That Gaby Roslin Podcast: Reasons To Be Joyful - Max Fosh

Episode Date: February 4, 2025

Max Fosh brings joy wherever he goes - and pranks! Gaby sits down with the self-made comedian, prankster and social media star to find out what brings him joy and what fuels him. Max loves entertainme...nt and has been married twice in the name of comedy. They chat about some of his brilliant stunts and what he's working on next. Remember you can watch all our episodes on our YouTube channel - as well as our Show n Tell episodes on Fridays! Hosted on Acast. See acast.com/privacy for more information.

Transcript
Discussion (0)
Starting point is 00:00:17 Sometimes that I meet people and my daughters think that I'm actually called mum. Doesn't happen often, but Max Fosh hasn't happened today. No, it has. And each time I've met you and my daughters go, how do you know? Because I contacted him years ago. I love pranks. Max Fosh. You are a genius.
Starting point is 00:00:41 Hello, Gabby Rosne. Thank you very much. No, I mean it. I might put that on the CV. There you can. That's very kind. Genius. People use that word too easily these days.
Starting point is 00:00:49 And you have in this context. No, I haven't. I haven't. Because I love a prank. But you don't hurt anybody. No. And that's the whole big thing. No, I saw it like, I mean, to go diving into the sociology of pranks. I think we saw in the UK and kind of media in the 90s and early noughties,
Starting point is 00:01:06 a lot of pranks us to come quite prevalent in kind of media. And that used to be a lot of like punching down kind of stuff. And then the last 15, 20 years, I think we've seen, well, I've tried. to make sure that anything I'm doing doesn't have a victim or if it does, it's myself. So a lot of the videos I do and pranks that I do are kind of
Starting point is 00:01:27 slightly ribbing myself. Like I did a video where I entered the Mr Universe bodybuilding competition. It was just... And the person who looked silly in that particular instance was me because I was like, you know, quite pale and flabby amongst these guys who'd spent the last four years
Starting point is 00:01:42 turning themselves into absolutely chiseled gods. I don't know if I'd say gods. Well, no, maybe not. No, just extraordinary. Extrardant. Yes. But they, yeah, so I've, with the videos I make in the pranks I do, I've always tried to make sure there is no victim, or if there is one, it's me.
Starting point is 00:01:58 I see, I love that. Is it something that you did as a child? So your dad was a professional cricketer, but before you were born? Before I was around, yeah. So dad, he was a professional cricketer. I played for Essex in the 70s. He opened the batting with Graham Gooch. And then in 1978,
Starting point is 00:02:17 he retired at the age of 21, which I think was quite a... It's very young. Very young. And I think the cricketing fraternity at the time were a little bit surprised and shocked. And he just said, I'm just not interested in this at all.
Starting point is 00:02:31 So at 21, he then went into the city and just became a trader. And when he was 22, 23. And so, yeah, he started out as a professional critic. When I was growing up, I was obsessed with sports. I just wanted to be a sportsman. That's what I was going to say.
Starting point is 00:02:47 Do you want to follow? Yeah, I tried to become a cricketer, and it turns out I was rubbish. And I kind of thought, hmm, what else am I going to do? And to be fair, I've never really been somebody who's been particularly naughty at school. I was very much the individual who would, I was the total nerd. I would ask a teacher, you know, sir, you haven't taken it in the homework yet because I know that I knew that I'd done a good job, which much of the chagrin of my class makes, like, what are you doing?
Starting point is 00:03:12 So I was very goody-gitty-duty tushies at school. And then it was at university. So you never were, you never, naughty with a small M? Never naughty. Never naughty. And then it was at university when I kind of thought, oh, hold on, you can be naughty but still within the confines of the rules, which is kind of a... I like that. And so I never liked the idea of, you know, making someone get upset as a result of something that I'd done.
