The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean - #BlackMarket- Leo Roberts w/Karlous Miller & Clayton English
Episode Date: February 9, 2023Leo Roberts from clothing store VERSUS ATL stops by the Black Market! || Subscribe to 85 SOUTH on YouTube: www.youtube.com/c/The85SouthShow || Twitter/IG: @85SouthShow || Our Website: www.85southsh...ow.com || Custom Merch: www.85apparelco.comSee omnystudio.com/listener for privacy information.
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You got a lot of women customers?
Yeah.
They got more money than me.
They spend it.
I invest in winters, dunks, sizes.
Yeah.
Jay Wynn, it is awfully quiet in here.
You're not taking this serious enough for me.
Oh yeah.
It's time to go to work.
You ain't here playing.
We got one job today.
Clayton, you know what it is, man.
Let's go.
Let's let him know if the black market is okay,
black market, yeah.
But it wouldn't be a good black market
if we didn't have no shoe store
or at least a good shoe club
that could pull up to the black market
and tell you.
to meet my side and pop a truck on you.
Come on, man.
Bring your size.
Come on, ain't nothing better than that.
I've been up in all the plugs ever since we got to the black market.
Now, people been asking me, where can we get the plug, man?
Well, we need the, we need the, we need the sneakers.
Some niggas call them sneakers.
Sneaks.
I never called them sneakers.
I just need some shoes.
Shoes.
The shoes.
Tennis.
My partner got the sneakers, though.
Old people call them tennis.
You're gonna tennis?
Yes, sir.
Get your tennis shoes.
Yeah, get your tennis shoes.
Who get your tennis is over.
Look right at the camera and give them a brief introduction to yourself and your business.
Yes, sir.
So what's up everybody?
My name is Leo.
I'm one third of the cool-ass shop called Versus ATL.
Hey.
We're about sell trade shop in the heart of Atlanta,
right beside Mercedes Stadium right now, off Nelson.
We've been in business for seven years.
We do what's called buy selling and trading for shoes, streetwear, and vintage.
We've had the pleasure to be featured on Netflix series Swap Shop,
just covering some of the things that we do on the day-to-day operations.
We've done pop-ups from LA to Miami, you name it.
We're a household name.
We're for the people and buy the people.
Always giving back to the community and just having fun doing it.
Yeah, man. Okay.
Okay.
That's dope.
Yeah, I needed it.
Yeah, I needed it.
Bringing the plugs in.
I need to come out there.
I ain't been out there, man.
Let me know.
We'll open up the shopping night for you.
Okay.
Don't tempt me.
Hey, don't.
Let me know.
Let me know.
I'm sure need some kicks, bro.
How did y'all get started in the business?
Man, honestly, bro, like my part of the business, started back in high school.
Just collecting a lot of different things, sneakers, thrifting, collecting hats.
making hats and just holding on the things off of the fact that I like nostalgic things.
I was raised by an older couple, my grandparents, like most people.
And man, it just got to a point where I started hoarding things and came across someone
who introduced me to the idea of putting things on eBay.
Was in college selling a lot of stuff to like different DJs and like athletes and some
of the homies from around the way.
It kind of became a vision.
I was like, hey, I want to open up a store,
and I know I'm going to need a team to do it.
I'm big on, like, manifestation.
So I would go to different shows as I got older,
sneaker shows, trade shows.
And I would sell, I would have one of the dopest booth.
My booth was mainly focused on vintage fashion.
So I would have the old school starter jackets
that you would find at the mama pop flea markets
in the yard sales,
and I would have fun, like, nostalgic Jordans, 85s.
When were you, when was this for you?
Man, honestly, man, so high school, I graduated 07.
Okay.
So you were doing it when it was, you could still kind of find in the market hand.
Yeah, you can get your hands on it.
You just had to go out there and dig for it.
Okay.
Yeah.
Me, I like to travel and find different things and I like the buck and ask different people.
Can I go behind your scenes to like look for old nostalgic things?
So I kind of grab that love for that aspect of it and I would go
to sneaker shows and that's when I would connect with one of my business partners then he would
live he was living in Tennessee Knoxville and we kind of like uh we connected over dinner like
every time we run into each other at shows and then one of my buddies from high school John you know
he was he was a big collector like myself and we kind of like I kind of put I presented the idea to
my team I was like yo this is business model buy sell trade bro like we got to set it off I've been
traveling around the world. I've been seeing things and Atlanta just doesn't have it and it's
not done correctly. It's big in LA, it's big in New York, it's big in Virginia, but it's not
done correctly here in the city. So, long story short, rode around, scouted different locations
and stumbled on this spot over in East Atlanta, East Atlanta Village, you know what I mean,
to be exact. Found this old spot, this old guy, gave us an opportunity, a couple young cats,
gave us an opportunity.
Similar to the cat before, I was working at the bank,
so just giving you some indication of my background.
So understanding, like, business and systems
and, like, how to make some money.
