The Best One Yet - 📖 “iFold” — Apple CEO’s 1st day. Gap’s 1994 strategy. BYD’s Carmageddon. +Baldness Stocks

Episode Date: September 1, 2026

Apple’s new CEO John Ternus starts today… but he’s already folding (literally).The Gap surged 12% on a brand-new-old strategy… Feels like ‘94.The wildest car in the world can’t be bought in America… It’s BYD’s Carmageddon.Plus, the hottest investing trend on Wall Street is… baldness stocks ($MANE is up 500%)$GAP $AAPL $MANEGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. It's Tuesday, T-Boy, Tuesday, September 1st. And today's fun, it's the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Yeah, these stocks just finished their fifth straight winning month in a row, not too shabby. And we know why. Yeah, it's because the stock market, it's a Virgo, Jack. We ran Wall Street Torescope. It's a total Virgo. Does Virgo begin on September 1st? Have you not been looking at Mercury, Jack? We could have seen this coming like a year ago. Congratulations to the market and all the Virgo's out there, but Jack, we got three fantastic stories for today's T-boy. For our first story, Apple's first new CEO in 15 years starts today. John Ternus takes over for Tim Cook. And this guy is already folding.

Literally. For our second story, shares of The Gap surged as much as 24% in one day last week because of one year. The Gap is obsessed with 1994. And our third and final story. The most important car in the world right now is a car you've never seen before, and possibly never will. Yetis, we need to tell you about B-Y-D and Carmageddon. But yeties, before we hit that wonderful mix of stories.

What a mix for a T-boy Tuesday. Best mix of September, Jack. The hottest trade on Wall Street right now is bald. Bald. It's the biggest moment for the hair loss industry since Mr. Clean. Baldness stocks are seriously booming. Get this, Abski. They make a baldness beating drug.

Their stock has doubled this year. Cosmo had a successful hair growth test. Its stock rose 40% that day. Oh, and Jack, the number one IPO of 2026? What is it, man? It's Veridermics, the hair loss business. Their stock is up 500% since February. And they brilliantly chose the ticker symbol, Maine. Yeah, M-A-N-E. Like a lion's mane.

You see what we did there? What they did? These bald stocks, they're going to less George Costanza or Vin Diesel. Yeties, the pattern hair loss? It affects 50 million men and 30 million women in America. But there have been zero. Count it zero. Newly approved drugs in the last 40 years to treat it. Jack, it's always been roeful. Gane, new and improved rogain, and generic version of Rogain.

Just for men? That's not for growing hair. That's for changing the color of hair. Just for, oh? You're just limiting your market share, guys. That's why your uncle just flew to Turkey for an experimental treatment the FDA won't approve. But the era of hair loss innovation, it is flown again, baby. Sorry, Ozempic.

Hair loss is the new weight loss. And baldness has never seen more growth. Call it the Jason Statham search. Because there is nothing sexier these days than investing in bald. Detties, let's add our three stories. 15 years before this song Two boys from the Northeast met in the dorm They had an idea to cause a cultural storm

It's the best one yet but the best is an norm Jack Nick, that's it I don't even think they need to practice 50% that's a fat tip T-boy City on your at list If you know you know because we're ready to go We can't wait no more so just start the show Start the show

First a quick word from our sponsor For our first story Today is day number one of John Turnus, the new CEO of Apple, the Ternus era. His job launched the iPhone fold next week and make AirPods with cameras in them without creeping out everyone around. No big deal. Good luck, guys. Oh, yet he's the captain of Cooper Tino, the sensei of supply chains. The Ina Garden of Apple's pie. We're talking Timmy Cook, the operator who grew Apple stock by 24-fold in the last 15 years.

Let this man cook. Because $10,000 invested the day Tim Cook took over Apple in 2011 is worth a quarter million dollars today. 24-fold gains. Wow. That CEO, handpicked by Steve Jobs, has now retired from his day-to-day work at Apple after 15 years. Starting today, Tim Cook is the chairman of Apple. So Apple's got a new CEO. His name is John Turtus. Now, Tim Cook, he was an operations guy, wasn't he, Jack?

He didn't launch products. He profitized the existing ones. Tim Cook invented the app tax. He grew services into a profit puppy. He made Apple into a club everyone wanted to join. John Turnus, on the other hand, is known for hardware, and Apple is due for some new hardware. Oh, yes, it is, Jack,

because the Apple Vision Pro, and that headset was kind of rodden from Apple. The last successful hardware device Apple launched was AirPods, and that was 10 years ago. So at all up besties and meet the new boss, not the same as the old boss. And John's first week of work is insane. Get this guy some cupcakes.