Starting point is 00:03:40 And so remember when I was at university, I realised in my kind of first week that my desk in my... a room, my tiny student halls, was the same width as the lift in the student accommodation. And so at two in the morning, I'm there already. I'm there. I moved in my entire desk, posters on the inside of the lift, plant, books, computer, lamp, everything. I moved my room into the elevator in the student accommodation. And as people were coming back at two in the morning from nights out, they would get the lift. I'd turn around, but I'm like, what do you get out my room? What are you doing? I've done exactly the same thing
Starting point is 00:04:15 I can't believe it Yeah I just became known as lift boy I did something in a hotel years ago Because I used to do breakfast tell you before Before you were born And actually just when you were born And I was on holiday And I put everything that I could possibly do
Starting point is 00:04:34 So every time anybody got on the lift They went oh I said no you're in my room Sorry wrong room Yeah yeah What Japes I never met anybody as crazy as me. Yeah.
Starting point is 00:04:45 I did that at uni and I kind of thought, that's fun. I love that you, that, and then you realised that how much fun it was and how much fun people got from it.
Starting point is 00:04:53 Yeah, absolutely. I mean, but again, still, that wasn't the, I wanted to do your job, Gary. I wanted to be in radio. Well, you have. Yeah, I worked at a hospital radio for four years.
Starting point is 00:05:04 Award winning DJ. Yes, radio Tynside. Dave Nicholson, who runs Radio Tyneside. What an incredible place that is. And I worked there for four years as a volunteer, and I start on the night shift from 1 a.m. till 3 a.m. And then slowly made my way up to the breakfast show.
Starting point is 00:05:22 And I loved my time on hospital radio. I think it was, you know, allowed me to mess around and kind of like learn what I was good at, what I was not good at. I found out that you should not play the song Highway to Hell on hospital radio. Yes. You don't need to explain that one. I'm there with you.
Starting point is 00:05:38 That was a very stern call in the morning. My argument was wise on the system. It was on the system. And so, no, I worked. I wanted to be in radio, and I had a few demos at BBC Radio Newcastle and Heart North East. But as you can imagine, with the plumiest voice that has ever been in this studio, I didn't quite get the job in regional radio. But you've done Radio One, though, haven't you?
Starting point is 00:06:02 I did one show for two hours on Christmas Day on Radio One. Takeover. Takeover to the TikTok Takeover. Thank you, Adam. Peter Jones. I think you, I think without a doubt you can be on radio. Look, Jamie, Jamie Lang's there on Radio One. Jamie's done very well on Radio One.
Starting point is 00:06:19 So I'm kind of waiting for someone else to, or Gabby, if you want to take a few months off. Do you know what? Seriously, you are made for breakfast radio. I'd love to do Breakfast Radio. When Greg James moves on, because I think he's brilliant, lovely, lovely guy as well. When Greg moves, that's it. That's where you should be. Because a lot of it is just kind of coming up with silliness that you see in your day. day to day life, which is kind of what the videos that I make is trying to, you know,
Starting point is 00:06:46 answer a question that someone's always wanted to know the answer to and just doing it in a fun and silly way. Okay, so let's go from the lift at uni. Yeah. And then you did the hospital award winning radio. Thank you, Gabby. Yeah, award winning. But then how did the whole YouTube thing start?
Starting point is 00:07:03 Because you literally just start with one video. Yeah. So I was obsessed with this. So I'd done radio for four years. I won the HBA broad. The Hospital Broadcasting Association Award for Best Newcomer, which I'd been told was that was the pathway. That was the leap pad.
Starting point is 00:07:18 And then no kind of no office from the radio world at all. And I thought, okay, what do I do here? And I was obsessed with this idea about getting an agent. I thought, if you get an agent, then it all happens. And it all works out. And so I had done a lot of audio work that I could send off to people. But I thought I've not done anything that's video-based. And, you know, I was in my last year at university.
