Ten Percent Happier with Dan Harris - The Psychology Of Success | Guy Raz
Episode Date: January 24, 2025A podcast pioneer on failure, resilience, luck, work/life balance, and the power of questions.Guy Raz has been instrumental in creating some of the most iconic podcasts in the world, includin...g Wondery's How I Built This, Wow in the World and TED Radio Hour. The New York Times has described him as “one of the most popular podcasters in history.” This episode is part of our monthlong Do Life Better series. We talk about:The challenge–and gift–of failureGetting comfortable with discomfort and riskThe notion of luck The balance between your relationships and your work Why scale isn’t always the answer Success vs. happiness And much moreRelated Episodes:Do Life BetterSanely Ambitious #321 The Joy of Being Wrong | Adam GrantRethinking Success | Mia BirdsongSign up for Dan’s newsletter hereFollow Dan on social: Instagram, TikTokTen Percent Happier online bookstoreSubscribe to our YouTube ChannelOur favorite playlists on: Anxiety, Sleep, Relationships, Most Popular EpisodesFull Shownotes: https://meditatehappier.com/podcast/tph/guy-raz-896See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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It's the 10% happier podcast. I'm Dan Harris.
Hello, everybody. How are we doing?
When you look at somebody who's happy and successful in their career, it could be fascinating
to ask, how did they do that?
How did they pull that off?
And I'm not just talking about the tactical business decisions or who they knew or where
they went to school.
I'm talking about how did they manage their mindset through all of the inevitable ups
and downs? How did they know they were through all of the inevitable ups and downs?
How did they know they were on the right path in the first place?
How did they choose their partners?
How hard did they work and what did they have to sacrifice?
In other words, I'm talking about the psychology of success.
Today, I'm going to talk to somebody who has achieved enormous success
through investigating the very process of success.
Guy Raz is a podcasting pioneer.
Perhaps his signature show is called How I Built This,
where he talks to titans of industry about how they got there.
In the process, Guy has become a titan of the podcasting industry.
His other shows include Wow in the World and The Great Creators.
He's also written a number of books,
including one called How I Built This.
In this conversation, we talk about the challenge
and the gift of failure.
We talk about getting comfortable with discomfort and risk.
We talk about the notion of luck,
the balance between your relationships and your work,
why scale is not always the answer,
success versus happiness, and much more.
Just to note, this episode is part of our month-long
Do Life Better series.
This week is all about work-life balance.
On Monday, we had Kristin Neff and Chris Germer
talking about burnout.
On Wednesday, we had Nolita Tsengiwe
talking about mindfulness and managing stress.
You might enjoy those episodes,
but you do not need to have heard them
in order to enjoy this one.
We'll get started with Guy Raz right after this.
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Real quick, I want to let you know about an online event coming up at the end of January.
It's called When the Rubber Hits the Road, Living the Dharma in Difficult Times. It is
presented by the Insight Meditation Community of Washington, D.C. and it's happening
on January 24th through the 26th. Amazing teachers will be taking part in this, Tara
Brock, Drs. Larry and Peggy Ward, Sharon Salzberg, Robert Thurman, Kazoo Haga, Dhammapada, Melissa
Cardenas, and Hugh Byrne. It's a weekend of conversation, community, and practice. They're
going to be talking about how Buddhism and Buddhist teachings can help you examine your biases,
can help you practice fierce compassion,
and even generate some equanimity
in times when so many people are living with so much fear.
It's offered by donation, and the recordings are included.
To register, go to imcw.org slash 10%.
I'm a huge fan of many, many of the folks
who are involved in this event,
in particular Tara Brock, who is the powerhouse behind IMCW.
So I strongly recommend you check out this event.
New year, new resolutions.
And this year on the Best Idea Yet podcast,
we're revealing the untold origin stories
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And we promise you have never heard these before.
Ever wonder how the iconic Reese's Peanut Butter Cup was invented?
Cause it was by accident. H.B. Reese, a former frog salesman,
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Stumbled upon the idea after accidentally burning a batch of peanuts.
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Proving that sometimes our best ideas arise from what seem like our biggest mistakes.
And Jack, did you know there's a scientific explanation why humans crave that surprising
combo of peanut butter and chocolate? I didn't, but it sounds delicious.
It is delicious. So if you're looking to get inspired
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to help you start this year off right, check out New Year New Mindset on the Wondery app. Who knows your next great idea could be an accident that
you burned. This is Nick. And this is Jack. And we'll see you on the best idea yet.
Guy Raz, welcome to the show. Thank you for having me. It's great to be here. I'm excited.
This is a big get for us. So thanks for making time. You know, I want to talk about success,
for lack of a better word,
but one thing that's interesting in your work
and in your life is that you spend a lot of time
talking about what some people think of
as the inverse of success, which is failure.
You get these big titans of industry on your show
and you press them to talk about failure.
And then I know failure has been a real theme in your
discussions of your own career.
So before I ask you a specific question, does that insight
land for you?
Oh, a thousand percent.
A thousand percent.
Yes.
It's sort of the story of my life.
And I think the story of a lot of people's lives.
And I try and think about it so it doesn't become this kind
of pathology of self-victimhood, you know, but I try to use it as a motivator
because I think failure in my life has been really hard, but it's also been an
incredible gift, which sounds like a motivational speech, but it's true.
It's been true in every case.
It's almost like there's a force at certain points in my life,
and I think a lot of people can relate to this.
You will fail. You will suffer during this failure.
But don't worry, it has to happen.
And I find that theme recurring again and again
in almost every interview I do on my shows.
I want to talk about what you've learned from other people's failures, but let me just stay
with you for a second.
What are the failures that have been instructive and useful, although painful, for you?
You know, the profession that you and I kind of chose and got into is full of just like
small daily failures, right?
Just trying to get a story, contacting somebody who won't talk to you, not getting an assignment. It's full of strong personalities and egos
and all those things. For me, I always wanted from the time I was pretty young,
you know, like in middle school, I wanted to be a journalist. I was a student
journalist in middle school. I was the editor of my high school paper. I was an
editor of my college paper. Like that's really what I wanted to do. There was something about that profession,
not something I knew what it was that appealed to me. And I think you could probably relate
to this, which is I am at my core, and I've grown, I'm almost 50. So I've, I've learned
to kind of navigate the world. But at my core, I'm socially awkward.
I'm introverted as well.
I always was in a way, whether it was justified or not,
I always felt a little bit like an outsider a lot
for a variety of reasons, and I'm not entirely sure why,
but I always did.
And being a reporter to me,
whether it was holding a notepad or a microphone,
it was like this
magic tool.
It was like Clark Kent going into a phone booth.
He just put the cape on and then he could fly.
I had this notepad, I had this microphone, and it was like permission to talk to anybody,
to ask anybody a question.
Because it wasn't, probably because it wasn't about me, it was about the mission or the purpose that I was serving,
which was to tell the story.
And so for me, pursuing journalism,
becoming a newspaper reporter,
it was like a way for me to actually try
to be a normal human being.
