The a16z Show - AI Eats the World: Benedict Evans on the Next Platform Shift
Episode Date: December 12, 2025AI is reshaping the tech landscape, but a big question remains: is this just another platform shift, or something closer to electricity or computing in scale and impact? Some industries may be transfo...rmed. Others may barely feel it. Tech giants are racing to reorient their strategies, yet most people still struggle to find an everyday use case. That tension tells us something important about where we actually are.In this episode, technology analyst and former a16z partner Benedict Evans joins General Partner Erik Torenberg to break down what is real, what is hype, and how much history can guide us. They explore bottlenecks in compute, the surprising products that still do not exist, and how companies like Google, Meta, Apple, Amazon, and OpenAI are positioning themselves.Finally, they look ahead at what would need to happen for AI to one day be considered even more transformative than the internet.Timestamps: 0:00 – Introduction 0:17 – Defining AI and Platform Shifts1:50 – Patterns in Technology Adoption6:04 – AI: Hype, Bubbles, and Uncertainty13:25 – Winners, Losers, and Industry Impact19:00 – AI Adoption: Use Cases and Bottlenecks24:00 – Comparisons to Past Tech Waves32:00 – The Role of Products and Workflows40:00 – Consumer vs. Enterprise AI46:00 – Competitive Landscape: Tech Giants & Startups51:00 – Open Questions & The Future of AIResources:Follow Benedict on LinkedIn: https://www.linkedin.com/in/benedictevans/ Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
Chad GPT has got 8 or 900 million weekly out of users.
And if you're the kind of person who is using this for hours every day,
ask yourself why five times more people look at it, get it, know what it is,
have an account, know how to use it,
and can't think of anything to do with it this week or next week.
The term AI is a little bit like the term technology.
When something's been around for a while, it's not AI anymore.
Is machine lighting still AI?
I don't know.
In actual general usage, AI seems to mean new stuff.
And AGI seems new scary stuff.
AGI seems to be a little bit like this
Either it's already here
and it's just more software
or it's five years away
and we'll always be five years away
We don't know the physical limits of this technology
And so we don't know how much better it can get
You've got Sam Malman saying
We've got PhD level researchers right now
And Demis Asiz says
No we don't shut up
Very new, very very big
Very very exciting world's changing things
tend to lead to bubbles
So yeah if we're not in a bubble now
We will be
Is AI just another platform shift
or the biggest transformation since electricity.
Benedict Evans, technology analyst and former A16Z partner
has spent years studying waves like PCs, the Internet, and cell phones
to understand what actually changed and who captured the value.
Now he's turned that same lens on AI,
and the picture is far more complex than benchmarks or hype cycle suggests.
Some industries may be rewritten from the ground up.
Others may barely notice.
Tech giants like Google, meta, Amazon, and Apple
are racing to reinvent themselves before someone else does.
Yet for all the excitement, most people still struggle to find something they truly need AI for every single day.
I disconnect, Benedict thinks is an important signal about where we really are in the curve.
In today's episode, we get into where bottlenecks emerge, why adoption looks the way it does,
what kinds of products still haven't shown up, and how history can actually guide us here.
And finally, what would have to happen over the next few years for us to look back and say,
AI wasn't just another wave, it was bigger than the internet.
Benedict, welcome back to the A's and Z podcast.
Good to be back.
We're here to discuss your latest presentation, AI Eats the World.
So for those who haven't read it yet,
maybe we can share the high-level thesis
and maybe contextualize it in light of recent AI presentations.
I'm curious how you're thinking has evolved.
Yeah, it's funny.
One of the slides in the debt reference is a conversation
where I had with the big company, CMO,
who said we've all had lots of AI presentations now.
We've had the Google one and the Microsoft one.
We've had the Bain one and the BCCG one.
We've had the one from Accentia and the one from our adage.
agency. So now what? So there's sort of 90-odd slides. So there's a bunch of different things I'm
trying to get at. One of them is, I think, just to say, well, if this is a platform shift or more
than a platform shift, how do platform shifts tend to work? What are the things that we tend to see in it?
And how many of those patterns can we see being repeated now? And of course, some of the
patterns that come out of that are things like bubbles, but others are that lots of stuff changes
inside the tech industry. And there are winners and losers and people who were dominant.
and end up becoming irrelevant.
And then there were new billion trillion-dollar companies created.
But then there's also what does this mean outside the tech industry?
Because if we think back over the last waves of platform shifts,
there were some industries where this changed everything
and created and uncreated industries.
And there are others where this was just kind of a useful tool.
So, you know, if you're in the newspaper business,
the last 30 years looked very different to if you were in the cement business,
where the internet was just kind of useful,
but didn't really change the nature of your industry very much.
And so what I tried to do is give people a sense of, well, what is it that's going on in tech?
How much money are we spending?
What are we trying to do?
What are the unanswered questions?
What might or might not happen within the tech industry?
But then outside technology, how does this tend to play out?
What seems to be happening at the moment?
How is this manifesting into tools and deployment and new use cases and new behaviors?
And then as we kind of step back from all of this, again, how many times have we gone to all of this before?
It's funny, I went on a podcast this summer and I, sort of opening line, I said something like, well, I'm a centrist.
I think this is as big a deal as the internet or smartphones, but only as big a bigger deal as the internet of smartphones.
And there's like 200 YouTube commented asunder these saying, this more, and he doesn't understand how big this is.
And I think, well, the internet was kind of a big deal.
It was kind of a big deal.
And, you know, I sort of finished the day by looking at elevators because I live in an apartment.
building in Manhattan and we have an attended elevator,
which means there's a hand, there's no buttons,
there's an accelerator and a break,
and the dormant gets in and drives you to your floor,
this streetcar.
And in the 50s,
Otis deployed automatic elevators,
and then you get in and you press a button.
And they marketed it by saying,
it's got electronic politeness,
which means the infrared beam.
And today when you get into an elevator,
you don't say,
I'm using an electronic elevator.
It's automatic.
it's just a lift,
which is what happened with databases
and with the web and with smartphones.
And I kind of think now, it's just funny,
I've done a couple of polls on this
in LinkedIn and threads of is machine learning still AI?
The term AI is a little bit like the term technology
or automation.
It only kind of applies when something's new.
When something's been around for a while,
it's not AI anymore.
So databases certainly aren't AI.
Is machine learning still AI?
I don't know.
And there's obviously there's like an academic definition
where people say this guy's an idiot,
and of course I'm going to explain the definition of AI,
but then in actual general usage, AI seems to mean new stuff.
Yeah, and AGI seems, you know, like new, scary stuff.
Yeah, it's funny.
