The Best One Yet - 🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Episode Date: August 1, 2025

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years… because everything is now design. It’s Tariff Deadline Day so we explain this huge trade war moment with 1 product… Ford Bronco.Plus, Celsius energy drink just issued a warning… they accidentally filled some with vodka.$FIG $SKX $AAPL $CELH $FWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. It's Friday the real Friday. August 1st, and today's pod, and all the pods is the best one yet. It's a T-boy. The top three pop business news stories you need to know today. Ah, August, the Sunday of summer months. Maine is the vacation state. August is the vacation month. Stick it on a license plate, Jack. Stocks finish July up 8%. And we're feeling 100% right now. Yeah, so we whipped up three fantastic stories. Oh, these are so good. Let's get right. him, Jack. What do we got for today's pot? For our first story, Figma, the digital design disruptor just had the biggest US IPO in four years. The stock tripled on day one. But while investors made a 200% return, venture capitalists made a 20,000% return. For our second story, Skechers just launched a kid's shoe built for Apple Air Tags. They're called Find My Skecher.

Yeties, welcome to the track My Everything era. And our third and final story. It's officially the tariff deadline day. It's August 1st. Will Trump Taco or will Trump burrito? Well, the best way for us to explain this huge trade war moment is with a Ford Bronco. But Yetis, before

we hit that wonderful mix of stories. Fantastic mix of stories. Love the mix of the week. If you're cracking into your morning energy drink right now, warning! Warning! Because your next energy drink may accidentally be an alcohol drink. Celsius is the maker of a popular

Sparkling Energy Drink. High Noon is the maker of a popular sparkling vodka drink. But get this, the packaging supplier for both accidentally mixed up the whole situation. The whole oopsie-dupsy switcherousky jack. The result? Celsius cans filled with High Noon. Looks like an energy drink on the outside, but vodka mixed drink on the inside. And those ain't vitamins in there yet, it is vodka. You've ordered a Red Bull vodka at the bar.

But you never bought a red bull. that was secretly spiked with vodka at a store. So, besties, if you have a Celsius astro-vibe sparkling blue raspberry energy drink. Yes, that is the real name of a real flavor. Then there's a chance it's actually a dirty astro-vib sparkling blue raspberry energy drink. Which means if you're driving right now, pull over, pull over. Because you're accidentally under the influence. Jack, add it all up, I think someone's getting fired.

Or actually maybe promoted. True. The office banter. It's fired this morning, isn't it? Seltis is now Fahrenheit. Yet he's a little 10 out of three stars. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm.

It's the best one yet, but the best is a norm. 50% that's a fat tip. Tea Boy City on your at list. If you know, you know, because we're ready to go. We can't wait no more, so just start the show. First, a quick word from our sponsor. Our first story. Figma just had the biggest VC-backed US IPO.

in four years. And the biggest IPO pop, we can remember. Figma stock tripled on day one. Wow. And it explains how venture capital makes so much money. So much money. Yeties, you may have never heard of Figma, but full disclosure, Jack and I actually have. We built our Robin Hood's website using Figma. Freshly after Robin Hood acquired our startup in 2018, we canceled our Squarespace account. Sorry, Squarespace if you're sponsoring today or a future show. But we canceled that and designed a new website from scratch with Figma. I wouldn't say we designed it, the engineers and designers did. But Nick and I would get pinged on these Figma comments by the product manager,

asking, like, is this where you guys think the subscribe button should go? Oh, if you see a floating arrow in Figma, something's getting edited out. Yet he used to sprinkle on some more context. Figma was actually started by a couple of college buddies over at Brown University a few years ago. And now it's the design platform used by 95% of the Fortune 500. companies. Basically, it's a collaborative digital whiteboard grown 50% a year. It's Google Docs, but for artistic teams. Like if Leonardo or DaVinci went to MIT, he'd probably design a flying machine on Figma. Correct. Now, Adobe tried to acquire Figma a couple years ago for $20 billion.

