The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean - LS LIQUEUR | BLACK MARKET w/ Karlous Miller

Episode Date: November 23, 2023

FOLLOW AND SHOP:https://www.creamls.com/homehttps://www.instagram.com/lscreamliqueur/   || 85 SOUTH App: www.channeleightyfive.com || Twitter/IG: @85SouthShow || Our Website: www.85southshow.com || Custom Merch: www.85apparelco.comSee omnystudio.com/listener for privacy information.

This is an I-Heart podcast. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For My Heart Podcasts and Rococo Punch, this is The Turning, River Road. In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped. Listen to the Turning River Road. road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Join IHeart Radio and Sarah Spain in celebrating the one-year anniversary of IHart

Women's Sports. With powerful interviews and insider analysis, our shows have connected fans with the heart of women's sports. In just one year, the network has launched 15 shows and built a community united by passion. Podcasts that amplify the voices of women in sports. Thank you for supporting IHeart Women's Sports and our founding sponsors, Elf Beauty, Capital and Novartis. Just open the free IHeart app

and search IHeard Women's Sports to listen now. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeartRadio app, Apple Podcast, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Danny Shapiro. And these are just a few of the powerful stories I'll be mining on our upcoming 12th season of family secrets.

We continue to be moved and inspired by our guests and their courageously told stories. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Our IHeart Radio Music Festival, presented by Capital One, is coming back to Las Vegas. Vegas. September 19th and 20th. On your feet. Streaming live only on Hulu. Ladies and gentlemen.

Brian Adams. Ed Shearin. Fade. Cholary Roll. Chon Fogarty. Lil Wayne. L.L. Cool J. Mariah Carey.

Maroon 5. Sammy Hagar. Tate McCray. The offspring, Tim McRaw. Tickets are on sale now at AXS.com. Get your tickets today. AXS.com. Well, since you're going to go ahead and pull me up, we might as well get this thing started, man.

We'll let him know black margin. Oh, we live? We live? No, officially. We live? You don't know what that sound means? You don't know what that means? That means it's big money on the floor.

You remember when Dollar Bill came into the dress room and he was like, what you're doing out here? You got money on the floor. That's exactly what this means. Exactly what this mean, man. Welcome back to the Black Market, presented by the 85 South Show. Yes, indeed.

That's when we go find the dopest people in the world who doing dope shit under their own, what they call it, reconnaissance. I'm just saying, independent, black-owned businesses, man. You know, shit, everybody don't be black, though. We'd have had a few minorities sneak off in him, man. So I guess we're just going to have, it's the black market, but everybody's welcome. You know what I'm saying?

So, yeah, man, welcome, welcome. Thanks, man, thanks, thanks, thanks, thanks, thanks, thanks, thanks. None other than my man, Charles Stevens, how are you living? I'm great, man, I'm great. Thanks for having me, man. Man, thanks for being here, shit. I mean, shit, you had to come tell these people about this dope-ass product you got. We're from Montreal, Canada, man.

Man, what you're doing in America? Let me see you, you passport. Who's starting all the damn fires up there, man? Trust me, I'm legal. I'm legal. I'm straight. I'm straight. Man, I didn't even know they had real black people in Canada. The way I'm living.

You never been? I've been to Canada. Okay, so. I've seen a lot of Africans and shit. No, no, no. There's a big, actually, there's a big diaspora, like, from Africa, from the Caribbean. Exactly. A whole bunch of runaway slaves and shit.

But you know what? My family came from a. from Haiti, like in the 70s. Right, Haitians really be everywhere. Yeah, yeah, yeah, yeah. Except Haiti. Yeah, yeah. Yeah, I finally, basically, I found in Montreal, Toronto, New York, Boston, Atlanta, Miami, and LA.

Like, that's, you know, so. But yeah, man, it's a whole path, none of that I think about it. That's a straight line. Yeah, all the way to Mexico. But yeah, so that's the, yeah, so that's basically where the idea from L. came from because it's from my my heritage right from you know cremas is something that my grandmother used to do every holiday hold up let's go back because we didn't skip over the whole product bro let them know exactly what it is that you sell um ls cream it's a cream liquor like you know

irish creams yes we're tossing that to the side oh it ain't irish no more it's irish no more oh hell yeah i love it already so what we did we did a cream liquor inspired by asian cremas and Basically, Chimass is a recipe from Haiti that everybody, every family has their take on it, but it's homemade. Right. And it's, you know, coconut, cinnamon, vanilla, and nutmeg altogether. So it's really like, it's more like a chai sort of mix, you know, and it's... But it will have me on your ass if you drink a lot of.

