The Athletic Football Show: A show about the NFL - How Klayton Adams built one of the NFL's most exciting offenses
Episode Date: July 24, 2026The 2025 Cowboys offense ranked fifth in EPA/play and eighth in DVOA. The man at the head of that was first-year offensive coordinator Klayton Adams, who arrived in Dallas after a two-year run as the ...Cardinals offensive line coach. The Cardinals were a top-10 rushing offense by EPA/rush and DVOA in both of Adams' seasons there. In other words, he certainly appears to have a strong grip on how to put together a successful, multi-faceted offense in today's NFL. He dove into his process, and a whole lot more, with Robert Mays on this episode of The Athletic Football Show.Join The Athletic Football Show Discord Server: http://discord.gg/theathleticfootballshowHost: Robert MaysExecutive Producer: Michael BellerSenior Producer: Katy DuffySocial Producer: Scott KrinchFollow Robert on Bluesky: @robertmays.bsky.socialFollow Robert on X: @RobertMaysTheme song: HauntedWritten by Dylan Slocum, Trevor Dietrich, Ruben Duarte, Kyle McAulay, and Meredith VanWoert / Performed by Spanish Love SongsCourtesy of Pure Noise / By arrangement with Bank Robber Music, LLC Hosted on Acast. See acast.com/privacy for more information.
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Welcome to the Athletic Football Show.
I'm Robert Mays.
We got a good one for you guys today.
Somebody that we've talked about a lot on this podcast over the last few years is Cowboys
Offensive Coordinator Clayton Adams.
This started when he was the offensive line coach for the Cardinals.
In the two years, he was there as the offensive line coach, the Cardinals were one of the
most interesting and effective run games in the NFL.
He gets the offense coordinator job at the Cowboys last year, and the Cowboys became just an
incredibly diverse, effective run game.
You look at, you know, EPA per carry success rate, they were really good again last year.
And I've really appreciated the work he's done in that area.
And I really wanted to spend some time talking to him about how you put together a modern run game in the NFL, what the considerations are, what some of the challenges are, how things have changed, you know, since he got into the league in 2019 as an assistant with the Colts after coming from the college game.
So really cool opportunity to dig into some of the details behind one of the best run game designers in the NFL, how he operates, how he thinks what goes into it, along with just some of the considerations when you move from being an offensive line coach to being an offensive coordinator.
Why don't we see more guys transition from those two roles?
Why don't we see more offensive line coaches eventually become head coaches?
Hit all of that with, in my opinion, one of the more exciting assistants in the NFL.
in terms of his trajectory, his future.
So really enjoyed this conversation with Clayton Adams.
I think you guys will as well.
Let's get to it right now.
Joining us now, it is Dallas Cowboys Offensive Coordinator, Clayton Adams.
I've really been looking forward to this.
Sincerely appreciate you spending the time with us today.
Yeah, appreciate you having me, man.
I've been looking forward to it too.
So I really wanted to spend today, we'll talk about a bunch of stuff today,
but I wanted to spend a good majority of this show just talking about
what the run game looks like in the modern NFL from somebody in your chair.
And I think part of the reason is because both from afar and now getting to know you a little bit,
it's not surprising if you watch the work that you've done over the last three or four years in the NFL
to realize and learn that you do love this.
Like you do have like an obsession with putting together like the best possible version of this,
the ideas that come from the ideas that kind of lead into it.
And I was trying to figure out at what moment I started being interested in the work you were doing in this area.
And I went back over the last couple years.
And you guys played the Cowboys in 2023 when you were in Phoenix when you were in Arizona.
And there were a couple runs in that game.
There was one that sticks out.
There was a play.
You guys ran the gun.
It was like a little orbit motion with Rondale Moore.
And you guys pulled the center.
And it was like a 26-yard game to James Connor.
And you guys were doing a lot of that kind of stuff that year.
And that game was one of the first times where I was like,
it's probably time to start paying attention to the Cardinals run game.
And then over the last few years,
you've consistently put together one of the more interesting, effective run games in the NFL.
And I'm just curious, as you go back through your own football history,
when do you feel like you fell in love with the process of putting a run game together,
either as a position coach or when you got into this job?
I would say when I was coaching in college,
I was always definitely interested in it.
But the thing that I really appreciate about the path that I've taken of like being a Division II football coach as a starting point and kind of working my way up is, you know, like there were a lot of environments where it was like, well, nobody's going to beat the game anyway, so let's just try this.
You have the opportunity to be like, you know, at least somebody's going to say they were trying.
And so you have the ability to be kind of creative in some of those environments, which I really appreciated.
And then I think when I made the transition from going to college football to like kind of taking a step back and being the assistant online coach in Indy and going back and drawing the pictures and doing all that, that was really the year that I felt like I really kind of connected with the way that the NFL works because it is very different.
the fits that you see in the NFL and the way that defenses operate,
you know, both from like a very, very sound perspective,
but sometimes also, well, I know where they're going to be type of thing.
And so that's probably when I got really, really interested in it.
But I think that, you know, at the end of the day,
all of us as coaches have been in that situation on the sideline.
And again, this isn't like me saying,
I just love the run game.
I don't want to throw the ball, you know,
because if CD and Black are listening,
we want to throw the ball a lot.
We watched the offense last year.
We'll get to it.
I promise you,
I'm not trying to pigeonhole you in any way here.
But, you know, I just,
we've all been on the sideline in a game
where they could run the ball and you couldn't.
And we've all been in a game on the sideline
where you can run the ball really well and they can't.
And I just have always associated this with like,
it's a disease for your team.
And so, again, that doesn't mean
that you're going to run it to win every game.
You're going to choose your weapons wisely and do what you can do.
But I really think that it makes your entire team better
when you're taking big eight and 12-yard chunks out of them.
And likewise, when they can do it to you, it's a really bad feeling.
So when you got to the league, I want to hear more about that transition
and what felt different about it.
You said some of the fits were different, the soundness of it.
But what do you think were the biggest things you had to acclimate to
as you were figuring out how the run game and just even –
offense had to operate in the NFL versus what you were doing as a coordinator in college.
You know, I just like the freedom of being able to say like, oh, we can go under center.
Like, that's, that's awesome.
There's just so many more things you can do.
