TFTC: A Bitcoin Podcast - #363: Standing up to Big Food with Texas Slim

Episode Date: October 4, 2022

Join Marty as he sits down with Texas Slim to discuss all things food intelligence. They dive into the many conferences organized by the Beef Initiative, the cartoon world of modern supermarkets, and ...breaking your addiction to food. Follow Slim on Twitter Check out the Beef Initiative Shoutout to our sponsors: Unchained Capital Braiins HodlHodl Upstream Data TFTC Merch is Available: Shop Now Join the TFTC Movement: Main YT Channel Clips YT Channel Website Twitter Instagram Follow Marty Bent: Twitter Newsletter Podcast

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Starting point is 00:00:00 what's up freaks it's your boy marty here to introduce this rip of tftc guess who's back in the house texas slim texas slim is back been about a year since we recorded our first episode a lot has happened in that year that's what slim and i just talked about there's a lot of momentum here take agency over your life take agency over your health go direct to the source go shake a rancher's hand get that good high quality beef we got to flip the table here freaks they're poisoning you they're poisoning you it's all in the data diabetes medicines that are needed heart disease generation two generations arguably has been poisoned
Starting point is 00:00:46 but the food industry and the governments that are enabling them with their guidelines we talk all about it this report was brought to you by our good friends at Unchained Capital Unchained Capital is here to change the game in the trading world or the Bitcoin acquisition world they've devised
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Starting point is 00:06:47 you've had a dynamic where money's become freer than free when you talk about a fed just gone nuts all all the central banks going nuts so it's all acting like safe haven i believe that in a world where central bankers are tripping over themselves to devalue their currency bitcoin wins in the world of fiat currencies bitcoin is the victor i mean that's part of the bull case for bitcoin if you're not paying attention you probably should be welcome back sir hello how are you good tired why are you tired just not getting much sleep these days well you're international these days so you know you have kids and you have a new one and you have one that's running around probably uh causing a little chaos a lot of chaos yeah
Starting point is 00:07:42 good chaos good chaos well you can classify it any way you want he's a little boy so he needs to raise hell yeah and he is he's doing his part there good perfect that's all that matters that's all our job is is to allow the chaos and kind of corral it in when needed oh yeah channel it yeah he's a very good wrestler already is he did you grow up wrestling no i grew up wrestling my brother yeah well yeah never uh never structured did y'all ever do a fist oh yeah yeah non-stop oh yeah we're 11 months apart so there's a lot of um okay there's a lot of uh posturing growing up particularly when we got uh the middle and high school but as soon as i went to college that immediately stopped and now you guys get along really well
Starting point is 00:08:32 yeah you love each other we do he works right down the hall he saved my ass yesterday did he i was here uh and our oldest was was uh raising hell yeah and uh my brother's got a pool over where he lives so we let my wife and my son go hang out in the pool for a while saved our day good deal yeah family it's important it is yeah that's why we're here it is isn't it but apparently the family uh is not essential to some people i think that's i saw some stupid messaging on on twitter the other day about you know let's let's lose the family yeah we need to lose it yeah let's hand them over to the state one part of that thread if we're thinking about the same thread was eliminate the kitchen yes everybody should order out well wasn't it's been a year
Starting point is 00:09:25 since i've been in here right yeah we first started this and we started well over your place over my place in the cold it was a good first rep it was it was uh it was actually magical because look what we did in a year and one thing that we were talking about was a global marketing plan that was going to come after our food yeah and we were saying it last year at this time saying get ready because they're going to start doing some shit and it's going to be basically directed at taking nutrition out of our basically our households out of our mindsets out of our families out of the kitchen yeah and it's escalated pretty quickly i moved to move pretty fast actually they're they uh they had some momentum you know after the global marketing
Starting point is 00:10:11 plan of that thing that virus thing and so now they're they're going to keep on continuing because they've spent hundreds of billions of dollars in ways that people have no idea. Yeah. Do you think they're being successful at all? I think their campaign's faltering. You see like, what was it? Impossible Foods or one of the other ones?
Starting point is 00:10:32 Yeah, Impossible Burger, Impossible Foods, Impossible Meats, all the, I don't know. I think there's like- Beyond, beyond. Beyond, yes. They're like close to bankruptcy, aren't they? Yeah, but see, I think that honestly, personally from what I know
Starting point is 00:10:43 and everything that i've taken into this discussion i think that's just the distraction it's always been the distraction and that's how they work we're not going to go out there and eat that shit it's dog food we know it right yeah you took a picture at a supermarket the other day yeah wasn't that fascinating meatless that's right here in austin texas yeah it's disgusting it is it's you know where that you know where that counter was yeah is before you got to the beef you know how central market is and how you kind of go as a maze you know getting your cheese and shit like a like a rat well they've got that right when you walk through produce you go right in and it's just a big old counter they're brand new and they've got it loaded up and you've got to pass it
Starting point is 00:11:24 before you get to you know animal proteins well it's funny how it stays loaded up nobody buys that shit no it's you know i flew to japan once and you get in your flow you've flown into japan never been to japan okay um you fly in there and most of their stuff is a behind glass and it's like plastic you know and it's like going to you know one of these like denny's they you know have pictures on the menu if you go into japan well they always have representation of food and plastic that's what it reminded me of you know something that's definitely artificial so it doesn't even look real yeah that's been a very powerful content forum that you've adopted is going into these supermarkets or convenience stores the one you posted like you were in the
Starting point is 00:12:10 middle of the aisle just like looking at all the candy and all the shit and like they're just poisoning you and it's it's funny because my whole life i've been going in to these stores and it's just considered normal right when you like take the time to actually record a video with intention to point out the insanity of it all it's like holy crap they are like poisoning us the really i mean it is and i'm not one to do that too often but you know i went on shit since since late may you know i've been on the road and i've been in here several times i launched going to tennessee from here and as the more i traveled you know i just started seeing this consistency you know from the convenience stores to supermarkets because i don't go into supermarkets
Starting point is 00:12:56 anymore I really you know design my life where saying screw that you know I'm not going to validate it anymore and you go in there and you take a different perspective just like you said it's a freaking cartoon world it really is literally literally have cartoon characters marketing to you yeah and you know I think it was it was either your podcast or I don't might have been Princey's but I said I'm gonna live rent-free in your head from here on out you're gonna like me or hate me you know and I don't I want people to be disgusted with the supermarkets that's that's what we should be we got to quit validating this yeah simple as that especially as Bitcoiners it's killing us yeah it really is I mean we got the proof yeah and it's
Starting point is 00:13:39 and it's like especially like it's another thing that's been weighing on my mind the last couple weeks is like the gravity of what's going on in the broader macroeconomic landscape right now You had the Great British Pound faltering, you had the yen faltering, you have bond yields going crazy. And people are, there was a chart that we brought up on Rabbit Hole Recap yesterday that highlighted the amount of wealth that's been destroyed this year. And it dwarfs what happened in 2008. So you have this backdrop of this financial calamity underway. Most people don't realize it yet but you have a bunch of people who are losing their retirement accounts who are going to be losing their jobs who are losing losing their purchasing power and
Starting point is 00:14:27 looking forward trying to prepare yeah for that that's usually when the state steps in and says hey here we'll help you here's your rations well and that's from the very beginning that's what they've had planned and there's you know there was something that came out back in 2017 2018 And you look at that time, that's when I talked about the consolidations of the chemical grain companies and of the food corporations, you know, the multinational food corporations. And for all the researchers out there, look up eat land set. Well, they had they had billions and billions of dollars already invested in what's transpiring now. And I keep on saying this phrase, it's a global industrial food shift. So what does that mean? Right.
Starting point is 00:15:15 it's like well anytime you have an industrial shift it means you take everything to the ground and you build it back up you know we've seen the processing plants we've seen you know the messaging the signaling the you know the virtue signaling about food you know saving the planet all this has been planned for a long time it's just that people aren't not able to pay attention or too busy or a sense of complacency you know with food because it's always there right and that's where they get their their confidence and you're saying hey you know the state steps in this global industrial food shift is exactly what's going to happen they're going to deprive us of certain types of proteins and they're going to say hey you know we've got this we've got you
Starting point is 00:16:02 we've been planning for this you know this is part of climate change you're going to be a good consumer now we're going to we're going to look at health now somebody told me yesterday that biden thing came out and said well we now understand how important nutrition is to your health think about that nutrition is to your health they're acknowledging nutrition so they're going to step in with that statement and then they'll come in with something else saying hey this type of nutrition that we've developed within this industrial food shift is is how we're going to move forward you know especially in the western countries enjoy your cricket powder it's pretty much and that's the deception i was talking about it's like okay i'm looking at that steak that 3d
Starting point is 00:16:45 that stem cell steak that whatever the hell it is that beyond meat and i'm saying oh hell no you know i ain't eating that shit you know i'm texas slim but you what you're doing is they're sneaking in that fake commodity that uh you know that they had very good success in the 70s that evolved us to here you know with all the seed oils and the you know the high fructose all the fake commodities that were developed in the 70s that's a new layer of fake commodities that will be injected into our food supply in certain highly processed foods we won't even know what it's called because of the labeling laws changes that they've had you know we've talked about that you know the fda the gross rule all that they'll they'll be able to put cricket dust into anything just like they put
Starting point is 00:17:31 canola rapeseed into anything and so once again that's basically devaluing the food it's continuing their yields and their profit margins and they're not losing out but we're gradually declining with our metabolical health that's exactly how it works and they know it works because it tastes good yeah and i mean you you've labeled it a deception and that's been a big topic of conversation on this show in recent months is it nefarious intention or is it pure incompetence and i'm matt and i are like angel devil in this conversation and i i'm like sold that it's nefarious in nature because when you consider the degradation in health that these policies these nutrition policies will lead to and the health care costs on the back end like
Starting point is 00:18:31 it's not good like if you're trying to lower costs for people in the long run just like the fact that you're making people more and more unhealthy is just raising those health care costs which will far exceed any savings that you would get from the cheaper shit food that you're providing people so like they really don't care about health or costs at the end of the day it seems like control is the intent behind all this you know we you look at it and i look at my family my extended family we all came from the same dirt in texas the same farm the same grandfather let's put it that way and you look at a lot of the metabolical health in my family and you say well you know look where we are now a lot of health problems you know extended cousins you know stuff
Starting point is 00:19:23 like that you look at it and you don't want to think that it is nefarious probably in the beginning it wasn't i don't know i'm not going to be that person to say it but at this point in time the collective of the the basically the impact you know the medical pharmaceutical agricultural complex they are hand in hand working together to make profits and control and they have to control you to make those profits they have to control a industry and an apparatus in which they all participated into engineer so at this point in time they know what's going on with our health they know what they're injecting into our food supplies and you have a lot of layers there you know as far as those touch points that i talk about extremely good people all the way through
Starting point is 00:20:13 those touch points trying to make a living trying to raise families trying to to do the american dream, whatever you want to say. And so it's such a mixture, you know, just like our food is now that in the end, you know, you look at how we've subsidized and commoditized a food system that's never been done in the history of man. Well, it's not going in the right direction. And they know that they have lost a lot of the, of the, the narrative in the signal is changing. And I think they're covering their ass right now and i think it is nefarious 100 yeah and then you see all these processing plants just go up in flames like the one in france earlier this week yeah and that's the biggest whole wholesale produce place in the world yeah that doesn't happen
Starting point is 00:21:02 so you know it's you you can say and that's that's where i'm at right now is like i don't want to say it out loud but i'm going to say it it's like i told you so let's wake the fuck up here let's pay attention to what's happened let's pay attention to where we are and whenever this stuff happens we don't have to be so distraught about it because we've got especially us as far as us ranchers and us bitcoiners we already have a plan we're already innovated through that we have to lead now we can't be following anymore we can't be sitting on our hands yeah no we cannot but this is also a good point in the conversation to point out the winds it's something we're trying to do more here it's obviously things are very heavy around the
Starting point is 00:21:53 world but from a food perspective financial perspective they there's a lot of stress out there yeah let's focus on the good things there's been a lot of wins this year hell yeah i think there's definitely a growing movement against seed oils shout out to the seed oil disrespectors out there i know there's a restaurant group that just got some funding that's um going to spin up a bunch of restaurants that don't use any seed oils and depend on things like beef tallow and stuff that was traditionally used before seed oils were introduced um the meat mafia guys are doing a really good job to educate people about health and wellness it does seem that there have been some wins this year what are what are the wins in your mind i think everything you just said
Starting point is 00:22:43 because you know the meat mafia guys harrison and brett you know harrison came to me in the very beginning i said start writing i'll just put you through the sub stack and by him doing that you know they man they just took off right so that everybody was wanting to hear what they had to say or they didn't know that they wanted to hear it and they heard it and they said, hell yeah. And so that type of collaboration that we've established, you know, in people actually having a pedestal to speak upon, it's a huge win. I have, you know, somebody, Hoosier Hoddle, you know, he came to the Kerrville and now he's opening a restaurant in Indiana and it's all locally sourced food.
