The AI Daily Brief: Artificial Intelligence News and Analysis - How to Be An AI Leader (According to OpenAI)
Episode Date: September 5, 2025OpenAI has published a new leadership guide for executives, laying out five principles — align, activate, amplify, accelerate, and govern — designed to help organizations lead in the age of AI. Th...is episode breaks down the most important lessons, the subtext behind OpenAI’s recommendations, and what’s missing from their framework. In the headlines, Apple is reportedly partnering with Google to power Siri’s long-awaited AI overhaul.Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. https://www.kpmg.us/AIpodcastsBlitzy.com - Go to https://blitzy.com/ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/Vanta - Simplify compliance - https://vanta.com/nlwThe Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? nlw@aidailybrief.ai
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Today on the AI Daily Brief, how to lead in AI according to OpenAI.
And before that in the headlines, it looks like Apple might finally be making a big AI play.
The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI.
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Welcome back to the AI Daily Brief Headlines Edition,
all the daily AI news you need in around five minutes.
Could it actually be happening?
Are we actually going to get a play from Apple on AI?
The Cooper Tino Giant appears to have made a call
and will partner with Google on their next AI offering.
Bloomberg's Apple Insider, Mark German,
reports that the project will be an AI-powered search engine known internally as world knowledge
answers. Sources said that the feature will be integrated into Siri and that Apple are also considering
building it into Safari and their home screen search widget spotlight. The feature is expected to be
ready by the spring as part of a long overdue Siri overhaul. Sources said that the idea is to replicate
the performance of Google's AI overviews or perplexity. The underlying technology enabling the new Siri
could come in part from Google, Apple's longtime partner in Internet search. The company,
Companies reached a formal agreement this week for Apple to evaluate and test a Google-developed
AI model to help power the voice assistant.
The reporting also spoke to a much broader Siri revision that's in the works.
The new series intended to be able to tap into personal data and on-screen content to better
fulfill queries.
This was, of course, the original idea of so-called Apple intelligence to have the context
of your personal experience expressed through mobile that would make AI better for you.
Now, of course, none of that vision has come to fruition, but the vision was,
something that many people were interested in, theoretically at least. The reporting also suggests
that Siri will become a computer use agent, able to navigate an Apple device according to voice
instructions. Craig Federigi, Apple's head of software engineering and the executive in charge
of the Siri project, said at a race in all hands, the work we've done on this end-end revamp
of Siri has given us the results we've needed. This has put us in a position to not just deliver
what we announced, but to deliver a much bigger upgrade than we envisioned. The project has
drawn in talent from multiple teams, including the AI Division and the Apple Services Unit,
by executive Eddie Q. You might recognize that name as the person who has reportedly been pushing
for acquisitions as a path for Apple to get back in the AI competition, although he has not been
successful in convincing his colleagues around that. Series new architecture is reportedly split into
three components, a planner, a search system, and a summarizer to put it all together into an
output. Sources said that Apple is leaning towards using a custom-built version of Google's Gemini
model as the summarizer. It would need to be modified to run an Apple's proprietary hardware,
and the two companies are now collaborating on fine-tuning and testing. Apple is also considering
using Gemini for the planner, although Anthropics Claude and Apple's own in-house models are
still being considered as well. The reporting also said the Gemini hasn't been ruled out to drive
the search system. In other words, in six-month time, we could have a version of Siri built entirely
on Google's tech. Reportedly Anthropics Claude actually outperformed Google in the Siri Bakeoff,
but Anthropic demanded too much money for the use of their model.
Sources said that they asked for more than $1.5 billion a year, while Google was up to much more
favorable terms. Now, one unspoken part of the reporting that I think is pretty interesting is the fact
that OpenAI is nowhere in these conversations, despite the fact that ChatGPT was the first third-party
AI app that Apple started pushing on the iPhone in that presentation about a year ago. I don't know what
happened with that relationship, whether the fallout is from a business or a technological perspective,
but it is notable that OpenAI is nowhere to be seen here. Still, I think at this point for most people,
just having Siri that actually works like anything, even close to how you would expect in 2025,
will be a big win.
Speaking of OpenAI, there has continued to be incredible demand for shares in that company.
They have boosted their secondary share sale up to $10 billion,
an increase from the $6 billion reported last month.
Current and former employees who have held shares for more than two years
will have until the end of the month to decide whether they'll access that liquidity.
The round is expected to close in October.
Now, the round is noteworthy because it's the first to test OpenAI at a $500 billion valuation.
