The Ben and Ashley I Almost Famous Podcast - Video killed the sorority star

Episode Date: October 10, 2026

You’ve seen the videos on your feed over and over again.  Dances, skits, it’s like MTV and Broadway on Sorority Row!  How do these get made you ask??? Well, meet the man behind the camera…and boy does he have STORIES!See omnystudio.com/listener for privacy information.

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Concerned about your gambling or that of someone close to you, visit connectsonterio.com. I'm Melissa Jeltson, host of the What Happened to Her podcast. We're kicking off the season with the Sandra Birchmore story, a case the police rode off as a suicide in a snowstorm. Her family never bought it, and the man they suspected wore a badge. You never know who that devil is because he's wearing in disguise. Sometimes it's a police uniform. And you can get access to all episodes 100% ad-free with an online. I heart true crime plus subscription exclusively on Apple Podcasts available only to Iheart

True Crime Plus subscribers. So don't wait. Head to Apple Podcasts, search for IHeart True Crime Plus, and subscribe today. Lisa, tell them about our new show. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Yuwanu. We're two best friends, 22 years apart, but so close at heart. And I'm Lisa Di Giulio, the old one, which means we have wildly different references, occasionally different opinions and at this point in my 50s I've lived it all. Now in my 30s being the founder of new shoes, good taste is my business. Listen on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hi, this is Kylie Breakman. Angela Geratana. Jeremy Colhane, Patrick McDonald. And we're the hosts of the Artists on Artists on Artists on Artists Podcast. The improvised character comedy podcast

where each week a new panel of artists discuss their craft. Join us for a panel of Eurovision participants. And we do a little Halloween sometimes. Does the Pope dress up? He winks on Halloween. He gets right up next to the microphone. I hear you can almost hear the eyelashes hit each other. You never seen Italy so quiet as when the Pope gets up to wink on

Halloween. Listen to Artists on Artists on Artists every Thursday on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast. the True Crime Comedy Podcasts all about robbery, fraud, and those who practice it. Each week I bring on an amazing guest. Ooh, I scammed them.

What? I can talk to you for an hour. You're a generational yapper like me. That's why I had to make yapping a job. And now you can catch full episodes of my show on YouTube. Start listening to Scam Goddess on the IHeart Radio app, Apple Podcast, or wherever you get your podcast. Welcome to Dirty Rush, The Truth About Sorority Life. With your host, me, Gia Judice,

Daisy Kent and Jennifer Fessler. Hi guys. Welcome back to another episode of Dirty Rush. Today we are joined by professional sorority videographer Hisu Yang, who has produced hundreds of videos for countless chapters all over the country. If anyone can reveal whether these chapters are really picture perfect, it's him. Welcome, Hisu. How is life post-recruitment season? Rush is over so I can finally sleep, so it's been amazing.

Good. How was this season overall? Was it crazy busy? It was crazy. I did 16 workweek videos over five days at TCU this year. So that's like three or four a day. That's crazy. So let's give the listeners a little bit of background about yourself. Where did you go to college? Were you involved in Greek life? How did you get into videography? Tell us all the inside. So yeah, I went to TCU. Shout out, Shelby. Let's go. Go frogs. I was a wee little freshman in 2017, and my parents didn't really go to college in the United States. So I didn't know anything about sororities. Like literally the first week I'm there, there's all these girls in white shirts running across campus. And I'm just like, what is going on? I didn't join a fraternity. I didn't really do any of that.

I was always interested in videography. I was a film major. And then I got an on-campus job as a froggy 5-0 driver. So that's the safety escort through TCU Police Department, where we were the ones driving up in my golf carts at night, if girls felt unsafe. And then they wanted a ride across campus. Yes, I remember that.

Yeah, I kept doing that. And then I met this DG social media chair. And she was like, yo, you do. you do videos and I was like yeah and then one thing led to another and I started doing videos with them and then COVID hit and that just totally changed the game this everything went virtual and then everybody needed videos and then I just happened to be one of the only guys to have done anything with sororities video wise and that just really jump started my business and I've been making a full-time income just off of like sorority recruitment videos since 2020.

