The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean - J Carter | Backwoods Backstage: 85 South Show Live @ One Music Fest

Episode Date: January 2, 2024

J Carter sits down with Karlous Miller and Brii Renee' backstage at One Music Fest!See omnystudio.com/listener for privacy information.

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And we are back here at the Backwoods backstage with none other than the man himself. Him. Himithee. The man who made it all possible, none other than Mr. Jay Carter. My brother, I'll clap a little bit for that. Thank you. I appreciate it. Turn up, man.

Thank y'all for being it. It's your first time here. We've been talking about this for a minute. Yeah, it was our first time having a lounge in here. Yeah. We didn't snuck into plenty of these. Yeah, we got to fly, though. It's kind of flado now.

The way y'all got this thing kind of set up here. But this is all of our first time, including one music fest in Piedmont. Say that. In the heart of the city of ATL. I guess what does that mean for you and, like, the whole entire festival to be putting it on in one of the biggest event spaces. of Atlanta. Yeah, actually, I mean, it is the biggest event space.

I mean, if you do an outdoor multi-stage festival, I mean, you're in Atlanta, your dream is to be in Piedmont Park. You know what I'm saying? I mean, it is the heart of Atlanta. I mean, it's the perfect landscape and canvas to kind of create an incredible experience, you know, so being here is what's always the vision, always a dream. So it's kind of surreal, just kind of seeing it all come together. And folks out there, beautiful, man, having a good time.

time, you know what I'm saying, making new, new friendships, new connections. I got backwards here. I got 85 south here. Yes, yes. I mean, this is a, this is, this is, this is black culture at his best. We've literally been saying it all weekend, like it feel like a cookout. Like we had at our cousins cookout or something. Now, I'm glad you brought that up because I was going to see, I know this is the last day for this one, but I need about 75 passes for old black men to set up grills throughout the spot.

Only thing missing is the smoke. I've got a gang of uncles who want to pull up out there with trucks and sell ribs, sandwiches, and chop pork. We'll rap about that later on. I got some ideas. I see the vision. You know what I'm saying? They got to have one of the black socks and sandals. You got to have the whole

look. Towel on the shoulder. Come on now. Yeah. Now, this is what's been really like the biggest surprise to me. I know it's a lot of invited guests here, a lot of invited performers, but it's a lot of people popping up a lot of special guests a lot of people backstage man have you seen anybody here that you was like oh my guy yeah i mean uh i mean honestly i only found out two days before it

happened but you know j cole come in and hopping on stage with janet j cole was that was one of things that just kind of came together at the last minute but uh but do the security man now we kind of know who's floating around back here word yeah yeah word i love how that security is yeah yeah It looked like a falcons game back here. Got to keep us safe, man. It's not even just about, like, not just the safety, just the people who in positions and they take it real serious. There's a few ladies who won't let nobody go past where they stand with the women's security out here is not playing.

That's right. Ain't nobody. They said nobody come back here. I don't care about no wristbands or none of that. You got a lot of crazy fans, man. So we've got to make sure you all safe back here, man. You know what I'm saying? I surely appreciate that.

So we got to keep y'all secure. Now, you've always held One Music Fest in Atlanta, and you've been here quite some time yourself, but you aren't necessarily in Atlanta native. You're from New York. Why did you choose Atlanta as a place to start One Music Fest and continue to make it as home? That's a good question.

I mean, honestly, if you think about it, I don't think One Music Fest could have started anywhere but Atlanta. But I moved to Atlanta when I was in ninth grade. I mean, I went to Miller Grove and reading in high school. I mean, that's kind of, as Atlanta is you going, yeah, that's going to. So, but, I mean, I think Atlanta's the perfect backdrop, man. I mean, this is, it's his baby Wakanda, for real, you know what I'm saying? I mean, when you look at the black professionals, mayors, city council, you know, I mean, it's, it's, I mean, it's, it breathes black excellence, you know what I'm saying?

