not actually surpass the IMO.
He, of course, is an IMO gold medalist himself.
And so it was big to hear from him.
Now, the polymarket had been sitting at like 20%.
And I think we're going to get into like the minutia of like what it means to truly win.
Because the IMO, like the group that actually pulled.
puts on the competition has a different set of rules.
They put the questions out and anyone can go and try and do them.
But to actually be awarded a goal for an AI,
they said it has to be an open source model potentially.
It has to be released in this particular way.
And so open AI might have used their systems
to solve the questions, which is super impressive,
but they might not have checked every box
to actually technically win the gold
from the actual organization.
And so, Nome says,
Because today, Demas, to be clear, so he put out a post this morning saying official results are in, Gemini achieved gold medal level in the international mathematical.
Which is different than actually getting a gold medal.
He said an advanced version was able to solve five out of six problems, incredible progress.
And there's a quote in here from the IMO president.
He said, we can confirm that Google DeepMind has reached the much desired milestone earning 35 out of a possible 42 points.
Yep.
a gold medal scored.
Their solutions were astonishing in many respects.
IMO graders found them to be clear, precise, and most of them easy to follow.
You can imagine Juan is just like off on this insane tangent.
There were some fascinating details around how they solve them.
Demis shared.
He said, by the way, as an aside, we didn't announce on Friday because we respected the IMO board's original request that all AI labs share their results only after the official results had been verified by independent experts.
and the students had rightly received the acclamation they deserved.
And so you can imagine somebody was saying,
I don't know how real this was,
somebody was saying that they were making a claim that like Google needed time
to like have the comms team to sign off.
But it seems more likely that the original plan was,
hey, let's wait and announce this when the IMO board actually comes out.
The analogy feels like you're a super fast,
sprinter, you go to the Olympics and you run a 100 meter dash that's incredibly fast in the
parking lot. Like you're not in the stadium, but everyone's like, wow, that guy's fast.
He's hauling. He's hauling. It's very impressive. But you still don't.
Potentially the fastest man on earth. And ideally, you paid for the parking pass to get into the
stadium. And it's like maybe Google and Open AI were both running 100 meter dashes in the parking
lot. One of them had paid for like, you know, enough parking spaces to make it completely clean.
Open AI was just kind of showing up with a buddy and being like, I'm sprinting.
That's the vibe I'm getting.
But they're both in the parking lot.
Like neither of them are in the actual stadium at this point.
But, you know, who knows?
They might be soon.
There are some questions about, you know, do they have to open source or whatever.
So Noam Brown says, you know, we achieved a milestone that many considered years away gold level
of performance.
Of course, he's saying gold metal level performance.
Like that's very critical.
It's not we got a gold medal,
is that we exhibited gold medal level performance.
Typically for these AI results, like in Go, Dota, poker, diplomacy.
Researchers spend years making an AI that masters one narrow domain and does little else.
But this isn't an IMO specific model.
It's a reasoning LLM that incorporates new experimental general purpose techniques,
which would be very exciting because you could apply an IMO level.
Let that stack of posts for the audience.
Oh, we got 150 posts today.
It's going to be a quick stream, people.
It's going to be a quick stream, but buckle up.
So what's different?
We developed a new technique that makes LLMs a lot better at hard-to-verify tasks.
IMO problems with a perfect challenge for this.
Proofs are pages long and take experts hours to grade.
Compare that to AIME, which is another math exam,
where answers are simply an integer from zero to 999-9.
So you can verify them really, really quickly.
Also, this model thinks for a long time.
01 thought for seconds, deep research for a minute.
This one thinks for hours.
Importantly, it's also more efficient with its thinking.
And there's a lot more room to push the test time,
compute and efficiency further.
Now, what's interesting is like these,
I think these questions go up and then you have like,
I think the students get like two four and a half hour
segments.
So there's like, there's a world where like the AIs can do it
but just not as fast as humans,
which would be very interesting.
I don't exactly know how close they are.
So Noam says, where does this go?
As fast as recent AI progress has been,
I fully expect the trend to continue.
Importantly, I think we're close to AI
substantially contributing to scientific discovery.
There's a big difference between AI slightly below,
top human performance versus slightly above.
This is a small team effort.
Right now, the discovery that AI is doing
is talking with somebody who is potentially schizophrenic
and convincing them that they've figured out how to move faster than the speed of light.
Yeah.
There's so many accounts of that.
It's getting crazy.
Yeah, I posted Chad GPT agent, go win me and I.
I am gold medal and then update my resume.
Don't make mistakes.
But, yeah, I mean, have you actually looked at any of the IMO questions ever?
No.
I don't even know where to start.
Like, it's all stuff that.
It's one call away for us, though.
We just text Scott.
Tyler, have you ever looked at IMO questions?
No, but I'm looking at them right now.
It's like pretty brutal.
Would you know where to start?
Tyler, if you can get two out of six right before the end of the stream,
buy you a house.
Well, there's the thing.
He's just going to be able to ask chaty PT.
One shot it?
Yeah.
No tool use.
Got to qualify that.
So yeah, Nick has the comment about DeepMind.
Tyler has another challenge today.
He does.
We will introduce that in just a few minutes.
DeMind has also won IMO gold, but they have,
announced it yet by the way confirmed congratulations beat us they did this morning
they did yeah they confirmed it this morning and so it's been interesting to see the reaction to
this uh gary marcus is on x saying all the tech bros this morning thinking that aGI has been
achieved because some uh parentheses insanely expensive new form of lLMs can now match top high school
students on one specific task it's almost cute so really just ripping into the entire AI
community, but Will DePue comes in and says, he's on leave right now, taking a little summer
holiday. He says, guys, stop using expensive as a disqualifier. Capability per dollar will drop 100x a year.
The 3K task, ARCAGI, 80%, could probably be $30 if we cared to optimize it. Repeat after me,
all that matters is top line intelligence. All that matters is top line intelligence. So, yeah, again,
And everybody's focused on sort of raw capabilities, not super focused on efficiency,
especially for projects like this where they're not necessarily, you know, rolling this out in mass.
Yep.
You know where a lot of these IMO gold medalists go to work.
I do, John.
Ramp.com.
Time is money.
Save both.
Easy to use corporate cards, bill payments accounting and a whole lot more all in one place.
Ramp.
Is amazing.
com.
So the timeline was in turmoil over the Gary Marcus Post.
And they went back and forth.
and he finally admitted it at the end.
He said, that's impressive.
So it started with a post by Daniel Litt.
He says, huge congrats to Open AI for their IMO gold.
I don't find it too surprising that an AI tool was able to achieve this.
See below.
Though I'd sort of lost hope the last few days.
But I'm pretty surprised it was an LRM with no tool use.
So it didn't have Python.
It didn't have web search.
It didn't have all the things that you could imagine would kind of allow you to, you know,
speed things up or kind of be a shortcut.
that would put it in a different category.
There was always a question about when the AIs were playing video games,
like computers have wall hacks.
They can sometimes see the map without the fog of war.
They can see, like, it's very different to get perfect pixel, perfect data on where every
character is on the map and be able to make decisions based on that,
as opposed to like looking at pixels and having to like move the screen over there to see
you if you're being invaded on the left flank, right?
And so there was always this like, yes, if you gave a computer like the raw access,
that's not quite, it's impressive, but it's not quite a level playing field.
And it's basically the same thing as being like, well, the other folks don't get a calculator
and you get a calculator.
Like, isn't that impressive.
But this was very much an even playing field, it seems like.
So Mel Gibson 2.0, great, great name.
It says, you are not surprised that they, you are not surprised that they have figured out
way to make the model learn in very hard to verify domains in a fuzzier reward space.
It also appears that the same reasoning model was the one used in the AT coder competition,
showing that it can generalize across domains. Daniel comes back and says, I don't think we really
know what they figured out yet. I'll keep my powder dry until we know more. Mel Gibson says,
go read Nome Brown's thread on the model if you haven't already. He says, and remember,
Gnome Brown says this isn't an IMO specific model. And that's a very important.
important thing because there's a ton of there's a ton of situations where you can go an
RL on a specific task and it gets really really good at it but then you try and get it to do
anything else and it's not that great and so Daniel it says yeah I read it
Gary Marcus says chimes in from the rafters as he's not in this chat yet but he has
entered the chat he says I read it too that's pretty vague are we sure that no
tools were called Gary Marcus then chimes in again says re IMO gold does no
tools mean no use of Python code interpreter etc
Dan says, Daniel Litt says, that's how I understand it.
And then Gary Marcus tags in polynomial, Nome Brown, and also Alex Way and says, can you confirm the IMO gold was achieved without using Python or code interpreter or similar?
And then Gary Marcus says, humans don't use external tools in the IMO competition.
I'm just trying to understand what the system is.
That's how we do science.
Daniel Litt.
And at some point, whoever was trying to dunk on Gary Marcus just deleted their account.
So it just says this post is from an account that no longer exists.
Daniel Litt shows Cheryl on the OpenAI team saying the model solves these problems without tools like Lean, which is a math verifier or coding.
It just uses natural language.
It also only has four and a half hours to answer our earlier question.
We see the model reason at a very high level, trying out different strategies, making observations from examples and testing hypotheses.
And Gary Marcus says, that's impressive.
So Gary Marcus.
Marcus, you got to fill out the apology form, bro.
You got to fill out the deep reinforcement learning apology form.
What was the reason for your behavior?
No one told me Alex Way was training the model.
Mercury was in retrograde.
I don't know, ML.
And then one of them is Gary Marcus convinced me it was fake
because Gary Marcus was famously said deep learning is hitting a wall.
Like this particular paradigm will not scale.
You have to do symbol manipulation,
which was like kind of his bet and code,
relationships between ideas in the model. There were a bunch of different debates over there.
And he's gone back and forth on that. He's not as much of like a deep
reinforcement learning hater as some people think. But he's got he that's his brand at this
point. So anyway, more on the drum between DeepMind and Open AI. DeepMind got a gold
medal at the IMO on Friday afternoon, but they had to wait for marketing to approve the
tweet until Monday. Open AI shared theirs first at 1 a.m. on Saturday and stole the
spotlight in this game speed is greater than bureaucracy.
miss the moment, lose the narrative.
So that's one interesting take.
Not sure, that's true.
Yeah, I think there's a little bit of that.
I mean, certainly culturally, Open AI loves to release information before Google.
Like whatever Google's like next big I.O thing.
Remember they after, what did they release after the deep seek moment?
Deep research.
So if you're typing deep and you were looking for an AI product.
And then Google had I.O.
And then Open AI.
Open AI.
I.
This is like the day before.
With Johnny I.
With Johnny Ive.
So anyway, you'll love to see it.
All's fair and love and war, I guess.
I don't think this crosses any lines.
Corporate comms warfare.
Yeah.
And this is the benefit of having a bunch of posters on your team, I guess.
Noon Brands says it takes us a few months to return the experimental research frontier into a product.
But progress is so fast that a few months can mean a big difference in capabilities.
And this is from July 18th.
So all the models underperform humans on the new IMO questions and GROC 4 is especially bad on it, even with best of end selection.
Somebody was accusing GROC4 of training on the problem set?
For IMO?
No, no, no.
Oh, for something else.
Oh, for the other benchmarks.
I mean, benchmark hacking is like a thing that happens all over the place.
That's why we need, like, hidden benchmarks.
That's the whole thing of Arc AGI that we will talk about.
We talked about Will DePue saying, guys, stop using expensive as a disqualifier.
Terence Tao, one of the most goaded mathematicians of all time, digs in a little bit and is
adding his perspective as a world-renowned mathematician. He says, it is tempting to view the capability of current AI technology as a singular quantity.
Either a given task X is within the ability of current tools or it is not. However, there is in fact a very wide spread in capability, several orders of magnitude, depending on
on what resources and assistance gives the tool
and how one reports the results.
One can illustrate this with a human metaphor.
I will use the recently concluded IMO as an example.
Here, the format is that each country fields a team
of six human contestants who are high school students,
led by a team leader, often a professional mathematician.
Over the course of two days, each contestant
is given four and a half hours on each day
to solve three difficult math problems,
given only pen and paper.
That's crazy.
No communication between contestants or with the team leader during this period is permitted,
although the contestants can ask the invigiligators.
I don't know.
For clarification, this is like some math term, I don't even know, for clarification on the wording of the problems.
The team leader advocates for the students in front of the IMO jury during the grading process.
Inveigalators are also known as exam proctors.
Okay, proctors.
Okay.
So, yeah, they can ask the people that are running the test, hey.
We got to start working invigalator into.
For sure.
We should probably have a show.
We should hire some.
Like just an invigalator too.
For sure.
You should have at least one on staff.
So the team leader advocates for the students, but is not involved in the IMO examination
directly.
The IMO is widely regarded as a highly selective measure of mathematical achievement for a high
school student to be able to score well enough to achieve a medal, particularly a gold
medal or a perfect score.
This year, the threshold for gold.
was 35 out of 42, which corresponds to answering five of the six questions perfectly.
Even answering one question perfectly merits an honorable.
Basically a bee gets you gold.
Yeah.
It's that hard.
They're that hard.
But consider what happens to the difficulty of the Olympiad if we alter the format in various ways.
First, one gives the students several days to complete each question rather than four and a half hours for three scenarios to stretch the metaphor somewhat.
consider a sci-fi scenario in the student,
in which the student is still only given four and a half hours,
but the team leader places the students
in some sort of expensive and energy-intensive
time-acceleration machine in which months
or even years of time passed for the students
during this exam.
I think Ben might have put us in one of these
because we go live and then it's four hours later.
Time acceleration.
It's wild.
Before the exam starts,
the team leader rewrites the questions in a format,
the students find easier to work with.
Three, the team leader gives the students unlimited access to calculators, computer algebra packages,
formal proof assistance, textbooks, or the ability to search the internet.