Starting point is 00:23:22 You know, it's exactly what we've been talking about. So across the spectrum, especially in the United States, everybody are starting to understand the decentralization of their food is the most important thing that they need to be doing moving forward and from restaurants to processing centers to ranchers to market access to consumer demand uh collectively i think that we we've had probably 10 times more of the success than you know i could have dreamt personally as far as the beef initiative and all of the ranchers that are within the beef initiative we're opening up our processing plant we're partnered up with knc cattle cobolton right
Starting point is 00:24:06 here south of austin that is unheard of as far as having that type of evolution this fast and we now have that vertical integration back into our the best beef in the world which is texas beef and so you know that's why i'm here that's why i'm here in austin this weekend that you know i'm going down there after we finish here and we're ready to basically you know yell from the mountaintop now we've been holding our breath it might not look like it we haven't even got started yet yeah are we about to throw gas on this fire oh hell yeah yeah it's it's about to it's we're you know i wrote an article uh i've got two new writers that had come through uh aiden he came through the substack he's writing about a new uh producer that we're bringing in
Starting point is 00:24:52 from wisconsin his name is peter allen bastidon farms fascinating story people are just gonna love it and so and then we had jackson he wrote about the texas cattle drive and so pouring gas on that fire i wanted to do some history let's look at texas texas once fed the nation when you and i and parker sat in here and you know we talked about that by saying that we're at a position now you know especially here in central texas and especially with the beef initiative knc cattle you know jason rick in colorado we got tennessee we got so many little nodes that we've built out we're about to feed a nation again and we're doing it already and a lot of times i hold back because we haven't had the volume but our volume is about to increase 100
Starting point is 00:25:37 fold we don't have to ask for permission so everybody out there that's selling beef online you know from the whole foods to the butcher boxes to all those guys every one of them they serve a purpose but once again there's deception within their marketing and with the product you get and that's okay because i always tell everybody bitcoin exposes the truth so you know let's go let's get busy i mean we have vertical integration nobody can tell us that we're doing it wrong because we're taking you from the soil all the way to your fork and and now we have uh full access to be able to provide to everybody across the united states to do that we're about to feed the nation again yeah and the there's an event in lubbock coming up right it's uh it's north of
Starting point is 00:26:24 lubbock it's where i grew up it's a little place called canyon texas okay and uh it's right next to palo duro canyon which is you know we kind of talked about it's like you know that's it was It's called Camacheria, you know, back during the Comanche Wars and everything. Charles Goodnight, one of the first cattle drives, came through right through there, you know, close to it. And then I have Justin Trammell of Panhandle Meats. He opened up his processing center a little over six months ago. He's going full force. And so we're going to have a little micro summit there.
Starting point is 00:26:54 I'm going to have it in a city park in a pavilion, in a pavilion kind of like what we did in Kerrville. And it's a heritage and food summit. And we're going to talk about processing centers across Texas, microprocessing centers. We're going to talk about feeding the community, food sheds, market access, heritage, where did we come from, legacy. And 10 people might show up, might have 100. I don't know. It's up to everybody else to start saying, hey, I want to be part of these microsummits that the Beef Initiative is leading. And after we do that one, we're going to have one in Tennessee, in Nashville.
Starting point is 00:27:32 We're going to have one December 7th. You're going to be there. Yes, sir, I will. I'm very much looking forward to that. We're going to get some heavy hitters there too. Yeah, we are. We have a shindig to go to on that Saturday. So, you know, we're going to have our micro summit Wednesday, I believe,
Starting point is 00:27:48 and then we're going to be part of the U.S. Cattlemen's Association National Convention. It's going to be you and Matt, and it's going to be Jason and Cole and me. And then I think who else is going to be there? Well, we're going to have Brooke Miller there. dr brooke miller will be there there'll be a bunch of others it's uh it's good to see this happen too because it's got i mean i've become more and more disenchanted with depending on the i mean i've never really depended on the federal government but um
Starting point is 00:28:19 more disenchanted with the prospects of maybe it gets its act together it's not going to get get attacked together no it's people like yourself myself driving these grassroots movements to to fix these problems because they're not going to be fixed for us they're not going to and i think we all how we got here is because we're very trusting people you know we do we we trust requires a lot of courageous spirit it takes a lot of courage to trust i think that you know you look at the history of where we came from as far as rural America farmers ranchers very trusting people that trust has been so far hijacked and manipulated and stolen that you know acceptance is the key at this point in time with our food and our nutrition and our heritage and
Starting point is 00:29:10 our families so I just I don't even I don't even want to validate any of the deceptions anymore that's what i basically told everybody in georgia it's like quit validating the deceptions we don't have to yeah i mean this is what we're seeing at the macro level the world is the way it is today september 30th 2022 because you're we're watching in real time a degradation of trust between nation states it's yeah and between not like nation and nation citizen government it's like trust citizen uh media it's just being completely blown out in real time it's heavy to watch what makes me think you look at history and you look at you know how men treat other men humanity and this is nothing new it's new to us and once again acceptance is a key
Starting point is 00:30:02 if you can if you can grasp that this is not the first time that any of this has happened that we you know we're stacking a new fake commodity fake nutritional lack of nutritional starvation a nutritional starvation and onto society that it's not so hard to understand that this is happening and it doesn't have to be gloom and doom what it is is you know we've talked about it's very it's a hell of an opportunity to innovate during times of mass prohibition right and so you know it's depressing you know we we don't want to be sitting here doing this over and over again you know i've been on the show five times but something like that you know your show but it's it's it's required i mean this is where we are so if we can accept that and we
Starting point is 00:30:47 can say you know let's have some fun doing this let's go race some hell let's do it because we know the law we know the deceptions of the law and we know the law better than the law knows itself sometimes yeah you guys uh let's talk about the uh the georgia summit yeah how was that very uh a lot of fomo yeah it well you know it's in bluffton georgia uh white oak pastures is bluffton georgia it's a small town america you know that's all it is will harris you know he he basically saved that whole community by basically regenerative farming and ranching it's been about 25 years yeah i'm not sure if i mean i know you've told me the story i'm not so sure if we've told it on the show yet but that uh bluffton the white oaks uh is regenerative farm but it was it
Starting point is 00:31:42 was originally then it went industrial and then they went back to regenerative how does will describe this storyline for to start off will harris is he's a badass he's he's a he's a great guy yeah he went on fox news and completely made that yeah made that host look like an idiot because he was making some assumptions that will was an idiot and was proven to be uh pretty wrong pretty quickly pretty fast and it's not that hard to do you know especially if you know what you're doing and you know far as far as will he comes across as he can come across as very intimidating but whenever you meet him in person you know he shakes your hand he looks at you in your eyes and he's very accommodating very strong spirit very articulate uh he talks georgian and so but uh it
Starting point is 00:32:29 was it was a blast but to say that yeah he you know he told me the whole story you know that that farm that they're on 1866 is you know great grandfathers and i got to see all the historical pictures of you know his grandfathers just the office it's amazing and what they did is you know they stewarded that land and their heritage and family, you know, for many, many years up until the fifties. And here we go, fertilizer. And he told me this story about, you know, a guy coming out and putting fertilizer out and said, I'll be back in three weeks and I'll let you, you know, we'll talk there. And, you know, that was the first introduction of showing fertilizer to his crops. Of course. I mean, they just, they took off. Why not? You know? And so they all jumped
Starting point is 00:33:14 on and from the 50s until about 25 years ago he calls them he goes i was a commodity cowboy and that's what he was and that's what his father was what what was the moment that made him return to regenerative he understood the chemical implications he understood the destruction of the soil and he felt extremely depressed he felt lost and he had to get back to the source of the seed of where he came from and by doing that he was able to give himself a vision that only he could do him the individual his father would never have let him do what he did you know you look at how he moved into getting back into and stewarding the land in a regenerative way you know he went out there he went to the library there's a story that's like oh will
Starting point is 00:34:10 Harris is at the library again he's printing off all this information what is he doing and that's when he started the regimentive movement within his farm and with all the land around there and he did it against great odds he did it you know in the face of adversity just like any individual does that basically pioneers into a new mindset to new lifestyle a new way to you know you know new industry basically and so you know there's he's going to be on Rogan you know the day i got there he said yeah rogan called me and wants me to be on his show hell yeah i was like that was perfect you know it was perfect timing i did tell him i said well you tell rogan you're not coming on unless i get on there so
Starting point is 00:34:53 he laughed joe listens to the show joe get him on right yeah but the uh why is there this meme out there that regenerative farming isn't scalable well the in in and i said this first i think i said it on your show the next time somebody says we got to feed the world i'm gonna say fuck you will harris says the same thing because it's true that was a psyop that was programming they put into our minds saying we have to do it this way if we don't then everybody's gonna starve well i guarantee you we've never fed the world not day one have we and and everybody says scalable well let's not talk about scalable let's talk about feeding your family and your communities first that's how you feed the world
Starting point is 00:35:46 you that's how we got here that's how we we can do it again and if you go out there and you look at our food system our global industrial food system and you look at the hundreds of billions of tons of food that gets wasted every year we have plenty of food we're still having a starving planet and the amount of food waste that we we that is hidden from the general public and the the the subsidized food that is actually just you know that that has created this nutritional starvation we've never fed the world so i don't even join that argument anymore whenever you talk about scalability well i'll tell you how you do it you feed your communities that's it that's your focus quit looking outside you look right where you're standing and you can do it and i drove
Starting point is 00:36:37 across this country again this year and you want to know how much land is out there that is not being used that nobody ever sees because they're stuck behind their damn computers all the back roads all that land we have all the resources we need to feed the nation to feed our communities and everybody else around the world can feed the same way that we're doing it agreed it's crazy it's so befuddling how potent the psyops are it is like oh there's too many people on the planet we need to depopulate like we're not gonna be able to service all these people and then you're saying you called me an international man because i went to latvia last month but like yeah i flew all the way across the world you look at the look at the plane going across texas across the u.s