Their last fundraising was, of course, conducted at the start of the year,
at $300 billion. Since then, the company has doubled its revenue and basically everything else,
including users, so some big markup sort of makes sense, although the numbers are eye-popping to
some. Still, when push comes to shove, we continue to see the trend of demand for AI startup
investments vastly outstripping supply, as the number of shares that the market wants to consume
just seems to keep going up. Another update on the AI fundraising front, Mistral is set to
finalize a $2 billion investment that would value the company at roughly $14 billion. The rumor from
last month was that they were seeking a billion dollars in fundraising at a $10 billion valuation,
so quite a lot of additional funding and a meaningful bump in the valuation seems to have come
through. This will be the first round of mistral fundraising since June of last year when they were
valued at $5.8 billion. Now, not only does this mean their valuation has doubled, but more
notably, it'll be the first time that they've had access to such a significant war chest.
They've raised around a billion euros in total in the two and a half year since they were founded,
so this would be double that all in one fell swoop. It's still not super clear to me,
where Mistral is going to fit in this ecosystem, but it's clear that there's a lot of folks
who think that they have a place somewhere. Quick update on talent drama, XAI's CFO has left
after just three months on the job. The Wall Street Journal reports that CFO, Mike Libertori
left the company around the end of July after commencing in April. Liberatore oversaw XAI's
debt and equity raise in June, which brought in 10 billion in fresh capital for the company.
SpaceX contributed almost half of the equity raised, which suggested to some that demand from
outside investors was comparatively sparse, at least relative to all these other rounds that we're
seeing. Now, while it's dangerous to draw too many conclusions from a single departure, this is the
latest in a recent trend. At the beginning of August, XAI's general counsel, Robert Keel announced he was
leaving after a little more than a year on the job. In his farewell post, he claimed he was leaving to
spend more time with his two toddlers, something that any toddler parent will understand,
but also noted that when it came to Elon Musk, quote, there's daylight between our worldviews.
Rahu Rao Rao, a senior lawyer who dealt with commercial affairs that the company left around the same time,
and then on August 13th, co-founder Igor Babushkin announced that he was leaving to start his own venture firm.
There was, of course, also ex-CEO Linda Yakorino, announcing her departure in July a few months after the social media platform's merger with XAI.
Occam's Razor continues to be that people in high-impact jobs move around a lot more than people where the stakes are lower.
But there's enough happening there that for anyone who's really interested in how much the competition between all these labs is going to increase the availability of cool products
for all of us. Let's just say it's worth paying at least a little bit of attention to.
Lastly, a sort of messy one, Scale has sued rival data labeling startup Mercor, accusing the firm of
corporate espionage. In a lawsuit filed on Wednesday, Scale claimed that their former head
of engagement management, Eugene Ling, downloaded more than 100 customer strategy documents while
in communication with Mercor. He's accused of meeting with Mercore CEO, Brendan Foodie, to discuss
business strategy and product while still in his role at scale. The lawsuit claims that Ling was
later hired in order to build a relationship with one of Scale's largest customers, and that the bulk of
the documents relate to that customer. Ling is allegedly still assigned to this customer's account
while working at Mercor. Suria Midha and Mercor co-founder responded to the lawsuit stating,
while Mercore has hired many people who departed Scale, we have no interest in any of Scales' trade secrets,
and in fact are intentionally running our business in a different way. Eugene informed us that he had
old documents in a personal Google Drive, which we have never accessed and are now investigating.
We reached out to Scale six days ago, offering to have Eugene destroy the files or reach
different resolution, and we are now awaiting their response. Now, of course, the situation is made
even messier due to Meta's aqua hire deal with Scale. It has been well reported that Scale lost
multiple major clients in the wake of that deal, as rival AI Labs didn't necessarily want to
continue doing business with them after Meta became a major owner. Then, of course,
there's the fact that earlier this week, it was reported that Meta themselves had also moved
away from using Scales' data labeling services, adding rival providers, including Mercor.
So I guess maybe the takeaway that is if you are looking for signs that AI is slowing down when
it comes to things like big company competition, talent wars, fundraising, or basically any other
vector, the answer is most distinctly no. However, that's going to do it for today's AID Daily Brief
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Welcome back to the AI Daily Brief.
Today, we are talking about how to be an AI leader,
at least according to a new guide from OpenAI.
OpenAI just recently published a report called
Staying Ahead in the Age of AI, a leadership guide.
And it's part of a pattern where they have been releasing a set of resources
at a fairly steady clip to help organizations and enterprises
think about their AI strategy and implementation, and hopefully get some tips that help them along the way.
