The Best One Yet - 🩲 “Never going commando again” — Kim’s Skims urgent underwear. The Great Job Experiment. CNN+’s forever discount.

Episode Date: March 14, 2022

Kim Kardashian raised nearly $300M for her Skims startup, and now we know what she’s using it for: Urgent Underwear Delivery. Now that Big Tech just called ya back to the office, we’re facing the Great Labor Experiment. And CNN+ is launching into a sea of streamers by using one word — “Forever.”$GOOG $AAPL $AMZN $TGot a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYorkWant a shoutout on the pod? Fill out this form:https://forms.gle/KhUAo31xmkSdeynD9Got a SnackFact for the pod? We got a form for that too:https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewformLearn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. And this is Snacks Daily. Welcome back. It is Monday, March 14th. I'm not kidding. Not exaggerating. Not embellishing.

This is true. This is the best one yet. This is the best Snacks Daily episode. It is. We've ever whipped up. Jack, I love this episode. What's our first story? TBLI for our first story, April, it's for baseball and the masters.

But also coming back into the office. Corona Economy, episode six, the return of the commute. For our second story, two months ago, we told you that Kim Kardashian skims, company hit a $3 billion valuation. Well, here's what they're doing with the money. Urgent underwear delivery. For our third and final story, the latest entry to the streaming wars, CNN Plus. Yeah, but it's the first one to offer something forever.

Forever. Forever? But Snackers, before we hit that fantastic mix of stories. Wonderful mix, Jack. We're opening up the Harder's Almanac to Week 105. Yeah, things are running at it because of the pandemic. Jack and I have been keeping track for you. This week, we're running out of it.

running out of flag, specifically the Ukrainian flag. Jack, trying to raise the Ukrainian flag over here, and hands are empty. We got plenty of emojis for the Ukrainian flag. But where's Betsy Ross when you need a real flag? Honestly, Jack, we should have mastered knitting during the pandemic. We could have solved this crisis. The National Flag Company Snackers. It's based in Cincinnati, Ohio. Lovely place. They've been making flags, not just American, all flags for 150 years. And this flag icon manufacturer spoke to the New York Times just this week. Last year, National. The national flag company sold seven. I repeat, seven.

Ukrainian flags in the whole year. Jack, how many Ukrainian flags has the national flag company sold lately? In just a couple days, they sold 450 flags. The only other time they've seen a surge like this is right after 9-11. Yeah, and that was for American flags. Now it's for Ukrainian flags because it's the must-have accessory right now. The quote, David Puddy, got to support the team. You've seen this blue and yellow flag the past couple weeks.

You have Snackers. The blue stripe in the Ukrainian flag, it actually represents the same. sky. The yellow stripe below, that represents a wonderful field of wheat. Yeah, well, the yellow is in a whole bunch of flags, so like not hard to make the flag for Ukraine when you got the yellow fabric. The yellow part's fine. Yeah. It's the blue. That's a unique, specific blue in the Ukrainian flag. This is where we get a problem with the Ukrainian flag. It's with the blue pigment. 26 weeks ago, hoarder's almanac week like 74 or something, we told you we were running out of blue in this economy. Well, now that's become a problem because the Ukrainian flag,

it needs the color blue. The specific pigment we're running out of, therefore, we're out of Ukrainian flags. So, Jack, there is a surge in demand for Ukrainian flags. And a lack of supply of that blue fabric. Snackers, we got to DIY ourselves out of this flag shortage. Grab some 501 Levi's blue chains. You got up in the ad. Yeah, then yank the yellow foam out of a Nerf football.

And start stitching. Snackers, we're still thinking about Ukraine. Let's wave our three stars. You're tuned in the snacks daily. The snacks about to hear rain food. It's air candy. They don't reflect the views of the robberhood family. It's all informational just so you know.

We're not recommending any securities. It's not a research report or investment advice. Not an offer or sale of a security. Snacks is digestible. Business news for you. Robberhood Financial, LLC, member FINRA slash SIPC. For our first story, big tech is initiating the return of the commute. The biggest experiment in labor history starts right.

