The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean - J Prince's Respect & Loyalty w Karlous Miller and Chico Bean

Episode Date: December 18, 2020

On this very special episode, J prince - the godfather of the hip hop hustle graces the trap leaving nothing but gems. The founder of houston's Rap-a-lot records, J prince is one of the most respected men in the entertainment industry and he explains how he garnered his respect in the game.Chico and Karlous find out how J Prince created his legacy through stories about The Ghetto Boys, Pimp C, Bun B, and Scarface. He also breaks down the story of attempting to unite the major black music labels and the opposition he faced. The OG has a new book titled "Respect" which tells the story of his life and he brought his new wine "Loyalty."From the tupac beef to signing Drake, J Prince has seen the evolution of hip hop and has played a major role in it's evolution - and he tells the story on the coldest podcast!Subscribe To our Channel: bitly.com/85tubeFOLLOW THE CREWKARLOUS MILLER - https://www.facebook.com/karlousm/DCYOUNGFLY - https://www.facebook.com/DcYoungFly1/CHICO BEAN - https://www.facebook.com/OldSchoolFool/Director - JOE T. NEWMAN - https://www.instagram.com/smokingjoen...Producer CHAD OUBRE - https://www.instagram.com/chadoubre/Producer - LANCE CRAYTON - https://www.instagram.com/cat_corleone_/ Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

This is an I-Heart podcast. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For My Heart Podcasts and Rococo Punch, this is The Turning, River Road. In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped. Listen to the Turning River Road On the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

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Every Tuesday, make sure you listen to Pretty Private from the Black Effect podcast network, tune in on the IHeart Radio app, Apple Podcast, or wherever you listen to your favorite shows. One of them goddamn songs I've rapped on. Yeah, it is. Yes, it is. And talking to be on the

TV on the sand. Now I've got the world hangers from my nuts. Yeah, dang. Damn, it feels good to be a game. And I wrote Bushwick part on that. You see it? Yeah. Oh, that's crazy.

Real gangstads niggins don't run from shit because real gangstads niggins don't run fast. This one than one all the way, bro. Damn, it feels good to be it. How we sound? Good? How we sound? One, two. Test the mic.

Oh, good. Mike check, we're gonna run this. Quiet on the set Now you can let that rap for a second though Oh this ain't in there Joe what we look like Rolling all around

New liquor line out We got everything We got everything y'all ready you ready oh man what i'm ready okay all right uh quiet on the set we gotta interrupt this for breaking news bulletin chico bean yes uh i'm gonna need your help on this one all right here because there's there's too much to say right now the trap is being blessed by one of the forefathers one of the godfathers if you ever like the song out of the south you know exactly who we have in the trap with us today.

Listen, Lose, I grew up in Washington, D.C., for those who don't know, but I grew up studying this man right here. Come on now. I mean, I've seen Scarface walking up and down Georgia Avenue in D.C. by himself, and it amazed me. And I'm like, where did this dude come from and learning the Rapalat history, man? I'm talking about all the way down to, man, it's just so much to say you can't even say it all. The founder of Rappelot Records.

Yes, sir. You've heard his name in every song you ever liked pretty much. Yep. Been putting it in the, putting it down from Houston, Texas since day one. One of the most respected men in period, not just in hip-hop, in just business and music all around. Arthur. Yes, sir. Record labor owner, boxing promoter.

Yep. Businessman. Yes, sir. Mogo. Yep. The legend himself, Jay Prince. Jay Prince. I got a stone back.

He didn't have to do it. He didn't have to do it. This is one of them ones where it ain't even nothing I want to say. It's so much I want to hear. Man, listen, I'm talking about, oh yeah. Oh, yeah. Yeah, it is, oh shit. The best goddamn introduction I had all day.

Oh, man, come on. You just don't know, like, the work that you put in and how you inspired us, like, to model our business after your independence. Yeah. You know what I'm saying? Knowing where to draw the line and knowing where to negotiate and not negotiate.

Like, we followed you since we were kids and grew up on the ghetto boys. My dad had stomach cancer. They took out half his stomach. When he came after operating room, first thing he wanted to hear was ghetto boys, my mind playing tricks on. That's the one right there. Oh, my God. Speaking of them stories, when I was young, God, blessed it dead.

My cousin Dirk passed away. And I remember being a little boy, and they had, you know, the repass. And the song that they played at the repast, but now the funeral is over. And all the tears have dried up. Niggas hanging deep in the cut, getting fired up. Ready to pull a pistol on the nigga to shot, my homie. And I for an ass on that your life is what you owe. Come on.

Come on. That infrastructure that y'all laid down. Yeah. Like, did you know the entire time that you was going to end up being what you ended up being? Not really. Not really. I'll be telling the goddamn life I sit in and say I knew how it was going to end. But we was just keeping it real and authentic and organic, you know what I mean, along the journey.

That was important to us. And one thing we always knew is real last forever. last forever the log out to keep changing yeah so I know you got the book you know I mean and I got the audio we both got the audio and the the written part but we gonna have to get you the same one the day man I brought a bunch of books for everybody don't have one see man that's that's let's talk about it for a minute the art and science of respect like for the younger generation what does that title mean when they hit it yeah well I decided to name that book

the art and science of respect because I wanted, like a lot of people want your glory without knowing your story. So, you know, I decided to name it the art and science of respect because it was an art and a science to the things I've done. A lot of people say you're lucky, you know what I mean? And y'all know, like I know, you ain't where you are based on luck. You know, do you fail a plan or plan to fail? And it was all the signs of respect with everything that, you know, I accomplished, you know, with structure.

And the artistic part was the creative visions and dreams I had before they came into fruition. And the science was how to accomplish those things. You know what I mean? So that's why I named it that. Right. Yeah. And the book, one of the parts that really stood out to me was when you talked about the loss of your sister. Yeah.

And, you know, being as though we, a lot of us come from environments where we lose a lot of important people in our lives. Like, how was you able to, you know, not just deal with it, but let it motivate you moving forward to become what you ended up becoming? Because that can break a lot of us down, and it does in most cases. Yeah, with the help of my grandmother, we all have one. Yeah. You know, she was real instrumental in that situation. Of course, you know, that story I wrote in that book, my last night with my sister, She and I was sitting up late, you know what I mean, way past bedtime, talking about what we wanted to become in life and what we wanted to give my mother.

And her dream was to buy my mother a vacuum cleaner. My dream was to buy my mother a house. And, you know, that night was the last night I saw her alive. That next day she got cut in half by a train. And I was left with having a buy the vacuum cleaner in the house. He did both. I fulfill that. Man.

I want to ask you this, because you pretty much saw hip hop from the beginning all the way up until right now and everything in between. Where do you see it going at this moment? You know, I think hip hop is evolving. You know, I'm not wanting to hate on what the youngsters is doing right now. You know what I mean? I think they are evolving and I love the movement that's taking place, you know. I think it's some things.

that we're dealing with right now and they dealing with that you know they need to put more protection on their ass, you know what I mean, not campaign so much because election day going to come when you campaign whether it's good or bad you're going to reap what you sold

and you can't change election day you know, right at that moment. So you know I tell them everywhere I go, embrace you of OG over IG somebody to share some wisdom with you to you know, teach you some things on how to live.

Yeah, I think a lot of that gets lost in translation because y'all laid that game down over the years. Like, damn it'd feel good to be a gangster. Damn it feel good to be a gangster. Real gangstads nigger play his car, right? Real gangstads nigga don't run his fucking mouth because real gangstads niggas niggas don't starve fights. Yeah.

