The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean - Starlito in the Trap | The 85 South Show

Episode Date: February 17, 2023

Nashville rapper Starlito is in the Trap talking about the business side of the music industry and the making of the Step Brothers mixtape with Don Trip. Starlito also talked about jumping out in traffic to sell CDs to people and signing to Cash Money Records with Lil Wayne. || 85 SOUTH App: www.channeleightyfive.com || Twitter/IG: @85SouthShow || Our Website: www.85southshow.com || Custom Merch: www.85apparelco.comSee omnystudio.com/listener for privacy information.

This is an I-Heart podcast. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For My Heart Podcasts and Rococo Punch, this is The Turning, River Road. In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped. Listen to the Turning River Road. road on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Join IHeart Radio and Sarah Spain in celebrating the one-year anniversary of IHart

Women's Sports. With powerful interviews and insider analysis, our shows have connected fans with the heart of women's sports. In just one year, the network has launched 15 shows and built a community united by passion. Podcasts that amplify the voices of women in sports. Thank you for supporting IHeart Women's Sports and our founding sponsors, Elf Beauty, Capital and Novartis. Just open the free IHeart app

and search IHeard women's sports to listen now. Summer's here and with the kids home and off to camp, it's easy for moms to get lost in the shuffle. On good mom's bad choices, we're making space to center ourselves

with joy, rest, and pleasure. Take the kids to camp. You know what? It was expensive. But I was also thinking, you have my kid, this is kind of priceless. Take her, feed her,

make core memories. I don't have to do anything. Main thing, I don't have to do anything. To hear this and more, listen to Good Mom's Bad Choices from Black Effect Podcast Network on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. Every Tuesday, make sure you listen to Pretty Private. from the Black Effect Podcast Network.

Tune in on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Danny Shapiro, and these are just a few of the powerful stories I'll be mining on our upcoming 12th season of family secrets.

We continue to be moved and inspired by our guests and their current. courageously told stories. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. We can sit here and listen

the good music made by this man all day. This nigga don't make bad music, bro. It's time to get serious, man. I'm gonna go to work, bro. I told him to make sure he put together some pimper because I knew you was coming up here. You feel me? I know the type of shit you like. What's up?

You know this your first time in the trap, but it better not be your last. What so? I appreciate my partner for him. One of the realest niggies in the game, Jack, represents Nashville very well. Very unique individual, man, independent hustler, been in the rap game, putting it down for a minute. Build a hardcore, strong fan base that fuck with this nigga the long way, bro. Don't even do no shit like this. I had to put this shit together about three years.

Finally made it, man. He coming outside to talk shit just cause he fuck with me like that. Special occasion, man. Special occasion, man. So I gotta make sure we cover enough ground journalistically because this shit ain't gonna be happening like that. like that. One of, shit, a handful. He said it's, I only remember the last time he did an interview. Been putting it down in the rap game for a minute, man, got one of the

hardest catalogs in the game. My nigger, Starlito. to the trap. For sure. Appreciate you. Appreciate you for having. Man, how the hell you've been? Been all right, man. It's living.

That's what's up, man. What's been going on? Fatherhood. There you go. Foremost, you know. My daily. I'm a... I like the thing I'm probably one of the most normal rappers after.

Like, I kind of take pride in it. Man, what is normal? Well, I'm... What I'm saying, just on a life level, just kind of outgrowing some of the norms, the standards we build up within the culture of it, you know, try to just blend in and I enjoy doing regular shit. Yeah. Like, growing up so fast, growing up in this shit, like you said, I've been added for a while.

So kind of enjoy being at a different place. Yeah. When did you first start fucking with the music? Uh, a little over 20 years ago. I put out my first project. Yeah, yeah, we salute that shit, man. That's why we named our tour the ghetto legend, man, because we want to give a salute to everybody that we fucked with,

all the people that came before us. And it's like, being in the entertainment industry, man, Man, that's, shit, that's a milestone, man. Especially when they say they don't give you but 15 minutes. Yeah, that's true. Yeah, I put out my first project, 2003, so that was 19 years ago. Yeah. Yeah, I've been at it since high school, really.

But I put out my first project, like my sophomore year of college. It was pretty much out of the six months later. I was dropping out of college and getting a record deal. Yeah. That first record did, fresh out of college, man. What that shit hit like? Uh, it was like college in itself. It was like a line of cart.

Something to, uh, something to line from. It was fun. It was fun as hell, though. Yeah. What did your parents say when you like, hey, you know, Mom, I know I told you I was going to go, you know, finish the school thing off and whatnot, Yeah, I'm gonna be a rapper. My folks was pretty supportive

because it was, you know, it was chasing a dream. How long did it take you to convince them, though? Not saying at that moment, when did they know that you was good at rapping? I mean, around that time, it was like I was making a name for myself. I was like the guy around the way with the music between the neighborhood

and between the school. So, you know that it is. I mean, when you're building a buzz, like people coming to them. Yeah. My music, that was like physical CDs, mixtapes, you know. So people they know was in tune with my music. So it wasn't like a secret by the time I was dropping out of school. It ain't take a lot of convincing because, I mean, more times or not,

you go to school to get a job. You go to school to try to, you know, figure out what you're going to do with your life. And create some opportunities on the back, of it so my opportunity is like right in front of my face I'm like I'm gonna keep paying money out of my pocket to go to school I'm gonna go get some money you know you know a lot of times when people um parents be cool with them doing music or anything they got something to do with the arts it's because they like come from a musical family or you know an entertainment type family or you first generation entertainer or yeah yeah it wasn't

It wasn't none of that. Like, don't have a, like, super musical, like, background or lineage and any of that. I was, I just wanted to rap, you know. It was sports, it was basketball one night, and realized that wasn't going to take me too far. So, next thing I was the most interested in was the rapping, like battle rap culture. That was a time when, you know, people were rap well. You know, ciphers outside. I'm rapping the parking lot at the school

and the student union center. Yeah. Wherever a crowd of people are, you know. You used to be shitting on niggas in battle rap? Yeah, I mean, it wasn't just like battle rapping, like... Just rapping the best rapper. I'm the best rapper in the world, I take you a girl. Naga, not in 89, what the fuck?

Oh, you know, people are waiting. Yeah, you want to. The coldest, oldest, boldest, boldest. Bodice, bodice, nigga, you've ever seen. I don't need to wear no blue cheeks. That type, no, it wasn't that time, man. Now, I was punch lines and all that thing. It was, you know.

But I mean, I made a knife for myself doing that, you know, along with trying to figure how to get in the studio and how to make a song. Actually, you know, I guess that's still performing art, performance art, I guess. Just being able to rap, captivate a group of people. Then you put pen and, you know, craft songs. I think I'm so far removed from that.

But now it's like really into the song structure, songwriting, making something that you can feel, you know. Man, does it still surprise you that half of your fans probably don't even know that you've changed your name to start little? Yeah, it's interesting. I listen to some older music. He was talking about a super old song a minute ago.

And when I went by a Star, and it is kind of a trip, because a lot of people don't know that. You know, you got hip to my music in the last 10 years or so. I've been professionally going by a Starlito since I got out of that first deal. Yeah. Man, we changed your name around the same time. What was y'all done?

