The Best One Yet - 🏆 “Ending on a high note” — The Succession lesson. Tinder’s swiping CEO. Wingstop’s AI chicken.

Episode Date: June 5, 2023

0:00 - Intro 1:38 - Hoarders Almanac; Pink Paint 3:51 - Peak End Rule: Succession and Ted Lasso are both over — for good — because to be remembered, don’t forget the Peak-End Rule. 9:30 - Archer Dating App: Tinder’s parent company finally launched a gay dating app, but the stock jumped because “I’ll have what she’s having”. 12:39 - Wing Stop: Wingstop stock is close to an all time high, but their AI order taker is a warning for the most common job in America.  17:14 - Takeaways 17:48 - Best Fact Yet 19:10 Shoutouts ________________________________________________ $WBD $MTCH $WING Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. Welcome back. It is Monday, June 5th. And today's pod is the best one yet. Hold on. Hold on. Oh, I know what you're going to talk about, baby.

Here we go. We're wearing the exact same shirt today. I was hoping. Are we going to address the slamming salmon in the room, Jack? Yeah, it's not a button-down Brooks Brothers. This is a T-boy crew neck. You look fantastic. Here's the question.

Are you wearing a T-shirt under your crew neck? Yes. Okay. Are you ready for this? Okay. Are you ready for this? Are you going double T-V? Oh!

I feel like Superman over here. He is. I kind of like the flexibility. I got nothing on under this, Jack. Big week, by the way, Yetis. Today, Apple is expected to unveil their first ever headset. Yeah, we think they're going to call it the eye goggles. The eye goggles.

We'll cover more on that in tomorrow's pot. Oh, also, stocks are up 20% from their October low. The debt-sealing deal got done. Stock markets are loving it. The takeaway here, it's a good week. Jack, what's the first story for the show? Succession and Ted Lassop. The top drama and the top comedies on TV.

They're both over. But they both know the secret to finishing on a high note. For our second story, Match Group, the owner of Tinder just launched their first gay dating app finally. But the real story here is what the CEO is swiping on. And our third and final story is Wing Stop. The chicken wingstock. It's up 50% this year to an all-time high. Because Wing Stop is cooking up some artificially intelligent chicken.

Please tell me you're a buffalo guy and not barbecue. Absolutely would never let that happen, Jack. You bring the wet naps, I'll bring the sauce. But, Yeties, before we hit that fantastic mix. Just a wonderful mix for a wonderful week, Jack. It is Hoarders' Almanac Week 168. Things we're running out in this economy, Jack and I have been keeping track for you. This week, we are running out of pink paint.

Pink paint, Yeties, we got a pink-pank predicament, people. And who should we blame for this pink-paint problem, Nick? Yeah, who are we going to blame, Jack? Who are we going to blame? Barbie. That's who we're blaming. Barbie, Barbie. But Jack, let's back it up for a second.

Let's sprinkle on a little rainbowy context here. This summer's a big summer because Barbie the movie comes out on July 21st. Barbie, the movie. We're talking Margo Robbie. Ryan Gosling, it is a visually stimulating feast. But in order to recreate Barbie's world, the producers needed a lot of pink paint. Specifically, the number E0218, a fluorescent magenta shade of pink. It's a very specific shade.

And it wasn't just Barbie's house that was painted that specific pink. No, it turns out that 90% of the movie set was spray painted with this pink paint. And according to Architectural Digest magazine, Barbie producers bought so much of that particular pink. That the planet temporarily ran out of it. It was an international palate problem. It was a global gradient aggravation. It was a slam and salmon situation. Oh, yes, it was.

But Besties, anticipation of... this Barbie movie, it has actually peaked interest in pink in general. And that's a trend called Barbie Corp. Yes, it is. And that has increased demand for pink even more. Even more. And it made the pink paint problem even more pernicious. You know what? You just can't blame this one on Ken. It's not Ken's fault. No. Nick's a Barbie girl in a Barbie world. Jack's Life's in Plastic. It's fantastic. Let's in our three stories. Northeast met in the dawn. They had an idea that cost a cultural.

50%. That's a fat tip. Tea boy city on your at list. If you know, you know, because we're ready to go. We can't wait no more. So just start the show. For our first story, Succession and Ted Lassau. They both ended last week, one after just four seasons, and one after only three seasons.