Sounds like that didn't happen.
The team leader has the six student team work on the same problem simultaneously, communicating
with each other on their partial progress and reported dead ends.
The team leader gives the students prompts in the direction of favorable approaches and
intervenes if one of the students is spending too much time on a direction they know to be
unlikely to succeed. Next, each of the six students on the team submit solutions, but the team
leaders selects only the best solution to submit to the competition regarding the rest.
Last, if none of the students on the team obtain a satisfactory solution, the team leader
does not submit any solution at all and silently withdraws from the competition without their
participation ever being noted. Oh, so that, I mean, that could have happened. It didn't in this case,
but in each of these formats, the submitted solutions are still technically generated by the high school
Contestants. Going back to the parking lot example, it's like if you can go run, go run the race in the parking lot.
And then if you don't run as fast as you hoped, it's like, well, I wasn't in the, I mean, I wasn't even in the race.
I was just going for a jog. I was just warming up. I like to be surrounded by excellence.
Yeah, don't worry. Yeah, I mean, that is the true one. Because if they'd miss, they'd probably be like, what?
The IMOs this weekend? We're working on agents. Like, what are you talking about?
Like, have you seen our DAUs?
Get out of here.
To each of these formats, the submitted solutions
are still technically generated
by the high school contestants rather than the team leader.
However, the reported success rate
of the students in the competition
can be dramatically affected by such changes in format.
A student or team of students who might not even
reach bronze medal performance in the normal competition
under standard test conditions might instead reach gold metal
performance under some of the modified formats indicated above.
So in the absence of controlled test methodology
that was not self-selected by the competing teams,
one should be wary of making various apples to apples
comparisons between the performance of various AI models
on competitions such as the IMO
or between such models and the human contestants.
Yeah, the question is like,
it seems like of those, not many were actually violated
by the way OpenAI and Google attacked this.
Well, this was before, I mean,
this was an immediate reaction before, I think there was.
More details came out?
Yeah, that we've been covering.
This was 3 PM on, so on,
So on Saturday, but 3 p.m. later.
Well, Rune has a good post.
He says, my bar for AGI is an AI that can learn to run a gas station for a year without a team of scientists collecting the gas station data set.
It's a great post.
The world isn't ready for gas station bench.
We can run an AI as long as we can run a gas station as long as we have a perfect data set.
And that's, yeah, that's like the way on how gas stations operate.
Yeah, as soon as we place the goals somewhere, we nail that goal, and then we have to move the goalpost.
This is a great graphic.
So Thomas Wolfe says, my bar for AGI is an AI winning a Nobel Prize for a new theory it originated.
It's just image of a team moving the goalpost.
I do like how consistent Tyler Cowan is on AGI.
He's like, my bar was the Turing test.
We passed that.
so I have to call it like it is.
Yeah.
And I'm not moving the goal.
I think he's,
I think he's going to look very smart for that.
Yeah.
fullness of time.
I mean,
I think it's okay to be like, yeah,
we achieved AGI.
It's just tough when you achieved something.
Now there's something new.
And it's cool,
but not immediately massively transformative.
But you have to imagine that that was the same,
that there was the same thing when people were like,
human flight.
And then the Wright brothers go and do it.
And people are like,
great.
So like, I can hop on a Southwest flight in an hour.
to go to San Francisco from LA and they're like, what are you talking about?
Like, L.A. is like, you know, a couple trains and like some people, you know, with orange
groves.
And it's like, it takes a long time for the infrastructure to get built out.
Like now a lot of these AI tools, they do build on top of the internet and on top of technology
that we have rolled out.
But like at a certain point, like the UI matters.
The economics of these different tools matters.
Like you can't, it might not be economical for a, for a, for a couple of things.
company to, you know, release an AI tool that costs $20,000 to inference just to get you the weather
or do two plus two. And so all of these things take time to roll out. And that's why we're kind
of in this like slow takeoff scenario, it feels like. I don't know. Massive posts from Fiji
Simo, the CEO of Applications at OpenAI. She is outlining what her plan is basically. And it's
very, very interesting post. So in, so Fiji Simo is an absolute boardroom general. Give me the
Ashton Hall. She still has the Instacart. Yes. Fiji Simo. OpenAI and Spotify Board of
Directors positions. Huge runs at eBay, Facebook, and Instacart. Now she's the CEO of applications
at OpenAI. Today she outlined how she sees OpenAI's products having the biggest impacts.
High level, six things.
Knowledge retrieval, health, creative expression, economic freedom, time, and support.
And those are kind of getting, I think, more abstract, more vague as they go along.
But it's interesting, they map pretty closely to my experience.
Knowledge retrieval, I use it as Google replacement for a lot of things.
I use deep research as a knowledge retrieval product.
I also use it a little bit as WebMD replacement, not a ton, but I've seen a lot of people
use that. But I do ask it for advice around health, fitness, recommendations for supplements,
all sorts of different stuff. Often I'll just go there and say, what is, what type of creatine
does Andrew Huberman recommend? It'll just, inch out of it. Or complex medical. Fortunately, I haven't
been in one of the situations recently, but if I did run in one of the situations, I would definitely go
to it. It is, it is interesting because previously when people were trying to understand maybe a small
health issue they're having, they would go do a Google search, add Reddit to it, and then they would
look through the comments. And the comments would provide kind of like context on the symptoms or
whatever they were dealing with. But you, and you could technically leave a comment.
You could post. And I think the majority of people wouldn't want to post about that.
So the fact that Open AI has all that Reddit data, you can get that same type of data,
but then you can kind of ask a number of follow-up questions, which is very cool, very powerful.
I'm certain that people are probably misusing it,
maybe reading too much into the results.
But again, the idea, I think for a long time, doctors that would say,
don't look on Google, you're just going to stress yourself out.
And then you go into the appointment room and they're over there on the equivalent of Dr.
Google.
Totally.
And it's nothing new.
People used to go to WebMD.
And like the meme was like you go to WebMD.
And no matter what you type in, it says like, could be cancer.
could be like the worst possible thing but it might just be a cold and maybe you should just take some
Advil but like for whatever reason WebMD felt the need to like kind of give you the full picture and all the
possibilities and then they of course say like go consult an expert or talk to you a doctor so
but yes I definitely see it replacing that type of health experience also I'm using it as a Photoshop
replacement a fair amount of time if I need to just quickly generate an image quickly generate
something that I would have normally gone to a 3D rendering program or Photoshop and kind of
created a collage to kind of...
Huge tailwind for the meme industrial complex.
Huge tailwind.
Still a lot to work out there.
I do find that sometimes when I go to Images in ChatGPT, I'm going back and forth on the
prompt for 10 minutes.
And I'm like, I could have just done this with traditional tools.
So it's not perfect, but when it gets it, it's so amazing.
And the final product often looks a lot more cohesive than that.
what I would get if I was like collaging and like the shadows didn't match and they were like
rough edges and stuff. So certainly great there. The last three are a bit more vague. We'll have to
read into those. But Open AI is set up to win pretty big in all of these categories. So semi-analysis,
clocks, chat GPTs, share of queries at 71%. Meta is in second at 12%. And that's with billions of
users on meta products. And so OpenAI is certainly running away with consumer.
So there's this question of like,
it feels like the rest of consumer AI plays will be,
I would say, like, horizontal in the sense that it won't be a new app on your home screen.
Meta won't have meta AI as a home screen app.
Loses their lead and becomes the Yahoo of AI,
but that doesn't feel likely.
Yeah, it feels tough.
Like, why did Yahoo lose to Google?
It's because there was an entirely new paradigm in page.
rank, like a new algorithm emerged. Sure, if that happens from SSI or super intelligence,
meta-superintelligence, like there could be a leapfrog moment, but so far they've been pretty
good at staying near the frontier to the point where it's like, okay, Google got him on this one
or Grock got him on this one today. But there hasn't been a time when I've been like, okay,
like there is a dramatic difference in the results such that it's worth it for me to go over.
There was that moment for Claude for a little bit.
Everyone was like, Claude's way better.
I went over and used Claude for a bit.
And then I went back to Open AI just because the product was better and had more of an ecosystem.
Product lead is very real.
Yeah, I was thinking about this.
Like if you played out a hypothetical scenario and you went and you had the keys to Open AI HQ,
you went and you exfiltreated all the code, everything, got an app into the app store,
Jordy GPD, you have the exact same model, the exact same inference, the exact same UI, everything.
Could you win?
Because people would say, well, it's not better, so I'm not going to switch.
We live on a part of the internet where people are constantly debating the merits of the leadership teams and the approaches and the philosophies.
But then downstream, you have approaching a billion users that are just like, yeah, like, yeah, like,
I like the product.
I use it a lot.
Yeah.
And so even if you ran a Super Bowl ad saying, like,
we have a product that's exactly as good as chat GPT.
It is feature for feature.
Future parity.
People would be like, but I already have it installed.
You're asking me for two minutes to uninstall this and reinstall the new one.
And then I don't get any benefit.
I wouldn't do it.
Even if you match my,
even if you match my capabilities,
you got a leapfrope.
It's funny.
So Jason Freed had a great post relevant yesterday.
He said,
feature parity is just another way to say,
we don't need to exist.
So if you come out and you're so good at what you do
that you can create as good of a product
as an AI models that are as good,
you still don't need to exist.
And so that is the challenge for anyone competing.
If you, let me tell you about ramp.com.
Time is money saved both.
Easy to use corporate cards, bill, payments, accounting,
and a whole lot more all in one place.
Go to ramp.com.
Really quickly.
So it feels like the rest of consumer AI plays
will be horizontal.
There won't be a new AI app for meta that really takes off.
Instead, AI will improve everything meta does across Facebook, Instagram, WhatsApp, Quest, etc.
And I was thinking about the initial takeoff of Facebook.
The other tech companies, they didn't really seriously get to compete in social networking.
Like Google Plus never really took off.
I guess Microsoft bought LinkedIn and that's kind of a niche social network, very profitable
business, great business.
But it is like its own thing.
It doesn't directly compete.
But graph databases and the idea of storing efficiently connections in graph networks like Facebook kind of pioneered,
that became really widespread and was used all over the place.
And the same thing with Google search, like this page rank, just better search algorithms,
those wound up manifesting in better search and all sorts of products.
And so when a new company comes out and builds, you know, a whole paradigm or they break through in terms of a front end development or database development or some sort of structure, like it winds up, it winds up improving everyone.
And so I think I think AI will have these like horizontal benefits all over the ecosystem.
And I think it makes a ton of sense that that Met is investing so much in super intelligence.
But it's not, I don't really think the narrative should be like they need to play catch up to,
chat GPT, I think it's more like they just need to implement LLMs in every single crack in
all of their different systems like they do with great databases, great infrastructure.
I'm not sure.
I still think there's, I still think there's, I mean, remember, meta made some early
experiments of making digital clones of big celebrities on Instagram.
I still think they'll take more shots on goal around companionship.
Yeah.
Will they go grok, wifu mode?
No.
I don't think they want that revenue line,
but there's a bunch of other ways in which they could kind of go after that market.
I don't even think, I mean, Chad GPT is such an interesting product
because it's designed to be a functional tool around knowledge retrieval,
creative expression, just unlocking consumer surplus,
giving people access to expertise, et cetera,
and the way in which people are using it as a companion is sort of not the sort of default.
It's not like you name your Chad GPT, right?
People will give it a name.
Yeah.
But it doesn't really stick.
Yeah.
It's certainly not baked into the UI in the way that it could be.
Yeah.
I know people do talk to.
And so again, I've said it before, but as Chad GPT user hours are just, or sort of user minutes still.
But as they're ticking up, I do think Zuck will look at that and say, I want, I want,
I want some of that action.
Yeah.
Yeah.
And maybe some of that,
but I still think some of that happens
inside of the platforms.
I don't know.
Yeah, not necessarily in that new app.
It would be very difficult.
And meta has yet to really do it.
WhatsApp and acquisition,
Instagram and acquisition,
but stories massively successful within Instagram.
And so I would expect,
I agree with your take that I think
there's an opportunity for a lot of AI stuff
to live with.
in those apps.
And then also just on the monetization side,
like they're in a very unique space
where they can give great products away for free,
but they can't be charged an inference cost
to another company.
And so if they have their own open source model,
they can inference very cheaply,
they can give it away for free,
and then they leverage their massive ad network.
So let's go through what Fiji Simo over at OpenAI is building.
So in a few weeks, I'll be joining OpenAI's CEO of applications.
We've all been waiting for this moment.
Helping to get open AIS technology into the hands of more people around the world.
I've always considered myself a pragmatic technologist, someone who loves technology not just for its own sake,
but for the direct impact it can have on people's lives.
That's what makes this job exciting, since I believe AI will unlock more opportunities for more people than any other technology in history.
If we get this right, AI can give everyone more power.
And so she has a fantastic career, eBay, Facebook, then Instacart, and is not a fantastic career.
and is now at OpenA.I.
And she was heavily involved in building the ads engine at Instacart, correct?
Yeah.
Yeah.
And obviously at Facebook as well.
So on knowledge, she says, empowerment starts with understanding the world around us and our place in it.
When we have the right knowledge at the right time, we can make better decisions, advocate for ourselves and change our path.
But for most of history, access to expert level knowledge has been limited to those with more resources.
I mean, even after the invention of the printing press, like you still had to be able to be.
be in a big city that had a library to go check out a book for free.
Still have to have the time to do it.
And certainly buying every book and being able to index it was very expensive and difficult.
Now it's even easier.
It's already working people who use AI tutors learn twice as much as they do from human ones.
And the gains are even bigger compared to learning in a traditional classroom.
In a 2024 open AI study, 90% of users said chat GPT helped them understand complex ideas more easily.
I agree with that.
On health, she says, personally, I'm most excited about the breakthroughs that AI will generate in health care.