And then, you know, having quarterbacks that can do quick game from under center and can do some dropback from under center and having like the ability to do all your action stuff from under center.
You know, like that stuff, at least in the time when I came from college football, like that stuff wasn't happening at all.
everything's kind of based on where the back is.
Everything's gone.
Everything is about a movement on defense.
There's always a DB that's part of the fit, you know, defensively.
And when, you know, you get into some of these teams, I've always kind of felt this way of like,
oftentimes when I leave the normal down and distance plan and I feel really, really good about, like, the playing because I know where they're going to be,
it usually means we're playing a freaking really good team.
And sometimes I'm like, oh, man, like these guys are all over the place
And I have to remind myself like it it might just be because they're not very good
Yeah, the chaos is not born of any plan
It's just kind of a it's a manifestation of like what's actually going wrong with what that defense looks like
You mentioned the under center stuff and this is this is a granular question, but it's one I wanted to ask you
I think that there is a thought among people in the league that when you have a gun based run game
for whatever reason, whether that's the way that your quarterback wants to live,
that you kind of have to box yourself in when the quarterback is not part of the run game.
There are only certain runs that you can really lean into.
And one of the most impressive things I think you've done over the last few years
is that your offenses have really flown in the face of that.
I was looking up the numbers today.
Per next gen, you guys, you have three teams over the last three seasons that were in the top 15
in EPA per carry on gun runs to the running back.
So let's eliminate the quarterback from this.
just to the running back.
Last year's Cowboys and then the two Cardinals teams before that.
And you were really explosive on gun runs,
even on plays to the running back.
And that just isn't really the case for a lot of offenses.
So why do you think you've been as comfortable kind of branching out
in the types of runs and the variety of runs,
you've been able to run from the gun
where maybe other offenses that are more gun-based feel a little bit more boxed in?
I'm not really sure.
what the answer to that question is in terms of what everybody else does.
I do know this, like, probably 90% of your run, like, your run game from the gun is just
going to be like, here comes inside zone, which if you watch it in college football and then
you watch it in the NFL, like depending on where your aiming points are and all this other
stuff, like, that play really kind of feels like duo.
And in fact, I think if you watched it in college football, they're probably the same thing.
but I just think that like there's so many other things that you can do I think you have to move the back around I think you have to have some same side runs you know the G play in passing situations from the gun is a really good one that that we were we were you know really particularly good at in Arizona because Yelda was such a good puller and so that was just something that that drew petzing liked that that I kind of lucked into and really kind of started enjoying myself and it was something that that like was
kind of uniquely good for us.
I think gap schemes from the gun are really good
because the way the defensive ends
will play your pullers,
it just puts the back
like inherently in trail
position behind the second puller.
So there's some things that you can do there.
And then I think you have to be able to
just pair things up of, okay,
the back and the tight end are on the same side.
The back and the tight end are away from each other.
The tight ends off the ball.
Backs away, backs to them.
You know, you've got to be able to know
what those tendencies look like for yourself
And then I think you also have to, you know, you have the ability within some of the gun run game to just kind of every once in a while make some stuff up going into it.
You know, it doesn't always make it into the call sheet and it doesn't always make it, you know, come out of the play caller's mouth.
But I do think that, you know, like I've got an old cut up of things that I've just been throwing in there the last 10 years that I've kind of got them organized.
and that's usually the last thing that I look at on Monday night
and I go, which one of these guys wants to come out today?
I think the ability, you know, for offenses to kind of be,
what's the word that I'm looking for,
is like kind of deliberately opaque, right?
Like, we're trying to make this look funky.
I don't think the whole call sheet needs to be filled up with that,
but I like to have one or two of those each week.
there are two things that really struck me.
I went back and watched all of your guys's 10-yard runs today this morning.
And there were so many of them from the gun.
And the two things that struck me as I was going back to watch them were, again,
just all like a lot of funky pullers that you just don't see in a lot of other offenses.
You guys have like a 66-yard gain against the Jets on like a crunch-type play from the gun
where you have like two polars and it just hits perfectly.
And the other thing that jumped out on top of, man,
there's a lot of like weird stuff happening here in a good way was Javante Williams is really good.
Juante Williams is a really good back.
He had two explosive runs against Washington.
One was duo where like he presses the hole and then like a little tiny cut that was just beautiful.
And then another one, he just has like a jump cut off that makes a guy miss coming off the edge for like another 20 yard run.
And I'm sitting there being like, I guess I didn't appreciate how good Javante Williams was last year because every single one of these runs is just massively impressive.
He's really good.
And he's really hard to get down behind the line of scrambling.
And our own line coach Connor will just totally appreciate me saying this.
But like there were a couple of times where just there's a free guy in the backfield
and Javante makes him miss and goes and gets an explosive.
So it's he's a very good football player and we appreciate him very much.
I'm really glad he's back.
Let's talk a little bit about you stumbling into that G play in Arizona.
So before we talk about the details of it and the ideation behind it, just explain for people
who maybe don't understand what that is, what that play actually looks like in practice.
Like who's moving?
What is the intent behind it?
What is the actual play when you call it that?
It's like a unique play because, you know, I think it was kind of Callahan's creation from the gun when they were in Cleveland.
I think typically when you think of a G play and there's a, you know, that you think cut the defense and you think, you know, well, this team's going to try to bury a defensive end in the C gap.
And then you're going to try to kind of pin and pull and get all the way around that.
You know, the gun variation of it is unique because really like the where I think that teams like it best where it's grown, it hasn't totally caught on around the league a whole bunch because I do think that Yeldafroholt was a huge piece of that thing.
But it's kind of a, to me, it's a really good passing situation play where, you know, one of the things that I'd like to consider when you're going into a game plan is like, all right, they've got an elite pass rush or how can I make sure this guy never gets to pass rush?
And so, you know, some of that is trying to run the ball in those situations.
And, like, you know, I think we had one my last year in Arizona.
I don't remember who it was against, but they brought him nickel pressure.
And, of course, the D-N is up field because he's thinking it's a pass.
And they both ended up outside.
And it was a really long run.
I think it hit before halftime.
It was a big part of us winning the game.
And, you know, the guys, you're still cutting the defense.
It's just a little bit of a different philosophy with it because you're not really trying
to get around the edge.
