TFTC: A Bitcoin Podcast - #390: Animal-Based Skincare and Regenerative Agriculture with Charles Mayfield

Episode Date: January 24, 2023

Join Marty as he sits down with Charles Mayfield to discuss Farrow Skincare, animal vs plant-based fats, and regenerative farming. Follow Charles on Twitter: https://twitter.com/drchuckfit Check out Farrow: https://farrow.life/ 8:02 - Opening riff 11:54 - Intro to Farrow 16:58 - Why lard 20:16 - Making the first Farrow cream 24:35 - Science behind animal based skin products 26:32 - Sunburns and sunscreen 36:00 - Why is skincare important? 38:05 - Perils of mainstream skincare 43:23 - Fossil fuels 47:38 - Regenerative farming 54:30 - Ignoring the nature of complex systems 1:01:44 - Scalability of regenerative farming 1:04:13 - Red tape 1:12:30 - Vilification of healthy food 1:17:53 - Seed oil origins 1:23:01 - The power of marketing 1:24:39 The call of nature 1:26:26 - Catching on to the lies 1:31:44 - Humans have the power to reverse their destruction 1:33:41 - Allan Savory 1:37:13 - Fixing the money 1:41:12 - More mechanics of regen farming 1:48:43 - Respecting the animal 1:51:30 - Plugs 1:53:57 - Adaptability 1:57:34 - Wrapping up Shoutout to our sponsors: Unchained Capital River TFTC Merch is Available: Shop Now Join the TFTC Movement: Main YT Channel Clips YT Channel Website Twitter Instagram Follow Marty Bent: Twitter Newsletter Podcast

What's up freaks Hope you're having a great doubt Don't laugh at me Logan I hope you're having a great day out there That was take two and I fucked it up On the second take as well It's a beautiful productive Monday morning here TFTC Studios

We had a 9am rip sat down with charles mayfield from pharaoh farms in tennessee get some product placement here if you go to pharaoh.life they have these lard-based skincare products i'm wearing some on my face right now it looks beautiful feels beautiful very fascinating conversation dive into how to make skincare products from lard why it's better than traditional skin care products. Now, like, as I'm saying,

this is like, are we cosmetology? Cosmetology? Cosmetic? Are we cosmetic? Podcast now? No. This really ties into, like,

regenerative farming. Nose to tail. Use all the animal. Common sense practices that our ancestors followed unbeknownst to them. very interesting episode we dive into the science we get into the science the good science is there good science i don't know

we got to read the boost grams from the last two episodes because we recorded those back to back on the same day and obviously posted one there wasn't enough time so rip 388 op vault and bitcoin governance with james o'burn first boost from at mr mr mr mr 9674 sats some great insights into quote-unquote life as a bitcoin dev the idea of any covenants in bitcoin has always concerned me but like the guest said we've already got multi-sig thanks for another great rep thank you mr mr mr mr mr so his name Mr. Mr. Do you say Mr. Mr. Mr. Who knows

At Mark A boob boost 8,008 sats It says boob and it's a palindrome It's beautiful It's pronounced De-nigrate Also great rep

Go volts Sorry Mark I'm saying de-nigrate It's denigrate Denigrate It's denigrate If you've been listening for years you know I'm working on it

Trying to get better at vick 2000 sats no message shout out to you vick love you at bottom shelf btc 779 sats pound drum boost nice to hear somber realistic take acknowledging challenges within governance of a leaderless project i agree if you freaks haven't listened to the episode with james obviously talk about op vault but the second half of the conversation was a very fascinating dive into the state of bitcoin development i don't want to say politics of merging code and bitcoin core but the dynamics at play social dynamics very interesting rip 389 hydroelectric bitcoin mining is changing lives in congo's national park with adam popescu at sats underscore mcduck

50 000 sats good shit uncle marty love the signal thank you sats mcduck appreciate the boost at blockchain bug 5000 sats great work wonder how this place will develop after 10 years of mining I do too will be really interesting to see at cryo sats 2000 sats stay humble and stack sats and at mr. mr.

sh s s what does that mean Logan stay humble stack sats that's right sir keeping you on your toes those are the top four boosts from rips 388 $3.89. If you guys are getting value

out of the show, I think you're going to get a lot of value out of this episode with Charles. Please participate in the Value for Value model. Send them back. Apps like Fountain, Breeze, Podverse. You can do it on Albie now on your desktop. You can support the show. Let's get on the top 10.

Top 5. Let's break the top 5 on Fountain this week with this episode right here. It was brought to you by good friends at River. River's here. It's a Bitcoin company built by Bitcoiners for bitcoiners it's the best way to dca into bitcoin if you set up your dca on river there's no fees you can set it forget it you can do different time scales whatever you're comfortable with on top of that they've built their own infrastructure they're not leveraging any third

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building on top of the lightning network you want to leverage an api to help you build quicker river has an api for you so if you haven't already for using another exchange maybe another bitcoin company to get your bitcoin try river it's by bitcoiners for bitcoiners they're doing it the right way they've got focus they've got execution that's where i buy my bitcoin go to river.com slash tftc this trip was also brought to you by good friends at unchained capital unchained capital is here to help you eliminate single points of failure in your custody they have a two is free multi-sig vault which allows you to hold your bitcoin and have full control over your bitcoin while also having a collaborative custody partner in unchained

they have a concierge team will get you set up on this so you go to unchained.com slash concierge connect with their team set up a consultation they'll get you comfortable with multi-sig they'll get you comfortable with the vault setup teach you how it works they'll send you hardware wallets help you get those set up and backed up and geographically distributed to eliminate that single point of failure risk and then they'll set up the vault you hold two keys so you always have control in the two or three multi-sig quorum as long as you have those two keys you can move the bitcoin if you're ever in a pinch you only have one unchains there they can be the second two or three multi-sig quorum if you're an individual a high net worth individual

somebody running a bitcoin company or just a regular company that wants to hold a bitcoin treasury and wants to do it the right way you need business services unchained is there go to Unchained.com slash concierge. Use the code TFTC for $50 off and enjoy this rip with Charles Dike. You've had a dynamic where money's become freer than free. If you talk about a Fed just gone nuts, all the central banks going nuts. So it's all acting like safe haven. I believe that in a world where central bankers are tripping over themselves to devalue their currency, Bitcoin wins. In the world of fiat currencies, Bitcoin is the victor.

I mean, that's part of the bull case for Bitcoin. If you're not paying attention, you probably should be. House with a sauna. Dope. So they got a heated sauna, like the steam sauna. And that's next to the salt pool, which is in front of the pickleball court. I played pickleball for the first time yesterday. How was it?

I've never played pickleball. I'm addicted. It seems like an addicting sport. I played a little tennis growing up, love ping pong, and it just sits firmly right in between those two. So you're saying the meat mafia guys had the best basketball pad in the Austin area? For now, they're tenants.

But, no, it was a lot of fun, a lot of fun. And I'll be there tonight. We've got, this is my last night in the central Texas, Austin area. And you've been here for a while. God, Lord, yeah. Got here a week ago tomorrow. Yeah. Where are you from originally?

East Tennessee, a little town called Athens that is halfway between Knoxville and Chattanooga. Most people know those two cities. Yeah, we're doing a lot of Bitcoin mining up in northern Tennessee by Palm Mall. Oh, yeah, yeah, yep. Yeah, power's, you know, pretty efficient in East Tennessee. We've got TVA, a lot of nuclear energy produced, and I would imagine, yeah. I've been to Bitcoin Park over in Nashville a couple times.

It's an incredible place. Oh, it's so cool. Yeah, it's a neat spot. Matt and crew have done a great job. Are you involved with that? Not directly, tangentially. Yeah, sure. I was there two weeks ago now at their Mining and Energy Summit,

participating. I was there the month before. I forget what that was about, the focus of that event. But, yeah, I've been to Bitcoin Park three times the last five months. Yeah, it's a sweet setup. I met Slim over there. They did one of those micro-summits. That's where I was then in December.

Okay. They did another micro-summit there. Oh, nice. Nice. yeah it's a it's a neat spot and that's where we first met was in Kerrville we met in Kerrville that's right yeah all coming up on a year when did he when was that June of last year could have been June because I would have been in Jersey so it was like I think it would have been like maybe earlier yeah a little bit early yeah because the Colorado deal he put together was

july july and then georgia was september so yeah and we were on a panel together well i was moderating the panel yeah just just trying to keep you and and slim going that was fun that was good to meet you that was uh that was a drinking from the fire hose kind of day for for me for sure mary care was there trying to think of who else um uh song tommy uh jimmy song jimmy song jimmy song was there he's a cool dude to meet he is he's doing a cool thing right now he's traveling the globe with his family is he yeah where where are they now i don't know where they are exactly i think they might be somewhere in the middle east but um that was funny i saw them on the first leg of their trip for the uh their leg started

at the riga bitcoin uh the baltic honey badger conference and i was on the same flight as them from new york to riga and it was hilarious seeing him and his wife and their six children home alone through the airport to make the flight six kids wow goals good for him So, I mean, the reason we're here, we're here to talk about what you're doing, which is something that scares some people. It scared my wife, I'm not going to lie. Oh, fair enough. So I'm going to come back with a bunch of skincare products that are made from pig lard. Well, we don't have a bunch of products, but you don't need a bunch when they work really good.