But that didn't end up happening. Instead, Figma has now gone public with an IPO on the New York Stock Exchange yesterday. Nick, that Adobe deal I mentioned, it didn't happen because regulators blocked it. And that turned out to be a good thing. Because after Thursday's IPO, Figma is worth three times that valuation. That's right, Yeti's Figma went public on Thursday, and bankers sold stock publicly for the very first time. At $33 per share. But here's the kicker. Immediately, the price trading on the market surged to $100 a share.

Figma ended the day up 250%. Added all up, and this was the biggest VC-backed US IPO. since Rivian back in 2021. Now, Figma and their bankers are probably kicking themselves for pricing those shares too low. It's a funny thing about Wall Street. They could have made more money if the shares were priced higher at first. But still, Figma's popping champagne. So we know what you're wondering yet.

He's because we were all wondering it too. Uh, why such a huge stock pop for a design company? Well, in the digital world that we're all living in, everything is design. Basically, the way Jack and I see it, if software is the commodity, then design is the differentiator. judge a book by its cover, you judge an app by its user interface. Exactly. But the other reason why Figma stock tripled on IPO day? What is it, Jack? Markets are frothy again. It feels like 2021 again. It does. Booming IPOs, crypto everywhere, and big tech hitting new trillion-dollar

milestones. And at the end of the day, Figma and its epic IPO is actually a case study in how early investors can make so much money. So, Jack, what's the takeaway for our buddies over at Figma. Figma's IPO was a 250% pop for retail investors, but a 20,000% pop for VCs. Yet is Figma's stock jumped from $33 to $15 by the end of the day on Thursday. If you bought at $33, you're feeling great right now. But you know who's feeling better? The VCs who bought at $33.0.33. $33. Because the information published chart showing that the real IPO winners of Figma were the venture capitalists who got in 10 years ago. Index Ventures invested in the first fundraising round of Figma, and they bought stock in the company

at 9 cents per share. Another VC, Kleiner Perkins, got in seven years ago at 33 cents a share. And Andreessen Horwitz, five years ago, got in at $4.62 a share. Those three VCs gained 119,000%, 33,000 percent, and Andresen, who got in late, still made a 2,000 percent return. Vest's most venture capital investments don't pay off. But Figma shows why VCs just need one huge win for the whole business model of work. Because those huge wins are bigger than anyone can possibly imagine. Figma's IPO, it was a 250% pop for retail investors, but a 20,000% pop for VCs. Our second story, Skechers, just launched the first ever Apple Air Tag shoe. That's right, the first sneaker to track your kid.

It's called Find My Skechers, because trackability has become a social flex. Yes, it has. But before we hit this story, Jack, am I wrong, or has this been a big week for chunky feet on this podcast? Yesterday, we covered Ugs. Ugs? Or, sorry, mugs. Mugs. Because man Ugs are driving the Ugs boot business.

But today, Jack and I found an even bigger headline from a chunkier sneaker. Skechers. The only shoe that actually slows you down. Skechers, they make crocs look like Nikes. Skechers is in the middle of being taken private. It was bought earlier this year by 3G Capital for $9 billion. Jack and I have told you before when we covered that story about how Skechers' top market is senior citizens. Nana slips on some Skechers to play a game a shuffleboard.

But here's the news. The newest product from Skechers, is focused on kids. It's a sneaker with a built-in hole to stick an Apple air tag so you can track your toddler. Now, besties, they call this The Find My Skechers. But Jack and I call it the Where's My Son Stephen? Now, like all great kid products,

the target customer here isn't kids, it's their parents. Good point, Jack. To a kid, the shoe looks the exact same, and it's not about trying to find a lost sneaker on the playground. No, it's about trying to find the kid who's wearing the sneakers. because little Stephen may be lost on the playground. There's no branding to show that this sneaker is trackable, and the air pod is hidden underneath the sole with a closable lid,