None of these are meant to be super comprehensive or replacements for big, deep strategy that's run internally,
nor is it meant to replace the work that consultants and partners and strategists might do.
Instead, these documents tend to be tips and examples that OpenAI has seen in their own work
with their customers and clients, captured and reshared for a broader audience.
Now, one quick note, sometimes you will hear me say that if you're not watching an episode,
you really should head over to YouTube or Spotify to watch it as well.
This is kind of the opposite.
This is one of the more visually uninteresting topics we've had
because we're just examining a report,
but I do think there's a lot to discuss here,
and I'm excited to dig into it.
Now, first of all, from a context or setup perspective,
this is a subtle or not really so subtle reminder
that you are really on one
if you think things are slowing down right now.
I don't know when they started working on this.
It was probably before the release of GPT-5
and all of the hullabaloo around that.
It was probably before the MIT study came out.
It was probably before the AI bubble conversation started happening in earnest.
But it definitely smacks you over the head with the idea that if you are moving slowly because
of any of those things, you are not going to make it.
Indeed, the first thing that OpenAI does is drop a bunch of stats to point out how absolutely
not slowing down this thing is.
The first full sentence in the report is artificial intelligence is accelerating on every front.
And they give four statistics to validate that point.
The first thing they argue is that AI capabilities have grown 5.6x when it comes to frontier models since 2022.
That's based on a study from Epic AI called the pace of large-scale model releases is accelerating.
Next, they talk about cost.
One of the things that we've been talking about on the show recently is why we should include cost and efficiency of intelligence in part of our calculations for how advanced models are,
given that we're increasingly on the frontier of wanting to use a lot more tokens to unlock new use cases because the cost of intelligence.
is coming down. They point to a 280x decrease in the cost of running a GBT 3.5 class model in just 18
months. Now obviously that number is a very big impressive number. I think the reality is that the
vast majority of use cases that are in production today require at the very least four, and really
more like a 4.5 style capability. But those numbers are frankly similarly precipitous when it comes to
how fast they are decreasing. Lastly, they point to the fact that not only is AI being adopted faster than
cop internet was, it's being adopted four times faster. Now, those are the big banner statistics,
but buried just underneath is one that I think might be even more significant at least four
enterprises who are reading this report. They reference a BCG study called Where's the Value in
AI that found that organizations that they designated as AI early adopters were growing revenue
1.5 times faster than their peers. So that's the setup. Basically, they are saying, like I say at every
keynote presentation I do, the speed of disruption is faster than you think, and the magnitude of disruptors
is even bigger than you think. So that's the setup. But what do they actually cover in the next
12 or so pages of the report? They've divided things into five principles, align, activate, amplify,
accelerate, and govern. You've got to have that alliteration in there. Would it even be a
corporate report without alliteration? Now, still, trying to zoom out, I think that the subtext here
is that this is not a guide that's for some super advanced organization. This is not your 301 or 401 graduate
level course on how to be an AI leader inside your AI-enabled or AI-native company. This is instead
the basics. And frankly, I think there's a subtext here that's arguing that right now at this stage,
you don't necessarily have to be a super advanced AI user to be, relatively speaking ahead of the
pack when it comes to using AI across your organization. Effectively, Open AI is arguing that if you
take these basic steps, you will still be ahead. Now, I will say, and we're going to get into this quite a bit
towards the end, the whole thing does a little feel like a 2024 pre-agentic pre-reasoning model
era kind of guide. Specifically, pre-agentic is the one that I think is notable, which, as you will
see, does not mean that I think it's not useful, I think it is. But it's missing this whole big
section of what it means to engage with AI right now that I do think limits its total applicability.
However, like I said, we're going to come back to that. Overall, it attempts to be very
practical giving specific advice and specific examples. So let's quickly go through these sections and
see what they are recommending. The first section is about alignment and getting employees and
managers on the same page when it comes to AI. Now, this is something you've probably heard me talk a lot
about. One of the big challenges for enterprise AI adoption that has absolutely nothing to do with
model capability is the often large gap between how employees and managers are thinking about
AI strategy in every way from how well articulated that strategy is to how pro-employee that
strategy is to whether employees are supported enough in implementation of that strategy and so on
and so forth. So I think broadly speaking, thinking in terms of alignment is absolutely a necessary
step can fully co-sign based on everything that we see at super intelligent and everything
that I hear doing this podcast as well. The four alignment practices that they discuss are one,
executive storytelling to set the vision, two, setting a company-wide AI.
adoption goal, three, leaders' role modeling AI use, and four functional leader sessions,
which is basically leaders modeling AI use, but bringing it down to the line of business level
and closer to the point of actual implementation at the employee level.