Yeah, so how did you get into this? What do you do? I guess I'm sitting down with Charles Mayfield from Faro, Faro, Faro, Faro, Faro. Yeah. It's the Northeast. It's all good, dude. It's the Northeast accent coming out. I appreciate it.

How did you get into this? And the short version of the long story is I made a transition from fitness, health and fitness in a gym to promoting health and fitness through food. and that attracted me to farming and then i had the shit can we can we curse on this yes yes my apologies um i got a really bad sunburn in 2019 um having you know a decade plus experience and sort of health nutrition and um and seeing people make dietary changes and and and have physical changes manifest lose weight this goes away you know various we were talking about you know certain skin conditions this morning before we hopped on and so anyway I had this experience

of um being experimental and also really paying attention to the um to what happens and so yeah I got really really sunburned Marty and I came home I now ex and I were going through our divorce so um sort of house is empty i'm sunburned i live in a small town really small town so all the drug stores are closed it's you know one of those late nights and i have you know over a decade experience uh cooking healthy cooking and lifestyle stuff and i had a jar of lard in my refrigerator that i had rendered from my pigs that we raised we raised you know pasture pork beef chicken micro on a micro scale but you know probably about 45 50 customers that sort of leaned into us for meat anyway yeah i got a really bad sunburn and in sort of an act of desperation and uh trial and

error i lathered up with this stuff and a couple days later the sunburn was gone that was really cool but I never peeled and that's you know you learn to when your health and nutrition you sort of when something happens you you pause and you pay attention you start taking notes and so yeah I watched my skin for probably two or three weeks thinking at some point you know the snake's got a feel never happened so started experimenting with making skin care products out of pastured pig fat and uh here we are three two and a half three years later it's two questions number one how'd you get the sunburn and number two this act of desperation to start rubbing lard on you was there something that you've heard

in the past like oh it's good for your skin or you're just like oh this looks like it'd be soothing well so so what was i doing uh we had we started a hemp company in 2019 uh in fact part of our skincare bundle is uh we use i call it a skincare elixir so we're sort of highlighting the benefits of cbd ingestion um as it relates to skin but we're so we were in the middle of the throes of jumping into the, um, almost like the gold rush, but the hemp rush of 2019. And, uh, we had on, uh, again, I'll never forget the day on July the 4th, uh, go America on July 4th, we had planted about 20 acres of hemp. We ended up planting almost 300, but in that day we got 20 acres in the ground, uh, drip

taped the whole nine yards so red redded a rock that evening we flipped the switch on to irrigate it and the irrigation's not performing and so me and one guy stayed up all night fixing the irrigation otherwise the sun comes up the next day and 20 acres of hemp's dead like it needs a lot of water early. So anyway, you know, you just, you just forget to go back to the house or put sunscreen on or any of that stuff. And so I was, I was out in the fields for two straight days effectively. And, um, so that's how I got sunburned. And then, um, I'm almost 49 years old, Marty. Um, but I grew up in small town, Tennessee, but we would go to the beach every year. My mom's from mobile and i have fond memories of my mom got buying aloe vera and putting it in the

refrigerator i do as well right and because it because if your sunburned it's cool and so there were a bunch there were a bunch of things that pointed me to maybe i should try this pig fat it's in the in the refrigerator because it's cool and it'll be soothing and so um so yeah and you know at some level it's kind of intuitive right i mean like i know enough about pigs like we train surgeons on pigs i don't know if you knew that or not no i didn't know pigs are so genetically similar to human beings that we train our surgeons on them and uh phil ovadia you know phil dr ovadia he's got a great book i fix hearts i know phil very well he's a heart surgeon and um i've heard of that book yeah yeah it's great great book stay off my operating table is

the is the title of this book but anyway i've known phil for a long time i was on his i was on his podcast early in in pharaoh's journey and uh you know they're asking about this ask about i was like phil you train you know he's a heart surgeon that's like you train on pigs it's like actually i used the the valve from a pig heart two weeks ago to repair the valve in a human heart so the biology there is so aligned yeah this is uh might make people a bit queasy but my brother uh played college lacrosse and he once took a very hard shot to the nether regions and had to get a surgery down there and now he's part pig oh nice yeah they sewed up one of his uh one of his guys with some pigskin that that again that um my condolences and

and they still work yeah yeah that's um so yeah the point is uh pigs are pigs are four-legged humans in many many respects so if you raise a healthy happy i've been cooking with lard for a number of years you know again this is the this is the background in sort of paleolithic nutrition things of that nature so there were a lot of signs pointing to why why wouldn't you try it i um you ever hunted been hunting i'm uh embarrassed to say no oh that's okay that's okay i grew up hunting and And, you know, again, you think about all the things that sort of go through your head that point you towards a jar of lard in your refrigerator. You know, if you've ever gutted and cleaned a deer after you've hunted, you know, if you don't have gloves on, which why would you wear gloves?

You're covered in like this sinewy, subcutaneous fat because of skinning the animal out. You know, we've all got this fat. and so there were a lot of signs that sort of pointed me towards give it a whirl and i mean hell it worked so and you made a whole company out well yeah so that was in 19 it took about two years so it's funny so yeah we say it pharaoh the lard works in mysterious ways um so i you know i had this little epiphany and this i didn't peel and so what do you do you go to the internet machine and how do i make cream out of fat so a lot of the early stuff we did was for your listeners that don't know go to any drugstore and buy any any cream off the shelf

first ingredients water then there's another 40 ingredients of which will include a fat and it will include an emulsifier because you have to bind the water to the to the you know oil and water don't want to mix so you got to emulsify them and so you know again i had this epiphany moment so for i probably spent already six months in my kitchen emulsifying lard with water i'd use beeswax i used a couple of different emulsifiers just tinkering that's i spent my entire childhood in my dad's workshop in my mom's kitchen so i'm really at home and happy when my hands are busy and so yeah i was just playing around playing around i could never keep the early creams from from not going rancid you know i'd make it i'd make this lusciously amazing cream

and five six days later it's full of mold and bacteria so add antimicrobial essential oils add this add that still couldn't keep them shelf stable put them in the fridge and uh it finally occurred to me two things that occurred to me one is i'm not a chemist and i really i don't i've got this 10 year 15 year background and telling people if you can't pronounce the name of it don't eat it so again looking at these labels like i don't want to research which paraben based you know preservatives so um the light bulb went off again you know it's the water that's feeding the mold and bacteria get rid of the water so at that point um kicked the water out brought in some beef tallow for your listeners that don't know that

so the all-natural skincare market which is still just a fraction of a fraction of the of the overall skincare industry is dominated by beef tallow. Um, so beef tallow is the rendered kidney fat from, from, from a cow or steer bull. And I love tallow. We use tallow in our products at room temperature. Tallow is hard. It's, it's very balmy. And so at room temperature, lard is very creamy. And so you've, I know you've opened sort of the stuff I brought you today, but so i kicked the water out and brought some tallow in and started playing with like the ratios because people like a creamy um uh they like cream and so uh so yeah started uh kicked the water you've cooked bacon before right yes sir yeah what do you do when you finish cooking the bacon you take

the drippings and you pour them in a cup yeah we have a nice uh copper cup that we put oh big time we pour our uh our bacon grease into bacon grease into and then it can sit there right for weeks months and not go bad there's no water in there it's just fat yeah we let it build up oh yeah actually the best part you let it build up and then you've got like this layer layered effect of like well here's the bacon drippings from a month ago and here's last week and here's this morning so um our products don't smell like bacon now that unscented they're unscented um we have a scented product but um but yeah so i i don't where we start here with this last question why you put why you decide to put lard on you oh yeah well it works yeah well and if you go to your

site pharaoh.life yep yep um it seems like there's a lot of science behind it too i mean we talked about like the pig uh being very similar to human bodies surgeons practice on pigs heart valves testicle encasings whatever it may be and that's one thing you say the skin of a pig is most like that's human skin is most similar if you're looking at another animal to pigskin yes so pigs metabolize vitamins a e and d mechanistically the same way humans do sun exposure and proper diet and you know environment and they store those vitamins in their subcutaneous fat which is where we render for lard and um yeah it's on on many in many respects it's hyper intuitive what i'm doing and at the same time everyone's like what

the hell man you want me to put what on my face so um yeah it's um pigs are an amazing animal i've spent a little over six years in the regenerative uh farming side of the house you know pharaoh really represents a a convergence of healthy eating lifestyle lifestyle, healthy farming lifestyle. Um, I would even add into that sort of anti, um, preservative chemical. Um, so all of that sort of converges and, uh, and the products are amazing. So we've, I've been in town, in town for the, we just wrapped up the John Bush's live free academy thing um so i was presenting there i'm hanging out with you today and uh back home tomorrow but i've been spreading the lard man just well that's why we're here it seems very

important because you mentioned like as a nutritionist you recommend don't eat anything you can't pronounce and similarly like i think that's one thing i think i've become more attuned to like probably the last five years is i go to the beach every summer spend three months there from memorial day labor day i'm a pale irishman who does not react well to the sun get similar to that i get a base burn i call my base burn every year yep like early june i peel get a bad sunburn i don't like to put sunscreen on even though my family it's been beaten into us you you got to do it. You're going to get melanoma if you don't runs in our family. And I've become convinced in the last five years, it's actually the lathering of the sunscreen that is in all