Starting point is 00:37:28 across the atlantic across europe and it's like there's so much goddamn land out here yeah it's daunting yeah i mean it really is it's fascinating how much land you know when i was on harvest last year up in north dakota i mean just i mean miles and miles of flowing rolling hills you know and you look at all those rolling hills and well they got a bunch of rapeseed and weed on them and that's it you know soybeans so whenever you look at feeding the world you're damn right we're feeding the world you know we have been feeding the world you know what we haven't been feeding our communities our families our children what we do is we feed the world and who is lost out? Us, the American citizens. You look at how much beef is basically killed
Starting point is 00:38:19 every day in our processing plants that are stationed in the United States. Most of that beef is being sold across the world. It's not being sold in our communities. We don't have market access to all that food that we are creating. We're giving it away to the highest bidders in that global industrial food apparatus that's what people don't understand it's like until we reverse that and say okay i'll give you an example and i'm going to get my ass kicked for this back home outside amarillo texas but what we have there is it made the news new producer owned processing plant in amarillo texas inside the city limits okay that's right in the middle of commodity cowboy country amarillo texas is the second largest stockyard in the united states for
Starting point is 00:39:12 many years you know next to fort worth well you get a new processing plant in in the city limits of amarillo texas it's gonna kill harvest 3 000 cattle a day not one of those cows are staying within a within the state or probably even the united states they'll have a little bell and whistle here and there saying oh look at us we're gonna we're gonna have this you know we're gonna have a agreement with united supermarkets and we're gonna have this little brand of beef and it's from here but most of that beef that is stewarded raised harvested will be shipped right off into the horizon and that's how we're feeding the world and everybody in amarillo texas the amount of metabolical bankruptcy that's going on there right now because the lack of true market
Starting point is 00:40:05 access to damn good beef it's been stolen it's been hijacked and that's just one example and if you look at that and you want to get into perspectives of feeding the world and scalability well once again we're not doing it but the marketing plan the messaging behind that processing plant in amarillo texas is what the general public sees once again that's a distraction it's not helping anybody within that community it'll help the the rich guys make some money off of that processing plant and they don't have the one thing that they don't have set right now with that processing center in amarillo texas they don't have market access what they're going to have to do is they're going to have to follow the same distribution lines that jbs tyson cargill and
Starting point is 00:40:54 national do so once again that's an international distribution system of our of the beef that is raised in texas it sounds terrible for the climate yeah setting that beef all around that's the other thing that's just like the hypocrisy of these people is mind-bending let me let me feed let me feed into that real quick okay in hereford texas outside of amarillo texas is jbs is there and everything you'll have a place that'll kill the cow okay they'll put it on the hook that cow gets shipped to nebraska okay then it'll get cut up then it gets shipped back to the texas panhandle and then it'll be distributed from there so once again you know that the the diesel that you know everything the money's being made basically because that cow is
Starting point is 00:41:50 nothing more than the byproduct of the apparatus of the chemicals of the grains of everything that's been set up all those touch points and so yeah it's really good for the climate isn't it yeah it is and you're just it's just needlessly shipping yeah this beef all throughout the world right and just use it and then like who knows who bombed these nordstrom pipelines but you just have pure methane leaking into the world and i mean i'm partial to the theory that it was probably somebody in the western world that is definitely LARPing about climate it's like oh you're complaining about all these emissions but you're going to blow up a pipeline and let it leak pure methane into the atmosphere the hypocrisy is well it was almost predictable
Starting point is 00:42:41 wasn't it it's i can't remember who told me i think it might have been coal he says yeah they blew up a pipeline and i was like well that was that was expected you know yeah at this point it's like well we don't know who did it but yeah we we figured that was something like that would happen you know especially all of us have been so tuned into everything that's kind of transpiring yeah it's that's a very scary escalation it is when you have energy infrastructure uh now officially fair game yeah that's that's definitely the war that i don't think a lot of people understand no you you get it very deeply yeah too deeply it's scary sometimes yeah sometimes i wish i took the blue pill yeah
Starting point is 00:43:30 i wonder what that would be like can you imagine right now no i can't imagine i mean i say that but I would never because all the blue-pilled people out there are going to get shocked to a point that uh I don't think I would want to deal with no that's the uh that's the trade-off you make you get blissful ignorance until the day that being ignorant is just simply not uh not an option yeah and but it'll taste good you know that's what they do it'll make it taste good you know they'll they'll be the saviors i mean they they move boldly i mean they do have this planned out you know they have spent a lot of money so they they have the you know they have the simulations they know how people are going to behave they understand how humans behave now they understand
Starting point is 00:44:23 that they can't go more than four six hours without eating you know they they understand that they're going to have a lot of people under their thumb and that's that's what i try to emphasize as much as you know i can is like we don't have to participate anymore and that's why i'm you know very happy and you know pretty much kind of proud right now that what we've done this last year we really don't have to participate and we can be very grounded and we really can punch through in a way that most people aren't even going to understand and because they are so blue peeled yeah now it's interesting to say you know that um they know that people are going to be hungry every four to six hours actually i'm not sure if you saw but there was an interesting
Starting point is 00:45:10 thread on twitter i forget who wrote it but it basically explained the history of how we got to three square meals per day and it started during the industrial revolution when you had all these factory workers working very physically intensive jobs right and they had their breaks where they they were essentially forced to eat to build back up the strength to go back to work and then as we moved towards the digital world that sort of eating cadence continued even though it wasn't necessary considering the fact that we weren't doing physically intense labor as much as we were back then yeah and that's it's it makes me think about in you know in the 90s here in austin you know one of the perks was working on for a startup hey look at our look at our snack room
Starting point is 00:45:57 man look at the fridge look at the fridge man and it'll stock you know what google's number one thing in the beginning was no kitchen they had their own kitchen you couldn't leave the campus you sat there and google and you most guys had you know they started sleeping in their cubicles so you don't have to go anywhere you you stay here we'll feed you you had all the food you wanted yeah yeah and this thread even went into like the breakfast was never a thing yeah like in in europe uh throughout like the middle ages and stuff like people would toil in the land and then they'd eat a big one people would usually eat only one meal a day just like a big meal in the middle of the afternoon before the sun went down 100 that's exactly how my grandparents
Starting point is 00:46:41 raised us is that you had a huge meal you didn't have a late dinner you you didn't have much for breakfast you because you were up so early you know you're working at four and everything and you would you would really pack it on i remember my grandma always telling me you know she had to make all the iced tea you know because everybody's going to eat so much and then of course it was all usually like fried chicken or beef you know for that big meal every day but she would always load everybody up on caffeine because they had to get back to work yeah yeah and yeah and then you see like the industry particularly like cereal everybody's been sciatica thinking you need to eat before you go to school yeah eat this bowl of sugar and milk yeah i'll let you put pasteurized
Starting point is 00:47:27 milk on top of it that'll be the nutrition that you get and you look at this in in this if you if you kind of focus on what i'm about to say who who's in charge of our our nutritional guidelines in the united states the fda or the usd usda united states department of agriculture okay that means grains okay well you go back all the way to the great depression how the usda stepped in and how it really transpired after the the dust bowl you know and it was they they got a lot of control because you had the dust bowl you had the depression you had the world war and then after that we went full-on industrial you know with our food well usda went industrial too that's whenever a lot of cracks seeped in as far as being able to control our food systems that's whenever you can
Starting point is 00:48:23 look at it it's like we're giving the grain companies the power to tell us what's nutritional or not where's everybody else yeah what's the incentive structure look like there yeah yeah how can that be gamed who who really uh who's really writing those guidelines and what are their intentions or what are their their incentives at the end of the day well and that that mindset was based off abundance right i mean you look at the you know the bread basket of america you know the midwest and how much food and how much wheat everything that we did you know grow and steward what are we going to do with this how are we going to do what can we how can how can we make this into something that you know it's not going to hurt us in the beginning it's not we're
Starting point is 00:49:12 we're going to make massive profits out there let's leverage and that's what they've done they've leveraged to the point where it's kind of extended and the one thing that we've done with that sense of abundance of all this grain is we've created a scarcity of health yeah it's that simple man an epidemic of disease yeah throughout the country and it's funny because you mentioned the great depression and that's like one of the most interesting facts that came out of that era uh is people's life uh expectancy actually expanded because they were forced to fast because they were too poor to buy food yeah which reinforces what we're saying earlier about like one meal a day yeah um people were probably very stressed out and weren't happy with their
Starting point is 00:50:02 employment uh situation but the the forced fast due to the poverty actually extended life expectancy which is crazy to think and i did whenever you know i first started you know looking at decades and everything that we've done in the united states you go back and you know the soup lines the soup kitchens the key word is soup well what well it's actually based on what probably animal protein bone broth that we all did after curvil so those people that were you know starving or hungry whatever underfed they were more nutritionally sound as somebody standing in a soup line back then than the general consumer right now walking through the aisles of our supermarkets with the fully stacked fully stacked of abundance yeah fully stacked uh snack closet
Starting point is 00:50:57 what are we gonna do with all this grain why don't we create the twinkie what about a honey bun it's yeah that probably did happen that probably did happen so like going back to like what i said earlier it's like my whole life i've been going into these stores and all these very colorful packages have been presented to me like it's hard literally impossible because i've never experienced it in my life to imagine a world in which that doesn't exist yeah how do we get there do we get there and if so like what does a supermarket look like do supermarkets exist or do you have your your baker your butcher you damn right it's a lifestyle yeah i told everybody from the beginning this is an international lifestyle you don't understand yet and you're
Starting point is 00:51:49 damn right we eliminate all the supermarkets yeah it's not going to happen on scale as far as the overall population never has really you always had your your your big markets you know in big cities you go to bangkok geez you want to talk about you go down to mexico city you go down to oaxaca you everywhere you go you have big markets that's fine uh you look at the united states supermarket 1971 is when they were invented when when was that we went off the gold center so it's nothing that's been you know that we can't eliminate it took us 50 years to get here we can start phasing out of it and say well that was fun while that lasted yeah you know we don't have to depend on the supermarkets the only reason i go in there is to film them anymore yeah you know and
