The AI Daily Brief: Artificial Intelligence News and Analysis - How ChatGPT Pulse Could Change AI
Episode Date: September 27, 2025OpenAI has unveiled ChatGPT Pulse, a new proactive background agent that shifts AI from reactive answers to daily, personalized insights. Pulse curates updates based on chats, preferences, and connect...ed apps, effectively acting like a research assistant that anticipates needs instead of waiting for prompts. This launch highlights a broader paradigm shift toward proactive, context-driven AI and has sparked major discussion around personalization, memory, and the future of background agents.Brought to you by:Is your enterprise ready for the future of agentic AI?Visit AGNTCY.orgVisit Outshift Internet of AgentsTry Notion AI today with Notion 3.0 https://ntn.so/nlwKPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. https://www.kpmg.us/AIpodcastsBlitzy.com - Go to https://blitzy.com/ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/Vanta - Simplify compliance - https://vanta.com/nlwThe Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? nlw@aidailybrief.ai
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Today on the AI Daily Brief, chat GPT pulse and the rise of background agents.
Before that of the headlines, a new benchmark that focuses on real-world tasks.
The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI.
All right, friends, quick notes before we dive in.
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Welcome back to the AI Daily Brief Headlines edition.
all the daily AI news you need in around five minutes.
Man, some days, things are just happening, and this is one of those days.
We have so many announcements.
We have, in fact, companies competing with themselves and their own announcements.
Our entire main episode is about ChatChapit Pulse, which is this new background agent
that suggests a new paradigm of ambient AI and the future of AI personal assistance.
And yet for me personally, that's not even the most exciting Open AI announcement today.
Instead, that title belongs to GDP Val.
A new evaluation that they say measures AI on real world economically valuable tasks.
Evals ground progress, they write in evidence instead of speculation and help track how
AI improves the kind of work that matters most.
Now, this is something I've been talking about a lot recently.
You might have heard me talk about the idea of needing a utility score or a different way
of looking at what a new model means for the unlocking of new use cases.
I was thinking about this first in the context of nanobanana, where I saw all of these people saying,
yeah, but it's just better at editing in one part for another part, as though that somehow undermined its novelty,
because it wasn't better at things like native base generation, but it turns out that the things that it was better at
unlocked a huge amount of very commercially valuable use cases. So you have that phenomenon,
plus the fact that our existing benchmarks are so washed, and it's clear that we've needed something else.
While OpenAI is stepping up to the plate on this one, with their introduction of GDP Val,
which measures model performance on economically valuable real-world tasks,
specifically benchmarked to 44 different occupations.
They say that it's called GDP Val because, quote,
we started with the concept of gross domestic product as a key economic indicator,
and drew tasks from the key occupations in the industries that contribute most to GDP.
In their announcement post, they go big.
They write, people often speculate about AI's broader impact on society,
but the clearest way to understand its potential is by looking at what models are already capable of doing.
History shows that major technologies from the internet to smartphones took more than a decade to go from invention to widespread adoption.
Evaluations like GDP Val help ground conversations about future AI improvements in evidence rather than guesswork
and can help us track model improvement over time.
So what is this measure?
Well, like I mentioned, it spans 44 occupations across the top nine industries that contribute to US GDP.
The full GDP Val set includes 1,3,3,000.
specialized tasks, each of which was crafted and vetted by professionals with at least 14 years
of experience from each of these fields. Every task, they say, is based on real work products such as
a legal brief, an engineering blueprint, a customer support conversation, or a nursing care
plan. Unlike benchmarks, they write, which involves synthetically creating tasks in the style of an
academic exam, GDPVAL focuses on tasks based on deliverables that are an actual piece of work that
exist today. They also write that GDP vile tasks are not simple text prompts. They instead come with
reference files and context, and the expected deliverables include documents, slides, diagram, spreadsheets,
and multimedia. They do say that it still doesn't reflect the full nuance of many tasks, but obviously
this gets us much closer in that direction. So what are some of the tasks? They give an example from
a producer, an order clerk, and a manufacturing engineer. For the producer, the prompt and task context is,
you're a video producer for an advertising agency prepared to onboard a new project,
a 60-second live-action B2B photo shoot.
The client has set up a kickoff call for this project on Monday, July 7, 2025,
and set a deadline for final delivery of the video on Friday, August 29, 2025.
Then there's a whole bunch of additional context, like a huge, huge amount of it,
and the so-called experience human deliverable was a plan to get all the work done in a calendar
that lays it all out.
