The AI Daily Brief: Artificial Intelligence News and Analysis - Velvet Sundown, or, How Scared Should We Be of AI Music?
Episode Date: July 4, 2025A new band called Velvet Sundown appeared on Spotify with two albums and hundreds of thousands of listeners, but has no evidence of real members or a history online. Music sites note that the music so...unds like it could be generated by AI tools, while the band insists it is real. NLW explores the big question: does it matter if it IS AI? Get Ad Free AI Daily Brief: https://patreon.com/AIDailyBriefBrought to you by:KPMG – Go to https://kpmg.com/ai to learn more about how KPMG can help you drive value with our AI solutions.Blitzy.com - Go to https://blitzy.com/ to build enterprise software in days, not months AGNTCY - The AGNTCY is an open-source collective dedicated to building the Internet of Agents, enabling AI agents to communicate and collaborate seamlessly across frameworks. Join a community of engineers focused on high-quality multi-agent software and support the initiative at agntcy.org Vanta - Simplify compliance - https://vanta.com/nlwPlumb - The automation platform for AI experts and consultants https://useplumb.com/The Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdownInterested in sponsoring the show? nlw@breakdown.network
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Today on the AI Daily Brief, the maybe AI ban that's causing all sorts of controversy.
And before that in the headlines, there will be no state AI regulatory ban.
The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI.
Welcome back, friends. Quick headlines before we dive in.
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Today's episode is an interesting cultural exploration, so without any further ado, let's dive in.
Welcome back to the AI Daily Brief Headlines edition, all the daily AI news you need in around
five minutes.
Today's first story could easily be a full main episode, because it is not just a story,
it is a major political realignment, but let's talk about it a little bit.
The short of it is that the Senate has stripped out a curve on AI regulations from Trump's tax bill.
Tuesday night's voterama on the so-called big, beautiful bill sifted through hundreds of amendments
to the omnibus funding legislation.
Among them was an amendment that removed a 10-year ban on states passing AI regulations.
The provision was hugely controversial heading into the vote.
It received heavy lobbying support from the tech industry with Andresen Horowitz, Palantier,
and Anderil among the most outspoken supporters. The argument from AI companies was that the maze
of state regulations was impossible to navigate for the fast-growing technology sector. And indeed,
various states have already passed more than a dozen different AI laws with over a thousand more
proposed. AIsar, David Sachs, and Commerce Secretary Howard Lutnik were also in favor, arguing that
any constraint to AI growth is a national security risk. The president for his part had stayed silent
on the moratorium. Concerned citizen groups lined up on the other side, arguing that
consumer and copyright protections should be paramount. Many made the point that without a federal law in
place, AI would be unregulated for the time being. Senator Marsha Blackburn of Tennessee led the drive
to scrap the moratorium, acting on behalf of the Nashville music industry. Tennessee recently passed
the Elvis Act, which prohibits non-consensual use of AI to mimic musicians' voices, which would, of course,
been one of the laws that would have been blocked. Ultimately, the moratorium on state AI regulations
was removed in a 99-to-one vote, with support in the Senate collapsing entirely. Even Senator
Ted Cruz, who championed the moratorium, ended up voting to remove it after negotiations on a
compromise collapsed. Retiring Senator Tom Tillis was the loan vote against the amendment. Now,
Tillis has become a bit of a chaos agent since he announced that he won't seek re-election on Sunday.
He opposed the larger bill itself and voted against every single amendment, so there's pretty much
no signal there. Wired reports that a compromise was basically in the bag over the weekend. It would
have cut the moratorium down to five years and include a string of carve-outs for consumer and
copyright protection. But the reports are that Steve.