And so that was really what I wanted to do.
And from the beginning of my career, really early on,
I mean, where I landed was the result of failure
because I really had no intention
of going into broadcasting.
I really wanted to be a print reporter.
That was my dream.
But in 1997, that was a tough job to get.
I mean, I applied to every single magazine
and newspaper you can imagine,
from the New York Times, the Washington Post, to
the Boston Globe and the Dallas Morning News and the San Francisco Chronicle and the LA
Times for internships, Chicago Tribune. I mean, papers that, you know, sort of barely
around anymore today. The New Republic, the Nation magazine. I got one interview and it
was with the Nation magazine, but I didn't get that internship. I didn't get any of those jobs. I had graduated college and it was rejection after rejection.
And so I moved to an NPR too, by the way, I had applied to NPR to be an intern twice
and didn't get it. And so I moved to Washington DC when I was 21 and just started temp work.
I went to a temp agency and this was a time
where I think I described this to people in their 20s
and they're like, wait, what, that was a job?
It was a job called data entry,
where you actually type things into a computer
so that the files, the paper files could be digitized
and humans would just type all day, you know, right?
And you got paid like eight bucks an hour,
which in 1997 was a lot of money.
And I happened to move to Washington, DC to do that job
because I had some friends from college there.
And about two weeks after I arrived,
I got a phone call from my dad who received a phone call
on his answering machine from somebody at a place called NPR,
which he did not know what it was
because I didn't grow up listening to NPR.
My parents didn't know what it was because he didn't, I didn't grow up listening to NPR. My parents didn't know what it was. Did somebody from NPR left a message? And I scrambled,
long story short, they had an intern that they had selected for the fall of that year who dropped
out because he got a paying job. And they basically went to HR, got a pile of resumes, and they just
started going through them, calling them. And I called back right away and I said, I'm in Washington,
D.C. Can I come in for an interview?
And that was it on how I built this.
I talk a lot about luck, which I'm a big believer in.
I got an internship because I was there.
It was a warm body and I was the first one in
and I connected with the producer who was hiring.
And that's why I went into broadcasting.
I mean, that was the first kind of, not lesson I learned,
but the first result of failure was that actually
it was sort of meant to happen.
I was not meant to go work in those places
because I landed in broadcasting and started at NPR
as an intern in 1997.
I wanna come back to luck,
but let me just stay with failure for a second.
One of the things I've read about you and from you since I heard you were coming on
and I started preparing for this,
and this really resonated with me
as somebody who's spent a lot of time
in broadcast journalism,
is that you felt like you got passed over
for a lot of big jobs within NPR
as your career progressed.
Am I reading you correctly when I say that?
Yeah, for sure.
And I think this is a really common experience Am I reading you correctly when I say that? Yeah, for sure.
And I think this is a really common experience for people
in that professionalism is weirdly competitive
and it can be cutthroat environment.
NPR was a little bit different.
I was at CNN for a couple of years.
I had left NPR and had gone to CNN as a reporter,
which was much more cutthroat.
It was a completely different environment. I wasn't prepared for the world of television,
but it was interesting.
And I still remember that time with some fondness,
but my dream was to, I wanted to be a foreign correspondent
and I got to do that.
I got to spend almost seven years overseas
for NPR and then for CNN.
And it was just an incredible experience.
Well, I mean, there's no other way to describe it.
I was able to cover four wars,
Iraq and Afghanistan, the Balkans, Israel, Palestine,
went to places that I'd never go to as a traveler,
Kosovo and Kashmir, Kazakhstan,
all of these unusual places where I was able to really, you know, see and experience
things that I don't think I know I would never have been able to do if I wasn't there as
a reporter and journalist.
And eventually when I came back to the United States in 2007, I had left CNN in 2006 and
I didn't have another opportunity.
I didn't have another job there.
They offered me a position to stay in the Middle East and I needed to have another opportunity. I didn't have another job there. They offered me
a position to stay in the Middle East and I needed to come back to the United States. I was married.
My wife was starting her career as a lawyer. We had to come back. And so I came back to Washington,
D.C. kind of with my tail between my legs begging NPR for a job. And at that time,
you know, I had left a couple of years before I went to CNN, and they were sort of like, okay, well,
see you later. And they did give me a job, a temporary job when I
came back. And this is a really difficult period of my career,
because I had been overseas for seven years at that point, it
covered all these wars and filed hundreds of stories, I was on
CNN. And the job I got when I returned to Washington DC was to write web copy for the foreign desk at NPR.
And it was a really humbling and I use that word carefully because a lot of people use that word a lot.
You know, I'm humbled to receive this honor and I'm humbled to receive this.
And you're like, no, you're not humbled. Why are you humbled to receive the honor? Just loan it.
But it was humbling and I don't want to say humiliating,
but a little bit, it was hard.
I was coming back into the building in 2007
and I was writing web copy.
And at the time I had just come off from, you know,
being a reporter and traveling the world
and nothing wrong with writing web copy.
It was just very hard for me.
But it was also a really important lesson
because I had to just
buckle down and do the best I could do and work really hard at doing a good job. And it took a
couple months, but eventually I was able to sort of slowly get back on the air. And, you know,
I went through this sort of period of time where I really wanted to do what I really wanted to be
was an anchor. I wanted to be the host of a news program like all things considered.
And I had really tried for years to get on the air and to become a host on different shows. It was
very hard. I couldn't convince the powers that be at the time to give me that chance. And look,
they weren't wrong. I don't always present as the most charismatic or the warmest person
in different settings. I think I'm just introverted and I bring everything I can bring to the show,
to the microphone, to the interview. And it was really hard for me to convince
bosses there to give me a shot to be a host. And at the time they were gatekeepers. So there were
periods in my career where I really I was constantly looking
for other opportunities, like should I do this kind of work?
Should I I would be looking around for work outside of
journalism. But eventually, I did get to host weekend all
things considered as trial run. The short version of it is the
executive who denied me the opportunity to do it left NPR. And
so all of a sudden, you know, I, the window is open and I could do it. I was given a chance to do
it. And I, you know, basically ended up doing that job for a couple of years. And I really threw
myself into that job. It was a weekend show was on Saturday and Sunday from five to six, a really
small audience. But the amazing thing about it was that because the executives and the leadership
at NPR didn't listen to that show, we could really experiment.
And it was this really magical time in my career because I was working
with a really talented young producer.
We were both younger.
with a really talented young producer. We were both younger.
We started to build a team with like interns
and just recent college grads who were really smart,
many of whom are still in public radio,
many of whom I'm still very much in touch with today.
And we started to experiment.
We started to do things that were just kind of weird.
It's like, remember the late show guy from CBS.
Ferguson? Ferguson, yes.
He would do all these weird things like bring out puppets and stuff on his show because
it was the late show. You had a smaller audience. We were able to do some weird quirky things
on the show and it was really fun. And what I really wanted to be, what I wanted to do,
what I thought I wanted to do was to be the weekday host of that show. That was my dream.