Now, one thing I will note, and I will warn you if you do not want to be shilled,
press that fast forward button maybe once or twice.
A lot in here kind of presumes that the use cases are known going into the conversation.
In other words, that managers who are setting the vision for AI know what they should be using AI for.
In my experience and in our experience, it's superintelligent, that actually tends to be a major
barrier that slows things down right at the top. It's literally why we design these agent opportunity
mapping audits that we deploy to make it simpler to actually understand which use cases might be
viable and useful for an organization based on its own particular unique characteristics.
So, as always, if you are interested in those audits, shoot me a note at NLW at BSUPER.AI, and I will
connect you to the right people. Now, moving back to OpenAI's practices, in addition,
In addition to just the best practices that they're sharing, they also in many cases share examples
that they've seen. One that they point to, for example, is the CEO of Moderna, suggesting that
their employees should be using chat GPT 20 times a day. As we'll discuss in just a minute,
there is a big difference between saying that should be the norm and actually holding people accountable
for that, but still I do think that this idea of getting specific about AI adoption goals is
going to be really valuable. Now, one more note in each of these sections, after the four
best practices that they share, they give a set of starter questions and example actions.
So in this case, one might be a question, are we transparently communicating our progress,
and a suggested action of maintaining and openly reviewing a dashboard to clearly track AI progress.
The next practice area for this leadership report, they call Activate.
They noticed that on the one hand, almost half of employees said that they lack the training
and support needed to confidently and successfully use generative AI,
despite the fact that they rank training as the single most important factor
for actually adopting AI and using it successfully.
The four best practices then that Open AI points to are launching a structured AI skills program,
establishing an AI champions network, making experimentation routine, and as they put it,
making it count, or maybe a more simple way to put it, linking AI usage to performance.
Now, I want to talk specifically about these last two, routinizing experimentation and linking
performance across a huge percentage of the conversations that we have, and certainly the feedback
that I get when I'm at, for example, executive sessions, we're doing keynotes with big groups
of AI practitioners, is the griping and belly aching about the time that it takes to get good at
AI, and how infrequently that time is actually reflected in management's approaches to AI adoption.
In other words, it tends to be the norm that even if leaders inside a company have articulated
some sort of AI adoption goal, they haven't created the actual time and space to allow the people
to do the hard work of getting good at using these tools. Employees are then just expected to
find time around the edges to additionally add on this new layer of work, which is learning the
AI tools, on top of doing everything else that they do. OpenAI suggestion is to give employees
regular time to explore AI tools. And I wanted to double click on this because this is an easy one
to forget, but one of the most controllable things that leaders can do inside an organization.
OpenAI goes on to suggest try dedicating the first Friday of each month for teams to workshop
how AI could improve their work. And even something as simple as this would make a meaningful difference
in many of the organizations that we run into.
Now, the second thing that I wanted to point to is this idea of directly linking AI
engagement to performance evaluations.
This is a major trend that we're seeing.
For the last couple of years, in many organizations that really wanted to be AI forward,
they spent a bunch of activation energy trying to get people to adopt AI because they argued
it was going to be helpful for them.
Basically, the most aggressive AI organizations were the ones who were regularly and
specifically encouraging AI use.
Over the last six months or so, we're seeing a much more dramatic.
dramatically shift to just mandating use. At this point, there are increasingly use cases where you are just
frankly behind and not taking advantage of the current tools of the moment if you are not using AI.
And increasingly, we're seeing companies who are not just thinking about that as a nice
productivity enhancement, but as something that's actually a problem if you are not using it.
Now, of course, that's the negative side of linking AI engagement to performance evaluations.
There's also the positive upside where this could be a way to lever up and move your career
growth faster. But the point that I wanted to add to the broader conversation is then
moving towards more specific mandated usage is absolutely a trend. The third practice area for OpenAI's
Leadership Guide is Amplify, by which they basically mean sharing information across the organization.
They write the fastest way to scale AI impact is to stop solving the same problems in silos.
Amplifying progress means turning scattered into shared knowledge, documenting successful prompts,
workflows, and use cases so other teams can reuse, improve, and build on them.