So when you, how do you land on understanding that that play is going to be a big part of who you are?
And obviously that comes from realizing that Yelta can pull like that.
So is that something where you have a sense coming in that he's able to do that?
Do you see him do that in OTAs?
Like how does a specific and important part of your run game become an expression of the players?
Like at what point in the process do you feel like that happens?
I think that one of the things that you have to be able to do in the NFL now,
because you don't really practice like live, you know?
And so you're not going to get very many of those blocks.
You're not going to get any of those blocks in OTAs.
You know, training camp is going to be very limited.
Nobody ever wants to show anything during the preseason.
And so, yeah, when you have the ability to do some of those in a preseason game,
I think it's important.
It also has not been traditionally very good practice play.
So it's one of those things that you've got to really kind of telecoordinator,
like, hey, you just got to trust me on this one.
But the other thing that I think is important is worth consideration, particularly in the NFL, is like one of the reasons I like to carry a lot of volume of scheme in the run game is because like we're not really going to know who we are until like week five or six.
And then once we figure out our identity, like our playoff identity might be different, you know, or who you are week 16 or 17 might be different.
And so, yeah, I think you want to pick some schemes that you think the players are going to be really good at,
that you have visual confirmation that we have been good at these things.
And obviously, you're going to have things that are going to pair with your action passes
and things that they're going to be part of your offense no matter what.
But that play is a good example of, you know, Drew and I that year of just saying, like,
we've got to run this thing in a game and just see what it looks like.
And then you hit a couple of explosives on it, and then you find new ways to run it and you continue to build on it.
But I do think that when you, him having experience and success with it before gave him confidence to call it.
And then when you see things happen live in a football game, they're just a lot different, you know, than they are when you're watching them at practice or in a walk through.
At what point, how often do you feel like, all right, this is who we think we're going to be?
And then as you actually start to iron and out, you do see it live.
It changes in the first month of the season.
Like, do you feel like 50% of it carries over, 75% of it carries over?
You have to scrap most of it.
Like, how much stays and goes typically in a given season
from what you think you're going to be in that way you eventually end up being?
I wouldn't say, like, I wouldn't say very much of it at all comes or goes.
I mean, there's going to be some new things you pick up along the way,
but I'm always very wary to, like, throw something brand new on the players.
And that's why the off-season studies are so important.
It's like, all right, let's get a couple reps and a walk through on an install,
this thing in the off season.
I would just say like your percentages rise and fall.
And to me, that happens every, it's happened every single year that I've been coaching
is like, man, we're going to be really good at whatever.
We're going to be, we're going to be an outside zone team this year.
I can just see it.
I can feel it.
And you get to week three, we're not an outside zone team at all.
It's so interesting.
And I really come to appreciate that as I've covered the league more often, is that I think
the coaches who have success are a lot of the guys.
who can embrace that.
They embrace the uncertainty of what the season is going to be.
Because I think there are some people that they have such a clear vision of like,
if we do this, then if we do this, this, this and this, then we're going to be successful.
And then in reality, that's not the things that your team should be doing.
And so the ability kind of be both like flexible and also humble in understanding, like,
it's okay that this didn't work.
That to me is one of the more underrated traits of coaches that I have seen have success.
And I'm not sure I would have known that or even known to think about that 10 years ago when I started covering the league.
I think it comes down to, you know, like there's been, the league has changed a lot in the last 10 years.
And I can't imagine how much it's changed in 20 years.
But I think embracing the idea that like there is no control.
There's only influence.
And so what that means is you're going to be wrong sometimes.
And I think that it's really important for us to be able to get in front of the players and go,
that was me and I'm okay with that you know and I'm gonna fix it um or you know hey I made a mistake
here you know that that probably shouldn't have been in the plan and then I think when things go
well like just just trying to heap as much praise on them as he possibly can because they're the
ones that got to go do it and they're really the key ingredient to the entire thing you came into
the league at a really interesting time just talking about the last 10 years and how much things have
changed because when you got into the league we hit we're transitioning to the too high kind of
light box world that we still sort of live in, right?
I was looking at the numbers today.
And so in like 2020, we're at like 40.5% light boxes per next gen.
That was true for three years, 2020, 2020, 2021, 2022.
And then it peaks in 2023 when it was like 44.5%.
And then over the last couple years, it started to fall back a little bit.
So last season, it was about 35 and a half percent, which was a massive drop off from
2024.
And I'm curious, did you feel that?
last year, like did you feel the transition back to more teams
being willing to put more bodies in the box?
And what did, how did that impact the way that you guys had to plan
or just the way that you guys were thinking about the run game versus
what it would have looked like in 2023?
We did not really feel that because,
and I think particularly because of our quarterback and our two receivers
is that we're generally, you know,
we're seeing a lot of split safety looks and we're seeing a lot of
shell looks. And it's, it's one of the things I had, one of our, our, shout out to Sarah. You know,
one of the, I didn't, I didn't invent this, but I do think that this is important for consideration
of, of like, just how do you win the football game? So for the last three years, you know,
people talk a lot about explosive plays and turnovers. Like, there's places they'll call that
the double positive. This isn't necessarily something we dive hard into with the Cowboys,
but other places that I've been, it is. So I track it and I try to follow it.
Okay, and so this is where the conundrum comes in.
And one of the reasons that I do think that the run game is really important.
And in a, you know, not just the jab of your offense,
I think it's got to be the jab and the upper cut.
And, you know, you've got to deliver the hook with the past game.
But I think if you have more explosive plays, the last three years,
more explosive plays and less turnovers than your opponent,
teams won 89% of the time.
Okay.
And so the problem with that is, you're,
what you have to try to figure out is you're about four times more likely to commit a turnover
when you pass the football than you are when you run.
You're also about twice as likely to create an explosive play with pass than you are when you run.
And so there's some give and take that goes with that.
But then, you know, it goes back to that thing about the other team being able to run the
ball, being a disease for your entire team, is what's the secret sauce there?
Well, the secret sauce is if you can throw four explosive runs into a game, you're probably
will be giving yourself a really high chance of winning.
And you guys have been, I mean, if you look at the rates,
like your offenses over the last three or four years
have been up near the top of the league in explosive runs.
