Ten Percent Happier with Dan Harris - Tim Ferriss On: Recovering From Anxiety and Compulsive Thinking, Rethinking Self-Optimization, and the Power of Saying "No."

Episode Date: January 23, 2026

Secrets to self-preservation in an age of burnout.   Tim Ferris is the author of five #1 New York Times bestsellers, including The 4-Hour Workweek and Tools of Titans. He's also the host of The Tim... Ferriss Show podcast. Most recently, he has collaborated with Exploding Kittens to create COYOTE, a fast and hilarious card game.  In this episode we talk about: Tim's Antidotes to isolation Past-year reviews The perils of self-optimization His meditation practice Escaping rumitive loops  The role of Accelerated Transcranial Magnetic Stimulation (TMS) The ketogenic diet  Talking to chatbots about your health And much more Get the 10% with Dan Harris app here Sign up for Dan's free newsletter here Follow Dan on social: Instagram, TikTok Subscribe to our YouTube Channel Additional Resources:  The New Frontiers of Mental Health — Brain Stimulation, Rapid-Acting Tools for Depression, and More All Things Ketones, How to Boost Cognition, Sardine Fasting, Diet Rules, & More — Dr. Dom D'Agostino TED: Why you should define your fears instead of your goals Tim Ferriss, Host of 'The Tim Ferriss Show,' Author   To advertise on the show, contact sales@advertisecast.com or visit https://advertising.libsyn.com/10HappierwithDanHarris       Thanks to our sponsors:  LinkedIn:  Spend $250 on your first campaign on LinkedIn ads and get a $250 credit for the next one. Just go to linkedin.com/happier. HexClad:  Get 10% off your order with our exclusive link. Just head to hexclad.com/happier. Square:  Right now, you can get up to $200 off Square hardware at square.com/go/happier.

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Starting point is 00:00:00 This is the 10% Happier Podcast. I'm Dan Harris. Hello, everybody. How we doing? Today, I'm talking to my man Tim Ferriss, who is these days leading, in his words, a different life. As some of you may know, Tim has a long and difficult history with OCD, anxiety, depression, and trauma. Today you're going to hear him talk very candidly about what he's done to create this different life. You're also going to hear him talk about what he thinks about self-optimizing. He is in many ways kind of the grandfather of optimization, a notion with which many of you, and I would include myself in this category, have a tortured relationship, maybe a love-hate relationship. Tim talks about the risks of optimizing and how he's become much more surgical about what he optimizes for.
Starting point is 00:01:05 He's also going to talk about a book in progress on the immense power of saying no so that you can focus on the things that are actually important to you. This is also something that I struggle with immensely. In case you're new to Tim and his work, Tim Ferriss is the author of five number one New York Times bestsellers, including the four-hour work week and Tools of Titans. He's also the host of the excellent Tim Ferriss show podcast. And most recently, he's collaborated with the company Exploding Kittens to create a, game called Coyote. It's a card game. This is a wide-ranging interview. Aside from optimization and the power of saying no, we also talk about Tim's antidotes to isolation, his practice of doing past year reviews, his meditation practice, escaping ruminative loops, the role of something called
Starting point is 00:01:53 accelerated transcranial magnetic stimulation, the ketogenic diet, his views on talking to chatbots about your medical stuff, and much more. Before we dive in here, very quick plug for my new app, 10% with Dan Harris. You can sign up at Dan Harris.com. There's a free 14-day trial if you want to try before you buy. We've got a growing body of guided meditations from amazing teachers. We've got weekly live guided meditation and Q&A sessions that you can join, meditation challenges, the ability to connect to other people who are interested in this stuff. Lots going on. Come check it out. Danharis.com. Okay, we'll get started with Tim Ferriss. right after this. If you're making any New Year's resolutions this year, there's a good chance
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Starting point is 00:05:30 Run your business smarter with Square. Get Started today. Tim Ferriss, welcome back to the show. Thank you, sir. Nice to be back. Nice to see you. Likewise. Let me ask you a ridiculously basic question, but I think maybe deceptively simple. I actually never know how to say. Is it deceptively complex or deceptively simple anyway? My question really is, how are you? How are you doing these days? You've publicly kind of gone on a ride talking about your own stuff, some of it quite heavy. I'm just curious, how are you?
Starting point is 00:06:08 That is a both deceptively simple and complex question. My answer, thankfully, is really straightforward. Better than ever. I feel absolutely fantastic. We could dive into how and why that's the case, if you'd like. But I would say keeping it short and sweet, for the moment, I would say fantastic, better than ever. Mind, body, soul, psycho-emotionally, musculoskeletally.
Starting point is 00:06:36 really feeling a holistically very good, optimistic, we could keep going. So I'll let you take that anywhere you'd like to. I love to hear it. Seriously, I really do love to hear it. And I would be curious to follow up and hear from you, like, what has brought you to this point? Yeah, I would say a few things. So one of the risks of personal development, or let's just call it more broadly, self-help, is that it can very easily become self-infatuation or self-obsession.
Starting point is 00:07:10 And the counterbalance to that, the bet that offsets it is, it's very simple. Relationships, really doubling down, tripling down on relationships. We are evolved to be a social species. And whenever you are in isolation, physically or simply in thought loops in your own head, that tends to catalyze or worsen tremendously any type of instability or OCD or depression or anxiety or fill in the blank psychiatric condition. So my policies, which were already in place, last time we spoke, that I have really continued
Starting point is 00:07:56 to invest into, are doing a past year review every year, looking at. at my top relationships that are nourishing, energizing, energy in as opposed to energy out, and then blocking out time in advance for the entire year for extended periods of time with those people. Now extended will depend on your circumstances. For me, that could be anywhere from a long weekend to a week, spending, say, five days in the wilderness in Montana with some of my oldest, closest friends, et cetera, et cetera. That will do, not to do, not to denigrate therapy in any way. But sometimes talking more about your problems, if it were to solve all of your problems, would have worked already. There's a place for talk therapy, but it is not,
Starting point is 00:08:46 nor does it need to be the only tool in the toolkit. So simply spending time around your silly, dumb, amazing friends and laughing, whether it's around a bottle of wine or a meal or a campfire, really, really goes a long way. So that's one piece of it. Second piece is to hit a familiar thread is very consistent meditation, typically twice daily, 10 minutes, very, very straightforward in my case. And then also if we're going out to the edges a bit, technologically speaking, there is something that some of your listeners may have never heard of, which is accelerated TMS.