Now. First of all, March and April, just tough on what you're going to wear, like sweater weather, kind of, you know? Mud season. Yeah, it's mud season in some places. Don't take the dirt roads if it rained recently. It becomes questionable. March and April are also the beginning of a spring awakening. Baseball opening day. You got the Masters Golf Tournament. The grass is sprouting out of the earth. You can wear white, maybe. Like, you can kind of pull off white and no one's going to really judge you. Don't wear white if it recently rained and it's muddy. It's a roundup situation. But March and April, will also mean the return of the commute. Because after two years of commuting from your couch to your coffee machine, you got to come back into the office. Because after give or take 17 delays,

big tech is finally telling techies, toss on the hoodies. You got to get back to the office. Yep. The first announcement came last month from Microsoft. Microsoft's 100,000 U.S. workers, they're going back to the office. They got to go back to the office. If you work at Microsoft and you want to keep working from home more than two days a week, You got to get an approval from your manager. And we got a similar situation going on with the other big tech companies. Apple, they're requiring everyone to come in, Monday, Tuesday, and 30. You got to be in the office.

On Wednesdays, we wear pink, but also on Wednesdays and Fridays, you can optionally choose to come into the office. Yeah, Wednesdays and Fridays, don't have to come in, Ken, if you want. And you got Uber, Facebook, and Google, all mostly returning to gorgeous corporate campuses as well. There we go. Dress up. You're not a big tech company unless you have your own zip code. But it's fine because your personal.

barista at those companies still knows your name and remembers the latte order. But Nick, over at the investment bank? Oh, a different situation. There's no flexible. Uh-uh. It's like the pandemic never happened. We want you in five days a week yesterday. And translation snackers, five days a week in finance.

It's really six days a week for everyone else. We know from experience. It really is. So we're seeing a very clear group A of this economy. The companies where you must return to the office. But there's also a different group, a group B. Yeah, companies with a remote future forever situation going on. kick it off with Twitter and Square. They announced early on back in May 2020 that everyone at the

company can work from home if they want forever. Same with Dropbox and a firm and Shopify and Zillow work from home wherever, forever, forever, whatever, they'll do it. And because of those remote-friendly moves from some big names, you got some city mice becoming country mice. Okay, Jack, according to a recent survey from Upwork, you got 9% of Americans. Which is 19 million Americans. Who actually still plan to move to other places. Yeah. And you got 5 million Americans. from the same survey who have already permanently moved thanks to remote-friendly jobs. Okay, so to whip out the Bunsen burners here, we now have a clear group A and we've got a clear group B. Is this a perfect experiment setting itself up? Jack, this feels like the perfect

experiment. So what's the takeaway for all our buddies working in the American economy? The greatest experiment in labor history starts now. Yeah, Snacker, starting this spring, we're seeing a major divide in white-collar American work. You got companies, requiring workers come back in and companies that don't. It's a shirts for a skin situation. You got Group A and then you got Group B. There's two different teams of the U.S. workforce. So Snackers, here is the great experiment that companies are kicking off this month.

Which type of company, Group A or Group B, will perform better? They'll work from work or they'll work from home. Which companies will attract the best employees? The office first or the home first? Is work from office worth the really expensive real estate? But is work from home flexibility worth the lack of camaraderies? Starting this spring for the first time, the results will start rolling in. The greatest experiment in labor history. It starts now.

For our second story, so what is Kim Kardashian skims doing with the quarter billion dollars that she just fundraised? I got an answer for you, Nick. Please, Jack. Urgent underwear delivery in Los Angeles. Urgent underwear delivery. By the way, Jack, the real Kim Kardashian reality show, apparently it's going down in Silicon Valley. It's her shapewear startup. becoming the Victoria's Secret for Gen Z.

Get these number Snackers. Kim Skims just did $400 million in sales last year. And they were the official innerwear, which is underwear and shapewear, and loungeware provider of the Team USA Women in the Olympics. This company is worth $3 billion. That's one-fifth of a lift. And that's three times more valuable than the Victoria's Secret brand is. Yeah, like we were saying, Kim Kardashian-skims, it's the Victoria's Secret of Gen C.

I'd say millennials, too. Let's roll with it. expanded from underwear and shapewear to hoodies and dresses. But the hero product is still what you wear underneath. Well, in January Snackers, Jack and I were telling you about how Kim Skims raised $240 million in fresh funding. So we know you're thinking, what did she end up using the money for? We found it. Super delivery of super undies. Yeah. Kim Skims, they're going from lower bodies to logistics. Two hour shapewear delivery, guarantee. Okay, Jack, let's go to a beautiful place. How about 4 p.m. The sun is starting to set in lovely Santa Monica. Great place to be.