I mean, that has consistently happened.
That was one of the stats this year that we didn't really love in Dallas
was, you know, not quite as explosive probably in the run game as we want to be.
And that's kind of where I'm tying this back into is I do think a lot of that
comes from teams playing a lot of show.
which finds counterintuitive because you think,
well, no, you should be able to run the ball
and we can, but you're getting a lot of five, six, seven, eight yard runs,
but those guys have vision and distance
and they take the air out of it and they're in front of you
and it's harder to get downfield.
You know, when you're squeaking through a packed paint
and you get through, you know, a lot of times you have the ability to finish.
Curious as the league did start shifting, you know,
in the first couple years that you were here in the NFL,
Well, we get more of these shell looks, more of these light boxes.
I think that the best defenses in the league started getting really good at understanding how to defend the run out of those looks.
In 2023, when you were in Arizona, you guys played against the Ravens, you know, when Mike was there and they were doing what they did.
And then you played against the Seahawks in his first year there when he was in Seattle.
And I think they've done some of the best work at it.
But I'm curious from an offensive perspective, what do you think are the hallmarks of a team that defends the run well?
while they're able to still do it out of white boxes.
I think this goes back to the difference between college football
and the NFL in terms of the way the defenses fit to run
is those defenses are not necessarily accounting for a DB to be part of the fit.
And so what they're doing up front is unbelievable work.
You know, they're playing freaking gap in half.
They are violent.
They're coming off and striking you.
Their defensive linemen are making a lot of plays,
but they're not necessarily making a lot of tackles.
And so when you see that on tape, like, gee, these guys strike you.
They're not trying to get through a gap.
They're trying to strike you.
They're setting edges.
They're not just pass rushing all the time.
That's usually when you know, like, you're going to be in for a real war on Sunday
because this team knows how to stop to run.
And those ones that you talked about definitely do that.
So it's, it's, those are the weeks, in my opinion, that you've got to try to find.
some stuff for them, some things to make them think because they're going to play gap
and a half up front.
The backers are going to try to find their way to the ball.
And the DBs don't necessarily have to beat her to fit one of those gaps.
I want to talk about two kind of process-oriented things, big picture and then a little bit more
granular.
When you're just thinking about the hallmarks and the principles and the foundational elements
of like what you want your run game to be, when you're starting from like square one,
walking into the off season.
What is the starting point?
Like what in your mind are the things
that you want to build a run game on
in the modern NFL if you're starting from scratch?
Well, I think that you have to be able to access
all different areas of the defense
and you have to be able to choose the tools
to beat every team that you play.
And so that's where I have a hard time saying,
you know, we're just going to run
whatever it is, inside zone and outside zone,
or we're just going to run gap schemes.
When you go into a game,
you have to be able to ask yourself what kind of fights this going to be.
Is this going to be a fight in a basement? Because if it's a fight in a basement, you know,
give me a scatter gun, you know, or an automatic weapon. So maybe you need some power and you
need some no huddles. Is this going to be a fight in a forest? You know, then you need the long gun.
And you're not going to get as many shots off, but they have to be really accurate.
So like, I just don't think that you can do that properly if you're, if you're just narrow in your
scope till we only do a couple of things. I think some of that comes from the
idea that if an offense is built from the outside in, then your run game is just there to
complement your past game. If your offense is built from the inside out, which, you know, in my
opinion right now is the way that you, it gives you the best chance to win a championship in the
NFL in 2026, then really you're, you've got several different layers, but but your normal down
and distance past game is really complementing your run game. So how do you find that balance of,
We want to carry a little bit of everything.
We want to be really diverse with.
We don't have time to work on all of this stuff to the degree we probably want to.
And I think that's the hesitation with some coaches when they think about the amount of volume is that, well, if we have all of this stuff, we're not going to be good at any of it.
So how do you try to find the middle ground between those two things where you're voluminous but also still sharp in all the things that you want to be doing?
Well, I think that, you know, I think you got to look at what you did good a year before.
and see what personnel you have coming back,
and then decide, like, what were we missing?
And try to tinker with and add a few things.
And then, you know, when things get left on the roadside along the way,
it's because they didn't have a place where you weren't very good at them.
And so I do think that you can't be a hoarder with your offensive scheme.
You know, like, you're not going to be able to do everything.
But I think the thing that gets overlooked in this entire thing is, like,
these guys are really, really smart.
These players are really, really smart.
The defensive players are smart.
The offensive players are smart.
And so I don't like, I hate, this has happened a few times.
I hate coming out of an install going, oh, man, there was a lot of wide eyes in there.
You know, we probably did too much stuff this week.
But I think if you introduce the fundamentals and principles and concepts in the offseason,
and then you install the builds, and then when you get to week six, you pull one of those things out and they go, yeah, I remember that from phase two.
you know, that's the right way to build it.
And it doesn't mean that you necessarily had to have it in every game plan.
You sprinkled it in.
And again, it depends on the degree of difficulty of it.
And so if I'm trying to pull out something that has an incredibly high degree of difficulty
in a game against an attack front, you know, like the San Francisco style of fronts,
we're like, stuff's just flying all over the place.
And you need to slow it out for those guys and do things that have a little bit less degree of difficulty.
All right, we're going to run some duo, you know.
I'm curious, you saying that kind of sparked something.
How many different buckets of fronts do you think about?
Like, you have an attack front, you have the gap and a half type of fronts you're talking about with, like, Seattle and the way that they want to play.
How many different types of fronts do you think about as you're putting together a game plan?
How many buckets are there?
I think of theirs being three, and I don't know where that lies with the defensive guys.
But, you know, I think maybe they'd be offended.
They're like, yeah, no, you're not appreciating the nuance of what I do.
Yeah. I think of there being the attack style fronts in the NFL and those guys do what they do really well.
And then there's the teams that are playing a little bit more read and react type technique on striking blocks rather than chasing gaps.
And then I really, the third one I think shows up in almost every plan.
It's the these guys think it's a pass.
So they're going to be pass rushing and they're going to be kind of just going up field.
And so I think it's important for our guys up front.
to know when we're calling these plays,
what we're anticipating, why we're doing it,
and what we think is going to happen.
All right, before we move on,
let's take our first quick break.
So I asked about the big picture kind of process.