A few years ago, I faced a complex and poorly understood chronic illness on that sad.
And it became painfully clear just how fragmented and inaccessible the health care system can be.
Even with access from some of the best doctors in the world, I found myself acting as a connector,
piecing together insights from multiple specialists who weren't speaking to each other.
I actually had a friend who got a very, very rare form of cancer and did all of the research,
pre-ChatchyPT, actually downloaded all the frontier science and all the different papers,
figured out that it was this one very rare condition, found the expert, went to that expert.
He was like, yep, you have this thing.
I'm the only one that studies this thing.
I'm going to help you.
Did the surgery save your life?
Crazy.
I had an issue.
I was 18 traveling.
I was surfing in South America.
There was flash flooding.
I was in this tiny town.
I got a antibiotic resistant.
staff infection from that. Oh, that's bad. And then was getting repeated infections over the next year.
And the doctor kept prescribing antibiotics that were so, I mean, such an intense antibiotic that
doctors won't, it's like a soap. They won't touch it without gloves on. And they use it before
surgeries. And they just said use this twice a day over your entire body. And I kept having,
I kept having issues and eventually found an erratic community that was like just like obsessed over this issue.
And the thing that fixed it was avoiding gluten.
Yeah.
They like actually just fixed everything.
That's so crazy.
And I just imagine if I was like, even now, if I was dealing with that issue, I would have been able to, I would have just been able to like talk with chat GPT about it.
They would be able to surface all that kind of thing, build a picture of it.
So.
Very interesting. Well, let me tell you about.
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So she closes out health saying AI can explain lab results, decode medical jargon, offer second opinions, and help patients understand their options in plain language.
It won't replace doctors, but it can finally level the playing field for patients, putting them in the driver's seat of their own care.
Very excited for that.
And also, that feels like something, I don't know, like, yeah, just like, like, yeah, just like, like,
I don't know.
It'll be interesting to see if that manifests itself.
And like all of this is like,
will there be any fracturing in the actual product?
Because right now all the fracturing that's happening in the chat GPT product
is in like what model you're using,
you're using agent or deep research.
But so far all the different products.
Yeah, they're all chats.
And none of them say this one's for health.
This one.
And I'm in like a safe health territory.
It's like that's all driven by the prompt.
I would imagine that.
over the long term, everything's driven by the prompt.
I would love to be able to go to chat Chupitie and just say,
hey, quickly, what's the population of Canada?
And it knows to use 4-0 for that.
And then if I say, hey, I want you to give me a full report
on the history of Canada, give me a deep research report.
I wouldn't need to select it.
It would just know from the prompt.
And you go to chat chitpd agent, help me annex Canada.
Don't mistake.
Yeah, don't mistake.
And then it just keeps working.
So the third one, she says creative expression.
I believe we're all born creators
and that the ability to imagine something
and make it real is a big part of what makes us human.
The problem is that our ability to express
that creativity is often limited by our skill sets.
Completely agree. I can't draw at all.
Not everyone has the resources time
or training to paint, write, compose, or build.
When I imagine the future, it often comes to me in images.
I paint in my spare time.
But the, ooh, you've got to find some Fiji Simo originals.
I don't hang them on the wall.
This is interesting.
Bull market.
It's the lore.
But the images in my head are much more realistic
and complex than what I am able to paint today.
Now, AI is collapsing the distance between imagination and execution.
With AI and image generation, I can prompt and iterate until the output matches the complexity
and realism of the vision in my head, unless it's a where's Waldo.
We've got to solve the Where's Waldo challenge.
We do.
It's coming, for sure.
The Where's Waldo Eval for image generation.
Today, nearly one in three Gen Z users say AI tools have helped them express themselves
in ways they never could.
So this is another fun, viral, obvious.
valuable, like we know it, we love it.
Everyone's using chat GPT for creative expression.
Well, yeah, and this presents a massive challenge.
If you are a chat GPT wrapper that's trying to go compete in the creative expression space,
because you have to, it's not enough to generate a cool image or generate a meme.
It used to be that if you could do text well, that was maybe an advantage that people would
user product, but chat GPT image generation has just gotten better and better and better.
It's fantastic.
If you haven't played around with it much, drop your group chat, the profile pictures of your
most popular group chat, put them in there and say make them all gigacads.
Yes.
And then you can share that back.
Yeah.
For sure.
Well, you start with generating an image in chat GPT.
Then when you're ready to go pro, you move over to Figma.
Figma.com.
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Fourth, she says, economic freedom.
When people can independently create and capture value,
they gain power over their own economic destiny.
But starting a company isn't easy.
The average cost to start a small business in the U.S. is around $30,000,
an impossible threshold for most aspiring entrepreneurs.
And until recently, building a product or launching a service,
required technical knowledge, especially coding.
That was a problem for hundreds of millions of people
who had ideas for tools, apps, platforms, etc.
That could have made an impact,
but they didn't have the technical skills to bring them to life.
The classic ideas guy,
I just need a programmer to build it for me.
Well, now you can vibe code it.
AI now gives the people the power to turn ideas into income
no matter their age, credentials, or zip code.
A single person can now brainstorm prototype,
market, and launch a product with tools they control themselves.
A 2024 Shopify report showed AI-enabled solopreneurs
launched businesses 70% faster than peers without A-Tool without AI tools.
I've seen it with my nine-year-old daughter who decided one day she wanted to be a party planner
for kids' birthdays.
Let's give it up for it.
It's amazing.
What a great story.
In one weekend, using AI Tools, she created a fully functional websites showcasing her party
ideas, shared it with her peers, and started taking on clients.
Amazingly, my husband and I didn't have to help her, but we did have to intervene before
the confetti came.
cannons were ordered. Ben, good reminder, we should get some confetti cannons. We do need
confetti cannons. Except last time when we had confetti cannons at YC Demo Day, my eyes were in pain
for days and days and days. We need goggles next time. Yeah, there was there was so much dust
in the confetti cannon. We left it all in the field. We did. In the future, people will be
able to build new things without waiting for permission, capital or credentials. This will of course
will mean a meaningful shift in the workforce. Companies will hire fewer people. So you
get more smaller companies.
That seems pretty cool.
Yeah, my first real company, skateboard company, J-Man Designs, probably, I don't know
if I would have done it if my lovely mother wasn't a graphic designer.
And I needed a logo to print on the decks that I was getting made.
And I just would sit with her and tell her, you know, do this, do that, do this, do that.
And yeah, it's pretty cool that you can now just talk through that process in natural language.
and how many more people can do that.
It was pretty crazy you ran a skateboard company
without doing proper SOC2 compliance.
I know.
You should have got on Vanta.
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takes the manual work out of your security
and compliance process.
Huge alpha just starting an extreme sports company
and saying, look, none of our competitors
are serious enough about this
to really take compliance and security
as seriously as you should.
Yeah, I mean, I do think
for for kids especially I mean that the the ability to just just use AI tools fully to go and
solve problems and it's almost like your your town's McKinsey consultant I remember I had
an early job of just like scanning photos for someone they needed a whole bunch of photos
standard it was like pretty manual labor but like I actually wasn't that good at it I
kind of messed it up it was like too much like the the scanner wasn't configured properly so
a lot of that I had to redo a lot of them it was learning
was a learning process, but it's probably the first, one of the first small
trials.
I feel like the only thing that that's maybe boring and repetitive that you, that I can imagine
you doing is the bench press.
Oh, yeah.
It should basically the same every time.
Yes.
But, yeah, those type of tasks I've always struggled with.
But I don't know that we're at a point.
I still think if you were using, I don't think that, I think that job still exists.
I think it does.
I think there are bigger companies where you can just send in a ton of stuff and they'll just professionally scan it for you.
But they're pretty expensive, I think so.
I think the kids still have some alpha if your opportunity cost is low enough as many kids are.
Fifth, she says time.
Regaining control over your time is one of the most liberating, empowering ships a person can experience.
The ability to control how you spend your time is often what separates people who feel in charge of their lives
from people who feel overwhelmed by them.
Wealthy people who have always bought back their time
by hiring personal assistance, household staff, private tutors, chefs,
and more, building full infrastructures to reduce friction in their lives.
Meanwhile, the average household spends nearly 20 hours a week
on domestic work, logistics, and errands.
While leading Instacart, I saw firsthand how technology can shift perceptions
and behaviors around time.
In 2012, the idea of paying someone to shop for your groceries
felt like a luxury, something reserved for the ultra-wealthy.
But with the right product design, logistics,
and pricing, we made it accessible and indispensable for everyday families.
Today, the Instacart user base mirrors the U.S. population with millions of families
getting hours back each week to spend on higher value activities.
The question is, will OpenAI build a gig worker network where when your agent runs into a wall
and needs somebody in the real world to accomplish a task?
Will you be able to delegate tasks like that?
Feels like a stretch, but I don't know.
They could plug into the Uber network.
or any of these other networks.
Yeah, maybe they'll, I mean, they already have like an Instacart integration.
So maybe they will, they will rely on other gig work platforms to solve those problems and actually
handle that side.
And they will stay in the full software.
Like the package, package delivery where you can get a Uber to just pick something up
and take it across town.
Yep.
You can imagine that being integrated.
Yeah.
I mean, there's a host of, you know, services and companies and APIs for shipping, mailing,
moving things around, hiring someone.
I mean, in theory, you could hire a personal chef
and be communicating, your agent could be emailing with them
and say, hey, you know, be here at this time.
There's this party.
Here's, and it's kind of, you know, it doesn't need to be,
it doesn't even, you don't even maybe need a gig work platform
because the agent can go out and scroll Instagram in theory
and find someone who's advertising that service
or Google it and find a listing of local people providing that,
that job.
that job and go and retain their services directly.
Interesting.
I believe AI will allow for a similar shift in many areas of lifetime consuming activities
like researching decisions, planning vacations, scheduling a tutor,
and more can be done by an AI agent that anyone can access as we build new products.
We have a chance to make these time-saving capabilities feel not only useful but routine.
In doing so, we can empower people to regain control of their time and attention.
And I certainly feel that something that I would need to sit down, 15 minutes, looking for a new studio space or something, fire off agent and come back with some interesting results.
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Graphite.com. Last one. Support. For many people, the biggest barriers to progress aren't lack of access or opportunity, but self-doubt, isolation, and burnout.
sometimes what's most empowering is support someone or something that can help
us reflect feel seen or simply move forward with clarity and confidence my
business coach Katia has been transformative in my career I've joked with her
over the years that everyone needs a Katia in their pocket personalized
coaching has obviously been a privilege reserved for a few but now at chat
GPT it can be available to many this is something I have not used this feels
like we're getting further out on the curve of like you know defining what the
product is like knowledge retrieval is like so concrete
Generating image, very concrete.
Now, support is much more of an amorphous product,
and there's some companies out there that are doing it right now.
It's not a drop-in replacement,
and there's much more to define about what this product looks like
or how people actually use this.
Yeah, it's very general.
There's going to be vertical-specific companionship products, right?
We've seen this.
What's the founder that we had on?
The replica was one of the original ones,
started like a decade ago.
GROC,
Grock Heavy 4 has their own specific iteration.
But then this is also to be clear, the area of greatest concern, right?
Where it's very clear, if you have a business coach,
he's telling you, John, you got this, you're incredible, you're built different.
That's great.
But then when you tell them that you've discovered, you know, how to break the, you know,
space time continuum.
them.
They tell you to go really.
You're actually right.
You're right.
It's Sandhill Road right now.
You're right.
You're absolutely right.
You did figure this out.
And so I think they need to figure out the guard rails for this category.
And I'm sure that's top of mind for everybody at the company right now.
Yeah, for sure.
AI coaches, on the other hand, can be available throughout every day.
She says, this isn't about replacing human connection, but filling a gap that often goes
unfilled.
Many people don't feel comfortable opening up to family or friends.
And most people don't have access to a therapist or coach they can call regularly.
even people who do have access often spend an hour a week or less with these professionals.
At the core of philosophy and religion is the idea of self-knowledge to become who we want to be.
We have to understand who we are.
So very interesting.
Apple and F1, that's the story that we're talking about today.
We've talked about this before.
So F1, fantastic race series.
We're big fans.
But the actual streaming rights to the geek,
to the races has been kind of hotly debated.
There was an article in the journal a while back
that they were going to ESPN saying,
hey, we want something like $80 million.
And ESPN was like, I don't know if that's worth it.
And we were going back before.
And they wanted something like 200.
Yeah, yeah, they wanted a lot.
And so the stack of content to go through is growing.
So we will be thinning the textbook.
We will be thinning out the guest lineup in the future.
But for today, we're going through.
Let's kick it off with Ben Thompson.
He had some good analysis here and has some details from reporting the athletic,
which is a New York Times property.
Formula One is trending towards choosing Apple for its United States broadcasting rights for 2026 onwards.
The technology company's bid being in the $120 to $150 million range.
Market clearing order in-bath.
That is a market clearing order.
Probably will clear.
ESPN has held the right since 2018, but its current deal is up at the end of the year.
The sports media giants exclusivity negotiation period expired before February 2025,
leading to interest from other broadcasters including Netflix and TBPN.
Yes, we would love to.
We decided to sit it out.
ESPN has remained in the mix for U.S. broadcasting rights, though its bid is lower.
Apparently ESPN's offer is in the $90 million per year range.
Which is still wild because this is the U.S. broadcasting rights.
Yep.
And I believe in 2024, Formula One had around 1 million total viewers.
1.3 million viewers on average per race.
Yep.
But Ben Thompson puts it in a different perspective.
He says F1, on the other hand, has a meaningful audience versus MLS, which was averaging
around 200,000 viewers per year on linear TV before the Apple deal.
And that wasn't growing.
So this is six times as big as MLS.
Again, I think there's more games than, or more games than races.
So it's not exactly Apple to Apple.
But every race, but one has seen a year over year increase in viewership.
