TED Talks Daily - Are we cooked? How social media shapes your language | Adam Aleksic

Episode Date: May 13, 2025

Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

An Apple Watch for your kids lets you stay connected with them wherever they go. They can call you to pick them up at grandma's or text you because they forgot their lunch again. Their watch will even send an alert to let you know they finally got to school. Great for kids who don't have a phone because their Apple watch is managed by you on your iPhone. iPhone XS are later required with additional wireless service plan. This episode is sponsored by Google Pixel. I am always looking for tools that help me stay curious and efficient. And lately I've been exploring the Google Pixel 9, which was gifted to me by Google.

What's impressed me most is how it's powered by Gemini. That's Google's personal AI assistant built right into my phone. Gemini helps me brainstorm ideas, summarize emails, even plan out my day, all just by holding the power button. For example, let me show you how easy it is. Gemini, summarize my unread emails. Re, away next week. Jonathan confirmed with Elise Hue about rescheduling a meeting. Reminder, development committee meeting tomorrow at 12 p.m. Central time. It's super helpful for staying on top of things without feeling overwhelmed. Or when

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It was so much fun to bounce around in ATVs, explore cool caves, and snorkel in subterranean rivers. Vacations like these are never long enough, but perhaps I could take advantage of my empty home by hosting it on Airbnb while I'm away, and then I could use the extra income to stay a few more days on my next Mexico trip. It seems like a smart thing to do since my house sits empty while I'm away. We could zipline into even more cenotes on our next visit to Mexico. Your home might be worth more than you think. Find out how much at airbnb.ca slash host. You're listening to Ted Talks Daily, where we bring you new ideas and conversations to

spark your curiosity every day. I'm your host, Elise Hugh. If you're hearing people use words like unalive and cooked or so cooked, those are examples of how social media is changing language. Linguist Adam Aleksic shares the history of how young people come up with innovative words to get around limitations of social media platforms. And he explains how algorithms are dictating

our speech patterns more and more every day. How many of you are familiar with the word unalive as a synonym of kill? Show of hands. Okay like 80% of you? Great now follow-up question, how many of you have heard the word unalive being used in person? Okay I'm getting like 40%, 50%. Great.

Those of you that said no clearly aren't middle school teachers. If you spend enough time around seventh and eighth graders, you will hear them using the word. It'll mostly be in informal situations, but could show up in contexts, like a student's essay on Hamlet's contemplation of unaliving himself, or a classroom discussion on the unaliving that happens in Dr. Jekyll and Mr. Hyde. And these aren't hypothetical situations.

These are actual examples drawn from the thousand-plus middle school teachers I've surveyed about this word. It's a weird hobby of mine, I don't know. Clearly, for such a recent word, unalive shows up in an impressive range of scenarios. But the main function appears to be euphemistic. Many kids use the word when they're uncomfortable talking about topics like death,

since unalive sounds like a less scary word. And in many ways, this is nothing new. We've been euphemizing death as long as we've had language. The word, deceased, for example, comes from Latin de Jesus, which was a euphemism for the previous Latin word for death, morse. Apparently, even the Stoic Romans were as queasy about death as today's middle schoolers. But there is a crucial difference between unalive and deceased.

And that's that we only got the word unalive because you can't say kill on TikTok. They have a mysterious algorithm that removes or suppresses any post that might violate their community guidelines. So people got around with that with the word unalive. The middle schoolers don't know this. They see the word online or hear from friends

and assume it's a word like any other. And fair enough, you probably didn't know where the word decease came from, unless you're some kind of etymology nerd. But decease didn't happen because it was impossible to carve the word morse into an ancient Roman tablet. We are entering an entirely new era of language change driven by social media algorithms. As a linguist and content creator, I've been in a unique position to see this happen from the inside.

It's almost paralyzing. I constantly feel how my own language is being affected and judging from the 40% of you who answered both of my questions, it's beginning to change your language too. And it's not just new words to avoid algorithmic censorship. The very structure of social media is changing where words come from, how words get popular, and how quickly those words spread. I believe some of you might be familiar with this song. Sticking out your yacht for the Rizzler.

You're so skibbity. You're so phantom tax. I just want to be your sigma. Freaking come here. Give me your Ohio. For those of you out of the loop, these are the lyrics to the Rizzler song, a meme that went massively viral last year.