So when you were first reached out to, what year was that? Was that 2019? You said it was pre-COVID? So it was actually 2017, 2018. Okay. So like my freshman year. Wow. And that was like a whole other world back then because now sorority videos are just like

the biggest thing in everyone has a videographer. But when you did that in 2017, it was probably kind of the first era of like professional sorority videos. yeah there was no videos at all like if anything it was like some fraternity guy that was dating somebody within like a chapter and they made a cool little edit and then it got posted on instagram before instagram was like a big thing and yeah like it was i movie videos basically and i kind of hopped on that train and now like looking at like the industry that i feel like i help build it's just insane where we came from. Crazy. Because now, like, we have on this podcast dug into so much of work week and what it looks like throughout sororities all over the U.S. And, like, all of them have professional sorority videographers like you, it seems like. Like, every single one. You've said that this sort of fell into your lap. And now that it's, like,

such a big digital media presence in sororities and workweek. in general, how have you found the competition between videographers now? Have you found other people try to poach your sororities from you? Or what does that look like? Yeah, there is about three of

us that do this like full time in the country. There's a little bit more. That's it. Well, like, there's three of us who take on the volume that we do. There's only a certain amount of sororities that can

pay for these high production media. So, yeah, definitely we are competition, but what I found, and they all agree, we've all talked about this together. Like, we're all friends, and there's enough for, and there's enough sororities for all of us to, like, have. There's enough to go around.

Yeah. So during, like, the height of it all when recruitment is going on and you're filming all of those videos, is it hard to balance the amount of sororities you have to work with? Yeah, like this year, for work week, especially, that was five PCU chapters. So that means I was starting filming at 9 a.m., and I was done filming at 3.30. So, like, I wasn't really eating in between. And in order for me to even prepare for that, I just spent three months preparing

for those five days just at T-C and that's not including like stuff I've done at SMU and like bid days and other coverage that I've done at other schools do you have favorites all of my chapters all my favorite that's that's the answer I'm sure you have a soft spot for Daltukama though considering they were like the first ones to reach out to like that makes so much sense yeah I try to like make sure that I give equal effort but every now and then on yikyak you see like ooh, Gisu has favorites. Yeah. But yeah, they

gave me my first opportunity and actually 2020, like whenever COVID hit and school was like canceled basically. They honored my contract. There was no videos and they honored

my contract. So shout out to them because they didn't need to do that. And that actually, that check that I got paid for the camera that I would be shooting for all my other sororities down the road. So, wow. Wait, Delta Gamma did that? Yeah, TC Delta Gamma.

I love them so much. Shout out TC Delta Gamma. That's awesome. So after you worked with Delta Gamma before COVID and during COVID, what sororities, like, what did you start? Did you have two the next year? Like, how did you start getting involved with more sororities than just DG? Yeah.

So it was just DG from like 2017 to 2012. 2020, COVID hit, and then I got a DM from TC Pi-Fi. So that was my next big chapter. That kind of became a snowball effect because everybody was like, oh, he actually works with other chapters too. And I can say probably that over the last 10 years that I've done this, every single house at TCU has reached out to me at some point. Wow, that's awesome. You're a legend at TCU. So obviously during the week of recruitment, there's so much happening.

There's so much going on and there's a lot of gossip between houses, especially I feel like with the round one videos. Like as someone who went to TCU myself, I just remember like what the other houses were doing. It was how do you like handle like, I'm sure lots of girls will be like, do you know what they're doing and do you know what they're doing? how do you like handle all the gossip between sororities like to the best that you can? I just try to keep it really professional, just have good vibes. I've actually stopped working with a few sororities here and there over time just because I think it's really hard to make sure that they feel like they're your favorite, that they're your priority.