Starting point is 00:07:39 and the Television Society at Newcast University had a show where they would go out and chat to students who were on nights out in Newcastle. And I thought, that looks fun. And so I messaged them and said, hi, can I be your presenter, please? And having not been involved in the Television Society for the last three years, of course they said, absolutely not.
Starting point is 00:08:00 Who are you? So I just thought, okay, that's fine, fair enough. But surely I can do this myself. So I looked up what you needed. I thought you needed a camera and a microphone. I managed to corral friends to come and hold a microphone for me. And then in my last year at uni, every week I would go out, stand on the street at midnight, one in the morning,
Starting point is 00:08:23 and chat to students who were, you know, a few shanties deep. And so I made about 30, 40 videos as a result of that in my last year at uni. And I enjoyed it. It went on Facebook at this point. I had no idea that YouTube might be a possibility or I was going to do YouTube. And it was kind of from there, I realized, oh, hold on, this is, this is a thing. This is something you can do. And I then graduated uni.
Starting point is 00:08:52 Still didn't have any idea what was going to do. Worked in a pub for six months. Then met. Still doing videos. Still doing videos. Still like, you know, going out and, you know, going to the national wife carrying championships and filming a little like seven minute dock or interviewing for people there. and I competed in the National Wife Caring Championships.
Starting point is 00:09:08 I don't have a wife. I don't have a wife. They're very forward to thinking of it. Oh, you did have a wife for about three minutes? I did. No, yes. That's another story. Yeah, I've been married twice, technically.
Starting point is 00:09:17 Yeah. So, yeah, I was doing lots of these things, and I went to, you know, drag con in London and met a drag queen, an amazing drag queen called Kate Butch, who then ended up being on drag race five years later. So I was doing all of these things that, you know, just trying little bits and jumping around. And then I met one of my best mates now, Zach Alsop, who was another YouTuber at the time.
Starting point is 00:09:41 And I just said, let me film for you, I'll do anything. And he was slightly more established at this point than me. So how did you meet? I walked past him on the street. You're kidding. I love that. Okay, love that. I walk past him on the street.
Starting point is 00:09:51 And I said, look, I will do anything. This is who I am. I make videos. I understand how it works. Like, he was just starting out as well. I'll work for free. I'll do anything. And the next day, he messaged saying, this is weird.
Starting point is 00:10:02 But can you get to the O2? in 45 minutes. And I was in bed and I was working at the pub later that afternoon, called in sick, ran to the O2, met Zach,
Starting point is 00:10:14 filmed with him for a day. And he was like, oh yeah, you're right, you can keep, you can stick around. And so I started, I started filming with Zach.
Starting point is 00:10:22 And then a few weeks after that, he said, we've got an idea where we want to break you into London Fashion Week. And then that was, the rest is kind of history from... I love that.
Starting point is 00:10:32 And, and, I mean, both of you are just cooking up a storm, but a really good storm. And do you know, I mean, I've obviously, even though I'm 33 every birthday, I've been in television for 100 years and radio. And I, the amount of people that say, oh, it's not like the golden days, I said, no, it really, really is because it's always golden.
Starting point is 00:10:58 It's just changing and moving. And that's really exciting. And as I've said this to you before, and you know I mean this, I think you're one of the most exciting people to come into broadcast, let's just put it as a whole thing. Because it has to change up, but it doesn't have to just be the same old, same old, same old. It needs to change.
Starting point is 00:11:20 It needs to get exciting again. But also to draw people in because it's not going to stop. Television and radio is not going to stop. It just changes. It just goes on different platforms. Actually, it's interesting for you, like, what was it, what was the feeling, like the general feeling about the ecosystem or broadcasting in the late 90s, early 90s, when Breakfast Tele was, you know, Breakfast Telly was absolute king. And I, you know, it feels exciting to be doing what we're doing on YouTube because we, we are such a small team, we can move so quickly. There's no bureaucracy.