Both show us a valuable lesson. How to finish on top. Oh, Jack. When a show ends, it is emotional, my friend. friend you gotta like mourn a show ending you know what i mean yeah when a show that you love like did you end up watching the succession finale finally a week late i feel sick about it still you know i empathize with kendall i feel bad for that guy well i'm still trying to convert you to the lasso way but so far with no success i watched them i watched them oh you have yeah yeah but his enegram is different for me is any

gram is different i actually think is any ogram's the same as me oh interesting that is interesting yet he's we just got the numbers on hbo's succession finale what are we see and Jack. 2.9 million people tuned in last Sunday night to watch the finale. That is 2.9 million conheads enjoying some bodega sushi and lemon lacroys. And last week was the Ted Lasso finale. The measurement numbers are different, but nearly one billion minutes of that show were watched last week. But yeties, here's what Jack and are thinking. Whether you watched Kendall Roy cry or you cried watching Jamie Tart cry. Or you didn't watch either of these shows. It doesn't matter. Both shows tell a on storytelling and media.

And Jack and I want to share with you that lesson. And here's why. Both of these shows are rejecting the franchise effect. That's the key differentiator. They're rejecting the franchise effect. Jack, can we talk about the franchise effect for a second here? The franchise effect. It's when you find one good piece of content,

one valuable piece of IP. And then you juice all of the revenue opportunities out of that thing. For example, Game of Thrones. They had a prequel called House of Dragons. that prequel is getting its own prequel. Oh, Jack, how about Harry Potter? What's going on with Harry Potter? Okay, it started as seven books.

Then it became eight movies. Now HBO Max is turning it into seven seasons of shows, one season for each book. And we're not even talking about the theme park, the video games, or the Harry Potter experience. Even Sex in the City. Samantha got two movies after all those seasons. At Disney owned Sex in the City, we'd be playing with Carrie toys right now. What a strange thing. comes to Succession and Ted Lassow.

Succession and Ted Lassow are doing none of it. The two shows that dominated recent Emmys in both drama and comedy, they're both done. Jack and I jumped in T-boy style, and we discovered that the executives and producers for both shows have confirmed. No franchising, no sequels, and no spinoffs. We're not getting the Cousin' Greg Romcom that we all need. We did all need it, didn't we? Yet he's the most lucrative shows stretch their content as long as they can.

It's actually a pretty simple arithmetic. More shows, more money. That's a big reason that Game of Thrones had nine seasons. And a big reason, my friends, has 10 seasons. And Curb Your Enthusiasm is on 11 seasons and counting. And yet, Jack and I are looking at the situation here. Two of the top shows of this year, of all time, are ending with just three and four seasons. It's like Jim Brown or Sandy Kofax.

Yeah, it feels a little Hendrick Lundquisty. HBO and Apple TV Plus are retiring in their peak. And we have to ask the question. Why so little of them? Why so few seasons? Why so few Greg Sprinkles? So Jack, what's the takeaway for our buddies over at Succession and Ted Lassow? If you want to be remembered, don't forget the peak end rule.

The peak and rule. Yet is that is the psychological phenomenon that the feeling you get at the peak and end are what's most important. Do you remember how you felt at the peak of a show and at the end of a show more than the average feeling you felt throughout the show. Now, Bessies, if you want to see this peak end rule play out, Jack and I whipped up a chart, and when you can watch this on Spotify or YouTube, if you're listening there, it's from Trong Fang's newsletter,

and it shows the peak end rule. First, we see the Green Show, where there was a great peak and a great end. It felt awesome, and you remember the show as awesome. On the other hand, the show that was average throughout is just remembered as okay. That is why Succession and Ted Lassow are ending early. even though they're leaving money on the table. And that is why Jerry Seinfeld did the same thing with Seinfeld,

ending early, leaving over $100 million on the table for one more season. It's because of the peak end rule. It's better to finish early, even if that means ending at a peak. And Succession and Ted Lassow, they ended at a peak. For our second story, Match Group, finally launched a dating app specifically for gay men. The stock jumped 11% on the day they announced it, but not because of the gay app.

But yet these Match Group, they have got like a monopoly on monogamy, don't they, Jack? It's not just the flagship dating app, Tinder. No, no, Match is the $11 billion company that owns dozens of niche dating apps. They got plenty of these fish. But there's one huge niche that Match has never jumped into. And what is it, Jack? The gay dating service. Yeah.

So on the first day of Pride Month, Match unveiled a new app called Archer. Archer, it's named after Cupid's profession, and it's for gay, bisexual, and sexual, and queer men. It hits New York this month, Los Angeles and D.C. this summer, and then the rest of the country by the end of the year. They might be wondering, how is this different than the famous gay dating app Grindr? Jack and I were really curious, and there is a very different product distinction between the two. Well, first, Grindr is apparently full of like body pictures. On the other hand, this new Archer dating app is going to be head shots only. No body shots. When you're on the app, you're going to see a whole grid of faces. And instead of swiping, you tap the face that you want to zoom in on.