You know, I had grown up like worshiping people
like Robert Siegel and Noah Adams and Linda Wertheimer,
who I worked with and worked for.
I thought you had to tick all these boxes to do that job.
You had to cover Washington.
You had to be a foreign correspondent.
You had to get experience.
You had to do a lot of reporting.
And then you got to a point in you could maybe do this job.
And when there was an opportunity, an opening to do that job, this was about 2011, this
was my moment.
I waited for this moment my whole career and I thought this was it.
This is going to be the thing I'm going to do for the rest of my life.
And I didn't get it. Not only did I not get it, but the way it was delivered to do for the rest of my life. And I didn't get it.
Not only did I not get it, but the way it was delivered to me was hard.
I was given some really tough feedback.
And essentially the feedback I was given was that
I didn't have the warmth of a Scott Simon,
Susan Stamberg.
I didn't have that kind of ability to connect with people.
And I didn't believe that.
I didn't agree with that.
It was very hurtful to me.
But it would prove to be this incredible gift because that decision basically coupled with
my just overall feeling like I was not that interested in news as much kind of prompted me to look
outside. You'll remember this. I mean, around 2011, the country was way less polarized,
but there already was a lot of polarization. You know, it was the Obama era. There was
a lot of anger from different parts of the country. There was the Occupy movement. There
was a Tea Party movement. I was already feeling like the feedback I would get from listeners
occasionally was starting to get a little bit angry. And I wasn't that interested in party movement, I was already feeling like the feedback I would get from listeners occasionally
was starting to get a little bit angry.
And I wasn't that interested in it.
I didn't feel like telling the news or reporting on the news wasn't necessarily moving the
needle.
I didn't feel like I was having the impact that I wanted to have when I first got into
the profession, because I think a lot of people in this profession who go into journalism go into it because they want to maybe make the world a better place or
see if they can tell stories that give people a better sense of how other people live or,
you know, perspective on how other people think. And I started to wonder whether there was another
way for me to do that. And when I didn't get that job, it really prompted me again to think about
what is it I want to do?
And again, I started to look for work
outside of media and journalism.
I started to look for anything that could be interesting.
And what happened was, at that time,
the podcasting had existed,
but nobody was really listening to it.
You still had to plug in your iPod to a computer
and download it, And, you know,
it was clunky and it was just this weird kind of thing. There was Mark Maron, Joe Rogan was there,
but it was still very niche, right? But NPR was starting to look into this more deeply. And
at the time, TED, the organization TED, the TED Talks company, they approached NPR and they said,
hey, you know, we want to start a podcast,
but we don't know how to do it.
And I had heard that they had approached NPR about this.
So I kind of raised my hand and said,
look, I think I can make this happen.
I think I can create something.
Initially, the Ted people were skeptical of me
because I wasn't a science person.
I didn't have a science background.
And I went through this very long process
of trying to show them that I thought I could turn this
into something interesting.
And in the end, they agreed.
And I was brought on to help build this show.
And that was a moment that was also,
for me, it was a transitional moment.
Cause I thought this is a way for me to kind of figure out
what to do next.
2011 podcasting was still just weird, you know?
And I remember when I left the news side of NPR and I started in podcasting, I got emails
from some of my very prominent colleagues at NPR and they were like, podcasting?
Who is, I still have an email from somebody you know, who is gonna listen to one topic for an hour?
How do you keep talking about something for an hour?
I did not disagree.
I wasn't going into that world thinking,
oh, I'm gonna show them.
I was going into it thinking,
well, we'll see how long this lasts.
Because even though I was hosting Weekend All Things
Considered, it still had an audience of 3 million people.
You know, it's because broadcast, terrestrial radio.
So there are still people driving their cars at the time,
it still had a large audience.
Today, the radio audiences have plummeted,
but at the time it was still significant.
And we started the show, we were getting some attention,
you know, and again in a niche way,
but slowly we started to gain more and more momentum.
And then of course, 2014 happens,
serial, the podcast serial comes out,
and it's kind of this watershed moment,
to coin a phrase, in our industry.
And it just, podcasting blows up.
All of a sudden it becomes this mainstream thing.
And we were making the show, Ted Radio Hour,
which was a really great show. It was a combination of Ted Talks and interviews that would do with people were making the show, Ted Radio Hour, which was a really great show.
It was a combination of Ted Talks and interviews
I would do with people who gave the talks,
with really cool production.
I had worked with the same team that many of the people
who worked with me on Weekend All Things Considered
came with me to that show and that was it.
That's how my entree into the world of podcasting began.
It began as a failure again.
Like I didn't get this thing that I thought I wanted to do, that I wanted to be, that I thought I would do this for the rest of my life.
But if that happened, I wouldn't be doing what I do now. It would be a completely different
world and life that I live. I would probably be living in Washington DC and covering the news,
which I think is a really difficult job to do
and a job that frankly I'm not that interested in doing.
So it was a blessing.
Again, I go back to that weird aphorism,
it was a blessing and I recognize it now.
As hard as it was at the time,
I was depressed and miserable and felt like a failure
but it was meant to be.
Yeah, I mean, there are so many similarities
between our stories.
I mean, I, you know, I was in TV at ABC News,
and I worked the weekends, never quite cracked into the week.
I did get a job as the anchor of Nightline,
which was a weekday show, but not really one of...
It wasn't Good Morning America or the Evening News,
which is what I had been gunning for my whole career.
Right, because that's what they...
That's what we're conditioned to, right?
You get there as a young person and you were like,
you saw Peter Jennings, right?
Was he there when you started?
Yeah, he was, he was my mentor.
And he's the guy and like,
and your parents are probably,
were probably so proud of you.
Like my parents were so proud of me.
They didn't know what NPR was,
but then they started hearing me on the radio
and their friends would say,
your son's on the radio and they were so proud.
And you know, my parents are not intellectuals,
they're very smart, but they're not NPR, public radio people.
And so for me, it was like, God, I'm gonna get
to this place, right?
Because we think that's the thing
that you should be going after.
So what's the lesson for somebody listening about failure?
How should we view and respond to failure?
It's really hard because I can't say that I respond well to it when it happens.
You know, I do my best to meditate as consistently as possible and not as consistent as I should
be and probably certainly not as you.
But by the way, I will say when I do consistently meditate
and do things like breath work, my brain is just better.
It's more resilient.
It responds to these things in a better way.
But I hate failure.
There's a line, there's that famous Tom Brady line.
He's like, I hate losing more than I love winning.
And there's something about that line that I understand.
There's this kind of instinctive
feeling that a lot of us have, I think a lot of people share, which is failure or losing is really
hard and it's scary and then business can be catastrophic. But what I have tried to learn
over the years as I've gotten more experienced with failure, as I've seen what has happened in the aftermath of it.
I really do try and think about it as something that's supposed to happen. I know,
and I don't talk about this, I'll actually never talk about this because it's just so private, but in the world that I kind of live in, which is the Bay Area,
and I don't talk about religion,
but I do believe in God.