That strip with the palm trees. You're up looking over the ocean. Abit Kinney's great too. And Snackers, let's say you need a bodysuit because you got a big birthday that night and you're celebrating in Santa Monica. Skims will hook you up by $5.59 at your door. She's got your back. Yeah, maybe you get some brawlets tip. It's just a $10 delivery fee.

And it's starting in Los Angeles only, 500 different skims items at your door in 120 minutes. And they've partnered with Uber on the delivery and another startup on the software to make this logistics dream happen. Super delivery. It's the same concept as a ghost kitchen. Yeah, you've heard this before. They basically took the idea of food and they're sticking it on fashion. Instead of pumping out dumplings fast to your door, they have small fulfillment centers around Los Angeles with stacks of stockings ready to go.

So if you're within 10 miles of the 9-0-0-4 zip coat, you're never going commando again. And if this experiment in L.A. goes well, they plan to roll out to five major cities this year. Yeah, it's not just going to be West Hollywood. So, Jack, what's the takeaway for our buddies over at Kim's Skims? Acts of service beat out words of affirmation. Look, Snackers, maybe you haven't done couples therapy, but if you have, class number one, figure out which of the five love languages matters most to you and your partner.

Now, they say that all five love languages are equally valuable. They do, they do say that. But we've noticed that brands kind of treat customers like their partner. Yeah. And they love hitting us up with just one of the five languages, words of affirmation. Snackers, we are bombarded daily by marketing emails and ads saying that, some company appreciates us. Oh, thanks for thanking me for buying your thing. Yeah, but here's the thing. How do I unsubscribe?

Acts of service are different from words of affirmation. And we think there are a more powerful way to win customer love. And what is a better act of service than getting underwear delivery ASAP? Skims may be the only apparel brand that will show up at your door in a pinch. Yeah, let's say you're in Brentwood. You need some shapewear. You don't have time to get that shapewear. Kim's got your back. charging you $10, Kims is probably losing money on this, but that's exactly what VC funding is for. Kim's 10-minute urgent underwear, that's an active service. For our third and final story, the newest streamer coming out is CNN Plus, and it drops in two weeks.

How to stand out in a sea of streamers? That's the question. Offer something forever. Forever. Forever. Unprecedented. Have you ever seen the morning show now? Okay, so I watched the first season, and it was dramatic. It's an Apple TV plus show about a news agency.

I haven't gotten to season two. I'm still working on Succession. You got Jan Ann and Resorten. I do love Succession. Well, if you saw season one, then you know season two is about a news agency that is in turmoil. Shocker. Stress onset. And during their most stressful time as a company, they also have to launch a make or break streaming service.

All right. I see where you're going. All right. Season two of the morning show is exactly what is happening to CNN right now in real life. Life imitates art. Okay. Snackers, last month, no joke. This is the same situation.

CNN's head, Jeff Zucker, resigned for not disclosing a romantic relationship with a subordinate. Rough timing. The PR team is not happy about this timing. No, because CNN Plus is supposed to be launching in two weeks after a long wait. It is launching in two weeks. And they don't even have their godfather of the company there. Now, Snackers, here's what Jack and I find fascinating about a story like this. The main problem with news is that a lot of the company.

It's background viewing. Live news on TV is a very different form of TV than the joyful content you find on Netflix. Right. You're going to tune in to Succession. You're going to tune out when you're watching whatever's on the news right now. 24-hour news is kind of awful. Constant blaring headlines, streaming headlines on the bottom, the top, the side diagonal. And honestly, no one really intentionally goes to watch a news channel. You put it on in the background.

Right. This is dentist waiting room kind of material. 24-hour CNBC. it's on in the background of every investment bank's trading floor. Jack, I'm thinking back to our finance days. It's not a bank unless the front desk has a 90-inch TV with Squawk Box on mute. And Fox business right next to it. Because you've got to balance. So CNN Plus is challenge.

Will people pick up a smart TV remote and intentionally click through like six clicks to watch news? That is the challenge facing CNN Plus. So what they're going to do is that first they're going to tempt us. With live TV on demand and interactive program. Yeah, they're going to have like Aaron Burnett, Jim Acosta, and 10 more pseudo-new celebrities on the TV. But CNN Plus knows they need one more thing to get you to sign up. They need one more thing. And it's actually a pretty dramatic thing.