So F1's getting more popular.
A lot of that's driven by Drive to Survive.
And this is the crazy thing.
Given when races are televised, usually early Sunday morning,
and the fact that they are promoted by ESPN
in any meaningful sense.
So it's not like you're getting
the Pat McAfee's show talking about,
oh, you've got to tune in.
There's a ton of coverage on ESPN throughout the week.
They just kind of show up Sunday morning
and people turn on the TV and they schedule it.
And so you can, he says you can make the case.
I always like the timing because any parents out there,
you know, you're certainly not sleeping in on the weekends.
The kids wake up.
And I find it's some nice background noise or viewing.
in those early hours.
For sure.
And so he says you can make the case that F1 makes its own audience,
which by extension means they will be able to pull people to a streaming service.
Basically, F1 fans are strong enough that they'll go search it out.
And when I was really getting into F1 after getting into Drive to Survive,
I was like, okay, I'm going to have to subscribe to F1, the app that like jump through all these hoops.
And it was, yeah, it's like as many hoops as UFC, but people still do it.
And there's still a big debate.
And I think now.
Netflix had done the analysis and realized that all of the potential viewers of F1 were basically already subscribed to Netflix.
Yep.
And so it didn't, it was a more difficult kind of equation to make work than someone like an Apple TV potentially that could potentially drive new subscribers.
I think someone called it like a streaming backwater or something like that in here.
We'll dig into it.
Somebody had some not nice things to say about Apple TV.
Although I'm a subscriber and I think it's nice.
So he says what makes, this is Ben Thompson writing and strategy.
What makes this all work is the fact that for F1 races,
F1 races are at the bottom of the funnel in terms of fan engagement.
F1 at least in the US has by and large grown its audience via Netflix's drive to survive.
Netflix pays F1 a pittance for rights, apparently single digit millions for that,
but it's okay for F1 because the way they ultimately make money is by Kurt converting Netflix viewers into race fans.
So if you're F1, you see that as a
marketing channel on us yeah and F1 has sponsors at the at the sort of league level and also the
individual teams all of those sponsors are getting more viewership and engagement through
F1 yeah it's sort of added value to them and they don't have to pay they're actually
making money on I mean I wonder if the sponsors I wonder I mean of course the sponsors
are like such like 360 deals that it's like you know car livery and also a whole
bunch of other advertising assets, but I wonder if they broke out, okay, how much lift, how
much benefit, how many impressions are we getting from Drive to Survive, would that be,
when you total up all the value add to all the different advertisers from being in Drive to Survive
and being seen by people on Netflix, how much would, would that be more than the couple million
dollars that Netflix pays for the rights? It might be. It might be. Like, there's a lot of people
that see ads that are for specific F1 sponsors in
Saudi Aramco like hundreds of times
during Drive to Survime.
Exactly. Yeah, it's like pretty valuable ad space.
So, uh, interesting deal that kind of works both ways and everyone makes money.
Anyway, um, making that model work, however, means actually monetizing the races,
which means that it actually, it's actually quite logical to go with the company willing
to pay $30 to $60 million more for those rights.
You have to capture value somewhere in the funnel.
Moreover, you could make the case that many F1 fans aren't necessarily ESPN subscribers.
And this is where it gets interesting because the cable bundle is shrinking.
And the F1 did this global fan survey.
So it's their data.
So Ben Thompson's kind of taking it with a grain of salt.
But this is from the F1 global fan survey.
They conducted a study every four years to track how fan engagement is evolving across the sport.
They got 100,000 responses from self-finding.
identified highly engaged fans in 186 countries. That's basically all of them. The findings offer a
detailed snapshot of the modern fan mindset and show that Formula One is increasingly attracting
new, younger, and more female audience with growth in markets such as the United States.
Gen Z is helping shape the rhythm of the modern fandom engaging with the sport more frequently
and on a deeper emotional level. Female fans now account for three
in four new fans.
Interesting.
I would not have predicted that.
That's very, very interesting.
Well, the drivers are often Chads.
That's what's driving it?
That could be part of the factor.
Yeah, it's also interesting that there are no female drivers
on the grid right now.
There was Danica Patrick in the NASCAR series for a while.
But somehow it's breaking through.
Maybe it's through Drive to Survive being more accessible
on Netflix, more storylines, pulling people in,
and they're just going down that fun.
I don't know.
Well, there's also the wag industrial complex around the F1 that is aspirational lifestyle.
Maybe they should do a spin-off of Drive to Survive.
Don't they do that with NBA?
Isn't there a show about like wags or something like that?
Maybe.
That's kind of informally what the Housewives series is, right?
Maybe they should do that.
With the largest country share of respondents, fans in the U.S.
continue to stand out for their growth, youth, and digital fluency.
They over index on content engagement, sponsor responsiveness, and daily touchpoints,
signaling a market where fandom is evolving rapidly and is commercially proud.
Saudi Aramco is like, why we seem to be getting a lot of female.
Zoomers.
American Zoomers.
Buying oil.
Following our content on Instagram.
They seem to be really into this.
What's happening?
Maybe.
I don't know.
So basically, Ben Thompson's conclusion from this survey is,
what what are you talking about when you're talking about a younger, more female focused audience?
Those don't sound like ESPN subscribers.
Those actually sound like Apple TV subscribers or potential Apple TV subscribers,
certainly cord cutters, certainly people who are not going to buy a big cable package
and get on ESPN 2 and Red Zone and all of that stuff.
That's typically the Gen X male, the maybe older millennial male
that probably dominates the ESPN audience.
And so...
Yeah, that's really interesting.
Apple kind of has an edge where they can build out a service for some of these more lifestyle-oriented sports, some of these alternative.
You know, you could imagine them doing things in tennis over time because maybe that's a different audience than like the hardcore ESPN red zone subscriber.
Yeah, yeah.
So he says, I could definitely envision a scenario where F1 not only doesn't suffer from being on a streaming service.
instead of ESPN, but it actually grows further.
So this is an interesting bull case.
Given Apple TV's lower price point
relative to a standalone ESPN streaming service,
much less a cable bundle, what is clear
is that this deal certainly makes a lot of sense for Apple
than the MLS deal did.
If the company can capture all 1.3 million
of those current viewers, and they are incremental
to current Apple TV subscribers, then the company
will break even on this deal.
Those are very generous assumptions, of course,
but not nearly as generous as whatever assumptions
drove the company to spend,
double the money on a sport no one watches, which is MLS.
So he's taking shots at MLS because there was an interesting quote in here from something else.
What was this?
It was from the athletic, again, talking about the North American Soccer League general managers.
One common theme from general managers, the Apple deal, which is Apple's deal to air MLS,
is proving to be too much of a barrier for new fans.
Wait, they want the content to be completely free?
New fans just don't want it on Apple apparently,
or the GMs don't want to be limited to the Apple audience, apparently.
They want to be on ESPN or something.
Oh, okay.
Apparently.
So the GMs say, hey, if we want this to grow,
we're the general managers of a bunch of different MLS teams.
If we want to grow soccer in America and grow MLS,
change the format, change the salary cap.
Why don't they just pivot to football or basketball or baseball if they want?
Yeah, what's wrong?
was just throwing around a pigskin. Yeah, change the format. Just turn it into American football.
I have to say if football is one of the best things you can buy under 50 bucks, period.
For sure. For sure. That's not non-food. I mean, I think the value you can get out of
pigskin is absolutely insane. Hours of fun. The return on the return on pigskin. Yeah, it's fantastic.
He says, allow us to bring more attractive players. I didn't realize that MLS had a salary cap because I thought they were signing like massive
deals with these like legacy famous players.
Who is the player that went to Galaxy?
Isn't it messy or something?
Yeah.
Is that right?
I don't know.
Well, this is bad because I don't know.
Out of our territory.
But there was someone who went to Miami.
There was someone who went to the LA Galaxy.
I don't know.
Anyway, this GM says.
Yeah, so messy plays for Inter Miami.
Yep.
And it's a huge deal.
It's like AI researcher money, remember?
That's how we were comping it.
And the GM said, but they also have to end the deal with Apple.
It's bad for the fans.
David Beckham played in the MLS.
And then you have Zlatan Ibrahimovic as well.
So they'll pull in some superstars, but usually towards the end of their runs.
So the GMs of the North American Soccer League MLS, they say, I think we have to be on more linear outlets.
We have to be on ABC, NBC, Fox, or more.
regularly, more regularly because I think a lot of people, a lot more people watched our games
when we were in that space. I think Apple and the whole streaming thing is really innovative,
innovative, but it's probably where things, and it's probably where things will be going,
but I don't think MLS is the leader of that. I don't think enough has been put behind the
subscription model. You're in a different league. You're a different league when you're a subscription
based league. I don't think the effort has been put in like it should be. It's like selling
tickets. You need people out there selling. You can't just hope that people are
going to sign up. And so yeah, interesting. The risk for F1 is that the series, which has massive
growth, is going to conscript itself to the streaming backwaters, says Ben Thompson, just so it can
make a few more bucks in the meantime. So that's the risk is that F1 goes and, you know, gets stuck
in subscription land and no one can just turn on the TV and see it. And the 1.3 million fans don't actually
migrate over and they say, I'll just catch the highlights or I'll just watch drive to survive on
Netflix instead of going setting up a new subscription. But if it's truly F1 truly does have a younger
audience, does have a more female audience, they might be, that might be what gets them to turn on
Apple TV streaming at least. Yeah. Anyway, I still get so confused by all the different cable plans.
I watch F1 on YouTube TV, which I guess is through ESPN. I guess that will go away. And then I
would have to subscribe to Apple so they would get a net new. I actually don't subscribe to Apple TV.
You don't? Okay. Not for any reason. I just, I never want to go through the, I never want to go through the, I just don't watch a lot of television. Yeah. And I don't want to go through the hassle of like signing up for a new service. Yeah. I feel like recently I got a new iPhone and it just like came with Apple TV Plus and I just like clicked the button and didn't unsubscribe and then I've been on that for a while. So let's go over to Ben Thompson talking about Google earnings. He has said, I've repeatedly laid out the,
the theoretical case for why AI is potentially disruptive to Google.
And we asked him about this when he came on the show.
My question was like, is there a world where revenue and profit from generative AI products
is actually not as counter positioned against Google in the sense that like if they had
launched the Gemini app first and become the chat GPT, they'd probably be seeing a drop in search
volume, but then also seeing revenue spike from an even more popular Gemini that's monetizing
even better. And was it a question of them just like not being able to take that pill?
Or was it more about like the risk and PR nervousness than actual structural?
That stood out to most, the most to me and I'll probably butcher it a little bit.
But you effectively was saying like it's really hard for companies to change who they are.
When you look at Google's mission statement to organize the world's information and make it
universally accessible and useful, that is so deeply aligned.
with AI.
It's like, what does chat GPT do?
Like organizes information and makes it useful, right?
Agents like chat ChbT, agent is making that information useful.
Yep.
And so it just feels like, again, like generative AI is like deeply aligned with the core mission.
And so it's easy to see, you know, them continuing to win here.
Yeah, I think the problem is, like, the disruption comes when you create a product that is not,
as good, but the financials are structurally different. So the idea of like if AI disrupts like a law firm,
you look at this product or even like, I don't know, what's the classic example of disruption
that people go through? I don't know. But like this idea of like something. Yeah, the big thing was
innovator's dilemma. Yeah. In the innovators dilemma, the example is like a new product comes to market
that does something 90% as well.
And so it's unacceptable to the people that are buying the current product.
But then over time, it gets better and better and better until it replaces the current
product.
And so there is a world where if they had just changed the Google search bar to just
be like, this is just an LLM now, people would have been really, really disappointed with
that shift.
And they would have been like, I want to go back and ripping that Band-Aid off to the
tune of what, $300 billion a year in search revenue would be really painful.
So they had to take a more, a more iterative, like stepwise improvements, but it seems
like they're doing well.
And Ben Thompson is kind of echoing this.
He says, once again, and however, I have to come to Google's defense.
All available metrics suggest that the company is doing quite well.
Indeed, I would go further.
You can make the case that the company's biggest mistake is not going harder.
And so they flip the switch on cloud.
infrastructure spending is through the roof as we mentioned. So in in after the Q4
2024 earnings and their announcement they were spending 75 billion on CapEx then
Google Google Clouds revenue numbers disappointed but this was because they
didn't have enough GPUs and they were actually constrained so they they missed on
top line like they didn't bring in enough revenue but their margins actually
improved and so what that means is that there was so much
man, they had pricing power.
And they could say, no, we're not giving you any discounts because everyone wants these
GPUs right now, or the TPUs.
They want our infrastructure.
So we don't need to, we don't need to sell them at a discount.
And so their margins were really good.
And what that revealed was that they were capacity constrained.
And that justifies the bigger KAPX spend that they're going into right now.
And Google is still the polymarket, which company has the best AI model, end of 2025.
So December 31st, there's been one and a half million of volume.
and Google is still sitting comfortably at 46% chance of being at the top of LM Arena at the end of the year.
Yeah.
This is such a crazy supply constraint metric.
So the Google CFO, Anat Ashkenazi said on the earnings call,
in cloud, as I mentioned, the demand for our products is high,
as evidenced by the continued revenue growth and the cloud backlog.
Guess how big their cloud backlog is?
Just the demand for Google Cloud products that they can't fulfill because they haven't built the data centers.
But if they had more capacity, they think that they could deliver this.
$106 billion.
That is so much money.
Great.
Honestly, more businesses should try to put themselves in the position.
Yes.
160 billion of demand that they can't.
106 billion.
We try to not give business advice.
Yes.
Yeah.
It's fraud.
Well, it's just like every business is different.
Every founder's different, but in general, if you can develop a demand.
It's a good call for like a YC company.
Like if you go on stage a demo day and you say like, yeah, we have LOIs and we have some demand backlog.