You don't want to know. You'll never look at that nigga the same. Just call him Jack. It was for the best. He made his mark, though. It's still a lot of people that only know him as his own name. A lot of people didn't accept Jack Thriller. The funny thing about that shit, too, is the niggas didn't want to call me that shit

back in the day, but they, not at them Jack. They go out of their way to call me the old shit. Just, you know what I'm saying? As a reminder, it's funny now. I knew the nigga when he was such and such. It's a time stamp. Yeah, for sure. I mean, I saw some people greet me and let me know how long they've been rocking with me.

rocking with me. It was the sign. What made you change your name? Why had to face a live? In part, it was like, like I said, I had a record deal, and it kind of, I feel like it ran his course. It was more or less stagnant. And so it was rebranding myself and kind of a make sure way to get out of the deal, if you

will. I was just like, okay, well, the rights to my recordings under this name. belong to somebody else. I'm just gonna put out music under a different name, almost. I mean, that was me trying, I guess, be a wise guy about it. And then it just stuck. It was kind of catchy. You know, I was already, like, kind of referring to myself as dead

within the music. I had a project called Stolito's Way, kind of playing out to Carlito's way, the movie. That shit hard, too, if you ain't never heard it. I know it's a lot of people watching from different pockets of the world. Fuck with that one. And so that, that project,

was like it was working for me and I just kind of ran with it from that from like a concept project to like shit got a ring to it because my original name that I like signed was too damn long it was all-star cash bills prints because it was like there was already a DJ I think named all-star so we couldn't actually register that name I was like I don't want this long guy's name and it was kind of like I ain't going to call myself the prince of my city forever like you know at 19 that was I guess the thing was cool at the time with it I'm like wow I was just hold on who was the king of the city oh I mean I think it was just it was kind of like announcing that I'm next up did got you it may have been successful

If you were, it was just, like I said, I was a teenager. I was the youngest person putting out music around my way at that time. Like, putting out my own music especially. How many times you had to buy yourself out of the contract? Oh, I think not formally, that didn't really happen because my first deal, it didn't generate that much money. It wasn't, you know what I'm saying? It was business.

I got in advance, and there was money being spent, but they serviced a few singles, and it kind of, at a point, it was like, just kind of go a separate way, just cut our losses kind of thing. So it wasn't like a buy-out kind of thing. Once it ran this course, I just didn't, I didn't continue to do business with the people I was doing business with at the time.

When you chose the name Starlito, what was the process of it? And what was some things that you had before it, leading up to Starleto? Like I said, All-Star, it was the sports thing, like from just being a basketball player and just want to be on top of my game, if you will. And the Starlito thing kind of kind from that movie at the time. Carlito's Way was one of my favorite movies because...

That's a cold motherfucker, too. The main character was just trying to get out the game. You know what I'm saying? He was doing that thing, like, get out the streets, get out the way, and it was, you know, the... Kept sucking them back in. Right, the lure, and I felt like that was kind of where I was in life. You know, like I said, I went to college and all that I'm not running from being educated or...

But I'm still, like, from where I'm from. And I wanted to use rap as a segway away from all that bullshit. So I felt like it was a parallel in that character. And like I said, just kind of play on words, play off that name. And I really didn't have like a, I probably went by something else when I was probably 15 just first rapping, but I didn't put out no music under the, you know, whatever the names was then. And you and Don Tripp got together and put the, put a whole movement in play, man. How did that shit come together? Thank me, Triplinked in like 2010, something like that. Y' God that was trying to sign a trip. I was doing business with Y' God at the time and it's a

when around the time when Don Tripp first signed with Interscope where he first had a big buzz he was like popping on YouTube freestyles going crazy and uh got they brought him to Nashville with him just had them on the road they passed through and we linked you know I heard the stuff thought he was cold came to the spot we knocked out a few songs and it was just kind of like yeah we we owned it something we should do some more music and at the time I was just watching the movie Step Brothers, like, on Loop in the studio. I just thought it was just some funny-ass movies. That shit, fun-ass movie.

Some activities. When the nigga put them motherfucking nuts on the drum set? And I was like, man, we should do, you know, we should run with this. You know, the camaraderie they had. It was just, like, grown-ass kids, overgrown, like, silly shit. Exactly. And I think that was the first song on the project we called The Boats and Hose. It was just playing.

playing out just quarky stuff within that movie and then shit fast forward over the next seven years we put out like three projects toured you know indie tours to it nationally off of something just kind of branding out there with stepbrothers if it would man that's some that's like that shit just feels so organic yeah it just kind of happened like i said nothing red type shit yeah for sure but it kind of from like being willing to give props to give it up you know a lot of times in the rap world man people like too tough for their own good or too full of themselves probably across the board even for what y'all do it's probably people that's cold or know y'all cold but they won't give it up for y'all

like no they can't that's it yeah man i don't know what that shit about it happens and so it was kind of rare like crossing paths like man it's a nigga cold and the same thing he's willing to give it up and we just put it together, rather than being like, okay, I know he good, and I know I'm good. And it's gonna be competitive or I'm gonna try the shit on him, I'm gonna act like I don't see what he got going on. It was more so like, where I see you coming up, I had been in it at that time with six, seven years professionally.

I also, I didn't wanna see somebody make the same mistakes I had made. So it was like whatever I could add to what he had going on. And for sure, it brought me up too. Because he was, like I said to YouTube, where he had a different kind of buzzed than I did. So I was able to kind of, like, take my underground thing, catch it up to speed, what was going on, like, on the Internet.

Yeah. And grow like a new audience. So you built your audience at a time when you actually had to go outside and do flyers and promo and radio and all this shit. Now you're seeing that people can just literally jump online, upload some shit, whether they know who these people are or not. And the shit, the sound may go viral. and people have to find out who the person is, it said to shit.

Sure. Sure. Yeah, it's different, man. It's different. I mean, it's technology. I mean, the time's going to change. It's about staying ahead of the curve and forward thinking. Because, I mean, every couple of years,

we get a new platform, we've got a new way of presenting. It's just information, you know. How would you introduce yourself to the new generation? Like, a lot of them watch this show. Or do you even care about that? I was just about to say, man, it's crazy, it sounds like, I don't, like I ain't. They find you, they find you. Yeah, I ain't that stuck on myself as far as it goes.

I feel like I've done what I've done at this point. I'm going to continue to do it as it makes sense. I was just like kind of go out of feeling. So if it finds you and it moves you, like, I mean, I'm startling, though. I make music. Like, it just kind of starts and ends up. Because, and everything, not for everybody, you know. It's like, I listen to some stuff, and I'm like, damn, I don't feel like that no more.

I ain't in that headspace. But I was right then, it was, you know, it was like a snapshot time caps with you. Yeah. Do you ever find yourself trying to, like, you're feeling like, damn, I wish I could catch that same hunger or be that guy one more time? Sometimes when I look at my old shit, I admire him. but like you just said I don't got it no more or when people ask me can I do that why don't you do that anymore right I don't think I I do look at it like damn it's different I feel different about the shit like but I'm not necessarily like

chasing that I'm not chasing no light I once had or otherwise because I just realized that's that's what that was whatever I was going through you know environmentally or just it's a time capsule like music I made in a given moment I just I wanted to be pure I wanted to reflect something that it's just like the human experience so like I sound different than I did you know probably a few you know smoked a few or whatever like just things to change your voice change your you know your temperament cadence everything yeah everything like like you said if it's hunger or like once upon a I want to be hurt so bad.