Starting point is 00:52:41 take that video and it's almost like a challenge that we should do is everybody going to your supermarket walk through the middle aisles film it you know and and post it and let's see what it look really looks like it looks like a cartoon world it is a cartoon world literally it is cartoon they have leprechauns toucans purple vampires yeah yeah yeah and then they have these these really happy people that are looking at these wonderful grass pastures you know imagine that yeah this is what it should be yeah exactly this is some deception on our box it's not what it is exactly so yeah and i thought of that like deconstructing the supermarket model transitioning away from it it seems like a daunting task it seems it in the beginning
Starting point is 00:53:32 because we are rushed we are overloaded with you know our time management of course uh but from beginning i said let's just start with animal protein you know me texas beef you know it can be any type of animal protein you know that is that is hopefully stewarded in within your local region that's what we shoot for if not then what have we done in the beef initiative we're saying well we'll ship across united states but even in the beef initiative you know coal and knc cattle with the beef initiative we want to feed the united states right now but we want to scale back and we want to just feed texas and then we want tennessee to do what they're going to do in tennessee that they're already ramping up we've got wisconsin now we've got colorado and we want
Starting point is 00:54:17 everybody to start feeding their states will harris looked at me and he goes i don't want to ship my product across the united states anymore i would rather feed georgia and that's coming from a man that started from scratch that got national exposure that went through whole foods but now he really does he wants to scale it back and so with it being daunting yes it's daunting but let's look at cole with hometown meats the new processing center you know he put it in luling texas for a reason you know you got houston right there you got san antonio you got austin you got small texas town's right there how about saturday you go and you pick up your next two weeks supply you have a family day you make it into something that you weren't thinking about as far as being enjoyable
Starting point is 00:55:05 but you can make it into a new lifestyle that empowers your family and empowers you as a you know as as parents and especially we're always talking about the mama bears well they can make sure that they have a good relationship with their local food producers it's what it used to be it's not that big of a deal man it's not that hard yeah we need to lean on the moms we do i do think the moms are waking up they are there's well in the thing about it it's been horrible i just released uh the heritage woman series within our audio docu-series that we're doing it's kind of trickling into everybody's purview right now but you look at the heritage woman and how they were psyoped and propagandized you know and the perfect example is crisco crisco oil you know that
Starting point is 00:55:54 was procter and gamble used to make the most amount of uh candles in the world but then in 1900 what happened when we had electricity well they had this cotton seed that they were using to make candles well they weren't selling candles anymore shit we got to do something with this cotton seed let's let's uh let's put some make it look white and we'll call it the new lard the new tallow and so they started marketing to the heritage woman and saying hey you're going to be international now you know pay attention we're going to make life easier for you and that's really whenever the the propagandized through marketing hit the heritage woman hit the the woman's uh psychological behavior as far as what food is so for those who are unaware of of what
Starting point is 00:56:43 uh the heritage woman is what the heritage uh what that that group was what what were they and how were they co-opted backbone of of of the family they were the ones that were always making sure everybody was healthy and happy and how did they do that well they did it with their understanding of what food was and how they could store the food how they prepare the food how they would serve the food how they would orchestrate everything that that that family needed from the children to the husband and and they did it in such a a beautiful way that throughout the decades they kind of took that importance and that validity of that importance out of the mindset of the woman and you know a lot of people don't like to hear that but you look at today's moms and the
Starting point is 00:57:33 in the mama bears and in the wives and the you know you look at they're very intentional they they mean well they look at food but the amount of deception within our labeling laws and what true nutrition is now with the marketing campaigns you know it's it's once again we use the word daunting it's not a fair fight anymore and they need to take a step back and they say okay how did my grandmother used to do this and my grandmother was a heritage woman let's see what she used to do how did she orchestrate how does she facilitate how does she innovate whenever she didn't know exactly how to provide that nutrition that was needed and if you do that you can really discover the heritage woman again yeah the mama bear in our house my wife she's been
Starting point is 00:58:23 a seed oil hawk it's in everything she comes in every time she comes over she's like yeah yeah is it everything it is and it's been great seeing her uh become hyper aware yeah of all this stuff and very selective going like long drives to find good food for our children it's there's nothing like again going back to like them trying to destroy the kitchen there's no better feeling that's what i like i was telling you i've been traveling a lot we've been we were in jersey for the summer it was great time we had a lot of great family dinners but i felt a little unsettled finally back settled in our house here in austin that's been like the best thing in the first two weeks back because we probably had five or six like group meals either my brother with friends
Starting point is 00:59:12 his girlfriend guy got my cousins in town now and that's like sunday we had a big barbecue um there's nothing better it's like the vibe in the house when um wife's preparing in the kitchen She's got help from friends, girlfriends, fiancés. They're all working in the kitchen. Me and the boys out back by the grill, by the smoker, preparing everything. It's a process, right? It's very low time prep.
Starting point is 00:59:41 It just takes hours to prep. We did a slow. We used some K&C, a mixture of K&C beefs. We did some oxtail, some beef stew cuts, and what else did we throw in there? Some meaty bones, like ossobuco bones. And we did like a small ossobuco medley. It took six hours and we smoked some wings in the smoker.
Starting point is 01:00:07 But like the vibe around the house, when you do like a big Sunday meal, there's nothing better. Kids are running around, everybody's contributing in their way. And then at the end of the day, when you finally sit down and have the big meal, meal everybody's sitting around the table having good conversation vibes are high yeah it's the
Starting point is 01:00:28 precedence of the spirit and the mood for the whole week i mean you remember it right it ingrains something in you and the intentionality of it is is the value i mean think about that you know whenever as a child we'd go out to the farm and it was all dirt roads and so i mean i had six aunts and uncles you know i had i don't know freaking 20 cousins whatever right well every time you look down that dirt road for you know miles you could see a car coming you know dirt road you're going to see the dust blowing and man anticipation anticipation of of seeing people of sharing those conversations playing kick the can you know going to find frogs as kids parents being able to relate you know what they're doing how they're raising their family
Starting point is 01:01:20 everything it was the glue of the family it was the glue of the heritage it was the it was the legacy of action that you felt responsible that you had to maintain and you had to steward and so if you look at you know it's a huge responsibility but whenever you do like have a day like you just did it's not hard it's not it comes natural doesn't it yeah you felt pretty cool didn't you feel it's fulfilling yeah makes you genuinely happy and everybody's looking outward so much anymore and that's part of you know people taking us out of the kitchen right eliminating the kitchen and i think i've mentioned on the show i really i mean i was i was i was tagged to do a study and to provide a report in 2000 and I think it was four but the division of
Starting point is 01:02:14 interpersonal communication in this nation and that's whenever we were started emailing and texting it was early on and and the drive and the motivation to cause that division of interpersonal communication was something that was known back then and they moved hard with it they knew that if they could get the individual isolated to where they would actually increase profitability and that's what they've done and that's what they're trying to do right now that's why they're saying the family doesn't matter the kitchen doesn't matter the division of interpersonal communication skills and what you just uh mentioned and experience with your own family that is as close as you can get to strong communication skills that exist right now yeah that is the real
Starting point is 01:03:05 rebellion yeah it really is yeah no because i think again i i told you probably many times now at this point throughout our conversation on the show and outside of it but yeah and i feel blessed i don't think i realized it growing up like how strong our family is we had these big sunday dinners because i had them growing up like what you just described like when you when yeah your family's land like playing kick the can like i vivid memories of sunday dinners at my aunt's house and my mom's one of eight so there was usually there you have at least five to six aunts or uncles uh at my aunt's house on sunday and the kids there was 20 of us who'd go play jailbreak run around the neighborhood for like
Starting point is 01:03:52 hours at end come home yeah sweat and bullets eat a meal and go play in the basement parents would hang out pal around and when you go home yeah and each one of us individuals has that same story and then people need to honor that and look back and say okay you know there there's my road map you know there's the recipe you know there's the call to action you know how do i how do i do that is if it's i don't have a big extended family well you create your own family then right i mean look how many families you and i have now just in this last year that we've developed that are starting to kind of you know join together to do these type of experiences and this type of intentionality where does it start it starts around the food yeah no i mean the guys
Starting point is 01:04:41 here in the commons uh matt snow mitch uh my brother they've had mini beef steaks around uh my brother's grill yeah um well attended 20 plus people so it's definitely happening i mean people are getting together to cook yeah and it's like how do we get people to strive for that and like realize this is what you should be striving for this interpersonal communication this community building this family building because there are as as positive as we're being right now know it's hard not to acknowledge that there are a lot of people out there who want to eliminate the kitchen and they don't they don't see the value in family or that type of interaction with others i think that how we get people to understand and kind of how to create and kind of engineer
Starting point is 01:05:33 their own lifestyle within the the mindset is to to really understand that the orchestration of the of the destruction of the family it's been going on for a while i mean you look at the 70s you call i call it the decade of divorce if you look at the chart of divorce in the 70s going up to the 70s it was just nice and flat and then in the 70s hockey stick like what we're hoping for bitcoin and that was because they orchestrated a societal mindset that the family wasn't as important as what grandma or or dad used to say it was and so if you can really point your compass into the importance of um the value of it but also point your compass at the understanding of this is nothing new this is something they've been working on and all this is right now is just
Starting point is 01:06:30 they're creating a new plateau to to destroy you know that type of lifestyle and we don't have to accept it put your damn foot down that's what you do well not only do we not have to accept it we're reaching a point where you're going to have to really develop a care for your family because i mean right now what's going on in financial markets we have a bunch of people who are about to retire thought they were gonna have a nice nest egg but with the bond market crashing with stocks crashing with the financial system nearing a calamity i think the expectation that your parents the older generations right now are going to be able to retire and be taken care of is it's gone it's uh it's it's a false expectation and so literally if you're out there and you're
Starting point is 01:07:22 one of those people it's like i don't care about my family like you literally need to start caring about your family there's going to be old people yeah living on the streets and that's like we're getting to a point in society globally where people are really going to start thinking how they're going to take care of their parents in their later years because they're not going to have the nest eggs they thought they were going to have they're not going to and i don't mind being transparent on this you know you know i said last year you know keep your you know your parents freezers full of beef that's how I was raised we always had a freezer full of beef well this year you know my mom has a freezer full of beef my father has a freezer full of beef but one