I think comparison is just natural. and I try my best. Sometimes they say things out of pocket and I try to not get my feelings hurt. Mm-hmm. Wow. I try my best to be a professional about it. Are you able to elaborate on why you had to stop

working with certain sororities? You don't have to name any names, but I'd love to hear what happened. So I offer like the same amount of pre-production time and I give the same exact, exact speech in my onboarding meetings about my expectations. But certain recruitment chairs, they might decide to just like go out and d'arie like the day before we start filming. So then like shoots get this organized, but that's not really my issue. But as far as like

the stakeholders go, especially like the advisors, they're like, oh my God. Like why is our video so much different than our competitions video. And that's not really my problem, but it becomes my problem. And then other times, they might feel a certain type of way thinking, oh, like, he's prioritizing another chapter. So then I've had this happen to me a lot,

and I've had my other videographer friend's same situation, where they basically put, you through like the equivalent of honor board or judicial j board however you guys know it yeah they put you through that and i'm just sitting there in front of like three adults and like then like different members of exec and they're just laying down judgment on you oh my goodness and you can only give what you're given and so if you're met with people that aren't taking it as seriously as maybe another chapter then obviously you're not going to be able to have the same output for You're like, you're the one who showed up hungover after the dardy, so...

I try not to get my feelings to it. Like, I understand like this is serious. But, oh, whenever, like, an 18, 19 year old assistant recruitment chair, like, dresses you down, ooh, that's like... What's the worst insult you've got? This one girl was like, I want you to know that we are being crystal-clip, crystal. and that's like how it sounded and she was like

we are very unhappy with you whoa just patronizing just very patronizing yeah like if you know the feeling you get when you're in being put in time out like that was like the feeling that I got by 18 year olds yeah 18 19 year olds yeah

so kind of on this topic I'm sure there's so many things you love about the job. But like what's one thing that's just like a hard thing to navigate with your job in the recruitment season specifically? Because I'm sure off season is very different. But like during recruitment season, what's something you would say is hard to navigate? I think just the fact that these recruitment chairs are in their position for one year. Yeah. And then they just move on.

And then you're just expected to absorb a new recruitment chair. for sure and it's just like whiplash because one year you could have like such an amazing time with a chapter and they're your favorite and you love them so much and then next year they're just the bane of your existence oh gosh so you got favorites no that's natural that's natural um i also wanted to know when preparation starts during off season and is it earlier and earlier as um Sort of media presence becomes more of a thing that sororities are trying to perfect. Yeah, my longer accounts, we actually set up a meeting the day the girl gets slated for her position. Oh, wow.

So, I guess, like, for example, November is like a very common time. Mm-hmm. I'm literally texting the recruitment chair like a week before Thanksgiving break. and we're setting up times to meet. For the fall of next year? Yes, for the whole recruitment for next year, yeah. Wow. Yeah, that's crazy.

And I know you do videos for some sororities, like, in the off season for, like, philanthropy events. And obviously, filming starts pretty early for the round one video as well, usually. Yeah, I start my testimonial filming. So that's, like, the one where, like, you sit down and you're, like, with your sisters. And we talk about like how much you care about each other. We filmed that around late January, early February. Yeah, I remember that. And then once the weather gets a little bit warmer,

that's when we start filming like the cute little scenes that go on top of those videos. Okay. So in those scenes, how are the featured members chosen? We're very intentional. It's very important to have as many sophomores. or freshman incoming sophomores. So I give them like a ratio, like 50 to 60% of the girls that are featured need to come from that grade. And then 30 to 40 needs to come from like the juniors and then about 10% seniors.

Just because I think that's a good representation. And really when you're going through recruitment, it's those sophomores that are going to be the future bigs to a lot of these freshmen. Yeah. Have you ever seen people sort of fighting

for the spotlight and how do you navigate that? I just try to have good vibes on set. Okay. And we just make sure that the expectations are clear. Just because you're being filmed doesn't mean you're going to get featured.

Ooh. So we always film... That happened to me. That happened to me. I got the cut. We always film more than what we need. And that usually keeps girls accountable to just like represent themselves properly on set. For sure.

And you want to like look the part, not be hungover. No. And I remember there's like specific rules too. Like you don't want your knees out because they like video weird on camera. Or that's just my preference, but... I remember my knees were out, and it didn't look good. That's why you got the cut, Shelby? It was my knees.

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Listen to what happened to her on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Lisa, we should tell them about our new show. Oh my God, Lexi. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Youan. We're two best friends, 22 years apart, but so close at heart.