And again, I'll just stop there
because I know it makes some people uncomfortable
or whatever, but I feel like there's a reason
why things happen.
And it's not predestination or a plan or something,
but there are elements of that that I kind of hold on to
that do help me through those moments
because I've seen it happen in the past.
There have been so many jobs and opportunities that didn't come my way, but had they come
my way, that path would not have been as rich and meaningful and fulfilling as the one that
I eventually took.
And I don't attribute that journey, the direction to like my fortitude or my brilliance. I mean,
a lot of it was luck. There are two forks and like that was the fork I wanted to take,
but it was shut down. So I had to take that one, but it turned out to be a better one.
So I try to think about it in those terms
and it becomes easier as you get older for obvious reasons
because you see each failure as a building block in growth
and you start to realize, and I think meditation
and things like meditation and even yoga have helped me
think about the concept of a journey rather
than a destination, which I love
because there is no end point.
It's not like, you know, you plant a flag and you're like, aha, look at me, I'm hosting
how I built this and I've created a successful business and it's all over.
Like, and it doesn't work that way.
It doesn't work that way with business.
It doesn't work that way with any of the founders that I've even, you know, people who have
made a billion dollars.
Like, they're not like Scrooge McDuck sitting in their, you know, their vault,
like throwing their money up.
They're still trying to figure out how to stay active, how to do something
interesting, how to engage, how to be part of the world.
And so it has become easier over time.
And now I try to take risks that I know could fail, smaller risks, of course, and
sometimes bigger ones, but I do try to take risks that I think I need to take because can I digress? I'm sorry I'm
talking so long. No I love it. I was thinking about this idea of
injury or exposing yourself to discomfort or humiliation recently. I'm
very good at exercising every day. I work out every morning and I work out there
in a very similar way.
I do very similar routines. And one of the things that I've done over the last, really over the last
five years as I've gotten closer to 50 is I work out with light weights, but I do very slow repetition.
So instead of just like trying to just pump weight up and down, which the older you get,
the more likely you'll get injured doing that.
I go very slowly, like really painfully slowly up
and painfully slowly down with light weights.
And after six or seven repetitions,
it gets extremely hard, even with 15 or 20 pounds,
because you're putting so much tension
on your body, but you have to create those little tears
in order to stay healthy and fit.
And it's a weird analogy, but it's a little bit like
exposing yourself to potential ridicule with a new idea.
When I interview founders of businesses or companies,
they are always putting themselves out on the line
because they're coming up with an idea.
Most of the time people say,
well, if this is such a great idea,
why didn't somebody come up with it before?
And then they go through a long period
where it's not working
and they're really embarrassed about it.
But eventually, you know, on the show
it eventually works out.
You can pick almost any episode of How I Built This
to hear a version of that story.
And I was thinking about this in the context of something that I've been doing in the last,
I would say, few months, and it's putting out these videos about how I built this, about
what I've learned from how I built this, about lessons that I've learned in my life.
It might sound like a perfectly normal, ordinary thing to this or that thing in this way is hard for me
because I think a lot of people in our generation
look at social media as a form of narcissism.
And nobody in their teens or 20s or 30s really does.
Like most people in that age bracket
don't think it's weird for people to show off their bodies,
you know, to show these beautiful places around the world where they're visiting.
For me, it's harder because it's not native to who I am,
to go out and to make videos about these lessons that I've learned.
But I've started to do it.
Sometimes some people who have been following me or have been listening to
my shows for a while have commented and they're like,
this isn't you or this doesn't seem like you.
And sometimes that stuff stings,
but I have to remember that there's a bigger audience
of people who don't know how I built this
or don't know the things that I talk about.
And I try and remind myself that the things that I'm making
and the messages that I'm delivering are designed
to be useful to them, that I'm delivering are designed to be
useful to them, that I'm not asking for anything in return.
I just want to offer up this information or this lesson that
I've learned and hopefully it will be useful for you.
And that's it.
And I've just got to plow through it and see where it goes.
And it may fail, you know, put these out there and it may, there
may be people, more people who hate them
than like them, but it's worth trying.
So yeah, it's this full circle of like,
you've got to kind of test, get out of your comfort zone,
be willing to fail and understand that the failure is okay.
Like failure happens for a reason.
Yeah, I hear two things in that last,
in that, what you called a digression,
although I think it was entirely relevant.
But one is, yeah, getting comfortable with discomfort, the importance of risk.
It's a prerequisite for growth and expansion.
And then the other thing I heard is that you have to be keenly aware of and keep in mind as much as possible to be a little Simon cynic about it.
Your why, your purpose.
Why are you doing this?
Otherwise, you don't have a North Star.
Yeah.
Simon, by the way, I went to college with Simon
and he's a friend of mine and he's such a smart person.
And it's just been so cool to see how he's created
a world around his ideas.
You know, I just got back from a trip to Italy.
We did a family trip.
It's amazing. We did this two and a half week road trip with my kids, two teenagers. So my wife
and my kids. And it was the first time we did a family vacation that was really a touristy
vacation. You know, we had guides. We went to Florence and Siena and Urbino. And we learned
about the Italian Renaissance. And we went to Ostia and Rome and had tours around ancient Rome.
And what was so amazing about that trip was how people repeat themselves.
I don't want to say history repeats itself, but people repeat themselves
and themes repeat themselves.
Like on this idea of failure, we were in Florence.
Florence, you know, has the famous cathedral.
It's this black and white cathedral
and it's the Duomo there.
There are these famous bronze doors on the baptistry
and they were created by this artist named Giverti.
There was this competition in Florence.
The Medici's who ran the city,
they had the competition to who wants to design
the doors of the cathedral.
And all of these great artists raised you know, raised their hands.
I mean, this is the time, there was like an 80 year period
where like Leonardo and Raphael and Michelangelo,
like all lived, all these guys lived at the same time.
It was this incredible lowering of culture
and art and science.
Anyway, so all these artists, they vied for this job.
And there was a guy named Brunelleschi
and he was also a pretty good artist and he really for this job. And there was a guy named Brunelleschi, and he was also a pretty good artist,
and he really wanted this job.
And he came in second place.
He was the runner-up.
He didn't win this prize.
It went to Giverti.
And Brunelleschi was, it was just a massive failure
for him, personal failure.
So he left Florence, which was the center of global culture.
It was like the most important city in the world to be in
if you were an artist,
because the Medici's were just throwing money everywhere
and Michelangelo was sculpting and everybody was there.
Brunelleschi goes to Rome,
just to see if there was other things for him to do there.
And Rome was like, it wasn't that interesting,
there wasn't much going on.
But at the time there was this renewed interest
in ancient Rome.
This is in like the Renaissance period, all this excavation work was going on.
All of a sudden, this guy, Brunelleschi,
is like looking at the Colosseum and studying the arches.
He goes to the Pantheon and he's learning
about this incredible Roman engineering,
this art that was lost for almost a thousand years.
