The Best One Yet - 🤳 “Banuary” — Digital Detox Resolutions. Oil’s Chevron-zuela. Sprinkles’ last cupcake. +Dog Ozempic
Episode Date: January 6, 2026Our Venezuela situation is all about oil… So what will the CEO of ExxonMobil do next?Sprinkles, inventor of Cupcake ATMs, shut down last week… Because Private Equity botched the recipe.The big new... year’s resolution is Digital Detoxing… So Twitter & Pinterest’s founders created an app for what we call Social Media Banuary.Ozempic has a huge new market… your pet dog.$CRMBQ $CVX $XOMBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.
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This is Nick. This is Jack.
Welcome back to the funnest place in finance.
It is Tuesday, January 6th.
And today's pod is the best one yet.
This is a T-boy.
If you want to be the most interesting person in the room this year, then you're in the right place.
Yeties, we got your three perfect mix of business, econ, and finance stories sprinkled with pop culture virality.
Every episode is the best one yet.
Nick, you ready for today's pod?
Oh, Jack, what do we got on today's T-boy?
For our first story, it's Chevron.
Zweila. You already know that the U.S. military captured Venezuela's president over the weekend.
So Jack and I are looking at the situation from a CEO's perspective. What is an oil executive's next move?
For our second story, Sprinkles Cumpcakes, the inventor of the cupcake ATM suddenly shut down on New Year's Eve.
Sprinkles cupcakes reveals how private equity botched the secret recipe.
And our third and final story is the most popular New Year's resolution this year, the digital detox.
Or as Jack and I call it, social media banuary.
But we think this one's going to last a lot longer than one month.
But yet is, before we hit that wonderful mix of stories.
I mean, what a mix of stories?
Is there a better mix, Jack?
There is not.
But Nick, you already know about OZempic.
It's popular with all kinds of people.
But what you may not know is OZempic for pets.
Because the next frontier for big pharma is weight loss drugs for dogs.
That's right.
We're talking OZempic for cats.
Or Wagovi for Wymer honors.
Or GLP for puppies and kitties.
Here's the context.
60% of America's dogs are unfortunately overweight or obese.
Or Jack, as your veterinarian texted me the other day,
your pooch, a little too much padding.
It's so kind that that's how he describes reverse physique right now.
I love that context he sprinkled on.
So, Novo Nordisk is going into the doghouse to get their stock out of the doghouse.
Apparently getting a poodle in shape for pool season?
Yeah, that could be their next profit.
puppy. All right, so O-Zempe for dogs is a thing. But why stop at just cats and dogs? I mean, Jack
and I were brainstorming this. How about hamsters? They're a little husky, aren't they, man?
That turtle can look a little tubby now and then. Jack, I once had a pet iguana that ate 43 crickets
in a day. I still can't believe you had an iguana in New York City. I know. Scaly-Will,
really let himself go. But yet, he's, when it comes to spending, this story proves it. Puppie.
P-U-P-P-Y. People ultimately prioritize pets. Yeah, they do.
Let's hit our three stores.
Hold Still River this long.
Take a second.
Fifteen years before this song.
Two boys from the Northeast met in the dorm.
They had an idea to cause a cultural storm.
It's the best one yet, but the best is a norm.
That's it.
I don't even think they need to practice.
50% that's a fat tip.
Tea Boy City on your at list.
If you know, you know, because we're rare to go.
We can't wait no more.
So just start the show.
Start the show.
First, a quick word from our special.
For our first story, it's Chevron's Whale. Our military campaign in Venezuela comes down to one word,
oil. When it comes to oil, everyone's talking about Chevron right now. But we think the much more
interesting question is ExxonMobil. Now, yeties, let's start by sprinkling on some context.
The United States has had an arrest warrant out for Nicholas Maduro for alleged crimes, including
drug trafficking, for years. But we have arrest warrants out for lots of alleged criminals all over the
world, don't we, Nick? Yes, we do, but it is only in Venezuela that the suspect governs the
largest oil reserve in the world. That's right. Venezuela has more oil than any country in the
entire world. It's basically the Azca ban of regular unleaded. You know that scene in Willy Wonka with
the chocolate river? Basically like the coastline of Venezuela, but with oil. Except underground.
And that's why at the president's press conference on Saturday, his administration mentioned
the word oil 25 times. That's more than they said the word drug, crime, narco,
or trafficking combined.