The funny thing about this is that this is actually exactly what a previous version of superintelligent was
trying to be before we moved off of it to focus on agents. But I wholeheartedly agree that trying
to surface new use cases, new best practices, and not force everyone into this weird role of having
to be a use case discoverer is a key for successful enterprise AI adoption. So what does that look
like in practice? Well, OpenAI suggests it's things like launching a centralized AI knowledge hub,
insistently sharing success stories, building active internal communities and reinforcing wins at the team level.
Again, to me, this is an area that is completely inside your control and is just a
just good AI leadership hygiene at this point. Next up, OpenAI's idea of acceleration is basically
all about removing friction and increasing the speed of decision making. Now, there is a subtle thing here
that I think is worth calling out. We're still often at a stage where companies are looking to do
things that make them feel like they're making progress without really having to figure out how to do
things differently. There's a certain contentment in doing the AI workshop, but not actually being
held accountable to implement the new AI workflow. This idea of acceleration is all about
actually really going and doing it. So the best practices that they're calling out include things
like unblocking access to AI tools and data, building a clear AI intake and prioritization process
so people who want to use AI for new purposes don't get stuck in bureaucracy, standing up a
cross-functional AI counsel, and importantly, actually giving it authority to do things like
unblock projects that are surfaced through that intake process. And finally, connecting this all
to performance, rewarding success when innovation is sped up. Now, I actually want to connect
the dots here with OpenAI's last practice area, which is governed, because it's also really just
the other side of reducing friction. It's the side of reducing friction that's about getting policies in place
so that that increased speed doesn't create new types of issues down the line. And frankly,
these are areas that are a lot easier to say than they are to do well, but it's creating and sharing
a simple, responsible AI playbook and running regular reviews of AI practices. So that's the guide.
Like I said, the subtext of all of this is that you do not have to be some super advanced organization
to get a lot of value out of AI. You can simply take these very clear, obvious steps,
and if you do them well and systematically, you're going to be out ahead. I do think, however,
that there are two big blinking things that are missing here. The first, and I bet a bunch of you
are already thinking this, is about agents. This is super focused on individual users with assistant
style workflows. Now, obviously, this makes sense, given that we are talking about
chat, chat, CBT, and that the product specifically that they're thinking about here, or the product
provides their context primarily is individual users who are using chat GPT to do their work better.
But at this stage, individual employees using an assistant is only one part of what successful
AI implementation actually means.
One of my big gripes with the upskilling side of the industry right now is that it's not
supporting agentic implementation, or not helping people systematically think about agent strategy.
For example, understanding what buckets of work agents can do, and how that relates to what
buckets of work employees want agents to do. We don't have good systems for helping companies
figure out how to integrate today's human employees with future digital employees.
We certainly don't have good resources for supporting employees as they figure out how to
work with and manage and orchestrate agents. This is an area of AI upskilling that basically
still just doesn't exist. Now, you can't do everything in every report, and so this is less
of a critique and more of an observation. But again, this is deeply rooted in the assistant side,
not the agentic side of artificial intelligence.
The second thing that I think is missing here
is that this report basically ignores
all of that unsexy work around data and infrastructure
that I've been arguing recently
is going to be core to the next enterprise narratives.
I'm on the record saying that I think that 2026
is going to be the year of context orchestration
and context engineering inside enterprise AI
as we give them cloud cover
to go do all of the messy, complicated data work
that it's going to take to get the next generation of benefits.
Once, for example, companies have put all of these
sort of practices into play around the assistance. There are some little nods to data and data access
here, but I think that if you were trying to think holistically about AI leadership inside your
organization, you have to be considering context, data, and the permissions that go with it as part
of this larger AI conversations. The point for me is that if you did everything on this list,
you would be doing better than many organizations are. I still, though, think that we can aspire
to even more. I think that this is very much a resource for getting high.
hot up to where things are, or frankly even were just a little while ago, which is extremely
necessary. Many organizations are way, way behind. But it is not necessarily also skating to where
the puck is headed. So maybe Open AI, if you guys are planning out your next set of reports,
part two of the leadership report should be around agentic management. If you did that, I will
scream it to the hills because that sort of resource does not exist anywhere right now and is sorely needed.
But still to wrap up, look, I think all of these sort of resources are helpful. I think them
coming from the horse's mouth, so to speak, is also helpful.
It provides a sort of instant credibility that will help these lessons and best practices
stick more deeply when it comes to being implemented.
So hopefully you found this useful.
I'll include a link to the report in the show notes.
For now, that's going to do it for today's AI Daily Brief.
Appreciate you listening or watching, as always, and until next time, peace.