I was thinking about this,
there's an old theologians joke
that the problem for Jews is that you wait and wait and wait for the Messiah
and he never comes,
and the problem for Christians is that he came and nothing happened.
You know, the world didn't change.
There was still sin.
All practical purposes, nothing hammed.
And AGI seems to be a little bit like this.
Like either it's already his.
here. And so you've got Sam Malman saying, we've got PhD level researchers right now. And
Demis Sibis says, what? No, we don't. Shut up. And so either it's already here and it's just
more software or it's five years away and will always be five years away. Yeah. Yeah. Let's compare
back to previous platforms just because some people look at, you know, something on the internet and say,
hey, there were net new trillion dollar companies, Facebook and Google that were created from it and just sort of all
sorts of new emerging winners, whereas they look at something like mobile and say, hey,
you know, there were big companies like Uber and Snap and Instagram and WhatsApp, but these were
billion-dollar outcomes or tens of billion-dollar outcomes, but really the big winners were,
were in fact Facebook and Google. And so in some sense, mobile perhaps was sustaining.
You feel for to quibble with the definition of sustaining disruptive, but sustaining in the
sense that maybe more of the value went to incumbents, companies that existed prior to the shift.
I'm curious how you think about AI in light of that in terms of is more of the gains going to come to net new companies like Open AI and Anthropic and others that follow or are more of the gains going to be captured by Microsoft and Google and meta and companies that existed prior.
So I think there's several answers to this.
One of them is like you kind of have to be careful about like framings and structures and things because you end up arguing about the framing and the definition rather than arguing about what's going to happen.
And they're all useful, but they've all got holes in them.
And what mobile did was, you know, there's a bunch of things that it changed fundamentally.
It shifted us from the web to apps, for example.
And it gave everybody on the world a pocket computer.
So even today, there's less than a billion consumer PCs on Earth
and there's something between 5 and 6 billion smartphones.
And it made possible things that would not have been possible without it,
whether that's TikTok or arguably, I think, things like online dating.
And you can map those against dollar value.
You can also map those against kind of structural.
change in consumer behavior and access to information and things. And I think you could certainly argue
that Mehta would be a much smaller company if it wasn't for mobile, for example. So you can kind of
argue the puts and calls on this stuff a lot. There's certainly not all platforms. Shiffs are the same.
And you know, you can do the sort of standard sort of teleology of say, well, there were mainframes
and then PCs and then the web and then smartphones. But you kind of want to put SaaS in there
somewhere and you kind of want to put open source in there and maybe you want to put databases. And
So these are kind of useful framings, but they're not predictive.
They don't tell you what's going to happen.
They just kind of give you one way of understanding what's seen some of the patterns that we have here.
And of course, the big debate around generative AI is just another platform shift,
or is it's something more than that.
And of course, the problem is we don't know and we don't have any way of knowing other than waiting to see.
So this may be as big as PCs or the web or SaaS or open source or something,
or maybe as big as computing.
And then you've got the very overexcited people living in group houses in Berkeley,
who think this is as big as fire or something.
Well, great.
But does this print new companies?
I mean, you go back to the mobile,
there was a time when people thought
that blogs were going to be a different to the web,
which seems weird now.
Like Google needed like a separate blog search.
This was seriously, this was a thing.
There was a time when it was really not clear.
And I think you kind of generalize this point,
you go back to the internet in the mid-90s.
We kind of knew this was going to be a big thing.
We didn't really know it was going to be the web.
So before that, we didn't know it was going to be the internet.
they knew there were going to be networks
but it wasn't clear it's going to be the internet
then it wasn't clear it was going to be the web
then it wasn't really clear how the web is going to work
and when Netscape launched
like Mark Zuckerberg was in junior high
or elementary school or something
and Larry and Sergei were students
and like Amazon with a bookstore
so you can know it but not know it
and you could make the same point about smartphones
like it was we knew everyone was
going to have an internet connected thing in their pocket
but it was not clear it was basically
going to be a PC from this
has been PC company from the 80s and a search engine company.
It was not clear it wasn't going to be Nokia Microsoft.
See, I think you have to be super careful in making kind of deterministic predictions about this.
What you can do is say, well, when this stuff happens, everything changes.
And that's happened five or ten times before.
I'm curious how you got conviction and this idea, or we got the prediction that, hey,
AI is going to be as big as the Internet, which of course is pretty big.
But I'm not yet, I've been it. I'm not yet at the conviction that it's going to be any bigger.
I'm curious what sort of inspires that sort of, you know, sort of statement.
And then also what might change your mind either way, you know, that it might not be as
bigger than the internet because, of course, the internet was obviously very big.
But also that, hey, perhaps it might be bigger.
Well, so I think, you know, I don't want to, I made a diagram of kind of S curves kind of going
up sliding.
And someone said, well, what's the access on this diagram?
I don't want to kind of get into, you know, is this 5% bigger than Internet?
So is it 20% bigger?
I think the question is more like, is it another of these industry cycles or is it a much more fundamental change in what technology can be?
Is it more like computing or electricity as a sort of structural change rather than here's a whole bunch more stuff we can do with computers?
I think that's sort of the question.
And there's a funny sort of disconnect, I think, in looking at debates about this within tech, because, you know, I watch this, this is one of the open air live streams a couple of weeks ago.
and they spend the first 20 minutes
talking about how they're going to have
like human level PhD level AI researchers
like next year.
And then the second half of the stream is
and here's our API stack
that's going to enable hundreds and thousands of new software developers
just like Windows and in fact literally quite Bill Gates
and you think well those can't kind of both be true
like either I've got a thing which is a PhD level AI researcher
which by implication is like a PhD level CPA
or I've got a new piece of software that doesn't
my taxes for me and well which is it
either this thing is going to be like
human level and some
and that's a very very challenging problematic
complicated statement
or this is going to let us
make more software that can do more things
the software couldn't be
and I think there's a real like schizophrenia
in conversations around this
because like scaling laws and it's going to scale it all the way
and meanwhile I'm going to here look how good it is at writing code
and again like well is it writing code
or do we not need software anymore
because in principle, if the models keep scaling,
nobody's going to write code anymore.
You'll just say to the model, like, hey, can you do this thing for me?
Is it a little bit of a hedge or like a sequencing thing?
Well, some of it's a sequencing thing.
But, you know, in principle,
if you think this stuff is going to keep scaling,
like, why are you investing in a software company?
Yeah.
Because, you know, we'll just have this like gold in a box
that can do everything.
And I think this is the kind of the funny kind of challenge,
and this is, I think, the fundamental way that this is,
is different from PV, the platform chips,
is that with the internet or with mobile
or being deemed with mobile,
it made for you didn't know what was going to happen
in the next couple of years.