Niggas always trying to high cap telling all their friends how they shout them. Yeah. Real gangstads niggas don't flex nuts because real gangstads niggas niggas know they got them. God damn. now that's the type of shit you can live off of right that's what i'm saying like but that's so different than what we see right now it's the complete opposite so with you being a legendary man

that you are in this industry what do you think that that message was lost in translation well you know they didn't hear that message back then and the message could be lost where our generations are concerned you know what i mean i'd be the first to take responsibility and I do in my community and in my hood, you know what I mean? But I think as parents, you know, it's really important as parents that we put the real in our kids because there ain't nobody going to do it the way we're going to do it, you know what I mean? So that has to happen. And so many people like are unfortunate to even get the real poured in them, you know what I mean?

Normally somebody missing, one missing or boat missing, and then, you know, you come up with a whole different understanding. on the principles and the values where life is concerned and you know shit get kind of threw off but I love them I love that you know them goddamn lyrics like oh what man listen I can tell you

I got an unpopular opinion I think a lot of people had whenever I say this I think Willie D had the best verse on mine is playing tricks on me just because of what he was saying on that make big money drive big calls everybody know me it's like I'm a movie star but late at night Something ain't right

I feel I'm getting tail By the same sucker's headlight Is it the fool that I ran off the block Or is that nigga last week That I shot Or isn't the one I'd be for $5,000 He thought they had came But it was gold medal flower

It was probably one of them niggas Willie, one of them It was fucking I reached under the seat And grab the pistol for the second I ain't no needs to be lying I was scared than a motherfucker I made a leaven to pie

It better die quick If it's going down Get the shit over with Here they come Just like I figure I got my hand on my motherfucking trigger But what I saw, make your ass start giggling.

Three blind, crippling, crazy, sin, I live about a swore. I keep my boys everywhere I go, because I'm paranoid. That right there, and then y'all was wrong for letting Bushwick Bill rob kids for candy, man. Y'all shouldn't do it. I was scared of Bushwick Bill, man. Every time I went trick-a-treat and I had a kitchen knife, just in case Bushwick Bill ran up on me.

It was one of the best videos of all time. Huh? It's one of the best videos. Oh, man. For real, like, how much influence did you have on those lyrics? Because I know, we know, you know, your background and what you did and laid down in the streets of Houston prior to you, you know, becoming enlightening

and going into business. So how much of that was influenced by your real life? Yeah, I think a lot of it, even up to October the 31st, my birthday. Halloween. Yeah. I'm the treat, not the trick. Let that be sad. You dig it.

Yeah. But definitely. inspiration of you know originally that was gonna be a Scarface song and you know I heard it and I couldn't allow it to just be that so we figured out how to branch it out to the whole crew and band life changing for the South was that was that like the one that really kicked it off yeah yeah yeah that was that was a one like you know East Coast was monopolizing shit back then you know even in Houston East Coast DJs you know they came down and just was you know handling us and you had to run them out

the city yeah yeah I had to figure out a way to do that and from now that song you know state by state we had social media so I traveled the state by state and kicked in the door there was that song that they embraced man mind playing tricks man yeah so you're definitely the OG that everybody calls when when shit going good and when shit going And it's like, I see sometimes that they want you to embrace that role when you don't necessarily fuck with. How you feel about when shit bad people want you to do something about it all the time? Yeah, well, you know, I don't embrace every invitation that's given to me. Exactly.

Because, you know, I just don't have nothing to do with it. But for my loved ones, for my friends, for people who I fuck with then, you know, yeah, most of my fights is for them versus me. Yeah. So when did you establish that role in your life, like, you know what I mean, because in the book, you give a lot of game about your background, but when did you become that person that people knew that they could depend on in those type of situation? When did you know you was that person? It began in the streets, you know what I mean? It begun in the streets where, you know, you have to prove yourself. You know, you know how this shit is. Even from walking to school, you know, you have to start really letting one know. That, okay, you got muscles, but I got a brain. I know what I'd think you. You know what I mean?

So I had to figure out being a little nigger how to stop muscle from imposing their will on me when they felt like it was appropriate. And, yeah, so they just, like, bled over into the real world once I was able to conquer some shit. I agree, because them Texas niggas be big than the motherfucker. You go to Texas. Corn beer. Corn bead.

You know what kind of shit? shit does the OG ride around listening to now? Like, I know you've always had the ear for the hot shit. But, like, what type of shit can keep your interests at this day and that? I've been riding on this honeycomb crazy. Come on, honeycomb? Yeah. No one. Honeycold?

Yeah, listen, man. Anti-ship pop off. They get to sell my name and shit. Like, Honey-call, honey-call, you're the only one we can blame for this. I'd be on a trip, but I can't and shit come with being the nigger for real. Opposition, no high bank. So they'd be sending the nigger. I go by

Honeycomb, Brazy, I get a nigga killed for shit. Yeah, I'm like that's He literally know, Abrams. Yeah, I'm autistic a little bit when I come next to you. You know what I mean, yeah, definitely. Definitely fuck with Honeycomb.

That interview he did was crazy. Yeah, he got a very interesting story. Yeah. Is that why you, is that how he came into your knowledge? My son, my son, Jay Prince Jr., embraced him. Shut out to him. He'd be finding all the dope

mother, right? Yeah, jazz. Jazz got Drake and then Jake, he's niggins. They both get some props. They got a ear for this year. They come from my nutbags. Beautiful people. That's a new name for my shit now.

What's up with this nut bag? I had the opportunity to meet you, I think it's your oldest son, Mike. Oh, that's my cousin. Oh, Mike brings you to your cousin. Yeah, that's my cousin. Okay, well, he told me a story about when they was, You know, one of my favorite things to do when I come to Houston is ride the loop, just ride around, you know what I mean? And he said that you guys used to ride around, getting the car with you in, you just ride around that loop, man.

So, you know, the city of Houston is beautiful, man. I love going down there as one of my favorite places. I always say it's the only place I live other than where I've lived already. So what do you think the city of Houston goes in the pantheon of hip-hop cities? Yeah, well, the city of Houston, that's where. I'm from, and I laid the foundation part of where the whole South stand, you know what I mean, right there in the city of Houston. You know, that was the place the blueprint was laid where independent record lay was begun. Not the production deals and different things that they

was getting on the East Coast. You know, that shit happened right there in Houston First, where I created the blueprint where Master P, cash money, Tony Draper, you know, all the homies, you know, So, yeah, it's that special. Now, how do you, you know, you just named all those people, man, you know. Hate is something that is prevalent, unfortunately, in what we do. So how, you know, what advice could you give people for not being a hater? Because you had all these guys that came up that had these big old empires after you, but they were motivated by you and you still embraced them.

You could have been like, man, fuck y'all, y'all taking my blueprint. Exactly. You know what I mean? You never did that. So what kept you from being that type of person? Well, I think what kept me is understanding the power of hate. You know what I mean? Understanding that, you know, that shit is like moment mentality.

You know, I've always been about a movement. So my whole objective was to inspire. You know what I mean? Other homies from every state, every city, because I wanted to create a movement to compete with the majors. You know what I mean? So I wanted to breed the realness and the truth in these dudes so we could unite.

You know what I mean? My objective was always about uniting power versus, you know, looking at somebody in malice and jealousy coming out of my heart. That's cancer. That a killer nigga. You always preach about independence.

You've been saying this since shit as long as I remember. Like, how does it feel like preaching the independence to the masses and only certain people picking up and hearing what you're saying or picking up what you're putting down? Well, it feels good for those who had a couple. capacity to embrace realness.

You know, I understand that a fool despise wisdom. So I don't expect, you know what I mean? The ones that hate it, then I say, oh, you're a fool. You know what I mean? So we have to understand that fools, you know, is amongst the land of living with us. It's just important to be able to like recognize them and put them on the shelf they deserve to be on

and keep the shit moving. So let me ask you a hypothetical, because I got to, so say the next Jay Prince might be watching this interview right now. What advice would you give him? I would give him the advice to value his, the chances and choices you get every day. You know what I mean? To value that and to educate himself and not practice bad habits. You know what I mean?

