The AI Daily Brief: Artificial Intelligence News and Analysis - Why OpenAI's $2000/Month Model Isn't Crazy
Episode Date: September 10, 2024...or at least not as crazy as it might seem. Rumors suggest OpenAI may introduce a $2,000/month subscription plan for advanced AI models like Orion and Strawberry. Is this as far-fetched as it sound...s? Today’s episode explores the reasoning behind such pricing, its potential implications for businesses, and how it might shift the role of AI from co-intelligence to independent worker. Plus, updates on OpenAI’s recent developments, including a new fundraising round and enterprise milestones. Concerned about being spied on? Tired of censored responses? AI Daily Brief listeners receive a 20% discount on Venice Pro. Visit https://venice.ai/nlw and enter the discount code NLWDAILYBRIEF. Learn how to use AI with the world's biggest library of fun and useful tutorials: https://besuper.ai/ Use code 'podcast' for 50% off your first month. The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614 Subscribe to the newsletter: https://aidailybrief.beehiiv.com/ Join our Discord: https://bit.ly/aibreakdown
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Today on the AI Daily Brief, why OpenAI's plan to potentially charge up to $2,000 for its advanced models might not be as crazy as it sounds.
Before that in the headlines, are we on the verge of seeing an XAI Tesla team up?
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Welcome back to the AI Daily Brief Headlines edition, all the daily AI news you need in around five minutes.
When people have explored why Elon Musk's XAI might be an interesting competitor in the LLM space,
there's two things you tend to hear.
The first is access to the unique data and distribution channel of Twitter slash X,
in other words that GROC gets a source of information that no one else has,
or at least no one else has easily, as well as a place to put it,
and the other is the potential integrations with the other family of Elon projects.
Chief among those has to, of course, be Tesla.
A Tesla X-AI tie-up seems like it's more than potential. The Wall Street Journal writes,
Musk's X-AI has discussed a deal for share of future Tesla revenue. Under a proposed arrangement,
the startup would give Tesla access to its AI technology in exchange for a slice of the carmaker's
software revenue. The deal is not particularly complicated, or at least there's not that much
information yet. The information sums it up. The two companies have discussed Tesla licensing
the startup's AI models to help the carmaker develop its full self-driving software, and in return,
Tesla would share some revenue with XAI. The driver assistance
software aims to move Tesla's autonomous driving technology beyond highways onto city streets.
Now, Musk for his part, has of course responded on X, saying, haven't read the article,
but the above is not accurate, referring to an ex-user summary of the Wall Street Journal piece.
He added, there's no need to license anything from XAI, and shortly after he posted,
WSJ is talking nonsense. Regardless of the truth of this particular rumor, investors are for sure
watching the relationship between these two companies closely. As the journal puts it,
Musk is already shifting talent and hardware between XAI and Tesla, raising concerns about potential
conflicts of interest. There is particular scrutiny around how Musk shares resources of Tesla,
which is publicly traded. Several Tesla shareholders have filed suits claiming that the shift in
resources to XAI has hurt the carmaker's investors. So whether this is a true report or not,
it seems like there will be more of this in the future. Speaking of X and Grock, when it comes
to that advantage of being able to use tweets as training data, Elon appears to have hit a snag in
Europe. Ireland's Data Protection Commissioner or DPC took Twitter slash X to court in Ireland,
the result of which is that X has agreed to stop processing EU users' data for GROC AI, said the
DPC. The DPC had significant concerns that the processing of personal data contained in the
public posts of XEU and EEA users for the purpose of training its AI GROC gave rise to a risk
of the fundamental rights and freedoms of individuals. And these types of rules may be why we're
also getting reports that AI lobbying in the U.S. is way up this year. A couple of key stats from
Open Secrets, in 2023 organizations spent money on federal lobbying around AI. That's 302 more than
2022 and a 7,567% increase back from 2016, when only six organizations were lobbying the government
on AI-related issues. In the first quarter of 2024, this year, Open Secrets identified more
than 90 organizations that reported lobbying on AI issues for the first time. The total so far this
year appears to be 462, just a little above last year. Of the organizations that, the organizations that
lobbied on AI issues last year. 85 were from the electronics manufacturing and equipment industry,
46 were educational organizations, 31 were from the internet industry, and 22 came from pharmaceuticals
and health care. In terms of some specifics, Open Secrets noted that OpenAI spent $340,000 on lobbying fees
in the first quarter of this year, with scale spending 180K in that period, and Nvidia spending
160,000 during that time. My general feeling about lobbying tends to be don't hate the player,
hate the game, and that it's no surprise to see an increase in this incredibly important area,
especially now as rules remain ill-defined. Now, one thing that we are looking forward to later
today, Apple is getting ready to roll out its new iPhones with the promise that AI is right at the
center of them. I'm sure that tomorrow we will have a chance to get a better sense of exactly
how deeply integrated AI is and when those products are actually coming to market. And speaking
of products coming to market and announcements from big tech, on September 16th, Microsoft has
scheduled an announcement called Microsoft 365 copilot Wave 2. No more information really than that,
but it should be interesting to see how Microsoft positions co-pilot now, as opposed to when it was
announced last year. For now, though, that is going to do it for today's AI Daily Brief Headlines
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All One Word. Today's episode is brought to you by Super Intelligent, which is of course
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Rumors are swirling that OpenAI is considering an extremely high-price plan for its future
more advanced models. And by high-priced, I'm talking $2,000 a month.
