The Best One Yet - 🏒 “NHL = 44X < NFL” — Zale’s proposal-palooza. Starbucks’ 50th. Hockey’s renaissance.

Episode Date: October 13, 2021

The owner of Zales, Kay, and Jared’s isn’t just selling more jewelry than ever, it’s selling pricier jewelry. Is Starbucks 50 years old or 50 years young? And the NHL is kicking off its renaissance season — but it needs Disney’s marketing magic.$SIG $SBUX $DISGot a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYorkWant a shoutout on the pod? Fill out this form:https://forms.gle/KhUAo31xmkSdeynD9Got a SnackFact for the pod? We got a form for that too:https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewformLearn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. And this is Snacks Daily. It is Wednesday, October 13th. Today's pod. Yes, Jack. The best one, yeah. It's a TVO-WI.

But Jack, I heard Jamie Diamond said that this podcast was worthless. I heard he said our episode was worthless. Did you hear that? Was it just me? I see what you did. You see what I did that. First story, what do we got, Jack? Kay's, Jared's, Zales.

Great names. The diamond companies just announced they're selling more diamonds than even they expect. And this isn't just revenge spending. Although it is that. Yeah, it is that. It's also what we're calling proposal paloza. For our second story,

toast your venti because Starbucks is celebrating their 50th birth year. Yeah, Jack and I noticed so we're looking at whether Starbucks has turned 50 years old or 50 years young. We're also wondering

if they're going to launch the Cinquenta, a 50 ounce latte. Can we make that happen? Is it too much to ask for it? For our third and final story, the NHL, just dropped the puck last night for a new season.

So the NFL, shockingly more popular, but hockey is coming back thanks to Mickey Mouse, to Mickey Mouse, with Mickey Mouse, for Mickey Mouse. But before we hit that

wonderful mix of stories. This is actually a wild mix today, Jack. I love this mix today. Never has there been a day more perfect to be less than perfect. Yes, Snackers, this is actually the best day to do your worst job. Snackers, happy international day of failure. It is international failure day. It's already been a year. Wonderful. It's such a great day. Finland's been doing this for 11 years. They have. And Snacker Lloyd Broughtman gave us the heads up that today's the day, like he always does. He's like clockwork. We love getting that email from Lloyd. On this day, you don't celebrate the wins. No, no, no, no.

You celebrate the losses. Yeah, you do, because here's the thing, Snackers. You can't succeed at this unless you failed at that. Now, Snackers, yesterday, we failed at that. Jack, this was one of the biggest failures you and I have ever had. It was actually perfect timing. Nick and I just finished recording yesterday's podcast. It was so thrilling.

It was our best podcast. Yeah, we loved it. We gave our standard air five through our FaceTime combo. It was fun. Only to realize our recorders weren't recording the podcast. We recorded the entire podcast and then actually that wasn't the podcast. We didn't record any of that. Nick's like, Jack, did I tell you?

I'm like, yeah, you just told me two hours ago, Nick. Is this thing plugged in? Ah, this thing is not plugged in. Now, here's the best part about Nick's and my recording failure from yesterday. This is what's so great. Our re-recording of that podcast, which you heard yesterday, you just didn't even know it was the second recording, it was better than our first recording. That's what's so great about failure.

Your second take is the best one yet. Absolutely. Another way of saying, Jack, why do we fall, Mr. Wade? To help ourselves get back up. Snackers today, don't celebrate the wins. We want you to celebrate the losses. Today, let's hit our three stories. Let's hit our two stories.

Sorry, never mind, three stories. Enjoy getting ketchup on your shirt. You're tuned in the snacks daily. The snacks about to hear ain't food. It's ear candy. They don't reflect the views of the robberhood family. It's all informational just so. You know, we're not recommending any.

securities. Nope. It's not a research report or investment advice. Not an offer or sale of a security. Right. Snacks is digestible. Business news for you. Robberhood Financial, LLC, member Fenra slash SIPC. For our first story, Signat Jewelers, its stock is living its best life. Love is in the air. Yeah. Money's in the air too. Here's the story. Every kiss begins with a subsidiary of Signet Jewelers. Publicly traded Signet Jewelers. They own K. They own Zales. They own Jared the Galleria. They have 2,800 physical jewelry stores. We're talking to $4 billion company. The biggest jewelry retailer, it's this company. And they made two big announcements. First, they are acquiring diamonds direct and off mall chain of jewelry stores. Yeah, because that company's website is exploding with engagement rings. Jack, are you going solitaire or are you going to go with the halo?