You didn't know what Amazon would become,
and you didn't know how Netscape was going to work out,
and you didn't know what next year's iPhone was going to be,
and 10 years ago when we cared about that,
but you kind of knew the physical limits.
You knew in 1995, you knew that telcos were not going to give
everybody gigabit fiber next year.
And you knew that the iPhone wasn't going to like
have a year's battery life and unroll
and have a projector and fly or whatever.
But we don't know the physical limits of this technology
because we don't really have a good theoretical understanding
of why it works so well,
nor indeed do we have a good theoretical understanding
of what human intelligence is.
And so we don't know how much better it can get.
So you could do a chart and you could say,
well, you know, this is a roadmap for modems
and this is a roadmap for DSL and this is how fast DSL will be.
And then you can make some guesses about how quickly telcos will deploy DSL
and then you can say, well, clearly we're not going to be able
to replace broadcast TV.
we're streaming in 1998.
But we don't have an equivalent way of modeling this stuff
to know what is the fundamental capability of it
going to look like in three years,
which gets you to these kind of slightly vibes-based forecasting
where no one really knows.
So, you know, Jeff Hinton says, well, I feel like.
And Demis de Sasebis says, well, I feel like, but no one knows.
And then Carpathy goes into Arkesh's podcast
and says, I feel like, you know, it's a decade out.
Yeah, I know.
I saw this, this meme of what's his name,
Elio Sutskeva, but he says, like,
the answer will reveal itself,
and somebody, like, memed,
I'm going to say Photoshop,
but of course he wouldn't have been Photoshop,
turned him into a Buddhist monk
wearing like an orange, like an orange outfit,
like the future will reveal itself.
Well, but this is the problem.
We don't know.
We don't have a way of modeling this.
Yeah.
And so let's connect this to sort of the,
you know, the upfront investment
that some of these companies are making.
Because we don't know,
is there a risk of overinvestment
leading to some potential bubble-like mechanics
or how do you think about that question?
Well, deterministically, very new, very, very big,
very, very exciting, world's changing things
tend to lead to bubbles.
And you don't think anybody would dispute
that you can see some bubbly behavior now
and you know you can argue about what kind of bubble
but again, like that doesn't have very much predictive power.
And, you know, one of the features of
bubbles is that when everything's going, everything goes up all at once and everyone looks like a genius
and everyone leverages and cross leverages and does circular revenue and that's great until it's not.
And then you get kind of a ratchet effect as it goes back down again. So, yeah, if we're not
in a bubble now, we will be. I remember Mark's and recent saying, you know, 1997 was not a bubble,
98 was not a bubble, 99 was a bubble. Are we in 97 now or 98 or 99? You know, if we could
predict that, you know, we'd live in a parallel universe. I think, you know, to the, I suppose
maybe kind of two more specific, more tangible answers to this. The first of them is we don't
really know what the compute requirements of this stuff are going to be. And forecasting that
except like more. And forecasting that feels a lot like trying to forecast like bandwidth use in the
late 90s. Imagine if you were trying to do the algebra
on that. You say, well, there's many users.
You know, how much bandwidth does a web page
use? How will that change? How will that change?
As bandwidth gets faster, what happens with video?
What kind of video? What bandwidth?
What bit rate of video? How long do people
watch your video? How much video?
And then you'd like,
you could build the spreadsheet and it would
tell you what bit rate would, what global
bandwidth consumption would be in 10 years.
And then you could try and use that to back calculate
how many routers is just going to sell.
And you could get a number, but
it wouldn't be the number. You know, there'd be a hundredfold range of possible outcomes from that.
And you could, you know, you could make the same point about algebra of consumption now.
So, you know, right now we have a bunch of rational actors saying, well, this stuff is transformative and a huge threat.
And we can't keep up with demand for it now. And as far as we know, the demand is going to keep going up.
And, you know, we've had a variety of quotes from all of the hyperscale is basically saying the downside of not investing is bigger.
than the downside of over-investing,
that kind of thing always works well
until it doesn't.
And I saw a slightly strange quote from Mark Zuckerberg
saying, well, if it turns out that we've over-invested,
we can just resell the capacity.
And I thought, let me just like stop you there, Mark.
Because if it turns out that you can't use your capacity,
everybody else can have loads of spare capacity as well.
All these people now who are desperate for more capacity,
if it turns out we can get the same results for hundreds of the compute,
that will be true for everyone else too, not just you.
So, yeah, you know, in a investment cycle like this,
you tend to get over investment.
But then after that, there's very limited predictions you can make about what's going to happen.
I think the more useful kind of way to look at this is to think,
well, you've got these.
kind of transformative capabilities
that are already increasing
the value of your existing products
if your Google or Meta or Amazon
and you're going to be able to use them
to build a bunch more stuff
and
why would you want to let somebody else do that
rather than you doing it
as long as you're able to keep funding
and selling what you're building
and it will turn out.
And it will turn out.
out that, you know, we have an evolution of models in the next year that means you can get
the same result for a hundredths of the compute that you're using today. Bearing in mind that
it's already going down, like, to pick your numbers, 20, 30, 40 times a year. But then the usage
is going up. So you're in this very, as I said, it's like trying to predict bandwidth consumption
in the late 90s, early 2000s. You know, you can throw all the parameters out, but it doesn't get
you for something useful. You just kind of need to step back and say, yeah, but is this internet
thing any good?
Well, yeah, because I'm curious if the bottlenecks are, if you see them as more on the supply side or the demand side, you know, more technical constraints or is just, is they any good? Are there enough use cases to justify the type of spend? What are you seeing and what are you predicting?
So maybe two answers to this question. The first of them is I think we've had the sort of a bifurcation of what all the questions are. So there were now very, very detailed conversations about chips. And then,
very, very detailed conversations about data centers and about funding for data centers
and then about what is a new enterprise SaaS company built on AI?
What margins will it have?
And how much money does it need to raise?
And so there are venture capital conversations.
And so there are many different conversations within which, like, I don't know anything about chips.
You know, I can spell ultraviolet, but like, I don't know what, like, an ultraviolet process is.
It's like, it's more, it's more violent.
So I don't know.
And so you've got this, you know, it's like the Milton Friedman line,
no one knows how to build a pencil.
You've got the right, you know, we've got this, you know, it's turned into deployment.
I think a second answer might be, I think there's two kinds of AI deployment,
generative AI deployment.