Now, you might be asking how they grade this, given how comprehensive it is.
well, they are going old school with this. Basically, they rely on expert graders, professionals from
the same occupations that are represented in the dataset. The graders are asked to blindly compare
model-generated deliverables with those produced by task writers without knowing which is AI versus
human. Graders offer critiques in rankings, ranking the human and AI deliverables, and classifying
each as better as good as or worse than one another. In addition to that, they also created
detailed scoring rubrics for their occupations, adding a layer of consistency and transparency.
Finally, they also built an automated grader on top of that, which is an AI system that's trained
to estimate how human experts would judge a given deliverable. They're releasing that tool right now
at evals.opoenix.com, but they say that it's not yet as reliable as the expert graders,
and so are not replacing them with it. A couple really interesting takeaways. First of all,
the models are winning or tying industry expert performance at a pace of about a quarter to a half
the time. They find that there is clear linear progress up, with performance more than doubling
from GPT-40, which was released back in spring of 24, to GPT-5, which was released this summer.
Interestingly, and with big kudos to OpenAI for still releasing this, they found Claude Opus
4.1 as the most performant model, meaningfully above even GPT-5 high. Now, for OpenAI, this is
very clearly just a beginning. They're already identifying areas where there is work to be done.
They want to expand it to more occupations and more tasks.
They also note that the current version is one shot, so it doesn't capture cases where
a model would need to build context or improve over multiple drafts.
They also note that in the real world, tasks aren't always clearly defined, so there's a ton
of work to be done, but man, is this such a productive and powerful area to be working on?
I may have been overstating it slightly when I said that this is the AI benchmark that we've
all been waiting for, but it is certainly the AI benchmark that I personally have been waiting
for.
I could go on and just make this just two full main stack together,
but I did also want to briefly touch on the announcement of a new feature for meta,
which they are calling vibes.
It's a new dedicated feed in the meta AI app that is exclusively short-form AI-generated videos.
This is the first output of their collaboration with Mid Journey and Black Forest Labs,
and Nick St. Pierre writes, think reels but AI and interactive.
You can create and remix vids, make image and video edits,
re-light, restile, add music, and publish.
Meta for their part calls it a new way to discover and create AI videos
and say that it's designed to make it easier to find creative inspiration
and experiment with meta's AI media tools.
Now, if you had to guess, what would you think the response to this was going to be?
Maybe we get a little bit of creative enthusiasm, excitement to see all these generations in one spot.
Maybe we get a little bit of skepticism, given that it's meta,
and their job is to keep our attention firmly locked on their apps.
Maybe we get literally nothing but scorn and utter derision.
And if your guess was that last one, you are by far the most correct here.
Railway founder Jake writes, what we do for money, what we choose to build.
These say a lot about who we are.
I work hard every day because this is not the future I would like to live in.
Sam McAllister said, excited to share Slop, a new slop trough for you all to enjoy.
Bay's Lord had perhaps the most crisp response, resharing Alexander Wang's post with the simple caption, Mega F this.
Bloomberg's Oddlots podcast host Joe Wisenthal writes,
everyone else has already weighed in, but I too feel compelled to say that this all looks like
pure garbage. Dean Ball writes, the meta-alorithmic video slop in this post is from a division
of meta called superintelligence. In what sense is this superintelligence? In what sense is this
on the critical path to superintelligence? Shame is underrated and this is shameful.
Ruxandra Tesla writes, I've exited my naive techno-optimism era and I will unabashedly state we
should shame this stuff. That's not how we should use AI. To further fry our brains and turn us into
walking zombies, we should build real things and avoid these cursed use cases from the 2010s era.
Matthew Iglesias writes, is he really excited to share this? To me, that's the truly scary possibility.
Is there a company full of smart, talented, hardworking people who are excited to bring the world
more short-form video? Now, even I, who has a sense for how people react to most meta-announcements,
didn't quite expect the utter vitriol that this thing is getting. Here's my take on it.
One, I do think that there was always going to be this question, as Zuckerberg was out recruiting
a superintelligence team, around what they were going to use all of that brain and computing power
for.
It seemed like behind the scenes, a lot of the reasons that people were saying no, is that they
assume that they would just be forced into having to use AI to keep people's attention firmly
fixed in the meta-family of apps rather than trying to do something actually meaningful,
at least in the way that they define meaning.