Which cut, cushion, pear, peach? Not symmetrical, whichever one's not symmetrical. Not symmetrical is very in right now. I like that call. The second great announcement was that they're upping their sales forecast again by a carrot or two. Here's what Jack and I noticed is wild about Cignaut Jewelers. Their stock, it's quadrupled in the past year. It's up 4x. Even wilder, the stock is 10 times higher than it was during the depths of the pandemic. 10x.

Did someone go to Jarrett? Wow. Now, this isn't just a return to normal revenge spending. Although it is that too. We are experiencing Proposal Paloza. Snackers, this is Proposal Paloza. Have you seen what's going on with the people around you? It's pent-up engagement season.

Your Insta-feed is filled with unprecedented left-hand ring selfies. You go on Instagram and say, oh, we did a thing. I know, you did a thing. Someone got down on one knee. They did a thing. You're going to want to remember this next step. According to one survey, 15% of all committed relationship couples plan to get engaged this year. Of course, those who aren't engaged, yeah, or married. Right, right. We're talking

committed couples. So like 15% of your friends who have been with someone in a committed way plan to get engaged in the next year. Now, typically, it's less than 10%. So like, love is in the air. Get ready for some engagement parties. You're going to want to, I don't know, maybe a casual talks. But it's not just the quantity of diamonds that are about to be splurged on. It's the quality too. Because Snackers, Americans got wealthier during the pandemic thanks to a nice trio of benefits. Stimmies, a booming stock market and a booming real estate market. So get this, Signet Jewelers isn't just selling more diamonds. They're selling diamonds at a higher average price, almost 20% higher average price of these diamond rings. Those numbers are so beautiful. It's

making investors feel like that special someone. So Jack, can we walk into the gallery and whip up the takeaways for our buddies over at Signet Jewelers, please? CigNet doesn't target customers. They target customers' milestones. Snack or Signet, they own enough jewelry brands to stick on a Pandora charm bracelet. Each has a different price point, but all share the same strategy, milestones. Milestones. Because the majority of Signette's new customers, they shop for a milestone, like Valentine's Day, a wedding, an anniversary, a birthday, Mother's Day, you name it, it's a milestone. Focusing on life milestones is a winning strategy because milestone celebrations are back with a revenge. And it's winning extra right now because Bruce and Brianna, they have.

more money to spend on Proposal Palooza. For our second story, Starbucks, happy like birth year. You're turning 50 years old. Congratulations. And Starbucks is about to steal McDonald's Captain America Shield. Yeah, they are. Do you remember your first Starbucks, by the way? Well, I remember I saw it first in Austin Powers.

Do you remember it was Dr. Evil's lair in the sequel? It was like an early product promo. My mom gave me a Frapuccino when I was little, but then I was told it would stunt my growth. So that was the last Frappuccino for a while. Well, speaking of when we were little, infant Starbucks, when it was just created, it wasn't even a coffee shop like we know it is today. It was like a child that started as a bean and equipment seller for DIY brews. I was back in 1971. And Howard Schultz was a sales rep for one of Starbucks's suppliers.

In 1981, he went over to see what was going on. Yeah, because Howard Schultz, he'd been to Italy. He liked how coffee spots were your third place. Not your house? No. Not where you work. But like, you know, how it is in friends and Starbucks. That's where you're seeing everybody else.

So Howard Schultz saw potential in this young coffee chain. He thought it could become a national brand, quote unquote, synonymous with great coffee. So he became the CMO, eventually the CEO. The rest is history. But that was Starbucks when it was 10 years old. Today, Starbucks is 50. 50 years old. If you add up every single share of Starbucks stock in the world, the company is worth

$130 billion. Starbucks is worth like nearly seven lifts. And it trails just McDonald's as the, the number one most valuable food chain in the world. McDonald's is worth $180 billion. So Jack and I were wondering, on this 50th anniversary birthday, is Starbucks 50 years young or 50 years old?

It's 50 years fast. In the last 20 years, it's been on a rampant physical and profit expansion. I mean, the last 20 years, Starbucks has been doing middle age, like a Tom Cruise. This thing is ripped. 20 years ago,

there were 3,500 global Starbucks locations. There were. Today, there's 33,000. Starbucks has gotten so big that Starbucks now accounts for 40% of all coffee houses in the United States. Nearly one out of every two. So the number of Starbucks locations has grown by 10 times in the past 20 years. Which is huge. Here's the even more shocker, though.