On today's episode, we are going to talk about why that is somewhat less crazy than it seems.
At least I think there are ways to look at it as such.
To kick off, however, we're also going to do a little bit of catch-up on previous OpenAI
stories that we covered over the last week or so.
One of the big stories last week was that presentation from OpenAI Japan that listed
GPT Next as 100 times more powerful than GPT4.
If you remember in that episode, one of the things that I was wondering is whether
GPT Next was referring to an actual specific model or just a category of GPD Next.
general things in the future. Now, I noted that even if it was that, which seemed most likely to me,
it probably wasn't a great idea to put that image on a slide. And indeed, it does appear that
GPT Next is not a new model, but just a general future state. From Mashable, an open AI spokesperson
has confirmed to Mashable that the term GPT Next, written in quotations on the slide, was simply
a figurative placeholder to indicate how OpenAI's models could evolve exponentially over time. The
spokesperson also clarified that the line graph in the slide was illustrative, not an actual timeline of
OpenAI's plans. So, so much for getting a 100x more powerful model this year.
Another interesting story that's been swirling around is OpenAI's latest raise at something
like a $100 billion plus valuation. Thrive Capital has been widely reported to be the lead of that
round, leading to a recent piece in the information called why Josh Kushner became OpenAI's fundraising
Sherpa. The piece begins, in mid-July, CEO Sam Altman, flew into Idaho to mingle with entertainment
and tech elites at the annual Sun Valley retreat. Among the
those by Altman's side was Josh Kushner, founder of Thrive Capital, the New York VC firm that
had led a recent share sale valuing the chat GPT maker at $86 billion. Less than a month later,
Altman gave Kushner a pat on the back, replying to news that Thrive had just raised $5 billion in new
funds, Altman posted on X that among the, quote, many great investors he's worked with, there's no one
I'd recommend more highly than Josh. So what else do we learn from this round? Well, a couple of things.
First, it sounds like the valuation might be up over $120 billion, not just $100 billion.
Second, it sounds like part of the role that Kushner is playing is not just investing capital,
but also organizing more capital.
Again, from that same piece, OpenAI requires so much capital that Kushner could play a key role
in arranging funding as well.
Others also speculate that it's at least a little bit about raising the profile of Josh Kushner
and Thrive in general.
The founder of another large VC firm said that Thrive's massive investment is, quote,
Josh's effort to be the guy you call an AI.
It makes him very visible and gives Thrive the appearance of having, quote, unlimited check-writing
power.
Interesting stuff if a little bit insider baseball, but not the thing that we want to focus on today.
What we want to focus on is shifts in how OpenAI is thinking about its business model,
and one more story before we get to this theoretical $2,000 price point.
At the end of last week, OpenAI announced that it had hit 1 million paid users for its enterprise offerings.
That's up from 600,000 corporate chat GPT accounts back in April.
In terms of additional real information, there's not that much.
For example, one of the things that we don't know is whether the increase came from new clients
or expansion within organizations. We did find out that just under half of the corporate users
are based in the United States, with Germany, Japan, and the United Kingdom being the other
popular markets. All right, and so this gets us to this $2,000 a month report. This comes once again
from the information, where they wrote last week, how much would you be willing to pay for
chat GPT every month? 50, $75? How about $200 or $2,000? That's the question facing Open AI,
whose executives we here have discussed high-price subscriptions for upcoming large language models,
such as OpenAI's reasoning-focused strawberry and a new flagship LLM dubbed O'Ryan.
The piece continues,
in early internal discussions at OpenAI,
subscription prices ranging up to $2,000 per month were on the table,
said one person with direct knowledge of the numbers, though nothing is final.
Now, the information seized on the idea that this represented,
an indication that revenue wasn't keeping up with costs.
They write, it suggests that the paid version of ChatGBT,
which was recently on pace to generate $2 billion of revenue annually,
largely from $20 per month subscriptions,
may not be growing fast enough to cover the outsized costs of running the service.
They continue, and more advanced models such as Strawberry and Orion may be more expensive
to train and run than prior models. The flip side, they say, is that a high price point
would also mean OpenAI believes its existing white-collar customers of ChatGBT,
will find these upcoming models a lot more valuable to their coding analytics or engineering work.
And this is largely the two sides of the conversation that you saw on Twitter slash X.
X user Bob E. Hayes writes,
Tell me things are bad without telling me things are bad.
Report, OpenAI considers $2,000 monthly LLM subscriptions.
OKE egg writes, OpenAI's $2,000 a month feels like a clumsy way to address the dilemma.