The president also said billions of dollars six times in the press conference on Saturday,
and he explicitly called on U.S. oil companies to enter Venezuela,
redevelop their oil industry, and make money that will benefit both the Venezuelan and the American people.
To reference, Willie Walk again, basically a golden ticket opportunity.
But Jack, let us pull up to the pump and sprinkle on some crude context here, please.
Because our American history with Venezuelan oil actually goes back one full story.
century. Get this, besties, Venezuela is one and a half times bigger than the state of Texas,
but it has more oil under it than any other country on Earth. Everyone in OPEC is jealous of Venezuela.
So naturally, ExxonMobil, Chevron, BP, most of the world's big oil companies began drilling in
Venezuela as long as 100 years ago. In fact, during World War II, Venezuela actually became the largest
exporter of oil on Earth. It was the silent ally of the allied powers. But starting in
1976, Venezuela began nationalizing their oil industry. And what did that look like exactly, Jack?
It basically means the government took control of all the private oil rigs by force.
Basically, in I am the captain now situation, they forced American oil companies to become
minority partners with Venezuela's government-owned oil companies. But only one U.S. oil company
accepted that offer. It was Chevron. Chevron. So here is the question today. Did Venezuela steal our oil?
as President Trump said over the weekend.
Well, Venezuela's constitution says that any oil under Venezuelan soil belongs to Venezuela.
But oil companies are saying, uh, our contracts were broken.
Yeah, that is stealing our oil.
And you took our oil drilling equipment against our will.
So it feels like stealing to ExxonMobil.
And that is why American oil companies took Venezuela to international court years ago.
ExxonMobil and other oil companies actually won that arbitration case.
but Venezuela hasn't paid the $14 billion plus that they owe U.S. oil companies for seizing all those oil rigs.
Instead of pressing the chiching button right now, Jack, we can just fast forward to today,
because this week those oil facilities are being denationalized or privatized again.
And President Trump wants America's big oil companies to book one-way tickets to Caracas and start drill-baby drill down there.
And that is why you saw Chevron stock jump 6% yesterday, and oil refining and oil field companies, they rose even more.
They're pumped to be able to pump up down in Venezuela again.
Which leads to our big question today.
If you are in the seat of an oil CEO, what is your next move?
Because it's not as easy as you expect.
But it is our takeaway.
So Jack, what's the takeaway for our buddies over in the oil industry?
The risks of investing in Venezuela right now massively outweigh the rewards.
And here's the thing about Venezuela taking over their oil industry.
They actually did a terrible job of it.
job. Venezuela's government actually lost 80% of their own oil production when they were running the thing.
20 years ago, they produced six times more oil than they do today. Venezuela's oil industry is a mess
of looted pipes, abandoned rigs. It's been mismanaged. It's corrupt. It's not a good scene.
Get this. Experts say it cost 100 billion bucks to fix Venice well as oil industry. And that would
take years to do. So if you're the CEO of ExxonMobil, would you approve a $10 billion investment
plan to develop Venezuela's oil right now? Well, Jack, President Trump says American companies that
invest in Venezuela will be rewarded, but the political risk is huge. The political risk, I mean,
this is an already unstable country that now has a power vacuum. Who's in charge? And power
vacuums, they suck. It's unclear who's in charge of Venezuela. The U.S. says we're running the
country, but so does Venezuela's socialist vice president, who recently became president.
The one certainty in Venezuela right now is that there is oil, but the cost, the timeline,
the geopolitics, all of that is still uncertain.
Political risk is basically, is there rule of law,
and will my profits remain my profits?
In Venezuela, that's a huge question.
Sebasti's added all up,
and Trump is asking Exxon to invest in Venezuela.
But because of the political risk, we think they won't.
For our second story, sprinkles cupcakes.
Famous for inventing the cupcake ATM suddenly shut down on New Year's Eve,
every store closed without warning.
Did you pause in that headline to compose yourself because you're so sad about this headline?
Too soon, Jack.
Nick's a huge fan of cupcakes yeties, and this one hits him personally.
But Sprinkles Cupcakes isn't just a victim of fads in food.
It's also a victim of finance, too.
Yeties, forget SoulCycle Greek yogurt or a dozen different direct-to-consumer mattress brands advertising on the subway.
No product defined 2010 millennial living, like the cupcake craze.