One of them is there are places where it's very easy and obvious right now to see what you would do with this,
which is basically software development, marketing, point solutions for many,
very boring, very specific enterprise use cases. And also basically people like us, which are people
who have kind of very open, very free form, very flexible jobs with many different things and people
who are always looking for ways to optimize that. And so you get people in Silicon Valley who are like,
you know, I spend all my diet time in chat, GPT, I don't use Google anymore, you know, I've replaced my CRM
with this. And you kind of, and then obviously people who write, if you're right, if you're right,
code. This works really well if you're in marketing.
All these stories are big companies where they're making
300 assets where they would have made 30.
And then Accenture and Bain and McKinsey
and Infocis and so on sitting and solving very
specific problems inside big companies.
Then there's a whole bunch of other people who look at it
and they're like, it's okay.
And you go and look at the usage data
and you see, okay, chat GPT has got
8 or 900 million weekly.
active users. Five percent of people are paying. And then you go and look at all the survey data,
and you know, it's very fragmented and inconsistent, but it all sort of points to like something
like 10 or 15 percent of people into the developed world are using this every day. Another 20
or 30 percent of people are using it every week. And if you're the kind of person who is using
this for hours every day, ask yourself why five times more people look at it, get it, know what it is,
have an account, know how to use it, and can't think of anything to do with it this week or next
week.
Why is that?
Is it because it's early?
And it's not like a young people thing either, incidentally.
And so is that just because it's early?
Is it because of the error rates?
Is it because you have to map it against what you do every day?
And one of the analogy I was used to use, which isn't in the current presentation, I've been used in previous presentation,
is imagine you're an accountant and you see software spreadsheets for the first time.
This thing can do a month of work in 10 minutes, almost socially.
You want to change, you want to recalculate that DCF, that 10-year DCF with a different discount rate.
I've done it before you finished asking me to.
And that would have been like a day or two days or three days of work to recalculate all those numbers.
Great.
Now imagine you're a lawyer and you see it.
And you'd think, well, that's great.
My accountant should see it.
maybe I'll use it next week when I'm making a table of my billable hours.
But that's not what I do all day.
And an Excel doesn't use, do things that a lawyer can do every day.
And I think there's this other class of person that's like,
I'm not sure what to do with this.
And some of that is habit, some of that is like realizing no,
instead of doing it that way, I could do it this way.
But that's also what products are.
Like every entrepreneur who comes into A16Z when I was there from 2014 to 2019, and I'm sure now,
like you could look at any company that comes in and say that's basically a database.
That's basically a CRM.
That's basically Oracle or Google Docs.
Except that they realize there's this problem or this workflow inside this industry and worked out how to use a database or CRM or
basically concepts from 5, 10, 20 years ago
and solve that problem for people in that industry
and go in and sell it to them
and work out how they can get it to use it.
And so this is why, you know, you look at data on this,
depending on how you county,
the typical big company today has 4 to 500 SaaS apps in the US,
4 to 500 SaaS applications.
And they're all basically doing something
you could do in Oracle or Excel or email.
Yeah.
Yeah.
And that's the other side.
I'm monologuing, I'm afraid.
But this is the other side of what do you do with these things.
Do you just go to the bot and ask it to do a thing for you?
Or does an enterprise salesperson come to your boss and sell you a thing
that means now you press a button and it analyzes this process that you needed,
that you never realized you were even doing?
Yes.
And I feel like that's, I mean, that's why.
why there are AI software companies.
Right.
Really?
Isn't that what they're doing?
They're unbundling chat GPT,
just as the enterprise software company of 10 years ago
was unwundling Oracle or Google or Excel.
Do you have the view that, you know,
what Excel did for accountants,
you know, we're sort of AI is not doing for coders and developers,
but hasn't quite figured out that sort of, you know,
daily critical workflow for other job positions.
And so it's unclear for people who aren't developers,
you know, why I should be using this.
for many hours a day?
I think there's a lot of people
who don't have tasks
that work very well with this.
And then there's a lot of people
who needed to be wrapped in a product
and a workflow and tooling and UX
and someone to come and say,
hey, have you realized you could do it with this.
I had this conversation in summer
with Ballagie,
who's another former A16C person,
and he was making this point about validation
that can you, because these things still get stuff wrong,
and people in the Valley often kind of handwave this away.
But, you know, there are questions that have specific answers
where it needs to be the right answer,
or one of a limited set of right answers.
Can you validate that mechanistically?
If not, is it efficient to validate it with people?
So, you know, the marketing use case,
it's a lot more efficient to get a machine to make you 200 pictures
and then have a person look at them and pick 10 that are good
than to have people make 10 good images or 100,
even if you're going to make 500 images
and pick 100 that are good,
that's a lot more efficient than having a person make 100 images.
But on the other hand, if you're doing something like data entry,
and I wrote something about this about Open A, PNAI Launch Deep Research,
open-Alaunched deep research, their whole marketing case
is it goes off and collects data about the mobile market.
I used to be a mobile analyst.
The numbers are all wrong.
Their use case of, look how useful this is,
their numbers are wrong.
And in some cases they're wrong because they've literally transcribed the number incorrectly from the source.
In other cases, it's wrong because they've used a source that they shouldn't have used.
But like if I'd asked an intern to do it for me, then an intern would probably have picked that.
And to my point about, you know, verification, if you're going to do data entry,
if I'm going to ask a machine to copy 200 numbers out of 200 PDFs,
and then I'm going to have to check all 200 of those numbers, I'm at all this all this do it myself.
Yeah.
So you've got like a whole swirling matrix of how do you map this against existing problems?
But the other side of it is how do you map this against new things that you couldn't have done before?
And this comes back to my point about platforms here.
It's because, you know, I see people looking at chat TVT or looking at generative AI and saying, well, this is useless because it makes mistakes.
And I think that's kind of like looking at like an Apple 2 in the late 17.
and saying, could you use these to run banks?
To which your answer is no.
But that's kind of the wrong question.
Could you build professional video editing inside Netscape?
No.
But that's the wrong question.
And later, yeah, 20 years later you can.
But that meanwhile, it does a whole bunch of other stuff.
The same with mobile.
Like, can you use mobile to replace, you know, your five-screen professional programming rig?
No, therefore it can't replace PCs.
Well, guess what?
Five billion people have got to do that.
smartphone and 7 or 800 million people have got a consumer PC. So it kind of did, but did a different
thing. And the point of this is, like, the new thing, this is, you know, the disruption framing
you mentioned earlier, the new thing is generally not very good or terrible at the stuff that was
important to the old thing, but it does something else. And a lot of the question is, okay,
it may not be very good at doing, there's a class of old tasks that generative AI is good at.
There's also a lot, many more old tasks that generative AI is maybe not very good at. But
Then there's a whole bunch of other things that you would never have done before that
Genituary is really, really good at.
And then how do you find those or think of those?
And how much of that is the user thinking of it faced with a general purpose chatbot?