It's full of current middle school slang words, like Riz, Giat, and Skibbidi, and was instrumental in popularizing those words to a broader audience. This is because social media algorithms reward repetition. If a song is funny or catchy and people interact with it, the algorithm will then push that song to more people since it's proven to drive engagement on the app. The same is true of memes or words in general,

since trending metadata like hashtags will also be pushed to people who previously showed interest in similar content. Creators are very aware of this. And we actively use trending audios or hashtags to make our videos perform better. In the wake of the Rizzler song, for example, we saw an explosion of people making videos with the words Riz, Giat, and Skibbidi. Because they knew those videos would do well.

And as a result, the word spread. Language has always been a little bit like a virus. Words are transmitted from one host to another, reproducing and changing as they infect different people along social networks. But now the literally viral nature of social media is accelerating this process from start to finish. In the span of just a year, a word like Riz

can go from complete obscurity to becoming the Oxford English Dictionary Word of the Year. And the algorithm is the culprit, but influencers are the accomplices. We use whatever tricks we can to keep you entertained, because that makes our videos do better, which helps us earn a living. This means that we often end up creating and spreading words that help the system. For example, the suffix "-corr-" has recently gotten very popular in Gen Z slang to describe specific aesthetics, like cottagecore, or goblincore, or angelcore. And on the surface level, these are cute. You watch a cottage core video, you like it.

Later on, you get more cottage core content. You might even start to identify with the cottage core aesthetic. But here's the thing. It's all fake. The entire reason these aesthetics exist is because TikTok algorithm has decided that words like cottagecore qualify as trending metadata. So creators respond by making more cottagecore content that propagates the word and then more people

interact with it which makes the word trendier. And this happens because social media algorithms wants to make you identify with hyper compartmentalized labels since they can then give you extremely specific, commercialized content catering to that identity. Now that you're a Cottagecore person, you feel special every time you get a Cottagecore video. You're like, Cottagecore? Well, the algorithm really knows me. The algorithm gave you that identity.

You might even start buying Cottagecore clothing or Cottagecore decorations to fit your new lifestyle as a Cottagecore person, that identity. You might even start buying cottagecore clothing or cottagecore decorations to fit your new lifestyle as a cottagecore person and that's exactly what they want. The craziest part is they're not even trying to hide this. TikTok's business platform openly claims that subcultures are the new demographics and then gives businesses ideas for how to profit off the cottage core aesthetic Essentially they're driving the mass production of identity building labels in order to profit off all of us And While there's nothing wrong with being on cottage core tick-tock

It is a kind of echo chamber that affirms your cottage core personality The same is true of any niche community created on social media. And on one hand, this is great for linguistics because language change is always driven by groups with shared interests that have a shared need to invent new words. Unalive, for example, became a thing because mental health communities on TikTok needed a way to share their stories

and spread resources. On the other hand, some of the linguistic communities created by the algorithm can be actively harmful. Many younger people have started using the suffix pilled to mean convinced into a lifestyle. If I recently discovered that I really like eating burritos, for example, I can say, I'm so burrito-pilled. But that word was formed through analogy with blackpilled,

a term meaning convinced into incel ideology. Now incels are a dangerous misogynistic group. They perpetrated multiple terrorist attacks that have killed dozens of people. And yet somehow, the vocabulary is filtering into Gen Z slang, because the algorithm gave these hate groups a space. I like to consume videos about urban design.

And a few months back, I got a video about how great it is to be a parking lot-pilled pavement princess. Admittedly, I found the video pretty funny and I liked it, which ended up giving me more urban design in cell themed meme videos, like one about being fossil fuel-pilled and bad to the bone, and another about being a walk-pilled cardio-maxer. And a lot of people similarly encounter these words as they spread in ironic or meme contexts. Let's take another look at the Rizzler song. The lyric, I just want to be your sigma, refers to the concept of a sigma male, which incels

use to describe their desired position outside of the social hierarchy. And again, on the surface level, it's a funny meme. It's innocent. Many people don't even know where it came from. But for the few people who might be interested in the underlying idea, it's now more accessible to them because of the way that slang spreads on the Internet. It starts in some corner of social media, becomes a viral meme, and along the way, the etymology is lost to a lot of people. And this doesn't only allow communities to harm us, it allows us to harm communities.

Two of the main demographics that come up with modern slang are the gay and black communities, since marginalized groups consistently use language as a way to reclaim power. All of our most popular internet slang words, slay, serve, bussin, queen, cooked, ate, gyat, many, many others, all come from queer or black culture. These words originated as a form of creative expression independent from the straight white norms of the English language. But when those words began to be used online,

they were quickly taken by people who wanted to capitalize on the perceived coolness or comedic value of black and queer culture. When a word like gyat goes from an African-American English pronunciation of goddamn to being used as a noun for but in memes like the Rizzler song, it's ultimately exaggerated in a way that makes a farce of its pronunciation and meaning.