Starting point is 00:09:30 TMS stands for transcranial magnetic stimulation. It's a type of brain stimulation that has existed for decades, but the hardware and the software, everything about these technologies has improved dramatically in the last five to ten years, particularly in I would say the last five years, thanks to certain researchers like Nolan Williams out of Stanford, who sadly passed away in the last six months and others. But what accelerated TMS looks like, like is typically up to, let's just call it, maybe one or two years ago. Accelerated TMS takes
Starting point is 00:10:08 what you might do in conventional TMS over several months where you go in, you have this paddle put against your head, it produces a magnetic field that, just to keep it very simple, either excites or inhibits certain parts of your brain, certain types of circuitry. And that can be applied to depression, it can be applied to neurodegenerative diseases. In fact, in some cases, it can be applied to anxiety, OCD, and so on, depending on the target where you place these coils. And in the case of accelerated TMS, you're taking what you might do over three, four, five months, and you're compressing it into one week. So every hour on the hour, 10 hours a day for one week, you're going in and getting, let's just call it, a few minutes, three to nine minutes of pulses
Starting point is 00:11:02 on your brain, and then you take 50 minutes off, you go back in, you get hit again, and that has been referred to at least in one format, the Saint Protocol, S-A-I-N-T. They've shied away from it, but it was developed at Stanford, and the Saint Protocol in many, let's call them, patients produces 70, 80% remission of depression that is quite durable. It's not one shot you're done. Typically people will, let's just say, do a five-day sequence, then they might go in and have one to three-day booster sequences three months, six months later. And this technology has tremendous effects. I've experimented with this over the last handful of years. first time I did it, it had near miraculous results. I went from having severe, and I've been
Starting point is 00:12:02 officially diagnosed, so this is not just throwing it around loosely, but moderate severe OCD with lots of rumination. I'm not flipping light switches or washing my hands, but I have these ruminative loops that I get caught in. People, I'm sure some listening can identify with this where you just can't turn off these kind of compulsive thought loops. Could be a grudge, could be a fear, something you're planning for, could be a conversation you need to have. It just loops and loops and loops, which causes insomnia, which causes fatigue and just general wearing down of the system, which leads to depression. I've realized that's my sequence. It actually starts with anxiety, not depression out of the gate. And I was having, let's just call it, seven, eight out of ten symptoms when I went in
Starting point is 00:12:46 to the first treatment I did of five days. That's really severe for people who are not clear. Like, it's really, really severe. Like, it's affecting every aspect of my life. Had the treatment, there was a delayed onset, and even the scientists most involved with this, don't really have a great explanation for how or why this would happen. But nothing really happened for two, three weeks, and then flipped a switch and had basically zero anxiety, zero rumination for, let's call it, three to four months. I've never experienced anything like it. And that includes psychedelic-assisted therapies, which I know very well, and have supported a lot of science. underlying. This is a bit of a long answer, I realized. But for people who are interested, I
Starting point is 00:13:26 really recommend the conversation I did with Nolan Williams, then there are different types of hardware. But I tried it then with boosters several times afterwards, null effect, zero, didn't work. And I started to lose hope again, because I thought this was going to be a replicable, reliable tool that I could use. I was so excited. And did a Hail Mary kind of last stitch round with the accelerated TMS recently. I did this in Northern California. Instead of doing five days, so keep in mind, it's like, let's just call it three months of TMS gets compressed into five days.
Starting point is 00:14:06 Instead of doing five days, I did one day, but I predosed with something called D-Clycerian, D-C-S, as it's sometimes referred to in the literature, is in many ways an antiquated antibiotic that used to be used for tuberculosis and sometimes urinary tract infections, which affects the NNDA receptors in such a way. I think it's a partial antagonist. It might be an agonist, so don't quote me on it. But the point is, this little drug that is not typically used anymore is a catalyst for neuroplasticity.
Starting point is 00:14:46 and when you take this beforehand, you can do something like one day of accelerated TMS and sometimes the results are better than what you previously, let's just call it seven years ago, would get from three, four months. And I did one day and Dan, this time around,
Starting point is 00:15:06 it was just like a switch, basically the next day. And it has now been two or three months. And I don't want to set expectations that it'll be this way for everyone. it seems to be particularly effective. Yes, for depression, but it seems to be particularly effective in a very small sample size at this point for anxiety and OCD. And it's just a different life.
Starting point is 00:15:32 It is a different life. So all of those things in combination, plus the basics, right, the kind of basic macronutrients of health, exercise, et cetera, et cetera, diet and so on, are just doing their job together. The last one I'll throw in and then I'll shut up because I realize this has turned into a TED talk is intermittent ketosis. So the ketogenic diet and ketosis overall, which can be achieved a few different ways, which I'm in right now, is absolutely phenomenal for addressing a lot of psychiatric pains, psychoemotional pains that are failing to be treated by medication. And there's something called metabolic psychiatry. Chris Palmer out of Harvard and other have looked at this very closely. All right. Thanks for coming to my TED Talk.
Starting point is 00:16:24 I just want to assure you, TED Talks are welcome here. You're a podcaster. You know long answers are fine. So please delete that sheepishness from your mind. All right, we'll do. I have a million follow-up questions. Let me just say just high level, a different life. Those three words really, it makes me very happy to hear
Starting point is 00:16:45 that that's what's going on for you. Thank you, Dan. Yeah, it is impossible to overstate the difference between an eight out of 10 of nonstop ruminative monkey mind with a fixation on things that are anxiety producing to getting to like a one or two out of 10. Those are two different lived experiences. They are so far apart from each other. It's really remarkable.
Starting point is 00:17:13 So you mentioned transcranial, is it magnetic stimulation, TMS? Magnetic stimulation. I will drop a link in the show notes for people who want to listen to Tim's conversation with Nolan Williams, with the caveat, of course, that you're not the researcher, the world's leading expert, you're more of the guinea pig and the patient, but can you tell us a little bit more about, is TMS widely available? Is it a thing that average people can access and also like how strong is the evidence? All right. I'm happy to tackle that with, as you said, the disclaimer. I am not a doctor nor do I play one on the internet. But I do spend a lot of time in these waters. So what I'll say is that the evidence for TMS broadly, there are decades of evidence with different applications of TMS. As we look at accelerated TMS, there's actually, I would say, very compelling body of evidence.
Starting point is 00:18:13 Once we get into the vanguard, which is always risky, right? You don't necessarily want to be one of the first hundred monkeys shot in the space, but in this particular case, the pain was great enough that I decided to opt in. Then you're getting into the bleeding edge, which is this D-Cyclicerine, D-Cs, plus TMS. That's very much at the outer reaches. I would say at least based on the clinic that I went to, and maybe overall, for all I know. I am one of perhaps 60 patients with OCD slash generalized anxiety disorder who have been treated that way.
Starting point is 00:18:53 So it's a very small number. In terms of accessibility, there are, let me start from the top in no particular order, but I'll just say that there's a hardware stack. So the two companies that I'm most familiar with, which make hardware that I've used myself, are Brainsway. That's one company. and then another one is MagVenture. The hardware are different.
