The Best One Yet - 🍩 “Read my donut lips” — Elf Beauty’s Dunkin’ deal. Lululemon’s old money. Sorare’s FOMO soccer.

Episode Date: March 31, 2022

Dunkin’ and Elf Beauty just teamed up on a line of donut makeup because collabs are a hit with a brand’s fans. You’re dipping back into denim, but Lulu stock jumped 10% because it’s the Old Money of Wall Street. And France’s President has a favorite startup: It’s Sorare — and they just reinvented fantasy soccer. With NFTs.$ELF $LULUGot a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYorkWant a shoutout on the pod? Fill out this form:https://forms.gle/KhUAo31xmkSdeynD9Got a SnackFact for the pod? We got a form for that too:https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewformID: 2103943Learn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. And this is Snacks Daily. It is Thursday, the new Friday, March 31st. On Tuesday, stocks rejoiced on news of peace talks between Russia and Ukraine. Yeah, Wednesday stocks fell on where those peace talks failed. Wall Street, good at reading earnings reports? Read it reading earnings reports.

Not as good at reading international diplomacy. Today's pod, though, is the best one yet. TBI. For our first story, you know that lipstick you really need? It's the one that's flavored like a Boston cream pie. Elf cosmetics and Dunkin' Donuts, they're doing a donut lipstick because of one statistic. For our second story, Lulu Lemon stock jumped 9% yesterday, even though you're dipping back into denim. Because Lulu is the old money, not the new money.

For our third and final story, the president of France, Emmanuel Macron, he has a favorite startup. Soccerre blue, it's called So Rare, and they just reinvented fantasy soccer in a way we've just never seen. Wild story. But before we hit that wonderful mix. Honestly, perfect mix for a Thursday is the new Friday. Thursday's the new Friday. So Snackers, you got to treat yourself. Don't get a cappuccino.

No. Don't go for a nice sunny walk. No, here's what you got to do. Take esteem. Nick and Jack's orders. Hit the Sonna. We got this wild story from Snacker to Ross Melanchenko down in Austin. In Finland, way up in Scandinavia.

Great place. The sauna isn't some luxury spa treat yourself once a year kind of thing. Okay, this is wild. In Finland, the sauna is a daily routine. It is standard. It's expected. Listen to these. to these statistics. Finland has 5.3 million people and 3.3 million saunas.

If so facto, Finland has a sauna for every couple. I think Vermont has like 28 sanas. Yeah, and that's a rounding up situation. So there's basically more sanas than households in Finland. In Michigan, cute two car garage. We got two sanas just in the back. Yeah, seriously, I sauna like once a year when I'm on a spa, which is once a year. It's an indulgence, Jack. Fair. Finns sweat out their stress daily.

Yeah, Finland literally fills its land with. saunas like there sinks. If it's a home, if it's an office, a factory, a sports center, even a ship. A ship. In Finland, there's going to be a sauna. If there's a pipe on one end, there's probably a sauna on the other end. Still don't know what that means. It kind of works, though. They even have a sauna

in mines underground. No joke, Snackers. If there is no sunlight, not a problem, you can still get a full steam. So, if you want to feel some Friday vibes, which you should. Channel your inner fin. Let's schvitz our three stores. Yeah, me. You're tuned in the snacks daily. We spoke

to the lawyers. The snacks about to hear rain food is air candy they don't reflect the views of the robberhood family it's all informational just so you know we're not recommending any securities nope it's not a research report or investment advice not an offer or sale of a security right snacks is digestible business news for you robberhood financial LLC member fenra slash sipc for our first story elf beauty just partnered with duncan for a line of donut makeup. Because Elf doesn't think their customers are customers at all. Jack, maybe she's born with it. Maybe it's the maple glaze donut. Elf beauty. Elf, by the way, stands for eyes, lips, and face. Very clever. It's a clever. It's a very clever. It's a $1.4 billion publicly traded company.

Upstart, affordable, inclusive cosmetics company disrupting the Mabelians and the L'Oreal's out there. Clean beauty. And they're selling cosmetics as low as a buck. Yeah. They're not testing the blush on bunnies for this stuff. But the stock of Elf cosmetics hasn't done much. much in the past year. No, it hasn't. As revenues rose just 10%. Boom. Jack and I see this story yesterday.