The stock has grown by 20 times in the same period. Which leads to the big question, why is Starbucks stock growing twice as fast as Starbucks's physical empire? Is the PSLs? The answer is profitability. The other peak. Because 20 years ago, Starbucks made 5 cents a profit for every dollar of sales. But today, we noticed that Starbucks is three times as profitable as it was decades ago. They're making 15 cents a profit for every dollar of sales.

Because Starbucks, they're not just slinging like some boring drip coffee to your mom like it's 1998. This is a lean, mean, caffeinated machine. The average Starbucks order today, it's a latte, a gift card, and a bite of something that you're jumping on. Post Barry's boot camp. So Jack, what's the takeaway for our buddies over at Starbucks? They're about to dethrone McDonald's as Captain America. Yeah, Snackers, Starbucks, its store count is still 6,000 fewer stores than McDonald's globally. You got more arches than you do fraps. But the number of Starbucks locations grew by 41% in the past five years,

while McDonald's grew just 7% in the same period. Pretty straightforward. Coffee is booming. Red meat is glooming. And get this, Snackers. At the current pace of growth, Starbucks will become number one, the bigger global chain than McDonald's by 2025. Sit down, stand up, and sit back down again. We have to let that one sink in, Jack. That's big. Starbucks will beat McDonald's.

So we're thinking Starbucks's next challenge is the triple D, digital delivery and defend. That's its new focus. Digital. They must continue building out Starbucks rewards loyalty app. Delivery. They got to figure out how to deliver piping hot macchiatoes to your office. and your homes. And defend. They got 4,000 stores in China where the government is increasingly hostile to corporate success. So Starbucks's next 50 years, that could make it Captain America.

If it follows through on the 3Ds. Digital delivery and decafine. I mean defend. For our third and final story, the NHL, the National Hockey League, just dropped the puck on its Renaissance season. For context, the NFL has 44 times as many viewers as the NHL does. Yeah, it does. But Mickey Mouse could change that. By the way, as a former left winger for the New York City Cyclone's Pee-EWA, Greater New York City Metro Co-Champions team, Jack, from 2002, I was very excited about this story. Okay, face up guy 22. Got it. Yeah. Now, Snackers, we've talked to you before on this pot about the Premier League and the NFL and the NBA and the Olympics, but this is different. The NHL is about to pull off something no other league ever has.

Okay, Jack, can you list off everything going down? with the National Hockey League this season. They have two new TV partners. They have a whole new team. They have a new arena. They have multiple outdoor winter classic games where their fans can get frostbite. And the Winter Olympics happens in the middle of the season, which will get everyone excited about hockey. This is a double hat trick.

They're going to break their leg like Brian Leach, 1994 against the Devils. Great season. And the cherry on the top of this ice cream crown. I like where you're going. Just run with this analogy. Is the Seattle Cracken. Release the Cracken. The Seattle Cracken, a brand new team named after a mythical octopus creature,

which the fans picked the name. And it sounds like the fans picked the name, which we like. Now, I think this is the 32nd team because leagues have an unwritten role not to do 33. It is. First Seattle hockey team in 100 years. The people of Seattle are excited. It's the highest sales ever for a new NHL team. And they're spending a lot of money on the arena, which like drips in maritime themes.

A lot of sea stuff. It's actually called Climate Pledge Arena, which is Amazon's trademarked climate pledge. And they paid a billion dollars for the naming rights. If this thing drips in a maritime theme, it is soaked in Amazon influence. And since there's tech money behind this arena, there's 28,000 square feet of screens in this ice hall. So ironically, you'll be at the stadium, but you'll be spending more time watching on a screen as if you were at home. Oh, back to the climate pledge thing. It's the most sustainable of any stadium with no.

single-use plastic cups for the beer. Exactly. And the Zamboni is an electric Zamboni. This is like, what would you call it? Tesla Model Z. Is that what this is? I like that. Now, it's not just a feel-good, brand new pro hockey team funded by the most valuable company on Earth. No, it's not. It's also reimagining sports experiences. They're treating games like shows, like live action performers or walking around the stadiums. Anything to distract you from what's happening on the ice. Yeah, but here's the thing, Jack and I noticed. More than 50% of a sports team revenues,

they don't come from the jerseys and they don't come from the tickets. They come from the TV deals. Sounds like a transition face-off guy, 22. Perfect timing, Jack. So what's the takeaway for our buddy? He's been chicklets over in the NHL. The NHL has the pixie dust. Now it needs Disney's magic.