Starting point is 00:19:18 I know people who have responded very well to both of them. So you can vet certain providers, I would say, not saying this is the only way. I'm not saying it's fair. Perhaps there are other technologies out there. But as you would expect, there's a fair bolus of fly-by-night operations that are promising miracles
Starting point is 00:19:39 and offering quote-unquote TMS that is actually not following any protocol whatsoever. I think that's very unethical. But Brainsway, MagVenture are two types of hardware. And then you really want to look, it is available is the short answer. Accelerated TMS is available in a lot of major cities. It is not as widely distributed as I would like
Starting point is 00:20:02 because it is generally not covered by insurance. Accelerated TMS is generally not covered. TMS, let's just call it. conventional TMS is often covered by insurance, depending on the indication. But accelerated TMS where you're basically taking a week off work and just getting your brains up 10 hours a day for five days straight, typically not covered. And part of why I'm so excited about the implications if the data scale and are robust and show comparable or superior results with this pre-administration of this drug is that the ability of anyone, whether they are average, less going to financially
Starting point is 00:20:48 stable or very well healed of taking one day off of work is not only logistically so much easier if they're able to pre-administer with this DCS, but it should be much less expensive. So I'm hoping, even if people have to pay out of pocket, that these breakthroughs, their breakthroughs with combination therapies of TMS, accelerated TMS, and Dicyclosarian, will really make it much more widely available. That's my hope. It's going to take a little while. But it is available.
Starting point is 00:21:22 I know there are clinics in, for instance, New York. I know there are clinics in California and Chicago that are credible. They may exist in other places as well. The other thing you mentioned in terms of having a different life is your focus on relationships. and I saw myself in that answer. There was a kind of desertification or desertification, I don't know how you pronounce it, of my social life for many years
Starting point is 00:21:47 because I was such a careerist and such a workaholic, and in recent years have really turned that around, and I see such a massive difference in my mental health. I'm curious, you mentioned that in recent years, you've at the top of every year, you kind of make a plan to see the people who, to use the cliche, fill your cup, Had you gone through a period like I did where there was a certain amount of isolation or in attention to this lever?
Starting point is 00:22:15 Oh, for sure. There were a few different reasons for that. I don't know if hindsight's 2020, but I think it's easier to see from my vantage point now. And it's a balancing act because there's compulsive socializing because you are incredibly uncomfortable or afraid of being alone or with yourself. right? So there's compulsive socializing to distract yourself, like protect yourself from yourself, which is problematic. And then there's compulsive isolation. And I would say I probably leaned far more towards the compulsive isolation. And there were two reasons for that. One was workaholism back in the day, for sure. And I just felt like I was more effective, able to produce, more able to
Starting point is 00:23:05 on business, finances, whatever it might be in isolation, and there might be some truth to that. Then I would say there was also this belief that I think at the time was really implicit. I don't think I explicitly grasped it, which was I've written this incredibly long essay that maybe I'll publish at some point, but talking about some of the dangers of self-help,
Starting point is 00:23:34 and one of them is, following, which ties into what we're talking about and leaning towards isolation, this implicit belief or explicit that you need to work on yourself and fix yourself and quote unquote, do the work, and then you'll be ready to interact with other people and have a significant relationship and engage with your family if that is an option or you want it to be an option, etc., etc. So in effect, the analogy that I've drawn for some friends, is you want to play soccer. But first, you're going to read all the textbooks and get a master's degree and PhD in soccer.
Starting point is 00:24:15 And then you're going to practice dribbling and penalty shots and so on by yourself. And you want to become as perfect a player as possible by yourself before you ever actually get on the field and play the game of soccer. And you can start to believe that you're playing soccer by yourself. There's always more room for improvement. You're never going to be perfect. and if you get caught in that trap, which is the partial trap of self-help,
Starting point is 00:24:42 you're always polishing this self and it can become this real recursive, dangerous trap, this fixation on the self. And you never actually fucking play soccer. And at a point, you start to believe that you are, but you're not. You're simulating by your, self life, but not actually engaging with life. And I have, who knows, maybe this is a function
Starting point is 00:25:13 of getting older. I don't think so necessarily, but for so many decades, I was interested in the cutting edge, the cutting edge of everything. And I still am, but I've become interested equally in things that have lasted millennia, or more than millennia. And I recommend if you're trying to learn how the latest LLMs differ from one another, etc. You also spend some time looking at evolutionary biology and studying the things that we have evolved to optimize for, to experience. And man, it's just like, I think it was Reganomics, right? It's the economy's stupid.
Starting point is 00:25:57 It's the relationship stupid, right? If you don't have physical contact with people, if you don't have these in real life physical experiences, if you model that in animals, they become a complete disaster. They exhibit the same types of behaviors that we now see spiking in humans, anxiety, depression, lethargy, sitting in a cage, not doing anything. We need this type of contact. So I'd say that I've offset the bleeding edge with the very, very super dull edge of things that have lasted a long time. Amen. Coming up, Tim talks about the perils of self-optimization and the secret to what we actually should be optimizing for, the ketogenic diet using AI as a means of working on your health. In other words, should you be talking to chatbots about your medical stuff and much more.
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Starting point is 00:27:35 Seriously, all of them. Spend $250 on your first campaign on LinkedIn ads and get a $250 credit for the next one. Just go to LinkedIn.com slash happier. That's LinkedIn.com slash happier. Terms and conditions apply. The question I'm about to ask might bring us back to your unpublished essay about the dangers of self-help. But you mentioned the word optimizing. And in some ways, I kind of think of you as like the proto-optimizer for our work week. and I'm just curious where you are on self-optimization now. I would say that I still focus on certain areas to optimize. I still pull certain lovers. And what I would say I have become much better at,
Starting point is 00:28:35 and it takes practice. It's going to sound so rudimentary. is asking simply, what are you optimizing for? Before you optimize. Why are you optimizing? And it's easy, I would say, particularly if you are being shaped by social media, which seems to basically offer you the seven dead layer cardinal sins on a silver platter. You get to pick your poison.
Starting point is 00:29:07 if you're being shaped by that, then you can end up optimizing without a direction necessarily or questioned. You haven't interrogated the direction. And that could be because you're following someone online who's a multi-billion dollar real estate developer slash serial entrepreneur slash fill in the blank.
Starting point is 00:29:26 And the chase for money is on. But that never really gets interrogated. I think the four-hour work week does a good job of breaking down kind of work for work's sake in money for money's sake. But for me personally, for instance, it's like, okay, if I'm going to, quote, unquote, optimize my health, well, we've got a problem right out of the gate. Optimize isn't well defined. What does that mean? And health isn't well defined. What the hell does that mean? So for me, I'll give you an example from the health perspective. If you read a book like
Starting point is 00:30:00 Outlive by Dr. Peter, Tia, a great book, one of the few books, if people are asking me what I think about longevity and all the tech billionaires want to live forever and flying to Honduras for questionable genetic therapy and so on. What do I think of all this? I would say start with outlive. If you actually want to have the longest health span possible where you're functioning at a high level for the longest period of time, I would check out that book. And I don't want to paraphrase too heavily here. But in effect, you can figure out without a whole lot of fancy analysis. What is most likely to kill you based on what kills everybody in your family? In my case, it's probably not going to be cancer. Could be. Probably not. It is almost certainly
Starting point is 00:30:47 going to be something cardiovascular or neurodegenerative disease. So for me, I have three relatives right now with rapidly progressing Alzheimer's disease, including those who do not have the genotype, if we look at, say, APOE status right there, APOE-3-3, whereas I'm APOE-3-4, so that's scary. There are other factors to consider for Alzheimer's. I am doing things to try not to die from something that is hopefully preventable from the perspective of cardiac health, cardiovascular health, and then also trying to mitigate my risk of neurodegenerative disease. and that's why I'm in ketosis right now, for instance.