How much of that is the entrepreneur saying, hey, I've just realized that there's this thing
that I can do that you couldn't do before.
And here you are, I've given you a product with a button that will do it for you.
Right.
And that's why there are software companies.
Right.
And on mobile, you know, some of the new use cases, you know, we're getting in strangers' cars.
You know, we mentioned Lyft and Uber or sort of, you know, dating people you met via an app or sort of, you know, lending your spare bedroom out, you know, et cetera.
And those were net new companies that, you know, were built around those behaviors.
And I think for either still the questions of, you know, what are those net new behaviors?
We're starting to see some in terms of, you know, people engaging in talking with, you know, chatpots instead of humans or or.
or in addition, and then there's a question of, are these done by the model providers that
currently exist, or are these done by, you know, net new companies both on, you know, sort of enterprise
and a consumer?
Well, this is always the question is how far up the stack does a new thing go?
And, you know, I was talking about this.
There was another former 16 person who pointed out that like in the mid-90s, people kind of
argued that, well, you know, the operating system does all of it.
And Windows apps are basically just kind of thin wind 32 wrappers.
and Office is basically just a thin wind 32 wrapper
like all the important stuff is being done by the OS
whether it's the document management and printing and storage and display
which are all stuff that used to be done by apps like on DOS
the apps had to do printing the apps had to manage a display
we moved to Windows like 90% of the stuff that the app used to do is now being
done by Windows and so office is just like a thin wind 32 wrapper
and all the half stuff has been doing done by the OS and it turns out well that
was again it's like frameworks are useful but that's not made maybe not a useful way of
thinking about what's going on. And the same thing now, like, how much does this need single
dedicated understanding of how that market it works or what that market is and what you would do
with that? I mean, I remember when we were at A16-Z, there was an investment in a company called
Everlaw, which is legal discovery in the cloud. And so machine learning happens, and so now they can
do translation. Are they worried that lawyers are going to say, well, we don't need you guys anymore.
we're just going to go out and get a translate app
and a sentiment analysis app from AWS.
No, that's not how law firms work.
Law firms want to buy a thing that Solisers
want to buy legal discovery, software management.
They don't want to go and write their own
by do API calls. I mean, very, very big law firms
might, but typical law firm isn't going to do that.
People buy solutions, they don't buy technologies.
And the same thing here,
like how far up the stack do these models go?
How much can you turn things
into a widget.
How much can you turn things into an MLM request
and how much node does it turn out
that you need that dedicated UI?
The fun thing is you can see this around Google
because Google had this whole idea
that everything would just be a Google query
and Google would work out what the query was
and guess what? Now you want to use
as Google flights is not a Google query.
You know, they use a certain point.
And one of the interesting things about this
and I think it's interesting to think about
what a GUI is doing,
that some of what a GUI is doing
and the obvious thing that a GUI is doing
is that it enables Office to have 500 features
and you can find them all.
Or at least you don't have to memorize keyboard commands.
You can now have effectively infinite features
and you can just keep adding menus and dialogue boxes
and eventually you run out of screen space for dialogue boxes
but you can have hundreds of features
without people needing to memorize keyboard commands.
But the other side of it is
you're in that dialogue box
or you're in that screen in that workflow
in Workday or Salesforce
or whatever the enterprise software is
whatever any software or the airline
website or Airbnb or whatever it is
and there aren't 600 buttons on the screen.
There's seven buttons on the screen because a bunch of people
at that company have sat down and thought
what is it that the users should
be asked here? What questions should we give them?
What choices should there
be at this point in the flow?
And that
reflects a lot of institutional knowledge
and a lot of learning and a lot of
testing, a lot of really careful thought about how this should work. And then you give somebody
a raw prompt and you just say, okay, you just tell the thing how to do the thing. And you're like,
but you've kind of got to shut your eyes, screw your eyes up and think from first principles,
how does this all of this work? It's kind of like I always used to talk about machine learning as
giving you infinite interns. So, you know, imagine you've got a task and you've got an intern.
and the intern doesn't know what venture capital is.
How old are they going to be?
And they don't know that companies publish quarterly reports
and that we've got a Bloomberg account that lets us look up multiples
and that then you should probably use Pitchbook for this data
and rather than using Google.
This is my point about deep research.
Like, no, you should use this source and not that source.
do you want to have to work that out from scratch
or do you want a bunch of people
who know a lot about this stuff
to have spent five years working out
what the choices should be on the screen
for you to click on it?
I mean, it's the old user interface saying
the computer should never ask you a question
that you should have to work out
that it should know you by itself.
You go to a blank royal chatbot screen
it's asking you literally everything.
It's not just asking you one question,
it's asking you absolutely everything
about what is it is that you want
and how you're going to work out how to do it.
And so, you know, you're mentioning, you know,
read about how Chetbtee isn't sort of a product
as much as a chatbot disguised as a product.
I am curious, you know, when we sort of look back
at this sort of, you know, platform shift,
do you think that there will be another sort of iPhone,
sort of, Excel-esque product
that kind of defines the feature?
the sort of platform shift in a way that chat GPT won't,
or is it sort of that the world has to catch up
to how to use chat chat chad tpT or something like chat?
So both of these can be true
because there was a lot of like it took time
to realize how you would use Google Maps
and what you could do with Google
and how you could use Instagram
and all of these products have evolved a huge amount over time.
So some of it is like you grow towards realizing
what you could do with this.
Like you realize that's just a Google query now.
You realize that you could just do it like that
and you realize I spent hours doing this
and I just realized, oh, I could actually just make a pivot table.
The other side of it is
but you're still then expecting people to work it out
themselves from first principles
and it's kind of useful to have somebody really
100,000, 10,000 really clever people
sitting and trying to work out what those things are
and then showing it to you as a product.
I think another side of this is like, you know,
there are always these precursors.
So, like, there were lots of other things before Instagram.
No.
You know, YouTube didn't start as YouTube.
It started as video dating, I think.
There were lots of attempts to do online dating
that all kind of worked until Tinder kind of pulled the whole thing inside out.
And so there were always lots of things, what's the phrase, local maxima.
In fact, this is where we were, particularly with the iPhone.
Before, because I was working in mobile for the previous decade,
it didn't feel like we were waiting for a thing.
It felt like it was kind of working.
Like every year, the network's got faster,
and the phone has got better, and you got a little bit better every year,
and we had apps, and we had app stores,
and we had free G, and we had cameras,
and stuff seemed to be, you know, every year was a bit better,
and then the iPhone arrives, and it just, you know,
blow the chart, kind of, you know,
you've got this line doing this,
and then there's a line that does that.