I want to talk more about just the in-season ideation.
Like when you're looking for new ideas,
when you're trying to kind of spark your imagination
for things you want to try,
where do you look for that stuff?
Yeah, I mean, I look all around the league.
I look at every explosive run every week.
And so every explosive run every week.
Yeah.
And I've been doing it for a long time.
And so I've got a cut up of it's called cool shit.
It's a really creative name.
Listen, it cuts to the heart of what we're talking about here.
It's I appreciate it.
Yeah.
So I've actually kind of got it organized like by how I like.
to think of these different buckets. And so, you know, you'll find some stuff around the league
and throw them into those different buckets. And then we'll go through and, you know, plan for,
all right, these are the things that here's the staples, you know, that we would always have in
versus this style of team. And then, all right, what do we want to do that's going to be,
you know, a little bit more deliberately opaque, right? What's going to be kind of funky?
And so then generally I can go back into those buckets and say that this team is kind of in this
bucket. Oh, I've been, you know, I've been thinking about this one for a while. Let's give this one
a try. And then maybe it gets thrown out. And again, the other part of it is like, I don't ever
want to put something on the call sheet that the play caller is like, I'm not calling that. You know,
it's a waste of practice time. It's a waste of the run-drawers time. So, you know, I won't
go exactly into exactly what the number is, but I've been doing, you know, this long enough now
that I've got a pretty stern number that I like to stick to for the normal down-and-distance calls.
We stick to it and we find a way to practice all that stuff.
And enough of it being staples and enough of it being, you know, kind of like let's make a mess here type stuff.
You know, we strike a good balance for the most part.
Some guys that I've been people that I've talked to over the years, the hesitance with leaning into the cool shit folder is that maybe you know a little bit less about where the bodies are buried with that type with that scheme.
Like where are the problem areas?
How what's when you're getting to a problem solving place, it can become different.
What allows you to be comfortable implementing something that maybe came from something else and maybe you don't, is it maybe native to the way that you think about things and you don't know every single detail about why it's happening the way it's happening?
Do you feel like you have an intuition about it when you watch something?
Like I understand this kind of implicitly and I feel comfortable doing it for that reason.
I would say, I would say number one, like you're going to make some mistakes.
So you have to be ready to make some mistakes
and you have to be ready to say, sorry.
And I think the other part of it is
is if something is very new
and has an extremely high degree of difficulty,
don't run it versus every look.
You know, try to find it in a game
where you think that the look is relatively predictable
or just say we're only running it versus this look.
If you watch every run, every explosive run every week,
you're watching a lot of different teams,
you're getting things from a lot of different people.
in the cool shit folder who's doing cool shit?
Like who do you find yourself inspired by
when you're looking around the league right now?
I think everybody's
everybody makes their way in there at some point
but I mean I really appreciate
what the Bears and Lions have done
over the last several years
particularly the Bears this year
and then before that just the kind of the Ben Johnson
and I know Hank has been really influential
and all that stuff but I think that they do
really good work.
the Chanahan guys always do really cool and unique stuff.
And I would probably credit them to being the first guys that I had ever seen,
like motioning the tight in full speed.
That to me has kind of been a revolutionary thing the last three or four years,
like all the stuff that you can do off of that because you're changing the strength full speed now.
You know, there's just a lot of decisions that need to be made.
You know, and so obviously with that, like Mike McDaniel, I think does a lot of really,
really cool stuff.
And yeah,
there's a lot of good coaches
around the league.
And there's, you know,
none of us are like geniuses
or anything like that.
We're just football dorks
that want to win the game.
I'm curious for you,
like how would you describe your own
like football,
like system DNA?
Because you did take a maybe
a somewhat non-traditional path
compared to guys who,
you know,
I was a QC for this coach
when I was 25 and I grew up in this system.
So, like, if you had to kind of articulate, this is where I come from from a football identity perspective as it relates to, like, NFL coaching trees and NFL schemes.
What would your answer to that be?
Well, I would say right now, like, what we're doing right now is Brian Schadenheimer's offense.
You know, a lot of it is, you know, we've blended a million different things and there's stuff the Cowboys have just done forever that you're just going to because Tony Romo used to do it.
and but like I would say that that this the DNA of this offense is very much what Brian
Schottenheimer you know is as a play caller and what he believes in as an offensive coach
now within that one of the reasons that he hired me is is he really wanted to to you know
like make a mess a little bit more in the run game and be a little bit more creative there
and with some of the play action stuff and so you know that's
I think an area that we've changed a little bit.
But, you know, this is, I would say, like right now, you know,
this is the Brian Schadenheimer system.
And so I'm part of that tree.
In the past, I would say that the first kind of coaching tree in the NFL that I was part of was Frank Reich,
which I think kind of goes back to, you know, Andy Reid and Doug Peterson and those guys.
And so I think that there's some terminology things that I was very comfortable with that would be very
similar to that coaching tree.
All right, before we move on,
let's take one more quick break.
So what I really appreciate about
the staff that Brian has built
over the last two years, right?
So you guys rebuild,
you remake the offensive staff in year one,
you remake the defensive staff in year two,
is that he's looking in places
that maybe are a little bit foreign to him,
people that he hasn't worked with before,
branching out from what can be sometimes
a very insular sort of process
as these coaches build their staffs.
So when you start working with someone
that you've never worked with before
as the offensive coordinator
for a play calling head coach.
What are the most important parts of that process
as you guys have got to gain familiarity
for one another in the way that you had to last year?
Well, the number one most important thing in my opinion
is telling the truth.
And so, and that's something that Shottie's really good at
is you're never going to be guessing what he's thinking.
He's going to tell you exactly what he's thinking,
and I appreciate that direct approach.
And so I think that really,
resonates throughout the rest of the staff is like we can't we we don't have enough time during a game week to like worry too much about anybody's feelings right we don't want to be a bunch of jerks to each other either but like we need to communicate directly and so telling the truth is a huge part of that and so to tell the truth you have to be willing to hear the truth and so that's something that I know from my perspective that I'm always working on is just being like all right that's what it is that doesn't feel good but that's what it is and so we need to
We need to change and pivot.
So that I think, and then I think that the one thing that, another thing that Shadi has done a really nice job of.