We have $106 billion of demand.
There was actually a YC company yesterday or two days ago that was getting a little bit roasted because they were like, they launched a product and they were like, wow, today was insane.
Our servers, our servers went down immediately.
immediately and you could see the user chart and they had like 250 users and so people like wait like
your entire your product went down on 250 users that's ridiculous anyways but happy happy for their
success yeah well let me tell you about figma think bigger build faster figma helps design and
development teams build great products together you can get started for free at figma.com
and so this so he keeps going into the capax wait before we do that
figma make is generally available to
day. You can go to figma.com slash make and just start building various products. Tyler has been
using figma make to make a product that will be releasing very soon. Very excited for that.
We will announce that soon. So from the earnings call, given the strong demand for our cloud products
and services, we now expect to invest 85 billion in CAPEX from 2025 up from a previous estimate of 75 billion,
Just a 10 billion incremental investment, absolutely massive.
Our updated outlook reflects industrial investment in servers,
the timing of delivery of servers,
and an acceleration of the pace of data center construction,
primarily to meet cloud customer demand.
The challenge, Pichai cautioned in an answer to an analyst question
is that it takes a while for these investments to come on board.
So, of course, the risk is like you overbuild,
but there's certainly no evidence of that,
given the massive backlog.
So the other interesting thing that Ben dips his toe into.
So Ben Thompson, Mr. Teckery famously does not get caught up in trade deals and non-CEO employee shifts.
They're below his line.
They are below his line.
They're below his line.
But he had to chime in on the CFO change that happened at Google.
So he says, I'm always hesitant to delve too much.
I like that he's thrown in a delve.
You know it's not written by AI, but he's baiting.
Yeah, he's baiting for sure.
He's like, how dare you accuse?
Yeah.
He's like, you can go back and look at how many times.
I've used Dell a million times.
I created Dell.
I coined that word.
There's a there's a, there's a, there's a, there's a YC company called Dell.
Oh yeah, yeah.
As well.
Yeah.
So, he says, but it's interesting that the go that the earnings call was Ruth
Perrat's last one as CFO.
Parat earned a lot of plot it.
for getting Google's spending under control in the late 2010s,
but what seems clear in retrospect,
that is that $52.5 billion that Google spent on CAPEX in 2024 was too little.
And so he's kind of like, you know,
noodling on this idea that maybe the CFO was too cautious going into an AI boom.
You could lose your job over that.
Maybe Ruth Perrault was calling top signals like us.
It looks terrible.
Fortunately, we don't lose their job.
There's nothing wrong with calling top signals.
There's something wrong with underinvesting.
You get in hot water if you're specifically calling the top.
Yes.
Trying to identify top signals is more of a meta-game.
Yeah, yeah, yeah.
So basically, Google, it does seem like Google underinvested in CAPEX in 2024,
based on demand, wound up with that massive backlog, missed on top line,
couldn't make enough money, couldn't generate enough revenue, had higher margins,
That's great, but didn't deliver on the cloud side on the actual scale.
So Ashkenaziz, Ashkenazi's calls, meanwhile, have repeatedly reiterated that Google Cloud is particularly supply constrained.
They don't have enough servers.
And the company has now surprised investors twice in six months with the scale of its KAPX plans.
Let's go.
So this, in my opinion, is incredibly bullish for Google.
Go back to the disruption lens, which we were kind of noodling on earlier.
The exact avenue from which you would expect management resistance.
to a disruptive innovation to flow is from this is the CFO office like the CFO
should be resistant to disruptive innovation and when you look at the history of
companies that got disrupted the CFO is saying we have a good business let's
just keep printing cash like this new thing don't it's not worry about it let's
not know he's not are you guys seeing the numbers yeah but like for a lot of
those companies that got disrupted it's like they were printing cash
high dividends for decades even after the disruption happened the next the iPhone
comes out and in order to actually do something to compete they have to completely
go into startup mode they have to burn a ton of cash cut their dividend stop
stockpiling cash issue debt do a ton raise more equity maybe like they have to
become a new product development company and it would be very very difficult
usually but BlackBerry's annual revenue in 2005 1.9 billion
they completely pivoted they completely
annual revenue in 2024, 580 million.
It's a cybersecurity company now.
They bought a couple cybersecurity assets while they were valuable, while they were, like,
you know, while the stock was up, and then eventually they wound down the phone business and just
kind of became a cybersecurity company because obviously they had a ton of enterprise contracts
because BlackBerrys were sold into like large enterprises as, you know, work phones.
Very few people had Blackberries as like everyday phones, but so they had all those, they had like solid sales team, solid connections, bought a new asset, and we're able to continue the business, even though obviously it's not the company that it once was.
So Ben Thompson goes on to say there's a, there does seem to be a major shift in mindset in terms of the company's willingness to lean into AI, particularly for a segment Google Cloud that even in the best case scenarios is significantly lower margin than the company's
core business. What's interesting about that margin point, however, is that it too is another
reason to be bullish on Google's prospects. Google is the only company, we talked about the TPU thing.
They're the only company with an at-scale ASIC alternative to NVIDIA's GPUs, which should give
them a meaningful cost advantage to that end, to the extent the cloud compute becomes
at scale to a point where they're going to be able to support SSI, which is crazy.
Not just their own needs. And then there's also another question. The dynamic that's interesting is
like Open AI needs to massively scale infrastructure.
And as we covered earlier this week, commit to spending tens of billions of dollars with Oracle.
And their revenue today doesn't support that.
Obviously, their growth trajectory is absolutely insane.
But Open AI being in a position where they are competing head on with Google for this very,
very critical consumer use case, search, knowledge retrieval, and ultimately useful.
it is an extremely tough position for opening I to be in.
Yeah. So the other hyperscalers are working on ASICs that are alternative to
Nvidia GPUs, but they all seem to be following the similar path, trying to get line time
at TSMC, not fully at scale. Then there's also the question, you know, I think a lot of people's
mind is like, is this the end of history? Is there something that's coming down the pipe that
could disrupt the Nvidia GPU monopoly, the CUDA ecosystem, or even the Google TPU? And
And Semi-analysis has a funny meme here way down in the stack about the next generation
of chips that were that have been pitched from startups like etched and a few others.
So semi-analysis says, although baking transformers into silicon may sound cool, it's mostly
just a marketing slogan.
90% of transformers flops are just GEMs and 256 by 256 or 128 by 128 systolic array.
in TPU and in TPUTRANium are already optimized for these.
Even modern GPGPUs with tensor cores are optimized well for GEMMs.
Even if you bake transformers into silicon,
aka just create a giant systolic array,
most of your dye area will still be taken up with S-RAM cells that's the memory,
and you will still face the memory wall since your HBM memory bandwidth
will be the same as GPGPUs, TPUs, and Traneum.
And so the meme is not transformers are just 90%
Matt Molls. George Hath had a similar analysis or take just saying that if you look at the actual
energy use of GPUs right now, there isn't that much opportunity to squeeze more value out of them.
They're pretty efficient and most of the energy that goes in goes into these very, very
specific math calculations that are already pretty optimized. We did hear from someone something
about the, this is from Martin Screlly, that Jane Street or was it, was it Jane Street? One of the
high-frequency trading firms figured out how to run one of those very, very basic
mat-mull calculations on a GPU more efficiently and I guess kind of open-sourced it or
something or got out into the research world.
So it doesn't feel like at this moment.
I still think that there's a interesting bull case for the edge crew in some ways and some
niches or something, some specific models.
But it doesn't seem like there's some new disruptive chip architecture that's going to come
out and obviate the need for both
Nvidia GPUs and Google TPUs.
And so Google's very well positioned as Ben Thompson is writing.
So he says this should give them their position
that they have an at-scale ASIC alternative to Nvidia GPUs
should give them a meaningful cost advantage to that end.
To the extent that cloud compute becomes commoditized
is the extent to which Google actually has a margin advantage.
Because if all of the clouds are commoditized,
but all of them are on NVIDIA,
and then Google is taking the NVIDIA margin,
basically from their TPU.
They should be in a very good spot.
This is to be sure a bit weird.
Perot gained these plotits, those plotits,
because there was so much waste in Google to cut,
which was downstream of the company's amazing
monopoly and margins in search,
which hardly seems like the recipe
for a structural of cost advantage, but here we are.
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It was great talking with Christina yesterday.
She's an absolute dog.
Boardroom general.
Boardroom general.
She put the KPI as in orbit.
She really has.
She really has.
Did you see that?
No, she has it.
She has it.
Reed shared.
Yeah.
Yeah, this chart, she says,
Andrew said Christina often talks about stacking rice on the chess board.
Yeah.
And I didn't see this until after the show,
but I was like, it seems like you guys are just chopping wood.
Like every day, just out there, like, that's what it is.
Putting in the work.
Just, you know, a couple percent here, couple percent here.
Just very consistent growth, very consistent growth, very smooth growth curve into a monster of a business.
So, congrats to everyone over Advanta on the new round.
And we will go back to Google.
So more broadly, the way in which Google seems to have flipped the switch in terms of going all in on AI, along with meta spending on AI talent, really does strongly suggest that AI in the end is a sustaining technology that favors the incumbents most of all.
Both see a line of sight to new revenue streams and critically both can fund AI from profits, not speculative investment or debt.
And of course, both have distribution, including search, sometimes the empire strikes back. I love that.
So there were other takes from search.
You'll have to subscribe to Sturtecary to get the full analysis.
You've got to go and subscribe to Surtecary if you're not subscribed.
What are you doing?
But the interesting takeaway from search is that it seems like Google's being a little squishy about,
hey, we don't want to report certain KPIs anymore.
So they used to report paid clicks.
And now the chief business officer, Philip Schindler, is saying,
And on your paid click question, look, to be very clear, I think we said this before,
we managed the business to drive great outcomes for our users and attract our attractive ROI
for our advertisers.
We actually don't manage to pay clicks or CPC targets, which is fair and good, but
it's funny because Ben Thompson's like, but I want that data, that would be helpful to me.
I mean, when a business has a metric that they tell you is important for a long time and then
they suddenly tell you it's not important, you got to read into it a little bit.
They're a huge business. They moved on to bigger and like higher levels of abstraction.
Just look at the growth and tokens.
Yeah.
Yeah.
Don't worry about anything else.
What he says is that there are product changes and policy changes that actually drive better monetization,
but at the expense of paid clicks.
And that's probably AI searches and stuff like that.
You'll see in the 10Q paid clicks were up 4% year on year.
But a number of factors affecting these metrics from quarter to quarter, such as advertiser spending, product changes, policy changes,
user engagement. So it's really important when it comes to pay clicks and CPC to avoid drawing
overly broad conclusions solely based on these metrics. Don't put me in the truth zone on this,
he says. So Ben Thompson, this is exactly what you said. I don't even think you pre-read this,
but you basically have Ben Thompson working in your head because this is what I said. When
Ben Thompson came on the show, I was like, I think your way of thinking has been so ingrained into
my mind that I think that I have an original thought and you've already thought it.
Okay, so this is what he says, and it's literally what you just said.
The more that management tells me not to pay attention to paid click rates, the more I want to pay attention, which is exactly what you just said.
Regardless, once again, the fact that pay clicks were up 4% and search revenue was up 12% makes it clear that search growth is primarily being driven by higher prices.
And so the actual number of clicks is up 4%.
But revenue is up 12%.
that means that they're monetizing each click better.
But people are obviously going to read into,
oh, paid clicks aren't growing that fast.
Like the actual pie isn't growing that fast.
They're just getting, like, it's basically like, you know,
once Instagram Reels is popular, everyone's watching it,
then you just got to put more ads in the feed, right?
And that's kind of, it seems like what they're doing,
and that's what's driving search revenue up 12%.
AI overviews is another question.
This is a funny one where,
basically the chief business officer Philip Schindler Google says basically says that
AI overviews are monetizing as well as other Google searches and Ben Thompson says given the fact that
the vast majority of Google searches don't monetize at all because people just click on the link
that's what I was about to say oftentimes if you're searching for information you can have very
low purchase intent yeah like how many times a day do I see?
search for a specific fact and never would have, you could show me the best ad in the world
and I wouldn't click through because I'm just looking for a fact. Yep. So if you're looking for something
like, you know, Hulk Hogan's age, that's not a purchase intent. If that comes from an AI
overview or it comes from a, you know how they used to have those like knowledge boxes or like
we would pull from Wikipedia? Or if you click on Wikipedia, none of that is making Google any money.
So it really doesn't matter the UI or the actual underlying technology to get you that answer.
And then Gemini is on absolute tear.
Really remarkable.
How many monthly active users do you think the Gemini app has?
These are MAUs, not D.AUs.
On the mobile app, web app combined?
I think this is probably across mobile web and desktop, but I would assume mobile.
70 million?
450 million.
Ooh.
Big, right?
And it doubled.
Like, I guess, I mean, they kind of get the, it's kind of a, they have a cheat code because
everybody already has a Google accounts that are like signed in.
Yep.
But in term, I don't know.
They're monthly.
And what we know from semi-analysis is that they're not taking share of queries that much,
but 450 million downloads on an app and monthly active users is pretty, pretty high.
And so if there's, if there's a world where Google can build a business around, if they can bring
in ads faster and keep the Gemini app cheaper and offer better, better products.
And like, you get deep research, you get agent, you get the $200 tier, the ad free, if OpenAI
and ChatGPT has a $200 tier that's ad free, and then Google's giving you the same product
and the same experience, but with ads for free, like that feels like an Android iOS battle going
on.
That feels like something that could actually be pretty sustainable and kind of drive this like
a little bit of a duopoly. I don't know. We'll have to see how it goes. But
Daily Request grew over 50% from Q1 to Q2. And I think everyone is pretty surprised by that.