Starting point is 00:31:37 And, you know, juries out on some of this, but very plausibly there are mechanisms by which going into ketosis on a fairly regular basis for a few weeks at a time, let's just say in my case, two or three times a year, may have neuroprotective effects, also anti-cancer effects. And people can listen to my interviews with Dominic D'Agostino, who's a researcher out of Florida, or other people for the science behind this. And it's also an intervention, and this comes back to your question about optimizing,
Starting point is 00:32:08 that is very, very well studied in the sense that I have very high confidence that the downside risk is low and very manageable. Whereas if you're just mainlining, GLP-1 agonists, amazing results that we've seen in the literature so far, but have we had anyone on these for 10, 20 years? no, at least not 20 years. Maybe some of the first monkeys shot in the space like me with the Accelerated TMS and the DCS
Starting point is 00:32:38 has been on for that period of time. That doesn't mean don't use GLP1 agonists, but understand that there are a lot of unknown unknowns. With the ketogenic diet, it's like, look, the ketogenic diet and its modern incarnation using heavy cream or other types of fats was designed for epileptic children. And this goes back probably 100 years at this point,
Starting point is 00:32:58 if not 100 years close to it. And humans have the metabolic machinery to go into ketosis and have had that machinery for millennia upon millennia upon millennia. That would be an example of something that passes the test for me of seemingly credible upside potential, even if we don't understand all the mechanisms, limited downside potential that I can offset with certain prescription drugs. let's just say, because I'm a cholesterol hyperabsorber. And okay, great, we're going to do that.
Starting point is 00:33:33 Intermittent fasting would be another one. During ketosis or outside of ketosis, the one thing that has most dramatically changed, my blood tests with respect to specifically insulin sensitivity and avoiding prediabetes, which runs rampant in my family, intermittent fasting. In my case, that means I'm, eating within an eight-hour window each day.
Starting point is 00:34:00 It might be even a little shorter, like 2 p.m. to 8 p.m. And that's it. I just don't eat until 2 p.m. or 3 p.m. And for some folks, it's arguably better for you if you do like a 12 noon to 8 p.m. kind of eating window. It's also called time-restricted feeding. There's a lot of good science for this, not just in animal models, but in humans. And the results I've seen from that are just absolutely
Starting point is 00:34:27 incredible and it's so simple because you don't actually need to change what you eat. You're just changing when you eat. So those would be two that people might think of as optimizing. And then I'm taking a handful of prescription drugs to offset the cardiovascular risk because it doesn't matter if I am eating an all fat diet and all protein diet, a vegan diet, a fill in the blank diet. there are certain biomarkers that are just trash. They're so bad. And that seems to be just straight from the code, straight from DNA. And for that reason, I'm like, ah, I'm no spring chicken anymore. You know what? I think I'll just bite the bullet and take some of these. And when, for instance, I talk with my doctors now, the first thing is, if you have a blood test and something is out of range, my recommendation would
Starting point is 00:35:25 be before you get on 12 different drugs to deal with it. And if it's an emergency, it's an emergency. But if it's not an emergency, right? Like your triglystriids are high. All right. Well, it's probably not going to kill you in the next week. My recommendation would be talk to your doctor, replicate the test. Do the test again the next week, maybe on a different day, and see if you can replicate the error. because, for instance, if you had a heavy weekend of drinking or a fatty meal the night before and then you do your blood test 8 a.m. the next morning fasted. Well, you might look like you're on the road-diving heart attack in two months, but actually it was just behavior and diet. So replicate, replicate. That would be number one. Don't base the outcome of the basketball
Starting point is 00:36:18 match on one photograph. Try to get tested more frequently and pay attention to when you're getting tested. So if you're, for instance, coming back to the example I gave, if you're taking your test, your blood test on Monday mornings, make sure your next test that you're comparing it to is also on Monday morning. If it's Wednesday morning, it might be completely different. By the way, if it's something like cortisol, testosterone, et cetera, these things have diurnal cycles.
Starting point is 00:36:44 They really fluctuate throughout the day. So if you get a test at 8 a.m., I've seen this with friends of mine, male friends who get a test at like 8 a.m. And I have to interrogate how they did things for them to Sherlock Holmes this, but they're concerned about their testosterone levels or the free testosterone. They take a test at 8 a.m. looks great. They do another test three months later, six months later. They do it at 11 a.m. And it's 200 points lower. Looks crazy. And it's not crazy. They don't actually, in this case, this guy had no problem. He was about to get on all sorts of hormone replacement therapy and all this stuff that is pretty powerful. And I said, go back, do it at 8 a.m. again, two weeks, let's see what happens. Guess what? It was the same as the first test. So that's step number one. And then when I'm
Starting point is 00:37:36 looking at possible interventions, for me, again, I'm not a doctor, don't play one on the internet, the way I approach it. And people get very little guidance on this. Most doctors are overstretched. stretched, right? They get 11 minutes per patient. The easiest thing for them to do is say, look, this guy has a problem or this gal has a problem. If we throw these three drugs at it, it's probably going to fix it. My job, as far as I'm concerned, as far as my time allows, is to keep this person from dying. Okay, start these three drugs. But what I have tried to do, and I did this with my own particular cardiac situation, and I think Boston Health is the testing that I did to get a more granular understanding of things with a little higher resolution.