But listen, this is gluten-free, all natural ingredients, low in lactose also. So when you're going to drink this, you're not going to, your stomach is not going to be hurting. people love it. You can make mixes with this and basically we're selling across the U.S. right now. I got to ask the black's question I can think of right now. If I bought this bottle, how much of this I got to drink to get towed up?

About three glasses. You'll be good. Oh, that's see. Now you're talking. Because you just skipped over all the liquor and started talking about nothing there. This is 17%. This is 17%. But especially if you make a cocktail with this and people the people that tag us on social media, they'll put this in the Starbucks

coffee with no shame. Go in to work, I do not condone this, but I'm just saying... I do. The hell? Yeah. Drink black liquor at work. They've been doing it. They've been sneaking vodka in water bottles for the long.

Get you some of this Haitian liquor. You know? But yeah, so basically we wanted to make an alternative to the Irish creams that everybody know, you know, on the shelf. So, you know, like, and basically be on the shelf right next to the big boys. Yeah. And just, you know, give an alternative in the category. Is this a summertime drink? It's all year-round drink.

So in the summer, people, they do like mudslides, pinoculators with this. During the fall, it's going to be more like, you know, the pumpkin spice inspired stuff. Yeah. Now, that's why you're going to make a killing there for some reason. I mean, there's a variation. People bake with this. People make cheesecake with this, Asian cakes, whatever cakes with this, cupcakes, you know. So, yeah, cookies, whatever.

It's a very versatile product. I think the most important thing about it is that there was never a black-owned version of a cream liquor. So everybody heard about vodka, jins, and so forth, right? But cream, we're pretty much just the only game in town, you know? Bert, what a Cups, man. We got all these black people in here. I want to drink liquor with black people. So that's yours?

You got your own cups, too? So that's yours? This mine? No, I want... You know, we got a studio full of black pick, man. I feel like this is a black-ass moment. I want to invite everybody to come have some. And pass around the ice too.

Come on. And we'll have a toast. Now tell me how you got started in the business. Yeah, so basically I was always an entrepreneur, but like specifically for this, it was really like, I remember I was at a family function with my wife, and I was looking at this homemade bottle of cremast. basically you know and I was looking at it I was like I've been looking at this bottle for all my life basically because every all the days you know the family we be doing it and so forth so I'm like I bet that if we take the taste of

cremas and we put it in the form of a traditional cream like and we mix the two together like and we put it on the shelf people would like it how did you go from my idea to right here on the table so that's the the tricky part right so basically once you go into the liquor business that's when you understand understand all the gatekeepers and all the story about liquor and whatever. And mind you, I am aware of the stigmatization of liquor in our community, which, you know, is not always seen on a positive light. But at the end of the day, it's still a business like any others.

And we spend so much money in that business, I think it's only right that we have our feet in it, you know? So that's that, to me, that's the way that I see it. So all of that to say, once you have an idea to come to the Ligar business... I know it's good because they didn't even wait. I thought he was going to do a toast or something. Y'all going to be the drunk-it-up before we even get to the... Hold it.

Ain't nobody told you to taste nothing yet. Come on, I saw somebody give up some, man, give me a little bit more of that. Man, hey, calm down. And y'all make sure Javier's drunk-ass get something, too. Oh, wow. That's my little drunk partner. man. He'd be trying to get through his work first. Oh, he's not, he's not going to deny it.

Right. He's not. I love that little dude. Every time we go somewhere, we got too much liquor, I'll be like, shit, I take some. Yeah, man, we're celebrating the day, man. So yeah, we want everybody there. No problem, man. So tell me about Canada, bro. You know, like I said earlier, we don't get to hear too much from the black people up there. Yeah, I mean, it's funny because we hear everything about true guys.

That all ain't just a lot of shit. So when, like, give you an example of the culture up in Canada is like when you watch the news on TV, for example, like the first, the first segment is actually going to be about what's going on with politics over here. Most of that shit be lies. You know that, right? Yeah, but like, so basically what it is is because the U.S. is such a big country has so much influence on what happens in Canada. there's a reason why like any type of you know so basically everything that you guys consume we consume over there also whether it's it'll be 85 South for example where are they watching it of course don't you got analytics like come

on man I'm talking about the streets man fuck them you guys never did a show in Toronto no that's your loss we tripping that's you lost stay right it down yes sir put calendar on our hit list yeah a hundred percent and You gonna have some? Oh, okay. You gotta ask the ladies, bro. Of course. You know, you never know with these ladies.