Now I got to the point was like, I ain't really talking unless I got something to say. Like, I ain't just, like, check me out. I'm, you know, like, nah. Do you still feel like you're underground? For sure. For sure, yeah. Why is that? Because I feel like my buzz or my audience is, like, homegrown.

I feel like I earn my fans, my audience, I should say, like one by one almost. And, like, it's non-traditional. Like, I ain't had a song on the radio in 12 years, something like that. I mean, I've had music videos play on TV. I use a lot of networks. And I format my stuff like a mainstream artist. Or, you know, I place it in the same marketplace.

But my whole thing, since I went independent. was to go against the grain and do it my way and if you build it there come kind of kind of thing so it's not like I mean I partner in and done business with with companies but there's nobody really like empowering what I you know what it is that I do no corporate interests not really not really I mean like I said I work with people but it's it's gonna be on my time and on my terms Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all.

childhood trauma, addiction, abuse, incarceration, grief, mental health struggles, and more, and found the shrimp to make it to the other side. My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential informant, but he wasn't shot on the street corner. He wasn't shot in the middle of a drug deal. He was shot in his house, unarmed. Pretty private isn't just a podcast.

It's your personal guide for turning storylines into, lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness, the way it has echoed and reverberated throughout your life, impacting your very legacy. Hi, I'm Danny Shapiro. And these are just a few of the profound and powerful stories I'll be mining on our 12th season of Family Secrets.

With over 37 million downloads, we continue to be moved and inspired by our guests and their courageously told stories. I can't wait to share 10 powerful new episodes with you, stories of tangled up identities, concealed truths, and the way in which family secrets almost always need to be told. I hope you'll join me and my extraordinary guests for this new season of Family Secrets. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

The OGs of Uncensored Motherhood are back and badder than ever. I'm Erica. And I'm Mila. And we're the host of the Good Mom's Bad Choices podcast, brought to you by the Black Effect Podcast Network every Wednesday. Historically, men talk too much. And women have quietly listened. And all that stops here. If you like witty women, then this is your tribes.

With guests like Corinne Steffens. I've never seen so many women protect predatory men. And then me too happened. And then everybody else want to get pissed off because the white said it was okay. Problem. My oldest daughter, her first day in ninth grade, and I called to ask how I was going.

She was like, oh, dad, all they were doing was talking about your thing in class. I ruined my baby's first day of high school. And slumflower. What turns me on is when a man sends me money. Like, I feel the moisture between my legs when a man sends me money. There's me money. I'm like, oh my God, it's go time. You actually sent it? Listen to the Good Mom's Bad Choices podcast every Wednesday on the Black Effect Podcast Network. The IHeart Radio app, Apple Podcasts, or wherever you go to find your podcast.

Do you remember Vine? It changed the internet forever and it vanished in its prime. I'm Benedict Townsend and this is Vine, six seconds that changed the world. The untold story of genius, betrayal and the app that died so that TikTok could thrive. From overnight stars to the fall that no one saw coming, we're breaking down what made Vine iconic. Listen to Vine on the I-Heart Radio app, Apple Podcasts, or wherever you listen to podcasts. If a baby is giggling in the back seat, they're probably happy. If a baby is crying in the back seat, they're probably hungry. But if a baby is sleeping in the back seat, will you remember they're even there? When you're distracted, stressed, or not?

usually the one who drives them. The chances of forgetting them in the back seat are much higher. It can happen to anyone. Parked cars get hot fast and can be deadly. So get in the habit of checking the back seat when you leave. A message from NHTSA and the ad council. Like working with people on some music shit. Like you said you've been in the game for a minute. Who left on your list of people you want to work with? Uh, that's hard to say. probably singers

and not too much on the rapping like to you know work with R&B artists I grew up

I was listening Toney Tone Tone whatever on the ride down but I was like that music don't sound like this

no more yeah when I work with like somebody in that in that lane you know if anything

but I just I like to work with people that want to work with me kind of thing. I don't know. That's why I work with Jay. Yeah, for sure.

I know that nigga loves work with me, man. Man, with all my heart. Fuck you, man. Don't talk to this nigga, man. Yeah, I don't oversteering myself too much. Yeah. Things happen all they're supposed to. 2003, when you was All-Star Cashville Prince,

what did the dream look like, and what does it look like now for you? So it was just like being hired, trying to, you know, get out into the works, like coming to age. Like I was, I said, what, 18, 19 years old, I put out my first project, just figuring life up, you know. Is there a certain level of place that you saw yourself that you want, like, if you was the, did you want to be the next 50 cent? Did you want to be the next Tupac or dreams like that? How big did you want to do it? Or did you just, was it really just about being heard? On one level, it was about being heard.

I think I could say this, like looking back when I just take my whole journey in. I think once upon a time I was like afraid of being successful and that's like a real thing. Like I, you think you want a certain level, success or appeal or whatever until you get it and you get close to it and it's like oh shit like it's a lot this damn too much kind of thing and so somewhere in my mind you know what was that moment though uh probably like sign on cash money even like i can remember being at the

the house that was on uh cribs or how i'm living or whatever beat t mtbb shows like it was at the the house in New Orleans, the jacuzzi in the middle of the living room and shit. I remember, like, pulling up there, seeing these cars, I was at a pool party, I think, Essence Fest, like, Summer 04. And I'm like, I'm around all these people that I've been watching on TV the last, like, five, six years or people. Like, I really listened almost to that music exclusively at the time. Like, you know, we're from the south, from the mid-south.

Like, that was a soundtrack to the hood. I'm like, damn, I'm right here amongst these people. And it's like, you almost ask yourself, like, what the hell I'm doing here? Like, I mean, I'm around this, nigga. I always feel like, man. Don't listen to me. I don't belong here.

And I remember being at a pool party, like, probably, like, you meeting, you're making peers of people that you, you know, held up in the starting to steam. How of respect this shit. What is that? They highly respected. Like, people you got the utmost respect. So, and eventually working with them.

Yeah. You know what I'm saying? They become your label-made, you know, your comrades. Your friends and shit like that, yeah. Like, damn. You know, it seems, at that age, like you said, to that point it was a dream, it was almost like surreal. And then you don't have no training and no practice for this shit.

So you just... Coming out of nowhere. Yeah. And I mean, I think being on, amongst people that had that level of success, you can kind of almost find yourself feeling out of place. Like, I think if I had to like view anything, it's not a regret, but like a mistake is like

trying to fit in instead of trying to stand out. You know what I'm saying? Cause like you're amongst all this, like damn, I need to move like this. So I wanna do what they've already done. I want to do what they've already done, when in fact I was doing some shit in my own way, or in my own lane.

I look back like I should have just kept shipping away approaching things the way that I was doing it that got me in those rooms, it got me around those people versus like, all right, how can I make something that fits in with their brand and stuff? And eventually, you know, I figured that out for myself. It's like, man, I'm gonna be the best version of me.