Although, remember, also the iPhone took, like, two years before,
but because, you know, the price was wrong and the feature set was wrong
and the distribution model didn't quite work.
And so, yeah, you know, you can think your, you know, you can think everything's going
well and then something comes along and you realize, oh, no, no, no, no, that's, which is the same
for Google, you know, like search was a thing before Google, it just wasn't really good.
So there were lots of social stuff before Facebook and, you know, that was the thing
that catalyzed it.
So, you know, I just think deterministically, this whole thing is so early that it feels like,
of course so are going to be, you know,
dozens, hundreds of new things.
Otherwise, they see it in Z who just kind of shut down
and give the money back to the LPs.
Because the founding models will just do the whole thing.
And I don't think you're going to do that, at least I hope not.
No, no, no.
If we have any regrets from the last few years,
it's not going bigger.
I think we didn't fully appreciate how much specialization there would be
across sort of, you know, whether it's voice or image generation
or take any sort of subsector that there would be,
you know, net new companies created,
that would be better than the model providers.
There would be even multiple model providers that in every category,
you know, one thing we've always, in the Web 2 era,
we've always been on the category winner, right?
And the category winner would take most of the market,
but these markets are so big.
And there's so much expertise in specialization
that one, there can be winners in every category.
It's not just sort of the model providers taking everything,
but that even in every category,
including the model providers,
there can be multiple winners in increasing, you know, specialization,
and the markets are just big enough to contain multiple winners.
I think that's right.
And I think, you know, the categories themselves aren't clear.
Right. And, you know, many, you know, things you think this is a category,
and it turns out, no, it was actually that whole other thing.
And the categories kind of get unbundled and bundled and recombined in different ways.
I mean, I remember I was a student in 1995.
And though I think I had like four or five different web browsers.
on my PC, web servers on my PC.
Because I mean, Tim Bernersley's
original web browser had a web editor in it
because he thought this was kind of like a network drive
and it was a sharing system
and didn't really, not really a publishing
system. So you would have your web pages on
your PC and you'd leave your PC
turned on and that would be how your colleagues would look
at your word documents
or your web pages. And so again,
like we just don't know
and I just kind of keep coming back to this point.
I feel like most of the questions we're asking at the moment.
I'm probably the wrong question.
And picking up on a strand within what you just said, though,
the interesting, one of the things I'm sort of thinking about a lot
is looking at open AI,
because I'm sort of fascinated by disconnections.
And we've got this interesting disconnect now,
which is that, you know, if you look at the benchmark scores,
so you've got these general purpose benchmarks
where the models are basically all the same.
And if you're, yes, if you're spending hours a day
and then you've got this opinion about, oh, I like Claude's tone of voice
more than, I like GBT, and I like GPD 5.1 more than GPD 4.9
or whatever the hell it's called.
If you're using this once a week,
you really don't notice this stuff.
And the benchmark scores are all roughly the same.
But the usage isn't.
It's basically the only...
Claude has basically no consumer usage,
even though on the benchmark score, it's the same.
And then it's chat GPUT,
and then halfway down the chart,
it's meta and Google.
And the funny thing is, you know,
that you read all the AI newsletters,
then like meta's lost.
They're out of the game, they're dead.
Mark Zuckerberg is spending a billion dollar,
as a researcher to get back in the game.
But from the consumer side, well, it's distribution.
And the interesting thing here is that you've got,
what I'm kind of circling around is,
if the model for a casual consumer user, certainly,
is a commodity,
and there's no network effects or winner takes all effects yet,
those may emerge, but we don't have them yet.
And things like memory aren't network effects,
so stickiness, but they can be copied.
How is it that you compete?
Do you just compete on being the recognized brand
and adding more features and services and capabilities
and people just don't switch away,
which is kind of what happened with Chrome, for example.
There's not a network effect for Chrome.
And it's not actually any better much.
Maybe it's a bit better than Safari,
but you know, you use Chrome because you use Chrome.
Or is it that you get left behind on distribution
or network effects that emerge somewhere else.
And meanwhile, you don't have your own infrastructure.
So I suppose what I'm getting at is,
you've got these 8 or 900 million weekly active users,
but that feels very fragile,
because all you've really got is the power of the default and the brand.
You don't have a network effect,
you don't really have feature lock-in,
you don't have a broader ecosystem,
you also don't have your own infrastructure,
so you don't control your cost base,
you don't have a cost advantage.
You get a bill every month from Satya.
So you've kind of got to scramble as fast as you can
in base of those directions
to on the one side build product
and build stuff on top of the model,
which is our earlier conversation,
is it just the model?
You've got to build stuff on top of the model in every direction.
It's a browser.
It's a social video app.
It's an app platform.
It's this.
It's that.
It's like, you know, the meme of the guy with the map with all the strings on it, you know.
It's all of these things.
We're going to build all of them yesterday.
And then in parallel, it's infrastructure.
Like, you know, we've got to deal with Open AI.
Sorry, deal with Invidia, with boardcom, with AMD, with Invidio, with Oracle, and with Petri dollars.
Because you're kind of scrambling to get from this amazing technical breakthrough and these 800, 900 million.
to something that has like really sticky,
defensible, sustainable business value and product value.
Yeah.
And so as you're evaluating the competitive landscape
among the hyperscalers,
what are the questions that you think are going to be
most important in determining who's going to gain
durable competitive advantages or how this competitive
is going to, a competition is going to play out?
Well, this kind of comes back to your point about sustaining advantage,
and we talk about Google.
Like, if we think about the shift to, particularly shift to mobile,
for meta, this turned out to be transformative.
Like, it made the product way more useful.
For Google, it turned out mobile search is just search.
And maps changed probably, and YouTube changed a bit.
But basically, for Google search, Google searches search,
and the web search is just means more people doing more search more of the time.
and the default view now would seem to be
well, Gemini is as good as anybody else.
Next week, like the new model,
I haven't looked at the benchmarks for GPD 5.1, which is out today.
Is it better than Gemini?
Probably.
Will it still be better next month?
No.
So that's a given.
Like, you've got a frontier model, fine.
What does that cost?
It costs you, pick a number.
$250 billion a year, $100 billion a year.
What's the earlier conversation about CapEx?
Okay, so Google can pay that
because they've got the money.
They've got the cash rate from everything else.
And so you do that and your existing products,
you optimize your ad business,
you build new experiences.
Maybe you invent the iPhone of AI.
Maybe there is no iPhone of AI.
Maybe someone else does it and you do an Android and just copy it.
So fine, it's a new mobile.
We'll just carry on search as such.
AI is AI.
We'll do the new thing.
We'll make it a feature.
we'll just carry on doing it.