But making it cool and fun
and not thinking too hard about it.
So the older guy gave us a shot,
you know what I mean,
the rent his store, rent the building.
So we opened up the spot in 2012,
you know what I mean?
and we start running ever since, you know.
All kind of people have come through
from your Travis Scott's pulling up
buying vintage t-shirts to your Jay Coles.
Matter of fact, that Hornish jacket
that went viral on Twitter
that came from us.
You know what I mean?
So, like, just word of mouth,
like, East Atlanta Village.
What's crazy as Chad.
You all right by the Woodchicode?
Yeah, Chad.
I have been there.
Yeah, I work with you.
Back in the day, Chad was like,
he was thinking about doing the 85,
south like studio right beside our store and look at this now right my guy like it's like crazy
to be like the seat of growth and everybody's just growing and manifesting things and yeah man yeah
it's a long story but we just have fun on right now as far as vintage items man we got a whole
network man so if you got freak nick t's i'm your guy you know what i mean i'm i think i probably
got one of the biggest freak nick collections and i'm working on the project it's hard to find
Yeah, that's art.
Because it's super regional.
We're talking about black art.
We're talking, like, these are art pieces that were put on T-shirts that actually, they
weren't just freaky stuff.
It was black kids saying they want to have a voice.
You know what I mean?
They're coming from all over.
And I think that's the-
Man, we gotta try to find some of them artists that did some of them shirts.
Yeah, man.
I would always like to know that, man.
Like some of them, because it would, I mean, then you would just see like it might be the
black Mickey Mouse, black mini-mouse, black.
You know, they had the fat album.
Get the goddamn camera out of my house.
And what's crazy is people were-
Who in my life?
Putting their asses on T-shirt.
That's funny.
And what's crazy is people were cutting up their art
clean their rims in the early 2000s.
And now those T's, I've seen themselves
from $600 to $1,000, bro.
Yeah, it's crazy.
But I just love, like, storytelling.
I love making sure, I'm not going to just say,
my whole team.
We love making sure people feel good
with what they're doing.
It doesn't make you, the shoe don't make you.
It's just, we want to give you a cool-ass experience.
And I think we were big on, like, focusing on community, not being assholes.
Like, you might go in some of these resale shops, and they just don't understand people.
And I think the thing is, we create a community where people keep coming back, you know,
and they almost feel like, dang, like, I'm a part of this, you know.
What's some of your personal favorites out of your personal collection?
The vintage part, like I said, I'm big on the Freak Nick Tees.
I think that's a big staple.
Where you find most of them, man?
Man, traveling.
Like, you go to a different city, somebody moved.
Somebody's from Jersey when they came to Atlanta.
Somebody's from D.C.
Somebody moved to L.A., they just, you know, just wherever.
I try to, like, Dallas, like, I go all over just sourcing different things.
But, yeah, but that's the vintage aspect.
I'm big on, like, everyday, like, functional-looking pieces.
Like, a kid came in from Virginia this week on the Bicel Trade,
and sold me this dope vintage varsity jacket.
I was like, this is green popping.
You know what I mean?
Got a good deal for that.
Good color way right now.
Yeah, yeah, I like green, green, my color.
In regards to shoes, man, I'm an Airmax one type of guy.
You know what I mean?
Like classic Airmax ones.
I like Jordan Forrest, the bread for us, if we're going to go to Jordans.
Yeah.
You know what I mean?
I'm big on the new balances right now.
They're super comfortable.
You know what I mean?
That's pretty good.
And I just, I tell people to do what you like.
You know what I mean? Do you? You know what I mean? Like just feel comfortable in your own, you know. And I think in the resale game, they kind of shifted. People's telling you you're supposed to look this way. You're supposed to do that. And I think the focus of versus bring that back to feeling good about yourself. You got like vintage other stuff, like posters and toys. What's one of your favorite non-clothing vintage things that you got?
Honestly, I like, I like, I got like all the old school. Like I like the vintage. I like the vintage.
Spike Lee pieces, man.
Or you got some Africa medallion?
Yeah, like, you come to the story.
We're going to have to do an episode in the storage unit.
You have to come to the storage unit.
That's crazy.
Yeah, yeah, yeah.
Bring a bag up there and give me some shit.
And now I'm getting crazy.
I'm starting to look for cars and stuff.
I heard you the car man.
So I just bought a vintage 94 Corvette with 25,000 miles on it.
Okay.
Like for an unbelievable deal recently.
And Chad was telling me like, yo, you got to meet it.
Yeah, yeah.
Man, that's about to be a new thing.
Cars, vintage cars.
Yeah, I got to play.
But I love nostalgia.
I think that's, I think storytelling is a big thing.
So, yeah.
You could, like, you got the toys, you got some wrestlers?
Yeah, we had wrestling toys and stuff.
Like, you come in the store, the store set up.
Where am I phone up?
They might have to add me as another partner.