He learns about how Romans used cranes
and other equipment to build buildings. After about 15
years of doing this, he gets eventually gets work working on the Vatican and his reputation starts
to grow. Back in Florence, they're like, wait, why did this guy leave Florence? So about 10, 15 years
later, they begged him to come back to Florence to work on the cathedral to build the dome.
And he ends up building the dome of the cathedral,
which is a masterpiece.
And today everybody remembers Brunelleschi.
Chibertsy is also remembered,
but Brunelleschi is the guy that everybody remembers.
And in order for him to be the guy
who builds this beautiful complex dome,
that was so, it's unbelievable to think
that they built this five, 600 years ago with no modern equipment.
I mean, he's the guy that everybody remembers,
but in order to be that person,
he had to have that failure 15, 20 years earlier.
He had to kind of go into exile to Rome.
He had to do that because had he not done that,
he wouldn't have learned about how the Romans
engineered all these things.
And he wouldn't have gained that knowledge and wisdom
that enabled him to then become this great architect.
And it was so inspiring to hear that story because you hear that over and over again,
like even Michelangelo, the greatest painter in human history, like he was asked to paint
the Sistine Chapel ceiling and he was so crushed because Raphael got to paint the side walls.
Raphael was his like great rival and you know, and he's thinking that guy got to do the side walls, I got to paint the side walls. Raphael was his like great rival. And he's thinking, that guy got to do the side walls.
I got to do the ceiling.
That's his masterpiece.
I mean, that's why people go to Rome.
They go to Rome to see the Sistine Chapel ceiling.
No one's looking at Raphael.
I mean, they're beautiful.
The paintings are off held,
but most people are just looking up.
For Michelangelo, this was like this personal,
like crushing kind of second helpings
that he got, but you just never know.
You never know why things happen the way they happen.
Coming up, Guy talks about the notion of luck
and how it intertwines with that loaded term of privilege,
the balance between your relationships and your work,
why scale is not always the answer in business, and the balance between success
and happiness.
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That kind of brings me back to this notion of luck.
And also I think when we're talking about luck,
we should also talk about, and this is a loaded word
that I always wince when I hear it or say it,
but let's just say privilege too,
because I think for the two of us,
we both had a lot of quote unquote failure in our careers.
This is probably true for these ancient artists and
sculptors and architects too. But we had nets. We both went to
fancy colleges and are male in a culture where that's an
advantage, etc, etc. So yeah, just free associated for me, if
you will, on this notion of luck and how it intertwines with
privilege as we all think about like how to succeed.
It's a really hard and complicated idea
because for a variety of reasons,
the word has become loaded in our culture
in the last few years for various reasons.
And I think probably for me to break it down,
there's a lot of validity to this idea
that there are people who have privileges
that are unearned, right?
That just happen because of the way they're born.
Like Prince Harry was born Prince Harry.
He was born a prince.
There was no way around it.
He couldn't aspire to be that or to do that job.
And I think that's a reality.
Where I find nuance around that
idea and that word is when it comes to other experiences of life. You know, I have interviewed
people who, like Paul English is a good example. He's the founder of Kayak, and he's a multi-billionaire.
And Paul is a man, grew up in an Irish Catholic home
in South Boston, but he grew up in a rough part of town,
and had a very difficult upbringing as a child.
He was thrown out of many, many different schools.
He had enormous emotional problems,
and it was only in his mid-20s
where he was diagnosed with bipolar disorder.
But he went through hell in his life, and it's only in his mid-20s where he was diagnosed with bipolar disorder. But he went through hell in his life.
And it's only in the last sort of 20 years
where with things like meditation and yoga and medication,
he's been able to find balance.
So outwardly, you would look at him and say,
he's got it made, he's got everything.
You know, he's this really successful billionaire,
but inwardly, he's had a tormented life.
And I think that one of the challenges that we all face
when we confront anybody, like you walk down the street,
you live in New York, right?
You live in the city?
We moved out of the city to the suburbs during the pandemic.
Got it, okay.
But you lived in the city for a long time.
And I always have this experience when I'm in New York.
I'll be walking through New York City
and I'll sort of pretend like I'm in a Robert Altman film
where everyone you look at, then the movie,
like goes to their conversation or Quentin Tarantino film.
And then like the movie just shifts and it's their story.
Because everybody you pass by is in their own movie.
That's consciousness, right?
Everybody is walking around.
We're the star of our own movie.
And we don't know what's going on in someone's life.
You don't know what somebody has dealt with
in the last hour or week or day.
Like you'll go on an airplane and you'll sit down
and the person next to you might just seem like
they're just a jerk or angry
or they're shoving their bag under the chair, they might be headed to a funeral.
They might be going to get treatment for cancer.
Like you just don't know.
There's that famous commencement address
that David Foster Wallace gave, of course,
before he died like 15 years ago.
And he touches on this idea.
Like you're standing in line behind this woman
and she's taking forever
and you're just annoyed and you're mad, but what you might not know is that she's being treated for
cancer. Just all these things that we can't know those things. We just don't have that information
or that knowledge. The idea that I think is interesting is that yes, there are real things
like outward privilege based on a variety of factors. There are also things that we don't know about people.
And I think that one of the things that I think
makes most people interesting,
and actually a way that is often a way to connect with people
that you might not ordinarily think you can connect with,
is that most people have had some kind of difficulty
in their life or some kind of trauma had some kind of difficulty in their life or some
kind of trauma or some kind of very painful experience or episode or a childhood memory
or experience that has impacted their life.
And so that's very real.
I don't mean to minimize the notion of privilege, but I also worry that if we get too hung up
on that idea, it creates a self-fulfilling prophecy that others might say,
well, because I wasn't born with these definitions of privilege, I can never do these things.
I can never make it. And so, you know, one of the things that I've tried to do on how I built this
is to really just focus on really a diversity of stories and people from really different backgrounds because I think that
there are reasons to feel inspired by people who do things and create things and come from places and worlds that
might not seem like the path was paved for them.
The flip side of this is to say that I am a big believer in luck.
You know, I think luck is one of these big intangibles.
I think I'm very lucky that I went through all these failures.
The luckiest thing that happened to me in my life was meeting the person who's my wife.
You know, I met her at a barbecue in Washington, DC in 2000, the year 2000.
She was a law student.
I saw her there.
We didn't talk.
I then figured out a way to see her
at another party the next day, and I did talk to her.
It was a month before I left
to be the NPR Berlin correspondent.
I met my wife a month before I left to go to Europe
and then to be abroad for seven years.
How was that gonna work out?
Why was that meant to be?
But I believed it.
And here we are, 25 years later,
we're about to celebrate our 20th wedding anniversary.
And if you ask me what I'm proudest of in my life,
it's not how I built this.
It's not the business that,
or it's not Tinkercast or Wow in the World
or any of these things that I'm super proud of.
I'm like, I can't believe I run businesses and I've got podcasts that lots of people listen to
that has, you know, enabled me to build a life. It's my marriage, first and foremost. That to me
has been the most important thing and the hardest, not hardest, actually hasn't been hard at all,
because my wife is just an incredibly gracious and kind person.