I'm gonna, there's nobody that could be me better than me kind of thing, you know. I think I, um, I made a lot of progress once I figured it out for myself. And there's nothing to be afraid of in time of success, because I don't, I don't measure that against what anybody else got going on. You know, and that's back to the underground thing. Hell yeah, the shit. Even, even still, though, you wanted the motherfuckers who made the underground shit work for them. Yeah. Like, you're successful at, and like, that shit hard as fuck.

What kind of tips and tricks and advice would you give to the next generation? Who want to follow, who see you do it and say, shit, I want to do it like Lido. He made that shit work. Um, got to figure out what works for you. I mean, I think for sure, like, being innovative. Like, I mean, I understand the question, but, like, you're doing it. You know what I'm saying?

and the brand that you're building is like, have your own terms, have your own standards. And like I said, you build it, they'll come. Like, I don't think I have a, like, a blueprint for nobody to follow, because so much of this came with no rules, like, so it was figuring out, like, why I think this is a good idea, I'm just, I'm gonna just match with it,

I'm gonna go with it and see if it's stick kind of thing, you know? I mean. You ain't had a deal, though, 12 years, right? Well, I had, like, distribution deals. Distribution deal. You've been independent pretty much since then. At what point did you say, you know what?

I'm going to do this myself. Fuck a deal. I don't need, I'm not signing with nobody else. I think I got this now. Oh. I know what they was doing over there. Man, just figuring out, like I said, I started to understand, like, the power to reach

of the internet. and just like direct the consumer. Like, that's where it was going, like out. We used to go to a record store every Friday and get the albums to come out on Tuesdays, but we had record stores that would sell the music early on Fridays. We just go to a record store and, like, physically pick up CDs. Eventually, I start getting my music from download links.

Right on your phone. Right. And I'm like, well, I mean, I can, I don't gotta press up CDs no more. I'm cutting out a lot of overhead, you know. So, like, I'm just a record label would not in general. It's artists that do it now more so, but they wouldn't let you drop a project every month. But they're out of the studio with the spot, so I could record music as fast as I could come up with it as long as they had some beats or whatever.

And I was like, man, I'm just going to just keep trying, keep chipping away and just, you know. I think I'm going to use what's right here in front of them. I'm using my resources. I'm like, I don't really, because at a point it wasn't even about selling the music. And it was just about being heard. Like, we used to press up all these CDs to jump out in traffic and hand them out and give them away. I mean, we sold CDs locally, but a lot of that was promo. You were saying, you got a promo disc.

Hell yeah. It's like, I know for a fact I had them sheds all way up until about. Until my first, my Cadillac caught on fire. I can't remember that yet, but I know when I moved to Atlanta, I broke all that shit up here. But I wanted to ask you this. You said Tripp introduced you to a whole new audience, the digital audience, the YouTube audience. When did you start seeing the impact and effects of that? Immediately.

Like, bro had a viral moment. I almost started his career. Atlanta was my son. Yeah. And I mean, he did a bunch of freestyles kind of the same format. It was just like him, the most basic handheld camera, he in the booth recording itself rapping on a very basic setup. But it's like no frills. This was rapping as pure as form. And he was having like millions of views out there. At the time, I probably hadn't shot three videos, five like actual music videos. I maybe had a couple that had some kind of production quality to it. Because being on the label, and at the time, like, music videos just to cost, like, five figures on the low end. So if you got a deal, it's going to chew your budget up to shoot one video at that time. It was like you got crews and setups. It was like shooting the movie.

Exactly. The setup for it was huge. As technology went to handhelds and, you know, a lot of, I don't even say, corners get cut is just the standard of how you do stuff is different like I said bro had the most basic setup you could possibly have and it was drawing people in so it's like damn I don't even that's not where my appeal comes from right but like we went from doing that music and we went and shot a bunch of music videos we shot like five videos for the first project and got like tens of millions of views

and that was new to me you know I didn't think I might have had one One video that had a million views at the time and um versus everything it was putting out was just like out of here you know how much was the videos that y'all was shooting how much did they cost yeah not five figures right no way near right no at the time i can't say exactly i'm not sure but um trying to think it wasn't like damn they're free like it is now especially if you buy a camera and you had motherfucker yeah i was gonna say we bought camera that was the thing we didn't Because he done triple shooting and editing his videos, right? The original stuff, when he was in a booth, I think he was, I'm pretty sure he was putting that together. So, yeah, all the way across. But by the time we was doing videos for that project, we were working with videographers and work with people, like,

buying some of those cameras, buying the Canon cameras, the handhelds. And I think we shot a couple of them on, like, red cameras. And, you know, this was 2011. It was, those, some of the- They changed the game with the videos. Yeah, it did. Some of those cameras and setups were like nice and elaborate,

but like I said, it wasn't, it didn't cause what it caused in a decade prior. People were shooting like on 70s back then. Yeah, I think I bought a couple 70s during that time. Yeah. But here, think about it, you buy one, and then you fuck around and get a video that go viral. Yeah, you didn't pay for it, no.

Sure. It's worth it, it's worth it? Or you're creating a job for somebody around you. Because we was buying stuff just to get people around. Yeah. Something to do. You figure out how to work this camp. Exactly.

Are you gonna be around in or even sitting here while I'm recording? Like, let's, you know, you got a job, man. That makes sense. Hell yeah. Yeah. Jack, you know, Jack used to direct a few videos and shit. Oh yeah, yeah. I did, my president is black with Jeezy. Okay.

You know, assistant director on that. A couple other... Yeah, you brought up Jesus, man, you had, you and Jesus had a hit when he was first really getting successful in the game, man. You got to catch that wave with him, too, man. What was that moment like? Yeah. Man, it was a part of that. Everything happened in real fast.

Yeah, yeah. It was the Grey Goose song that ended up on a little bit of everybody's mixtapes, and otherwise it was cool. A different Atlanta then was, I mean, I'm from Nashville. We just come to Atlanta to kick it and party. It was always, you know, a party city and just a different paced and back home. So that was cool to be a part of that, that whole way. It was kind of the tail end or the crunk era thing. And then trap music and street music.

It was born. Yeah, it kind of went somewhere. Because that was on trap or die. Yeah, it was. So, I mean, it's cool to have my journey, like, overlap with a lot of other people's that, you know, done some big things and just, even if I'm just a small part of those legacies and stories. Like, this is cool.

It's a cool thing to have work with. The biggest artists in certain moments of hip-hop over the course of, like, 15 years or so, you know. Man, I see you and Spitter putting together a nice movement. You don't even know that. People have been asking for that for a long time. I know you get on social media every so often and you see you'll get probably 15 matches. Man, go on 80 Pines South show.

Yeah. Every time they do that shit, I send it straight to him. You were like, Lido, come on, man. Yeah, every day. What's you and Spitter cooking up, man? We do to make some more music. We've been touring. We've done quite a few shows together this year.

And hopefully we might get in the studio today tomorrow. We got a concert down in Atlanta tomorrow. It's working. I mean, we go back 05, 06. Pierce, that's what I'm saying, to come up together. Yeah, like with mates at one time, we was on cash money at the same time. At all right.