the chemicals involved in it that are probably worse for you. And just figuring out a way to protect your skin in a better way. And one of the big memes right now is like seed oils. If you stop eating seed oils, your skin will not burn as much, if at all. And then now with something like this, you were using lard to sort of cool down your summer does it prevent it at all as well well you can you can get in a lot of trouble in my line of work making claims about your products but uh oh listen i had when we built the website i had a products liability attorney review all the copy right because you you can say soothes you can't say heals you can say relieves you can't say treats you know it's all this all this uh vernacular out there um

in your experience what has happened what's that in your experience has like have you had a bad maybe that's the question have you had a bad sunburn since well so i guess the original no i have not um we have a comp a whole lot of stuff that kind of sort of compounds up into sunburn um like i tell so and you're in the example of you if you've got a lot of irish genes no question you're way more sensitive i'm i've got a lot of uh spanish blood in me and so uh you know those are two different lineages of sun exposure right uh i tell people to generally be smart our ancestors hundreds of years ago uh didn't have sunscreen they were also smart enough to stay the hell out of the sun from 11 30 in the afternoon until two or three you know i'm not

saying they weren't working or doing something but they weren't out they certainly weren't out with their shirt off by the pool right that's a fairly new human phenomenon uh we're we're uh totally addicted with like the sun and the lifestyle and getting that copper tan. Uh, I get all that, but just people being smarter about, about, um, staying hydrated, you know, first and foremost, uh, the rule of thumb for your, for your listeners out there is if your shadow is taller than you are, say it another way. If your shadow is shorter than you are,

then that you are, uh, at a time of day and a place on the earth where you can get sunburned. I've never heard that one. Yeah. It's a good rule of thumb. Cause you know, you're not always, the sun's not always going to burn you if it's low enough in the sky. Like right now, you know, it's winter here. Uh, the sun really never gets high enough in the sky for you to get the, the intensity required to give you a sunburn. And so that's, that's some helpful information. If your shadow is shorter than you are, then you are in sunburn eligibility zone. I don't use sunscreen anymore. They're made with seed oils.

They're made with preservatives. This is a phenomenon. So the microbiome is another phenomenon we're learning about. It's sort of the new frontier. All the little bugs and critters that live on and in our skin, well, they're there for a reason. We're not necessarily sure of the reason, but we co-evolved with this five to seven pounds of microbiotic creatures living in and on our skin. And again, my creams, when I mixed them with water, they would get moldy and grow bacteria. Okay, well, if I have to put something in a cream to keep bacteria from growing, and then I spread that same cream on my skin,

i'm effectively napalming these microorganisms that live on my skin you know why are they there well i don't know but they're there and we've been around for a while um why do we why do we have such an increased incidence of skin cancer melanoma sunburn uh in the in in the same 30 to 40 year time period where the spf level on sunscreens has uh quintupled you know when i grew up again i was spending time at the beach with my with my family i can still smell it i can close my eyes and smell the panama jack banana boat like coconut smelling suntan oil when i was a kid there was no such thing as sunscreen just oil there was there was number four number six number eight number 10 and number 12 oil and the higher the number the more the

protection you had so the darker you wanted your skin my dad was a number six panama jack like you know and i can still smell it but so you know that was 30 30 35 years ago and look look at the you know the constant upgrades of spf sun protection factor the irish or like spf 50 maximalists i'm sure they are they should be they should be but as as as sunscreen use has gone up as sun protection factor has gone up so have the incidence of skin care uh skin cancer that shouldn't be happening yeah so yeah that's it's funny because it it is this like meme in the in the irish beach going community that like you need to put it on you're gonna get cancer like my grandmother died of melanoma um and that freaks obviously my family

out when they look at all of us like yeah lather up she got skin cancer from being in the sun going to the beach it's like ah for most of my life i was like yeah lather up now more recently as i become more attuned to just be smarter yeah i mean you know here's some advantages today uh we've got all this tactical lightweight clothing that can block the sun that's what i do the spf shirts oh yeah or just wearing hats and just being smart i mean look you need your 15 minutes of sun exposure every day just like the rest of us um you might only need about 10 or 15 some other people with darker skin you know me for me it's maybe 30 i enjoy a couple hours though absolutely right but enjoy it wisely you know instead of spf creams put on a tactical shirt

that's lightweight breathable you can go in and out of the water i mean we've got so many tools at our exposure now uh at our disposal um to just to allow us to be smarter about our relationship with with the sun yeah no not only the sun just like going back to like i don't want to say vanilla but like just typical skin care like everybody rubbing all these ole potions on themselves and um i was telling you i haven't with my eczema like i really can't wear deodorant because it flares it up and there's you look at the back of like old spice and it's same thing can't read half the ingredients all all of them yeah it's if you're buying it off i mean so we so we make these creams sort of fresh like ready to order and and and i've sort

of done the math we can scale you know i mean you know we'd like to scale our company but we can we can i mean look around we've figured logistics out you can click a button and order from amazon or uber eats or i mean you know like and like it's there look at he split so the logistics side of the house we've got figured out globally really but you know so i can make you can order a product from us on monday it might not ship till thursday but but you're what you're paying for with with supporting a brand like pharaoh is you know we're going to hand make this you know it's going to get to you as fresh as possible um i mean you can eat our creams this is kind of fun we have fun with that you know this lard tallow leaf lard honey

essential oils in our in our scented we've got our own little proprietary blend of everything but um you know at the end of the day you shouldn't be putting stuff on your skin you wouldn't eat anyway because that's what you're doing your your skin is your second stomach it's your largest organ yeah so what's what's happening when you put this stuff on whether it be traditional skin creams or the pharaoh stuff like why should somebody actually use skincare products as opposed to not using at all yep great question so and you know again if anybody asks me i tell make sure you're getting enough water you know try to remove uh the pro-inflammatory foods from your diet you know the the seed oil you mentioned seed oils earlier seed oils are

highly oxidative uh they're they have a really whacked out ratio between omega-6 and omega-3 for your listeners that don't know omega-3 is the anti-inflammatory fatty acid omega-6 is the pro-inflammatory you don't get one without the other they come in tandem however the the the more stressed an animal is or the more refined uh various seed or plant-based oils are then you you you have a huge ratio um wild caught salmon which is you know in the in the food world is propped up as a highly nutritious form of of fat uh has a great ratio of omega-6 to omega-3 fatty assets pasture raised regeneratively raised beef has a much better ratio than the industrial feedlot raised beef just because again the stresses that that the feedlot can put on the

animal among other factors but yeah we want to we want to keep omega-3 as high as possible and omega-6 as low as possible and if you're not using skincare does that ratio get out of whack well so so the skincare industry um this is another one of the intuitive beauties of of our product the skincare industry is a relatively new creation um i would i would make the argument that 200 years ago we'll just go back 200 years which what do you figure is that four generations, five generations tops. Okay. So, um, 200 years ago, 99.9% of the people that inhabited this planet on a weekly, certainly monthly basis. Uh, certainly if they were an adult, uh, had their hands, uh, elbow deep in the carcass of an animal on a weekly monthly basis,

because somebody would go out and hunt and gather. Someone would bring it home and have to skin it and prepare it for consumption. And you can go back thousands of years. This has been happening for thousands of years. But certainly 200 years ago, this is pre-refrigeration, you had to get that meat prepared quickly and cooked quickly. or salted and cured quickly and so yeah everybody was elbows deep in uh in animal fat yeah on a

except the elitist of the elite of the elite uh i was you know again at this conference here that this past weekend and i there was probably 400 people there and that same question feeling the same question i was like 200 years ago 399 of the 400 people that are in this room would have had their their hands skin cut they're covered in animal fat and then we cooked with it i mean if you think about all the situations where our skin 200 years ago came in contact with animal fat we didn't have sunscreens 200 years ago if it was 12 30 in the afternoon marty 200 years ago uh if you were outside you had a hat on you were fully like long sleeves you know working out in the fields or working in the garden or working in the woods

um you know it's a it's a fairly new concept of like taking half your clothes off and hanging out by a swimming pool but the point is the skincare industry has evolved and its its need has has increased because fewer and fewer people come in contact with animal fat on a regular basis this gets back to like the microbiome living on on your skin so this okay so the skin care world is dominated by three things first and foremost water and again i will challenge any one of your listeners going to any drugstore anywhere in the country there is not a shelf there's not a product on the shelf that's first ingredient is not water unless it's a oil-based serum that's you know but but your deodorants your your shampoos your any any skincare cream

medicated and not if it's a cream the first ingredient is water okay then on the other end of that is an oil so you got water and oil and if you're in the skincare industry the oils that they're using are the cheapest nastiest in some cases the the the most widely available unusable derivative from the petroleum industry you know and then in the middle of all that are all these chemicals that um that so so it's water it's seed oil plant oil based fats and then in the middle are all these chemicals that, that, uh, preserve and bind them, bind them and preserve them. And, you know, we don't, we don't really know what some of these endocrine disrupting parabens is, is one that comes under, uh, constant scrutiny and should we, we don't know