The flip side is, all of the distribution platforms are going to have to recognize.
reconcile and deal with AI content in some way. As the cost of AI content production comes down
dramatically, and it becomes easier than ever to produce video content, it is just going to
absolutely flood the channels, meaning that the power of the discovery algorithms gets even more
powerful. I tend to think that consumer demand might force, at least in the short term,
some sort of explicit divide between AI and non-AI content, although ultimately you got to think
that it's likely to blend. So I guess on that front, at least having it segregated in a different
an experimental part of the app, means that people can avoid it if they don't want it.
The other thing is, it feels completely inevitable to me that this new set of creative tools
will generate some new social platform. It's kind of the way that it always works. It is very
rare that the platform from the last era of technology is the platform for the new era when it
comes to social content, although I'm not sure yet that just Instagram Reels or TikTok but
for AI video is the final form. Entrepreneur Eugenia Kudia writes, yes, the next huge consumer
AI winner will be a social platform, no, it will not be this.
As if to make the point that everyone is going to have to deal with this, we also got news
that Spotify was taking a bunch of actions to tamp down on AI on its platforms as well.
In a post on its website on Thursday, Spotify said that it had removed 75 million what it called
spammy tracks. They wrote, The pace of recent advances in generative AI technology has felt
quick and at times unsettling, especially for creatives. At its best, AI is unlocking
incredible new ways for artists to create music and for listeners to discover it, at its worst,
AI can be used by bad actors and content farms to confuse or deceive listeners, pushing slop
into the ecosystem and interfere with authentic artists working to build their careers.
That kind of harmful AI content degrades the user experience for listeners and often
attempts to divert royalties to bad actors.
Now, part of what's going on here is that this is not Spotify saying that people can't
experiment with AI music, but people right now are using a flood of AI to try to game the system
and capture ad revenue. Spotify has introduced new policies around impersonation, AI voice clones,
and are exploring a number of other protection tactics as well. I think it's an interesting first step,
but I continue to believe that we are likely to see, again, at least in the short term,
entirely segregated experiences for AI-generated music. And certainly you've got to think that these
companies are all going to be watching the responses to things like Meta vibes and these
announcements from Spotify to try to understand what consumer pressure is going to push them to do.
In any case, it continues to be a fascinating time.
That's going to do it for today's not-so-brief headlines.
Next up, the main episode.
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Chatbots are great, but they can only take you so far. I've recently been testing Notion's new
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at the link in our show notes. Welcome back to the AI Daily Brief. Today we are talking about the
latest product release from OpenAI called ChatGPT Pulse. We're going to talk about what it does,
why it represents a paradigm shift for the user interaction mode of AI, and check out the first
responses, after which I will give you my hot take on where I think this all goes.
Now, taking a step back, people have been eagerly awaiting a set of new product releases from
OpenAI.
First of all, the company's new CEO of Applications, Fiji Simo is now in place.
But then more specifically than that, a few days ago, Sam Altman tweeted, over the next
few weeks, we were launching some new compute intensive offerings.
Because of the associated costs, some features will initially only be available to pro
subscribers, and some new products will have additional fees.
Our intention remains to drive the cost of intelligence down as aggressively as we can,
and make our services widely available, and we are confident we will get there over time.
But we also want to learn what's possible when we throw a lot of compute at today's model costs at interesting new ideas.
Now, since then, people have just been speculating around what we might get.
Continuing to be high on the list is SORA 2, as well as the reasoning model that recently won the ICPC.
But last night and earlier this morning, we got our first hints around what was coming,
as people started to notice a chat chepti feature that would surface personalized insights daily.
That feature is called Pulse and Sam Altman calls it his favorite feature of chat chapti so far.
Here's how Sam describes it.
He says Pulse works for you overnight and keeps thinking about your interests, your connected data, your recent chats and more.
Every morning you get a custom generated set of stuff you might be interested in.
It performs super well if you tell chat chit more about what's important to you.
In regular chat, you could mention, I'd like to go visit Bora Bora Samba.
day or my kid is six months old and I'm interested in developmental milestones. And in the future,
you might get useful updates. Think of treating chat GPT like a super competent personal assistant.
Sometimes you ask for things you need in the moment, but if you share general preferences,
it will do a good job for you proactively. This also points to what I believe is the future
of chat GPT, a shift from being all reactive to being significantly proactive and extremely
personalized. And those were a lot of the messages that were reinforced in the announcement blog post as well.
Pulse is a once-a-day, everyday push that creates a personalized feed of highly relevant
or at least hopefully highly relevant information.
One thing that's interesting is that throughout the announcement post, they really lean on the
language of research.
Pulse they write is a new experience where chat ShpT proactively does research to deliver
personalized updates based on your chats, feedback, and connected apps like your calendar.