Could this have happened in New York, honestly? Probably not. Yeah. You know what I'm saying? So I think, I think this, I think, I think, I think. Atlanta sets the perfect stage for One Music Fest and also a stage to let the world realize that black culture is bigger than what media depicts on television and everything else. Atlanta just one of them cities, man. Like you said, the Black Excellence.

That's right. You'll see a black man backing up a fire truck like a Cadillac on the middle of the street. And you just be like... Busting illegal, you turn. Yeah. It's just beautiful, man. That's blackness, ultimate blackness. Yeah.

That Janet Jackson said last night was crazy. Did you get to catch it? She crushed it, man. You know what I'm saying? I think she was also a little excited about being there, man. I mean, when you typically think about your standard Janet Jackson audience or crowd, it probably don't look like that. You know what I'm saying?

I mean, when the last time you seen the Kodak black fan club at a Janet Jackson show? You know what I'm saying? Yeah. So I think that's the other thing. It's the unity, man. like how we just try to take different pockets of our culture and just bring them together in a safe space to feel celebrated.

You know what I'm saying? Well, you know, people always ask you when you get, when you have things like this, it's like, did you ever see it this big? I'm gonna be truthful. I went, when we wanted, when we started building this thing out, I never limited it, you know what I'm saying?

I never said how big it can go. I mean, I was inspired by, Bonaroo, by Lollapalooza, by Coachella. You know what I'm saying? The first one only had like 2,500 people. You know what I'm saying? We got 100,000 people this weekend, man. So can it be, can it go bigger?

Possibly. I'd love to see it bigger, man. So I think too many times black folks, you put limitations on how big something can be and how far I can go, I never did that with this brand, man. So I think this is a good showing of don't limit yourself, man. Just keep going. It's truly amazing to see what you put together.

And I see the trickle-down effect. So once Beyonce went on tour of a renaissance, they created a term called a halo effect, meaning all the businesses that reap benefits because of this event being taking place here. So it's like it's giving opportunities to other business owners, entrepreneurs, like artists, nail techs, you know, stylists, all these people that are employed. And even specifically, I know that you yourself, like, made it a point to do that with One Music Fest in general, we're partnering with black brands and other businesses. So tell us about, like, what partnerships you've made sure that you wanted to implement. No, that's another great question. But, I mean, we got an entire market merchant village out there with over 50 different black-owned brands.

Majority of our food vendors and food trucks are black-owned as well. I mean, the economic impact to Atlanta is over $25 million that we just bring to the city. That's a big deal. You know what I'm saying? So that's hospitality. That's valet. That's hotels. That's Airbnb. That's renting cars.

You see my boys out here hustling the park? Come on. I love... I don't want to interrupt, but I love that you literally got to come right through fourth war. That's right. To get over here. That's right. You don't pass through the hood coming over here.

So beautiful as an Atlanta native, like I was telling Lowe's when we were riding over, like, my mama grew up on Boulevard. You know what I mean? Little girl on the project. So just to be riding through to come to a black-owned event at this magnitude and to be as a creative, a black creative, doing don't work with brands that see the potential and the value in us, it's a surreal moment. It is, absolutely. You know, even backwards being here, I mean, this was brought here by a black-owned agency. You know what I'm saying? The, you know, some of the other brands that we work with,

we got Procter and Gamble out here, we got Coca-Cola and Sprite out here. You know what I'm saying? The executives that's out here from those companies that understand the importance of this are black. Like, we've been pushing One Music Fest to brands for years, you know, but the problem is the people that was in those, in those offices that we were talking to don't look like us.

Right. So they don't understand the value. We set the trends. You know what I'm saying? saying from goddam the TVs and your car

we was doing that before it was called the entertainment 20s is a start wheels now you want the factory package or you want

the sport package we started that you know what I'm saying so we set the trends but we don't get credit for that you know what I'm saying so certain

executives understand our importance to the culture to economics to the economy so they understand the points of what we're doing here

and black culture altogether. Yeah, I think it takes other black creatives like yourself that start ideas to make sure they're intentional about incorporating us and highlighting us in the best way possible the entire way through. And I know that you also have like an HBCU background graduating from FAMU. So did that going to an HBCU ever shape your mind