Starting point is 00:11:51 There's no, there's no one saying, I don't think that's a good idea because of X, Y, Z. So we can have an idea and make it within 10 days or whatever, you know, depending on how fast we can, we can, we can, we can. You're in bed and you get it to the O2, do it. But I guess it's the same. If you had an idea before. Yeah, I mean, it was, it definitely was. And it was more, everyone was taking risks, far more risks. And I mean, I'm very lucky because the stuff that I've always been involved with is about spreading joy.
Starting point is 00:12:15 It's why I go on about it so much. Spreading joy, but also kindness. So there was nothing cruel about the stuff. I wouldn't do cruel stuff. But you could just do it and people didn't question it. And that's why you, and a few others as well, are really. exciting because you're not, you haven't got people to say, no, we haven't got the money. You don't need that, you can just go off and do it. Like you say, with telephones these days,
Starting point is 00:12:40 you don't need a heck of a lot. But you've got a, you've got a team now, haven't you? I've got a team, but it's a small team. It's a team of, so I started, I was just me editing and filming everything and just asking mates to come and join me on experiences. And my girlfriend actually now is six, six and a half years on one of our first day. I'm about my girlfriend is 65. No. What? Yes, my girlfriend is 65 years.
Starting point is 00:13:04 No, my girlfriend, on one of her first dates, I was just kind of starting out, and I needed someone to help me film at a metal detecting convention. So I managed to spin it to her that this was a really exciting idea. On our, like, fourth day, it was like, hey, do you want to come metal detecting with me? And, you know, to her credit, she was like, yes, absolutely. So, no, it was me for three or four years, and then I hired a fantastic editor, who's now kind of become, like, a creator partner, a guy called Aziz, who's great. And then we got a producer about two years ago, an amazing, amazing woman called Molly.
Starting point is 00:13:34 And so it's just the three of us. I love that. And then we have a lot of freelancers who come in part-time for writing days. So every two weeks we have a big writing day, which is where we'll give confines. We'll kind of come up with a topic, let's say, America. And we'll brainstorm the whole day as many videos as we can about America. And we've got a Google Doc that's about 80 pages long with just like one line. So I was going to say it all comes from one line, doesn't it?
Starting point is 00:14:00 it's absurd some of the, some of the, the lines that we've got on the, on the ideas page. So yeah, the team is now full time, including me, three. So it's not, it's not huge. But I'm,
Starting point is 00:14:14 back to your point about like, you know, the media ecosystem, I think, right, genuinely right now it is the most exciting time to be somebody who wants to get into the entertainment system because there are no, there are no, really there are no guardians. There's no one saying, yes, no,
Starting point is 00:14:28 no, maybe in a few years. If you can find an audience yourself, you can do it very quickly. And there are people who have their own radio shows on TikTok. They have the people who are in like, you know, sketch shows or writing. And I think it's a really exciting time to be able. What do you think, though, about television stations or radio stations who say they're chasing to get younger people to listen to watch? I don't think, I personally, and you and I've spoken about this before,
Starting point is 00:14:56 but I really strongly believe that you never put an age on it. it. Completely agree. Every single person can watch all of the stuff that we love that you and I love. I completely agree. Why make it, oh, we'll bring the young people. Oh, this is for, no, everyone, we all need to feel better. We all need to love. I mean, you're, so, my favorite one, I just watch it. Well, there's so many. At Will, who works on this show, he was talking about his favorite ones as well. But it's the airplane and coming into land and they thought it was the wrong airport. That is a stroke of genius. It was simple. Everybody saw it. Everybody knew it. Everybody loved. Everyone understood. It was just writing, Welcome to Luton next to Gatwick Airport. I mean, I talk a lot about something called the pub test, which is if we come up with an idea,
Starting point is 00:15:42 if I'm going to the pub with my mate, can I explain that idea in a single sentence and people understand the concept and also understand the stakes and the potential motives and the formatting of the video? So we've just filmed the video that's probably going to come out in about two days' time where I took a church choir to sing football chance at a game.
