TED Talks Daily - The astonishing future of immersive live entertainment | Willie Williams

Episode Date: August 12, 2024

Multimedia show director Willie Williams has helped redefine live entertainment in collaboration with artists ranging from David Bowie to The Rolling Stones. He gives a behind-the-scenes look at his recent epic undertaking — designing and directing the rock band U2’s 40-night residency at the Sphere in Las Vegas, a blend of cutting-edge technology and imaginative visual storytelling — and shares what it takes to create unforgettable experiences that foster connection.

TED Audio Collective. You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host, Elise Hu. The sphere in Vegas. I loved hearing about the sphere in Las Vegas because it was like maybe the most artful thing of our lifetimes to create an experience like that. If you don't know what this artful thing is, multimedia show director Willie Williams is about to take us inside the sphere.

He had the privilege and the pressure of reinventing live experiences for a 3D audiovisual place with no corners. A wraparound screen at extremely high resolution. He shares the behind-the-scenes experience and how he thought through producing for the band U2 inside this innovative space after the break. Support for this show comes from Airbnb. If you know me, you know I love staying in Airbnbs when I travel. They make my family feel most at home when we're away from home.

As we settled down at our Airbnb during a recent vacation to Palm Springs, I pictured my own home sitting empty. Wouldn't it be smart and better put to use welcoming a family like mine by hosting it on Airbnb. It feels like the practical thing to do, and with the extra income, I could save up for renovations to make the space even more inviting for ourselves and for future guests. Your home might be worth more than you think. Find out how much at airbnb.ca slash host. AI keeping you up at night?

Wondering what it means for your business? Don't miss the latest season of Disruptors, the podcast that takes a closer look at the innovations reshaping our economy. Join RBC's John Stackhouse and Sonia Sinek from Creative Destruction Lab as they ask bold questions like, why is Canada lagging in AI adoption and how to catch up. Don't get left behind. Listen to Disruptors, the innovation era, and stay ahead of the game in this fast-changing world. Follow Disruptors on Apple Podcasts, Spotify,

or your favorite podcast platform. I want to tell you about a podcast I love called Search Engine, hosted by PJ Vogt. Each week, he and his team answer these perfect questions, the kind of questions that, when you ask them at a dinner party, completely derail conversation. Questions about business, tech, and society, like, is everyone pretending to understand inflation? Why don't we have flying cars yet? And what does it feel like to believe in God? If you find this world bewildering, but also sometimes enjoy being

bewildered by it, check out Search Engine with PJ Vogt, available now wherever you get your podcasts. And now, our TED Talk of the day. I would love to show you something brand new that just happened in Las Vegas. Even better than the real thing. Even better than the real thing. Yeah. Thank you. The Irish rock band U2, of course, inaugurating The Sphere in Las Vegas, a brand-new facility which is somewhere between an IMAX theatre and a planetarium,

large enough to contain the Statue of Liberty. After decades of big rock shows being staged, mostly in sports facilities, for 40 shows, 18,000 people a night were immersed in sound and vision in a whole new way. So I design and direct live shows, and the foundations of my work were in concert touring, and I got to work with some really cool people, including George Michael, R.E.M., David Bowie, and many more. And for 40 years, I've been creative director for U2's live performances, going from small clubs to football stadiums, and having done well over 1,000 shows with them

in 250 cities in 40 countries. Yeah, it's been a journey. I head up U2's long-standing creative team, and every time we go to make a new show, we're trying to reinvent the form in some way, starting with a blank slate and chucking out everything that's gone before, except for one thing, which is always the goal of creating emotional connection between the audience and the performers. So in the very early 80s, U2 was building on the roots of punk, which came from this very pure and minimal place

where making any effort at all with your stage visuals was considered extremely gauche and very uncool. But as the scale of U2 shows increased, we coined the phrase maximum minimalism, and that got us into a place where we could kind of hang on to some of this imagined authenticity whilst catering to the needs of playing arenas and football stadiums. And it really worked. I mean, the raw energy of those shows was incredible. But from a design point of view, there's really any sofa you can take that idea before you hit a wall. So we were looking for new possibilities in visual storytelling. And through the 90s, completely fell in love with all the new emerging visual technologies. And so embraced those, threw through the 90s, completely fell in love with all the new emerging visual technologies,

and so embraced those, threw away the handbook, and decided to see what we could do with them. And on a pair of U2 tours, Zoo TV and Pop Mart, we pretty much introduced the style of multi-screen, big video presentation that's still around today in concert touring. And that included, for PopMart, the building of the world's very first stadium-scale LED video screen, which was hand-built from components for the tour.