And I was also surprised when I went and pulled up the Gemini app when I went to go download
it, the number of five-star reviews is like hundreds of thousands. And I was like, okay, this
is very serious. And that reflects the actual number that they shared, 450 million monthly active
users. So still a lot of work to be done. I was very frustrated when I went to go get V-O-3.
I got the Gemini app and they were advertising V-O, but I couldn't access it. Is Gemini
a default in Android yet? I don't know. I imagine that it has to be pre-installed in the next round
of Android phones that go out. Why would you not want that pre-installed and there? But I would be
surprised if that's what driving it because I mean how many Samsung galaxies have they sold in the last
quarter probably not 200 million right I doubt that that's what's driving the growth but maybe that might
be an interesting thing how many of them are pre-installs preloads but even then you have to open it to
become to become an MAU but yeah maybe maybe they're testing maybe people will churn and go back to open
AI and chat GPT Android users have had access to Google Assistant for a long time yeah that's getting
phased out it's just going to be Gemini yep
Intel now expects to have 75,000 employees at year end, down from 116,500 in June of 2024.
That's basically one year ago.
That's a massive cut.
NVIDIA is on the other side of the trade.
Nvidia CEO said they now have 42,000 employees yesterday up from 36,000 in January of 2025.
Massive shifts.
It's crazy to think about the market cap per employee difference there.
It's pretty remarkable.
If you're cutting costs, you've got to get on ramp.
Time is money.
Save both.
Easy use corporate cards, bill payments accounting and a whole lot more all in one place.
So the news is that Intel has a ramp problem.
Yet they really should get on ramp.
Lip Bhutan.
I know you're listening.
You should get on ramp.
Lip Bhutan.
So this is from the Wall Street Journal, the business and finance section.
Intel is going to lay off 15% of their workforce.
Chip Giant stands at a strategic crossroads.
The CEO warns no more blank checks.
Intel detailed dramatic steps to revive its sagging fortunes, outlining layoffs for 15% of its workforce and scrapping plans to spend tens of billions of dollars on new chip facilities in Europe.
Ooh, bearish for Europe.
I didn't realize that was going on.
The chip making giant said Thursday it would refocus its strategy on the highly competitive market for AI chips,
regaining market share in personal computer processors, and developing its advanced 14A technology to sell to large customers.
It's like, okay, we're going to narrow down.
We're just going to do three incredibly difficult things.
We're going to compete in the most aggressive AI chip market.
We're not just competing with InVIDIA, but also the TPU from Google, all the upstarts,
GROC, Cerebra, all these different companies.
So we're going to like go from zero to one there.
And then we're also going to turn around our personal computer processing market.
Bold.
Bold.
Intel, which has long dominated the business of making.
Chips for laptops and desktop computers fell far behind competitors like
NVIDIA, AMD, and TSM after it failed to anticipate the surge in demand for the powerful chips
fueling the artificial intelligence boom.
Liputon, the CEO, the new CEO of Intel after Pat Gelsinger stepped down about a year ago, I believe.
He said, there are no more blank checks, he wrote in a memo.
Every investment must make economic sense.
Love to hear that.
What is the nominative determinism of lip Bhutan?
I hate to put you on the spot.
Hitting the beach, getting a tan?
I like that.
I can see it.
I can see it.
Maybe if Intel doesn't work out, he can get into cosmetics.
It's like get a tan with this tanning oil, get some lip balm, lip balm tan.
Yeah, there's something that, there's something called lip blushing.
Where I think it's like a mild tattoo.
So maybe if this whole semi thing doesn't work out, he could get in.
into a lip-blushing franchise game.
Yep, I agree.
Revenue in the June quarter was roughly flat at $12.9 billion,
beating Wall Street's expectations.
The quarterly loss, though, widened to $2.9 billion for the quarter
from a $1.6 billion loss in the year earlier period.
The results represent the company's six consecutive quarterly loss,
extending its longest streak in 35 years.
It's got to suck to be in a position where,
computing broadly, computers are doing incredibly cool things.
AI is magic.
We pass the touring test and you're not a beneficiary.
You're losing money.
And it's because of a bet on, you know, the server and these large-scale CPUs and not getting
into GPUs and then missing mobile.
There's a whole bunch of things that went into it.
So sales and Intel's PC chip division, the company's largest segment, fell 3% from the year
earlier period.
I remember about a decade ago, I built a new, you know, math.
massive PC rig to do
CGI rendering on it.
Intel was as one does.
You weren't building it to
as a gaming rig? I did use it for
a gaming rig. That's John's Vice.
John's Vice. He said
there's market research. I need to
understand what the gaming market's going. I need to
understand the future of VR.
To your credit, I think
I think you beat your
video game addiction. I did. I've played in
years. And so
it's an interesting time for Intel.
I have some more information here.
Do you remember six months ago there was the rumors floating around that Elon was a potential
buyer that feels so long ago?
I was propagating those rumors.
And ultimately it feels like he got the fun experience of a turnaround at Twitter.
Does he want to do that again?
I don't know.
I mean, my take when he bought Twitter and turned it into X was that it was exciting.
I thought that he could make it a lot better.
He has in many ways made it a better product.
We stream on it now, and it feels like it's still a vibrant community, and there's a whole bunch of new features, good stuff, bad stuff.
But overall, I think he put the company back in startup mode.
They're shipping very quickly.
Interesting things are happening, and he's making plays in an interesting way that I like.
But at the time, I was like, okay, $44 billion.
There's something like $50 billion from the Chips Act, maybe going to Intel and foundries in America, run this back and marshal the same amount of capital, let him buy Intel, turn that around.
That feels like something that Elon would be uniquely equipped to turn around.
It would put us on a very different path if he got into semiconductor manufacturing, but it would be a huge challenge and maybe it wasn't as important to him.
So I don't know.
I mean, only a week ago, a small company called AOL.
AOL.com was posting that is Elon Musk about to buy Intel.
So this feels like very, you know, Dylan, Dylan Patel on January 17th saying Elon's jet is in Florida,
Global Foundry's jet is in Florida, Qualcomm's jet is in Florida.
But ultimately, a lot of people were in Florida at that time.
Well, if your jets flying around the world, you've got to take your jet to a wander.
There, find your happy place.
Find your happy place.
Book of Wander with Inspiring Views, Hotel Great a Men,
these dream events, top tier cleaning,
and 24-7 concierge service.
It's a vacation home, but better folks.
And so, Dylan Patel, speaking to Dylan Patel,
he actually hung out with Lip-Buton at a conference,
and he has this hilarious story
where he clearly wanted to meet Lip-Buton
and spend some time with him,
and everyone's coming up to Lip-Buton asking what the future of Intel is,
and so he goes up and offers to make him tea and makes his tea for him,
and they sit down and they have tea,
and they like, and I think,
Dylan Patel really understands like tea culture and knows what makes for a good cup of tea in the
same way that someone like a coffee snob knows about good coffee. So they have tea and he and Dylan
Patel's kind of picking his brain and and it just feels like Liputon's overall goal is just layoffs
reduce cost write the ship refocus and so what's interesting is that we talked to Ben Thompson that
I wanted a clear I wanted a I wanted a clear narrative I wanted something like oh it's obvious just split the
Foundry and the design business split up Intel into two companies.
And that will solve all the problems.
But everyone seems to agree it's more complicated than that because part of Intel's
foundry business is that they design their own chips.
And so they're both their customer and their supplier and breaking those up
might be more difficult.
It's not a cure-all.
It's not a panacea.
And so it is more complicated.
So there's not a super clear path forward.
It's a lot of hard decisions.
It's a lot of cuts to employees.
And that's what we're seeing today with the 15% layoff.
There will probably be more in the few.
as Intel continues to downsize the workforce.
Really, really rough for morale,
knowing that the workforce will just be,
continue to get cut into, you know, like you said,
probably not the last.
Yep. And so they are focusing on,
the direct quote is refocused strategy
on the highly competitive market for AI chips,
regaining market share and personal computer processors
and advancing the 14A technology.
Now, the problem is that Intel is still more expensive
than TSMC on a normalized per wafer basis.
This comes from this comes from semi-analysis.
So they have the Intel 3 node, the 18A,
and that goes up against the N5, N3, and two nodes
from TSMC and across the board,
Intel is more expensive on a per wafer basis.
So this is at their own fabs.
They're trying to catch up.
They're trying to create chips that are as powerful,
but the name of the game of the game
game is always cost.
Yep.
Yeah.
Semi analysis says the company has cost discipline in its DNA, talking about TSMC.
Intel, not necessarily.
This manifests in many ways.
TSM has more aggressive cost down targets and exercises its leverage on suppliers.
It does not use the copy exact dogma that creates unnecessary overhead and resistance to
improvements.
Hence, Intel is now moving to copy smart.
Are you familiar with the copy exact strategy?
No.
So when Intel built the original fabs,
What they would do is they would build this, I mean, it is an incredibly precise process.
So you can think of lithography is basically etching.
That's why that company, that semiconductor company is called etched, because you're etching grooves in a silicon wafer.
And that's where when you put electricity through it, it goes through a series of gates.
And that's what a semiconductor is.
And that's how you create magic.
That's how you create magic.
Yes, it's the spice.
The Dune analogy is the most important one here.
But basically, you have to etch these grooves at as small as it's smallest scale as possible.
So three nanometer.
Silicon atoms are one nanometer.
So you, in theory, cannot go smaller than one nanometer chip because the space between the atoms is only one atom or one nanometer.
So this is incredibly small.
And so you basically have to shine like a laser or some sort of light or some sort of radiation to actually etch into the silicon to create the grooves, basically.
This is very, very high level abstraction.
But in order to do that, they get these mirrors
from a company called Trump, which is unrelated to Donald Trump.
But and Zeiss makes these lenses and they focus all this stuff
and this liquid tin gets like, you know, dispersed
and then they bounce light off of it.
It's this crazy process.
The mirrors are so flat that if you if you like blew them up
to like the size of the moon, you would still
would not be able to see a groove.
even this hot. It's like the most precise process in every single one. By the way, Intel missed
opportunity to create the TPU. Google's obviously owning that right now, but if Intel had said
we're making Trump processes. That's back. It's back. I mean, they're already public. Yeah,
I mean, you know, what's the chip that's going to be in the Trump phone? The golden,
the golden American made phone. It should be an Intel processor. Who knows? American made. So the,
the semiconductor manufacturing process is so.
precise that apparently a TSM, like if there's an earthquake or anything like that, everyone,
they don't even need to send out a notification. Everyone just knows, go to TSM because deal with
everything because the slight change in like the road noise or slight could like miscalibrate the
machines. If it like rains too much, there will be extra salt in the parking lot that will get
tracked in. Even when they go into the clean room, it'll get tracked in and the small sodium
particles will throw off the yield. So all of this is about yield. They'll make a ton of these wafers.
there'll be small imperfections. It ruins the whole wafer. That's been a big problem with the wafer scale.
Which is why TSM getting any yield in Arizona, despite setting up, you know, this new facility so recently, is a miracle.
It's a miracle, yes. And so the copy exact dogma was it is so hard to build a fab that manufactures semiconductors,
semiconductors reliably at good yields, that when Intel figured out how to make one fab, they said, let's make a
second and let's change nothing. And so they build a building. They build the exact same foundation.
They'd build the bathrooms would be in the same place. If there was two urinals in one bathroom,
like there would be two urinals at the other one. Like everything was exactly the same.
Basically extremely superstitious. Yeah, basically because they were like anything that changes like
if the water flows through the pipe in the bathroom at the wrong flow rate, it might throw off the
amount of molecules in the air over here and the atoms over it.
It's like it's crazy precise, right?
And so that worked for Intel, but it had this problem, which was that every once in a while,
you do want to make an iterative change when you're building the next fab.
And you do want to increase yield by maybe not copying exactly and doing things slightly differently.
And so now Intel's pivoting to copy smart, only copy what's actually improvement instead of just
copying everything exactly.
And TSM has never held themselves to that same standard.
And so customers are likely baselining the 18A Intel node against N3, three nanometer nodes,
TSMC, given the characteristics.
But Intel will have to be aggressive on pricing if they want to compete because they are not
competitive on the actual cost of the wafer.
And so they would need lower margins if they want to compete.
And so you can think about Intel as having kind of like three feature products that people
are focused on.
3, which is their 5 nanometer class.
That one is fabbed in Arizona and Oregon and Ireland.
These are at Intel facilities.
Intel also has the Intel 18A, which is at the same sites plus Ohio, and this is competitive
with the two nanometer class from TSM, and then they have the 14A, which is supposed
to be 1.4 nanometer or below.
This is the most cutting edge, extreme ultraviolet, really, really aggressive lithography.
And this is also made in America, which is great.
And these will compete with NVIDIA's Blackwells
and then the next generation Blackwell successor.
And so they're going head to head, but the real question will be,
can they go head to head and still squeeze out a decent margin
because the NVIDIA TSMC partnership is really, really strong.
They both have good margins, and they've really optimized
for cost and reliability and yield.
And Intel has kind of lost it.
has kind of lost a step there.
And so they will probably need to get on Linear to make this work.
Linear is a purpose-built tool for planning and building products.
Meet the system for modern software development, streamline issues, projects, and product
roadmap.
So Lip Butan, if you need an intro to the folks over at Linear.
Reach out.
We'll make it happen.
Reach out.
And we'll figure it out.
And Intel is, of course, down almost 10% today.
market is not loving much of anything happening over there right now.
Yeah.
So semi-analysis continues saying Intel, the home of Moore's law, Gordon Moore, of course, worked at Intel and coined Moore's law,
the idea that the number of transistors will double every few years on a silicon chip,
allowing for more compute power, basically at the same price.
They're evaluating if it will continue at the leading edge.
This is what moves the stock, in my opinion.
more than the 15% layoff.