Elf Beauty just partnered with Duncan of donut fame for a donut makeup. Dahlene is getting a new morning glow. So naturally, this donut makeup is going to come in a Dunkin dozen box. Of course. And the dozen pack is called Wake Up and Makeup. Yes. Because it's inspired by Dunkin Coffee and Dunkin' Donuts. But it doesn't stop there.

Hold on. Cosmetics inspired by donuts. I feel like we haven't emphasized what this is. It smells like Boston cream. It looks like glaze. How could this go wrong? There is frosting eye shadow. Yes.

There's glazed lip gloss. Yeah. Give me two pumps of hazelnut skin cream. The highlight though, Jack, we talk about the highlight over here? Coffee scented lip scrub. And a makeup sponge with confetti. Honestly, the only thing missing here is the munchkins. The munchkins got left out.

I love me a good donut. Yeah, they need to turn their dough. Snackers, fast food and beauty. Not exactly peas and carrots. Not fusing carrots. Like collabs are pretty rare when it comes to food and beauty. But Nick and I have found a method to Elf's makeup magic. Okay, Snackers, it all comes down to one statistic.

According to Elf studies, one out of three shoppers who's 18 to 40 is likely to buy collapse generally. So Elf is pursuing an elaborate, born-to-go-viral collaboration. Because one out of three, Gen Z and millennials are likely to buy these products. And now that they've dropped the Dunkin' Donuts collab, they're spending their market. all on promoting this collaboration. We didn't make this number up. They said they're spending 99.9% of their marketing budget on digital channels.

To ensure that this collab goes back. Okay, another example of this last year, Elf collaborated with Chipotle for a sauce-a-lipper. I think we covered it on this pot. That was wrapped in aluminum. Remember it well. It sold out in 72 hours. And then, Jack, the avocado makeup sponge, how did that do? It sold out in five minutes.

Five minutes. So these collabs seem absurd, but they sell out and drive tons of. buzz for the elf brand. So, Jack, what's the takeaway for our buddies over at Elf Beauty? Great brands. They don't have customers. They have fans. Snackers. Elf doesn't think it has a customer base. It has a fan base. Loyalty beyond reason. If you don't get this Elf and Duncan collab, maybe you don't. That means you're a customer. And that's, honestly, that's fine. It's fine. But if you do get this collab, then you're the one out of three shoppers who'd buy a collab. And that means you're likely loyal. And fans of a brand, they express their loyalty by buying a product

and then sharing that product online. Yeah, so Elf is giving the fans what they want. A highly shareable Dunkin' Donuts, collaborated cosmetic. It's honestly a lot of fun. In fact, Elf makes sure it's just for fans. Because you can only buy this Duncan makeup collab if you're a member of their loyalty program.

Snackers, great brands. They don't think about a customer base. They strive for a fan base. For our second story, Lulu Lemon Stock just jumped 10% on frankly just like awesome earnings. Like, wow. Because America wants dressed up sweatpants and dressed down work pants.

Okay, Lulu Lemon just announced quarterly earnings that include the holidays and your New Year's resolutions. Yes. And this earnings they just announced, it's hopefully the last quarter of the pandemic before COVID changes to something endemic. Okay, but Lulu, sit down and stand back and sit back down again. Revenues and profits for Lulu jump 23%. Okay, get this Snackers. Lulu Lemon's business today is $50. 7% larger than it was back in 2019.

And their profit margins are even wider than they were during the pre-pandemic. Easy on the pre-yoga myaplex. Lulu's doing pretty good. Pretty good. The question, though, that remains for Lulu Lemon. Will that streak end as we start to take off our masks and go back to the office? And the answer, will Lulu's growth slow down? Seems to be no.

Yeah. This was what was so wild about this story. Lulu Lemon signals are showing that its growth, like, isn't chilling. On Tuesday, Lulu Lemon management predicted that full year 2022 growth is going to be 21%. That is like just as good as the last couple of years. Okay, so, Jack, let's step off the mat and recap this thing. The pandemic was great for Lulu Lelow last. Yes, you went for the high end, align leggings from Lulu because you were working from home and then Netflix and post work. And now we learned yesterday that the post-pandemic phase is looking great for Lululemon too.