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We're going to talk about dating, relationships, beauty, getting older. and a little wiser. We're best friends, but we don't always agree. Because you told us how accommodating you are. Obviously, I would do what I think I could do to fight the fight, but there's only so much fight I can fight. Don't lie to me. Don't lie to me.

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I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast. The True Crime Comedy Podcasts, all about robbery, fraud, and those who practice it. Each week I bring on incredible guests like Conan O'Brien, Iowa Debris, Lamorne Morris, and Nicole Byer. Ooh, I scammed them. What? I can talk to you for a hour. You're a generational yapper like me.

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you get your podcast. Hi, this is Kylie Breakman, Angel Geratana, Jeremy Colhane, Patrick McDonald. we're the hosts of the Artists on Artists on Artists on Artists Podcast. The Improvised Character Comedy Podcast where each week a new panel of artists discuss their craft. Join us for a panel of wellness influencers. What I try to do is faux journal. I don't know. Have you guys heard of faux journaling? Yeah, it's reading.

It's called reading. So we don't like to use that word anymore. Okay. A panel of New Yorker cartoonists. Have you guys done Terry Gross's Peloton class? No! I've been dying too. I'm so sorry. I'm seeing a reading of Sadako and the Thousand Paper Cranes by Audra McDonald's at the Wonderland Bookstore on 14th.

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You never seen Italy so quiet as when the Pope gets up to wink on Halloween. Listen to artists on artists on artists on artists on the IHeard radio app, Apple Podcasts, or wherever you get your podcasts. Have you ever been requested by a fraternity to shoot for their rush videos? Not rush video? Well, I've had a few. I've turned them down. stuff that I do with fraternities though TCU has like this thing called

High Cap Push it's where all the freshman girls like they do like a dance competition and they raise money for their philanthropy and I think that fits my lane and that's something I really do enjoy okay yeah so it's more so like a preference yeah I think also

I know fraternity people like old people I guess not old, but like 40, 50-year-olds that are still dealing with litigation from whenever they were in the fraternity, like, in college. So, so safest for you to steer clear. I just feel like I don't want to get subpoenaed like 34 years down the road because I have relevant footage. And like, what would you do for a fraternity rush video? It's pretty cool. Like A&M, like, that's like a big thing there. Oh, I'm sure.

I'm sure. So, like, those videos are hype. It's just a little weird, though, in my opinion, but it's just a bunch of dudes, like, in the gym. Yeah, like, what are they doing? And then it's like some EDM mix, and you're just like... Yeah, that's so different than sorority recruitment. It's so wildly different. Kind of switch gears.

Okay. Work week is obviously, like, I feel like you would admit the busiest time just because there's so much going on every day. And I feel like this is where we're really seeing a social media presence in these professional videos. Yes. So I want to know like how has TikTok videos, Instagram videos that they do have the specific themes every day. How has like your job switched with this? Like not just the round one videos that we've been talking about, but more the social media TikTok Instagram reels. Yeah. When it was just for recruitment videos out, that was nice. It was just fun. And then actually with Zeta,

that was like the first time that I did any work week video. Oh, interesting. And that was like, TCU has never done work week videos before that point. So I was like ahead of the trend, I feel like. Look at you. And when I first started, it was just like, you just come film for like 30 minutes every day. And then at the end of the week, like you just kind of build like one, like cute little week long recap. But as we've done this and as like the demand has gone up, that's switched.

over to like, oh, we need to post videos daily. Like, I think Alabama was, like, one of the first to do that. Yeah. That's when the TCU girls, like, they DM me and they were like, we got to change our game plan. Try to rev it up. And it's crazy how much they blow up on social media. For people who have never been in a sorority, their entire life,

are fascinated with these professional videos and everything going on in this sorority world during recruitment week. Yeah, the, like the dance videos, like they get millions of views. And then like my more brand film kind of focused, like creative videos, like even those still get like tens of thousands, like hundreds of thousands of views. Yeah. I think what our biggest asked question on all of these recordings is, how are the front girls picked for the dance videos? Everyone wants to know how the front girls are picked. I think it's just can you actually dance?