And he did, he does the thing in creating a staff the last two years that I think every like 20 year head coach is like, hey, what would you do?
How would you do it different?
It's like, hey, don't hire just your friends.
Go find the best.
And everybody says that and nobody does it.
And he's done a really good job of that.
And it's been incredible for me to watch that and go through the process.
and really, you know, he allowed me to sit in and help with all the defensive interviews this year.
And it was really, really mind-blowing for me how much you learn.
And not just about, like, football, but like about yourself and about other people and how you want to act and things that you admire and traits that you don't admire.
So, you know, to me, that's been really important.
And then he's done a great job of, you know, making some social connectivity on the staff.
not just we're a bunch of dudes that go to work and spend all this time together,
but don't spend any time outside of football.
You know, he always throws a big party at the end of OTAs for the whole staff,
and everybody has a really nice time.
I had the offensive staff over to my house,
and the defensive guys were all upset about it.
I'm still wearing that one.
You know, we try to do things outside of football,
and we spend enough time together as it is,
but you do have to have, like, you don't have to be all bad.
friends, but you got to be able to tell each other the truth without, you know, creating
nuclear war.
I love, I love you.
I love you.
I love you focusing on that because it's something that's come up a lot in conversations
with coaches and especially guys that are in your exact position where you're not the
play caller, but you are the offensive coordinator.
And so you're trying to figure out, like, how do I take ownership of the offensive
staff and make sure that I'm doing everything I can to make this cohesive and feel like
we're all moving in the same direction.
And that comes up a lot where it's like,
we need to do stuff in the off season.
We need to like,
the guys need to come over to the house.
They need to know me in that situation.
There needs to be trust there.
Because when you get into the season,
the only guarantee about any NFL season every single year is that there's going
to be a shitty stretch of it.
That's like the only guarantee about any NFL season.
It's going to,
there's going to be a stretch where it gets bad.
And if you don't have those kind of pre-made connections and that trust,
when you hit that stretch,
that's when it can get rough.
And so I think for some people, the idea of how much could a June dinner matter for an NFL
staff, it probably matters more than you think it does, in my opinion, for that exact reason.
100%.
Yeah, 100%.
That's an old coach Peterson quote, but I say it all the time and remind myself of it all
the time.
I don't know how it's all going to go, but I know it's not all going to be good.
The only thing you're getting into, they're going to land a punch.
you talking about having just a little bit more play action
and just having it be a more prominent part of what you guys were on offense last year.
I'm really curious how you try to find a balance
when you have a quarterback like you guys do.
When this is a guy that if you just want to put him in the gun
and let him operate, he's a robot back there, right?
Like the way his brain works and just how he can control things from back there,
there's probably a temptation to play that way
and have that be the style of your offense.
but you guys really did lean into so much more under center,
so much more run action last year than they had in the last few years in Dallas.
And so when you're trying to find the right middle ground between allowing your quarterback to show off his capacity,
but also understanding that there are ways to make your offense more dangerous and in a healthy way,
take things off of his plate, what does that process look like and how do you try to find the right point between those two things?
Yeah, I mean there's there's always going to be number one like that
Dach just wants to win and so he is like
The most incredible guy when it comes to that type of thing
I mean he's he's not like one of these pompous dudes that's gonna push back on a whole bunch of stuff
He will when when he feels convicted on something but you know he he likes doing like different stuff
And he I think he likes the changes that we've made and I think if you're if you're trying to create success for your team
like that looks a lot different than just having 500 passing yards a game because you know if again if you're trying to build your normal down and distance stuff inside out like where does the smoke break for your left tackle come from where does the smoke break for your tight end I love that you know and so like yeah there's one thing that I know for sure is like those dudes aren't as good at pass rushing when they don't know it's a pass so you know if you can try to kind of live in that world um as much as
much as you can, you're just not exposing different parts of your team that maybe aren't as good as
DAC or, you know what I mean? And so you've got to live with the roster that you have and the players,
you need to be able to develop them without just completely shell-shocking them. And so, you know,
to me, that just gives you a little bit, a little bit more of the ability to help develop areas that
maybe aren't as experienced. And then, you know, the other part of it is, like every single game in the NFL
ends with two minutes. So like you're you're going to have your opportunities to get it.
I'm going to go down in a distance all the time. You know?
One of the, this is something that I just kind of stumbled on to recently because I was looking at
how teams operate in like second and long situations and the things that they lean on. And one of
the things that jumped out to me is that you guys were in like spread looks on second and long
at the highest rate in the league by a lot this year. It's like 46% of snaps or something like that.
Is that something that you were consciously doing?
Like when you guys were in those situations where it was like, all right, we're going to spread things out, let him see it a little bit, or is that something that just happened naturally without you knowing it?
It was just the stat that really jumped out to me when I was looking at those numbers last week.
And I'm curious if there was any sort of like intention behind it or just kind of something you guys trickled into over the course of the year.
That was an area that Shadi, I think, has always taken a lot of pride in.
And that was a little bit new for me was like we spend a fair amount of time.
looking at our, you're ready for the football dork,
uh, word of the day is that G-Bot, right?
That was the one that kind of got popular last couple of years.
Like, oh, get back on track.
What is G-Bot?
Oh, second and eight or more.
Okay.
But, uh, that was, he's been very deliberate and intentional about wanting that,
that part of the call sheet to be very thought out.
Um, now, we did have, like, we would play certain people and we knew we weren't
playing them again.
They'd be like, you know, you guys are this percent.
of this and I know we have that tendency.
It becomes a real problem when we don't know about it.
And so I think we were one of the better teams around the league in those situations.
So I do think that it starts with his thought process on it because he's very deliberate about
calling those areas, but also demanding certain things in that part of the call sheet.
When you got around DAC and you started working with him, what struck?
you just about the way that he sees things and just sort of the acumen that he's bringing to the
position because I assume that you know you all like you said all these guys are smart like you have
to be able to play at this level but it really does seem like he's able to operate at a slightly
different level on a bunch of different fronts and so when you actually were around it every day
and you got to see it up close what were the things just about his perspective that struck you
when you were seeing it, you know, as often as you were.
Yeah, the number one term that I would describe DAC with is competitive stamina.