These bad habits and the lack of education is what keep us in bondage. So if I could do shit all over again, you know, me myself, then first thing I would do it by that art and science of respect. You know what I mean? And goddamn get some game because I used to hate reading. And now I understand the value of reading and sucking up gain, you know what I mean, and wisdom and executing it. Because it's one thing to make money, wisdom going to teach you how to keep it. So I want much wisdom as I can get, you know, right to him. head around wisdom. So it's like everybody give you the respect and know that you the OG. Who

are some of the OGs that you got some of their art and science of respect from? People that you looked up that were maybe ahead of you when you were starting out in the game. My mother and father to begin, you know what I mean? I think they were more valuable in my life than anybody. Right. You know what I mean? Because they told me the truth even when it wasn't popular and I didn't want to hear because you know what I mean I was there so I start there from now you know Larry Hoover you know Geronimo Pratt you know these guys are people I had opportunity to kick it with that you know shared a lot of good game with me you put game down for years all them intros that you spoke on like and you

always spoke on entities that you know bag can come when you put that type of truth out like what you know I know the story about you know the you know situation you went through when they tried to get rid of you but like how do you still had a strength to say you know what I don't care I'm still going to get my people what they need to know in regards to avoid these pitfalls and these traumas that I haven't been through yeah the lack of fear the lack of like Like fear is something that I think the system bank on, you know, putting in us to paralyze us. And I never embraced that shit.

You know what I mean? I always felt like, you know, you have to be willing to die for something. You know what I mean? Are you going to fall for anything? And certain things I was just willing to die for. And that was one of them when it came to, like, you know, empowering my people and not disowning my people. You know, you can't take that from me. I'm willing to die for that.

And also, I believe if the creator be for me, the world could be against me, and I'm going to win. So it's that mentality that, you know, cause me to be, like, relentless about my stand and fearless where my stands was concerned. It's not a lot of examples of that, you know, in the black community, you know, that actually get to move about the industry

and do and say that type of stuff. Yeah. Oh man, goodness gracious. That is, you know, I don't know if you know this, but I know, you know, you've been around a lot of different people, but, you know, for the, you know, guys that's, you know, in our generation that's a little bit younger than, you know, the younger guys that's out now, we're kind of in the middle, but, you know, I know growing up watching all the stuff that y'all laid down, I'm a big Pempsi fan, like that's, you know, that dude is one of

the only rappers that I ever looked up to and being able to be around the year. people and knowing that your influence is what motivated them to be able to push forward to be sitting here with you now is kind of like amazing that we've reached a point where you will be willing to come sit down with us man so the shit is like you know what I mean it's crazy yeah like we hear we hear stories all the time like like you know the legendary going to the to the Bentley lot and with Pimsy and then picking out his first one like just as hip-hop fans can we get a can we get a moment in that yeah i mean pimp was to me like the tupac or the south

exactly you know what i mean he was a special dude man and uh you know i remember uh when he was on his way out from jail the plans and the brainstorming you know that he and i would do over and over again because you know pimp was like a victim of so many of us when we allowed different spirits to in our body not not the wine right or the loyalty but other shit you know what i mean we can like allow different pills and different things or whatever it may be in our system and then it got a mind of his own so me and pimp had opportunity to like plan on preventing that certain one forever having an effect on his life ever again and uh i bleed to this day that he kept his word whatever's concerned but uh you know pimp was a unique individual man i missed the homie and he wasn't necessarily

sign of you i remember a DVD that was out that i had back in the day where y'all did an interview with a sway they were talking about how you got in your car drove down and met with him and you know i'm saying and and just sat down in the in the living room with him and talk with him so like been as though you have so many relationships and Rococo Punch, this is the turning, River Road. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. In the woods of Minnesota, a cult leader married himself to 10 girls

and forced them into a secret life of abuse. Why did I think that way? Why did I allow myself to get so sucked in by this man? and in thinking to the point that if I died for him, that would be the greatest honor. But in 2014, the youngest of the girls escaped and sparked an international manhunt. For all those years, you know, he was the predator and I was the prey. And then he became the prey. Listen to The Turning River Road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

Welcome to Pretty Private. with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all, childhood trauma, addiction, abuse, incarceration, grief, mental health struggles, and more and found the shrimp to make it to the other side. My dad was shot and killed in his house.

Yes, he was a drug dealer. Yes, he was a confidential informant, but he wasn't shot on a street corner. He wasn't shot in the middle of a drug deal. He was shot in his house, unarmed. Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private

from the Black Effect Podcast Network. tune in on the IHeartRadio app, Apple Podcast, or wherever you listen to your favorite shows. Our IHeart Radio Music Festival, presented by Capital One, is coming back to Las Vegas. Vegas. September 19th and 20th. On your feet. Streaming live only on Hulu. Ladies and gentlemen. Brian Adams.

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Sammy Hagar. Tate McCray. The offspring. Tim McGraw. Tickets are on sale now at AXS.com. Get your tickets today. AXS.com. What can you explain that where people don't necessarily have to make money off each other but still give each other game?

Talk about the importance of that. Well, that's what happened with me pimp and bunbee. You know, when I heard them on the radio, I damn there burned my new Lexers up riding a Port Arthur because I wanted to be in business with him. I know what I heard. But when I got there, they were signed. to jive and different things like that. So what I'd done was y'all, y'all my neighbors, y'all, the homies, I extended an invitation. If you have any problems, any situation where you need some wisdom or whatnot, call me. So that was the relationship that we had for years until Pimp got locked up. When Pimp got locked up, Jive Records didn't want Bun B to make a living without Pimp. And that's why I intervened and, and,

like, crash that contract and that's how I was able to sign Pimp and Bun Bita solo contracts. You know what I mean? Because, you know, like they do, you know, they'll try to put their foot on your neck. If you allow it and you ain't got no fight in you. But we was able to break through that situation and bam, you know, they became my solo artist. Man, that's crazy. Like just having the feellessness, like you said, to be. able to go at it with these big record executives and like do you get that same level of

respect in those rooms because we know what you are in our culture but when you walk into them rooms with them music execs do they look at you and give you that same level of well you know you know they do and they don't if they don't then I'm a demand it and a lot of times with those dudes you have to get real creative you know what I mean because you know I read this book called thinking grow rich Napoleon Hill yeah yeah one of one of the things it explained to you in that book is how to use your power against powers, you know, of authority or whatnot. And when I was dealing with a lot of, you know, those executives, I had to figure out how to use my power that was in the street to balance shit, because you have

to understand, like, when you're dealing with those guys, you're dealing with people who have generations of wisdom, you know what I mean, when you come to the table. So the scale have to be balanced. You have to figure out how to balance that scale. If not, then, you know, you become a bait. So I figured out how to balance the scale. And where they made me uncomfortable, I made them uncomfortable. And we came together. Yeah, yeah. It's just the smoothness of the way. It don't matter what they did you. You know, they made me uncomfortable, so I made them uncomfortable. Now it'd be a perfect time to tell them, man. Hey, man, welcome back to the 85-stock show.

We are sitting in here chopping up game with one of the most respected men in the industry on earth. On earth. In our lifetime. For real. The real godfather of the game, Mr. J. Prince. Now, speaking of that, man, you have a reputation that precedes you, of course. But, you know what I mean? A lot of it, you know, you hear people talking.