the impact long-term of, of these compounds on our skin. Um, the consumer protection side of skincare the foundation for that started in 1938 it's called the food and cosmetics act and this is sort of the precursor to the fda and a lot of other stuff but so in 1938 they came out with this legislation sort of governing consumer protection and at the time the only ingredients in skincare that required pre-market testing for safety were color additives now this is 1938 right so we're getting pretty good at making diesel gas and pulling out of the ground and all that but from a from a from a consumer derivative product petroleum industry we're in our infant stages right so but that's the that's the preeminent

act governing consumer protection for skincare they updated the act in 1974 excluded cosmetics from the act right so so the legislation on the books governing consumer protection in the skincare industry was written in 1938 excludes or includes color additives as the only requirement for pre-market testing all right and so think about what we've been able to do technologically speaking with all these hexanes and gas derived things in terms of all the stuff we can turn gasoline into right these mics everything 90 of the room we're sitting in is 100 of the room we're sitting in is petroleum derived because you're burning it to mine something or whatever the case may be i mean the carbon society we live in this i get a little

out of sorts with the environmentalists sometimes it's like this zero carbon neutral footprint i'm like listen that's that's crazy it's not possible let's let's just get really efficient at using these amazing assets we have because so solar power is is only going to get us so far and it's awesome and we should pursue it nuclear power is amazing yes um you know if you follow the work of like a robert lomberg or any of these sort of global economies based smart people that can look at the climate and look at carbon and look at and look at population you know like what what are the real issues we're facing today um i'm getting a little tangentially off off track here i feel like but no but i think

you're getting to is like the conflation of carbon production with pollution you should really focus on the pollution and being as efficient as possible oh yeah and waste that's a good thing that the environment is environmentalists do is they conflate it they say if you come out and you're like no i think hydrocarbons are good but we should be efficient with it yeah like i'm a pro-fossil fuels guy that hates pollution and waste i like to consider myself an environmentalist but if i mention that i'm pro-fossil fuel and i can't be an environmentalist you have to be pro-fossil fuel if you're pro-human right and and you know it's it's like um well this drives me nuts the um you have to be pro fossil fuel if you're pro-human we have an

obligation to be as efficient and and and smart with these amazing gifts we've been given i i like to look at these so i'm i'm in the farming world you know and uh i don't know if you've read But Sacred Cow is a good book for your listener. Rob Wolf and Diana Rogers sort of cover. Cows get a lot of flack. They're ruining the environment, according to people, some people. They're ruining the environment because they burp and fart, right? And that emits methane into the air.

And listen, we live in a day and age now where we're addicted to, air quotes, the science, right? Well, let me give you, everyone in the audience, a science lesson. Science is amazing. And if you reduce a complicated process or system to a fraction of its cycle and use science to analyze a piece of that, you're not you're not being honest with the science or your audience and so cows emit methane and if you follow that methane across a 10-year cycle it goes up in the atmosphere and eventually turns into water and that is a that is a closed loop system that takes of roughly 10 years to happen well if you analyze the first two months of that 10-year closed-loop system all you're

talking about is emissions from a cow not this is part of a 10-year life cycle of this animal building and enhancing the atmosphere yeah and not only the atmosphere but even the soil on the ground like the regenerative farming movement has really highlighted the the benefit of grazing cattle their ability to to re green areas um the the deepest richest soils in our country that we've about mined down to nothing is in the corn belt this is the iowa nebraska if you look at where we grow all of our crops you're talking about soil that was built over millennia by herding bison followed by migratory birds and so if i could surmise summarize what we try to do with regenerative farming it's just mimicking a system like that which is

short high intense grazing periods followed by long periods of rest right and so that's a lot of what the holistic land management ethos of like an alan savory or the regenerative farming ethos of like a white oak pastures or polyphase what they're trying to do is is mimic and also leverage leverage natural systems so in a natural system you've got predators right the wolves the the bears that's that's what keeps herding animals together tight and also moves them pushes them around so now we have modern lightweight polywire fencing and portable electric energizers and all these so we effectively become the predator the gas pedal and the brake for these animals and the coolest part about that is

this is a situation where you take a natural system and enhance it like enhance the efficiency mother nature is very efficient hey less investment and that's right heavy industrial um like like machines that are necessary like the the white oaks um who runs that his name's will harris will harris yeah i mean his rogan episode where they like they show how his regenerative farming affects the water system compared to the farms yes like adjacent to him so the the the most compelling story about white oak so you're familiar with some of these plant-based meat companies right and they claim like zero carb emission blah blah blah blah or carbon emissions and so the so there's an independent third-party lab that did the

carbon emissions program test analysis for beyond beyond meat beyond burger whatever and i may be getting this wrong but one of these plant-based meat companies that can claims you know carbon neutral well so will harris had that same third-party lab come down i think they spent like six or eight months at white oak measuring how much carbon was either emitted or sequestered from his beef right and what did they learn they learned that every pound of beef that rolls off the off the shelf at white oak is actually a net carbon sequester so so they're net net putting more carbon back in the soil so for your listeners you know we've got carbon dioxide in in the air

and plants breathe carbon dioxide and turn that into you know photosynthesis they bring all that together and turn it into grass and so you know cows come by and mow the grass and when they mow the grass they move on but that grass has to regrow and so um if you think about like a pasture for your listeners so let's say you've got people associated with like their their lawns but when we say grasses we're talking about feet of of pastured grass so imagine like three feet of grass above the ground. Well, there's also three feet of grass below the ground. It's all these roots which are carbon, right? That's carbon that's been pulled out of the air, turned into roots and stretch and stretch and stretch. So when that cow comes along and takes that three foot plant

and turns it into a one foot plant, mows it, well, here's what happens. So plants want symbiosis, They want homeostasis. And so a plant that's gone from three feet to one foot will now lop off the roots under the ground. It will take that carbon, that living, and it will store it. It will get rid of it. It will shuck it off because it has to reestablish equilibrium. There's only a foot of biomass above the ground. i need to i need to shuck off otherwise i'm out of answer to mount that's right i have to have to

come back into balance right plants are so smart and so and so then what does it do well i i got to grow again and so then it pulls more carbon out of the air and builds more roots and you just rinse and repeat that so technology excuse me allows us to take a natural system like herding bison and migratory birds and ramp that stack that up more and more and more like we can we can control the rest that this little spot of land gets and if we have a lot of rain we get we can put the cows back on it faster if it's drier let it rest a little bit but you you get to evaluate and play puppeteer to how fast can you we regenerate and build topsoil yeah and then the positive externalities from treating that soil correctly doing it the way it's been

done for millennia like again going back to like the water like it acts as a natural filtration system for water systems as well where absolutely places like iowa nebraska where you're completely decimating the soil not only do you have bad soil but probably have bad water as well because it's not being filtered as much and there's a bunch of published data out there that we will run out of topsoil i think the year is 2060. so that's like less than a generation from now and if we run out of topsoil we're done sorry you're done so we've got I forget how many cubic tons of topsoil that washes washes down the Mississippi into the Gulf of Mexico every year we've

killed we've killed effectively a swath of the Gulf of Mexico the size of Rhode Island with all of the runoff pesticides and herbicides and fungicides well you Again, there's a lot of synergy between the lack of consumer protection and complete missing the boat between farming. Glyphosate, that's the one that gets all the press, this Roundup-ready glyphosate. Glyphosate is the active ingredient in Roundup. It's 51% of the recipe.

When they ran the test to see if this was safe for humans, they only tested glyphosate. not the other 49 the concoction that is roundup they tested glyphosate they do the same thing with vaccines they they test the standalone you know anyway not really uh indexing for the combination of oh they don't count for that and um what what does glyphosate what does roundup do kills weeds kills plants not just weeds it's it's like napalm it kills almost anything that's photosynthetically inclined we'll say okay so one of the early conclusions they drew is because humans don't metabolize energy through photosynthesis we're blocking this photosynthetic

uh system right that's what kills the plant so well humans don't do that so it's it's intuitively safe for humans right now we'll do all our tests anyway but we're just going to test glyphosate we're not going to test roundup but here's here's again we're at the we're at the precipice of this from a scientist and pointing attention towards it but all those little bugs again that live on and in our skin um that's exactly how they metabolize energy and and thrive you know they have a photosynthetic process that they rely on to survive some of them not all of them and so again doesn't hurt humans but we forget that humans have this relationship with all these little bugs well it's like a system right people talk about like the

microbiome in the stomach it's all the same extremely important it is i mean one can make a very strong argument it is part of the human disease this sort of cooperative uh collection of of different species i don't know species the right word or different there's way more dna that doesn't belong to us living in our bodies than dna that belongs to us um yeah i you know again you get back to sort of this it's kind of intuitive right so why did they get here how did they get here i i don't need to answer those questions to tell you that they're here yeah it just is and they wouldn't be here if there weren't some you know overarching crazy reason why I have a funny uh hypothesis that I've that I've thrown

out to uh folks over at the dark horse podcast I don't know if you're familiar with Brett Weinstein Heather Hying love them love them uh evolutionary biologists so I got I got um poison ivy bad case of poison ivy about six seven months ago I'm around that stuff all the time but I had long story short i had gotten tick bites about three or four tick bites over the course of about a week and went to see the doctor i was like you know this one's a little red and so we he prescribed a fairly aggressive antibiotic protocol for me just to make sure lyme disease didn't happen to rear its ugly head right so i'm about 10 12 days into this 21 day prescription again i'm around poison heavy all the time never get it and all of a sudden crops up like all over me and so