Apple has to learn. launch a new iPhone in eight days. Yeah. And it's expected to fold. Get this, leaks and reporting are suggesting we'll see a normal-sized iPhone next week that opens like a book. An iPhone that turns into a mini iPad and it's expected to cost $2,000. Okay, but pause the pod because here's the problem, right, Jack? The world has turned their screens vertical. There's no going back. The apps that consume all of our time these days are Instagram, TikTok, YouTube shorts. We're talking vertical feeds, baby. Now, an iPhone that opens up could turn content horizontal again. Or it won't. The iPhone Folds could be a niche experimental iPhone that doesn't catch on.

We think it's going to be the latter. Because Samsung has had a foldable phone on the market since 2019, and it's never exceeded 2% of their phone sales. But either way, next week, Apple's new CEO is going to go full origami on the iPhone. So the iPhone fold, we think it's going to be like those $4,000 Mac computers. An ultra-premium product for niche power users only. Basically, you're only going to buy an iPhone if you can expense it because you use it for your day job. If you think you're going to get an Oscar, yeah, that's when you're going to get one. And a market that small, that's not going to 24x the stock, which is John Turnus's bar that Tim Cook set for him.

Said John Turnus, better get some cupcakes ready for him, guys. So Jack, what's the takeaway for our buddies over at Apple? Cameras are both the solution and the challenge. Yet he's back in April on Apple's 50th birthday, we said that to win the next 50 years, Apple needs to protect the P word. They need to protect your privacy in the age of AI. Well, that was prescient, Nick. It was because AI hardware means hardware with cameras that are always on.

And after the iPhone fold, Apple's reportedly going to be launching wearables with cameras on them. AirPods with cameras, smart glasses with cameras, and a home tabletop assistant with cameras. We're talking always listening and always watching wearable AI, but it's giving surveillance. And the backlash to cameras everywhere that are always on, it's growing. We're going to cover more than that smart. We've got a really good story ticked up for you. So here's the situation John Turnus is seeing. Open AI, it's the new meta.

Anthropic is the new Microsoft. But Apple needs to be the same Apple. Protect the P-word. In the age of AI, John Turnus needs to protect your privacy. For our second story, shares of the gap search 13% in one day after Big Beauty and Old Navy News. Because the gap has identified the best year in history.

Best year ever. 1994. And if you were born in 1994, you better comment and share this episode right now. Feels like 94, and congratulations, you're the best. But first, Yetis, have you ever wondered why the Gap does dance routines in so many of their commercials? Get this, it's because the Gap started as a record store. As anyone who's ever had a Gap sweatshirt knows, the Gap was founded in 1969, in San Francisco.

But did you know that they sold records in that first store along with the jeans? Did you know that the Gap's original name was actually PAD, PAD, and what does that stand for, Jack? Pants and Discs, the two things the Gap sold. Well, lately, under CEO Richard Dixon, the Gap has been feeling the vibes, and investors are dancing to the numbers. Sales for the Gap brand rose 10% last quarter. That is size 16 husky growth right there. Jack, how about the $89 Haley Bieber jeans? The fastest sellout in the Gap's denim history. Jack, how about the Cardi B commercial for their sister brand Old Navy? It was the most viewed campaign in the Gap's history. Even Mr. Beast just did a sweepstapes with the Gap's Old Navy because why not.

Whoever fits the whole family into these sweatpants wins a free mansion. Besties in the last year, the Gap has been worn at the Oscars, at the Met Gala, and the former CEO Mickey Drexler was on our show. But we've identified the reason that the gap is growing again. Sorry, Jack, pause about it. It's not a reason, right? It's not a reason. It's a year. It's 1999. Friends debuted on television. The New York Rangers won the Stanley Cup. O.J. Simpson was chased and Amazon was founded.

You had the Lion King, Pulp Fiction, Forrest Gump, all of those hit the theaters. And Mariah Carey, she whipped up a song you're going to start hearing in about two months, according to my watch. How about Pizza Hut? First ever online pizza sale? Yeah, 1994. But what's interesting to us is that everything the Gap is doing right now goes back to 1994. Jack, why don't you whip out Exhibit A in our evidence? The Gap just relaunched Gap Beauty to get in on the smell maxing trend.

They reformulated their original Od de Twilight to be a stronger odor perfume. But if the fragrance smells old, it's because it is. The Gap just tweaked the sense a little bit. bit, but it looks exactly like their iconic 1994 Gap Beauty launch. So the Gap is bringing back beauty because Gen Z really cares how they smell. And in 1994, perfume sold great for the Gap. Gen Z, they buy more cologne than cackeys. How about Exhibit B in our evidence, Jack? The Gap announced last week they hired a new CEO for their Old Navy brand to bring the brand back to its glory. See, Bessie's old Navy sales have fallen for four straight years since peaking back in

2022. When were the glory days? It was actually 1994. The year Old Navy launched. and became an immediate hit. And Exhibit C is the outlet stores. In this economy, the Gap is launching more factory locations. Athleta, the Gap's Athleisure brand, they're getting their first outlet store for half-off leggings this year. And when did the Gap open their very first outlet store, Nick? You guessed it, Jack.