Bannon essentially scuttled the deal from his podcast studio, arguing that, quote,
in the first five years, they'll get all of their dirty work done. After the votes were cast,
Bannon posted, massive win for MAGA over tech pro oligarchs. Celebrating the victory, Brad
Carson, the president of AI Safety Group Americans for Responsible Innovation said, the moratorium
threatened to halt kids' online safety laws, artists and creator protections, and a range of
consumer safeguards and tech transparency measures, all without any federal replacement. Let this be a
lesson to Congress, freezing state AI laws without a serious replacement is a political non-starter.
All right, so let's talk about this for a second. First of all, there are many reasonable debates to be
had around the complication of the state and federal system when it comes to emergent technologies.
It is absolutely the case that companies having to deal with different regulations in 50 different
state jurisdictions can be a huge drag. We've seen this in financial services. We've seen this in
lots of other areas before. Point being, you don't have to believe that the technology companies
are just trying to get away with never being regulated at all to understand why they would be in favor of
this amendment. At the same time, there's probably a pretty reasonable position that the better
response than a ban on states regulating is superseding federal regulations that actually create
understandable rules of the road, but none of that is what I actually think is interesting about
this story. One of the major new groups in Trump's coalition this time was Silicon Valley.
And now post-breakup with Elon, Silicon Valley is once again a complete political orphan.
MAGA has completely broken with big tech.
Representative Marjorie Taylor Green, for example, posted, banning states from regulating AI for 10 years is a gift to big tech and a disaster for American workers and states' rights.
And so now we have maybe the weirdest coalition in American political history of AI safetyists on the one hand, MAGA on the other.
And if that doesn't say just how chaotic AI is going to make every year,
I don't know what does.
Speaking of that Elon Trump breakup, or at least specifically Elon, XAI has closed $10 billion
in new funding, but investor enthusiasm seems to be at least a little bit faded.
This deal has a troubled history.
And the trouble is, of course, directly related to that breakup.
At the beginning of June, the Wall Street Journal reported about the pitch meeting where
Morgan Stanley was marketing $5 billion in XAI debt.
Investors had a split screen reading through some very sparse slides that lacked financial
details while watching Elon Musk set his political career on fire live on X. One detail that was
included in the financials is that XAI is apparently now burning a billion dollars a month. Now, we know
that AI is capital intensive, but there's still a dramatic gap between XAI's expected 500 million
in revenue and that significant burn rate. Now, in response to the reporting, Elon Musk said Bloomberg
is talking nonsense, but it's hard to tell what's real anymore. Bloomberg is now reporting that
three additional investment banks were brought into the deal before it closed.
Not super unusual, but implying to some that Morgan Stanley perhaps did not have enough takers
within their own client base. Now, this could all be nothing. Morgan Stanley said,
this transaction, which was oversubscribed and included prominent global debt investors,
reflects confidence in XAI's vision to accelerate scientific discovery and advance
humanity's collective understanding of the universe. Still, the debt was priced at around
12% interest, close to the current yield on triple C rated junk bonds. Lastly, alongside the $5 billion
in debt funding, XAI has also closed for $12.000.
5 billion in a strategic transaction. We don't know who that strategic partner is or how the company
was valued in the deal, which only adds further questions. The only reason that all of this is notable
is that XAI and Elon in general have had absolutely no trouble whatsoever raising funds in the past.
Their last round in December raised $6 billion and included a murderer's row of 14 of the largest
investors in the world, including Andriesen Horowitz, BlackRock, Fidelity, Kingdom Holdings,
lightspeed, MGX, you get the picture. The only returning name for this deal, at least that we know,
was Morgan Stanley, and their only participation was marketing the debt for a fee. And yet,
despite all the warning signs, you kind of have to revert to the axiom of never betting against Elon.
This is still a gigantic pile of cash that will fund the expansion of the Colossus supercluster
and probably see the company through to the end of the year. What's more, fading the intensity
of the XAI team does not seem like a winning proposition right now. Pictures are circulating of a
tent city inside the company's office as engineers work around the clock to put the finishing touch
is Unc Rock 4.
Lastly today, speaking of the big labs,
Anthropic has hit $4 billion in ARR,
but the competition for AI coding is getting more intense.