And, you know, I'm the difficult one in our marriage, but she's just an amazing person.
But that's the thing I'm proudest of. But that was luck. If I didn't go to that party,
she almost didn't go to the next one. I was about to leave. Like, all these things shouldn't have
happened. And yet that's the single thing that has changed my life more than anything else.
You talk about relationships among all of these titans of industry who you've
interviewed, how important for those folks is the quality of their relationships?
Do they tend to let the relationships with her because they're
monomaniacally focused on work, or are they drawing up on relationships
as a source of strength?
It depends, of course.
It's different with every story.
And there's certainly examples from the show
where marriages fell apart
because one of the founders was, for understandable reasons,
really focused on building the business.
We had an episode about a brand called Parachute,
Parachute Home, which makes
linens and has beautiful furniture and homewares and the founder, Ariel K.
You know, she, her marriage kind of unraveled while she was building that
business and she had little kids.
Of course, her ex-husband was also involved in raising the kids, but she
was the primary caregiver and building this business with investors.
And it was a lot.
We've also had examples of businesses that have been started and sustained by
couples. So one of the best examples is Cliff Bar.
Cliff Bar was turned into a multi-billion dollar business with two married
co-founders and Gary and Kit Erickson.
And they are retired now.
I just recently saw them and they are one of the most incredibly
happy strong couples I know. They're pushing 40 years of marriage and they have an incredible
relationship and I think and I said this to Gary and I think it's very true you can argue that's
your greatest success not the business but building a sustainable partnership with one person.
It's hard to do.
And I think that in a lot of cases,
the business does get in the way,
but there are also examples where it doesn't,
where the founders really do figure out how to make it work,
how to integrate their family into their work life.
And I think that's much more common now.
And you probably, you have two kids?
Just one, a boy.
Just one.
And how old is he?
He's nine.
He's nine, yes, great age.
I have 13 and 15.
You know, you probably don't like delineate
between work and not work.
It's not like people might say to you,
oh, Dan, what are your hours, right?
Like what are the hours you work? And you're like, I'm always working.
But it's because what you do is integrated into your life.
Like you might be having dinner and have an idea or a thought
and you might be talking to your wife and your son,
but you also write something down.
Or you might be on vacation
and you see something that sparks an idea.
It's not like work and family time have to always be totally separated.
I think if they're also integrated, that can work as well.
And that's sort of the way I live my life.
Like I will sometimes if I go and do a live show, my family can come, they'll come.
We'll just hang out.
We'll go to Chicago for the weekend and do something fun and I'll do the live
show and you know, stuff like that.
So I think there are ways that many founders have figured out how to kind of
balance that the personal side with the business side.
What conclusions have you drawn after having done all of these interviews and
running your own companies about how hard one should
work.
And I ask this because I'm personally curious, but also there seem to be some generational
differences on this that I think are very interesting.
And I try to approach not from the standpoint of a grumpy old man who's saying, well, these
kids don't take work seriously, but more like, huh, I wonder if these kids are onto something when they stress,
you know, the stronger delineation between work
and the rest of life.
I mean, it's obviously a personal decision, right?
I know you're the interviewer here,
but if I can ask you a question, which is,
because I read your book when it came out.
And I remember when that book came out and it was not only did I love it,
cause it was funny.
It was very funny and really well written.
And I learned a lot, but also I remember reading that book
and thinking this is a journalist who's an entrepreneur.
And there were very few models of that.
There was like David Pogue had done some stuff
and there was this guy at ABC, Dan Abrams, I don't know him.
He also did some stuff and he created businesses. So there were like guy at ABC, Dan Abram, I don't know him. He also did some
stuff and he created businesses. So there were like a few models of that. But most
people in our profession were like stuck. We like had the handcuffs on and like we
were like, well, what else could I do? Most people go into journalism and they
think, well, I don't know how to run a business. And the reality is most of them
could because there are so many things you learn as a journalist. You have to be
nimble. You learn a bunch of different skills.
You have to come up with a story on deadline and figure out how to get there quickly.
You have to solve a lot of problems. There are a lot of things that you intuitively learn
as a reporter or journalist that actually can work in running a business.
But I remember reading that book and thinking,
this is another person who's going to make that transition.
I was kind of looking at those models
because I knew that I don't wanna work for a company.
I wanna work for myself.
I didn't wanna rely on the beneficence
of a media organization or any organization
to determine my fate, to say one day,
well, we've got 100 layoffs and you know,
or whatever it might be.
I didn't wanna be in a position where one day I'd wake up
and be like, I am screwed if I lose this job. And so that was a direction that I took more than
10 years ago to create my own business. And again like looking at your book and other people who
are doing things like that and I eventually wrote my own book and then created my company.
For me work I sort of tread lightly here,
carefully here, because I love what I do.
I'm very lucky.
I get to talk to people and ask them about their lives
and have these really intimate conversations and listen.
Like what you're doing now is what I get to do every day.
And I don't talk most of the time. I don't don't talk most of the time.
I don't need to talk most of the time.
I have found, and I think, you know, one of the gifts of this career, of getting
to be a journalist, I don't call myself a journalist anymore, but having been
steeped in that world is you have to listen, you have to learn how to listen.
Listening is way more important than talking.
And the benefits of listening, which you get out of that, I'm not the first person to say this or books about this,
but the benefits are infinite.
To sit and to listen to somebody's ideas
and then to engage with them and ask them questions
is, it is a privilege to be able to call somebody
or call on somebody and sit down with them for,
on our show, in our case, three hours on how I built this
and really interrogate their lives,
not in an adversarial way, but in a very granular
and intensive way, it creates a bond with somebody.
Like even this conversation,
we'll talk over the course of this conversation.
I've never met you, but I've read your book
and I know a little bit about you.
If I saw you on the streets in two years,
I would say, let's go get a coffee.
Let's sit down and hang out
because we've had this conversation.
The thing is that that's amazing is, and you know this,
when you listen to somebody and you ask them questions,
our brains are wired to want to like you.
And Dale Carnegie wrote about this
in How to Win Friends and Influence People.
There's a whole chapter in there about like, ask questions, ask people about their lives,
because that will make them more interested in you. And it's true. I develop these bonds with
people, not out of design, but because that's just what happens when you're asking somebody about
these intimate details of their lives. You don't have to be a journalist or reporter or host a podcast to do that.
Like, you can apply that to an encounter at a dinner party or at a party.
By the way, when I do go to parties and I still feel awkward in social situations,
even though I've gotten a little better at it,
my default is to just ask people a lot of questions.
And the challenge now is that usually people say, are you just, are you interviewing me? Are you like doing
your podcast thing with me? But it really is a way to build a connection with somebody.
And so I don't put like a limit on work, you know, and I went to Italy and I write a newsletter
every week and I was still writing that and still taking down notes for ideas and still talking to the teams that I work with
because it's just integrated into my life.