Starting point is 00:38:19 But since I am a cholesterol hyper absorber, that informs the type of drug I might take. It doesn't necessarily have to be something like a statin. And there were three or four drugs that I was suggested to take, and I said, what is the longest study of these with the best side effect profile that is the most innocuous that I can start with? And we can do another test in two months. this is not an emergency. I'm not about to have a pulmonary embolism or a heart attack. Don't have any arteries blocked. What is it? And it was, in my case, not everybody, something called
Starting point is 00:38:53 a zetamib, otherwise known as zedia, very well studied, very well tolerated. I said, let me try this in case I am a hyper responder, because sometimes you can be a hyper responder or a non-responder, but I was like, let me just try it out. And statistically, very unlikely that I would be, the doctor said, nonetheless, tried it, two months later, retest, guess what? I'm a hyper responder. So I was able to use the minimum effective dose for medication and ultimately added one more thing, but how many decades of possible side effects did I just spare myself by doing basically like one and a half drugs instead of starting with four or five and doing that indefinitely from that point forward. When you're dealing with your doctors, to what extent do you consult AI? I have found personally
Starting point is 00:39:45 that talking to a chatbot has been incredibly helpful. Now, with the caveat that they hallucinate and they fuck things up all the time. And so I'm not taking it as gospel because your chatbot doesn't get bored of you and doesn't have an 11-minute window to talk to you. So you can really spend a lot of time. and then what I found is that I can then run what I've learned by my doctors. Is that an experience you've had? For sure. And I do use AI and these LLMs a lot. What I would say is that if you're going to do something like that,
Starting point is 00:40:24 my recommendation would be, and I'll give a shameless plug just because I'm involved with this company. I think they're doing great things. But you could use something like a chat GPT, but there's some tools that are designed for learning. There's one called oboe, oboe.com. Get some basic literacy, just the ABCs of basic medical terminology that would be helpful for understanding things like blood tests. It's like 100 words, maybe 200 words, perhaps at the very, very tippity top, if you want to be an overachiever, develop an understanding of the basic vocabulary
Starting point is 00:41:00 so that you can also discuss these things in shorthand with your doctors. So once you develop basic medical literacy, you could also use that to learn how to read studies, learn how to read a scientific abstract and study. That would be one of the best investments you could ever make with your time. Spend an afternoon doing that or two afternoons. Holy shit, the ROI in that is unbelievable. Like the number of medical problems averted,
Starting point is 00:41:30 the number of medical procedures averted, the number of non-obvious solutions found that my basic literacy has helped to solve for is unbelievable. It doesn't take very long. So I would use the tools to kind of do that first. That'll help you with prompts. The answers are only going to be as good as your prompts.
Starting point is 00:41:51 Once you've done that, then I use AI all the time. And there's an expression which has been helpful for me. I can run pretty hot. I think that's chilled out a lot, but I can run pretty hot. I'm typically very impatient. I have been since I was like a toddler.
Starting point is 00:42:08 And the expression is, don't attribute to malice what you can attribute to incompetence, right? But it goes further than that. Just because somebody doesn't reply to you, it doesn't mean it's a personal affront, just because someone does something stupid and they answer one of your questions
Starting point is 00:42:22 out of the three you emailed them, you can be like, oh, you can get really wound up. But I would go further than that, which is don't attribute to malice or incompetence, what can be explained by a busy schedule. People are busy. Everybody's busy. But what you can do is, after developing this basic literacy, you can go in and then you can ask
Starting point is 00:42:45 questions that your doctors may not have time for. I am always checking for contraindications between medications and also supplements, because doctors will miss these. they will miss them. They might not miss the most obvious, but there are some that are not as obvious. For instance, there are sleep medications like trazidone, which really affect the serotonergic system. It's effectively, this is an overstatement, but it's effectively a failed antidepressant. So if you don't know that, and it's not technically exactly an SSRI like a Prozac, but there are some similarities. If you don't know that, because you're quote unquote taking a sleep, medication and then you go out and take something that's contraindicated for this entire class of serotonin-specific antidepressants. Like you can get yourself into trouble. So I will regularly check for contraindications. That's one thing I do. I have friends who have uploaded their whole genome to some of these LLMs and asked for insights, and they've identified some remarkable things.
Starting point is 00:43:52 the risk in doing all of this is that you may uncover issues that if you are prone to anxiety, for a lot of reasons, I'm kind of inoculated against this with medical stuff because I've spent so much time in the medical and scientific world. But give you an example. Another thing that I do once a year or twice a year is a full-body MRI. And there are companies that do this. I think biograph is the highest level. Pre-newvo is also pretty good, but I've seen a couple of people have cancers missed, which isn't great. So if you get a full-body MRI and you are over the age of 40, you're going to find something. You're probably going to find some type of internal cyst. You might find if you had as a friend of mine did, like a small brain aneurysm,
Starting point is 00:44:41 like you're probably going to find something. And the question is, can you handle that? Can you handle either doing something about it, which is presumably why you're doing it in the first place, or can you deal with the overwhelming likelihood statistically? The doctor's going to say, yeah, we found X, Y, or Z. You don't need to do anything about it. We'll just keep an eye on it. Are you going to be able to handle that without becoming a stress case who's combing through LLMs and WebMD all day, making yourself crazy? Anyway, I'll stop there. But yes, I use these tools all the time. If you're going to use one tool, use another tool to fact check it. So if you get something from chat GPT, absolutely have that thing cross-examined by Claude or another tool. Do not trust
Starting point is 00:45:31 these tools with their first answers. Just on the pan scan thing, the full body MRI, the ultimate, this is a bit of an aside, but I have figured out the ultimate health hack, which is marry a doctor because she can't get out of here and I ask her a lot of questions. But she is really against these pan scans for the very reason that you just stated, which is you will find something and it may stress you out
Starting point is 00:45:57 or it may put you in the market for a procedure you don't need. Yeah, so it's interesting the differing POVs on this. One of my favorite quotes is be suspicious of what you want. That's a Rumi quote. Go way back.
Starting point is 00:46:10 It's like, we think that we want all of the health information we can possibly get. You should be a little skeptical and suspicious of that if you've never dealt with a huge amount of health information at high resolution. So, yeah, it's a very personal thing. In my case, psychologically, this particular type of data overwhelm them pretty good with. So I asked before about where you are with optimizing now, and you said you're more surgical
Starting point is 00:46:39 now in how you optimize and you listed a bunch of areas, including how you eat. You did put out a podcast in August of 2025 talking about some of your rethinking of optimizing. I'd just be curious, like, where are you at with that now? I think that optimizing is the how, broadly speaking, how you do something. Much more important than how you do something is the few somethings that you choose in the first place to do. This applies to learning quickly. This applies to making a lot of money. this applies to getting in great shape.
Starting point is 00:47:16 What you do, in a sense, matters a lot more than how you do anything. You can get very, very, very good, very optimized, very efficient at doing something unimportant that does not make it important. It just makes you very good at doing something that you probably shouldn't be doing in the first place.
Starting point is 00:47:34 Modern productivity porn is indiscriminate in how it applies optimizing to everything and everything, right? There's some very funny morning routines that are these YouTube videos that are like four or five hours long, right, of people going through their day. There's a point at which your morning routine just turns into like a five-hour warm-up for life each day. That's obviously a really extreme example. But for me, if you were to have a nanny cam, like hidden in a little stuffed bear in my house, my office, this Airbnb where I am right now, and you walk you, me on any given day, you'd just be like, what is this guy doing? I mean, it's like a poorly programmed
Starting point is 00:48:19 Roomba. Like, I don't, is this like Blair Witch Project? Like, it doesn't seem to be doing much work. Like, what is he doing? And part of the reason I can get away with that is that I think I am very good at measuring twice and cutting once. In this context, what that means is I'm spending a lot of time looking at doing 80-20 analysis, asking myself, you know, what can I do that is not easily replicated by someone else that I find easier to do than other people, which is kind of a shortcut to finding things that you're good at, that you will also have the endurance for, because you're kind of, it's easier for you or you're obsessed with it. Okay, what am I obsessed with? What am I doing? Am I off hours? Okay, let me try to find a Venn diagram of that and then focus on
Starting point is 00:49:09 those things, I'll test it for a very short period of time to see if, number one, I can sustain it, if I am actually as good as I thought I would be, I need to be the best of the world, but better than average. Then over time, as I'm throwing a lot against the wall, and then I'm looking back and saying, okay, I tried these three things, or I made these four investments, I had these assumptions at the time. Did they pan out? Why or why not? And then course correcting, There are actually very, very, very, very few things. You have to get right, in my opinion, to have an incredible life. You don't need to be great at a lot of things, is my perspective.