The release of Claude Code has helped Anthropic quadruple
their annualized revenue since the beginning of the year.
However, their symbiotic relationship with Cursor
seems to be turning a little sour.
The information reports that two key leaders of the CodCode project
have been poached to join Cursor as head of engineering and head of product.
They wrote,
the hiring underscores the frenetic nature of talent moves in the AI field this year, which
frankly seems like a bit of an understatement.
Boris Churny, the lead engineer of Claudecote, left the company after just 11 months, which
people noticed was not even enough time for his equity to vest.
McKay Rigley wrote, insane that Cursor saw the rise of Claude Code and went, yeah, let's
just hire both Claude's lead dev and project manager away from one of the world's biggest AI
labs.
Absolute monster hires.
And a reminder, you can just do things.
Talent world continues to be crazy, but for now, that is going to do it for today's AI Daily Brief
Headlines edition. Next up, the main episode. Today's episode is brought to you by KPMG. In today's
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Last month, a new psychedelic rock band called The Velvet Sundown started appearing on people's
playlists on Spotify. They dropped two albums and quickly racked up a couple of hundred thousand
listeners on Spotify. The only problem is they probably don't actually exist.
A Reddit user on the anti-AI subreddit posted,
behold, a completely fake band on Spotify with 300,000 monthly listeners.
Not a shred of evidence on the internet that this band has ever existed.
AI generated artist photo and album covers.
Description reads like Chatchip T.
A woman on TikTok said it was the first song in her Discover Weekly.
I'm 100% sure this content is pushed by Spotify itself
to further minimize the amount of money they pay artists.
The potentially generated description in case you're curious reads,
There's something quietly spellbinding about the Velvet Sundown.
You don't just listen to them, you drift into them.
Their music doesn't shout for your attention, it seeps in slowly,
like a scent that suddenly takes you back somewhere you didn't expect.
Their sound mixes textures of 70s psychedelic alt rock and folk rock,
yet it blends effortlessly with modern all-pop and indie structures.
Shimmering tremoloes, warm tape reverbs,
and the gentle swirl of organs give everything a sense of history
without it ever feeling forced.
The Velvet Sundown aren't trying to revive the past.
They're rewriting it.
They sound like the memory of a time that never actually happened,
but somehow they make it feel real.
Now, while there might not be any M-dashes in this,
it certainly does sound like the kind of schlock
that you might get from chat GPT.
So is this band an AI construct?
And if they are, does it matter?
In the past week or so,
the Velvet Sundown has become a very hot topic of conversation
in music and internet cultural media.
Consequently, we have multiple deep-dive investigations
trying to figure out whether, in fact,
the band is AI-generated.
The first and perhaps most obvious,
indication is the pictures. I think for anyone who has spent any time with AI, they certainly
have that feel of AI generation. The album covers are almost certainly AI generated even if the
rest of the band is not. But at this point, it should be pointed out that having AI generated
covers in AI generated descriptions doesn't make the band fake. It just makes them like pretty much
everyone else at this point who is using AI for generating images and generating descriptions.
A bigger tell is that none of the band members seem to actually exist. They don't. They don't
have any social media accounts, haven't done interviews, and in fact have zero internet presence
whatsoever. In fact, the band's social media presence only spawned recently once they started
getting media attention. Their Instagram is filled with very obvious AI generated photos, and the
song's credits are also suspicious with no producers or extra writers outside of the band listed.
Then there are the songs themselves. Music Radar wrote,
The band's country-tinged roots rock bears the unmistakable lo-fi veneer of a Suno creation,
but is convincing enough to pass by
on detected if sandwiched in a playlist
between two authentic songs.
And indeed, while most of their listens now
are curiosity after people have read articles like this one,
the initial couple hundred thousand listeners
came largely from Spotify's generated playlists
like Discover Weekly.