They're not unambitious, these people. Since then, we've made shows large and small, some leading into audiovisual ideas, others taking a more architectural stance, and along the way, collaborating with a veritable who's who of the contemporary art world, but always with the goal of trying to challenge and reinvent the notion of what a rock concert can be.

After 40 years of reinvention, I suppose maybe there was another wall looming. So when we heard about this new building that was going up in Las Vegas, we went to check it out. And the sphere is designed essentially for showing movies at humongous scale, at extremely high resolution. But I found myself looking at the space and wondering if there was some other way

that we might be able to inhabit this wraparound, immersive space. And the thing that occurred to me, the thing that really struck me, was the absence of corners. We navigate space via corners, and you know how big the room is that you're in because you can see the corners, and that helps you feel grounded. Whereas at the Sphere, not only are there no corners, but I wondered, if we were to introduce virtual corners of our own,

would we be able to manipulate the audience's sense of perspective and apparently alter the space radically? So I made a whole load of test material and was absolutely overjoyed at how well it worked. The degree to which your brain wants to buy into the illusion is extraordinary. And I found that I could take this sphere and turn it into an infinitely tall cylinder and then maybe into a cube

and then bring the roof down on top of everybody. And now, back to the episode. But what it informed me was that I need to stop thinking about this as being a screen and start thinking of it as being a place, a three-dimensional audiovisual space, and that the kind of environments that would work here might be the kind of thing you'd make for VR rather than for cinema. Now, to make the illusion work, it's vital never to break the spell.

So this sense of place has to be established before the viewer even gets there. And when the U2 audience arrived at the sphere, they walked into this gigantic optical illusion. The scale of it really was shocking. And they walked into this thing, which looked like an oversized version of the Pantheon in Rome, but made out of giant concrete slabs and open to the night sky. And I used to love eavesdropping on audience conversations of people just trying to figure out what they were looking at, what was real and what wasn't. But it had a genuine materiality that was really hard to resist.

So over time, I added some features to make it even harder to resist, my favorite being this pigeon, which used to live up in the roof space and periodically fly around before eventually escaping through the oculus. And I put in a helium balloon, like a kid's helium balloon that got stuck in the roof, like happens at a shopping mall, and there was a work light that would come on and flicker, and then right at showtime we'd fly the band's helicopter over the roof with a suitable soundtrack. Now, in a reality check, the band doesn't actually travel by helicopter, and none of this is real anyway. But the point is, you are in

this environment for over an hour, and you never stop believing in it. And that's before the show even started. So during the show, we immerse the audience in new worlds, overwhelm their senses, push the horizon back to infinity, shapeshift the room, and then eventually make the building disappear altogether and reveal Las Vegas outside. So this is the moment that we find ourselves in, an entire audience's sensory perception being choreographed by the artist on a scale that overwhelms the physical being.

And U2's music, the emotive power of that music performed in this environment, that was what was so new, that produced something really unprecedented. Well, to say it was well received would be something of an understatement. The critics raved, the internet broke, a whole new era of live entertainment was declared to the point where the reviews themselves were being reviewed. Some irony, I think, but I'll take it. I mean, gee, you don't get that very often. But what was more remarkable was that it was just a couple of years after, you know, we all wondered if we'd ever be able to gather thousands of people together ever again. And the pandemic was a really bleak time for everybody involved in live entertainment. But the brightest minds of the industry, by way of compensation, started to come up with alternatives.