1984. I mean, 1990. 94. Add it all up, and it's like the Gap CEO Dick Dixon got in a hot tub time machine. I mean, what's next, Dick? You're going to hit up Blockbuster, turn on the Walkman, and start making overalls for being. baby soon? Just don't bring back the strike that stopped the baseball season early. The Yankees

that were destined for the World Series. We saw it on our VHS tape. So Jack, what's the takeaway for our buddies over at the Gap? The archives are your innovation lab. Yaddies, you already know that nostalgia never dies. We've told you that before in the show. And according to our 20-year rule of nostalgia, the 90s and 2000s are hot again. But here's the problem. Just playing the nostalgia card, that doesn't always work. Consumers know it's a lazy move. Another Jurassic Park sequel, hooray! It's not going to outsell the first one, trust us. What's unique about what Gap is doing,

they didn't just choose a general era. They chose a specific year. Exactly. The Gap is literally putting its best hits from 1994 on repeat. They've made a 94 remix. The Archives, they are your innovation lab. So choose a specific year and

push play. Now a quick word from our sponsor. For our third and final story, the most impactful car in the world is one that you've never even seen. The car is B-Y-D. Because China makes the best car in the business, and it's causing a Carmageddon. Oh, Carmigaden. But yet he's in order to tell the story, call up Nick Sabin, because China's economy is dominated by national champions. As a Florida Gators fan, I hate that reference you just made. But you know it works, Jack and why is that? Well, here's how it

works in China. The Chinese Communist Party announces a national priority, encouraging startups to join one particular focus. And then cities support those startups with tax incentives, workforces and factories. Eventually, a clear winner emerges. And for electric cars, that winner is B-Y-D stands for Build Your Dreams. B-YD is a publicly traded company, and it was one of the final big stock market successes of Warren Buffett. The market cap, by the way, $120 billion for B-YD. Could you sprinkle on some numerical context, please? That is twice as valuable as Ford Motor Company, but one-tenth as valuable as Tesla. It's about 20-LIN. But BYD just announced a major motor milestone.

That is terrifying the whole industry like they honked the horn. Here's the news. On Friday, BYD confirmed they're in conquest mode. Oh boy. Because they now export more cars than they sell in China. In fact, get this, China will export 10 to 12 million cars this year. That is more cars exported than the entire car output of the United States and Europe. Well, yet, he's 10 to 12 million cars coming from China.

The world is reckoning with a Carmageddon. Armageddon, the invasion of Chinese made cheap cars into Western markets, it's here. And it's causing factories in the West to be shut down. Because BYD is famous for their seagull. Ah, the Seagull, a shockingly low-priced car that goes for under $10,000 bucks. Now, we know what you're thinking. Made in China, that must be the cheapest seagull you've ever seen. Made in China, you're thinking flimsy, plastic broken like the $3 charger on Amazon that busted up your iPhone. Well, that's not the situation, actually.

No. And BYD, they don't just make budget cars. In fact, the CEO of Ford, Jim Farley, has a higher-end B-YD, and what does he think of it, Jack? He thinks it's his favorite car to drive. In fact, the CEO of Ford Motor Company called this Chinese sedan, the best car in the business. The Ford CEO is obsessed with a Chinese chassis. Get this for innovation. Some BYDs have a feature that lets the car float like a boat if it gets stuck in like floodwaters.

True story. That's not a button you can press on a Chevy as far as I can tell, Jack. The only button you can press that on is a Boston duck boat for those duck boat tours. Those are a lot of fun. Now, this innovation and price is so scary to Detroit that we in America have banned Chinese cars. You can't park here if you're a Chinese car. Nick and I have seen BIDs, but only when we've visited other countries. I just saw one cruising around Rome. They're pretty popular there already.

Now, the EU and their domestic car industries, they're equally scared of BYD, but they can't ban Chinese cars because not all 27 countries can agree to. Which is why in Europe, 11% of all cars sold this year have been Chinese made. Does Prinkle on some context? 11% of cars in the U.S. are electric. So what we're saying is the same percentage of cars sold in Europe are Chinese as sold in America that are electric. Chinese brands are turning into a tsunami. It's not just the car industry.

And a wave of them is coming to the U.S. From Chinese coffee shops, like luckin coffee, to Chinese fashion. Lee Ning sneakers, which Steph Curry wears now. B-Y-D, it's illegal in America. but there is no stop in this trend. It's Carmageddon, and it's coming to the world's shores. So, Jack, what's the takeaway for all our buddies trying to build their dreams? The bull case for America?