You can curate what chat Shept research is by letting it know what's useful and what isn't.
Chad Shept can now do asynchronous research on your behalf, et cetera, et cetera, et cetera.
It's very clear that the action that they are pushing with this is research, even if the output,
is this daily update.
One other thing that they emphasize very strongly in both their announcement posts as well as
the press coverage around it is that this is not meant to be some attention-capturing infinite
scroll thing.
They want to give you what's valuable, not get you stuck there.
Initially, this is only rolling out for pro users following that pattern that Sam had promised
a couple of days ago.
Fiji Simo tweeted, AI should do more than just answer questions.
It should anticipate your needs and help you reach your goal.
That's what we're beginning to build, starting with ChatGBTGPT pulse.
ChatchipT head Nick Hurley says that there is more like this coming in the future.
He writes, this is just the first step.
Over time, we want Chatchapit to evolve from answering questions to proactively helping
you make progress.
Greg Brockman used the term that I think is particularly relevant for this, calling it a
background agent which delivers updates to you every day on topics of interest.
And this is an important part of the paradigm shift this represents.
With this release, ChatGBTGBT is very self-relevant.
consciously experimenting with the move from reactive to proactive.
Now, background agents are a big theme right now across a number of different domains.
It's a big point of conversation, for example, in the agentic coding space, where whereas
six months ago, all of agentic coding was used sitting in an IDE and telling it what to do
and interacting as it brought code back, now agentic coding frequently involves spinning up
background agents that just go off and do things on their own, with much less human interaction.
And indeed, this is actually a slightly different access for agents than sheer autonomy.
We've got general purpose agents now like Manus and GenSpark and even ChatGBTGBT
GT agent, and these are some of our first paths into much more autonomous AI experiences.
These tools have much more autonomy to figure out how to accomplish a goal and can take
on much more comprehensive tasks.
But they are still reactive to the prompt.
You're still describing what you want it to do.
It's just that what you can have it do can be much more comprehensive and complete than
perhaps the way that you would prompt a chatbot like ChatGBTGBT or Claude.
We've also been having this conversation about ambient versus reactive AI in the context of devices.
Some builders, like Avi Schiffman and Friend.com, are really all in on the idea of ambient AI.
The Friend Pendant, for example, experiences the world alongside you and can interact with you in the world as such.
Met as Raybans, meanwhile, while yes, still having more ambient awareness of what's going on around you,
aren't necessarily as proactively taking actions, instead waiting for you to control the mode of interacting through the device.
The point is that these really are quite different paradigms of interacting with AI, and I don't
think right now it's super clear exactly where people are going to want to end up.
Of course, the only way to learn that is by releasing products that do different things and
seeing where things all shake out.
Now, another piece of this is that it really puts a fine point on the importance of context
and memory, particularly as lock-in.
One of the biggest reasons that people still aren't counting Apple out of the AI space,
even after all of their stumbles and seeming lack of action,
is that the iPhone is just a big context machine.
It has more information about you in your life as you live it
than just about any other single source.
We've seen a wave of recent email assistant tools
like the one that was just announced this week from perplexity
because, again, your email inbox is a place that is just chock full of context.
Pulse seems, among other things like a way for chatchipT to take advantage of all that context.
Paul's co-creator Andrew Chen wrote about this saying,
Last week I asked about bike maintenance and Pulse remembered I'd been looking at weekend activities,
so it found me a bike route I didn't know existed near my place.
When I was debugging Pulse code, it surfaced fresh RL papers from Arvix because it knows what's relevant to my work.
I think memory and context are going to be huge sources of moat and defensibility in the future.
And so it's smart, I think, for Open AI to try to experiment with features that more explicitly
leverage that memory and context to try to create experiences that would make it very hard to switch out of that environment.
So what are people's first impressions?
Well, a lot of them are positive.
Mari Haynes writes, chat GPT pulse looks super helpful.
It proactively shows you things you might be interested in based on the conversation.
Simon Smith writes,
First impression, this is going to be insanely useful.
It's like a news feed tailored to recent conversations.
It reminded me of perplexity's discover feature only way more personal.
Like you don't just get content on broad topics like artificial intelligence,
you get content on very specific things you've been discussing with chatcheebt.
For example, I was chatting with it the other day about AI's competing with each
so it presented some context on that. It even finds content for things you've mentioned in passing
but are genuinely interested in. It noticed I've been asking about Toronto's crashing condo market,
for example, so found me an article on that. He also complimented the onboarding experience
and concluded ultimately that this feels like the most personalized newsfeas you can imagine.