A huge amount of Spotify listenership
is in the form of personalized playlist
that are generated by Spotify's recommendation algorithm
in a post on X the band
denied the rumors.
With a bio that reads,
Yes, we are a real band and we never use AI. Hashtag never AI. They wrote a thread.
Absolutely crazy that so-called journalists keep pushing the lazy, baseless theory that the Velvet
Sundown is AI generated with zero evidence. Not a single one of these quote-unquote writers has
reached out, visited a show, or listened beyond the Spotify algorithm. This is not a joke.
This is our music written in long, sweaty nights in a cramped bungalow in California with
real instruments, real minds, and real soul. Every chord, every lyric, every mistake, human.
Just because we don't do TikTok dances or live stream our process doesn't mean we're fake.
The fact that some blog editors would rather pretend we're a bunch of machines than admit an
unknown band is out here grinding and made something people enjoy is insulting.
We've had to lock down our personal accounts due to harassment, all because some writer wanted clicks
and couldn't imagine people like us existing outside their sanitized indie media echo chamber.
Shame on every outlet amplifying this narrative.
We are real.
Think next time before you erase people.
Forgive me for piling on, but me thinks the lady doth protest too much.
Indeed, when it comes to whether the Velvet Sundown is a real band or a.
an AI-generated art piece. If I were a betting man, I would put basically all of my chips on it
being some sort of very intentional experiment that's meant to provoke exactly the conversation
it's provoking. Now, what I don't know is to what extent it's from a pro-AI or anti-AI
source, but it's definitely trying to provoke a conversation. And so let's have that conversation.
One of the things that's really interesting about this is that in other social media channels,
think TikTok and YouTube, there is an incredible.
amount of AI content that is self-professed in on the bash. There's the Bigfoot and Yeti videos,
vlog warts, all of these things that I profiled recently in another episode. Music hasn't yet seen
that level of infiltration. Yes, we have had a couple of breakout moments in AI music. King Wallonius's
BBL Drizzi being used during the whole Drake-Kendrick feud was a really notable one. And again, on
Spotify, there are accounts like Beats by AI Official, which use AI to create humorous songs that
have racked up just an incredible number of views and 10 million likes, but which again are very,
very clear. Beats by AI official got its start with a series of posts called asking AI to make a hit
country song. He did it every day for months, eventually built an audience, and turned that into some
very humorous and very not-safe-for-work songs. And yet, broadly speaking, there is definitely a
stronger reaction against AI music than AI and other creative genres. A piece in music business worldwide
recently was called the AI music problem on Spotify is worse than you think. They point to outlaw country
artist Aventhus, which has over a million listeners each month, and which is for sure and known to be
AI generated. Now, in the case of Aventus, it does appear to be a little bit more of an intentional
product from a musician. When someone a couple of months ago asked in a YouTube comment,
what role AI played in the artist's music, the anonymous owner of the channel replied,
the voice and images created with the help of AI, the lyrics are written by me.
And if you go to the credits on Spotify, the written by and produced by is someone named David Vieira.
The article then goes on to point out a couple of other examples, coming of course to the Velvet Sundown.
And if you go check out Twitter slash X, there are people like Anjou Online who write,
Not enough music people are actually paying attention to this Velvet Sundown situation.
The future of streaming services is about to be so bleak.
Koenrad Sheepers writes,
AI now births entire music acts. I came across the Velvet Sundown, which has lyrics, vocals,
and visuals all generated by AI. This again just highlights how its creative output is outpacing our
ability to regulate it. Scary part is that I would 100% listen to this over many quote-unquote real
artists. Massimo at Rainmaker 1973 writes,
The Velvet Sundown apparently has only existed for two weeks and has over 400,000 monthly listeners.
It's a totally generated AI band. Easily, people who primarily interface with music via algorithmically
generated playlist will soon only listen to AI generated music. Signal writes,
these guys are only two weeks old, 411,000 Spotify listeners and entirely AI generated.