so the kid will never know it's being tracked. But what it does do is capitalize on a parent's greatest fear, losing their child. And dude, I had a major scare in Paris last year. We were looking at a beautiful fountain right by the River Sen, and then we went across the street, sat down in an outdoor cafe, and I was like unpacking the stroller, getting Brooks in his high chair,

and then Alex says, where's Wilder? Oh, I know exactly what you're feeling. Yeah, yeah. Dude, I looked around. Thank God I saw him. He was across the street. I sprinted over. He wanted to look at the fountain again. It's the five seconds you lose your kid for are the five scariest seconds of your life. It was horrible. Well, what Skechers is really selling here to Jack's experience is a peace of mind. Exactly. An insurance policy for your kiddo who does a little too much wandering.

And it happens to fit with another new trend, which is alternative gadgets to giving your kid a smartphone or a smartphone. smart device. Most parents want to delay giving their kid a phone as long as possible, but it's nice to be able to track them. But as Jack and I dove in T-boy style, we realized this also reflects a broader discipline strategy from Skechers. Because Skechers, crucially, did not try to build their own tracking technology. Instead, they're using what already exists. I mean, Jack, how many times have we seen a non-tech company think it's a tech company? Exhibit A, Under Armour. They spent $700 million to build their own fitness apps. And that didn't work. because the fitness apps just weren't good enough. Instead, Skechers made space for tech that 12% of us already have.

The Apple Air Tag, which is now 69% of the entire smart tag industry. Now, Apple wasn't involved in this Skechers deal, but calling it find my Skechers and making a hole perfectly sized for an air tag, it's pretty clear. We see you, Skechers, we see you. And Apple, they're cool with it. So Jack, what's the takeaway for our buddies over at Skechers? Before you say, I love you, come I want to track you. Yeties, this isn't just a product or a tech story. This is part of a larger social trend that Jack and I have been following. Shareable GPS.

It's still pretty new. The norms of how to use it and what's appropriate, we're all figuring it out in real time. The main benefit of trackable GPS is helping you find lost things. Like our buddy Timmy, who owns 14 different air tags, he's a pretty forgetful guy. And Apple's also had to build features to prevent unwanted tracking by a stocker. But we haven't really yet tested the limits of this potential.

Like, Skechers' next product could be the same airtag shoe, but for senior citizens with Alzheimer's or dementia. And the New York Times just did a whole podcast episode about when is the right time to share your phone's location with your romantic partner in a relationship. Yeah, Jack, what was that wild insight about the kids these days? Before Gen Z says, I love you, the bigger question they ask is, do you want to track me?

That's the defining the relationship. So as we see it as more wearable gadgets enter society and 5G wireless become 6G, this is going to be more and more of a thing. Before you say, I love you comes, I want to track you. I want to track you too. That's the response you hope for. By the way, Yetis, we're about to go to commercial. Jack and I both have kids, and we had a lot of thoughts about this story.

Send it to a buddy of yours who has kids. We'd love to know what they think, though. Now a quick word from our sponsor. For our third and final story, today. is tea day, the final deadline for trade deals before Trump's tariffs officially kick in. But the best way to understand this momentous trade war moment is to look at the Ford Bronco. Ah, the bucking Ford Bronco. But first, Jack, I'm whipping open the book here. Trade War Almanac, what's the latest update?

Trump has been saying for weeks that August 1st is the deadline. Today. Announce a deal today, or you get tariffs. No more delays, he pledged it a bunch of times. Even countries that have reached a new trade deal with us, you're still going to get tariff today. Japan, South Korea, Vietnam, the European Union, those countries all announced new deals with the U.S., which means 15% tariffs start today. Meanwhile, Jack and I have been keeping track on our map over here, and Mexico is the one exception so far. They are getting to pass. Yesterday, Trump announced their deadline for the country of Mexico is delayed another 90 days.