They'd be like, man, that motherfucker. Don't ever make that nigger upset. Something might happen to you. What did, like, every time I've seen people talk about you, they always talk about how nice of a guy you are. So, what did that come from? I can't imagine. Yeah, I'm a nice guy.

I'm a nice guy. But, you know, I will take a stand where the enemy is concerned. You know, I think a lot of times those conversations come from people who didn't pack right or didn't do right. uh by me or by friends and you know i'm a thinker you know what i mean i don't have a bunch of muscles i'm a little guy so i'm a i'm a thinker you know where my mind is concerned and uh i just know how to balance the scale you know one thing i respect is you always have the same cool calm demeanor we never seen you out of character raise your voice even like it ain't

now you it's like the level of respect that you get for i mean i can understand it because when you hear that voice you ask the phone oh yeah all shit thing up the fuck i didn't do it nigger i don't but like yeah like you say how do you keep that the mean being as though i we know that you've been through real situations that you know i mean and cause you to lose your temper and all that do you think that you grew out of that at a certain point from you know those things you had to deal with growing up in the fifth world oh yeah yeah most definitely i'll be involved, you know, from my 20s. I was a damn fool in my 20s. Didn't care about life. You know what I mean? What, you know, fearless to the extent of, just didn't matter. So I became wiser. You know, I'm wiser the day than I was yesterday. Yeah. I see you branching now. You're getting into the liquor business now. Yeah. I see you. Lord. Okay. Let's talk about it. That loyalty.

Yeah, I decided to diversify my portfolio. Even more. Yeah, I have a loyalty collection which consists of the Merlo, the Cabernet, Champagne, Rose. And I wrapped it all around a valuable name, loyalty, because what better name a toast to in any celebration. What success is concerned, you know, it has to be some loyalty in the midst. It's available for, you know, mass consumption right now? Oh, yeah, yeah, you can, you can purchase it online at my Instagram, Jay Prince, respect, and also laudy wine respect, but I have 18 Willis traveling around the world to meet the deadline, December the 21st and stores. Okay.

So all these years and all the liquor that came through the hip-hop community, wide now, versus. Well, you know, my time and don't. depend on everybody else timing you know it's time and a place for everything and it's appropriate for me to do it now you know what I mean not now if I wanted to move accordingly to when it was inspired Puffy you know what I mean tried to get me to move on a year's ago but that was his time right you know what I mean my time and is now and I'm okay with that speaking of the timing you might not even be aware this is our five year anniversary just like just what you think we just talking but just like you said following the you know

the blueprint like you called it five years independent over 300 million views almost 2 million subscribers and we're dropping the show every Friday so just for you to stop through here and just bless us with the game and the knowledge you know the presence you know the energy that means that means something that means something that means something you know what I mean like to To be on your radar, like you have reached a level to where you, you know what I mean, you didn't ascend it to heights that most people would never even be able to begin to think about reaching. So like I said, to be able to be on a radar of somebody who has accomplished as much as you have is beyond a blessing, man. Still inspiring me to this day because I heard so many good things about the ranch.

Yeah. I'm trying to get my ranch. Yeah, I can dig it. I can dig it. I appreciate, you know, feeling is new to you. I appreciate y'all thinking enough. for me to have me here. You know what I mean?

So, that's crazy. I'm going to talk to y'all. I'm good. You know what I'm saying? What we do? What we are? What we do?

I'm straight. You know what I mean? But I know that you had the car lot too in Lowe's. You know, you're into the whips like, you know what I mean? And I see that being something that he do. So like,

what got you into that? You know what I mean? Wanting to own a car lot, not just buying them, but wanting to have one. You know, that car thing began when I was, like seven or eight, my cousin had like a bunch of model cars

on the dresser, and I couldn't afford model cars. So every car that he had on a dresser, I used to like envision myself buying that car one day. So I purchased every car that I dreamed about. But what ultimately happened was a girl I was dating, Jazz mother, her daddy was a car cell. And I'm out there hustling, so I was looking for ways to diversify.

And that's one of the things that I've done was open up a car lot. That story that's in the book about the police following you through the McDonald's and all that crazy shit. That shit is so crazy how you'd have had experiences like this. And then it's like, fuck it, just move on. Yeah. Yeah, no, that was actually, that was a DPS that stopped me for the DEA. Yeah. You know, the first time I ever been stopped and told to go to another place.

and stop yeah see that story so crazy yeah yeah then and then was that the same time where they tried to throw the uh the viagra pill or whatever the fuck it no that was a different time that was a different time that's crazy these people right here was hit man this this dude had eight bodies shoemaker shoe maker yeah shoe marker and chad scott with shoemark they kill eight people like real dead people and uh they put him on me you know what i mean so when they was asking me to go in that dark spot that night then why you want me to pull in the dog right if a man then kill eight people and asking you to pull in a dog what would you think shit yeah shit

fucking with you see they ain't tripping you should have got their ass back now wait to your kids go trick-a-treat him sick Bushwick bill on their ass when I want them to take big candy that's crazy that you that going through that though like you know I mean most people just go at it with dudes in the streets you really can say you then had the government yeah yeah what was that's what i was going to ask you next like what was it what was that meeting that infamous meeting about you know with you know starting a bunch a new bunch of black record labels and things of that nature oh the sugar and irv got yeah the infamous meeting uh you know we was trying to create a

black on distribution company so the homies after us would have an outlet to be able to do things a a little smoother. But, you know, as we all know, the feds hit murder ink, they hit death row, and, you know what I mean, they attempted to take me out. So, you know, and it wasn't no conspiracy where that was concerned. That was a design on hitting us simultaneously the way they did. Man, that's crazy to be able to come through all of that. Now, with all of that, you're a father, you know what I mean? And like you said, you know, that your nutbagged and produced some niggas that's winning. But as a father, you know what I mean, I always, I ain't going to say struggle, but it's like I always try to find the best ways to figure out to offset the time

that my child loses by me being out here trying to create a legacy for, you know what I mean? So how did you manage that back then? Well, let me say this, I got seven kids. Everybody how that hood got pregnant. You know. No more hugs. We don't hug. Shake my hand. There was all women.

You know, that was all women. But, you know, that was important to me. That was important to balance that situation. There was a situation where I could have made more money by embracing opportunities and shit like that. But I never put any of that before that big day, that big certain, big celebration that my kids were having on certain days. So even though I couldn't make it to everything, those big occasions, you know, I'm going to be there. I'm going to let them see me.

You know what I mean? I'm going to make that time over money. You know, and I think as a parent, we have to balance that out the best way we can. That's it. And I also saw you say that, you know, when it comes to your empire and the things that you built, you know what I mean, in the interview you did, you said, well, if I can find somebody who may not carry my bloodline that it's more beneficial to continue in the legacies, then that's what I'm going to do. Like, is that something you always instilled in your children growing up like this shit? They're just going to be yours. Oh, yeah.

Yeah, no, I explain that to them every inch and yard of the weight because blood make you keen lawy to make your family. and I wouldn't dare, you know, put my legacy or whatnot in an unqualified individual that then showed me why I'm alive, you're unqualified, but I'm going to put everything in your hand because you blood and destroyed for, you know, everybody else. I can't do that. So it's deeper than blood with me. I want to see the proof why I'm alive, you know what I mean, that you qualified to keep the legacy going. where everybody will benefit. So that's the way I feel about that. Let me ask you this, Jay. What's the longest break you ever took from this industry? You know, I don't necessarily have to take a break because I love what I do.

Right. You know what I mean? So I do everything with balance. I was able to create a lifestyle like all my life, man, when I was waking up in the morning, I hated waking up in the morning and walking to school. So my objective was the creative was a creative. I create a lifestyle where I can wake up

when all the sleep is out of my head. You know what I mean? I'm just thinking this way. I want to, I don't want to wake up for nobody on, you know what I mean, when I want to wake up. Yeah, on nobody time. Yeah, so, you know, I created a lifestyle to be able to live that way.