Or audition held, have you ever witnessed one? Oh no, but like I've seen girls like get kicked off because like they're not executing the dance. But for the most part, a lot of these dance girls are on like the show girls or like the palm like the dance teams of their schools or like their cheerleaders. so they have enough experience to pop off. So are you ever filming those dance videos or TikToks or are you asked to film those on your professional cameras? Yeah, all the time. Wow.

They've gotten pretty big over the last few years. T.C. doesn't do them as much. It's like, I think it has to do with, like, the fact that it's not as big as, like, the SEC schools. Mm-hmm. Where, like, you don't see the volume of people in the back. So it just kind of doesn't give off that grand effect as much. So a lot of, like, my chapters that I do work with, like, they're not keen to do that.

Yeah. So you did say you've seen someone get booted from the front or from the dance. Did that ever come with arguments or tears or have you ever witnessed just in general, like, those fights lead to, tears? I mean, I'm just like focused on my job, but I'm assuming that they're like in the back just like crying. Wow. So you haven't witnessed it gets so deep.

It gets so, like you're in it. Like, if you're like 19, 20 years old, like this is like the biggest thing in your life. And that moment, it just hits you. And work week is just intentionally like very grueling. It is not for the week. It's cutthroat, honestly. Like, now removed from it, I can see it and be like, that was funny that I cared that much. But, like, being in it, it was that deep.

Being in the shot of the work week video or... Like, that's the passion that you need. This is, like, competition. You want to figurely, like, you want to sweep. You want to sweep. You want to be viral. and you want to get the best PC. It's so important.

Period. For those work week videos, do chapters ever ask you what content you're filming for another house? Yeah, I have like NDAs for that. So I can't like, yeah. Oh my gosh.

Oh my goodness. That's crazy. I mean, that makes sense. You mean like the themes? Yeah, the themes, yeah. I can't disclose, but. If there are like overlapping themes, then like I kind of hint at it. Like during like meetings, I'm like, okay.

So like, let's not do this shot. That's good because that's like you looking out for your chapters because no chapter wants to have the same theme as another chapter. Yeah. And it happens. I think Penelinic, most Penelanics try to make sure like those days are like separated if there is a theme overlap. You're looking out for them. They just have to not be too hungover to catch on. Yeah.

Have you, I'm sure you have, but what has it looked like with a copycat theme situation? Or like if two days they have different themes, how do you like make one video different than the other? I just make sure that in the pre-production process, I let the girls know, like, we're going to stick to these ideas and we're not gonna go around that like we plan this specific idea so let's just not try to go too much outside of it that way like going into filming like everyone's on the same page you're like okay we're gonna film this we're gonna film this and there's a reason why he's like hinting towards yeah filming this have you ever gotten feedback after sharing what you made that was like let's scrap this we want to go in a completely different

direction not really i think we start early enough where the girls have enough of a vision like we were planning these workweek videos in may so like if they were to have scrapped it like yeah like that conversation happened in june rather than august when we're out there filming yeah so in terms of work week can you walk us through like what a day for you looks like what time you're starting how many houses you're going to walk us through exactly what that day looks like so i think i wake up at like 445 okay and then i'm just making sure like i'm prepping all my equipment i like take a really nice long hot shower um meet breakfast and then i get to to campus around 8 a.m.

That's when I have all my assistants. This year I hired three assistants. Wow, three assistants. Oh my gosh. So they were either like helping out like second shooting or they were editing. They were running cards, grabbing lunch or like snacks, water. It's a full production. Yeah, wow.

It was crazy. Was it helpful? Like will you do three again next year? I think I'm not going to do this to myself. and go crazy like 16, that was not healthy for me. Yeah, yeah. But the technical achievement, like, it was exhilarating. It was awesome.