Starting point is 01:08:02 thing that they didn't understand and my father wrote me a text the other day whenever I was I think I'm coming back from Georgia and I drove and drove there and drove back and it was it was very heartfelt and he talked about it and he's he's 81 years old he just lost six years of his retirement this year he's not gonna he he's not gonna have anything that he thought he's gonna have and it hit him and he realizes now you're like oh shit and this man is beat up three back surgeries, replaced hip, replaced knee. You know, he doesn't have the means to basically do what he needs to do at that age. Now he doesn't have the financial means. He doesn't have the physical means in a way that he thought he was going to have. This is going to start hitting hard on
Starting point is 01:08:56 people. I'm seeing it personally. And so the most important thing that I think people really should do is exactly what you just said. How am I going to start taking care of my parents? am i going to kind of look back over my shoulder and see how they used to do it you look at different cultures they do they some people even they they quit their careers like in japan they'll go and take care of their parents those last years and that's very important it's very respectable it's a it's it's a sense of honor you know it's a sense of uh courage for the individual to say i'm going to take care of my parents and reciprocity they took care of you in the beginning like now i have two there you go until you have children like i have a two
Starting point is 01:09:40 and a half year old and a three month old you are helpless yeah literally humans like our we're fascinating creatures we're extremely innovative extremely uh ingenious in a way but for a good chunk at the beginning of our lives we're completely helpless without the guidance of like good parents you would not survive no and you know we always look at that you know understanding childhood you know from being infant toddler you know those first year the core belief years those core belief years are when we're just downloading everything you know and if we're being taken care of we're downloading that nurturing you know that strength that comes from that nurturing and look how much we've lost that because of the destruction of the
Starting point is 01:10:40 family and so if if you look at those years and how how vulnerable and fragile we truly are we're the same when we get old and who's taking care of our seniors now well we saw what happened during covid the state and what did the state do you know let's look at new york killed all killed them yeah yeah yeah and that can't be contested the numbers are there they'll say it's the flu virus you know it was the virus it's not it's how we refused as far as the individual self the individual person in that family that used to take care of the senior citizens well we're not there anymore because we're trying to survive right you know that division of you know sovereignty yeah yeah there needs to be a massive wake up because this is going to be a massive problem it
Starting point is 01:11:32 is and god the yeah the amount of misery if people don't stand up actually take responsibility and where does that start right well it starts in your community it starts with the individual you know and it is scalable just like our food just like regenerative you know from the soil all the way to your fork. All of this is scalable. And that's what, you know, if we quit looking so far out on the macro, we have to know what, you know, especially you and I, we have to look at the macro, you know, the global macro view. But if we can really accept that, man, we can do this right here, right where we're sitting, we don't have to ask for permission. And what we have to understand is we have to bring back that sense of love and spirit and nurturing that was given to
Starting point is 01:12:23 us and if we can adopt that you know how that's best adopted with pure animal protein to the damn brain it really is and if it's not pure animal protein it's clean food let's just say that so we don't piss off everybody that's a very based vegan some people have to be vegans and they do a very good job of it the official vegan account on facebook and twitter listens to this podcast and he's very based the dude who runs that exactly and that's what i i want to say you know from we always said the beef finish it's not anti-vegan what it is it's it's it's anti you know feed the world mono crop all that crap because if you think you know that this is is any different as far as the beef initiative and what we're talking about is see that's when it gets political right this
Starting point is 01:13:12 ain't a political game here man this is this is a life game this is a life game now and in i want to know more about truly based vegans that love clean food i guarantee it comes very close to where they're standing yeah you know that's the that's what people need to understand yeah there's nothing better than clean food it changes your life right now when everybody's taking so many you know all the stats out there you know how much how many drugs are we taking 70 you know two prescriptions a day blah all those numbers out there what is the number one thing in your life right now it's amazing what clean food will do for you in a very short period of time yeah not only will help your health and again going back to like the family meals like
Starting point is 01:14:00 good pure food takes time to prepare you're forced to interact with your family you're forced to low time preference move with intention and think about again like talking about the deconstruction of the supermarket and um if everybody gets to pure whole foods the deconstruction of big pharma and these pills just think about the amount of capital that can be allocated towards much better productive things oh just that's the fun part man that's the lifestyle like what are we going to build yeah exactly like what are we not building right now because we're focused on this oh gosh i mean you look at you look at the that's probably better with the phrase what are we not building yeah what are we not building right now that we should be honoring from the
Starting point is 01:14:49 past of what they used to build you know do you think those dudes that built those cathedrals and shit sat down well i gotta have my cereal this morning oh it's lunchtime let's stop this uh this massive piece of art here because i need to go and oh look at my white uh calorie time you know all this is new yeah well that's actually an interesting point it's also destroyed the aesthetics of the world i'm terrible like the videos that you showed me like the yeah it's like a bombardment of colors that are terribly aesthetically yeah terrible aesthetics do you know what somebody i don't know i haven't paid that much of attention i guess i should mcdonald's they call it now they call it the coffin because it used to be like yellow it was
Starting point is 01:15:34 bright and now all the new McDonald's are like these black gray carbon looking box coffins you know it's just like they look depressing and they don't you know used to yellow well everything was yellow because it made you get up and go you know and everything but you know once again that the architecture you know the lack of creativity lack of innovation everything is so just I don't know i don't even have the word for it these days milk toast milk toast i love that it's very uh bland yeah uncreative yeah does the international lifestyle bring back better aesthetics sure does it starts with the self i mean we all we all feel better we all look better we all look better we all feel better yeah and bringing it back to the food too like you just
Starting point is 01:16:23 juxtapose the aesthetics of throwing some pre-prepared meal in the microwave versus cooking a steak over the fire yeah that's a good point i had a conversation with will we had a podcast out on uh we were staying at one of his cabins and we kind of had a little studio there and it looked back and and um he was looking at me before the podcast and he goes hey you want to have a bonfire tonight i looked over my shoulder and there was like i guess it was probably about 30 feet tall just a lot of wood that he'd been saying well he'd been saving it for this you know for our summit and everything i said hell yeah let's do it and uh and so but he had a point he goes no matter what no matter where you are in the world he goes we always
Starting point is 01:17:10 gravitate to the fire or the sound of water and it's so true he goes that's all you need that's you start he goes if you can start that mentality with your food with the fire and the water i mean that's all you need to actually be healthy yeah yeah and again like throwing something in a box and it heating up and you're not not actually seeing what's going on it's very detached from the those core the water and the fire that we are so drawn to yeah it's uh yeah we're gonna get rid of microwaves let's get rid of microwaves yeah let's let's get rid of the microwave please and it's hard you know let's you know but that's once again let's not validate the deception i'm a little bit older everybody generation x we all know that but in the 70s this
Starting point is 01:18:07 is what happened okay we had johnson hardware and if anybody comes to canyon for that micro summit still there right well don johnson was his name it wasn't don johnson miami vice but it was don johnson he showed up okay box in hand drove to our house first microwave in the in the in the household right and by him doing that well he had to cook something right he brought sizzling lean it was the new bacon and this was in the 70s and so that's what he cooked in our microwave two deceptions yeah sizzling and what it was is a byproduct fake animal protein all the way back in the 70s and everybody's like oh it's healthier it's healthier it says it's just it's nothing new and and sure enough you know that was the the onslaught of that deception on how to prepare
Starting point is 01:19:01 for food look how convenient it is look how easy this is look how good this is for you and after that the tv dinners came out here we go healthy choice you know everything has always been you know that deception of what is health what is nutrition what is convenient what is important what has value what does not have value i mean it's not that hard to disseminate and break down it's the healthy choice that'll make you fat give you diabetes it will it's been proven yeah yeah god we're gonna we're gonna get you to a state where you could show up on cnn where we're just showing b-roll of people's fat rolls uh-huh from the stomach down why not yeah i mean it's time to quit you know tolerance overall in the united states has been hijacked well i i'm not going
Starting point is 01:19:56 be tolerant anymore you know I don't I don't give a shit if I offend you I really don't I think well you're messing with my family no no that's another trend that's beginning to pick up as people like all right I don't care anymore yeah I don't care about getting canceled which is very encouraging to see yeah okay these people are killing us they are and they're and they're doing it in a way that okay the the most fascinating in the think about how people that are facilitating this this whole overall you know global industrial food shift whenever you can get a society to willingly nutritionally starve itself you're winning and they're winning because we are our brains are inflamed highly processed food our metabolical health is bankrupt diabetes heart disease
Starting point is 01:20:44 all of the above we already know it it's nothing it's it's out there in the open even the people that are doing it tells us the the numbers the statistics of how much of you know this nation is basically walking dead right now yeah and you want to you want to get really true about this you want to get really factual those 10 000 cattle that died in kansas right what happened there it was a heat wave yeah it was it was one of those heat waves that hit the midwest and they do hit hard it gets hot as shit and it stays hot as shit well you had a heat wave but let's go down to the base layer cause of that it's because you had fat cattle and that's what they're called they're called fat cattle well you have producers that raise those cattle to a certain point once
Starting point is 01:21:30 again this is never against the american rancher it's never against the american producer they're doing a damn good job for what they do but what happens whenever they get rid of that cattle well that cow is one step away from death anyways maybe more shade should have been there sure maybe more water but with that heat wave the perfect storm of you know some stuff that happened those 10 000 cattle that died during that heat wave basically is a mirror reflection of our society right now if you had the same amount of americans that would have been put out there in that heat one step away from death already metabolical bankruptcy that's what those cattle are these days because the commodity the subsidization the global trade market in which
Starting point is 01:22:21 what we've created those cattle were already dead and they died because they they suffocated because of the heat because they're metabolically bankrupt because they're being fed basically you know shit shit yeah and we all know that i mean yeah did you see the video uh hopping around twitter of just like pigs getting fed plastic yeah yeah will harris had been talking about that for years what's that how does that how's that how does that happen how does that happen well we've got you know whenever you have 20 touch points of your food system and everybody's making a profit off that you've got you know you want the margin to be higher so you just feed them plastic of course i mean that that's something let's inject that how does somebody get to that