A decade ago, you couldn't walk your car.
cockapoo past Carnegie Hill without in a cupcake shop or two. They were everywhere. Even Wall Street
got hooked. I didn't realize this. But in 2011, crumbs, the cookie cup. You mean cupcake?
Yes, I mean the cupcake company. They went public on Wall Street. It was a $66 million
pure play buttercream IPO. But the inventor of the gourmet cupcake shock was actually Los
Angeles-based Sprinkles. Sprinkles was founded by an ex-investment banker who traded out her
spreadsheets for baking sheets in 2005.
Candice Nelson, and she positioned her cupcakes as a premium product, basically Louis Vuitton
of the good stuff.
Or I was going to say the shake shack of cupcakes.
Because a shake shack burger, it's expensive, but it's delicious, just like a Sprinkles
cupcake.
One red velvet cupcake from Sprinkles, that would set you back six bucks right now.
And at its peak, Sprinkles had 50 cupcake shop locations, plus 25 more standalone cupcake ATMs.
I'm sorry, that sounds like a profit puppy, Jack.
Please explain what is happening there.
Sprinkles did not invent the cupcake, but they did invent the cupcake ATM.
What we are saying is that Sprinkles's greatest innovation was not the cupcake itself,
but in the way you purchase the product.
Here's the story.
When the CEO, Candice Nelson, became pregnant.
She had late-night food cravings, as pregnant women do.
And sometimes their husbands.
True.
But she couldn't get those baked goods she craved at midnight.
So in 2012, Sprinkles invents the 24-7 ATM for cupcakes at Beverly Hills,
holding 800 cakes baked daily.
And it became the highest grossing part of their business.
Yeah, the labor costs were next to nothing,
and Magnolia wouldn't dare pulsed on like that.
Plus, they expanded the purchase range.
Like, forget the late-night burrito after the bar.
Jack, head up to 58th Street.
We could mac on some coconut cupcakes.
I can tell you're saying that from experience, Nick.
Guilty is charged, but the cupcake ATM led to a huge publicity
and ultimately an acquisition of the Sprinkles brand.
Candice sold her company to private equity later the same year that they launched those ATMs.
But here's the news.
13 years later, just last week, Sprinkles suddenly shut down on New Year's Eve.
The founder posted a TikTok about how sad she was,
employees are now without jobs,
and fans like Nick are going to have to go to Whole Foods to get their cupcake or something.
It's why we had to cover this story.
Now, partially besties is Jack and I analyzed the situation.
This is because of the three Fs of Fads that we've worn.
you about. Fashion, fitness, and food. Those are the three industries most driven by fats.
The trends that end. And the trend in sweets right now? It's not cupcakes. It's coffee.
Sugary lattes are the top sellers at Starbucks and Dutch bros, and dirty soda sales are hitting
all-time highs right now. Cupcake demand? It's also been replaced by cookie demand. Crumble
is the new sprinkles. Demand for sweets didn't disappear. It pivoted. But besties, there are two other
letters to blame for sprinkles collapse, and those two letters are peasers.
and E. So, Jack, can you please lick the takeaway. I'm sorry, what's the takeaway for our buddies
over at Sprinkles? Private equity only works when it follows its own recipe. Yeah, it is. There are a lot
of angry cupcake consumers out there right now blaming the private equity firm for Sprinkles's
demise. Rightfully so, but we should point out, P.E. firms, they all have the same goal. Acquire
a struggling business, cut costs and improve the marketing so that they can boost profits and sell the
business seven to ten years later for a huge profit. In our financial experience, there is also a
recipe. Private equity applies. They find industries with sustainable and predictable economics.
Like car washes. PE firms love car wash chains right now. Because car wash chains have sustainable
and predictable economics. But cupcakes don't. No, cupcakes, think about it. It's a one-off occasion
based treat, not a repeat, reliable, dependable purchase. They don't fit this recipe, and the baking
industry, it's not predictable. Like we said, fads drive food. So the sprinkles shutdown, it's not just a story
about a cupcake craze that became a cupcake crash. No, no, no, no, no. It is also about how
private equity only works when it sticks with its own recipe. Now a quick word from our sponsor.
For our third and final story. The most popular New Year's resolution this year? It's not dry January.