One, achieving AGI requires monstrous investments.
Two, need a mass consumer product to recoup.
Three, must limit genuine AGI to a select elite.
AI entrepreneur Bendi Ready writes, OpenAI is considering 2K a month to access their top models.
All kidding aside, this will be a Vision Pro-level disaster.
I hope it's a joke.
Digital spaceport writes, a $2,000 a month subscription is going
going to appear to those on lower tiers very negatively.
Rich-get-richer stratification, maximalism is how it will be labeled.
So in these few tweets, you get a pretty good breadth of the conversation on the negative side,
that on the one hand, maybe this suggests that there's trouble with the Open AI business model,
or even if there's not, that it would somehow represent a failure of the market
to only make the most advanced models available to those who already have every advantage,
at least financially speaking.
That wasn't the only take, though.
Professor Ethan Malik writes,
I have no idea if the 2K a month price rumors about advanced open AI models are true,
but it would represent a move from thinking about AI as a co-intelligence for each person to
AI as independent worker. And I think this is the nut of it. Swicks, for example, writes,
I think it is a very bullish sign that OpenAI is considering $2,000 a month subscriptions.
This is what taking AI employees seriously looks like, a level 3 AI product.
Now, what he's referring to is OpenAI recently announced,
or better put recently leaked, levels or stages of artificial intelligence.
Level 1 is chatbots, which are AI with conversational language.
Level 2 is reasoners with human-level problem-solving.
Level 3 is agents or systems that can take actions.
Level 4 are innovators AI that can aid an invention.
And level 5 are organizations or AI that can do the work of an organization.
And basically, Sean's argument here is that if an AI is powerful enough to do the work of a human,
$2,000 a month starts to look a lot more reasonable.
You see that conversation play out everywhere.
On that same Bindu Ready post that I mentioned before,
someone responded if it can replace an entry-level software engineer that's still a four-to-six-six
cost reduction. To which bin due responded, it can't. And so indeed we have some skepticism of actual
capabilities here as well. John Gilhuli writes, what is the next limit of human productivity?
OpenAI's rumored $2,000 a month price tag moves it from consumer tool to employee
replacement. This got me thinking. If the new reasoning models could work perfectly, could they
actually replace an employee? They'll still need someone giving them direction, so the benefit has to be
either in the quality of output or the speed, likely both. Imagine having a magic button that completes
most base work for you in a few seconds. You'd still need to give clear instructions and review
outputs, as you'd have with most entry employees, but now your cycles are much, much faster.
Suddenly, you're going from making a few decisions a day, to dozens or hundreds. Your quote-unquote
workers no longer need time to go off and complete tasks. They just immediately deliver results and
can move on to the next decision. Decision fatigue is going to become the new productivity
limiting factor. The human brain can only handle so many decisions before it starts to falter.
Sure, AI will continue to improve in its ability to handle more high-level instructions like
Find Me More Users, but it will still require direction. It will still be a while before we reach
the its AI turtles all the way downstage of the world. And between here and there, we'll have a
world where those who can make hundreds of well-reasoned decisions per day are going to outperform
those who simply produce high-quality granular work. Mastering the art of rapid, continual reasoned
decision-making could become the next career challenge for many. Now, this moves us into a conversation
around what the destiny of today's workers is in a world where we really have AIs that can do
independent work. Later this week or this weekend, we'll do a long-read style episode from a piece
from March from Noah Smith called plentiful high-paying jobs in the age of AI. However, at this point,
you may be also asking, what are the chances this is just a dumb report, and people are speculating
about nothing? It am a cloud jokingly summarized it this way. He said, the information says,
the absolute highest and most absurd price floated for chat GPT was 2000 a month, but the idiot open AI
employee who suggested that has now been fed to the basement Shogoth and will never speak again.
Seven OpenAI spokespeople have reached out and confirmed they will not price it this high.
Twitter, holy crap, OpenAI is crazy. Did you hear they're going to ship strawberry tomorrow for
2K a month? Morons, nobody will pay that. To which Sean Ralston, who I believe used to work at OpenAI,
although I don't think does anymore, responded was an internal convoy about enterprise accounts
with hundreds of licenses, not individual users. And whatever the right of this Sean has or not,
it certainly seems possible that this is a big report about a very exploratory meeting where someone
decided to humor someone else and write $2,000 a month down on a whiteboard, and that became a whole
story that we're discussing. However, I think why it's resonant and worth the discussion is that it
really does get us thinking, again, as Ethan Mollock put it, about the move from AI as co-intelligence
for each person to AI's independent worker. There are some who believe that will never happen.
There are many who believe it will happen in a fitful, non-linear way, but it's certainly a conversation
that's going to come up a lot more as capacities increase. For now, I think it's fairly safe to say
that at these levels, I don't think we're going to be seeing a $2,000 a month chat Shp.T.
Anytime soon, but you never know.
Stranger Things have happened.
That is going to do it for today's AI Daily Brief.
Until next time, peace.