here's i'm taking this antibiotic orally but i've got this microbiome living on my skin protecting me from the sun protecting me we don't know marty but it's there and um i had this like epiphany i'm like i wonder if we as a species have co-evolved to live with these bugs and one i mean if you think about like natural occurring in nature noxious things there aren't many i mean you got rotting you know flesh and this but from a plant standpoint i mean there's lots of noxious plants but um in terms of just our ability to be in contact with these plants i'm thinking well of course over hundreds of thousands of years we would have maintained a healthy relationship with something on our skin that helps prevent this oil because that's all it

it is poison ivy poison oak poison sumac it's an oil from the plant well maybe maybe i remove the protective layer yeah and allow that in i don't know it's and food for thought it's a it's a very compelling hypothesis because yeah that's when i've i've never had poison ivy before and i'm pretty sure i've come into contact with it and my son on the uh the ladybird trail here in austin we walked out quite often and they have signs like poison ivy and my son's about to be three and he's at the point where we let him out and like run around and he has no concept to what poison ivy is so like run up with the brush we're always like oh you're gonna get poison ivy he never does it though that's good yeah so because some people are naturally um averse to actually getting

and other people are more inclined to get it as well oh yeah humans are fun because there's always the spectrum and uh and you know we we spend most of our time on the extremes of every spectrum in terms of that's how we view view the world is uh it's on the extreme so you're either super allergic or you don't get it but um well that actually is a good segue into like bringing this back to like regenerative farming and fixing the topsoil uh that's one of the i mean regenerative farming has been a big growing movement over the last five ten years and i think more people are becoming aware of the fact that it is probably an ideal way to steward the land that we're using to feed our local communities but the one knock is that it's

not scalable would you say that's true well you know you gotta you gotta start defining your terms right what does scalable mean um i would i would point your listener to the to the work of the savory institute and alan savory white oak pastures happens to be a savory hub and we have we have this mindset we have this idea that it's our responsibility to feed the world and that is bullshit you know the world was doing just fine you know a couple hundred years ago uh and and certainly longer ago but you know when did it become the south georgia peanut farmer's responsibility to grow peanuts for the entire country or the you know or taiwan or germany you know i i don't i don't buy into any of that um i i do believe that the way that

farms like white oak polyface farm i do believe it's scalable to a point but more importantly it's repeatable you know microsoft is scalable but not repeatable yep and you know one thing and we're we're living through this now specifically around our food supply one thing that you we've we've uh we've handed the keys to the food production castle to a very few players i mean i think with meat in this country there's four companies five companies that that control 85 of of the meat that we eat and when you do that when you concentrate that much you know the the if a cog in the wheel gets screwed up you know you got serious problems um and we found that out and we found that out absolutely so so you know take your take your

will harris white oak pastures as an example you know you could drop two or three white oak pastures into every state in the country at their scale at their size at their ability to serve the consumer you know part of white oak pastor's problem and and all the problem is why are they shipping food to california they shouldn't be no you know uh and again i'll just i'll just use them as an example you know they're three hours south of atlanta population good god five six seven ten million depending on where you want to draw the line um white oak's a 22 25 million dollar a year top line revenue company um i i know will and them very well i've known him for years and um i'm not saying anything out of out of sorts i mean he's he's talked publicly about this but

but the point is how in the hell can't why why is he shipping to california when you've got 10 million people that live three hours up the road right right and so uh so you take that it's it's it's it's uh duplicatable scalable to a point i don't i don't i can't envision what the next step above like a white oak would be because they've got their own for your listener that doesn't know so they raise it gosh tens of thousands of different uh animals you know beef pork poultry they've got their own on-farm usda red meat and poultry slaughterhouse again for your listener if if you're going to sell meat by the cut to a consumer it's got to have a usda stamp on it there's some there's some workarounds for that but at a micro scale if

you're going to be as big as white oak you got to have the usda stamp right which is an in another one of these government requirements perturbing the market yep yep got to control the supply side i'll tell you a quick funny story so early in the pandemic you know this is this is white oak pastures they grow meat and feed their community but they're usda and so early in the pandemic it was government employees don't show up to work you know we gotta let's flatten the curve let's let's flatten that damn curve y'all well if you don't have a usda inspector in your usda plant to check the usda box can't sell any beef you're not moving any you're not moving any product today you're not you can't slaughter most of the usda regulations are around slaughter and evisceration

pass that into the butchering side of the house you get into food safety but um but the the big control uh the big lever with usda is that slaughter and evisceration uh anyway but yeah so if uh if the usda is telling their employees that um you're not to go to work today then um no food and so anyway early on i i remember talking to mr harris about i you know i had to pick up the phone and call the governor and be like uh not so fast my friend and you know and it happened the the inspectors came back to work but you know it's that kind of shit that just drives you nuts right but anyway so yeah you drop a drop of white oak pastures drop a white you could probably have a dozen white oak pastures in texas man oh you could have one north of austin

one south of austin again i mean what's your average family of four spend on meat a year whatever that number is multiply that by a thousand families and you know work backwards yeah so well another thing to highlight too is the topsoil problem and conversations going on like you said By 2060, a lot of studies are predicting there won't be any more topsoil, and people immediately go to a state of fear and desperation. But I think that's one thing about regenerative farming, that it shows that within a relatively short amount of time, you can begin to heal the soil.

Well, back to the technology piece. This has been proven out. Salatin's done it. Will Harris is doing it. There's a bunch of people doing this. at micro scales but with the technology we have at our hands and disposal now you can you can accelerate these natural systems in a very healthy way you know nature's nature's really good about not getting over its skis right it'll it'll take that accelerated impact it'll take that

accelerated nurturing up to a point but then it'll it'll give you very clear signals too fast too much you know you just got to listen um here's another one marty 75 roughly of the agricultural land in uh in this country is what's considered marginal land you know what that term means i have an idea but i'm not exactly sure okay so marginal land from an agricultural standpoint means you can't plow it so it's either too hilly too rocky to this to that you can't plant grains on it that's what marginal agricultural land in this country is well what can you put on it legally or physically i think it's just like a government like this is designated as marginal land so you can't farm on it or is it just it's it's it's a term farmers

recognize it's like i'm not going to grow here because it's marginal and it's not well again back to a bunch of different factors so look at the uh farm subsidy system in this country and where we put most of our government dollars it's all grain production so why is marginal versus arable arable is the opposite of marginal arable means i can run a plow through it it's deep soils i can do all the things the big difference between those is where where is the so where is the government point it's money where it can grow the products that it promotes soy corn wheat oats right here's a funny aside you're familiar with the food pyramid yes yes yes they just redid it too they did they did frosted many wheats are uh apparently healthier than eggs and eggs and

and beef and yeah so so uh it's insane that we're sitting in 2023 and they're still trying to force that food period narrative down people's throats well we're two and a half years into uh the largest uh genomic psyop experiments uh and and the data is already clear and yet they're still pimping that so um you know we hold on to those sacred cows hard and fast but uh no this is a again i love the intuitive side of this so in in a world where you have the food and drug administration okay who writes the who writes the policy who writes the uh who tells us what to eat where did the food pyramid come from lobbyists who publishes it the government right which which section the usda or the fda not the food and drug administration our health care

policy in this country is written by the u.s department of agriculture what do we grow corn wheat soy so the the people holding the keys to our nutritional guidance are also the people holding the keys to corn, wheat, and soy production. And we're really good at it. Yeah. It's also destroying. Oh, for sure. Our metabolic health.

Well, here's another fun one. So about three quarters of the grains grown in this country are grown to feed cattle. Cattle prefer grass. they're not even biologically able to assimilate grain even with all their stomachs even with all those stomachs and the rumen and everything else they don't like it and it's they don't i mean it makes them sick it's hypercaloric so it fattened it fattened them up quick yeah but um so you know sort of circle back around to i think you could drop a white oak pastures almost

anywhere i think you could drop a polyface farms almost anywhere you know um the food you know again they hold the keys to the castle you want to buy a steak for me it's got to have this stamp on it and you know for the people i've known i know that um have had success if you want to call it that in sort of like a private membership association so you can sort of circumvent some of these rules yeah the amish do this in pennsylvania absolutely well and we had that case recently in pennsylvania where you know the guy listeria so with the raw milk all the things if you look into that story it goes back to like 2016 it was like a woman had bought raw milk from this farm i forget the name of it was in lancaster somewhere uh and then went back to

her house in florida and died of listeria but they were never able to like directly correlate the milk to the listeria and she was also like 96 years old yeah but she's she's a poster child for you gotta you gotta pasteurize and homogenize and i mean that's it's become a meme on rabbit hole recap with matt matt and i met said once like it was never raw milk it was just milk for thousands of years well you know again this back to intuition i look at people i'm like if uh raw milk were bad none of us would be here right if uh if eating meat were bad none of us would be here eggs that's a that's the best one you you look at the 40 or 50 year

track record of eggs you know it's like look at the cover of time magazine over every decade it's like eat them don't eat them uh eat them but only twice can't get enough don't eat the yolks don't eat the yolks that's the favorite one don't eat the most nutritionally dense part of this thing that is almost a perfect food like you could you could literally live off of eggs raw eggs oh for sure it's been a big theme here in the commons we have oh yeah we have uh slugging them down egg slonking meetings slonking yes yeah we slonk some eggs back uh back in the kitchen i appreciate that marty yeah it's uh no it's hilarious you have this whole like egg white omelet movement where people are like oh you can't eat the yolks but elite the whites and it's like you're not