Which is an interesting distinction. But here was the real shocker that happened with Match last week. Match stock jumped 11% on the day that they launched this dating app. Okay, but get this. It was not because of this new gay dating app. The reason the stock jumped 11% is because of the CEO. Mr. Bernard Kim. That man bought a bunch of match stock on that day.

Basically, he swiped right on his own match stock. Yeties, it's a funny thing. When an insider, like a CEO, wants to buy. stock in their own company, they must declare it. Frankly, the CEO is like the most insider out of all the insiders, isn't he, Jack? To prevent illegal insider trading, a CEO must tell regulators and the public when they buy or sell their own stock. Well, it turns out on the very same day that Match launched this Archer app, the CEO bought

a million dollars of match stock. And investors noticed. Investors tapped in to that profile. So, Jack, what's the takeaway for all our buddies? who invest in the stock market. I'll have what she's having. I'll have what she's having. Yet he's the iconic famous line from Nora Ephrains when Harry met Sally.

We're talking Katz, Daly. We're not talking about the pastrami, by the way. She's having pastrami, though, but she wasn't having pastrami. It's also an investing strategy. It's when you make the same moves as people in the know. Executives, they have their fortunes tied up in their companies. Their salary, their reputation, their stock compensation. It's all in the company.

Okay, so here's the insurance. If that executive wants more exposure to their company by buying the stock, that can be a signal from the head of a company that they believe their stock is under price. But of course, there is no guarantee here. Like these executives could just be narcissists, investing in themselves, and the stocks could definitely go down. But some investors do practice the all have what she's having strategy. And that is why Matches stock just jumped 11% in one day. For our third and final story, Wingstop, the chicken wing chain stock, has been spreading across America like a seven-layered dip. And it has to do with the most common job in all of America.

Wingstop, it is looking like GameStop right now, Jack, isn't it? Trigger warning. Wingstop stock hit an all-time high this past week. Shares are up 50% in 2023. It's the Wingstop stock pop. They're going to run out of ranch over there pretty soon. Revenue's last quarter were up 43% from the year before. Profits last quarter, we're up 81% from the year before.

Wingstop looks less like a sauce company, more like a SaaS company. Yeah. Oh, have you been noticing more Wingstop ads lately, by the way? Maybe because they're spending nearly half of their revenue on TV commercials. It's starting to look like we're living in a chicken wing world. Wingstop just opened their 2000th location. In five years, Wingstop has doubled the number of locations to 2000. They are moving on up from the 30th biggest fast food chain in America to number 24. Basically, to sum all that up, a lot of big numbers, all of them associated with wingstop.

Wingstop is not stopping. But here's the key yetis. There may be one thing in particular driving wing stop stock pop. And that is the number one word of 2023. A.I. A. It is actually neither a word and it's two letters. But we're going to roll with it.

We're going to roll with it. Because over the last three months, Wingstop has been running a sneaky. test on us. Wingstop has been taking phone orders by robot. By AI. Here's how it goes down. If you call to order three dozen wings for pickup, you may have chatted with an AI bot, not a human. Hey, I'll take a dozen buffalo, dozen barbecue, dozen tie dry rub. Would you like celery? Would you like a liter of cola, mild, medium, or spicy? Bot, bot, bot. All of those responses were by the bots. And guess what? 10% of all of Wingstop's orders are still phoned in. And Wingstop plans to take all 10% of those orders with AI chatbots in the future.

And Jack, why is Wingstop loving every minute of this in particular? Not just because it saves them money on labor costs. Yeah. Also because customers end up ordering more. Yeah, like apparently these bots are upselling you on the fries when you call upwingstop. Somehow that bot got me ordering a fourth dozen of wings. And Jack was only ordering for one person. So Jack, what's the takeaway for our buddies over at Wingstaff?

AI just arrived for the most common job in the United States. Okay, Yetis, great trivia question for this week. What is the most common job in America? Like, what's the most common job in America? I can't say it differently. Well, Jack, what is it? It's a cashier. It's cashier.

According to the Borough of Labor Statistics, retail sales and cashier are the number one and number two jobs in the United States employing nearly 6% of the country. And in just the last two months, we've now seen two major retailers replace those cashier jobs with AI. Wendy's and Google teamed up for an AI-powered drive-through order taker. And now Wingstop is running its own AI-powered phone order taker. The way Jack and I see it, this is an early powerful sign of how AI could affect our economy. AI is making moves on the most popular job in America. And now, a word from our sponsor, Rocket Money.