Starting point is 00:16:01 Fantastic. So hopefully you immediately understand. I get that. Yeah, 70-year-old Diedri singing the referee's a beep. I love that. So many years ago, so I did a show called The Big Breakfast, which the show was talking about before, and the people behind the Big Breakfast used to say,
Starting point is 00:16:16 if you can describe whatever it is you're doing on the back of a matchbox... Nice. It's one. There you go. And that's exactly the same thing that you're saying. So what was something from the Big Breakfast that particularly sticks in your mind.
Starting point is 00:16:29 Oh God. I can't just choose what. I'll just do it again. Just do it again. People won't remember it. It's a long, long time ago. Just do what has worked before. The Welcome to Luton Prank,
Starting point is 00:16:38 that had been done in America about 30 years earlier by a guy in Missouri who wrote Welcome to Cleveland on his roof. And it's just about coming up with a slightly different twist for me and Bob's your uncle. You can do that and you can like pay homage
Starting point is 00:16:54 to that thing. And you're yes anding the idea. There was a show 100 years ago called Candid Camera and it was an American show where it just little bright My favourite ever one and I do it And people never expect me to do that sort of thing But it makes me laugh Was you're just sitting in a restaurant
Starting point is 00:17:14 And there's somebody at the next table And they've got chips or something And you just lean over And you take a chip and you carry on talking And I laughed so much when I was little at this So when I was little I would never I was the shyest child ever, ever, ever and teenager.
Starting point is 00:17:29 But every so often I'll just be sitting there and I'll take something off somebody's plate next to me and I look at me, you Gabby Rosslin? Go, yeah. And then I'll just carry on and go, hi, you're all right. They just took a chip. I mean, I know, thank you. And then they just carry on eating.
Starting point is 00:17:43 But it's just silly little things like that. And it was a famous sketch that was all, you know, that used to do it all over the place. But you just actually paying homage to that. It's a love of something like that. Bill Murray apparently does that. Bill Murray will go out someone in a restaurant take something off their plate and he'll just whisper,
Starting point is 00:18:03 no one will ever believe you and then walks away. Like, that's amazing. But you need to be a real Aist to be able to get away with that. That is, but it's those simple things. And also, so like we said, you've been married. Yes, I've been married twice. Yeah.
Starting point is 00:18:20 For video purposes. Yeah. I had two ideas. Number one where I want to have the world's, legally the world's shortest marriage. So I, because there's a woman, there was a couple in Kuwait who got married for three minutes. Did you beat three minutes?
Starting point is 00:18:36 Yeah, we beat three minutes. Oh, you did? So I went out and stood outside St. Paul's, because I wanted a royal wedding. So I wanted to do it on the grounds of St. Paul's. And with a registrar and a divorce lawyer, and I got both of them to print off the respective documents that you needed to technically get married and technically get divorced.
Starting point is 00:18:51 And I just walked around St. Paul's, just going up. to say, hi, would you like to get married? And eventually I found this woman who, she didn't watch my videos, but her fiancé did. And her fiancé wasn't there, but she recognized me and said, I said, what you do is I'm filming a video where I'm trying to have the world shortest marriage, can I marry you?
Starting point is 00:19:12 And she said, let me just ask my fiance. So she called him up and said, can I get married to this man called Max Fosh? And he was like, yeah, fine. So then, you know, we had a 90-second marriage where she signed the papers. So crazy. We had a wonderful marriage of 90 seconds
Starting point is 00:19:30 and then she signed the divorce papers. That was marriage number one. Marriage number two was that I wanted to become a member of the royal family. Yeah, you were a member of the royal family. So I found a guy who he had his family tree that could date him back to Mary Queen of Scots. And he was, then we got married in London. I then tried to get divorced
Starting point is 00:19:49 and I realised, because we know we want to get an annulment, but I found out that you can't get annulments for gay marriages. So we had to wait for a divorce, but a divorce you need to be married for a year before you can file for a divorce. So you were married for a year? I was married for a year. Oh, I didn't realize.