We used to have, like, photo shoots and shit for, like, we had something for a couple. of shoes for like magazines and doing press and things like that together way way way back in the day what's your fondest memory of being on cash money oh one of them ones you never forget find this memory you still got that chain hell no i ain't saying like that who knows where it is it's lost in the sauce somewhere it's like that Man, I think I probably left on somebody dresser or something. Like, just living fast.

I was, I was thugging at the time. Once it was gone, it was gone. I heard, yeah, I heard plenty of... Why you thinking of that? I just wanted to tell you, man, it's like, you always rap, like, about independence and, you know what I'm saying? The business part of it, too, man. And we salute that.

It's certain artists that always push that type of shit where it's like, the music gonna be good, and they're still gonna be saying some good shit. So I wanted to let you know that that's why I fuck me. with it because that's what give me the type of motivation to do shit like this man is people like pushing for like

niggas to own their own shit and have their own shit man my finest memory in cash money I was just trying to make sure I answer that question was probably working alongside of being able to like witness

little Wayne in his element of you know him becoming a super super superstar because I grew up on his music and um so was a huge fan already working with them you know have collaborating been featured on the album and went platinum uh but like seeing them in the studios like it was that was an experience I I was on and um definitely soaked up some things like work ethic wise and uh also just like I I said witnessing it because it was like he went from in my generation or the era that I came

up in it was at least for my immediate peers it was kind of like our favorite rapper because it was close to our age or whatever and to see him kind of become everybody's favorite rapper more or less and I used to listen to his first album driving the high school yeah that shit great and uh just to be like amongst it like Whenever you had that run of 70, 80 songs, you know, features and whatever, it was some crazy stats. But, like, I was around, you know what I'm saying? I was around during that time. I was like, damn, you know, there's some of that I took with me and applied in my own way.

Not in the social process. What's your process now? Like, you're recording process. You recording the daytime or the nighttime? Man, whenever. Whenever I get the urge, like, uh, that's a process. It's kind of always as being. I try to keep a setup wherever I live.

So if I roll over out of bed, I can go press the buttons. Or if I just get an idea, I want to jot four lines down and just put this down so I don't forget it. But, I mean, sometimes I like to get outside of the crib and go to, you know, nicer studios, bigger studios, and feel like a rapper, if you will, or whatever. But it ain't really a daytime, a nighttime thing. You need some girls in the studio?

Not necessarily. Not necessarily. I mean, it doesn't hurt. It depends on what the vibe is. What kind of music you make? And I'm for sure having people around, you know, it's inspiring or, you know, even just kicking shit. If this was a studio session, something that we're saying,

like end up on the track or, you know, make for a concept. And sometimes a women, of course, is give you something to play out for it. Yeah, the energy would be different. See, we got to make sure we ask the questions. Because we'd be doing a terrible job of asking the fans' question and shit. So we want to ask questions that the fans would be like, man, why are you asking them? So, like, I got to ask you this. As a creative person, as a talented person, how do you avoid a get-over-writers' block or creative block?

I'm saying never did shit for y'all. It, I'm trying not to focus on it as far as a block, like, because I don't really even think about it like that. Like, I'm either, like, on it or I'm not. And I don't really trip when I'm not, because I feel like some of the best music, the best material I've come up with was, like, impromptu. It just was a feeling. It was just like, I got an idea, and I'm going to just try it. or whatever. So, and you never know what that'll come from. I'm gonna be, I've written a lot of rubs like in the car, you know,

and I wasn't intentionally writing. It's just maybe because I wasn't sitting still, wasn't focused on it by a sub and something comes. Let me ask you this, I got it. Because a lot of young, up-and-coming rappers gonna hear you on here, and they listen and they hear what you're saying as, you know, one of their niggas. So I wanted to ask you, what kind of like recording cheats can you give out to the young, unbecoming rappers. You've been an up-and-coming rapper,

like some shit that you figured out fucking round, and you're like, okay, if I do this, it'll improve this. Any recording secrets that you can give the people out there. I don't know if it's secrets, because everything's, everything's so automated. Everything's a lot easier to navigate as far as recording.

The biggest thing for me, was finding an engineer, somebody that could make me sound how I wanted to sign. Yeah. Because like I said, my voice has changed over time. I got like more a relaxed tone and like being able to rap like I talk and it still be audible. It still be, you know, getting the levels together. It ain't a cheat code today as it's in a mix. But I went back to college and studied a recording in the industry, you know, I think, in like 2009. And I was sitting in class, like, learning how to read, like, EQs and this part of the grab, you know,

looking at it from almost like a science level. Levels and shit. And I had been at it. I had been professional for maybe six, seven years at that time, but I, like, wanted to understand it better. And study your craft. Yeah, to me, that was almost a cheap color. It's not a specific, like, man, use this plug-in or,

Because it's about how you wanted to sound. But like... Find your sound. Yeah. But to me it was like trying to just understand it on different levels helped me. Because it helped me getting, I can work with almost any engineer

because I know I describe what it is that I'm trying to get out of. You know, I can kind of speak that language or I know what's going on on that screen. I think that the same thing like you said with videos. Like I know how to edit videos and all that. I don't like to, it's time-consuming, but I know how to do.

ask for, I know how to get what I'm trying to get out of, you know, out of a project or whatever. Yeah. You was talking about earlier about, you know, you appreciate being able to do normal things now. Yeah. And you're just more in the side of a relaxed mode. So, you know, with that being saying, you said, you talked about being a normal rapper. What was some of the ills of the gang that you could do it out? like man this ain't it like like the whole like status um like a lot of this ends up

feeling like you wearing a mask almost and uh the thing about it when you're wearing a mask all the time because in this uh as an entertainer a public figure or whatever it's not like I can go outside and just today and uh decide I'm not who I've been this entire time, you know what I'm saying? So I was pumping gas before I jumped on the road earlier. Somebody did the car next to him, lead up, ground, you know, and to me it's great. If nobody knew me and nobody cared, I ain't doing a very good job. But, you know, you got a, you know what I'm saying, that's like, ever present.

That's just what it is, you know what I'm saying? You can't run for it. I just woke up tomorrow, like I ain't doing music no more. That don't mean I'm not going to have that same appeal to somebody that's been tuned in already. So I say the ills or the downside of it is like when you put yourself out there for the public, like it ain't necessarily all positive. Everybody ain't going to like you kind of thing. Like being popular or whatever comes with another side to it, like be it up,

envy or whatever like I mean just like hood stuff like everybody don't like is everybody's not gonna like you'll come up you know what I'm saying and on the other side of that is like people will go out their way you know what I'm saying because you're up or because you're coming up just to they just make their self comfortable on the other side of that and so it's like I mean you got it's like the end and yin you got to take the bitter with the sweet it's not as if I would trade in and Success is just to avoid that, but it's just, that's the hills that we come with it. And it's just a lot of levels, too, man.

I've been through a lot. You know the game, Jack. It's the same all the way around. They don't. There's a lot of people out there don't. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. And every Tuesday, I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

On Pretty Private, we'll explore the untold experiences of women of color who faced it all. Childhood trauma, addiction, abuse, incarceration, grief, mental health struggles, and more, and found the shrimp to make it to the other side. My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential informant, but he wasn't shot on a street corner. He wasn't shot in the middle of a drug deal. He was shot in his house, unarmed.

Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcast, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness the way it has echoed and reverberated throughout your life,

impacting your very legacy. Hi, I'm Danny Shapiro. And these are just a few of the profound and powerful stories I'll be mining on our 12th season of Family Secrets. With over 37 million downloads, We continue to be moved and inspired by our guests and their courageously told stories. I can't wait to share 10 powerful new episodes with you, stories of tangled up identities, concealed truths,

and the way in which family secrets almost always need to be told. I hope you'll join me and my extraordinary guests for this new season of Family Secrets. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. The OGs of Uncensored Motherhood are back and badder than ever. I'm Erica. And I'm Mila. And we're the host of the Good Mom's Bad Choices podcast, brought to you by the Black Effect Podcast Network every Wednesday.

Historically, men talk too much. And women have quietly listened. And all that stops here. If you like witty women, then this is your tribes. With guests like Corinne Steffens. I've never seen so many women protect predatory men. And then me too happened. And then everybody else want to get pissed off because the white said it was okay.

Problem. My oldest daughter, her first day in ninth grade, and I called to ask how I was going. She was like, oh, dad, all they were doing was talking about your thing in class. I ruined my baby's first day of high school. And slumflower. What turns me on is when a man sends me money. Like, I feel the moisture between my legs when the man sends me money.

I'm like, oh my God, it's go time. You actually sent it? Listen to the Good Mom's Bad Choices podcast every Wednesday on the Black Effect Podcast Network. The IHeart Radio app, Apple Podcasts, or wherever you go to find your podcast. Do you remember Vine? It changed the internet forever, and it vanished in its prime. I'm Benedict Townsend, and this is Vine, six seconds that changed the world. The untold story of genius, betrayal, and the app that died so that TikTok could thrive.

From overnight stars to the fall that no one saw coming, we're breaking down what made Vine iconic. Listen to Vine on the IHeart Radio app, Apple Podcasts, or wherever you listen to podcasts. How serious is youth vaping? Irreversible lung damage serious. One in ten kids vape serious, which warrants a serious conversation from a serious parental figure, like yourself. Not the seriously know-it-all sports dad or the seriously smart podcaster. It requires a serious conversation that is best had by you. No, seriously.

The best person to talk to your child about vaping. is you. To start the conversation, visit Talk Aboutvaping.org, brought to you by the American Lung Association and the Ad Council. What have been some of the ills of the game for you, Jay? Some of your ups and downs. Man.

Um, Hose. You chose that. I chose him. Yeah. Yeah, I did that. And, yeah, if I could do it over again, I would have been wholeness.

Yeah, that would have, I said that's the only one of the only things. And I would have focused a little bit more, not a little bit more, a lot more on the business. That's something I would go back and tell the old Jack Thriller. Get the business part right? Get that shit right. It wouldn't right? And fuck them hos, yeah.

I thought you was out here, goddamn handling business, Jack. Now, I was out here, I was on a, I was just working. And like I said, like he was saying earlier, it wasn't even about the business. For me, I was trying to be heard. And then to the point where I was being heard so much time was just going by like that. And then next thing you know, like, you'd be one of the most famous broke niggas. You know what I'm saying? So you got to be, you got to be cognizant of that and pay attention to what's going on.

Because I was one of the first of my kind, you know, with that trendsetter pioneer. And so, you know, it's a lot. That's a good question. Did the money change, Lito? And you go from, like you said, you go from chasing the dream to having more than you ever thought you. You're like, you have a number. Then you get past that number. Now you're like, yeah, it changed you.

It changed your standards. It changed, you know, change what you think. It changed, not necessarily like a, you know. change you for the worst but uh yeah for sure yeah yeah i mean i should do this for free you should do this for nothing and like i catch myself in certain moments like damn i'm i'm getting this to do that for you know for something i would have done for free would have done it just for the sport of it or just the love of it and um i you know certain times i'm like man i got to um i got to get out there and just hustle you know because you can get spoiled yeah you'll get spoiled but you get used to like you

said once you figure out the business and you figure out to capitalize or make it work for you then it's like I catch myself and I've done it a couple times this year where I'm like man what um I'm doing features you know and and I'm trying to work with under dollars I'm trying to work with people that aren't hurt of trying to work with people's budgets because I'm like What's the process of getting the Lido feature these days? It's tapping in with whatever the contact. I'll put a contact out there or, you know, profiles and otherwise. Like, there's people that work with me or represent me in their regard,

answer the phone and mediate that kind of stuff. I don't really like to deal with it, hands-on person, unless I know y'all. That's why I don't do interviews. I don't like talking to strangers, really. But the business of it is like I catch myself like, man, I'm going to work with you. I'm going to work with your budget because, like I said, I used to do this for nothing. Like, just pay my dollar tuition. Like, go rap. Like, that's sweet, you know.

But it's a sweet lick almost. But, I mean, it is work. And for sure, I built it up to where it's worth whatever to whoever, you know. But, yeah, I mean, it does and will change you. That's, I feel like there's any job. Like, when you get to a job, like, when you get to a job. the point where you're a professional or you anybody working not working for money on on you know most levels so you know the money sometimes can change how you approach the work you know yeah how you react to shit too yeah you remember your first big purchase man when you start getting the money that you wanted these goddamn cool-aise are oh I mean, purchase a few things. I remember buying, like, at the time, like, a dream car and stuff like that.

Who was your dream car, man? That's color shit right here. At the time, I was one of a Porsche. I wanted a four-door Porsche. Oh, yeah, yeah. That was just, you know, coming up when I was, first time I rode in one, I was like, I'm going to get one of these. And to eventually, you know, get one. It was like, damn, I came up.

I remember just seeing it liking, and driving it, like, damn, versus. And truthfully, a lot of stuff, once you get it, it's just a thing, you know what I'm saying? I think just growing up, growing out of certain material things. I mean, I'm still along there. It's things that I want and I go get it. Or I grind up to the point of being able to get it

or you know aspiration to give you something to work for but I still want one the only reason they didn't get one because my dog got one I was like I can't get one now yeah I almost got enough to get mine I want a Batmobile like a replica Batmobile no a real batmobile Jack I'm like about to let you drag shit bro it's over I just want it I'm You give you a driver. I'm gonna have a, yeah, just have me a little Alfred-ass nigger driving me around. Your car, sir.

Thank you, Alfred. This nigga, Jack, on one, man. That's funny. And the crazy part is he would wear a Batman suit every time he'd riding their motherfuckling. I don't want him to know it's me. You don't think they're gonna know it's you, a nigger in a Batman suit?

What a... God damn it. If they're going to see the stuff, So am I. That's what I'm saying. You're too fucking obvious, man. Yeah, yeah. Somebody draw Jack Thriller with a Batman suit on.

Make him look like the real Batman, too. But keep him as the same him. No, cough my body out a little bit. Nah, fucking leave. Give him some muscles, but leave the stomach and shit. It's gonna have stomach muscles and shit. You know, man. You know, man, you fucking went into this media shit now, man?

I'm trying to figure it out, man, the same thing you said. I'm trying to figure out the hustle of it, like, trying to, I mean, I'm learning. I'm studying up on it, but, I mean, it's, we in the information age, but it's also, like, on-demand culture. Like, yeah. I mean, I got traditional cable, but I don't use it, you know what I'm saying? I watch what I want to watch, when I want to watch it. Like, we got everything. Yeah, that's the best part about this shit, bro.