So it ain't no pressure. You know, in the beginning, I will say, you know, I had to make sacrifice. I stayed up two, three, four days in a row, grinding to be able to leave Live like I'm living right now. So in my 20s, you know 30s or whatnot I laid the foundation. I made the sacrifices to be able to live the life I live the day That's what it's all about saying yourself up. Yeah, send yourself up for the future. Yeah, you know I mean and you been at this point like what motivation now like to keep on because you didn't I mean you did everything that you can do I mean as far I'm sure you said you've accomplished all your material

materialistic goal and you know you've instilled in your children which was necessary and they've shown that they have the ability to go out and continue the legacy So what motivates you to keep on pushing? Yeah, family friends, you know what I mean? Situations like this, you know, where I'm an inspiration to others. I may not have never met in my life. You know what I mean? That means something to me. It means something to me to what people ain't got to hold their head down with my name is concerned. I mean. you know where I can uplift my people that's one of the reason I want to write that book you know I didn't want to leave and cross over and not leave a blueprint or share you know my my way my ingredients of doing things you know whether one use it to use it all of it is meaningful so you know I get off on that and I get off on just the just the whole game I'm competitive so I like to win you know it ain't even about the money no more. It's just about the game and win it. Yeah.

What would you tell a brother who, like you said earlier, he might not be in the reading just yet. Why would he need to pick up this book? What he need to get from this? Yeah, well, one of the things that they say, if you want to hide something from a nigger, put it in the book. And I would say to him

that it was a book that like really caused me to tap into powers that I didn't even know I had. You know what I mean? I didn't even know I had these gifts. I didn't know there was gifts.

Right. I didn't even know the power of prioritizing of setting goals, of having structure. You know, I had all the science in the world to do different things, but I didn't know how to structure it. And in this book right here, you know what I mean? You're able to tap into my wins, my losses, everything that happened in between. and you're going to see yourself on one of them pages and I think you're going to be inspired.

Now, this is the craziest shit ever, right? You know, Mike Tyson and Roy Jones just had the exhibition. People don't even know you was trying to put that fight together years ago. When you saw that, what was your immediate reaction? You know, I was happy for him. I was happy for him because, you know,

I felt like the payday, they could use it. And, you know, my only host was that they left out of the ring the same way they came in the ring but it definitely was a situation that we all met out there on my ranch like years ago and uh we agreed to put that very fight in play when they could have definitely been on a on another level they were scared yeah but uh roy you know he had decided to take the uh the fight with uh what's my man name ruiz no tarba he was Oh, God damn. That night didn't go well.

No, my, no. That was the worst shit ever, man. We went pretty bad. You put that on in the book. That ruined me, man. I remember saying that shit, and then he said that shit, got any excuses tonight, Roy?

I thought Roy passed, man. That shit was fucked up. How long you've been in the, you know, a fan of the boxing game? Oh, man, that was my first love. That's my favorite sport, too. Yeah, the boxing thing was, I got distracted by the music game,

You know, boxing was what I wanted, and that's why I built a boxing gym, a recreation center in my community, because there wasn't no gyms I can go to as a kid. And I wanted, that's what I wanted to do. So, yeah, I love boxing, man. Did you ever take up the sport yourself? No, it wasn't no gym in the hood. You just fought the niggas on the street. Yeah, yeah, plenty of that. What's no jills.

Let's go whoop your ass in front of this liquor store, nigger. I'm saying that's crazy now you know like I said I didn't you know I'm a fan of boxing I you know took on the sport as a young man and you know the contact of it is beautiful when you really get into it but who was somebody that you saw that you knew was going to be a star that you didn't get to work with that you wanted to in the boxing game recently my man uh what is his name from Dallas just for it just for god damn i'm forgetting the home and that spence errol spence you know i wrote i rode all the way down to um to uh the u k when he was fighting in the olympics you know what i mean

i wanted to i wanted to get him and by the time i made it that he had already lost and bail out but uh i knew he would be special when i saw him you know years ago but you know i had a future a star, many of them right now, but I don't know if y'all saw Shakur Stevenson. Yeah, I know Shaquot. Yeah. But Florida Mayweil on steroids. That's a hell of a statement right there. I got another rap fan question, right?

You know, Houston, Texas. Homer DJ Screw, that's part of the Houston coach. Jay Prince Ryan, right? If you were listening to a screwed up song, do you have a favorite DJ's screw record or a song that you'd like to hear Screwed up. Yeah, draped up and dripped out. That's your one. Okay, I had to ask. There's the type of shit you don't never get the answer. So what was that like when that came out? Like, because you was already

established when the screw music hit like so what was that like when you heard it the first time that was it like the way that you felt when you heard Drake like fuck this shit? Yeah, yeah to a certain extent I was like what the fuck they're doing you know what I mean this shit is on on drag mode or something you know I didn't I understand it you know I wasn't drank and served so I didn't understand what was happening but real quickly I tapped into it and start you know I joined the movement and then Houston's so big man I remember the first was my first time going to Houston me and Lowe's we

had a show down there we and Fridays after the show and there was some girls in there having a birthday party. We thought was a birthday party and we walked over, they was fans, and we took pictures, we was like, what's y'all got going on? Are we having a going-away party? I'm like, oh yeah, where you're moving to? She was like the north side. I was like, you're having a going to way party

when you're moving in the same city? Yeah, her friend was like, we ain't never going to see her. I'm like, damn, and then this was before I got a chance to actually come to Houston and see how big the city was, you know what I mean? How big it is, and like you're from the north

side and a lot of the people that you worked with was from the south side and it's known that that was a disconnect throughout the years so how were you able to bridge that and make it work well I ain't never discriminated on where I got money at and I had the relationships prior to the music business all over the city you know what I mean so it was it was something that was already taking place. I just, you know, drove through the trails that I had already blazed. And, you know, I wasn't trying to hear none of that, you know. So that's the way that came about. Yeah. I'm trying to hear none of that. I respect. Yeah. To Dean or Drake, can we talk about how I think you got a big part in that? Yeah. Yeah, for sure. Little Wayne and my son was on tour together. And I called. I called. my son one day and I told him, I'm like, dude, I don't want you having access to this power and coming home broke. This ain't about you just being on tour trying to screw as many

girls as you can screw. I said, go to Lil Wayne and tell him you want to do a joint venture record deal with him. Hit me back and let me know what he said. And he called back excited because LeWain embraced the opportunity. And it was then that I asked him by Drake. I say, well, who you're first artist. And that's when he mentioned that name to me for the first time, Drake. And he played me some Drake. And I tried to discourage him about Drake.

I'm like, man, you like this? Yeah, right. You're about to fuck the legacy. I grew what I told you, nigga. You don't get done of this shit, you fuck it up. It's over for you. And he stood on all 10, right? He said, Dad, it's the new sound.

Trust me on this one. And then he used that word I had taught him since he was a little boy in the marketing meetings, the importance of a buzz. He's like, he buzzing. And that's when I decided to jump all the way in, and we brought Drake in. Wayne came in and sent him on tour with him. I say, now take Drake on tour with you and let Lil Wayne put his arms around him on stage. And that was the history. Rest was history.

Still being made. Right now. I mean, arguably, you know, it's going to go down when it's all set and done if we keep on this track and on the Mount Rushmore of rap, you know what I'm saying? And you have a hand in that too, so it's like... For My Heart Podcasts and Rococo Punch, this is the Turning, River Road. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant.

In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. Why did I think that way? Why did I allow myself to get so sucked in by this man and thinking to the point that if I died for him, that would be the greatest honor. But in 2014, the youngest of the girls escaped and sparked an international manhunt.