And big shout out to the poor minds also, so the girls from four minds also. Bro, don't you just love them? I heard you been over there. What took you so long to get on the black market? Bro, y'all so gentle with this ice? Ma'am, you ain't gonna have nothing to Coatwick.

You are. Yeah. Calm, you're awesome. Okay. Okay. Okay. Okay. Okay.

Where is your product available? Pretty much everywhere. Like in stores, we're in 12 states right now, but we can ship pretty much like in all the states. So just to like you know how it works is you have the bottle, for example, but it's not because you have the product that you can sell it. sell it in a state, right? You need a distributor. And the distributor are all white-owned. So they're already family, you know,

the family from generation generation. So that's the problem with this industry right now. You might have to hire some white people to make it look like the front. Hire the white folks, sending them over there to do the bed. And then when they were like, who's in charge? Like, I am.

And they were, what, you trick this. We got to start using racism to our advantage. Yeah, it's hard to do that with social media these days. Right. You're right. They always know who's behind the product. But I think also it's a testament because, you know, even if it's a joke or whatever, like, I'm proud of, you know, what me and my wife has built, like, as a brand. And I want to showcase that.

And it's funny because an investor told us that is like, oh, you're never going to succeed. You need to put, instead of putting your wife in the ads, you need to put a white woman with blonde eyes and with blonde air and blue eyes this the investor saying one an investor like in the past you probably ain't good at investor because he's sleeping on some good shit i already know how it goes right you want to have you want to have some cream mccourt with us you can't just say liquor when you you got to pronounce ice it's a little cup yeah all right here go take this one i'll make another one do it go take this one all along we ain't ready yet we're going to toast all together we're going to toast all together thank you thank you

Nothing. This is the taste test right here. He brought it to America. The bottle is empty. We got a room full of black folks. Now this shit turned into a part after this. Then we know. I like the sound that it makes when it comes out of the bottle. You know what I'm saying? Everybody got a glass? We good. We're straight. Everybody come over here, man. Let's do it on camera. Yeah, let's do it on camera, man. Because we're celebrating you coming to America to promote your product.

Like as if the first time I'm here. No, I'm just saying you came over here to be on the black market. This, if you did, on camera, we're going to say that's the only reason of game. I appreciate the love. I appreciate the love. I appreciate, cheers, cheers. Hey, man, black people worldwide. Cheers, cheers, cheers, yeah.

Worldwide. Right, get your ass in here. Cheers, right. Cheers, man, cheers. Worldwide. Cheers, guys. Cheers, guys, cheers. Thank you.

That's, oh, that's good. That's good. That's something you'll be sitting around. Sipping on Christmas, cussing out your family. That's good. And like I said, this is the, like, for sure, cream liquors, everybody know. It's Christmas time, fall, stuff like that. But we found ways to use it, like, all year long, you know?

And that's the reason I was telling that people use it in the coffee as a creamer and stuff like that. And it's, you know, it's been, honestly, it's been really overwhelming to see, like, the love that people. people have been showing us, you know, ever since we've won our medals and, you know, we won the double goal at the New York Spirit's International Competition. Oh, were? Yeah, we did, we did for the taste of the product.

And I think for us, it's just like a testament to the work that goes into crafting a spirit that, you know, is there to take, you know, to be an alternative to the big guys. Like we said, we'll check this out. We gonna go, hey, Kim, who a real drink in here? We got any real drinkers? Give me some feedback.

What you think? Delicious. Would you purchase this for the holidays with the family? All right. Who else? Before the holidays. Thanks, my brother. Thanks, sir.

What you got me, lady? It's real smooth, real sweet. They don't have that bite. You know what I'm saying? I can see how you can easily get tow up off this. Especially if you're sitting down, and then you get up, you're like, whoa, wait a minute. You got that comeback.

Right now, what's really like a drink that's really popular when you're drink that's really popular when you go into bars is an espresso martini so so when you do when you do when you mix ls with a regular espresso martini recipe it takes it to another level most of the hotels and bars that we're in there they have some type of espresso martini variation with alice cream on top of having you know other drinks we do variations of other cocktails like the old-fashioned drink we do a creamy old-fashioned using Alice cream also. So we find ways that we want to elevate the conversation about cream liqueurs because that's our market that's our that's our thing but also

like I said want to find ways to people to drink it you know all year long you know what other you got any other flavors no this is the only flavor so because some strawberry are hit with this oh a hundred percent but it's really simple to mix it with a strawberry flavored vodka or you know like a little grenadena yeah but but a recipe that we have on our website is called, it's one of my favorite, it's called the spicy L.S. cocoa. It's two ounce of Ellis cream, one ounce of mango flavored vodka, one ounce of coconut reflavored rum, and a dash of Tabasco in there, you shake it with some ice, you pour that, I'm telling