The layoff seems like reasonable downsiding,
but deciding, hey, we're not even going to compete
on the most advanced semiconductors,
which is what Elon, Google, Anthropic, Sam Altman,
every single company is like, give me all of the best
and give me hundreds of thousands of the best.
The rest of the stuff is like, okay, I'll go to anyone
because I need a Wi-Fi chip in my toaster.
So the quote from the 10Q, from Intel's 10Q,
is, however, we are unable to secure
significant external if we are unable to secure a significant external customer and meet the important
customer milestones for Intel 14a we face the prospect that it will not be economical to develop
and manufacture Intel 14a and successor leading edge nodes on a go forward basis in such event we
may pause or discontinue our pursuit of Intel 14a and successor nodes and various of our
manufacturing expansion projects.
And semi-analysis says, just like that, we could be talking about a TSM monopoly and the death
of American-made semiconductors forever.
Very dark.
Up next, we have Casey Nystatt.
Recently, the YouTuber, the creator that needs no introduction.
Working on the chromatic, which we've been playing in the studio, working on the M-64.
How are you doing, Casey?
There he is.
Gentlemen, good to see you.
Welcome to the stream.
What's new in your world?
Are those the nothing year one?
Give us a little review.
Oh, yeah.
These are fantastic.
I should take them off because the noise canceling on these is,
it's like too good.
And I'm at home right now.
My kids were screaming two seconds ago.
But yeah, these things are fantastic.
Yeah, we had Carl Pan on the show a week ago.
And he put them down and I was like, I was too afraid to ask like,
oh, are those for me?
like are you going to leave those for me?
I kind of want those.
I need a new pair.
I'll have to pick one.
I'm not enough of an audio file to know what if something sounds good or not.
It's either good or it's not good.
Yeah.
Physical switches, like buttons you can touch.
Yeah.
I really like.
And the, like the Apple, I don't know what they're called.
What are their AirPod?
AirPod Maxes, yeah.
AirPod Maxes.
There's no on-off switch.
Yeah.
Like I can't.
There's like digital crowd.
I need an on-off switch.
Can you have that?
I like that.
These are great?
It's key.
Yeah.
Are you a big teenage engineering guy?
It feels like kind of like that, that they're almost coining like a trend that's like
becoming more mainstream now.
Teenage engineering is the only company whose products I buy religiously, even though I have
no idea how to use any of them.
The same thing happened to me.
I bought the little keep.
I was like, I'm a musician now.
Couldn't figure out how to make a song.
I'd use it.
I love it.
It's amazing.
It's just so beautiful.
It's so beautiful.
It's so beautiful.
Someone that cares that much.
about the craft. I want to be part of that. Support them unconditionally. Yeah, so tell me about
mod retro, how'd that come together. What is the news in your world? You know, the mod retro thing's
really funny because my video says all this, but like I'm a big retro gamer. I'm guilty of
sometimes playing Call of Duty on my Xbox, but it doesn't work out when you got a wife and kids.
You're not being guilty. Every man should have an allocation of time daily for Call of
duty, you know, getting on rust. Getting on rust with your boys.
So close to that W and then the door comes flying open, the children come running in.
It's challenging. But I'm 44. So like apex of video games for me was like 1989, I think,
getting a Game Boy the first year they came out for my grandmother for Christmas. And like,
you guys are younger than me. But before that all we had were those like LED LCD games that were
like really janky, like the tiger games and they were terrible.
And the first time I turned on the Game Boy and like saw the Nintendo come down,
I was like, holy, this is such a moment.
And then Nintendo 64 came out when I was, I was like just getting into high school as a freshman.
We used to sneak out of high school, get on the city bus, like the regular bus,
and then drive two towns across and then walk a mile and a half to Toys R Us to sit in Toys R Us and play the demo of
Mario 64 when that thing came out.
I think it was in 94, so I was 12 or 13 years old.
So I love that stuff.
And Mod Retro, when I first learned about it, when I first learned about the Chromatic, their Game Boy, I thought it was really stupid.
I didn't understand because you can get those Chinese ones off of Amazon for 50 bucks.
And a friend of mine was like, no, this is great.
They're doing great things.
Do you want to talk to Palmer about it?
And I'm a huge Palmer Lucky fan.
And I was like, I'd love to.
And I don't know that I've ever been evangelized so much in my life.
Like, by the end of that call, he didn't just convince me, but I was like,
I felt like an idiot for not seeing what Mod Retro was.
And then as I got to know Torin, who is the CEO of Mod Retro and understand the vision for the company,
I was just so, like, overwhelmed.
I was like, this is the most, like, beautiful vision ever.
I don't understand the business of it.
it makes no sense to me, but the fact that these guys have the guts to do this, like,
can I be a part of it? And I think I pitched back to them what I understood the company was.
And they're like, that's it. That's what we want to say. And I was like, all right, give me a job.
And my job will be to figure out how to communicate that. And we'll make videos and stuff.
And they're like, sure, but we're not going to pay you. And I was like, great, I'll take a business card.
And it's been great working with it. I also, I'm an investor in Mod Retro. I have a vested interest in them
succeeding but I mean that's not the that's not where the passion to be a part of what they're up to
comes from for me yeah so many places we can go with this uh this is fantastic um what uh yeah
do you think that there's a world i mean that i love the handheld gaming stuff i my my experience
having kids was i stopped playing console games the n64 was actually my first console ever and
uh but once i started your games uh super uh maria 64 for sure
Sure. Golden Eye was big. Big head, golden gun. You got to do that. And then a couple other,
Donkey Kong and was never really into the Mario Kart racers, but then Smash Brothers kind
of took over and that was the real competition with everyone eventually. I think what's exciting
to me is like building new consumer hardware that will still turn on and work and bring joy
20 years from now. I had the game, I have like my Game Boy Pikachu edition.
from growing up. And I, when Mod Retro came out, I went and found it and I turned it on and it
worked. And that was like such an amazing moment for me because like when like I haven't, I've got old
iPhones lying around. I've never been like, one, I've never been like, oh, I should turn that on.
It's going to be fun, right? Because it's like, it's not evergreen. It was of the moment and you just
move on. And so I think if Mod Retro can do anything, which is like make consumer hardware,
which is so disposable today across all these different categories and make it.
it so that yeah you're going to get your mod retro or your m64 you know this year and then you're
going to turn it on in 30 years and like you know bridge generations yeah yeah you know it's i think
there's there's it's easy to sort of shit on um planned obsolescence because it is real i think of that
like we woke up my house woke up this morning at 730 a m because the refrigerator repairman
finally showed up and was banging on our door at 730 in the
morning the dog was freaking out because our two-year-old refrigerator doesn't work. And this is a
refrigerator that has Wi-Fi. There we go. Let's give it up for Wi-Fi. Everybody's always
everything. It doesn't work. It doesn't work. And when I think about that, it's like that
refrigerator that we had as kids with the one big heavy aluminum door, like it just worked. It
worked forever. But in order to keep selling shit, you have to keep coming out of new things.
I think that's the negative of planned obsolescence. But I think when it
comes to consumer of technology, there is an argument for having to keep up with the rate of
innovation. You know, like new phones that come out, every time you get a new phone, it does do
something that your other phone didn't. So there's maybe a reason for that. But I think with that
sort of tidal wave of innovation that feels faster now than it ever felt when I was young,
I think we lose some great things. And, you know, my understanding of Mod Retro, at least what I
want it to be. And I think what Palmer and what Torin also want it to be is like, let's identify
consumer electronics that people just love, like had an unbelievable relationship with.
They really, like the love I had for my Game Boy, I don't know that there was another thing
that I owned through my adolescence that I treasured more than my Game Boy. And let's bring
them back and let's do them justice. Let's build them so they last forever. I think Palmer's
quote when I was interviewing was, we don't want to build another Game Boy. We, we don't want to build
another game boy we want to build the last game boy like the last one that ever needs to be built
and that's the vision with m64 as well like you can get emulators that kind of they kind of work
um but let's let's build the thing that that you know you and i had john when we were kids and let's
have it last forever and i you know i just think there's so much romance in that when you start
digging deep you can start to see products everywhere and you know mod retro's tiny for a couple
people working out of a small office, but like the list of products that we want to build,
the list of ideas that we have is, is endless. And that's like a, that's a really exciting thing
to take on. It's also such an interesting company because you're trying to recreate things of
the past that were good products and you want to improve on them, but you need to stay true to
the original product. Otherwise, you know, what do you do? I mean, it's not to say that that Mod Retro
couldn't one day create, you know, novel, totally novel products. But it is like an interesting
constraint and challenge. And you actually have to, it's really, in some ways it's easy because
you know exactly what you need to build. But in other ways, it's harder because you're taking a
product that was almost perfect in its original form. And still, like, you need to make it, it should
be better. Otherwise, you know, what are you doing? Yeah, you know, one interesting challenge,
and I'm not the right person to speak to this.
I'm not the technical guy,
but to make the screen match the old Game Boy screen was an exhausted process.
So when you buy one of those handheld emulators that looks like a Game Boy,
the Chinese-made ones,
they have fairly high pixel density screens on them.
So in order for them to give the look of an old Game Boy,
you're using multiple pixels to emulate a single pixel.
So it's inaccurate.
And real psychopaths, I'm not one of them, but I appreciate it.
Real Psychopaths on Twitter.
have done like the super zoom into a pixel,
and you realize that Mario is like jumping a half a pixel too lower,
a half a pixel too high within the frame
because of the limitation of the screen.
And Torin and Palmer's religious obsession with matching that screen
was one of the hardest things to overcome.
So it was actually harder to build something
that matched the quality of a product that's 20 years old
than it would be to actually get the latest and greatest screen
and just plug it in there.
Yeah, I remember Palmer saying something about like a couple of the companies,
the screen is actually rotated 90 degrees.
So instead of the scan lines coming down this way,
they go across this way and then they just transform it at the last second.
But it's like this bizarre, bizarre thing that you would never really notice of.
But it's this craftsmanship that actually you feel, I feel like.
And it feels like something that's just like been lost in this like everything's disposable.
Everything's junk.
Everything's a knockoff culture.
And it feels like,
I don't know.
Like, it just feels like it's worth it to have stuff that exhibits craft and taste.
And even if I don't, even if I'm not the one that can tell that Mario's one pixel too low when I do the jump, like the fact that the craftsman worked on the product means something.
It's hard to put an exact, like, quantitative value on it.
But you feel it, right?
That is the gamble that is the company.
Oliver said that in my video, but he's like, you know, maybe nobody cares about this.
but weirdos like you and me, but that's enough.
And I think it's like, there is an argument that's like, well, who cares if it's off by half a pixel?
And if you're one of those people, totally cool, you're well, there's plenty of products in the market for you.
But if you're someone who does care, if you're that weirdo that buys teenage engineering products
because you just value the integrity of the product so much you want to have it, then, you know,
there's a place in this world for companies like Mod Retro.
Yeah, what do you think about like the temptation to just make like one small change?
the chromatic has a USBC port on it.
That's a huge upgrade.
But you could easily turn this into like, well, like, you know, we have the technology
to make the M64 handheld.
And then, you know, then you're in switch territory.
And all of a sudden it's like a completely different product.
Right.
I look, that's ever present.
And that's the problem with sort of limitless, you know, like when Nintendo was building
this, what was almost 40 years ago, 35 years ago now, they were so limited by what the technology
enabled them to do like when you think about the Sega game gear I don't know if you ever had one of
those great product this big but it was the first one that had really great color screen on it and
it took six double-a batteries instead of four like the game boy but the battery life on it was like 40
minutes yeah and um do you remember the n64 like expansion pack that you put in to like double the
memory that was yeah dude i remember that would about the rumble pack that shipped with star fox
that was like the greatest innovation ever my mind exploded when the controller showed
Yeah, do these add-ons because they couldn't bake it all into the first product.
And that's indicative of the limitations of what tech can do.
And when you look at like, you know, I don't know what Samsung announced last week, two weeks ago,
unpacked and you're looking at what the limitations are today of like a folding screen that's as thick as 10 sheets of paper,
you realize how far we've come.
But when you go in the other direction, there's kind of no limits and you're looking to make something that was made 30 years ago,
The problem is like where do you draw the line?
And I think that's a really, it's a really interesting thing to try to overcome and confront.
Yeah, what can you teach me about the lore of, in the video camera world?
I was looking at a cool, new music video and it had this fish eye lens and this grain.
And I was kind of digging in.
It seemed like they shot it on like a Sony skate camera with mini DV tapes.
Like this feels like something that I was looking like, maybe I could buy one on eBay, but it's probably broken.
and I want someone to go remake it.
But then, of course, you always have like,
oh, you could just like throw the filter on there
and premiere or whatever.
But what are some of the iconic video cameras
or just like creative tools that might, you know,
be worth revisiting at some point?
It's such an interesting examination.
And your question's great because my family and I are out
in Massachusetts for summer vacation.
And there's a lot of kids around.
Like we went and got ice cream last night.
A lot of teenagers.
around. And a lot of these kids come up and they ask me for selfies. And the amount of teenagers
that come up to me and ask me for selfies and they're carrying the point in shoots that we had
in like the 2010s, like before your phone camera was good enough. Yeah. They all carry them. No one
makes that camera anymore, which means if you have one, you have an old one. And every one of these
kids has it. And when I ask them, because I'm curious, like, why do you carry that? They're like, I love the way it
looks. And I think we've reached this point, like iPhone, cell phone photography, it all looks
still perfect in a way that it almost becomes artificial. Like, I think the iPhone 5 was the last
iPhone where when you took a picture, it just sort of took a picture. And then after that,
every time you take a picture now on any modern smartphone, it takes a picture and then runs
it through an algorithm to make the picture sweeter and cleaner and sharper and better for you.