or thought process when it came to like how you went about your business? I mean, shit, changed my life going to FAMU. You know what I'm saying? I mean, I grew up. my younger years I was in Harlem and then coming to Atlanta still was a black experience but I ain't never seen nothing like

fam at that age I saw fam you for the first time when I was like 15 I saw the campus beautiful black people everywhere educated black folks palm trees it blew my mind you know I was meeting black folks from Portland black folks from London

black folks from Toronto you know what I'm saying Delaware Delaware Folks you don't you know so understanding that you know the different cultures and energies of that black experience in different cities they're all culminating in one spot in Tallahassee, Florida but you know what it was it was very similar to one music fest it was a safe place to win and a safe place to fail and a safe place

to collaborate with other black folks you know like-minded black folk and and I was really one of the reasons for one music fest as well how do I bring us all together you know what I'm saying, and kind of create that connectivity. And I just think so much powerful stuff comes from connectivity and that intersection of blackness and culture. How hard was it to Miss Pham

you homecoming this year? Brough. You got the one music fest the same weekend. Yeah, I got a call from the university. They was really like, what the fuck are you doing? And I was like, oh shit. But it was the only weekend that was available for Piedmont Park to do it.

So my wife went Spelman. They homecoming this weekend. Fam use this weekend. So, yeah, I was getting it left and right, man. But, yeah, but, but actually this is, this is a homecoming, man. You know what I'm saying? You know, I got my kids, 11 years old

running around out here. My mom's out here. Working. You know what I'm saying? Out here, whaling out, you know what I'm saying? Smelling the, you know, smelling the essence. Yeah, all the essence. You know, in the element. You know what I'm saying? And that's what a homecoming is. It's multi-generational, it's music, it's fun, it's food, and connectivity.

Yeah. Now, who's doing the official merch for one music fest? Who's doing the official merch? Yeah, because I got this company that I want to piss. Yeah? Yeah. I heard about them. I'm just letting you know.

Yeah. We should figure that out. I'll connect you with my people. You got somebody. Yeah, I got a great team. Well, please connect us. We can figure that out. Connect you with it.

Yeah. I heard you got some dope design. on your squad most definitely do I love it yeah yeah man that's a hundred thousand people that's a lot of bodies missing out on some revenue we can't be missing no revenue oh yeah that's the businessman he see the numbers you say the numbers he see the numbers yeah yeah yeah yeah yeah I think that it's just so dope just like really how do you how does your family take it all in like you said they're running around on here they enjoying the party are they are they do your kids really realize the impact that you are having on

a culture with an event like this or do they not really know yeah i think it's like uh i think when you a kid i think you in certain environments and you know it just feels special so i know to them it feels special but um but representation is is is hell of important you know what i'm saying so for them to see this at a young age you know black businesses um um um entrepreneurs, black talent, and to see it, you know, in a safe environment like this, you know, I think it's a poor for them to see and experience. You know what I'm saying? I mean, we ain't really have them.

I ain't had this as a kid coming up. I was going to say, even as adults, like me and my homegirl, she's another host, radio personality. We stopped over here yesterday, and we just stopped for a second and looked around. She was like, wow, everybody black. that I can see, like, everybody where I can see is black, this is dope, and we're working and we get money, and we have fun, and we enjoying ourselves, we're safe. So it's like, even as adults, like you said, because we didn't grow up with it and see it, we're like, this is amazing, and it really empowers us as people to know that we can

because I think black businesses or events sometimes get such a bad rep with our customer service or if we have the logistics down all the way right the first time. but what advice would you give to other creatives or entrepreneurs that started? That's like, hey, maybe I don't got it all together right now, but I'm trying to figure it out because One Music Fest didn't start at Piedmont. Nah, not at all. I would say persistent to keep going. You know what I'm saying?

I mean, when y'all started a podcast, like, how many listeners? How many streams do y'all get? That's a real question. Versus like what are you like now? But I think the name of the game is consistency. You know what I'm saying? And you knew the end game. I don't know if you knew that you're going to be selling millions of dollars of merch.