Starting point is 00:20:09 So 90 seconds under year? Yeah, so 90 seconds a year. So I got the annulment for the world's shortest marriage and then I had to get a divorce for gay married and a member of the royal family. But you went to America and you were a member of the royal family? I was, yeah, then I went to America and I pretended to be the Earl of Luton. That was, oh, that was a bit naughty.
Starting point is 00:20:28 That was probably one of the only times where I thought that was a little bit naughty. Because I had this idea because I wanted to understand like how Americans like, you know, what it's like the royal fame in America. And so I hired two massive security guards. It was six foot seven. And I dressed in linen trousers and like a linen shirt and just was being very royal. and we went into a department store. I love that's it.
Starting point is 00:20:54 Just being royal. We went to a department store on Fifth Avenue and I wanted to see what preferential treatment I would get if I said I was a member of the royal family. And my producer walked in beforehand, five minutes before, said, just so you know, we're going to have a VVIP about to turn up. He's a member of the British Royal Family. He's the Earl of Luton.
Starting point is 00:21:12 Is there anything that you can do? And they, they clapped themselves. They were like, okay, what do we do? Okay, right. Yes, no worries. We'll shut an entire floor. We'll give him a personal dresser. Okay, right, go.
Starting point is 00:21:28 So my producer came out and she said, you need to sell this. So I walk into this department store. And the idea was, was to kind of walk around, get some silly sound bites, and then leave. But I'd realize that they had gone above and beyond. So I really needed to sell this.
Starting point is 00:21:46 So I walked in two huge security guards, flanked to either side. They had given me two of their personal shoppers and the entire floor of this department store. And so I was walking around and I was basically pointing these out because I wanted to see whether they would say I would look good in anything.
Starting point is 00:22:02 So I saw the spark his jacket. There was literally a duck on a leather jacket. And she was like, oh my God, you look amazing in that. That's gorgeous. I love it. So I did this and the idea was again, you know, to have a bit of fun and then leave. But they had put so much time in effort into this. I thought, oh dear.
Starting point is 00:22:21 And I thought I need to buy something. Now, the idea in my head was like, I'll buy something, I'll leave, and then I'll come back a few days later and return it. So I'll have to spend lots of money. So I then pick out the ugliest items. I go to the till, I pay for it. Four items cost $2,500. Oh, ouch.
Starting point is 00:22:41 Ouch. Really, ouch. So I pay for the items. I leave. I leave and think, we got away with that, thank God. as soon as I leave, I get a message on Instagram from one of the people who worked in the shop saying, I knew it was you.
Starting point is 00:22:58 If you ever release that footage, like, we'll sue you. And I thought, oh my God, I've been rumbled. And I called up, I've got a lawyer who I call it in times of need. I was going to say, I can imagine, yeah, on your first favourite go. Yeah. And he, I said, what do I do? I said, well, currently, what you've done is you've walked into a store, said you're of a member of the royal family, you spent a lot of money and you left. What are they going to say, Your Honor, he spent lots of money. I was going to say, I don't understand what you've done wrong. I hadn't done anything wrong. He said, if you return the clothes, then maybe they could argue you've done something wrong. So he said, if you really want to keep yourself in the clear, don't return the clothes.
Starting point is 00:23:40 So I've had to keep the most hideous clothes from this department store. Is it the jacket with the duck? It was, yeah, jacket with the duck. Jacket with the duck. So I've got at home, I don't really know what to do with it. Charity? This awful clothing. Charity were, what, really?
Starting point is 00:23:58 It's one of some of the items are from the design, the famous design, Greg Lauren, which is apparently Ralph's nephew. No, no, no, no, no. That's somebody getting you back. I hope so. Oh, that's fantastic. So, yes, no, I've had a lot of fun with the royal family, but I think my days of the Earl of Luton is slightly behind me.