The matter, it feels like there are bigger questions
on what this means for search,
on what it means for content
and social and experience and recommendation,
which makes it all that more imperative
that they have their own models
just as it is for Google.
For Amazon, okay,
well, on the one side, it's commodity infra
and we'll sell it as commodity infra.
And on the other side,
maybe stepping back,
if you're not a hyperscaler,
if you're a web public,
or a marketer, a brand, an advertiser, a media company,
you could make a list of questions.
You don't even know what the questions are right now.
What is this, what happens if I ask a chatbot a thing
instead of asking Google, even if it's Google,
from Google's point of view, what I'll ask Google chatbot?
It's fine.
But as a marketer, what does that mean?
What happens?
If I ask for a recipe and the LLM just gives me the answer,
what does that mean if my business is having recipes?
Do you have a kind of split between, and this is also an Amazon question,
how does the purchasing decision happen?
How does this decision to buy a thing that I didn't know existed before happen?
What happens if I waive my phone at my living room and say, what should I buy?
Where does that take me in ways that it wouldn't have taken me in the past?
So there's a lot of questions further downstream,
and that goes upstream to meta and to stomach extent for Google.
It's a much bigger question in the long term for Amazon.
Do LLMs mean that Amazon can finally do really good at-scale recommendation
and discovery and suggestion in ways that it couldn't really do in the past
because of this kind of pure commodity retailing model that it has?
Apple sort of off on one side.
You know, interestingly, they produced this incredibly compelling vision
of what Siri should be two years ago.
It just turned out that they couldn't make it.
Interestingly, nobody else could have made it either.
You go back and watch the Siri demo that they gave
and you think, okay, so we've got multimodal, instantaneous, on-device, tool-using, agentic,
multi-platform e-commerce in real time with no prompt injection problems and zero error rates.
Well, that sounds good.
I mean, has anyone got that working?
Like, no.
Open-I, open-eye, I don't have that working.
I don't think Google or Open AI could deliver the Siri demo that Apple gave two years ago.
I mean, they could really do the demo, but they couldn't, like, consistently reliably make it work.
I mean, that demo, that product isn't in Android today.
And Apple, I mean, Apple to me has the most kind of intellectually interesting question,
which is, so I saw Craig Fedorigi make this point,
which is like, we don't have our own chatbot, fine, we also don't have YouTube or Uber.
Explain why that is a different, which is a harder question to answer than it sounds like.
And of course, the answer is if this actually fundamentally change the nature of computing,
then it's a problem.
If it's just a service that you use like Google,
then that's not a problem,
which is kind of the point about,
about where does Siri go?
But the interesting counter example here
would be to think about
what happened to Microsoft in the 2000s,
which is the entire dev environment
gets away from them,
and no one builds Windows apps
after like 2001 or something.
But you need to use the internet.
To use the internet, you need a PC,
and what PC are you going to buy?
Well, like Apple's not really a player at that time,
and of just getting back into the game.
Linux is obviously.
obviously not an option for any normal person,
so you buy Windows PC.
So basically Microsoft loses the platform or
and sells an order of magnitude more PCs.
Well, not selling them,
but they're an order of magnitude more Windows PCs
as a result of this thing that Microsoft lost.
And then it takes until mobile
that then they lose the device
as well as a development environment.
So who has this kind of question is if all the new stuff
is built on AI and I'm accessing it in an app
that I download from the app store,
to what extent is this a problem for Apple?
and you would need a much more fundamental shift
in what it was that was happening
for that to be a problem for Apple
and even if you take like the
not the like the full like the rapture arrives
and we all just kind of go and live sleeping pods
like the guys in Up
not up yes
what is it the one with the robot
that's capturing the trash which one is that
Wally Wally Wally yeah
you know the guys in the pods in that movie
maybe we will be the people
maybe we'll be like that in which case fine
but like there's a sort of a midcase
which is like the whole nature of software changes
and they're no apps anymore
and you just go and ask the LLM a thing, fine.
What is the device on which you ask the LLM a thing?
Well, it's probably going to have a nice big color screen
and it's probably going to have like a one-day battery life.
Probably use a microphone, probably a good camera.
No.
Kind of sounds like an iPhone.
Am I going to buy the one that's a tenth of the price
and just use the LLM on it?
No.
Because I'll still want the good camera
and this good screen and the good battery life.
So it's not, there's a bunch of kind of interesting strategic questions
when you start poking away, well, what does this mean for Amazon?
There's a completely different questions to what does it mean for Google?
Or what does it mean for Apple?
What does it mean to Facebook?
Or what does it mean to Salesforce?
What does it mean to, you know, Uber?
And then right back to what we were saying at the beginning of this conversation,
you know, what does this mean for Uber?
Well, their efficiency, operations get X percent more efficient.
and now the Ford detection works.
And, you know, okay, maybe the autonomous cars, different conversation.
But presume no autonomous cars, that's a whole other conversation.
Otherwise, as Uber, what does this change?
Well, not a huge amount.
I want to sort of zoom out a little bit, this whole framing.
So you've been doing these presentations for a while.
Now, you know, you've bumped them up two times because there's so much as changing.
And one of the things you do in each presentation is you're famous for asking, you know,
really great questions and chronicling, what are the important questions?
to be asking. I'm curious as you reflect, you know, maybe post, you know, Chad GBT in 2022,
or GPD3 rather, the questions you were asking then and you reflect on to now, to what extent
do we have some direction on some of those questions or to what extent are they the same questions
or new and different questions or what is sort of your, you know, if I woke up in a coma
after reading your, you know, your original presentation,
let's say the one after GPT3 launch came out
and then seeing this one now,
what were the sort of most surprising things
or things that we learned that updated those questions?
So I think we have a lot of new questions this year.
So I feel like, you know, you could make a list of,
as it might be half a dozen questions in spring of 23.
like open source, China,
invidia,
does scaling continue,
what happens to images,
how long does Open AI's lead remain?
And those questions didn't really change in 23 and 24.
And most of those questions are kind of still there,
like the Invideo question hasn't really changed.
The answer on China,
the answer on, you know, how many models will there be?
The answer is, okay, there's going to be,
anybody who can spend a couple of hundred,
you can spend a couple of billion dollars,
is going to have a frontier model.
That was pretty obvious, you know, only 23.
It took a while for everyone to understand that.
And big models and small models,
will we have small models running on devices?
No, because the small models,
the capabilities keep moving too fast
for the small models to shrink the small model onto the device.
But those questions kind of didn't change for two to an half years.
I think we now have, I think,
a bunch of more product strategy questions
as you see real consumer adoption
and Open AI and Google
building stuff in different,
directions, Amazon going in different directions, Apple trying and obviously failing
and then trying again to do stuff. There's some sense of like there is something more going
on in the industry than just, well, let's just build another model and spend more money.