For all those years, You know, he was the predator and I was the prey. And then he became the prey. Listen to The Turning River Road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight. on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all.

Childhood trauma, addiction, abuse, incarceration, grief, mental health struggles, and more. And found the shrimp to make it to the other side. My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential informant, but he wasn't shot on a street corner. He wasn't shot in the middle of a drug deal. He was shot in his house. unarmed.

Pretty Private isn't just a podcast, it's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. Our IHeart Radio Music Festival, presented by Capital One, is coming back to Las Vegas. Vegas. September 19th and 20th. On your feet. Live only on Hulu.

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Get your tickets today. AX.S.com. Do you feel like, you know what I'm saying, the accomplishment more from the things that you've accomplished, or the things that your sons are accomplished. It's a combination. You know what I mean? It's a combination.

It's real special to be relevant today. You know what I mean? And back then as well. So, you know, we want. You know, we want. So, yeah, man, it's just been a beautiful journey. What would you say is your biggest accomplishment if you had to pick your biggest accomplishment

at this point right now? Personally, it would be my key. my family. Business-wise, it would be the foundation that I have laid where the South is concerned. You know, I'm real proud of that because, you know, I was there and I understood, you know, the things that one had to go to for this day to exist. You know, they weren't trying to give it to us. You know, that's why I say the East Coast piece of bread, West Coast piece of bread, we're the meat. They can't have a sandwich without us. You know what I mean? That's not a real chewing one. Okay, go ahead. Everybody got one. The whole room, like, shit, I got one. I got one, man. What happened to me? Ooh, shit, man, he righted up.

A lot of you don't know that the girl boy didn't even know each other when you put him together. Yeah. When you talk about that, I definitely know I 85% is going to know about that. Yeah, rest of peace, Bushwick Bill. These are ready ready. You got a chance to meet Bushwick, man. Yeah, real good dude, man. And he knew who he was, which was mind-blown. Yeah. which week was he was that way and psychopedic but uh definitely they was all strangers nobody knew each other i shook the city inside out and tapped into these three personalities

that i wanted to come together as the ghetto boys and uh i had a i had a plan because i had just got rid of the other set of ghetto boys because they told me the subject matters that i wanted to speak on was uh too deep so i'm like okay y'all get y'all ass away for me and I was able to tap into the others and we you know just like re-interated that movement that had already started and the rest was history yeah but when you say you shipped the city upside down like why them why those three like what did you hear that made you know that Scarface Willie D and Bushwick was the combination because I'm gonna tell you when I knew when they made that album cover and Bushwick had his eye fucked up and he was a that's the

the type of shit back in the day that it'd make you, even if you never heard of the ghetto boys, you pick up that shit, you want to know what the fuck was said on there. And how did these niggins get in the hospital? This is before makeup. Right. You're like, you know, fucking Michael Jackson's shit wasn't this good. This got to be real. Yeah, and they was rolling them

through the hospitals and they were like, fuck the doctors, nigga, we got them. And then I had to get grown to figure out, damn, that was real, real. Yeah. Yeah, but no, I knew that because of what everybody brought to the table it was something that was different and unique, you know what I mean, and it wasn't a situation where they were imitating, you know, nobody. So I, you know, I respected that everybody had

their own thing and I just brought that shit together and put it in the gumbo and bam, you know, turned out to be what it was. But as far as that, when Bushwick got shot in the eye, you know, when he, he said he's going to throw that girl baby out the window, you know, you know, You know what I mean? And he had the gun and cocked it. I kind of think that that gun mail went off. She didn't quite shoot him in the eye. You know, Bushwick used to drink that everclip.

Yeah, that's some strong shit. Dang. Straight? Yeah, straight. God. Damn, no wonder. I'm glad I kept that kitchen knife. Let me ask you this.

It definitely took my bag. See, that's the type of cause that you get when shit like that happened. So it's like, do you never just like, man, I ain't in the mood to deal with this bullshit right now. Like, people calling your phone all night with shit like this. Yeah. You know, that shit can be stressful. Every time you answer the phone. I need you, Jay, I need

Jay, I need, Jay, hey, Jay, please, man. Please, my chain, man. They got my chain. Somebody got my chain, man. They got my chain, man. I got that chain, man. They got that chain, man. Please, somebody wake up. Please, man, my chain, man. pregnant, come on, um,

please. I mean, I hear him with my chain, right, they got that chain. Oh, I've been calling you all goddamn night, man, please, man. Please before the sun come up and he'll be on Instagram.

Don't let them know they got my chain, man. They don't need, nigga, no, uh, uh, please. Please. What do you do? That's a great question. That's on one line, then the other line,

like, man, please, hey, dude doesn't shout itself, man. You got to come down. That's on a whole other line. Yeah. Yeah, no, it depends on if I, you know, if I, you know, if I fool with you or not, you know, because it should be so plentiful until you can't answer all them calls or you can't even respond with all them invitations.

Right. But if you're family and friends, then we're going to make something happen. How do you establish who family and friends are, because I know everybody want to be your friend or family, especially when they know that you do what you do. So how do you navigate? What, you know, if you can give that out, what's your process of doing? being able to look at somebody and say you worthy of my time. Right, how do you, like, don't just be asking me because you know I can.

Like, this is legit, you know what I'm saying, family matter. Trust is something that's earned, you know, you don't just get out of way. And during time, trials and error, whatnot, you're able to, you know, establish bonds with some, and then there's others that's close to people that, you know, I love, and that's enough. you know what I mean so it can be indirectly and if

you know what I mean you're good with family then we're gonna put some shit in motion make something happy man it's probably been so long so somebody tried this thing it's the 80s

it ain't had no problems of your old like that so you're dealing with everybody else's issues like how do you get to a point with like what What do you put on those people whenever somebody has an issue or somebody call you with something like, is it just automatic, all right, I handle it for you? Or do you say, all right, well, what did you do?

You know what I mean? Before I step in. Yeah, definitely you have to weigh out every situation. You know what I mean? I'm not the type of person that like to just jump in some shit being wrong. You know what I mean? I want to establish, you know, the whole, all turning shit over all kinds of ways. To see, you know what I mean?

That was one of the things like with Biggie and Tupac back in the day, you know, when I was asked to mediate that situation. I couldn't do it, you know what I mean, in a stand-up situation where I felt good about doing it because it was just some things I would have done differently. Prior to it to that point? Yeah. Okay. You know, or even after it even happened, after he was shot.

this was a lot of missing shit so if it's shit like that then you know I'm wise enough to I can't I can't be no crash dumbing right and you've been around and been established as a respected person since all of the eras of hip hop right like since the 80s and 90s

and you seen the 2000s the 2000s the transitions and all of these beefs and things that have gone on so like now with the young and the youngsters with this internet which has changed the entire game when you know motherfuckers is just putting the phone up yeah bitch look at the gun right here

I'm gonna shoot the shit out of you like do you even feel the need to even get involved in this type of stuff now because you know the internet has changed what respect at least in my perspective has changed a level of respect because people aren't as influenced by what you may have laid down

they're more influence about what the people are going to say in them comments on that Instagram yeah yeah no it's definitely a different day And that's the reason a whole lot of them dying because of that internet. You know what I mean? The information where power is concerned right now is this would have happened back in the day if it was like that. You know what I mean? If everybody knew where this person was that they wanted to hit or get at by punching a button,

it had been a bloody mess, you know, even back then. I said it would have been worse back then because you really hate to be what you said you was back then. Now you just got to be surrounded by some people who do the things that you say back then. I feel like, you know, just growing up in the environment I grew up in, you wasn't just able to say shit and walk around. Now, we're going to see about that. So now it's like you can put insurance on yourself with the Internet. So it's like, do you feel like it's something like if somebody make a call and say, hey, man, my chain. My chain.