getting any well yeah so that that that started gaining track you know we're again the such vilification of saturated fat and you know the the most frustrating thing especially about dietary policy is um the the cheating that ansel keys did okay so ansel keys is sort of the godfather of uh saturated fat vilification so he uh did this huge meta study on a bunch bunch of countries and then threw out the ones that didn't there were two prevailing theories you may have covered this with your other guests but there are two prevailing theories way back when which was heart disease is caused by either sugar or fat sugar saturated fat sugar saturated fat and so uh this is all in the historical record you can pull this out you

can look this up you can put put your fingers directly to all of the lobbying and paid off scientists by the sugar lobby to vilify saturated fat this is all documented um in fact it looks a whole lot like the same lobbying that big tobacco had only decades prior in terms of it's not that bad for you it's actually good for you and three out of four doctors approve you know smoke smoke newports when you're pregnant because the menthol helps with your breathing you know i mean it's just you can look all this up so anyway yeah so in the 70s 80s you see this massive vilification and um we get fat phobic fat phobic and if you take the fat out of food not fat people phobic but not nutritionally nutritionally uh yes dietary fat phobic dietarily fat phobic and um

even back to the origin story of crisco you know crisco i'm a lard guy right uh when i got into this you know one of the things i eventually did was was sort of go down the rabbit hole of how do we how do we get here you know and um you know the procter and gamble story so i had i had always assumed i had this background in sort of paleo and nutrition you know i pointed that what to eat what not to eat lens over here on skincare right and so i had always thought that seed oils and all these refined oils were the were naturally manifested through food turns out it was actually skincare and soap and procter and gamble turn of the century uh started started making uh soap and candles out of uh cotton seed oil they figured out how to make

it non-toxic ish and um and so they they bought a bunch of mills in texas ironically and scaled up their cotton seed oil manufacturing capability and then all of a sudden turn it so candles and soap candles and soap turn of the century electricity comes along light bulb candle sales aren't looking so hot so they team up with the german scientists figured out how to hydrogenate this this uh cottonseed oil and convince the world that it's better for you than the preeminent predominant cooking oil of the time which was lard and beef tallow right and and tallow but lard was the go-to the lard works in mysterious ways marty and um that's funny because i have uh i'm a 90s kid and i have a very uh it's funny how like this seeped into pop culture like rugrats

stew uh the dad he was a lard salesman and he didn't know that and he had a tough life because like lard was so hard to sell it was so hard to sell um but like it was like when like he was like a lard salesman that had a really tough job because lard was so um i did not know that at the time i have a my my one of my closest cousins is uh is sort of a antiquer very very good eye gifted gifted antiquer and uh they have collected countless old lard tins and i've got pictures of pictures they find them everywhere 120 pounds of lard in one vessel right so so lard is white lard is the for your listeners lard is the rendered back slash belly ergo subcutaneous fat of a pig and so belly fat back fat we have we have effectively two types of fat in our body for

people that don't understand this subcutaneous fat which is belly fat back fat it's just under the skin and then we have visceral fat so fat that is there for padding internally this is kidney fat beef tallow is rendered kidney fat from a from from a bovine species um but anyway yeah lard lard is white uh crisco is not they they they bleach it or color it white because they were literally competing with lard and again i've got all these old i mean people that's what you did you went to the store and you bought a five gallon bucket of lard and just spoon and just spoon it out and get after it man get after it yeah there's this incredible clip of julia child's it's funny it's like we get back to like the food pyramid that

just updated it you have rachel levine who's like the head of the health care system in the united states or the hell czar whatever the title is looks like shit coming out and telling you like this is what you freaks need to eat and there's a bunch of memes that float around i think they're the the minister of health in the netherlands is like 450 pound well it's like it's a whole don't believe your lying eyes situation where you have all these unhealthy people telling you like no lucky charms are better than eggs and steak then you go back and then go back to like the julia child's clip it's an incredible clip because it was i think it was in the 80s or early 90s when mcdonald's shifted their frying from beef tallow to 94 92 94 somewhere there

yeah hell i grew up on mcdonald's man yeah those fries are delicious but it's this clip she's like i'm never eating mcdonald's again they went from beef tallow to to seed oils and fried tastes worse it's not as crisp as it used to be and it's probably not as healthy she said that as well and like she's a preeminent chef who's been working with food knows what good taste is good nutrition is and um for some reason or another we've just been psyoped into cooking with these poisons that are killing us sure well i mean again back to the intuitive nature of animal fat for our skin it's you know i can sit here and tell you well it's it makes sense to me you know but i've i've also sort of ejected myself uh you know the the paleo journey for

me was really interesting because you get behind the curtain of of looking at what's projected on the public the food pyramid and you know sugar for you know uh high fructose corn syrup that's way better than sugar and then artificial sweeteners are even better than that and you just think well you know intuitively no but anyway sort of you get behind the curtain and you see that and of course now skincare it's marketing's a powerful thing it is and it's so ingrained like i think slim and i have talked about this before but it's like the marketing in the supermarket like all the colors like the cartoons on the cereal boxes and the where things get placed in a supermarket makes people more likely to buy them but then

going like going back to like the trends changing i do think i have hope in the mothers of the world particularly my wife shout out to my wife love you baby she came back from uh the grocery store last week and like cheered when she walked in the door she's like i got everything in our our weekly grocery run nice nothing has seed oils like their moms are beginning to come attuned to this can i hit the head how does this work you're gonna hit the head all right i gotta do that okay you're okay at the head i'll be right back yeah i'm back marnie feeling uh relieved you know uh it's one of the things that travel really screws me up with i don't i i've got a really good routine at home in terms of like coffee entering the body at this time yes this

amount of water consumption by this time yeah the traveling messes me up a lot yeah i have to travel a lot i do not love it and i'm sort of an obliger by nature so i'll sit here and hold it and hold it don't ever feel compelled to hold it okay you gotta go you gotta go i'm holding nothing back with you today marty we're talking about nature when nature calls absolutely absolutely so nature called and i i answered and i appreciate your uh your understanding now it's like i was telling you we've been uh we've been potty training so i've uh been very intimately involved with nature's calling over the last three days it's been a it's been a an experience how old uh almost three okay yeah maybe a little late on the potty training but we're getting there uh you know what i

discovered with uh with sky he's he's 10 now uh the best way to potty train him is just to sit into the bathroom with some young kids that are already potty trained let him watch it's like oh i want to be like the cool kids yeah the peer pressure yeah it's amazing yeah it's uh as is today's his first day uh at school with the potty training wheels half off so we'll see how it goes that is exciting congratulations thank you thank you so gentle enough for the kids by the way the uh the pharaoh the lard i want to be lathering them up yeah well speaking of kids that's what before you hit the head that's what i was talking about was i'm extremely optimistic like a lot of the topics that we cover on this whether it be like monetary policy

state of global economic um landscape privacy in the digital age like it all in 2023 seems to be coalescing coalescing in this weird dystopian nightmare but we do have to highlight like the optimistic trends that exist highlight them and try to um try to hold them up and amplify them that was right before you hit the head that's what i was saying i think there is something naturally occurring in the mothers of the world that exist out there at least some of them that are beginning to realize like looking at their children i know my wife's looking at her two boys like what the hell am i feeding you what am i what am i putting in your body how's it affecting your your temper from a day-to-day experience and it's one thing my wife has taken

the ball and run with like cutting seed oils out and cooking at home and trying to to make it so like the kids are eating healthy yep well i mean that's you know i've got eight and ten uh daughters the eight-year-old and they're a big part of the muse you know again so i took this took this lens of if you can't eat it you know if you can't pronounce it don't eat it don't eat preserved foods you know it's not good for us blah blah blah blah you take that lens and you shine it over on skincare and it's like though i mean it's bad it's it's actually it's actually worse than food because it we don't we don't perceive that our skin eats things right so again back to this consumer protection but um but yeah i mean the mama bears mama bears are standing up and

and speaking up and you know one of the silver linings uh jp sears was one of the closing closing deals with i love jp's work uh he was one of the uh closing acts at uh this conference i've been in town for and he's he's talking about like having gratitude for the world economic forum having you know like find finding the silver linings and and all that and you know one of the silver linings to all this madness the past two or three years is um it it it's woken a lot of people up and you know again i've said i took this lens over here in the food world and all of a sudden shining on skincare well now shine that same lens on big pharma shine that same lens on the fed you know just the the list goes on and on and on um people are waking up and it's harder

harder to hide the truth uh now people are dying suddenly all over the place yes due to climate change apparently do the cows oh yeah we're just gonna kill them yes the cow farts are you know causing heart attacks there was a clip that came out of the world economic forum last week i had the epiphany when i saw the clip it was i believe the ceo of siemens was telling a a very uh very heart-wrenching story about how his daughter said you need to go vegan because the cows are destroying the world and he basically went on this long rant like we need to stop eating meat uh to reduce co2 emissions and i had this epiphany where it's like the act of eating meat does not produce emissions it is the front end of that supply chain which is the cows actually