There's more questions and more decisions now. There's also more questions outside of tech
in certainly on like the retail media side of how do you start thinking about
what you would do with this.
And again, you know, classic framing in my deck is like,
step one is you make it a feature and you absorb it
and you do the obvious stuff.
Step two is you do new stuff.
Step three is maybe someone will come and pull the whole industry
and so down completely redefine the question.
And so you could kind of do like an imagine if here of like step one is,
you know, you're a manager at a Walmart in the Bay Area or D.C. or whatever it is.
Step one is find me that metric.
step two is build me a dashboard.
Step three is, it's Black Friday,
and I'm running, managing a Walmart outside of D.C.,
what should I be worried about?
And that might be the wrong one,
but it's like, you know, step one for Amazon is you bought light bulbs,
so you bought bubble wrap, so here's some packing tape.
But what Amazon should actually be doing is saying,
hmm, this person's moving home.
We'll show them a home insurance ad,
which is something that,
Amazon's correlation systems wouldn't get
because they wouldn't have that in their purchasing data.
And we're still very much at the like,
we're still starting,
we're still on the step one of that,
but thinking much more what would the step two,
step three be?
What would new revenue be for this other than just like simple
dumb automation?
What would new things that we would build with this be?
Where would this actually,
might actually kind of redefine or change what the market
might look like?
And that's obviously a big question for anyone in the content business.
What does it mean if I can just owe and ask an LLM this question?
What kinds of content were predicated on Google rooting that question to you?
And what kind of content isn't really that question?
Like, do I want a Bolognaz recipe or do I want to hear Stanley Tucci talking about cooking in Italy?
like do I just want the
do I want that SCU
or do I want to work out
which product I should buy
which is Amazon is great at getting you the SCOO
terrible at telling you what SCU you want
do I just want the slide deck
or do I want to spend a week talking
to a bunch of partners from Bain
about how I could think about doing this
do I just want money
or do I want to work with A16Z's
you know operating groups
like what?
What is it that I'm doing here?
And I think the LLM is starting, thing is starting to crystallize that question in lots of
different ways.
Like, what am I actually trying to do here?
Do I just want a thing that a computer can now answer for me?
Or do I want something else that isn't?
Because the LLMs can do a bunch of stuff that computers couldn't do before.
Right.
Is that thing that the computer couldn't do before my business?
Yeah.
Or am I actually doing something else?
we're about to figure out in a much more granular way,
what is the true job to be done for many and many of these.
Yeah, and going back to the internet,
there was, you know, the sort of observation about newspapers
is that newspapers looked in the internet
and they talked about, you know, expertise and curation and journalism
and everything else and didn't really say,
well, we're a light manufacturing company
and a local distribution and trucking company.
And that was the bit that was the problem.
And until the internet arrived,
like that wasn't a conversation you thought about.
And then the internet suddenly makes that clear
and suddenly creates an unbundling that didn't exist before.
And so there will be those kinds of like you didn't realize you were that before
until an LLM comes along and points to,
someone comes along with an alarm and says,
oh, I can use this to do this thing that you didn't really realize
was the basis of your defensibility or the basis of your profitability.
I mean, it's like the joke about, you know, US health insurance
that like the basis of U.S. health insurance profitability
is making it really, really boring and difficult and time-consuming.
That's where the profits come from.
Maybe it isn't.
I don't know that.
I don't know that.
For the sake of argument, say that's your defensibility.
Well, an LLM removes boring, time-consuming, mind-numbing tasks.
So what industries are protected by having that, and they didn't realize that.
And these, you know, it's like you could have asked these questions about the internet in the mid-90s or about mobile a decade later.
And generally, you'd have half of the questions you'd have asked.
would have been the wrong questions in hindsight.
I remember as a baby analyzed in 2000,
everyone kept saying,
what's the killer use case for 3G?
What's a good use case for 3G?
And it turned out that having the internet in your pocket
everywhere was the use case for 3D.
But that wasn't the question that people were asking.
And I'm sure that will be the thing now
is there's so much that we will happen
and get built where you go and you realize,
oh, that's how you would be.
do this. You can turn it into that.
Yeah.
And I'm sure you've had this experience, seeing entrepreneurs.
You know, you get every now and then, they come in and they pitch the thing, you're like,
oh, okay.
You can turn it into that.
It didn't, I didn't realize it was that.
Yeah.
No, 100%.
My last question, they'll get you out of here is, if we're talking two or three years from
now, you're doing a presentation, you say, oh, this is actually bigger in the internet.
or maybe this is like computing,
what would need to be true,
what would need to happen?
What would evolve our thinking?
I mean, I kind of, you know,
sort of come back to my point about, you know,
Jews and Christians and Messiah came, nothing happened.
We forget, I mean, there's maybe two ways,
very brief ways to think about this.
One of them is I think we forget
how enormous the iPhone was
and how enormous the internet was.
and you can still find people in tech
who claim that smartphones aren't a big deal.
And this was the basis of people complaining about me,
like this idiot, he thinks, like, generative AI
as big as those silly phone things.
Come on.
I think another answer would be, like,
I don't want to get into the argument about, you know,
what is the grace rating capability and benchmarks
and, you know, you need to see lots of five-hour-long podcasts
of people talking about this stuff.
but the stuff we have now is not a replacement for an actual person
outside of some very narrow and very tightly constrained guardrails
which is why, you know, Demis's point that it's absurd to say
that we have PhD level capabilities now.
We would have to be seeing something that would really shift our perception
of the capability of this stuff.
So that it's actually a person as opposed to it can kind of do these people like things really well sometimes but not other times.
And it's a very tough conceptual kind of thing to think about because, you know, I'm conscious I'm not giving you a falsifiable answer.
But I'm not sure what a falsifiable answer would be to that.
When would you know whether this was AGI?
You know, it's the Larry Tesla line.
AI is whatever doesn't work yet.
As soon as people say it works, people say, well, that's just not AI, that's just software.
It's a, you know, it's an, and it becomes like a kind of a slightly drunk philosophy grad student kind of conversation,
as much as it is a technology conversation.
Like, what would it, have you ever considered, Eric, that maybe we're not honest either?
There's a thought.
All I can say to give a tangible answer to this question is,
what we have right now isn't that.
Will it grow to that?
We don't know.
You may believe it will.
I can't tell you that you're wrong.
We'll just have to find out.
I think that's a good place to wrap.
The presentation is AI eats the world.
We'll link to it.
It's fantastic.
Benedict, thanks so much for coming on the podcast to discuss it.
Sure.
Thanks a lot.
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