And then they got it all on the web. They're talking like, yeah, I'm going to do this down the third, but then the best. background they calling you to fix it do you feel like even if they family or friends you are still intervening that or is that one of the situations where you would say no i'm straight well it depends you know what i mean it depends you know i uh you know one is campaigning for the laws and different things then y'all handling that with the laws right you know what i mean but if there's some things that's under the radar that uh can be done without you know jeopardizing myself or family and that's cool yeah so it's gonna be done with wisdom but being

from where you're from DC yeah you're absolutely right you know DC man that's one of my hottest markets oh I know oh yeah I know we love to get old boy like I said I seen Scott Faye I worked at a barbers shop I started working when I was nine years old as a brush boy in Bluebirds barber shop with Georgia Avenue and Nick Scott Faye walking up and down the avenue by himself in the 90s I'm talking about like 98 you know what I'm saying and it's it blew my mind because he was a regular dude people was coming up to him getting him to sign autographs and he ain't had no security he was just out there so it's like the people really loved y'all right because the things that y'all was saying was

really what was going on in nine vines saying and that's saying and that's why it's his whole gym to get shit like the artist's of respect you're gonna keep going with the book series and expand the empire what's the follow up the realest niggas I ever met on the planet was from D.C. You know what I mean? He's a real nigga. I made him. Thank you.

You know what I'm saying? I appreciate it. You know what I'm saying? But like if, you know what I mean? With the honest side's of respect like he was just saying, do you feel like it's more game that you can give out?

It's got to be. You feel like that's the best way to do it these days, though? Do you feel like it could be presented in a way where the youth are getting a little? Hell yeah. He got the audiobook, too. You don't want to read and you're a hard-ed niggins, just listen.

Shit, you can't, you're fucking up if you don't want to read or listen. And you're going to do want to do. And there ain't no speed read either. No, it's very, it's very relaxing and comfortable. It's relaxing, but I mean, the attention span of now is 15 to 60 seconds. Yeah. That's the attention span. If it ain't in 15 to 60 second intervals, it's hard to keep some of a young person's attention.

You know, I got a 12-year-old daughter and she just, you know, me dad look at this look at this look at this look at this and like okay well let me figure out the last thing I looked at before you move on to the next thing so just the way the information is consumed now do you think that or would you even care to change the approach and get the information out yeah just to different ways of communicating all the time you know what I mean but I think you know some things like book audio that's going to be there forever for those who you know can embrace that you know like I say everybody elevating only go up you know to a certain level and you have to figure out ways you know how to

communicate with them now with me it may be hard for me to like to communicate with a man his elevator stop on the second floor you know what I mean because my shit go all the way to the top yeah you know what I mean so somebody else may have to talk to him yeah I heard you say something earlier that I want to backtrack I don't know if you think if I caught this but you were talking about the spiritual gifts and the natural abilities yeah could you speak on that because a lot of people gonna hear that and they're gonna want to know more about that like a lot of like trusting your intuition and believing in yourself and things of that nature yeah well I knew that you know seven eight years old

some special shit was going on with me that had to come from up above because I was able to my mind was on a different page compared to the age group I was surrounding myself with. You know what I mean? I was gifted in a lot of areas. And you know, once I matured, I understood that, you know, what my spirit, you know, that intuition, that discernment, that exists in me, I started like tapping into that

and making business decisions, personal decisions based on that discernment and intuition. So I tapped into what the real power was where that was concerned. So I nourished that relationship, you know what I mean, with my discern and intuition, you know, my spirit-led situations versus making decisions on man-made shit, you know what I mean? So that made all the difference in the world where my success was concerned to be able to tap into that power that was greater than, you know, all the education you can ever get.

There's something happen to make you do that because that can be scary. You know what I mean? One of the things that, you know, what happened is your brain on talking side of your brain more consistently than anything that's going to happen to you in your life. So how do you get over the fear of, man, I can't just being afraid of your own energy? Yeah. It's a process of your relationship with the creator.

You know what I mean? You know, the stronger that relationship is then things make more. sense to you when he's speaking inside of you, you know, to other words, to stay in darkness and to never like feed and nourish yourself from a spiritual point of view, you don't evolve on that level. But once you are able to do that, then, you know, it's like rewards come that don't come to the average. Okay. Another one of my personal favorite moments is a video when Pimsy poured that salt on that cow's back. Was that at your, uh, right? Yeah, yeah. Put the salt on the cow back.

I was like, good, it's been now, you own the ranch. Yeah, you got to talk about the ranch. You got to talk about that. When you get to the level of success, whether it's 100 acres or whatever your ranch in your mind is, I feel like that's how you top it on, like to me personally.

Yeah, no, I definitely, I have a thousand plus acres. There you go. You see what I'm saying? Yeah, like 300 head. That's a thousand. football fields who don't know what the acre is. Yeah, a bunch of horses and different things. And I tell everybody I season my cows where they're alive.

You know, I sprinkle salt on the ass and everything. Man, that's where it came from. That Nick, Pepsi hit that with the salt. You know what made you want to do that? Like, because you had already had the car dealership and, you know, multi-million dollar record label. Like, what made you say, you know what? I'm gonna get a ranch and get some cattle.

Was that a business decision or more personal? Get the fuck away from everybody. It was a combination of boat, but that was a dream. I started dreaming about riding to the penitentiary to visit my uncle with my grandmother. You know, just looking at land. That's in the book.

You know, the only time I had an opportunity to get out of the hood was to the penitentiary. I'm in a backseat dreaming about land. And, you know, who would have known that I would bring that to fruition? That's where the seed was planted. You also have an island as well. A couple islands.

Excuse me. A couple islands. I don't mean to get on in your business and shit, but where they sell islands are. Like if you came up on the paper, like, what the fuck you buy an island? You know what I researched, I went and looked at islands in Nicaragua, Costa Rica, the Bahamas, police. You know, I researched all of them places, man, landing on water, in the airplanes and shit. You know, looking at them islands for like a year or so before I made a decision. Yeah.

Yeah. And what made you want to do that? I'm sure you weren't riding on no planes and shit to the penitentiary. No. So what made you want to get an island? The power of tranquility. Like, I'm attracted, like, all my spots, you know, I tapped into the power of having isolated spots. You know what I mean?

That tranquility, that peace and that energy you get from those spots but benefit you in your business, your everyday business decisions and shit like that. So, you know, I love that privacy and being able to walk around naked on my land if I want to. That's what the hell J. Prince got going on. You hit me low.

Walk around naked on the land. It's your. It's your. Shit. Kyle's probably like, let this nigger. It's like, yeah. He'd go, look. So I wanted to ask you this. This is a crazy, right? People come to you for everything and they ask you for advice about everything like who the hell you get advice from is who you listen to I'm not saying like

in that type of aspect but I'm saying like if you know hell should get overwhelming sometime and you got to unload and talk to somebody and get some game back and giving out so much yeah you know I have a few friends you know that I like I respect everybody in mind and I understand that I can learn something from from everybody so you know I bounce things like off a friend you know my old man me and him used to really be tight he's no longer here you know my mother and my father gone so uh yeah i definitely do that me and hoover have an opportunity to speak a lot of times sometimes how's he holding up oh solid you know what i mean one of the most solid individuals i ever met and uh we're gonna be bringing him home soon that's good to

hear that's good to hear right there that's necessary see on that as only you You could. Yeah. How did that, how did you make that connection? You know what I mean? Is that prior to him falling victim to the system or, you know what I mean, that you make it afterward? No, it was after the fact.