So, but I think everybody has to make their own decision.
I don't think there's anything wrong with saying,
I don't answer emails after six
and I don't answer emails on the weekends.
Like that's also very healthy,
but it all depends on how you want to structure it in your own life.
And so for me, yeah, it's everywhere and nowhere all at the same time.
I really, there's so many similarities.
First of all, that anytime I ask people questions, which I think is a great way to make relationships,
I often get, are you interviewing me?
I mean, that happens to me all the time. So just to post one on that. But back to the work-life balance piece of it, I'm in the exact same situation. I love
what I do so much. And so I'm always thinking about it and in some sense, always working. And also
while I'm working, I'm also living my life and doing what I want to do. And so it's a very
blurry line. I think where it gets complicated, there are two places for me at least.
One is to what extent am I motivated by fear or anxiety
or taking on too much as a consequence of that?
And then the other piece of it is,
what am I expecting from my teams?
Because for them, all I can expect from them
is to do the best at the job that we've agreed upon
that they're supposed to do.
Not that it should be as all encompassing for them
as it is for me.
And so I don't wanna send them the signal
that since I'm working all the time, they should be too.
Exactly, and I think that communicating that is critical.
You know, there's this something that you just said
that is so important and that triggered this thought
in my head, which is around this idea of scale versus sustainability, right?
And so in the world of how I built this,
so many of the conversations are about scale.
Like I started this farmer's market stand and I scaled it into Tate's cookies and
sold it for half a billion dollars to Mondalese. I mean,
that's not the story Kathleen King told, but that's basically the story.
Or you know,
Starbucks was six like coffee shops that didn't actually brew coffee, but just sold beans.
And today it's the largest,
the second largest quick service restaurant in the world.
Right? It's scale, scale, scale, scale.
You know, you start, you get investors
and they want you to turn to a billion dollar company.
The thing is, is that scale isn't always the answer
and scale isn't always a sustainable answer.
And it's not always a healthy answer.
We did an episode of the show a couple of months ago and it was with Dominique Ansel.
You'll know who he is because of You Live in New York and his famous bakery, the Dominique Ansel Bakery.
And this is the guy who invented the cronut.
Okay.
And basically the backstory is he was an amazing pastry chef.
He had worked for Daniel Ballout in New York.
And then he struck out on his own.
He opened a single bakery.
And one day he came up with this thing called the cronut
and he just started serving it.
And then within days, and this is in like, you know,
the late 2000s, lines started to form in front of the bakery
until they were like two or three blocks long. Within weeks, camera crews form in front of the bakery until they were like two or three blocks
long. Within weeks, camera crews were in front of this bakery watching people wait in line.
I still don't understand why people wait in line for anything. There's virtually nothing
worth waiting in line for two hours.
Have you ever had a cronut?
Yeah, they're great.
It's fucking delicious. Yeah.
They're amazing.
I would wait.
They're amazing. But two hours, you wouldn't wait for two hours. You would just say, you know what? I'm gonna wait until this dies down.
I'll come back in six months. And almost immediately after this happens, he is approached by every
investor and person on the sun clutching cash and saying, dude,
you've got to open a factory and just start making cronuts and every supermarket should be selling cronuts and cronuts here and cronuts there.
Just like license it, license your name. And then others were saying you got to build bakeries all over
the world and he started to do that. He built like three more bakeries in New York, he built one in
LA, he built a few in Hong Kong, in Japan, in Las Vegas. He started to expand and expand and
that was the playbook. You expand and all of a sudden he woke up one day and he was like, I had
playbook, you expand and all of a sudden he woke up one day and he was like, I had over a thousand employees. I didn't feel connected to what I was doing. The work wasn't satisfying.
Seeing my family, I wasn't, there were all kinds of things that were happening. And he
was kind of given the gift, I say gift in air quotes, of the pandemic, because the pandemic
really had an impact on the businesses
and forced him to shut down many of the bakeries.
But when they came out of it,
what he realized was he didn't wanna do any of that.
And today, Dominique Ansel has a bakery,
I think two locations in New York and one in Las Vegas,
and that's it.
And they don't license a Cronut.
You can order them to be delivered to your house,
but in general, you still have to buy most of the pastries
they sell on site.
It's a sustainable business.
It's successful.
It's not a hundred million dollar business.
It was going in that direction of being, you know,
hundreds of millions of dollars.
Today, it's a business that is very successful,
sustainable, it's got a really solid team working on it.
Dominique Ancel is really happy
and proud of what he's doing.
And what I love about that episode is that
scale isn't always the answer.
Like, oftentimes, you can build a much more interesting,
fulfilling and rich life, but do something well.
And if you're bringing in $10 million a year,
or $5 million a year, or $1 million a year,
does it really make a difference
if you were gonna bring in two or five or a hundred times
that if your life is going to be a nightmare?
And I think the answer in most cases is no, I really do.
And so to me me there are a lot
of reasons why it makes sense even if you or I like love what we do and we're always doing it like
not everyone around us wants to do it all the time. That's understandable.
Again, like I identify with this Dominique Ansell story so much because we have a successful business
that's sustainable in which everyone around me, I believe, because I talk to them a lot,
is able to have a pretty healthy work-life balance.
Probably not all the time.
And certainly, there are moments of stress, but I think that in general, that's important
to most of the people I work with.
And so we really do try and make it so.
I think there's a lot in that idea
that scale doesn't always have to be the answer.
And it's not just about entrepreneurship,
it's about how one approaches a career generally.
There are a lot of messages from the larger
culture bombarding us, certainly when you and I were growing up, you know,
lifestyles of the rich and famous MTV cribs, that you got to go for it, you got
to be big. I bought that. But actually you can have it, it really is individual
and it kind of goes back to what you were saying about work-life balance. It's
up to you. You can have a great life with modest career ambitions.
You don't have to follow anybody else's script.
And so really just pick the path that's going to scratch your particular itch.
Dan, do you know the happiest person and the most fulfilled person?
And actually in many ways, really my model for aging well is my mother.
My mother is a remarkable person.
So is my dad too, but I just talk about my mom for me
because I don't want my dad to get mad at me.
Dad, I love you.
My parents, they're no longer married.
They're still cordial and stuff.
They got divorced 30 years ago.
My mother, she lives in a very simple
one bedroom condominium with her partner who she's been with for 20 years.
And they have an incredibly rich life.
She takes long walks every day, hikes.
She teaches five or six yoga classes a week.
She's almost 78 years old.
She's incredibly fit.
She eats very simple food.
She's not interested in going out to dinner and having fancy meals.
They travel, but they travel really cheaply.
I mean, they stay at youth hostels.
They camp.
They fix everything in their house.
They have an incredibly rich,
like Robert Waldinger, who you know well, right?
And he led the famous Harvard study about happiness.
And his conclusion was my mom's life,
that the more relationships you have
is the best determinant of happiness as you age.
And I can walk around Venice, she lives in Venice, California.
She knows everybody.
Everybody knows my mom and they love her.