living their lives and so like if you take that statement like we need to stop eating meat to reduce emissions these people literally would amass genocide all bovine creatures because they view them as the product of these emissions and that's really what they're saying when you get to the crux of it we have a saying in the south bless bless their hearts and um you know again it's just back to what people know and what they think they know and what they've been talked into. I mean, you know, this, this, this lovely country that we inhabit had, uh, um, the records show that it had, uh, herds of bison, uh, that,

that would, uh, that would make our current domesticated bovine population look look very small minuscule hundreds of millions of of herbivorous ruminant species when you when you add in the bison and the elk and the deer um we we are at a fraction today uh the population of animals in this country that we were 500 years ago and it's funny when uh people first came here and they started moving west the great frontier describe how beautiful it was the landscape how luscious it was this roaming bison had something to do with it well so the fertile crescent in africa where where humanity you know effectively was born as a damn desert now this is again this you got to think about these silver linings like humans are

destructive creatures right we're really good at cutting trees down and killing off animals i mean we've we've advanced as a species pretty well we're winning right well that same that same capacity can be there's there's a there's an over application of the humans rape and pillage mindset we also repair and build and and and so you know what a blessing these opposable thumbs and a developed prefrontal cortex and all the various things pigs can't sweat i love pigs but like pigs don't sweat we get to sweat which means we get to do all these other cool things i'm going crazy here tangentially but um yeah there's we we have the capacity to reverse a whole bunch of stuff

agreed if we just farm correctly farm correctly and get out of this narrow framework that people like the u.s federal government and those who are speaking and leading the world economic forum have put people into i think it'd be this weird binary option it's this way or that way and i think that's why i like sitting down talking to people like you is like maybe it doesn't need to be either of those options maybe we just think differently about how we're producing food well how we're regenerating land using grazing cattle to to green areas like you talk about the fertile crescent that was like probably one of the only good ted talks i've ever watched was i forget his name but he was like 2012 2013 being like hey if

to solve climate change like we need to begin roaming herds of cattle that might be alan savory it might have been i think it i think yeah 2012 sounds about right he his ted talk and it's one of the still to this day one of the most downloaded ted talks of all time yeah and they had the because what was so powerful about that was the pictures it's like look this was a desert i brought in some roaming bovine creatures and it greened up within a couple years his story is so unbelievably tragic i don't know if you know his backstory so he was a basically an effective african fish and wildlife kind of person and they were seeing desertification so the desert was getting bigger and looks around sees all these elephants and as a young environmental

protector he draws the conclusion that it must be the elephants eating the grass that are causing this desert expansion and so he was part of a team that came to an ultimate decision i forget how many thousands of elephants they called right the road to hell is paved with good intentions i think this was actually part of his ted talk it was but it's just it's it's it shows the the the i mean his journey is powerful because it's like let me go do this this is going to fix the problem problem got worse oh and now i've got these i think man i think it was like 10,000 elephants they called right so i've got the death of these 10,000 creatures on my on my resume and it did it got worse yeah and so no alan savory is uh the savory institute they're doing great

work good on him for course correcting oh hell yeah it's a rare trait the ego is uh it's tough to right like humble pie is not tasty no because sunk cost fallacy comes into play you're like oh no i i banked my career on this like it has to be right and then those people try to um find uh data that supports the hypothesis that they put forth a lot of that's going on right now well you start with uh what do we want to know what do we want to prove yes this is this is the answer we want and then you work backwards yes individuals like alan are able to actually be up front and confront the fact that they were wrong and recognize that they were wrong and then try to course correct from there it's we need more of those humans in the world sure especially

today i mean what's going on with economic policy food policy uh the coven policy a lot of people just double triple quadruple down like no we were right i really enjoy your show and and you know i'm i'm fairly new to the to the bitcoin space we we take it now for our products online which is really cool but um i have a lot to learn i recognize its importance that's why we're sort to taking it, you know, leveraging it as a, as a means for, for payment. Um, but man, like getting to know you and slim and Adam Curry and some of the other folks in the, even Odell and, um, y'all say this all the time, but fix the money, fix the food. Right. Uh, I'm going to say fix the money fix a whole bunch of stuff right like fix the skin care you know wires why are preservatives

and chemicals and um and um seed oil so prevalent in our cosmetics market well maybe it's because we make them unbelievably cheap because we print money and give it to farmers and you know whether they grow good corn or bad corn or good wheat or good wheat uh we do the same thing with all these petroleum you know there's just this system that's this fiat system that's set up to incentivize crap yes like non-efficient i mean hell without farm subsidies i don't think anyone would grow corn in this country yeah maybe like south jersey just because you get that sweet corn but well when i say corn you know what i mean like we wouldn't we wouldn't and and you know again just back to the ass backwardness of the system we spend more fossil fuels growing corn

to make ethanol to put into gas than we save in the carbon emissions from the ethanol that goes in the gas yeah it doesn't make any sense it's a it's a negative feedback loop of insanity yeah insanity so yeah now we have it out here fix the money fix the world yes uh i truly believe that people think we're crazy uh part of a cult i do think a lot of this stems from perverse incentives introduced by easy money cults uh short for culture man they can be you know that that's the beauty of uh waking up a little bit not woke but awake is you understand that um there's two sides to every pillow you know there's two sides to every coin and so you know it's like pigs pigs i love pigs pigs get a bad rap because they're destructive

well leverage the destruction you know destruction's what the soil needs it's what the you know disturbance we like to say disturbance not destruction you know because there's a fine line and and um so again you know cults are awesome yeah cults are also really terrible so which which side of that coin you want to be yeah you gotta you gotta pick the right cult i think i think i picked the right cult i'm gonna go back to like pigs being not destructive but disturbing like my partner one of my partners is standard bick when he actually owns a farm in northern tennessee and the last time i was there he was excited because they were getting a mama pig and some piglets uh the week after i left but it was literally

just to plop them down by like the the edges of his farm so they could run through all the brush and just clear it out it's pig pigs are amazingly impactful to the land and so again you want to you want to harness that and also use it wisely you know if for for your listeners a lot of people i know know at least what backyard chickens are like you know i i have a different circle than most of the world but at my age a lot of people can reminisce about the the chicken coop they had behind their house and if you know anything about a chicken coop even the one i grew up around when you walked in the chicken coop there was no grass it was dead pan dirt and you go get the eggs every day well chickens are highly destructive and if you leave them one place for very long

they're going to eat everything and then you got a moonscape and so even poultry production animals move they don't spend very much time in the same place so leverage leverage leverage all that stack it all up and um no that's why i think it's very important the things that you're doing alan savory will harris and others in this move is educating people um about things that are relatively simple like once you understand the base concepts of this i go you like fence cows into like a certain square to eat all the grass they eat all of it you move that square yep into another one they move to that they eat all of it they poop while they're eating and it adds to the soil it's very intuitive well yeah and you know

again back to the leverage right back to using these gifts we've got you know in in nature you're looking at like a one-time pass right so here come the bison they eat the grass they pee they poo they move on well month and a half two months later that grass is back and it's ready to go again um but the bison you know in a natural setting many times the bison have moved on they're they're they're on to the next onto the next grass so in in our systems again we just we're we're able to responsibly push the push the gas and push the brake on ecology building um that's it's it's truly remarkable i mean you know again measure it by topsoil measure it by carbon content in the soil measure it by uh the microbial you know every

every uh percent every one percent increase in organic matter in the soil uh you're you're you have an increased carrying capacity per acre of water like 22 23 000 gallons holy shit right because organic matter needs water and it binds to it and it holds on to it and so you know when we plow you know back to arable versus uh marginal land when we break the soil surface with a plow we open the bare soil up to the sun um you know that sun gets really hot it kills all the organic matter you know you're you're the soils surrounding is an example will harris we've talked about him quite a bit today the soils surrounding his farm from the peanut farmers and the soy farmers you know are averaging like half to one percent um organic matter

so you get a you know two three four inch deluge of rain over the course of a day or two i'll flood it out it it runs off that was one of the videos we were talking about earlier it runs off well again think about that's that's a half inch of rain 20 i think that's right it's either an inch or a half inch of rain 22 000 acre 22 000 gallons per acre i can't remember but either way it's a lot of damn water so every incremental increase in organic matter the water stays there and absorb it it absorbs um there's a whole new thread coming out now i think the meat boffy guys just uh interviewed a guy or maybe they're about to on beavers and the impact of beavers to our environment that's a little far afield from our cows and

pigs conversation but just how we relate to the water system in this country um go back to wolves there's that famous video that's like very viral it's been around for years but reintroducing rule wolves to yosemite park and completely changed landscape of the land because you had forced the herbivores the elk and deer forced them to to reacquaint themselves with the natural systems which was you can eat down here to that right now but you better get your ass back up that hill otherwise you're getting hunted otherwise you're getting hunted so they they didn't overgraze all the lands and the grasses holding up the banks of these rivers for your listeners that don't understand how this works, you know, uh, ruminant species, elk, deer,

cow, sheep, these are all ruminant species. They graze on grass and where's the tastiest grass grow right down by the river banks. And if there's no predator, AKA wolf to keep them from just hanging out there all damn day eating grass until the grass dies you talked earlier about the symbiosis right you eat that three foot plant down to a one foot and it breaks everything off and regrows and all that well if two days later you come back to that one foot one inch tall plant and you eat a six inches off of it you've effectively killed the plant so over this is the power of overgrazing and so these wolves come into the park the river had been you know altered forever because the grasses have roots that hold the banks together no grass no roots no banks

and so in a matter of like very short order um they started re-establishing the banks at this river because grasses were actually able to grow here's an even better one for you where's the richest grass down by the river how do you take how do how do nutrients soil nutrients cycle back uphill gravity ain't gonna happen yeah right so here's this symbiotic role of these herbivore or herbivorous species so i i spend a little bit of time down in the valley eating the lush nutrient dense grass along comes the wolves i gotta get my ass up the hill so i'm gonna eat i'm gonna head uphill take a dump i'm gonna take a dump and a p at the top of the hill so they're cycling nutrients back uphill you know the rains come and bring those nutrients back down you got to see

again it's really the circle it's it's beautiful man we talked about it early on like we take this little snapshot of methane coming out the butthole of a cow and all of a sudden that's a problem we got to kill all the cows we got to kill all the cows because they're emitting methane Did you know that your average everyday run-of-the-mill dozen oysters emits as much methane into the air as carbon? I did not know that. They're not protesting oysters, Rockefeller, are they? I hope they don't. I love oysters.