Starting point is 00:24:19 So when you look at all the ones you've done, it's a funny thing to ask, I suppose, but what are you most proud of? Which is the proudest prank? The prank is proud. Well, actually, a video that I genuinely felt really warm and fuzzy making was we took a granddad on the stag do he never had. So he was 89 years of age and he never had a bachelor party of Stagdo.
Starting point is 00:24:43 And so we had this, it was called Gerald. He was amazing from Essex. And so we took him to Amsterdam. And, you know, we did a booze cruise, he went paintballing. He was loving it. Like, he was having a great time. But in one of our first meetings, he'd said that the only other time he'd been on camera is that he had done the generation game in 1964 with his dad
Starting point is 00:25:05 and Bruce Forsyth on the generation game. and he'd never seen the footage. Oh, no, I'm going to cry. Yeah. Why have I not seen this one? It is out, but it's actually weirdly, I took a granddad on a stag too. Weirdly, it didn't perform well at all.
Starting point is 00:25:22 No one really wanted to watch it, and it didn't do well due to the algorithm. But we then, when we were away, I had my producer Molly call up a few mates of hers in archive and just said, you need to find this. And on the last day we woke up, last day of filming, it, I got a message saying, we've got it.
Starting point is 00:25:39 I'm going to cry. I'm going to cry. And so we showed it to him in Amsterdam at the end of it. And we flew with it. All his whole family and his wife. And we plopped him down in front of a laptop and showed him this footage you hadn't seen for 60 years. And it was him with his dad. And it was, they used to be market sellers, like in the markets in Essex. And he still remembered the patter that he had about, like, selling cups and mugs.
Starting point is 00:26:02 And his, like, his mouth was moving along to what he was saying on the generation game, 60 years later. Honestly. And it was, it was so, I was so, I was so happy that we found that footage. So that was actually one where I was like, I feel like we've really done something. We've really made someone's day. Because he'd always wanted to see this one. Oh, that's incredible.
Starting point is 00:26:23 That's really moving. You must have had a lot of stories with art. Like archive is absolutely fantastic. Yeah, but I love, so, I love making people that, those moments are just precious. Really, really precious. And for me, you know, I love. I love the pranks. I love doing pranks. I've done some that people still don't know about. But I, but, and, and, uh, I've done one that was very public on television that we caught somebody out, which was brilliant.
Starting point is 00:26:48 But it's those moments that mean the world. And I think more of those from you, because I think what you do is you spread joy, which is something obviously I feel so strongly about. So where does this go? I mean, now you're touring the world. You've had Christmas, you've done touring last year. You've got more touring to. to go this year with loophole. Yeah. Is that how you see? I mean, more videos, more, more touring, more TV? I think it's just a case, like, I don't really have, we don't really know where the media ecosystem is going to go.
Starting point is 00:27:22 I think YouTube is still a very stable environment. And if you make content that people want to watch, then people will come, as it were. So I've done, yeah, I'm doing more touring this year. It's just about ways of what I think my audience would enjoy and what I would like to enjoy. And so I thought I'd love to do a live show. I did one about four years ago, which I toured just to the UK. And then last year I thought I'd love to do a bigger tour.
Starting point is 00:27:45 So last year I went to, did about 65 dates in the UK, US, Canada and Europe. And then this year I'm looking to do about 10, 15 in Australia. It's amazing. But that's just a case. Look at you. That was, I mean, that was, it was bloody hard work. But it was a lot of fun. But you like hard work.
Starting point is 00:28:04 Yeah, absolutely. And I think it's just having the opportunity. I've had the opportunity to be able to perform to people in different countries. How cool is that? And I'm so glad that I, you know, did that last year and started the tour last year and I'm going to be finishing off this year. But in terms of what it means and where it goes, I have no idea. If something comes along and said, hey, would you like to come and present this?