And I think there's sort of this yearning for something that feels more real and authentic.
it's like you look at a you're at a store looking at a picture you know a camera from a picture from
2010 uh or a camera or a picture from an iPhone today is like you're at you're at the grocery
store and there's the organic apples and they look they look good but like they're a little
fucked up and and and you know they may be like whatever part of it's kind of rotten and then you
look over and you see the perfect apple and like intuitively you know that you're like it's a
little bit too good to be true that Apple over there.
And I think, I don't know, the other thing that's real is removing the camera, like,
adding the camera to the phone has been one of the greatest innovations of this century, right?
In many ways.
But now removing it, removing the camera from the phone and being able to leave your phone
and just bring a camera around is also an innovation, right?
Going, going backwards.
And I think that's the other thing that kids like and I've found that's nice.
if I'm going to the beach with my kids, it's nice to be able to bring a camera but not have my phone.
Yeah.
My daughter is 10.
This is the first summer she's allowed to walk around with their friends without a parent.
And she has a flip phone.
And she had this whole argument for getting an iPhone that has nothing on it but the phone
and messaging.
And my wife and I had this discussion and the reason why we said, no, it has to be the flip phone,
is because of the camera.
like it introduces a new level of
sort of attention and why you're in purpose
and the reason why we wanted to have a phone
is simply to stay in touch with us no other reason
but the minute you introduce this other sort of novel
aspect of it it becomes much more of a social dynamic
and a social consideration
and the way that you're trying to get away from that
but I think just going back to the camera things
is such an obsession of mine
I think that we are quick to
quick to ignore or look past the relationship we have with the aesthetic that a camera yields.
And when you see those pictures off those old point-in-shoots, they look like something specific.
Like when you were talking about that old skateboard fish IDV look, it looks like something specific.
You have a relationship with that.
When we see stuff that looks like at the VHS, we think of the 80s or the 90s.
And I think now there's just sort of this generic aesthetic across the board, this like crispy, flat 4K phone thing.
and there's this desire to have something that it has some sense of identity attached to it.
And that's why we're seeing these sort of Gen Z types, you know, looking for older tech
that reflects more of who they are, more individuality.
And I think that's a trend that we're going to see continue.
Yes, this generation's vinyl.
Yeah, I've joked that I want to film the first podcast on Panavision film or something,
just spend a fortune developing the film.
What other consumer tech categories are you excited about?
We're having the founder of Wave on in 20 minutes,
and they got like 12 million views yesterday for launching like sunglasses that will just live stream constantly.
Do you have a ratio of positive to negative mentions in those 12 million views?
I mean, I think everybody, people had a viscerally negative reaction to it.
That's my take on it as well.
And it makes me think, you know, my software development company being my startup, we started that company in 2014,
and a little known aspect of that company is initially it was built around Google Glass.
No way.
And we actually, you know, we rewrote the code.
We rewrote the software that Google Glass ran.
So it had a singular function, which was you push a button like this.
It captures 10 seconds and immediately shares it to your feed.
That's where we started with that.
And I remember meeting with Google and they were excited about it and they showed us what Google Glass 2 was going to look like.
And we're like, fuck, yeah, we started raising money based on that.
And then a week later, they announced they were killing the entire Google Glass program.
And we backed off.
We're like, we'll just do it on the phone now.
But I think when you ask about sort of the social impact of being able to live stream all the time or the negative reaction that we're seeing based on waves video they posted yesterday,
I think the social dynamic is something that is often overlooked in the hardware startup world.
I think of the Humane AI pin, you know, a really good friend of my work for Humane
and obviously super excited about new technology.
Yeah, Sam, which parenthetically, you joke about Panavision for a podcast.
Sam Sheffer has in his studio for his live streaming setup a VHS camera hardwired into his deck
so he can be live streamed from VHS.
That's amazing.
But Sam would be around me.
I tried to hire Sam, by the way.
We worked with him on a project and I was like, he's way too hot.
He's way too hot.
He's got to be soul.
He's way too big of a deal.
Sam's the best.
But when I'd be around him and he had his AI pin on, I was always sort of looking down
at that or like thinking about what I'm saying and uncomfortable about, you know, speaking
openly to him.
And I think like that's what I mean by social implications.
Like, you know, my phone is on my couch right here.
If we're sitting together and I'm holding my phone like this the whole time we're talking, you're uneasy about that.
And so when I think of a pair of glasses that are live streaming or at least have the capability of live streaming the whole time, when I look at them, I'm uneasy.
And I think of this, you know, maybe the most extreme example of this is Apple Vision Pro, which, you know, blew my mind when I got that thing.
Like, I made the most glowing video about it because it was the greatest technology I've ever used.
but later that night, because I made the video the same day I got them,
I'm at home using them.
And my wife is like, Casey, take those fucking things off your face and pay attention to your kids.
And I was like, oh, you can't wear these around other people.
And I was like, how do they not see that?
And so I think about that because like we're sort of accustomed to people using their phones and it's kind of okay.
Like we're used to this.
This is not okay.
And so when I think about wearables, I think that that is going to be a gigantic thing to overcome, which is sort of the crazy.
So Amazon acquired a company got announced this week called B, which is a brace after everything they face with Siri,
series listening to me.
The B band just listens to you all day long.
Everything.
Everything.
And it's cool.
Like I think all new tech for the most part is cool.
do I want my team to be wearing a bee bracelet?
Are we going to allow people to wear bee bands?
This might be a bee free zone, you know?
I'm not going to have any friends that wear bees.
I don't have any friends anyways, but if you have a bee, it just means like we can't hang out.
Yeah.
Because it makes me uncomfortable.
And look, I think there's an argument that's like, get over it.
Like, you fucking Luddite, like, this is the direction everything's headed and you're being
recorded all the time anyway.
Sure.
But in the interim, I do think, like, there's a, there's a, there's a,
learning curve. I think that Meta's decision to put wearable glasses with a camera on them in
Raybans, the most common sunglasses in the world, was brilliant because we're all familiar
with this pair of sunglasses. There was no learning curve. There was no like, what's that thing
on your face? We know what it is. I think how emphatic they are about having the indicator light.
There's no way you can turn it off. If you cover it, they don't record. There's some degree,
at least there's a task. That's important. My question for the Wave founder,
in 20 minutes is should your glasses be bright red and have like, you know, a circle in the middle
of your head that's flashing that says I'm recording.
Yeah, I mean, if you, if someone shows up with a TV camera, like I don't feel like, oh,
this is in violation of my privacy.
I'm like, I know exactly what's going on.
The news is here.
And if I step in front of that camera, I'm on the news.
Like, we have a social understanding of that.
You still might not want to be around it.
Yeah.
And it might be like, actually, I'm going to turn around and walk the other way because I don't
want to be seen on this camera or whatever.
I don't know.
But there's an understanding there.
Yeah.
And look, on Waves website and the Q&A, there's a question like,
is there an indicator light?
And their answer is, yeah, but you can turn it off.
And so, like, I don't know that.
I read that and it makes me a little bit queasy.
Yeah.
As a guy who has a camera on him, you know, all the time.
And so much of the videos that I've made is about filming everyone
in the whole world around me.
I still think there's something honest about having that camera on your shoulder,
pointing a camera at someone versus, like, you know,
the glass,
whole movement of the, you know, Google Glass, which like by having this on your face,
everyone was uneasy around you.
I think it's a big hurdle to overcome as we eventually, like, figure out what this
hardware AI future is going to look like.
Yeah.
What do you think about like airplane demos?
It feels like all, there's so much tech where the demo is like, you'll love this on an airplane.
The Applevision Pro is a great example.
A lot of the, a lot of the handheld devices.
But it doesn't work when it's dark?
It's not too dark on planes.
It does work very well.
But it's this weird niche use case that feels like killer application and then you actually get out into
most of your life is not spent on airplanes usually. And so. Yeah, look, if that's the best you've got,
like I travel more than most people I know, we're still talking about, you know, maybe double digits,
maybe 10 hours a month tops. So, you know, $4,000 for a face computer that I use 10 hours a month on an airplane,
which, by the way, it doesn't work for me on an airplane. Like I didn't like it at all on an airplane.
Okay.
No, it would work.
Like, was it like claustophobia?
No, when you're on an airplane, you're surrounded by strangers.
Yeah, yeah.
So the idea that, like, I'm just going to go like that and watch Avatar with all these people around me.
You know, I don't fly spirit that often, but I have flown spirit.
And I know it goes on on those flights.
Like, it just, again, like the social implication of, yeah, the social implication of it.
You know, I think if that's the best you've got, then maybe, you know, maybe you're not thinking holistically.
enough about your hardware.
Yeah.
How do you spot talent?
You discovered Sam, someone in the chat was asking.
It's a great question.
If you have a framework for it.
It's a difficult question, but it's the same, I approach it the same way that I approach
investments.
And it's seldom the work and it's almost always the individual.
You know, like I think Sam is brilliant, but he's brilliant at
everything that he does. He's brilliant with the work that he did at Humane. He's brilliant
the work that he did at the verge before that. He's brilliant with his own YouTube channel.
You know, I've got a dear friend of mine, a kid named Hunter, who works in the building
with me. Hunter's a friend and we invest together. So Hunter's fantastic. And like, I don't know
what Hunter does. Because every time I have a conversation with him, he's starting some new
business or some new endeavor, like the work is almost irrelevant. It's the individual.
And I think it's like it's that mentality that you have or you don't have.
Not everyone has it.
I do think maybe you can get it if you don't have it.
But when I see that in people, I have a tendency to sort of gravitate towards those people.
And when I look at the, when I look around at the friends of mine that have some sort of professional relationship with a professional admiration for,
they all have that thing, that sort of desire to see it through, whatever that it may be.
So, you know, I guess the short answer is like, it's always the person, never the, never the product.
That's great.
Hunter's in the chat, by the way.
He says hello.
That's great.
Another question I have is we've been thinking about AI generated images, video, et cetera, is getting so good.
If it stays at this pace, you're going to be able to generate characters consistently.
You're already seeing this on Instagram, people just creating entire purpose.
personalities for influencers in different verticals.
Do you have any type of strong thesis around how that will play out if we're going to have sort of organic influencers, regular humans, and then, you know, these synthetic.
I've been thinking about in the context of, you know, an example.
It's like, I don't want the AI Andrew Huberman.
I want Andrew Huberman to get health advice from because I know Andrew and I trust that he's making the best to see.
decisions and studying, you know, and making, you know, these recommendations and understands
the weight of that. And you have, you have, like, a synthetic Andrew Huberman in five years.
Doesn't care if he convinces a million people to do something dumb with their health
because you can just shut the account down and turn a new one on. But I'm curious how you
think. Yeah, okay. My cynical take on it, which is, which I believe is accurate, I'd wager that
this is accurate, is that it's a tidal wave that none of us will,
will be able to overcome.
We can hold our breath for a while.
It is a tidal wave.
And I wish I had a better analogy,
but it's a little bit like when Toy Story came out in 1999,
it was the first computer-animated feature film.
And it was great.
I loved it.
But then five, six years later,
there was just this, you know,
onslaught of computer-animated films.
And I was like, you know what?
The hand-drawn stuff is better.
I missed that.
When CGI first started getting introduced into films,
I was like, no, practical is better.
I like practical better.
That's going to be the thing.
And it's like, no, you're going to lose.
And I think AI is probably the most existential version of that.
I think that it's just going to be so good that it's going to become irrelevant.
And old people like us might appreciate, you know, real human things.
And we might keep it alive.
But the generation behind us, my children, when they see hand-drawn animation,
they're like, what is this?
They don't care.
It means nothing to them.
So I think it's just going to get so good that it really doesn't matter.
matter and that that tidal wave is going to consume everything.
And I think that we're,
the progress that we've seen in the last couple years of how good it is
and how quickly it's developing is incredible.
But when you look at the capabilities of, you know,
the latest GROC and the latest GPT,
you look at how smart these things are,
you look at the sort of conversations you can have with any of these agents,
and then you look at how good the images that can be spit out by, you know,
Google's video or whichever AI you might be fond of.
It's like they're just going to marry really, really quickly.
And I think five or six years from now, we're going to start to see real sort of erosion
in the space because what they're delivering is going to be so good.
You know, like another example is like, we haven't had a number one song yet that's
completely AI generated.
But it's going to come out of nowhere.
It's going to be like gangnam style, which like the novelty of it allows us to dismiss
the lack of humanity that this song.
has. The first AI song that's going to be a number one hit is not going to be a Bob Dylan-esque song
that comes from the soul. It's going to be something fun and outrageous and we're going to forgive that
AI made it. And then slowly it's going to start to chip away. But I think it is a losing battle.
And the optimistic take on that is I think that there is going to be an extreme premium. But on the
humans that are able to sustain because of what they represent uniquely. You know,
maybe another bad analogy is it's like I love Marvel movies they're fucking
fantastic but as far as cinema goes like you know there's an argument to say
it's like those kind of artistry that we saw in the the 70s or 80s like the
apex of cinema where it comes from one minute when you think of a Tarantino movie you
think of you know a truly great filmmaker with a voice
Marvel movies are something else yeah they're fucking great and we love them we all
show up to see them and we're okay with that and I think that's going to happen
with AI, but it's going to happen at a rate of acceleration that we've never encountered before.
And it's going to be so good that we're willing to forgive it.
And I think it's going to leave a handful of people out there.
Maybe Andrew Hoveman will be one of them.
I hope so.
I'm a fan of his as well.
But it will put an extreme premium on the sort of human voices that are distinctly human,
that distinctly represents something that AI could never.
When you look at the landscape of media, a lot of that shit could be replaced by AI.
So the power law gets steeper.
Yeah, absolutely.
That's like a five-hour conversation, by the way.
Well, we'll have you back on again soon.
This is awesome.
And congrats on your new fake but very real role at Mod Retro.
I appreciate it.
Thanks for the time, guys.
Have fun in Massachusetts.
We'll talk soon.
We'll talk soon.
Cheers.
Take care.
Have a good one.
Bye.