Starting point is 01:23:09 point though like you have to realize like the pigs are eating plastic it's gonna get into their body and that's going to get well it's a pig right i mean you look at the the viewpoint the purview of pig and the people who eat it who hate it you know pigs will eat anything you know it just kind of magically kind of gets to where they're getting candy that's not used and they grind it up plastic and paper and all and they feed it to the hogs and they put it into certain grains and you know it's a commodity market you know that's why we call it you know commodity cowboys we call it the commodity you know world in which we live in and once you can create fake commodities and stack them into a food system that's where i've talked from the beginning is that as the dollar got
Starting point is 01:23:54 debased we were able to inject fake commodity and fake commodity systems and products into that whole circle of food let's get pigs to eat freaking plastic and candy sure we can do that well we we know the people we know the fda we know the usda we got something called the gross rule generally recognized as safe well plastic and paper and you know candy that's safe for pigs let's let's go ahead it'll add sweetness they'll eat more they'll get fatter faster but it's becoming obvious candy isn't safe like it's giving everybody diabetes like yeah come like well you know he's the grass rule whatever it is it stands on like a mountain of lies yes it's laughable well the reason they get away with it is in
Starting point is 01:24:51 unfortunately and i saw this driving across the country and you know everybody's like why are you doing this where you know the meetups they're not that big what's where's where's the documentary what i was doing is i was looking at a nation i wasn't driving on the interstates what i was doing i was observing a food desert that is now the united states and i was looking at these small rural communities that used to be the strongest center points of community and they were the ones that were the rural communities that actually raised and stewarded our produce and our animal protein where you go through most of those places now let's say 2 000 people or less say 5 000 people or less you know what you have in those towns now you have a dollar general and you have
Starting point is 01:25:41 a convenience store and that's how people are eating in more places than anybody who wants to understand or admit and then if they don't if they have something beyond that they're going to have a Walmart and so you look at every one of those apparatuses dollar general that's nothing but the trash can of corporate waste that's what they do they make something and they make sure that every part of that life of that piece of candy will have a place in our economy and usually it's us in the end the impoverished rural communities or the urban communities are nothing but the recycling bin of that corporate waste they're not going to let it go not unless we tell them no we're not going to participate we put our foot down and we say
Starting point is 01:26:30 bullshit we're not going to do this anymore no and it's i mean energy is life food is what gives us energy so it's the basis from which we go out and participate in society and to think like the quote-unquote energy that is being injected into most people is this shit like the ripple effects of that like your mind you can't you literally can't think correctly on that shit you're eating this shit you're tired you're hyperactive you're hyperactive one moment you're tired the next you can't concentrate you can't learn and the compounding effects of that across the society over multiple generations which is the point we're at right now yeah we're dumber we're fatter yeah more a lot of people are more complacent than ever and that that's what's sad about this
Starting point is 01:27:21 because you know once again you know we always say this isn't a judgment you know we're all participated everybody's been part of this and but one thing that people really need to understand and truly truly accept in their hearts is the only reason this is happening is because of consumer demand we're the ones driving this if we do not basically participate if we quit participating they have to change they have to basically take a step back like we already have done and they have to say well this ain't working no more and if we can do that we're the ones that are pioneering here you know especially the bitcoiners and the regenerative mindset producers ranchers and in consumers if we can we don't know the outcome but what we can understand is that
Starting point is 01:28:14 there's a better solution and we can lead that and what we have to do it with our consumer demand in the beginning it's going to be a little inconvenient but you're going to find out really fast that you're going to desire it a hell of a lot more than you desire going to the supermarket yeah yeah and again i think we should stress too that you can have a material effect in a short amount of time obviously what you've done in the last year is evidence of that and yeah again we talked about how daunting it is to deconstruct the the supermarket than big pharma but if you keep this pace this acceleration going and it starts compounding compounding compounding we could wake up yeah much sooner than many imagine and live in this reality that we're
Starting point is 01:29:04 describing right now well and you look at that and you we've talked about you know this is a monetary reset what we're seeing here folks yeah you know they've done it before and they're going to do it again and how they're introducing that monetary reset will be driven by you know certain layers of people let's say the impoverished you know let's look with food stamps well there'll be a new form of food stamp that is for the general public saying you will buy this type of food because we're going to subsidize in a way where we're going to give you this digital way of purchasing your food and but you can only shop here you can only do this you'll get your carbon credits blah blah blah everything they're doing with the esg and all that kind of stuff and so
Starting point is 01:29:49 you know that's why it's so important in the beginning i knew it's like man bitcoin and beef it's the biggest power move that we have right now and it truly is and once we we transform and we transition into understanding that we want peer-to-peer transaction peer-to-peer relationship with the people that provide us our food and that we want to provide them value with a form of monetary systems that we're actually pioneering into with bitcoin you're going to understand that that is probably the best counterpunch to any type of deception that you have. And it does start with, it starts with our food. It starts with market access.
Starting point is 01:30:30 The lack thereof that we have right now of market access to really good food is the worst it's ever been in my lifetime and probably in this country, you know, as a whole. and even with that backdrop of it being the worst in your lifetime and probably american history now is the time to strike like in the context of like esg and carving credits these narratives are falling flat on their face with this energy crisis and the hypocrisy of bombing a natural gas pipeline like these people don't have a leg to stand on and no time to counterpunch with authority is right now yeah like the the the double speak that is becoming more and more obvious the trust that's being eroded at an increasing pace on a daily basis yes it's scary
Starting point is 01:31:26 but it's also creating this opportunity for us taking to take control of the great reset and reset things the way that we believe they should be well think about that i mean i i i sent out a a couple months ago i said you guys should be looking at the guys that actually became prosperous during the great repression okay that was innovation during times of mass prohibition wrap your head around that innovation during times of mass prohibition every rancher that i talked to last year before we really got going every one of them said this is a perfect storm we have to do this down 2022 and so here we are you know going into october 2022 let's start mocking them because they are they're flying they're falling flat on their face they are going to cause destruction
Starting point is 01:32:12 we know that it is coming to the scale we don't know but do we have to worry about it not if you're doing exactly what we're doing as far as food intelligence we can mock them and what we can do is we can do perform a form of innovation that will carry us on for the next 50 years here this is a 50 to 100 year plan just like they have and if we can strike now within this perfect storm of opportunity and possibilities relationship building then we're going to be leading let's say they do fall flat on the face and this was just something that they tried and they gave up well guess who's standing on top of the hill who who's going to be the advisory council now it's going to be us and we're going to have the the infrastructure built out and we can say well
Starting point is 01:33:02 we know the law better than you know it so you're going to you're going to be advised by us now and and we'll be able to steward you know everything that we're working towards within bitcoin adoption and with food intelligence adoption in a way that people might not really understand now but i see it it's coming yeah and not only is the opportunity great but the message is so much more hopeful well yeah it's based on love trust and spirit man honesty transparency and that's like maybe we should lean into that more it's like look at the two options right you get your cbdc wallet and gives you your your rations month in a month out or you get this path towards freedom and abundance and quality goods at the end of the day like how do we begin
Starting point is 01:33:51 getting that through people's minds well that was kind of my thought in the beginning because i don't know how to do conferences i don't know how to do events never done i participated i'd never put one on but we've got a we've got a good signal now we've got a good narrative and by me doing what i did from carville to colorado and the team and everybody that participated every all of us that what we did together collectively um you know now i'll be flying to australia at the end of january 2023 two summits in australia i'm gonna go to thailand and i'm gonna go meet up with captain sid he's putting together a plan over there he's meeting people that are looking at that are already working in the bitcoin space in thailand that
Starting point is 01:34:37 are actually you know thailand is a fascinating country for food and they they really have a lot of intelligence with food more so than we do you know it's a fascinating place and so we take it global we build out locally we broadcast globally and once we do that we see that this is the lifestyle that i want we're going to start traveling again we're going to go teach and learn and we're going to do it based on that source of the seed of what our energy is and that's pure animal protein pure nutrition yeah we can win freaks we're gonna win we're gonna win just stand up yeah act quit and i say this with respect i really do and but let's quit doing this this this parroting and circle jerk let's let's actually let's innovate that's what we're supposed
Starting point is 01:35:34 to be doing right let's let's we can do it i mean we can do it collectively i always tell people is like you don't know what to do you know within bitcoin you don't understand what to do with bitcoin right now we'll find out what the most important thing in your life is and point it that direction and see what comes out of it same with food if you're passionate about food do the same with food let them come together at a crossroad that you can actually nurture and it's it'll be a it'll be a power move and it'll be bring a lot of happiness to you and you know the individual has to start this the sovereign individual yeah and just think about it you want control over your life yeah and if you're being honest with yourself that's going to take some agency and
Starting point is 01:36:16 action like what world do you want to live in where you're controlled or where you have control and this is the options that are laid before you many people are living in a world in which their lives are are controlled to a very high degree do you want to take control back do you actually care yeah and it's daunting but it's not it's actually very fun i mean look i get to leave right now today i'm driving down to the processing center i'm gonna go meet cole at the the the new processing center that we've been talking about but what i get to do is i get to nurture a relationship this is about relationship building again let's let's build a relationship with the people that are trying to feed us not the people that are trying to kill us and you know our fourth little
Starting point is 01:37:07 event this year the big one not the small micro one there in canyon you know it's everybody get ready we're gonna have a big old freaking cowboy party and it's called the cattleman's kill it and grill it and you know we're going to have a tour of the processing plant we're going to have a tour of the ranch we're going to have a big old cattleman's feast it's 50 bucks let's everybody come and have a hell of a good time and right the heart of texas that's how we start doing this this This is the first weekend in November? November 5th. Yep.