So, Jack, what's the takeaway for our buddies over at CNN Plus? CNN is ignoring their lawyer's advice and they're offering something forever. Forever, ever? They're offering it forever. Forever. Snackers. Not a word you see in legal documents, you know, like ever. Lawyers do not want a client to agree to anything if it's forever. In fact, they'll sue you if you agree to something forever.

But guess what? That is exactly what CNN Plus is offering to boost initial signups forever. They're offering founding members of CNN Plus a discount forever. Forever discount. So CNN Plus is actually six bucks a month. But they're going to give it to you for half that if you sign up in the first four weeks. And that half off discount if you sign up in the first four weeks, it doesn't expire. Ever.

Ever. You get it as long as you remain a subscriber forever. Forever. Now, CNN calls this desperate. I mean, they call this a deal of a lifetime check. It is unprecedented. A forever discount. Because to stand out in a sea of streamers where you got subscription,

CNN Plus is embracing the word forever. Even though lawyers hate the word forever. Jack, can you whip up the takeaways for us over there? The return of the commute starts this month. Work from home companies versus work from work companies. The great labor experiment starts now. For a second story, Skims will deliver in Los Angeles in under two hours. Yeah, that's not love. That's an act of service.

Our third and final story is CNN Plus. They're trying to stand out in a sea of streamers. Yeah, so they're offering a discount. Forever. Forever. Now, time for our snack fact of the day. This one tweeted in by Joey Wesley from Shu Zhou, China. According to Nature magazine, there are 422 trees on earth for every one person on earth. Okay, we're going to whip up a little whiteboard math on this. There are also nearly 7 billion people on this planet Earth. Which means there are 2.9 trillion trees on Earth.

We repeat, there are nearly 3 trillion trees on planet Earth right now. So that means there are more trees on Earth than there are stars in the Milky Way galaxy. Which is wild because I may be wrong on this, but I thought the Milky Way was expanding forever. My lawyers are going to sue you. Someone's going to get sued. Snackers, you look fantastic this week. Jack, your voice is 130% today. Is it?

Yeah, I think it's great. Sounded to be a task? I wouldn't go that far, but thank you. Hitting all the tenors, all the altos, you're nailing it. Nick and I'll see you tomorrow. We'll see you tomorrow. That was great. And before we go, congratulations to Taylor and his 18-month-old daughter Holland

for breaking the world record of fastest mile ever run while pushing a stroller. Wow. Wow. And congrats to Jacob Perry, who just closed on some real estate in Nashville, Tennessee. And Aaron Cohen. and congrats on the promotion over at Uber Eats New York City. Congrats to Ianna, who's celebrating 10 years as an attorney forever in New York City. And Jack, the Nepal Tea Collective, they just nailed six successful years as a startup also in New York City.

Congrats to Armin for the first day launching a new business in Houston, Texas. And Ashley and Brian enjoy that anniversary over in Manlow Park. Happy two years together to Jen T. and Zoe G. Yeah, they've been rock climbing too. And happy birthday to Alec Lewis over at the Miami University of Ohio. Happy birthday to LaVanja in Austin, Texas. And Arnold Hernandez also in Austin, Texas. And Kyle Gong in Toronto.

And Philip Carson down in Dallas. Happy 33rd to Ryan Shellhammer in Texas. And Will Mayer, happy birthday while cooking a breakfast sandwich down the street from Jack in Burlington, Vermont. Happy birthday to Bing Hew in Shanghai, China. And Anorada Desahi, happy birthday in Jersey City. And happy 30th birthday to Teddy Kramer, aka the Pooze from Brattleboro, Vermont. And to anyone else celebrating something today, make it a TV. Celebrate the wins.

This is Jack. Nick owns stock of Apple. I own stock of Netflix. And we both own stock of Block, Shopify, and Zillow. Robin Hood Snacks, newsletters, and podcasts reflect the opinions of only the authors who are associated persons of Robin Hood Financial LLC and do not reflect the views of Robin Hood Markets, Inc, or any of its subsidiaries or affiliates. They are meant for informational purposes only and are not a recommendation to buy or sell any security, cryptocurrency, or investment strategy in any account. This is not an offer or sale security, not a research report, and is not intended to serve on the basis for any investment decision. Any third-party information provided therein does not reflect the views of Robin Hood Markets, Inc,

Robin Hood Financial LLC, or any of their subsidiaries or affiliates. All investments involve risk, including loss of principal and past performance, does not guarantee future results. Robin Hood Financial LLC, member FINRA, SIPC. Nick and I'll see you tomorrow.