Because you're going back into the office in some dress down cheques. Chinos that happened to stretch like, are you wearing these right now? I'm wearing them right now. Can you do a squat? What are you doing? I could. You can't see it, Snackers, but Jack just was very mobile. Nick, the seams, they're good.

They're good. Now, all this leads to the next inevitable question. What is Lulu going to do with all this continued greatness? They decided this week, they're going to treat their shareholders to a one billion dollar gift. Yeah, instead of like a gift card, Lulu is going to announce a $1 billion share buyback. Right. And buying back a billion dollars of Lulu.

stock with profits they've made. That boosts the stock price by reducing the total number of shares. So, Jack, what's the takeaway for our buddies over Lulu Lemon? We're seeing an old money, new money divide among pandemic stocks. This is like straight out of the Gilded Age on HBO. Lulu Lemon, they're the old money. They're uptown. Its stock had an incredible run of wealthy success before the pandemic.

Lulu could tell the difference, Nick, between an $85 bottle of Barolo and $2. Yeah, that's life uptown. Other pandemic stock winners, they look today like they were new money. Yeah, Peloton, Zoom, DocuSign, Teledac. They were new money. They're swimming in stock gains the past couple years. They had never experienced before. But here's the thing, Snackers.

Those new money pandemic stocks, Jack just mentioned, they've come crashing back downtown. I think the stocks of Peloton, Zoom, DocuSign, and Teladoc are all below where they were before the pandemic. All those money pandemic stocks like Apple, Lulu, Lemon, Amazon. they're gaining, but they've gained before the pandemic too. The pandemic merely accelerated trends. They were already loving for years. That's why we're thinking, Lulu, it's an old money pandemic stock. For our third and final story, so rare, is already France's absolute favorite startup.

It's reinvented fantasy sports and now it's coming to America. Hey, Jack, let's check the scoreboard here. We got Messi and Ronaldo gearing up for the fifth World Cup. Their fifth World Cup. Here we go. Italy didn't make it. It's also not this summer. It's kind of this winter. That's true. That's true. North Macedonia, knocking off Italy. And I can't believe Italy didn't make it.

A second World Cup in a row. But Jack, who did make it? So rare. So rare made it. So rare calls itself global fantasy football. Yes, it does. Not American football, we should point out. Like rest of world football. Like everyone else. Yeah. So rare. It's like fantasy football. You play with your buddies. But it's got a twist.

Yes. It is reinventing fantasy sports. Yes. Because you can only. start players on your roster, if you own that player's NFT. That is the key. Snackers, Harris Bay is so rare. They teamed up with 230 professional football clubs to mint player NFTs. Yes, they did. There is a digital messy card that so rare has minted. Yes, they did. So that you can use messy in your fantasy soccer roster. It's probably a pretty good card. So like when you join, they actually give you some NFTs

trading cards from So rare. It's free to join. They're going to give you like a starter set of trading cards. They're not the best players. Right. It's like. Startup capital. It's like, you know, it's the gimmies. To win games in this fantasy soccer league, you have to build your team's roster. You have to buy, collect, and trade NFTs of the best players. And just like fantasy football, you're more interested in the games because your players are actually playing in the games. You're watching Hereto BSE, Berlin's team. There you go.

Because you have a player on that team. But here's the key difference. With so rare, there's now a new element of skin in the game. You own the players' NFTs. And those NFTs, those non-fungible tokens, those digital playing cards, they are built on Ethereum's blockchain. And if you win the tournaments that So Rare organizes, it's interesting. The prize is some ETH. Yeah, you're like winning crypto if your players on your roster win.

This sounds kind of fun. Yeah, it does. And one to a half million people have signed up. And venture capital firms have poured money into So Rare. They're now with $4 billion. Which is the same as Borde API clubs. We're talking a third of a lift. And this isn't just the biggest crypto sports startup.

So Rowe's pretty proud about this. It's also a French startup. It is. Which you don't hear about that. And the French president, Emmanuel Macron, was praising So Rare on LinkedIn. On LinkedIn. He endorsed them for just being France's favorite startup. Now, here's the news.