Starting point is 01:37:40 Luling, Texas. It's up on the website. You know, the events. I have an event section on the platform now. Hell yeah. Yeah. And it's $50. It's not, hey, this beef that everybody says it's too expensive, you come,
Starting point is 01:37:54 and I guarantee you won't be able to eat all the beef that's going to be served. And it's going to cost you less than $50. There's nothing better than sitting around. Shout out to Josh who throws the beef steaks. Oh, yeah. he's great. I saw him in Nashville when they did the grassroots. The beef steaks are so good. They are, man. He does a hell of a job. Yeah, he really does. You know, and again, creating that environment of community, you're forced to literally sit around the table, stand around the
Starting point is 01:38:21 table. Yeah. Meet and talk with your family. He does. He, he educates and he, that's what we need. We need the, we need the beef steak. We need the cattleman's feast. We need family dinners like you just had we need all of it that's where it all starts everybody can have their own well it's funny you say that because i was like another reading a lot of twitter threads this week that was like another wasn't even a thread it was a video of a man walking down the street and describing um why there's a growing sense of loneliness in the united states and it's literally the the architecture of our cities and towns has been corrupted in such a way that you don't have these centers where you can meet to to converse with people how you don't have the men's clubs
Starting point is 01:39:08 anymore you don't have uh the salons like they used to be you don't have women's clubs or anything like that it's the subdivision design of our modern society really does that division divides people and isolates people doesn't create a literal physical space where they have the opportunity to to gather and talk and yeah develop these relationships yeah it reminds me of like you know traveling you go to different places you go down to like let's say oaxaca mexico they have the zocalo you know that's the center point you have the county square that's where when i was growing up the county square randall county right there you had the hardware store you had the pharmacy which had you know you could eat you could actually back then it was aspirin whatever
Starting point is 01:39:58 it was but you know you you had you had the pool hall you had you had the coffee shop you had the cafe you had ever you had the salon you had everything and it was it was the you know the american zocalo was the the the county square you go down to oaxaca at all times people are around that zocalo and they're conversing they're planning they're laughing they're playing mariachi music they're doing everything you know and that that is something that we've taken away out of our cities you're right i mean it is part of the division of that interpersonal communication and it's literally called a subdivision in there in in look how they're being bought out the subdivisions are now being owned by you know
Starting point is 01:40:44 the black rocks yeah the black rocks and the vanguards yeah yeah berkshire hathaway's of the world it's literally called a subdivision they say right in your face they admit we're going to subdivide you so it's like hey joke's on you one thing i saw on that you know that tour across you know the united states 23 000 something miles by now just fyi first time i left i said i'm you know 10 000 now it's 23 000 double yeah double more than double yeah yeah so but what i've seen and and you know they're stacking a new layer of poverty on the existing layer of poverty that's what kind of what we've been talking about nutritional poverty and i ask people now is like what is poverty what is what do you think poverty is what is the source of the
Starting point is 01:41:36 seed of poverty i mean most people will say uh lack of funds but it's probably hopelessness yeah where does hopelessness come from lack of strength poverty is nothing more than nutritional starvation nutritional starvation is nothing but poverty and if you can look at that and you break it down in any way you want to disseminate in your own mind you don't have poverty without nutritional starvation and you don't have nutritional starvation without poverty and they're stacking a new layer of poverty in the united states and across the world with nutritional starvation because our brains aren't working correctly like they used to work they're just not and it's been proven we've got i don't know how many medical doctors that are
Starting point is 01:42:19 coming over they're finally being able to say a little something something now especially after covid that they're coming out and they're really telling us what they're seeing within the individual patients that are coming in you're having children coming in and i say this all the time ages 5 to 11 46 obese or overweight here we go also well guess what we've got children coming in that age group with fatty liver disease and having to get online for liver transplants what yes that's what usually happens in a 70 year old man that's been drinking his whole life that was usually the guy that was showing up with fatty liver disease now you're having the children of united states showing up in doctors offices being diagnosed with fatty liver disease that is nothing
Starting point is 01:43:11 more than too much consumption of highly processed foods that include include seed oils high fructose corn syrup all that kind of crap and you have doctors that are leaving the medical field and becoming functional medicine doctors you know they're leaving the md they're saying screw you okay and they're they've seen these kids they've seen them come into their offices any kid that has that type of metabolical destruction they're dead they'll never have a childhood they'll never have that spirit and so for a nation to be able to look at itself in the face in the mirror and say oh this is this is just yeah you guys are you know you're extreme with your meat you're extreme with your food talk well bullshit this is happening across a nation and us the people us the parents
Starting point is 01:44:06 are the one that is allowing it to happen so you can you can look at it politically you can look at it against veganism carnivore anything you want but that really the really the the most important aspect about all of this is that we're losing a generation of kids it's happening and how can a in an adult population be okay with that you'd have to be weak yeah you have to be weak and you have to have the same addiction if people think that food is nothing more than a drug then if they can't understand that food is nothing more than a drug you're lying to yourself because you try to a lot of people don't quit eating the way they do their consumption model as i call it their consumption model is based on something that is more of a necessity because you look at
Starting point is 01:45:00 addiction you know my father was a counselor all that you look at somebody getting off alcohol and you go through a form of detox when you go through somebody that is addicted to highly processed foods sugars everything that we talk about it is something that is scary to them it's hard it's it's a form of anxiety your body does go hey wait what's going on here reacts physically yeah i've gone through withdrawal before i was highly addicted to marijuana for a while right and i right before my first son was born i went cold turkey did you i got cold sweats oh yeah couldn't sleep i got over it though but it was as a form of a it was anxiety wasn't it you had a form of anxiety didn't really know what's going on it's confusing and then you have people that
Starting point is 01:45:48 are really wanting to make that change and they're like very aware that they're addicted to the food they're consuming they don't have a lot of outlets because a lot of the nutritional guidelines a lot of the dietary programs it's fiat based you know it's profit driven you know what are the yields what are the margins let's do this 12-month cycle a hamster wheel of diet nutrition that nobody ever you know follows through on let's keep them addicted but let's give them a little hope but if you look at it you know you look at who's writing all this these dietary and these nutritional programs being nutrition it's the same companies that got us here right and so whenever you you come off you know i've detoxed off alcohol hard you know i used to be a pretty good savage
Starting point is 01:46:33 drinker myself and it's not fun detoxing off alcohol man you do you sweat you get the whatever i mean the deets i think is what they call it it's unhealthy as hell but to go through that suffering is required before you can reset you know your metabolical systems yeah don't you realize what uh what you were doing to your body yeah why am i reacting this way maybe it wasn't good for me yeah i mean and it's you know it it's it's a form of poison that we don't see you know but it sure does taste good that's what everybody says man sure no it made it taste better yeah taste better taste better and once again i always tell everybody look up roll dsm you know out of the netherlands how they've learned to hijack our taste buds and how they're the the type of
Starting point is 01:47:23 science that they're bringing into our food systems is scary as hell because now they're getting into nanoparticle technology said that last year where they're going full force here and they will design a piece of dog shit to taste good and people will taste it and they'll say they're gonna make you eat shit it's a big are you are didn't you say beyond me literal shit though yeah i mean even i think i said it on pump and i said you know you look at one of those videos i don't even know if it's out there but you got bill gates up there saying oh we got the texture down we got this down we don't quite have the taste but we're there we're just we're almost we got it and it's true it's a big humiliation ritual i'm trying to humiliate you let's make
Starting point is 01:48:13 them eat shit let's grow some some quote-unquote meat in a petri dish human dog food and tell them it's food yeah and then in for it it makes me sad for people that really argue you know that hey this is this is actually you know this is science look how advanced we are you know and maybe it is good science maybe it is fascinating what they can do in the chemical labs yeehaw you know and stay the fuck away from my food yeah no this is the line you draw on this yeah it is you're not going to convince me that food is not science science is not food food is biology yeah yeah it comes from the soil it always has and always will and as we go around and we get fascinated with the science of food well you know that science
Starting point is 01:49:09 will end up killing you yeah yeah it's indicative of the hubris of man that god warned us about i think so you cannot outsmart god no you can't reproduce what he did no matter how hard you try right yeah and that's it that's a good point because people get confused with you know it being daunting and you know how do we figure this out you know and let's get to the source of the seed let's get to the understanding that there is good and evil and the good and evil is in our food right now and the lines have been drawn and it's being driven really hard right now with an apparatus that all of us as bitcoiners have been you know signaling out and very aware of some of us longer than others of course but what we have to understand is it's happening this global
Starting point is 01:49:58 industrial food shift has happened and if we can accept that it is it is moving forward we can laugh at it and not be scared of it because we have the market access we have the vertical integration and it starts with the beef initiative there'll be more we're bringing in more people into the beef initiative more producers are coming and more countries are participating this is not an isolated thing this is a global movement and anybody that wants to come along can do that and that's what people you know especially here in austin i mean quit there's so much market access here that everybody here in texas can start leading the way with that it is that lifestyle it is something that can be fun yeah and another thing like they they're depending on you to be
Starting point is 01:50:51 fearful so like you said don't be afraid stand up and be be strong laugh at them ridicule them that's what they're most worried about it it's it's and it's easy to do oh it's very easy they make it extremely easy these days it is extremely easy to mock these people because they're so detached from reality and they don't even realize it and one thing that people probably you look at somebody like let's look at somebody like me just an example i have to always get if i eat in public public sometimes i have to eat some you know commodity-based food or something i'm always looking over my shoulder i said somebody's going to take a picture of texas slam eating a piece of pizza or something like that but if you look at how that lifestyle you know i eat a lot of
Starting point is 01:51:36 you know protein right whenever you have that type of consumption model man things aren't that scary it's not because i'm this cowboy from west texas yeah that has a lot to do with who i am right but really the power behind that whenever you're eating that type of nutrition and that type of protein to the brain when you're giving that brain that type of delivery of energy man ain't scary it's laughable yeah and that's what people really need to have faith in and we can do that we can lead with that they want you to be afraid be strong and they want you to be afraid yeah say i'm not i'm not worried about that you know fear is a lie and a lot of people don't realize that but fear is based on a lie lie is fear you look at any type of fear that you usually feel
Starting point is 01:52:26 as a human it's it's because you're afraid and and whenever you're afraid it's usually based on lies it's not based on truth and if if you're you're afraid of the truth it's because there's there's a lie in there that you don't want to admit you know that's getting kind of philosophical and you know psychologically but fear is a lie and if you put truth and food straight on man bullseye to truth with truth and food your life will be a thousand times better than it is right now you don't worry about wealth you don't worry about too much of anything because you have a stance of strength it's a foundation that you've established yourself it's a structure in which you can rely on and that's that's why you start with freaking beef the good stuff the good stuff
Starting point is 01:53:18 yeah it is i bought a 50 uh ribeye in central market yesterday what the yeah it was 32.99 a pound right it's a little under two pounds what yeah you know what it had on the label i did it for an experiment what i have it said natural angus beef that was their high-end beef natural how many people look at that go oh it's natural it's natural i'm gonna be it should all be natural yeah i'm gonna be decadent so everybody going to all these and we all do it i eat steaks everywhere you know i can't always eat you know the the you can't always eat jason you can't always eat coal you can't always eat all the ranchers in beefiness you're gonna have to go out there and eat at a restaurant you're gonna have to shop at central
Starting point is 01:54:09 market hgb but i always tell everybody next time you spend that you know 100 120 150 on that tomahawk ribeye and you ask them where does that come from and they say something like oh it comes from chicago well you ask yourself well do you feel decadent now is that your purpose are you trying to feel decadent by eating that piece of beef where you have no idea where it actually truly comes from i mean what what are you what are you who are you serving eating decadence or deception exactly i mean what is it why do you desire what you desire man i tell you what's decadent is sitting at the table with your family that you guys spent six hours orchestrating something that's actually going to be a family remembrance in a form of heritage that you're