And it's not that she was born, you know, happy and smiling and always
joyful. Like she's worked at it. She really has. She's practiced yoga for 50 years. And, but she's
also really worked at reminding herself why she has reasons to be happy, even with difficult things
that have happened in her life and trauma that she grew up with as a child. She really does things like practice gratitude.
And so living the life she lives
without the complexities of endless financial obligations
and entanglements and properties
and what matters to her is friendships, relationships,
experiences, her family, her kids, her grandkids, and teaching.
You know, she spends a lot of time teaching senior citizens how to get healthier, how to do yoga.
She teaches all these yoga classes every week. So to me, the idea of having a lot, you know,
needing a lot, and it's a cliche, I know, But it's true. I mean, I see that with her.
She lives on very little money. And I don't know anybody happier or more fulfilled than my mom.
There's a lot to be learned from your mom. There's no question.
Much more with Guy Raz coming up right after this. Being an actual royal is never about finding your happy ending, but the worst part is,
if they step out of line or fall in love with the wrong person,
it changes the course of history.
I'm Arisha Skidmore Williams.
And I'm Brooke Zephrin.
We've been telling the stories of the rich and famous
on the hit, wonder-y show, Even the Rich,
and talking about the latest celebrity news
on Rich and Daily.
We're going all over the world
on our new show, Even the Royals.
We'll be diving headfirst into the lives of the world's kings, queens, and all the wannabes in their orbit throughout history.
Think succession meets the crown meets real life.
We're going to pull back the gilded curtain and show how royal status might be bright and shiny,
but it comes at the expense of, well, everything else.
Like your freedom, your privacy, and sometimes even your head.
Follow Even the Royals on the Wondery app or wherever you get your podcasts.
You can listen to Even The Royals early and ad free right now by joining Wondery+.
As we vector toward the end of our time together, let me ask one more relationship related question. The title of the show is
How I Built This. Does that, and look, I've titled many things so I'm not trying to be
persnickety about language here, but does that overlook the fact that nobody does anything
on their own?
Yeah, it's a horrible title. It's a horrible name. And if I could rename it, I would. Although
that being said, the original name that I had for the show, and God, thank God,
somebody was watching over me, that for some reason,
this name was already registered, but God,
I would be so embarrassed if we were talking about
the name of that, of the show today, was,
I wanted to call it The Hustle.
And thank God that name was taken,
because I would be really embarrassed,
because it's not about hustlers. It's about
people work really hard and fail and fail and fail. It's not of course a show about how I built this.
It's a show about
risk-taking and creative thinking and
struggle and setbacks and failures and every episode you learn about the people around
the founder who helped them create it.
But there's no example that I can think of on our show or really in modern history of anything being built by one person.
You think about great creative founders and you know a good example is Elon Musk.
Forget about his personal foibles or his politics or whatever for a moment, but just as an ideas
person, right? He was a force that drove, you know, X, which became PayPal, and obviously
Tesla and SpaceX and, you know, solar companies, underground hole drilling companies. He didn't
actually found Tesla. He joined Tesla, you know, and
bought into it and then turned it into what it became. He did not do any of
those things alone and he would acknowledge that. I mean PayPal and X
that involved Peter Thiel and Reid Hoffman and all these incredible
people who were part of that process. Even Tesla, you know, he had great
designers and great engineers around him.
So there's no question that the success of a founder is also the luck of the people that
you find around you that you bring in because sometimes, you know, you bring somebody in
and they're not the right person. So I acknowledge that the name how I built this is not exactly
or entirely accurate. It's not an accurate reflection of what the show is about.
But as you know, in our business, sometimes we shortcuts to
make a punchier point.
So would I rename it if I could?
Probably. But at this point, we have the name and everybody knows it.
And we do our best to mitigate that in the storytelling.
I don't think it's a terrible name at all.
Guy, it's so cool to talk to you.
You do such great work.
So it's really cool to have you on this show.
Just before I let you go, can you remind everybody
of the names of your various podcasts
and the book that you mentioned that you wrote?
And just because I suspect people
are going to want to get more from you after hearing you.
Thanks.
Yes, How I Built This is my show
about founders of companies,
of some of the most well-known companies
and brands in the world.
I do a show called The Great Creators,
which is similar to How I Built This,
but it's with actors and musicians,
so like Tom Hanks or Jason Sudeikis or Bjork.
And then I do a children's show called Wow in the World,
and it's a kids science podcast for kids age three,
all the way to 12.
And that comes out twice a week.
And those are my shows.
My book also is called How I Built This.
And then we've got a bunch of books
through Wow in the World.
And all of those are available at bookstores or Amazon.
So you can search how I built this or Wow in the World
and you will find them there.
So cool to meet you, albeit virtually.
Guy, thank you for coming on.
Thank you, Dan.
Thanks so much.
Thanks for having me.
Thanks again to Guy Ross.
A lot in that conversation.
If you're a subscriber at danharris.com, you'll get a cheat sheet in your inbox.
If you're not a subscriber, come check us out.
One last thing I want to say before I let you go here.
I want to let you know about
an online event coming up at the end of January. It's called When the Rubber Hits the Road,
Living the Dharma in Difficult Times. It's presented by the Insight Meditation Community
of Washington, D.C. and it's happening on January 24th through the 26th. Here's a little
bit of copy that describes the event via IMCW. We're living in times that can challenge our ability
to bring the compassion and wisdom we cultivate
on the cushion into our everyday lives.
Join beloved teachers, Tara Brock,
Doctors Larry and Peggy Ward, Sharon Salzberg,
Robert Thurman, Kazoo Haga,
Dhammapada Melissa Cardenas, and Hugh Byrne
for a weekend of conversation, community, and practice.
We'll discuss how Buddhist teachings help us examine our biases that fuel separation
and hatred, the meaning of fierce compassion, and whether equanimity is even possible when
so many people are living in trauma, fear, and uncertainty.
And we'll close with how we can care for ourselves, our planet, and each other in ways that align
with both our heartfelt beliefs and our individual callings offered by donation.
The recordings are included.
To register, go to imcw.org slash 10%.
I will put that link in the show notes.
Again, that is the copy from the IMCW folks.
That's how they are describing this event.
I'm a huge fan of many, many of the folks who are involved in this event, in particular Tara Brock, who
is the powerhouse behind IMCW, so I strongly recommend you check out this event.
Before I go, I just want to thank everybody who worked so hard to make this show. Our
producers are Tara Anderson, Caroline Keenan, and Eleanor Vasili. Our recording and engineering
is handled by the great folks over at Pod People. Lauren Smith is our production manager.
Marissa Schneiderman is our senior producer.
DJ Cashmere is our executive producer.
And Nick Thorburn of the band Islands wrote our theme.
If you like 10% happier, and I hope you do, you can listen early and ad free right now
by joining Wondery Plus in the Wondery app or on Apple podcasts.
Prime members can listen ad free on Amazon Music.
Before you go, tell us about yourself by filling out a short survey at Wondery.com slash survey.