Its original importance is diluted as it becomes widespread. And you can be sure that none of the middle schoolers saying yacht are aware of its etymology. Unfortunately, just like the euphemization of unalive isn't new, the appropriation of African-American English also isn't new. We've been whitewashing black slang since the days of cool and high five, which at this point have become so mainstream, they're just seen as regular words.

But once again, social media algorithms are a vehicle enabling and accelerating this process from start to finish. They create communities that feel like they have a space to use their words and then open up those communities just enough to allow those words to spread. That's how we got Unalive. That's how we got Cottagecore.

That's how we got Sigma. And that's how we got G.O.T. Whenever I post a video talking about one of these topics, I inevitably get the exact same comment. We're so cooked, meaning we're so screwed. Ironically, this is also TikTok slang coming from African-American English, but I wanted to address it. Are we, in fact, cooked?

I know I've just painted a very bleak picture of the future of the English language, and there are a lot of concerning trends to unpack. But these trends all do follow the same historical patterns that we've seen time and time again. I don't think we're sliding into a dystopian 1984 scenario because we're always coming up with new ways around media censorship. If a word gets banned, we'll just come up with another word like we did with Unalive. I don't think middle schoolers are suffering from brain rot because younger generations always latch on to new slang as a way to build identity and the older generations always say, ah you're

ruining the language. But just like the people who were saying cool and high five back in the day, the middle school are saying Riz and Giyot and Skibbity Toilet aren't going to be incapable of writing an essay. I don't think our vocabulary is being corrupted by the commercialization of our language. We've already been using brand names like Kleenex and Google in everyday conversation,

so Cottagecore isn't about to turn us into mindless consumer drones. I don't even think we're dangerously normalizing incel rhetoric. If anything, our slang is built on a shared mockery of incel ideas. When a kid says something like, I'm so burrito-pilled, they're not saying that because they're black-pilled,

but because the underlying idea is making fun of how incels talk. In fact, I think each of these words is a beautiful, colorful addition to the English language that reflects the diverse cultural moment we're all in. But I do think we should be aware. We should be aware when the way we're talking may have been conditioned by the algorithm. We should be aware when the words we're using may have been engineered to sell us things.

We should be aware when our language regurgitates extremist rhetoric, and we should be aware when that language can be used to harm other people. We should be aware of etymology in general because it helps us better understand who we are today. We should be aware. And with that, I have just one final piece of slang for you. It's a common phrase used by younger people when we finish a long-winded explanation of something. Thanks for coming to my TED Talk.

That was Adam Aleksic speaking at TEDxPen at the University of Pennsylvania in 2024. If you're curious about Ted's curation, find out more at ted.com slash curation guidelines. And that's it for today's show. TED Talks Daily is part of the TED Audio Collective. This episode was produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Green, Lucy Little, Alejandra Salazar, and Tonsika Sarmarnivon. It was mixed by Christopher Faisi-Bogan,

additional support from Emma Tovner and Daniella Ballarezzo. I'm Elise Huw. I'll be back tomorrow with a fresh idea for your feed. Thanks for listening. You sailed beyond the horizon in search of an island scrubbed from every map. You battled crackens and navigated through storms. Your spades struck the lid of a long lost treasure chest. While you cooked a lasagna. There's more to imagine when you listen.

Discover best-selling adventure stories on Audible. An Apple Watch for your kids lets you stay connected with them wherever they go. They can call you to pick them up at grandma's or text you because they forgot their lunch again. or text you because they forgot their lunch. Again. Their watch will even send an alert to let you know they finally got to school. Great for kids who don't have a phone because their Apple Watch is managed by you on your iPhone.

iPhone XS are later required with additional wireless service plan. Hi, it's Morgan from Off the Shelf and I'm here to tell you how my Google Pixel 9 helps me read more. Google actually gifted me this phone, and now I use it nonstop. The other day, I was trying to remember the name of this book someone recommended, and instead of spiraling into a 40-minute social media scroll, I just asked Gemini on my Pixel. What's that romantic book with a competition and a ghost helping her through the trials?

The book you're likely thinking of is Phantasma by Kaylee Smith. Here's a breakdown of why it fits your description. It's like having that one friend who always knows what you're talking about. Learn more about the Google Pixel 9 at store.google.com.