I got some shit.
Yeah, man.
You got some shit.
I know, I'm telling you, I got some shit.
I got some stuff too, very.
Let me see if I could show you a little something.
Here's a sign, it's just confirmation on me to do all this shit I've been thinking about doing.
This right here, I'm gonna go live on the ring real quick.
This room alone is a vintage room in our store.
You settle like a vintage bed room.
Yeah, you got all the shacks, everything.
Yeah, you can see all the crazy stuff, space jams.
That's just the vintage room.
You gotta come in store it.
It's not like any other spot.
It's it.
I'm gonna fuck you.
And that's, yeah.
I still got all that shit.
Yeah, yeah.
Yeah, it's crazy, man.
I'm gonna have to be like...
96 Olympic pieces.
I can't do it, man.
We got to meet some...
This is original.
This is original.
Yeah, it's an experience.
You feel it.
It's an experience when you come in.
Like, people like, they feel good.
You know what I mean?
And like I said, we're in the heart of Atlanta.
Like, World Cup's gonna be nearest and a few more.
You got cars too?
Cars.
Cards.
Dr. Yeah, we got them too.
Basketball.
We got all that.
Like, so yeah, man.
Nobody got more Michael Jordans than me.
So we used to do.
We used to be in East Atlanta Village.
Nobody.
We closed that location down.
Okay.
In August, we was using that for like a pop-up spot,
giving back to the community.
People could book this spot for $500 a day.
You know what I mean?
To sell their own brands.
So we were big.
We were still big on that, like, pop-ups giving back.
We invest in people's independent brands, give them a shot,
put their stuff on the wreck, not just the hype brands.
But yeah, man, shit, this year, Dennis Rotman pulled up on us.
That dude will be popping up everywhere in the sand.
When he was coming from the All-Star game, he heard about versus.
He came right to Atlanta.
He came in and kicked it with us four minutes, signed stuff, had drinks, had a good time.
People was fanning out.
Yeah.
But yeah, it's been fun.
It's a fun journey.
Drop the address one more time.
Yeah, where you guys are like, dude, long as we talk, we're going to just get more and more excited.
So the adie is 323 Nelson Street, Atlanta, Georgia, 303-13.
Right on the opposite side of fellowship.
Right beside Brooklyn Tea, more blackboard.
You know what I mean?
Smoky Stallion, a lot of black businesses in the neighborhood.
So yeah, yeah, yeah.
Dennis the Barber.
How can they reach out?
Like, say somebody might have some shit you might be interested in buying.
We got a gang of.
Man, you can reach us in multiple platforms.
So it's VsATL.
You can DM us.
You can email us at VsATL online at gmail.com.
You can reach out to me.
Leo, VsATL.
Danny, VSATL, like, just reach out to us.
Like, we'll pull up on you.
We buy it.
out all the time.
We set appointment.
We go crazy.
Well, there you have it, folks.
Black Market.
Yeah.
I knew I wanted to obey and submit,
but I didn't fully grasp
for the rest of my life what that meant.
For my heart podcasts and Rococo Punch,
this is The Turning, River Road.
In the woods of Minnesota,
a cult leader married himself to 10 girls
and forced them into a secret life of abuse.
But in 2014, the youngest escaped.
Listen to the Turning River Road
on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcasts.
Join IHeart Radio and Sarah Spain
in celebrating the one-year anniversary
of I-Hart Women's Sports.
With powerful interviews and insider analysis,
our shows have connected fans
with the heart of women's sports.
In just one year, the network has launched
15 shows and built a community united by passion.
Podcasts that amplify the voices of women in sports.
Thank you for supporting IHeart Women's Sports and our founding sponsors,
Elf Beauty, Capital One, and Novartis.
Just open the free IHeart app and search IHeard Women's Sports to listen now.
Welcome to Pretty Private with Ebeney,
the podcast where silence is broken and stories are set free.
I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories
that would challenge your perceptions and give you new insight on the people around you.
Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network.
Tune in on the IHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
Your entire identity has been fabricated.
Your beloved brother goes missing without a trace.
You discover the depths of your mother's illness.
I'm Danny Shapiro, and these are just a few of the powerful stories I'll be
mining on our upcoming 12th season of Family Secrets.
We continue to be moved and inspired by our guests and their courageously told stories.
Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your
podcasts.
The OGs of Uncensored Motherhood are back and badder than ever.
I'm Erica.
And I'm Mila.
And we're the host of the Good Mom's Bad Choices podcast, brought to you by the Black
Effect Podcast Network every Wednesday.
Yeah, we're mom.
but not your mommy.
Historically, men talk too much.
And women have quietly listened.
And all that stops here.
If you like witty women, then this is your tribe.
Listen to the Good Moms Bad Choices podcast every Wednesday on the Black Effect
Podcast Network, the IHeart Radio app, Apple Podcasts, or wherever you go to find your podcast.
This is an IHeart podcast.