It's social media banuary. We think 2026 is a good.
tipping point against social media, and the co-founders of Twitter and Pinterest are actually
betting on it. All right, now, Jack, in order for us to tell this story, you want to start with
a full disclosure. This is Jack, and I have proudly found a way to reduce my social media
scrolling. What is it? What is it? Open up your iPhone, go into the settings and search
gray scale. Basically make your phone black and white so that the real world, compared to your phone,
is better. You can still scroll on Instagram if you want, but the real world is more beautiful than anything
on your phone. I thought you were going to say like you only go on Instagram doing a wall squat.
So like you can never scroll for more than two minutes. That's an aggressive strategy that I like as well.
Black and white gray scale. Jack, another idea I had the other day was every time you open a social
media app, you have to move $10 from your checking account to your savings account. I like that.
There's other ones. I wish there was an app that made me just wait five seconds before clicking
the Instagram app. Because I bet in those five seconds I'd be like, I shouldn't be doing this.
And I'd shut it down. You're in anyagram one. I could see that work. But besties for the rest of us.
we haven't reduced our social media consumption, have we? Let's be honest. Yeah. And yet,
nobody in the world is saying, I should use more TikTok this year. I need an extra hit of Instagram
this year. They're saying the opposite, which leads to this hero stat. A survey by Opel found that 33%
of Americans are trying to reduce screen time this year, which is larger than the 28% of Americans
who want to lose weight this year. Besties, sit down, stand up, and sit back down again. More people
want to lose clickbait than lose body weight. We've never seen
losing weight not be the top New Year's resolution, but this year it's not.
Dry January is now digital dry January. Digital detox is the new Botox.
But we got to say, to all those trying to digital detox this year, good luck.
Yeah.
Because the smartest minds in Silicon Valley have made social media incredibly addictive.
Which leads to the wild line from Bizstone and Evan Sharp, the co-founders of Twitter and Pinterest.
They said this week that social media apps, including the ones that they co-founded, have rot,
and I quote, terrible devastation of the human mind and heart over the last 15 years.
Which is why Biz Stone and Evan Sharp just launched Tangle, an anti-social media app.
App.
Right.
The Twitter and Pinterest GoFounders already raised $29 million for their San Francisco-based tech company.
Now, so far, Tangle is invite only.
Cough, cough, cough, still waiting on that one.
But it is focused as an app on intention.
As in intentional living.
Like a digital yoga.
guru intention kind of a thing. As in, did you intend to sit on the toilet for the last 15
minute swiping? I don't think you did intend. Because this app is going to send you daily push
notifications asking, what's your intention today? And it will let you designate friends who can
digitally cheer you on as you pursue your life of intentionality. I got to pause the pod for a sec,
jack. So ironically, this is an app to get you off other apps. And yet it has a social element.
so it's a social media app opposed to social media apps.
So I guess the business analogy we would use here is like,
this is the vape to cigarettes but for social media.
Or the nicotine patches.
There's nicotine in there, but it helps you get off the worst thing.
The worst version of nicotine.
Now, Basties, we have seen apps like this before.
You have to, but none of them have worked.
Sadly, despite a valiant effort, be real, is no more.
So in our opinion, the only way to fix our social media addiction
is the same way we fixed our cigarette addiction.
With government policy.
Which leads to our takeaway.
Jack, what's the takeaway for our buddies over in social media?
It's a prediction, actually.
Prepare for social media banuary, but all year long and worldwide.
Yeties, as Jack and I study trends across countries over the last year,
we expect social media bans to happen worldwide throughout 2026.
This past fall, Australia became the first country to ban social media for teens.
In 2025, school district,
across America experimented with phone bans largely to success. Because the data is clear. Especially for
teens, reducing social media use reduces depression, reduces anxiety, and reduces insomnia.
Based on those data points, we think the floodgates are now open. Action is being taken worldwide
to regulate social media for the first time. In countries, in U.S. states, maybe even by the U.S.
federal government, we will see regulation for social media like we finally saw regulation for cigarettes.
Besties, it's not just a social media banuary.
We think social media regulation is going to happen across the world all year long.
Jack, could you whip up the takeaways for us for today's pod?
Based on Saturday's press conference, it appears our aims in Venezuela are all about oil.
So should Exxon invest billions in Venezuela?
Because of the political risk ROI, we think they won't.
For our second story, Sprinkles Cupcakes is sadly no more.
It shut down last week as Sweet Tooth pivoted from cupcakes.
to coffee and cookies.