It's that China Shock 2.0 motivates us. You see, Yetis, economists have a term for the era when we outsourced a bunch of work to China. It's called China Shock 1.0. Now, economists are dubbing China's technological catch-up to us, China Shock 2.0. You see, China has some advantages that we just simply can't. match, basically on cost and planning. On the cost side, a Chinese factory worker is paid one-fourth as much as a U.S. factory worker. And on the planning side, one person is in charge in China and everyone obeys them. But we do have the advantage when it comes to creativity and innovation. Which is why we

hoped this year would be the year U.S. companies listen to consumers and offer low prices on cars. Late automotive has a $25,000 car and Ford just announced a $30,000 electric pickup. And we hope this would be the year self-driving makes life easier and safer and more convenient. Who's leading in that? American companies. Waymo is in 16 cities now, and Robotaxi and Zooks are on the road as well. You see, with China Shock 2.0, besties, American ingenuity is being shaken out of complacency. At least, that's the bull case. Jack, who'll whip up the takeaways for us for T-Boy Tuesday. Apple's new CEO, John Turner, starts today, and he launches the iPhone fold in eight days. To be as successful as Tim Cook,

he needs to protect the P-word of privacy. For our second story, the Gap made three announcements of this year that are all pegged to the year in 1994. Feels like 94. The past is your innovation archive. Choose precisely. And our third and final story is BYD. It's officially in conquest mode. They're exporting more than they're selling in China. It's Carmageddon. And the China Shock 2.0 just might be the kick in the pants our economy needs. But besties, this pod's not over yet. Here's what else you need to know today. First, last weekend, Coyote v. Acme premiered. And basically, it's a wily coyote biopic. That's a profit puppy. This movie was a movie. This movie was actually completed three years ago, but its former owner, Warner Brothers, squashed it, literally.

Jack Most brutal corporate move in Hollywood history. They killed a finished movie for a tax right off. But that Looney Tunes film just got bought by a tiny studio, and it had a great first weekend at the box office. That's all, folks. And second, big headlines in advertising. First, Open AI hit a $1 billion annualized revenue rate. Not too shabby. That's only in advertising.

They're boasting a diversified business as they prep for their IPO expected this fall. on the other end of the spectrum of Amazon, they got sued by the FTC in 22 states for advertising. They allegedly overcharged 1.2 million advertisers out of $20 billion. And finally, the biggest shareholder in GoPro cameras is now a YouTuber. It's Markiplier, the YouTube director. Markiplier is one of the YouTubers who made bank at the box office this year with a movie, in his case, Iron Lung. And he believes GoPros can revolutionize the entire movie-making industry and save Hollywood. GoPro stock rose 20% on the news.

Proof that a YouTube influencer can become a stock market influencer. Now time for the best fact yet. This one sent in by Garrison Nyfong, a legendary Yeti living in Sydney, Australia. Push and play. Hey, Nick and Jack. Thanks for the part about the mortgage mass.

It's often the largest financial decision people make in their lives, or should we say, until they die. Because death is in the word itself. Mortgage stems from the old French, mort for death and gage for pledge. So mortgage was the death pledge. Supposedly means the pledge

dies when the loan is repaid, but I'll leave that for the other Yetis to interpret. Yeah, so Yetis, if you manage to pay off your mortgage, you have evaded death. Yeah, which is impressive because applying for a mortgage feels like they're slowly killing you. Yiddies, you look fantastic today. Jack, you are glowing over there.

What do we think to the Yeti should do? buy some tickets for our live show, man? Dude, I'm still laughing at that mortgage application. Yes, you should buy tickets to our live show. We'll be in San Francisco, September 23rd. We got links in the episode description to go to t-boypod.com. And remember, if someone asks you for a fun fact today, just tell them that the best investment in Wall Street is Samuel L. Jackson's beautiful shiny head.

Balding, so hot right now. If you know, oh, you know. And before we go, a happy birthday to Matt Bayer, turning 32 years old and celebrating for a third-year-old. in a row at the Minnesota State Fair with a bucket of Martha's cookies. Happy birthday to Ruben Escalero in San Francisco, who loves listening to the show every morning. And Gary P., we see you partying it up across the East Village. Happy birthday. Happy birthday to Richard Who in New York City.

And belated to Josh Rodriguez down in Tampa, happy be a day. Happy birthday to Matt Smalley in Plainsville, Ohio. And Adam Kaiser in Highland Park, Illinois. Did you get the Slate Truck yet? We're hoping you did. And happy birthday to Paxton Love. In Charlotte, North Carolina, Paxton is turning three. And Riemann, Sean, happy anniversary from Queens and Staten Island, the mightiest of the burrows.

And happy birthday to Lyft, which turns 14 years old today. Fun fact, Lyft is still worth one lift. And to anyone else, celebrating something today, Nick and a team boy. Celebrate the wins. This is Jack. I own stock of Ford, Amazon, and Lyft, and Nick and I both on stock and Apple.