Starting point is 00:49:51 It's like, look, I remember talking to Jerry Seinfeld, and one of his conclusions was, if you lift weights and do Transcendental meditation, that'll solve pretty much all your problems. And I'm paraphrasing, but it wasn't too far. far from that. He's like, if you lift weights and do TM, it will solve most of your problems. I like that because I think there's a whole hell of a lot of truth to it, that distilling down, and it makes life seem much more manageable. If people feel like they have to win the super ultra decathlon of life, where instead of 10 sports, there are 150 sports you have to be good at. Who's going to actually surmount that and cope with it well? Nobody.
Starting point is 00:50:36 So for me, it's like, look, if I had to just pull a rabbit out of a hat right now to pick a few, I'd be like, read nonviolent communication. Like figure out how to talk to people without sounding overly defensive or aggressive. Like life, unless we're going to be a monk of some type or a nun. And even then, probably there's some crazy internal politics at the hamlet in China. If you want to, you know, the abbot, you're going to have to deal with that habit. So work on your communication, take that very seriously as like the connective tissue for everything. Don't invest in things you don't understand. It's like when in doubt, read a few books on like low-cost index funds and the S&P 500.
Starting point is 00:51:21 Like go look at the graph over the last five, 10, 15, 20 years. You might have some hard dips here and there. But if you're trying to get fancy and invest in like individual AI stocks, like, wow, maybe you'll pick Amazon and Google. out of all the trash there is right now, but most of us won't. I don't think I can do it. Lift weights. Try to do some zone two training where it's like you could speak in single sentences but you don't really want to. Do that for like 30 to 60 minutes a few times a week. And then like don't eat processed crap. Michael Pollan rules, right? If your grandmother wouldn't recognize the ingredients, don't eat it. Try that. I think you'll do pretty well. Hard to argue with
Starting point is 00:52:02 any of that. Coming up, Tim talks about why we need to say no more often and the tools you need in order to get better at saying no, doing a digital detox, defanging your careers, and a new game he designed. One of your current projects is called The No Book, and the book, as Tim has pointed out, may come out in 10 years because he's working on it slowly. But he has released a couple of chapters online, and I've read at least one of them. and it's really interesting. So before I say too much, maybe you could describe what is the notebook and why are you writing it
Starting point is 00:52:50 if only slowly? Yeah, I have an 800-page draft right now, so it's going to need to get whittled down a little bit. But the notebook started something like, boy, six years ago, where I noticed a lot of people in my audience, my listeners, my readers, struggling with focus and saying no.
Starting point is 00:53:11 Because fundamentally, the road to where you want to be in life is Wizard of Oz, Golden Brick Road, is saying yes to a few things. A few things. There are just a few things you have to get right. That's the yes road. And it's very few things. The guardrails for that are no. You have to say no the entire way.
Starting point is 00:53:34 I was writing this book. I reached out to a bunch of my friends. These are very accomplished friends in this case. to ask them for their recommendations. I thought they would help me write this thing. And they were like, oh my God, are you kidding me? This is the biggest pain in my life. Please send me an early copy when you can.
Starting point is 00:53:50 So my friends were, there were a few who were actually very helpful. But the vast majority were like, oh, my God, I thought that life was going to get easier. It has only gotten harder with respect to saying no. It just became this massive project, so I put it on the back burner. And then a friend of mine, Neil Strauss, some people might recognize that name.
Starting point is 00:54:08 He's written something like 10 New York Times bestsellers. and he's terrible at saying no, it turns out. And he was busting my balls about not writing this book, and he kept harassing me about finishing it. And he was actually kind of creating a kerfuffle over a group dinner after a few drinks. And I was just like, Neil, if you want to read this book so badly,
Starting point is 00:54:29 why don't you just help me finish writing it? And I thought that put it to bed. And then the next day, when we all sobered up, he was like, you know, if you're serious, while we talk about it. At the same time, I was noticing with social media, certainly, with AI, it's going to get a thousand times worse. First of all, the external forces that want to distract you are almost unbeatable.
Starting point is 00:54:52 It's incredible how sophisticated they are. Secondly, the way that enables self-interruption and distraction is something that humanity has never seen before. There is this incredible pain in terms of paradox of choice, right? what should I do? Who should I listen to? What should I watch? What should I pay attention to? That is fracturing the psyches of people. And this, by the way, does not discriminate. Geographically, does not discriminate economically. It's like up and down the chain, left, right, front, center, everywhere. The problems just seem to be getting bigger and bigger and bigger. So wrote this book
Starting point is 00:55:32 with Neil basically as the student. And what's fun about it, I think it's my most entertaining and hilarious book in a way because I'm giving Neil these assignments and then he'll try them, but it'll be like passive aggressive and it'll screw one up or he'll actually not do 50% of the assignment and then I'll follow up and he'll have all this guilt. But we have real examples of like emails he tried to send, text messages he's trying to send. He's trying everything in the book and learning as he goes. And I would say, there are a few people who have proofread the whole thing, and they'd proofread it like a year ago.
Starting point is 00:56:15 They've come back, and these are fans of my stuff, who've read my other books, and they're like, this book has had a huge impact on my life, and they still give me examples. So to then answer the question of, well, what exactly is the book talking about? The book is talking about how to say no in a world of compulsive yes, but what's important to note about this is it's not enough to just have a couple of index cards
Starting point is 00:56:44 or templates for doing exercise, for saying no. If that would have worked, it would have worked already. Sure, I can give examples, and I give tons of examples of lines that are helpful for saying no, like Martha Beck, who was like Oprah Winfrey's life coach and was an amazing woman in her own right for a lot of reasons. She turned me down for something. and I include these real nose because I kept my favorite declines and rejections over 10 years and so I share a bunch of them.
Starting point is 00:57:17 And she said to me, I really wish I could, but I can't do to life Tetris. Due to Life Tetris. And I was like, wow, that is so good. You're not explaining, you're not defending, you're not giving a bunch of stuff that someone can try to negotiate around.