I never thought that you would be able to pick what the fuck you want to watch on TV. Right. I got a five stick, $10 a month. Is it? I can watch everything, all the fights, all the porno, but I don't watch the porno. Yes, the fuck he did. You know this all they watch. Who loaded it up for you?

My boy, Sam, Sam Audio. If you need a five stick, me. I need one, Jay. Give me one. I got you already. Appreciate that. How many TVs you got? I got a gang of them. Give me about five of them.

Five TVs? Okay, cool. You're about five of them. That sound like, hey, it's on me. I got you. Appreciate it. So how you feel about it, like, obviously, like, you exist in that space, like, what we're doing now even. How you feel about it being such a populated space now?

It's underpopulated. You still think that's the case? Yeah, because you got to think. Think about it. As black people, man, we're at least 200 years behind in communication. Mm-hmm. We just watch people talk all the time on YouTube. It's the thing about it, bro. This is, we had that time right now where we got the freedom to communicate with each other.

Even if we don't necessarily like or agree with the content, we still need to hear the other opinions of other people who look like her. Yeah. You get what I'm saying? Because let them tell it. Like, we only let one percent. only let one percent of us represent us because we don't have no way to rebuttal yeah so you know I'm saying so when shit happens and they pick us the black story of the week we don't get we don't have no platform when we could be like that's not true right well that's not the real

story that's not it that's not all of us we mean like we need platforms like this where we can express ourselves and give our opinions yeah because we don't like we're not represented in a lot of places. Yeah, I feel that. I just, I watch so many things of, like, people, you know, it's like almost history. I mean, like, you, you asking me questions to catch people up to speed on my story, but just so many things, I watch people get out of jail, and then they tell they're giving their war stories of, like, you might have heard of this person, but now let's give them, you know what I'm saying, they got a whole running series of, yeah, this is all the crazy stuff I was doing to make that name for myself.

And it's like, man, that's better than, not necessarily better, but that's as captivating as watching a sitcom or watching. It's filling in a whole lot of blanks. It gives you, it fill out the character profile. Yeah, on so many levels. Like, yeah, this what you've been through? That, okay, now it makes sense. Now it's like, okay, that's the way that's,

that's why you are the way you are, because you've been through so much shit. Of course you don't want to talk about that type of shit. Look at what you survived. Yeah. Like we, you grow up like big in Tupac even. That was a, that was an era. That was a time.

Yeah. But here we are, with 25 or so years later. And you're getting first hand accounts of so many people that were right there. You know, and it's like, damn. I mean, they're gone. Of course, they can't tell their own story, but it's like, damn, this is, this is vivid.

Obviously, we didn't, like you said, we couldn't chronicle it in real time. It wasn't like people walk around with camera phones, like now. And think about it, you said 25 years. Think of how many people have come and gone in the last 25 years that haven't been mentioned in 24 years. Yeah. These, look how much shit they were able to accomplish in 25 years.

Them dudes was youngest he when they died. Yeah. And look how much shit they got. They're still trying to put out pieces of verses and outtakes and, you know what I mean? Still trying to put something together and keep that legacy going, man. That's impact.

I ain't think about it as an underpopulated space because it's so much to consume, but that's just, as I was like, the internet and, like, just... It's so much dope content being put out by black people that's not being recognized. That's like... There's so many other people that can just really...

the content off for free and do their version of the content that they saw because they know that the people that they're stealing from that ain't going to never get the same opportunities as them yeah you hear you see it every day so but as black people we are we like everybody like man everybody got a podcast it's not even that we are very underrepresented in the media space period man we need to take over media with the most entertaining people do you think you think that kind of comes with it is almost like a stigma or just a thought that all everybody's doing it because a lot of stuff is like parallel or similar like a lot of a lot of platforms a lot of people are are kind of doing the same or similar version or the I want to say

the same things but I don't know what works yeah think about it you don't think it's some motherfuckers out here in college who do some black kids doing podcasts about physics and graduating and dropping out of college. Look, the shit that goes viral is the shit that's picked by the people. Of course the podcast with all them fine-ass strippers gonna go viral. So you're gonna think that every podcast

is this type of content. But if you like shit, you have to find it. Yeah, as I do. And that's what I'm saying. Like, can you imagine what it would be like if you could flip the fucking TV and as opposed to it being just B, and a couple of channels with some black people on it.

It was a whole fucking channel of black people. Every one of these 800,000 channels that you got, 700,000 of them is black. Like, we don't have enough variety of shit to pick the shit that we don't like. It's only one or one or one or one of one of one. So, yeah, I encourage everybody to make a podcast or just some kind of media or content,

something even if it's like I said it don't have to be my favorite but that don't mean that it don't have to exist we got this thing about it only being one we need variety man we need to be seen as much as possible yeah I guess for myself because the ideas I add for like one in corporate sports and like I said just current things with my interests I'm just not that I'm not that outward or that candid. I don't really personally, like, I feel like we do have all those tools, but I don't like to overshare. I actually be in a space and feel like, man, nobody care what I think about that.

I'm sure somebody does somewhere, but to make that... That's what make people go by music. Yeah, but I feel like... That point of view. I feel like I've always done it through the music. And at a point, if I'm... For sure, like you said, it's a... space for it but I'm like if I commit out of this energy to doing it as a talking

personality am I going to take away from what goes into my artistry because I always like tried to weave what was going on around me like in the current sense like some of my projects or some of my raps even a time capsule like I'm like referencing things that are very much of the now kind of thing Right. I'm like, well, if I, you know, do it on this level, is that going to take me away from being able to do it as a writer, as an artist? See, this is one thing that I noticed about the internet, though.

The internet gave shit layers. You haven't seen the way that this shit works? It's like, they got this show, right? Where artists be in their neighborhood are just on the spot, where they can just drop a microphone down, and they'll rap a verse or perform a whole song. Yeah. And then they'll go to this other show. this other show where they can break down the lyrics, line by line, by line.

Then you can go do Tiny Dess, where you can just perform this same song where you saw a raw version, the same song where you just broke down the lyrics. Now they wanna see you perform it on Tiny Dess. Then they wanna see you perform it at the award show. Then they wanna see you do the remix and do a whole other video and add Lido to the second verse.

Then they want to see the techno version, and the TikTok got another version, and then the Instagram got a, it's like, this shit ain't just a song no more. Yeah. It's never too much, it's what have you done for me lately. Right. You gotta keep on pound them inside the head and whatnot.

And one thing about, you know, doing interviews and you exposing yourself and whatnot, there's some people that hadn't heard your music, but they'll see you on an interview and like, man, I like Lido. You know what, I'm gonna go fuck with his, This is just the digital age. Motherfuckers that have a TikTok of your voice,

of a line from your song. No idea what this song is. No idea that is your song. Then made 12 videos, this sound alone of your voice then got 220 million likes this last week. They don't even need the whole song no more. They will take three seconds of you saying, No, I'm Gucci.