And we started filming at 9 and we had 90 minute time slots. So at 1030, like, I would give the memory cards and swap it out. And then someone's running with my memory cards. They're dumping. And then they're starting to editing process. Wow. And then I'm walking over to. the next house so we start filming at 11 and then 11 to 1230 is like the filming slot around like 1220

one of my assistants comes over picks up the card they're running back they're starting to editing on that and then 1230 to 2 i'm just doing the same thing on repeat and then my last filming slot from like 2 to 3 30 repeat we go back i eat my late lunch and then By that point, most of the videos are edited enough for me to go through it. And then I'm just like, okay, let's put some of my magic sauce in it. And then they fix audio, color grade, and then export, and then everyone gets their video by 7 p.m. And that was my every day for five. Wow.

Oh, my goodness. At least you're not editing late. Like, I'm surprised you don't have to do more late night edit. It's like, that's good. You're getting it to everyone by seven. and then starting the next day. I'm guessing it had to be like a well-oiled machine like that because, I mean, you're getting told by these chapters

that they want to post every single day. So they're making you get it to them by that 7 p.m. Yeah, and it was a lot of work. Like I said, it took me three months to prep for that. Like I had to do like two-hour meetings with like, all my assistants, like just to explain all the process. And like each chapter that I was, I worked with like pre-production ran like upwards to 10 hours.

So if that's five, like that's anywhere from like 40 to 50 hours. And then three assistants, like six hours there. So you can do the math. It was crazy. Just the amount of time that went into it. The Hard Rock Bet Casino app is here, Ontario. And with a name like Hard Rock, you know you're in for an experience you can only get here. Exclusive games and exclusive progressive jackpot.

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Stories of survival. The only difference between me and her, frankly, was a little bit of luck, because by all rights, I should be dead. Cases that everyone else called closed. They can't convict her, right? Like, she has so much evidence. These stories all start in the same place, with a woman failed by a system that didn't believe her, that didn't protect her, that didn't see her. No child should ever experience that.

And we were babies. She did all of these brave things and came out and spoke about it and he got a year. You never know who that devil is because he's wearing in disguise. Sometimes it's a police uniform. Listen to what happened to her

on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Lisa? We should tell them about our new show. Oh my God, Lexi. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Yuwanu. We're two best friends, 22 years apart, but so close at heart.

And I'm Lisa Di Giulio, the old one, which means we have wildly different references, occasionally different opinions, and at this point in my 50s, I've lived it all. I'm not going to get anyone fighting. That is wild. I learned that about you today. Now in my 30s, being the founder of new shoes, good taste is my business. And I've always got something to say. If men were just honest about this, there would be so much more peace in the world.

We're going to talk about dating, relationships, beauty, getting older, and a little wiser. We're best friends, but we don't always agree. Because you told us how accommodating you are. Obviously, I would do what I think I could do to fight the fight, but there's only so much fight I can fight. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Don't lie to me. Liar. Listen on the IHeartRadio app, Apple Podcasts, or wherever you get your podcast. I don't

really care. I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast. The True Crime Comedy Podcasts all about robbery, fraud, and those who practice it. Each week I bring on incredible guests like Conan O'Brien, Iowa

Debris, Lamorne Morris, and Nicole Byer. Ooh, I scammed them. What? I can talk to you for an hour. You're a generational yapper, like me. That's why I had to make yapping a job. And the scams run the gamut. I'm talking about scams from the 1800s all the way up to today. I also warn you and keep you safe against scammers.

Call your grandparents. Tell your parents to stop clicking on links, please. And now you can catch full episodes of my show on YouTube. If there's a scam, I'm here to protect you. And I'm also here to laugh with you. So if you like fun, if you like comedy and you like learning and protecting yourself from criminal, Start listening to Scam Goddess on the IHeart Radio app, Apple Podcast, or wherever you get your podcast.

Hi, this is Kylie Breakman. Angel Geratana. Jeremy Colhane. Patrick McDonald. And we're the hosts of the Artists on Artists on Artists on Artists Podcast. The Improvised Character Comedy Podcasts where each week a new panel of artists discuss their craft. Join us for a panel of wellness influencers. What I try to do is faux journal.

I don't know. Have you guys heard of faux journaling? Yeah. It's reading. It's called reading. So we don't like to use that word anymore. Okay. A panel of New Yorker cartoonists.