Starting point is 01:55:02 stewarding that's decadent yeah that's true decadence freaks yeah go seek that it's a lifestyle go find that yeah it's worth it it's fulfilling and it's cheap it's cheaper why don't we paint a road map let's do it okay let's do it because you're gonna be part of that road map you have from the beginning so let's do all right what's the next big deal october 15th in canyon texas in the texas panhandle and it's a small little pavilion it's a food in heritage heritage and food micro summit right well i've told everybody come to canyon texas on friday i'm going to show them the panhandle plains museum everything about texas man that's what it's it's fascinating from the comanches to the cattle ranching to oil and you know and let's
Starting point is 01:55:56 let's go look at the the rim of palo duro canyon it's the second largest canyon in the united states a lot of people don't know about that saturday we have the the basically the summit the micro summit after that we're going to go out and tour the microprocessing center justin trammell of panhandle meats he was the first rancher that i shook his hand with and everybody needs to understand everything that we're doing is takes one handshake that's what the beef initiative is it takes one handshake after that we have november 5th and looling with knc cattle and beef initiative we partnered up from day one he's the number one supplier of our beef we're going to have the cattlemen's kill it and grill it i mean everybody in texas anybody
Starting point is 01:56:39 across the nation or the world should be at that it's at a cell barn and nobody really knows where this what a cell barn is it's where they sell the the prime bulls the prime heifers you know the prime you know from the genetics up i mean it's fascinating it's a little auction you know centers so you have all these bleachers and everything and i asked cole i said hey man i said how many people can we get in this damn thing because you know it's not going to be one of these small things i said how much he goes oh because the doors open up i mean it's beautiful it looks out over the ranch and he goes i think we can get 500 in here and i said shit so we're have hundreds of people there let's get everybody there it's not expensive 50 bucks 50 bucks man you
Starting point is 01:57:27 get a ranch tour you get the processing plant tour you get to have a big old cowboy kit kicking good time man we're going to play a lot of music and there'll be you know beer and wine whatever but we'll have a cattleman's feast and then we're going to go to nashville and that'll be december 7th through 10th in nashville everybody come see us everybody join in uh we'll have that panel and we're going to introduce bitcoin to the american cattle producer and thank goodness for brooke miller to to you know to have the courage to invite us there we get to talk about bitcoin and beef in front of the nation's producers that's going to be a high leverage event hell yeah that's the starting point we're just now took us a year to get there
Starting point is 01:58:12 right we get to go you know talk to the world now about beef and bitcoin that's fascinating yeah that's that's damn good times people who actually have access to getting uh to decision makers yeah and in in it'll be it'll be you know i talked to because jason you know rick ranches i talked to him i talked to cole and you know they whoa whoa uh maybe maybe not you know because it's a fine line we might be going into the belly of the beast you know but then talking to brooke you know and in talking to leah his assistant you know people that are putting this together they're like no no no this is truly for the producers we'll probably get a lot of people looking at us what's this bitcoin shit you know but guess what
Starting point is 01:59:02 we have proof of work we we've sold a lot of beef now you know cole bolton is the first rancher that i know of that you know through this apparatus that is you know got his full first bitcoin through you know beef and bitcoin bitcoin and beef and so people are going to start seeing that and they're going to start paying attention as we get this esg as the monetary reset moves forward there's going to be people listening and they're going to want to have a new protocol from stewarding their animal the land and their in their money and we have the narrative on our side we have a view of the future that is much better than the alternative yeah which is going down with the ship yeah i mean you look at that narrative and you know in the
Starting point is 01:59:53 beginning what did i say i said well i'm gonna go buy a cow and i'm gonna go sell four quarters to all my bitcoin friends and just use bitcoin you know a lot of people are already doing that now but if you look at the technology stack with you know michael and jp with oshi you know and you look at ibex we're partnered up heavy partnership with ibex right now our technology stack is amazing and it's been this collaboration of the bitcoin space it's a beautiful thing to say it people coming together to solve real problems and it is it's a teamwork man and takes a village exactly uh and you introduced me to crowd health right and now we're partners with them they sponsored that they were one of the sponsors in georgia and so we're moving forward hard that's
Starting point is 02:00:43 part of this heritage this is part of you look at all the ranchers across the united states you look at something like crowd health and it's a no-brainer right rule type of you know insurance i mean community-based everything that we're trying to do it's perfect for crowd health because they're looking for healthy people yeah who healthier than those eating the best beef exactly i mean it's a no-brainer this is how this innovation works right i just got through uh talking with uh parker you know they're going to you know i put i started that scholarship program you know the first person that gets their name on that scholarship is jason rick of rick ranches next year at some point in time we will be it's our scholar we don't have to follow the academic
Starting point is 02:01:30 scholarship. We're creating it. We're innovating a new scholarship. Might be internships out of his ranch. And so what we'll do is maybe we'll build a couple of tiny homes to where people can come out. They can, we'll have maybe one family or a couple or whatever it is, come out there and intern for Rick Ranches. And then we'll have people, you know, that gets that scholarship and they get to learn how to become regenerative farming and ranching. And it's led by Jason Rick of rick ranch's who what is he he's a true educator and so he gets to start educating and we start building out these internship programs the scholarship program and so unchained capital is going to basically you know they're going to help us steward the bitcoin that i put up
Starting point is 02:02:15 one full bitcoin for the scholarship program people can donate to it now through the beef initiative platform and it's like helping us spread the message and everybody keeps on asking what can i do what can i do well as adam adam curry says time talent and treasure start giving it start providing into the solution don't provide into the deceptions and so partnership with unchained capital is coming you know and they're gonna they're gonna help us you know they're gonna onboard beef initiative and they're gonna uh basically help us steward and and basically um secure that bitcoin and then people can feed into that bitcoin foundation that we've created so there's so many different things that are going on with this in this space that neither you or i
Starting point is 02:03:04 knew the first time we sat down in your place out there and look at where we've come in 12 months imagine where we'll be in the next 12 months exactly i mean i've got some i got some high host man i'm gonna get pretty bold here you know after november 5th man i'm gonna i'm gonna come out guns a blazing on this one well i'm sure we'll be talking about it in the future as well well and one thing that everybody's gonna be talking about are two events and this is it's not a competition right nashville and texas tennessee and texas thing that we got going on well i talked to rod and uh matt we're gonna have a an annual tennessee beef initiative summit in nashville every year in april hell yeah we got a headquarters there now competition competition
Starting point is 02:03:51 makes better products it does yes i welcome the competition from from our brothers up in tennessee it's a beautiful place it is it is it's fun i mean i do mine bitcoin in tennessee uh-huh yeah that's true i mean you turn me on to that yeah it's a great story that we'll be telling yeah tennessee's fascinating it is beautiful up there it's beautiful down here beautiful people all around this is a message of optimism it is you have agency and then after that that beautiful thing in tennessee well this is the challenge this is the true challenge where are we going to have our texas beef initiative summit that's annual in the state of texas where are we going to have it won't be in the city of austin i don't know it's going to be somewhere let's start
Starting point is 02:04:42 throwing out some ideas hmm Parker said Lana I love Lana it's a freaking cool town yeah it's not too far from here either river runs through it yeah yeah it's original Cooper's yeah I mean we get the original Cooper's involved uh-huh yeah hell yeah they'll be they'll be serving our beef one of these days it's a good goal isn't it yeah it is so where are we going to have the annual texas beef initiative i like the sound of londo yeah i like it because you got all these you got johnson city you got mason you got lano you got fredericksburg you got all these little small towns everybody can come out and start discovering texas like we've been talking about for this last year get out of the city make it a lifestyle you ever spent a weekend in lano at
Starting point is 02:05:38 dabs motel i've not go try it out i spent a day in lana yeah it's cool they got a place it's dabs motel used to be a uh saloon type of place brothel and it's right on the the river there and it's i haven't stayed there in a long time but it used to be pretty cool yeah they got all these little gems now the uh we were actually about to cross the uh the bridge over the river there in lana my wife made me pull into a parking lot and turn around because she just wanted to drive down the main street because it's one of those picturesque texas small town main streets with your hardware store your pharmacy all that stuff yeah it is i mean they've got cool shops i mean we always talk about citadels right and what is the citadel well i think all the citadels
Starting point is 02:06:23 they already exist you know that's what i'm really looking at these small texas towns or small american towns that people have forgotten you can go into these places and steward a lot of change and innovation and it starts with the food because they used to be the the strongest communities in the nation were those small rural places that actually did grow the food yeah get back to the source for you well the saga continues it does you're going to put a hundred thousand miles in your car by the end of next year yes i am i'm going to drive that well my truck is about done i need a new truck yeah i put some miles on that damn thing it's done a good job yeah quarter of a century in less than a year yeah it's fascinating but i'm going i'm going across the world i told
Starting point is 02:07:11 everybody at the beginning i said i'll go anywhere in the world and that's what we're going to do we're going to make this we're going to build out locally we're going to broadcast globally and in you know within that two-year time frame i want to i want to hit everywhere we can and i want to drive across this nation we got people coming in we're going to do micro summits across this nation and people are going to be able to come to the beef initiative and they'll be able to say hey i want to have something right here in madison wisconsin let's say just for an example because peter's up there that you know we were now i just wrote an article i didn't write it aid and wrote it one of the new writers but you can come and say i want
Starting point is 02:07:50 to have a beef initiative micro summit all you got to do is fill out a type form and i hate because they're so woke now but if you look at how they did freaking ted talks and how they destroyed everything let's look at how they you facilitate that to where you want to have a micro summit and you want to, what are you going to talk about? What is the agenda? What is everything? What's everything that we just learned this last, you know, me three years, last year within Bitcoin.
Starting point is 02:08:19 Anybody can do this now. And we want to spread that out for everybody. Let's start having a hundred microsummit across the United States this year. And to provide an open source architecture for these events. Hell yeah. Let the message spread.
Starting point is 02:08:31 Yeah. That's how we build these nodes. We've had success. We have it in Colorado. We got it in Tennessee. We got to have it in Wisconsin. got two places in colorado got one two three places in texas already these nodes are happening so anybody that wants to step up to the plate right now we can do this go to beef initiative.com
Starting point is 02:08:51 or bug initiative.com yeah do you know we got the bug initiative no i didn't know that it redirects the beef initiative no shit yeah matt bought the domain really it's a bug initiative this is how make fun of them it is yeah thank you i didn't know that you gotta get a bug you find the world economic forum trying to uh tell you to eat bugs and you tweet reply to them yes if you want to find out more go to buginitiative.com i love that this is how we win yeah this is the fun we have this is good trolling it is it is oh that's that's fascinating i can't believe you didn't know that i didn't know that i've been busy so yeah i haven't been very good on social media or anything yeah you type uh bug initiative.com everybody bug initiative.com that's perfect yes spread it out
Starting point is 02:09:37 make it go viral yeah we need to reply guy all the people telling us to eat bugs with bug initiative.com we do yes it's fascinating all right well well done sir what a friday what a great way to end the week it is it is and uh well i'm i'm very happy because you know leaving here like i said i'm gonna go down coal and i need to say this especially to everybody that's bought beef from you know the beef initiative and k and c cattle we're going through a transformation um from one processing plant into the new one uh we've i quit talking about selling beef beef kept on going orders just are skyrocketing which is good this is what we want to be but you know we're a little bit slow with the orders it's not 48 hours you know we're
Starting point is 02:10:28 a little bit behind but you know this is the day that we get to say here we go so everybody have patience low time preference understanding uh and you know get ready because we're about to feed that nation and me and cole are about to go have a podcast and we're gonna we're gonna this is this is gonna be you know the launch of something big let's go yeah let's do it the bug initiative the bug initiative well slim as always thank you for coming in thank you my friend never a boring conversation no hell no and we're just getting started we're just getting started we're gonna win well yeah we are already winning some some of you guys might not know it but we're already winning yeah if you're uh one of those people trying to get us to eat bugs we're coming for you
Starting point is 02:11:15 we're gonna win we are peace and love freaks Thank you.

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