And that shit is the trend. Bitches be tripping. You're out of there. Yeah. But I mean, for sure, that's what's going on. That's the way it is. But, like, man, as an artist, it almost, like, there's a part of me that I almost feel like

those processes kind of dull or, I don't know how to describe it. kind of doles out some of the... You're a purest. Yeah, I was gonna say the pure value of it. Like, see, my goal as an artist is to be the breaking point. I don't wanna, I don't have to be the number one. I don't have to be the best.

But when the conversation comes up in my field, I wanna be the nigga that changed the conversation. When they be like, oh, such as such was a great comedian. Oh, he wasn't fucking with Bernie Macdo. Oh, but. But ya, hey, but Carlos Miller, shut your ass up. That's all I'm, that's what I'm aiming for. I wanna be the motherfucking shift in the conversation.

I wanna be the breaking point that make everybody start arguing. Use a motherfucking laugh. They ain't fucking with Carlos. Yeah, I can dig that. I think, like, I was talking about how music was consumed, how like, how things stick. You know what I'm saying?

Maybe three seconds and maybe a clip or maybe a sound bite. I feel like there's just different things, different ways to go with the music. And when I kind of set aside the idea of making my music programmable and wanting to make music to be felt, it's like I just don't care about the trendiness. Yeah, right. You think a lot of niggins out here cooning on these interviews and shit. I look at it as like they preserve them.

wearing a mask. It's wearing a mask. And I mean, some of it is environmental. Some of it is we've done what we've seen. Like I said, I'm in a space where I'm like, oh shit, how do I make this work for me? Like I see, like I said, I want one of those. What I got to do to get the, you know,

and a lot of times you can lose yourself. You can look, like really, how you got to do is, like you said, like be the shit, like make it, bring something, new to the table, like innovation or whatever. But a lot of times it's like, oh, he got on some tough-ass shit, so I got to be tougher. I got to be, you know, I got to take it. Man, they had five guns in that video.

Bro, bring some more guns. I mean, for example, you know what I'm saying? It's just like where it's kind of, and that's, I mean, that's one example or whatever it is. And it's like, man, you'll lose yourself. Like you will lose the purity of it, like, yeah. That's what we said. You want to know what we said on the rest of this video?

Go to that. Just in case you wonder what we're doing, we are now showing you just how important having the 85 South Show app is because you was watching this show thinking, oh, they then finally put the shit back on YouTube. No. They was listening.

We weren't. We weren't. It's on the app. It's on the app. listen the rest of the audio is on half all right now now you got to go get the app that's available on amazon five stick apple tv wherever you get your no it's not it's just available it's available Directly where they sell apps.

Boy, they don't sell apps on Apple TV. It's where you're all right with y'all? It is on them. Put it on Roku. Don't say fuck nobody. No, I didn't say fuck them. I said put it, I thought we fuck with it. Oh, we do.

My house full of Rokoo's. Oh. Roku removes everywhere. Yeah. So subscribe to the app. It's only $8.99 a month or $85 a year. So you get a whole year for $85. Did you know that?

It's $8.50 and then you got to pay tax. Yeah. So, you know, it's $8. We're getting on all type of content. You know what? We're not even going to tell them who you got your glasses from until they get it on an app. I mean, hey, you got to watch the app. The app is available.

All of these people that say we should keep putting this on YouTube for free. What about the years of freeness that we've already provided upon you? We gave this away for free for years. Let's move together. $85 a year. Why would you let somebody come to invest in the show and put it on another network and you're buying their subscription? You don't ask this.

Why you're buying your shit? So don't ask us. We're putting it on the app. Who's over the app? Nobody knows. Get the app. Yeah. We saw what you said in the comments.

We saw it. We saw it. The good, the bad. We got somebody read every fucking comment. And the ugly. So you know what? We're folding under this pressure. We showed it.

We hear you. We hear you. We're winning this. We'll just get the fuck on that y'all way. Just for an hour though. That's all you get is an hour. So don't you can't complain. We're the rest of that.

I think they should get thirty-seven minutes. I don't see. We got to hurry up. And we should put a whole bunch of ass in between, like long way and then, like five minutes. Hey, how you doing? Uh, you, you... Slow motion, ass. Slow, slow, slow it now.

Waste a motherfucking time. Yeah, uh, let's just, uh, go ahead, make sure. make sure channel 85.com I want to make sure I read what they wrote they wrote some shit out for us these niggas don't know how to spell or type proper sentences but they trying to get us to get y'all to buy the app what you think we want to read this shit channel 85 man so we can talk that shit man ladies don't you like this deep to my son go get it on the app that's right on the app uncensored unfiltered and edited can you believe that

I'm talking about with actual production in it. Jump cuts, clips, all types of exclusive shit that they don't even know that we did. They don't even know that we got a show where we'd be cooking like anxiety foods and shit. That's on the app. You got a sports show, photography show, documentary. Chico got a handwriting class that he teach.

Nobody passed it, because that's why the shit looked like this. But we're working on it, and you can see it on the app. They didn't even tell them about the tax course that we had uploaded on that. They don't even know that we got a whole show about Wall Street. And a $5,000 on the app. Right.

And we got the alternate end into the color purple up there. Oh, man. No, cow. We got the raw dishes, all the uncut, all the bluepils, we got all that. Right. It's on the app. So if you want to see some shit that you know

they're trying to have from you. Go to that app. I'm leaving though. Channel 85.com, go get the app. You got an hour for free. We gave you what you wanted. Now give us some subscribe. Subscriptions to the app

$8.99 with tax, $85 a year, Channel 85.com, 85 social. Get the app. See, this is what they don't know. The app really $3, but adjusted for inflation is $8.9. Yeah. Well, Lose. Get the app, man. Stop bullshit. We out of here, man.

We're not about to keep working all this time for... We are working on an app, baby. We are going on an app, baby. We are going on. I knew I wanted to obey and submit, but I didn't fully grasp for the rest of my life what that meant. For My Heart Podcasts and Rococo Punch, this is The Turning, River Road. In the woods of Minnesota, a cult leader married himself to 10 girls and forced them into a secret life of abuse. But in 2014, the youngest escaped.

Listen to the Turning River Road On the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Join IHeart Radio and Sarah Spain in celebrating the one-year anniversary of IHeart Women's Sports. With powerful interviews and insider analysis, our shows have connected fans

with the heart of women's sports. In just one year, the network has launched 15 shows and built a community united by passion. Podcasts that amplify the voices of women in sports. Thank you for supporting IHeart women's sports. and our founding sponsors, Elf Beauty, Capital One, and Novartis. Just open the free IHeart app and search IHeard Women's Sports to listen now.

Summer's here, and with the kids home and off to camp, it's easy for moms to get lost in the shuffle. On Good Mom's Bad Choices, we're making space to center ourselves with joy, rest, and pleasure. Take the kids to camp. You know what? It was expensive. But I was also thinking, if you have my kid, this is kind of priceless. Take her, feed her, make core memories. I don't have to do anything. thing. I don't have to do anything. To hear this and more, listen to Good Mom's Bad Choices from

Black Effect Podcast Network on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday, I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. Your entire identity has been fabricated. Your beloved brother goes missing without a trace.

You discover the depths of your mother's illness. I'm Danny Shapiro. And these are just a few of the powerful stories I'll be mining on our upcoming 12th season of family secrets. We continue to be moved and inspired by our guests and their courageously told stories. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an IHeart podcast.