Starting point is 00:57:33 It's just like, hey, I really wish I could. I just can't do to life Tetris. And so I give examples like that, but that is not enough. Once you start really digging into why people have trouble saying no, it's not only because they lack templates. It's because of certain core beliefs, which are thoughts we take to be true, to kind of quote Byron Katie, and philosophies they have that they're not even aware of that make it almost impossible to say no. And that could relate to FOMO. It could be related to a very scarcity-minded, limited number of opportunities,
Starting point is 00:58:09 a belief that you can't generate opportunities yourself. You have to wait for things to come as inbound. And I hit these very early on. And actually, I think they're in the sample chapters that people can get. If people go to tim.blog slash no book, so tim.blog is the actual URL slash no book, one word. I think it's like 30 or 40 pages of the book that will get into this. but a lot of folks will say,
Starting point is 00:58:35 I'm too nice for that. Okay, we unpack that because there's a lot there, right? Must be nice for Tim or fill in the blank because they're already successful. I don't have that luxury, right? Okay, well, let's actually double click on that and start to interrogate some of these beliefs. And on and on and on.
Starting point is 00:58:53 So saying no in a durable way, like really developing a toolkit, which as far as I'm concerned, is a self-preservation necessity now. When I first started it six years ago, I was like, if people really want to get 10x results in their life and continue to apply the things from the four-hour work, like 80, 20, et cetera,
Starting point is 00:59:14 they really need to have a reliable tool. I'm saying no, but now looking at social media AI, social media enabled AI, blah, blah, blah, blah, blah, blah, what it's going to do to inboxes, messaging, etc, with personalization, spam, you fill in the blank, that are indistinguishable from humans. This is like knowing how to breathe as far as I'm concerned. You have to have a toolkit like this.
Starting point is 00:59:37 You're going to be a roadkill, I think. That sounds probably very dramatic, but it's like I'm sitting at Silicon Valley right now for my first trip here for a few weeks in duration in like eight years. I'm telling you guys, the stuff that's coming is going to be amazing. It's going to be incredible. It's also just going to be catastrophic for a lot of minds
Starting point is 00:59:59 that are unprepared with the proper toolkits. So saying no is important. Agreed, and it's a huge struggle for me. You have a beautiful phrase in your book, promiscuous overcommitment, and I am really, really guilty of that. There's another nice phrase. You say the book will help you build
Starting point is 01:00:17 a benevolent phalanx protective wall of troops to guard your goals. We don't have time to talk about all of the tools in there, but is there a tool in particular? you think that would be very, very powerful for people? Yes, absolutely. A lot of folks have perhaps heard the apocryphal story of, and I think I give proper credit in the book,
Starting point is 01:00:39 and this is one of the chapters that people can get. So there's plenty of value that people get from the free stuff, but I mean, I'm not selling it yet, so maybe I'll give away more. One of the culprits, one of the biggest causal factors for why people have trouble saying no is they don't have big enough yeses to defend.
Starting point is 01:01:00 And for instance, if you had a brand new child, if you had, or someone you loved, God forbid, had a serious cancer diagnosis, if you had a tiger by the tail and knew that you were working on a business, I'm using an extreme example on purpose, that could be worth billions of dollars, you would not have trouble saying no to things.
Starting point is 01:01:24 Right? So then, like we go back to the other end of the spectrum, it's like, well, if you don't have really clearly defined big yeses that get you excited, that have the potential for huge payoff, not necessarily financially, and you're kind of searching around your inbox for things to answer, right? When people send you an invite to a dinner or they want to have coffee to pick your brain or it could be anything. A costume party you don't want to go to.
Starting point is 01:01:56 That's a real example from Neil, actually. And you're going to say yes. Because what's scarier than having lots of little promiscuous overcommitments? It's a big void. So the apocryphal story that I was hinting at is the story of the professor who comes in, And I want to say this was from originally Stephen Covey, or maybe Stephen Covey adapted it.
Starting point is 01:02:25 The Seven Habits of Highly Successful People, I believe was the book. It might have been in his teaching and not in the books themselves. But the story is along these lines. A professor goes in and he puts out on the desk in front of the students, like a large mason jar, a handful of big rocks, three or four, a bunch of gravel, and then a bunch of sand. and he challenges the students, asks them first, how they would fit as much as possible into the mason jar. And they try different approaches.
Starting point is 01:02:58 So if you put in the sand first, then you get a little bit of gravel in, can't fit the rocks. Well, ditto, if you put the gravel in first, then you put in the sand. Maybe you fit one rock. Okay. And ultimately,
Starting point is 01:03:10 the lesson is you have to put in the big rocks first, then the gravel fits around that and then you can fit in the sand. In the version that I tell, I make a modification of that and I say, no matter what they do, there's still sand left over on the table. And I think the lesson is, if you're looking at this in terms of commitments, right, the big rocks are those kind of life-changing yeses, the few things you need to protect on that golden road to get really where you want to be. Then the gravel to me are like the smaller but critical things you need to do.
Starting point is 01:03:47 Got to file your taxes, got to do A, B, or C. And then the sand is all that extraneous stuff, mostly distractions. You can fit some of it. But if you schedule all that stuff first, it's going to crowd out the gravel, or it's certainly at the very least going to crowd out all the big yeses. So in the sample chapters, I just walk people through how I do this past year review. and how I actually pick the big yeses, because the book on no is equally a book on,
Starting point is 01:04:21 to answer the question, how the hell in a world of infinite options, in a world of temptation around every corner, do you pick a few things to focus on that are really high leverage? How do you do it? That seems like a simple question, but it's actually a very hard question to answer. So I would say that if you're having trouble saying no, underneath that probably is the fact that you don't have a big enough yeses that are worth defending.
Starting point is 01:04:55 And then there's a lot that leads from that. How do you commit to a yes and ensure against reneging or something else? This is intended to be, hopefully like all of my books, a very practical book. So what happens when you screw up? There's an entire chapter on how to renegotiate commitments after you have already overcommitted. Because guess what? If you have that tendency, you're going to overcommit. You're going to look at your calendar for the next few weeks or month and say, good Lord, I'm screwed. And then what do you do? You're going to have to have some very potentially uncomfortable conversations.
Starting point is 01:05:35 So we're learning to renegotiate commitments is also an art form that is going to be in clear. in it. But fundamentally, it's big yes is worth defending, I would say, is another one. And sure, there are lots of things that you can do that you can do today. You don't have to look at any of these chapters. I have not
Starting point is 01:05:56 had social media on my phone in three years. Why? Because I feel like you are bringing a butter knife to a gunfight if you have these tools on your phone. And if it's
Starting point is 01:06:12 too scary to unplug for three years. You don't have to commit to that. I didn't in the beginning. It's like do a one or two weeks social media fast, at least on your phone. So I can still access social media if I need a hit of the heroin. I can still access social media through my laptop, but it adds enough friction that I'm not going to end up looking at Instagram while I'm on the toilet and wondering why I can't feel my legs 40 minutes later, right?