I'm saying the numbers. I'm sorry. Let me not blow here. Security. We did all right. But, you know, but y'all had no idea that it's going to lead to tours. That's going to lead to the merch business. That's going to lead to, you know, having your own digital platform.

You know what I'm saying? So I think it's consistency, man. I think it's, it's, you're going to hit some bumps, you know what I'm saying? Y'all don't change the office, the location in the studios for, for whatever reason, you know. We changed location for the festival for whatever reason, you know. I mean, hell, we lost money the first five years. And if I were to stop, you know, shit, we would be, obviously wouldn't be sitting here right now. So I think it's just consistency.

A lot of times we try to talk to people that's, I don't want to say above us, but maybe more, powerful and in a better position. More resources. More resources. But sometimes the resources are just looking left and right. Right. And that's what I had to do. Because initially with the idea, you know what I'm saying?

I went to a big ass company with this idea because I knew I needed a lot of money to pull this thing off. And they was like, that shit ain't going to work. I said, all right, cool. And these are folks that didn't look like us. And so I said, let me just go to the homies. And my homie over here, he's in a, he's in a, he's in a, you know, music industry. My homie over here owns a couple of venues. My homie over here has a

transportation business. My homie over here understands lights and production. Well, hell, why can't we just figure this out together? We got to pull together. My mayor black, let me call and get the permits from them and the license that I need. So I just use the resources around me and I said, fuck it, you know, we'll do it ourselves. And that's really, that's really what it was. It's just staying consistent and sometimes looking looking, looking, looking lateral instead of looking up all the time. Yeah. So what's the next step? Are we going to take this thing to the media?

Are we going to put One Music Fest on, is it a TV show? Is it a live stream? What's the next step? Yeah, so definitely, so we got a few folks out here now that's kind of examining One Music Fest for the live stream experience. So I would say next year probably will be live streamed. We're going to do a spinoff event in the Southwest. as well and there's a lot of cameras out there so there's there's a documentary being

being discussed and put together now as well yeah would you be interested in doing like a one music fest like an old school type a old school joint like an oldies one music you just had elder bar we had elder bar we had elder ball I was jamming way on the bar I'm saying the whole joint but like just that's them but like Izzly brothers you said just just us patty classics yeah Give me an example of the classics. That cleanup, that Saturday morning clean-up music. Like, I'm telling you to people, like, you got to Gil Scots, you got Patty LaBelle's, you got Diana Ross, you got Elthabar's, you got Isley Brothers, like, just, you know.

I think so, I do think that, I think that exists to a point. I think that already exists, but I love the idea of having. Not the Jay Carter version, though. But this is the Jay Carter version, right? So it is Janet Jackson. I get what you said. You know what I'm saying? I think that's the power of it, man.

Yeah. Like, when you go to, like, a festival, like, in no shade to rolling loud, you know what I'm saying? And ain't nobody even rolling loud. Oh, they're rolling loud on that, motherfucker. They're rolling. But it's young, right? Right. Like, if I was to go there, I'd probably be like, man, give me fuck out this mosh pit.

You know what I'm saying? But I think when you have, you know, An experience where you got a Semino fan base, a Megan fan base, that also can pull up and enjoy somebody like an elder bar. Somebody like a Janet Jackson, somebody like a Big Daddy Kane on the other stage. Like, it almost would feel like a Roman museum, a black culture. Right. You know what I'm saying?

Like open these young minds up to like, yeah, that you. that sample you heard on that on that track that you love that that that that Travis track yeah that that was elder bars young young cat yeah that that was that that came from brand new being who just performed on that stage so I think so yeah I saw brand new being out here so yeah pool was just walking around chill in so that's okay y'all got him lord Jamar yeah came through on his on his couch yeah they came through I love that shit that was that's awesome That's what it's supposed to be, man. Were you intentional about that from the start of it, though?

Like, I wanted to be all-inclusive of hip-hop. Absolutely. Okay. Yeah, the tagline from day one was unity through music. And I just, I think there's so much more power that we gain from, from collaborative efforts. You know what I'm saying? So if I only move in certain spaces that I'm only going to get what I'm going to get from that group. You know what I'm saying?