Have you guys done Terry Gross's Peloton class? No! I've been dying too. I'm so sorry. I'm seeing a reading of Sadako in the Thousand Paper Cranes by Audra McDonald's at the Wonderland Bookstore on 14. That's crazy. I went to the Wonderland bookstore yesterday,

and I heard Nora Jones do a reading of Zero Dark 30. No way. You have to come to the last bookstore, though. Kim Cottrell is reading the guitar tabs of yesterday. A panel of Eurovision participants. And we do a little Halloween sometimes. Does the Pope dress up?

He winks on Halloween. It's right up next to the microphone. I hear you can almost hear the eyelashes hit each other. You never seen Italy so quiet as when the Pope gets up to wink on Halloween. Listen to artists on artists on artists on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. You've probably seen social media. and these professional videos grow so much over the past six years.

Where do you think it's going? What do you think is the next big thing that's going to show up next year during sorority rush? This year we saw so much branding, which is really interesting. Yeah, I actually know the guy who was a part of most of that. Oh, the branding. Yeah, so brand activations are really big right now. And sororities, they do get the views. these brands also have it in their contracts

that these girls have to do these rush talk dances if they're going to get the products. Wow. Like certain dances or just a dance. Like a dance or like they could specify like certain dance. Like if you don't do this like you are breaking our contract. If you don't dance to this song and become the next KKG Blythe, you're not getting your poppies or whatever.

You're just not getting your poppies. Yeah. it's crazy or like they specify like the types of videos that are required out of that transaction. And from your understanding, are these sororities getting paid for the brand sponsorships or are they just getting free poppies makeup? I think I saw like lemmy gummies. I think they're getting the free products. Okay. And then like the middlemen organizing like they're the ones like getting paid. But like obviously like there's like thousands of sororities. So yeah. So are you saying that these sororities are hiring like brand managers?

It's more so like there's a gap in the market right now. And they, these people are becoming brand activators and they're directly reaching out to sororities to see if they're interested. So they're the middlemen connecting the brands to the sororities. Okay. But yeah, that is a good point. I think like we're getting to a point where,

if the budgets are high enough, like, sororities might have, like, my, like, national sororities might hire, like, an in-house videographer that handles, like, their top houses. Yeah. I think we're getting to a point where that's close and closer to a reality. And, like, monitoring the brand partnerships. Yeah. I bet there's a lot of rules and regulations around that. Yeah, there's a lot of chapters that.

like surprisingly aren't interested. Just because it's so new, probably. Well, you gotta think like the advisors are like 40, 50 years old. So. Yeah, they're like, mm-mm, not happening. No, this ain't how we represent our lady. Yeah. Yeah, I could so see that happening.

Which makes sense because, like, there's just a lot. I feel like that could go wrong. Like, you just have to be careful about who you're trusting to like, yeah, make these deals with. So you said, okay, so we talked about brand, partnerships, is that what you think is going to continue to evolve? Do you think there's going to be any new type of video, social media content coming in the next couple years? Or?

I like to think that people are hungry now for like this niche. Yeah. It's just, there's just, yeah, you're right. Like, there's just, let me new formats that pop up here and there. Like, I think people are going to keep trying new things. And then things are going to become like a trend and then I can't predict any of those but yeah if it happens you got to jump on it quit yeah and it seems like you're always willing to be the first to try it and jump on it and be open to any new idea yeah like the work week videos like at tcU like before that was a thing like yeah i was on that you were and those that you're talking about are they like more like montagee, I don't know if that's the right word, but more like clips of like them doing stuff

during their themed day. But then you also now have the dance videos that are like to a song. And those are also now professionally recorded, which is crazy. Those are those are the easiest though. Yeah. Like usually one take. Yeah. If they're good. Yeah. If they're good. Yeah. Oh my gosh. So crazy. So to end it on like a positive note, what would you say is like your favorite thing about your job? I actually do like make friends with like these recruitment chairs. Yeah. Or just, yeah, like last like two weeks ago, like I took one of the recruitment chairs out to dinner and I bought her dinner.