And just being somebody who's like, my kids play club soccer,
so I'm around youth sports all the time, which wait until you get there.
It's horrible.
But I'm honestly not looking forward to it.
One thing about youth sports that sucks for me is everybody is miserable.
Nobody's happy with their roles because all the parents, they're elite competitors.
And really, like, the truth of the matter is, like, an elite competitor doesn't mean being angry about where you're at and complaining about it.
Being an elite competitor means, like, you are an elite crisis manager.
So, like, you know that things are going to happen bad.
We're going to continue to fight anyways.
I know that I'm going to be able to keep my guys going like that.
Those are the things that he is so good at and has been molded in his life for, like, that guy's never out of a fight.
when it comes to protection stuff specifically
how did you
what was the process like of kind of getting used to
his role in all of it and like how much he was able to handle
in that area compared to maybe other guys that you've worked with
like how is the protection plan different
in the way that you guys constructed because Dak Prescott is your quarterback?
Yeah I would say it reminds me the way that we do protections
is it's been good for me to get kind of back into a system
like this because it was very similar to what we did in Indianapolis with Andrew Luck and with uh with
the five quarterbacks that we had in a row after that um but it was you know it's a very
quarterback intensive you know starting with a lot of man principles quarterback controls
everything and so I I wasn't totally shocked by um you don't see as many of those schemes you know
around the league but it's it's really it's it's a it's a testament to him is just not everybody
can do that and he's very, very good.
Where, I think there are some teams,
there are some systems where they take stuff
off of the quarterback in that area
just because there's only so much stuff
you can really be intensive about.
I think, I'm not trying to put words in their mouth,
but some of the people from the Shanahan world,
it's like, I'd rather spend more time
on figuring out and ensuring that
like he's very comfortable with the progression,
how this play is supposed to read out.
That's where we want to spend our time
rather than him checking every little thing with the protections.
Where do you think is the give and take between the world that you guys live in
and a world where you're taking a little bit more off the quarterback's plate in that specific area?
Well, I've lived in those systems, too, and had success with them.
And it's scary because it's not always as ruled out on paper and on the board as, you know,
as you'd think that it would be messier than it is on game day
because there are some holes that you can poke at it.
But there's holes that you can poke in any scheme.
And so to me, it's just what can the quarterback do?
How comfortable is he handling some of this stuff?
And then you have to make a decision that is best for the offense and move forward.
You know, in Arizona, our center handled a lot of the stuff because he was really good at it.
And he had been in the system for a long time.
So it's just to me, it depends on who you have, what their comfort level is.
I don't know that there's going to be as many quarterbacks that are coming into the league
that are used to having to make as many adjustments and protect.
And so you're probably in some ways seeing kind of the last of a dying breed.
And there's probably, in my opinion, going to be some sort of pivot and middle ground created
because you can't just go up and say it's not, you know, it'll work out.
And you can't just sort everything all the time either.
So, you know, the two extremes, just like everything else in life, are probably not the right answer.
So, you know, I think you have to make the decision based on who you are offensively, who your quarterback is,
who your guys are at front.
How do we want to handle this
and what's the best way to move forward?
The last thing I wanted to ask you
was just about last season, you know,
and when it comes to your role there
and there's some of the things that you guys
really were able to tap into on offense.
And so the first thing is,
you obviously, you were a tight ends coach in Indy.
And so this is not your first time
having a role with some offensive line coaches,
going from the offensive line job
to the offensive coordinator job,
you would have never really had
a big part of the passing game
as part of your purview as a coach.
You have done that before.
But I am curious going from an offensive line role to an offensive coordinator role,
what is the biggest adjustment when it comes to the scope of the things that you have to take into consideration as you're building the offense?
I think it's, well, number one, like, it's been amazing for me.
Because you just, you really, for me, what it's been is kind of just readjusting my brain back to a few years ago
and then being able to kind of remember some of the things we were doing in Indian going,
okay, this is what this is and this is what this is.
And then just studying it and working hard at it,
leaning on guys like Steve Schimko and Ken Dorsey
and, you know, Lundewells and Junior Adams
and guys that are in the building is like,
hey, how do you think about this?
You know, it is really been beneficial for me
because I think guys kind of get insecure about,
like maybe this isn't the world that you're living in every single day
and I need to be able to support the quarterback
and I need to be able to see the game through his eyes.
you know like to me I have the ability to to because I'm not insecure about what I don't know is like I get to do that right now and so especially going into year two that was one of the things that shoddy and I said we really wanted to do is you know I need to I need to spend more time with that side that side of the aisle which has been really good for me now at the end of the day like the the screws need to be tightened on the things that we need to be good at and so I'm going to
to spend my time making sure that we're good in a lot of different areas. But, you know, that's been
something that's been really fun for me this offseason is, is getting back into that world. And,
you know, I think that what ends up happening to guys is they, you know, you just look at the trend of
how head coaches have been hired around the league. And it's, it's really just about, okay, how do we
support the quarterback? How do we, you know, put a consistent play caller in place that's not going to be
leaving every couple of years? And I just think that just because it hasn't happened,
happened a million times doesn't mean that the right fit isn't out there for for certain people
and certain roles. I think you have to grow into those things. I don't think you're born into
them. What do you think of the most important things you've learned? Like, what are the couple, if you had to
pick a couple light bulb moments as you've gotten more engrossed in building, being a part of
touching the passing game, what are the most important nuggets you think you've come away from
in the last 18 months come away with? I think that, you know, like our quarterback coach, Steve Schenko,
a great job of just teaching like how the progression is going to work. And that is something
that is a little bit unique to the different styles of past game that I've been around is
I've been around teams that are just pure progression. I've been around teams that have like
true coverage reads where you're trying to get the guy to see whether it's single, high,
or middle closed post snap. And I don't think that all those things are totally realistic and just
seeing the way that our guys have done a really nice job of tweaking things based on what's
realistic for the quarterback to do. And I don't think that that's really any different than
than the way that you would teach a center
or the way that CP is going to teach the nickel
and the safety on defenses.
How do we make his job realistic?
You know, how do we get him to skip a couple of steps
and do something a little bit faster?
How do we create a smoke break form?
And then how do we also, you know,
this is one of the things I like to try to say to the offense
when we're installing something that maybe the Titan's not going to like
or the left tackle's not going to like is,
we would be stupid to ask you to do something
that's incredibly difficult the entire game.