You know, Chicago is the first city to embrace the ghetto boys, embraced rap a lot. And when I start traveling out there, you know, I told T. I said he subpoenaed me to come and meet with him. you know, in a penitentiary. So I went and met with Larry Hoover in the penitentiary and we had an opportunity to like check, you know, chop it up and we realized that we was too like-minded individuals.

And, you know, that's when I decided to do that intro on the Ghetto Boys album. I said, we can't keep this to ourselves. You know, let me allow this man to have a platform where his voice could be heard and in the midst of Fizz and everybody threatening me not to do that you know what i mean all kinds of shit kicked off around that situation we got it done now is that

how you found do or die being as though you had that relationship in chicago yeah yeah that was part of it but i had always had like street team members in every city around the world you know what i mean i had a street team uh crew that let me know everything that started to buzz And when that happened, I went and got do or die. Barry Wise, the owner of Jai Records, I got do or die a day before he flew to Chicago with a briefcase full of money. So while they in my office, we're getting ready to sign,

Barry and Wise called them on the phone. I thought they were bullshit. You know what I mean? One of them said, I think, A.K., it's Barry Wise on the other line. He said he got 100,000 cars. for us or whatnot so I said give me that goddamn phone I'm thinking they're trying to leverage and get more out of me right and that barrier wise you motherfucker I said yeah you motherfucker click that's what it is like so you know I don't

know if a lot of people knew that you know do or die if you even if y'all know who do or die is if you don't do the research but like was that the first non-southern act that you signed Uh, I don't think so. I don't think so, but it definitely was the first Midwest artist that I assigned. Yeah, yeah, West Coast. Yeah, that was West Coast. Rolling 60, Humble.

CJ Mac, yeah, definitely, CJ Mac. I know about CJ Mac. Dude, uh, KF Mac videos did they interview with him, man. Yeah. Yeah, that's what it is. And now, you know, that's one of my favorite groups. You know, the Midwest music influenced me heavily growing up. too so did you have a say in the content that they was putting out of you was just

like you know what y'all do y'all thing i'm gonna get y'all the freedom to do what you do yeah yeah i just roll with the flow you know what i mean at the time it was twister and all of them was doing their thing together so shit i rode with the flow let me ask you this what um like what do you feel like it's missing from the music game on outside on the black side of the culture right now we got so many outsiders you know being the influence what do you feel like needs to happen for that for that wave to come back the whole creative control like it was i think it would be a beautiful sight to see a lot of these guys unite their power and uh you know bag up from uh you know a lot of this foolishness that don't mean nothing you know i would like to see uh structure

in the game to the extent where they would unite that power a little more than than I'm witnessing right now because it's almost like they become prey. You know, the rap game right now is a dangerous business. Vicious, like, you know.

And the only way, they have to put more protection on their ass, you know what I mean, just value their whole movement more because there's a lot of weaknesses that, you know, people are going to take advantage of you have to understand that you know when you leave your house your objective should be to make it home safe and in order to do that you have to put different

things in place where that happened every day yeah some scoffa said we're in this shit so we stay true and since we banged and we do what OG say do yeah what do you think or could you give advice to youngers about the importance of listening to your OGs I mean not just somebody who is saying they're OG because they older than you or somebody that is trying to put a gun in your hand and nothing but somebody who's really trying to help where how do they decipher who to be respected who is to be respected and who is to be neglected you know you you decipher that by by truth if you recognize what truth is you know I mean it ain't about listening to somebody with more money over somebody with less money

It's about listening to truth, listen to realness. And it's a thing that's called a track record that one can tap into to see, you know what I mean, how this OG have lived or what is he, you know what I mean, what happened with him. You know what I mean? That would be one of the first things that I would want to do is, you know, check that track record out. But it's so powerful to be able to embrace wisdom and to learn from somebody else's mistakes. Versus, you know, you're having a trial and error, you know, have to stick your hand and fire to get burned and bleed that is hot, you know. So that would be my advice to them, man, tap into some wisdom because, you know, when you live a certain length of time, you learn some shit. Exactly.

And that's what I'm saying, man. We could never, we could never replace or repay you for the time that you have spent here today. We could literally sit here and ask you this shit all day, man. And it's just, just know that you're one of the people that we've always looked up to it, modeled our business after. And we wanted to get the chance to give you the flowers while we still could. You know what I'm saying? Sitting here with you and just being able to ask you these questions, you know, from, you know, listening to all these rap-a-lott hits because that's what we do, just, you know, paying respect to the old geez.

We really do love old-school music. And then it's like for you to be here right here. It's not real, man. Unreal. You get what I'm saying. Because you grew up watching and listening to this voice, you know what I mean? And at a certain point, this voice was just a voice. And it was, you know, so light years away from your reality. And then, you know, for us to get to a point where our reality has been able to smash into that voice

and have it sitting right next to us and talking to us is something that, you know, for anybody watching this name, it's possible. Like anything is possible because I know. growing up where I grew up and listening to all this stuff that y'all put down like I would be lying like you said I would be lying if I said that oh yeah one day I'm going but to get to a point where it happens it's just it's the greatest feeling in the world man so thank you and then it's like just being in our own industry with the entertainment and the comedy and then this media you know we turn down a lot of shit

just to stay independent you know what I mean and it's like it's stamped in us and you showed us the value of being independent and what longevity does when you are independent. So thank you for that, just for that lesson. If nothing else, that's what we learned just by following your blue. Being able to know that what's yours

is yours and whatever, everything else don't matter. You only need to get yours. Like you say, let you yes, mean yes, and you know me, no. And everything that's for you or be for you and anything else, you don't need to worry about. Exactly. And to all the people who watch this show and they ask us who

who we respect and who we get gained from is one of those right here right here right here all the way if there's anything you want to stay in closing get us out of here with promo with give me one let me hold one i take the wine man give me to give me this one i take the wine loyalty then it got a crown on it and everything yeah yeah let's celebrate that word let's celebrate that with a toast of loyalty you know in the coming holidays and for a lifetime let's make it a lifestyle, you know what I mean, where we celebrate loyalty with everything we do because that's what it takes, you know, to be successful. We have to connect ourselves with some loyalty. Well, we get the first, we get the ass. What rap, a lot of records got coming for 2021?

Well, you know, Brazy, for example, you know, we're cooking up on Brazy right now. That's dope. That's what it is. Yeah, Brazy with the family and we're going to make some things happen with Braves. Get him out the street, man. Yeah, please. Please get him out. the only man I know that took 10 bullets and still alive yeah yeah yeah man was in jail with his own dad he said yeah he was like man yeah I shot my cousin he was like like on accident no like on purpose that couldn't have been his first cousin they they had to be like his third cousin you do too much shit with your first cousin you could just fight that nigga god damn yeah but yeah man I'm definitely a fan of slim music we got to get the movie too when the movie

coming out oh man you know I was uh I just heard that Denzel Washington son wanted to play me so I was excited to hear that so we're gonna we're gonna be moving forward on that song I'm like yeah put pimps in it I want to play him I auditioned I got it trust me you know I mean that's what it is but yeah man thank you man this is yeah yeah yeah keep all making sure yeah I definitely I got some books too so well look that's exactly what I was about to get that I do have a copy of the book and I have the audio book I want I need this I got to have a sign I'd rather be.

I got you. And if you ever need anything from the 85 South show, you don't never have to say it two times, I bet you that. Yeah, it is. No, sir. No courtesy call necessary. You see it here first, folks.

85 South Show, legendary episode, Jay Prince, rapper-lop records, all of that. I'm Carlos Miller. I'm Chico Bean. And you know, Prince, Marv Tide. Come on, let's get it. You did. God, damn, boy.

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