Yeah, Snackers, NBC, they just finished 16 years as the place to watch live hockey. And it didn't go well with NBC broadcasting. The last 10 years has been a. steady decline in viewership. Get this. Last year, just 391,000 viewers watch the average game. To sprinkle on some context here, the average NFL game had 17 million viewers, which is 44 times more viewers than hockey did, even though everyone knows that hockey and Henrik Lindquist are beautiful. 44 times more viewers per game, but the NHL does have way more games. And one issue is that NBC confusingly spread hockey games on all its rando crew of channels, so it was like impossible

to watch the Rangers. But after 16 painful years, now Disney wants a piece of the NHL again, signing a seven-year deal that started yesterday. Disney isn't just Disney. Disney has 103 exclusive games this year. We're talking on ABC, ESPN, ESPN Plus, and Hulu streaming. Disney owns them all. The NHL has all the ingredients for a renaissance season to happen. But it needs Mickey's marketing magic. Jack, can you whip up the takeaways for us over there? Signet Jewelor's stock, has been magnificent the past 18 months. Gersignet, it doesn't target customers. It targets milestones.

Starbucks is 50 years old. There we go. And it's on pace to steal McDonald's title is Captain America. The NHL has a lot of excitement this season. But it needs Disney's marketing magic if it's going to boost viewership. Now, time for our snack fact of the day. This one sent in by legendary snacker, Heda Wadigas from Houston, Texas. Hey, Snickers, Heda Wadigas here.

Are you always worried about my kids? Well, you shouldn't. Did you know a healthy adult human has 10 times more bacteria than human cells in the body? But don't worry, most of these bacteria are helpful for the body. And actually, we couldn't survive without it. All right. Have a good one. Grazie, adios.

Thank you, Hara. Yes, it's one less thing to worry about. Exactly. Snackers. If you're going to do anything today, do your best by doing your worst. Fail at it. Happy international day of failure. Make it the best one yet by making it the worst.

one of you. We'll see you tomorrow. Can't wait. And before we go, happy birthday Snacker Joseph Myers in lovely Brazelton, Georgia. And happy birthday, Drew Duggan in LaCross, Wisconsin. Like that. And Brittany Tan in Koreatown, New York City. Happy birthday, Alexandria Wilson in Seattle. And Anthony, a Gissel in Albany, Georgia. And Sharon Diamondstein. Happy 45th in Highland Park, New Jersey.

And Ali Iqbal turning one year old, Happy birthday man in Boonton, New Jersey. Diana from San Francisco, congrats on starting your MBA journey. And Lauren Goin, congrats on the new job down in Athens, Georgia. Jehoun Jung, congrats on the dream job in Los Angeles.

And Aaron Cummings just hit three years in business for Yes Yoga in Sugar Land, Texas. Anybody else celebrating something today, make it a T-Bulles. Celebrate the losses. If you know, you know. This is Jack. I own stock of Amazon. Robin Hood Snacks, Newsletters, and podcasts

reflect the opinions of only the authors who are associated persons of Robin Hood Finlayer. financial LLC and do not reflect the views of Robin Hood Markets, Inc. or any of its subsidiaries or affiliates. They are meant for informational purposes only and are not a recommendation to buy or sell any security, cryptocurrency, or investment strategy in any account. This is not an offer or sale of a security, not a research report, and is not intended to serve on the basis for any investment decision. Any third-party information provided therein does not reflect the views of Robin Hood Markets, Inc., Robin Hood Financial LLC, or any of their subsidiaries or affiliates. All

investments involve risk, including loss of principal and past performance, does not guarantee future results. Robin Hood Financial LLC, member FINRA, SIPC. Dude, is it just mirrors my forehead very glossy, like shiny? No, I think you're looking good. I think you're looking good. I feel like Peyton Manning over. No, no, it's like a matte finish over there. Like Batman's Batmobile? Yeah, like you gotta get that custom work to get Matt Finner. Okay. Okay. Wax on? Wax off. So here's the secret, Adam. I just, I just got to butter them up with these compliments right before a story. Here we go. Three, two.