And we got to just like chat about life and what she wants to do. Like moving forward after graduating. And then like sometimes like I visit my like former recruitment chairs like a couple years ago. I went to New York because she lives in New York right now. New York family. And we got to hang out. So whenever those relationships do happen, like, it truly does make this job so meaningful, even, like, despite the drama, like, the few good really outweigh all the bad.

Yeah, that human connection is always helpful, especially in how draining the days can be. And I know it's even from your side, it's probably more draining. than it was because I was in a sorority too, and those were long days. But for you, it seems like it might have been even longer. So you need to have an outlet or a human connection to make that worthwhile. Yeah. Like, some of these sororities, like, I log my hours and I look back and I'm like,

ooh, I spent way too much time on that. But it's really worth it. Like, some of these sororities I spend like 300 hours a year with them. Wow. Yeah. Oh, my goodness. crazy. So upcoming, are you doing any winter rush or second semester rush videos? Not really. I just haven't really done any of those in the past couple years. It was really

nice when SMU did theirs, but when SMU moved over to summer rush, like that was just a different animal. Yeah. Oh my gosh, I can't even imagine. Well, can you tell everyone where they can find you and watch your videos or reach out with inquiries. Yes. So my Instagram is at Kisu Yang, H-E-E-S-O-O-Y-A-N-G. And you could inquire, you could DM me there. You could inquire on my email that's in my bio, or there's a website and then there's like an inquiry form

so you guys can reach me there. But feel free to hit me up. That's it for this episode of Dirty Rush. Thank you guys so much for joining us this week. Make sure you follow us on Instagram and TikTok at Dirty Rush Podcast so you don't miss new episodes, exclusive clips, and more. Bye. I'm Melissa Jeltson, host of the What Happened to Her podcast.

We're kicking off the season with the Sandra Birchmore story, a case the police rode off as a suicide in a snowstorm. Her family never bought it, and the man they suspected wore a badge. You never know who that devil is because he's wearing in disguise. Sometimes it's a police uniform. And you can get a. access to all episodes 100% ad-free with an IHeart True Crime Plus subscription exclusively on Apple podcasts, available only to IHeart True Crime Plus subscribers. So don't wait, head to Apple Podcasts,

search for IHeart True Crime Plus, and subscribe today. Lisa, tell them about our new show. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Yuwanu. We're two best friends, 22 years apart, but so close at heart. And I'm Lisa Di Giulio, the old one. Which means we have wildly different references, occasionally different opinions, and at this point in my 50s, I've lived it all. Now in my 30s, being the founder of new shoes, good taste is my business. Listen on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast.

The True Crime Comedy Podcasts all about robbery, fraud, and those who practice it. Each week, I bring on an amazing guest. Ooh, I scams. What? I can talk to you for an hour. You're a generational yapper like me. That's why I had to make yapping a job. And now you can catch full episodes of my show on YouTube.

Start listening to Scam Goddess on the IHeart Radio app, Apple Podcast, or wherever you get your podcast. Scam Goddess! Hi, this is Kylie Breakman. Angel Geratana. Jeremy Colhain. Patrick McDonald. And we're the hosts of the Artists on Artists on Artists Podcast. The Improvised Character Comedy Podcasts where each week a new panel of artists discussed. their craft.

Join us for a panel of Eurovision participants. And we do a little Halloween sometimes. Does the Pope dress up? He winks on Halloween. It's right up next to the microphone. I hear you can almost hear the eyelashes hit each other. You never seen Italy so quiet as when the Pope gets up to wink on Halloween. Listen to Artists on Artists on Artists every Thursday on the IHeart Radio app, Apple

podcasts, or wherever you get your podcasts. I'm Hamza. And I'm Martin. And we're the hosts of Out of Character. The best podcast in the world is what they said. Wait, they said that? Yeah, yeah, they said that. The best podcast with two best friends who jabber and talk about topical, trendy, funny stuff, give our input on it.

That's what you've needed, I think up until now, listener. Listen out of character on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Sometimes I just feel like a burden. You're a bird. You fly. You're a Martin. And we are Out of Character podcast. Dude, you messed up the clip.

This is an IHeart podcast. Guaranteed human.