We'll see what happens today. In the meantime, the trade map all day is going to be lightened up like Carmen San Diego. But you might be asking yourself, Yetis. Yes, Jack. I haven't noticed tariffs yet. I did buy a $5 avocado the other day, Jack, but that's about it. Well, if you haven't noticed the impacts of tariffs on your life, the Ford pickup truck explains why. Yeties, Ford announced yesterday their earnings. They suffered a loss for the second quarter. They swung from a $1.8 billion profit last year to a loss this year. And the reason was simple one word and one word only tariffs. Ford has been absorbing the high cost of tariffs for the last few months, not passing it on to us consumers.

In fact, Ford cleverly turned tariffs into a bit of a marketing event, right, Jack? Shortly after Trump announced the tariffs back in April, Ford announced employee pricing for all. So nobody was going to have to pay more despite the tariffs. So Ford's revenue actually rose last quarter because of that, but their profitability was erased because of the tariffs. Ford announced yesterday that tariffs will cost it $2 billion this year. So Ford hasn't passed on the tariff costs to consumers with higher car prices yet. But you know what? They can't do this forever.

Ford's probably hoping that they're earning some political points with Trump so that they can get some tariff relief. But in the meantime, we can see the impact of that policy on Ford's stock. Ford, the most American of Detroit's big three car companies, is trading in the stock market at its lowest level in five years. Fylt Ford low. Because Ford and its Broncos and its pickup trucks are all taking the hit on tariffs. But again, they can only take the hit for so long. So Jack, what's the takeaway for our buddies over in the American economy? Tariffs are a tax and we pay them.

And they add up to $2,100 a year per household. Yeties, every time the president announces a tariff, he actually misdescribes them. For example, he'll say Korea will pay. a 15% tariff. But Korea doesn't pay the tariff. We do. And Ford's earning report is proof of that. Now, we don't think Ford and other businesses are going to be able to eat the cost of those tariffs forever. Eventually, they'll defend their profits by passing the cost of tariffs onto us consumers. You see, imports account for 11% of American consumer spending. The average tariff is now 18.4%. The highest since 1930. So now that all the delays have expired, except for Mexico,

more companies are going to start paying tariffs and eventually passing them on to us. Now, interestingly, the Yale Budget Lab is constantly retabulated and calculating the cost of these tariffs, and they expected to be $2,100 this year per household. These tariffs could get canceled tomorrow in a tweet, or the courts could rule them invalid. But in the meantime, tariffs are a tax that we all pay. And as a right now, that cost is $2,100 per year per household. Jack, could you whip up the takeaways for us before the weekend? Figma is the latest tech IPO to spike on day one, this time by 250%.

And Figma is a case study in the real winners of tech IPOs, the VCs, and their 20,000% return. For our second story, Skechers is going after parents of toddlers with Find My Skechers, shoes with an air tag spot. It's the Find My Everything era. Before you say, I love you comes, I want to track you. And you hope they say, I want to track you too. Otherwise, nobody's tracking nobody. And our third and final story, today is T-Day. No more delays.

Everyone gets tariffed unless they announce a deal. And those tariffs are a tax that we all pay. And it adds up to $2,100 a year per household. But Yeties, this pod's not over yet. Here's what else you need to know today. First, take a bite out of the apple, baby. Apple! at its best growth in four years. iPhone revenue? Search 13% in a shocking second quarter. Why?

Tariff-harding nation. Yeah. Customers race to upgrade their iPhone ahead of threatened tariffs. Although that was all for not, sadly, because iPhones are so far exempt from all those tariffs. Amazon announced earnings, too. They said they would absorb the cost of tariffs, so their stock fell. And second, tomorrow, Major League Baseball is playing its first game inside a NASA car track. It's an awesome storm. This Saturday, the Atlanta Braves play the Cincinnati Reds inside the oval of Bristol Motor Speedway in Tennessee. Basically, baseball is trying to piggyback off NASCAR's popularity and show Tennessee some love since they don't have a pro baseball team. I think what baseball is trying to do is set a new record for attendance. True. Because this massive

racetrack holds 90,000 people. Pitchers start your engines. And finally, this is wild. But in The Argentinian man was just awarded $12,500 from Google for a photo of his butt. Because get this, Google Street View drives around in those cars, taking images of everything, and it captured this guy naked in his front lawn. Yeah, so Argentine courts ruled this was a privacy violation, and Google's got to pay up. By the way, Jack, you want to know what the court said specifically? What did the court say? The man's dignity has been flagrantly violated.