you, blow your mind. What's the website? You said you got like recipes on the website? Yeah, creamls.com, cocktails, we have the store located there, you have the whole story about the brand. You know, we get people equipment. On our Instagram page, we have like milkshake recipes, like we have all sorts of stuff. What's the IG? L.S. Cream liquor, so it's one word. So, but just write L.S. cream, you're going to be able to find it, but with the liquor, yeah. I don't think you brought enough. No, because you got, you got to leave me some

of this. Because when I said, some strawberry of being in and lit, my man in the back, you said. No, but I mean, that's not even a question. You guys are going to have some bottles, no worries, you know? Bro, I can just see myself being somebody daddy with this right here, in a cup about this out. Y'all going to snow! Hold on, hold, hold, oh, oh. I can't go that damn snow. I can see that.

I can most definitely see it. We appreciate you stopping through here putting us up on game. You gave me a nice little drink. A hundred percent. You know, you got a nice lady over there. She wanted to sit on the couch with her socks on and something. And that's one of the reason, you know, sometimes when you finish work, you don't want necessarily to have, like, a big glass of vodka with some cranberry or something like that. Like a glass of L.S. on ice, sometimes it's going to do the trick, you know, so.

I can see this, you know how they had, like, dessert wine? Yeah. Yeah, this will be hitting good with a nice little pastry, some blueberries is on something, something like that. Some with some with some crispy edges. Yeah, definitely. Yeah, I'll eat this with some kind of fruit with some crispy edges. Just thinking, when you're going to see his face? You're like, hell, yeah.

Yeah, maybe like an old piece of something. I don't know. But what are them little, something, one of them fruit-filled type situation, a little Danish. Or if you're from the hood, a little honey boy heated up in the microwave and go good. You feel of me? A little honeyball with the icing on it. But I ain't going to hold you too long,

but I really appreciate you stopping through and putting us up, man. Thank you, thank you, man. Drop your socials and everywhere one more time so they can know how to get in touch with. For sure. So, like I said, it's Cream L.S. dot com to find the website. You have the store locator there and L.S. Creamleika

in one word on Instagram. You're going to find, you know, all the information you want there. You're going to see the growth of the brand. You know, we have a vlog also when we show the behind the scene of all the work. Last time I was here with on the Poor Minds podcast, like

I had my guide there following me too because we want to let people know also that it's not this industry is really close to us, to our community, and we're fighting to have more space, you know, in the categories. And it's a hop-bill battle because they have families, like, it's ever since prohibition. Basically, it's been like that. So you want to get into the state. You have to have distribution. And people need to remember that. So that's why people need to support. Like, even if

you don't drink, buy it, give it as a gift, you know. I'm going to be your American club, bro. Y'all need a brand ambassador in America. I'm plugged in. My guy. All right, man. Hey, man. My back's starting to sweat. That's how I know.

This shit good, man. Hey, let me ring that bell one more time. Let them know. There's some money on the flow, man. Cheers, man. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For IHeart Podcasts in Rococo Punch, this is The Turning, River Road.

In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped. Listen to The Turning River Road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Join IHeart Radio and Sarah Spain in celebrating the one-year anniversary of IHeart Women's Sports. With powerful interviews and insider analysis, our shows have connected fans with the heart of women's sports. In just one year, the network has launched 15 shows and built a community united by passion.

Podcasts that amplify the voices of women in sports. Thank you for supporting IHeart Women's Sports and our founding sponsors, Elf Beauty, Capital One, and Novartis. Just open the free IHeart app and search IHeard Women's Sports to listen now. Welcome to Pretty Private with Ebeney. the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Danny Shapiro, and these are just a few of the powerful stories I'll be mining on our upcoming 12th season of Family Secrets. We continue to be moved and inspired by our guests and their courageously told stories.

Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Our I Heart Radio Music Festival, presented by Capital One, is coming back to Las Vegas. Vegas. September 19th and 20th. On your feet. Streaming live only on Hulu. Ladies and gentlemen. Brian Adams.

Ed Sheeran. Fade. Glorilla. Jelly Roll. John Fogarty. Lil Wayne. L.L. Cool J. Mariah Carey.

Maroon 5. Sammy Hagar. Tate McCray. The offspring. Tim McRaw. Tickets are on sale now at AXS.com. Get your tickets today. AXS.com.

This is an I-Heart podcast.