It makes me want to dump even more information in context and app connections into chat
GPT so I can get an even better daily feed. Side Kambapati thinks that this is the start of a trend,
saying, chatGBT Pulse is going to spark a new wave of proactive technology.
You're going to see a lot of apps building this out over the next few months.
Olivia Moore from A16Z answered some questions that I had about how much this is going to be
slanted personal versus professional. She wrote, at least on my testing, it surfaces mostly
professional topics I've been discussing versus personal. This is in contrast to the launch
videos which showed more of the personal use cases. I'm curious if that's a deliberate decision
not to spook users at launch. The model seems to be identified transatlify.
across topics you care about, summarize them with key insights, point you towards more resources
to unpack them further. She also noted that despite the fact that she had connectors set up
and had given it access to calendar, it didn't bring in anything from her meeting schedule.
There were some folks who were a little bit more skeptical. Bone GBT writes,
for $200 a month, chat GPT pulse will tell you how to take care of your kitten and what you can do
at Heathrow Airport. That was the demo, can't make this up. Note the big accounts are acting like
they changed the world again. Maybe a more in-between take comes from Antoine, who writes,
Pulse feels helpful, but yet it looks more like early operator. Everyone was excited and knew that
AI agents are the future, but operator was kind of raw, right? So here we probably will see the same.
It will be useful when it becomes one of the core AI features, not extra with its own name.
Now, I promise at the beginning that I would give my take, and here it is. I will speak for myself
personally and then for what I think more broadly. For me personally, I do not believe that I will
care about this feature much. None of the ways that the Open AI team has described how it's
change their behavior seem particularly appealing to me, or like value that I really care about
getting out of chat GPT. An important caveat is that if you've been listening to me for a while,
you'll know that I'm much more bearish than the average person, I think, on the personal
assistant type use cases in general, though. I just think that a lot of the use cases that people
talk about are much more neat and cool than actually valuable in a way that's going to change
people's habits. But like I said, I know that I index on the skeptical end of that spectrum,
and my behavior certainly don't reflect everyone's behaviors, and particularly the behaviors
of people who are much younger and who are still forming what their normal sort of mode of interaction
looks like. Secondly, like Olivia was talking about, this very much feels, at least for now,
like a generalist or consumer rather than a work-focused feature. Now, she did note that most of her
pulse was all about work, but in terms of all of the use cases and things that people are excitedly
sharing from inside OpenAI, they seem very much geared at that generalist, non-work side of chat GPT,
which, as we know from their recent research,
represents something like 70% of chat GPT's usage.
Lastly, the biggest thing that I would caution, OpenAI,
is that I kind of fundamentally don't agree
with this statement from Fiji Simo.
She says AI should do more than just answer questions.
It should anticipate your needs and help you reach your goals.
I don't think that that is necessarily true
or that everyone necessarily agrees with that.
I am by any metric, a mega-superpower user,
of not only chat GPT, but every single one of chat GPT's competitors. That's how much I use
these tools. And there is no part of me, frankly, that cares about these tools anticipating my
needs. For me, I use them to help me reach my goals by steering them the way that I want them to go.
I want them to be more performant in doing the things that I want them to do and reacting to my
needs when I express them. That does not mean that, A, I think that my usage represents everyone
or even a majority of people, or B, that they shouldn't go experiment with things like this.
It could be that they are totally right, and that the usage patterns that many, if not most people,
want are these sort of more ambient background, anticipatory, and proactive sort of interactions.
But it is very much an untested assertion and a hypothesis that this is where that all
needs to go, and there can be negative consequences for being convinced that your hypothesis
is just an assertion of fact before you've got the evidence.
I say this with incredible respect for everything that they've done,
but maybe one of the takeaways from the debacles
of the 4-0 rebellion after OpenAI decided to deprecate all these old models
as it released GPT5
is that the company is not always going to know better than its users
and might want to take a slightly more humble stance
when it comes to testing out these new hypotheses
that no one can possibly know the answer to
until they put out products that allow people to actually interact and discover.
Now, certainly I hope you don't perceive any of this
me being overly bearish on this product. I'm excited to try it as soon as I see access to it pop
open in the app. I'm going to set it up, and I will give it at least a couple weeks of seeing if in
spite of myself I actually end up using it more than I think. But for now, that's where I personally
am starting. I think it's an interesting and important experiment. I think that there are going to
be both proactive and reactive experiences in AI, and I'm excited to see what comes with this. For now,
though, that's going to do it for today's AI Daily Brief. Appreciate you listening or watching
as always. And until next time, peace.