Oysters are. I did not know this thing. If you're slogging oysters with eggs, slonking, excuse me. I always say slogging. Slog, slonk. Yeah. Tomato, tomato. Yeah.

That's some magic sauce there. Raw oysters and raw eggs, just knocking them back. Yeah. yeah that's uh oysters are a superfood and i always tell myself i'll never eat seafood more than 100 miles from the coast but even down here in central texas i i cave and eat oysters quite often well again you know pharaoh works because we figured out the logistics you can get i again i'd love to see more local i'd love to be more centralized you know white oak pastures doesn't need to be shipping food to washington state right but someone in washington

state if you really want to order pharaoh i'll ship it to you with no regrets but um i'm just gonna check time but we figured out the logistics right and so uh seafood you can get really fresh seafood i know pretty much anywhere in the country yeah i'm used to growing up like right on the coast where comes right in that's my mom's from mobile and so yeah my fond memories of like fresh yeah we used to when we lived in south carolina i mean like in the back bays you used to just go put your hand in the muck pull out a bunch of oysters shuck them you're shrimping back there literally from the back bay to to your plate oh it's it's fantastic man i mean farming's that that same thing for me like you know there's this reverence

it's a little bit different i think fishing and and and acquiring um you're not cultivating as much in in the aquatic um they're doing with the oysters now they are they are they are absolutely um but there's a there's a connection that comes with raising them you know um you know people always ask like you know how can you raise this animal and then take its life it's like you know it's hard there's a reverence i mean so many people are disconnected from food now they don't they don't appreciate that you know go go hug a damn farmer it's it's not fun and and and reward and it's very rewarding it's not a lot of fun all the time and uh but there's a reverence there you know our pigs our chickens our cows have one bad day one bad day and uh the rest

of their life is full and filled and and and we absolutely you know pharaoh is an offshoot of really honoring that sacrifice i mean it's a waste product in many respects part of the reason being that we've moved away from animal-based oils and for cooking and various other things and moved into these you know cheap ubiquitous government-sponsored fiat supported commodities poisons yeah i'd say so i think you're right yeah seed oils literally affect people's oh yeah genetic no it's awful it's awful yeah um no it's like you're respecting the animal right i mean you hear the uh you hear the phrase like tail to nose nose tail i mean you're you're taking the the fat pie product of making making oh that's great yeah

yep so this has been a fascinating conversation um where can people find out more about pharaoh uh our website farrow f-a-r-r-o-w dot life is our website um i've got an faq section everything on there the best to the best of my abilities and um we're still small this is our first year in business we just rolled over 12 months and uh things are going pretty well so thank you to everyone that considers giving uh giving giving the lard cream a try what what is your go-to response to the person that says i'm not putting lard on my face okay okay that's you know you're missing you're missing out bro you know um you know we say it uh it's our tagline the lard works in mysterious ways i you know i don't i don't know what the orange pill stuff is i'm i'm trying

to lard pill people but uh you know you you can lead a horse to water but you can't make them drink. And so I, I will tell you, I had a milestone this weekend before we close off. I had a first milestone this weekend. I had a woman come up to me at this conference, Susan, no last names. I don't want to out her to her friends, but she comes up and she's like, right. Matter of factly. So I'm a vegan, right. And I want you to tell me about your product. and i'm like this is going to be awesome and uh for those of you that don't know what a vegan is they don't they're not big into the animal they normally not eat animal products they don't wear them they don't that yes they they don't they don't contribute to the death of really really

furry cute animals called cows pigs and chickens they don't like those animals dying they're okay with mice and snakes and birds and crickets and all these other things dying to grow soy and corn anyway i sold my first pharaoh to a vegan this weekend and we hugged it out and she loved the story and she was very excited about the honor that we show these animals because we're nose to tail you know i'm not going to stop eating pork you know and so i had pork ragu for dinner last you're a wise man you're a wise man i love pigs man they're they're they're my favorite farm animal i mean i love chickens i love cows pigs are like omnivorous and gregarious like everything's a potential meal and so they're always curious they're smart as hell it's crazy like when they

become undomesticated out into the wild their physiology literally changes too it's crazy yeah it's absolutely insane they say uh so pigs are you know this is why pigs are a problem in texas So the gestation for a pig is three months, three weeks, and three days. And so Mama Sal can get pregnant and have three litters a year. And they've taken wild pigs, put them in captivity, and two generations later they're domesticated. They've taken domesticated pigs, put them back in the wild, and a generation or two later they're back to long hair, big fang tusks,

and the whole nine yards. It's crazy. they're an amazing species very dynamic unbelievable you know one could argue almost as adaptable as humans yeah to the environment you know it's a it's a blessing for us that we're so adaptable i think we've reached nutritionally and skin care wise and environment i think we've reached a tipping point with like we're a resilient species but god damn man we're pushing it pretty hard now all the seed oils all the you know toxins all the bpas all the this all of that and we're shitty diet and uh toxic uh you know toxic environment and uh fiat money said like

we're at the tipping point so yeah then you had all like the mental like the dopamine hits from social media attention spans we uh i mean it does show that humans are extremely resilient as well despite the fact that we have gotten extremely fat from eating all this stuff but it does seem like people are waking up and even with the onslaught of the digital age we are adapting maybe not incredibly well in most people's minds but i do have faith that we'll figure it out totally agree marty i again there's two sides to every coin right technology handheld devices amazing technology and power in our hand also a place where you can waste your entire goddamn day yes looking at stuff that is designed to get you addicted to looking at it right the gatekeepers

never understand as much as the developers like big food weighs no knows way more about how to get your palate addicted to stuff than big food regulators you know big social media big tech knows way more about how your brain works than people regulating now that's a revolving door more and more now but yeah we we're just the hyper palatability of our entire environment media food skin care you know again i'm still i'm still scratching the surface on understanding this Would it surprise me that there are scientists at Clinique or any of these big, big, big cosmetics retailers that are designing chemical scents in their products

that are highly addictive based on their understanding of our olfactory system and how our brain works? Of course they are. They're doing it with food. Ferraments and stuff like that. Oh, of course. Beware, freaks. Stuff's going on.

this has been fun man thank you for having me well thank you for coming on on such short notice we threw this together what thursday or friday oh man you know got a ready shoot aim right yeah i think i i certainly learned a lot i hope anybody listening did as well it's a credible story from sunburned to to skin products yeah man solving your own problem that's when some of the best products come out of absolutely well listen it's it's uh i've enjoyed our interactions this is the second second time we've met in person and we've got a bunch of mutual friends and i applaud and appreciate everything you guys are doing to again to spread messages about farming and diet and sound money and all the things man it's uh it's a team effort the feeling is mutual

thank you for doing what you're doing to educate get these products out there um yeah you can read every ingredient on on these skincare products um oh yeah exactly what they are you're not going to get any methane or the diopter whatever i can't even tie tetra blah blah blah blah blah i can't pronounce it yeah no yeah no you can read this you can read it and i've said from the very beginning so or you'll you'll appreciate this like i'm the only lard guy in town right and so early on we were trying to figure out the branding and all of this and you know i kind of had a team and it was that moment where the team was like are you sure you want to like be the lard guy be the put like like we have to put it on the ingredients but do we have to like do we have to tell people

i was like we're leading with lard like complete transparency embrace it uh but i what i've said from the beginning and again for your listeners uh i know you've tried it before this shit works and the one thing i sort of hang my hat on with regards to cosmetics is how damn vain we are and i know a lot of people when they find something that works it doesn't matter they're they're they're in yeah and so um i know it works i stand by it uh we're gonna lead with lard we're gonna be we're gonna talk about the pigs we're gonna highlight how amazing they are uh we're gonna hope the vegans actually come after us because no press is bad press when it comes to the stuff like that you know come on bring it on i'll have a conversation about real animal

husbandry and and uh you know well it seems like you're able to turn them so bring them on it's a good sales mind you freaking mental man mind you freaking mental day i i was on cloud nine the rest of the day i'd see susan at the conference i'd come and give her a big hug i was like i can't wait to hear about this from you so she'll be she'll be tweeting about it in a week damn right skin's never been better charles it's been a pleasure marty thank you safe travels back to tennessee that's all we got today freaks peace and love Thank you.