Starting point is 01:06:40 It's going to avoid that type of thing. or the compulsive sort of dopamine scratching whenever you have free 30 seconds jumping into social media. This is not good for your ability to focus. It's not good for your ability to single task. It's not good for your mental health when you always have that escape. I mean, look, I'm telling people things they probably agree with,
Starting point is 01:07:03 but perhaps happen implemented, right? So you can do something like that. You can use an app like Freedom. There's an app called Freedom that you can use to block certain things for certain periods of time. I mean, there are these technical tools that you can use, but at the very base, you can't use more window dressing technical tricks
Starting point is 01:07:22 to fix fundamental problems with goal selection. Big yes is we're defending. And core beliefs, if I say no to this person, something bad is going to happen, and they're not going to like me. They'll stop inviting me to things. It's like if you have these and that is going to what, right? You have to ask, and then what?
Starting point is 01:07:46 And then what? I'm going to end up alone. Okay, well, these are sort of Rubicon's you need to get comfortable crossing in the sense that my experience is, this is also Neil's experience. He had tons of fears, as did I in the beginning stages. It's like, when you start to stand up for the things that are important in your life, I think this is a Dr. Seuss quote, but it's like the people who mind don't matter and the people who matter don't mind.
Starting point is 01:08:11 You actually do a lot of pruning in your life that you should do anyway. And it's a forcing function for that. It's so interesting. It really is about courage in the end. It is. And you can train that. You can train that. It's not something you are born with or without.
Starting point is 01:08:30 That is something through actually understanding what your fears represent and what's underneath them. It could be from childhood. It doesn't necessarily have to be. But when you start to actually examine them, there's an exercise people could do today. Also, they can find a TED talk on this called fear setting. You start to do fear setting around these fears. You defang them.
Starting point is 01:08:54 And guess what? Suddenly you have this thing that others might call courage, but what it is is it's clarity. It's clarity around the actual downside, which is limited versus the upside of protecting these big yeses over a year, two or three. And I will say, not to continue to beat this dead horse, but with all of the noise that is here, but that is coming with AI, it's going to be 10, 100, a thousand times worse within two years. If you can single task on important things for not even
Starting point is 01:09:29 four hours a day, two hours a day, without interruption, you are going to be from the perspective of, let's just say, an attention economy in the top 1% of performance. It's never been easier and it's never been harder in a way. I'm going to lose you in nine minutes, so I do want to make sure I quickly ask you about Coyote, another of your projects. This is a game that you've designed. What is it and why? Yeah, so Coyote, it's a tiny little card game that I designed with some of my friends at Exploding Kittens,
Starting point is 01:10:04 which people might recognize. They have a lot of very, very popular games. and it's a fun family game. It's something like, if you could imagine, charades meets hot potato meets brain teaser, something that I hope. At some point, I'd actually like to do a clinical study on this, but it makes you just a little bit smarter than the people who play. It is a casual card game.
Starting point is 01:10:27 You can learn a few minutes. Each game lasts about 10 minutes. And the reason I created it, I always wanted to make a game, number one. And this is actually a good illustration of some of the ones. the stuff that is in the book that'll come out in 100 years, but people can apply it today, which is I choose projects based on which projects will allow me to win even if they fail. What does that mean? I assume that any project could fail for reasons totally outside of my control.
Starting point is 01:10:57 It's happened before, it'll happen again, happens to people every day. So how am I then choosing things to commit to? Well, generally I'm doing all these two-week experiments on various things like the diet and this, that, and the other thing. With projects, it's kind of like a six-month commitment. I'm looking at like a six-to-12-month project where I really go all in. By the way, that makes it easier to say no to things when you're doing a sprint as opposed to a very slow walking marathon. So I'm committing to something that I think will be six to 12 months. And I am optimizing for what I will learn, right, the density of learning. and also the relationships that I'll deepen or develop. So it could be with new people, could be with people I already know. With the belief that those relationships and those skills or knowledge
Starting point is 01:11:47 will transcend that project, even if the public hates it, even if, in my case, for instance, China tariffs for a game that sold for $9 or $10 coming from China, that just kills the economics. Not that this was ever a money-making thing for me, It's like there are things that came up that made this suddenly much harder from a kind of business perspective.
Starting point is 01:12:12 And thank God I checked those other boxes because fortunately it's got like 9.7 or 9.8 stars on Amazon and it's available everywhere. It's doing really well. But what I really care about is like Alon Lee, who's the co-founder and CEO of Explan Kittins, has become a super close friend. He was a good friend beforehand. We're even closer now. This guy is one of the most amazing polymaths I've ever met in my life, awesome, hilarious guy.
Starting point is 01:12:39 And I have learned so much about mass retail, the Walmarts and targets and so on. I've learned so much about how you have to play the politics and the Game of Thrones with that. I've learned about overseas manufacturing. I've learned about, you name it, right? I've learned so much. And those are the reasons for me picking this. And if you look at, for instance, there's a blog post people who can find for free angel
Starting point is 01:13:00 investing, like investing in early stage companies, which is like, 90% of my net worth, which I started well before I could quote unquote afford it. There's a blog post called Creating a Real World MBA, which explains kind of how I approached it, which was the same way I approached this. Learning and relationships that I think will transcend that project and snowball over time so that it's very hard to lose long term. But coming back to the game itself, If you've got kids in between the ages of, let's say, it says 10 on the box, but really it's kind of like age 8. If your kids are pretty smart, like age 15, this is kind of a no-brainer. Like the game works really, really well.
Starting point is 01:13:45 Adults also really like it. So it's not just for kids, but if you've got some kids around or adults who don't care being a little goofy, then I think it's a really simple, fun game that hopefully does something, cognitive for folks as well. That was kind of the goal. Coyote game. You can find it everywhere. It is always an enormous pleasure to talk to you, Tim, and I know you say no to most shit, so thank you for saying yes to this. Yeah, I love what you do, man. I love what you do. One of my very close friends, who's a professor at a very well-respected university, had pains in his body, this just horrible, pervasive pain in joints in his body for years.
Starting point is 01:14:30 in years started using 10% happier, meditating every day. And it was like, boom, within four weeks, pains went away. Crazy. I have some theories on that. I think it's actually might be synchronized breathing and vagus nerve stimulation, but that's a separate conversation. And I just think you put a lot of, you're very thoughtful, and you do a lot of good in the world.
Starting point is 01:14:49 And I just enjoy hanging out. So it's always a pleasure to connect. Thank you. I really appreciate that. immensely. Thanks again, to Tim Ferriss. Always love talking to that guy. Before I leave you, just want to remind you to sign up for my new app, 10% with Dan Harris,
Starting point is 01:15:09 my new meditation app. You can sign up over at Dan Harris.com. There's a free 14-day trial if you want to try before you buy. Lots of amazing stuff going on over there. I'm really proud of my team for all the work they're doing over there. And finally, I just want to thank everybody who worked so hard to make this show. Our producers are Tara Anderson and Eleanor Basile. Our recording and engineering is handled by the great folks over at Pod People.
Starting point is 01:15:33 Lauren Smith is our managing producer. Marissa Schneiderman is our senior producer. DJ Kashmir is our executive producer and Nick Thorburn of the band Islands wrote our theme.

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