Starting point is 00:28:24 Absolutely. Why not? Let's give it a go. But I still need to be very loyal to the audience that I've got on YouTube. And we see a lot of creators online get very successful in what they do. and they weirdly stopped doing the thing that made them successful in the first place because lots of shiny new toys come along and your audience then, because the audience has been there from the beginning,
Starting point is 00:28:44 like, what are you doing? I totally agree with you. I'm so pleased you said that. And so it's about understanding that you've got to give the time and, you know, due diligence to that audience and make sure that they feel kind of cared for and respected. That's, it's always got to be about the audience.
Starting point is 00:29:00 That's who we do. That's who we do it for. And that's a brilliant, YouTube called Emma Chamber Chamber, who's now gone on to huge things. She's always said that my boss is the audience. And I think that's right. I couldn't agree more. I don't really know where things are going to go.
Starting point is 00:29:18 I didn't expect to be in this position. Just even two or three years ago, it's all happening so fast. But I'm trying, like with the live stuff, I'm trying to become the best broadcaster, entertainer, performer that I can be. So I can go into any room and say, I can do 15-minute videos online. You're not interested in that?
Starting point is 00:29:35 Okay, well, I can stand in front of an audience. for an hour and a half and make them laugh, I can do X, Y, Z. So I'm just trying to make myself as well-rounded. Oh, you are just fantastic. That's exactly, I'm going back to what I started, said at the beginning. I passionately love this industry. It's all I've wanted to do since I was three.
Starting point is 00:29:54 And I hope more and more and more and more people, hear you saying what you said, and following your footsteps and carry this mantle because it's so precious. And making the audience feel that bit better about their day because there's horrible things going on out there. And people find life very, very difficult. And there are some people who don't find life as difficult,
Starting point is 00:30:18 but they also need to feel a bit of escapism. And you are doing that. Carry on doing it. Do not stop. And I love that you care about the audience so much. Absolutely. It's always about that. From like, do your kids want to go into the broadcasting world? Are they...
Starting point is 00:30:34 Acting. Acting, darling. Well, that is the one world that I would almost I would kind of recommend against. Would you do it though? Well, my girlfriend is an actress and I see how difficult it is. It's very difficult. To have your destiny in somebody else's hands.
Starting point is 00:30:51 It's very much up to what we're talking about earlier, that permission of somebody else to, yes, you need to be able to do it because I think you can do it rather than, you know, being able to do it yourself. But I'd love to do it. Have you done acting? I have.
Starting point is 00:31:04 Yes, yes. I've done a few soap to a few telly. Oh, no, I did musicals. Yes, for a year. I was in Chicago playing Mama Morton. But this is about you, not me. Have you done a musical? No, I'd love to do musicals.
Starting point is 00:31:18 Yeah, do it. You can sing? Yeah, I started at a choir in London when I first joined. I came down to London. I thought, I'd like to do something a bit of fun. I'd join the choir. So I can, I would hopefully be a put bums on seats rather than a, an actual good performer.
Starting point is 00:31:36 Well, what about? So next, I mean, I know other people have done it. I know that lots people have done it, but, you know, why don't you just put on a musical? Put on a musical. It's right, a musical. We'll put it on. Yeah.
Starting point is 00:31:48 Tell everybody, yeah. And we'll call ourselves Andrea Floyden. Roslyn Fosh. Vibar. So everyone thinks it's almost. Yeah. Yeah. We'll do that.
Starting point is 00:31:59 And you can be the lead. Great. Yeah. And it's going to be. musical about? Big breakfast. And the royal family. And obviously the finale,
Starting point is 00:32:11 you're wearing a jacket with a duck on the back. Yeah, there you go. That's a winner. Do you know what? Please carry on doing what you do. I think you're phenomenal, Max. I really, really do. I think you make this industry,
Starting point is 00:32:23 make me get excited about this industry. You really do. Keep doing what you do. Thank you. I mean, I'm trying very, very hard. Thank you.

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