Look, Yeties. As smart millennials, Jack and I cut our cable subscriptions years ago. Sorry, cable corporation. We're not paying your fee fees anymore. No, no, we're not. But maybe we're not so smart because your average millennial has 12 paid subscriptions. We call it subscription. We do. Subscription saturation.

You got so many subscriptions. We never knew about the Rocket Money. app until they approached us as a sponsor. And honestly, we wish we had. Rocket Money is a personal finance app that finds and cancels your unwanted subscriptions. It monitors your spending and it helps you lower your bills all in one place. And now we're both premium subscribers. You simply link your credit card account. It analyzes your spending and advises you what you should do. Like it's going to remind you that you're still subscribed to Paramount Plus. Even though you subscribe just to watch the Super Bowl and that was months ago. So stop throwing your money away.

cancel unwanted subscriptions and manage your expenses the easy way by going to rocketmoney.com slash T-Boy. That's rocketmoney.com slash T-B-O-I. RocketMoney.com slash T-Boy. Jack, can you whip up the takeaways over there to kick off the week? Succession and Ted Lassow both say they're done after just four and three seasons. Yiddies, if you want to be remembered, don't forget the peak end rule. For our second story, Match Group, just launched a dating app for gay, bisexual, and queer men.

It's an investing strategy straight out of when Harry met Sally. I'll have what the CEOs have. And our third and final story is Wingstop. They now have 2,000 locations and the stock is near its all-time high. And it shows that AI is coming for the most common job in America. Now, time for the best fact, yet this one's sent by Sean serving in the military and stationed right now overseas. One week ago, we recognized Memorial Day. Yes, and Sean sent in this fact.

We just missed it on Memorial Day, but we still want to do it on the show. It's fantastic. Here's the fact. Every United States military base across the world has a cafeteria to serve everybody. And in that cafeteria is a table on the side with a single chair. In every cafeteria, in every military base, there's a chair with a white tablecloth, a candle, an inverted glass, a red rose, and a yellow ribbon. That table is for the prisoners of war and those missing in action soldiers who can't be at that dinner.

And each part of that table ensemble, symbol symbol, For example, the salt on the table symbolizes the tears of the family. And the candle symbolizes everlasting hope. It's not Veterans Day and it's not Memorial Day, but Sean, thank you for helping us set up that fact. Sean and all the other servicemen and women, Yetis, thank you. Yeties, you look fantastic today. Jack, a lot of pressure after today's stories to finish on a high note. I know.

The peak end rule. We should have ended minutes ago, potentially. We have no idea. Yeties, drop down. We'll take a five-star. End the show. End the show. Keep having fun.

End it. It's over. It's over. We're done. Remember us. And before we go, congratulations to Gary and Arushi, who are getting married today in San Francisco,

right down the street. We think we can see you. You look great. Congratulations to Patrice Power, going from software engineer to solutions engineer in Chicago. And Garrett Cousins was just named Valedictorian and is heading off to South Korea for the sun. Congratulations to Lawrence Klein,

who's giving a new job in Pittsfield Mass. And congratulations. on the one-year wedding anniversary to Raph and Taylor in Boston. Just outside Boston. And congratulations to Somalia Jones, celebrating one year at her new job. And Brandon Nolte is moving

from Chicago to St. Louis. Happy move, Brandon. And happy birthday to Joaquin Alberto Andre Carvalo who's celebrating in Paso de Brando, Portugal. And happy birthday to Daniela Nodine, down in sunny Floripa, Brazil. And happy birthday to Savannah Johnson in Cdia, Idaho.

And Chloe, is turning 24 all the way over in Malaysia. Your family misses you. And happy 30th birthday to Cole O'Brien in Austin, Texas. And Cole's buddy Harold, who's expecting a baby also in Austin. This is Jack. I own stock of Disney and Nick and I both own stock of Apple. You didn't spoil anything with the Kendall bit, did you?

I don't think so. I don't think so. I mean, he cries like all the time, right? No, no, no. You said something about like I still feel bad for Kendall, which... I feel like that's also the story of every episode. But you're right. I did, I guess.

I guess. Yeah. I think it's probably okay. I think it was general enough. Yeah. Yeah. Small subsection. I mean,

at this point, you said you're the same enagram as him. So, yeah, that's why. I'm comfortable if you're comfortable. I'm comfortable with it. I don't know about your pronunciation of the word bureau,

by the way. I said burrow the second time. Like a piece of furniture, didn't I? Let us let a roll. We can't say remembered because we say remember. No. Remember right after the comma.

Well, let's change. How about if you want to be remembered, don't forget the peak end rule. That's, that's, that's eloquent. Cool. Sometimes you look for a synonym. Sometimes you look for an antonym.