But if I, but now if I put y'all in a space with. Y'all got Procton Gamble standing over here. Procton & Gamble is the biggest advertiser, not in America, in the world. In the world. Like, they dwarf everybody in marketing dollars by billions of dollars. You know what I'm saying? Like, would you be in that space at a rolling loud? Probably not.

Probably not. You need to tell them to come over in holiday. And sit on the couch. And bring me about $600 million. I got some stuff I need that for time. You know what I'm saying? So I think it's being, I think getting out of what we're used to and being in different spaces is...

Yeah, but like you said, we need the spaces to be able to do that. Absolutely. That's what it... No, it is that for sure. And I think you don't even realize how you do need it because as a creative, myself and other musician, young musician, Money Long, we were over there watching Janet last night. Yeah, she was like, this is so amazing that we get to learn from another.

She's telling me how she's learning as an artist right now watching her. And I'm telling her, like, even as a creative, I'm learning from her performance and how she's engaging and other little things. So, like you said, just bridging that gap, even as on the creative side, like to bring old school and new school or just, you know what I mean, rapping it all together. That's really dope. I like how intentional you were throughout the entire process.

Thank you. Thank you. Man, and after seeing how you rock and how you put stuff together, I hate that it's only one time. that we get to come here and kick me yeah so do I man so do I this need to be quarterly man it's a large undertaking man so it's it's hell just to put this one together so no but we got another one comes so we'll be one in the in the spring and then we're gonna have this in the fall okay yeah the double up yeah what you want to leave us with before we were because we can literally

talk all day all day long and pick your brain man so when you're gonna turn off the mics and just have fun man we do that in between gifts we're working right now yeah yeah this is for the culture. We are documenting. Okay. And it's not like we're sitting over here and we're not doing something important. This has to be done. Somebody has to be here, especially with the

way that media is going. Somebody got to be here grabbing people getting some 10 bits, getting some drops, and, you know, documenting this. They might look at this footage 50 years from now. That's right. Like, man, Jake Carter was cool as hell. You see what he said on there? Yeah.

And it's not often that you get to have these that type of talk with the people in charge you. Behind the scenes. Behind the scenes. We can pull up. Yeah, man. So we're making history too. Yes, we are. And you all are very important to the culture and history as well, man. And to media. And to media.

We need these voices and these channels. Absolutely. Most definitely. Thank you. We most definitely appreciate you pulling up to the backwoods lounge backstage. Thank you, brother. I appreciate you. And we're out of here, man. 85 South Show.

Free Renee, Jay Carter, Backwoods, backstage. We out. Join IHeart Radio and Sarah Spain in celebrating the one-year anniversary of I-Hart Women's Sports. With powerful interviews and insider analysis, our shows have connected fans

with the heart of women's sports. In just one year, the network has launched 15 shows and built a community united by passion. Podcasts that amplify the voices of women in sports. Thank you for supporting IHart Women's Sports and our founding sponsors, Elf Beauty, Capital One, and Novartis.

Just open the free IHeart app and search IHard Women's Sports to listen now. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For My Heart Podcasts and Rococo Punch, this is The Turning, River Road. In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped. Listen to The Turning River Road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. tune in on the IHeartRadio app, Apple Podcast, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Danny Shapiro, and these are just a few of the powerful stories I'll be mining on our upcoming 12th season of Family Secrets. We continue to be moved and inspired by our guests and their courageously told stories.

Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Adventure should never come with a pause button. Remember Movie Pass? All the movies you wanted for just nine bucks? I'm Bridget Todd, host of There Are No Girls on the Internet. And this season, I'm digging into the tech stories we weren't told. Starting with Stacey Spikes, the black founder of Movie Pass, who got pushed out of the company he built. Everybody's trying to knock you down and it's not going to work and no one's going to like.

kid. And then boom, it's everywhere. And that was that moment. Listen if there are no girls on the internet on the IHartRadio app, Apple Podcast, or wherever you get your podcast. This is an IHeart podcast.