But all of us are going to have to do.
really hard things today. And so when this one gets called, this is your opportunity to rise up
and do something special. The quarterback has more of those than everybody else. And so, you know,
it's really just about trying to make his job a little bit easier and protecting him and making him
understand and trust. One player-specific thing I wanted to ask you about, you guys have a very
young offensive line, right? Guys that were highly drafted, been in the league for a couple years.
as you think about the next step for that group for the Tyler's you know for I get you got there's three you've three three
three Tyler's none of them go by Tyler but we got three tons of I was I was like the two towers wait no there's three
Tyler's as you think about the three Tyler's you know Cooper is now in year three he's banged up last year like
what do you think what are the most important things you want to see from that group as you guys all
settle into what year two of the offense looks like
confidence, consistency, and violence.
That's, you know, that's really, like, that's where it starts with,
with offensive linemen is, is like, you're going to get beat.
There are going to be a whole bunch of plays.
You're going against guys that are really good.
You're going to get beat at some point.
You can't get beat the next play and the next play and the next play and the next play
because of that play.
And so it's a, I think taking a drop back pass set for a tackle is one of the most
difficult things in all of sports.
You know, it's probably like the back pedal for a DB,
which is why I know the DB coaches out there feel the pain of the online coaches.
But it's one of the most difficult things in all sports.
And so embracing that and understanding, we need to make this simple and you need to get good at it.
The last thing I wanted to ask you, you said this.
There aren't a lot of guys who've gone from being offensive line coaches to being offensive coordinators.
And that means there aren't a lot of guys who've gone from being offensive line coaches, ultimately to being head coaches.
Why do you think that pipeline has had some fits and starts and had some roadblocks to it?
And what do you think are the benefits of having an offensive line background if you were to become a head coach?
I think there's a bunch of different reasons.
But like as it pertains to why that hasn't happened a whole bunch, I think maybe the main reason is like the offensive line in a lot of ways is like the team within the team.
And sometimes guys take that too far.
And like I know sometimes as the O line coach, you're like, who's that guy?
And it's like, well, that's our starting corner.
Like you should know who the guy is.
And so being the offensive coordinator, like, you got to coach all the players.
And so you got to sit and, you know, you got to meet with the fourth running back and you got to meet with the seventh receiver.
And those guys should know that I care about them.
As the head coach, you got to do that with the entire team.
And so all the DBs, all the D-LIM.
And like, there's kind of this sometimes a mentality when you're coaching the offensive line, like it's us versus the world.
And sometimes that doesn't really lend it.
itself into higher leadership positions.
And so I do think that there's people that have the capacity to get past that.
And I think that there's like, again, just a million different reasons.
There's probably a lot of online coaches don't want to.
You know, it's like I freaking love coaching offensive line.
That's the only thing I want to do.
You know, so I don't know.
I don't think that it all fits into one box.
It's such, it's, I'm so glad to hear you say that because I think sometimes when we conceive of
examples that kind of feel like the Peter
principle in the NFL world where guys get promoted to a job
and then eventually just are kind of over their skis in that job,
whether it's a coordinator, head coach, et cetera.
Sometimes it's a, well, that guy can't do that job.
He's not good enough to do that job.
And I think an underrated part of it is that sometimes there are elements
of that job that guys just don't like to do.
Like there are offensive line coaches that when that scope changes,
when you are overseeing the entire offensive staff,
when you are talking to all of these players,
whether you enjoy that part of the job,
I think ultimately becomes really important
if you're going to get the next job
and you're going to be successful.
And I think in talking to you about this,
you've enjoyed that part of it.
Like the chance to get to work with the offensive staff
and learn from those guys
and kind of help them in their careers
and talking to the players.
That's a part of this that you've kind of taken to
and really enjoyed in this role
in a way that some offensive line coaches
when that scope changes,
they might not actually enjoy that part of it.
Yeah, I think it's really important to embrace those parts of it.
And that's not going to be for everybody.
But I think that anything that we do in life, if you really have a passion for the hardest part of it, that doesn't mean you always like it.
You know, like Drew Petzing and I always make this joke about like the different types of fun.
Like there's like there's rollerclothes were fun.
And then there's fun that's not, that wasn't fun at all until you were done with it.
and so I think if you have the ability to embrace the really hard parts of it
and maybe have like a knack for it as well,
I think that that's really important, you know.
And so, yeah, I like going into the tight end room when they're meeting
and f***ing with those guys.
Excuse me my language.
I don't know if I'm supposed to do.
I like going into the receiver room and sitting there and listening to what they're doing in there.
So, yeah, I definitely embrace it.
Well, I've sincerely enjoyed watching the work that you have.
done over the last few years. This is a long time coming, getting you on here. You've been a,
you know, a central character, I feel like in some ways to the athletic football show over
the last few seasons. And so the fact that we get kind of an up close and personal perspective
into the way that you operate and the way that you think about things feels apropos for a lot of
the discussions we've had over the last few years. So we sincerely appreciate the time.
Well, I know my 16-year-old, Maya, she like listens to all this stuff. And so I always tell
or hey, if they say something bad about me, don't tell me.
They say something good.
Just send me the clip.
So, shout out to my Adam.
She's going to be excited to watch.
When you first told me that, it was one of the more flattering things, I think.
The idea that, like, your 16-year-old daughter is a huge fan of the show.
It's like that makes me feel good.
It feels like we're hitting demographics that maybe people might not think that we're hitting,
which is always fun.
Sincerely appreciate the time, sir.
I know things are about to get very busy for you.
I will see you in eight days in Oxford, California.
So looking forward to that.
And thank you very much for the time.
Thanks for having me.
A lot of high-level fun on the way.
All right, guys.
Thank you so much to Clayton for his time.
Thank you guys for listening.
Really enjoyed getting to get this in before we get to training camp, which we're there.
When you guys listen to this on Friday, I will be in Charlotte at Panthers practice, most likely, really digging into it.
So a fun month on the way, one of my favorite months of the entire year, excited about a lot of the stuff that we are bringing your guys as way.
That's all we got for today.
Sincerely appreciate you listening.
We'll talk to you later.
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