This is the first time I've seen a totally synthetic act hit cultural velocity this fast.
Whoever made this didn't just use AI, they understood narrative. And this is just the beginning.
There is a lot to unpack here. First of all, while I agree entirely that whoever is behind
the Velvet Sundown is creating an entire experience that understanding that understands,
fan's narrative and is not just about the music, I don't think it's fair to claim that there's
actual cultural velocity here. These are not hit songs. These are not diehard fans. These are
curiosity listeners, at least half of which have come pretty directly from the articles about
the curiosity that is this band. One way to tell is the disparity between the monthly listeners
and the followers. There have been 634,000 monthly listeners, but only 11,000 people have actually
decided to follow the band. Now, what's super clear is that there is going to be more of this type of
experimentation. Sometimes people will anonymously use AI. Sometimes musicians will explicitly and clearly
use AI. But like any other technology tool, it is going to impact the music that gets created.
There are inevitably going to be AI generated hits. It is just absolutely inevitable.
What's more, there is an incredibly large market for background music and everything from videos,
to games that will likely find its way to AI generation as a cheaper solve. The question is how
problematic is this? And from a creativity standpoint, I don't think that the introduction of AI
somehow threatens human creativity without AI. That's basically what my entire interview with Rick Rubin
was about, where it gets more dicey and where I think people are reacting is to what extent
AI generated music competes with human generated music for limited attention. And the irony here
is that the AI that I think people are actually angry at is not, in fact, AI generated music.
It is instead the tyranny of the algorithm.
None of this is new, so forgive me for trying to make it sound profound.
The reality is that we live in an algorithmically mediated world.
The social networks where we consume content, media, news, music, videos, all of it,
is carefully curated for us based on micro-expressions of our interest and intent,
all which gets sucked into a big AI Borg and spit back out at us things that it thinks we will like.
The Velvet Sundown sounds like a very particular type of band. It's not surprising that the Spotify
algorithm is picking up that if you like other types of bands in this genre, you might respond
positively to them as well. And I think in some ways what people are reacting to is the idea
of being forced to consume something which feels artificial. What makes this whole moment so interesting
to me is that we are talking about the confluence of two types of AI, new AI generated content,
and the algorithm run channels where that content gets discovered. As I discussed in that show
about AI video, it's very clear that AI is taking over some of those algorithm channels already,
but it wouldn't be all that surprising to me if people have a different type of reaction
in music and want a different approach. Forever ago, literally more than two years ago,
product hunt founder Ryan Hoover wrote free startup idea that will likely get you sued.
AI Spotify. How it works. AI Spotify hosts AI generated music from your favorite artists. Anyone can
submit music and the best song surface based on listens and likes. Music with the most listens earns
a pro-rata share of subscription revenue reserved for the original artists. For example, Drake could claim
money generated from his likeness on the platform. Artists that do not want to participate can opt out
entirely, banning any music that uses their likeness or individually allow songs they endorse.
Of course, there are many ethical and legal issues with this model, especially with labels,
but maybe this is a germ of a shower thought that has potential.
Now, at the time, what we were focused on
was how people were making songs
that imitated the voices of prominent artists.
Obviously now with things like the Velvet Sundown,
we're talking about artists that are generated from scratch.
And so perhaps AI Spotify looks a little bit different.
But it still wouldn't surprise me
if we start to see some number of channels
which reach escape velocity,
which are based on hosting new types of AI generations
separate from other types of human creative experiences.
Maybe not, and maybe it all gets integrated into one spot, but it feels like new types of content
when they emerge tend to bring with them ultimately their own new networks as well.
In fact, I think it would be surprising if we didn't see something similar with AI.
For now, like I said, I'm pretty sure the Velvet Sundown is trying to provoke conversation.
So go check them out and then share what you think about it on your algorithmically mediated
social network of choice.
That's going to do it for today's AI Daily Brief.
Until next time, peace.