Also, because a chain of cupcake shops
just ain't in the P.E. recipe book.
And our third and final story
is the digital detox.
That's the New Year's resolution of the year,
even more than physical health goals.
Call it social media banuary.
Our prediction, regulation,
is finally coming to your feeds.
But besties, this pod's not over yet.
Here's what else you need to know today.
First, congratulations to Warren Buffett
on your first week of retirement.
Warren, legendary,
Daddy, we see you listening, is no longer the CEO of Berkshire Hathaway.
The legendary investor stepped down officially on December 31st.
But Nick, in his 60 years running Berkshire, stock in his company rose 6,100,000%.
Not too shabby.
Besties, this 95-year-old threw all his weight behind the new CEO, Greg Abel, who probably
threw him a nice cupcake party.
Second, insider trading happened again on Polly Market in a big way, this time for the
Nicholas Maduro arrest.
Get this. Just before the U.S. military seized Venezuela's president, someone made bets on
Polymarket that that would actually happen, making $400,000 in profit in one single day.
The prediction sites actually encourage insider trading, which are not illegal because we don't
have laws about prediction markets yet.
Yeah, it's unfair to hurts the integrity of the predictions markets, but according to Polymarket
and others, it gets the truth out quicker, even if it's an insider advantage.
And finally, get this, $400,000 worth of lobster has been stolen.
Not just any lobster, Costco lobster.
Yeah, this is a big lobsters, too.
According to Massachusetts police, thieves dressed up as a legitimate truck company
and then signed and just took the lobbies away.
But then instead of delivering it to Costco in Illinois, they disappeared.
They either sold them on the black market or are eating a whole bunch of lobster right now.
Yeah, you may have a dirty lobster role right now.
Oh, and just like that heist movie, The Town, it all happened.
Just as I'm Boston.
Now, time for the best fact yet to kick off the year.
This one from Dr. Harold Hahn from lovely Berkeley, California.
Push and pled.
Hello, Yadis.
This is Harold.
I want to share a trend that's happening around us right now.
With alcohol consumption going down,
cannabis-infused beverages are entering the mainstream market.
For example, in Minnesota, within two years of this product being available,
it has accounted for over 15% of the 2%.
total alcohol sales. And experts say this category is the fastest growing category in beverage ever.
And you can find those products in states like Tennessee, South Carolina, Alabama in alcohol stores.
So give a try. Thank you.
I didn't tell you this, Jack, when I went to a holiday party in Marin, and I drank like two of these
these incredible sparkling beverages there, and then I found out afterwards they were canned
cannabis beverage. I had no idea. I know. And you're such a lightweight. How'd you handle it?
It's a self-drive to Tesla home.
Yeties, you look fantastic for T-Boy Tuesday.
And if you have got the best fact yet, just like Dr. Hahn graciously sent us, we love getting
your voicemails.
We love getting them on the pod.
We have a simple form to fill out.
There's a link in the episode description.
We want your voice on the pod.
Send us your best fact yet.
Also, new year, new you.
If you want to get a shout out on the pod, birthday, anniversary, bar mitzvah, we love getting
those in.
And Jack, how do you get those on the show?
Same thing.
A link in the episode description to a form.
We keep it simple for you.
time, Jack and I will see you, as always, right here on tomorrow's show.
Before we go, a shout out to Yeti's Lindsay Tillengast and Damien Zapata, who just got engaged
in Denver, Colorado.
They debriefed T-boy episodes every night, never missed a T-boy, but right now, they've got
the greatest ring ever on that finger.
And happy fifth anniversary to Logan and Haley, who also just got engaged.
Plus, Logan just got a promotion, guys, send us the ring picks.
We're so pumped for you.
Happy birthday to Ubbyshake in Boston, Massachusetts, who introduced.
the show to his daughter, they're both longtime Yetis.
And Monty Dan's turning 60 years old in Highlands Ranch, Colorado.
Happy birthday, Monty.
Happy birthday to Matt DeVries from Crown Point, Indiana,
who had baby number two this year. Congratulations.
And a happy birthday to Bobby Trivet from lovely Manassas, Virginia,
celebrating the best one yet.
And to anyone else who's celebrating something today,
make it a tee boy.
Celebrate the wins.
This is Jack, I own stock of Berkshire, Hathaway,
and Nicoln Stocka Shake Shack.