And we saw some really interesting ideas. We saw the construction of XR studios for live broadcast and concerts for VR headsets and virtual audiences participating in real-time online. And really interesting ideas that got a ton of attention, loads and loads of investment, until lockdown ended, at which point nobody ever mentioned them again. So I've got to tell you, for those of us that do this for a living, it was profoundly humbling to realize

that we can reproduce every part of the live experience apart from the bit the audience actually wants the most. Look, it turns out humans are drawn to proximity. We want to come together in a specific place in real time to share an experience. And it's been my task to understand how audiences work. And there's certainly something to learn from our response as we look out at the ocean or up at the night sky,

where our minds are using a combination of vision and imagination to create an emotional response that can inspire us or sometimes completely overwhelm us. But the interesting thing is we so need this response that it still works, even if our rational minds know that what we're looking at isn't real. Hence the power of great works of art. Now, the Renaissance painters hit upon the use of perspective

to create apparently three-dimensional worlds on what the viewer knew had to be a flat plane. And our brain insists it's real, even though we know it's just marks on canvas. But better yet, the use of perspective allows the viewer to forget the technique completely and surrender to the content of the image in a more profound and emotional way. But we're still separated from the image here. We're still outsiders looking in. Whereas at the sphere, we all together, performers and audience, traveled through the picture frame, through the proscenium, and ended up as part of

the environment. And it really was quite something. It was like VR without a headset, although with a couple of important differences. In his novel, Rainbow's End, the writer Werner Winger envisaged a world that doesn't seem too far away now, where everybody, through the use of wearable AR technology, could create their own bespoke artificial environments. Now, at this U2 show, the environments were artificial, but they were also shared, all of us experiencing it together in real life.

And much as I do believe that gaming and certain other online activities can produce a real sense of connection, it was the physical proximity here that produced something so profound and so affecting. And U2's music, just the music, the original immersive experience performed in this environment, music can bring us together, and it allows us to forget ourselves as we become part of something larger, looking up at something so glorious and so magnificent. But we've seen this before, right? The cathedral builders, they knew a thing or two about show business. They were very good at it, and they were not afraid of working at scale, being the original practitioners of what we call in the business, go big or go home. And look, the amount

of time, the amount of resources poured into the building of these places over centuries tells us that we've been feeling for this experience for as long as we've been human. Awe and wonder placed under the control of the artist. And today, we have the most powerful tools we've ever had to do this. So what's our motivation here? What's our goal in doing this? Well, for me, in my work, I only have one goal, which is to bring people together

to share some joy and to share some magic and to make genuine emotional connection for the audience, with the performers and with each other, and with this music, which means something unique and personal to everyone who attends. And in that moment, open up the possibility of creating empathy between strangers who might not agree on anything else.

It's a small thing, but it's a start. And that's what my particular brand of magic exists for. Well, that and giving people a really, really good time. Thank you. Support for this show comes from Airbnb. If you know me, you know I love staying in Airbnbs when I travel. They make my family feel most at home when we're away from home. As we settled down at our Airbnb during a recent vacation to Palm Springs, I pictured my

own home sitting empty. Wouldn't it be smart and better put to use welcoming a family like mine by hosting it on Airbnb? It feels like the practical thing to do, and with the extra income, I could save up for renovations to make the space even more inviting for ourselves and for future guests. Your home might be worth more than you think. Find out how much at airbnb.ca slash host. That was director Willie Williams speaking at TED 2024. If you're curious about TED's curation, find out more at TED.com slash curation guidelines.

And that's it for today. TED Talks Daily is part of the TED Audio Collective. This episode was produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Green, Autumn Thompson, and Alejandra Salazar. It was mixed by Christopher Faisy-Bogan. Additional support from Emma Taubner, Daniela Balarezo, and Will Hennessey.

I'm Elise Hugh. I'll be back tomorrow with a fresh idea for your feed. Thanks for listening. Looking for a fun challenge to share with your friends and family? TED now has games designed to keep your mind sharp while having fun. Visit TED.com slash games to explore the joy and wonder

of TED games.