That was all just background. That's all happening all right. This is what Jack and I do for you. We just want to give you some good stuff. The news is that So Rare's revolutionary fantasy soccer product, it's coming to the United States. So Rare just got to deal with Major League Soccer. So Jack, what's the take? for our buddies over it's so rare. Kids play games to play. Adults are increasingly playing games

to earn. Snackers play to earn the new world of entertainment where some players win money and most lose money. Play to earn. That doesn't sound that new. You've always had play to earn with gambling and betting. Totally fair. But now many web three games are fueling their growth and excitement by dangling a little NFT or some crypto upside potential winnings. Including so rare. They award winners of their tournaments with crypto and NFTs. Now, that type of game has also fueled some FOMO playing, some side hustling playing, and also some big losses. Yes.

In this new world of games, which is only for adults over 18. We should clarify, it's not just about playing. It's about playing to earn. But even if you lose, the hope with games like so rare is you still had fun playing the games. I've never won my fantasy league. Yeah. But I've had a lot of fun. Jack, can you whip up the takeaways for the new Friday?

Elf Beauty has partnered with Duncan. Yeah, Elf, it's catering to its fan base. Not a customer base. It's a sign of a great brand. For a second story, Lou Lemon Soared during the pandemic, but also before and probably after. It is an old money pandemic winner. Our third and final story is so rare.

They're bringing NFT-fueled fantasy soccer to the U.S. Because you're not playing just to play. You're playing to earn two now. Now, time for our snack fact of the day. This one sent in by Kate Edge from a lovely San Antonio, Texas. You may know that Pizza Hut was the biggest buyer of kale in the world until 2012. We actually did that as a snack fact like a year ago. It's a great snack fact.

Not because Pizza Hut you eat the kale. It's just to decorate the salad bag. Exactly. It was just so you could look at the kale. Okay. So kale was really popular among millennials in the 2018. Totally a thing. I'm still living the kale life.

It's not the most popular vegetable in the U.S. No, it's not. So, Jack, the most popular vegetables in the United States, can you serve them up for this place? Number three is not controversial. Onions. You put in a lot of things, too. It's an ingredient. Number two, is this a vegetable?

Tomatoes, controversial. It's a fruit technically. And number one, most popular vegetable in the U.S. is a potato. It's potatoes. Which I know we're about to get some corrections that it's a tuber. Yeah. And a tuber is like an obscure fruit from like Scandinavian.

We get it. We get it. Snackers, you look fantastic for the new Friday. If you haven't yet, go get a schvitz. I actually prefer a wet schvitz. That's fair. In a steam room, not a son. It's a trash fit.

It either sounds delightful or it sounds incredibly scary. Nick and I will see you tomorrow. Can't wait. And before we go, happy birthday to Tani Condolaria, turn 35 over in Brussels. Happy 70th birthday to Mamunash in Buffalo, New York. And Cole Marine. Happy birthday in Rockaway, New Jersey. And happy birthday to Ali Loman in Kansas City.

And Owen Showalter turning 11 in Tulsa, Oklahoma. And Andrew Erda, happy 65th in Chicago. Al. Andrew doesn't do logistics. No, he doesn't. But Matt Greenhall doesn't either. Happy birthday, though, over in Atlanta. Happy birthday to Nathan Diograsius at the University of Alabama. And Eliza Brooks over in Tallahasse. And Marley Kemler in Maraga, California.

And Zanubbellows over in Evanston, Illinois. Happy birthday, Preston, in Columbus, Ohio. And Teresa Thompson, happy birthday over in Hartford, Connecticut, Home of the Whalers. Congratulations to April and David Slay, who just had their first kid in Corpus Christi, Texas. Thanks, Christina Chung and Bronson Creale is. Happy three-year dating anniversary over in Virginia. Oh, boy, I'll tell you.

And Charlotte Hornets, Kim and Jess, they've been together four years. Four lovely years. Congratulations. This is Jack. Nick owned stock of Apple and Lulu Lemon. I own stock of Amazon. We both own stock of Chipotle and Peloton. And we both own some material.

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