I guess he wasn't looking good that day, man. Because it's possible his dignity could have been in his... enhanced by this moment. If you know Google's coming by, you flex, Jack. You flex those cheeks. I always do the full body flex. Anytime someone's taking a picture of it. I'm flexing like half the day at this point.

You never know in San Francisco. Now, time for the best fact yet. But today instead, Jack and I just wanted to share a message with you that we were chatting about before, right? The floor is yours, man. So Jack and I were talking, and, you know, there are so many shootings that happen in America. We don't even mention them on the pod.

We couldn't even keep track. Although this one in New York was a little closer to us because, First, we have so many Yetis like you who work right there in Midtown Manhattan and friends. And second, my dad actually works in that building, the Blackstone building, where the shooting happened. I was so alarmed when you told me that. I was alarmed, too. And, you know, there were four people who were not okay that day.

And my dad is fine. He wasn't in the office that day. But his coworkers heard the shots. And one, like, the main thing I thought of afterwards was, I'm so glad I called my dad the night before. And I'm so glad I spoke with him. And I'm so glad I speak with him all the time. And it just made us think that this is a moment and maybe a reminder to call the people you love whenever you can, probably this weekend.

Because you never know what will happen, but it's always just good to call them. Amazing story, Nick. I called my mom a couple days ago. Our call got dropped because I drove through a dead zone. I am calling her back right after this podcast. And thank you for telling that story. Just so long we wanted to leave you with Yeties. But Yeties, it's Friday, the real Friday.

And you've been looking fantastic all week. We hope you got some wins to celebrate. We got a win to celebrate. We got a big interview coming up next week, right? I know. Yeah. We're banking a couple of interview episodes for our vacay. With some viral, viral founders out there. Can't what? Really cool founder interviews coming up. So, bestie, celebrate the wins this weekend. Tell a buddy, H-Y-H-T-B-O-I. Have you heard the best one yet? And Nick and I will see you Monday. Can't wait.

Oh, and we have a little surprise for you dropping on the podcast tomorrow. And before we go, a happy birthday to legendary Yeti. over in Queens, the salt in to Spotify, Hey Daniel Eck, this dude is going platinum. Happy birthday to Lila Dwyer in Charlottesville, Virginia. And Baker's sign in in Bristol, Virginia, celebrating the best birthday yet. And happy birthday to Elizabeth Lida in Denver, Colorado. And Spencer Coering in Nashville, Tennessee, enjoy the game this weekend, and happy birthday. Happy birthday to boogers hailing in Las Vegas, Nevada.

I don't know if it's a nickname. I hope it's not. Gore of Menon just started at Warding. for his MBA walking through Huntsman Hall listening to Teaveboy, congratulations, Goroff. Congratulations to Kaylee and Sammy, who are getting married in Denver. These are two business school sweethearts.

And Colonel Dan Brown from Cincinnati, Ohio, is in military retirement after 24 years as an emergency physician. Thank you for those 24 years of service. And finally, congratulations to Kathleen Schaff and Hunter Wilson. Get this. They met at one of our live shows, and now they're getting married. Correction. My producer is telling me, we met them at the live show. They didn't meet each other at the live show. Still a legendary wedding. Congratulations.

Tell us where the honeymoon is, guys. And trust us, we'll do a live show there. Maybe it'll leave. Let's make it happen. This is Jack. I own stock of Amazon. Nick own stock of Nike. And Nick and I both on stock of Apple and Robin Hood.